Everything You Need to Know About E-Business for Associations

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border-width:1px; } .ubermenu-responsive .ubermenu-tab-layout-bottom > .ubermenu-tabs-group{ /*position:relative;*/ } .ubermenu-reponsive .ubermenu-item-level-0 > .ubermenu-submenu-type-stack{ /* Top Level Stack Columns */ position:relative; } .ubermenu-responsive .ubermenu-submenu-type-stack .ubermenu-column, .ubermenu-responsive .ubermenu-submenu-type-stack .ubermenu-column-auto{ /* Stack Columns */ width:100%; max-width:100%; } .ubermenu-responsive .ubermenu-item-mini{ /* Mini items */ min-width:0; width:auto; float:left; clear:none !important; } .ubermenu-responsive .ubermenu-item.ubermenu-item-mini > a.ubermenu-target{ padding-left:20px; padding-right:20px; } .ubermenu-responsive .ubermenu-item.ubermenu-hide-mobile{ /* Hiding items */ display:none !important; } .ubermenu-responsive.ubermenu-hide-bkgs .ubermenu-submenu.ubermenu-submenu-bkg-img{ /** Hide Background Images in Submenu */ background-image:none; } .ubermenu.ubermenu-responsive .ubermenu-item-level-0.ubermenu-item-mini{ min-width:0; width:auto; } .ubermenu-vertical .ubermenu-item.ubermenu-item-level-0{ width:100%; } .ubermenu-vertical.ubermenu-sub-indicators .ubermenu-item-level-0.ubermenu-item-has-children > .ubermenu-target > .ubermenu-sub-indicator{ right:10px; left:auto; transform:rotate(0); } .ubermenu-vertical .ubermenu-item.ubermenu-item-level-0.ubermenu-relative.ubermenu-active > .ubermenu-submenu-drop.ubermenu-submenu-align-vertical_parent_item{ top:auto; } .ubermenu.ubermenu-responsive .ubermenu-tabs{ position:static; } /* Tabs on Mobile with mouse (but not click) - leave space to hover off */ .ubermenu:not(.ubermenu-is-mobile):not(.ubermenu-submenu-indicator-closes) .ubermenu-submenu .ubermenu-tab[data-ubermenu-trigger="mouseover"] .ubermenu-tab-content-panel, .ubermenu:not(.ubermenu-is-mobile):not(.ubermenu-submenu-indicator-closes) .ubermenu-submenu .ubermenu-tab[data-ubermenu-trigger="hover_intent"] .ubermenu-tab-content-panel{ margin-left:6%; width:94%; min-width:94%; } /* Sub indicator close visibility */ .ubermenu.ubermenu-submenu-indicator-closes .ubermenu-active > .ubermenu-target > .ubermenu-sub-indicator-close{ display:block; display: flex; align-items: center; justify-content: center; } .ubermenu.ubermenu-submenu-indicator-closes .ubermenu-active > .ubermenu-target > .ubermenu-sub-indicator{ display:none; } .ubermenu .ubermenu-tabs .ubermenu-tab-content-panel{ box-shadow: 0 5px 10px rgba(0,0,0,.075); } /* When submenus and items go full width, move items back to appropriate positioning */ .ubermenu .ubermenu-submenu-rtl { direction: ltr; } /* Fixed position mobile menu */ .ubermenu.ubermenu-mobile-modal{ position:fixed; z-index:9999999; opacity:1; top:0; left:0; width:100%; width:100vw; max-width:100%; max-width:100vw; height:100%; height:calc(100vh - calc(100vh - 100%)); height:-webkit-fill-available; max-height:calc(100vh - calc(100vh - 100%)); max-height:-webkit-fill-available; border:none; box-sizing:border-box; display:flex; flex-direction:column; justify-content:flex-start; overflow-y:auto !important; /* for non-accordion mode */ overflow-x:hidden !important; overscroll-behavior: contain; transform:scale(1); transition-duration:.1s; transition-property: all; } .ubermenu.ubermenu-mobile-modal.ubermenu-mobile-accordion.ubermenu-interaction-press{ overflow-y:hidden !important; } .ubermenu.ubermenu-mobile-modal.ubermenu-responsive-collapse{ overflow:hidden !important; opacity:0; transform:scale(.9); visibility:hidden; } .ubermenu.ubermenu-mobile-modal .ubermenu-nav{ flex:1; overflow-y:auto !important; overscroll-behavior: contain; } .ubermenu.ubermenu-mobile-modal .ubermenu-item-level-0{ margin:0; } .ubermenu.ubermenu-mobile-modal .ubermenu-mobile-close-button{ border:none; background:none; border-radius:0; padding:1em; color:inherit; display:inline-block; text-align:center; font-size:14px; } .ubermenu.ubermenu-mobile-modal .ubermenu-mobile-footer .ubermenu-mobile-close-button{ width: 100%; display: flex; align-items: center; justify-content: center; } .ubermenu.ubermenu-mobile-modal .ubermenu-mobile-footer .ubermenu-mobile-close-button .ubermenu-icon-essential, .ubermenu.ubermenu-mobile-modal .ubermenu-mobile-footer .ubermenu-mobile-close-button .fas.fa-times{ margin-right:.2em; } /* Header/Footer Mobile content */ .ubermenu .ubermenu-mobile-header, .ubermenu .ubermenu-mobile-footer{ display:block; text-align:center; color:inherit; } /* Accordion submenus mobile (single column tablet) */ .ubermenu.ubermenu-responsive-single-column.ubermenu-mobile-accordion.ubermenu-interaction-press .ubermenu-item > .ubermenu-submenu-drop, .ubermenu.ubermenu-responsive-single-column.ubermenu-mobile-accordion.ubermenu-interaction-press .ubermenu-tab > .ubermenu-tab-content-panel{ box-sizing:border-box; border-left:none; border-right:none; box-shadow:none; } .ubermenu.ubermenu-responsive-single-column.ubermenu-mobile-accordion.ubermenu-interaction-press .ubermenu-item.ubermenu-active > .ubermenu-submenu-drop, .ubermenu.ubermenu-responsive-single-column.ubermenu-mobile-accordion.ubermenu-interaction-press .ubermenu-tab.ubermenu-active > .ubermenu-tab-content-panel{ position:static; } /* Accordion indented - remove borders and extra spacing from headers */ .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu.ubermenu-submenu-drop, .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu .ubermenu-item-header.ubermenu-has-submenu-stack > .ubermenu-target{ border:none; } .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu .ubermenu-item-header.ubermenu-has-submenu-stack > .ubermenu-submenu-type-stack{ padding-top:0; } /* Accordion dropdown indentation padding */ .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu-drop .ubermenu-submenu-drop .ubermenu-item > .ubermenu-target, .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu-drop .ubermenu-tab-content-panel .ubermenu-item > .ubermenu-target{ padding-left:calc( var(--ubermenu-accordion-indent) * 2 ); } .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu-drop .ubermenu-submenu-drop .ubermenu-submenu-drop .ubermenu-item > .ubermenu-target, .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu-drop .ubermenu-tab-content-panel .ubermenu-tab-content-panel .ubermenu-item > .ubermenu-target{ padding-left:calc( var(--ubermenu-accordion-indent) * 3 ); } .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu-drop .ubermenu-submenu-drop .ubermenu-submenu-drop .ubermenu-submenu-drop .ubermenu-item > .ubermenu-target, .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu-drop .ubermenu-tab-content-panel .ubermenu-tab-content-panel .ubermenu-tab-content-panel .ubermenu-item > .ubermenu-target{ padding-left:calc( var(--ubermenu-accordion-indent) * 4 ); } /* Reverse Accordion dropdown indentation padding */ .rtl .