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id="skipToMain"><div class="mck-o-container-universal-header" data-layer-region="hero"></div><div class="mck-o-container mck-o-container__area-c"><div class="mck-o-container--wrapped mck-o-container--mobile-spacing"><div class="mdc-u-grid mdc-u-grid-col-1 mdc-u-grid-gutter-xxs mck-o-container-universal-body"><div data-component="mdc-c-module-wrapper" data-module-theme="default" data-module-background="transparent" data-module-category="FloatingHero" class="mck-o-edge-to-edge mck-c-module-wrapper mck-c-module-wrapper--collapse-top-spacing"><div class="mck-u-screen-only" id="interactive-bespoke-marcom-interactive-cpg-hero" aria-label="McKinsey’s work for consumer packaged goods" role="document"></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="FloatingHeroes" class="mck-c-module-wrapper"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="mdc-u-grid mdc-u-grid-col-md-12"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-c-content-block--align-center___KRLtu_2734c4f mdc-u-grid-gutter-lg mdc-u-grid-col-md-end-12 mdc-u-grid-col-md-span-12"><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-5"><div class="mck-u-links-inline mdc-u-font-face-primary">Meet the consumer moment today to drive CPG growth tomorrow</div></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-full-text-c mck-c-module-wrapper"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mck-c-full-text-c__content-block FullTextC_mck-c-full-text-c__content-block--module-center-aligned__qo8OU mdc-u-grid mdc-u-grid-gutter-xxl mdc-u-grid-col-sm-1 mdc-u-grid-col-md-4"><div class="mck-c-full-text-c__column mdc-u-grid-col-md-span-4"><div class="FullTextC_mck-c-full-text-c__text-content__3NKIh mck-u-links-inline mdc-o-content-body"><p>Today’s consumers expect more. They care about great products and great value. They’re tech savvy. They want more from both new and beloved brands. </p> <p>The industry needs a new approach to capture their imagination and loyalty. </p> <p>We partner with companies across the consumer goods value chain to meet evolving consumer demand and expectations, turning industry disruptions into new growth paths. </p> <p> This starts with real-time and actionable consumer insights, backed by proprietary data and AI. We build our clients’ capabilities, strengthening their operations and developing their teams. </p> <p>Together, we’re scaling new businesses and launching sustainable products. From design to implementation, we’re innovating with omnichannel, DTC, and live commerce. Delivering global reach and local relevance.</p></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-general-up mck-c-module-wrapper" data-module-name="general-up"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="UpModule_mck-c-up__header__OR_Vx"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-u-align-center UpModule_mdc-c-heading--title__4XbMT"><div>How we help clients</div></h2></div><div class="mck-c-up__content mdc-u-grid mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xl mdc-u-grid--align-start mdc-u-grid-col-md-2 mdc-u-grid-col-lg-4"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><span>On-demand consumer insights</span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">We uncover deep insights on what matters most: who’s driving category growth, where they're spending, and how their behaviors will trend. We provide granularity by geography, demographic, and sub-industry to moving clients from insight to action with lightning speed.</div></div><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f mdc-c-link-container--align-left"><a data-component="mdc-c-link" href="/industries/consumer-packaged-goods/how-we-help-clients/consumerwise" class="mdc-c-link-cta___NBQVi_2734c4f" aria-label=""><span class="mdc-c-link__label___Pfqtd_2734c4f">ConsumerWise</span><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-link-arrow-right-icon"></span></a></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><span>Accelerating paths to growth</span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">We help clients activate the full range of growth levers including expanding the core business, innovating into adjacencies, and igniting breakout businesses. We develop the capabilities and the ecosystem to drive sustainable and profitable growth, faster.