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<div id="vector-appearance-dropdown" class="vector-dropdown " title="Change the appearance of the page's font size, width, and color" > <input type="checkbox" id="vector-appearance-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-appearance-dropdown" class="vector-dropdown-checkbox " aria-label="Appearance" > <label id="vector-appearance-dropdown-label" for="vector-appearance-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-appearance mw-ui-icon-wikimedia-appearance"></span> <span class="vector-dropdown-label-text">Appearance</span> </label> <div class="vector-dropdown-content"> <div id="vector-appearance-unpinned-container" class="vector-unpinned-container"> </div> </div> </div> </nav> <div id="p-vector-user-menu-notifications" class="vector-menu mw-portlet emptyPortlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> <div id="p-vector-user-menu-overflow" class="vector-menu mw-portlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="pt-sitesupport-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" href="https://donate.wikimedia.org/?wmf_source=donate&wmf_medium=sidebar&wmf_campaign=en.wikipedia.org&uselang=en" class=""><span>Donate</span></a> </li> <li id="pt-createaccount-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" href="/w/index.php?title=Special:CreateAccount&returnto=FUBU" title="You are encouraged to create an account and log in; however, it is not mandatory" class=""><span>Create account</span></a> </li> <li id="pt-login-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" 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[o]" accesskey="o" class=""><span>Log in</span></a> </li> </ul> </div> </div> </div> <div id="vector-user-links-dropdown" class="vector-dropdown vector-user-menu vector-button-flush-right vector-user-menu-logged-out" title="Log in and more options" > <input type="checkbox" id="vector-user-links-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-user-links-dropdown" class="vector-dropdown-checkbox " aria-label="Personal tools" > <label id="vector-user-links-dropdown-label" for="vector-user-links-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-ellipsis mw-ui-icon-wikimedia-ellipsis"></span> <span class="vector-dropdown-label-text">Personal tools</span> </label> <div class="vector-dropdown-content"> <div id="p-personal" class="vector-menu mw-portlet mw-portlet-personal user-links-collapsible-item" title="User menu" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="pt-sitesupport" class="user-links-collapsible-item mw-list-item"><a href="https://donate.wikimedia.org/?wmf_source=donate&wmf_medium=sidebar&wmf_campaign=en.wikipedia.org&uselang=en"><span>Donate</span></a></li><li id="pt-createaccount" class="user-links-collapsible-item mw-list-item"><a href="/w/index.php?title=Special:CreateAccount&returnto=FUBU" title="You are encouraged to create an account and log in; however, it is not mandatory"><span class="vector-icon mw-ui-icon-userAdd mw-ui-icon-wikimedia-userAdd"></span> <span>Create account</span></a></li><li id="pt-login" class="user-links-collapsible-item mw-list-item"><a href="/w/index.php?title=Special:UserLogin&returnto=FUBU" title="You're encouraged to log in; however, it's not mandatory. [o]" accesskey="o"><span class="vector-icon mw-ui-icon-logIn mw-ui-icon-wikimedia-logIn"></span> <span>Log in</span></a></li> </ul> </div> </div> <div id="p-user-menu-anon-editor" class="vector-menu mw-portlet mw-portlet-user-menu-anon-editor" > <div class="vector-menu-heading"> Pages for logged out editors <a href="/wiki/Help:Introduction" aria-label="Learn more about editing"><span>learn more</span></a> </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="pt-anoncontribs" class="mw-list-item"><a href="/wiki/Special:MyContributions" title="A list of edits made from this IP address [y]" accesskey="y"><span>Contributions</span></a></li><li id="pt-anontalk" class="mw-list-item"><a href="/wiki/Special:MyTalk" title="Discussion about edits from this IP address [n]" accesskey="n"><span>Talk</span></a></li> </ul> </div> </div> </div> </div> </nav> </div> </header> </div> <div class="mw-page-container"> <div class="mw-page-container-inner"> <div class="vector-sitenotice-container"> <div id="siteNotice"></div> </div> <div class="vector-column-start"> <div class="vector-main-menu-container"> <div id="mw-navigation"> <nav id="mw-panel" class="vector-main-menu-landmark" aria-label="Site"> <div id="vector-main-menu-pinned-container" class="vector-pinned-container"> </div> </nav> </div> </div> <div class="vector-sticky-pinned-container"> <nav id="mw-panel-toc" aria-label="Contents" data-event-name="ui.sidebar-toc" class="mw-table-of-contents-container vector-toc-landmark"> <div id="vector-toc-pinned-container" class="vector-pinned-container"> <div id="vector-toc" class="vector-toc vector-pinnable-element"> <div class="vector-pinnable-header vector-toc-pinnable-header