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class="CircularProfile_mck-c-circular-profile__wrapper-text__0Kp97"><h1 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-2"><span>Daniel Zipser</span></h1><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-8">Senior Partner<a data-component="mdc-c-link" href="/cn/overview" class="mdc-c-link___lBbY1_2734c4f"><span class="mdc-c-link__label___Pfqtd_2734c4f">Shenzhen</span></a></div><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7 mdc-u-mt-3"><p>Leads McKinsey’s consumer and retail work in Asia; advises Asian and multinational companies on growth and performance, bringing deep expertise regarding Chinese consumers</p></div><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f mdc-c-link-container--display-column___X0HDD_2734c4f mdc-u-mb-2 mdc-u-mt-3 mdc-u-grid-gutter-md"><a data-component="mdc-c-link" href="#" class="mdc-c-link-icon___SEKyg_2734c4f" aria-haspopup="dialog" title="Email" aria-label="Email" data-sid="77F8BEB7-38F8-4EBD-85DC-5F6F4055D24B" data-layer-event-prefix="Exit Link" data-layer-action="click" data-layer-category="social" data-layer-subcategory="partner" data-layer-subcategory2="email" data-layer-text="Share this profile on email"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--radial___y3csX_2734c4f mdc-c-icon--size-xl___3BEee_2734c4f mdc-c-icon--primary mck-email-icon"></span></a></div></div></div></div></div><div class="mck-o-container"><div class="mck-o-container--wrapped mck-o-container--mobile-spacing"><div class="mdc-o-container__body Profile_mck-c-profile__wrapper__BqMov"><div class="Profile_mck-c-profile__container-main__rUO05"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-c-heading--border___K8dj3_2734c4f"></h2><div class="mdc-o-content-body Profile_mck-c-profile__content-body__r8B5S"><p>Daniel leads McKinsey’s consumer and retail efforts in Asia. He works with local leaders to transform their businesses by driving profitable growth in China and delivering successful global expansion. He also works with some of the world’s largest consumer companies to drive their performance in China and throughout Asia.</p> <p>He began his McKinsey career in the Frankfurt Office in 2001 and transferred to the Shanghai office in 2007. He led the Sales & Marketing Practice in Greater China between 2010 and 2015 before assuming leadership of the firm’s consumer and retail work in Greater China and across Asia since 2020. Daniel works with a broad set of consumer companies spanning beauty, apparel, fashion and luxury, food and beverages, and automotive. His primary focus is sales and marketing, but his client work often spans broader, more holistic topics including digital, organization and operating-model design, and operations.</p> <p>He is a frequent author, publishing articles to help companies better understand consumers in Asia and specifically China. He also publishes a regular LinkedIn blog where he explores consumer and retail trends across Asia with a focus on China.</p></div><div class="Profile_mck-c-profile__area-a__YIGXu container-placeholder mdc-u-grid mdc-u-grid-gutter-lg"></div></div><div class="Profile_mck-c-profile__sidebar-wrapper__E52KM"><div class="container-sidebar mdc-u-grid mdc-u-grid-gutter-xxl"><button data-component="mdc-c-button" aria-label="" type="button" id="button_id" class="mdc-c-button___U4iY2_2734c4f mdc-c-button--primary___Ed-lT_2734c4f mdc-c-button--size-large___jwpUy_2734c4f" data-layer-event-prefix="Exit Link" data-layer-action="click" data-layer-category="social" data-layer-subcategory="partner" data-layer-subcategory2="email" data-layer-text="Share this profile on email"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-email-icon Profile_mck-c-profile__contact-icon__Xw5Jp"></span></button><div class="mdc-u-grid mdc-u-grid-gutter-xxl" data-layer-region="profile-expertise"><div><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-c-heading--border___K8dj3_2734c4f"></h2><div><ul class="List_mck-c-list___Lb7q"><li><a data-component="mdc-c-link" href="/industries/consumer-packaged-goods/how-we-help-clients" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">Consumer Packaged Goods</span></a></li><li><a data-component="mdc-c-link" href="/industries/retail/how-we-help-clients" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">Retail</span></a></li><li><a