</div></div><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f mdc-c-link-container--align-left"><a data-component="mdc-c-link" href="/industries/consumer-packaged-goods/how-we-help-clients/consumer-portfolio-innovation-and-design" class="mdc-c-link-cta___NBQVi_2734c4f" aria-label=""><span class="mdc-c-link__label___Pfqtd_2734c4f">Consumer portfolio, innovation, and design</span><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-link-arrow-right-icon"></span></a><a data-component="mdc-c-link" href="/capabilities/m-and-a/how-we-help-clients" class="mdc-c-link-cta___NBQVi_2734c4f" aria-label=""><span class="mdc-c-link__label___Pfqtd_2734c4f">Our M&A practice</span><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-link-arrow-right-icon"></span></a><a data-component="mdc-c-link" href="/capabilities/sustainability/how-we-help-clients/green-business-building" class="mdc-c-link-cta___NBQVi_2734c4f" aria-label=""><span class="mdc-c-link__label___Pfqtd_2734c4f">Green Business Building</span><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-link-arrow-right-icon"></span></a><a data-component="mdc-c-link" href="/capabilities/mckinsey-digital/leap/overview" class="mdc-c-link-cta___NBQVi_2734c4f" aria-label=""><span class="mdc-c-link__label___Pfqtd_2734c4f">Leap - new business building </span><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-link-arrow-right-icon"></span></a></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><span>Maximizing revenue potential</span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">We collaborate with CPG clients to shape their commercial strategy across portfolios, categories, and brands. Powered by advanced analytics, we help inform better products, more effective pricing, optimized marketing activities, improved promotions, and smarter shelf investments.</div></div><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f mdc-c-link-container--align-left"><a data-component="mdc-c-link" href="/capabilities/growth-marketing-and-sales/solutions/periscope/overview" class="mdc-c-link-cta___NBQVi_2734c4f" aria-label=""><span class="mdc-c-link__label___Pfqtd_2734c4f">Periscope - revenue growth management </span><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-link-arrow-right-icon"></span></a></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><span>Delivering value with marketing</span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">We innovate with CPG clients to deliver best-in-tech marketing that drives brand building and loyalty. We upgrade core technology and implement digital capabilities to effectively engage consumers where they are, from direct-to-consumer to the Metaverse.</div></div><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f mdc-c-link-container--align-left"><a data-component="mdc-c-link" href="/industries/consumer-packaged-goods/our-insights/digital-and-analytics-in-consumer/overview" class="mdc-c-link-cta___NBQVi_2734c4f" aria-label=""><span class="mdc-c-link__label___Pfqtd_2734c4f">Digital and analytics in consumer</span><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-link-arrow-right-icon"></span></a><a data-component="mdc-c-link" href="/capabilities/growth-marketing-and-sales/how-we-help-clients/next-commerce" class="mdc-c-link-cta___NBQVi_2734c4f" aria-label=""><span class="mdc-c-link__label___Pfqtd_2734c4f">NeXT - next generation e-commerce</span><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-link-arrow-right-icon"></span></a><a data-component="mdc-c-link" href="/industries/consumer-packaged-goods/how-we-help-clients/growth-marketing-and-sales" class="mdc-c-link-cta___NBQVi_2734c4f" aria-label=""><span class="mdc-c-link__label___Pfqtd_2734c4f">Growth, Marketing & Sales in consumer</span><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-link-arrow-right-icon"></span></a></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><span>Transform operations for improved performance</span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">We partner with CPG clients to ready and automate their supply chains, store operations, and product optimization. From design to implementation, we embed data and AI into their sourcing, manufacturing, and operations, to boost growth in today’s complex environment.