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href="https://web.archive.org/web/20081216170724/http://advertising.microsoft.com/advertising-case-studies?Search=1&Tag_VerticalID=&Tag_TopicID=24">Audience Targeting</a></div> <div style="padding-bottom:6px;"><a href="https://web.archive.org/web/20081216170724/http://advertising.microsoft.com/advertising-case-studies?Search=1&Tag_VerticalID=15&Tag_TopicID=">Consumer Goods</a></div> <div style="padding-bottom:6px;"><a href="https://web.archive.org/web/20081216170724/http://advertising.microsoft.com/advertising-case-studies?Search=1&Tag_VerticalID=1&Tag_TopicID=">Automotive</a></div> </td> </tr> </table> </div> <div><img class="spacer" src="/web/20081216170724im_/http://advertising.microsoft.com/img/spacer.gif" alt=""></div> </td> <td class="column2"> <fieldset class="GROUP1BOX"> <legend class="GROUP1BOX">Research Spotlight</legend> <table cellpadding="0" cellspacing="10" width="100%"> <tr> <td> <table cellpadding="0" cellspacing="0" width="100%" id="RL_Spotlight"><tr><td valign="top" width="48%"> <table cellpadding="0" cellspacing="12" width="100%"> <tr> <td width="1%"><a href="https://web.archive.org/web/20081216170724/http://advertising.microsoft.com/research/serta"><img class="thumbnail" src="/web/20081216170724im_/http://advertising.microsoft.com/WWImages/en-us/ResearchLibrary/CaseStudy/serta-logo-108x88.jpg" alt="Serta"></a></td> <td width="99%"> <div class="VPAD date">Case Study</div> <div class="VPAD date">12/01/08</div> </td> </tr> <tr> <td colspan="2"> <h4 class="SPOTLIGHT"><a href="https://web.archive.org/web/20081216170724/http://advertising.microsoft.com/research/serta">Serta Drives Holiday Traffic and Increases Awareness with Online Ad</a></h4> </td> </tr> <tr> <td colspan="2">Serta, in partnership with Doner Advertising, created an online floating ad that promoted their Counting Sheep brand personality during key holiday periods. The ad yielded a high click-through rate, driving consumers to a promotional, interactive microsite that encourages them to put their old mattress to the test.</td> </tr> </table> </td> <td width="4%">聽</td> <td valign="top" width="48%"> <table cellpadding="0" cellspacing="12" width="100%"> <tr> <td width="1%"><a href="https://web.archive.org/web/20081216170724/http://advertising.microsoft.com/research/sendtraffic-adcenter-tool"><img class="thumbnail" src="/web/20081216170724im_/http://advertising.microsoft.com/WWImages/en-us/ResearchLibrary/CaseStudy/adCenter-Desktop-108x88.jpg" alt="adCenter Desktop (Beta)"></a></td> <td width="99%"> <div class="VPAD date">Case Study</div> <div class="VPAD date">09/08/08</div> </td> </tr> <tr> <td colspan="2"> <h4 class="SPOTLIGHT"><a href="https://web.archive.org/web/20081216170724/http://advertising.microsoft.com/research/sendtraffic-adcenter-tool">SendTraffic Increases Efficiency with Microsoft adCenter Desktop (Beta)</a></h4> </td> </tr> <tr> <td colspan="2">Using the new management tool adCenter Desktop (Beta), SendTraffic increased their campaign efficiency and overall productivity.</td> </tr> </table> </td></tr><tr> <td> <hr class="divider"> </td> <td></td> <td> <hr class="divider"> </td> </tr><tr><td valign="top" width="48%"> <table cellpadding="0" cellspacing="12" width="100%"> <tr> <td width="1%"><a href="https://web.archive.org/web/20081216170724/http://advertising.microsoft.com/research/massive-adidas"><img class="thumbnail" src="/web/20081216170724im_/http://advertising.microsoft.com/WWImages/en-us/ResearchLibrary/CaseStudy/massive-AdidasCS_108x88.jpg" alt="Adidas In-Game Ads"></a></td> <td width="99%"> <div class="VPAD date">Case Study</div> <div class="VPAD date">07/14/08</div> </td> </tr> <tr> <td colspan="2"> <h4 class="SPOTLIGHT"><a href="https://web.archive.org/web/20081216170724/http://advertising.microsoft.com/research/massive-adidas">Adidas Builds Brand Image with In-Game Ads</a></h4> </td> </tr> <tr> <td colspan="2">Adidas used Massive to advertise on in-game billboards in the game MLB 2K7, improving brand rating and communicating brand information.</td> </tr> </table> </td> <td width="4%">聽</td> <td valign="top" width="48%"> <table cellpadding="0" cellspacing="12" width="100%"> <tr> <td width="1%"><a href="https://web.archive.org/web/20081216170724/http://advertising.microsoft.com/research/CPC-Logic"><img class="thumbnail" src="/web/20081216170724im_/http://advertising.microsoft.com/WWImages/en-us/ResearchLibrary/CaseStudy/cpc-logic-108x88.jpg" alt="MSN Search Andrew Parker CPC Logic"></a></td> <td width="99%"> <div class="VPAD date">Case Study</div> <div class="VPAD date">09/22/08</div> </td> </tr> <tr> <td colspan="2"> <h4 class="SPOTLIGHT"><a href="https://web.archive.org/web/20081216170724/http://advertising.microsoft.com/research/CPC-Logic">CPC Logic Increases Traffic and Conversions with Microsoft Content Ads (Beta)</a></h4> </td> </tr> <tr> <td colspan="2">Microsoft Content Ads (Beta) allowed CPC Logic to expand on luxury and niche car keywords that were challenging to manage in Search. 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