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e-flex e-con e-parent" data-id="5383789" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"><div class="elementor-element elementor-element-4901c1a elementor-widget elementor-widget-heading" data-id="4901c1a" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h1 class="elementor-heading-title elementor-size-default">Mobiele apps uitsluiten in Google Ads</h1></div></div><div class="elementor-element elementor-element-2c86555 elementor-widget elementor-widget-theme-post-content" data-id="2c86555" data-element_type="widget" data-widget_type="theme-post-content.default"><div class="elementor-widget-container"><div data-elementor-type="wp-post" data-elementor-id="1800" class="elementor elementor-1800" data-elementor-post-type="post"><div class="elementor-element elementor-element-319bd49b e-flex e-con-boxed e-con e-parent" data-id="319bd49b" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"><div class="e-con-inner"><div class="elementor-element elementor-element-731664f elementor-widget elementor-widget-text-editor" data-id="731664f" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Maak jij gebruik van Display advertenties? Dan is het verstandig mobiele apps uit te sluiten van jouw campagnes. Waarom? Het grootste gedeelte van de klikken (en dus ook kosten) gaan naar game applicaties.</p><p>Misschien heb je het zelf ook wel eens meegemaakt. Je speelt een spelletje op je telefoon en opeens komt er een advertentie tevoorschijn die je niet (of heel erg moeilijk) weg kunt klikken. In de praktijk klikken mensen hier vaak, al dan niet per ongeluk, op. Vervolgens betaal jij voor deze klik en de persoon die heeft geklikt wil zo snel mogelijk weg van jouw website. Hier heeft niemand baat bij.</p><h2 class="wp-block-heading">Op basis van cijfers</h2><p>Het bovenstaande voorbeeld klinkt logisch. Je kunt het ook onderbouwen met data. Kies een Display campagne in jouw account, kijk bij het onderdeel ‘plaatsingen’, filter op ‘plaatsing’ en kies ‘bevat mobiele apps’. Vervolgens voeg je de statistieken ‘bouncepercentage’ en ‘gemiddelde sessieduur’ toe aan het rapport. Presteren de mobiele app plaatsingen een hoog bouncepercentage en een korte sessieduur? Dan is dit een duidelijk signaal dat deze plaatsingen slecht presteren.</p><h3 class="wp-block-heading">Filteren op mobiele apps</h3><figure class="wp-block-image size-full"><img decoding="async" width="174" height="211" class="wp-image-1804 perfmatters-lazy" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='174'%20height='211'%20viewBox='0%200%20174%20211'%3E%3C/svg%3E" alt="Filteren op mobiele apps" data-src="https://www.onlineklik.nl/wp-content/uploads/2022/08/Mobiele-apps.jpg" /><noscript><img decoding="async" width="174" height="211" class="wp-image-1804" src="https://www.onlineklik.nl/wp-content/uploads/2022/08/Mobiele-apps.jpg" alt="Filteren op mobiele apps" /></noscript></figure><h3 class="wp-block-heading">Statistieken ‘Bouncepercentage’ & ‘Gemiddelde sessieduur’ toevoegen</h3><figure class="wp-block-image size-full"><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI2MDUiIGhlaWdodD0iODYiIHZpZXdCb3g9IjAgMCA2MDUgODYiPjxyZWN0IHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiIHN0eWxlPSJmaWxsOiNjZmQ0ZGI7ZmlsbC1vcGFjaXR5OiAwLjE7Ii8+PC9zdmc+" fetchpriority="high" fetchpriority="high" decoding="async" width="605" height="86" class="wp-image-1805" data-src="https://www.onlineklik.nl/wp-content/uploads/2022/08/statistieken-mobiele-apps.jpg" alt="Statistieken ‘Bouncepercentage’ & ‘Gemiddelde sessieduur’ toevoegen" data-srcset="https://www.onlineklik.nl/wp-content/uploads/2022/08/statistieken-mobiele-apps.jpg 605w, https://www.onlineklik.nl/wp-content/uploads/2022/08/statistieken-mobiele-apps-300x43.jpg 300w" data-sizes="(max-width: 605px) 100vw, 605px" /></figure><h2 class="wp-block-heading">Tip: Maak een uitsluitingslijst</h2><p>Wekelijks alle plaatsingen doorlopen om mobiele apps uit te sluiten kan een zeer tijdrovende klus zijn. Maak daarom gebruik van een lijst met uitgesloten plaatsingen. Niet bekend met hoe je dit kunt doen? Bekijk dan het onderstaande stappenplan.</p><h3 class="wp-block-heading">Stap 1. Ga naar ‘lijsten met uitgesloten plaatsingen’ via ‘Tools’</h3><figure class="wp-block-image size-full"><img decoding="async" width="605" height="161" class="wp-image-1814 perfmatters-lazy" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='605'%20height='161'%20viewBox='0%200%20605%20161'%3E%3C/svg%3E" alt data-src="https://www.onlineklik.nl/wp-content/uploads/2022/08/uitlsuitingslijst-mobiele-app.jpg" data-srcset="https://www.onlineklik.nl/wp-content/uploads/2022/08/uitlsuitingslijst-mobiele-app.jpg 605w, https://www.onlineklik.nl/wp-content/uploads/2022/08/uitlsuitingslijst-mobiele-app-300x80.jpg 300w" data-sizes="(max-width: 605px) 100vw, 605px" /><noscript><img