Shopify Pricing 2024: Which plan's best? Avoid expensive fees!

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If you do have special requirements in terms of design or features, you can also opt for one of their paid themes.\nPrices range from $150-350, and include themes designed for specific industries \u2013 e.g. fashion, pets, health and automotive, and more."}},{"@type":"Question","name":"Do I need to enter my credit card details for the free trial?","acceptedAnswer":{"@type":"Answer","text":"No, all you have to do is to enter a valid email address to start the 3-day trial."}},{"@type":"Question","name":"Is Shopify Starter the same as Shopify Basic?","acceptedAnswer":{"@type":"Answer","text":"No, you add Shopify Starter to an existing website or social media platforms. If you want an online store hosted by Shopify, you\u2019ll need Shopify Basic."}},{"@type":"Question","name":"Is Shopify good for my SEO?","acceptedAnswer":{"@type":"Answer","text":"Yes, Shopify is good for your SEO if you set it up correctly. 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href="https://www.tooltester.com/en/reviews/">Website Builder Ranking</a></span> » <span><a href="https://www.tooltester.com/en/reviews/shopify/">Shopify</a></span> » <span class="breadcrumb_last" aria-current="page">Pricing Comparison</span></span></p> </div> <div class="review-header__cover" >   </div> <div class="review-header__inner container"> <div class="review-header__site-logo"> <a href="https://www.tooltester.com/en/" class="review-header__tt-logo"> <span class="sr-only">Tooltester</span> <svg class="icon icon-logo"><use xlink:href="#logo"></use></svg> </a> </div> <div class="review-header__logo"> <a href="https://www.tooltester.com/out/shopify"> <img src="https://www.tooltester.com/wp-content/uploads/2017/08/shopify_review.png" loading="lazy" alt="shopify"> </a> </div> <div class="review-header__cta"> <a href="https://www.tooltester.com/out/shopify" target="_blank" class="btn btn--quaternary btn--full u-mt0 u-mb0">3-day free trial</a> </div> <div class="review-header__score"> <span class="review-header__score-label">Rating:</span> <div class="rating-circle rating-circle--large rating-circle--white" style="background: conic-gradient(rgb(26, 28, 33) 94%, rgba(230,230,230) 0 100%)"> <span>4.7</span> </div> </div> <div class="review-header__summary"> <div class="review-header__summary-item"> <p class="review-header__summary-title">The Best</p> <ul class="checklist"> <li>Variety of Designs</li> <li>Scaling your business</li> </ul> </div> <div class="review-header__summary-item"> <p class="review-header__summary-title">The Worst</p> <ul class="checklist checklist--cons"> <li>Transaction fees</li> <li>Creating regular content</li> </ul> </div> <div class="review-header__summary-item review-header__summary-item--pricing"> <p class="review-header__summary-title">Starting From</p> <p class="review-header__starting-from">$29 / month</p> </div> </div> <nav class="review-header__nav"> <ul class="review-nav"> <li class="review-nav__item"> <a href="https://www.tooltester.com/en/reviews/shopify/" class="review-nav__link "> Review </a> </li> <li class="review-nav__item"> <a href="https://www.tooltester.com/en/reviews/shopify/pricing/" class="review-nav__link review-nav__link--active"> Pricing </a> </li> </ul> </nav> </header> </div> <div class="container content-wrap"> <aside class="sidebar review-sidebar-nav"> <div class="sidebar__mobile"> <button class="sidebar__btn" data-toggle="#toc" data-toggle-class="is-active" data-toggle-body-class="toc-open" aria-label="Toggle search" aria-expanded="false" aria-controls="toc"> Table of contents <svg class="icon icon-chevron-down"><use xlink:href="#chevron-down"></use></svg> </button> <a href="https://www.tooltester.com/out/shopify" target="_blank" class="btn btn--quaternary btn--small">3-day free trial</a> </div> <div class="sidebar__header"> <a href="#reader-comments" class="sidebar__comments"><span class="disqus-comment-count" data-disqus-identifier="13455 http://websitett.wpengine.com/?page_id=13455/"></span> comments</a> </div> <ul class="toc" id="toc"> <li class="toc__item"><a href="#overview" class="toc__link">Overview</a></li> <li class="toc__item"><a href="#pricing-table" class="toc__link">Pricing comparison</a></li> <li class="toc__item"><a href="#conclusion" class="toc__link">Shopify Pricing Plans: Where are the differences?</a></li> <li class="toc__item"><a href="#faq" class="toc__link">FAQ</a></li> <li class="toc__item"><a href="#reader-comments" class="toc__link">Comments</a></li> </ul> </aside> <article class="content"> <div class="review-section-header"> <h1 class="review-section-header__title">Shopify Pricing 2024 <span>Which plan’s best? How to avoid expensive fees!</span></h1> <div class="review-section-header__meta"> <span class="review-section-header__date">Last updated: <time datetime="2024-11-01">Nov 1, 2024</time></span> <a href="#updates" class="review-section-header__link">See Updates</a> </div> </div> <div class="author-panel"> <div class="author-panel__content"> <p>This article has been written and researched by our expert tooltesters through a precise methodology. <a href="https://www.tooltester.com/en/tooltester-methodology/">Learn more about our methodology <svg class="icon icon-arrow-right"><use xlink:href="#arrow-right"></use></svg></a></p> </div> <div class="author-panel__group"> <div class="author-card"> <div class="author-card__media"> <img loading="lazy" src="https://www.tooltester.com/wp-content/uploads/2022/07/JOSEP-1-160x160.jpg" alt="Josep Garcia" class="user-avatar"> </div> <div class="author-card__text"> <p class="author-card__author"><a href="https://www.tooltester.com/en/blog/author/josep/">Josep Garcia</a> <span class="author-checkmark" data-tippy-content="<strong>Josep</strong><br>Content Manager<br>M.A. Multimedia Applications (UOC)<br>At Tooltester since 2014<br>94 articles written"><svg class="icon icon-tick"><use xlink:href="#tick"></use></svg></span></p> <p class="author-card__role">Author</p> </div> </div> <div class="author-card"> <div class="author-card__media"> <img loading="lazy" src="https://www.tooltester.com/wp-content/uploads/2023/02/sarah-baxter-160x160.png" alt="Sarah Baxter" class="user-avatar"> </div> <div class="author-card__text"> <p class="author-card__author"><a href="https://www.tooltester.com/en/blog/author/sarahbaxter/">Sarah Baxter</a> <span class="author-checkmark" data-tippy-content="<strong>Sarah</strong><br>Ecommerce Specialist<br>At Tooltester since 2023<br>5 articles written"><svg class="icon icon-tick"><use xlink:href="#tick"></use></svg></span></p> <p class="author-card__role">Researcher</p> </div> </div> </div> </div> <section id="overview"> <p class="disclaimer">Tooltester is supported by readers like yourself. We may earn an affiliate commission when you purchase through our links, which enables us to offer our research for free.</p> <p>If you’re thinking about using Shopify to build your ecommerce store, then you’re certainly not alone! Shopify is one of the <a href="https://www.tooltester.com/en/blog/shopify-market-share/">biggest players</a> in the game, and it’s developed a well deserved reputation as an <strong>easy to use, feature rich</strong>, online store solution.</p> <p>But is it affordable? Are its prices competitive? And which is the best price plan to choose?</p> <p>We’ll get into all that in this article, as well as some important insights into:</p> <ol> <li>The confusing subject of <strong>Shopify Transaction fees</strong></li> <li><strong>How to make significant savings</strong> on Shopify prices</li> <li>The <strong>extra costs</strong> you will (probably) have to pay</li> </ol> <p>So let’s get started!</p> <h2><a id="post-118509-_rx52md6xcgqi"></a>Shopify Pricing Plans: Key Details</h2> <div class="callout">There are five Shopify price plans to choose from:</p> <ol> <li><strong>Starter</strong> - $5 per month</li> <li><strong>Basic</strong> - $29 a month</li> <li><strong>"Shopify"</strong> - $79 per month</li> <li><strong>Advanced</strong> - $299<br /> per month</li> <li><strong>Plus</strong> - from $2000 per month upwards</li> </ol> </div> <p>On top of these recurring monthly payments, each plan charges you a slightly different <strong>credit card processing fee</strong> on each purchase that goes through <a href="https://www.tooltester.com/en/blog/shopify-payments/">Shopify Payments</a> (their preferred payment processor)</p> <h3>Shopify Payments Credit Card Processing Fees</h3> <ol> <li><strong>Starter</strong> - 5% and 30¢ per transaction</li> <li><strong>Basic</strong> - 2.9% and 30¢ per transaction</li> <li><strong>"Shopify"</strong> - 2.6% and 30¢ per transaction</li> <li><strong>Advanced</strong> - 2.4% and 30¢ per transaction</li> <li><strong>Plus</strong> - 2.15% and 30¢ per transaction</li> </ol> <p>To be clear: if you want to allow customers to make purchases with credit cards, then you must use a payment processor (and all of them will charge processing fees <strong>similar</strong> to the ones above).</p> <p>If you don’t want to use Shopify Payments as your payment processor, you are free to choose a different one (e.g. Square). But not only will you pay their processing fees, Shopify will also charge you <strong>an additional transaction fee</strong> on each purchase.</p> <h3>Shopify Transaction Fees (if you don't use Shopify Payments)</h3> <ol> <li><strong>Starter</strong> - 5% per transaction</li> <li><strong>Basic</strong> - 2% per transaction</li> <li><strong>"Shopify"</strong> - 1% per transaction</li> <li><strong>Advanced</strong> - 0.5% per transaction</li> <li><strong>Plus</strong> - 0.15% per transaction</li> </ol> <p>These transaction fees are almost unique to Shopify; no other <a href="https://www.tooltester.com/en/best-ecommerce-website-builder/">ecommerce platform</a> (except Squarespace Ecommerce) charges extra fees if you don’t use their preferred credit card payment processor. <strong>We discuss this more below</strong>.</p> <p>All these variables make working out how much you would actually pay to run a Shopify store on each plan very confusing. Luckily, we have created a <strong>Shopify price calculator</strong> to help you out!</p> <h2 style="padding-bottom: 50px;"><a id="post-118509-_s0u6obpjg4ya"></a>Shopify Pricing Calculator</h2> <link rel='stylesheet' id='formidable-css' href='https://www.tooltester.com/wp-content/plugins/formidable/css/formidableforms.css?ver=1021807' type='text/css' media='all' /> <div class="frm_forms with_frm_style frm_style_formidable-style" id="frm_form_2_container" > <form enctype="multipart/form-data" method="post" class="frm-show-form frm_pro_form " id="form_shopify-price-calculator" > <div class="frm_form_fields "> <fieldset> <legend class="frm_screen_reader">Shopify Price Calculator</legend> <div class="frm_fields_container"><input type="hidden" name="frm_action" value="create" /><input type="hidden" name="form_id" value="2" /><input type="hidden" name="frm_hide_fields_2" id="frm_hide_fields_2" value="" /><input type="hidden" name="form_key" value="shopify-price-calculator" /><input type="hidden" name="item_meta[0]" value="" /><input type="hidden" id="frm_submit_entry_2" name="frm_submit_entry_2" value="614399c67d" /><input type="hidden" name="_wp_http_referer" value="/en/reviews/shopify/pricing/" /></p> <div id="frm_field_6_container" class="frm_form_field form-field frm_top_container frm_first frm_third"><label for="field_h27wd" id="field_h27wd_label" class="frm_primary_label">Monthy revenue (USD)<span class="frm_required" aria-hidden="true"></span></label></p> <div class="frm_input_group frm_with_box frm_with_pre"><span class="frm_inline_box">$</span><input type="number" id="field_h27wd" name="item_meta[6]" value="1500" data-frmval="1500" data-invmsg="Number is invalid" aria-invalid="false" min="0" max="9999999999" step="any"/></div> </div> <div id="frm_field_7_container" class="frm_form_field form-field frm_top_container frm_third"><label for="field_bbfxf" id="field_bbfxf_label" class="frm_primary_label">Number of transactions per month<span class="frm_required" aria-hidden="true"></span></label><input type="number" id="field_bbfxf" name="item_meta[7]" value="30" data-frmval="30" data-invmsg="Number is invalid" aria-invalid="false" min="0" max="9999999" step="any"/></div> <div id="frm_field_8_container" class="frm_form_field