In the News: Highlights of our media coverage

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APIs </a> </li> </ul> </div> </div> </nav> </li> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item mega-parent"> <a itemprop="url" title="Solutions" class="nav-link" href="#">Solutions </a> <nav class="mega-menu flex-column fixed-top pb-20 pb-md-0 px-20" data-mega-nav-id="solutions"> <div class="container-fluid pl-40 pl-md-20 ml-md-auto pt-sm-20 pt-md-0 px-md-0 align-items-stretch d-md-block"> <div class="row mx-0"> <div class="mega-menu__cols mega-menu__cols--columns mega-menu__cols--layout-2 row w-100 flex-column flex-md-row justify-content-md-between pl-0 pt-30 pt-sm-0 "> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Team </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/marketing/"> <span class="d-block pb-2">Marketing</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/product/"> <span class="d-block pb-2">Product</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/data-analytics/"> <span class="d-block pb-2">Data & Analytics</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/research-and-development/"> <span class="d-block pb-2">R&D</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Goal </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/regain-ios-visibility/"> <span class="d-block pb-2">Regain iOS visibility</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/kickstart-app-growth/"> <span class="d-block pb-2">Kickstart app growth</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/scale-ua-campaigns/"> <span class="d-block pb-2">Scale user acquisition</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/maximize-user-ltv/"> <span class="d-block pb-2">Increase engagement & LTV </span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/maximize-roas/"> <span class="d-block pb-2">Maximize ROAS</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Industry </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/games/"> <span class="d-block pb-2">Gaming</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/shopping/"> <span class="d-block pb-2">Shopping</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/finance/"> <span class="d-block pb-2">Finance</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/food-drink/"> <span class="d-block pb-2">Food & drink</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/health-fitness/"> <span class="d-block pb-2">Health & fitness</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/travel/"> <span class="d-block pb-2">Travel</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Platform </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/ios/"> <span class="d-block pb-2">iOS</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/android/"> <span class="d-block pb-2">Android</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/pc-console-measurement/"> <span class="d-block pb-2">PC & console</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/ctv-ott/"> <span class="d-block pb-2">CTV & OTT</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/web-measurement/"> <span class="d-block pb-2">Web</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/mobile-measurement/"> <span class="d-block pb-2">Mobile</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/web3/"> <span class="d-block pb-2">Web3</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Partnerships </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/partners/"> <span class="d-block pb-2">Tech and media partners</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/agencies/"> <span class="d-block pb-2">Agency partners</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/partner-program/"> <span class="d-block pb-2">Partner Program</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> </div> </div> <div class="row mx-0 d-md-flex w-100 ml-md-0 theme-borders--sm theme-borders--top theme-borders--color-1"> <ul data-parent-id="solutions" class="mega-menu__col--main-links flex-column flex-md-row col align-items-md-center list-style-none d-flex order-1 order-sm-0 ml-md-0 px-0 pt-md-20 pb-25"> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/interactive-product-tours/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Interactive product tours </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/customers/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Customer stories </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/appsflyer-advantage/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> The AppsFlyer difference </a> </li> </ul> </div> </div> </nav> </li> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item mega-parent"> <a itemprop="url" title="Learn" class="nav-link" href="#">Learn </a> <nav class="mega-menu flex-column fixed-top pb-20 pb-md-0 px-20" data-mega-nav-id="resources"> <div class="container-fluid pl-40 pl-md-20 ml-md-auto pt-sm-20 pt-md-0 px-md-0 align-items-stretch d-md-block"> <div class="row mx-0"> <div class="mega-menu__col mega-menu__col--layout-1 mega-menu__col--main col-md-3 d-none d-md-flex flex-column px-0 pl-sm-0 pt-20 pt-sm-50 pb-0 pb-sm-40 pr-40"> <span class="h4 mb-3 d-none d-sm-block"> Resources </span> <p>Stay informed with industry insights, the latest trends, original content, and all things AppsFlyer</p> </div> <div class="mega-menu__cols mega-menu__cols--columns mega-menu__cols--layout-1 row w-100 flex-column flex-md-row justify-content-md-between pl-0 pt-30 pt-sm-0 col pl-md-70 pr-md-80"> <div class="mega-menu__col mega-menu__col--layout-1 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 pl-md-30"> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Ecosystem </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/blog/"> <span class="d-block pb-2">Blog</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/resources/"> <span class="d-block pb-2">Reports & guides</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/events/"> <span class="d-block pb-2">Events & webinars</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/resources/templates/"> <span class="d-block pb-2">Tools & templates</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/benchmarks/"> <span class="d-block pb-2">Industry benchmarks</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="/blog/videos/"> <span class="d-block pb-2">Videos</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/blog/podcasts/"> <span class="d-block pb-2">Podcasts</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/glossary/"> <span class="d-block pb-2">Glossary</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/metrics-comparison/"> <span class="d-block pb-2">Metrics comparison</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-1 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 pl-md-30"> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Customers </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/customers/"> <span class="d-block pb-2">Customer stories</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/product-news/"> <span class="d-block pb-2">Product news</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/use-cases/"> <span class="d-block pb-2">Use cases</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="https://support.appsflyer.com/hc/"> <span class="d-block pb-2">Help center</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="https://dev.appsflyer.com/"> <span class="d-block pb-2">Developer Hub</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" 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href="https://www.coindesk.com/web3/2023/12/04/web3-attribution-platform-spindl-teams-up-with-appsflyer-to-improve-blockchain-gaming-analytics/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2023/12/Untitled-2.png"/> <h5>Dec 04, 2023</h5> <h4>Web3 Attribution Platform Spindl Teams Up With AppsFlyer to Improve Blockchain Gaming Analytics</h4> </a> </div> <div class="entry-content hide showindex-9 year-2023"> <a href="https://decrypt.co/208018/appsflyer-and-spindl-partner-to-bridge-the-gap-between-mobile-and-web3-marketing-data"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2023/12/Untitled-1.png"/> <h5>Dec 04, 2023</h5> <h4>AppsFlyer and Spindl Partner to Bridge the Gap Between Mobile and Web3 Marketing Data</h4> </a> </div> <div class="entry-content hide showindex-10 year-2023"> <a href="https://venturebeat.com/games/why-mobile-game-developers-need-to-lean-into-q5-marketing-right-now/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_VentureBeat.png"/> <h5>Nov 27, 2023</h5> <h4>Why mobile game developers need to lean into Q5 marketing … right now</h4> </a> </div> <div class="entry-content hide showindex-11 year-2023"> <a href="https://www.marketingbrew.com/stories/2023/11/22/tiktok-snap-and-other-apps-call-for-new-mobile-measurement-standards"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2023/11/Untitled.png"/> <h5>Nov 22, 2023</h5> <h4>TikTok, Snap, and other apps call for new mobile measurement standards</h4> </a> </div> <div class="entry-content hide showindex-12 year-2023"> <a href="https://www.pocketgamer.biz/news/82879/ad-networks-down-in-2023-with-only-four-of-the-top-20-players-showing-an-increase/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Pocket_Gamer.png"/> <h5>Nov 15, 2023</h5> <h4>Ad networks down in 2023, with only four of the top 20 players 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src="https://www.appsflyer.com/wp-content/uploads/2023/11/TL-Retina.png"/> <h5>Nov 15, 2023</h5> <h4>Podcast: Africa Apps and Data with Michael Zaitsev, AppsFlyer</h4> </a> </div> <div class="entry-content hide showindex-16 year-2023"> <a href="https://www.destinationcrm.com/Articles/CRM-News/CRM-Across-the-Wire/AppsFlyer-Acquires-Gaming-and-Apps-Data-Analytics-Company-devtodev-161374.aspx"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2023/11/destination-crm-2.png"/> <h5>Nov 14, 2023</h5> <h4>AppsFlyer Acquires Gaming and Apps Data Analytics Company devtodev</h4> </a> </div> <div class="entry-content hide showindex-17 year-2023"> <a href="https://www.mediapost.com/publications/article/391029/gaming-industry-acquisition-takes-on-customer-data.html"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Media_Post.png"/> <h5>Nov 13, 2023</h5> <h4>Gaming Industry Acquisition Takes On Customer Data Privacy</h4> </a> 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src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_GamesI_Industry.png"/> <h5>Nov 08, 2023</h5> <h4>AppsFlyer acquires Devtodev</h4> </a> </div> <div class="entry-content hide showindex-21 year-2023"> <a href="https://www.pocketgamer.biz/news/82817/appsflyer-acquires-data-analytics-company-devtodev/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Pocket_Gamer.png"/> <h5>Nov 08, 2023</h5> <h4>AppsFlyer acquires data analytics company devtodev</h4> </a> </div> <div class="entry-content hide showindex-22 year-2023"> <a href="https://mobilegamer.biz/data-drop-big-money-deals-and-updates-from-nitro-netflix-azur-appsflyer-tapnation-playtika-ea-and-more/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2023/06/mobilegamer.biz-logo-1.png"/> <h5>Nov 08, 2023</h5> <h4>Data drop: big money deals and updates from Nitro, Netflix, Azur, AppsFlyer, TapNation, Playtika, EA and more</h4> </a> </div> 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href="https://finance.yahoo.com/news/appsflyer-launches-pc-console-measurement-120000519.html?guccounter=1"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2023/06/Yahoo-finance-1.png"/> <h5>May 23, 2023</h5> <h4>AppsFlyer Launches New PC and Console Measurement Solution For Gaming Companies to Expand Beyond Mobile</h4> </a> </div> <div class="entry-content hide showindex-58 year-2023"> <a href="https://www.pocketgamer.biz/news/81584/appsflyer-keeps-pace-with-cross-platform-marketing-and-measurement-tools/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Pocket_Gamer.png"/> <h5>May 23, 2023</h5> <h4>AppsFlyer keeps pace with cross-platform marketing and measurement tools</h4> </a> </div> <div class="entry-content hide showindex-59 year-2023"> <a href="https://www.mediapost.com/publications/article/385684/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Media_Post.png"/> <h5>May 23, 2023</h5> <h4>Digital News Daily: AppsFlyer Expands Its Gaming Measurement Solution To PCs, Consoles</h4> </a> </div> <div class="entry-content hide showindex-60 year-2023"> <a href="https://www.businessofapps.com/insights/what-android-marketers-can-learn-from-ios-apps-to-prepare-for-the-privacy-driven-future/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Business_Of_Apps.png"/> <h5>May 22, 2023</h5> <h4>What Android marketers can learn from iOS apps to prepare for the privacy-driven future</h4> </a> </div> <div class="entry-content hide showindex-61 year-2023"> <a href="https://campaignme.com/exploring-the-impact-of-chatgpt-and-bard-plugins-on-marketing/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Campaign.png"/> <h5>May 19, 2023</h5> <h4>What do ChatGPT’s plugins and 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src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Digiday.png"/> <h5>Apr 06, 2023</h5> <h4>Why CTV is the next big branding channel for sports advertisers</h4> </a> </div> <div class="entry-content hide showindex-68 year-2023"> <a href="https://adage.com/article/digital-marketing-ad-tech-news/tiktok-and-instagram-search-what-brands-need-know-about-socials-next-battlefield/2484281"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2021/07/AdAge.png"/> <h5>Apr 04, 2023</h5> <h4>TikTok and Instagram Search—What Brands Need To Know About Social’s Next