Mobile ad fraud prevention and detection solution

<!DOCTYPE html> <html lang="en-US" class="no-js"> <head> <meta charset="utf-8"> <meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1"> <meta charset="UTF-8"> <meta name="viewport" content="width=device-width, minimum-scale=1, initial-scale=1, viewport-fit=cover"> <link rel="pingback" href="https://www.appsflyer.com/xmlrpc.php"/> <script> dataLayer = [{ 'Section': 'Products', 'Language': 'en_US', 'User\'s device': 'Computer', 'Region': '','Country': '','Funnel stage': 'BOFU','Vertical': '','Team': '','Job title': '','Knowledge level': '','Company type': '','Solving for': '','Date mentioned in content': '', }]; if (typeof fbq !== 'undefined') { fbq('trackCustom', 'WebsiteVisitor', { 'Section': 'Products', 'Language': 'en_US', 'User\'s device': 'Computer', }); } </script> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' />  <title>Mobile ad fraud prevention and detection solution | AppsFlyer</title> <meta name="description" content="AppsFlyer sets the standard for mobile ad fraud prevention and detection. Make sure you stay ahead of every threat, before, during, and after install." /> <link rel="canonical" href="https://www.appsflyer.com/products/fraud-protection/" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Fraud protection" /> <meta property="og:description" content="AppsFlyer sets the standard for mobile ad fraud prevention and detection. Make sure you stay ahead of every threat, before, during, and after install." /> <meta property="og:url" content="https://www.appsflyer.com/products/fraud-protection/" /> <meta property="og:site_name" content="AppsFlyer" /> <meta property="article:modified_time" content="2024-11-18T13:57:46+00:00" /> <meta property="og:image" content="https://www.appsflyer.com/wp-content/uploads/2021/06/fraud-protection-og.jpg" /> <meta property="og:image:width" content="1200" /> <meta property="og:image:height" content="630" /> <meta property="og:image:type" content="image/jpeg" /> <meta name="twitter:card" content="summary_large_image" />  <link rel='dns-prefetch' href='//go.appsflyer.com' /> <link rel='dns-prefetch' href='//cdnjs.cloudflare.com' /> <link rel='dns-prefetch' href='//fast.wistia.com' /> <script type="text/javascript"> /* <![CDATA[ */ window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/www.appsflyer.com\/wp-includes\/js\/wp-emoji-release.min.js?ver=6.5.5"}}; /*! 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Cloud</b> <span class="d-none d-md-block navbar-nav__item-text"> Collaborate with your partners in a privacy-centric way </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="First-party data monetization that fuels retail media growth" id="" href="https://www.appsflyer.com/products/data-collaboration/"> <b class="d-block pb-2">AppsFlyer Data Collaboration Platform</b> <span class="d-none d-md-block navbar-nav__item-text"> First-party data monetization that fuels retail media growth </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Connect to over 10,000 tech and media partners" id="" href="https://www.appsflyer.com/products/integrations/"> <b class="d-block pb-2">Partner marketplace</b> <span class="d-none d-md-block navbar-nav__item-text"> Connect to over 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APIs </a> </li> </ul> </div> </div> </nav> </li> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item mega-parent"> <a itemprop="url" title="Solutions" class="nav-link" href="#">Solutions </a> <nav class="mega-menu flex-column fixed-top pb-20 pb-md-0 px-20" data-mega-nav-id="solutions"> <div class="container-fluid pl-40 pl-md-20 ml-md-auto pt-sm-20 pt-md-0 px-md-0 align-items-stretch d-md-block"> <div class="row mx-0"> <div class="mega-menu__cols mega-menu__cols--columns mega-menu__cols--layout-2 row w-100 flex-column flex-md-row justify-content-md-between pl-0 pt-30 pt-sm-0 "> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Team </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/marketing/"> <span class="d-block pb-2">Marketing</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/product/"> <span class="d-block pb-2">Product</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/data-analytics/"> <span class="d-block pb-2">Data & Analytics</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/research-and-development/"> <span class="d-block pb-2">R&D</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Goal </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/regain-ios-visibility/"> <span class="d-block pb-2">Regain iOS visibility</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/kickstart-app-growth/"> <span class="d-block pb-2">Kickstart app growth</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/scale-ua-campaigns/"> <span class="d-block pb-2">Scale user acquisition</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/maximize-user-ltv/"> <span class="d-block pb-2">Increase engagement & LTV </span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/maximize-roas/"> <span class="d-block pb-2">Maximize ROAS</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Industry </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/games/"> <span class="d-block pb-2">Gaming</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/shopping/"> <span class="d-block pb-2">Shopping</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/finance/"> <span class="d-block pb-2">Finance</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/food-drink/"> <span class="d-block pb-2">Food & drink</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/health-fitness/"> <span class="d-block pb-2">Health & fitness</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/travel/"> <span class="d-block pb-2">Travel</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Platform </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/ios/"> <span class="d-block pb-2">iOS</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/android/"> <span class="d-block pb-2">Android</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/pc-console-measurement/"> <span class="d-block pb-2">PC & console</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/ctv-ott/"> <span class="d-block pb-2">CTV & OTT</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/web-measurement/"> <span class="d-block pb-2">Web</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/mobile-measurement/"> <span class="d-block pb-2">Mobile</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/web3/"> <span class="d-block pb-2">Web3</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Partnerships </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/partners/"> <span class="d-block pb-2">Tech and media