form-field frm_top_container frm_third"><label for="field_yhi6x" id="field_yhi6x_label" class="frm_primary_label">Billing<span class="frm_required" aria-hidden="true"></span></label><select name="item_meta[8]" id="field_yhi6x" data-invmsg="Billing is invalid" aria-invalid="false" ><option value="1">Monthly</option><option value="0.75">Annually</option></select></div> <div id="frm_field_9_container" class="frm_form_field form-field frm_top_container frm_first frm_third horizontal_radio"> <div id="field_v3w0c_label" class="frm_primary_label">Credit Card Processing<span class="frm_required" aria-hidden="true"></span></div> <div class="frm_opt_container" aria-labelledby="field_v3w0c_label" role="radiogroup"> <div class="frm_radio" id="frm_radio_9-0"><label for="field_v3w0c-0"><input type="radio" name="item_meta[9]" id="field_v3w0c-0" value="1"checked="checked" data-frmval="1" data-invmsg="Credit Card Processing is invalid" aria-invalid="false" /> Shopify Payments</label></div> <div class="frm_radio" id="frm_radio_9-1"><label for="field_v3w0c-1"><input type="radio" name="item_meta[9]" id="field_v3w0c-1" value="0" data-frmval="1" data-invmsg="Credit Card Processing is invalid" aria-invalid="false" /> Alternative</label></div> </div> </div> <div id="frm_field_10_container" class="frm_form_field frm_third frm_html_container form-field"> <div class="frm_primary_label" style="text-align: right;">Alternative credit card processing fees:</div> </div> <div id="frm_field_11_container" class="frm_form_field form-field frm_none_container frm_sixth"><label for="field_3xwj8" id="field_3xwj8_label" class="frm_primary_label">dummy<span class="frm_required" aria-hidden="true"></span></label></p> <div class="frm_input_group frm_with_box frm_with_post"><input type="number" id="field_3xwj8" name="item_meta[11]" value="2.9" data-frmval="2.9" data-invmsg="Number is invalid" aria-invalid="false" min="0" max="9999999" step="0.1"/><span class="frm_inline_box">%</span></div> </div> <div id="frm_field_12_container" class="frm_form_field form-field frm_inline_container frm_sixth"><label for="field_1yzsp" id="field_1yzsp_label" class="frm_primary_label">+<span class="frm_required" aria-hidden="true"></span></label></p> <div class="frm_input_group frm_with_box frm_with_post"><input type="number" id="field_1yzsp" name="item_meta[12]" value="30" data-frmval="30" data-invmsg="Number is invalid" aria-invalid="false" min="0" max="9999999" step="any"/><span class="frm_inline_box">¢</span></div> </div> <div id="frm_field_13_container" class="frm_form_field frm_section_heading form-field frm4 frm_first"> <h3 class="frm_pos_top frm_section_spacing">Basic Shopify</h3> <div id="frm_field_14_container" class="frm_form_field form-field frm_none_container frm_total_big"><label for="field_1lyez" id="field_1lyez_label" class="frm_primary_label"><span class="frm_required" aria-hidden="true"></span></label></p> <p class="frm_total_formatted" data-prepend="" data-append=""> <div class="frm_input_group frm_with_box frm_hidden"><input type="number" id="field_1lyez" name="item_meta[14]" value="29*[8]" readonly="readonly" data-sectionid="13" data-frmval="29*[8]" data-invmsg="Number is invalid" aria-invalid="false" aria-describedby="frm_desc_field_1lyez" min="0" max="9999999" step="any"/></div> <div class="frm_description" id="frm_desc_field_1lyez">per month</div> </div> <div id="frm_field_15_container" class="frm_form_field form-field frm_top_container"><label for="field_ofpdm" id="field_ofpdm_label" class="frm_primary_label"><span class="frm_required" aria-hidden="true"></span></label></p> <p class="frm_total_formatted" data-prepend="" data-append=""> <div class="frm_input_group frm_with_box frm_hidden"><input type="number" id="field_ofpdm" name="item_meta[15]" value="" data-sectionid="13" data-invmsg="Number is invalid" aria-invalid="false" aria-describedby="frm_desc_field_ofpdm" min="0" max="9999999" step="any"/></div> <div class="frm_description" id="frm_desc_field_ofpdm">Plan Fee</div> </div> <div id="frm_field_16_container" class="frm_form_field form-field frm_top_container"><label for="field_wmrzp" id="field_wmrzp_label" class="frm_primary_label"><span class="frm_required" aria-hidden="true"></span></label></p> <p class="frm_total_formatted" data-prepend="" data-append=""> <div class="frm_input_group frm_with_box frm_hidden"><input type="number" id="field_wmrzp" name="item_meta[16]" value="" data-sectionid="13" data-invmsg="Number is invalid" aria-invalid="false" aria-describedby="frm_desc_field_wmrzp" min="0" max="9999999" step="any"/></div> <div class="frm_description" id="frm_desc_field_wmrzp">Credit Card Fees</div> </div> <div id="frm_field_17_container" class="frm_form_field form-field frm_top_container"><label for="field_thakz" id="field_thakz_label" class="frm_primary_label"><span class="frm_required" aria-hidden="true"></span></label></p> <p class="frm_total_formatted" data-prepend="" data-append=""> <div class="frm_input_group frm_with_box frm_hidden"><input type="number" id="field_thakz" name="item_meta[17]" value="" data-sectionid="13" data-invmsg="Number is invalid" aria-invalid="false" aria-describedby="frm_desc_field_thakz" min="0" max="9999999" step="any"/></div> <div class="frm_description" id="frm_desc_field_thakz">Shopify Transaction Fees</div> </div> <div id="frm_field_18_container" class="frm_form_field frm_html_container form-field"><a class="btn btn-primary btn-sm" href="https://www.tooltester.com/out/shopify-pricing-calculator" target="_blank" rel="noopener noreferrer">Try Basic For Free</a></div> </div> <div id="frm_field_20_container" class="frm_form_field frm_section_heading form-field frm4"> <h3 class="frm_pos_top frm_section_spacing">Shopify</h3> <div id="frm_field_21_container" class="frm_form_field form-field frm_none_container frm_total_big"><label for="field_uh7cn" id="field_uh7cn_label" class="frm_primary_label"><span class="frm_required" aria-hidden="true"></span></label></p> <p class="frm_total_formatted" data-prepend="" data-append=""> <div class="frm_input_group frm_with_box frm_hidden"><input type="number" id="field_uh7cn" name="item_meta[21]" value="299*[8]" readonly="readonly" data-sectionid="80" data-frmval="299*[8]" data-invmsg="Number is invalid" aria-invalid="false" aria-describedby="frm_desc_field_uh7cn" min="0" max="9999999" step="any"/></div> <div class="frm_description" id="frm_desc_field_uh7cn">per month</div> </div> <div id="frm_field_22_container" class="frm_form_field form-field frm_top_container"><label for="field_2bm8c" id="field_2bm8c_label" class="frm_primary_label"><span class="frm_required" aria-hidden="true"></span></label></p> <p class="frm_total_formatted" data-prepend="" data-append=""> <div class="frm_input_group frm_with_box frm_hidden"><input type="number" id="field_2bm8c" name="item_meta[22]" value="" data-sectionid="20" data-invmsg="Number is invalid" aria-invalid="false" aria-describedby="frm_desc_field_2bm8c" min="0" max="9999999" step="any"/></div> <div class="frm_description" id="frm_desc_field_2bm8c">Plan Fee</div> </div> <div id="frm_field_23_container" class="frm_form_field form-field frm_top_container"><label for="field_shw1e" id="field_shw1e_label" class="frm_primary_label"><span class="frm_required" aria-hidden="true"></span></label></p> <p class="frm_total_formatted" data-prepend="" data-append=""> <div class="frm_input_group frm_with_box frm_hidden"><input type="number" id="field_shw1e" name="item_meta[23]" value="" data-sectionid="20" data-invmsg="Number is invalid" aria-invalid="false" aria-describedby="frm_desc_field_shw1e" min="0" max="9999999" step="any"/></div> <div class="frm_description" id="frm_desc_field_shw1e">Credit Card Fees</div> </div> <div id="frm_field_24_container" class="frm_form_field form-field frm_top_container"><label for="field_cf6cc" id="field_cf6cc_label" class="frm_primary_label"><span class="frm_required" aria-hidden="true"></span></label></p> <p class="frm_total_formatted" data-prepend="" data-append=""> <div class="frm_input_group frm_with_box frm_hidden"><input type="number" id="field_cf6cc" name="item_meta[24]" value="" data-sectionid="20" data-invmsg="Number is invalid" aria-invalid="false" aria-describedby="frm_desc_field_cf6cc" min="0" max="9999999" step="any"/></div> <div class="frm_description" id="frm_desc_field_cf6cc">Shopify Transaction Fees</div> </div> <div id="frm_field_25_container" class="frm_form_field frm_html_container form-field"><a class="btn btn-primary btn-sm" href="https://www.tooltester.com/out/shopify-pricing-calculator" target="_blank" rel="noopener noreferrer">Try Shopify For Free</a></div> </div> <div id="frm_field_27_container" class="frm_form_field frm_section_heading form-field frm4"> <h3 class="frm_pos_top frm_section_spacing">Advanced Shopify</h3> <div id="frm_field_28_container" class="frm_form_field form-field frm_none_container frm_total_big"><label for="field_ql420" id="field_ql420_label" class="frm_primary_label"><span class="frm_required" aria-hidden="true"></span></label></p> <p class="frm_total_formatted" data-prepend="" data-append=""> <div class="frm_input_group frm_with_box frm_hidden"><input type="number" id="field_ql420" name="item_meta[28]" value="" readonly="readonly" data-sectionid="20" data-invmsg="Number is invalid" aria-invalid="false" aria-describedby="frm_desc_field_ql420" min="0" max="9999999" step="any"/></div> <div class="frm_description" id="frm_desc_field_ql420">per month</div> </div> <div id="frm_field_29_container" class="frm_form_field form-field frm_top_container"><label for="field_cyyz9" id="field_cyyz9_label" class="frm_primary_label"><span class="frm_required" aria-hidden="true"></span></label></p> <p class="frm_total_formatted" data-prepend="" data-append=""> <div class="frm_input_group frm_with_box frm_hidden"><input type="number" id="field_cyyz9" name="item_meta[29]" value="" data-sectionid="27" data-invmsg="Number is invalid" aria-invalid="false" aria-describedby="frm_desc_field_cyyz9" min="0" max="9999999" step="any"/></div> <div class="frm_description" id="frm_desc_field_cyyz9">Plan Fee</div> </div> <div id="frm_field_30_container" class="frm_form_field form-field frm_top_container"><label for="field_zumxz" id="field_zumxz_label" class="frm_primary_label"><span class="frm_required" aria-hidden="true"></span></label></p> <p class="frm_total_formatted" data-prepend="" data-append=""> <div class="frm_input_group frm_with_box frm_hidden"><input type="number" id="field_zumxz" name="item_meta[30]" value="" data-sectionid="27" data-invmsg="Number is invalid" aria-invalid="false" aria-describedby="frm_desc_field_zumxz" min="0" max="9999999" step="any"/></div> <div class="frm_description" id="frm_desc_field_zumxz">Credit Card Fees</div> </div> <div id="frm_field_31_container" class="frm_form_field form-field frm_top_container"><label for="field_glsn6" id="field_glsn6_label" class="frm_primary_label"><span class="frm_required" aria-hidden="true"></span></label></p> <p class="frm_total_formatted" data-prepend="" data-append=""> <div class="frm_input_group frm_with_box frm_hidden"><input type="number" id="field_glsn6" name="item_meta[31]" value="" data-sectionid="20" data-invmsg="Number is invalid" aria-invalid="false" aria-describedby="frm_desc_field_glsn6" min="0" max="9999999" step="any"/></div> <div class="frm_description" id="frm_desc_field_glsn6">Shopify Transaction Fees</div> </div> <div id="frm_field_32_container" class="frm_form_field frm_html_container form-field"><a class="btn btn-primary btn-sm" href="https://www.tooltester.com/out/shopify-pricing-calculator" target="_blank" rel="noopener noreferrer">Try Advanced For Free</a></div> </div> <p><input type="hidden" name="item_meta[34]" id="field_a9ucp" value="" /><input type="hidden" name="item_meta[35]" id="field_douq4" value="" /><input type="hidden" name="item_meta[36]" id="field_23517a" value="" /><input type="hidden" name="item_meta[37]" id="field_ibjtb" value="" /><input type="hidden" name="item_key" value="" /><input name="frm_state" type="hidden" value="48pRPxpogthHrmkiQKXFtx473TOEqNUpjuurUtdSNR4=" /></p> <div class="frm_submit"><button class="frm_button_submit frm_final_submit" type="submit" >Submit</button></div> </div> </fieldset> </div> </form> </div> <p>If you want to see how these prices compare to BigCommerce, check out our <a href="https://www.tooltester.com/en/blog/shopify-vs-bigcommerce/">Shopify vs BigCommerce Price Calculator</a> too!