</div></div><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f mdc-c-link-container--align-left"><a data-component="mdc-c-link" href="/about-us/overview/alliances-and-acquisitions/spendscape-by-mckinsey" class="mdc-c-link-cta___NBQVi_2734c4f" aria-label=""><span class="mdc-c-link__label___Pfqtd_2734c4f">Spend analytics</span><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-link-arrow-right-icon"></span></a><a data-component="mdc-c-link" href="/industries/consumer-packaged-goods/how-we-help-clients/operations" class="mdc-c-link-cta___NBQVi_2734c4f" aria-label=""><span class="mdc-c-link__label___Pfqtd_2734c4f">Our CPG Operations work</span><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-link-arrow-right-icon"></span></a></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><span>Grow the business while helping the planet</span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">We work with clients to transition to green and unlock opportunities in the world’s transition to sustainability. We’re collaborating to launch green products, rethink packaging and supply chains, and hyper-scale green startups.</div></div><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f mdc-c-link-container--align-left"><a data-component="mdc-c-link" href="/capabilities/sustainability/how-we-help-clients/catalyst-zero" class="mdc-c-link-cta___NBQVi_2734c4f" aria-label=""><span class="mdc-c-link__label___Pfqtd_2734c4f">Catalyst Zero - accelerate your journey to a low-carbon future</span><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-link-arrow-right-icon"></span></a></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><span>Gain organizational agility for business resilience</span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">We transform clients’ organizational models in the face of digital, sustainability, and the “Great Attrition”. Together we’re fostering critical new skills, flattening organizations, and creating workplace environments to attract and retain top talent.</div></div><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f mdc-c-link-container--align-left"><a data-component="mdc-c-link" href="/industries/consumer-packaged-goods/how-we-help-clients/organization" class="mdc-c-link-cta___NBQVi_2734c4f" aria-label=""><span class="mdc-c-link__label___Pfqtd_2734c4f">Our CPG Organization work</span><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-link-arrow-right-icon"></span></a><a data-component="mdc-c-link" href="/capabilities/people-and-organizational-performance/how-we-help-clients/culture-and-change" class="mdc-c-link-cta___NBQVi_2734c4f" aria-label=""><span class="mdc-c-link__label___Pfqtd_2734c4f">Performance culture and change management</span><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-link-arrow-right-icon"></span></a></div></div></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="" data-module-gradient-position="top-right" class="mdc-u-grid mck-c-two-up-medium mck-o-edge-to-edge mck-c-module-wrapper" data-module-type="StandalonePromo" data-module-name="two-up-medium"><div class="TwoUpMedium_mck-c-two-up-medium__column-container__wpLlL mdc-u-grid mdc-u-grid-col-md-2 mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xxs"><style></style><div data-component="mdc-c-background-image" class="mdc-c-bg-image___GJdv1_2734c4f background-image-2fdbd09d-b344-404a-9ac0-99d89e9347f4-section TwoUpMedium_mck-c-two-up-medium__bg-image__Zkj2w "></div><div data-component="mdc-c-module-wrapper" data-module-theme="dark" data-module-background="deep-blue" data-module-category="" class="mck-o-container--mobile-spacing TwoUpMedium_mck-c-two-up-medium__column__69jG3 TwoUpMedium_mck-c-two-up-medium__column--centered__xm2lN TwoUpMedium_mck-c-two-up-medium__column--left__rgxUN TwoUpMedium_mck-c-two-up-medium__column--transparent__6IaIH"><div class="TwoUpMedium_mck-c-two-up-medium__item-container__xg9_U"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h3 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-2"><div>Who We Serve</div></h3></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="dark" data-module-background="deep-blue" data-module-category="" class="mck-o-container--mobile-spacing TwoUpMedium_mck-c-two-up-medium__column__69jG3 TwoUpMedium_mck-c-two-up-medium__column--centered__xm2lN TwoUpMedium_mck-c-two-up-medium__column--right__GpqGn TwoUpMedium_mck-c-two-up-medium__column--transparent__6IaIH"><div class="TwoUpMedium_mck-c-two-up-medium__item-container__xg9_U"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description"><h6>Sectors</h6> <p> • Beauty<br /> • Beverages<br /> • Consumer Health<br /> • Durables<br /> • Food<br /> • Household & Personal Care<br /> • Protein</p> <h6>Players</h6> <p> • CPG<br /> • Investors<br /> • Service providers</p></div></div></div></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-three-up-circle mck-c-module-wrapper"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="UpModule_mck-c-up__header__OR_Vx"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-c-heading--border___K8dj3_2734c4f UpModule_mdc-c-heading--title__4XbMT"><div>Our people</div></h2></div><div class="mck-c-up__content mdc-u-grid mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xl mdc-u-grid--align-start ThreeUpCircle_mck-c-three-up-circle__generic-item-wrapper__WIJxr mdc-u-grid-col-sm-1"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start ThreeUpCircle_mck-c-three-up-circle__generic-item__s6Lcu GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2 GenericItem_mck-c-generic-item--1by4__vpFeq"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><div data-component="mdc-c-avatar" class="mdc-c-avatar-8f667251-9b28-4d1f-bfca-fef775b37829 mdc-c-avatar___kVSTP_2734c4f mdc-c-avatar--image___levct_2734c4f mdc-c-avatar--size-3"><style> .mdc-c-avatar-8f667251-9b28-4d1f-bfca-fef775b37829 { --mdc-avatar-size: 128px; } @container (max-width: 480px){ .mdc-c-avatar-8f667251-9b28-4d1f-bfca-fef775b37829 { --mdc-avatar-size: 64px; } } @container (min-width: 768px){ .mdc-c-avatar-8f667251-9b28-4d1f-bfca-fef775b37829 { --mdc-avatar-size: 96px; } } @container (min-width: 1180px){ .mdc-c-avatar-8f667251-9b28-4d1f-bfca-fef775b37829 { --mdc-avatar-size: 128px; } } </style><a href="/our-people/sajal-kohli" aria-label="Sajal Kohli"><img src="/~/media/mckinsey/our people/sajal kohli/sajal kohli_priority_fc-mask_headshot_988x741.png?cq=50&mw=480&car=1:1&cpy=Center" alt=""/></a></div></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xxs"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/our-people/sajal-kohli" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link___lBbY1_2734c4f"><div>Sajal Kohli</div></a></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-8"><div class="mck-u-links-inline">Senior PartnerChicago</div></div><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-8"><div class="mck-u-links-inline mck-c-generic-item__description">Leads McKinsey’s Global Retail and Consumer Packaged Goods Practices and works with retail and consumer-goods companies to guide...</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start ThreeUpCircle_mck-c-three-up-circle__generic-item__s6Lcu GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2 GenericItem_mck-c-generic-item--1by4__vpFeq"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><div data-component="mdc-c-avatar" class="mdc-c-avatar-560de84c-68fb-4ae7-bbfd-f87eb83b0a28 mdc-c-avatar___kVSTP_2734c4f mdc-c-avatar--image___levct_2734c4f mdc-c-avatar--size-3"><style> .mdc-c-avatar-560de84c-68fb-4ae7-bbfd-f87eb83b0a28 { --mdc-avatar-size: 128px; } @container (max-width: 480px){ .mdc-c-avatar-560de84c-68fb-4ae7-bbfd-f87eb83b0a28 { --mdc-avatar-size: 64px; } } @container (min-width: 768px){ .mdc-c-avatar-560de84c-68fb-4ae7-bbfd-f87eb83b0a28 { --mdc-avatar-size: 96px; } } @container (min-width: 1180px){ .mdc-c-avatar-560de84c-68fb-4ae7-bbfd-f87eb83b0a28 { --mdc-avatar-size: 128px; } } </style><a href="/our-people/warren-teichner" aria-label="Warren Teichner"><img src="/~/media/mckinsey/our people/warren teichner/warren_teichner_988x741.jpg?cq=50&mw=480&car=1:1&cpy=Center" alt=""/></a></div></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xxs"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/our-people/warren-teichner" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link___lBbY1_2734c4f"><div>Warren Teichner</div></a></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-8"><div class="mck-u-links-inline">Senior PartnerNew York</div></div><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-8"><div class="mck-u-links-inline mck-c-generic-item__description">Leads our Consumer Packaged Goods Practice in North America and brings deep expertise in serving food, beauty, consumer-health...