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Trade Show Reporting: What’s Hot and What's Not in 2023 - Personify
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.ubermenu-target > .ubermenu-sub-indicator{ transform:rotate(0); right:10px; left:auto; } .ubermenu-responsive .ubermenu-nav .ubermenu-item .ubermenu-submenu.ubermenu-submenu-drop{ width:100%; min-width:100%; max-width:100%; top:auto; left:0 !important; } .ubermenu-responsive.ubermenu-has-border .ubermenu-nav .ubermenu-item .ubermenu-submenu.ubermenu-submenu-drop{ left: -1px !important; /* For borders */ } .ubermenu-responsive .ubermenu-submenu.ubermenu-submenu-type-mega > .ubermenu-item.ubermenu-column{ min-height:0; border-left:none; float:left; /* override left/center/right content alignment */ display:block; } .ubermenu-responsive .ubermenu-item.ubermenu-active > .ubermenu-submenu.ubermenu-submenu-type-mega{ max-height:none; height:auto;/*prevent overflow scrolling since android is still finicky*/ overflow:visible; } .ubermenu-responsive.ubermenu-transition-slide .ubermenu-item.ubermenu-in-transition > .ubermenu-submenu-drop{ max-height:1000px; /* because of slide transition */ } .ubermenu .ubermenu-submenu-type-flyout .ubermenu-submenu-type-mega{ min-height:0; } .ubermenu.ubermenu-responsive .ubermenu-column, .ubermenu.ubermenu-responsive .ubermenu-column-auto{ min-width:50%; } .ubermenu.ubermenu-responsive .ubermenu-autoclear > .ubermenu-column{ clear:none; } .ubermenu.ubermenu-responsive .ubermenu-column:nth-of-type(2n+1){ clear:both; } .ubermenu.ubermenu-responsive .ubermenu-submenu-retractor-top:not(.ubermenu-submenu-retractor-top-2) .ubermenu-column:nth-of-type(2n+1){ clear:none; } .ubermenu.ubermenu-responsive .ubermenu-submenu-retractor-top:not(.ubermenu-submenu-retractor-top-2) .ubermenu-column:nth-of-type(2n+2){ clear:both; } .ubermenu-responsive-single-column-subs .ubermenu-submenu .ubermenu-item { float: none; clear: both; width: 100%; min-width: 100%; } .ubermenu.ubermenu-responsive .ubermenu-tabs, .ubermenu.ubermenu-responsive .ubermenu-tabs-group, .ubermenu.ubermenu-responsive .ubermenu-tab, .ubermenu.ubermenu-responsive 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border-width:1px; } .ubermenu-responsive .ubermenu-tab-layout-bottom > .ubermenu-tabs-group{ /*position:relative;*/ } .ubermenu-reponsive .ubermenu-item-level-0 > .ubermenu-submenu-type-stack{ /* Top Level Stack Columns */ position:relative; } .ubermenu-responsive .ubermenu-submenu-type-stack .ubermenu-column, .ubermenu-responsive .ubermenu-submenu-type-stack .ubermenu-column-auto{ /* Stack Columns */ width:100%; max-width:100%; } .ubermenu-responsive .ubermenu-item-mini{ /* Mini items */ min-width:0; width:auto; float:left; clear:none !important; } .ubermenu-responsive .ubermenu-item.ubermenu-item-mini > a.ubermenu-target{ padding-left:20px; padding-right:20px; } .ubermenu-responsive .ubermenu-item.ubermenu-hide-mobile{ /* Hiding items */ display:none !important; } .ubermenu-responsive.ubermenu-hide-bkgs .ubermenu-submenu.ubermenu-submenu-bkg-img{ /** Hide Background Images in Submenu */ background-image:none; } .ubermenu.ubermenu-responsive .ubermenu-item-level-0.ubermenu-item-mini{ min-width:0; width:auto; } .ubermenu-vertical .ubermenu-item.ubermenu-item-level-0{ width:100%; } .ubermenu-vertical.ubermenu-sub-indicators .ubermenu-item-level-0.ubermenu-item-has-children > .ubermenu-target > .ubermenu-sub-indicator{ right:10px; left:auto; transform:rotate(0); } .ubermenu-vertical .ubermenu-item.ubermenu-item-level-0.ubermenu-relative.ubermenu-active > .ubermenu-submenu-drop.ubermenu-submenu-align-vertical_parent_item{ top:auto; } .ubermenu.ubermenu-responsive .ubermenu-tabs{ position:static; } /* Tabs on Mobile with mouse (but not click) - leave space to hover off */ .ubermenu:not(.ubermenu-is-mobile):not(.ubermenu-submenu-indicator-closes) .ubermenu-submenu .ubermenu-tab[data-ubermenu-trigger="mouseover"] .ubermenu-tab-content-panel, .ubermenu:not(.ubermenu-is-mobile):not(.ubermenu-submenu-indicator-closes) .ubermenu-submenu .ubermenu-tab[data-ubermenu-trigger="hover_intent"] .ubermenu-tab-content-panel{ margin-left:6%; width:94%; min-width:94%; } /* Sub indicator close visibility */ .ubermenu.ubermenu-submenu-indicator-closes .ubermenu-active > .ubermenu-target > .ubermenu-sub-indicator-close{ display:block; display: flex; align-items: center; justify-content: center; } .ubermenu.ubermenu-submenu-indicator-closes .ubermenu-active > .ubermenu-target > .ubermenu-sub-indicator{ display:none; } .ubermenu .ubermenu-tabs .ubermenu-tab-content-panel{ box-shadow: 0 5px 10px rgba(0,0,0,.075); } /* When submenus and items go full width, move items back to appropriate positioning */ .ubermenu .ubermenu-submenu-rtl { direction: ltr; } /* Fixed position mobile menu */ .ubermenu.ubermenu-mobile-modal{ position:fixed; z-index:9999999; opacity:1; top:0; left:0; width:100%; width:100vw; max-width:100%; max-width:100vw; height:100%; height:calc(100vh - calc(100vh - 100%)); height:-webkit-fill-available; max-height:calc(100vh - calc(100vh - 100%)); max-height:-webkit-fill-available; border:none; box-sizing:border-box; display:flex; flex-direction:column; justify-content:flex-start; overflow-y:auto !important; /* for non-accordion mode */ overflow-x:hidden !important; overscroll-behavior: contain; transform:scale(1); transition-duration:.1s; transition-property: all; } .ubermenu.ubermenu-mobile-modal.ubermenu-mobile-accordion.ubermenu-interaction-press{ overflow-y:hidden !important; } .ubermenu.ubermenu-mobile-modal.ubermenu-responsive-collapse{ overflow:hidden !important; opacity:0; transform:scale(.9); visibility:hidden; } .ubermenu.ubermenu-mobile-modal .ubermenu-nav{ flex:1; overflow-y:auto !important; overscroll-behavior: contain; } .ubermenu.ubermenu-mobile-modal .ubermenu-item-level-0{ margin:0; } .ubermenu.ubermenu-mobile-modal .ubermenu-mobile-close-button{ border:none; background:none; border-radius:0; padding:1em; color:inherit; display:inline-block; text-align:center; font-size:14px; } .ubermenu.ubermenu-mobile-modal .ubermenu-mobile-footer .ubermenu-mobile-close-button{ width: 100%; display: flex; align-items: center; justify-content: center; } .ubermenu.ubermenu-mobile-modal .ubermenu-mobile-footer .ubermenu-mobile-close-button .ubermenu-icon-essential, .ubermenu.ubermenu-mobile-modal .ubermenu-mobile-footer .ubermenu-mobile-close-button .fas.fa-times{ margin-right:.2em; } /* Header/Footer Mobile content */ .ubermenu .ubermenu-mobile-header, .ubermenu .ubermenu-mobile-footer{ display:block; text-align:center; color:inherit; } /* Accordion submenus mobile (single column tablet) */ .ubermenu.ubermenu-responsive-single-column.ubermenu-mobile-accordion.ubermenu-interaction-press .ubermenu-item > .ubermenu-submenu-drop, .ubermenu.ubermenu-responsive-single-column.ubermenu-mobile-accordion.ubermenu-interaction-press .ubermenu-tab > .ubermenu-tab-content-panel{ box-sizing:border-box; border-left:none; border-right:none; box-shadow:none; } .ubermenu.ubermenu-responsive-single-column.ubermenu-mobile-accordion.ubermenu-interaction-press .ubermenu-item.ubermenu-active > .ubermenu-submenu-drop, .ubermenu.ubermenu-responsive-single-column.ubermenu-mobile-accordion.ubermenu-interaction-press .ubermenu-tab.ubermenu-active > .ubermenu-tab-content-panel{ position:static; } /* Accordion indented - remove borders and extra spacing from headers */ .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu.ubermenu-submenu-drop, .