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href="/privacy-compliance/"><span class="wp-block-navigation-item__label">Privacy-naleving</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/ecommerce-analytics/"><span class="wp-block-navigation-item__label">E-commerce analytics</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/server-side-tracking-tagging/"><span class="wp-block-navigation-item__label">Server-side tagging en tracking</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="#"><span class="wp-block-navigation-item__label">Stap over van</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/stap-over-van-google-analytics/"><span class="wp-block-navigation-item__label">Google Analytics</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/stap-over-van-matomo/"><span class="wp-block-navigation-item__label">Matomo</span></a></li></ul></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/over/"><span class="wp-block-navigation-item__label">Over</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/blog/"><span class="wp-block-navigation-item__label">Blog</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/piwik-pro-pakketten/"><span class="wp-block-navigation-item__label">Pakketten</span></a></li><li data-wp-context="{ "submenuOpenedBy": { "click": false, "hover": false, "focus": false }, "type": "submenu", "modal": null }" data-wp-interactive="core/navigation" data-wp-on--focusout="actions.handleMenuFocusout" data-wp-on--keydown="actions.handleMenuKeydown" data-wp-on-async--mouseenter="actions.openMenuOnHover" data-wp-on-async--mouseleave="actions.closeMenuOnHover" data-wp-watch="callbacks.initMenu" tabindex="-1" class=" wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu"><a class="wp-block-navigation-item__content">Contact</a><button data-wp-bind--aria-expanded="state.isMenuOpen" data-wp-on-async--click="actions.toggleMenuOnClick" aria-label="Contact submenu" class="wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle" ><svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" viewBox="0 0 12 12" fill="none" aria-hidden="true" focusable="false"><path d="M1.50002 4L6.00002 8L10.5 4" stroke-width="1.5"></path></svg></button><ul data-wp-on-async--focus="actions.openMenuOnFocus" class="wp-block-navigation__submenu-container wp-block-navigation-submenu"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/contact/"><span class="wp-block-navigation-item__label">Contact</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/media/"><span class="wp-block-navigation-item__label">Media</span></a></li></ul></li></ul></nav></div> <div class="wp-block-group navigation-main__side-options is-content-justification-right is-nowrap is-layout-flex wp-container-core-group-is-layout-9 wp-block-group-is-layout-flex"> <div class="wp-block-group navigation-main__get-demo is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button"><a class="wp-block-button__link wp-element-button" href="/request-a-demo/">Vraag een demo aan</a></div> </div> </div> <div class="wp-block-group navigation-main__lang-selector is-layout-constrained wp-block-group-is-layout-constrained"><div class="wp-block-group navigation-main__lang-selector is-layout-constrained wp-block-group-is-layout-constrained"> <nav class="wp-block-navigation is-layout-flex wp-block-navigation-is-layout-flex"> <ul class="wp-block-navigation__container wp-block-navigation"> <li class=" wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu"> <a class="wp-block-navigation-item__content">NL</a> <button class="wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle"> <svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" viewBox="0 0 12 12" fill="none" aria-hidden="true" focusable="false"> <path d="M1.50002 4L6.00002 8L10.5 4" stroke-width="1.5"></path> </svg> </button> <ul class="wp-block-navigation__submenu-container wp-block-navigation-submenu"> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwik.pro/data-activation/"> <span class="wp-block-navigation-item__label">EN</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.de/data-activation/"> <span class="wp-block-navigation-item__label">DE</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.fr/activation-des-donnees/"> <span class="wp-block-navigation-item__label">FR</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.pl"> <span class="wp-block-navigation-item__label">PL</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.se"> <span