decoding="async" width="605" height="161" class="wp-image-1814" src="https://www.onlineklik.nl/wp-content/uploads/2022/08/uitlsuitingslijst-mobiele-app.jpg" alt="" srcset="https://www.onlineklik.nl/wp-content/uploads/2022/08/uitlsuitingslijst-mobiele-app.jpg 605w, https://www.onlineklik.nl/wp-content/uploads/2022/08/uitlsuitingslijst-mobiele-app-300x80.jpg 300w" sizes="(max-width: 605px) 100vw, 605px" /></noscript></figure><h3 class="wp-block-heading">Stap 2. Maak een nieuwe lijst met uitgesloten plaatsingen</h3><figure class="wp-block-image size-full"><img decoding="async" width="248" height="180" class="wp-image-1817 perfmatters-lazy" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='248'%20height='180'%20viewBox='0%200%20248%20180'%3E%3C/svg%3E" alt="Nieuwe lijst " data-src="https://www.onlineklik.nl/wp-content/uploads/2022/08/nieuwe-lijst-mobiele-apps.jpg" /><noscript><img loading="lazy" loading="lazy" decoding="async" width="248" height="180" class="wp-image-1817" src="https://www.onlineklik.nl/wp-content/uploads/2022/08/nieuwe-lijst-mobiele-apps.jpg" alt="Nieuwe lijst " /></noscript></figure><h3 class="wp-block-heading">Stap 3. Kies voor de optie ‘App-categorieën’</h3><figure class="wp-block-image size-full"><img decoding="async" width="605" height="271" class="wp-image-1820 perfmatters-lazy" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='605'%20height='271'%20viewBox='0%200%20605%20271'%3E%3C/svg%3E" alt="Uitgesloten plaatsing" data-src="https://www.onlineklik.nl/wp-content/uploads/2022/08/app-categorien.jpg" data-srcset="https://www.onlineklik.nl/wp-content/uploads/2022/08/app-categorien.jpg 605w, https://www.onlineklik.nl/wp-content/uploads/2022/08/app-categorien-300x134.jpg 300w" data-sizes="(max-width: 605px) 100vw, 605px" /><noscript><img loading="lazy" loading="lazy" decoding="async" width="605" height="271" class="wp-image-1820" src="https://www.onlineklik.nl/wp-content/uploads/2022/08/app-categorien.jpg" alt="Uitgesloten plaatsing" srcset="https://www.onlineklik.nl/wp-content/uploads/2022/08/app-categorien.jpg 605w, https://www.onlineklik.nl/wp-content/uploads/2022/08/app-categorien-300x134.jpg 300w" sizes="(max-width: 605px) 100vw, 605px" /></noscript></figure><h3 class="wp-block-heading">Stap 4. Vink alle categorieën van de ‘Apple App Store’ & ‘Google Play’ aan</h3><figure class="wp-block-image size-full"><img decoding="async" width="605" height="273" class="wp-image-1821 perfmatters-lazy" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='605'%20height='273'%20viewBox='0%200%20605%20273'%3E%3C/svg%3E" alt="Uitgesloten plaatsingen toevoegen" data-src="https://www.onlineklik.nl/wp-content/uploads/2022/08/uitgesloten-plaatsingen.jpg" data-srcset="https://www.onlineklik.nl/wp-content/uploads/2022/08/uitgesloten-plaatsingen.jpg 605w, https://www.onlineklik.nl/wp-content/uploads/2022/08/uitgesloten-plaatsingen-300x135.jpg 300w" data-sizes="(max-width: 605px) 100vw, 605px" /><noscript><img loading="lazy" loading="lazy" decoding="async" width="605" height="273" class="wp-image-1821" src="https://www.onlineklik.nl/wp-content/uploads/2022/08/uitgesloten-plaatsingen.jpg" alt="Uitgesloten plaatsingen toevoegen" srcset="https://www.onlineklik.nl/wp-content/uploads/2022/08/uitgesloten-plaatsingen.jpg 605w, https://www.onlineklik.nl/wp-content/uploads/2022/08/uitgesloten-plaatsingen-300x135.jpg 300w" sizes="(max-width: 605px) 100vw, 605px" /></noscript></figure><p>Vervolgens geef je de nieuwe lijst met uitgesloten App-categorieën een naam en voeg je deze toe aan jouw Display campagnes.</p><h2 class="wp-block-heading">Wat kunnen wij voor jouw bedrijf betekenen?</h2><p>Ben jij door het lezen van deze blog enthousiast geworden over de mogelijkheden van Display advertising, maar heb je vragen over het opzetten, inrichten en optimaliseren van een <a href="https://www.onlineklik.nl/diensten/sea/google-ads">Google Ads</a> account? Neem gerust eens contact met ons op, zodat wij je van advies kunnen voorzien of eventueel kunnen helpen met het opzetten van jouw Google Ads account.</p></div></div></div></div></div></div></div></div></div></div></div><div data-elementor-type="footer" data-elementor-id="198" class="elementor elementor-198 elementor-location-footer" data-elementor-post-type="elementor_library"><div class="elementor-element elementor-element-923d6cd e-flex e-con-boxed e-con e-parent" data-id="923d6cd" data-element_type="container" data-settings="{"background_background":"classic","jet_parallax_layout_list":[]}"><div class="e-con-inner"><div class="elementor-element elementor-element-4db5911 e-con-full e-flex e-con e-child" data-id="4db5911" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"><div class="elementor-element elementor-element-0920060 elementor-widget elementor-widget-image" data-id="0920060" data-element_type="widget" data-widget_type="image.default"><div 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