Battlefield</h4> </a> </div> <div class="entry-content hide showindex-69 year-2023"> <a href="https://venturebeat.com/gaming-business/mobile-game-and-app-markers-are-exposed-to-5-4b-in-fraud-appsflyer/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_VentureBeat.png"/> <h5>Apr 04, 2023</h5> <h4>Mobile game and app markers are exposed to $5.4B 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src="https://www.appsflyer.com/wp-content/uploads/2023/02/pmw-insight-logo.png"/> <h5>Jan 27, 2023</h5> <h4>Paul Wright, GM Western Europe and Menat, on the importance of privacy</h4> </a> </div> <div class="entry-content hide showindex-81 year-2023"> <a href="https://www.businessofapps.com/news/half-of-android-apps-are-uninstalled-within-30-days-after-download/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Business_Of_Apps.png"/> <h5>Jan 23, 2023</h5> <h4>AppsFlyer’s App Uninstall Report find that 49% of Android apps were uninstalled within a month after download</h4> </a> </div> <div class="entry-content hide showindex-82 year-2023"> <a href="https://africa.businessinsider.com/local/markets/exploring-fintech-landscape-in-africa-insights-from-latest-google-trends-report/rstkc9e"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Buisiness_Insider.png"/> <h5>Jan 17, 2023</h5> 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src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Buisiness_Insider.png"/> <h5>Dec 26, 2022</h5> <h4>AppsFlyer’s Director of Product, SKAN, talks about what he hopes to see in 2023</h4> </a> </div> <div class="entry-content show showindex-1 year-2022"> <a href="https://www.businessofapps.com/news/app-sessions-rose-during-world-cup-half-time-in-france-and-argentina/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Business_Of_Apps.png"/> <h5>Dec 22, 2022</h5> <h4>Data on the World Cup found that app sessions rose during half-time of World Cup final</h4> </a> </div> <div class="entry-content show showindex-2 year-2022"> <a href="https://www.marketingdive.com/news/app-installs-grow-appsflyer-mobile-marketing/639442/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2021/07/MarketingDive.jpg"/> <h5>Dec 22, 2022</h5> <h4>AppsFlyer Report on 2022 trends, including apps installs continuing 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src="https://www.appsflyer.com/wp-content/uploads/2022/11/IDC-logo-vertical-fullcolor-scaled.jpeg"/> <h5>Nov 01, 2022</h5> <h4>AppsFlyer’s Privacy Cloud was featured as a select vendor in ID’s TechBrief report</h4> </a> </div> <div class="entry-content hide showindex-6 year-2022"> <a href="https://digiday.com/marketing/marketing-briefing-elon-musks-twitter-takeover-is-off-to-a-rocky-start-leaving-advertisers-with-mixed-feelings/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Digiday.png"/> <h5>Nov 01, 2022</h5> <h4>AppsFlyer’s eCommerce Report shows how eCommerce is no longer attracting the same amount of new users</h4> </a> </div> <div class="entry-content hide showindex-7 year-2022"> <a href="https://www.mediapost.com/publications/article/379247/brands-under-using-some-ctv-platforms-content-gen.html"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Media_Post.png"/> <h5>Oct 28, 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href="https://martechseries.com/mts-insights/guest-authors/the-pursuit-of-privacy/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2022/08/MTS_1.png"/> <h5>Jun 08, 2022</h5> <h4>Insightful byline examining one year post-ATT impact on app marketing</h4> </a> </div> <div class="entry-content hide showindex-18 year-2022"> <a href="https://econsultancy.com/appsflyer-mobile-advertising/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2022/08/econsultancy-logo-vector.png"/> <h5>May 08, 2022</h5> <h4>AppsFlyer’s Director of Product, Gaming dives into growing ad formats</h4> </a> </div> <div class="entry-content hide showindex-19 year-2022"> <a href="https://www.vox.com/recode/23045136/apple-app-tracking-transparency-privacy-ads"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2022/05/Recode_logo_2016.svg.png"/> <h5>Apr 29, 2022</h5> <h4>AppsFlyer’s ATT data on the winners and losers of Apple’s anti-tracking feature</h4> </a> </div> <div class="entry-content hide showindex-20 year-2022"> <a href="https://www.adweek.com/programmatic/apple-att-tracking/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Adweek.png"/> <h5>Apr 28, 2022</h5> <h4>New AppsFlyer report on ‘One Year Post’ ATT enforcement</h4> </a> </div> <div class="entry-content hide showindex-21 year-2022"> <a href="https://www.nytimes.com/wirecutter/blog/apple-privacy-labels-tracking/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2022/05/new-york-times-logo-png-vertical.png"/> <h5>Mar 31, 2022</h5> <h4>AppsFlyer ATT data broke down opt-in rates per app category, with most categories hovering around 40%</h4> </a> </div> <div class="entry-content hide showindex-22 year-2022"> <a href="https://www.adexchanger.com/ad-exchange-news/wednesday-23032022/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Ad_Exchanger.png"/> <h5>Mar 23, 2022</h5> <h4>Performance Index 14 has Meta retaking top spot in SKAdNetwork ranking</h4> </a> </div> <div class="entry-content hide showindex-23 year-2022"> <a href="https://www.adweek.com/programmatic/appsflyer-meta-makes-progress-in-adapting-to-apples-app-tracking-transparency/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Adweek.png"/> <h5>Mar 22, 2022</h5> <h4>AppsFlyer’s latest Performance Index fings Meta Making Process in Adapting to Apple’s ATT Framework</h4> </a> </div> <div class="entry-content hide showindex-24 year-2022"> <a href="https://www.mediapost.com/publications/article/371589/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Media_Post.png"/> <h5>Feb 28, 2022</h5> <h4>AppsFlyer CEO Oren Kaniel talks about Apple, measurement, and privacy</h4> </a> </div> <div class="entry-content hide showindex-25 year-2022"> <a href="https://www.businessofapps.com/news/gaming-apps-spent-big-on-user-acquisition-in-2021-as-10-of-budgets-shifted-from-ios-to-android/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Business_Of_Apps.png"/> <h5>Feb 25, 2022</h5> <h4>AppsFlyer’s State of Gaming report details how gaming marketers have shifted 10% of budgets from iOS to Android</h4> </a> </div> <div class="entry-content hide showindex-26 year-2022"> <a href="https://www.adweek.com/convergent-tv/how-coinbase-broke-the-offline-to-online-marketing-paradigm/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Adweek.png"/> <h5>Feb 18, 2022</h5> <h4>AppsFlyer dives into how Coinbase broke the offline to online paradigm using OneLink</h4> </a> </div> <div class="entry-content hide showindex-27 year-2022"> <a href="https://www.forbes.com/sites/danielnewman/2022/02/10/apple-meta-and-the-ten-billion-dollar-impact-of-privacy-changes/?sh=7669fee472ae"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Forbes.png"/> <h5>Feb 10, 2022</h5> <h4>AppsFlyer study details the number of iPhone users are opting out of sharing their information</h4> </a> </div> <div class="entry-content hide showindex-28 year-2022"> <a href="https://gizmodo.com/facebook-sees-decline-in-users-for-first-time-in-its-hi-1848474274"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2022/03/gizmodo-logo.png"/> <h5>Feb 03, 2022</h5> <h4>AppsFlyer details ATT opt-out data for users</h4> </a> </div> <div class="entry-content hide showindex-29 year-2022"> <a href="https://www.cnbc.com/2022/02/02/facebook-says-apple-ios-privacy-change-will-cost-10-billion-this-year.html"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2021/07/cnbc.png"/> <h5>Feb 02, 2022</h5> <h4>AppsFlyer data showed that 62% of users were choosing to opt-out of sharing their IDFA.</h4> </a> </div> <div class="entry-content hide showindex-30 year-2022"> <a href="https://www.cio.com/article/303215/8-top-priorities-for-cios-in-2022.html"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2022/02/download-1-1.png"/> <h5>Jan 18, 2022</h5> <h4>AppsFlyer’s CIO talks reinforcing privacy in 2022</h4> </a> </div> <div class="entry-content hide showindex-31 year-2022"> <a href="https://www.techradar.com/news/data-clean-rooms-offer-the-ideal-solution-to-the-data-privacy-conundrum"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Tech_Radar.png"/> <h5>Jan 16, 2022</h5> <h4>AppsFlyer dives into how data clean rooms could be the perfect technology for the privacy-first era</h4> </a> </div> <div class="entry-content hide showindex-32 year-2022"> <a href="https://www.adexchanger.com/adexchanger-talks/living-under-apples-thumb-with-appsflyer-ceo-oren-kaniel/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Ad_Exchanger.png"/> <h5>Jan 11, 2022</h5> <h4>AppsFlyer CEO Oren Kaniel on ATT enforcement</h4> </a> </div> <div class="text-center"><a itemprop="url" data-aft="load-more" data-aft-block="pr-archive" class="mt-20 hero-banner__button ml-lg-0 btn loadMorePr btn-primary--white-with-border" target="_blank">Load more</a></div></div><div class="parentyear parent-2021 "> <div class="entry-content show showindex-0 year-2021"> <a href="https://www.sdxcentral.com/articles/news/intel-appsflyer-team-on-next-gen-encryption/2021/12/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2022/02/sdxcentral-1.png"/> <h5>Dec 20, 2021</h5> <h4>AppsFlyer partners with Intel on its Privacy Cloud</h4> </a> </div> <div class="entry-content show showindex-1 year-2021"> <a href="https://www.cnbc.com/2021/11/13/apples-privacy-changes-show-the-power-it-holds-over-other-industries.html"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2021/07/cnbc.png"/> <h5>Nov 13, 2021</h5> <h4>AppsFlyer’s ATT data show increase in Apple search ads market share</h4> </a> </div> <div class="entry-content show showindex-2 year-2021"> <a href="https://www.mediapost.com/publications/article/367995/appsflyer-skadnetwork-ranks-performance-after-appl.html"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Media_Post.png"/> <h5>Oct 21, 2021</h5> <h4>AppsFlyer SKAdNetwork ranks performance after Apple’s ATT Launch</h4> </a> </div> <div class="entry-content show showindex-3 year-2021"> <a href="https://www.forbes.com/sites/johnkoetsier/2021/10/19/apples-ad-network-is-the-biggest-beneficiary-of-apples-new-marketing-rules-report/?sh=20c200c677a0"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Forbes.png"/> <h5>Oct 19, 2021</h5> <h4>AppsFlyer’s Performance Index shows Apple’s Ad Network is the biggest beneficiary of its new marketing rules</h4> </a> </div> <div class="entry-content show showindex-4 year-2021"> <a href="https://www.thedrum.com/news/2021/09/16/how-outdated-attribution-strategies-harm-ad-performance-tiktok"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_The_Drum.png"/> <h5>Sep 16, 2021</h5> <h4>A joint report by AppsFlyer and TikTok found that video accounts for 40% of all programmatic ad spend in South East Asia</h4> </a> </div> <div class="entry-content show showindex-5 year-2021"> <a href="https://venturebeat.com/2021/09/11/how-mobile-app-developers-can-thrive-in-apples-new-world/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_VentureBeat.png"/> <h5>Sep 11, 2021</h5> <h4>An AppsFlyer analysis found that of the $7.5 billion in UA spend since April, iOS budgets have dropped 15% vs. pre-App Tracking Transparency (ATT)</h4> </a> </div> <div class="entry-content hide showindex-6 year-2021"> <a href="https://www.businessinsider.com/the-most-important-marketing-tech-executives-of-2021-2021-8"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Buisiness_Insider.png"/> <h5>Aug 30, 2021</h5> <h4>AppsFlyer CEO Oren Kaniel listed as one of the most important marketers in 2021</h4> </a> </div> <div class="entry-content hide showindex-7 year-2021"> <a href="https://www.socialmediatoday.com/news/facebook-outlines-new-privacy-focused-approach-to-advertising-in-line-wit/604853/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Social_Media_Today.png"/> <h5>Aug 11, 2021</h5> <h4>AppsFlyer data confirms that the true impacts of the ATT change are still evolving</h4> </a> </div> <div class="entry-content hide showindex-8 year-2021"> <a href="https://venturebeat.com/2021/07/20/facebook-how-game-and-app-publishers-are-managing-in-a-post-idfa-world/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+venturebeat%2FSZYF+%28VentureBeat%29&utm_content=Google+Feedfetcher"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_VentureBeat.png"/> <h5>Jul 20, 2021</h5> <h4>AppsFlyer data reveals the 56% of user opting out are forcing app publishers to rethink their mobile business strategy</h4> </a> </div> <div class="entry-content hide showindex-9 year-2021"> <a href="https://techcrunch.com/2021/07/13/nigeria-leads-mobile-app-market-growth-in-africa-as-use-of-gaming-apps-surge-44-from-q1-2020/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_tech_crunch.png"/> <h5>Jul 13, 2021</h5> <h4>AppsFlyer report in collaboration with Google looked into how the African app market has fared since the pandemic</h4> </a> </div> <div class="entry-content hide showindex-10 year-2021"> <a href="https://www.emarketer.com/content/extended-identity-crisis"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Emarketer.jpg"/> <h5>Jul 12, 2021</h5> <h4>AppsFlyer reported finding that IDFA availability could be affected by the way app developers time their SDKs</h4> </a> </div> <div class="entry-content hide showindex-11 year-2021"> <a href="https://www.socialmediatoday.com/news/facebooks-business-and-ad-chief-outlines-key-areas-of-focus-for-the-platfo/602973/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Social_Media_Today.png"/> <h5>Jul 07, 2021</h5> <h4>Recent stats from