class="wp-block-navigation-item__label">SV</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.it"> <span class="wp-block-navigation-item__label">IT</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.dk"> <span class="wp-block-navigation-item__label">DA</span> </a> </li> </ul> </li> </ul> </nav> </div></div> <div class="wp-block-group navigation-main__login is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image is-resized"><a href="https://piwik.pro/login/"><img decoding="async" src="https://piwikpro.nl/wp-content/plugins/pp-block-icon/build/images/black/login.svg" alt="" style="width:29px;height:auto"/></a></figure> </div> <p>My account</p> </div> </div> <div class="wp-block-group navigation-main__burger is-layout-constrained wp-block-group-is-layout-constrained"> <figure class="wp-block-image size-large is-resized"><img decoding="async" src="/wp-content/themes/main/assets/images/ico_burger_dark.svg" alt="ico_burger_dark" style="width:30px"/></figure> </div> </div> </div> <div class="wp-block-group navigation-main-mobile is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group navigation-main-mobile__menu-wrapper is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-buttons navigation-main-mobile__buttons is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-outline is-style-outline--1"><a class="wp-block-button__link wp-element-button" href="#">Get a demo</a></div> <div class="wp-block-button is-style-fill"><a class="wp-block-button__link wp-element-button" href="#">My account</a></div> </div> </div> <div class="wp-block-group navigation-main-mobile__close is-layout-constrained wp-block-group-is-layout-constrained"> <figure class="wp-block-image size-large is-resized"><img decoding="async" src="/wp-content/themes/main/assets/images/ico_close-dark.svg" alt="ico_close" style="width:24px"/></figure> </div> <div class="wp-block-group navigation-main__menu is-layout-constrained wp-block-group-is-layout-constrained"></div> <div class="wp-block-group navigation-main__lang-selector is-layout-constrained wp-block-group-is-layout-constrained"></div> </div> </div> </header> <div class="wp-block-group background_image background_image--header background_image--blob is-layout-constrained wp-block-group-is-layout-constrained"></div> <main class="wp-block-group main-content bg-blob bg-blob--bottom is-layout-flow wp-block-group-is-layout-flow"> <div class="entry-content wp-block-post-content is-layout-flow wp-block-post-content-is-layout-flow"> <div style="height:105px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-34 wp-block-group-is-layout-constrained"> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-20 wp-block-group-is-layout-constrained"> <h1 class="wp-block-heading has-text-align-center" id="versterk-verkoop-acceptatie-en-acquisitie-met-de-juiste-data">Versterk verkoop, acceptatie en acquisitie met de juiste data</h1> <p class="has-text-align-center has-large-font-size">Begrijp wie uw klanten zijn en hoe ze via verschillende kanalen met u communiceren. Reageer op deze inzichten om een gepersonaliseerde klantervaring te bieden en uw campagnes te optimaliseren. Respecteer de privacy van de gebruiker bij elke stap.</p> </div> <div class="wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3 wp-block-buttons-is-layout-flex"> <div class="wp-block-button" id="data-activation-top-cta"><a class="wp-block-button__link wp-element-button" href="https://piwikpro.nl/core-plan/">Gebruik het gratis Core-abonnement</a></div> </div> <div class="wp-block-group is-style-default is-content-justification-center is-layout-flex wp-container-core-group-is-layout-25 wp-block-group-is-layout-flex"> <p class="has-small-font-size">Modules:</p> <div class="wp-block-group has-border-color has-color-3-border-color is-layout-constrained wp-container-core-group-is-layout-21 wp-block-group-is-layout-constrained" style="border-width:1px;border-radius:5px;padding-top:6px;padding-right:8px;padding-bottom:6px;padding-left:8px"> <p class="has-small-font-size" style="padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;line-height:1">Analytics</p> </div> <div class="wp-block-group has-border-color has-color-3-border-color is-layout-constrained wp-container-core-group-is-layout-22 wp-block-group-is-layout-constrained" style="border-width:1px;border-radius:5px;padding-top:6px;padding-right:8px;padding-bottom:6px;padding-left:8px"> <p