partners</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/agencies/"> <span class="d-block pb-2">Agency partners</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/partner-program/"> <span class="d-block pb-2">Partner Program</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> </div> </div> <div class="row mx-0 d-md-flex w-100 ml-md-0 theme-borders--sm theme-borders--top theme-borders--color-1"> <ul data-parent-id="solutions" class="mega-menu__col--main-links flex-column flex-md-row col align-items-md-center list-style-none d-flex order-1 order-sm-0 ml-md-0 px-0 pt-md-20 pb-25"> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/interactive-product-tours/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Interactive product tours </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/customers/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Customer stories </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/appsflyer-advantage/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> The AppsFlyer difference </a> </li> </ul> </div> </div> </nav> </li> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item mega-parent"> <a itemprop="url" title="Learn" class="nav-link" href="#">Learn </a> <nav class="mega-menu flex-column fixed-top pb-20 pb-md-0 px-20" data-mega-nav-id="resources"> <div class="container-fluid pl-40 pl-md-20 ml-md-auto pt-sm-20 pt-md-0 px-md-0 align-items-stretch d-md-block"> <div class="row mx-0"> <div class="mega-menu__col mega-menu__col--layout-1 mega-menu__col--main col-md-3 d-none d-md-flex flex-column px-0 pl-sm-0 pt-20 pt-sm-50 pb-0 pb-sm-40 pr-40"> <span class="h4 mb-3 d-none d-sm-block"> Resources </span> <p>Stay informed with industry insights, the latest trends, original content, and all things AppsFlyer</p> </div> <div class="mega-menu__cols mega-menu__cols--columns mega-menu__cols--layout-1 row w-100 flex-column flex-md-row justify-content-md-between pl-0 pt-30 pt-sm-0 col pl-md-70 pr-md-80"> <div class="mega-menu__col mega-menu__col--layout-1 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 pl-md-30"> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Ecosystem </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/blog/"> <span class="d-block pb-2">Blog</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/resources/"> <span class="d-block pb-2">Reports & guides</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/events/"> <span class="d-block pb-2">Events & webinars</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/resources/templates/"> <span class="d-block pb-2">Tools & templates</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/benchmarks/"> <span class="d-block pb-2">Industry benchmarks</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="/blog/videos/"> <span class="d-block pb-2">Videos</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/blog/podcasts/"> <span class="d-block pb-2">Podcasts</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/glossary/"> <span class="d-block pb-2">Glossary</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/metrics-comparison/"> <span class="d-block pb-2">Metrics comparison</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-1 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 pl-md-30"> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Customers </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/customers/"> <span class="d-block pb-2">Customer stories</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/product-news/"> <span class="d-block pb-2">Product news</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/use-cases/"> <span class="d-block pb-2">Use cases</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="https://support.appsflyer.com/hc/"> <span class="d-block pb-2">Help center</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="https://dev.appsflyer.com/"> <span class="d-block pb-2">Developer Hub</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="https://elevate.appsflyer.com/learn/signin"> <span class="d-block pb-2">Learning portal</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> </div> <div class="mega-menu__col mega-menu__col--featured theme-borders--md theme-borders--color-1 theme-borders--left col-md-3 d-md-flex flex-column pt-md-55 pl-0 pl-md-50 pr-0 pb-md-40 order-0 order-md-1 "> <div class="d-none d-sm-block"><a href="/resources/reports/creative-optimization"><img style="border-radius: 8px;" src="/wp-content/uploads/2024/05/image-1-1.png" /></a><div class="d-block"><a href="/resources/reports/creative-optimization" class="btn btn-arrow d-inline-block">New data on AI-driven creative</a></div></div> </div> </div> </div> </nav> </li> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item mega-parent"> <a itemprop="url" title="Company" class="nav-link" href="#">Company </a> <nav class="mega-menu flex-column fixed-top pb-20 pb-md-0 px-20" data-mega-nav-id="about-us"> <div class="container-fluid pl-40 pl-md-20 ml-md-auto pt-sm-20 pt-md-0 px-md-0 align-items-stretch d-md-block"> <div class="row mx-0"> <div class="mega-menu__col mega-menu__col--layout-1 mega-menu__col--main col-md-3 d-none d-md-flex flex-column px-0 pl-sm-0 pt-20 pt-sm-50 pb-0 pb-sm-40 pr-40"> <span class="h4 mb-3 d-none d-sm-block"> Who we are </span> <p>Find out more about our history, our team, what we stand for, and why we do what we do</p> </div> <div class="mega-menu__cols mega-menu__cols--columns mega-menu__cols--layout-1 row w-100 flex-column flex-md-row justify-content-md-between pl-0 pt-30 pt-sm-0 col pl-md-70 pr-md-80"> <div class="mega-menu__col mega-menu__col--layout-1 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 pl-md-30"> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/company/about/"> <span class="d-block pb-2">About us</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/company/newsroom/"> <span class="d-block pb-2">Newsroom</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/blog/ceo/"> <span class="d-block pb-2">CEO blog spot</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/trust/"> <span class="d-block pb-2">Trust hub</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-1 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 pl-md-30"> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="https://careers.appsflyer.com/"> <span class="d-block pb-2">Careers</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/company/social-impact/"> <span class="d-block pb-2">Social impact</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/company/contact/"> <span class="d-block pb-2">Contact</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> </div> <div class="mega-menu__col mega-menu__col--featured theme-borders--md theme-borders--color-1 