vector-pinnable-header-pinned" data-feature-name="toc-pinned" data-pinnable-element-id="vector-toc" > <h2 class="vector-pinnable-header-label">Contents</h2> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-toc.pin">move to sidebar</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-toc.unpin">hide</button> </div> <ul class="vector-toc-contents" id="mw-panel-toc-list"> <li id="toc-mw-content-text" class="vector-toc-list-item vector-toc-level-1"> <a href="#" class="vector-toc-link"> <div class="vector-toc-text">(Top)</div> </a> </li> <li id="toc-History" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#History"> <div class="vector-toc-text"> <span class="vector-toc-numb">1</span> <span>History</span> </div> </a> <button aria-controls="toc-History-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> <span class="vector-icon mw-ui-icon-wikimedia-expand"></span> <span>Toggle History subsection</span> </button> <ul id="toc-History-sublist" class="vector-toc-list"> <li id="toc-Collection" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Collection"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.1</span> <span>Collection</span> </div> </a> <ul id="toc-Collection-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-FUBU_Records" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#FUBU_Records"> <div class="vector-toc-text"> <span class="vector-toc-numb">2</span> <span>FUBU Records</span> </div> </a> <ul id="toc-FUBU_Records-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-In_popular_media" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#In_popular_media"> <div class="vector-toc-text"> <span class="vector-toc-numb">3</span> <span>In popular media</span> </div> </a> <ul id="toc-In_popular_media-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-References" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#References"> <div class="vector-toc-text"> <span class="vector-toc-numb">4</span> <span>References</span> </div> </a> <ul id="toc-References-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-External_links" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#External_links"> <div class="vector-toc-text"> <span class="vector-toc-numb">5</span> <span>External links</span> </div> </a> <ul id="toc-External_links-sublist" class="vector-toc-list"> </ul> </li> </ul> </div> </div> </nav> </div> </div> <div class="mw-content-container"> <main id="content" class="mw-body"> <header class="mw-body-header vector-page-titlebar"> <nav aria-label="Contents" class="vector-toc-landmark"> <div id="vector-page-titlebar-toc" class="vector-dropdown vector-page-titlebar-toc vector-button-flush-left" 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mw-portlet-lang" > <input type="checkbox" id="p-lang-btn-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-p-lang-btn" class="vector-dropdown-checkbox mw-interlanguage-selector" aria-label="Go to an article in another language. Available in 5 languages" > <label id="p-lang-btn-label" for="p-lang-btn-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--action-progressive mw-portlet-lang-heading-5" aria-hidden="true" ><span class="vector-icon mw-ui-icon-language-progressive mw-ui-icon-wikimedia-language-progressive"></span> <span class="vector-dropdown-label-text">5 languages</span> </label> <div class="vector-dropdown-content"> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li class="interlanguage-link interwiki-bcl mw-list-item"><a href="https://bcl.wikipedia.org/wiki/FUBU" title="FUBU – Central Bikol" lang="bcl" hreflang="bcl" data-title="FUBU" data-language-autonym="Bikol Central" data-language-local-name="Central Bikol" class="interlanguage-link-target"><span>Bikol Central</span></a></li><li class="interlanguage-link interwiki-fa mw-list-item"><a href="https://fa.wikipedia.org/wiki/%D9%81%D9%88%D8%A8%D9%88" title="فوبو – Persian" lang="fa" hreflang="fa" data-title="فوبو" data-language-autonym="فارسی" data-language-local-name="Persian" class="interlanguage-link-target"><span>فارسی</span></a></li><li class="interlanguage-link interwiki-fr mw-list-item"><a href="https://fr.wikipedia.org/wiki/FUBU" title="FUBU – French" lang="fr" hreflang="fr" data-title="FUBU" data-language-autonym="Français" data-language-local-name="French" class="interlanguage-link-target"><span>Français</span></a></li><li class="interlanguage-link interwiki-ja mw-list-item"><a href="https://ja.wikipedia.org/wiki/FUBU" title="FUBU – Japanese" lang="ja" hreflang="ja" data-title="FUBU" data-language-autonym="日本語" data-language-local-name="Japanese" class="interlanguage-link-target"><span>日本語</span></a></li><li class="interlanguage-link interwiki-uk mw-list-item"><a href="https://uk.wikipedia.org/wiki/FUBU" title="FUBU – Ukrainian" lang="uk" hreflang="uk" data-title="FUBU" data-language-autonym="Українська" data-language-local-name="Ukrainian" class="interlanguage-link-target"><span>Українська</span></a></li> </ul> <div class="after-portlet after-portlet-lang"><span