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Always. </h1> <div class="site-panel--hero__desc" > <p><span style="font-weight: 400;">Our community is built on trust. Whether you’re a consumer or a business owner, you put your trust in us to provide information people can rely on to make good decisions. We work hard to maintain that trust, and make Yelp truly helpful for everyone.</span></p> </div> </div> </div> </div> <figure class="c-image hero-panel-image-wrapper" > <div class="c-image__bg hero-panel-image-bg" role='img' aria-label='Home page illustration' style='background-image:url(&#039;https://trust.yelp.com/wp-content/uploads/2020/11/2560x1138_ts_homepage.svg&#039;);'></div> </figure> </div> </section> <section class="panel s-wrapper site-panel s-wrapper--no-padding site-panel--imagetext site-panel--media-right site-panel--col-width-equal imagetext--connected" data-index="1" data-js="panel" data-type="imagetext" data-modular-content> <div class="l-container"> <header class="s-header"> <h2 class="site-panel__title s-title h2" data-name="title" data-livetext data-depth="0" data-index="0">Connecting consumers with great local businesses</h2> </header> <div class="g-row g-row--col-2--min-full g-row--vertical-center s-content imagetext-panel-wrapper"> <div class="g-col imagetext-col--media"> <figure class="imagetext__image" > <img class="c-image lazyload" alt='Reputation matters' data-expand='200' data-parent-fit='width' data-src='https://trust.yelp.com/wp-content/uploads/2021/02/Reputation-matters.png' srcset='https://trust.yelp.com/wp-content/themes/core/img/theme/shims/16x9.png' data-sizes='(min-width: 1260px) 1260px, 100vw' data-srcset='https://trust.yelp.com/wp-content/uploads/2021/02/Reputation-matters.png 960w 800h' src='https://trust.yelp.com/wp-content/themes/core/img/theme/shims/16x9.png' /> </figure> </div> <div class="g-col g-col--vertical-center imagetext-col--content"> <div class="c-content-block"> <div class="c-content-block__content t-content"> <h2 class="h2 imagetext__title" > Reputation matters </h2> <div > <p><span style="font-weight: 400;">Businesses earn great reviews on Yelp the same way they build their reputations in the community: by creating great products, services, and customer experiences. Yelp works hard to feature content that reflects real experiences that consumers are inspired to share.</span></p> </div> </div> </div> </div> </div> </div> </section> <section class="panel s-wrapper site-panel s-wrapper--no-padding site-panel--imagetext site-panel--media-left site-panel--col-width-equal imagetext--connected" data-index="2" data-js="panel" data-type="imagetext" data-modular-content> <div class="l-container"> <div class="g-row g-row--col-2--min-full g-row--vertical-center s-content imagetext-panel-wrapper"> <div class="g-col imagetext-col--media"> <figure class="imagetext__image" > <img class="c-image lazyload" alt='Honesty and Fair Play' data-expand='200' data-parent-fit='width' data-src='https://trust.yelp.com/wp-content/uploads/2020/11/graphic-3-honesty-and-fair-play-e1606857190424.png' srcset='https://trust.yelp.com/wp-content/themes/core/img/theme/shims/16x9.png' data-sizes='(min-width: 1260px) 1260px, 100vw' data-srcset='https://trust.yelp.com/wp-content/uploads/2020/11/graphic-3-honesty-and-fair-play-e1606857190424.png 960w 688h' src='https://trust.yelp.com/wp-content/themes/core/img/theme/shims/16x9.png' /> </figure> </div> <div class="g-col g-col--vertical-center imagetext-col--content"> <div class="c-content-block"> <div class="c-content-block__content t-content"> <h2 class="h2 imagetext__title" > Authenticity &amp; reliability </h2> <div > <p><span style="font-weight: 400;">Under Yelp’s policies, businesses are not permitted to ask their customers for reviews, and consumers can only write about their first-hand experiences. We also use an automated </span><a href="https://trust.yelp.com/recommendation-software/"><span style="font-weight: 400;">recommendation software</span></a><span style="font-weight: 400;"><strong>,</strong> which is designed to identify and recommend the most reliable content.