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srcSet="/getmedia/d3bf640f-e99e-446d-97d8-7a5d7a9ad275/HomepageHero-BBBNP04.jpg?width=1400&height=900&ext=.jpg 958w, /getmedia/d3bf640f-e99e-446d-97d8-7a5d7a9ad275/HomepageHero-BBBNP04.jpg?width=1400&height=900&ext=.jpg 959w" sizes="(max-width: 958px) 958px, 959px" alt=" " loading="eager" class="hero-mega__bg"> </div> <div class="hero-carousel__bg-item"> <img src="/getmedia/99778886-044e-4630-be35-069cdd4d0987/HomepageHero-BBBNP03.jpg?width=1400&height=900&ext=.jpg" srcSet="/getmedia/99778886-044e-4630-be35-069cdd4d0987/HomepageHero-BBBNP03.jpg?width=1400&height=900&ext=.jpg 958w, /getmedia/99778886-044e-4630-be35-069cdd4d0987/HomepageHero-BBBNP03.jpg?width=1400&height=900&ext=.jpg 959w" sizes="(max-width: 958px) 958px, 959px" alt=" " loading="eager" class="hero-mega__bg"> </div> <div class="hero-carousel__bg-item"> <img src="/getmedia/237e57ce-34fe-40c2-b203-fd4f9ce459cd/HomepageHero-BBBNP02.jpg?width=1400&height=900&ext=.jpg" 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class="hero-carousel__section-copy"> National Partners demonstrate their commitment to accountable, industry-led standards that protect consumers and level the playing field for businesses. </div> <footer> <a href="/national-partners" class="btn btn--secondary" tabindex="-1">National Partners</a> </footer> </section> <section class="" aria-hidden="true" tabindex="-1"> <h2>The home of independent industry self-regulation in the United States. </h2> <div class="hero-carousel__section-copy"> More than 50 years of accountability for responsible business practices to better serve consumers. </div> <footer> <a href="/about" class="btn btn--secondary" tabindex="-1">About Us</a> </footer> </section> </div> <div class="hero-carousel__controls" role="toolbar" aria-label="Toggle slides"> <ul class="hero-carousel__slides"> <li><button class="">Where businesses turn to enhance consumer trust and consumers are heard</button></li> <li><button class="">Businesses collaborating for truth, transparency, and consumer trust.</button></li> <li><button class="">The home of independent industry self-regulation in the United States. </button></li> </ul> <div class="hero-carousel__progress-wrap"> <div class="hero-carousel__progress"> <button aria-label="Play carousel" aria-live="polite"></button> <div class="hero-carousel__progress-bar"> <div></div> </div> </div> <div class="embla__nav"> </div> </div> </div> </div> </div> </div> <nav class="quick-actions" aria-label="Quick Actions"> <button type="button" class="quick-actions__toggle-btn"> <span class="btn__icon"> <i class="ico ico-plus" aria-hidden="true"></i> <i class="ico ico-minus" aria-hidden="true"></i> </span> <span class="btn__text"> Quick Actions </span> </button> <div class="quick-actions__collapse"> <div class="quick-actions__body"> <ul class="quick-actions__items"> <li><a href="https://drs.bbbnp.org/?FlowId=01H7TXY95NZ7PQ35H4HWJMKPGY&Guest=true&ForceFormat=true&Location=Maximized&Chrome=off" target="_blank"> BBB AUTO LINE Complaint</a></li> <li><a href="/national-partners/get-started">Become a National Partner</a></li> <li><a href="https://portal.bbbnp.org/nad-claims" target="_blank">NAD Challenge</a></li> <li><a href="/media/online-archive">Online Archive</a></li> <li><a href="/programs/advertising/nad">National Advertising Division</a></li> <li><a href="/programs/privacy/dpf">Data Privacy Framework Services</a></li> <li><a href="/programs/dr/class-action">Class Action Arbitration</a></li> </ul> </div> </div> </nav> <div class="spotlight theme-normal"> <div class="container"> <div class="embla"> <div class="embla__container"> <article class="slide-out-of-view"> <h3>Save the Date</h3> <div class="spotlight__article-copy">The National Advertising Division’s 2025 Annual Conference, Leading the Way in Ad Law, will take place on September 16-17 in Washington, DC. 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