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<title>Research Library - Microsoft聽Advertising</title> <meta name="description" content=""> <meta name="keywords" content="online advertising research, advertising case studies, online audience profile"> <meta name="verify-v1" content="K79X5GJYMqSolHOr+qk+5gi8RX3HgFkfqSDF3zEDlTA="> <meta http-equiv="Content-Type" content="text/html; charset=UTF-8"> <meta http-equiv="Content-Language" content="EN-US"> <meta name="geo.region" content="US"> <meta name="Country" content="US"> <meta name="Location" content="US"> <meta name="ROBOTS" content="Location.US"> <meta name="MSNBOT" content="Location.US"> <meta name="robots" content="index, follow"> <base href="https://web.archive.org/web/20081219193703/http://advertising.microsoft.com/pages/"><script language="javascript" type="text/javascript"> var MarketBaseURL="https://web.archive.org/web/20081219193703/http://advertising.microsoft.com"; var CountryCode="US"; var LanguageCode="EN"; var CurrentPageID="1122"; </script><script 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title="http://advertising.microsoft.com/uk">United Kingdom</option> <option value="http://advertising.microsoft.com" newbrowser="0" title="http://advertising.microsoft.com" selected>United States</option> <optgroup label="---"></optgroup> <option value="http://advertising.microsoft.com/asia" newbrowser="0" title="http://advertising.microsoft.com/asia">Asia</option> <option value="http://advertising.microsoft.com/europe" newbrowser="0" title="http://advertising.microsoft.com/europe">Europe</option> <option value="http://advertising.microsoft.com/latinoamerica" newbrowser="0" title="http://advertising.microsoft.com/latinoamerica">Latin America</option></select></td> </tr> </table> </div> </div> </td> <td class="HeaderNav_Divider">|</td> <td class="HeaderNav_Link" nowrap><a href="https://web.archive.org/web/20081219193703/http://advertising.microsoft.com/advertise-on-msn">Contact Sales</a></td> </tr> </table> </td> </tr> </table> </td> </tr> </table> <div id="TopNav" 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Start your targeted search by selecting <a href="/web/20081219193703/http://advertising.microsoft.com/ResearchLibrary/ResearchLibrary.aspx?Search=1&Tag_VerticalID=0&Tag_TopicID=0&Tag_PropertySubpropertyID=&DocType=casestudy" target="_self">Case Studies</a>, <a href="/web/20081219193703/http://advertising.microsoft.com/ResearchLibrary/ResearchLibrary.aspx?Search=1&Tag_VerticalID=0&Tag_TopicID=0&Tag_PropertySubpropertyID=&DocType=researchreport" target="_self">Research Reports</a> or <a href="/web/20081219193703/http://advertising.microsoft.com/ResearchLibrary/ResearchLibrary.aspx?Search=1&Tag_VerticalID=0&Tag_TopicID=0&Tag_PropertySubpropertyID=&DocType=all">View All Library Documents</a>.</div></div> </td> </tr> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tr> <td id="ContentBody"> <table id="PageTemplate_ResearchLibrary" cellpadding="0" cellspacing="5"> <tr> <td class="column1 noprint"> <div class="SectionSpacer2"> <table cellpadding="0" cellspacing="0" class="COLORBOX"> <tr> <td class="COLORBOX"> <h3 class="COLORBOX">Search for documents</h3> <form name="RL_SEARCHFORM" id="RL_SEARCHFORM" method="GET" action="https://web.archive.org/web/20081219193703/http://advertising.microsoft.com/advertising-case-studies?Search=1&Tag_VerticalID=0&Tag_TopicID=0&Tag_PropertySubpropertyID="><input type="hidden" id="Search" name="Search" value="1"><input type="hidden" id="ShowVerticals" name="ShowVerticals" value="1"><input type="hidden" id="ShowProperties" name="ShowProperties" value="1"><input type="hidden" id="ShowTopics" name="ShowTopics" value="1"><div class="RL_SEARCHCONTROL_LABEL">Filter