class="wb-langlinks-edit wb-langlinks-link"><a href="https://www.wikidata.org/wiki/Special:EntityPage/Q3063461#sitelinks-wikipedia" title="Edit interlanguage links" class="wbc-editpage">Edit links</a></span></div> </div> </div> </div> </header> <div class="vector-page-toolbar"> <div class="vector-page-toolbar-container"> <div id="left-navigation"> <nav aria-label="Namespaces"> <div id="p-associated-pages" class="vector-menu vector-menu-tabs mw-portlet mw-portlet-associated-pages" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-nstab-main" class="selected vector-tab-noicon mw-list-item"><a href="/wiki/FUBU" title="View the content page [c]" accesskey="c"><span>Article</span></a></li><li id="ca-talk" class="vector-tab-noicon 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.hatnote{font-style:italic}.mw-parser-output div.hatnote{padding-left:1.6em;margin-bottom:0.5em}.mw-parser-output .hatnote i{font-style:normal}.mw-parser-output .hatnote+link+.hatnote{margin-top:-0.5em}@media print{body.ns-0 .mw-parser-output .hatnote{display:none!important}}</style><div role="note" class="hatnote navigation-not-searchable">For the military slang, see <a href="/wiki/List_of_military_slang_terms#FUBU" title="List of military slang terms">List of military slang terms § FUBU</a>.</div> <style data-mw-deduplicate="TemplateStyles:r1257001546">.mw-parser-output .infobox-subbox{padding:0;border:none;margin:-3px;width:auto;min-width:100%;font-size:100%;clear:none;float:none;background-color:transparent}.mw-parser-output .infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme) div:not(.notheme){background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin--responsive .mw-parser-output .infobox-table{display:table!important}body.skin--responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin--responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin--responsive .mw-parser-output .infobox-table tr{display:table-row!important}body.skin--responsive .mw-parser-output .infobox-table th,body.skin--responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}</style><style data-mw-deduplicate="TemplateStyles:r1242257876">.mw-parser-output .ib-company .infobox-label{padding-right:0.5em}.mw-parser-output .ib-company .infobox-data,.mw-parser-output .ib-company .infobox-below{line-height:1.35em}.mw-parser-output .ib-company-logo img{background-color:#f8f9fa}.mw-parser-output .ib-company-locality,.mw-parser-output .ib-company-country{display:inline}</style><table class="infobox ib-company vcard"><caption class="infobox-title fn org" style="font-size: 125%;">FUBU</caption><tbody><tr><td colspan="2" class="infobox-image ib-company-logo logo"><span class="mw-default-size" typeof="mw:File/Frameless"><a href="/wiki/File:FUBU_brand_logo.png" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/en/thumb/8/8a/FUBU_brand_logo.png/220px-FUBU_brand_logo.png" decoding="async" width="220" height="51" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/8/8a/FUBU_brand_logo.png/330px-FUBU_brand_logo.png 1.5x, //upload.wikimedia.org/wikipedia/en/8/8a/FUBU_brand_logo.png 2x" data-file-width="400" data-file-height="92" /></a></span></td></tr><tr><th scope="row" class="infobox-label">Industry</th><td class="infobox-data category">Clothing, hip hop apparel</td></tr><tr><th scope="row" class="infobox-label">Founded</th><td class="infobox-data">1992</td></tr><tr><th scope="row" class="infobox-label">Headquarters</th><td class="infobox-data adr"><div class="ib-company-locality locality"><a href="/wiki/New_York_City" title="New York City">New York City</a>, <a href="/wiki/New_York_(state)" title="New York (state)">New York</a></div>, <div class="ib-company-country country-name">United States</div></td></tr><tr><th scope="row" class="infobox-label">Products</th><td class="infobox-data"><a href="/wiki/Casual_wear" title="Casual wear">Casual wear</a><br /><a href="/wiki/Sports_wear" class="mw-redirect" title="Sports wear">Sports wear</a><br />Suit collection<br />Eyewear<br />Belts<br />Shoes</td></tr><tr><th scope="row" class="infobox-label">Owner</th><td class="infobox-data"><style data-mw-deduplicate="TemplateStyles:r1126788409">.mw-parser-output .plainlist ol,.mw-parser-output .plainlist ul{line-height:inherit;list-style:none;margin:0;padding:0}.mw-parser-output .plainlist ol li,.mw-parser-output .plainlist ul li{margin-bottom:0}</style><div class="plainlist"> <ul><li><a href="/wiki/Daymond_John" title="Daymond John">Daymond John</a></li> <li>Carlton E. Brown</li> <li>J. Alexander Martin</li> <li>Keith C. Perrin</li></ul> </div></td></tr><tr><th scope="row" class="infobox-label">Website</th><td class="infobox-data"><span class="url"><a rel="nofollow" class="external text" href="http://fubu.com">fubu<wbr />.com</a></span></td></tr></tbody></table> <p><b>FUBU</b> (<span class="rt-commentedText nowrap"><span class="IPA nopopups noexcerpt" lang="en-fonipa"><a href="/wiki/Help:IPA/English" title="Help:IPA/English">/<span