AppsFlyer show that around 42% of iOS users are choosing to opt-in ATT tracking</h4> </a> </div> <div class="entry-content hide showindex-12 year-2021"> <a href="https://www.emarketer.com/content/ios-ad-spend-drops-app-tracking-transparency-takes-off"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Emarketer.jpg"/> <h5>Jun 28, 2021</h5> <h4>AppsFlyer data shows global adoption of iOS 14.5+ was only 16% by the week of May 25, but it rose to 45% by June 7th</h4> </a> </div> <div class="entry-content hide showindex-13 year-2021"> <a href="https://adage.com/article/marketing-news-strategy/how-appsflyer-went-startup-unicorn/2345021"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2021/07/AdAge.png"/> <h5>Jun 25, 2021</h5> <h4>CMO Ran Avrahamy dives into AppsFlyer’s continued success and the importance of employee branding</h4> </a> </div> <div class="entry-content hide showindex-14 year-2021"> <a href="https://www.adexchanger.com/ad-networks/thursday-17062021/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Ad_Exchanger.png"/> <h5>Jun 17, 2021</h5> <h4>AppsFlyer has appointed Chad Greenleaf as SVP, client success</h4> </a> </div> <div class="entry-content hide showindex-15 year-2021"> <a href="https://tearsheet.co/4-charts/4-charts-on-finance-app-growth/?utm_source=rss&utm_medium=rss&utm_campaign=4-charts-on-finance-app-growth"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2021/07/tearsheet.jpeg"/> <h5>Jun 14, 2021</h5> <h4>AppsFlyer’s The State of Finance App Marketing 2021 Edition shows interest in digital finance solutions is still pretty strong</h4> </a> </div> <div class="entry-content hide showindex-16 year-2021"> <a href="https://techcrunch.com/2021/06/12/this-week-in-apps-wwdc-21-highlights-instagram-creator-week-recap-android-12-beta-2-arrives/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_tech_crunch.png"/> <h5>Jun 12, 2021</h5> <h4>Downloads of fintech apps are up 132% globally YoY according to an AppsFlyer marketing report</h4> </a> </div> <div class="entry-content hide showindex-17 year-2021"> <a href="https://www.marketingdive.com/news/apple-doubles-down-on-privacy-further-complicating-tracking-and-targeting/601533/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2021/07/MarketingDive.jpg"/> <h5>Jun 10, 2021</h5> <h4>Per AppsFlyer survey, 47% of respondents said they’re unlikely to consent to sharing an Apple device identifier</h4> </a> </div> <div class="entry-content hide showindex-18 year-2021"> <a href="https://www.mediapost.com/publications/article/364034/has-covid-19-changed-mobile-finance-you-can-bank.html"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Media_Post.png"/> <h5>Jun 10, 2021</h5> <h4>AppsFlyer’s State of Finance report found consumers seek out more “contactless” ways of handling financial business</h4> </a> </div> <div class="entry-content hide showindex-19 year-2021"> <a href="https://www.adexchanger.com/ad-exchange-news/tuesday-08062021/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Ad_Exchanger.png"/> <h5>Jun 08, 2021</h5> <h4>AppsFlyer says it saw opt-in rates differ depending on the content category of a particular app</h4> </a> </div> <div class="entry-content hide showindex-20 year-2021"> <a href="https://www.adweek.com/programmatic/apples-app-tracking-transparency-has-advertisers-scrambling-with-concern-more-is-to-come/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Adweek.png"/> <h5>Jun 06, 2021</h5> <h4>According to AppsFlyer, iOS ad spend increased 20% after ATT was enforced by Apple</h4> </a> </div> <div class="entry-content hide showindex-21 year-2021"> <a href="https://techcrunch.com/2021/05/29/this-week-in-apps-poparazzi-hype-instagram-drops-likes-epic-trial-adjourns/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_tech_crunch.png"/> <h5>May 13, 2021</h5> <h4>AppsFlyer data reveals 78M instances were users saw an ATT prompt and allowed tracking.</h4> </a> </div> <div class="entry-content hide showindex-22 year-2021"> <a href="https://www.businessinsider.com/apples-att-idfa-changes-are-disrupting-advertising-on-facebook-2021-5"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Buisiness_Insider.png"/> <h5>May 13, 2021</h5> <h4>Recent data from AppsFlyer suggests it is too early to estimate the true influence of Apple’s privacy update</h4> </a> </div> <div class="entry-content hide showindex-23 year-2021"> <a href="https://www.mediapost.com/publications/article/363212/are-apple-app-users-half-empty-or-half-full-depe.html"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Media_Post.png"/> <h5>May 13, 2021</h5> <h4>AppsFlyer’s robust data says 31% of new installers have opted into having their data tracked</h4> </a> </div> <div class="entry-content hide showindex-24 year-2021"> <a href="https://www.inc.com/jason-aten/apples-privacy-update-is-turning-out-to-be-worst-case-scenario-for-facebook.html"> <img decoding="async" src=""/> <h5>May 12, 2021</h5> <h4>AppsFlyer’s data reveals only around 15 percent of apps have started asking permission to track users</h4> </a> </div> <div class="entry-content hide showindex-25 year-2021"> <a href="https://www.adexchanger.com/data-driven-thinking/att-opt-in-rates-the-picture-so-far-and-the-ugly-truth-behind-why-the-numbers-vary-so-widely/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Ad_Exchanger.png"/> <h5>May 10, 2021</h5> <h4>According to AppsFlyer’s data, the global average for opt-in is around 37%</h4> </a> </div> <div class="entry-content hide showindex-26 year-2021"> <a href="https://www.fastcompany.com/90633965/ios-14-5-tracking-opt-out-rate"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_FastCompany.png"/> <h5>May 07, 2021</h5> <h4>AppsFlyer found that 29% of users in the United States have opted into tracking</h4> </a> </div> <div class="entry-content hide showindex-27 year-2021"> <a href="https://www.businessinsider.com/apple-ios-145-privacy-changes-spark-low-opt-in-rates-and-falling-ad-prices-2021-5"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Buisiness_Insider.png"/> <h5>May 07, 2021</h5> <h4>According to AppsFlyer, only 13% of developers had rolled out their privacy popups by May 4</h4> </a> </div> <div class="entry-content hide showindex-28 year-2021"> <a href="https://www.nbcnews.com/tech/tech-news/apple-ios-145-update-know-new-privacy-features-rcna796"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2021/07/nbcnews.png"/> <h5>Apr 29, 2021</h5> <h4>AppsFlyer’s preliminary research found that users opted to allow tracking by IDFA 39 percent of the time</h4> </a> </div> <div class="entry-content hide showindex-29 year-2021"> <a href="https://www.economist.com/business/2021/04/29/a-new-type-of-ad-is-heading-for-your-iphone"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2021/07/the_Economist.png"/> <h5>Apr 28, 2021</h5> <h4>AppsFlyer found that iPhone users agreed to tracking from shopping and finance apps more than 40% of the time</h4> </a> </div> <div class="entry-content hide showindex-30 year-2021"> <a href="https://www.wired.co.uk/article/ios-14-5-update-app-tracking"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2021/07/Wired.png"/> <h5>Apr 27, 2021</h5> <h4>AppsFlyer Survey found 32 percent of people allowed apps to track them</h4> </a> </div> <div class="entry-content hide showindex-31 year-2021"> <a href="https://adage.com/article/digital/apples-ios-update-puts-publishers-and-platform-relationships-thinner-ice/2330871?adobe_mc=MCMID%3D87602029324179531811239603754947945354%7CMCORGID%3D138FFF2554E6E7220A4C98C6%2540AdobeOrg%7CTS%3D1619543089&CSAuthResp=1619543093516%3A0%3A5229067%3A0%3A24%3Asuccess%3A222A23C9C5CD4C97D3AC5209EFF6BF45"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2021/07/AdAge.png"/> <h5>Apr 27, 2021</h5> <h4>AppsFlyer’s VP Core Product comments on how iOS 14 changes will affect how marketing is measured</h4> </a> </div> <div class="entry-content hide showindex-32 year-2021"> <a href="https://www.inc.com/jason-aten/with-4-words-apple-just-exposed-biggest-problem-with-facebook.html"> <img decoding="async" src=""/> <h5>Apr 27, 2021</h5> <h4>AppsFlyer says that the average opt-in rate in its testing is around 26 percent</h4> </a> </div> <div class="entry-content hide showindex-33 year-2021"> <a href="https://www.axios.com/internet-industry-privacy-measures-apple-google-cb7b0117-9966-4fce-8d04-30e7b77eeeff.html"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2021/07/axois.png"/> <h5>Apr 27, 2021</h5> <h4>Internet industry braces for new privacy rules</h4> </a> </div> <div class="entry-content hide showindex-34 year-2021"> <a href="https://www.washingtonpost.com/technology/2021/04/26/iphone-ask-app-not-to-track-ios-update/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2021/07/Washington_post.png"/> <h5>Apr 26, 2021</h5> <h4>AppsFlyer data found that 41 percent of the time people tapped “allow” to permit the tracking</h4> </a> </div> <div class="entry-content hide showindex-35 year-2021"> <a href="https://www.wsj.com/articles/ios-14-5-a-guide-to-apples-new-app-tracking-controls-11619457425"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_the_wall_street_journal.png"/> <h5>Apr 26, 2021</h5> <h4>AppsFlyer’s data on early use of ATT in iOS reveals users are more likely to allow tracking with nongaming apps</h4> </a> </div> <div class="entry-content hide showindex-36 year-2021"> <a href="https://techcrunch.com/2021/04/26/apples-app-tracking-transparency-feature-has-arrived-heres-what-you-need-to-know/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_tech_crunch.png"/> <h5>Apr 26, 2021</h5> <h4>AppsFlyer’s early data reveals opt-in rates for iOS14</h4> </a> </div> <div class="entry-content hide showindex-37 year-2021"> <a href="https://www.adweek.com/programmatic/when-apples-idfa-changes-hit-nobody-really-knows-what-to-expect/?utm_content=summary_component&utm_source=postup&utm_medium=email&utm_campaign=FirstThingsFirst_Newsletter_210409054740&lyt_id=563904"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Adweek.png"/> <h5>Apr 09, 2021</h5> <h4>When Apple’s IDFA Changes Hit “Nobody Really Knows” What To Expect</h4> </a> </div> <div class="entry-content hide showindex-38 year-2021"> <a href="https://www.emarketer.com/content/app-tracking-transparency-opt-could-much-higher-than-expected"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Emarketer.jpg"/> <h5>Apr 09, 2021</h5> <h4>AppTrackingTransparency opt in could be much higher than expected</h4> </a> </div> <div class="entry-content hide showindex-39 year-2021"> <a href="https://www.socialmediatoday.com/news/new-research-provides-further-insight-into-the-potential-impact-of-apples/598086/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Social_Media_Today.png"/> <h5>Apr 08, 2021</h5> <h4>New Research Provides Further Insight into the Potential Impact of Apple’s Coming IDFA Update</h4> </a> </div> <div class="entry-content hide showindex-40 year-2021"> <a href="https://www.techrepublic.com/article/ios-14-app-tracking-opt-ins-may-prove-higher-than-expected/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Tech-Republic.png"/> <h5>Apr 08, 2021</h5> <h4>iOS 14 app tracking opt-ins may prove higher than expected</h4> </a> </div> <div class="entry-content hide showindex-41 year-2021"> <a href="https://digiday.com/marketing/marketing-briefing-how-fernando-machados-long-tenure-at-burger-king-absolutely-broke-the-trend/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Digiday.png"/> <h5>Apr 06, 2021</h5> <h4>less than 1/3 of smartphone users are even aware of the policy changes, according to a new survey from the Mobile Marketing Association and AppsFlyer</h4> </a> </div> <div class="entry-content hide showindex-42 year-2021"> <a href="https://www.toolbox.com/marketing/mobile-marketing/news/google-dominates-scale-and-facebook-leads-in-quality-appsflyer-performance-index-2021/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Toolbox_Marketing.png"/> <h5>Mar 25, 2021</h5> <h4>Google Dominates Scale and Facebook Leads in Quality: AppsFlyer Performance Index 2021</h4> </a> </div> <div class="entry-content hide showindex-43 year-2021"> <a href="https://www.techrepublic.com/article/google-beats-facebook-tiktok-rises-in-appsflyer-performance-index/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Tech-Republic.png"/> <h5>Mar 25, 2021</h5> <h4>Google beats Facebook; TikTok rises in AppsFlyer performance index</h4> </a> </div> <div class="entry-content hide showindex-44 year-2021"> <a href="https://www.mediapost.com/publications/article/361732/apples-privacy-framework-already-affecting-downlo.html"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Media_Post.png"/> <h5>Mar 25, 2021</h5> <h4>Apple’s Privacy Framework Already Affecting Downloads, Login Metrics, Measurement</h4> </a> </div> <div class="entry-content hide showindex-45 year-2021"> <a href="https://martechseries.com/sales-marketing/programmatic-buying/appsflyers-latest-performance-index-shows-google-leads-in-scale-while-facebook-dominates-quality/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Mar_tech_Series.png"/> <h5>Mar 24, 2021</h5> <h4>AppsFlyer’s Latest Performance Index Shows Google Leads In Scale, While Facebook Dominates Quality</h4> </a> </div> <div class="entry-content hide showindex-46 year-2021"> <a href="https://www.adweek.com/programmatic/report-google-ads-tops-facebook-at-driving-loyal-users-on-mobile/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Adweek.png"/> <h5>Mar 24, 2021</h5> <h4>Report: Google Ads Tops Facebook at Driving Loyal Users on Mobile</h4> </a> </div> <div class="entry-content hide showindex-47 year-2021"> <a href="https://www.inc.com/jason-aten/apple-facebooks-fight-isnt-about-privacy-or-tracking-real-reason-facebook-is-so-worried.html"> <img decoding="async" src=""/> <h5>Mar 21, 2021</h5> <h4>A recent survey from AppsFlyer shows that almost half of all users (47 percent) are likely to opt out of tracking.