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menu-item-type-post_type menu-item-object-page menu-item-7539"><a href="https://www.onlineklik.nl/werken-bij/benefits/" class="elementor-sub-item" tabindex="-1">Benefits</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7538"><a href="https://www.onlineklik.nl/werken-bij/traineeship-online-marketing/" class="elementor-sub-item" tabindex="-1">Traineeship Online Marketing</a></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-53"><a href="/blog/" class="elementor-item" tabindex="-1">Blog</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3079"><a href="https://www.onlineklik.nl/contact/" class="elementor-item" tabindex="-1">Contact</a></li><li class="button-menu menu-item menu-item-type-custom menu-item-object-custom menu-item-55"><a href="tel:+31403035050" class="elementor-item" tabindex="-1"><i class="fa-solid fa-mug-saucer"></i> 040 – 303 50 50</a></li></ul></nav></div></div></div></div></div><main id="content" class="site-main post-2704 page type-page status-publish hentry"><div class="page-content"><div data-elementor-type="wp-page" data-elementor-id="2704" class="elementor elementor-2704" data-elementor-post-type="page"><div class="elementor-element elementor-element-e4fccbd e-flex e-con-boxed e-con e-parent" data-id="e4fccbd" data-element_type="container" data-settings="{"background_background":"classic","jet_parallax_layout_list":[]}"><div class="e-con-inner"><div class="elementor-element elementor-element-4291f3b elementor-widget elementor-widget-heading" data-id="4291f3b" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><p class="elementor-heading-title elementor-size-default">Whitepaper</p></div></div></div></div><div class="elementor-element elementor-element-cbb99b5 e-flex e-con-boxed e-con e-parent" data-id="cbb99b5" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"><div class="e-con-inner"><div class="elementor-element elementor-element-8b7eb0c e-flex e-con-boxed e-con e-child" data-id="8b7eb0c" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"><div class="e-con-inner"><div class="elementor-element elementor-element-199feeb elementor-widget elementor-widget-breadcrumbs" data-id="199feeb" data-element_type="widget" data-widget_type="breadcrumbs.default"><div class="elementor-widget-container"><p id="breadcrumbs"><span><span><a href="https://www.onlineklik.nl/">Home</a></span> → <span><a href="https://www.onlineklik.nl/diensten/">Diensten</a></span> → <span><a href="https://www.onlineklik.nl/diensten/content-design/">Creatie</a></span> → <span class="breadcrumb_last" aria-current="page">Whitepaper</span></span></p></div></div></div></div></div></div><div class="elementor-element elementor-element-784c2e7 e-flex e-con-boxed e-con e-parent" data-id="784c2e7" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"><div class="e-con-inner"><div class="elementor-element elementor-element-2d5cf7f e-con-full e-flex e-con e-child" data-id="2d5cf7f" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"><div class="elementor-element elementor-element-d6730ac elementor-widget elementor-widget-heading" data-id="d6730ac" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h1 class="elementor-heading-title elementor-size-default">Whitepaper: de leadgenerator</h1></div></div><div class="elementor-element elementor-element-104c89e elementor-widget elementor-widget-text-editor" data-id="104c89e" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Wil je nieuwe klanten binnenhalen voor je bedrijf? Dan is het tijd om op te vallen! Maar hoe pak je dat aan? Het begint allemaal met het onderscheiden van jezelf van de concurrentie en het overtuigen van potentiële klanten van de waarde van jouw product of dienst. Jij gelooft in de kracht van wat je aanbiedt, maar hoe krijg je anderen zover?</p><p> </p><p>Daar komt de whitepaper om de hoek kijken – de ultieme tool om jouw boodschap kracht bij te zetten. Laat ons je helpen om jouw verhaal te vertellen op een manier die jouw doelgroep niet kan weerstaan. Ontdek hoe een whitepaper jou kan helpen om jouw bedrijf naar nieuwe hoogten te brengen!