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu .ubermenu-item-header.ubermenu-has-submenu-stack > .ubermenu-target{ border:none; } .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu .ubermenu-item-header.ubermenu-has-submenu-stack > .ubermenu-submenu-type-stack{ padding-top:0; } /* Accordion dropdown indentation padding */ .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu-drop .ubermenu-submenu-drop .ubermenu-item > .ubermenu-target, .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu-drop .ubermenu-tab-content-panel .ubermenu-item > .ubermenu-target{ padding-left:calc( var(--ubermenu-accordion-indent) * 2 ); } .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu-drop .ubermenu-submenu-drop .ubermenu-submenu-drop .ubermenu-item > .ubermenu-target, .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu-drop .ubermenu-tab-content-panel .ubermenu-tab-content-panel .ubermenu-item > .ubermenu-target{ padding-left:calc( var(--ubermenu-accordion-indent) * 3 ); } .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu-drop .ubermenu-submenu-drop .ubermenu-submenu-drop .ubermenu-submenu-drop .ubermenu-item > .ubermenu-target, .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu-drop .ubermenu-tab-content-panel .ubermenu-tab-content-panel .ubermenu-tab-content-panel .ubermenu-item > .ubermenu-target{ padding-left:calc( var(--ubermenu-accordion-indent) * 4 ); } /* Reverse Accordion dropdown indentation padding */ .rtl .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu-drop .ubermenu-submenu-drop .ubermenu-item > .ubermenu-target, .rtl .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu-drop .ubermenu-tab-content-panel .ubermenu-item > .ubermenu-target{ padding-left:0; padding-right:calc( var(--ubermenu-accordion-indent) * 2 ); } .rtl .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu-drop .ubermenu-submenu-drop .ubermenu-submenu-drop .ubermenu-item > .ubermenu-target, .rtl .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu-drop .ubermenu-tab-content-panel .ubermenu-tab-content-panel .ubermenu-item > .ubermenu-target{ padding-left:0; padding-right:calc( var(--ubermenu-accordion-indent) * 3 ); } .rtl .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu-drop .ubermenu-submenu-drop .ubermenu-submenu-drop .ubermenu-submenu-drop .ubermenu-item > .ubermenu-target, .rtl .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu-drop .ubermenu-tab-content-panel .ubermenu-tab-content-panel .ubermenu-tab-content-panel .ubermenu-item > .ubermenu-target{ padding-left:0; padding-right:calc( var(--ubermenu-accordion-indent) * 4 ); } .ubermenu-responsive-toggle{ display:block; } } @media screen and (max-width: 480px){ .ubermenu.ubermenu-responsive .ubermenu-item-level-0{ width:100%; } .ubermenu.ubermenu-responsive .ubermenu-column, .ubermenu.ubermenu-responsive .ubermenu-column-auto{ min-width:100%; } .ubermenu .ubermenu-autocolumn:not(:first-child), .ubermenu .ubermenu-autocolumn:not(:first-child) .ubermenu-submenu-type-stack{ padding-top:0; } .ubermenu .ubermenu-autocolumn:not(:last-child), .ubermenu .ubermenu-autocolumn:not(:last-child) .ubermenu-submenu-type-stack{ padding-bottom:0; } .ubermenu .ubermenu-autocolumn > .ubermenu-submenu-type-stack > .ubermenu-item-normal:first-child{ margin-top:0; } /* Accordion submenus mobile */ .ubermenu.ubermenu-responsive.ubermenu-mobile-accordion.ubermenu-interaction-press .ubermenu-item > .ubermenu-submenu-drop, .ubermenu.ubermenu-responsive.ubermenu-mobile-accordion.ubermenu-interaction-press .ubermenu-tab > .ubermenu-tab-content-panel{ box-shadow:none; box-sizing:border-box; border-left:none; border-right:none; } .ubermenu.ubermenu-responsive.ubermenu-mobile-accordion.ubermenu-interaction-press .ubermenu-item.ubermenu-active > .ubermenu-submenu-drop, .ubermenu.ubermenu-responsive.ubermenu-mobile-accordion.ubermenu-interaction-press .ubermenu-tab.ubermenu-active > .ubermenu-tab-content-panel{ position:static; } } /** UberMenu Custom Menu Styles (Customizer) **/ /* main */ .ubermenu-main .ubermenu-item-level-0 > .ubermenu-target, .ubermenu-main .ubermenu-item-level-0 > .ubermenu-custom-content.ubermenu-custom-content-padded { padding-top:32px; padding-bottom:32px; } /* Status: Loaded from Transient */ </style><script type="text/javascript">document.documentElement.className += " js";</script> <script> document.documentElement.className = document.documentElement.className.replace( 'no-js', 'js' ); </script> <style> .no-js img.lazyload { display: none; } figure.wp-block-image img.lazyloading 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href="https://personifycorp.com/wp-content/uploads/2021/08/logo-color.png" sizes="192x192" /> <link rel="apple-touch-icon" href="https://personifycorp.com/wp-content/uploads/2021/08/logo-color.png" /> <meta name="msapplication-TileImage" content="https://personifycorp.com/wp-content/uploads/2021/08/logo-color.png" /> </head> <body class="post-template-default single single-post postid-47410 single-format-standard aa-prefix-perso-"> <!-- Google Tag Manager (noscript) --> <noscript><iframe height="0" width="0" style="display:none;visibility:hidden" data-src="https://www.googletagmanager.com/ns.html?id=GTM-WR9PVJX" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></iframe></noscript> <!-- End Google Tag Manager (noscript) --> <header id="header"> <div class="container"> <div class="branding"> <a href="/" title="Personify Corp." class="logo" rel="home"></a> </div> <div class="top-nav"> <!-- UberMenu [Configuration:main] [Theme Loc:main-menu] [Integration:api] --> <button class="ubermenu-responsive-toggle ubermenu-responsive-toggle-main ubermenu-skin-minimal ubermenu-loc-main-menu ubermenu-responsive-toggle-content-align-left ubermenu-responsive-toggle-align-full " tabindex="0" data-ubermenu-target="ubermenu-main-0-main-menu-2"><i class="fas fa-bars" ></i>Menu</button><nav id="ubermenu-main-0-main-menu-2" class="ubermenu ubermenu-nojs ubermenu-main ubermenu-menu-0 ubermenu-loc-main-menu ubermenu-responsive ubermenu-responsive-1280 ubermenu-mobile-modal ubermenu-mobile-accordion ubermenu-responsive-collapse ubermenu-horizontal ubermenu-transition-slide ubermenu-trigger-hover ubermenu-skin-minimal ubermenu-bar-align-full ubermenu-items-align-auto ubermenu-retractors-responsive ubermenu-submenu-indicator-closes"><ul id="ubermenu-nav-main-0-main-menu" class="ubermenu-nav" ><li id="menu-item-37680" class="who-we-serve ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37680 ubermenu-item-level-0 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-drop ubermenu-has-submenu-mega" ><span class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" tabindex="0"><span class="ubermenu-target-title ubermenu-target-text">Who We Serve</span></span><ul class="ubermenu-submenu ubermenu-submenu-id-37680 ubermenu-submenu-type-auto ubermenu-submenu-type-mega ubermenu-submenu-drop ubermenu-submenu-align-full_width ubermenu-autoclear" ><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37719 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37719"><ul class="ubermenu-submenu ubermenu-submenu-id-37719 ubermenu-submenu-type-stack" ><li id="menu-item-37720" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37720 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><span class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only"><span class="ubermenu-target-title ubermenu-target-text">Organizations</span></span><ul class="ubermenu-submenu ubermenu-submenu-id-37720 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-38368" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38368 