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu-drop .ubermenu-submenu-drop .ubermenu-item > .ubermenu-target, .rtl .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu-drop .ubermenu-tab-content-panel .ubermenu-item > .ubermenu-target{ padding-left:0; padding-right:calc( var(--ubermenu-accordion-indent) * 2 ); } .rtl .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu-drop .ubermenu-submenu-drop .ubermenu-submenu-drop .ubermenu-item > .ubermenu-target, .rtl .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu-drop .ubermenu-tab-content-panel .ubermenu-tab-content-panel .ubermenu-item > .ubermenu-target{ padding-left:0; padding-right:calc( var(--ubermenu-accordion-indent) * 3 ); } .rtl .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu-drop .ubermenu-submenu-drop .ubermenu-submenu-drop .ubermenu-submenu-drop .ubermenu-item > .ubermenu-target, .rtl .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu-drop .ubermenu-tab-content-panel .ubermenu-tab-content-panel .ubermenu-tab-content-panel .ubermenu-item > .ubermenu-target{ padding-left:0; padding-right:calc( var(--ubermenu-accordion-indent) * 4 ); } .ubermenu-responsive-toggle{ display:block; } } @media screen and (max-width: 480px){ .ubermenu.ubermenu-responsive .ubermenu-item-level-0{ width:100%; } .ubermenu.ubermenu-responsive .ubermenu-column, .ubermenu.ubermenu-responsive .ubermenu-column-auto{ min-width:100%; } .ubermenu .ubermenu-autocolumn:not(:first-child), .ubermenu .ubermenu-autocolumn:not(:first-child) .ubermenu-submenu-type-stack{ padding-top:0; } .ubermenu .ubermenu-autocolumn:not(:last-child), .ubermenu .ubermenu-autocolumn:not(:last-child) .ubermenu-submenu-type-stack{ padding-bottom:0; } .ubermenu .ubermenu-autocolumn > .ubermenu-submenu-type-stack > .ubermenu-item-normal:first-child{ margin-top:0; } /* Accordion submenus mobile */ .ubermenu.ubermenu-responsive.ubermenu-mobile-accordion.ubermenu-interaction-press .ubermenu-item > .ubermenu-submenu-drop, .ubermenu.ubermenu-responsive.ubermenu-mobile-accordion.ubermenu-interaction-press .ubermenu-tab > .ubermenu-tab-content-panel{ box-shadow:none; box-sizing:border-box; border-left:none; border-right:none; } .ubermenu.ubermenu-responsive.ubermenu-mobile-accordion.ubermenu-interaction-press .ubermenu-item.ubermenu-active > .ubermenu-submenu-drop, .ubermenu.ubermenu-responsive.ubermenu-mobile-accordion.ubermenu-interaction-press .ubermenu-tab.ubermenu-active > .ubermenu-tab-content-panel{ position:static; } } /** UberMenu Custom Menu Styles (Customizer) **/ /* main */ .ubermenu-main .ubermenu-item-level-0 > .ubermenu-target, .ubermenu-main .ubermenu-item-level-0 > .ubermenu-custom-content.ubermenu-custom-content-padded { padding-top:32px; padding-bottom:32px; } /* Status: Loaded from Transient */ @media \0screen { .ubermenu .ubermenu-image { width: auto } } /* Prevent height distortion in IE8. */ </style><script type="text/javascript">document.documentElement.className += " js";</script> <script> document.documentElement.className = document.documentElement.className.replace( 'no-js', 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ubermenu-responsive-toggle-content-align-left ubermenu-responsive-toggle-align-full " tabindex="0" data-ubermenu-target="ubermenu-main-0-main-menu-2"><i class="fas fa-bars" ></i>Menu</button><nav id="ubermenu-main-0-main-menu-2" class="ubermenu ubermenu-nojs ubermenu-main ubermenu-menu-0 ubermenu-loc-main-menu ubermenu-responsive ubermenu-responsive-1280 ubermenu-mobile-modal ubermenu-mobile-accordion ubermenu-responsive-collapse ubermenu-horizontal ubermenu-transition-slide ubermenu-trigger-hover ubermenu-skin-minimal ubermenu-bar-align-full ubermenu-items-align-auto ubermenu-retractors-responsive ubermenu-submenu-indicator-closes"><ul id="ubermenu-nav-main-0-main-menu" class="ubermenu-nav" ><li id="menu-item-37680" class="who-we-serve ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37680 ubermenu-item-level-0 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-drop ubermenu-has-submenu-mega" ><span class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" tabindex="0"><span class="ubermenu-target-title ubermenu-target-text">Who We Serve</span></span><ul class="ubermenu-submenu ubermenu-submenu-id-37680 ubermenu-submenu-type-auto ubermenu-submenu-type-mega ubermenu-submenu-drop ubermenu-submenu-align-full_width ubermenu-autoclear" ><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37719 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37719"><ul class="ubermenu-submenu ubermenu-submenu-id-37719 ubermenu-submenu-type-stack" ><li id="menu-item-37720" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37720 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><span class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only"><span class="ubermenu-target-title ubermenu-target-text">Organizations</span></span><ul class="ubermenu-submenu ubermenu-submenu-id-37720 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-38368" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38368 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/solutions/association-management-companies/"><span class="ubermenu-target-title ubermenu-target-text">Association Management Companies</span></a></li><li id="menu-item-37722" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-37722 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/solutions/trade-association-organizations/"><span class="ubermenu-target-title ubermenu-target-text">Trade Associations</span></a></li><li id="menu-item-38369" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38369 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/solutions/chamber-organizations/"><span class="ubermenu-target-title ubermenu-target-text">Chambers of Commerce</span></a></li><li id="menu-item-37724" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-37724 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/solutions/professional-associations"><span class="ubermenu-target-title ubermenu-target-text">Professional Associations</span></a></li><li id="menu-item-38615" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38615 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/solutions/ymcas-and-jccs/"><span class="ubermenu-target-title ubermenu-target-text">YMCAs and JCCs</span></a></li></ul></li></ul></li><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37727 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37727"><ul class="ubermenu-submenu ubermenu-submenu-id-37727 ubermenu-submenu-type-stack" ><li id="menu-item-37731" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37731 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="#"><span class="ubermenu-target-title ubermenu-target-text"> </span></a><ul class="ubermenu-submenu ubermenu-submenu-id-37731 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-37726" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-37726 