class="has-small-font-size" style="padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;line-height:1">Tag Manager</p> </div> <div class="wp-block-group has-border-color has-color-3-border-color is-layout-constrained wp-container-core-group-is-layout-23 wp-block-group-is-layout-constrained" style="border-width:1px;border-radius:5px;padding-top:6px;padding-right:8px;padding-bottom:6px;padding-left:8px"> <p class="has-small-font-size" style="padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;line-height:1">Customer Data Platform</p> </div> <p class="has-small-font-size">+</p> <div class="wp-block-group has-border-color has-color-3-border-color is-layout-constrained wp-container-core-group-is-layout-24 wp-block-group-is-layout-constrained" style="border-width:1px;border-radius:5px;padding-top:6px;padding-right:8px;padding-bottom:6px;padding-left:8px"> <p class="has-small-font-size" style="padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;line-height:1">Consent Manager</p> </div> <p><samp rel="tooltip" class="cc-tooltip__trigger" title="Voor eenvoudig en transparant verzamelen van toestemming"><img decoding="async" style="width: 18px;" src="https://piwikpro.nl/wp-content/plugins/pp-block-icon/build/images/black/info.circle.svg" class="pp-icon"></samp></p> </div> </div> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-piwikpro-screenshot"><img decoding="async" src="https://piwikpro.nl/wp-content/plugins/pp-screenshot/images/en/other/cdp-diagram-02.png" style="max-width:100%" sizes="(max-width: 150,300,768,1024,1536,2048px) 150px, (max-width: 150,300,768,1024,1536,2048px) 300px, (max-width: 150,300,768,1024,1536,2048px) 768px, (max-width: 150,300,768,1024,1536,2048px) 1024px, (max-width: 150,300,768,1024,1536,2048px) 1536px, (max-width: 150,300,768,1024,1536,2048px) 2048px" alt="cdp-diagram-02" srcset="https://piwikpro.nl/wp-content/plugins/pp-screenshot/images/en/other/cdp-diagram-02-150.png 150w, https://piwikpro.nl/wp-content/plugins/pp-screenshot/images/en/other/cdp-diagram-02-300.png 300w, https://piwikpro.nl/wp-content/plugins/pp-screenshot/images/en/other/cdp-diagram-02-768.png 768w, https://piwikpro.nl/wp-content/plugins/pp-screenshot/images/en/other/cdp-diagram-02-1024.png 1024w, https://piwikpro.nl/wp-content/plugins/pp-screenshot/images/en/other/cdp-diagram-02-1536.png 1536w, https://piwikpro.nl/wp-content/plugins/pp-screenshot/images/en/other/cdp-diagram-02-2048.png 2048w"/></div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-31 wp-block-group-is-layout-constrained"> <div class="wp-block-group has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-28 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--64);padding-right:var(--wp--preset--spacing--32);padding-bottom:var(--wp--preset--spacing--64);padding-left:var(--wp--preset--spacing--32)"> <h2 class="wp-block-heading has-text-align-center" id="data-activering-op-zijn-eenvoudigst">Data-activering op zijn eenvoudigst</h2> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-1 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/import_data.svg" alt=""/></figure> </div> <h3 class="wp-block-heading" id="geautomatiseerde-import-activering-van-data">Geautomatiseerde import & activering van data</h3> <p class="has-small-font-size">Zorg voor een stabiele datastroom tussen een CDP en andere tools in uw stack. Integreer data van alle touchpoints, inclusief event- en gebruikersattributen van een geïntegreerd analyseplatform.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-2 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/audience.b_target.svg" alt=""/></figure> </div> <h3 class="wp-block-heading" id="nauwkeurige-doelgroepen">Nauwkeurige doelgroepen</h3> <p class="has-small-font-size">Segmenteer klantdata om hun ervaring beter te begrijpen en te optimaliseren. Creëer doelgroepen rond categorieën en gedragingen die het meest betekenisvol zijn voor uw bedrijf.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-3 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/personalization.svg" alt=""/></figure> </div> <h3 class="wp-block-heading" id="gepersonaliseerde-data-activering">Gepersonaliseerde data-activering</h3> <p class="has-small-font-size">Activeer uw data om het werven, activeren en behouden van klanten te verbeteren. Bereik uw klanten en prospects met gepersonaliseerde berichten in realtime, via hun favoriete kanalen.