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/solutions/association-management-companies/"><span class="ubermenu-target-title ubermenu-target-text">Association Management Companies</span></a></li><li id="menu-item-37722" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-37722 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/solutions/trade-association-organizations/"><span class="ubermenu-target-title ubermenu-target-text">Trade Associations</span></a></li><li id="menu-item-38369" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38369 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/solutions/chamber-organizations/"><span class="ubermenu-target-title ubermenu-target-text">Chambers of Commerce</span></a></li><li id="menu-item-37724" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-37724 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/solutions/professional-associations"><span class="ubermenu-target-title ubermenu-target-text">Professional Associations</span></a></li><li id="menu-item-38615" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38615 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/solutions/ymcas-and-jccs/"><span class="ubermenu-target-title ubermenu-target-text">YMCAs and JCCs</span></a></li></ul></li></ul></li><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37727 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37727"><ul class="ubermenu-submenu ubermenu-submenu-id-37727 ubermenu-submenu-type-stack" ><li id="menu-item-37731" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37731 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="#"><span class="ubermenu-target-title ubermenu-target-text"> </span></a><ul class="ubermenu-submenu ubermenu-submenu-id-37731 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-37726" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-37726 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/solutions/trade-show-and-conference-organizations/"><span class="ubermenu-target-title ubermenu-target-text">Trade Show & Conference Organizers</span></a></li><li id="menu-item-37728" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-37728 ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/solutions/donor-based-organizations/"><span class="ubermenu-target-title ubermenu-target-text">Donor-Based Organizations</span></a></li><li id="menu-item-37732" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-37732 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/solutions/colleges-and-university-organizations/"><span class="ubermenu-target-title ubermenu-target-text">Colleges & Universities</span></a></li><li id="menu-item-37733" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-37733 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/solutions/small-clubs-hoas-nonprofit-organizations/"><span class="ubermenu-target-title ubermenu-target-text">Small or Emerging Non-Profits</span></a></li></ul></li></ul></li><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-37734 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-item-type-column ubermenu-column-id-37734"></li><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37742 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37742"><ul class="ubermenu-submenu ubermenu-submenu-id-37742 ubermenu-submenu-type-stack" ><li id="menu-item-37743" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-37743 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto" ><div class="ubermenu-content-block ubermenu-custom-content"><p><strong>Meet the Game Changers</strong></p> <p><a href="/game-changers" style="padding: 16px;"><img width="211" height="209" data-srcset="https://b2670330.smushcdn.com/2670330/wp-content/uploads/2019/02/gc-img-1.png?lossy=1&strip=1&webp=1 590w,https://b2670330.smushcdn.com/2670330/wp-content/uploads/2019/02/gc-img-1.png?size=384x377&lossy=1&strip=1&webp=1 384w" data-src="https://b2670330.smushcdn.com/2670330/wp-content/uploads/2019/02/gc-img-1.png?lossy=1&strip=1&webp=1" data-sizes="(max-width: 590px) 100vw, 590px" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://b2670330.smushcdn.com/2670330/wp-content/uploads/2019/02/gc-img-1.png?lossy=1&strip=1&webp=1" width="211" height="209" srcset="https://b2670330.smushcdn.com/2670330/wp-content/uploads/2019/02/gc-img-1.png?lossy=1&strip=1&webp=1 590w,https://b2670330.smushcdn.com/2670330/wp-content/uploads/2019/02/gc-img-1.png?size=384x377&lossy=1&strip=1&webp=1 384w" sizes="(max-width: 590px) 100vw, 590px" /></noscript></a></p></div></li></ul></li></ul></li><li id="menu-item-37681" class="products ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37681 ubermenu-item-level-0 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-drop ubermenu-has-submenu-mega" ><span class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" tabindex="0"><span class="ubermenu-target-title ubermenu-target-text">Products</span></span><ul class="ubermenu-submenu ubermenu-submenu-id-37681 ubermenu-submenu-type-mega ubermenu-submenu-drop ubermenu-submenu-align-full_width ubermenu-autoclear" ><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37685 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37685"><ul class="ubermenu-submenu ubermenu-submenu-id-37685 ubermenu-submenu-type-stack" ><li id="menu-item-37687" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37687 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/products/association-management-solutions/"><span class="ubermenu-target-title ubermenu-target-text">Association Management Software (AMS)</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-37687 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-38574" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38574 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/products/wild-apricot/"><span class="ubermenu-target-title ubermenu-target-text">WildApricot</span><span class="ubermenu-target-divider"> – </span><span class="ubermenu-target-description ubermenu-target-text">Small associations and nonprofits with limited staff can save time and add value with this budget-friendly, all-in-one solution.</span></a></li><li id="menu-item-38568" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38568 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/products/mc-professional/"><span class="ubermenu-target-title ubermenu-target-text">MC Professional</span><span class="ubermenu-target-divider"> – </span><span class="ubermenu-target-description ubermenu-target-text">Growing professional associations with small staffs can boost productivity, membership and revenue with this empowered, intuitive solution.</span></a></li><li id="menu-item-38569" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38569 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/products/mc-trade/"><span class="ubermenu-target-title ubermenu-target-text">MC Trade</span><span class="ubermenu-target-divider"> – </span><span class="ubermenu-target-description ubermenu-target-text">Trade associations and chambers of commerce can simplify/configure staff workflows to manage financials and complex member relationships.</span></a></li><li id="menu-item-38571" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38571 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/products/threesixty/"><span class="ubermenu-target-title ubermenu-target-text">ThreeSixty</span><span class="ubermenu-target-divider"> – </span><span class="ubermenu-target-description ubermenu-target-text">Large associations, YMCAs and JCCs will love a streamlined, configurable and powerful enterprise platform.