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/solutions/trade-show-and-conference-organizations/"><span class="ubermenu-target-title ubermenu-target-text">Trade Show & Conference Organizers</span></a></li><li id="menu-item-37728" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-37728 ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/solutions/donor-based-organizations/"><span class="ubermenu-target-title ubermenu-target-text">Donor-Based Organizations</span></a></li><li id="menu-item-37732" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-37732 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/solutions/colleges-and-university-organizations/"><span class="ubermenu-target-title ubermenu-target-text">Colleges & Universities</span></a></li><li id="menu-item-37733" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-37733 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/solutions/small-clubs-hoas-nonprofit-organizations/"><span class="ubermenu-target-title ubermenu-target-text">Small or Emerging Non-Profits</span></a></li></ul></li></ul></li><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-37734 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-item-type-column ubermenu-column-id-37734"></li><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37742 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37742"><ul class="ubermenu-submenu ubermenu-submenu-id-37742 ubermenu-submenu-type-stack" ><li id="menu-item-37743" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-37743 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto" ><div class="ubermenu-content-block ubermenu-custom-content"><p><strong>Meet the Game Changers</strong></p> <p><a href="/game-changers" style="padding: 16px;"><img width="211" height="209" data-srcset="https://b2670330.smushcdn.com/2670330/wp-content/uploads/2019/02/gc-img-1.png?lossy=1&strip=1&webp=1 590w,https://b2670330.smushcdn.com/2670330/wp-content/uploads/2019/02/gc-img-1.png?size=384x377&lossy=1&strip=1&webp=1 384w" data-src="https://b2670330.smushcdn.com/2670330/wp-content/uploads/2019/02/gc-img-1.png?lossy=1&strip=1&webp=1" data-sizes="(max-width: 590px) 100vw, 590px" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://b2670330.smushcdn.com/2670330/wp-content/uploads/2019/02/gc-img-1.png?lossy=1&strip=1&webp=1" width="211" height="209" srcset="https://b2670330.smushcdn.com/2670330/wp-content/uploads/2019/02/gc-img-1.png?lossy=1&strip=1&webp=1 590w,https://b2670330.smushcdn.com/2670330/wp-content/uploads/2019/02/gc-img-1.png?size=384x377&lossy=1&strip=1&webp=1 384w" sizes="(max-width: 590px) 100vw, 590px" /></noscript></a></p></div></li></ul></li></ul></li><li id="menu-item-37681" class="products ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37681 ubermenu-item-level-0 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-drop ubermenu-has-submenu-mega" ><span class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" tabindex="0"><span class="ubermenu-target-title ubermenu-target-text">Products</span></span><ul class="ubermenu-submenu ubermenu-submenu-id-37681 ubermenu-submenu-type-mega ubermenu-submenu-drop ubermenu-submenu-align-full_width ubermenu-autoclear" ><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37685 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37685"><ul class="ubermenu-submenu ubermenu-submenu-id-37685 ubermenu-submenu-type-stack" ><li id="menu-item-37687" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37687 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/products/association-management-solutions/"><span class="ubermenu-target-title ubermenu-target-text">Association Management Software (AMS)</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-37687 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-38574" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38574 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/products/wild-apricot/"><span class="ubermenu-target-title ubermenu-target-text">WildApricot</span><span class="ubermenu-target-divider"> – </span><span class="ubermenu-target-description ubermenu-target-text">Small associations and nonprofits with limited staff can save time and add value with this budget-friendly, all-in-one solution.</span></a></li><li id="menu-item-38568" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38568 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/products/mc-professional/"><span class="ubermenu-target-title ubermenu-target-text">MC Professional</span><span class="ubermenu-target-divider"> – </span><span class="ubermenu-target-description ubermenu-target-text">Growing professional associations with small staffs can boost productivity, membership and revenue with this empowered, intuitive solution.</span></a></li><li id="menu-item-38569" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38569 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/products/mc-trade/"><span class="ubermenu-target-title ubermenu-target-text">MC Trade</span><span class="ubermenu-target-divider"> – </span><span class="ubermenu-target-description ubermenu-target-text">Trade associations and chambers of commerce can simplify/configure staff workflows to manage financials and complex member relationships.</span></a></li><li id="menu-item-38571" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38571 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/products/threesixty/"><span class="ubermenu-target-title ubermenu-target-text">ThreeSixty</span><span class="ubermenu-target-divider"> – </span><span class="ubermenu-target-description ubermenu-target-text">Large associations, YMCAs and JCCs will love a streamlined, configurable and powerful enterprise platform.</span></a></li></ul></li></ul></li><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37686 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37686"><ul class="ubermenu-submenu ubermenu-submenu-id-37686 ubermenu-submenu-type-stack" ><li id="menu-item-37691" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37691 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/products/events-management-solutions/"><span class="ubermenu-target-title ubermenu-target-text">Event Management Software (EMS)</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-37691 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-38563" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38563 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/products/a2z-events/"><span class="ubermenu-target-title ubermenu-target-text">A2Z Events</span><span class="ubermenu-target-divider"> – </span><span class="ubermenu-target-description ubermenu-target-text">Independent Show Organizers and member-based organizations rely on the leading in-person platform for floor plans, booth sales and sponsorships.