</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start ThreeUpCircle_mck-c-three-up-circle__generic-item__s6Lcu GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2 GenericItem_mck-c-generic-item--1by4__vpFeq"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><div data-component="mdc-c-avatar" class="mdc-c-avatar-b02e8f44-f79a-4ccf-b38f-b22d03ccae38 mdc-c-avatar___kVSTP_2734c4f mdc-c-avatar--image___levct_2734c4f mdc-c-avatar--size-3"><style> .mdc-c-avatar-b02e8f44-f79a-4ccf-b38f-b22d03ccae38 { --mdc-avatar-size: 128px; } @container (max-width: 480px){ .mdc-c-avatar-b02e8f44-f79a-4ccf-b38f-b22d03ccae38 { --mdc-avatar-size: 64px; } } @container (min-width: 768px){ .mdc-c-avatar-b02e8f44-f79a-4ccf-b38f-b22d03ccae38 { --mdc-avatar-size: 96px; } } @container (min-width: 1180px){ .mdc-c-avatar-b02e8f44-f79a-4ccf-b38f-b22d03ccae38 { --mdc-avatar-size: 128px; } } </style><a href="/our-people/jessica-moulton" aria-label="Jessica Moulton"><img src="/~/media/mckinsey/our people/jessica moulton/jessica moulton_3101_fc-mask_headshot_988x741.png?cq=50&mw=480&car=1:1&cpy=Center" alt=""/></a></div></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xxs"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/our-people/jessica-moulton" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link___lBbY1_2734c4f"><div>Jessica Moulton</div></a></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-8"><div class="mck-u-links-inline">Senior PartnerLondon</div></div><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-8"><div class="mck-u-links-inline mck-c-generic-item__description">Helps multinational consumer-packaged-goods, retail, and food-service companies pursue strategic growth opportunities and strengthen...</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start ThreeUpCircle_mck-c-three-up-circle__generic-item__s6Lcu GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2 GenericItem_mck-c-generic-item--1by4__vpFeq"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><div data-component="mdc-c-avatar" class="mdc-c-avatar-5c64890e-4805-4b5a-a1b6-4a483f6f9358 mdc-c-avatar___kVSTP_2734c4f mdc-c-avatar--image___levct_2734c4f mdc-c-avatar--size-3"><style> .mdc-c-avatar-5c64890e-4805-4b5a-a1b6-4a483f6f9358 { --mdc-avatar-size: 128px; } @container (max-width: 480px){ .mdc-c-avatar-5c64890e-4805-4b5a-a1b6-4a483f6f9358 { --mdc-avatar-size: 64px; } } @container (min-width: 768px){ .mdc-c-avatar-5c64890e-4805-4b5a-a1b6-4a483f6f9358 { --mdc-avatar-size: 96px; } } @container (min-width: 1180px){ .mdc-c-avatar-5c64890e-4805-4b5a-a1b6-4a483f6f9358 { --mdc-avatar-size: 128px; } } </style><a href="/our-people/pavlos-exarchos" aria-label="Pavlos Exarchos"><img src="/~/media/mckinsey/our people/pavlos exarchos/pavlos-exarchos_headshot_988x741.jpg?cq=50&mw=480&car=1:1&cpy=Center" alt=""/></a></div></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xxs"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/our-people/pavlos-exarchos" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link___lBbY1_2734c4f"><div>Pavlos Exarchos</div></a></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-8"><div class="mck-u-links-inline">Senior PartnerLondon</div></div><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-8"><div class="mck-u-links-inline mck-c-generic-item__description">Leads our work with retail and consumer goods companies in Europe, the Middle East and Africa, helping clients build world-class...</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start ThreeUpCircle_mck-c-three-up-circle__generic-item__s6Lcu GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2 GenericItem_mck-c-generic-item--1by4__vpFeq"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><div data-component="mdc-c-avatar" class="mdc-c-avatar-2c8507a2-4570-4ea2-aa38-0eb6a860aa68 mdc-c-avatar___kVSTP_2734c4f mdc-c-avatar--image___levct_2734c4f mdc-c-avatar--size-3"><style> .mdc-c-avatar-2c8507a2-4570-4ea2-aa38-0eb6a860aa68 { --mdc-avatar-size: 128px; } @container (max-width: 480px){ .mdc-c-avatar-2c8507a2-4570-4ea2-aa38-0eb6a860aa68 { --mdc-avatar-size: 64px; } } @container (min-width: 768px){ .mdc-c-avatar-2c8507a2-4570-4ea2-aa38-0eb6a860aa68 { --mdc-avatar-size: 96px; } } @container (min-width: 1180px){ .mdc-c-avatar-2c8507a2-4570-4ea2-aa38-0eb6a860aa68 { --mdc-avatar-size: 128px; } } </style><a href="/our-people/rohit-razdan" aria-label="Rohit Razdan"><img src="/~/media/mckinsey/our people/rohit razdan/rohit razdan_thumbnail_img.jpg?cq=50&mw=480&car=1:1&cpy=Center" alt=""/></a></div></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xxs"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/our-people/rohit-razdan" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link___lBbY1_2734c4f"><div>Rohit Razdan</div></a></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-8"><div class="mck-u-links-inline">Senior PartnerSingapore</div></div><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-8"><div class="mck-u-links-inline mck-c-generic-item__description">Leads McKinsey’s consumer and retail work in Asia; advises consumer and retail clients on a broad range of issues related to...