</span></a></li></ul></li></ul></li><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37686 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37686"><ul class="ubermenu-submenu ubermenu-submenu-id-37686 ubermenu-submenu-type-stack" ><li id="menu-item-37691" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37691 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/products/events-management-solutions/"><span class="ubermenu-target-title ubermenu-target-text">Event Management Software (EMS)</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-37691 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-38563" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38563 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/products/a2z-events/"><span class="ubermenu-target-title ubermenu-target-text">A2Z Events</span><span class="ubermenu-target-divider"> – </span><span class="ubermenu-target-description ubermenu-target-text">Independent Show Organizers and member-based organizations rely on the leading in-person platform for floor plans, booth sales and sponsorships.</span></a></li><li id="menu-item-44636" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-44636 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/products/gtr/"><span class="ubermenu-target-title ubermenu-target-text">Registration Tech (Formerly GTR)</span><span class="ubermenu-target-divider"> – </span><span class="ubermenu-target-description ubermenu-target-text">Flexible event technology & support you can rely on. Seamlessly plan and execute an unforgettable meeting, conference, or tradeshow of any size with our all-in-one event management platform.</span></a></li></ul></li></ul></li><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37696 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37696"><ul class="ubermenu-submenu ubermenu-submenu-id-37696 ubermenu-submenu-type-stack" ><li id="menu-item-37697" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37697 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/products/member-engagement-solutions/"><span class="ubermenu-target-title ubermenu-target-text">Member Engagement Software</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-37697 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-38573" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38573 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/products/community/"><span class="ubermenu-target-title ubermenu-target-text">CommUnity</span><span class="ubermenu-target-divider"> – </span><span class="ubermenu-target-description ubermenu-target-text">Engaging and robust platform for discussions, forums, multimedia, and connections that integrates with your AMS.</span></a></li><li id="menu-item-38570" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38570 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/products/classroom/"><span class="ubermenu-target-title ubermenu-target-text">Classroom</span><span class="ubermenu-target-divider"> – </span><span class="ubermenu-target-description ubermenu-target-text">Learning management software to enable your members to continue education and credentials with certificates and more.</span></a></li><li id="menu-item-38567" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38567 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/products/job-board/"><span class="ubermenu-target-title ubermenu-target-text">Job Board</span><span class="ubermenu-target-divider"> – </span><span class="ubermenu-target-description ubermenu-target-text">Add value to members and generate revenue from employers with a targeted destination for job seekers in your organization.</span></a></li></ul></li></ul></li><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-37701 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-item-type-column ubermenu-column-id-37701"></li></ul></li><li id="menu-item-37682" class="support ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37682 ubermenu-item-level-0 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-drop ubermenu-has-submenu-mega" ><span class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" tabindex="0"><span class="ubermenu-target-title ubermenu-target-text">Support</span></span><ul class="ubermenu-submenu ubermenu-submenu-id-37682 ubermenu-submenu-type-auto ubermenu-submenu-type-mega ubermenu-submenu-drop ubermenu-submenu-align-full_width ubermenu-autoclear" ><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37744 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37744"><ul class="ubermenu-submenu ubermenu-submenu-id-37744 ubermenu-submenu-type-stack" ><li id="menu-item-37748" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37748 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><span class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only"><span class="ubermenu-target-title ubermenu-target-text">Client Success</span></span><ul class="ubermenu-submenu ubermenu-submenu-id-37748 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-38462" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38462 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/support/education-training/"><span class="ubermenu-target-title ubermenu-target-text">Client Education & Training</span></a></li></ul></li></ul></li><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37745 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37745"><ul class="ubermenu-submenu ubermenu-submenu-id-37745 ubermenu-submenu-type-stack" ><li id="menu-item-37749" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37749 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><span class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only"><span class="ubermenu-target-title ubermenu-target-text">Support</span></span><ul class="ubermenu-submenu ubermenu-submenu-id-37749 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-38116" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38116 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/support/account-support/"><span class="ubermenu-target-title ubermenu-target-text">Account Support</span></a></li><li id="menu-item-38114" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38114 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/support/technical-help/"><span class="ubermenu-target-title ubermenu-target-text">Technical Help</span></a></li><li id="menu-item-38115" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38115 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/support/faq-knowledge-base/"><span class="ubermenu-target-title ubermenu-target-text">FAQs & Knowledge Base</span></a></li></ul></li></ul></li><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-37746 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-item-type-column ubermenu-column-id-37746"></li><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37747 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37747"><ul class="ubermenu-submenu ubermenu-submenu-id-37747 ubermenu-submenu-type-stack" ><li id="menu-item-37751" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37751 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="#"><span class="ubermenu-target-title ubermenu-target-text">Client Access</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-37751 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-37761" class="external-link ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-37761 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://community.personifycorp.com/home"><span