style="border-bottom:1px dotted"><span title="/ˈ/: primary stress follows">ˈ</span><span title="'f' in 'find'">f</span><span title="/uː/: 'oo' in 'goose'">uː</span><span title="'b' in 'buy'">b</span><span title="/uː/: 'oo' in 'goose'">uː</span></span>/</a></span> <span class="ext-phonos"><span data-nosnippet="" id="ooui-php-1" class="noexcerpt ext-phonos-PhonosButton ext-phonos-PhonosButton-emptylabel oo-ui-widget oo-ui-widget-enabled oo-ui-buttonElement oo-ui-buttonElement-frameless oo-ui-iconElement oo-ui-buttonWidget" data-ooui="{"_":"mw.Phonos.PhonosButton","href":"\/\/upload.wikimedia.org\/wikipedia\/commons\/transcoded\/7\/71\/En-us-FUBU.oga\/En-us-FUBU.oga.mp3","rel":["nofollow"],"framed":false,"icon":"volumeUp","data":{"ipa":"","text":"","lang":"en","wikibase":"","file":"En-us-FUBU.oga"},"classes":["noexcerpt","ext-phonos-PhonosButton","ext-phonos-PhonosButton-emptylabel"]}"><a role="button" tabindex="0" href="//upload.wikimedia.org/wikipedia/commons/transcoded/7/71/En-us-FUBU.oga/En-us-FUBU.oga.mp3" rel="nofollow" aria-label="Play audio" title="Play audio" class="oo-ui-buttonElement-button"><span class="oo-ui-iconElement-icon oo-ui-icon-volumeUp"></span><span class="oo-ui-labelElement-label"></span><span class="oo-ui-indicatorElement-indicator oo-ui-indicatorElement-noIndicator"></span></a></span><sup class="ext-phonos-attribution noexcerpt navigation-not-searchable"><a href="/wiki/File:En-us-FUBU.oga" title="File:En-us-FUBU.oga">ⓘ</a></sup></span></span>, <a href="/wiki/Help:Pronunciation_respelling_key" title="Help:Pronunciation respelling key"><i title="English pronunciation respelling"><span style="font-size:90%">FOO</span>-boo</i></a>) is an American <a href="/wiki/Hip_hop" class="mw-redirect" title="Hip hop">hip hop</a> apparel company. FUBU stands for "For Us, By Us" and was created when the founders were brainstorming for a catchy four-letter word following other big brands such as Nike and Coke.<sup id="cite_ref-Natalie_Milbrodt_2015_1-0" class="reference"><a href="#cite_note-Natalie_Milbrodt_2015-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> It includes <a href="/wiki/Casual_wear" title="Casual wear">casual wear</a>, <a href="/wiki/Sportswear_(activewear)" class="mw-redirect" title="Sportswear (activewear)">sports wear</a>, a suit collection, eyewear, belts, fragrances, and shoes. </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="History">History</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=FUBU&action=edit&section=1" title="Edit section: History"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The company was founded in 1992 when <a href="/wiki/Daymond_John" title="Daymond John">Daymond John</a> mortgaged his home for $100,000, and with that seed money, the company's co-founders rebuilt half of his home as a factory while the other half remained living space.<sup id="cite_ref-web.archive.org_2-0" class="reference"><a href="#cite_note-web.archive.org-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> The clothing store Montego Bay, on Queens' <a href="/wiki/Jamaica_Avenue" title="Jamaica Avenue">Jamaica Avenue</a>, was the first to carry the FUBU line. In the mid-1990s, high-end department store retailer <a href="/wiki/Macy%27s" title="Macy's">Macy's</a> started stocking FUBU apparel and, at one point, featured the four FUBU founders in a live, interactive window display in its flagship store on 34th Street.<sup id="cite_ref-ReferenceA_3-0" class="reference"><a href="#cite_note-ReferenceA-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> </p><p>FUBU founders attended the MAGIC men’s apparel show in Las Vegas with samples and got $300,000 worth of orders, but had no idea how to fulfill them. John’s mother suggested they advertise in the New York Times for an investor.<sup id="cite_ref-Natalie_Milbrodt_2015_1-1" class="reference"><a href="#cite_note-Natalie_Milbrodt_2015-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> In 1995, South Korean company <a href="/wiki/Samsung" title="Samsung">Samsung</a> answered a <a href="/wiki/Classified_ad" class="mw-redirect" title="Classified ad">classified ad</a> and invested in FUBU.<sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> </p><p>At its peak in 1998, FUBU grossed over $350 million in annual worldwide sales.<sup id="cite_ref-DailyF_5-0" class="reference"><a href="#cite_note-DailyF-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> FUBU has received several honors for their entrepreneurial achievements. These include two Congressional Awards, two <a href="/wiki/NAACP" title="NAACP">NAACP</a> Awards, the <a href="/wiki/Pratt_Institute" title="Pratt Institute">Pratt Institute</a> Award, the Christopher Wallace Award, the Online Hip-Hop Award and a Citation of Honor from the Queens Borough President.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (May 2017)">citation needed</span></a></i>]</sup> </p><p>In 1997, <a href="/wiki/LL_Cool_J" title="LL Cool J">LL Cool J</a> starred in a commercial for <a href="/wiki/Gap_Inc." title="Gap Inc.">Gap Inc.