</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start ThreeUpCircle_mck-c-three-up-circle__generic-item__s6Lcu GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2 GenericItem_mck-c-generic-item--1by4__vpFeq"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><div data-component="mdc-c-avatar" class="mdc-c-avatar-1a3d5c52-3114-4b36-b6ec-66620c65d2e0 mdc-c-avatar___kVSTP_2734c4f mdc-c-avatar--image___levct_2734c4f mdc-c-avatar--size-3"><style> .mdc-c-avatar-1a3d5c52-3114-4b36-b6ec-66620c65d2e0 { --mdc-avatar-size: 128px; } @container (max-width: 480px){ .mdc-c-avatar-1a3d5c52-3114-4b36-b6ec-66620c65d2e0 { --mdc-avatar-size: 64px; } } @container (min-width: 768px){ .mdc-c-avatar-1a3d5c52-3114-4b36-b6ec-66620c65d2e0 { --mdc-avatar-size: 96px; } } @container (min-width: 1180px){ .mdc-c-avatar-1a3d5c52-3114-4b36-b6ec-66620c65d2e0 { --mdc-avatar-size: 128px; } } </style><a href="/our-people/daniel-zipser" aria-label="Daniel Zipser"><img src="/~/media/mckinsey/our people/daniel zipser/daniel_zipser_headshot_988x741.jpg?cq=50&mw=480&car=1:1&cpy=Center" alt=""/></a></div></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xxs"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/our-people/daniel-zipser" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link___lBbY1_2734c4f"><div>Daniel Zipser</div></a></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-8"><div class="mck-u-links-inline">Senior PartnerShenzhen</div></div><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-8"><div class="mck-u-links-inline mck-c-generic-item__description">Leads McKinsey’s consumer and retail work in Asia; advises Asian and multinational companies on growth and performance,...</div></div></div></div></div></div><div class="mck-c-up__footer"><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f"><a data-component="mdc-c-link" href="/industries/consumer-packaged-goods/our-people" class="mdc-c-link-cta___NBQVi_2734c4f" aria-label=""><span class="mdc-c-link__label___Pfqtd_2734c4f">More people</span><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-link-arrow-right-icon"></span></a></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-module-wrapper" data-module-name="one-up-medium"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="UpModule_mck-c-up__header__OR_Vx"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-c-heading--border___K8dj3_2734c4f UpModule_mdc-c-heading--title__4XbMT"><div>Featured Collection</div></h2></div><div class="mck-c-up__content mdc-u-grid mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xl mdc-u-grid--align-start"><div class="mdc-u-grid mdc-u-grid-gutter-xl mdc-u-grid-col-sm-1 mdc-u-grid--align-start GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2 GenericItem_mck-c-generic-item--1by1__6krte"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/industries/consumer-packaged-goods/how-we-help-clients/consumerwise" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><img alt="ConsumerWise" src="/~/media/mckinsey/industries/consumer%20packaged%20goods/how%20we%20help%20clients/expertise/consumerwise/consumerwise_thumb_1536x1536.jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div class="mck-c-eyebrow mdc-u-ts-10"><span>Expertise</span></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/industries/consumer-packaged-goods/how-we-help-clients/consumerwise" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>ConsumerWise</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-6 mdc-c-heading__icon___TbFKK_2734c4f"></span></h2><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">A 360° view of the consumer</div></div></div></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" class="mck-c-general-up mck-c-module-wrapper" data-module-name="general-up"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="UpModule_mck-c-up__header__OR_Vx"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-c-heading--border___K8dj3_2734c4f UpModule_mdc-c-heading--title__4XbMT"><div>Featured Insights</div></h2></div><div class="mck-c-up__content mdc-u-grid mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xl mdc-u-grid--align-start mdc-u-grid-col-md-2 