class="ubermenu-target-title ubermenu-target-text">Client Online Community</span></a></li><li id="menu-item-37762" class="external-link ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-37762 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://www.wildapricot.com/Utility/WildApricotLogin.aspx"><span class="ubermenu-target-title ubermenu-target-text">WildApricot</span></a></li></ul></li></ul></li></ul></li><li id="menu-item-37763" class="resources ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37763 ubermenu-item-level-0 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-drop ubermenu-has-submenu-mega" ><span class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" tabindex="0"><span class="ubermenu-target-title ubermenu-target-text">Resources</span></span><ul class="ubermenu-submenu ubermenu-submenu-id-37763 ubermenu-submenu-type-mega ubermenu-submenu-drop ubermenu-submenu-align-full_width ubermenu-autoclear" ><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37764 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37764"><ul class="ubermenu-submenu ubermenu-submenu-id-37764 ubermenu-submenu-type-stack" ><li id="menu-item-37768" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37768 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/blog"><span class="ubermenu-target-title ubermenu-target-text">Blogs</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-37768 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-38048" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-38048 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/blog/tag/best-practices/"><span class="ubermenu-target-title ubermenu-target-text">Best Practices</span></a></li><li id="menu-item-38049" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-38049 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/blog/tag/events"><span class="ubermenu-target-title ubermenu-target-text">Events</span></a></li><li id="menu-item-38050" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-38050 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/blog/tag/member-engagement"><span class="ubermenu-target-title ubermenu-target-text">Member Engagement</span></a></li><li id="menu-item-38051" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-38051 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/blog/tag/technology"><span class="ubermenu-target-title ubermenu-target-text">Technology</span></a></li></ul></li></ul></li><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37765 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37765"><ul class="ubermenu-submenu ubermenu-submenu-id-37765 ubermenu-submenu-type-stack" ><li id="menu-item-37769" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37769 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/resources/?resource_type=guides"><span class="ubermenu-target-title ubermenu-target-text">Guides</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-37769 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-38052" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-38052 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/resources/?resource_role=community"><span class="ubermenu-target-title ubermenu-target-text">Community</span></a></li><li id="menu-item-38053" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-38053 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/resources/?resource_role=events"><span class="ubermenu-target-title ubermenu-target-text">Events</span></a></li><li id="menu-item-38054" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-38054 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/resources/?resource_role=membership"><span class="ubermenu-target-title ubermenu-target-text">Membership</span></a></li><li id="menu-item-38055" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-38055 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/resources/?resource_role=strategy"><span class="ubermenu-target-title ubermenu-target-text">Strategy</span></a></li></ul></li></ul></li><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37766 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37766"><ul class="ubermenu-submenu ubermenu-submenu-id-37766 ubermenu-submenu-type-stack" ><li id="menu-item-37770" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37770 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/resources/?resource_type=webinars"><span class="ubermenu-target-title ubermenu-target-text">Webinars</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-37770 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-38056" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-38056 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/resources/?resource_type=webinars"><span class="ubermenu-target-title ubermenu-target-text">See all Webinars</span></a></li></ul></li><li id="menu-item-38554" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-has-children ubermenu-item-38554 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/resources/"><span class="ubermenu-target-title ubermenu-target-text">Resources</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-38554 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-38555" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38555 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/resources/"><span class="ubermenu-target-title ubermenu-target-text">See all Resources</span></a></li></ul></li></ul></li><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-37767 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-item-type-column ubermenu-column-id-37767"></li></ul></li><li id="menu-item-37683" class="company ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37683 ubermenu-item-level-0 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-drop ubermenu-has-submenu-mega" ><span class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" tabindex="0"><span class="ubermenu-target-title ubermenu-target-text">Company</span></span><ul class="ubermenu-submenu ubermenu-submenu-id-37683 ubermenu-submenu-type-auto ubermenu-submenu-type-mega ubermenu-submenu-drop ubermenu-submenu-align-full_width ubermenu-autoclear" ><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37772 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37772"><ul class="ubermenu-submenu ubermenu-submenu-id-37772 ubermenu-submenu-type-stack" ><li id="menu-item-37777" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37777 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/about-us"><span class="ubermenu-target-title ubermenu-target-text">About Us</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-37777 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-38059" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-38059 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/about-us/who-is-personify"><span class="ubermenu-target-title ubermenu-target-text">Who is Personify?