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class="container"><div class="row"><div class="col-md-12 hero-content"><h1 class="hero-animation hideXS"><span style="animation-delay: 0.1s;">We</span> <span style="animation-delay: 0.2s;">make</span> <span style="animation-delay: 0.3s;">breakthrough</span> <span style="animation-delay: 0.4s;"></span> <br/><span style="animation-delay: 0.5s;"> creative</span> <span style="animation-delay: 0.6s;">campaigns</span> <span style="animation-delay: 0.7s;"></span> <br/><span style="animation-delay: 0.8s;"> for</span> <span style="animation-delay: 0.9s;"><strong>impact.</strong></span> <br/></h1><h1 class="hero-animation showXS"><span style="animation-delay: 0.1s;">We</span> <span style="animation-delay: 0.2s;">make</span> <span style="animation-delay: 0.3s;">breakthrough</span> <span style="animation-delay: 0.4s;"></span> <br/><span style="animation-delay: 0.5s;"> creative</span> <span style="animation-delay: 0.6s;">campaigns</span> <span style="animation-delay: 0.7s;"></span> <br/><span style="animation-delay: 0.8s;"> for</span> <span style="animation-delay: 0.9s;"><strong>impact.</strong></span> <br/></h1></div></div></div></div></div></div></section><div id="first-section"></div><section class="intro-video"><div class="container-fluid"><div class="row"><div class="col-md-12 video-container"> <a href="javascript:;" data-video="1" id="unmute-button-1" class="unmute-button active"></a> <a href="javascript:;" data-video="1" id="mute-button-1" class="mute-button"></a> <a href="javascript:;" data-video="1" id="play-button-1" class="play-button active" ><span>Play</span></a> <a href="javascript:;" data-video="1" id="pause-button-1" class="pause-button" ><span>Pause</span></a><video id="player-1" class="appear video custom-video video-player" preload="metadata" poster="https://www.purpose.com/wp-content/uploads/2024/11/Group-1896.png" muted loop playsinline> <source src="https://www.purpose.com/wp-content/uploads/2024/11/Purpose-Showreel_Final_16x9_ENG_web.mp4" type="video/mp4" /></video></div></div></div></section><section class="intro-text"><div class="container-fluid"><div class="row"><div class="col-md-12"><h2 class="appear">We鈥檙e a global team of campaigners, creatives, strategists, digital and impact specialists - all driven by purpose to move people to remake the world. <br /> We shift narratives, drive change, and influence decision makers.</h2></div></div></div></section><section class="our-expertise-container"><div class="container-fluid"><div class="row"><div class="col-md-12 "><div class="container"><div class="row"><div class="col-md-12 our-expertise-content "><div class="left appear"><h3 class='appear'>Our Expertise</h3><div class='content appear'><p>Since 2009, our movement-building projects have delivered measurable impact with world-leading philanthropies, brands, and NGOs. These projects are designed, led, and implemented by Purpose’s local teams across the world, including in India, Brazil, Indonesia, the US, UK, and Kenya. We focus on six issue areas we believe are key to our collective future.</p></div></div><div class="expertises-container appear"><ul><li class="appear"> <span class="img-container"> <img src="https://www.purpose.com/wp-content/uploads/2024/11/Group-1913.svg" alt="Environment & Climate" /> </span><h4 class="text-container">Environment & Climate</h4></li><li class="appear"> <span class="img-container"> <img src="https://www.purpose.com/wp-content/uploads/2024/11/Vector_3.svg" alt="Public Health" /> </span><h4 class="text-container">Public Health</h4></li><li class="appear"> <span class="img-container"> <img src="https://www.purpose.com/wp-content/uploads/2024/11/Group-1914.svg" alt="Equity" /> </span><h4 class="text-container">Equity</h4></li><li class="appear"> <span class="img-container"> <img src="https://www.purpose.com/wp-content/uploads/2024/11/Group-1912.svg" alt="Childhood, Youth & Education" /> </span><h4 class="text-container">Childhood, Youth & Education</h4></li><li class="appear"> <span class="img-container"> <img src="https://www.purpose.com/wp-content/uploads/2024/11/Vector.svg" alt="Mis & Disinformation" /> </span><h4 class="text-container">Mis & Disinformation</h4></li><li class="appear"> <span class="img-container"> <img src="https://www.purpose.com/wp-content/uploads/2024/11/Vector_2.svg" alt="Democracy & Human Rights" /> </span><h4 class="text-container">Democracy & Human Rights</h4></li></ul></div></div></div></div></div></div></div></section><section class="who-what-container"><div class="container-fluid"><div class="row"><div class="col-md-12 "><div class="container"><div class="row"><div class="col-md-12 who-what-content "><div class="who-container appear"><h3 class='appear'>What We Do</h3></div><div class="what-container appear"><div class="capability appear"> <a class="capability-link" href="javascript:;">Strategy</a><div class="capability-content"><p>We define ambitions. Leveraging research and insights to discover opportunities for impact, guided by equity, authenticity and cultural understanding. From defining the difference you can make in the world, to understanding who to reach, where to reach them, and – most importantly – how we help organizations make strategic decisions that shape our future for good.