</span></a></li><li id="menu-item-44636" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-44636 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/products/gtr/"><span class="ubermenu-target-title ubermenu-target-text">Registration Tech (Formerly GTR)</span><span class="ubermenu-target-divider"> – </span><span class="ubermenu-target-description ubermenu-target-text">Flexible event technology & support you can rely on. Seamlessly plan and execute an unforgettable meeting, conference, or tradeshow of any size with our all-in-one event management platform.</span></a></li></ul></li></ul></li><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37696 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37696"><ul class="ubermenu-submenu ubermenu-submenu-id-37696 ubermenu-submenu-type-stack" ><li id="menu-item-37697" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37697 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/products/member-engagement-solutions/"><span class="ubermenu-target-title ubermenu-target-text">Member Engagement Software</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-37697 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-38573" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38573 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/products/community/"><span class="ubermenu-target-title ubermenu-target-text">CommUnity</span><span class="ubermenu-target-divider"> – </span><span class="ubermenu-target-description ubermenu-target-text">Engaging and robust platform for discussions, forums, multimedia, and connections that integrates with your AMS.</span></a></li><li id="menu-item-38570" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38570 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/products/classroom/"><span class="ubermenu-target-title ubermenu-target-text">Classroom</span><span class="ubermenu-target-divider"> – </span><span class="ubermenu-target-description ubermenu-target-text">Learning management software to enable your members to continue education and credentials with certificates and more.</span></a></li><li id="menu-item-38567" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38567 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/products/job-board/"><span class="ubermenu-target-title ubermenu-target-text">Job Board</span><span class="ubermenu-target-divider"> – </span><span class="ubermenu-target-description ubermenu-target-text">Add value to members and generate revenue from employers with a targeted destination for job seekers in your organization.</span></a></li></ul></li></ul></li><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-37701 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-item-type-column ubermenu-column-id-37701"></li></ul></li><li id="menu-item-37682" class="support ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37682 ubermenu-item-level-0 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-drop ubermenu-has-submenu-mega" ><span class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" tabindex="0"><span class="ubermenu-target-title ubermenu-target-text">Support</span></span><ul class="ubermenu-submenu ubermenu-submenu-id-37682 ubermenu-submenu-type-auto ubermenu-submenu-type-mega ubermenu-submenu-drop ubermenu-submenu-align-full_width ubermenu-autoclear" ><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37744 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37744"><ul class="ubermenu-submenu ubermenu-submenu-id-37744 ubermenu-submenu-type-stack" ><li id="menu-item-37748" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37748 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><span class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only"><span class="ubermenu-target-title ubermenu-target-text">Client Success</span></span><ul class="ubermenu-submenu ubermenu-submenu-id-37748 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-38462" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38462 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/support/education-training/"><span class="ubermenu-target-title ubermenu-target-text">Client Education & Training</span></a></li></ul></li></ul></li><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37745 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37745"><ul class="ubermenu-submenu ubermenu-submenu-id-37745 ubermenu-submenu-type-stack" ><li id="menu-item-37749" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37749 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><span class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only"><span class="ubermenu-target-title ubermenu-target-text">Support</span></span><ul class="ubermenu-submenu ubermenu-submenu-id-37749 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-38116" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38116 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/support/account-support/"><span class="ubermenu-target-title ubermenu-target-text">Account Support</span></a></li><li id="menu-item-38114" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38114 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/support/technical-help/"><span class="ubermenu-target-title ubermenu-target-text">Technical Help</span></a></li><li id="menu-item-38115" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38115 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/support/faq-knowledge-base/"><span class="ubermenu-target-title ubermenu-target-text">FAQs & Knowledge Base</span></a></li></ul></li></ul></li><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-37746 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-item-type-column ubermenu-column-id-37746"></li><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37747 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37747"><ul class="ubermenu-submenu ubermenu-submenu-id-37747 ubermenu-submenu-type-stack" ><li id="menu-item-37751" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37751 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="#"><span class="ubermenu-target-title ubermenu-target-text">Client Access</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-37751 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-37761" class="external-link ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-37761 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://community.personifycorp.com/home"><span class="ubermenu-target-title ubermenu-target-text">Client Online Community</span></a></li><li id="menu-item-37762" class="external-link ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-37762 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://www.wildapricot.com/Utility/WildApricotLogin.aspx"><span class="ubermenu-target-title ubermenu-target-text">WildApricot</span></a></li></ul></li></ul></li></ul></li><li id="menu-item-37763" class="resources ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37763 ubermenu-item-level-0 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-drop