</span></a></li><li id="menu-item-38119" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38119 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/about-us/values/"><span 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href="https://personifycorp.com/blog/category/blog/">Blog</a> | <span class="breadcrumb_last" aria-current="page">Trade Show Reporting: What’s Hot and What’s Not in 2023</span></span></span></span></p> </div> </section> <section class="header"> <div class="container"> <div class="info"> <h1 class="title">Trade Show Reporting: What’s Hot and What’s Not in 2023</h1> <div class="meta"> By: Daria Knupp - <i>CEM, Senior Content Marketing Manager</i> </div> </div> <div class="image"> <img width="600" height="200" alt="trade show reporting" decoding="async" fetchpriority="high" data-srcset="https://b2670330.smushcdn.com/2670330/wp-content/uploads/2023/05/reporting-300x100.png?lossy=1&strip=1&webp=1 300w, https://b2670330.smushcdn.com/2670330/wp-content/uploads/2023/05/reporting.png?size=384x128&lossy=1&strip=1&webp=1 384w, https://b2670330.smushcdn.com/2670330/wp-content/uploads/2023/05/reporting.png?lossy=1&strip=1&webp=1 600w" data-src="https://b2670330.smushcdn.com/2670330/wp-content/uploads/2023/05/reporting.png?lossy=1&strip=1&webp=1" data-sizes="(max-width: 600px) 100vw, 600px" class="attachment-post-thumbnail size-post-thumbnail wp-post-image lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="600" height="200" src="https://b2670330.smushcdn.com/2670330/wp-content/uploads/2023/05/reporting.png?lossy=1&strip=1&webp=1" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="trade show reporting" decoding="async" fetchpriority="high" srcset="https://b2670330.smushcdn.com/2670330/wp-content/uploads/2023/05/reporting-300x100.png?lossy=1&strip=1&webp=1 300w, https://b2670330.smushcdn.com/2670330/wp-content/uploads/2023/05/reporting.png?size=384x128&lossy=1&strip=1&webp=1 384w, https://b2670330.smushcdn.com/2670330/wp-content/uploads/2023/05/reporting.png?lossy=1&strip=1&webp=1 600w" sizes="(max-width: 600px) 100vw, 600px" /></noscript> </div> </div> </section> <section class="post post-47410 type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-a2z-events tag-event-professionals tag-events"> <div class="container"> <div class="main-content"> <p>In recent years, there have been significant advancements in trade show data reporting, with new technologies and tools emerging to help show organizers gain more insights and business intelligence (BI) from their trade show data. Events generate a vast amount of data to manage and analyze effectively. This data will continue to grow in importance to both internal and external audiences as events rebound from the pandemic. </p> <p>It is particularly important for many exhibitors and sponsors as these companies invest a lot of resources, time, and effort into trade shows to generate leads, expand their networks, and boost their brand awareness. These organizations will seek ways to quantify and validate their investments with informed data. </p> <p>This blog post will explore what’s hot and what’s not with trade show data reporting, including the latest trends and innovations. </p> <h2 class="wp-block-heading"><strong>HOT: Business Intelligence and Visualization Tools</strong> </h2> <p>One of the most significant trade show data reporting trends is the rise of <a href="https://personifycorp.com/products/a2z-events/" target="_blank" rel="noreferrer noopener">business intelligence</a> and visualization tools. These tools help businesses combine and analyze their trade show data from multiple sources, across years and events. </p> <p>With these tools, businesses can gain a holistic view of their trade show performance and track their ROI more accurately. The data visualization features also make it easier for organizations to quickly interpret their data and identify trends and patterns and take action! Many organizers and event professionals are looking to adjust their event based on the data to maximize the opportunity for everyone involved. </p> <h2 class="wp-block-heading"><strong>NOT: Traditional Reporting Methods</strong> </h2> <p>Traditional trade show data reporting methods, such as spreadsheets and manual data entry, are less effective as trade shows become more complex and generate more data. These methods are time-consuming and prone to errors, making gaining meaningful insights from the data challenging. </p> <h2 class="wp-block-heading"><strong>HOT: Booth and Lead Analytics</strong> </h2> <p>Another emerging trend in trade show data is leveraging multiple sources of data to report on exhibitor and trade show floor engagement. By leveraging lead scan data in combination with floor plan map, show organizers can gain insights into which companies generated the most leads. Many times, this activity can showcase that size of booth and location may not at all impact the ability for an exhibitor to activate effectively at your event. This data, along with analytics collected from online profiles can help further showcase the value of the event. </p> <p>Furthermore, this critical information can be a tool for show organizers to highlight the importance of a pre-show event marketing event strategy. </p> <h2 class="wp-block-heading"><strong>NOT: Lack of Data Security Measures</strong> </h2> <p>As trade show data becomes more valuable, it’s essential to have robust data security measures in place to protect it from theft, loss, or unauthorized access. Unfortunately, many associations and organizations still overlook data security when it comes to trade show data reporting. </p> <p>Organizations must work with suppliers and internal constituents to implement data security protocols, such as encryption, secure storage, and access controls to safeguard their trade show data and comply with data privacy regulations. </p> <h2 class="wp-block-heading"><strong>NOT: Limited Data Analysis </strong> </h2> <p>While collecting data is important, it’s equally important to analyze it to determine your tradeshow success. Unfortunately, many organizations are only collecting basic data or have access to large amounts of data but are not skilled or staffed to analyze the data in meaningful and actionable ways. Data alone doesn’t provide a complete picture of success. Organizations need to analyze data across their event’s data set to create an accurate picture of the successes and challenges. Without this information, it’s difficult to determine ROI. </p> <h2 class="wp-block-heading"><strong>HOT: Automated Data Collection </strong> </h2> <p>Automated data collection is becoming increasingly popular. Leveraging event technology to gather data from multiple sources automatically. For example, a business could use RFID tags to track how many people are visiting their booth or use beacon technology to send push notifications to attendees who are near their booth. Automated data collection saves time and reduces the risk of errors. </p> <h2 class="wp-block-heading"><strong>Conclusion</strong> </h2> <p>Trade show data reporting is becoming increasingly important for organizations to optimize their trade show strategies and track their performance accurately. By leveraging the latest trends and innovations, such as business intelligence and visualization tools, and booth and lead analytics, event professionals can gain more insights from their trade show data and make data-driven decisions to improve their results for all their audiences. This critical data will also be powerful for the event’s team to highlight the value for their exhibitors and sponsors. </p> <p>However, organizations need to be mindful of data security and ensure that their trade show and event data is protected from threats and breaches. By embracing these best practices, associations, organizations and independent show organizers can stay ahead of the curve in trade show data reporting and maximize their returns on their trade shows. </p> </div> <div class="side-content"> Tags: <a href="https://personifycorp.com/blog/tag/a2z-events/" rel="tag">a2z Events</a>, <a href="https://personifycorp.com/blog/tag/event-professionals/" rel="tag">Event Professionals</a>, <a href="https://personifycorp.com/blog/tag/events/" rel="tag">Events</a><br /> </div> </div> </section> <section class="post-cta"> <div class="container"> <h2>Which Personify product is right for you?