Promoting your Practice

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class="section section--breadcrumbs-favs"> <div class="container"> <div class="columns"> <div class="column is-2 is-offset-1 o-favs">   </div> </div> </div> </section>  </div> </div> </div> </section> </header> <main class="c-main" id="content">   <section class="section c-hero c-hero--routing"> <div class="container"> <div class="columns is-10 is-12-mobile is-centered o-outter-grid"> <div class="column">   <section class=""> <div class="columns o-inner-grid"> <div class="column hero--routing__title"> <h1>Promoting Your Practice</h1> </div> </div> </section>   </div> </div> </div> </section>   <section class="section"> <div class="container"> <div class="columns is-10 is-12-mobile is-centered o-outter-grid"> <div class="column">  <section class="section c-routing-cards"> <div class="columns o-inner-grid is-multiline">  <div class="column is-one-third"> <div class="routing-card" data-url="/Practice-Management/Promoting-Your-Practice/Promoting-your-Practice-Overview"> <div class="routing-card__top"></div> <h3 class="routing-card__title"><a href="/Practice-Management/Promoting-Your-Practice/Promoting-your-Practice-Overview" title="Promoting Your Practice Overview">Promoting Your Practice Overview</a></h3> <div class="routing-card__summary"><a href="/Practice-Management/Promoting-Your-Practice/Promoting-your-Practice-Overview" title="Promoting Your Practice Overview" class="hide-ext-link">Explore a variety of tactics you can use to increase your practice’s visibility and position yourself as the “go to” expert in treating allergic disease in your community.</a></div> </div> </div>   <div class="column is-one-third"> <div class="routing-card" data-url="/Practice-Management/Promoting-Your-Practice/AAAAI-Media-Link"> <div class="routing-card__top"></div> <h3 class="routing-card__title"><a href="/Practice-Management/Promoting-Your-Practice/AAAAI-Media-Link" title="AAAAI Media Link">AAAAI Media Link</a></h3> <div class="routing-card__summary"><a href="/Practice-Management/Promoting-Your-Practice/AAAAI-Media-Link" title="AAAAI Media Link" class="hide-ext-link">Are you looking to link with reporters representing local and national media outlets?</a></div> </div> </div>   <div class="column is-one-third"> <div class="routing-card" data-url="/Practice-Management/Promoting-Your-Practice/Building-Your-Relationships"> <div class="routing-card__top"></div> <h3 class="routing-card__title"><a href="/Practice-Management/Promoting-Your-Practice/Building-Your-Relationships" title="Building Your Relationships">Building Your Relationships</a></h3> <div class="routing-card__summary"><a href="/Practice-Management/Promoting-Your-Practice/Building-Your-Relationships" title="Building Your Relationships" class="hide-ext-link">Getting involved in your community can really raise your visibility with current and prospective patients and referring physicians. </a></div> </div> </div>   <div class="column is-one-third"> <div class="routing-card" data-url="/Practice-Management/Promoting-Your-Practice/Developing-Your-Plan"> <div class="routing-card__top"></div> <h3 class="routing-card__title"><a href="/Practice-Management/Promoting-Your-Practice/Developing-Your-Plan" title="Developing Your Plan">Developing Your Plan</a></h3> <div class="routing-card__summary"><a href="/Practice-Management/Promoting-Your-Practice/Developing-Your-Plan" title="Developing Your Plan" class="hide-ext-link">Formal marketing plans can be complex and take a lot of time to complete—time that you, as a busy physician, likely don’t have. </a></div> </div> </div>   <div class="column is-one-third"> <div class="routing-card" data-url="/Practice-Management/Promoting-Your-Practice/Join-the-Speakers-Bureau"> <div class="routing-card__top"></div> <h3 class="routing-card__title"><a href="/Practice-Management/Promoting-Your-Practice/Join-the-Speakers-Bureau" title="Join the Speakers' Bureau">Join the Speakers' Bureau</a></h3> <div class="routing-card__summary"><a href="/Practice-Management/Promoting-Your-Practice/Join-the-Speakers-Bureau" title="Join the Speakers' Bureau" class="hide-ext-link">The AAAAI Speakers' Bureau is a great way to generate referrals and to educate your local community about the specialty and the role of the allergist / immunologist.</a></div> </div> </div>   <div class="column is-one-third"> <div class="routing-card" data-url="/Practice-Management/Promoting-Your-Practice/Marketing"> <div class="routing-card__top"></div> <h3 class="routing-card__title"><a href="/Practice-Management/Promoting-Your-Practice/Marketing" title="Marketing">Marketing</a></h3> <div class="routing-card__summary"><a href="/Practice-Management/Promoting-Your-Practice/Marketing" title="Marketing" class="hide-ext-link">Effective marketing can help you attract new patients, retain the patients you have and build strong relationships with your primary care colleagues.</a></div> </div> </div>   <div class="column is-one-third"> <div class="routing-card" data-url="/Practice-Management/Promoting-Your-Practice/Social-Media-101"> <div class="routing-card__top"></div> <h3 class="routing-card__title"><a href="/Practice-Management/Promoting-Your-Practice/Social-Media-101" title="Social Media 101">Social Media 101</a></h3> <div class="routing-card__summary"><a href="/Practice-Management/Promoting-Your-Practice/Social-Media-101" title="Social Media 101" class="hide-ext-link">Use social media to engage with your patients and community.</a></div> </div> </div>   <div class="column is-one-third"> <div class="routing-card" data-url="/Practice-Management/Promoting-Your-Practice/Template-News-Releases"> <div class="routing-card__top"></div> <h3 class="routing-card__title"><a href="/Practice-Management/Promoting-Your-Practice/Template-News-Releases" title="Template News Releases ">Template News Releases </a></h3> <div class="routing-card__summary"><a href="/Practice-Management/Promoting-Your-Practice/Template-News-Releases" title="Template News Releases " class="hide-ext-link">As a member benefit and to save you time, the AAAAI has a variety of template news releases on seasonal topics available. </a></div> </div> </div>   <div class="column is-one-third"> <div class="routing-card" data-url="/Practice-Management/Promoting-Your-Practice/Working-with-the-Media"> <div class="routing-card__top"></div> <h3 class="routing-card__title"><a href="/Practice-Management/Promoting-Your-Practice/Working-with-the-Media" title="Working with the Media">Working with the Media</a></h3> <div class="routing-card__summary"><a href="/Practice-Management/Promoting-Your-Practice/Working-with-the-Media" title="Working with the Media" class="hide-ext-link">Despite the immense popularity of social media, traditional media players (print, TV and radio) are still relevant.</a></div> </div> </div>   <div class="column is-one-third"> <div class="routing-card" data-url="/Practice-Management/Promoting-Your-Practice/Your-Practice-Website"> <div 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