ubermenu-has-submenu-mega" ><span class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" tabindex="0"><span class="ubermenu-target-title ubermenu-target-text">Resources</span></span><ul class="ubermenu-submenu ubermenu-submenu-id-37763 ubermenu-submenu-type-mega ubermenu-submenu-drop ubermenu-submenu-align-full_width ubermenu-autoclear" ><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37764 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37764"><ul class="ubermenu-submenu ubermenu-submenu-id-37764 ubermenu-submenu-type-stack" ><li id="menu-item-37768" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37768 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/blog"><span class="ubermenu-target-title ubermenu-target-text">Blogs</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-37768 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-38048" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-38048 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/blog/tag/best-practices/"><span class="ubermenu-target-title ubermenu-target-text">Best Practices</span></a></li><li id="menu-item-38049" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-38049 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/blog/tag/events"><span class="ubermenu-target-title ubermenu-target-text">Events</span></a></li><li id="menu-item-38050" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-38050 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/blog/tag/member-engagement"><span class="ubermenu-target-title ubermenu-target-text">Member Engagement</span></a></li><li id="menu-item-38051" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-38051 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/blog/tag/technology"><span class="ubermenu-target-title ubermenu-target-text">Technology</span></a></li></ul></li></ul></li><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37765 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37765"><ul class="ubermenu-submenu ubermenu-submenu-id-37765 ubermenu-submenu-type-stack" ><li id="menu-item-37769" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37769 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/resources/?resource_type=guides"><span class="ubermenu-target-title ubermenu-target-text">Guides</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-37769 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-38052" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-38052 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/resources/?resource_role=community"><span class="ubermenu-target-title ubermenu-target-text">Community</span></a></li><li id="menu-item-38053" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-38053 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/resources/?resource_role=events"><span class="ubermenu-target-title ubermenu-target-text">Events</span></a></li><li id="menu-item-38054" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-38054 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/resources/?resource_role=membership"><span class="ubermenu-target-title ubermenu-target-text">Membership</span></a></li><li id="menu-item-38055" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-38055 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/resources/?resource_role=strategy"><span class="ubermenu-target-title ubermenu-target-text">Strategy</span></a></li></ul></li></ul></li><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37766 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37766"><ul class="ubermenu-submenu ubermenu-submenu-id-37766 ubermenu-submenu-type-stack" ><li id="menu-item-37770" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37770 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/resources/?resource_type=webinars"><span class="ubermenu-target-title ubermenu-target-text">Webinars</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-37770 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-38056" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-38056 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/resources/?resource_type=webinars"><span class="ubermenu-target-title ubermenu-target-text">See all Webinars</span></a></li></ul></li><li id="menu-item-38554" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-has-children ubermenu-item-38554 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/resources/"><span class="ubermenu-target-title ubermenu-target-text">Resources</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-38554 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-38555" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38555 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/resources/"><span class="ubermenu-target-title ubermenu-target-text">See all Resources</span></a></li></ul></li></ul></li><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-37767 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-item-type-column ubermenu-column-id-37767"></li></ul></li><li id="menu-item-37683" class="company ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37683 ubermenu-item-level-0 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-drop ubermenu-has-submenu-mega" ><span class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" tabindex="0"><span class="ubermenu-target-title ubermenu-target-text">Company</span></span><ul class="ubermenu-submenu ubermenu-submenu-id-37683 ubermenu-submenu-type-auto ubermenu-submenu-type-mega ubermenu-submenu-drop ubermenu-submenu-align-full_width ubermenu-autoclear" ><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37772 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37772"><ul class="ubermenu-submenu ubermenu-submenu-id-37772 ubermenu-submenu-type-stack" ><li id="menu-item-37777" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37777 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/about-us"><span class="ubermenu-target-title ubermenu-target-text">About Us</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-37777 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-38059" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-38059 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/about-us/who-is-personify"><span class="ubermenu-target-title ubermenu-target-text">Who is Personify?