theme-borders--left col-md-3 d-md-flex flex-column pt-md-55 pl-0 pl-md-50 pr-0 pb-md-40 order-0 order-md-1 "> <a href="https://www.appsflyer.com/blog/ceo/" class="navbar-nav__title d-none d-sm-block pb-2" data-aft="internal-link" data-aft-block="main-nav">From our CEO</a> <div> <li class="py-4 py-md-2"> <a class="" data-aft="internal-link" data-aft-block="main-nav" href="https://www.appsflyer.com/blog/ceo/unbiased-independent-ecosystem-future/" target="_self"> The future of our ecosystem and web </a> </li> <li class="py-4 py-md-2"> <a class="" data-aft="internal-link" data-aft-block="main-nav" href="https://www.appsflyer.com/blog/ceo/user-privacy-ios-14-idfa/" target="_self"> On privacy and user experience </a> </li> <li class="py-4 py-md-2"> <a class="" data-aft="internal-link" data-aft-block="main-nav" href="https://www.appsflyer.com/blog/ceo/aggregated-advanced-privacy/" target="_self"> Aggregated advanced privacy </a> </li> </div> </div> </div> </div> </nav> </li> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item single-link"> <a itemprop="url" title="Pricing" class="nav-link" href="/pricing/">Pricing </a> </li> </ul> <div class="secondary-nav mb-60 mb-md-0 my-md-0 d-flex flex-column flex-md-row align-items-md-center"> <ul class="navbar-nav lang-switcher list-style-none"> <li class="has-children mega-parent"> <span class="nav-link"> <i class="icon-globe"></i> English </span> <ul class="sub-menu list-style-none"> <li class="px-30" data-in-array="1"> <a data-aft="internal-link" data-aft-block="languge-switcher" target="_self" href="https://www.appsflyer.com/fr/products/fraud-protection/">Français</a> </li> <li class="px-30" data-in-array="1"> <a data-aft="internal-link" data-aft-block="languge-switcher" target="_self" href="https://www.appsflyer.com/ja/products/fraud-protection/">日本語</a> </li> <li class="px-30" data-in-array="1"> <a data-aft="internal-link" data-aft-block="languge-switcher" target="_self" href="https://www.appsflyer.com/ru/products/fraud-protection/">Русский</a> </li> <li class="px-30" data-in-array="1"> <a data-aft="internal-link" data-aft-block="languge-switcher" target="_self" href="https://www.appsflyer.com/es/products/fraud-protection/">Español</a> </li> <li class="px-30" data-in-array=""> <a data-aft="internal-link" data-aft-block="languge-switcher" target="_blank" href="https://www.appsflyer-gcr.cn">简体中文</a> </li> <li class="px-30" data-in-array="1"> <a data-aft="internal-link" data-aft-block="languge-switcher" target="_self" href="https://www.appsflyer.com/ko/products/fraud-protection/">한국어</a> </li> <li class="px-30" data-in-array="1"> <a data-aft="internal-link" data-aft-block="languge-switcher" target="_self" href="https://www.appsflyer.com/de/products/fraud-protection/">Deutsch</a> </li> <li class="px-30" data-in-array="1"> <a data-aft="internal-link" data-aft-block="languge-switcher" target="_self" href="https://www.appsflyer.com/pt/products/fraud-protection/">Portuguese</a> </li> <li class="px-30" data-in-array="1"> <a data-aft="internal-link" data-aft-block="languge-switcher" target="_self" href="https://www.appsflyer.com/vi/products/fraud-protection/">Tiếng Việt</a> </li> </ul> </li> </ul> <ul class="navbar-nav d-sm-flex flex-sm-row justify-content-sm-between align-items-sm-center list-style-none px-20 px-md-0 mt-auto mb-0 mr-md-auto" itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu"> <li class="secondary-nav__cta mr-sm-3 mr-md-auto my-20 py my-sm-0 d-none d-sm-flex flex-column flex-md-row" itemprop="name" role="menuitem"> <a itemprop="url" class="nav-link d-flex nav-link--login justify-content-center" href="https://hq1.appsflyer.com/auth/login" id="" data-aft="login" data-aft-block="main-nav" target="_blank"> <i class="icon-login"></i> Login </a> </li> <li class="secondary-nav__cta ml-sm-3 ml-md-20 d-flex align-items-end align-items-sm-start align-items-md-center mt-30 mt-sm-0 ml-lg-20" itemprop="name" role="menuitem"> <a itemprop="url" class="btn btn-primary btn-primary--transparent font-weight-bold btn-sm" href="https://www.appsflyer.com/sign-up/" id="" target="_self" data-aft="sign-up-free" data-aft-block="main-nav"> Sign up free </a> </li> <li class="secondary-nav__cta ml-sm-3 d-flex align-items-end align-items-sm-start align-items-md-center mt-sm-0 ml-lg-20" itemprop="name" role="menuitem"> <a itemprop="url" class="btn btn-primary btn-primary--no-line btn-sm" href="https://www.appsflyer.com/start/demo/" id="" target="_self" data-aft="book-demo" data-aft-block="main-nav"> Contact sales </a> </li> </ul> </div> </div> <button id="navbar-toggler" class="navbar-toggler hamburger" type="button" data-toggle="on" data-target="nav-holder main-nav" aria-controls="main-nav" aria-expanded="false" aria-label="Toggle navigation"> <span></span> <span></span> <span></span> </button> </div> </nav> <main class="main"> <section class="section-hero-section section-hero-section--theme-1 overflow-hidden d-flex align-items-md-center justify-content-md-start text-center text-md-left pt-80 pt-md-0 pb-60 pb-md-0"> <picture> <source media="(max-width: 767px)" srcset="https://www.appsflyer.com/wp-content/uploads/2020/08/Fraud-BG-half.jpg" /> <img decoding="async" class="bg-image" src="https://www.appsflyer.com/wp-content/uploads/2020/08/Fraud-BG.jpg" alt="Background" /> </picture> <div class="container-fluid d-flex justify-content-center position-relative"> <div class="section-hero-section__row row justify-content-center"> <header class="section-hero-section__header col-md-6 pt-md-20 d-flex flex-column justify-content-center align-items-end border-radius--type-2 overflow-hidden"> <div class="row"> <div class="section-hero-section__content col-sm-9 col-md-10 mx-auto py-sm-80"> <span class="pb-20 text-uppercase title-type-1 text-dark text-dark-blue">FRAUD PREVENTION AND DETECTION</span> <h1 class="mb-20">Protect your budget from mobile ad fraud</h1> <span class="has-mlarge-font-size text-dark pt-20">Our fraud solution, Protect360, sets the standard for mobile ad fraud prevention and detection, ensuring you stay ahead of every threat, before, during, and after install</span> <div class="section-hero-section__buttons d-flex flex-column flex-md-row align-items-center justify-content-md-start flex-wrap pt-40"> <a href="https://www.appsflyer.com/start/demo/" class="btn btn-primary btn-primary--dark mr-md-40" target="_self"data-aft="book-demo" data-aft-block="hero-banner">Contact sales</a><a href="https://www.appsflyer.com/sign-up/" class="btn-text btn-arrow pt-20" target="_self"data-aft="sign-up-free" data-aft-block="hero-banner">Sign up free</a> </div> </div> </div> </header> <figure class="section-hero-section__image col-md-6 ml-0 px-0 d-none d-md-flex align-items-end overflow-hidden align-items-end"> <img