</h2> <p><a class="button" href="https://personifycorp.com/request-a-demo/" target="_self">Let's Connect</a></p> </div> </section> <section id="articles"> <div class="container"> <h2>Related Posts</h2> <div class="blog-posts"> <div class="grid"> <!-- start ALM resource block --> <div class="card"> <div class="card-img-top" style="background-image: 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Lind <span class="rarr">→</span></a></p> </div> </div> <!-- end ALM resource block --> <!-- start ALM resource block --> <div class="card"> <div class="card-img-top" style="background-image: url(https://b2670330.smushcdn.com/2670330/wp-content/uploads/2023/08/Events-Research-Report.png?lossy=1&strip=1&webp=1);"></div> <div class="card-body"> <a href="https://personifycorp.com/blog/category/news/" rel="category tag">News</a> <p class="card-text"><a href="https://personifycorp.com/blog/the-ultimate-guide-to-event-registration/">A2Z Events by Personify Presents the Ultimate Guide to Event Registration <span class="rarr">→</span></a></p> </div> </div> <!-- end ALM resource block --> <!-- start ALM resource block --> <div class="card"> <div class="card-img-top" style="background-image: url(https://b2670330.smushcdn.com/2670330/wp-content/uploads/2023/08/AdobeStock_281525966-scaled.jpeg?lossy=1&strip=1&webp=1);"></div> <div class="card-body"> <a href="https://personifycorp.com/blog/category/blog/" rel="category tag">Blog</a> <p class="card-text"><a href="https://personifycorp.com/blog/quest-for-association-management-software/">3 Questions Every Large Association Should Ask in Crafting their Technology Ecosystem <span class="rarr">→</span></a></p> </div> </div> <!-- end ALM resource block --> <!-- start ALM resource block --> <div class="card"> <div class="card-img-top" style="background-image: url(https://b2670330.smushcdn.com/2670330/wp-content/uploads/2023/07/event-website.jpg?lossy=1&strip=1&webp=1);"></div> <div class="card-body"> <a href="https://personifycorp.com/blog/category/blog/" rel="category tag">Blog</a> <p class="card-text"><a href="https://personifycorp.com/blog/five-successful-strategies-to-drive-more-traffic-to-your-event-website/">Five Successful Strategies to Drive More Traffic to Your Event Website <span class="rarr">→</span></a></p> </div> </div> <!-- end ALM resource block --> <!-- start ALM resource block --> <div class="card"> <div class="card-img-top" style="background-image: url(https://b2670330.smushcdn.com/2670330/wp-content/uploads/2023/07/Picture1.jpg?lossy=1&strip=1&webp=1);"></div> <div class="card-body"> <a href="https://personifycorp.com/blog/category/blog/" rel="category tag">Blog</a> <p class="card-text"><a href="https://personifycorp.com/blog/maximizing-opportunities-how-to-cover-your-badge-costs-with-sponsorships/">Maximizing Opportunities: How to Cover Your Badge Costs with Sponsorships <span class="rarr">→</span></a></p> </div> </div> <!-- end ALM resource block --> <!-- start ALM resource block --> <div class="card"> <div class="card-img-top" style="background-image: url(https://b2670330.smushcdn.com/2670330/wp-content/uploads/2023/06/Picture1.jpg?lossy=1&strip=1&webp=1);"></div> <div class="card-body"> <a href="https://personifycorp.com/blog/category/blog/" rel="category tag">Blog</a> <p class="card-text"><a href="https://personifycorp.com/blog/four-strategies-for-minimizing-fb-expenses-at-events/">Four Strategies for Minimizing F&B Expenses at Events <span class="rarr">→</span></a></p> </div> </div> <!-- end ALM resource block --> <!-- start ALM resource block --> <div class="card"> <div class="card-img-top" style="background-image: url(https://b2670330.smushcdn.com/2670330/wp-content/uploads/2023/06/Beige-minimalist-photo-collage.png?lossy=1&strip=1&webp=1);"></div> <div class="card-body"> <a href="https://personifycorp.com/blog/category/blog/" rel="category tag">Blog</a> <p class="card-text"><a href="https://personifycorp.com/blog/legislative-action-day/">ECA Legislative Action Day 2023: Making Our Voices Heard on Capitol Hill <span class="rarr">→</span></a></p> </div> </div> <!-- end ALM resource block --> <!-- start ALM resource block --> <div class="card"> <div class="card-img-top" style="background-image: url(https://b2670330.smushcdn.com/2670330/wp-content/uploads/2023/05/Picture1.jpg?lossy=1&strip=1&webp=1);"></div> <div class="card-body"> <a href="https://personifycorp.com/blog/category/blog/" rel="category tag">Blog</a> <p class="card-text"><a href="https://personifycorp.com/blog/sustainability-in-events/"><strong>Sustainability in Events: Strategies for Reducing Waste and Promoting Eco-Friendly Practices</strong> <span class="rarr">→</span></a></p> </div> </div> <!-- end ALM resource block --> <!-- start ALM resource block --> <div class="card"> <div class="card-img-top" style="background-image: url(https://b2670330.smushcdn.com/2670330/wp-content/uploads/2023/05/reporting.png?lossy=1&strip=1&webp=1);"></div> <div class="card-body"> <a href="https://personifycorp.com/blog/category/blog/" rel="category tag">Blog</a> <p class="card-text"><a href="https://personifycorp.com/blog/trade-show-reporting/">Trade Show Reporting: What’s Hot and What’s Not in 2023 <span class="rarr">→</span></a></p> </div> </div> <!-- end ALM resource block --> <!-- start ALM resource block --> <div class="card"> <div class="card-img-top" style="background-image: url(https://b2670330.smushcdn.com/2670330/wp-content/uploads/2023/04/Picture1.png?lossy=1&strip=1&webp=1);"></div> <div class="card-body"> <a href="https://personifycorp.com/blog/category/blog/" rel="category tag">Blog</a> <p class="card-text"><a href="https://personifycorp.com/blog/words-to-stop-using/"><strong>Additional Words You Should Stop Using in The Events Industry…And Everywhere: Part 2</strong> <span class="rarr">→</span></a></p> </div> </div> <!-- end ALM resource block --> <!-- start ALM resource block --> <div class="card"> <div class="card-img-top" style="background-image: url(https://b2670330.smushcdn.com/2670330/wp-content/uploads/2023/04/pexels-george-milton-6954162-scaled.jpg?lossy=1&strip=1&webp=1);"></div> <div class="card-body"> <a href="https://personifycorp.com/blog/category/blog/" rel="category tag">Blog</a> <p class="card-text"><a href="https://personifycorp.com/blog/the-top-must-listen-event-industry-podcasts/"><strong>The Top Must-Listen Event Industry Podcasts</strong> <span class="rarr">→</span></a></p> </div> </div> <!-- end ALM resource block --> <!-- start ALM resource block --> <div class="card"> <div class="card-img-top" style="background-image: url(https://b2670330.smushcdn.com/2670330/wp-content/uploads/2023/04/1.png?lossy=1&strip=1&webp=1);"></div> <div class="card-body"> <a href="https://personifycorp.com/blog/category/blog/" rel="category tag">Blog</a> <p class="card-text"><a href="https://personifycorp.com/blog/ai-headshot/">Is the Hot AI Headshot Trend Worth It? <span class="rarr">→</span></a></p> </div> </div> <!-- end ALM resource block --> <!-- start ALM resource block --> <div class="card"> <div class="card-img-top" style="background-image: url(https://b2670330.smushcdn.com/2670330/wp-content/uploads/2023/03/Picture1-1.png?lossy=1&strip=1&webp=1);"></div> <div class="card-body"> <a href="https://personifycorp.com/blog/category/blog/" rel="category tag">Blog</a> <p class="card-text"><a href="https://personifycorp.com/blog/chatgp-for-events/"><strong>Can A Robot Help with Tradeshows & Events?