</h4> </a> </div> <div class="entry-content hide showindex-48 year-2021"> <a href="https://thenextweb.com/privacy/2021/03/20/apple-app-stores-privacy-changes-update-syndication/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2021/07/the_next_web.png"/> <h5>Mar 20, 2021</h5> <h4>Research from AppsFlyer, a mobile advertising firm, found that only about 25 percent of people turned this setting on in 2020</h4> </a> </div> <div class="entry-content hide showindex-49 year-2021"> <a href="https://www.cnbc.com/2021/03/19/apples-privacy-change-could-increase-the-power-of-its-app-store.html"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2021/07/cnbc.png"/> <h5>Mar 19, 2021</h5> <h4>AppsFlyer estimates app makers will spend $96.5 billion on app install ads in 2021</h4> </a> </div> <div class="entry-content hide showindex-50 year-2021"> <a href="https://digiday.com/marketing/here-are-5-common-apple-privacy-crackdown-myths-debunked-for-concerned-marketers/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Digiday.png"/> <h5>Mar 18, 2021</h5> <h4>Here are 5 common Apple privacy crackdown myths, debunked for concerned marketers</h4> </a> </div> <div class="entry-content hide showindex-51 year-2021"> <a href="https://www.techrepublic.com/article/what-consumers-really-think-of-the-upcoming-idfa-opt-in-protecting-privacy-and-smartphone-data/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Tech-Republic.png"/> <h5>Mar 17, 2021</h5> <h4>What consumers really think of the upcoming IDFA opt-in, protecting privacy and smartphone data</h4> </a> </div> <div class="entry-content hide showindex-52 year-2021"> <a href="https://venturebeat.com/2021/03/16/metricworks-launches-polaris-incremental-measurement-to-rescue-mobile-ads/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_VentureBeat.png"/> <h5>Mar 16, 2021</h5> <h4>Mobile marketers are confused by Apple’s IDFA change, based on a November survey by AppsFlyer</h4> </a> </div> <div class="entry-content hide showindex-53 year-2021"> <a href="https://www.forbes.com/americas-best-startup-employers/#4676d3236527"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Forbes.png"/> <h5>Mar 09, 2021</h5> <h4>America’s Best Startup Employers 2021</h4> </a> </div> <div class="entry-content hide showindex-54 year-2021"> <a href="https://www.businessinsider.com/apple-privacy-changes-will-make-it-hard-to-measure-ads-2021-3"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Buisiness_Insider.png"/> <h5>Mar 04, 2021</h5> <h4>mobile marketers surveyed by AppsFlyer and MMA Global said they expected at least a 50% reduction in the availability of IDFAs</h4> </a> </div> <div class="entry-content hide showindex-55 year-2021"> <a href="https://www.emarketer.com/content/apples-mobile-ad-id-becomes-opt-in"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Emarketer.jpg"/> <h5>Mar 01, 2021</h5> <h4>AppsFlyer and MMA Survey Finds Marketers Becoming Increasingly Familiar With IDFA Protocol</h4> </a> </div> <div class="entry-content hide showindex-56 year-2021"> <a href="https://venturebeat.com/2021/02/17/post-idfa-alliance-will-address-concerns-of-mobile-app-and-game-marketers/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_VentureBeat.png"/> <h5>Feb 11, 2021</h5> <h4>AppsFlyer measured the impact of IDFA changes on marketing in November</h4> </a> </div> <div class="entry-content hide showindex-57 year-2021"> <a href="https://www.mediapost.com/publications/article/360487/appsflyer-develops-predictive-analytics-tool-in-re.html"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Media_Post.png"/> <h5>Feb 11, 2021</h5> <h4>AppsFlyer Develops Predictive Analytics Tool In Response To Apple’s Privacy Rules</h4> </a> </div> <div class="entry-content hide showindex-58 year-2021"> <a href="https://venturebeat.com/2021/02/11/appsflyer-launches-predictive-analytics-for-post-idfa-mobile-gaming/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_VentureBeat.png"/> <h5>Feb 11, 2021</h5> <h4>AppsFlyer launches predictive analytics for post-IDFA mobile apps and games</h4> </a> </div> <div class="entry-content hide showindex-59 year-2021"> <a href="https://www.forbes.com/sites/forbestechcouncil/2021/02/10/welcome-to-2021-the-year-probability-rises-to-the-demands-of-privacy/?sh=272036cb144f"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Forbes.png"/> <h5>Feb 10, 2021</h5> <h4>Welcome To 2021: The Year Probability Rises To The Demands Of Privacy</h4> </a> </div> <div class="entry-content hide showindex-60 year-2021"> <a href="https://techcrunch.com/2021/01/16/israel-vc-survey/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_tech_crunch.png"/> <h5>Jan 16, 2021</h5> <h4>After a record year for Israeli startups, 16 investors tell us what’s next</h4> </a> </div> <div class="text-center"><a itemprop="url" data-aft="load-more" data-aft-block="pr-archive" class="mt-20 hero-banner__button ml-lg-0 btn loadMorePr btn-primary--white-with-border" target="_blank">Load more</a></div></div><div class="parentyear parent-2020 "> <div class="entry-content show showindex-0 year-2020"> <a href="https://mobilemarketingmagazine.com/appsflyer-salesforce-ventures-210m-series-d-funding-round"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Mobile_Marketing_Magazine.png"/> <h5>Nov 24, 2020</h5> <h4>Salesforce joins AppsFlyer’s $210m funding round</h4> </a> </div> <div class="entry-content show showindex-1 year-2020"> <a href="https://venturebeat.com/2020/11/24/appsflyer-raises-funding-from-salesforce-ventures-at-2-billion-valuation/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_VentureBeat.png"/> <h5>Nov 24, 2020</h5> <h4>AppsFlyer raises funding from Salesforce Ventures at $2 billion valuation</h4> </a> </div> <div class="entry-content show showindex-2 year-2020"> <a href="https://www.adexchanger.com/investment/appsflyer-extends-latest-210m-round-with-an-investment-from-salesforce/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Ad_Exchanger.png"/> <h5>Nov 24, 2020</h5> <h4>AppsFlyer Extends Latest $210M Round With An Investment From Salesforce</h4> </a> </div> <div class="entry-content show showindex-3 year-2020"> <a href="https://www.adweek.com/programmatic/appsflyer-valued-at-2-billion-raises-funds-from-salesforce/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Adweek.png"/> <h5>Nov 24, 2020</h5> <h4>AppsFlyer’s Latest Funding Round Values It at $2 Billion</h4> </a> </div> <div class="entry-content show showindex-4 year-2020"> <a href="https://www.businessinsider.com/appsflyer-valuation-2-billion-investment-salesforce-ventures-series-d-2020-11"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Buisiness_Insider.png"/> <h5>Nov 24, 2020</h5> <h4>Salesforce’s VC arm just made a ‘small’ investment in marketing analytics startup AppsFlyer, bumping its valuation to $2 billion</h4> </a> </div> <div class="entry-content show showindex-5 year-2020"> <a href="https://www.techinasia.com/unicorn-firm-appsflyer-bags-investmetn-salesforce-ventures-extension-series"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Tech_in_Asias.png"/> <h5>Nov 24, 2020</h5> <h4>Unicorn AppsFlyer bags investment from Salesforce Ventures in extension of series D round</h4> </a> </div> <div class="entry-content hide showindex-6 year-2020"> <a href="https://www.wsj.com/articles/salesforce-puts-money-into-appsflyer-11606221000?mod=searchresults_pos1&page=1"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_the_wall_street_journal.png"/> <h5>Nov 24, 2020</h5> <h4>Salesforce Puts Money Into AppsFlyer</h4> </a> </div> <div class="entry-content hide showindex-7 year-2020"> <a href="https://www.businessinsider.com/facebook-ranked-number-one-by-appsflyers-performance-index-2020-10"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Buisiness_Insider.png"/> <h5>Oct 16, 2020</h5> <h4>Facebook takes top spot in AppsFlyer’s performance app marketing ranking</h4> </a> </div> <div class="entry-content hide showindex-8 year-2020"> <a href="https://venturebeat.com/2020/10/14/appsflyer-facebook-google-and-unity-ads-dominate-mobile-advertising/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_VentureBeat.png"/> <h5>Oct 14, 2020</h5> <h4>AppsFlyer: Facebook, Google, and Unity Ads dominate mobile advertising</h4> </a> </div> <div class="entry-content hide showindex-9 year-2020"> <a href="https://www.adweek.com/programmatic/appsflyer-facebook-was-the-no-1-mobile-media-source-in-1h-2020/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Adweek.png"/> <h5>Oct 14, 2020</h5> <h4>AppsFlyer: Facebook Was the No. 1 Mobile Media Source in 1H 2020</h4> </a> </div> <div class="entry-content hide showindex-10 year-2020"> <a href="https://www.mediapost.com/publications/article/356631/appsflyer-launches-linking-tool-on-salesforce-appe.html"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Media_Post.png"/> <h5>Oct 07, 2020</h5> <h4>AppsFlyer Launches Linking Tool On Salesforce AppExchange</h4> </a> </div> <div class="entry-content hide showindex-11 year-2020"> <a href="https://www.emarketer.com/content/app-developers-see-revenues-in-app-purchases-outpace-advertising-revenues"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Emarketer.jpg"/> <h5>Sep 29, 2020</h5> <h4>App Developers See Revenues from In-App Purchases Outpace Advertising Revenues</h4> </a> </div> <div class="entry-content hide showindex-12 year-2020"> <a href="https://www.mytotalretail.com/article/mobile-retargeting-why-it-matters-more-than-ever/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Total_Retail.png"/> <h5>Sep 24, 2020</h5> <h4>Mobile Retargeting: Why it Matters More Than Ever</h4> </a> </div> <div class="entry-content hide showindex-13 year-2020"> <a href="https://www.bizjournals.com/sanfrancisco/subscriber-only/2020/09/18/largest-san-francisco-tech-employers.html"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_NY_BizJournal.png"/> <h5>Sep 18, 2020</h5> <h4>AppsFlyer is One of the Largest San Francisco Tech Employers</h4> </a> </div> <div class="entry-content hide showindex-14 year-2020"> <a href="https://www.emarketer.com/content/app-monetization-trends-2020"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Emarketer.jpg"/> <h5>Sep 15, 2020</h5> <h4>App Monetization Trends 2020</h4> </a> </div> <div class="entry-content hide showindex-15 year-2020"> <a href="https://www.admonsters.com/what-is-skadnetwork/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Ad_Monsters.png"/> <h5>Sep 09, 2020</h5> <h4>What Is SKAdNetwork?</h4> </a> </div> <div class="entry-content hide showindex-16 year-2020"> <a href="https://www.forbes.com/sites/augustinefou/2020/08/14/my-review-of-ad-fraud-detection-technology-companies/#22baf1d47172"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Forbes.png"/> <h5>Aug 14, 2020</h5> <h4>A Marketer’s Guide To Ad Fraud Detection Companies</h4> </a> </div> <div class="entry-content hide showindex-17 year-2020"> <a href="https://martechseries.com/mobile/mobile-marketing/appsflyer-strengthens-vodacoms-mobile-marketing-enhanced-analytics/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Mar_tech_Series.png"/> <h5>Aug 05, 2020</h5> <h4>AppsFlyer Strengthens Vodacom’s Mobile Marketing with Enhanced Analytics</h4> </a> </div> <div class="entry-content hide showindex-18 year-2020"> <a href="https://www.adexchanger.com/mobile/game-apps-cutting-down-on-install-fraud-but-in-app-fraud-is-still-a-big-problem/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+ad-exchange-news+%28AdExchanger.com%3A+Exchanging+Ideas+On+Digital+Media+Optimization%29"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Ad_Exchanger.png"/> <h5>Jul 29, 2020</h5> <h4>Game Apps Are Cutting Down On Install Fraud, But In-App Fraud Is Still A Big Problem</h4> </a> </div> <div class="entry-content hide showindex-19 year-2020"> <a href="https://www.mediapost.com/publications/article/354201/finance-mobile-apps-most-exposed-to-fraud-gaming.html"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Media_Post.png"/> <h5>Jul 29, 2020</h5> <h4>Finance Mobile Apps Most Exposed To Fraud, Gaming Hit By Install Hijacking</h4> </a> </div> <div class="entry-content hide showindex-20 year-2020"> <a href="https://www.pocketgamer.biz/news/74049/report-non-gaming-apps-are-at-higher-risk-of-install-fraud/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Pocket_Gamer.png"/> <h5>Jul 29, 2020</h5> <h4>Report: Non-gaming apps are at higher risk of install fraud</h4> </a> </div> <div class="entry-content hide showindex-21 year-2020"> <a href="https://about.crunchbase.com/blog/leadsift-list-of-resilient-companies/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Crunchbase.png"/> <h5>Jul 28, 2020</h5> <h4>10 Companies to Watch on the LeadSift List of Resilient Companies</h4> </a> </div> <div class="entry-content hide showindex-22 year-2020"> <a href="https://venturebeat.com/2020/07/28/appsflyer-mobile-app-and-game-fraud-has-dropped-30-to-1-6-billion-since-2019/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_VentureBeat.png"/> <h5>Jul 28, 2020</h5> <h4>AppsFlyer: Mobile app and game fraud has dropped 30% to $1.6 billion since 2019</h4> </a> </div> <div class="entry-content hide showindex-23 year-2020"> <a href="https://www.businessofapps.com/news/overall-app-install-fraud-rate-drops-to-13-during-h1-2020/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Business_Of_Apps.png"/> <h5>Jul 28, 2020</h5> <h4>Overall app install fraud rate drops to 13% during