fetchpriority="high" decoding="async" width="1055" height="730" src="https://www.appsflyer.com/wp-content/uploads/2020/08/Fraud-right-image.png" class="section-hero-section__image--main w-auto h-auto" alt="Fraud protection by AppsFlyer" srcset="https://www.appsflyer.com/wp-content/uploads/2020/08/Fraud-right-image.png 1055w, https://www.appsflyer.com/wp-content/uploads/2020/08/Fraud-right-image-300x208.png 300w, https://www.appsflyer.com/wp-content/uploads/2020/08/Fraud-right-image-1024x709.png 1024w, https://www.appsflyer.com/wp-content/uploads/2020/08/Fraud-right-image-768x531.png 768w" sizes="(max-width: 1055px) 100vw, 1055px" /> </figure> </div> </div> </section> <section class="wp-block-appsflyer-block-section section-block section-block--width-default"><div class="container"><div class="row flex-column flex-nowrap"> <h2 class="wp-block-heading has-text-align-center" id="h-industry-leading-fraud-protection-against-ever-evolving-threats">Industry-leading fraud protection against ever-evolving threats</h2> </div></div></section> <section class="wp-block-appsflyer-block-text-image-columns text-image-columns py-40 py-lg-0"><div class="container"><div class="row align-items-sm-center justify-content-sm-between"><figure class="col-md-6 text-center order-md-2 text-right order-1 text-image-columns__image"><img decoding="async" loading="lazy" title="Fraud protection by AppsFlyer: Multi-layered protection" alt="Fraud protection by AppsFlyer: Multi-layered protection" width="686" height="665" class="text-image-columns__layer" src="https://www.appsflyer.com/wp-content/uploads/2020/08/Fraud-prevention-Detection_01.svg"/></figure><article class="col-md-5 pt-20 pt-sm-20 order-md-1 text-center text-md-left order-2"><header class="text-image-columns__header"><h2>Be ready for anything with multi-layered protection</h2></header><div class="text-image-columns__text pt-20"><p>Mobile ad fraud comes in many forms, and continues to change. We keep you ahead of every threat, and your marketing budget safe, through a real-time, multi-layered approach that includes cluster analysis, personalized validation rules, in-app fraud rules, and post- attribution fraud detection.</p></div></article></div></div></section> <section class="wp-block-appsflyer-block-text-image-columns text-image-columns text-image-columns--reverse py-40 py-lg-0"><div class="container"><div class="row align-items-sm-center justify-content-sm-between"><figure class="col-md-6 text-center order-md-1 text-left order-1 text-image-columns__image"><img decoding="async" loading="lazy" title="Fraud protection by AppsFlyer: pay for real customers" alt="Fraud protection by AppsFlyer: pay for real customers" width="686" height="665" class="text-image-columns__layer" src="https://www.appsflyer.com/wp-content/uploads/2020/08/Fraud-prevention-Detection_02.svg"/></figure><article class="col-md-5 pt-20 order-md-1 text-center text-md-left order-2"><header class="text-image-columns__header"><h2>Pay for real customers, not bots, with advanced sensor analysis</h2></header><div class="text-image-columns__text pt-20"><p>Advanced fraud attacks demand innovative protection. We simultaneously analyze hundreds of mobile sensors to determine authentic customers so you can accurately distinguish between humans and machines, and keep your ad budget focused on real conversions.</p></div></article></div></div></section> <section class="wp-block-appsflyer-block-text-image-columns text-image-columns py-40 py-lg-0"><div class="container"><div class="row align-items-sm-center justify-content-sm-between"><figure class="col-md-6 text-center order-md-2 text-right order-1 text-image-columns__image"><img decoding="async" loading="lazy" title="Fraud protection by AppsFlyer: pay for real customers" alt="Fraud protection by AppsFlyer: pay for real customers" width="716" height="665" class="text-image-columns__layer" src="https://www.appsflyer.com/wp-content/uploads/2020/08/Fraud-prevention-Detection_03.svg"/></figure><article class="col-md-5 pt-20 pt-sm-20 order-md-1 text-center text-md-left order-2"><header class="text-image-columns__header"><h2>Keep your budgets safe with advanced in-app & CPA protection</h2></header><div class="text-image-columns__text pt-20"><p>Attribution fraud goes beyond installs. In-app and CPA are an attractive target for those looking to commit fraudulent attacks since they are another source of revenue, as well as provide a way to legitimize install fraud activity. Protect360’s advanced in-app & CPA fraud protection helps you dive deeper into fraud data to eliminate these sophisticated threats.<br></p></div></article></div></div></section> <section class="wp-block-appsflyer-block-text-image-columns text-image-columns text-image-columns--reverse py-40 py-lg-0"><div class="container"><div class="row align-items-sm-center justify-content-sm-between"><figure class="col-md-6 text-center order-md-1 text-left order-1 text-image-columns__image"><img decoding="async" loading="lazy" title="Fraud protection by AppsFlyer: Explore new channels and partners" alt="Fraud protection by AppsFlyer: Explore new channels and partners" width="686" height="665" class="text-image-columns__layer" src="https://www.appsflyer.com/wp-content/uploads/2020/08/Fraud-prevention-Detection_04-1.png"/></figure><article class="col-md-5 pt-20 order-md-1 text-center text-md-left order-2"><header class="text-image-columns__header"><h2>Explore new channels and partners with confidence</h2></header><div class="text-image-columns__text pt-20"><p>The threat of fraud keeps many apps from trying new, potentially high performing, channels. Protect360 is your insurance policy against both current and emerging types of fraud when exploring new types of media, letting you focus on maximizing conversions, while keeping your budget safe.