By</div> <div class="RL_SEARCHCONTROL_LABEL"><label for="Tag_VerticalID">Verticals</label></div> <div id="ResearchLibrary_SearchControl_VerticalDiv"><select style="width:172px;" id="Tag_VerticalID" name="Tag_VerticalID" onchange="ResearchLibrary_SearchControl_Vertical_onchange();"><option value="0">All Verticals</option> <option value="1">Automotive</option> <option value="10">Charity and NGO (Non Governmental Organization)</option> <option value="15">Consumer Goods</option> <option value="3">Entertainment</option> <option value="4">Financial Services</option> <option value="5">Food and Beverage</option> <option value="6">Healthcare</option> <option value="19">Non-Profit & Government</option> <option value="17">Retail</option> <option value="16">Telecommunications</option> <option value="8">Travel and Tourism</option></select></div> <div class="RL_SEARCHCONTROL_LABEL"><label for="Tag_PropertySubpropertyID">Properties</label></div> <div id="ResearchLibrary_SearchControl_PropertySubpropertyDiv"><select style="width:172px;" id="Tag_PropertySubpropertyID" name="Tag_PropertySubpropertyID" onchange="ResearchLibrary_SearchControl_PropertySubproperty_onchange();"><option value="0">All Properties</option> <option value="p4">Live Search</option> <option value="p1">MSN</option> <option value="s22">聽聽Astrology</option> <option value="s7">聽聽Autos</option> <option value="s6">聽聽Careers</option> <option value="s39">聽聽City Guides</option> <option value="s295">聽聽Delish</option> <option value="s27">聽聽Encarta</option> <option value="s12">聽聽Entertainment</option> <option value="s29">聽聽FOX Sports</option> <option value="s23">聽聽Games</option> <option value="s20">聽聽Groups</option> <option value="s11">聽聽Health & Fitness</option> <option value="s10">聽聽Hotmail</option> <option value="s47">聽聽Latino</option> <option value="s24">聽聽Lifestyle</option> <option value="s9">聽聽MSN Home Page</option> <option value="s8">聽聽MSN Mobile</option> <option value="s37">聽聽MSN Money</option> <option value="s61">聽聽MSN Originals</option> <option value="s31">聽聽MSN Video</option> <option value="s25">聽聽msnbc.com</option> <option value="s32">聽聽Real Estate</option> <option value="s35">聽聽Run of Network</option> <option value="s3">聽聽Shopping</option> <option value="s15">聽聽Tech & Gadgets</option> <option value="s5">聽聽Travel</option> <option value="s13">聽聽Weather</option> <option value="s62">聽聽Yellow Pages</option> <option value="p2">Windows Live</option> <option value="s46">聽聽Windows Live for Mobile</option> <option value="s45">聽聽Windows Live Hotmail</option> <option value="s42">聽聽Windows Live Messenger</option> <option value="s43">聽聽Windows Live Spaces</option> <option value="p3">Microsoft Office</option> <option value="s48">聽聽Office Live</option> <option value="s41">聽聽Office Online</option> <option value="p6">Microsoft Properties</option> <option value="s68">聽聽Windows Marketplace</option> <option value="s53">聽聽WindowsMedia.com</option> <option value="p7">Partner Properties</option> <option value="s278">聽聽CNBC.com</option> <option value="s271">聽聽Digg</option> <option value="s54">聽聽Facebook</option> <option value="p5">Xbox</option> <option value="s287">聽聽Massive</option> <option value="s81">聽聽Xbox LIVE</option> <option value="s82">聽聽Xbox.com</option></select></div> <div class="RL_SEARCHCONTROL_LABEL"><label for="Tag_TopicID">Topics</label></div> <div id="ResearchLibrary_SearchControl_TopicDiv"><select style="width:172px;" id="Tag_TopicID" name="Tag_TopicID"><option value="0">All Topics</option> <option value="4">Ad Effectiveness</option> <option value="24">Audience Targeting</option> <option value="16">Brand Awareness</option> <option value="23">Brand Building</option> <option value="11">Campaigns</option> <option