H1 2020</h4> </a> </div> <div class="entry-content hide showindex-24 year-2020"> <a href="https://www.emarketer.com/content/pandemic-accelerating-time-spent-with-mobile-video-gaming"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Emarketer.jpg"/> <h5>Jul 22, 2020</h5> <h4>AppsFlyer reported that in-app marketing boosted marketing in gaming apps in the second half of March</h4> </a> </div> <div class="entry-content hide showindex-25 year-2020"> <a href="https://mobilemarketingmagazine.com/top-publishers-share-app-install-marketing-trends"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Mobile_Marketing_Magazine.png"/> <h5>Jun 30, 2020</h5> <h4>Top publishers share app install marketing trends</h4> </a> </div> <div class="entry-content hide showindex-26 year-2020"> <a href="https://www.mobilemarketer.com/news/marketers-spend-42-of-app-install-ad-budgets-on-video-study-finds/580223/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Mobile-Marketer.png"/> <h5>Jun 22, 2020</h5> <h4>Marketers spend 42% of app install ad budgets on video, study finds</h4> </a> </div> <div class="entry-content hide showindex-27 year-2020"> <a href="https://www.forbes.com/sites/forbestechcouncil/2020/06/12/how-to-get-the-most-out-of-programmatic-advertising-during-a-global-lockdown/#1751019a2807"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Forbes.png"/> <h5>Jun 12, 2020</h5> <h4>According to the latest report by AppsFlyer, in the U.S. alone, shopping app revenue has leaped by 100% while the usage has risen by 45%</h4> </a> </div> <div class="entry-content hide showindex-28 year-2020"> <a href="https://www.warc.com/newsandopinion/news/35-of-app-marketing-conversions-result-from-retargeting/43724"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Warc.png"/> <h5>Jun 12, 2020</h5> <h4>35% of app marketing conversions result from retargeting</h4> </a> </div> <div class="entry-content hide showindex-29 year-2020"> <a href="https://marketing.toolbox.com/news/how-appsflyer-is-making-zero-dollar-marketing-real-with-zero"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Toolbox_Marketing.png"/> <h5>Jun 11, 2020</h5> <h4>How AppsFlyer Is Making Zero Dollar Marketing Real With Zero</h4> </a> </div> <div class="entry-content hide showindex-30 year-2020"> <a href="https://www.adweek.com/digital/appsflyer-app-retargeting-conversions-jumped-during-coronavirus-lockdowns/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Adweek.png"/> <h5>Jun 11, 2020</h5> <h4>AppsFlyer: App Retargeting Conversions Jumped During Coronavirus Lockdowns</h4> </a> </div> <div class="entry-content hide showindex-31 year-2020"> <a href="https://martechtoday.com/martech-minute-appsflyer-partners-with-facebook-acast-opens-up-ad-marketplace-241819"> <h5>Jun 05, 2020</h5> <h4>AppsFlyer partners with Facebook, Acast opens up ad marketplace</h4> </a> </div> <div class="entry-content hide showindex-32 year-2020"> <a href="https://www.mobilemarketer.com/news/facebook-appsflyer-team-on-in-app-ad-measurement-for-game-developers/579088/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Mobile-Marketer.png"/> <h5>Jun 03, 2020</h5> <h4>Facebook, AppsFlyer team on in-app ad measurement for game developers</h4> </a> </div> <div class="entry-content hide showindex-33 year-2020"> <a href="https://venturebeat.com/2020/06/02/appsflyer-measures-in-app-advertising-for-facebook-gaming-campaigns/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_VentureBeat.png"/> <h5>Jun 02, 2020</h5> <h4>AppsFlyer measures in-app advertising for Facebook gaming campaigns</h4> </a> </div> <div class="entry-content hide showindex-34 year-2020"> <a href="https://www.adweek.com/programmatic/facebook-audience-network-appsflyer-team-up-on-campaign-level-roas-data/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Adweek.png"/> <h5>Jun 02, 2020</h5> <h4>Facebook Audience Network, AppsFlyer Team Up on Campaign-Level ROAS Data</h4> </a> </div> <div class="entry-content hide showindex-35 year-2020"> <a href="https://www.mediapost.com/publications/article/352072/facebook-appsflyer-partner-to-improve-performance.html"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Media_Post.png"/> <h5>Jun 02, 2020</h5> <h4>Facebook, AppsFlyer Partner To Improve Performance</h4> </a> </div> <div class="entry-content hide showindex-36 year-2020"> <a href="https://www.mobileindustryeye.com/appsflyer/facebook-audience-network-and-appsflyer-launch-gaming-app-ad-measurement-tool/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Mobile_Industry_Eye.png"/> <h5>Jun 02, 2020</h5> <h4>Facebook Audience Network and AppsFlyer launch gaming app ad-measurement tool</h4> </a> </div> <div class="entry-content hide showindex-37 year-2020"> <a href="https://www.pocketgamer.biz/news/73518/appsflyer-facebook-audience-network-partnership-ua-data/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Pocket_Gamer.png"/> <h5>Jun 02, 2020</h5> <h4>AppsFlyer forms a new partnership with Facebook Audience Network for UA data</h4> </a> </div> <div class="entry-content hide showindex-38 year-2020"> <a href="https://www.forbes.com/sites/forbestechcouncil/2020/06/01/how-to-leverage-mobile-attrition-data-for-ai/#1d982f47341e"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Forbes.png"/> <h5>Jun 01, 2020</h5> <h4>How To Leverage Mobile Attribution Data For AI</h4> </a> </div> <div class="entry-content hide showindex-39 year-2020"> <a href="https://www.businessofapps.com/news/in-app-revenues-increase-8-in-may-due-to-coronavirus-lockdowns/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Business_Of_Apps.png"/> <h5>May 13, 2020</h5> <h4>In-app revenues increase 8% in May due to coronavirus lockdowns</h4> </a> </div> <div class="entry-content hide showindex-40 year-2020"> <a href="https://www.adexchanger.com/mobile/mobile-performance-data-helps-travel-booking-service-klook-go-big-on-affiliate/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Ad_Exchanger.png"/> <h5>May 12, 2020</h5> <h4>Mobile Performance Data Helps Travel Booking Service Klook Go Big On Affiliate</h4> </a> </div> <div class="entry-content hide showindex-41 year-2020"> <a href="https://www.techradar.com/uk/amazon-prime-day/prime-day-2020"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Tech_Radar.png"/> <h5>Apr 30, 2020</h5> <h4>Amazon Prime Day 2020 UK: is the date postponed and what deals will we see?</h4> </a> </div> <div class="entry-content hide showindex-42 year-2020"> <a href="https://www.campaignlive.com/article/surge-mobile-apps-spend-bucks-pandemic-trend/1679937"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Campaign.png"/> <h5>Apr 09, 2020</h5> <h4>New findings from mobile attribution analysts AppsFlyer show there has a been a 10% increase in mobile apps’ global revenue from consumer spend</h4> </a> </div> <div class="entry-content hide showindex-43 year-2020"> <a href="https://www.alleywatch.com/2020/04/us-startup-funding-top-largest-q1-2020-vc/2/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Alley_Watch.png"/> <h5>Apr 08, 2020</h5> <h4>The 15 Largest US Tech Startup Funding Rounds of Q1 2020</h4> </a> </div> <div class="entry-content hide showindex-44 year-2020"> <a href="https://www.mytotalretail.com/article/adding-value-through-mobile-app-advertising-in-the-wake-of-covid-19/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Total_Retail.png"/> <h5>Apr 06, 2020</h5> <h4>Adding Value Through Mobile App Advertising in the Wake of COVID-19</h4> </a> </div> <div class="entry-content hide showindex-45 year-2020"> <a href="http://brooklyn.news12.com/story/41972187/cheap-dates-dating-life-goes-virtual-amid-covid19-pandemic"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_News_12_Brooklyn.png"/> <h5>Apr 04, 2020</h5> <h4>Cheap dates? Dating life goes virtual amid COVID-19 pandemic</h4> </a> </div> <div class="entry-content hide showindex-46 year-2020"> <a href="https://www.mobilemarketer.com/news/report-youtube-plans-shorts-video-sharing-feature-to-challenge-tiktok/575412/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Mobile-Marketer.png"/> <h5>Apr 03, 2020</h5> <h4>Report: YouTube plans ‘Shorts’ video-sharing feature to challenge TikTok</h4> </a> </div> <div class="entry-content hide showindex-47 year-2020"> <a href="https://martechseries.com/sales-marketing/customer-experience-management/appsflyer-taps-performance-driven-executive-mar-brandt-lead-north-america-sales/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Mar_tech_Series.png"/> <h5>Apr 02, 2020</h5> <h4>AppsFlyer Taps Performance Driven Executive, Mar Brandt, to Lead North America Sales</h4> </a> </div> <div class="entry-content hide showindex-48 year-2020"> <a href="https://www.adweek.com/digital/appsflyer-tiktok-topped-the-media-source-growth-index-in-h2-2019/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Adweek.png"/> <h5>Mar 31, 2020</h5> <h4>AppsFlyer: TikTok Topped the Media Source Growth Index in H2 2019</h4> </a> </div> <div class="entry-content hide showindex-49 year-2020"> <a href="https://www.mobilemarketer.com/news/appsflyer-facebook-faces-growing-google-rivalry-in-mobile-ad-retargeting/575167/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Mobile-Marketer.png"/> <h5>Mar 31, 2020</h5> <h4>AppsFlyer: Facebook faces growing Google rivalry in mobile ad retargeting</h4> </a> </div> <div class="entry-content hide showindex-50 year-2020"> <a href="https://www.pocketgamer.biz/news/72975/appsflyer-google-number-one-mobile-app-advertising/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Pocket_Gamer.png"/> <h5>Mar 31, 2020</h5> <h4>AppsFlyer: Google becomes number one for mobile app advertising</h4> </a> </div> <div class="entry-content hide showindex-51 year-2020"> <a href="https://www.techrepublic.com/article/google-is-no-1-in-mobile-apps-advertising/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Tech-Republic.png"/> <h5>Mar 31, 2020</h5> <h4>Google is no. 1 in mobile apps advertising</h4> </a> </div> <div class="entry-content hide showindex-52 year-2020"> <a href="https://www.cmswire.com/customer-experience/building-customer-trust-actions-speak-louder-than-words/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_CMS_Wire.png"/> <h5>Mar 24, 2020</h5> <h4>Building Customer Trust: Actions Speak Louder Than Words</h4> </a> </div> <div class="entry-content hide showindex-53 year-2020"> <a href="https://www.entrepreneur.com/article/346187"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Entrepreneur.png"/> <h5>Mar 20, 2020</h5> <h4>According to AppsFlyer’s Performance Index for 2019, Facebook has done immensely well at retargeting</h4> </a> </div> <div class="entry-content hide showindex-54 year-2020"> <a href="https://www.businessinsider.com/hottest-israeli-startups-of-2020-insiders-2020-3"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Buisiness_Insider.png"/> <h5>Mar 16, 2020</h5> <h4>AppsFlyer: Gaming apps to boost install ad spending to $31B this year</h4> </a> </div> <div class="entry-content hide showindex-55 year-2020"> <a href="https://www.businessinsider.com/hottest-israeli-startups-of-2020-insiders-2020-3"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Buisiness_Insider.png"/> <h5>Mar 12, 2020</h5> <h4>The 35 hottest Israeli startups of 2020, according to insiders in the local tech scene</h4> </a> </div> <div class="entry-content hide showindex-56 year-2020"> <a href="https://www.adexchanger.com/mobile/coronavirus-aside-some-mobile-ad-tech-companies-doubt-the-value-of-mwc/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Ad_Exchanger.png"/> <h5>Feb 28, 2020</h5> <h4>AppsFlyer proactively pulled out of MWC in February citing coronavirus before the official cancellation had been announced.