</p></div></article></div></div></section> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <section class="wp-block-appsflyer-block-success-stories-slider success-stories-slider py-60"><div class="container"><div class="row no-gutters success-stories-slider__slider flex-column"><header class="col-12 pb-60 text-center"><h2>Don’t just take our word for it</h2></header><div class="success-stories-slider__preloader slider-preloader text-dark d-flex justify-content-center w-100 py-20 px-40"><div class="spinner-border" role="status"><span class="sr-only">Loading…</span></div></div><div class="col-md-10 px-0 offset-md-1 m-auto slider border-radius border-radius--type-3" id="success-stories-slider-oBAap" data-slides-to-show="1" data-slides-to-show-md="1" data-center-mode="false" data-arrows="true" data-dots="false" data-fade="true" data-equal-height="true" data-infinite="true"><article class="success-stories-slider__item slider-item"><div class="success-stories-slider__item-holder slider-item__holder row no-gutters flex-column flex-md-row"><figure class="success-stories-slider__item-image col-12 col-md-5 pr-md-40 position-relative overflow-hidden d-flex justify-content-center"><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/06/fetch-customer-story-og.jpg" class="bg-image" alt="Fetch AppsFlyer Customer OG" title="Fetch AppsFlyer Customer OG - Success Stories" width="1200" height="630"/></figure><div class="success-stories-slider__item-body col-12 col-md-7 pl-md-2 d-flex flex-column justify-content-start"><div class="d-flex flex-column align-items-center align-items-md-start pl-3 pr-3 py-40 pl-md-0 pr-md-60 py-md-40"><div class="success-stories-slider__bullets d-flex align-items-start"><div class="success-stories-slider__bullet position-relative d-flex flex-column justify-content-start px-3 px-md-0 mx-2 mx-sm-20 ml-md-60 text-center"><div class="h2 m-0 p-0">$750K</div><span class="text-secondary">In fraud savings<br></span></div><div class="success-stories-slider__bullet position-relative d-flex flex-column justify-content-start px-3 px-md-0 mx-2 mx-sm-20 text-center"><div class="h2 m-0 p-0">480K</div><span class="text-secondary">Blocked fraudulent installs</span></div><div class="success-stories-slider__bullet position-relative d-flex flex-column justify-content-start px-3 px-md-0 mx-2 mx-sm-20 text-center"><div class="h2 m-0 p-0">160K</div><span class="text-secondary">Blocked fraudulent in-app events<br></span></div></div><div class="success-stories-slider__item-text pt-30 pl-md-60 pb-25 text-secondary text-center text-md-left">“Having the peace of mind Protect360 provides is worth its weight in gold.”</div><footer class="pl-md-60"><a class="btn-arrow" data-aft="internal-link" data-aft-block="success-stories-slider" href="https://www.appsflyer.com/customers/fetch-rewards/">Learn more</a></footer></div></div></div></article><article class="success-stories-slider__item slider-item"><div class="success-stories-slider__item-holder slider-item__holder row no-gutters flex-column flex-md-row"><figure class="success-stories-slider__item-image col-12 col-md-5 pr-md-40 position-relative overflow-hidden d-flex justify-content-center"><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/07/linkaja-customer-story-og.jpg" class="bg-image" alt="Linkaja AppsFlyer Customer OG" title="Linkaja AppsFlyer Customer OG - Success Stories" width="1200" height="630"/></figure><div class="success-stories-slider__item-body col-12 col-md-7 pl-md-2 d-flex flex-column justify-content-start"><div class="d-flex flex-column align-items-center align-items-md-start pl-3 pr-3 py-40 pl-md-0 pr-md-60 py-md-40"><div class="success-stories-slider__bullets d-flex align-items-start"><div class="success-stories-slider__bullet position-relative d-flex flex-column justify-content-start px-3 px-md-0 mx-2 mx-sm-20 ml-md-60 text-center"><div class="h2 m-0 p-0">30%</div><span class="text-secondary">Increase in quality user acquisition</span></div><div class="success-stories-slider__bullet position-relative d-flex flex-column justify-content-start px-3 px-md-0 mx-2 mx-sm-20 text-center"><div class="h2 m-0 p-0">15%</div><span class="text-secondary">Saved on ad spend</span></div><div class="success-stories-slider__bullet position-relative d-flex flex-column justify-content-start px-3 px-md-0 mx-2 mx-sm-20 text-center"><div class="h2 m-0 p-0">300%</div><span class="text-secondary">active user growth in one year</span></div></div><div class="success-stories-slider__item-text pt-30 pl-md-60 pb-25 text-secondary text-center text-md-left">“We used Protect360 as our VAR-referee (source of truth) that can be fairly acceptable across all media partners”</div><footer class="pl-md-60"><a class="btn-arrow" data-aft="internal-link" data-aft-block="success-stories-slider" href="https://www.appsflyer.com/customers/linkaja/">Learn more</a></footer></div></div></div></article><article class="success-stories-slider__item slider-item"><div class="success-stories-slider__item-holder slider-item__holder row no-gutters flex-column flex-md-row"><figure class="success-stories-slider__item-image col-12 col-md-5 pr-md-40 position-relative overflow-hidden d-flex justify-content-center"><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/08/haldoc-customer-story-og.jpg" class="bg-image" alt="Halodoc AppsFlyer Customer OG" title="Halodoc AppsFlyer Customer OG - Success Stories" width="1200" height="630"/></figure><div class="success-stories-slider__item-body col-12 col-md-7 pl-md-2 d-flex flex-column justify-content-start"><div class="d-flex flex-column align-items-center align-items-md-start pl-3 pr-3 py-40 pl-md-0 pr-md-60 py-md-40"><div class="success-stories-slider__bullets d-flex align-items-start"><div class="success-stories-slider__bullet position-relative d-flex flex-column justify-content-start px-3 px-md-0 mx-2 mx-sm-20 ml-md-60 text-center"><div class="h2 m-0 p-0">30%</div><span class="text-secondary">Savings in digital marketing budget</span></div><div class="success-stories-slider__bullet position-relative d-flex flex-column justify-content-start px-3 px-md-0 mx-2 mx-sm-20 text-center"><div class="h2 m-0 p-0">Over 25%</div><span class="text-secondary">Of activity identified as fraudulent and blocked</span></div></div><div class="success-stories-slider__item-text pt-30 pl-md-60 pb-25 text-secondary text-center text-md-left">“We were able to improve budget efficiencies and notably increase the number of our first-time users.”</div><footer class="pl-md-60"><a class="btn-arrow" data-aft="internal-link" data-aft-block="success-stories-slider" href="https://www.appsflyer.com/customers/halodoc/">Learn more</a></footer></div></div></div></article></div></div></div></section> <section class="wp-block-appsflyer-block-section section-block section-block--width-default"><div class="container"><div class="row flex-column flex-nowrap"> <h2 class="wp-block-heading has-text-align-center" id="h-key-features">Key features</h2> <p class="has-text-align-center has-mlarge-font-size">Ever-evolving threats require a comprehensive fraud solution. Discover how our always-on fraud detection and prevention suite keeps your marketing budget secure.</p> </div></div></section> <section class="wp-block-appsflyer-block-text-items-grid text-items-grid null pt-30 pb-60 pt-md-60 pb-md-60"><div class="container undefined"><div class="row justify-content-center text-center "><article class="text-items-grid__ite col-lg-4 col-sm-6 col-xs-12 py-3 py-sm-20"><div class="text-items-grid__item--holder d-flex flex-column"><figure><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/08/Icon_AI-layer-1.svg" width="302" height="302" alt="" title="Icon_AI-layer"/></figure><header class="pt-0 pb-3"><h4>AI-driven protection</h4></header><div class="text-items-grid__text px-30"><p>Harness rapid AI learning to detect fraud in real time, block bypasses faster, and ensure clean data for strategic, insightful, and accurate decision-making.