</p> </div> </div> <div class="wp-block-piwikpro-screenshot"><img decoding="async" src="https://piwikpro.nl/wp-content/plugins/pp-screenshot/images/en/other/cdp-diagram-03.png" style="max-width:100%" sizes="(max-width: 150,300,768,1024,1536,2048px) 150px, (max-width: 150,300,768,1024,1536,2048px) 300px, (max-width: 150,300,768,1024,1536,2048px) 768px, (max-width: 150,300,768,1024,1536,2048px) 1024px, (max-width: 150,300,768,1024,1536,2048px) 1536px, (max-width: 150,300,768,1024,1536,2048px) 2048px" alt="cdp-diagram-03" srcset="https://piwikpro.nl/wp-content/plugins/pp-screenshot/images/en/other/cdp-diagram-03-150.png 150w, https://piwikpro.nl/wp-content/plugins/pp-screenshot/images/en/other/cdp-diagram-03-300.png 300w, https://piwikpro.nl/wp-content/plugins/pp-screenshot/images/en/other/cdp-diagram-03-768.png 768w, https://piwikpro.nl/wp-content/plugins/pp-screenshot/images/en/other/cdp-diagram-03-1024.png 1024w, https://piwikpro.nl/wp-content/plugins/pp-screenshot/images/en/other/cdp-diagram-03-1536.png 1536w, https://piwikpro.nl/wp-content/plugins/pp-screenshot/images/en/other/cdp-diagram-03-2048.png 2048w"/></div> </div> <div class="wp-block-group bg-blob bg-blob--bottom bg-blob--bottom-light has-blue-10-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-4 wp-block-column-is-layout-flow" style="padding-top:var(--wp--preset--spacing--32);padding-right:var(--wp--preset--spacing--64);padding-bottom:var(--wp--preset--spacing--32);padding-left:var(--wp--preset--spacing--64);flex-basis:66.66%"> <p class="has-primary-color has-text-color" style="font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.732), 1.25rem);line-height:1.4"><strong>“Wij willen een combineerbaar Customer Data Platform bieden waarmee onze klanten vendor lock-in kunnen vermijden. In plaats daarvan kunnen ze alle best-of-breed-platforms gebruiken en deze integreren in een moderne marketingstack die is afgestemd op hun behoeften.”</strong></p> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-29 wp-block-group-is-layout-constrained"> <p><strong>Bartosz Nowak</strong></p> <p class="has-small-font-size">Product Manager bij Piwik PRO</p> </div> </div> <div class="wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow" style="padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--64);flex-basis:33.33%"> <figure class="wp-block-image aligncenter size-full is-resized"><img fetchpriority="high" decoding="async" width="830" height="880" src="https://piwikpro.nl/wp-content/uploads/sites/3/2024/07/bartosz-nowak.png" alt="" class="wp-image-55249" style="width:350px" srcset="https://piwikpro.nl/wp-content/uploads/sites/3/2024/07/bartosz-nowak.png 830w, https://piwikpro.nl/wp-content/uploads/sites/3/2024/07/bartosz-nowak-283x300.png 283w, https://piwikpro.nl/wp-content/uploads/sites/3/2024/07/bartosz-nowak-768x814.png 768w" sizes="(max-width: 830px) 100vw, 830px" /></figure> </div> </div> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-33 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="reageren-op-klantinzichten">Reageren op klantinzichten</h2> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-6 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/affiliate.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="maak-verbinding-via-elk-kanaal">Maak verbinding via elk kanaal</h4> <p class="has-small-font-size">Activeer uw data en ga de dialoog aan met uw klanten op vele touchpoints, van marketingpagina’s, advertentieplatforms en e-mailcampagnes, interne communicatiekanalen en CRM’s tot post-login-zones van uw website of app.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-7 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/personalization.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="personaliseer-de-klantervaring">Personaliseer de klantervaring</h4> <p class="has-small-font-size">Pas de communicatie met klanten aan met behulp van inzichten over hun koopgeschiedenis, bezochte pagina’s, gelezen e-mails en andere zakelijke gebeurtenissen uit uw systemen. Zorg ervoor dat de berichten die zij ontvangen relevant en gepersonaliseerd zijn voor hun interesses en de fase van het klanttraject waarin zij zich bevinden.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-8 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/magnifier.