</p></div></div><div class="capability appear"> <a class="capability-link" href="javascript:;">Campaigns</a><div class="capability-content"><p>We mobilize people. Developing creative campaigns and programs that inspire people to take up a cause and instigate change. Crafting activations for impact across multiple platforms – from 360 campaigns to grassroots movements, and physical experiences to full-length feature films. Brokering new connections, partnerships and coalitions from actors around the world towards a common good.</p><ul><li>Integrated campaigns</li><li>Digital first social campaigns</li><li>Paid, organic and earned media campaigns</li><li>Social purpose, non-profit and cause marketing</li></ul></div></div><div class="capability appear"> <a class="capability-link" href="javascript:;">Creative</a><div class="capability-content"><p><span style="font-weight: 400;">We inspire change. Creating and producing breakthrough work across multiple platforms that moves people to action. We create brand identities, content and campaigns that people get behind. Breakthrough ideas that become part of culture and spark lasting movements. Effective messaging and narratives that move people to act. All delivering measurable impact with your organization.聽</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Multi-channel creative storytelling聽</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Creative communications</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Brand design and experience</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Video and website creation</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Social content</span></li></ul></div></div><div class="capability appear"> <a class="capability-link" href="javascript:;">Impact Measurement and Learning</a><div class="capability-content"><p><span style="font-weight: 400;">We measure impact. Maximizing and measuring the impact of work with precision and data. We understand what is and isn鈥檛 making a real difference, and we analyze and report on learnings at each step of the way. We use research, data collection and insight development to measure project effectiveness, ensuring there is a through line from individual activations to their wider impact on communities.</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Impact measurement</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Campaign monitoring and evaluation聽</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Purpose and impact analysis</span></li></ul></div></div></div></div></div></div></div></div></div></section><section class="about-container"><div class="container-fluid"><div class="row"><div class="col-md-12 "><div class="container"><div class="row"><div class="col-md-12 about-content how-we-work appear"><div class="left"><h3 class='appear'>About Our Work</h3><div class='content appear'><p>Purpose drives innovation on the world鈥檚 biggest issues. Experimenting in real-time to discover and amplify the best new strategies for public mobilization and storytelling on major issues. We produce breakthrough public engagement initiatives, new approaches and unexpected coalitions – winning policy victories, reaching vital new audiences, and producing measurable shifts in opinion.</p></div><div class='content appear'><p><a class="button" href="https://www.purpose.com/work/filter/labs/">View Work</a></p></div></div><div class="right"> <img class="appear" src="https://www.purpose.com/wp-content/uploads/2024/11/Image-Container.png" alt="About Our Work" /></div></div></div></div></div></div></div></section><section class="about-container about-how"><div class="container-fluid"><div class="row"><div class="col-md-12 "><div class="container"><div class="row"><div class="col-md-12 about-content how-we-work appear"><div class="left"><h3 class='appear'>How We Work</h3><div class='content appear'><p><span style="font-weight: 400;">We believe that impact is created from intersectional responses</span>, so we collaborate with underrepresented audiences, impacted communities, and unexpected allies to tackle tomorrow鈥檚 biggest problems today. Leveraging evidence-based experimentation and global connections to develop creative campaigns that change the way people feel, think and act. Why? Creativity breaks down barriers to change. People are more likely to get on board with big ideas if they can understand, remember and participate in them. And when people are on board, change begins to happen.