</span></p> </div> </div> </div> </div> </div> </div> </section> <section class="panel s-wrapper site-panel s-wrapper--no-padding site-panel--imagetext site-panel--media-right site-panel--col-width-equal imagetext--connected" data-index="3" data-js="panel" data-type="imagetext" data-modular-content> <div class="l-container"> <div class="g-row g-row--col-2--min-full g-row--vertical-center s-content imagetext-panel-wrapper"> <div class="g-col imagetext-col--media"> <figure class="imagetext__image" > <img class="c-image lazyload" alt='Alerting the Community' data-expand='200' data-parent-fit='width' data-src='https://trust.yelp.com/wp-content/uploads/2020/11/graphic-4-alerting-the-community-e1606857279853.png' srcset='https://trust.yelp.com/wp-content/themes/core/img/theme/shims/16x9.png' data-sizes='(min-width: 1260px) 1260px, 100vw' data-srcset='https://trust.yelp.com/wp-content/uploads/2020/11/graphic-4-alerting-the-community-e1606857279853.png 960w 700h' src='https://trust.yelp.com/wp-content/themes/core/img/theme/shims/16x9.png' /> </figure> </div> <div class="g-col g-col--vertical-center imagetext-col--content"> <div class="c-content-block"> <div class="c-content-block__content t-content"> <h2 class="h2 imagetext__title" > Fighting misinformation </h2> <div > <p><span style="font-weight: 400;">Fake news and deceptive behavior are unfortunately common on the web. We have teams and policies in place</span><span style="font-weight: 400;"> to protect our community of consumers and businesses, and prevent the spread of misinformation on Yelp. Learn more about </span><a href="https://trust.yelp.com/consumer-alerts/"><span style="font-weight: 400;">Consumer Alerts</span></a><span style="font-weight: 400;"> and </span><a href="https://trust.yelp.com/content-moderation/"><span style="font-weight: 400;">content moderation</span></a>.</p> </div> </div> </div> </div> </div> </div> </section> <section class="panel s-wrapper site-panel s-wrapper--no-padding site-panel--imagetext site-panel--media-left site-panel--col-width-equal imagetext--connected" data-index="4" data-js="panel" data-type="imagetext" data-modular-content> <div class="l-container"> <div class="g-row g-row--col-2--min-full g-row--vertical-center s-content imagetext-panel-wrapper"> <div class="g-col imagetext-col--media"> <figure class="imagetext__image" > <img class="c-image lazyload" alt='Data you want to know' data-expand='200' data-parent-fit='width' data-src='https://trust.yelp.com/wp-content/uploads/2021/02/Data-you-want-to-know.png' srcset='https://trust.yelp.com/wp-content/themes/core/img/theme/shims/16x9.png' data-sizes='(min-width: 1260px) 1260px, 100vw' data-srcset='https://trust.yelp.com/wp-content/uploads/2021/02/Data-you-want-to-know.png 960w 650h' src='https://trust.yelp.com/wp-content/themes/core/img/theme/shims/16x9.png' /> </figure> </div> <div class="g-col g-col--vertical-center imagetext-col--content"> <div class="c-content-block"> <div class="c-content-block__content t-content"> <h2 class="h2 imagetext__title" > Data you want to know </h2> <div > <p><span style="font-weight: 400;">There are a lot of factors that go into choosing a business. We provide information like health scores, ER wait times, availability of gender-neutral restrooms, and more — to help consumers feel comfortable with their decisions. </span><span style="font-weight: 400;">Learn more about </span><a href="https://trust.yelp.com/health-and-safety-data/"><span style="font-weight: 400;">health &amp; safety data</span></a><span style="font-weight: 400;"> and </span><a href="https://trust.yelp.com/business-attributes/"><span style="font-weight: 400;">business attributes</span></a>.</p> </div> </div> </div> </div> </div> </div> </section> <section class="panel s-wrapper site-panel s-wrapper--no-padding site-panel--interstitial interstitial--layout_image interstitial--content_top site-panel--has-image" data-index="5" data-js="panel" data-type="interstitial" data-modular-content> <div class="s-content"> <div class="l-container"> <div class="g-row g-row--center u-text-align-center g-row--vertical-top g-row--no-gutters"> <div class="g-col g-col--two-thirds"> <div class="c-content-block"> <div class="c-content-block__content"> <h2 class="h2 interstitial-panel-title" > Yelp Trust & Safety Report </h2> <div class="site-panel--interstitial__desc t-content" > <p><span style="font-weight: 400;">Learn more about how we’re safeguarding the information on Yelp. </span></p> </div> <a class=" interstitial-panel-cta c-btn c-btn--yelp-alternate" href="https://trust.yelp.com/trust-and-safety-report/" target="_self" > <span class="c-btn__text" >View the 2023 report</span> </a> </div> </div> </div> </div> </div> </div> <figure class="interstitial-image" > <img class="c-image" alt='pre-footer' src='https://trust.yelp.com/wp-content/uploads/2020/11/pre-footer.svg' sizes='(min-width: 1260px) 1260px, 100vw' srcset='https://trust.yelp.com/wp-content/uploads/2020/11/pre-footer.svg 1440w 378h, https://trust.yelp.com/wp-content/uploads/2020/11/pre-footer.svg 1440w 378h, https://trust.yelp.com/wp-content/uploads/2020/11/pre-footer.svg 1440w 378h, 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