value="14">Consumer Behavior</option> <option value="34">Direct Response</option> <option value="38">Display</option> <option value="19">Female Audience</option> <option value="20">Global Advertising</option> <option value="5">Industry Trends</option> <option value="18">Male Audience</option> <option value="22">Product Launch</option> <option value="10">Research</option> <option value="26">Rich Media Tools</option> <option value="28">ROI</option> <option value="3">Search</option> <option value="13">Technology Development</option> <option value="17">Young Adults</option></select></div> <div class="RL_SEARCHCONTROL_LABEL"><input type="submit" id="GO" name="GO" value="Go"></div> <div class="RL_SEARCHCONTROL_LABEL"><a href="https://web.archive.org/web/20081219193703/http://advertising.microsoft.com/advertising-case-studies?Search=1">View All Library Documents</a></div> </form> </td> </tr> </table> </div> <div class="SectionSpacer2"> <table cellpadding="0" cellspacing="0" class="COLORBOX"> <tr> <td class="COLORBOX"> <h3 class="COLORBOX">Featured Searches</h3> <div style="padding-bottom:6px;"><a href="https://web.archive.org/web/20081219193703/http://advertising.microsoft.com/advertising-case-studies?Search=1&Tag_VerticalID=&Tag_TopicID=3">Search Advertising</a></div> <div style="padding-bottom:6px;"><a href="https://web.archive.org/web/20081219193703/http://advertising.microsoft.com/advertising-case-studies?Search=1&Tag_VerticalID=&Tag_TopicID=16">Brand Awareness</a></div> <div style="padding-bottom:6px;"><a href="https://web.archive.org/web/20081219193703/http://advertising.microsoft.com/advertising-case-studies?Search=1&Tag_VerticalID=&Tag_TopicID=24">Audience Targeting</a></div> <div style="padding-bottom:6px;"><a href="https://web.archive.org/web/20081219193703/http://advertising.microsoft.com/advertising-case-studies?Search=1&Tag_VerticalID=15&Tag_TopicID=">Consumer Goods</a></div> <div style="padding-bottom:6px;"><a href="https://web.archive.org/web/20081219193703/http://advertising.microsoft.com/advertising-case-studies?Search=1&Tag_VerticalID=1&Tag_TopicID=">Automotive</a></div> </td> </tr> </table> </div> <div><img class="spacer" src="/web/20081219193703im_/http://advertising.microsoft.com/img/spacer.gif" alt=""></div> </td> <td class="column2"> <fieldset class="GROUP1BOX"> <legend class="GROUP1BOX">All Document Types</legend> <table cellpadding="0" cellspacing="10" width="100%"> <tr> <td> <div id="RL_FILTER" class="Highlight"><span class="RL_FILTER_DOCTYPE_LABEL">Doc type:</span><span class="RL_FILTER_DOCTYPE">All types</span><a class="RL_FILTER_DOCTYPE" href="https://web.archive.org/web/20081219193703/http://advertising.microsoft.com/advertising-case-studies?Search=1&Tag_VerticalID=0&Tag_TopicID=0&Tag_PropertySubpropertyID=&DocType=casestudy">Case Studies</a><a class="RL_FILTER_DOCTYPE" href="https://web.archive.org/web/20081219193703/http://advertising.microsoft.com/advertising-case-studies?Search=1&Tag_VerticalID=0&Tag_TopicID=0&Tag_PropertySubpropertyID=&DocType=researchreport">Research Reports</a></div> <table cellpadding="0" cellspacing="0" id="PAGING"> <tr> <td class="column1"> <table cellpadding="2" cellspacing="2"> <tr> <td class="PAGING_RESULTS_LABEL" nowrap><span class="PAGING_RESULTS_LABEL">Results:</span>(1-10)聽of聽131</td> </tr> </table> </td> <td class="column2" align="right"> <table cellpadding="2" cellspacing="3" class="PAGING_NAV" align="right"> <tr> <td class="PAGING_NAV_NOLINK"><img class="PAGING_NAV_IMG_PAD" src="/web/20081219193703im_/http://advertising.microsoft.com/img/ArrowLeft_OFF.gif" alt=""></td> <td class="PAGING_NAV_NOLINK">1</td> <td><a