</p></div></div><div class="elementor-element elementor-element-093fa3f elementor-widget elementor-widget-button" data-id="093fa3f" data-element_type="widget" data-widget_type="button.default"><div class="elementor-widget-container"><div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-sm" href="#whitepaper-contact"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Ontdek de kracht van een whitepaper</span> </span> </a></div></div></div></div><div class="elementor-element elementor-element-0fb91b5 e-con-full e-flex e-con e-child" data-id="0fb91b5" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"><div class="elementor-element elementor-element-5ed5bc8 elementor-widget elementor-widget-image" data-id="5ed5bc8" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI3NjgiIGhlaWdodD0iNTEyIiB2aWV3Qm94PSIwIDAgNzY4IDUxMiI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgc3R5bGU9ImZpbGw6I2NmZDRkYjtmaWxsLW9wYWNpdHk6IDAuMTsiLz48L3N2Zz4=" fetchpriority="high" decoding="async" width="768" height="512" data-src="https://www.onlineklik.nl/wp-content/uploads/2023/02/Whitepaper-mockup-768x512.jpg" class="attachment-medium_large size-medium_large wp-image-5149" alt="whitepaper mock-up grafisch vormgeving booklet" data-srcset="https://www.onlineklik.nl/wp-content/uploads/2023/02/Whitepaper-mockup-768x512.jpg 768w, https://www.onlineklik.nl/wp-content/uploads/2023/02/Whitepaper-mockup-300x200.jpg 300w, https://www.onlineklik.nl/wp-content/uploads/2023/02/Whitepaper-mockup-1024x683.jpg 1024w, https://www.onlineklik.nl/wp-content/uploads/2023/02/Whitepaper-mockup-1536x1024.jpg 1536w, https://www.onlineklik.nl/wp-content/uploads/2023/02/Whitepaper-mockup-2048x1365.jpg 2048w" data-sizes="(max-width: 768px) 100vw, 768px" /></div></div></div></div></div><div class="elementor-element elementor-element-6f70f61 e-flex e-con-boxed e-con e-parent" data-id="6f70f61" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"><div class="e-con-inner"><div class="elementor-element elementor-element-28caac9 elementor-widget elementor-widget-heading" data-id="28caac9" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Hoe werkt whitepaper marketing?</h2></div></div><div class="elementor-element elementor-element-5a770a4 elementor-widget elementor-widget-text-editor" data-id="5a770a4" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><span style="font-weight: 400;">Een whitepaper is geen wit vel papier, zoals de naam doet vermoeden. Een whitepaper bevat juist heel veel waardevolle informatie voor de lezer. Hierin vertel je hoe jij of jouw product het probleem of pijnpunt van de klant oplost. Dit is nog uitgebreider dan de informatie die op de website te vinden is. Zo helpt je potentiële klanten écht verder en geef je ze net dat laatste zetje. </span></p><p> </p><p><span style="font-weight: 400;">Die waardevolle informatie moet natuurlijk wel bij je doelgroep terechtkomen. Hiervoor zetten we een (online) marketing kanaal in zoals Facebook, LinkedIn of je eigen website. In ruil voor contactgegevens als telefoonnummer, e-mailadres en bedrijfsnaam ontvangt de lead gratis de whitepaper. Met een goede opvolging buig je deze lead vervolgens om tot nieuwe klant.</span></p><p><span style="font-weight: 400;"> </span></p><p><span style="font-weight: 400;">Online Klik heeft designers en online marketing consultants in huis, waardoor wij dit gehele traject voor je uit handen kunnen nemen. Wij schrijven én ontwerpen een whitepaper waarmee de leads warm gemaakt worden voor jouw product of dienst en vertalen dit in een leadcampagne op </span><a href="https://www.onlineklik.nl/diensten/social-media-marketing/linkedin-adverteren/"><span style="font-weight: 400;">LinkedIn</span></a><span style="font-weight: 400;"> of </span><a href="https://www.onlineklik.nl/diensten/social-media-marketing/facebook-adverteren/"><span style="font-weight: 400;">Facebook</span></a><span style="font-weight: 400;">. Zo hoef jij je alleen nog maar bezig te houden met het opvolgen van je leads. </span></p></div></div></div></div><div class="elementor-element elementor-element-e826fdc e-flex e-con-boxed e-con e-parent" data-id="e826fdc" data-element_type="container" data-settings="{"background_background":"classic","jet_parallax_layout_list":[]}"><div class="e-con-inner"><div class="elementor-element elementor-element-1a989d6 elementor-widget elementor-widget-heading" data-id="1a989d6" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Whitepaper schrijven en designen; hoe gaat dit in zijn werk?</h2></div></div></div></div><div class="elementor-element elementor-element-78b6d7c e-flex e-con-boxed e-con e-parent" data-id="78b6d7c" data-element_type="container" data-settings="{"jet_parallax_layout_list":[],"background_background":"classic"}"><div class="e-con-inner"><div class="elementor-element elementor-element-80449bb elementor-widget elementor-widget-jet-timeline" data-id="80449bb" data-element_type="widget" data-widget_type="jet-timeline.default"><div class="elementor-widget-container"><div class="elementor-jet-timeline jet-elements"><div class="jet-timeline jet-timeline--align-left jet-timeline--align-middle"><div class="jet-timeline__line"><div class="jet-timeline__line-progress"></div></div><div class="jet-timeline-list"><div class="jet-timeline-item elementor-repeater-item-deb9545 jet-timeline-item--image-inside"><div class="timeline-item__card"><div class="timeline-item__card-inner"><div class="timeline-item__card-content"><div class="timeline-item__meta"><div class="timeline-item__meta-content">Stap 1</div></div><h5 class="timeline-item__card-title">Onderwerp kiezen</h5><div class="timeline-item__card-desc">Het begint met het kiezen van een onderwerp. Waar schittert jouw bedrijf in? Welk prangend probleem biedt jouw bedrijf een oplossing voor? Waar liggen de grootste kansen voor jouw onderneming?Zodra we dit helder hebben, zijn we klaar voor stap 2!