</p> <h2><a id="post-118509-_e6mp12s2tvat"></a>Shopify Pricing Plans Video Review</h2> <p>We have also created a short video review of Shopify’s main pricing plans to help you understand the differences between them.</p> <p>Note that the <strong>Shopify Lite</strong> plan referred to in the video has been rebranded as <strong>Shopify Starter</strong>!</p> </section> <section id="video" class="block block--spacing-small"> <div class="embed-responsive embed-responsive-16by9"> <div class="youtube embed-responsive-item" data-embed="dHdbbmHlUWQ"> <div class="play-button"><svg class="icon icon-play"><use xlink:href="#play"></use></svg></div> <div><img loading="lazy" alt="Shopify pricing video" src="https://img.youtube.com/vi/dHdbbmHlUWQ/0.jpg"></div> </div> </div> <p> <a href="https://www.tooltester.com/out/shopify-info" target="_blank"> Test out Shopify's online store for 3 days for free here (and pay just $1/month for 3 months to continue) </a> </p> </section> <section id="pricing-table" class="block"> <p><h2>Smart Quiz: The 1 minute quiz to find the right Shopify plan for you!</h2> <p>And if you need a bit more help to decide between the three main Shopify pricing plans, our intelligent Smart Finder algorithm will find the ideal choice for you in less than a minute:</p> <p> </p> <div class="lazy-quiz"> <div id="front_codefd40a309"> <img id="quizimgcodefd40a309" src="https://www.tooltester.com/wp-content/uploads/2023/08/shopify-pricing-smart-quiz.png" alt="shopify pricing quiz"> </div> <div id = "result_codefd40a309" style="display;none"> </div> </div> <script> document.getElementById('quizimgcodefd40a309').addEventListener('click', function() { executeShortcode('codefd40a309', 'shopify-pricing-quiz', '82d26e4bfc' ); }); </script> <hr /> <p>Now, let’s take a closer look at the differences between<strong> the three main Shopify pricing plans</strong> (Basic, Shopify and Advanced).</p> <p>The following table compares each plan’s features. Below the table, we explain each plan in more detail, and also summarize the Shopify Starter and Shopify Plus pricing plans.</p> </p> <h2>Shopify Pricing Plan Comparison: What’s included in each plan?</h2> <div id="pricing-table" class="table-alt-styling"> <table id="tablepress-17" class="tablepress tablepress-id-17"> <thead> <tr class="row-1"> <th class="column-1">Feature</th><th class="column-2">Basic Shopify ($39/month)</th><th class="column-3">Shopify ($105/month)</th><th class="column-4">Advanced Shopify ($399/month)</th> </tr> </thead> <tbody> <tr class="row-2"> <td class="column-1"><strong>Products</strong></td><td class="column-2">Unlimited</td><td class="column-3">Unlimited</td><td class="column-4">Unlimited</td> </tr> <tr class="row-3"> <td class="column-1"><strong>Digital products</strong></td><td class="column-2"><img src="https://www.tooltester.com/wp-content/uploads/2017/11/yes.png" alt="Yes" width="16" height="12" class="aligncenter size-full wp-image-38627" /></td><td class="column-3"><img src="https://www.tooltester.com/wp-content/uploads/2017/11/yes.png" alt="Yes" width="16" height="12" class="aligncenter size-full wp-image-38627" /></td><td class="column-4"><img src="https://www.tooltester.com/wp-content/uploads/2017/11/yes.png" alt="Yes" width="16" height="12" class="aligncenter size-full wp-image-38627" /></td> </tr> <tr class="row-4"> <td class="column-1"><strong>Customer logins</strong></td><td class="column-2"><img src="https://www.tooltester.com/wp-content/uploads/2017/11/yes.png" alt="Yes" width="16" height="12" class="aligncenter size-full wp-image-38627" /></td><td class="column-3"><img src="https://www.tooltester.com/wp-content/uploads/2017/11/yes.png" alt="Yes" width="16" height="12" class="aligncenter size-full wp-image-38627" /></td><td class="column-4"><img src="https://www.tooltester.com/wp-content/uploads/2017/11/yes.png" alt="Yes" width="16" height="12" class="aligncenter size-full wp-image-38627" /></td> </tr> <tr class="row-5"> <td class="column-1"><strong>Abandoned cart recovery</strong></td><td class="column-2"><img src="https://www.tooltester.com/wp-content/uploads/2017/11/yes.png" alt="Yes" width="16" height="12" class="aligncenter size-full wp-image-38627" /></td><td class="column-3"><img src="https://www.tooltester.com/wp-content/uploads/2017/11/yes.png" alt="Yes" width="16" height="12" class="aligncenter size-full wp-image-38627" /></td><td class="column-4"><img src="https://www.tooltester.com/wp-content/uploads/2017/11/yes.png" alt="Yes" width="16" height="12" class="aligncenter size-full wp-image-38627" /></td> </tr> <tr class="row-6"> <td class="column-1"><strong>Gift cards</strong></td><td class="column-2"><img src="https://www.tooltester.com/wp-content/uploads/2017/11/yes.png" alt="Yes" width="16" height="12" class="aligncenter size-full wp-image-38627" /></td><td class="column-3"><img src="https://www.tooltester.com/wp-content/uploads/2017/11/yes.png" alt="Yes" width="16" height="12" class="aligncenter size-full wp-image-38627" /></td><td class="column-4"><img src="https://www.tooltester.com/wp-content/uploads/2017/11/yes.png" alt="Yes" width="16" height="12" class="aligncenter size-full wp-image-38627" /></td> </tr> <tr class="row-7"> <td class="column-1"><strong>Professional reports</strong></td><td class="column-2"><img src="https://www.tooltester.com/wp-content/uploads/2022/04/no.png" alt="No" width="13" height="13" class="aligncenter size-full wp-image-96297" /></td><td class="column-3"><img src="https://www.tooltester.com/wp-content/uploads/2017/11/yes.png" alt="Yes" width="16" height="12" class="aligncenter size-full wp-image-38627" /></td><td class="column-4"><img src="https://www.tooltester.com/wp-content/uploads/2017/11/yes.png" alt="Yes" width="16" height="12" class="aligncenter size-full wp-image-38627" /></td> </tr> <tr class="row-8"> <td class="column-1"><strong>Advanced report builder</strong></td><td class="column-2"><img src="https://www.tooltester.com/wp-content/uploads/2022/04/no.png" alt="No" width="13" height="13" class="aligncenter size-full wp-image-96297" /></td><td class="column-3"><img src="https://www.tooltester.com/wp-content/uploads/2022/04/no.png" alt="No" width="13" height="13" class="aligncenter size-full wp-image-96297" /></td><td class="column-4"><img src="https://www.tooltester.com/wp-content/uploads/2017/11/yes.png" alt="Yes" width="16" height="12" class="aligncenter size-full wp-image-38627" /></td> </tr> <tr class="row-9"> <td class="column-1"><strong>Real-time carrier shipping</strong></td><td class="column-2"><img src="https://www.tooltester.com/wp-content/uploads/2022/04/no.png" alt="No" width="13" height="13" class="aligncenter size-full wp-image-96297" /></td><td class="column-3"><img src="https://www.tooltester.com/wp-content/uploads/2022/04/no.png" alt="No" width="13" height="13" class="aligncenter size-full wp-image-96297" /></td><td class="column-4"><img src="https://www.tooltester.com/wp-content/uploads/2017/11/yes.png" alt="Yes" width="16" height="12" class="aligncenter size-full wp-image-38627" /></td> </tr> <tr class="row-10"> <td class="column-1"><strong>Print shipping labels</strong></td><td class="column-2"><img src="https://www.tooltester.com/wp-content/uploads/2017/11/yes.png" alt="Yes" width="16" height="12" class="aligncenter size-full wp-image-38627" /></td><td class="column-3"><img src="https://www.tooltester.com/wp-content/uploads/2017/11/yes.png" alt="Yes" width="16" height="12" class="aligncenter size-full wp-image-38627" /></td><td class="column-4"><img src="https://www.tooltester.com/wp-content/uploads/2017/11/yes.png" alt="Yes" width="16" height="12" class="aligncenter size-full wp-image-38627" /></td> </tr> <tr class="row-11"> <td class="column-1"><strong>Domain</strong></td><td colspan="3" class="column-2">Not included. You can <a href="https://www.tooltester.com/out/shopify-domain-pricing" target="_blank" rel="noopener">buy</a> a domain through Shopify ($15 per year for a .com) or <a href="https://www.tooltester.com/out/shopify-domain-redirect-pricing" target="_blank" rel="noopener">redirect</a> an existing one. </td> </tr> <tr class="row-12"> <td class="column-1"><strong>Email accounts</strong></td><td colspan="3" class="column-2">Not included. You can set up an unlimited number of email addresses, but you must manage your emails using your own email hosting provider.</td> </tr> <tr class="row-13"> <td class="column-1"><strong>Support 24/7</strong></td><td class="column-2">E-Mail, Open Chat, Telephone</td><td class="column-3">E-Mail, Open Chat, Telephone</td><td class="column-4">E-Mail, Open Chat, Telephone</td> </tr> <tr class="row-14"> <td class="column-1"><strong>Selling in multiple languages</strong></td><td colspan="3" class="column-2">Up to 20 languages with Shopify Markets</td> </tr> <tr class="row-15"> <td class="column-1"><strong>International pricing</strong> (adapt your prices per country)</td><td class="column-2"><img src="https://www.tooltester.com/wp-content/uploads/2017/11/yes.png" alt="Yes" width="16" height="12" class="aligncenter size-full wp-image-38627" /></td><td class="column-3"><img src="https://www.tooltester.com/wp-content/uploads/2017/11/yes.png" alt="Yes" width="16" height="12" class="aligncenter size-full wp-image-38627" /></td><td class="column-4"><img src="https://www.tooltester.com/wp-content/uploads/2017/11/yes.png" alt="Yes" width="16" height="12" class="aligncenter size-full wp-image-38627" /></td> </tr> <tr class="row-16"> <td class="column-1"><strong>Credit Card Rate (with Shopify Payments)</strong></td><td class="column-2">2.9% + 30¢*</td><td class="column-3">2.6% + 30¢*</td><td class="column-4">2.4% + 30¢*</td> </tr> <tr class="row-17"> <td class="column-1"><strong>Additional Transaction Fee for all online transactions</strong><br/> (only charged if Shopify Payments is not activated)</td><td class="column-2">External Gateway: 2%</td><td class="column-3">External Gateway: 1%</td><td class="column-4">External Gateway: 0.5%</td> </tr> <tr class="row-18"> <td class="column-1"><strong>Pricing</strong></td><td class="column-2"><strong>$39</strong> / month</td><td class="column-3"><strong>$105</strong> / month</td><td class="column-4"><strong>$399</strong> / month</td> </tr> <tr class="row-19"> <td class="column-1"><strong>1 Year Contract<br /> (Payment in advance)</strong></td><td class="column-2">$348 <br /> ($29 / month)</td><td class="column-3">$948<br /> ($79 / month)</td><td class="column-4">$3,588<br /> ($299 / month)</td> </tr> <tr class="row-20"> <td class="column-1"><strong>More information</strong></td><td colspan="3" class="column-2"><a href="https://www.tooltester.com/out/shopify-table-pricing" target="_blank" rel="noopener">Visit Shopify for a free trial account</a></td> </tr> </tbody> </table> </div> </section> <section id="conclusion" class="block"> <h2>Shopify Pricing Plans: Where are the differences?</h2> <h3><a id="post-118509-_9zzznahff844"></a>Shopify Starter Plan</h3> <p>Shopify Starter <strong>costs $5 a month</strong>, and is very different from the other Shopify plans in that <strong>it won’t provide you with a fully functional, stand alone, online store</strong>.</p> <p>Instead, you’ll get a stripped down version of the most important Shopify features that will allow you to add “buy” buttons and a checkout to an <strong>existing website</strong>. You’ll also be able to sell products on social media, via SMS, email or anywhere else you can add a link!</p> <p>If you’ve already got a website, then you just need to add a Shopify code snippet to a page, and it will automatically insert one (or more) products into that page, with accompanying descriptions, photos, prices and buy buttons.</p> <p><img decoding="async" class="aligncenter size-full wp-image-88099" src="https://www.tooltester.com/wp-content/uploads/2021/12/shopify-pricing-buy-button.png" alt="Shopify Lite - Buy Button" width="572" height="311" srcset="https://www.tooltester.com/wp-content/uploads/2021/12/shopify-pricing-buy-button.png 572w, https://www.tooltester.com/wp-content/uploads/2021/12/shopify-pricing-buy-button-300x163.png 300w" sizes="(max-width: 572px) 100vw, 572px" /></p> <p style="text-align: center;"><em>An example of a product embedded on a site using the Shopify Buy Button</em></p> <p>If you don’t have a website, then you can still use Shopify Starter to sell your products by publishing them to Facebook, Instagram, TikTok, LinkedIn and every other <strong>social media platform</strong> you can think of.