</p></div></div></article><article class="text-items-grid__ite col-lg-4 col-sm-6 col-xs-12 py-3 py-sm-20"><div class="text-items-grid__item--holder d-flex flex-column"><figure><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/08/anomalies-icon-appsflyer-product.svg" width="96" height="96" alt="" title="anomalies-icon-appsflyer-product"/></figure><header class="pt-0 pb-3"><h4>Anomaly insights</h4></header><div class="text-items-grid__text px-30"><p>Dig deeper and compare partner behavior trends for abnormal behavior patterns to identify fraud</p></div></div></article><article class="text-items-grid__ite col-lg-4 col-sm-6 col-xs-12 py-3 py-sm-20"><div class="text-items-grid__item--holder d-flex flex-column"><figure><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/08/raw-data-reports-icon-appsflyer-product.svg" width="96" height="96" alt="" title="raw-data-reports--icon-appsflyer-product"/></figure><header class="pt-0 pb-3"><h4>Protect360 dashboard and reports</h4></header><div class="text-items-grid__text px-30"><p>Access fraud activity overviews, savings estimates, and raw data to analyze trends, optimize decisions, and evaluate media performance.</p></div></div></article><article class="text-items-grid__ite col-lg-4 col-sm-6 col-xs-12 py-3 py-sm-20"><div class="text-items-grid__item--holder d-flex flex-column"><figure><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/08/advanced-detection-icon-appsflyer-product.svg" width="96" height="96" alt="" title="advanced-detection-icon-appsflyer-product"/></figure><header class="pt-0 pb-3"><h4>Advanced in-app fraud detection</h4></header><div class="text-items-grid__text px-30"><p>Identify and block fraudulent in-app and CPA events, even after the app install attribution, with unique fraud detection rules.</p></div></div></article><article class="text-items-grid__ite col-lg-4 col-sm-6 col-xs-12 py-3 py-sm-20"><div class="text-items-grid__item--holder d-flex flex-column"><figure><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/08/post-attribution-detection-icon-appsflyer-product.svg" width="96" height="96" alt="" title="post-attribution-detection-icon-appsflyer-product"/></figure><header class="pt-0 pb-3"><h4>Post-attribution fraud detection</h4></header><div class="text-items-grid__text px-30"><p>Block fraudulent installs after the attribution through automatic pattern identification that creates new fraud reasoning.</p></div></div></article><article class="text-items-grid__ite col-lg-4 col-sm-6 col-xs-12 py-3 py-sm-20"><div class="text-items-grid__item--holder d-flex flex-column"><figure><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/08/partner-transparency-icon-appsflyer-product.svg" width="96" height="96" alt="" title="partner-transparency-icon-appsflyer-product"/></figure><header class="pt-0 pb-3"><h4>Media partner transparency</h4></header><div class="text-items-grid__text px-30"><p>Maintain open, transparent communication with your media partners with easy-to-integrate APIs and postbacks.</p></div></div></article></div></div></section> <section class="wp-block-appsflyer-subscribe-to-download marketo-form block-subscribe-to-download block-subscribe-to-download--lightColumns 1"> <div class="row no-gutters flex-column"> <div class="col w-100 col-md-10 text-center m-auto"> <div class="marketo-form__form-holder form__form-holder"> <div class="block-subscribe-to-download__wrapper d-flex align-items-center flex-column"> <span class="block-subscribe-to-download__icon-top"> <img decoding="async" src="https://www.appsflyer.com/wp-content/themes/AF2020/assets/images/img-subscribe-to-download-top.svg" alt="" loading="lazy"/> </span> <span class="block-subscribe-to-download__title h2 signup-form__header--col-main h3 mx-auto"> Looking for an MMP? Get your free assessment checklist today </span> <div class="block-subscribe-to-download__form--wrap w-100"> <form class="block-subscribe-to-download__form marketo-form__form mktoForm" id="mktoForm_3762" data-client-id="108-AVT-732" data-form-id="3762" data-form-cta="Download checklist" data-current-url="https://www.appsflyer.com/products/fraud-protection/" data-item-name="CO: Downloadable Templates MMP Assessment 08-2022" data-form-type="" data-action="message" data-block-freemails="1" data-redirect-url="" data-thank-you-title="Thanks for your download!" data-thank-you-text="" data-after-button="true" data-download-url="https://www.appsflyer.com/gatedpdfs/MMP_assessment_checklist.pdf " data-button-aft="mmp-assessment-template-new" data-button-aft-block="subscribe-to-download" > <div class="form-preloader" role="status"> <span class="form-preloader__field mx-3 mb-20"></span> <span class="form-preloader__field mx-3 mb-20"></span> </div> </form> </div> <div class="block-subscribe-to-download__thank-you form-confirmation d-none mx-auto flex-column justify-content-center text-center"> <header class="form-confirmation__header form-confirmation--element pt-30 pb-4 "> <span class="h2 ">Thanks for your download!</span> </header> </div> </div> </div> </div> <script> jQuery('form').attr('data-current-url', document.location.hostname + document.location.pathname); </script> </div> </section> <section class="wp-block-appsflyer-block-section-faq section-faq pb-60 pb-md-120 pt-60 pt-md-150 pt-lg-160 mt-sm-60 mt-md-0"><div class="container"><div class="row col-lg-8 px-0 px-sm-20 m-auto flex-column py-20"><header class="d-flex pb-40 pb-md-80 pb-lg-80 justify-content-center text-center"><h2 tag="h2">Frequently asked questions</h2></header><article class="section-faq__item" id="btn_WznAUg"><header><h3 class="py-25 pr-30 mb-0" tag="h3" data-aft="question-toggle" data-aft-block="faq">What types of mobile ad fraud does AppsFlyer protect against?</h3></header><div class="section-faq__text pr-30 pr-sm-0"><p tag="p">Protect360 protects your campaigns from all common types of mobile ad fraud like install hijacking, click flooding, device farms, and bots. We are also able to identify and block new types of fraud as they materialize thanks to our scale and advanced machine learning capabilities.</p></div></article><article class="section-faq__item" id="btn_diOwVm"><header><h3 class="py-25 pr-30 mb-0" tag="h3" data-aft="question-toggle" data-aft-block="faq">How does AppsFlyer handle post attribution fraud detection?