</div></div></div><div class="timeline-item__card-arrow"></div></div><div class="timeline-item__point"><div class="timeline-item__point-content timeline-item__point-content--icon"><span class="jet-elements-icon"><i aria-hidden="true" class="fas fa-brain"></i></span></div></div><div class="timeline-item__meta"><div class="timeline-item__meta-content">Stap 1</div></div></div><div class="jet-timeline-item elementor-repeater-item-6945dc6 jet-timeline-item--image-inside"><div class="timeline-item__card"><div class="timeline-item__card-inner"><div class="timeline-item__card-content"><div class="timeline-item__meta"><div class="timeline-item__meta-content">Stap 2</div></div><h5 class="timeline-item__card-title">Interview afnemen</h5><div class="timeline-item__card-desc">Het vergaren van accurate informatie is essentieel voor het schrijven van een krachtige whitepaper. Hoewel de waarde van jouw product of dienst voor jou vanzelfsprekend is, kan het soms een uitdaging zijn om dit helder te verwoorden. Via een diepte-interview, of het nu telefonisch of in persoon is, zorgen we ervoor dat we volledig ondergedompeld zijn in jouw wereld van producten of diensten. Zo kunnen we de essentie perfect vastleggen.</div></div></div><div class="timeline-item__card-arrow"></div></div><div class="timeline-item__point"><div class="timeline-item__point-content timeline-item__point-content--icon"><span class="jet-elements-icon"><i aria-hidden="true" class="far fa-comments"></i></span></div></div><div class="timeline-item__meta"><div class="timeline-item__meta-content">Stap 2</div></div></div><div class="jet-timeline-item elementor-repeater-item-8cdece7 jet-timeline-item--image-inside"><div class="timeline-item__card"><div class="timeline-item__card-inner"><div class="timeline-item__card-content"><div class="timeline-item__meta"><div class="timeline-item__meta-content">Stap 3</div></div><h5 class="timeline-item__card-title">Tekstschrijver aan het werk</h5><div class="timeline-item__card-desc">Met de waardevolle inzichten uit het interview gaat onze tekstschrijver aan de slag met het creëren van de eerste versie van de whitepaper. De inhoud wordt zorgvuldig vormgegeven in de unieke tone-of-voice van jouw bedrijf, waardoor deze naadloos aansluit bij jouw eigen communicatiestijl.</div></div></div><div class="timeline-item__card-arrow"></div></div><div class="timeline-item__point"><div class="timeline-item__point-content timeline-item__point-content--icon"><span class="jet-elements-icon"><i aria-hidden="true" class="fas fa-pencil-alt"></i></span></div></div><div class="timeline-item__meta"><div class="timeline-item__meta-content">Stap 3</div></div></div><div class="jet-timeline-item elementor-repeater-item-3b2825b jet-timeline-item--image-inside"><div class="timeline-item__card"><div class="timeline-item__card-inner"><div class="timeline-item__card-content"><div class="timeline-item__meta"><div class="timeline-item__meta-content">Stap 4</div></div><h5 class="timeline-item__card-title">Feedbackronde - Tekstueel</h5><div class="timeline-item__card-desc">De eerste versie van de whitepaper (in tekstvorm) wordt aan jou voorgelegd. Heb je feedback? Wij staan klaar om de whitepaper aan te passen naar jouw wensen, zodat we samen tot de meest overtuigende tekst komen.</div></div></div><div class="timeline-item__card-arrow"></div></div><div class="timeline-item__point"><div class="timeline-item__point-content timeline-item__point-content--icon"><span class="jet-elements-icon"><i aria-hidden="true" class="fas fa-book-reader"></i></span></div></div><div class="timeline-item__meta"><div class="timeline-item__meta-content">Stap 4</div></div></div><div class="jet-timeline-item elementor-repeater-item-03f29e0 jet-timeline-item--image-inside"><div class="timeline-item__card"><div class="timeline-item__card-inner"><div class="timeline-item__card-content"><div class="timeline-item__meta"><div class="timeline-item__meta-content">Stap 5</div></div><h5 class="timeline-item__card-title">Designer neemt het over</h5><div class="timeline-item__card-desc">Als de tekst naar wens is, zet één van onze designers zich in voor de visualisatie van de whitepaper. Hierbij houden we nauwlettend rekening met de huisstijl van je bedrijf, zoals vastgelegd in je website of brandbook. Dit zorgt voor een krachtige whitepaper die perfect aansluit bij jouw merkidentiteit en consistentie biedt in al je bedrijfsuitingen.