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class="col-md-10 col-sm-9 col-xs-12"> <div class="ariadna"> <a href="/ca/corporate">Corporate</a> > <a href="/ca/corporate/informacio-corporativa">Informaci贸 corporativa</a> > <a href="/ca/corporate/informacio-corporativa/qui-som">Qui som</a> </div> </div> <div class="col-md-2 col-sm-3 col-xs-6"> <div id="selected-items" class="seleccio" style="display:none;"> <span id="number">0</span> <a href="#" id="selected-area"> La meva selecci贸 </a> </div> </div> </div> </div> </div> </div> </div> <!-- ARTICLE --> <article class="page-builder"> <div id="" class="row "> <div id="" class="col-xs-12 "> <div id="" class="grey-intro "> <div class="container"> <div class="row"> <div class="claim col-md-9 col-sm-10 col-xs-12 centered"> <h1>Qui som</h1> <p>El Consorci de Turisme de Barcelona va ser creat l'any 1993 per l'Ajuntament de Barcelona, la Cambra Oficial de Comer莽, Ind煤stria i Navegaci贸 de Barcelona i la Fundaci贸 Barcelona Promoci贸, amb l'objectiu de promocionar el turisme a Barcelona.</p> </div> </div> </div> </div> </div> </div> <div id="" class="row "> <div class="container"> <div class="row"> <div id="" class="col-xs-12 "> <p class=""> <img id="" class="" src="https://professional.barcelonaturisme.com/storage/medias/large/Ot0xDW7cyRQ0VmIH6Jla3Dr6Za7Lzmah2n1Hqbyj.jpeg" alt="" title="" width="" height="" /> </p> </div> </div> </div> </div> <div id="" class="row "> <div class="container"> <div class="row"> <div id="" class="col-xs-12 col-sm-offset-1 col-sm-10 columna central "> <div id="" class=""> <h3><strong>MISSI脫</strong></h3><p>La missi贸 del Consorci Turisme de Barcelona 茅s projectar, dinamitzar i posicionar Barcelona com a Destinaci贸 Tur铆stica Internacional a trav茅s del coneixement de la seva cultura i idiosincr脿sia a partir d鈥檜na oferta de valor afegit i d鈥檃cord amb uns criteris de segmentaci贸 de p煤blics i interessos. </p><p>En la seva missi贸, Turisme de Barcelona actua com agent facilitador per fer excel路lir l鈥檃ctivitat al voltant de l鈥檈conomia del visitant mitjan莽ant la projecci贸 d'una destinaci贸 aspiracional i transformadora que ofereix uns valors que permeten poder viure i conviure en un entorn ple de vida, sostenible, responsable, i compromesa amb els criteris dels objectius de desenvolupament sostenible, tot refor莽ant la seva marca i propiciant la dinamitzaci贸 i el retorn, material i immaterial, generat pels visitants. </p><p>Tot plegat amb l鈥檕bjectiu de repercutir l鈥檈conomia del visitant al conjunt de la ciutadania i de l鈥檈conomia de la ciutat i del seu radi d鈥檌nflu猫ncia.</p><ul><li>Treballa per construir reputaci贸 internacional de la Destinaci贸 d鈥檃cord amb la marca Barcelona.</li><li>Orienta el p煤blic internacional per aprofitar el m脿xim la destinaci贸.</li><li>Capta esdeveniments de refer猫ncia per generar activitat econ貌mica, dinamitzar sectors productius i crear benestar. </li><li>Ajuda, com agent facilitador, a fer cr茅ixer els negocis d鈥檃cord amb les noves tend猫ncies. </li></ul><h3><strong>VISI脫</strong></h3><p>La visi贸 de Turisme 茅s ser i actuar com a referent, nacional i internacional, en mat猫ria de promoci贸 i m脿rqueting al servei de l鈥檈conomia i del sector tur铆stic des dels valors de la sostenibilitat i l鈥檈ntesa p煤blica privada.</p><h3><strong>VALORS</strong></h3><p>Els valors corporatius s贸n els seg眉ents:</p><ul><li><strong>Comprom铆s</strong>: Per fer una societat m茅s justa socialment, treballem amb el comprom铆s social, econ貌mic i mediambiental participant i col路laborant amb totes les entitats i teixit social i econ貌mic tot promovent pr脿ctiques RSC. </li><li><strong>Qualitat</strong>: Apliquem i treballem en base a criteris de qualitat en tota la nostra gesti贸 tot garantint la sostenibilitat de la destinaci贸. </li><li><strong>Innovaci贸</strong>: Promovem la innovaci贸 i el progr茅s en mat猫ria tur铆stica. </li><li><strong>Visi贸 hol铆stica</strong>: Tenir una perspectiva global per assolir els objectius tra莽ats i d鈥檃cord amb una determinada visi贸 de la cultura i del territori en tot el seu abast. </li><li><strong>Emprenedoria</strong>: Actuem de plataforma de captaci贸 i enlairament de les iniciatives empresarials mitjan莽ant acompanyament i assessorament en mat猫ria de turisme i coneixement de m脿rqueting.</li><li><strong>Coneixement</strong>: La nostra experi猫ncia i coneixement permet fer reeixir nous projectes de negoci i mantenir alt el grau de fidelitzaci贸. </li><li><strong>Excel路l猫ncia i expertesa </strong>en la gesti贸 de l鈥檈mpresa i en la prestaci贸 de serveis al visitant i captaci贸 de turisme de reunions i de lleure.</li></ul> </div> </div> </div> </div> </div> <div id="" class="row "> <div class="container"> <div class="row"> <div id="" class="col-xs-12 "> <div id="" class="widget corpo slider list-items banners "> <h3><a href="#"></a></h3> <div id="carousel-multiple2" class="carousel carousel-multiple slide" data-ride="carousel"> <div class="carousel-inner" role="listbox"> <div class="item active "> <ul> <li class="col-md-3 col-sm-3 col-xs-12" key="0"> <a href="" id=""> 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