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="help-gebruikers-te-vinden-wat-ze-nodig-hebben">Help gebruikers te vinden wat ze nodig hebben</h4> <p class="has-small-font-size">Herken wanneer gebruikers vastlopen op hun weg naar de informatie of het product waarvoor ze kwamen. Help ze het proces te versnellen door een gesprek te starten via de chatbot of door in realtime een link naar het helpcenter te sturen.</p> </div> </div> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-9 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/cost_efficient_solution.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="verlaag-de-aankoopkosten">Verlaag de aankoopkosten</h4> <p class="has-small-font-size">Bereik uw klanten op het moment dat ze klaar zijn om te kopen. Verbeter de effectiviteit en kosten van het werven van nieuwe klanten.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-10 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/impact.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="versterk-loyaliteit">Versterk loyaliteit</h4> <p class="has-small-font-size">Identificeer nieuwe upsell-mogelijkheden en waardevolle klanten. Maak van hun ervaring een prioriteit voor uw teams, van verkoop, via marketing en product, tot klantenservice.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-11 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/p_analytics_team.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="win-klanten-terug">Win klanten terug</h4> <p class="has-small-font-size">Maak opnieuw contact met gebruikers die waarschijnlijk uit uw traject zullen vallen, via on-site retargeting, remarketing, gepersonaliseerde e-mails en andere communicatiekanalen.</p> </div> </div> </div> </div> </div> <div class="wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-36 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--128);padding-bottom:var(--wp--preset--spacing--128)"> <div class="wp-block-group is-style-blob is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-piwikpro-screenshot"><img decoding="async" src="https://piwikpro.nl/wp-content/plugins/pp-screenshot/images/en/other/activations-mailchimp.png" style="max-width:100%" sizes="(max-width: 150,300,768,1024,1536,2048px) 150px, (max-width: 150,300,768,1024,1536,2048px) 300px, (max-width: 150,300,768,1024,1536,2048px) 768px, (max-width: 150,300,768,1024,1536,2048px) 1024px, (max-width: 150,300,768,1024,1536,2048px) 1536px, (max-width: 150,300,768,1024,1536,2048px) 2048px" alt="activations-mailchimp" srcset="https://piwikpro.nl/wp-content/plugins/pp-screenshot/images/en/other/activations-mailchimp-150.png 150w, https://piwikpro.nl/wp-content/plugins/pp-screenshot/images/en/other/activations-mailchimp-300.png 300w, https://piwikpro.nl/wp-content/plugins/pp-screenshot/images/en/other/activations-mailchimp-768.png 768w, https://piwikpro.nl/wp-content/plugins/pp-screenshot/images/en/other/activations-mailchimp-1024.png 1024w, https://piwikpro.nl/wp-content/plugins/pp-screenshot/images/en/other/activations-mailchimp-1536.png 1536w, https://piwikpro.nl/wp-content/plugins/pp-screenshot/images/en/other/activations-mailchimp-2048.png 2048w"/></div> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-48 wp-block-group-is-layout-constrained"> <div class="wp-block-group has-grey-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-38 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--32);padding-right:var(--wp--preset--spacing--128);padding-bottom:var(--wp--preset--spacing--32);padding-left:var(--wp--preset--spacing--128)"> <div class="wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:25%"> <div class="wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-37 wp-block-group-is-layout-flex"> <figure class="wp-block-image size-full is-resized is-style-shadow-box-blue"><img decoding="async" width="440" height="620" src="https://piwikpro.nl/wp-content/uploads/sites/3/2024/07/cover-7-enterprise-ready-customer-data-platforms.png" alt="" class="wp-image-55250" style="width:160px" srcset="https://piwikpro.nl/wp-content/uploads/sites/3/2024/07/cover-7-enterprise-ready-customer-data-platforms.png 440w, https://piwikpro.nl/wp-content/uploads/sites/3/2024/07/cover-7-enterprise-ready-customer-data-platforms-213x300.png 213w" sizes="(max-width: 440px) 100vw, 440px" /></figure> </div> </div> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-13 wp-block-column-is-layout-flow" style="flex-basis:75%"> <h3 class="wp-block-heading" id="gratis-vergelijking-van-7-enterprise-ready-customer-data-platforms">Gratis vergelijking van 7 enterprise-ready customer data platforms</h3> <p>Maak kennis met 45 belangrijke verschillen tussen Tealium, BlueVenn, Exponea, mapp, Segment, mParticle en Piwik PRO. Ontdek welk platform voor u de juiste keuze is.