</p> <p>Be aware that the <strong>card processing fees and the transaction fees are significantly higher</strong> than all the other Shopify plans, though.</p> <p>You will be charged a <strong>5% card processing fe</strong>e (plus 30¢) on every purchase through Shopify Payments.</p> <p>And if you decide to use a different card payment processor with more competitive fees, Shopify with add an extra <strong>5% transaction fee</strong> anyway!</p> <p>So you will almost certainly want to use Shopify Payments on the Starter plan. Just make sure you qualify before you commit (more on this below).</p> <p><img loading="lazy" decoding="async" class="aligncenter wp-image-118537 size-content-medium" src="https://www.tooltester.com/wp-content/uploads/2022/11/shopify-starter-780x408.png" alt="shopify starter" width="780" height="408" srcset="https://www.tooltester.com/wp-content/uploads/2022/11/shopify-starter-780x408.png 780w, https://www.tooltester.com/wp-content/uploads/2022/11/shopify-starter-300x157.png 300w, https://www.tooltester.com/wp-content/uploads/2022/11/shopify-starter-1024x536.png 1024w, https://www.tooltester.com/wp-content/uploads/2022/11/shopify-starter-768x402.png 768w, https://www.tooltester.com/wp-content/uploads/2022/11/shopify-starter-955x500.png 955w, https://www.tooltester.com/wp-content/uploads/2022/11/shopify-starter-450x236.png 450w, https://www.tooltester.com/wp-content/uploads/2022/11/shopify-starter.png 1200w" sizes="(max-width: 780px) 100vw, 780px" /></p> <p style="text-align: center;"><em>Shopify Starter used to be Shopify Lite</em></p> <p>Shopify Starter is <strong>a great way to get started with ecommerce</strong>, without the hassle of building and maintaining a proper website. And, if after a while, you decide that you want to upgrade to the Basic (or any other) plan, the good news is you won’t lose any settings, data, or orders.</p> <h4><a id="post-118509-_aqbcmcex89ct"></a>When to choose the Shopify Starter plan</h4> <ul> <li>If you already have an <strong>existing website</strong> that you want to use to sell a few things</li> <li>If you don’t want to have a website to sell things (eg you’d prefer to use <strong>social media</strong>)</li> <li>If you have a very <strong>limited budget</strong></li> <li>If you’re not sure ecommerce is for you yet</li> </ul> <h4><a id="post-118509-_q801m37xlw4j"></a>When to avoid the Shopify Starter plan</h4> <ul> <li>If you want to create a fully functional, stand-alone ecommerce store with Shopify</li> <li>If you <strong>can’t use Shopify Payments</strong></li> <li>If your margins are very low</li> <li>If you want to integrate online and offline purchases</li> </ul> <h3><a id="post-118509-_e05tdbpntyac"></a>Shopify Basic Plan</h3> <p>Shopify Basic <strong>costs $29 per month</strong>, and it’s the lowest price Shopify plan that <strong>will provide you with a fully functional, stand alone, online store</strong>.</p> <p><img loading="lazy" decoding="async" class="aligncenter wp-image-101511 size-full" src="https://www.tooltester.com/wp-content/uploads/2022/05/shopify-shipping.png" alt="Shopify Shipping" width="1400" height="930" srcset="https://www.tooltester.com/wp-content/uploads/2022/05/shopify-shipping.png 1400w, https://www.tooltester.com/wp-content/uploads/2022/05/shopify-shipping-300x199.png 300w, https://www.tooltester.com/wp-content/uploads/2022/05/shopify-shipping-1024x680.png 1024w, https://www.tooltester.com/wp-content/uploads/2022/05/shopify-shipping-768x510.png 768w, https://www.tooltester.com/wp-content/uploads/2022/05/shopify-shipping-1200x797.png 1200w, https://www.tooltester.com/wp-content/uploads/2022/05/shopify-shipping-271x180.png 271w" sizes="(max-width: 1400px) 100vw, 1400px" /></p> <p style="text-align: center;"><em>Shopify Basic includes Shopify Shipping for big discounts with major carriers</em></p> <p>Shopify Basic comes with all the features in Shopify Starter. Plus a load more features to help you sell your products, including:</p> <ul> <li>A mobile responsive website with over 90 themes (including 17 free ones) to choose from</li> <li>Unlimited products, up to 4 inventory locations, 2 staff accounts and 24/7 customer support</li> <li>The ability to give customers Gift Cards and Discount Codes and send them Abandoned Cart Recovery emails</li> <li><strong>Express, “one-click” checkout</strong> functionality (customers don’t have to enter their details if they’ve bought from a Shopify store before)</li> <li>Basic reporting, to help you monitor and analyze your store’s performance</li> <li><strong>Shopify Shipping</strong> offers real-time shipping rates, big discounts from the major carriers and the ability to print shipping labels in bulk</li> <li>Shopify POS Lite allows you to easily integrate online and offline sales</li> <li>Lots of drop-shipping integrations</li> <li><strong>Shopify Marketplace</strong> allows you to easily sell in multiple currencies and languages</li> </ul> <p>With Shopify Basic, you will pay <strong>2.9% plus 30¢ per transaction</strong> if you use Shopify Payments to process card payments, and a <strong>2% transaction fee</strong> on top of your alternative processor’s fees if you don’t use Shopify Payments.</p> <p>These fees are significantly lower than you would with the Shopify Starter plan. However, they remain a little bit higher than you will pay on the more expensive Shopify pricing plans.</p> <p>Plus, of course, you won’t get some of the more advanced features with Shopify Basic, that you do get with the higher pricing plans (more on this below).</p> <h4><a id="post-118509-_aak3uy4gju78"></a>When to choose the Shopify Basic plan</h4> <ul> <li>If you <strong>don’t already have a website</strong></li> <li>If you want a fully functional stand-alone store, on a budget</li> <li>If you don’t need the more advanced features in the more expensive plans</li> <li>If <strong>you’re not selling at high volume</strong> (where the higher transaction rates might become an issue)</li> </ul> <h4><a id="post-118509-_i8xajgxwa6ci"></a>When to avoid the Shopify Basic plan</h4> <ul> <li>If you need more than 2 staff accounts or more than 4 inventory locations</li> <li>If you <strong>need advanced reporting functionality</strong></li> <li>If you need bigger (and more flexible) shipping discounts or don’t qualify for Shopify Shipping</li> <li>If you want to automate certain processes within your store</li> </ul> <h3><a id="post-118509-_s7rp5in3wwu"></a>“Shopify” Plan</h3> <p>The confusingly named “Shopify” plan <strong>costs $79 a month</strong> and is the next step up from the Shopify Basic plan.</p> <p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-101487" src="https://www.tooltester.com/wp-content/uploads/2022/05/shopify-automated-collections.png" alt="Shopify Automated Collections" width="1400" height="944" srcset="https://www.tooltester.com/wp-content/uploads/2022/05/shopify-automated-collections.png 1400w, https://www.tooltester.com/wp-content/uploads/2022/05/shopify-automated-collections-300x202.png 300w, https://www.tooltester.com/wp-content/uploads/2022/05/shopify-automated-collections-1024x690.png 1024w, https://www.tooltester.com/wp-content/uploads/2022/05/shopify-automated-collections-768x518.png 768w, https://www.tooltester.com/wp-content/uploads/2022/05/shopify-automated-collections-1200x809.png 1200w, https://www.tooltester.com/wp-content/uploads/2022/05/shopify-automated-collections-267x180.png 267w" sizes="(max-width: 1400px) 100vw, 1400px" /></p> <p style="text-align: center;"><em>Shopify’s “Shopify” plan includes the ability to automate certain tasks</em></p> <p>The “Shopify” plan gives you all the functionality of the Shopify Basic plan, plus a few more advanced features, including:</p> <ul> <li>Up to 5 inventory locations and 5 staff accounts</li> <li>More <a href="https://www.tooltester.com/out/shopify-reports-pricing">advanced reporting</a> (orders, sales, profits, customers etc)</li> <li>Automation of certain tasks (e.g. order more stock when inventory is low, notify customers when wishlist items are back in stock etc)</li> <li><strong>Bigger shipping discounts</strong>, shipping discounts by size and weight, and up to $200 shipping insurance</li> <li>Reduced card processing fees and transaction fees</li> </ul> <p>With the “Shopify” plan, you will pay <strong>2.6% plus 30¢ per transaction</strong> if you use Shopify Payments to process card payments, and a <strong>1% transaction fee</strong> on top of your alternative processor’s fees if you don’t use Shopify Payments.</p> <p>While the card processing fees are only 0.3% less than the Shopify Basic plan, if your store does high volumes of sales, it can make a big difference to how much you’ll pay (use the calculator above to test this out).</p> <p>And since the transaction fee (when you don’t use Shopify Payments), is half of what you would pay under the Shopify Basic plan, the “Shopify” plan could be <strong>a good option if you are unable or unwilling to use Shopify Payments</strong>.</p> <h4><a id="post-118509-_4gdhcykhlx3d"></a>When to choose the “Shopify” plan</h4> <ul> <li>If your high sales volumes make the lower fees more economical than the Basic plan</li> <li>If you need more<strong> advanced reporting features</strong> than the Basic plan provides</li> <li>If you value automation functionality</li> <li>If you’d benefit from Shipping discounts based on weight and size or shipping insurance</li> </ul> <h4><a id="post-118509-_2op0stg6vy0t"></a>When to avoid the “Shopify” plan</h4> <ul> <li>If you need more than 5 staff accounts or more than 5 inventory locations</li> <li>If you’d benefit from advanced shipping features but don’t qualify for Shopify Shipping</li> <li>If you need even more advanced reporting functionality</li> <li>If you sell internationally and <strong>would like to estimate and collect tax and duties at checkout</strong></li> </ul> <h3><a id="post-118509-_beimj1adko98"></a>Shopify Advanced Plan</h3> <p>Shopify Advanced <strong>costs $299 per month</strong>, which is a big step-up in price from the “Shopify” plan.</p> <p><img loading="lazy" decoding="async" class="aligncenter wp-image-77500 size-full" src="https://www.tooltester.com/wp-content/uploads/2017/09/shopify-reports-mar-2021.png" alt="Shopify reports comparison" width="700" height="653" srcset="https://www.tooltester.com/wp-content/uploads/2017/09/shopify-reports-mar-2021.png 700w, https://www.tooltester.com/wp-content/uploads/2017/09/shopify-reports-mar-2021-300x280.png 300w, https://www.tooltester.com/wp-content/uploads/2017/09/shopify-reports-mar-2021-193x180.png 193w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p style="text-align: center;"><em>Shopify Advanced has the most extensive reporting features</em></p> <p>The Shopify Advanced plan will give you all the functionality and features of the “Shopify” plan, plus a few extra features:</p> <ul> <li>Up to 8 inventory locations and 15 staff accounts</li> <li>Even more advanced reporting functionality (custom reports and filters)</li> <li>Real time shipping rates outside of Shopify Shipping (useful if you don’t qualify for, or use a carrier not supported by Shopify Shipping)</li> <li><strong>Automatic import tax and duty calculation and collection</strong> for international shipments</li> <li>Reduced card processing fees and transaction fees</li> </ul> <p>With the Shopify Advanced plan, you will pay <strong>2.5% plus 30¢ per transaction</strong> if you use Shopify Payments to process card payments, and a <strong>0.5% transaction fee</strong> on top of your alternative processor’s fees if you don’t use Shopify Payments.</p> <p>Whether the lower fees make up for the significantly higher monthly cost of the Advanced plan over the “Shopify” plan, will again depend on what sort of sales volumes your store does and the costs of each transaction.</p> <p>Once again, the calculator at the top of the page can help you work that out.