href="https://web.archive.org/web/20081219193703/http://advertising.microsoft.com/advertising-case-studies?Search=1&Tag_VerticalID=0&Tag_TopicID=0&Tag_PropertySubpropertyID=&DocType=all&pindex=2">2</a></td> <td><a href="https://web.archive.org/web/20081219193703/http://advertising.microsoft.com/advertising-case-studies?Search=1&Tag_VerticalID=0&Tag_TopicID=0&Tag_PropertySubpropertyID=&DocType=all&pindex=3">3</a></td> <td><a href="https://web.archive.org/web/20081219193703/http://advertising.microsoft.com/advertising-case-studies?Search=1&Tag_VerticalID=0&Tag_TopicID=0&Tag_PropertySubpropertyID=&DocType=all&pindex=4">4</a></td> <td><a href="https://web.archive.org/web/20081219193703/http://advertising.microsoft.com/advertising-case-studies?Search=1&Tag_VerticalID=0&Tag_TopicID=0&Tag_PropertySubpropertyID=&DocType=all&pindex=5">5</a></td> <td class="PAGING_NAV_NOBORDER">...</td> <td><a href="https://web.archive.org/web/20081219193703/http://advertising.microsoft.com/advertising-case-studies?Search=1&Tag_VerticalID=0&Tag_TopicID=0&Tag_PropertySubpropertyID=&DocType=all&pindex=14">14</a></td> <td class="PAGING_NAV_NEXT"><a href="https://web.archive.org/web/20081219193703/http://advertising.microsoft.com/advertising-case-studies?Search=1&Tag_VerticalID=0&Tag_TopicID=0&Tag_PropertySubpropertyID=&DocType=all&pindex=2"><img class="PAGING_NAV_IMG_PAD" src="/web/20081219193703im_/http://advertising.microsoft.com/img/ArrowRight.gif" alt="Next"></a></td> </tr> </table> </td> </tr> </table> <hr class="divider"> <table cellpadding="0" cellspacing="12" width="100%"> <tr> <td valign="top" class="thumbnail"><a href="https://web.archive.org/web/20081219193703/http://advertising.microsoft.com/research/serta"><img class="thumbnail" src="/web/20081219193703im_/http://advertising.microsoft.com/WWImages/en-us/ResearchLibrary/CaseStudy/serta-logo-108x88.jpg" alt="Serta"></a></td> <td valign="top" class="RL_RESULTS_Content"> <h4 class="IMAGELEFT"><a href="https://web.archive.org/web/20081219193703/http://advertising.microsoft.com/research/serta">Serta Drives Holiday Traffic and Increases Awareness with Online Ad</a></h4> <div class="RL_RESULTS_TYPE"><span class="date">Case Study</span><span class="RL_RESULTS_HDIVIDER date">|</span><span class="date">12/01/08</span></div> <div>Serta, in partnership with Doner Advertising, created an online floating ad that promoted their Counting Sheep brand personality during key holiday periods. The ad yielded a high click-through rate, driving consumers to a promotional, interactive microsite that encourages them to put their old mattress to the test.</div> </td> </tr> <tr> <td colspan="2"> <hr class="divider"> </td> </tr> <tr> <td valign="top" class="thumbnail"><a href="https://web.archive.org/web/20081219193703/http://advertising.microsoft.com/research/CPC-Logic"><img class="thumbnail" src="/web/20081219193703im_/http://advertising.microsoft.com/WWImages/en-us/ResearchLibrary/CaseStudy/cpc-logic-108x88.jpg" alt="MSN Search Andrew Parker CPC Logic"></a></td> <td valign="top" class="RL_RESULTS_Content"> <h4 class="IMAGELEFT"><a href="https://web.archive.org/web/20081219193703/http://advertising.microsoft.com/research/CPC-Logic">CPC Logic Increases Traffic and Conversions with Microsoft Content Ads (Beta)</a></h4> <div class="RL_RESULTS_TYPE"><span class="date">Case Study</span><span class="RL_RESULTS_HDIVIDER date">|</span><span class="date">09/22/08</span></div> <div>Microsoft Content Ads (Beta) allowed CPC Logic to expand on luxury and niche car keywords that were challenging to manage in Search. Advertising on this medium drove incremental converting traffic to their client鈥檚 Hummer, Land Rover and Jaguar pages.