</p> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button"><a class="wp-block-button__link wp-element-button" href="https://landing.piwik.pro/cdp-vendor-comparison/" target="_blank" rel="noreferrer noopener">Downloaden</a></div> </div> </div> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-39 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="ensure-data-privacy-amp-security">Zorg voor privacy & beveiliging</h2> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-14 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/sensitive_data.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="onboarding-van-gevoelige-data">Onboarding van gevoelige data</h4> <p class="has-small-font-size">Upload persoonlijke data, inclusief gevoelige informatie, naar een platform dat u helpt voldoen aan de regels van AGV, CCPA, HIPAA en vele andere wetten inzake databescherming wereldwijd.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-15 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/settings.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="controle-over-data">Controle over data</h4> <p class="has-small-font-size">Krijg volledige controle over data die in en uit uw platform komen met data-import- en activeringsregistratie. Bepaal hoe gedetailleerd uw klantprofielen moeten zijn en pas het verzamelen van data aan uw privacynormen aan.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-16 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/p_consent_management.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="geintegreerde-consent-manager">Geïntegreerde Consent Manager</h4> <p class="has-small-font-size">Creëer marketinglijsten die voldoen aan de AGV-normen. Activeer data alleen wanneer bezoekers instemmen met het gebruik ervan en alleen op manieren waar zij zich prettig bij voelen, dankzij een ingebouwde Consent Manager.</p> </div> </div> </div> <div class="wp-block-group alignfull pp-separator--bottom is-layout-constrained wp-container-core-group-is-layout-41 wp-block-group-is-layout-constrained" style="padding-right:var(--wp--preset--spacing--8);padding-left:var(--wp--preset--spacing--8)"> <div class="wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-piwikpro-screenshot"><img decoding="async" src="https://piwikpro.nl/wp-content/plugins/pp-screenshot/images/en/cdp/activations-create-an-activation-01.png" style="max-width:100%" sizes="(max-width: 150,300,768,1024,1536,2048px) 150px, (max-width: 150,300,768,1024,1536,2048px) 300px, (max-width: 150,300,768,1024,1536,2048px) 768px, (max-width: 150,300,768,1024,1536,2048px) 1024px, (max-width: 150,300,768,1024,1536,2048px) 1536px, (max-width: 150,300,768,1024,1536,2048px) 2048px" alt="activations-create-an-activation-01" srcset="https://piwikpro.nl/wp-content/plugins/pp-screenshot/images/en/cdp/activations-create-an-activation-01-150.png 150w, https://piwikpro.nl/wp-content/plugins/pp-screenshot/images/en/cdp/activations-create-an-activation-01-300.png 300w, https://piwikpro.nl/wp-content/plugins/pp-screenshot/images/en/cdp/activations-create-an-activation-01-768.png 768w, https://piwikpro.nl/wp-content/plugins/pp-screenshot/images/en/cdp/activations-create-an-activation-01-1024.png 1024w, https://piwikpro.nl/wp-content/plugins/pp-screenshot/images/en/cdp/activations-create-an-activation-01-1536.png 1536w, https://piwikpro.nl/wp-content/plugins/pp-screenshot/images/en/cdp/activations-create-an-activation-01-2048.png 2048w"/></div> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-43 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="wat-u-met-piwik-pro-kunt-doen">Wat u met Piwik PRO kunt doen</h2> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-17 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/cloud_server.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="compliant-gegevenshosting">Compliant gegevenshosting</h4> <p class="has-small-font-size">Bewaar uw gegevens in een privécloud (meer dan 60 Azure-regio’s en Elastx in Europese handen) of in de openbare cloud in een van de Azure-cloudcentra in de VS, de EU en HK. </p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-18 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/cloud-eu.