</h3></header><div class="section-faq__text pr-30 pr-sm-0"><p tag="p">Unlike other fraud solutions, Protect360 retroactively denies fraudulent activity based on patterns found post-install. Once a sufficient number of installs is reached, the given pattern is labeled as fraudulent and any future installs will be treated as fraud.</p></div></article><article class="section-faq__item" id="btn_1rnCDb"><header><h3 class="py-25 pr-30 mb-0" tag="h3" data-aft="question-toggle" data-aft-block="faq">I use CPA campaigns, so I don’t need fraud protection, right?</h3></header><div class="section-faq__text pr-30 pr-sm-0"><p tag="p">Unfortunately, that’s not the case. While CPA was once considered a valid anti-fraud solution, this is no longer the case. Fraudsters are intentionally targeting CPA campaigns because they present additional revenue opportunities, and can even help them create the pretense of being a “quality” media source. So if you’re running CPA campaigns, Protect360 has you covered.</p></div></article><article class="section-faq__item" id="btn_EI5xHp"><header><h3 class="py-25 pr-30 mb-0" tag="h3" data-aft="question-toggle" data-aft-block="faq">Does AppsFlyer’s fraud solution offer protection from SDK spoofing?</h3></header><div class="section-faq__text pr-30 pr-sm-0"><p tag="p">Yes! While most other attribution providers use open source technology in their SDK infrastructure (leaving their code vulnerable to reverse engineering by hackers) AppsFlyer uses a closed source, encrypted SDK with comparable infrastructure and maximum security which is virtually impossible to reverse engineer or hack.</p></div></article></div></div></section> <section class="buttons-items-grid pt-30 pb-60 pb-md-80 section-bg section-bg--blue-light-2 section-bg--buttons-items-grid"> <div class="container "> <header class="pt-50 pb-20 pt-sm-50 pb-sm-50 text-center"> <h2>Explore more AppsFlyer products</h2> </header> <div class="row"> <a href="https://www.appsflyer.com/products/measurement/" target="" class="buttons-items-grid__button d-flex align-items-center col-sm-6 col-md-4 px-20 py-3 py-sm-4" id="tag-measurement-suite-1" data-aft="internal-link" data-aft-block="buttons-items-grid"> <div class="buttons-items-grid__holder buttons-items-grid__holder-- w-100 d-flex align-items-center pl-20 pr-40 py-30"> <figure class="mr-3 d-block"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/08/ico-attribution.svg" width="39" height="30" alt="" title="ico-attribution" /> </figure> <span class="text-secondary pl-2"> Measurement suite </span> </div> </a> <a href="https://www.appsflyer.com/products/roi-measurement/" target="" class="buttons-items-grid__button d-flex align-items-center col-sm-6 col-md-4 px-20 py-3 py-sm-4" id="tag-roi-measurement-1" data-aft="internal-link" data-aft-block="buttons-items-grid"> <div class="buttons-items-grid__holder buttons-items-grid__holder-- w-100 d-flex align-items-center pl-20 pr-40 py-30"> <figure class="mr-3 d-block"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/08/ico-cost-aggregation.svg" width="39" height="33" alt="" title="ico-cost-aggregation" /> </figure> <span class="text-secondary pl-2"> ROI measurement </span> </div> </a> <a 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w-100 d-flex align-items-center pl-20 pr-40 py-30"> <figure class="mr-3 d-block"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2021/02/ico-incrementality.svg" width="80" height="81" alt="" title="ico-incrementality" /> </figure> <span class="text-secondary pl-2"> Incrementality </span> </div> </a> <a href="https://www.appsflyer.com/products/customer-experience-deep-linking/" target="" class="buttons-items-grid__button d-flex align-items-center col-sm-6 col-md-4 px-20 py-3 py-sm-4" id="tag-cx-and-deep-linking-1" data-aft="internal-link" data-aft-block="buttons-items-grid"> <div class="buttons-items-grid__holder buttons-items-grid__holder-- w-100 d-flex align-items-center pl-20 pr-40 py-30"> <figure class="mr-3 d-block"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/08/ico-deep-linking.svg" width="41" height="30" alt="" title="ico-deep-linking" /> </figure> <span class="text-secondary pl-2"> CX and deep linking </span> </div> </a> <a href="https://www.appsflyer.com/products/audiences/" target="" class="buttons-items-grid__button d-flex align-items-center col-sm-6 col-md-4 px-20 py-3 py-sm-4" id="tag-audience-segmentation-1" data-aft="internal-link" data-aft-block="buttons-items-grid"> <div class="buttons-items-grid__holder buttons-items-grid__holder-- w-100 d-flex align-items-center pl-20 pr-40 py-30"> <figure class="mr-3 d-block"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/08/ico-audiences.svg" width="34" height="36" alt="" title="ico-audiences" /> </figure> <span class="text-secondary pl-2"> Audience segmentation </span> </div> </a> </div> </div> </section> <section class="cta-banner cta-banner--type-1 text-light pt-70 pt-sm-0 d-flex"> <div class="container"> <div class="row flex-column flex-md-row position-relative mx-auto section-bg section-bg--no-shape section-bg--blue-dark-1 border-radius border-radius--type-2 py-40 overflow-hidden"> <img decoding="async" 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id="1" itemprop="url" href="https://www.appsflyer.com/solutions/finance/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Finance</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-18576" class="menu-item menu-item-type-post_type menu-item-object-solutions menu-item-18576 nav-item"><a itemprop="url" title="Health & fitness" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/solutions/health-fitness/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Health & fitness</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-3790" class="menu-item menu-item-type-post_type menu-item-object-solutions menu-item-3790 nav-item"><a itemprop="url" title="Travel" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/solutions/travel/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Travel</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-18575" class="menu-item menu-item-type-post_type menu-item-object-solutions menu-item-18575 nav-item"><a itemprop="url" title="Zero budget marketing" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/solutions/zero-budget-marketing/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Zero budget marketing</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-28625" class="menu-item menu-item-type-post_type menu-item-object-solutions menu-item-28625 nav-item"><a itemprop="url" title="AWS" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/solutions/aws/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>AWS</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-3793" class="menu-item menu-item-type-post_type menu-item-object-solutions menu-item-3793 