mdc-u-grid-col-lg-3"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/industries/consumer-packaged-goods/our-insights/consumers-care-about-sustainability-and-back-it-up-with-their-wallets" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><img alt="Green cover and blue waters in the shape of a bottle" src="/~/media/mckinsey/industries/consumer%20packaged%20goods/our%20insights/consumers%20care%20about%20sustainability%20and%20back%20it%20up%20with%20their%20wallets/consumers-say-1428927271-standard-1536x1536.jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div class="mck-c-eyebrow mdc-u-ts-10"><span>Article</span></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/industries/consumer-packaged-goods/our-insights/consumers-care-about-sustainability-and-back-it-up-with-their-wallets" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>Consumers care about sustainability—and back it up with their wallets</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_2734c4f"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><span class="GenericItem_mck-c-generic-item__display-date__6Py5E"><time dateTime="2023-02-06T12:00:00Z">February 6, 2023</time> - </span><div class="mck-u-links-inline mck-c-generic-item__description GenericItem_mck-c-generic-item__description--with-date__KRltZ">A joint study from McKinsey and NielsenIQ examines sales growth for products that claim to be environmentally and socially responsible....</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/featured-insights/mckinsey-on-consumer-and-retail-podcast" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><img alt="McKinsey on Consumer and Retail Podcast" src="/~/media/mckinsey/featured%20insights/mckinsey%20podcast/podcast-tile-mckinsey-consumer-retail_final.jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div class="mck-c-eyebrow mdc-u-ts-10"><span>Collection</span></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/featured-insights/mckinsey-on-consumer-and-retail-podcast" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>McKinsey on Consumer and Retail Podcast: Insights from experts on business and management</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_2734c4f"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">McKinsey experts discuss the latest trends and the most pressing challenges for leaders in the retail and consumer-goods industries....</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/industries/consumer-packaged-goods/our-insights/the-growth-triathlon-three-pathways-to-extraordinary-growth-in-the-consumer-sector" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><img alt="Woman competing in triathlon" src="/~/media/mckinsey/industries/consumer%20packaged%20goods/our%20insights/the%20growth%20triathlon%20three%20pathways%20to%20extraordinary%20growth%20in%20the%20consumer%20sector/the%20consumer%20growth%20triathlon-%20three%20pathways%20to%20extraordinary%20consumer%20sector%20growth_1163611794_thumb_1536x1536.jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div class="mck-c-eyebrow mdc-u-ts-10"><span>Article</span></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/industries/consumer-packaged-goods/our-insights/the-growth-triathlon-three-pathways-to-extraordinary-growth-in-the-consumer-sector" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>The growth triathlon: Three pathways to extraordinary growth in the consumer sector</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_2734c4f"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><span class="GenericItem_mck-c-generic-item__display-date__6Py5E"><time dateTime="2022-08-17T12:00:00Z">August 17, 2022</time> - </span><div class="mck-u-links-inline mck-c-generic-item__description GenericItem_mck-c-generic-item__description--with-date__KRltZ">For consumer companies to grow fast and profitably, they must expand their cores, tap into adjacencies, and ignite breakout businesses—all...</div></div></div></div></div></div><div class="mck-c-up__footer"><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f mdc-c-link-container--align-center___ar3mu_2734c4f"><a data-component="mdc-c-link" href="/industries/consumer-packaged-goods/our-insights" class="mdc-c-link-cta___NBQVi_2734c4f"><span class="mdc-c-link__label___Pfqtd_2734c4f">See all insights</span><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-link-arrow-right-icon"></span></a></div></div></div></div></div><div data-component="mdc-c-module-wrapper" 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