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="in-de-eu-gevestigde-zakenpartner">In de EU gevestigde zakenpartner</h4> <p class="has-small-font-size">Werk samen met een Europese leverancier die voldoet aan de hoogste beveiligings- en privacynormen. Zorg ervoor dat de data van uw klant worden verwerkt in overeenstemming met de AGV- en de Schrems II-regelgeving.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-19 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/integrations.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="geintegreerde-productsuite">Geïntegreerde productsuite op gratis plan.</h4> <p class="has-small-font-size">Profiteer van een geïntegreerde suite bestaande uit Analytics, Customer Data Platform, Tag Manager en Consent Manager. Krijg meer flexibiliteit bij het verzamelen en activeren van uw klantdata.</p> </div> </div> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-20 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/settings.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="dedicated-customizations-amp-onboarding">Specifieke aanpassingen & onboarding</h4> <p class="has-small-font-size">Ga snel aan de slag met onboarding en persoonlijke trainingssessies. Ontwikkeling op maat en integraties zijn ook beschikbaar als uw gebruikssituatie dat vereist.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-21 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/customer_facing_roles.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="customer-care-amp-professional-services">Klantenservice & professionele dienstverlening</h4> <p class="has-small-font-size">Wanneer u hulp nodig hebt, kunt u ons Helpcenter bezoeken, een gesprek plannen met uw toegewijde accountmanager of contact opnemen met onze technische experts.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-22 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/user_bahaviour.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="access-control-amp-user-groups">Toegangscontrole en gebruikersgroepen</h4> <p class="has-small-font-size">Maak verschillende gebruikersgroepen en rollen aan en wijs ze toe met gedetailleerde toestemmingsniveaus. Integreer single-sign-on-software om gebruikersverificatie en -autorisatie te stroomlijnen.</p> </div> </div> </div> <div class="wp-block-piwikpro-screenshot"><img decoding="async" src="https://piwikpro.nl/wp-content/plugins/pp-screenshot/images/en/other/activations-audiences-in-triggers.png" style="max-width:100%" sizes="(max-width: 150,300,768,1024,1536,2048px) 150px, (max-width: 150,300,768,1024,1536,2048px) 300px, (max-width: 150,300,768,1024,1536,2048px) 768px, (max-width: 150,300,768,1024,1536,2048px) 1024px, (max-width: 150,300,768,1024,1536,2048px) 1536px, (max-width: 150,300,768,1024,1536,2048px) 2048px" alt="activations-audiences-in-triggers" srcset="https://piwikpro.nl/wp-content/plugins/pp-screenshot/images/en/other/activations-audiences-in-triggers-150.png 150w, https://piwikpro.nl/wp-content/plugins/pp-screenshot/images/en/other/activations-audiences-in-triggers-300.png 300w, https://piwikpro.nl/wp-content/plugins/pp-screenshot/images/en/other/activations-audiences-in-triggers-768.png 768w, https://piwikpro.nl/wp-content/plugins/pp-screenshot/images/en/other/activations-audiences-in-triggers-1024.png 1024w, https://piwikpro.nl/wp-content/plugins/pp-screenshot/images/en/other/activations-audiences-in-triggers-1536.png 1536w, https://piwikpro.nl/wp-content/plugins/pp-screenshot/images/en/other/activations-audiences-in-triggers-2048.png 2048w"/></div> </div> <div class="wp-block-group has-border-color has-grey-20-border-color is-layout-constrained wp-container-core-group-is-layout-46 wp-block-group-is-layout-constrained" style="border-width:1px;padding-top:var(--wp--preset--spacing--64);padding-right:var(--wp--preset--spacing--32);padding-bottom:var(--wp--preset--spacing--64);padding-left:var(--wp--preset--spacing--32)"> <div class="wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%"> <div class="wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-44 wp-block-group-is-layout-flex"> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/clients/moser-holding-b.svg" alt="" style="width:200px"/></figure> </div> </div> </div> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-24 wp-block-column-is-layout-flow" style="flex-basis:66.66%"> <p class="has-primary-color has-text-color" style="font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.732), 1.25rem);line-height:1.4"><strong>“Ik had de gelegenheid om de nieuwe functies van het Piwik PRO CDP te verkennen tijdens de demosessies met productmanagers. Ik ben erg enthousiast over de komende veranderingen in de module. We kijken ernaar uit om de nieuwe functionaliteiten te benutten en een nog betere klantervaring te bieden.”