</p> <h4><a id="post-118509-_a26uzro4rws7"></a>When to choose the Shopify Advanced plan</h4> <ul> <li>If your high sales volumes make the lower fees more economical than the “Shopify” plan</li> <li>If you need super advanced reporting features</li> <li>If you <strong>don’t qualify for Shopify Shipping</strong></li> <li>If you sell internationally and would benefit from automatic import tax calculations and collections</li> </ul> <h4><a id="post-118509-_n5o3otu2k55m"></a>When to avoid the Shopify Advanced plan</h4> <ul> <li>If the extra features are not worth the significant hike in price</li> <li>If you <strong>need a bespoke plan and custom support</strong></li> </ul> <h3><a id="post-118509-_ie1q9ku13sip"></a>Shopify Plus Plan</h3> <p>The Shopify Plus plan sits slightly apart from the other Shopify pricing plans. It is aimed squarely at larger, “enterprise” level businesses and is priced accordingly.</p> <p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-104766" src="https://www.tooltester.com/wp-content/uploads/2022/06/shopify-plus-checkout-customization.png" alt="Shopify Plus checkout customization" width="1400" height="788" srcset="https://www.tooltester.com/wp-content/uploads/2022/06/shopify-plus-checkout-customization.png 1400w, https://www.tooltester.com/wp-content/uploads/2022/06/shopify-plus-checkout-customization-300x169.png 300w, https://www.tooltester.com/wp-content/uploads/2022/06/shopify-plus-checkout-customization-1024x576.png 1024w, https://www.tooltester.com/wp-content/uploads/2022/06/shopify-plus-checkout-customization-768x432.png 768w, https://www.tooltester.com/wp-content/uploads/2022/06/shopify-plus-checkout-customization-1200x675.png 1200w" sizes="(max-width: 1400px) 100vw, 1400px" /></p> <p style="text-align: center;"><em>Shopify Plus gives you complete control over checkout customization</em></p> <p><a href="https://www.tooltester.com/en/reviews/shopify/plus/">Shopify Plus</a> <strong>costs at least $2,000 per month</strong> for the standard setup. But if you need a more complex setup and support, it will cost more, with <strong>prices set at a negotiated percentage of monthly sales</strong>.</p> <p>The Shopify Plus plan will give you everything you get in the Shopify Advanced plan, plus a whole load of bespoke features, personalized to meet your specific business needs:</p> <ul> <li>Up to 20 inventory locations and unlimited staff accounts</li> <li>More <strong>advanced checkout customization</strong> (branding, layout, design, offers, discounts)</li> <li>More automation (e.g. automatic event scheduling using Shopify Launchpad)</li> <li><strong>Dedicated customer support</strong> (you’ll get a Launch Manager, a Merchant Success Manager, and a Solutions Engineer)</li> <li>Dedicated areas and features for wholesale and B2B customers</li> <li>Infinitely scalable performance (so you can deal with enormous traffic numbers)</li> <li><strong>Multiple stores</strong> (create up to 9 extra “expansion” stores, e.g. for other locations or countries)</li> <li>Extra POS features (Shopify POS Pro is free, on the other plans you will pay for this)</li> <li>Create “sandbox” stores for testing features and technology before going live</li> <li>Access to Shopify Plus exclusive apps (e.g. Transporter, Bulk Account Inviter)</li> <li>Additional API calls (to improve performance and app complexity)</li> </ul> <p>With the Shopify Plus plan, you will pay <strong>2.15% plus 30¢ per transaction</strong> if you use Shopify Payments to process card payments, and a <strong>0.15% transaction fee</strong> on top of your alternative processor’s fees if you don’t use Shopify Payments.</p> <p>Even considering these reduced fees (compared to Shopify Advanced), you would <strong>need to be doing huge numbers of sales to make up for the extra cost</strong> of Shopify Plus. But of course, Shopify Plus is aimed at stores that are doing huge numbers of sales!</p> <p>Check out our full review of Shopify Plus or contact Shopify directly to discuss your specific needs and <a href="https://www.tooltester.com/out/shopify-plus-pricing">get a personalized quote</a>.</p> <h4><a id="post-118509-_f0qgdlncfah6"></a>When to choose the Shopify Plus plan</h4> <ul> <li>If your sales volume will justify the $2000+ per month tariff, and you need bespoke features and/or the ultimate in technological performance</li> </ul> <h4><a id="post-118509-_8h9zpre2r71a"></a>When to avoid the Shopify Advanced plan</h4> <ul> <li>If the significant extra cost doesn’t justify the extra features!</li> </ul> <h2><a id="post-118509-_n21w9a9hce75"></a>Which Shopify Pricing Plan should you choose?</h2> <p>It should be pretty easy to know if the Shopify Starter or the Shopify Plus plans are the right choice for you.</p> <p><strong>If you already have a website</strong>, you don’t want to sell through a website, or you’re not ready to make the commitment to a proper Shopify store, then the <strong>Starter plan</strong> is probably the best place to start. <strong>You can always upgrade later.</strong></p> <p>Equally, if you’re running an <strong>enterprise level business</strong> that will generate enormous amounts of traffic, make vast numbers of transactions and generate huge amounts of money, with all the strategic and technical complications that will involve, then <strong>Shopify Plus</strong> is a good bet.</p> <p>However, when it comes to choosing between Basic, “Shopify” and Advanced, it may not be such as straightforward choice. There isn’t a massive difference in the feature sets between the three tariffs, for example.</p> <p><strong>Advanced reporting</strong> is probably the biggest feature advantage that the <strong>“Shopify” plan</strong> has over the Basic plan.</p> <p>And the <strong>automatic import tax calculation and collection</strong> could be the biggest feature advantage that the <strong>Advanced plan</strong> has over the “Shopify” plan, if you do a lot of international business.</p> <p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-98827" src="https://www.tooltester.com/wp-content/uploads/2022/04/shopify-app-store.png" alt="shopify app store" width="700" height="331" srcset="https://www.tooltester.com/wp-content/uploads/2022/04/shopify-app-store.png 700w, https://www.tooltester.com/wp-content/uploads/2022/04/shopify-app-store-300x142.png 300w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p style="text-align: center;"><em>Use to Shopify App Store to add any missing functionality to your chosen plan</em></p> <p>But you can nearly always use an app to add whatever functionality you’re missing in your existing plan, without upgrading.</p> <p>So in the end it will probably come down to <strong>whichever pricing plan makes economic sense</strong>. And that will depend on the number of transactions you do and the value of those transactions.</p> <p>If you <strong>use the calculator at the top of the page</strong>, you will at least get some idea of what you will pay on each plan, depending on the sales volume and value your store does and the payment processing option you choose.</p> <p>This should then make it a bit easier to make an informed decision between the pricing plans!</p> <h2><a id="post-118509-_bpktvqptij6i"></a>Shopify Pricing: Monthly vs Annual vs Biennial Plans</h2> <p>Shopify offers a <strong>discount of 10%</strong> if you’re prepared to pay for a year in advance.</p> <p>You can see what this means in real numbers in the calculator at the top of the page. Or check out the summary table below.</p> <table class="tablepress"> <thead> <tr> <th>Shopify Pricing Plan</th> <th>Price per month for Monthly billing</th> <th>Price per month for Annual billing</th> </tr> <tr> <th>Basic</th> <th>$39</th> <th>$29</th> </tr> <tr> <th>“Shopify”</th> <th>$105</th> <th>$79</th> </tr> <tr> <th>Advanced</th> <th>$399</th> <th>$299 </th> </tr> </thead> </table> <p>Don’t forget though that if you choose to pay annually, you will have to pay a considerable lump sum in advance every year or two. Especially if you’re on Shopify Advanced.</p> <table class="tablepress"> <thead> <tr> <th>Shopify Pricing Plan</th> <th>Upfront Monthly cost</th> <th>Upfront Annual cost</th> </tr> <tr> <th>Basic</th> <th>$39</th> <th>$312</th> </tr> <tr> <th>“Shopify”</th> <th>$105</th> <th>$852</th> </tr> <tr> <th>Advanced</th> <th>$399</th> <th>$3,192</th> </tr> </thead> </table> <p>Paying annually makes sense in the long run. However, don’t commit to this until you’re sure that Shopify is the right ecommerce platform for you, as if you decide to cancel your subscription, you won’t get a refund!</p> <p>Note: if you’re on the Basic and “Shopify” pricing plans, upgrading to annual payment will also entitle you to <strong>third-party carrier rates for shipping</strong> – something that’s normally only available on the Advanced and Plus plans. To redeem this, you’ll just need to get in touch with Shopify support.</p> <h2><a id="post-118509-_mj6wudritkbr"></a>Shopify Transaction Fees: the Good, the Bad and the Ugly</h2> <p>As we’ve already discussed, in order to take card payments through an ecommerce store, you will need to use a card payment processer. And every card payment processer charges a fee per transaction for this service.</p> <h3><a id="post-118509-_e1yclsyp7by"></a>Shopify Payments</h3> <p>Unlike other ecommerce platforms, Shopify has created <strong>their own card payment processing service</strong> (in association with Stripe), which they call Shopify Payments.</p> <p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-101495" src="https://www.tooltester.com/wp-content/uploads/2022/05/shopify-payments.png" alt="Shopify Payments" width="1400" height="1082" srcset="https://www.tooltester.com/wp-content/uploads/2022/05/shopify-payments.png 1400w, https://www.tooltester.com/wp-content/uploads/2022/05/shopify-payments-300x232.png 300w, https://www.tooltester.com/wp-content/uploads/2022/05/shopify-payments-1024x791.png 1024w, https://www.tooltester.com/wp-content/uploads/2022/05/shopify-payments-768x594.png 768w, https://www.tooltester.com/wp-content/uploads/2022/05/shopify-payments-1200x927.png 1200w, https://www.tooltester.com/wp-content/uploads/2022/05/shopify-payments-233x180.png 233w" sizes="(max-width: 1400px) 100vw, 1400px" /></p> <p style="text-align: center;"><em>Shopify Payments is Shopify’s own card payment processor</em></p> <p>Shopify Payments offers <strong>very competitive rates</strong>, which get even better as you move up the different pricing plans. In fact they are <strong>nearly always better than the alternative payment processors</strong>.</p> <p>However, <strong>not everyone is eligible</strong> for Shopify Payments.</p> <p>Shopify Payments is <strong>only available in certain countries</strong>, which at the time of writing were as follows (in alphabetical order):</p> <ul> <li>Australia</li> <li>Austria</li> <li>Belgium</li> <li>Canada</li> <li>Denmark</li> <li>Czechia</li> <li>Finland</li> <li>France</li> <li>Germany</li> <li>Hong Kong SAR</li> <li>Ireland</li> <li>Italy</li> <li>Japan</li> <li>Netherlands</li> <li>New Zealand</li> <li>Portugal</li> <li>Singapore</li> <li>Spain</li> <li>Sweden</li> <li>Switzerland</li> <li>United Kingdom</li> <li>United States</li> </ul> <p>The list of eligible countries is growing all the time, and for the most up-to-date version, <a href="https://www.tooltester.com/out/shopify-payments-countries">check the Shopify website</a>. However: if you’re not on the list, <strong>you won’t be able to use Shopify Payments</strong> for the moment.</p> <p>There is also a long list of <strong>business types that are prohibited from using Shopify Payments</strong>. It’s too long and detailed to publish here (see “Prohibited Businesses” in the <a href="https://www.shopify.com/legal/terms-payments-us">Shopify Payments Terms</a> page for the full list).</p> <p>But they include:</p> <ul> <li>Many financial and professional services</li> <li>Adult services and products</li> <li>Cannabis, e-cigarette and drug related products</li> <li>Businesses considered “high risk”</li> </ul> <p>If you run a business that Shopify considers to be in the prohibited list, then again: <strong>you won’t be able to use Shopify Payments</strong>.</p> <p><strong>Why is this important?</strong></p> <p>Because if you are unable or unwilling to use Shopify Payments and decide to go with another payment processor (eg Square), not only will you pay their fees, but Shopify will also charge you an <strong>extra transaction fee</strong> on every purchase made through your store.</p> <p>Shopify is the only ecommerce platform (other than <a href="https://www.tooltester.com/en/reviews/squarespace-review/ecommerce/">Squarespace Ecommerce</a>) to impose transaction fees in this way. However, <strong>it’s not the only ecommerce to impose extra costs on merchants</strong>.