</span></a></li><li id="menu-item-38119" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38119 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/about-us/values/"><span class="ubermenu-target-title ubermenu-target-text">Our Values</span></a></li><li id="menu-item-38118" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38118 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/about-us/leadership/"><span class="ubermenu-target-title ubermenu-target-text">Leadership</span></a></li><li id="menu-item-38121" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38121 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/about-us/locations/"><span class="ubermenu-target-title ubermenu-target-text">Locations</span></a></li><li id="menu-item-38063" 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class="breadcrumb_last" aria-current="page">Everything You Need to Know About E-Business for Associations </span></span></span></span></p> </div> </section> <section class="header"> <div class="container"> <div class="info"> <h1 class="title">Everything You Need to Know About E-Business for Associations </h1> <div class="meta"> By: Ashly Stewart - <i>Senior Marketing Manager, Enterprise</i> </div> </div> <div class="image"> <img width="2560" height="1707" alt="Person paying for online shopping purchase with credit card." decoding="async" fetchpriority="high" data-srcset="https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/03/pickawood-gf8e6XvG_3E-unsplash-300x200.jpg?lossy=1&strip=1&webp=1 300w, https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/03/pickawood-gf8e6XvG_3E-unsplash-scaled.jpg?size=384x256&lossy=1&strip=1&webp=1 384w, https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/03/pickawood-gf8e6XvG_3E-unsplash-768x512.jpg?lossy=1&strip=1&webp=1 768w, https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/03/pickawood-gf8e6XvG_3E-unsplash-1024x683.jpg?lossy=1&strip=1&webp=1 1024w, https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/03/pickawood-gf8e6XvG_3E-unsplash-scaled.jpg?size=1152x768&lossy=1&strip=1&webp=1 1152w, https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/03/pickawood-gf8e6XvG_3E-unsplash-1536x1024.jpg?lossy=1&strip=1&webp=1 1536w, https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/03/pickawood-gf8e6XvG_3E-unsplash-scaled.jpg?size=1920x1280&lossy=1&strip=1&webp=1 1920w, https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/03/pickawood-gf8e6XvG_3E-unsplash-2048x1365.jpg?lossy=1&strip=1&webp=1 2048w, https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/03/pickawood-gf8e6XvG_3E-unsplash-scaled.jpg?lossy=1&strip=1&webp=1 2560w" data-src="https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/03/pickawood-gf8e6XvG_3E-unsplash-scaled.jpg?lossy=1&strip=1&webp=1" data-sizes="(max-width: 2560px) 100vw, 2560px" class="attachment-post-thumbnail size-post-thumbnail wp-post-image lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="2560" height="1707" src="https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/03/pickawood-gf8e6XvG_3E-unsplash-scaled.jpg?lossy=1&strip=1&webp=1" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Person paying for online shopping purchase with credit card." decoding="async" fetchpriority="high" srcset="https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/03/pickawood-gf8e6XvG_3E-unsplash-300x200.jpg?lossy=1&strip=1&webp=1 300w, https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/03/pickawood-gf8e6XvG_3E-unsplash-scaled.jpg?size=384x256&lossy=1&strip=1&webp=1 384w, https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/03/pickawood-gf8e6XvG_3E-unsplash-768x512.jpg?lossy=1&strip=1&webp=1 768w, https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/03/pickawood-gf8e6XvG_3E-unsplash-1024x683.jpg?lossy=1&strip=1&webp=1 1024w, https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/03/pickawood-gf8e6XvG_3E-unsplash-scaled.jpg?size=1152x768&lossy=1&strip=1&webp=1 1152w, https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/03/pickawood-gf8e6XvG_3E-unsplash-1536x1024.jpg?lossy=1&strip=1&webp=1 1536w, https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/03/pickawood-gf8e6XvG_3E-unsplash-scaled.jpg?size=1920x1280&lossy=1&strip=1&webp=1 1920w, https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/03/pickawood-gf8e6XvG_3E-unsplash-2048x1365.jpg?lossy=1&strip=1&webp=1 2048w, https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/03/pickawood-gf8e6XvG_3E-unsplash-scaled.jpg?lossy=1&strip=1&webp=1 2560w" sizes="(max-width: 2560px) 100vw, 2560px" /></noscript> </div> </div> </section> <section class="post post-39598 type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-associations tag-e-business tag-member-engagement tag-virtual-events"> <div class="container"> <div class="main-content"> <h1 class="wp-block-heading" style="font-size:22px"><meta charset="utf-8">See how you can empower your members to take charge of their membership through self-service, easy registration, and seamless online shopping.  </h1> <p>By: Ashly Stewart, Senior Marketing Manager</p> <p>Did you know that <a href="https://techcrunch.com/2016/12/19/79-percent-of-americans-now-shop-online-but-its-cost-more-than-convenience-that-sways-them/" target="_blank" rel="noreferrer noopener">79% of the population shops online</a> with 75% of online buyers shopping at least once a month! That’s a lot of online buyers. </p> <p>And many of those regular online shoppers are also members of associations and nonprofits.  </p> <p>While it’s true that the interaction between an association and its members and supporters is far from transactional, it’s also true that if your association gives your members an opportunity to make any type of online payment — from signing up and renewing their membership<s>s</s> to purchasing products or courses to registering for events — your members will expect an Amazon-like experience. </p> <p>But don’t worry. You can offer your members a seamless buying experience that’s easy to use and easy to love even if you’re not a large, online retailer.  </p> <p>Here’s everything you need to know about how e-business for associations can positively affect your members, your staff<s>,</s> and your mission. </p> <figure class="wp-block-image size-large"><img decoding="async" width="995" height="1024" alt="As e-commerce grows, so does e-business for associations" data-srcset="https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/03/image-291x300.png?lossy=1&strip=1&webp=1 291w, https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/03/image.png?size=384x395&lossy=1&strip=1&webp=1 384w, https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/03/image-768x790.png?lossy=1&strip=1&webp=1 768w, https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/03/image-995x1024.png?lossy=1&strip=1&webp=1 995w, https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/03/image.png?lossy=1&strip=1&webp=1 1436w" data-src="https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/03/image-995x1024.png?lossy=1&strip=1&webp=1" data-sizes="(max-width: 995px) 100vw, 995px" class="wp-image-39599 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img decoding="async" width="995" height="1024" src="https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/03/image-995x1024.png?lossy=1&strip=1&webp=1" alt="As e-commerce grows, so does e-business for associations" class="wp-image-39599" srcset="https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/03/image-291x300.png?lossy=1&strip=1&webp=1 291w, https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/03/image.png?size=384x395&lossy=1&strip=1&webp=1 384w, https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/03/image-768x790.png?lossy=1&strip=1&webp=1 768w, https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/03/image-995x1024.png?lossy=1&strip=1&webp=1 995w, https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/03/image.png?lossy=1&strip=1&webp=1 1436w" sizes="(max-width: 995px) 100vw, 995px" /></noscript><figcaption><meta charset="utf-8"><a href="https://fitsmallbusiness.com/online-shopping-statistics/" target="_blank" rel="noreferrer noopener"><em>The latest stats</em></a><em> show that online buying continues to grow at a fast rate. </em> </figcaption></figure> <h2 class="wp-block-heading"><meta charset="utf-8">What does e-business look like for associations?  </h2> <p></p> <p>For most, “e-commerce” is associated with retail and ideas like Black Friday, Cyber Monday and online shopping carts. For associations, the online buying experience can include days like <a href="https://personifycorp.com/blog/say-thanks-after-givingtuesday" target="_blank" rel="noreferrer noopener">GivingTuesday</a> and there’s usually a shopping cart involved, but e-business for an association often goes beyond a simple purchase.  </p> <p>To better understand how e-business expands beyond e-commerce, it’s good to look at a few different ways that associations serve their members that start with an online transaction. </p> <p><strong>Here are some of the more popular uses for e-business tools used by associations: </strong></p> <ol class="wp-block-list"><li>Selling branded swag items (like t-shirts and mugs) and other merchandise </li></ol> <ol class="wp-block-list" start="2"><li>Purchasing a new membership or group memberships </li></ol> <ol class="wp-block-list" start="3"><li>Renewing memberships </li></ol> <ol class="wp-block-list" start="4"><li>Registrations for events and meetings </li></ol> <ol class="wp-block-list" start="5"><li>Purchasing learning courses and webinars </li></ol> <ol class="wp-block-list" start="6"><li>Ordering hard copies of publications </li></ol> <p>These common member activities are good examples of how associations’ online payments go beyond ordering something like clothes or groceries online.  </p> <p>Instead, the need for members to purchase and renew memberships online, register for events and purchase learning courses means that associations must not simply deliver a good, but provide valuable benefits and experiences for several days, months, even years. </p> <p>To do this well, associations should be able to track, deliver and expand on these member experiences in a way that makes your members happy and keeps them happy.  </p> <p>That’s the power of e-business for associations.  </p> <p></p> <h2 class="wp-block-heading"><meta charset="utf-8">Discover the top 5 e-business features for associations. </h2> <p>So how do you leverage the power of e-business to serve your members and your mission? Well, with today’s modern tools and innovative solutions, the possibilities seem endless. But before you dive into the latest and greatest of e-business, it’s good to take a step back, identify your association’s goals and how it wants to serve its members, and set a strong foundation.  </p> <p>Here are a few essential e-business features to consider as you look to enhance your members’ online buying experience.  </p> <h3 class="wp-block-heading"><meta charset="utf-8">1. <strong style="color: revert; font-size: revert; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen-Sans, Ubuntu, Cantarell, "Helvetica Neue", sans-serif;">Online storefront</strong><span style="color: revert; font-size: revert; font-weight: revert; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen-Sans, Ubuntu, Cantarell, "Helvetica Neue", sans-serif;"> </span></h3> <p>One of the more popular features of a good e-business tool and strategy is your online storefront, which is the page that your members will use to purchase your products or services. When it comes to successful online storefronts, you’ll find that users love storefronts that are easy, accurate, and visually appealing.  </p> <p>If you’re selling courses or webinars, this could look like including the title of the course, the air date and presenter headshot as well as the correct price to purchase. Small details can go a long way, like organizing the webinars chronologically so users know what’s coming up next and adding content that indicates if the webinar is a live session or a recorded session.  </p> <p>And if there are no spots left in an upcoming event or you’re out of certain sizes of t-shirts, make sure that your storefront is updated to indicate that space is limited or items are out of stock! </p> <h3 class="wp-block-heading"><meta charset="utf-8">2. <strong style="color: revert; font-size: revert; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen-Sans, Ubuntu, Cantarell, "Helvetica Neue", sans-serif;">Site search</strong><span style="color: revert; font-size: revert; font-weight: revert; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen-Sans, Ubuntu, Cantarell, "Helvetica Neue", sans-serif;"> </span></h3> <p>That little magnifying glass and search field often seen at the top of website pages seem like such small things, but any avid online shopper (including the author of this post) can tell you that it is essential to an efficient, positive online buying experience.  </p> <p>As websites grow larger and people are putting out more content than ever, having site search is vital to help users quickly find the information that’s most relevant to them. </p> <p>And when it comes to e-business for associations, the speed and ease of having a member or partner search for a webinar they want based on important categories like the air date or the topic can be the difference in securing a new registration or not.  </p> <p>Still wondering if site search is really THAT essential for good e-business? <a href="https://personifycorp.com/blog/site-search-to-boost-ecommerce" target="_blank" rel="noreferrer noopener">Check out our blog to better understand why consumers using on-site search spend 3-4x more with a given brand.</a> </p> <h3 class="wp-block-heading"><meta charset="utf-8">3. <strong style="color: revert; font-size: revert; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen-Sans, Ubuntu, Cantarell, "Helvetica Neue", sans-serif;">Registration pages</strong><span style="color: revert; font-size: revert; font-weight: revert; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen-Sans, Ubuntu, Cantarell, "Helvetica Neue", sans-serif;"> </span></h3> <p>Registration pages have always been a big deal since a sign-up form is a requirement for people to sign up as members!  </p> <p>Beyond this important capability, registration pages are how people sign-up for events, which have always been some of the biggest opportunities to connect with members and generate revenue for associations and nonprofits. </p> <p>A registration page that’s optimized for good e-business will make signing up easy by not requiring too much information up-front, making payment processing seamless, including helpful follow-up information (usually in the form of a confirmation page and/or email) and sending accurate invoicing.  </p> <h3 class="wp-block-heading"><meta charset="utf-8">4. <strong style="color: revert; font-size: revert; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen-Sans, Ubuntu, Cantarell, "Helvetica Neue", sans-serif;">Member portals</strong><span style="color: revert; font-size: revert; font-weight: revert; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen-Sans, Ubuntu, Cantarell, "Helvetica Neue", sans-serif;"> </span></h3> <p>We’ve been talking a lot about initial sign-ups and registrations, but another big part of a great e-business experience is the ability to track activity and maintain your purchases and registrations.  </p> <p>Think about the experience of ordering something from Amazon: you can see your order status, easily access your order information, watch the fulfillment process as your delivery is tracked and you can view and change your account information (like your home and email address) at any time — and you can do it all through logging into your account yourself. </p> <p>Self-service is a big deal for many who choose to purchase anything online, and organizations have taken notice. <a href="https://www.salesforce.com/resources/articles/customer-self-service-portals/" target="_blank" rel="noreferrer noopener">69% of decision makers at service organizations say self-service is a major part of their service strategy.</a> </p> <p>Why are so many business leaders choosing to invest in self-service tools and solutions? Simply put, their customers, partners and members are asking for it. The need for self-service tools has only increased over the past couple of years as COVID limited in-person service and customer success teams were stretched thin.  </p> <p>Even though we can and will move past the worst days of the pandemic, organizations are already planning to further invest in successful strategies and tools that have helped people work and live better like remote work schedules, <a href="https://personifycorp.com/resources/ebooks/what-to-expect-how-to-grow-an-online-community-in-the-first-90-days-after-launch-ebook" target="_blank" rel="noreferrer noopener">online communities</a> and, yes, self-service capabilities.  </p> <h3 class="wp-block-heading"><meta charset="utf-8">5. <strong style="color: revert; font-size: revert; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen-Sans, Ubuntu, Cantarell, "Helvetica Neue", sans-serif;">Integrations with your AMS</strong><span style="color: revert; font-size: revert; font-weight: revert; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen-Sans, Ubuntu, Cantarell, "Helvetica Neue", sans-serif;"> </span><meta charset="utf-8"></h3> <p>As you can see, there are a few important e-business features that associations should consider if they offer any type of online buying to their members.  </p> <p>If you want to see all those features “talk” and work together seamlessly on the backend of your site and your e-business forms, you need the ability to integrate these features with your AMS.  </p> <p>Having an AMS that either offers or integrates well with your e-business tools results in that Amazon-like experience for your members, and it gives your team the data it needs to offer unparalleled service and engagement to your members. </p> <p>Here are just a few ways we see associations and nonprofits using their integrated AMS to create amazing e-business experiences:  </p> <ul class="wp-block-list"><li><em><strong>Do you have a member that has a renewal coming up?</strong></em> You can send them a renewal email to encourage them to sign up again. Plus, you can make it easy for them to renew by paying with their saved payment information. </li></ul> <ul class="wp-block-list"><li><em><strong>Do you have a member who wants to easily sign up for your annual conference?</strong></em> If they’ve registered for any of your previous events or meetings, they can use their existing profile information.  </li></ul> <ul class="wp-block-list"><li><strong><em>Is your member interested in a hard copy of one of your digital publications?</em></strong> They can pay with a saved credit card and have that hard copy delivered directly to their address.  </li></ul> <ul class="wp-block-list"><li><strong><em>Do you manage chapters or committees that need memberships?</em></strong> You can purchase and manage memberships on behalf of specific groups.  </li></ul> <ul class="wp-block-list"><li><strong><em>Want to engage your members more?</em></strong> You can include recommended products or services based on your members’ buying history or feature products you think they would enjoy through marketing tools.  </li></ul> <p>All these experiences and more are possible if you can combine your e-business strategies and tools with your AMS.  </p> <h2 class="wp-block-heading"><meta charset="utf-8">Learn about the biggest benefits of e-business for associations. </h2> <p>Now that we’ve walked through what you need to know to understand why e-business has become such a big part of an associations’ strategy to serve and grow their membership and the essentials that you need to get started for a booming e-business strategy, we should talk more about the ways that e-business benefits your members.  </p> <p>Or, instead of talking about it, we can SHOW you.  </p> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button"><a class="wp-block-button__link has-black-color has-luminous-vivid-amber-background-color has-text-color has-background" href="https://personifycorp.com/request-a-demo/"><strong>Let’s Talk</strong></a></div> </div> </div> <div class="side-content"> Tags: <a href="https://personifycorp.com/blog/tag/associations/" rel="tag">Associations</a>, <a href="https://personifycorp.com/blog/tag/e-business/" rel="tag">e-business</a>, <a href="https://personifycorp.com/blog/tag/member-engagement/" rel="tag">Member Engagement</a>, <a href="https://personifycorp.com/blog/tag/virtual-events/" rel="tag">Virtual Events</a><br /> </div> </div> </section> <section class="post-cta"> <div class="container"> <h2>Which Personify product is right for you?</h2> <p><a class="button" href="https://personifycorp.com/request-a-demo/" target="_self">Let's Connect</a></p> </div> </section> <section id="articles"> <div class="container"> <h2>Related Posts</h2> <div class="blog-posts"> <div class="grid">  <div class="card"> <div class="card-img-top" style="background-image: 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