nav-item"><a itemprop="url" title="Integrated partners" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/solutions/partners/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Integrated partners</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-418303" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-418303 nav-item"><a itemprop="url" title="Tech and media partners" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/solutions/partners/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Tech and media partners</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-3792" class="menu-item menu-item-type-post_type menu-item-object-solutions menu-item-3792 nav-item"><a itemprop="url" title="Agency partners" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/solutions/agencies/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Agency partners</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-362861" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-362861 nav-item"><a itemprop="url" title="Partner Program" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/solutions/partner-program/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Partner Program</span></a></li> </ul> </div> <div class="footer__col col-12 col-md"> <h3 class="mb-0 pb-20 pb-md-3 pt-20 pt-md-0 d-flex justify-content-between">Why AppsFlyer</h3> <ul id="footer" class="pb-3 pb-sm-30 list-style-none d-none d-md-block"><li itemprop="name" 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menu-item-20286 nav-item"><a itemprop="url" title="Trust hub" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/trust/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Trust hub</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-20287" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20287 nav-item"><a itemprop="url" title="Security" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/trust/security/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Security</span></a></li> </ul> </div> <div class="footer__col col-12 col-md"> <h3 class="mb-0 pb-20 pb-md-3 pt-20 pt-md-0 d-flex justify-content-between">Learn</h3> <ul id="footer" class="pb-3 pb-sm-30 list-style-none d-none d-md-block"><li itemprop="name" role="menuitem" id="menu-item-716" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-716 nav-item"><a itemprop="url" title="Blog" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/blog/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Blog</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-20291" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20291 nav-item"><a itemprop="url" title="Videos" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/blog/videos/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Videos</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-20292" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20292 nav-item"><a itemprop="url" title="Podcast" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/blog/podcasts/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Podcast</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-20293" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20293 nav-item"><a itemprop="url" title="Reports & guides" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/resources/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Reports & guides</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-278735" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-278735 nav-item"><a itemprop="url" title="Webinars on-demand" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/resources/webinars/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Webinars on-demand</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-721" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-721 nav-item"><a itemprop="url" title="Glossary" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/glossary/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Glossary</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-20294" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20294 nav-item"><a itemprop="url" title="Product news" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/product-news/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Product news</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-20295" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20295 nav-item"><a itemprop="url" title="Use cases" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/use-cases/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Use cases</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-412869" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-412869 nav-item"><a itemprop="url" title="Metrics comparison" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/metrics-comparison/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Metrics comparison</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-418035" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-418035 nav-item"><a itemprop="url" title="Industry benchmarks" itemprop="url" target="_blank" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/benchmarks/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Industry benchmarks</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-20297" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20297 nav-item"><a itemprop="url" title="Help center" itemprop="url" target="_blank" itemprop="url" id="1" itemprop="url" href="https://support.appsflyer.com/hc/en-us" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Help center</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-362032" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-362032 nav-item"><a itemprop="url" title="Sitemap" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/sitemap/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Sitemap</span></a></li> </ul> </div> <div class="footer__col col-12 col-md"> <h3 class="mb-0 pb-20 pb-md-3 pt-20 pt-md-0 d-flex justify-content-between">Company</h3> <ul id="footer" class="pb-3 pb-sm-30 list-style-none d-none d-md-block"><li itemprop="name" role="menuitem" id="menu-item-29683" class="menu-item menu-item-type-post_type menu-item-object-company menu-item-29683 nav-item"><a itemprop="url" title="About" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/company/about/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>About</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-737" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-737 nav-item"><a itemprop="url" title="Newsroom" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/company/newsroom/" itemprop="url" class="nav-link" itemprop="url" 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