CINXE.COM

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<section class="primary-dropdown-cta widget ai_ad_widget-10 widget_ai_ad_widget"> <div id="div-gpt-ad-1647464320227-0" style="min-width:300px;min-height:250px;" > <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1647464320227-0'); });</script> </div> </section> </div> </div> </div> </div> </header><div id="ai_ad_widget-3" class="ad topbillboard widget widget_ai_ad_widget"> <div id="topbillboard"> <script>googletag.cmd.push(function() { googletag.display('topbillboard'); });</script> </div> </div><script> (function($){ //Fix to Toggle navigation $('header .left .buttons .fa-search').click(function (e) { e.preventDefault(); e.stopPropagation(); $('header .left .hamburger').trigger('click'); }); })(jQuery); </script> <div class="wrap container" role="document"> <div class="content row"> <main class="main"> <div class="author-info"> <div class="a-avatar"><img class="avatar img-fluid" src="https://multichannelmerchant.com/wp-content/uploads/2017/04/gregz-300-1.jpg"></div> <div class="a-info"> <p class="a-name">Greg Zakowicz</p> <p class="a-title"></p> <p class="a-email"><em><a target="_blank" href="/cdn-cgi/l/email-protection#ce89bcaba98e81a3a0a7bdaba0aae0ada1a3"><span class="__cf_email__" data-cfemail="d097a2b5b7909fbdbeb9a3b5beb4feb3bfbd">[email protected]</span></a></em></p> <p class="a-bio"><p>Greg Zakowicz is a senior ecommerce expert at Omnisend, an omnichannel marketing automation platform. Prior to Omnisend, Greg was a senior commerce marketing analyst at Oracle unit NetSuite, having worked at Bronto Software before it was acquired by NetSuite in 2015. With more than a decade of experience in email, mobile and social media marketing, Zakowicz knows the retail industry and its challenges. His subject matter expertise stems from staying on top of the latest retail, email marketing and consumer trends, and from his experience in providing commerce marketers from top firms with in-depth analysis of their marketing programs, recommendations for improvement, best practice support and implementation guidance and execution.</p> </p> </div> </div> <article class="post-85169 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-ecommerce category-email tag-retargeting company-bronto-software mcm_term-bronto-software-9 mcm_term-engagement old_category-webchannel-email old_category-engagement-marketing old_category-marketing-9"> <img width="300" height="200" src="https://multichannelmerchant.com/wp-content/uploads/2016/06/Bronto300.jpg" class="img-fluid wp-post-image wp-post-image" alt="" decoding="async" /> <div> <header> <h2 class="entry-title"><a href="https://multichannelmerchant.com/blog/anniversaries-arent-just-for-couples-build-lifetime-value-with-automated-offers/">Anniversaries Aren’t Just for Couples: Build Lifetime Value with Automated Offers</a></h2> <div class="date-author"> <time class="updated" datetime="2016-06-01T14:30:44+00:00">June 1, 2016</time> | <a href="https://multichannelmerchant.com/author/gregzakowicz/">Greg Zakowicz</a> </div> </header> <div class="entry-summary"> <p>Retailers are constantly looking for simple, automated lifecycle messages that not only contribute to their bottom line, but also re-engage subscribers. The usual suspects – birthday and re-engagement messages – are common. See what ways you can engage customers. </p> </div> </div> </article> <div class="paginate-links"> <a class="prev page-numbers" href="https://multichannelmerchant.com/author/gregzakowicz/page/5/"><i class="fa fa-caret-left"></i></a> <a class="page-numbers" href="https://multichannelmerchant.com/author/gregzakowicz/page/1/">1</a> <span class="page-numbers dots">…</span> <a class="page-numbers" href="https://multichannelmerchant.com/author/gregzakowicz/page/4/">4</a> <a class="page-numbers" href="https://multichannelmerchant.com/author/gregzakowicz/page/5/">5</a> <span aria-current="page" class="page-numbers current">6</span></div> </main> <aside class="sidebar"> <div id="ai_ad_widget-4" class="ad top-halfpage widget widget_ai_ad_widget"> <div id="top-halfpage"> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script>googletag.cmd.push(function() { googletag.display('top-halfpage'); });</script> </div> </div><section 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