</h4> </a> </div> <div class="entry-content hide showindex-57 year-2020"> <a href="https://www.forbes.com/sites/johnkoetsier/2020/02/23/more-money-than-drugs-a-deep-dive-into-ad-fraud/#2fe287325a7c"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Forbes.png"/> <h5>Feb 23, 2020</h5> <h4>Paid app installs is big business — growing to $118 billion/year in 2022 according to AppsFlyer</h4> </a> </div> <div class="entry-content hide showindex-58 year-2020"> <a href="https://www.usatoday.com/story/tech/2020/02/19/coronavirus-impact-people-not-downloading-travel-apps-study-says/4785648002/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_USA_Today.png"/> <h5>Feb 19, 2020</h5> <h4>Coronavirus fallout: Study says people aren’t downloading flight and hotel apps</h4> </a> </div> <div class="entry-content hide showindex-59 year-2020"> <a href="https://www.mobilemarketer.com/news/appsflyer-ad-spending-for-app-installs-will-jump-32-this-year/572323/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Mobile-Marketer.png"/> <h5>Feb 14, 2020</h5> <h4>AppsFlyer: Ad spending for app installs will jump 32% this year</h4> </a> </div> <div class="entry-content hide showindex-60 year-2020"> <a href="https://www.mediapost.com/publications/article/347030/global-app-install-ad-spend-set-to-reach-118b-in.html"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Media_Post.png"/> <h5>Feb 13, 2020</h5> <h4>App Install Ad Spending Reaches $76.2B, Poised To Jump Further</h4> </a> </div> <div class="entry-content hide showindex-61 year-2020"> <a href="https://content-na2.emarketer.com/digital-ad-fraud-2020"> <h5>Feb 11, 2020</h5> <h4>Digital Ad Fraud 2020 – Illuminating the Supply Chain</h4> </a> </div> <div class="entry-content hide showindex-62 year-2020"> <a href="https://www.forbes.com/sites/eladnatanson/2020/02/07/2020-app-economy-predictions--new-discovery-channels-the-importance-of-contextpersonalization-and-the-rise-of-india/?ss=consumertech#2faace5734f4"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Forbes.png"/> <h5>Feb 07, 2020</h5> <h4>2020 App Economy Predictions: New Discovery Channels, The Importance Of Context/Personalization, And The Rise Of India</h4> </a> </div> <div class="entry-content hide showindex-63 year-2020"> <a href="https://techcrunch.com/2020/01/21/appsflyer-raises-210m-for-ad-attribution-and-more/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_tech_crunch.png"/> <h5>Jan 21, 2020</h5> <h4>AppsFlyer raises $210M for ad attribution and more</h4> </a> </div> <div class="entry-content hide showindex-64 year-2020"> <a href="https://www.bizjournals.com/sanfrancisco/news/2020/01/21/s-marketing-tech-startup-snags-210m-funding-round.html"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_NY_BizJournal.png"/> <h5>Jan 21, 2020</h5> <h4>S.F. marketing tech startup snags $210M funding round, unicorn status</h4> </a> </div> <div class="entry-content hide showindex-65 year-2020"> <a href="https://www.forbes.com/sites/martyswant/2020/01/21/appsflyer-raises-210-million-to-build-out-mobile-attribution/#e25614a7baff"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Forbes.png"/> <h5>Jan 21, 2020</h5> <h4>AppsFlyer Reaches Unicorn Status After Raising $210 Million To Build Out Mobile Attribution</h4> </a> </div> <div class="entry-content hide showindex-66 year-2020"> <a href="https://www.martechadvisor.com/news/marketing-analytics/appsflyer-a-mobile-attribution-and-marketing-analytics-company-raises-210m-in-funding/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Martech_Advisor.png"/> <h5>Jan 21, 2020</h5> <h4>AppsFlyer, a Mobile Attribution, and Marketing Analytics Company Raises $210M in Funding</h4> </a> </div> <div class="entry-content hide showindex-67 year-2020"> <a href=""> <h5>Jan 21, 2020</h5> <h4>Mobile Attribution Company AppsFlyer Raises $210 Million Series D</h4> </a> </div> <div class="entry-content hide showindex-68 year-2020"> <a href=""> <h5>Jan 21, 2020</h5> <h4>AppsFlyer raises $210 million to measure mobile marketing’s impact</h4> </a> </div> <div class="text-center"><a itemprop="url" data-aft="load-more" data-aft-block="pr-archive" class="mt-20 hero-banner__button ml-lg-0 btn loadMorePr btn-primary--white-with-border" target="_blank">Load more</a></div></div><div class="parentyear parent-2019 "> <div class="entry-content show showindex-0 year-2019"> <a href="https://www.forbes.com/sites/stephanieburns/2019/12/04/3-trends-to-look-out-for-when-promoting-your-app/#338d5f0ed19e"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Forbes.png"/> <h5>Dec 04, 2019</h5> <h4>3 Trends To Look Out For When Promoting Your App</h4> </a> </div> <div class="entry-content show showindex-1 year-2019"> <a href=""> <h5>Dec 03, 2019</h5> <h4>What Shopify’s Cyber Weekend Numbers Say About Ecommerce</h4> </a> </div> <div class="entry-content show showindex-2 year-2019"> <a href="https://www.mediapost.com/publications/article/343933/casual-gaming-apps-boast-highest-number-of-install.html"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Media_Post.png"/> <h5>Dec 02, 2019</h5> <h4>Casual Gaming Apps Boast Highest Number Of Installs</h4> </a> </div> <div class="entry-content show showindex-3 year-2019"> <a href="https://www.mobilemarketer.com/news/ad-supported-hyper-casual-games-show-most-installs-worldwide/568223/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Mobile-Marketer.png"/> <h5>Dec 02, 2019</h5> <h4>Ad-supported ‘hyper casual’ games show most installs worldwide</h4> </a> </div> <div class="entry-content show showindex-4 year-2019"> <a href="https://www.entrepreneur.com/article/342151"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Entrepreneur.png"/> <h5>Nov 14, 2019</h5> <h4>Holiday Shopping Is Here, and Mostly on Our Mobile Devices</h4> </a> </div> <div class="entry-content show showindex-5 year-2019"> <a href="https://adexchanger.com/data-driven-thinking/we-must-bridge-the-gap-between-attribution-and-crm-in-mobile-marketing/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Ad_Exchanger.png"/> <h5>Nov 13, 2019</h5> <h4>We Must Bridge The Gap Between Attribution and CRM In Mobile Marketing</h4> </a> </div> <div class="entry-content hide showindex-6 year-2019"> <a href="https://adage.com/article/digital/tiktok-sell-ads-through-yandex-google-russia/2214201"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Ad_Age.png"/> <h5>Nov 08, 2019</h5> <h4>TikTok to sell ads through Yandex, the ‘Google of Russia’</h4> </a> </div> <div class="entry-content hide showindex-7 year-2019"> <a href=""> <h5>Oct 08, 2019</h5> <h4>Mobile App Fraud Surges as Fraudsters Grow More Sophisticatedhttps://www.mytotalretail.com/article/mobile-app-fraud-surges-as-fraudsters-grow-more-sophisticated/</h4> </a> </div> <div class="entry-content hide showindex-8 year-2019"> <a href="https://mobilemarketingmagazine.com/google-facebook-attributed-installs-app-marketing-apple-tiktok-appsflyer-performance-index"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Mobile_Marketing_Magazine.png"/> <h5>Sep 24, 2019</h5> <h4>Google snatches app marketing crown from Facebook</h4> </a> </div> <div class="entry-content hide showindex-9 year-2019"> <a href="https://venturebeat.com/2019/09/24/appsflyer-google-overtakes-facebook-in-app-marketing-installs/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_VentureBeat.png"/> <h5>Sep 24, 2019</h5> <h4>AppsFlyer: Google overtakes Facebook in app marketing installs</h4> </a> </div> <div class="entry-content hide showindex-10 year-2019"> <a href="https://www.adweek.com/digital/appsflyer-google-tops-facebook-driving-more-app-installs-in-1h-2019/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Adweek.png"/> <h5>Sep 24, 2019</h5> <h4>AppsFlyer: Google Tops Facebook, Driving More App Installs in 1H 2019</h4> </a> </div> <div class="entry-content hide showindex-11 year-2019"> <a href="https://www.businessofapps.com/news/google-drives-more-app-installs-than-facebook-for-first-time/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Business_Of_Apps.png"/> <h5>Sep 24, 2019</h5> <h4>Google drives more app installs than Facebook for first time</h4> </a> </div> <div class="entry-content hide showindex-12 year-2019"> <a href="https://www.mobilemarketer.com/news/google-overtakes-facebook-as-top-driver-of-app-installs-study-says/563651/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Mobile-Marketer.png"/> <h5>Sep 24, 2019</h5> <h4>Google overtakes Facebook as top driver of app installs, study says</h4> </a> </div> <div class="entry-content hide showindex-13 year-2019"> <a href="https://www.techrepublic.com/article/tik-tok-google-and-twitter-dominate-2019-app-rankings/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Tech-Republic.png"/> <h5>Sep 24, 2019</h5> <h4>AppsFlyer’s annual Performance Index found that TikTok is quickly turning into a global social media force.</h4> </a> </div> <div class="entry-content hide showindex-14 year-2019"> <a href="https://www.warc.com/newsandopinion/news/tiktok_makes_inroads_into_app_marketing/42678"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Warc.png"/> <h5>Sep 24, 2019</h5> <h4>The AppsFlyer Performance Index: TikTok makes inroads into app marketing</h4> </a> </div> <div class="entry-content hide showindex-15 year-2019"> <a href="https://adage.com/article/digital/why-marketers-struggle-integrate-app-advertising/2195216"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Ad_Age.png"/> <h5>Sep 12, 2019</h5> <h4>AppsFlyer’s Quinn argues that marketers need a complete picture of all consumer touchpoints, regardless of where their activities take place. “This is ultimately what the people-based attribution solutions that are now coming into the market are aiming to do,” he says. “They see highly measurable mobile apps as the centerpiece in a holistic customer engagement strategy, and connect various other channels—OTT, mobile web, desktop—into a detailed customer journey.”</h4> </a> </div> <div class="entry-content hide showindex-16 year-2019"> <a href="https://www.thedrum.com/news/2019/09/05/two-fifths-marketers-remain-oblivious-ad-fraud-risks"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_The_Drum.png"/> <h5>Sep 08, 2019</h5> <h4>The findings are drawn from a study commissioned by AppsFlyer which showed that 41% of marketers do not consider mobile ad fraud to present any risk to their ad spend – even though a recent State of Mobile Fraud report identified $2.3bn worth of fraudulent activity in the first half of 2019 alone.</h4> </a> </div> <div class="entry-content hide showindex-17 year-2019"> <a href="https://www.thedrum.com/news/2019/07/31/mobile-ad-fraud-took-23bn-toll-marketers-the-first-half-2019"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_The_Drum.png"/> <h5>Aug 01, 2019</h5> <h4>The true cost of mobile ad fraud over the first half of the year has been calculated by mobile attribution and marketing analytics specialists Appsflyer, which found that $2.3bn in ad spending was subject to app install fraud over the first six months.</h4> </a> </div> <div class="entry-content hide showindex-18 year-2019"> <a href="https://www.cmo.com/opinion/articles/2019/7/18/why-ott-is-a-rich-opportunity-for-advertisers.html#gs.ret0me"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Cmo.png"/> <h5>Jul 25, 2019</h5> <h4>The move to OTT will be a boon to advertisers in the form of addressable TV advertising, which allows for real-time targeting of custom, complex audiences and for much finer-grained measurement and performance tracking compared to traditional index-based TV buying.</h4> </a> </div> <div class="entry-content hide showindex-19 year-2019"> <a href="https://www.thedrum.com/opinion/2019/04/11/marketers-must-get-handle-ad-fraud-safeguard-spend"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_The_Drum.png"/> <h5>Apr 25, 2019</h5> <h4>‘Marketers must get a handle on ad fraud to safeguard spend’</h4> </a> </div> <div class="entry-content hide showindex-20 year-2019"> <a href="https://marketingland.com/report-facebook-the-top-network-for-app-installs-google-apple-follow-258622"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Marketing_Land.png"/> <h5>Mar 21, 2019</h5> <h4>The top sites and networks for mobile app installs are, in order, Facebook, Google, Apple (Search Ads), Snap and Twitter. This changes somewhat by app category and geography but this is the hierarchy in North America according to the latest AppsFlyer Performance Index.</h4> </a> </div> <div class="entry-content hide showindex-21 year-2019"> <a href="https://martechseries.com/mobile/mobile-advertising/appsflyer-unveils-new-performance-index-2019-ranking-top-media-sources-mobile-advertising/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Mar_tech_Series.png"/> <h5>Mar 21, 2019</h5> <h4>AppsFlyer, the leading mobile attribution company, released its latest Performance Index, providing marketers with the most comprehensive report to date on the evolving mobile advertising industry.</h4> </a> </div> <div class="entry-content hide showindex-22 year-2019"> <a href="https://appdevelopermagazine.com/people-based-attribution-gets-an-holistic-view-from-appsflyer/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_App_Developer_Magazine.jpg"/> <h5>Feb 19, 2019</h5> <h4>AppsFlyer’s people-based attribution enables marketers to avoid inaccuracies and duplication of users, while offering fresh visibility into navigation and behaviour across apps, the web and throughout the digital landscape. Armed with these unparalleled insights into brand interactions and the path to purchase, marketers can optimise their campaigns and maximise the impact of each customer touchpoint.</h4> </a> </div> <div class="entry-content hide showindex-23 year-2019"> <a href="https://digiday.com/media/ghost-sites-domain-spoofing-fake-apps-guide-knowing-ad-fraud/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Digiday.png"/> <h5>Jan 31, 2019</h5> <h4>28 percent of global mobile media budgets are wasted on fraud, according to AppsFlyer’s latest report</h4> </a> </div> <div class="entry-content hide showindex-24 year-2019"> <a href="https://www.pocketgamer.biz/news/69875/pocket-gamer-mobile-games-awards-2019-winners-revealed/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Pocket_Gamer.png"/> <h5>Jan 22, 2019</h5> <h4>AppsFlyer Named Best Analytics and Data Tool at the Pocket Gamer Mobile Games Awards 2019</h4> </a> </div> <div class="entry-content hide showindex-25 year-2019"> <a href="https://skift.com/2019/01/09/what-india-reveals-about-the-future-of-online-travel-a-skift-deep-dive/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Skift.png"/> <h5>Jan 09, 2019</h5> <h4>On cheaper smartphones, memory capacity is limited. That helps explain why Indians delete one in three travel apps within a month of downloading them, on average, according to AppsFlyer.</h4> </a> </div> <div class="text-center"><a itemprop="url" data-aft="load-more" data-aft-block="pr-archive" class="mt-20 hero-banner__button ml-lg-0 btn loadMorePr btn-primary--white-with-border" target="_blank">Load more</a></div></div><div class="parentyear parent-2018 "> <div class="entry-content show showindex-0 year-2018"> <a href="https://9to5mac.com/2018/12/20/mobile-ad-data-2020/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_media_covrage_logo_9to5mac.png"/> <h5>Dec 20, 2018</h5> <h4>AppsFlyer details the ever-growing mobile advertising world, as $38.9 billion was reportedly spent in 2018, with 34% growth expected by 2020, reaching $64.1 billion, globally.