data-component="mdc-c-link" href="/industries/automotive-and-assembly/how-we-help-clients" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">Automotive & Assembly</span></a></li><li><a data-component="mdc-c-link" href="/capabilities/growth-marketing-and-sales/how-we-help-clients" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">Growth, Marketing & Sales</span></a></li><li><a data-component="mdc-c-link" href="/capabilities/strategy-and-corporate-finance/how-we-help-clients" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">Strategy & Corporate Finance</span></a></li><li><a data-component="mdc-c-link" href="/capabilities/people-and-organizational-performance/how-we-help-clients" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">People & Organizational Performance</span></a></li></ul></div></div></div></div></div><div class="mdc-o-content-body Profile_mck-c-profile__content-body__r8B5S Profile_mck-c-profile__additional-body__hv_Ft"><h3>Published work</h3> <p>“<a href="/cn/our-insights/our-insights/in-search-of-pockets-of-growth-in-china">Getting Granular: In Search of Pockets of Growth in China</a>,” McKinsey & Company, July 2024</p> <p>“<a href="/cn/our-insights/our-insights/consumers-are-spending-again">China Brief: Consumers Are Spending Again (Outside of China)</a>,” McKinsey & Company, April 2024</p> <p>“<a href="/cn/our-insights/our-insights/what-can-we-expect-in-china-in-the-year-of-the-dragon">What can we expect in China in the year of the dragon?</a>,” McKinsey & Company, March 2024</p> <p>“<a href="/cn/our-insights/our-insights/china-consumption-start-of-a-new-era">China consumption: Start of a new era</a>,” McKinsey & Company, November 2023</p> <p>“<a href="/cn/our-insights/our-insights/china-consumption-still-cautiously-optimistic">China Consumption: Still Cautiously Optimistic?</a>,” McKinsey & Company, July 2023</p> <p>“<a href="/cn/our-insights/our-insights/china-on-the-move-274-million-travelers-during-the-may-day-holiday">China Brief: China on the Move—274 Million Travelers During the May Day Holiday</a>,” McKinsey & Company, May 2023</p> <p>“<a href="/cn/our-insights/our-insights/the-return-of-the-chinese-consumer">China Brief: The Return of the Chinese Consumer?</a>,” McKinsey & Company, April 2023</p> <p>“<a href="/cn/our-insights/our-insights/powering-growth-in-china-with-social-and-live-commerce">Powering growth in China with social and live commerce</a>,” McKinsey & Company, April 2023</p> <p>“<a href="/industries/retail/our-insights/winning-in-china-top-priorities-for-global-apparel-and-fashion-brands">Winning in China: Top priorities for global apparel and fashion brands</a>,” McKinsey & Company, March 2023</p> <p>“<a href="http://www.mckinsey.com/~/media/mckinsey/locations/asia/greater china/our insights/2023 mckinsey china consumer report a time of resilience/2023 mckinsey china consumer report en.pdf">2023 McKinsey China Consumer Report: A Time of Resilience</a>,” McKinsey & Company, December 2022</p> <p>“<a href="/featured-insights/asia-pacific/beyond-income-redrawing-asias-consumer-map">Beyond income: Redrawing Asia’s consumer map</a>,” McKinsey & Company, September 2021</p> <p>“<a href="/cn/our-insights/our-insights/seven-segments-shaping-chinas-consumption-landscape">Seven segments shaping China’s consumption landscape</a>,” McKinsey & Company, July 2021</p> <p>“<a href="/featured-insights/china/china-still-the-worlds-growth-engine-after-covid-19">China: Still the world’s growth engine after COVID-19</a>,” McKinsey & Company, November 2020</p> <p>“<a href="/industries/retail/our-insights/a-perspective-for-the-luxury-goods-industry-during-and-after-coronavirus">A perspective for the luxury-goods industry during—and after—coronavirus</a>,” McKinsey & Company, April 2020</p> <p>“<a href="/industries/retail/our-insights/how-chinas-consumer-companies-managed-through-the-covid-19-crisis-a-virtual-roundtable">How China’s consumer companies managed through the COVID-19 crisis: A virtual roundtable</a>,” McKinsey & Company, March 2020</p> <p>“<a href="/featured-insights/china/china-consumer-report-2020-the-many-faces-of-the-chinese-consumer">China consumer report 2020: The many faces of the Chinese consumer</a>,” McKinsey & Company, December 2019</p> <p>“<a href="/featured-insights/china/the-innovations-behind-chinas-singles-day-shopping-phenomenon">The innovations behind China’s Singles Day shopping phenomenon</a>,” McKinsey & Company, December 2019</p> <p>“<a