</p></div></div><div class="right"> <img class="appear" src="https://www.purpose.com/wp-content/uploads/2024/11/Image-Container_2.png" alt="How We Work" /></div></div></div></div></div></div></div></section><section id="people-container" class="people-container"><div class="container-fluid content-list"><div class="row"><div class="col-md-12 "><div class="container"><div class="row"><div class="col-md-12 content-filter-container"><div class="left"><h3 class='appear'>Team</h3><div class="filters-container"><div class="dropdown-check-list dropdown-check-list-team appear"> <span>Team:</span> <a href="javascript:;" class="dropdown-link dropdown-link-with-title">All</a><ul class="items"><li><a id="team_All" href="javascript:;" class="filter-item active" data-type="bio" data-key="All" data-tax="team" name="team_all" id="team_all" >All</a></li><li><a id="team_leadership" href="javascript:;" class="filter-item" data-type="bio" data-key="leadership" data-val="Leadership" data-tax="team" >Leadership</a></li><li><a id="team_creative" href="javascript:;" class="filter-item" data-type="bio" data-key="creative" data-val="Creative" data-tax="team" >Creative</a></li><li><a id="team_operations" href="javascript:;" class="filter-item" data-type="bio" data-key="operations" data-val="Operations" data-tax="team" >Operations</a></li><li><a id="team_project-management" href="javascript:;" class="filter-item" data-type="bio" data-key="project-management" data-val="Project Management" data-tax="team" >Project Management</a></li><li><a id="team_strategy" href="javascript:;" class="filter-item" data-type="bio" data-key="strategy" data-val="Strategy" data-tax="team" >Strategy</a></li><li><a id="team_campaigns" href="javascript:;" class="filter-item" data-type="bio" data-key="campaigns" data-val="Campaigns" data-tax="team" >Campaigns</a></li><li><a id="team_impact-measurement" href="javascript:;" class="filter-item" data-type="bio" data-key="impact-measurement" data-val="Impact Measurement" data-tax="team" >Impact Measurement</a></li></ul></div></div></div></div></div><div class="row"><div class="col-md-12"><div id="bios-list-container" class="content-list-container bios-list-container"> <a href="javascript:;" data-id="23902" class="bio bio-link appear" data-name="Harpreet Bagga - Partner & Co-CEO" data-url="about/bio/harpreet-bagga-2"> <span class="img-container"> <img src="https://www.purpose.com/wp-content/uploads/2024/11/20240830-IMG_3152_0006_Harpeet-Bagga-scaled.avif" alt="Harpreet Bagga Partner & Co-CEO" /> </span><span class="text-container"><h3 class="appear">Harpreet Bagga</h3><p class="appear">Partner & Co-CEO</p><p class="location appear">New Delhi</p> </span> </a> <a href="javascript:;" data-id="1316" class="bio bio-link appear" data-name="Simon Goff - Partner & Co-CEO" data-url="about/bio/simon-goff"> <span class="img-container"> <img src="https://www.purpose.com/wp-content/uploads/2024/08/20240830-_0018_Simon-Goff_Headshot-365_EDITED.jpg-scaled.avif" alt="Simon Goff Partner & Co-CEO" /> </span><span class="text-container"><h3 class="appear">Simon Goff</h3><p class="appear">Partner & Co-CEO</p><p class="location appear">London</p> </span> </a> <a href="javascript:;" data-id="863" class="bio bio-link appear" data-name="Jon Damon - Partner & Chief Financial Officer" data-url="about/bio/jon-damon"> <span class="img-container"> <img src="https://www.purpose.com/wp-content/uploads/2024/07/20240902-NA_Resize_298X310_0005_Jon-Damon-1-scaled.avif" alt="Jon Damon Partner & Chief Financial Officer" /> </span><span class="text-container"><h3 class="appear">Jon Damon</h3><p class="appear">Partner & Chief Financial Officer</p><p class="location appear">New York</p> </span> </a> <a href="javascript:;" data-id="868" class="bio bio-link appear" data-name="Samantha Fennell - Partner & Managing Director, North America" data-url="about/bio/samantha-fennell"> <span class="img-container"> <img src="https://www.purpose.com/wp-content/uploads/2024/07/20240902-NA_Resize_298X310_0006_IMG_0935-scaled.avif" alt="Samantha Fennell Partner & Managing Director, North America" /> </span><span class="text-container"><h3 class="appear">Samantha Fennell</h3><p class="appear">Partner & Managing Director, North America</p><p class="location appear">New York</p> </span> </a> <a href="javascript:;" data-id="415" class="bio bio-link appear" data-name="Gerry Power - Partner & Managing Director, EMEA" data-url="about/bio/gerry-power"> <span class="img-container"> <img src="https://www.purpose.com/wp-content/uploads/2024/06/Gerry_Power-scaled.jpg" alt="Gerry Power Partner & Managing Director, EMEA" /> </span><span class="text-container"><h3 class="appear">Gerry Power</h3><p class="appear">Partner & Managing Director, EMEA</p><p class="location appear">London</p> </span> </a> <a href="javascript:;" data-id="866" class="bio bio-link appear" data-name="Jeremy Heimans - Co-founder & Chairman" data-url="about/bio/jeremy-heimans"> <span class="img-container"> <img src="https://www.purpose.com/wp-content/uploads/2024/07/20240902-NA_Resize_298X310_0002_JH-scaled.avif" alt="Jeremy Heimans Co-founder & Chairman" /> </span><span class="text-container"><h3 class="appear">Jeremy Heimans</h3><p class="appear">Co-founder & Chairman</p><p class="location appear">New York</p> </span> </a> <a href="javascript:;" data-id="23993" class="bio bio-link appear" data-name="Mandira Kalra Kalaan - Senior Director & Head of Office, India " data-url="about/bio/mandira-kalra-kalaan"> <span class="img-container"> <img src="https://www.purpose.com/wp-content/uploads/2024/11/20240830-IMG_3152_0030_Mandira-Kalra-Kalaan-scaled.avif" alt="Mandira Kalra Kalaan Senior Director & Head of Office, India " /> </span><span class="text-container"><h3 class="appear">Mandira Kalra Kalaan</h3><p class="appear">Senior Director & Head of Office, 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