</h4> </a> </div> <div class="entry-content show showindex-1 year-2018"> <a href="https://venturebeat.com/2018/12/20/appsflyer-app-ad-market-to-grow-136-to-64-1-billion-from-2017-to-2020/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_VentureBeat.png"/> <h5>Dec 20, 2018</h5> <h4>AppsFlyer: App ad market to grow 136% to $64.1 billion from 2017 to 2020</h4> </a> </div> <div class="entry-content show showindex-2 year-2018"> <a href="https://www.adweek.com/digital/appsflyer-sees-global-app-install-spend-reaching-64-billion-in-2020/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Adweek.png"/> <h5>Dec 20, 2018</h5> <h4>AppsFlyer Sees Global App Install Spend Reaching $64 Billion in 2020</h4> </a> </div> <div class="entry-content show showindex-3 year-2018"> <a href="https://www.mediapost.com/publications/article/329616/app-ad-spend-forecast-to-hit-13-billion-by-2020.html"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Media_Post.png"/> <h5>Dec 20, 2018</h5> <h4>New forecast from AppsFlyer expects Ad Spend to Surge 136% from $27.1 billion in 2017 to $64.1 billion in 2020.</h4> </a> </div> <div class="entry-content show showindex-4 year-2018"> <a href="https://www.mobilemarketer.com/news/appsflyer-app-install-ad-spend-to-surge-to-641b-by-2020/544829/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Mobile-Marketer.png"/> <h5>Dec 20, 2018</h5> <h4>AppsFlyer: App install ad spend to surge to $64.1B by 2020</h4> </a> </div> <div class="entry-content show showindex-5 year-2018"> <a href="https://content-na2.emarketer.com/how-ad-fraudsters-are-becoming-more-sophisticated"> <h5>Dec 18, 2018</h5> <h4>AppsFlyer analyzed 17 billion app installs across 7,000 apps worldwide and found that install fraud in the US keeps increasing.</h4> </a> </div> <div class="entry-content hide showindex-6 year-2018"> <a href="https://www.adweek.com/digital/appsflyer-shared-its-findings-on-2018-marketing-trends-in-mobile-games/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Adweek.png"/> <h5>Dec 14, 2018</h5> <h4>AppsFlyer Shared Its Findings on 2018 Marketing Trends in Mobile Games</h4> </a> </div> <div class="entry-content hide showindex-7 year-2018"> <a href="https://www.androidheadlines.com/2018/12/mobile-games-stupidification-2018-report.html"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Android-Headlines.jpg"/> <h5>Dec 13, 2018</h5> <h4>New report from AppsFlyer shows a number of trends in mobile gaming throughout 2018</h4> </a> </div> <div class="entry-content hide showindex-8 year-2018"> <a href="https://www.forbes.com/sites/annatobin/2018/12/13/where-is-mobile-gaming-going-now/#3be5d3a2788c"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Forbes.png"/> <h5>Dec 13, 2018</h5> <h4>Where Is Mobile Gaming Going Now?</h4> </a> </div> <div class="entry-content hide showindex-9 year-2018"> <a href="https://www.gamesindustry.biz/articles/2018-12-13-appsflyer"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_GamesI_Industry.png"/> <h5>Dec 13, 2018</h5> <h4>AppsFlyer: Ads now generate more revenue than IAP in casual mobile games</h4> </a> </div> <div class="entry-content hide showindex-10 year-2018"> <a href="https://www.emarketer.com/content/is-app-install-fraud-on-the-rise?platform=hootsuite"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Emarketer.jpg"/> <h5>Nov 19, 2018</h5> <h4>AppsFlyer found that the amount of install fraud roughly tripled in the past 12 months</h4> </a> </div> <div class="entry-content hide showindex-11 year-2018"> <a href="https://www.digitalnewsasia.com/business/appsflyer-enhances-mobile-marketing-indonesia"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Digital_News_Asia.jpg"/> <h5>Nov 14, 2018</h5> <h4>APPSFLYER ENHANCES MOBILE MARKETING IN INDONESIA</h4> </a> </div> <div class="entry-content hide showindex-12 year-2018"> <a href="https://martechseries.com/mts-insights/interviews/interview-ran-avrahamy-vp-global-marketing-appsflyer/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Mar_tech_Series.png"/> <h5>Oct 30, 2018</h5> <h4>Interview with Ran Avrahamy, VP Global Marketing, AppsFlyer</h4> </a> </div> <div class="entry-content hide showindex-13 year-2018"> <a href="https://www.buzzfeednews.com/article/craigsilverman/how-a-massive-ad-fraud-scheme-exploited-android-phones-to"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_BuzzFeed-News.png"/> <h5>Oct 23, 2018</h5> <h4>AppsFlyer estimated that between $700 million and $800 million was stolen from mobile apps</h4> </a> </div> <div class="entry-content hide showindex-14 year-2018"> <a href="https://mobilemarketingmagazine.com/appsflyer-100m-annual-recurring-revenue"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Mobile_Marketing_Magazine.png"/> <h5>Oct 16, 2018</h5> <h4>APPSFLYER SURPASSES $100M IN ANNUAL RECURRING REVENUE</h4> </a> </div> <div class="entry-content hide showindex-15 year-2018"> <a href="https://venturebeat.com/2018/10/16/mobile-marketing-analytics-firm-appsflyer-surpasses-100-million-in-annual-recurring-revenue/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_VentureBeat.png"/> <h5>Oct 16, 2018</h5> <h4>Mobile marketing analytics firm AppsFlyer surpasses $100 million in annual recurring revenue</h4> </a> </div> <div class="entry-content hide showindex-16 year-2018"> <a href="https://www.thedrum.com/news/2018/09/27/nobody-will-ask-why-they-need-vertical-videos-now-snap-why-it-welcomes-competition"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_The_Drum.png"/> <h5>Sep 27, 2018</h5> <h4>According to AppsFlyer’s 2018 Performance Index report, Snapchat is gaining ground</h4> </a> </div> <div class="entry-content hide showindex-17 year-2018"> <a href="https://venturebeat.com/2018/09/25/appsflyer-facebook-remains-top-media-source-for-mobile-app-marketers/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_VentureBeat.png"/> <h5>Sep 25, 2018</h5> <h4>AppsFlyer: Facebook remains top media source for mobile app marketers</h4> </a> </div> <div class="entry-content hide showindex-18 year-2018"> <a href="https://www.adweek.com/digital/facebook-continued-to-be-the-top-media-source-for-app-marketers-in-the-first-half-of-2018/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Adweek.png"/> <h5>Sep 25, 2018</h5> <h4>Facebook Continued to Be the Top Media Source for App Marketers in the First Half of 2018</h4> </a> </div> <div class="entry-content hide showindex-19 year-2018"> <a href="https://www.thedrum.com/news/2018/07/10/you-can-write-the-marketing-playbook-next-year-it-will-be-obsolete-mama-conference"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_The_Drum.png"/> <h5>Jul 10, 2018</h5> <h4>You can write the marketing playbook but next year it will be obsolete: MAMA conference 2018</h4> </a> </div> <div class="entry-content hide showindex-20 year-2018"> <a href="https://mobilemarketingmagazine.com/appsflyer-mobile-attribution-marketing-analytics-mama-goldman-sachs-accel-partners-blossom-capital-dn-playignite"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Mobile_Marketing_Magazine.png"/> <h5>Jul 05, 2018</h5> <h4>WHAT INVESTORS LOOK FOR WHEN FUNDING MOBILE PLATFORMS</h4> </a> </div> <div class="entry-content hide showindex-21 year-2018"> <a href="https://mobilemarketingmagazine.com/appsflyer-predicts-increasing-add-spending-on-app-installs"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Mobile_Marketing_Magazine.png"/> <h5>Jul 04, 2018</h5> <h4>APPSFLYER PREDICTS INCREASING ADD SPENDING ON APP INSTALLS</h4> </a> </div> <div class="entry-content hide showindex-22 year-2018"> <a href="https://techcrunch.com/2018/07/04/the-winners-of-the-europas-awards-2018-show-europes-startup-power/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_tech_crunch.png"/> <h5>Jul 04, 2018</h5> <h4>The Winners of The Europas Awards 2018 show Europe’s startup power</h4> </a> </div> <div class="entry-content hide showindex-23 year-2018"> <a href="https://www.marketingcharts.com/digital/mobile-phone-104837"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Marketing_Charts.png"/> <h5>Jul 02, 2018</h5> <h4>Mobile Apps’ Average Revenue per User Benchmarks for Q1 2018</h4> </a> </div> <div class="entry-content hide showindex-24 year-2018"> <a href="https://mobilemarketingmagazine.com/at-mama-london-industry-leaders-to-address-challenges-of-the-mobile-economy--"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Mobile_Marketing_Magazine.png"/> <h5>Jun 28, 2018</h5> <h4>AT MAMA LONDON, INDUSTRY LEADERS TO ADDRESS CHALLENGES OF THE MOBILE ECONOMY</h4> </a> </div> <div class="entry-content hide showindex-25 year-2018"> <a href="https://www.thedrum.com/news/2018/06/27/what-your-mama-can-teach-you-about-your-marketing"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_The_Drum.png"/> <h5>Jun 27, 2018</h5> <h4>What ‘your mama’ can teach you about your marketing</h4> </a> </div> <div class="entry-content hide showindex-26 year-2018"> <a href="https://venturebeat.com/2018/06/18/marketing-driven-revenue-from-mobile-apps-has-grown-80-since-2016/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_VentureBeat.png"/> <h5>Jun 18, 2018</h5> <h4>Marketing-driven revenue from mobile apps has grown 80% since 2016</h4> </a> </div> <div class="entry-content hide showindex-27 year-2018"> <a href="https://www.mobilemarketer.com/news/study-app-marketing-drives-80-jump-in-sales-since-2016/525897/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Mobile-Marketer.png"/> <h5>Jun 18, 2018</h5> <h4>Study: App marketing drives 80% jump in sales since 2016</h4> </a> </div> <div class="entry-content hide showindex-28 year-2018"> <a href="https://martechseries.com/mts-insights/tech-bytes/techbytes-shani-rosenfelder-head-content-mobile-insights-appsflyer/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Mar_tech_Series.png"/> <h5>May 07, 2018</h5> <h4>TechBytes with Shani Rosenfelder, Head of Content and Mobile Insights, AppsFlyer</h4> </a> </div> <div class="entry-content hide showindex-29 year-2018"> <a href=""> <h5>Apr 20, 2018</h5> <h4>Hopper Doesn’t Play By The Book On Mobile User Acquisition</h4> </a> </div> <div class="entry-content hide showindex-30 year-2018"> <a href="https://www.mediapost.com/publications/article/317625/four-tech-firms-launch-a-gdpr-compliance-framework.html"> <img decoding="async" 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decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Ad_Exchanger.png"/> <h5>Sep 02, 2015</h5> <h4>AppsFlyer ñAnd Attributionñ Come To The Instagram Ads API</h4> </a> </div> <div class="entry-content hide showindex-22 year-2015"> <a href="http://www.adweek.com/socialtimes/appsflyer-gains-instagram-ads-api-access/626124"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Adweek.png"/> <h5>Sep 02, 2015</h5> <h4>AppsFlyer Gains Instagram Ads API Access</h4> </a> </div> <div class="entry-content hide showindex-23 year-2015"> <a href="http://www.mediapost.com/publications/article/257718/instagrams-ad-expansion-helps-appsflyer-monitor-a.html"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Media_Post.png"/> <h5>Sep 02, 2015</h5> <h4>Instagram’s Ad Expansion Helps AppsFlyer Monitor Ad Effectiveness</h4> </a> </div> <div class="entry-content hide showindex-24 year-2015"> <a href="http://www.mediapost.com/publications/article/264036/black-friday-big-winner-on-mobile.html"> <h5>Sep 02, 2015</h5> <h4>AppsFlyer supports mobile app install campaigns on Instagram</h4> </a> </div> <div class="entry-content hide showindex-25 year-2015"> <a href="http://www.pocketgamer.biz/news/61889/appflyer-supports-instagram/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Pocket_Gamer.png"/> <h5>Sep 02, 2015</h5> <h4>AppsFlyer extends to support UA on Instagram</h4> </a> </div> <div class="entry-content hide showindex-26 year-2015"> <a href="http://www.adweek.com/socialtimes/appsflyer-announces-u-s-general-manager-vp-of-sales-hires/625640"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_Adweek.png"/> <h5>Aug 24, 2015</h5> <h4>AppsFlyer Announces U.S. General Manager, VP of Sales Hires</h4> </a> </div> <div class="entry-content hide showindex-27 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src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_VentureBeat.png"/> <h5>Dec 02, 2014</h5> <h4>AppsFlyer’s OneLink makes app installs just one more step in following an ad</h4> </a> </div> <div class="entry-content show showindex-3 year-2014"> <a href="http://venturebeat.com/2014/07/09/app-marketing-firm-appsflyer-expands-to-san-francisco-eyes-asia/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_VentureBeat.png"/> <h5>Jul 08, 2014</h5> <h4>App marketing firm AppsFlyer expands to San Francisco, eyes Asia</h4> </a> </div> <div class="entry-content show showindex-4 year-2014"> <a href="http://venturebeat.com/2014/06/12/appsflyer-hits-1-8byear-mobile-app-install-run-rate-launches-agency-product/"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/12/media_covrage_logo_VentureBeat.png"/> <h5>Jun 11, 2014</h5> <h4>AppsFlyer hits 1.8B a year mobile app install run rate, launches agency 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menu-item-object-products menu-item-1716 nav-item"><a itemprop="url" title="Audience segmentation" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/products/audiences/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Audience segmentation</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-1714" class="menu-item menu-item-type-post_type menu-item-object-products menu-item-1714 nav-item"><a itemprop="url" title="Fraud protection" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/products/fraud-protection/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Fraud protection</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-2869" class="menu-item menu-item-type-post_type menu-item-object-products