</div></div></div><div class="timeline-item__card-arrow"></div></div><div class="timeline-item__point"><div class="timeline-item__point-content timeline-item__point-content--icon"><span class="jet-elements-icon"><i aria-hidden="true" class="fas fa-desktop"></i></span></div></div><div class="timeline-item__meta"><div class="timeline-item__meta-content">Stap 5</div></div></div><div class="jet-timeline-item elementor-repeater-item-52d8778 jet-timeline-item--image-inside"><div class="timeline-item__card"><div class="timeline-item__card-inner"><div class="timeline-item__card-content"><div class="timeline-item__meta"><div class="timeline-item__meta-content">Stap 6</div></div><h5 class="timeline-item__card-title">Feedbackronde - Tekstueel & Design</h5><div class="timeline-item__card-desc"> Je ontvangt van ons de eerste complete versie van de whitepaper. Zijn er aanpassingen nodig, zowel op tekstueel gebied als in het design? Geen probleem! Wij staan klaar om alle feedback te verwerken, net zolang tot de whitepaper helemaal naar jouw wensen is!</div></div></div><div class="timeline-item__card-arrow"></div></div><div class="timeline-item__point"><div class="timeline-item__point-content timeline-item__point-content--icon"><span class="jet-elements-icon"><i aria-hidden="true" class="fab fa-readme"></i></span></div></div><div class="timeline-item__meta"><div class="timeline-item__meta-content">Stap 6</div></div></div><div class="jet-timeline-item elementor-repeater-item-489af4b jet-timeline-item--image-inside"><div class="timeline-item__card"><div class="timeline-item__card-inner"><div class="timeline-item__card-content"><div class="timeline-item__meta"><div class="timeline-item__meta-content">Stap 7</div></div><h5 class="timeline-item__card-title">Definitieve versie</h5><div class="timeline-item__card-desc">We sturen je de definitieve versie van de whitepaper toe. Vervolgens integreren we deze in onze online marketingcampagnes en indien gewenst plaatsen we de whitepaper ook op je website. Zo wordt de whitepaper optimaal benut om jouw boodschap krachtig over te brengen en je merk te versterken.</div></div></div><div class="timeline-item__card-arrow"></div></div><div class="timeline-item__point"><div class="timeline-item__point-content timeline-item__point-content--icon"><span class="jet-elements-icon"><i aria-hidden="true" class="fas fa-flag-checkered"></i></span></div></div><div class="timeline-item__meta"><div class="timeline-item__meta-content">Stap 7</div></div></div></div></div></div></div></div></div></div><div class="elementor-element elementor-element-3368664 e-flex e-con-boxed e-con e-parent" data-id="3368664" data-element_type="container" data-settings="{"jet_parallax_layout_list":[],"background_background":"classic"}"><div class="e-con-inner"><div class="elementor-element elementor-element-eaddaa2 e-con-full e-flex e-con e-child" data-id="eaddaa2" data-element_type="container" data-settings="{"background_background":"classic","jet_parallax_layout_list":[]}"><div class="elementor-element elementor-element-e706487 e-con-full e-flex e-con e-child" data-id="e706487" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"><div class="elementor-element elementor-element-239df65 elementor-widget elementor-widget-jet-listing-grid" data-id="239df65" data-element_type="widget" data-settings="{"columns":"1"}" data-widget_type="jet-listing-grid.default"><div class="elementor-widget-container"><div class="jet-listing-grid jet-listing"><div class="jet-listing-grid__items grid-col-desk-1 grid-col-tablet-1 grid-col-mobile-1 jet-listing-grid--336" data-queried-id="2704|WP_Post" 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data-listing-source="posts" data-listing-id="336" data-query-id=""><div class="jet-listing-grid__item jet-listing-dynamic-post-4389" data-post-id="4389" ><style type="text/css">.jet-listing-dynamic-post-4389 .elementor-element.elementor-element-74e24e8:not(.elementor-motion-effects-element-type-background), .jet-listing-dynamic-post-4389 .elementor-element.elementor-element-74e24e8 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url("https://www.onlineklik.nl/wp-content/uploads/2022/08/Jesse-Bertrams.jpg");}</style><div data-elementor-type="jet-listing-items" data-elementor-id="336" class="elementor elementor-336" data-elementor-post-type="jet-engine"><div class="elementor-element elementor-element-74e24e8 