</div> </td> </tr> <tr> <td colspan="2"> <hr class="divider"> </td> </tr> <tr> <td valign="top" class="thumbnail"><a href="https://web.archive.org/web/20081219193703/http://advertising.microsoft.com/research/allstate-brand-metrics"><img class="thumbnail" src="/web/20081219193703im_/http://advertising.microsoft.com/WWImages/en-us/ResearchLibrary/CaseStudy/power-of-3-allstate-108x88.jpg" alt="Search and Display Cross Channel Branding Scenarios"></a></td> <td valign="top" class="RL_RESULTS_Content"> <h4 class="IMAGELEFT"><a href="https://web.archive.org/web/20081219193703/http://advertising.microsoft.com/research/allstate-brand-metrics">Multiple Channels Increase Allstate Brand Metrics</a></h4> <div class="RL_RESULTS_TYPE"><span class="date">Case Study</span><span class="RL_RESULTS_HDIVIDER date">|</span><span class="date">09/22/08</span></div> <div>Allstate and Microsoft Advertising conducted a study to understand the effects of running a search or display advertising campaign with other online channels. The study revealed that brand metrics were increased when participants were exposed to combinations of advertising channels, as opposed to being exposed to just one type.</div> </td> </tr> <tr> <td colspan="2"> <hr class="divider"> </td> </tr> <tr> <td valign="top" class="thumbnail"><a href="https://web.archive.org/web/20081219193703/http://advertising.microsoft.com/research/auto-oem-brand-metrics"><img class="thumbnail" src="/web/20081219193703im_/http://advertising.microsoft.com/WWImages/en-us/ResearchLibrary/CaseStudy/power-of-3-oem-108x88.jpg" alt="Search and Display Cross Channel Branding Scenarios"></a></td> <td valign="top" class="RL_RESULTS_Content"> <h4 class="IMAGELEFT"><a href="https://web.archive.org/web/20081219193703/http://advertising.microsoft.com/research/auto-oem-brand-metrics">Multiple Channels Increase Brand Metrics for a Global Auto OEM</a></h4> <div class="RL_RESULTS_TYPE"><span class="date">Case Study</span><span class="RL_RESULTS_HDIVIDER date">|</span><span class="date">09/22/08</span></div> <div>Microsoft Advertising and a Global Auto OEM conducted a study that compared groupings of search, display, and content advertising channels. It revealed that brand metrics increased when participants were exposed to more than one online advertising channel.</div> </td> </tr> <tr> <td colspan="2"> <hr class="divider"> </td> </tr> <tr> <td valign="top" class="thumbnail"><a href="https://web.archive.org/web/20081219193703/http://advertising.microsoft.com/research/hp-metrics"><img class="thumbnail" src="/web/20081219193703im_/http://advertising.microsoft.com/WWImages/en-us/ResearchLibrary/CaseStudy/power-of-3-hp-108x88.jpg" alt="Multiple Channels Increase HP Brand Metrics"></a></td> <td valign="top" class="RL_RESULTS_Content"> <h4 class="IMAGELEFT"><a href="https://web.archive.org/web/20081219193703/http://advertising.microsoft.com/research/hp-metrics">Multiple Channels Increase HP Brand Metrics</a></h4> <div class="RL_RESULTS_TYPE"><span class="date">Case Study</span><span class="RL_RESULTS_HDIVIDER date">|</span><span class="date">09/22/08</span></div> <div>Hewlett-Packard and Microsoft Advertising conducted a study to determine the effects of running a search or display advertising campaign with other online channels. The study compared various combinations of search, display, and content advertising channels. It revealed that brand metrics increased when participants were exposed to more than one online channel.