</strong></p> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-45 wp-block-group-is-layout-constrained"> <p><strong>Michael Holzinger</strong></p> <p class="has-small-font-size">AdTech en Analytics Expert bij Moser Holding AG</p> </div> </div> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-47 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="ontvang-een-op-maat-gemaakte-demo-van-het-piwik-pro-enterprise-abonnement-geavanceerde-analysefuncties-plus-dataprivacy-en-beveiliging">Vraag een demo op maat aan van het Piwik PRO Enterprise-abonnement of kies voor het gratis Core-abonnement – hoe dan ook, geavanceerde analysesuite plus gegevensprivacy en -beveiliging</h2> <div class="wp-block-buttons is-content-justification-center is-layout-flex 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style="border-right-color:var(--wp--preset--color--secondary-dark);border-right-width:1px;padding-right:var(--wp--preset--spacing--8)"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-55 wp-block-group-is-layout-constrained"><nav class="has-text-color has-white-color is-vertical footer-navigation__column wp-block-navigation is-layout-flex wp-container-core-navigation-is-layout-7 wp-block-navigation-is-layout-flex" aria-label="Footer Secondary - Column 1"><ul class="wp-block-navigation__container has-text-color has-white-color is-vertical footer-navigation__column wp-block-navigation"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://piwik.pro/piwik-pro-vs-google-analytics-4/"><span class="wp-block-navigation-item__label">[EN] Piwik PRO vs. GA Universal & GA4</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://piwik.pro/piwik-pro-vs-google-analytics-360/"><span class="wp-block-navigation-item__label">[EN] Piwik PRO vs. GA Universal 360 & GA4 360</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://piwik.pro/piwik-pro-vs-matomo-comparison/"><span class="wp-block-navigation-item__label">[EN] Piwik PRO vs. Matomo</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://piwik.pro/blog/piwik-pro-vs-adobe-analytics/"><span class="wp-block-navigation-item__label">[EN] Piwik PRO vs. Adobe Analytics</span></a></li></ul></nav></div> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-30 wp-block-column-is-layout-flow" style="border-right-color:var(--wp--preset--color--secondary-dark);border-right-width:1px;padding-right:var(--wp--preset--spacing--8)"> <div class="wp-block-group 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wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://piwik.pro/piwik-pro-vs-at-internet/"><span class="wp-block-navigation-item__label">[EN] Piwik PRO vs. AT Internet (table)</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://piwik.pro/piwik-pro-tag-manager-vs-google-tag-manager-table/"><span class="wp-block-navigation-item__label">[EN] PP Tag Manager vs. GTM (table)</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://piwik.pro/piwik-pro-vs-adobe-analytics/"><span class="wp-block-navigation-item__label">[EN] Piwik PRO vs. Adobe Analytics (table)</span></a></li></ul></nav></div> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-31 wp-block-column-is-layout-flow" style="border-right-color:var(--wp--preset--color--secondary-dark);border-right-width:1px;padding-right:var(--wp--preset--spacing--8)"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-57 wp-block-group-is-layout-constrained"><nav class="has-text-color has-white-color is-vertical footer-navigation__column wp-block-navigation is-layout-flex wp-container-core-navigation-is-layout-9 wp-block-navigation-is-layout-flex" aria-label="Footer Secondary - Column 3"><ul class="wp-block-navigation__container has-text-color has-white-color is-vertical footer-navigation__column wp-block-navigation"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://piwik.pro/blog/web-analytics-vendors-comparison-sheet/"><span class="wp-block-navigation-item__label">[EN] Web analytics vendor comparison</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a 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