</a> in which he wore a FUBU hat and incorporated the phrase “For Us, By Us” into his rap lyrics. The commercial's production team was unaware of the meaning behind LL's FUBU references until the advertisement aired.<sup id="cite_ref-Natalie_Milbrodt_2015_1-2" class="reference"><a href="#cite_note-Natalie_Milbrodt_2015-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> The subsequent controversy proved to be a tremendous publicity boost for both companies by simultaneously establishing FUBU in the mainstream, while giving Gap <a href="/wiki/Street_credibility" class="mw-redirect" title="Street credibility">street credibility</a>.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (August 2021)">citation needed</span></a></i>]</sup> </p><p>In 2003, FUBU mostly withdrew from the U.S. market, concentrating its efforts in Saudi Arabia, China, Korea, Japan and South Africa, while acquiring other apparel brands. In 2009, the company's annual revenue was around $200 million.<sup id="cite_ref-DailyF_5-1" class="reference"><a href="#cite_note-DailyF-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> </p><p>In 2010, FUBU relaunched its collection in the U.S., re-branding itself as FB Legacy.<sup id="cite_ref-DailyF_5-2" class="reference"><a href="#cite_note-DailyF-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> </p><p>In 2018, Puma, a footwear brand, began a collaboration with FUBU to create a number of shoes.<sup id="cite_ref-6" class="reference"><a href="#cite_note-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> </p><p>According to <i><a href="/wiki/Complex_(magazine)" class="mw-redirect" title="Complex (magazine)">Complex</a></i>, FUBU's decline occurred due to its over saturating the market, as John has publicly stated, "The biggest mistake we made with the brand was buying more inventory than we needed. This was around 2001." Since then, FUBU has continued to collaborate with various brands, including <a href="/wiki/Pyer_Moss" class="mw-redirect" title="Pyer Moss">Pyer Moss</a> and <a href="/wiki/Urban_Outfitters" title="Urban Outfitters">Urban Outfitters</a>. In March 2019, FUBU announced a new partnership with <a href="/wiki/Century_21_(department_store)" title="Century 21 (department store)">Century 21</a>.<sup id="cite_ref-7" class="reference"><a href="#cite_note-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> </p><p>In September 2020, Eye Candy Creations USA and FUBU announced their collaboration to design, create, produce and sell FUBU FRAMES, a sunglasses and optical collection worldwide.<sup id="cite_ref-8" class="reference"><a href="#cite_note-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Collection">Collection</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=FUBU&action=edit&section=2" title="Edit section: Collection"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The FUBU collection consists of T-shirts, <a href="/wiki/Rugby_shirt" title="Rugby shirt">rugby shirts</a>, <a href="/wiki/Ice_hockey" title="Ice hockey">hockey</a> and <a href="/wiki/American_football" title="American football">football</a> jerseys, baseball caps, shoes, and denim jeans. All are embroidered with the FUBU logo. Most of the products, such as the jeans, are imported from around the world. FUBU has now expanded to include various lines such as Platinum FUBU, FUBU footwear for men and women, intimate apparel, active wear, swimwear, watches, FUBU suits, and FUBU tuxedos. The Platinum FUBU collection also includes the <a href="/wiki/Fat_Albert" class="mw-redirect" title="Fat Albert">Fat Albert</a> line where the FUBU founders first got approval from <a href="/wiki/Bill_Cosby" title="Bill Cosby">Bill Cosby</a>.<sup id="cite_ref-ReferenceA_3-1" class="reference"><a href="#cite_note-ReferenceA-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="FUBU_Records">FUBU Records</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=FUBU&action=edit&section=3" title="Edit section: FUBU Records"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1251242444">.mw-parser-output .ambox{border:1px solid #a2a9b1;border-left:10px solid #36c;background-color:#fbfbfb;box-sizing:border-box}.mw-parser-output .ambox+link+.ambox,.mw-parser-output .ambox+link+style+.ambox,.mw-parser-output .ambox+link+link+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+style+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+link+.ambox{margin-top:-1px}html body.mediawiki .mw-parser-output .ambox.mbox-small-left{margin:4px 1em 4px 0;overflow:hidden;width:238px;border-collapse:collapse;font-size:88%;line-height:1.25em}.mw-parser-output .ambox-speedy{border-left:10px solid #b32424;background-color:#fee7e6}.mw-parser-output .ambox-delete{border-left:10px solid #b32424}.mw-parser-output .ambox-content{border-left:10px solid #f28500}.mw-parser-output .ambox-style{border-left:10px solid #fc3}.mw-parser-output .ambox-move{border-left:10px solid #9932cc}.mw-parser-output .ambox-protection{border-left:10px solid #a2a9b1}.mw-parser-output .ambox .mbox-text{border:none;padding:0.25em 0.5em;width:100%}.mw-parser-output .ambox .mbox-image{border:none;padding:2px 0 2px 0.5em;text-align:center}.mw-parser-output .ambox .mbox-imageright{border:none;padding:2px 0.5em 2px 0;text-align:center}.mw-parser-output .ambox .mbox-empty-cell{border:none;padding:0;width:1px}.mw-parser-output .ambox .mbox-image-div{width:52px}@media(min-width:720px){.mw-parser-output .ambox{margin:0 10%}}@media print{body.ns-0 .mw-parser-output .ambox{display:none!important}}</style><table class="box-More_citations_needed_section plainlinks metadata ambox ambox-content ambox-Refimprove" role="presentation"><tbody><tr><td class="mbox-image"><div class="mbox-image-div"><span typeof="mw:File"><a href="/wiki/File:Question_book-new.svg" class="mw-file-description"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/9/99/Question_book-new.svg/50px-Question_book-new.svg.png" decoding="async" width="50" height="39" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/9/99/Question_book-new.svg/75px-Question_book-new.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/9/99/Question_book-new.svg/100px-Question_book-new.svg.png 2x" data-file-width="512" data-file-height="399" /></a></span></div></td><td class="mbox-text"><div class="mbox-text-span">This section <b>needs additional citations for <a href="/wiki/Wikipedia:Verifiability" title="Wikipedia:Verifiability">verification</a></b>.<span class="hide-when-compact"> Please help <a href="/wiki/Special:EditPage/FUBU" title="Special:EditPage/FUBU">improve this article</a> by <a href="/wiki/Help:Referencing_for_beginners" title="Help:Referencing for beginners">adding citations to reliable sources</a> in this section. Unsourced material may be challenged and removed.</span> <span class="date-container"><i>(<span class="date">May 2017</span>)</i></span><span class="hide-when-compact"><i> (<small><a href="/wiki/Help:Maintenance_template_removal" title="Help:Maintenance template removal">Learn how and when to remove this message</a></small>)</i></span></div></td></tr></tbody></table> <p>From 2001 to 2003, FUBU established a record label, first releasing a compilation album entitled <i><a href="/wiki/The_Good_Life_(FUBU_album)" title="The Good Life (FUBU album)">The Good Life</a></i> in 2001 and then an album by the <a href="/wiki/54th_Platoon" title="54th Platoon">54th Platoon</a> entitled <i><a href="/wiki/All_or_Nothin%27_(54th_Platoon_album)" title="All or Nothin' (54th Platoon album)">All or Nothin'</a></i> in 2003. Both albums made it on the <i><a href="/wiki/Billboard_(magazine)" title="Billboard (magazine)">Billboard</a></i> charts. </p> <table class="wikitable"> <tbody><tr> <th rowspan="2">Year </th> <th rowspan="2">Title </th> <th colspan="2">Chart positions </th></tr> <tr> <th><small><a href="/wiki/Billboard_200" title="Billboard 200">U.S. <i>Billboard</i> 200</a></small> </th> <th><small><a href="/wiki/Top_R%26B/Hip-Hop_Albums" title="Top R&B/Hip-Hop Albums">U.S. R&B</a></small> </th></tr> <tr> <td>2001 </td> <td><i><a href="/wiki/The_Good_Life_(FUBU_album)" title="The Good Life (FUBU album)">The Good Life</a></i> <ul><li>Released: September 25, 2001</li> <li>Label: FUBU/<a href="/wiki/Universal_Records" class="mw-redirect" title="Universal Records">Universal</a></li></ul> </td> <td align="center">52 </td> <td align="center">9 </td></tr> </tbody></table> <div class="mw-heading mw-heading2"><h2 id="In_popular_media">In popular media</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=FUBU&action=edit&section=4" title="Edit section: In popular media"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>A FUBU shirt was an important plot element of the episode <a href="/wiki/FUBU_(Atlanta)" title="FUBU (Atlanta)">"FUBU"</a> of the television series <i><a href="/wiki/Atlanta_(TV_series)" title="Atlanta (TV series)">Atlanta</a></i>.<sup id="cite_ref-9" class="reference"><a href="#cite_note-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> </p><p>In the film <i><a href="/wiki/Sarah_Silverman:_Jesus_Is_Magic" title="Sarah Silverman: Jesus Is Magic">Jesus is Magic</a></i>, Sarah Silverman states that Jewish people driving German cars is "the opposite of FUBU". </p> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=FUBU&action=edit&section=5" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist"> <div class="mw-references-wrap"><ol class="references"> <li id="cite_note-Natalie_Milbrodt_2015-1"><span class="mw-cite-backlink">^ <a href="#cite_ref-Natalie_Milbrodt_2015_1-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-Natalie_Milbrodt_2015_1-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-Natalie_Milbrodt_2015_1-2"><sup><i><b>c</b></i></sup></a></span> <span class="reference-text">Keith Perrin interviewed by Ian Lewis and Natalie Milbrodt. Time Period: 1970 - 2015. Keith Perrin, First Full Interview. Digital audio recording made using TASCAM DR-07 digital recorder and Audacity.