</p> <p>For example, although neither impose transaction fees, BigCommerce will force you onto a higher tariff if your store exceeds certain monthly revenues, and Volusion forces you to pay for extra bandwidth if you exceed certain limits.</p> <h3><a id="post-118509-_osa2dz1zy1po"></a>How to avoid Shopify Transaction Fees</h3> <p>The only way to avoid paying Shopify transaction fees is to <strong>use Shopify Payments</strong> as your card payment processor.</p> <p><strong>I can’t think of any major reasons not to use Shopify Payments</strong> though, to be honest.</p> <p>The payment processing fees are usually more competitive than the alternatives, set up is immediate and hassle-free, and everything is conveniently managed through your Shopify interface.</p> <p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-49833" src="https://www.tooltester.com/wp-content/uploads/2019/04/shopify-payments-and-paypal.png" alt="shopify payments and paypal" width="700" height="404" srcset="https://www.tooltester.com/wp-content/uploads/2019/04/shopify-payments-and-paypal.png 700w, https://www.tooltester.com/wp-content/uploads/2019/04/shopify-payments-and-paypal-300x173.png 300w, https://www.tooltester.com/wp-content/uploads/2019/04/shopify-payments-and-paypal-210x120.png 210w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p style="text-align: center;"><em>No transaction fees on PayPal purchases if you also use Shopify Payments!</em></p> <p>Also note: if you <a href="https://www.tooltester.com/out/shopify-payments-paypal">add PayPal as a payment option</a> alongside Shopify Payments, if a customer pays through PayPal, <strong>you won’t pay a transaction fee</strong>. Whereas, if you add PayPal without offering Shopify Payments alongside it, you will be charged a transaction fee. Another reason to use Shopify Payments!</p> <p>However, if you can’t use Shopify Payments, make sure you use the calculator above to see what you will pay once card processing fees and transaction fees are added to your monthly tariff.</p> <p>It may well be that there are better ecommerce platforms for your specific needs in this case.</p> <h2><a id="post-118509-_lispu89kv5xd"></a>Additional Shopify Costs</h2> <p>Apart from the monthly tariffs, the card processing fees (and possibly the transaction fees), there are few other costs to consider when thinking about how much you will pay to use Shopify.</p> <h3><a id="post-118509-_n2tngstjg8wv"></a>Domain ($13 – $37 per year)</h3> <p>You <strong>won’t get your own domain name</strong> when you first set up a Shopify account. Instead, your store’s web address will look something like this: “nameofyourstore.myshopify.com”. And this will work just fine.</p> <p>But for branding and to build trust with your customers, you’ll almost certainly want to replace that with your own domain name.</p> <p>You can <strong>buy a domain name directly through Shopify</strong>, with <strong>prices starting at $14</strong>. Bear in mind that you will need to pay that amount every year to renew your domain and maintain ownership.</p> <p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-57085" src="https://www.tooltester.com/wp-content/uploads/2019/10/domainname.jpg" alt="domainname" width="728" height="107" srcset="https://www.tooltester.com/wp-content/uploads/2019/10/domainname.jpg 728w, https://www.tooltester.com/wp-content/uploads/2019/10/domainname-300x44.jpg 300w" sizes="(max-width: 728px) 100vw, 728px" /> <img loading="lazy" decoding="async" class="aligncenter wp-image-118545 size-content-medium" src="https://www.tooltester.com/wp-content/uploads/2022/11/shopify-domain-names-780x317.png" alt="Shopify domain name" width="780" height="317" srcset="https://www.tooltester.com/wp-content/uploads/2022/11/shopify-domain-names-780x317.png 780w, https://www.tooltester.com/wp-content/uploads/2022/11/shopify-domain-names-300x122.png 300w, https://www.tooltester.com/wp-content/uploads/2022/11/shopify-domain-names-1024x416.png 1024w, https://www.tooltester.com/wp-content/uploads/2022/11/shopify-domain-names-768x312.png 768w, https://www.tooltester.com/wp-content/uploads/2022/11/shopify-domain-names-1536x624.png 1536w, https://www.tooltester.com/wp-content/uploads/2022/11/shopify-domain-names-2048x832.png 2048w, https://www.tooltester.com/wp-content/uploads/2022/11/shopify-domain-names-1200x488.png 1200w, https://www.tooltester.com/wp-content/uploads/2022/11/shopify-domain-names-1231x500.png 1231w, https://www.tooltester.com/wp-content/uploads/2022/11/shopify-domain-names-450x183.png 450w, https://www.tooltester.com/wp-content/uploads/2022/11/shopify-domain-names-1560x634.png 1560w" sizes="(max-width: 780px) 100vw, 780px" /></p> <p style="text-align: center;"><em>You will need to pay extra for a domain name for your Shopify store</em></p> <p>If you can be bothered to shop around you will usually find cheaper domains at external domain name registrars such as <a href="https://www.tooltester.com/out/namecheap">Namecheap</a>, GoDaddy etc. However, you will have to balance the saving against the extra hassle of setting it up.</p> <p>Even if buy the domain name through Shopify, you still own the domain name. If you decide to leave Shopify but want to keep the domain name, you can easily transfer it to another registrar.</p> <h3><a id="post-118509-_gdmp1pygxn1t"></a>Email Hosting ($0 – $59 per month)</h3> <p>Although web hosting is included for free in all Shopify plans (except Starter), email hosting is not. This means that <strong>if you want to send emails from your store’s domain name</strong>, you’ll need to install an app.</p> <p>Shopify provide their own app, the cleverly named <strong>“Shopify Email”</strong>. The app is free to install, and you can <strong>send up to 10,000 manual or automated emails per month for free!</strong> And for each additional email after that you’ll only pay $0.001 (so that’s $1 per 1000).</p> <p><img loading="lazy" decoding="async" class="aligncenter wp-image-118553 size-content-medium" src="https://www.tooltester.com/wp-content/uploads/2022/11/shopify-email-app-780x285.png" alt="Shopify Email App" width="780" height="285" srcset="https://www.tooltester.com/wp-content/uploads/2022/11/shopify-email-app-780x285.png 780w, https://www.tooltester.com/wp-content/uploads/2022/11/shopify-email-app-300x109.png 300w, https://www.tooltester.com/wp-content/uploads/2022/11/shopify-email-app-1024x374.png 1024w, https://www.tooltester.com/wp-content/uploads/2022/11/shopify-email-app-768x280.png 768w, https://www.tooltester.com/wp-content/uploads/2022/11/shopify-email-app-1536x561.png 1536w, https://www.tooltester.com/wp-content/uploads/2022/11/shopify-email-app-2048x747.png 2048w, https://www.tooltester.com/wp-content/uploads/2022/11/shopify-email-app-1200x438.png 1200w, https://www.tooltester.com/wp-content/uploads/2022/11/shopify-email-app-1370x500.png 1370w, https://www.tooltester.com/wp-content/uploads/2022/11/shopify-email-app-450x164.png 450w, https://www.tooltester.com/wp-content/uploads/2022/11/shopify-email-app-1560x569.png 1560w" sizes="(max-width: 780px) 100vw, 780px" /></p> <p style="text-align: center;"><em>Shopify Email App</em></p> <p>There are other email apps in the Shopify app store (more on this next). And many of these also include a free tier. But Shopify Email provides such a wide range of features for such a reasonable price, it’s probably the best place to start in most cases.</p> <h3><a id="post-118509-_dda7rleih337"></a>Apps ($0 – $2,000 per month)</h3> <p>Shopify comes with tons of features included. But sometimes you may find that you need a particular functionality that’s not included in your plan. That’s where the <strong>Shopify App Store</strong> comes in.</p> <p>The Shopify App Store contains over <strong>7,000 apps, over 4,000 of which have a free plan</strong>. Many of the free plans have limited functionality, which allows you to test how well they work and then move up to a paid plan if they do!</p> <p><img loading="lazy" decoding="async" class="aligncenter wp-image-112562 size-full" src="https://www.tooltester.com/wp-content/uploads/2022/09/15-shopify-print-apps.png" alt="shopify print on demand apps" width="1400" height="772" srcset="https://www.tooltester.com/wp-content/uploads/2022/09/15-shopify-print-apps.png 1400w, https://www.tooltester.com/wp-content/uploads/2022/09/15-shopify-print-apps-300x165.png 300w, https://www.tooltester.com/wp-content/uploads/2022/09/15-shopify-print-apps-1024x565.png 1024w, https://www.tooltester.com/wp-content/uploads/2022/09/15-shopify-print-apps-768x423.png 768w, https://www.tooltester.com/wp-content/uploads/2022/09/15-shopify-print-apps-1200x662.png 1200w, https://www.tooltester.com/wp-content/uploads/2022/09/15-shopify-print-apps-907x500.png 907w" sizes="(max-width: 1400px) 100vw, 1400px" /></p> <p style="text-align: center;"><em>There is an app for everything in the Shopify App Store!</em></p> <p>Most of the paid apps work on a monthly subscription model (rather than a one-off fee). And they can range in price from <strong>as little $6 per month</strong> to <a href="https://apps.shopify.com/shiphero">almost $2,000 per month</a>!</p> <p>While most of the apps are much closer to $6 per month than $2,000, it doesn’t take very many subscriptions to significantly increase your monthly costs, especially when you’re just starting out.</p> <p>So it’s definitely a good idea to check which features are not included in the Shopify plans, and then check the prices of the apps that will provide these features. We go over Shopify’s features in much more detail in the full <a href="https://www.tooltester.com/en/reviews/shopify/">Shopify review</a>.</p> <p>Also: <a href="https://www.tooltester.com/en/best-ecommerce-website-builder/">different ecommerce website builders</a>, offer <strong>different core functionalities</strong>, so if you’re trying to decide between two platforms, bear in mind that you might need to spend extra on an app on one platform to get functionality that’s included for free on another.</p> <p>For example, BigCommerce is traditionally thought of as being more feature rich, “out of the box”, than Shopify. While that may have been the case in the past, I think that Shopfiy has made so much progress recently (eg <a href="https://www.tooltester.com/out/shopify-markets">Shopify Markets</a>), that it’s not strictly true now.</p> <p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-95897" src="https://www.tooltester.com/wp-content/uploads/2022/04/bigcommerce-app-store-big.png" alt="BigCommerce App Store" width="2000" height="1162" srcset="https://www.tooltester.com/wp-content/uploads/2022/04/bigcommerce-app-store-big.png 2000w, https://www.tooltester.com/wp-content/uploads/2022/04/bigcommerce-app-store-big-300x174.png 300w, https://www.tooltester.com/wp-content/uploads/2022/04/bigcommerce-app-store-big-1024x595.png 1024w, https://www.tooltester.com/wp-content/uploads/2022/04/bigcommerce-app-store-big-768x446.png 768w, https://www.tooltester.com/wp-content/uploads/2022/04/bigcommerce-app-store-big-1536x892.png 1536w, https://www.tooltester.com/wp-content/uploads/2022/04/bigcommerce-app-store-big-1200x697.png 1200w" sizes="(max-width: 2000px) 100vw, 2000px" /></p> <p style="text-align: center;"><em>BigCommerce has less apps but more core features</em></p> <p>However, there are still definitely features included in BigCommerce plans that are not included in Shopify plans. And vice versa. The <strong>monthly cost</strong> of an app to make up that functionality <strong>may make the difference</strong> when you’re trying to choose between the two plan.</p> <p>We talk about the difference in core functionalities and the apps that you will need to use to make up for that difference in our <a href="https://www.tooltester.com/en/blog/shopify-vs-bigcommerce/">Shopify vs BigCommerce article</a>. You can all read a full <a href="https://www.tooltester.com/en/reviews/bigcommerce/">BigCommerce review</a> and a detailed article on <a href="https://www.tooltester.com/en/reviews/bigcommerce/bigcommerce-pricing/">BigCommerce pricing</a>.