href="/industries/automotive-and-assembly/our-insights/insights-into-chinas-dynamic-auto-market-from-daimlers-hubertus-troska">Insights into China’s dynamic auto market from Daimler’s Hubertus Troska</a>,” McKinsey & Company, October 2019</p> <p>“<a href="/featured-insights/china/china-digital-consumer-trends-in-2019">China digital consumer trends in 2019</a>,” McKinsey & Company, September 2019</p> <p>“<a href="/featured-insights/china/the-chinese-luxury-consumer">The Chinese luxury consumer</a>,” <em>McKinsey Quarterly</em>, August 2019</p> <p>“<a href="/featured-insights/china/how-young-chinese-consumers-are-reshaping-global-luxury">How young Chinese consumers are reshaping global luxury</a>,” McKinsey & Company, April 2019</p> <p>“<a href="/cn/our-insights/perspectives-on-china-blog/can-the-chinese-consumer-keep-the-economy-humming">Can the Chinese consumer keep the economy humming?</a>,” blog entry, McKinsey & Company, October 2018</p> <p>“<a href="https://www.amcham-shanghai.org/en/article/global-battle-hearts-and-wallets-chinese-consumers">The global battle for the hearts and wallets of Chinese consumers</a>,” AmCham Shanghai, July 2018</p> <p>“<a rel="noopener noreferrer" href="http://mckinseychina.com/how-retailers-in-china-should-restore-growth-and-profitability/" target="_blank">How retailers in China should restore growth and profitability</a>,” McKinsey & Company, June 2016</p> <p>“<a rel="noopener noreferrer" href="http://mckinseychina.com/finding-a-cure-for-chinas-luxury-hangover/" target="_blank">Finding a cure for China’s luxury hangover</a>,” McKinsey & Company, May 2016</p> <p>“<a href="/industries/automotive-and-assembly/our-insights/finding-the-fast-lane-emerging-trends-in-chinas-auto-market">Finding the fast lane: Emerging trends in China’s auto market</a>,” McKinsey & Company, April 2016</p> <p>“<a href="/industries/retail/our-insights/here-comes-the-modern-chinese-consumer">Here comes the modern Chinese consumer</a>,” McKinsey & Company, March 2016</p> <h3>Education</h3> <p><strong>WHU - Otto Beisheim School of Management</strong><br /> PhD, finance<br /> MA, economics and business administration</p></div></div><div class="mdc-u-grid mdc-u-grid-gutter-xl mdc-u-mt-5"></div></div></div></main></div><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"locale":"en","dictionary":{},"sitecoreContext":{"route":{"name":"Daniel Zipser","displayName":"Daniel Zipser","fields":null,"databaseName":"web","deviceId":"fe5d7fdf-89c0-4d99-9aa3-b5fbd009c9f3","itemId":"77f8beb7-38f8-4ebd-85dc-5f6f4055d24b","itemLanguage":"en","itemVersion":2,"layoutId":"ae753eb4-a035-40b4-83bf-4b4438df6742","templateId":"882cb5bd-9600-43d9-9d6b-de8134d4a7eb","templateName":"Profile","placeholders":{"jss-main":[{"uid":"8babdffb-0cfb-45a5-8364-eb32fa63d241","componentName":"Profile","dataSource":"","fields":{"data":{"profile":{"id":"77F8BEB738F84EBD85DC5F6F4055D24B","name":"Daniel Zipser","engTitle":"Daniel Zipser","displayName":"Daniel Zipser","url":"/sitecore/content/McKinsey/Home/Our People/Daniel Zipser","template":{"name":"Profile"},"title":{"jsonValue":{"value":"Daniel Zipser"}},"background":{"jsonValue":{"value":"\u003ch3\u003ePublished work\u003c/h3\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/cn/our-insights/our-insights/in-search-of-pockets-of-growth-in-china\"\u003eGetting Granular: In Search of Pockets of Growth in China\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, July 2024\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/cn/our-insights/our-insights/consumers-are-spending-again\"\u003eChina Brief: Consumers Are Spending Again (Outside of China)\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, April 2024\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/cn/our-insights/our-insights/what-can-we-expect-in-china-in-the-year-of-the-dragon\"\u003eWhat can we expect in China in the year of the dragon?\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, March 2024\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/cn/our-insights/our-insights/china-consumption-start-of-a-new-era\"\u003eChina consumption: Start of a new era\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, November 2023\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/cn/our-insights/our-insights/china-consumption-still-cautiously-optimistic\"\u003eChina Consumption: Still Cautiously Optimistic?