</span> </li> <li id="cite_note-web.archive.org-2"><span class="mw-cite-backlink"><b><a href="#cite_ref-web.archive.org_2-0">^</a></b></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20000304150936/http://www.fubu.com/main.html">"FUBU Mainpage, Who we are/The company/Company profile"</a>. Archived from <a rel="nofollow" class="external text" href="http://www.fubu.com/main.html">the original</a> on March 4, 2000.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=FUBU+Mainpage%2C+Who+we+are%2FThe+company%2FCompany+profile&rft_id=http%3A%2F%2Fwww.fubu.com%2Fmain.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AFUBU" class="Z3988"></span>(archived site)</span> </li> <li id="cite_note-ReferenceA-3"><span class="mw-cite-backlink">^ <a href="#cite_ref-ReferenceA_3-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-ReferenceA_3-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text">Keith Perrin interviewed by Ian Lewis and Natalie Milbrodt. Time Period: 1999 - 2015. Keith Perrin, Second Full Interview. Digital audio recording made using TASCAM DR-07 digital recorder and Audacity.</span> </li> <li id="cite_note-4"><span class="mw-cite-backlink"><b><a href="#cite_ref-4">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20120611011247/http://www.samsungamerica.com/G/fubu.asp">"Samsung C&T America, Inc. - FUBU"</a>. Archived from <a rel="nofollow" class="external text" href="http://www.samsungamerica.com/g/fubu.asp">the original</a> on 2012-06-11<span class="reference-accessdate">. Retrieved <span class="nowrap">2012-09-03</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Samsung+C%26T+America%2C+Inc.+-+FUBU&rft_id=http%3A%2F%2Fwww.samsungamerica.com%2Fg%2Ffubu.asp&rfr_id=info%3Asid%2Fen.wikipedia.org%3AFUBU" class="Z3988"></span></span> </li> <li id="cite_note-DailyF-5"><span class="mw-cite-backlink">^ <a href="#cite_ref-DailyF_5-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-DailyF_5-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-DailyF_5-2"><sup><i><b>c</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFNance-Nash2010" class="citation web cs1">Nance-Nash, Sheryl (2010-07-24). <a rel="nofollow" class="external text" href="https://web.archive.org/web/20120924141410/http://www.dailyfinance.com/2010/07/24/fubu-founder-daymond-john-stages-his-next-act/">"FUBU Founder Daymond John Stages His Next Act"</a>. DailyFinance.com. Archived from <a rel="nofollow" class="external text" href="http://www.dailyfinance.com/2010/07/24/fubu-founder-daymond-john-stages-his-next-act/">the original</a> on September 24, 2012<span class="reference-accessdate">. Retrieved <span class="nowrap">2012-09-03</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=FUBU+Founder+Daymond+John+Stages+His+Next+Act&rft.pub=DailyFinance.com&rft.date=2010-07-24&rft.aulast=Nance-Nash&rft.aufirst=Sheryl&rft_id=http%3A%2F%2Fwww.dailyfinance.com%2F2010%2F07%2F24%2Ffubu-founder-daymond-john-stages-his-next-act%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AFUBU" class="Z3988"></span></span> </li> <li id="cite_note-6"><span class="mw-cite-backlink"><b><a href="#cite_ref-6">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://hypebeast.com/2018/2/puma-fubu-tsugi-jun-release-date">"FUBU & PUMA Join Forces Again for '90s-Inspired Tsugi Jun"</a>. <i>HYPEBEAST</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20180206090401/https://hypebeast.com/2018/2/puma-fubu-tsugi-jun-release-date">Archived</a> from the original on 2018-02-06<span class="reference-accessdate">. Retrieved <span class="nowrap">2018-02-06</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=HYPEBEAST&rft.atitle=FUBU+%26+PUMA+Join+Forces+Again+for+%2790s-Inspired+Tsugi+Jun&rft_id=https%3A%2F%2Fhypebeast.com%2F2018%2F2%2Fpuma-fubu-tsugi-jun-release-date&rfr_id=info%3Asid%2Fen.wikipedia.org%3AFUBU" class="Z3988"></span></span> </li> <li id="cite_note-7"><span class="mw-cite-backlink"><b><a href="#cite_ref-7">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.complex.com/style/2019/03/fubu-comeback-hip-hop-streetwear-brands">"How Fubu Is Making a Comeback"</a>. <i><a href="/wiki/Complex_Networks" title="Complex Networks">Complex Networks</a></i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20200627073103/https://www.complex.com/style/2019/03/fubu-comeback-hip-hop-streetwear-brands">Archived</a> from the original on 2020-06-27<span class="reference-accessdate">. Retrieved <span class="nowrap">2020-01-19</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Complex+Networks&rft.atitle=How+Fubu+Is+Making+a+Comeback&rft_id=https%3A%2F%2Fwww.complex.com%2Fstyle%2F2019%2F03%2Ffubu-comeback-hip-hop-streetwear-brands&rfr_id=info%3Asid%2Fen.wikipedia.org%3AFUBU" class="Z3988"></span></span> </li> <li id="cite_note-8"><span class="mw-cite-backlink"><b><a href="#cite_ref-8">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.prnewswire.com/news-releases/eye-candy-creations-usa-and-fubu-announce-partnership-301121983.html">"Eye Candy Creations USA and FUBU Announce Partnership"</a>. <i>Cision PR Newswire</i>. 