</p> <h3><a id="post-118509-_k29s2sd4l8zt"></a>Website Theme ($0 – $350)</h3> <p>A theme is a template that defines the look and feel of your Shopify website. Shopify have their own <a href="https://themes.shopify.com/">Shopify Theme Store</a>, with 105 distinct themes to choose from (11 of which are completely free).</p> <p>Of the other 94 themes, the prices range from $100 to $350, although <strong>most of them are between $200 and $300</strong>.</p> <p>The <a href="https://www.tooltester.com/en/blog/free-shopify-themes/">free Shopify themes</a> are really nice and if you’re trying to save a bit of money when you’re just starting out, then they are a great option. They look modern and professional, and all work well on mobile devices.</p> <p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-112492" src="https://www.tooltester.com/wp-content/uploads/2022/09/5-shopify-themes.png" alt="shopify themes" width="1400" height="967" srcset="https://www.tooltester.com/wp-content/uploads/2022/09/5-shopify-themes.png 1400w, https://www.tooltester.com/wp-content/uploads/2022/09/5-shopify-themes-300x207.png 300w, https://www.tooltester.com/wp-content/uploads/2022/09/5-shopify-themes-1024x707.png 1024w, https://www.tooltester.com/wp-content/uploads/2022/09/5-shopify-themes-768x530.png 768w, https://www.tooltester.com/wp-content/uploads/2022/09/5-shopify-themes-1200x829.png 1200w, https://www.tooltester.com/wp-content/uploads/2022/09/5-shopify-themes-261x180.png 261w, https://www.tooltester.com/wp-content/uploads/2022/09/5-shopify-themes-724x500.png 724w" sizes="(max-width: 1400px) 100vw, 1400px" /></p> <p style="text-align: center;"><em>There are great free and premium options in the Shopify Theme Store</em></p> <p>Once you start to grow your brand, you may want to upgrade it to something more unique. You can either choose one of the premium themes, or go to a third party theme marketplace such as <a href="https://www.tooltester.com/out/themeforest-shopify">ThemeForest</a>, where Shopify themes are <strong>available from $50</strong>.</p> <p>You could even hire a Shopify expert to create your own custom theme. However, bear in mind that the cost of a bespoke theme will run into the <strong>thousands of dollars!</strong></p> <h3><a id="post-118509-_8glnu2q0m16v"></a>Shopify POS (Point Of Sale) ($0 – $89 per month)</h3> <p>All plans (except Shopify Starter), include Shopify POS Lite, which lets you accept payments and manage orders in person and integrate them with your Shopify backend, <a href="https://www.tooltester.com/out/shopify-pos-app">via iOS and Android devices</a>.</p> <p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-77484" src="https://www.tooltester.com/wp-content/uploads/2017/09/shopify-review-pos-app.png" alt="Shopify POS app" width="719" height="430" srcset="https://www.tooltester.com/wp-content/uploads/2017/09/shopify-review-pos-app.png 719w, https://www.tooltester.com/wp-content/uploads/2017/09/shopify-review-pos-app-300x180.png 300w" sizes="(max-width: 719px) 100vw, 719px" /></p> <p style="text-align: center;"><em>The Shopify POS app</em></p> <p>There is <a href="https://www.tooltester.com/out/shopify-charges-offline">no additional charge for this feature</a>. However, <strong>you will need to spend $49</strong> on a <a href="https://help.shopify.com/en/manual/sell-in-person/hardware/card-readers">Shopify card reader</a>, and there are several other optional hardware accessories available to buy in the Shopify Hardware Store.</p> <p>Shopify transaction fees aren’t applied to POS orders (which is great news!). And although credit card fees are charged (with the fees varying according to which Shopify pricing plan you’re on), the fees are lower than for online purchases:</p> <table class="tablepress"> <thead> <tr> <th></th> <th>Basic</th> <th>“Shopify”</th> <th>Advanced</th> </tr> <tr> <th>Online credit card fees</th> <th>2.9% + 30¢ USD</th> <th>2.6% + 30¢ USD</th> <th>2.4% + 30¢ USD</th> </tr> <tr> <th>Offline credit card fees</th> <th>2.7% + 0¢ USD</th> <th>2.5% + 0¢ USD</th> <th>2.4% + 0¢ USD</th> </tr> </thead> </table> <p>Note: if you’re located outside of the US, Canada, UK, Ireland, New Zealand, or Australia, <strong>you won’t be able to use Shopify’s own hardware</strong> and will need to integrate third party options to accept payments (<a href="https://help.shopify.com/en/manual/sell-in-person/hardware/card-readers">more information on Shopify POS card readers</a> here).</p> <p>If you need advanced POS features such as in-store pickups, product exchanges, staff permissions and smart inventory management, you can upgrade to the Shopify POS Pro plan, <strong>which costs $89/month</strong> for each retail location (regardless of whichever Shopify plan you’re on).</p> <p>You can compare the features of <a href="https://www.tooltester.com/out/shopify-pos-pro-lite">Shopify POS Lite vs Pro</a> in full.</p> <h3><a id="post-118509-_hcelyawfmipn"></a>Shopify Experts ($1000+)</h3> <p>Talking of experts, Shopify has a handy directory of certified <a href="https://www.tooltester.com/en/blog/shopify-experts/">Shopify Experts</a>, who can <strong>help you with anything to do with your Shopify store</strong>. This could be theme design and development.</p> <p>Or it could be <a href="https://www.tooltester.com/en/blog/shopify-marketing-strategies/">marketing</a>, resolving technical issues, or business strategy. Whatever it is. you need to bear in mind that expert help doesn’t come cheap, and you can <strong>expect to pay thousands rather than hundreds of dollars</strong>.</p> <h2><a id="post-118509-_o64conw2wp94"></a>Shopify Pricing: How to reduce your costs!</h2> <p>There are several steps you can take to reduce the overall price you’ll pay for your Shopify store.</p> <h3><a id="post-118509-_m8j7li9yr1lp"></a>1. Use Shopify Payments</h3> <p>If you <a href="https://www.tooltester.com/out/shopify-payments">use Shopify Payments</a> as your card payment processor, <strong>you won’t be charged transaction fees</strong> by Shopify, even when your customers use an alternative payment method such as PayPal.</p> <p>Depending on the number of transactions you do and your overall turnover, you may be able to save thousands of dollars. Use the calculator at the top of the page to get an idea of how much you could save!</p> <h3><a id="post-118509-_du9ttuu1njec"></a>2. Pay your Shopify Fees Annually or Biennially</h3> <p>If you choose to pay for your Shopify fees in one go, either a year in advance (annually), or two years in advance (biennially), rather than on a month by month basis, then <strong>you can save 10% and 20%</strong> respectively.</p> <p>Although this can mean paying a substantial amount upfront, this can amount to a significant overall saving. Use the calculator at the top of the page to work out exactly how much you would save.</p> <h3><a id="post-118509-_eybvlerdhx7z"></a>3. Purchase your domain name elsewhere</h3> <p>If you buy your domain name from somewhere else, you’ll <strong>usually be able to get it cheaper</strong> than buying it from Shopify.</p> <p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-52940" src="https://www.tooltester.com/wp-content/uploads/2019/06/register-your-blog-domain-with-namecheap.png" alt="register your blog domain with namecheap" width="700" height="315" srcset="https://www.tooltester.com/wp-content/uploads/2019/06/register-your-blog-domain-with-namecheap.png 700w, https://www.tooltester.com/wp-content/uploads/2019/06/register-your-blog-domain-with-namecheap-300x135.png 300w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p style="text-align: center;"><em>You can buy a cheaper domain name from somewhere like Namecheap!</em></p> <p>Admittedly, this won’t be a big saving! But you’ll have to pay to renew your domain every year. So over time it, the cost will add up over time.</p> <h2><a id="post-118509-_t60oevdeuyp9"></a>More Affordable Alternatives to Shopify</h2> <p>While I think that Shopify is great value for money and that there should be a plan to suit every budget, it’s definitely not the cheapest option. So if you want to explore more affordable alternatives to Shopify’s pricing plans, here are a few other ecommerce platforms to check out:</p> <h3><a id="post-118509-_fjcjmkkmvcb1"></a>Wix</h3> <p>This popular website builder offers some impressive features for opening an online store – abandoned cart reminders, integrations with Amazon and eBay, the ability to sell subscriptions, and the <a href="https://www.tooltester.com/out/wix-appmarket">Wix App Market</a>.</p> <p>The Wix Business Basic plan comes out slightly cheaper than Shopify Basic, too, at $20 per month. Wix doesn’t charge transaction fees in any of their plans. Plus, there’s also a free plan that lets you try Wix out before you commit.</p> <p>You can read more in our <a href="https://www.tooltester.com/en/reviews/wix-review/ecommerce/">Wix Ecommerce review</a>, or see our direct <a href="https://www.tooltester.com/en/blog/shopify-vs-wix/">Wix vs Shopify</a> comparison.</p> <h3><a id="post-118509-_l2j47to8dzx6"></a>Squarespace</h3> <p>Another popular website builder (thanks to its sleek templates and clout with creatives), Squarespace also has some great ecommerce features – the ability to sell services and subscriptions, versatile product descriptions, and customer logins.</p> <p>The cheapest Squarespace ecommerce plan, Squarespace Business, costs $17 per month, although a 3% transaction fee is also charged. You can read our full <a href="https://www.tooltester.com/en/reviews/squarespace-review/ecommerce/">Squarespace Ecommerce review</a> here.</p> <h3><a id="post-118509-_tdpcumhp0xdl"></a>Weebly</h3> <p>Since being acquired by digital payments company Square, Weebly has invested a massive amount of effort into improving its online store builder – so much so that it even launched a completely new ecommerce builder, Square Online.</p> <p>One great advantage of Weebly is its pricing – plans start at a very affordable 10€ per month for shopping carts. There are no additional transaction fees. Find out more about in our full <a href="https://www.tooltester.com/en/reviews/weebly-review/ecommerce/">Weebly review</a>.</p> <h3><a id="post-118509-_k0herkp21nl9"></a>Ecwid</h3> <p>While it’s not a hosted ecommerce platform like Shopify (or the alternatives listed above), Ecwid works well if you have an existing site that you want to start selling from – and what’s more, <a href="https://www.tooltester.com/en/blog/ecwid-vs-shopify/">is a lot more affordable</a>. In fact, there’s even a free plan that lets you sell up to 10 products.</p> <p>It also has a long list of great ecommerce features, such as multilingual stores, user ratings, and automated taxes (US only). Paid plans start at $15 per month. Read more in our <a href="https://www.tooltester.com/en/reviews/ecwid-review/">Ecwid review</a>.</p> <p>You can see our full list of <a href="https://www.tooltester.com/en/blog/shopify-alternatives/">Shopify alternatives</a> here.</p> <h2><a id="post-118509-_14ln2q4vkh8t"></a>Shopify Pricing Conclusion</h2> <p>I hope this article has helped you decide whether Shopify is right for you, and if it is, which of the Shopify pricing plans makes the most sense for the kind of store you want to open.</p> <p>We always <strong>recommend starting out with the free trial first</strong>, and then <strong>moving onto Shopify Starter or Basic on a monthly basis</strong> (so you can cancel any time).</p> <p>You can then <strong>upgrade</strong> to the Shopify or Advance plans if you need extra features such as selling internationally, advanced reports, or third-party carrier rates, or if you want to reduce your credit card fees!</p> <p>Once you’re sure you want to continue with Shopify, you can <strong>look at contracting an annual or 2-year subscription to save you in overall fees</strong>.</p> <p>And of course, if you can, always opt for Shopify Payments in order to remove the Shopify transaction fees.</p> <p>So, ready to give Shopify a go? <a href="https://www.tooltester.com/out/shopify-text-pricing">Try Shopify free for 3 days</a> (with no credit card required), after you can pay $1 a month for the first 3 months. If you’re still not sure, read our full <a href="https://www.tooltester.com/en/reviews/shopify/">Shopify review</a> next!</p> <h2>Shopify Online Shop Examples Websites</h2> <p>You can read <a href="https://www.tooltester.com/en/blog/shopify-examples/">what Shopify store owners think</a> of the platform, browse some <a href="https://www.tooltester.com/en/blog/shopify-sneaker-sites/">Shopify sneaker sites</a>, or click on the images below to see what the front end of some real life Shopify sites look like!