e-flex e-con-boxed e-con e-parent" data-id="74e24e8" data-element_type="container" data-settings="{"background_background":"classic","jet_parallax_layout_list":[]}"><div class="e-con-inner"><div class="elementor-element elementor-element-de0c3a9 e-flex e-con-boxed e-con e-parent" data-id="de0c3a9" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"><div class="e-con-inner"><div class="elementor-element elementor-element-3207e1c elementor-widget elementor-widget-heading" data-id="3207e1c" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><p class="elementor-heading-title elementor-size-default">Jesse Bertrams</p></div></div><div class="elementor-element elementor-element-1dbdf53 elementor-widget elementor-widget-heading" data-id="1dbdf53" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><p class="elementor-heading-title elementor-size-default">Creative Concept Creator & Video/Motion Designer</p></div></div></div></div></div></div></div></div></div></div></div></div></div><div class="elementor-element elementor-element-19be41b e-flex e-con-boxed e-con e-child" data-id="19be41b" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"><div class="e-con-inner"><div class="elementor-element elementor-element-76d4cfc elementor-widget elementor-widget-menu-anchor" data-id="76d4cfc" data-element_type="widget" data-widget_type="menu-anchor.default"><div class="elementor-widget-container"><div class="elementor-menu-anchor" id="whitepaper-contact"></div></div></div><div class="elementor-element elementor-element-f61ad19 elementor-widget elementor-widget-heading" data-id="f61ad19" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Impact van een whitepaper ervaren?</h4></div></div><div class="elementor-element elementor-element-f285283 elementor-widget elementor-widget-text-editor" data-id="f285283" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Neem vandaag nog vrijblijvend contact met ons op! Ontdek samen met ons de ongekende kansen en mogelijkheden die een whitepaper biedt voor jouw product of dienst.</p></div></div><div class="elementor-element elementor-element-0d745e1 uael-gf-button-justify uael-gf-ajax-true uael-gf-style-box uael-gf-input-size-sm uael-gf-enable-classes-no uael-gf-btn-size-sm elementor-widget elementor-widget-uael-gf-styler" data-id="0d745e1" data-element_type="widget" data-widget_type="uael-gf-styler.default"><div class="elementor-widget-container"><div class="uael-gf-style uael-gf-check-style elementor-clickable"> <script type="text/javascript"></script> <div class='gf_browser_ie gf_browser_ie7 gform_wrapper gravity-theme gform-theme--no-framework' data-form-theme='gravity-theme' data-form-index='0' id='gform_wrapper_2' ><form method='post' enctype='multipart/form-data' id='gform_2' action='/diensten/content-design/whitepaper/' data-formid='2' novalidate><div class='gform-body gform_body'><div id='gform_fields_2' class='gform_fields top_label 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aria-invalid="false" /></div></div><div id="field_2_4" class="gfield gfield--type-email gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible" data-js-reload="field_2_4" ><label class='gfield_label gform-field-label' for='input_2_4'>E-mailadres<span class="gfield_required"><span class="gfield_required gfield_required_text">(Vereist)</span></span></label><div class='ginput_container ginput_container_email'> <input name='input_4' id='input_2_4' type='email' value='' class='large' tabindex='4' placeholder='E-mailadres*' aria-required="true" aria-invalid="false" /></div></div><div id="field_2_5" class="gfield gfield--type-textarea field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible" data-js-reload="field_2_5" ><label class='gfield_label gform-field-label' for='input_2_5'>Bericht</label><div class='ginput_container ginput_container_textarea'><textarea name='input_5' id='input_2_5' class='textarea small' tabindex='5' placeholder='Bericht' aria-invalid="false" rows='10' cols='50'></textarea></div></div><div id="field_2_6" class="gfield gfield--type-text field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden" data-js-reload="field_2_6" ><div class='admin-hidden-markup'><i class='gform-icon gform-icon--hidden'></i><span>Hidden</span></div><label class='gfield_label gform-field-label' for='input_2_6'>Pagina</label><div class='ginput_container ginput_container_text'><input name='input_6' id='input_2_6' type='text' value='Whitepaper' class='large' tabindex='6' aria-invalid="false" /></div></div><div id="field_2_7" class="gfield gfield--type-text field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden" data-js-reload="field_2_7" ><div 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