\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, July 2023\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/cn/our-insights/our-insights/china-on-the-move-274-million-travelers-during-the-may-day-holiday\"\u003eChina Brief: China on the Move\u0026mdash;274 Million Travelers During the May Day Holiday\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, May 2023\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/cn/our-insights/our-insights/the-return-of-the-chinese-consumer\"\u003eChina Brief: The Return of the Chinese Consumer?\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, April 2023\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/cn/our-insights/our-insights/powering-growth-in-china-with-social-and-live-commerce\"\u003ePowering growth in China with social and live commerce\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, April 2023\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/industries/retail/our-insights/winning-in-china-top-priorities-for-global-apparel-and-fashion-brands\"\u003eWinning in China: Top priorities for global apparel and fashion brands\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, March 2023\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"http://www.mckinsey.com/~/media/mckinsey/locations/asia/greater china/our insights/2023 mckinsey china consumer report a time of resilience/2023 mckinsey china consumer report en.pdf\"\u003e2023 McKinsey China Consumer Report: A Time of Resilience\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, December 2022\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/featured-insights/asia-pacific/beyond-income-redrawing-asias-consumer-map\"\u003eBeyond income: Redrawing Asia\u0026rsquo;s consumer map\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, September 2021\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/cn/our-insights/our-insights/seven-segments-shaping-chinas-consumption-landscape\"\u003eSeven segments shaping China\u0026rsquo;s consumption landscape\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, July 2021\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/featured-insights/china/china-still-the-worlds-growth-engine-after-covid-19\"\u003eChina: Still the world\u0026rsquo;s growth engine after COVID-19\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, November 2020\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/industries/retail/our-insights/a-perspective-for-the-luxury-goods-industry-during-and-after-coronavirus\"\u003eA perspective for the luxury-goods industry during\u0026mdash;and after\u0026mdash;coronavirus\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, April 2020\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/industries/retail/our-insights/how-chinas-consumer-companies-managed-through-the-covid-19-crisis-a-virtual-roundtable\"\u003eHow China\u0026rsquo;s consumer companies managed through the COVID-19 crisis: A virtual roundtable\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, March 2020\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/featured-insights/china/china-consumer-report-2020-the-many-faces-of-the-chinese-consumer\"\u003eChina consumer report 2020: The many faces of the Chinese consumer\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, December 2019\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/featured-insights/china/the-innovations-behind-chinas-singles-day-shopping-phenomenon\"\u003eThe innovations behind China\u0026rsquo;s Singles Day shopping phenomenon\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, December 2019\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/industries/automotive-and-assembly/our-insights/insights-into-chinas-dynamic-auto-market-from-daimlers-hubertus-troska\"\u003eInsights into China\u0026rsquo;s dynamic auto market from Daimler\u0026rsquo;s Hubertus Troska\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, October 2019\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/featured-insights/china/china-digital-consumer-trends-in-2019\"\u003eChina digital consumer trends in 2019\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, September 2019\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/featured-insights/china/the-chinese-luxury-consumer\"\u003eThe Chinese luxury consumer\u003c/a\u003e,\u0026rdquo; \u003cem\u003eMcKinsey Quarterly\u003c/em\u003e, August 2019\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/featured-insights/china/how-young-chinese-consumers-are-reshaping-global-luxury\"\u003eHow young Chinese consumers are reshaping global luxury\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, April 2019\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/cn/our-insights/perspectives-on-china-blog/can-the-chinese-consumer-keep-the-economy-humming\"\u003eCan the Chinese consumer keep the economy humming?