</div> </td> </tr> <tr> <td colspan="2"> <hr class="divider"> </td> </tr> <tr> <td valign="top" class="thumbnail"><a href="https://web.archive.org/web/20081219193703/http://advertising.microsoft.com/research/w-hotel-brand-metrics"><img class="thumbnail" src="/web/20081219193703im_/http://advertising.microsoft.com/WWImages/en-us/ResearchLibrary/CaseStudy/power-of-3-starwood-108x88.jpg" alt="Search and Display Cross Channel Branding Scenarios"></a></td> <td valign="top" class="RL_RESULTS_Content"> <h4 class="IMAGELEFT"><a href="https://web.archive.org/web/20081219193703/http://advertising.microsoft.com/research/w-hotel-brand-metrics">W Hotel Increases Brand Metrics</a></h4> <div class="RL_RESULTS_TYPE"><span class="date">Case Study</span><span class="RL_RESULTS_HDIVIDER date">|</span><span class="date">09/22/08</span></div> <div>Microsoft Advertising and Starwood鈥檚 W Hotel conducted a study focused on determining the incremental brand lift a W Hotel search campaign or display campaign receives when running together with other online channels. The study revealed that brand metrics were increased when participants were exposed to combinations of online channels.</div> </td> </tr> <tr> <td colspan="2"> <hr class="divider"> </td> </tr> <tr> <td valign="top" class="thumbnail"><a href="https://web.archive.org/web/20081219193703/http://advertising.microsoft.com/research/office-depot-brand-metrics"><img class="thumbnail" src="/web/20081219193703im_/http://advertising.microsoft.com/wwimages/en-us/researchlibrary/casestudy/power-of-3-108x88.jpg" alt="Search and Display Cross Channel Branding Scenarios"></a></td> <td valign="top" class="RL_RESULTS_Content"> <h4 class="IMAGELEFT"><a href="https://web.archive.org/web/20081219193703/http://advertising.microsoft.com/research/office-depot-brand-metrics">Office Depot Increases Metrics with Multiple Channels</a></h4> <div class="RL_RESULTS_TYPE"><span class="date">Case Study</span><span class="RL_RESULTS_HDIVIDER date">|</span><span class="date">09/08/08</span></div> <div>Office Depot and Microsoft Advertising conducted a study that revealed brand metrics increase when participants are exposed to more than one online channel鈥攕earch, display, and content advertising.</div> </td> </tr> <tr> <td colspan="2"> <hr class="divider"> </td> </tr> <tr> <td valign="top" class="thumbnail"><a href="https://web.archive.org/web/20081219193703/http://advertising.microsoft.com/research/sendtraffic-adcenter-tool"><img class="thumbnail" src="/web/20081219193703im_/http://advertising.microsoft.com/WWImages/en-us/ResearchLibrary/CaseStudy/adCenter-Desktop-108x88.jpg" alt="adCenter Desktop (Beta)"></a></td> <td valign="top" class="RL_RESULTS_Content"> <h4 class="IMAGELEFT"><a href="https://web.archive.org/web/20081219193703/http://advertising.microsoft.com/research/sendtraffic-adcenter-tool">SendTraffic Increases Efficiency with Microsoft adCenter Desktop (Beta)</a></h4> <div class="RL_RESULTS_TYPE"><span class="date">Case Study</span><span class="RL_RESULTS_HDIVIDER date">|</span><span class="date">09/08/08</span></div> <div>Using the new management tool adCenter Desktop (Beta), SendTraffic increased their campaign efficiency and overall productivity.</div> </td> </tr> <tr> <td colspan="2"> <hr class="divider"> </td> </tr> <tr> <td valign="top" class="thumbnail"><a href="https://web.archive.org/web/20081219193703/http://advertising.microsoft.com/research/conversion-awareness"><img class="thumbnail" src="/web/20081219193703im_/http://advertising.microsoft.com/wwimages/en-us/researchlibrary/researchreport/conversion_108x88.jpg" alt="Atlas Explores the Factors Driving Conversions"></a></td> <td valign="top" class="RL_RESULTS_Content"> <h4 class="IMAGELEFT"><a href="https://web.archive.org/web/20081219193703/http://advertising.microsoft.com/research/conversion-awareness">Atlas Explores the Factors Driving Conversions</a></h4> <div class="RL_RESULTS_TYPE"><span class="date">Research Report</span><span class="RL_RESULTS_HDIVIDER date">|</span><span class="date">07/28/08</span></div> <div>Discover how all pieces of your marketing campaign can work together to influence consumer behavior. The Atlas Institute has found that it's highly likely consumers are influenced by more than one ad before they purchase.