1 September 2020. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20210410202051/https://www.prnewswire.com/news-releases/eye-candy-creations-usa-and-fubu-announce-partnership-301121983.html">Archived</a> from the original on 10 April 2021<span class="reference-accessdate">. Retrieved <span class="nowrap">2 September</span> 2020</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Cision+PR+Newswire&rft.atitle=Eye+Candy+Creations+USA+and+FUBU+Announce+Partnership&rft.date=2020-09-01&rft_id=https%3A%2F%2Fwww.prnewswire.com%2Fnews-releases%2Feye-candy-creations-usa-and-fubu-announce-partnership-301121983.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AFUBU" class="Z3988"></span></span> </li> <li id="cite_note-9"><span class="mw-cite-backlink"><b><a href="#cite_ref-9">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFAlston2018" class="citation web cs1">Alston, Joshua (May 4, 2018). <a rel="nofollow" class="external text" href="https://www.avclub.com/atlanta-can-be-anything-it-damn-well-pleases-even-a-co-1825775747">"<i>Atlanta</i> can be anything it damn well pleases, even a coming-of-age period piece"</a>. <i><a href="/wiki/The_A.V._Club" title="The A.V. Club">The A.V. Club</a></i><span class="reference-accessdate">. Retrieved <span class="nowrap">February 10,</span> 2022</span>. <q>That trauma revolves around a shirt, a bright yellow FUBU jersey that a young Earn convinces his mother to buy from a Marshall's-style discount department store.</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=The+A.V.+Club&rft.atitle=Atlanta+can+be+anything+it+damn+well+pleases%2C+even+a+coming-of-age+period+piece&rft.date=2018-05-04&rft.aulast=Alston&rft.aufirst=Joshua&rft_id=https%3A%2F%2Fwww.avclub.com%2Fatlanta-can-be-anything-it-damn-well-pleases-even-a-co-1825775747&rfr_id=info%3Asid%2Fen.wikipedia.org%3AFUBU" class="Z3988"></span></span> </li> </ol></div></div> <div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=FUBU&action=edit&section=6" title="Edit section: External links"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1266661725">.mw-parser-output .portalbox{padding:0;margin:0.5em 0;display:table;box-sizing:border-box;max-width:175px;list-style:none}.mw-parser-output .portalborder{border:1px solid var(--border-color-base,#a2a9b1);padding:0.1em;background:var(--background-color-neutral-subtle,#f8f9fa)}.mw-parser-output .portalbox-entry{display:table-row;font-size:85%;line-height:110%;height:1.9em;font-style:italic;font-weight:bold}.mw-parser-output .portalbox-image{display:table-cell;padding:0.2em;vertical-align:middle;text-align:center}.mw-parser-output .portalbox-link{display:table-cell;padding:0.2em 0.2em 0.2em 0.3em;vertical-align:middle}@media(min-width:720px){.mw-parser-output .portalleft{margin:0.5em 1em 0.5em 0}.mw-parser-output .portalright{clear:right;float:right;margin:0.5em 0 0.5em 1em}}</style><ul role="navigation" aria-label="Portals" class="noprint portalbox portalborder portalright"> <li class="portalbox-entry"><span class="portalbox-image"><span class="mw-image-border noviewer" typeof="mw:File"><span><img alt="flag" src="//upload.wikimedia.org/wikipedia/en/thumb/a/a4/Flag_of_the_United_States.svg/32px-Flag_of_the_United_States.svg.png" decoding="async" width="32" height="17" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/a/a4/Flag_of_the_United_States.svg/48px-Flag_of_the_United_States.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/a/a4/Flag_of_the_United_States.svg/64px-Flag_of_the_United_States.svg.png 2x" data-file-width="1235" data-file-height="650" /></span></span></span><span class="portalbox-link"><a href="/wiki/Portal:United_States" title="Portal:United States">United States portal</a></span></li><li class="portalbox-entry"><span class="portalbox-image"><span class="noviewer" typeof="mw:File"><span><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/7/73/BathingSuit1920s.jpg/32px-BathingSuit1920s.jpg" decoding="async" width="32" height="20" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/7/73/BathingSuit1920s.jpg/48px-BathingSuit1920s.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/7/73/BathingSuit1920s.jpg/64px-BathingSuit1920s.jpg 2x" data-file-width="768" data-file-height="490" /></span></span></span><span class="portalbox-link"><a href="/wiki/Portal:Fashion" title="Portal:Fashion">Fashion portal</a></span></li></ul> <ul><li><span class="official-website"><span class="url"><a rel="nofollow" class="external text" href="http://fubu.com">Official website</a></span></span></li></ul>    </div><noscript><img src="https://login.wikimedia.org/wiki/Special:CentralAutoLogin/start?useformat=desktop&type=1x1&usesul3=0" alt="" width="1" height="1" style="border: none; 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