</p> <style type="text/css"> #gallery-1 { margin: auto; } #gallery-1 .gallery-item { float: left; margin-top: 10px; text-align: center; width: 33%; } #gallery-1 img { border: 2px solid #cfcfcf; } #gallery-1 .gallery-caption { margin-left: 0; } /* see gallery_shortcode() in wp-includes/media.php */ </style> <div id='gallery-1' class='gallery galleryid-13455 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'> <dt class='gallery-icon landscape'> <a href='https://www.tooltester.com/wp-content/uploads/2021/12/shopify-allbirds.png'><img width="150" height="150" src="https://www.tooltester.com/wp-content/uploads/2021/12/shopify-allbirds-150x150.png" class="attachment-thumbnail size-thumbnail" alt="allbirds" aria-describedby="gallery-1-88122" decoding="async" loading="lazy" srcset="https://www.tooltester.com/wp-content/uploads/2021/12/shopify-allbirds-150x150.png 150w, https://www.tooltester.com/wp-content/uploads/2021/12/shopify-allbirds-170x170.png 170w, https://www.tooltester.com/wp-content/uploads/2021/12/shopify-allbirds-160x160.png 160w" sizes="(max-width: 150px) 100vw, 150px" /></a> </dt> <dd class='wp-caption-text gallery-caption' id='gallery-1-88122'> Shopify – Allbirds </dd></dl><dl class='gallery-item'> <dt class='gallery-icon landscape'> <a href='https://www.tooltester.com/wp-content/uploads/2021/12/shopify-anna-cake.png'><img width="150" height="150" src="https://www.tooltester.com/wp-content/uploads/2021/12/shopify-anna-cake-150x150.png" class="attachment-thumbnail size-thumbnail" alt="anna cake" aria-describedby="gallery-1-88130" decoding="async" loading="lazy" srcset="https://www.tooltester.com/wp-content/uploads/2021/12/shopify-anna-cake-150x150.png 150w, https://www.tooltester.com/wp-content/uploads/2021/12/shopify-anna-cake-170x170.png 170w, https://www.tooltester.com/wp-content/uploads/2021/12/shopify-anna-cake-160x160.png 160w" sizes="(max-width: 150px) 100vw, 150px" /></a> </dt> <dd class='wp-caption-text gallery-caption' id='gallery-1-88130'> Shopify – Anna Cake Couture </dd></dl><dl class='gallery-item'> <dt class='gallery-icon landscape'> <a href='https://www.tooltester.com/wp-content/uploads/2021/12/shopify-madein.png'><img width="150" height="150" src="https://www.tooltester.com/wp-content/uploads/2021/12/shopify-madein-150x150.png" class="attachment-thumbnail size-thumbnail" alt="made in" aria-describedby="gallery-1-88138" decoding="async" loading="lazy" srcset="https://www.tooltester.com/wp-content/uploads/2021/12/shopify-madein-150x150.png 150w, https://www.tooltester.com/wp-content/uploads/2021/12/shopify-madein-170x170.png 170w, https://www.tooltester.com/wp-content/uploads/2021/12/shopify-madein-160x160.png 160w" sizes="(max-width: 150px) 100vw, 150px" /></a> </dt> <dd class='wp-caption-text gallery-caption' id='gallery-1-88138'> Shopify – Made In </dd></dl><br style="clear: both" /> </div> </section> <section id="faq" class="accordion block"> <h2>FAQ</h2> <div class="accordion__item"> <button aria-expanded="false" class="accordion__handle" aria-controls="accordion-1" id="can-i-upgrade-or-downgrade-my-shopify-pricing-plan-easily"> <h3 class="accordion__title">Can I upgrade or downgrade my Shopify pricing plan easily?</h3> <div class="accordion__icon"> </div> </button> <div class="accordion__body" id="accordion-1" role="region" aria-labelledby="can-i-upgrade-or-downgrade-my-shopify-pricing-plan-easily"> <p>Yes, you can always change your plan type. An upgrade or downgrade will initiate a new billing cycle and close the current one. Existing funds will be credited to your new plan.</p> </div> </div> <div class="accordion__item"> <button aria-expanded="false" class="accordion__handle" aria-controls="accordion-2" id="how-do-i-cancel-my-shopify-subscription"> <h3 class="accordion__title">How do I cancel my Shopify subscription?</h3> <div class="accordion__icon"> </div> </button> <div class="accordion__body" id="accordion-2" role="region" aria-labelledby="how-do-i-cancel-my-shopify-subscription"> <p>To cancel your online store, go to Settings > Account page. Select the “Close my Store” option.</p> <p><img decoding="async" class="aligncenter size-full wp-image-3451" src="https://www.tooltester.com/wp-content/uploads/2013/07/cancel-shopify.png" sizes="(max-width: 638px) 100vw, 638px" srcset="https://www.tooltester.com/wp-content/uploads/2013/07/cancel-shopify.png 638w, https://www.tooltester.com/wp-content/uploads/2013/07/cancel-shopify-300x135.png 300w, https://www.tooltester.com/wp-content/uploads/2013/07/cancel-shopify-132x60.png 132w" alt="cancel-shopify" width="638" height="288" /></p> </div> </div> <div class="accordion__item"> <button aria-expanded="false" class="accordion__handle" aria-controls="accordion-3" id="does-shopify-offer-a-money-back-guarantee-can-i-get-a-refund"> <h3 class="accordion__title">Does Shopify offer a money-back guarantee? Can I get a refund?</h3> <div class="accordion__icon"> </div> </button> <div class="accordion__body" id="accordion-3" role="region" aria-labelledby="does-shopify-offer-a-money-back-guarantee-can-i-get-a-refund"> <p>According to their terms of service, Shopify doesn’t do refunds. There is a 3-day free trial, which gives you access to the Basic Shopify plan. But in order to try out the Shopify or Advanced Shopify plan, you’ll have to purchase a paid subscription.</p> <p>After you can try test Shopify for $1 a month for 3 months.</p> <p>One of their live chat reps told us that there may still be a chance to get a refund, but they are deciding this on a case by case basis.</p> </div> </div> <div class="accordion__item"> <button aria-expanded="false" class="accordion__handle" aria-controls="accordion-4" id="how-much-are-shopify-themes"> <h3 class="accordion__title">How much are Shopify themes?</h3> <div class="accordion__icon"> </div> </button> <div class="accordion__body" id="accordion-4" role="region" aria-labelledby="how-much-are-shopify-themes"> <p>Shopify offers <a href="https://www.tooltester.com/en/blog/free-shopify-themes/">8 themes that are completely free</a>. So no need to spend any money there if you don’t want to. If you do have special requirements in terms of design or features, you can also opt for one of their paid themes.</p> <p>Prices range from $150-350, and include themes designed for specific industries – e.g. fashion, pets, health and automotive, and more.</p> </div> </div> <div class="accordion__item"> <button aria-expanded="false" class="accordion__handle" aria-controls="accordion-5" id="do-i-need-to-enter-my-credit-card-details-for-the-free-trial"> <h3 class="accordion__title">Do I need to enter my credit card details for the free trial?</h3> <div class="accordion__icon"> </div> </button> <div class="accordion__body" id="accordion-5" role="region" aria-labelledby="do-i-need-to-enter-my-credit-card-details-for-the-free-trial"> <p>No, all you have to do is to enter a valid email address to start the 3-day trial.</p> </div> </div> <div class="accordion__item"> <button aria-expanded="false" class="accordion__handle" aria-controls="accordion-6" id="is-shopify-starter-the-same-as-shopify-basic"> <h3 class="accordion__title">Is Shopify Starter the same as Shopify Basic?</h3> <div class="accordion__icon"> </div> </button> <div class="accordion__body" id="accordion-6" role="region" aria-labelledby="is-shopify-starter-the-same-as-shopify-basic"> <p>No, you add Shopify Starter to an existing website or social media platforms. If you want an online store hosted by Shopify, you’ll need Shopify Basic.</p> </div> </div> <div class="accordion__item"> <button aria-expanded="false" class="accordion__handle" aria-controls="accordion-7" id="is-shopify-good-for-my-seo"> <h3 class="accordion__title">Is Shopify good for my SEO?</h3> <div class="accordion__icon"> </div> </button> <div class="accordion__body" id="accordion-7" role="region" aria-labelledby="is-shopify-good-for-my-seo"> <p>Yes, Shopify is good for your SEO if you set it up correctly. Find out more in our <a href="https://www.tooltester.com/en/blog/shopify-seo/">Shopify SEO guide</a>.</p> </div> </div> </section> <section id="authors" class="block author-detail-block"> <div class="block__title"> <h2>The authors</h2> <a href="https://www.tooltester.com/en/about-us/" class="btn u-desktop-only">Learn more about us</a> </div> <div class="author-row"> <div class="author-row__profile"> <img loading="lazy" src="https://www.tooltester.com/wp-content/uploads/2022/07/JOSEP-250x300.png" alt="Josep Garcia" class="user-profile"width="125" height="150"> </div> <div class="author-row__bio"> <h3 class="author-row__name"><a href="https://www.tooltester.com/en/blog/author/josep/">Josep Garcia</a> <span class="author-checkmark" data-tippy-content="<strong>Josep</strong><br>Content Manager<br>M.A. Multimedia Applications (UOC)<br>At Tooltester since 2014<br>94 articles written"><svg class="icon icon-tick"><use xlink:href="#tick"></use></svg></span></h3> <p class="author-row__title">Content Manager</p> <p class="author-row__description">Hi there, I am Josep Garcia. Since 2014 I've been testing and writing about website builders and hosting services, and I share all my learnings at Tooltester.com. Today I am not an active staff member anymore, but I do hope you enjoyed this article. And if you have any questions, please leave me a comment below.</p> </div> </div> <div class="author-row"> <div class="author-row__profile"> <img loading="lazy" src="https://www.tooltester.com/wp-content/uploads/2023/02/sarah-baxter-lg-250x300.png" alt="Sarah Baxter" class="user-profile"width="125" height="150"> </div> <div class="author-row__bio"> <h3 class="author-row__name"><a href="https://www.tooltester.com/en/blog/author/sarahbaxter/">Sarah Baxter</a> <span class="author-checkmark" data-tippy-content="<strong>Sarah</strong><br>Ecommerce Specialist<br>At Tooltester since 2023<br>5 articles written"><svg class="icon icon-tick"><use xlink:href="#tick"></use></svg></span></h3> <p class="author-row__title">Ecommerce Specialist</p> <p class="author-row__description">Hi there! I’m Sarah Baxter. I opened my first online shop way back in 2009, and have been developing my own ecommerce websites since then. I’ve had countless hours of first-hand experience using online tools to build my business. I’ve learned a lot along the way, and my goal is to share that knowledge with other small business owners here at Tooltester.</p> </div> </div> <a href="https://www.tooltester.com/en/about-us/" class="btn author-detail-block__btn btn--center u-mobile-only">Learn more about us</a> </section> <section id="updates" class="updates-block block"> <div class="updates-block__inner"> <div class="updates-block__header"> <p>We keep our content up to date</p> <button class="updates-block__seach-btn" data-toggle="#latest-updates" data-toggle-class="is-active" aria-label="Toggle updates" aria-expanded="false" aria-controls="latest-updates"> <span>See latest updates</span> <svg class="icon icon-chevron-down"><use xlink:href="#chevron-down"></use></svg> </button> </div> <div class="updates-block__body" id="latest-updates"> <p>01 Nov 2024 - Free trial update<br /> 02 Aug 2023 - Smaller updates<br /> 21 Mar 2023 - New video<br /> 25 Jan 2023 - Prices update<br /> 05 Jan 2023 - Price for domain names updated<br /> 13 Apr 2022 - Smaller updates (including SmartFinder) and checked for accuracy.<br /> 22 Dec 2021 - Full update<br /> 16 Dec 2021 - Facebook shop integration no longer available on Shopify Lite</p> </div> </div> </section> <div id="methodology" class="block"> <div class="well well--border"> <h3>THE BEHIND THE SCENES OF THIS REVIEW</h3> <p><p>This article has been written and researched following a precise methodology.</p> </p> <a href="https://www.tooltester.com/en/tooltester-methodology/" class="btn"> Our methodology </a> </div> </div> </article> </div> <section id="reader-comments" class="comments"> <div class="comments__inner"> <h2 class="u-mb">Comments</h2> <div id="disqus_thread"></div> <script> const disqusInstance = { post_url: "https://www.tooltester.com/en/reviews/shopify/pricing/", post_id: "13455 http://websitett.wpengine.com/?page_id=13455/", page_title: "Shopify Pricing 2024 <span>Which plan’s best? 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