menu-item-2869 nav-item"><a itemprop="url" title="Raw data & APIs" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/products/apis/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Raw data & APIs</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-273959" class="menu-item menu-item-type-post_type menu-item-object-products menu-item-273959 nav-item"><a itemprop="url" title="Partner marketplace" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/products/integrations/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Partner marketplace</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-30092" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-30092 nav-item"><a itemprop="url" title="AppsFlyer for iOS" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/solutions/ios/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>AppsFlyer for iOS</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-51237" class="menu-item menu-item-type-post_type menu-item-object-products menu-item-51237 nav-item"><a itemprop="url" title="Privacy Cloud" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/products/privacy-cloud/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Privacy Cloud</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-275065" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-275065 nav-item"><a itemprop="url" title="Pricing" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/pricing/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Pricing</span></a></li> </ul> </div> <div class="footer__col col-12 col-md"> <h3 class="mb-0 pb-20 pb-md-3 pt-20 pt-md-0 d-flex justify-content-between">Solutions</h3> <ul id="footer" class="pb-3 pb-sm-30 list-style-none d-none d-md-block"><li itemprop="name" role="menuitem" id="menu-item-375768" class="menu-item menu-item-type-post_type menu-item-object-solutions menu-item-375768 nav-item"><a itemprop="url" title="Gaming" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/solutions/games/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Gaming</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-20285" class="menu-item menu-item-type-post_type menu-item-object-solutions menu-item-20285 nav-item"><a itemprop="url" title="Shopping" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/solutions/shopping/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Shopping</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-20284" class="menu-item menu-item-type-post_type menu-item-object-solutions menu-item-20284 nav-item"><a itemprop="url" title="Food & drink" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/solutions/food-drink/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Food & drink</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-20283" class="menu-item menu-item-type-post_type menu-item-object-solutions menu-item-20283 nav-item"><a itemprop="url" title="Entertainment & music" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/solutions/entertainment-music/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Entertainment & music</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-20282" class="menu-item menu-item-type-post_type menu-item-object-solutions menu-item-20282 nav-item"><a itemprop="url" title="Finance" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/solutions/finance/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Finance</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-18576" class="menu-item menu-item-type-post_type menu-item-object-solutions menu-item-18576 nav-item"><a itemprop="url" title="Health & fitness" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/solutions/health-fitness/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Health & fitness</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-3790" class="menu-item menu-item-type-post_type menu-item-object-solutions menu-item-3790 nav-item"><a itemprop="url" title="Travel" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/solutions/travel/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Travel</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-18575" class="menu-item menu-item-type-post_type menu-item-object-solutions menu-item-18575 nav-item"><a itemprop="url" title="Zero budget marketing" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/solutions/zero-budget-marketing/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Zero budget marketing</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-28625" class="menu-item menu-item-type-post_type menu-item-object-solutions menu-item-28625 nav-item"><a itemprop="url" title="AWS" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/solutions/aws/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>AWS</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-3793" class="menu-item menu-item-type-post_type menu-item-object-solutions menu-item-3793 nav-item"><a itemprop="url" title="Integrated partners" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/solutions/partners/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Integrated partners</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-418303" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-418303 nav-item"><a itemprop="url" title="Tech and media partners" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/solutions/partners/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Tech and media partners</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-3792" class="menu-item menu-item-type-post_type menu-item-object-solutions menu-item-3792 nav-item"><a itemprop="url" title="Agency partners" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/solutions/agencies/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Agency partners</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-362861" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-362861 nav-item"><a itemprop="url" title="Partner Program" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/solutions/partner-program/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Partner Program</span></a></li> </ul> </div> <div class="footer__col col-12 col-md"> <h3 class="mb-0 pb-20 pb-md-3 pt-20 pt-md-0 d-flex justify-content-between">Why AppsFlyer</h3> <ul id="footer" class="pb-3 pb-sm-30 list-style-none d-none d-md-block"><li itemprop="name" role="menuitem" id="menu-item-381996" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-381996 nav-item"><a itemprop="url" title="Customers success stories" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/customers/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Customers success stories</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-29680" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-29680 nav-item"><a itemprop="url" title="The AppsFlyer difference" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/appsflyer-advantage/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>The AppsFlyer difference</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-20286" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20286 nav-item"><a itemprop="url" title="Trust hub" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/trust/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Trust hub</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-20287" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20287 nav-item"><a itemprop="url" title="Security" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/trust/security/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Security</span></a></li> </ul> </div> <div class="footer__col col-12 col-md"> <h3 class="mb-0 pb-20 pb-md-3 pt-20 pt-md-0 d-flex justify-content-between">Learn</h3> <ul id="footer" class="pb-3 pb-sm-30 list-style-none d-none d-md-block"><li itemprop="name" role="menuitem" id="menu-item-716" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-716 nav-item"><a itemprop="url" title="Blog" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/blog/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Blog</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-20291" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20291 nav-item"><a itemprop="url" title="Videos" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/blog/videos/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Videos</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-20292" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20292 nav-item"><a itemprop="url" title="Podcast" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/blog/podcasts/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Podcast</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-20293" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20293 nav-item"><a itemprop="url" title="Reports & guides" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/resources/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Reports & guides</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-278735" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-278735 nav-item"><a itemprop="url" title="Webinars on-demand" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/resources/webinars/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Webinars on-demand</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-721" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-721 nav-item"><a itemprop="url" title="Glossary" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/glossary/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Glossary</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-20294" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20294 nav-item"><a itemprop="url" title="Product news" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/product-news/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Product news</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-20295" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20295 nav-item"><a itemprop="url" title="Use cases" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/use-cases/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Use cases</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-412869" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-412869 nav-item"><a itemprop="url" title="Metrics comparison" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/metrics-comparison/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Metrics comparison</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-418035" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-418035 nav-item"><a itemprop="url" title="Industry benchmarks" itemprop="url" target="_blank" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/benchmarks/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Industry benchmarks</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-20297" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20297 nav-item"><a itemprop="url" title="Help center" itemprop="url" target="_blank" itemprop="url" id="1" itemprop="url" href="https://support.appsflyer.com/hc/en-us" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Help center</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-362032" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-362032 nav-item"><a itemprop="url" title="Sitemap" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/sitemap/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Sitemap</span></a></li> </ul> </div> <div class="footer__col col-12 col-md"> <h3 class="mb-0 pb-20 pb-md-3 pt-20 pt-md-0 d-flex justify-content-between">Company</h3> <ul id="footer" class="pb-3 pb-sm-30 list-style-none d-none d-md-block"><li itemprop="name" role="menuitem" id="menu-item-29683" class="menu-item menu-item-type-post_type menu-item-object-company menu-item-29683 nav-item"><a itemprop="url" title="About" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/company/about/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>About</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-737" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-737 nav-item"><a itemprop="url" title="Newsroom" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/company/newsroom/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Newsroom</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-30093" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-30093 nav-item"><a itemprop="url" title="Press releases" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/company/newsroom/pr/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Press releases</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-30094" class="menu-item menu-item-type-custom menu-item-object-custom current-menu-item active menu-item-30094 nav-item"><a itemprop="url" title="Media coverage" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/company/newsroom/coverage/" itemprop="url" class="nav-link" itemprop="url" aria-current="page" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Media coverage</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-20298" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20298 nav-item"><a itemprop="url" title="CEO blog spot" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/blog/ceo/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>CEO blog spot</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-738" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-738 nav-item"><a itemprop="url" title="Careers" itemprop="url" target="_blank" itemprop="url" id="1" itemprop="url" href="https://careers.appsflyer.com/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" 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