</div> </td> </tr> <tr> <td colspan="2"> <hr class="divider"> </td> </tr> <tr> <td valign="top" class="thumbnail"><a href="https://web.archive.org/web/20081219193703/http://advertising.microsoft.com/research/massive-adidas"><img class="thumbnail" src="/web/20081219193703im_/http://advertising.microsoft.com/WWImages/en-us/ResearchLibrary/CaseStudy/massive-AdidasCS_108x88.jpg" alt="Adidas In-Game Ads"></a></td> <td valign="top" class="RL_RESULTS_Content"> <h4 class="IMAGELEFT"><a href="https://web.archive.org/web/20081219193703/http://advertising.microsoft.com/research/massive-adidas">Adidas Builds Brand Image with In-Game Ads</a></h4> <div class="RL_RESULTS_TYPE"><span class="date">Case Study</span><span class="RL_RESULTS_HDIVIDER date">|</span><span class="date">07/14/08</span></div> <div>Adidas used Massive to advertise on in-game billboards in the game MLB 2K7, improving brand rating and communicating brand information.</div> </td> </tr> </table> <hr class="divider"> <table cellpadding="0" cellspacing="0" id="PAGING"> <tr> <td class="column1"> <table cellpadding="2" cellspacing="2"> <tr> <td class="PAGING_RESULTS_LABEL" nowrap><span class="PAGING_RESULTS_LABEL">Results:</span>(1-10)聽of聽131</td> </tr> </table> </td> <td class="column2" align="right"> <table cellpadding="2" cellspacing="3" class="PAGING_NAV" align="right"> <tr> <td class="PAGING_NAV_NOLINK"><img class="PAGING_NAV_IMG_PAD" src="/web/20081219193703im_/http://advertising.microsoft.com/img/ArrowLeft_OFF.gif" alt=""></td> <td class="PAGING_NAV_NOLINK">1</td> <td><a href="https://web.archive.org/web/20081219193703/http://advertising.microsoft.com/advertising-case-studies?Search=1&Tag_VerticalID=0&Tag_TopicID=0&Tag_PropertySubpropertyID=&DocType=all&pindex=2">2</a></td> <td><a href="https://web.archive.org/web/20081219193703/http://advertising.microsoft.com/advertising-case-studies?Search=1&Tag_VerticalID=0&Tag_TopicID=0&Tag_PropertySubpropertyID=&DocType=all&pindex=3">3</a></td> <td><a href="https://web.archive.org/web/20081219193703/http://advertising.microsoft.com/advertising-case-studies?Search=1&Tag_VerticalID=0&Tag_TopicID=0&Tag_PropertySubpropertyID=&DocType=all&pindex=4">4</a></td> <td><a href="https://web.archive.org/web/20081219193703/http://advertising.microsoft.com/advertising-case-studies?Search=1&Tag_VerticalID=0&Tag_TopicID=0&Tag_PropertySubpropertyID=&DocType=all&pindex=5">5</a></td> <td class="PAGING_NAV_NOBORDER">...</td> <td><a href="https://web.archive.org/web/20081219193703/http://advertising.microsoft.com/advertising-case-studies?Search=1&Tag_VerticalID=0&Tag_TopicID=0&Tag_PropertySubpropertyID=&DocType=all&pindex=14">14</a></td> <td class="PAGING_NAV_NEXT"><a href="https://web.archive.org/web/20081219193703/http://advertising.microsoft.com/advertising-case-studies?Search=1&Tag_VerticalID=0&Tag_TopicID=0&Tag_PropertySubpropertyID=&DocType=all&pindex=2"><img class="PAGING_NAV_IMG_PAD" src="/web/20081219193703im_/http://advertising.microsoft.com/img/ArrowRight.gif" alt="Next"></a></td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </fieldset> </td> </tr> </table> </td> </tr> </table> <div style="display:none;"><script language="javascript" type="text/javascript"></script><script language="JavaScript" type="text/javascript" src="/web/20081219193703js_/http://advertising.microsoft.com/includes/s_code.aspx"></script><script language="JavaScript" type="text/javascript"> var s_prop1="Research Library"; 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