\u003c/a\u003e,\u0026rdquo; blog entry, McKinsey \u0026amp; Company, October 2018\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"https://www.amcham-shanghai.org/en/article/global-battle-hearts-and-wallets-chinese-consumers\"\u003eThe global battle for the hearts and wallets of Chinese consumers\u003c/a\u003e,\u0026rdquo; AmCham Shanghai, July 2018\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca rel=\"noopener noreferrer\" href=\"http://mckinseychina.com/how-retailers-in-china-should-restore-growth-and-profitability/\" target=\"_blank\"\u003eHow retailers in China should restore growth and profitability\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, June 2016\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca rel=\"noopener noreferrer\" href=\"http://mckinseychina.com/finding-a-cure-for-chinas-luxury-hangover/\" target=\"_blank\"\u003eFinding a cure for China\u0026rsquo;s luxury hangover\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, May 2016\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/industries/automotive-and-assembly/our-insights/finding-the-fast-lane-emerging-trends-in-chinas-auto-market\"\u003eFinding the fast lane: Emerging trends in China\u0026rsquo;s auto market\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, April 2016\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/industries/retail/our-insights/here-comes-the-modern-chinese-consumer\"\u003eHere comes the modern Chinese consumer\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, March 2016\u003c/p\u003e\n\u003ch3\u003eEducation\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWHU - Otto Beisheim School of Management\u003c/strong\u003e\u003cbr /\u003e\nPhD, finance\u003cbr /\u003e\nMA, economics and business administration\u003c/p\u003e"}},"about":{"jsonValue":{"value":"\u003cp\u003eDaniel leads McKinsey\u0026rsquo;s consumer and retail efforts in Asia. He works with local leaders to transform their businesses by driving profitable growth in China and delivering successful global expansion. He also works with some of the world\u0026rsquo;s largest consumer companies to drive their performance in China and throughout Asia.\u003c/p\u003e\n\u003cp\u003eHe began his McKinsey career in the Frankfurt Office in 2001 and transferred to the Shanghai office in 2007. He led the Sales \u0026amp; Marketing Practice in Greater China between 2010 and 2015 before assuming leadership of the firm\u0026rsquo;s consumer and retail work in Greater China and across Asia since 2020.\nDaniel works with a broad set of consumer companies spanning beauty, apparel, fashion and luxury, food and beverages, and automotive. His primary focus is sales and marketing, but his client work often spans broader, more holistic topics including digital, organization and operating-model design, and operations.\u003c/p\u003e\n\u003cp\u003eHe is a frequent author, publishing articles to help companies better understand consumers in Asia and specifically China. He also publishes a regular LinkedIn blog where he explores consumer and retail trends across Asia with a focus on China.\u003c/p\u003e"}},"additionalExpertise":{"jsonValue":{"value":""}},"expertisePosition":{"jsonValue":null},"autoFetchPublishedWork":{"boolValue":false},"externalPublishedWork":{"jsonValue":{"value":""}},"aboutName":{"jsonValue":{"value":"Daniel"}},"expertise":{"jsonValue":[{"id":"d2e99dd2-1ffd-4b0c-9d15-18f3b5b85658","url":"","name":"Consumer Packaged Goods","displayName":"Consumer Packaged Goods","fields":{"Related Link":{"value":{"href":""}},"Title":{"value":"Consumer Packaged Goods"},"Faceted Search":[],"Practice E-mail":{"value":"consumerpackagedgoods_practice@mckinsey.com"},"Closer Tout Link":{"value":{"href":"/industries/consumer-packaged-goods/our-insights","text":"","linktype":"internal","class":"","title":"","querystring":"","id":"{A7AC1304-D938-497A-8803-61B922D9A93F}","name":"Consumer Packaged Goods Insights"}},"Working With Us 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