</strong> <span class="rarr">→</span></a></p> </div> </div> <!-- end ALM resource block --> <!-- start ALM resource block --> <div class="card"> <div class="card-img-top" style="background-image: url(https://b2670330.smushcdn.com/2670330/wp-content/uploads/2023/03/evangeline-shaw-xRlI-L-kvrw-unsplash.jpg?lossy=1&strip=1&webp=1);"></div> <div class="card-body"> <a href="https://personifycorp.com/blog/category/blog/" rel="category tag">Blog</a> <p class="card-text"><a href="https://personifycorp.com/blog/six-innovative-ways-to-create-more-networking-opportunities-at-your-next-event/"><strong>Six Innovative Ways to Create More Networking 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url(https://b2670330.smushcdn.com/2670330/wp-content/uploads/2023/03/2023-report-linkedin-ad-3jpg.jpg?lossy=1&strip=1&webp=1);"></div> <div class="card-body"> <a href="https://personifycorp.com/blog/category/news/" rel="category tag">News</a> <p class="card-text"><a href="https://personifycorp.com/blog/a2z-events-by-personify-completes-trade-show-and-events-research/">A2Z Events by Personify Completes 2023 Trade Show and Events Research Report <span class="rarr">→</span></a></p> </div> </div> <!-- end ALM resource block --> <!-- start ALM resource block --> <div class="card"> <div class="card-img-top" style="background-image: url(https://b2670330.smushcdn.com/2670330/wp-content/uploads/2023/03/Picture1.jpg?lossy=1&strip=1&webp=1);"></div> <div class="card-body"> <a href="https://personifycorp.com/blog/category/blog/" rel="category tag">Blog</a> <p class="card-text"><a href="https://personifycorp.com/blog/three-tips-to-simplify-your-event-agenda-development/"><strong>Three Tips to 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rel="category tag">Blog</a> <p class="card-text"><a href="https://personifycorp.com/blog/maximizing-the-impact-of-your-attendee-badges/"><strong>Maximizing the Impact of Your Attendee Badges</strong> <span class="rarr">→</span></a></p> </div> </div> <!-- end ALM resource block --> <!-- start ALM resource block --> <div class="card"> <div class="card-img-top" style="background-image: url(https://b2670330.smushcdn.com/2670330/wp-content/uploads/2023/01/events.png?lossy=1&strip=1&webp=1);"></div> <div class="card-body"> <a href="https://personifycorp.com/blog/category/blog/" rel="category tag">Blog</a> <p class="card-text"><a href="https://personifycorp.com/blog/essential-features-you-should-look-for-in-event-management-software/"><strong>Essential Features You Should Look for in Event Management Software</strong> <span class="rarr">→</span></a></p> </div> </div> <!-- end ALM resource block --> <!-- start ALM resource block --> <div class="card"> <div class="card-img-top" style="background-image: url(https://b2670330.smushcdn.com/2670330/wp-content/uploads/2023/01/pexels-lukas-590022-scaled.jpg?lossy=1&strip=1&webp=1);"></div> <div class="card-body"> <a href="https://personifycorp.com/blog/category/blog/" rel="category tag">Blog</a> <p class="card-text"><a href="https://personifycorp.com/blog/post-event-survey/"><strong>7 Tips for Conducting a Post-Event Survey</strong> <span class="rarr">→</span></a></p> </div> </div> <!-- end ALM resource block --> <!-- start ALM resource block --> <div class="card"> <div class="card-img-top" style="background-image: url(https://b2670330.smushcdn.com/2670330/wp-content/uploads/2023/01/AdobeStock_118993556-scaled.jpeg?lossy=1&strip=1&webp=1);"></div> <div class="card-body"> <a href="https://personifycorp.com/blog/category/blog/" rel="category tag">Blog</a> <p class="card-text"><a href="https://personifycorp.com/blog/engage-attendees/">13 Ways to Engage Attendees Before Your Next Tradeshow <span class="rarr">→</span></a></p> </div> </div> <!-- end ALM resource block --> <!-- start ALM resource block --> <div class="card"> <div class="card-img-top" style="background-image: url(https://b2670330.smushcdn.com/2670330/wp-content/uploads/2020/07/firmbee-com-gcsNOsPEXfs-unsplash-scaled.jpg?lossy=1&strip=1&webp=1);"></div> <div class="card-body"> <a href="https://personifycorp.com/blog/category/blog/" rel="category tag">Blog</a> <p class="card-text"><a href="https://personifycorp.com/blog/resiliency-plan/">Why Your Association Needs a Resiliency Plan <span class="rarr">→</span></a></p> </div> </div> <!-- end ALM resource block --> <!-- start ALM resource block --> <div class="card"> <div class="card-img-top" style="background-image: url(https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/12/PER316_TATT2023_EmailHdr_OD-1.jpg?lossy=1&strip=1&webp=1);"></div> <div class="card-body"> <a href="https://personifycorp.com/blog/category/blog/" rel="category tag">Blog</a> <p class="card-text"><a href="https://personifycorp.com/blog/webinar-recap-tech-trends-for-2023/">Webinar Recap: The Top Association Tech Trends for 2023 <span class="rarr">→</span></a></p> </div> </div> <!-- end ALM resource block --> <!-- start ALM resource block --> <div class="card"> <div class="card-img-top" style="background-image: url(https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/11/Family-Pic1.png?lossy=1&strip=1&webp=1);"></div> <div class="card-body"> <a href="https://personifycorp.com/blog/category/blog/" rel="category tag">Blog</a> <p class="card-text"><a href="https://personifycorp.com/blog/people-of-personify-get-to-know-ashish-jain/">People of Personify: Get to Know Ashish Jain <span class="rarr">→</span></a></p> </div> </div> <!-- end ALM resource block --> <!-- start ALM resource block --> <div class="card"> <div class="card-img-top" style="background-image: url(https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/11/PER316_TATT2023_LP-image-1.png?lossy=1&strip=1&webp=1);"></div> <div class="card-body"> <a href="https://personifycorp.com/blog/category/blog/" rel="category tag">Blog</a> <p class="card-text"><a href="https://personifycorp.com/blog/4-association-tech-trends-for-2023/">4 Association Tech Trends to Watch for in 2023 <span class="rarr">→</span></a></p> </div> </div> <!-- end ALM resource block --> <!-- start ALM resource block --> <div class="card"> <div class="card-img-top" style="background-image: url(https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/11/Picture1.jpg?lossy=1&strip=1&webp=1);"></div> <div class="card-body"> <a href="https://personifycorp.com/blog/category/blog/" rel="category tag">Blog</a> <p class="card-text"><a href="https://personifycorp.com/blog/user-generated-content/">4 Ways to Use User-Generated Content for Event Marketing <span class="rarr">→</span></a></p> </div> </div> <!-- end ALM resource block --> <!-- start ALM resource block --> <div class="card"> <div class="card-img-top" style="background-image: url(https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/11/PER310_STD_FB_LIimg_NoCTA.png?lossy=1&strip=1&webp=1);"></div> <div class="card-body"> <a href="https://personifycorp.com/blog/category/uncategorized/" rel="category tag">Uncategorized</a> <p class="card-text"><a href="https://personifycorp.com/blog/highlights-from-personitour/">Highlights from PersoniTour – Reconnecting with YOU! <span class="rarr">→</span></a></p> </div> </div> <!-- end ALM resource block --> <!-- start ALM resource block --> <div class="card"> <div class="card-img-top" style="background-image: url(https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/11/2019-07-05_07-16-01_271-scaled.jpeg?lossy=1&strip=1&webp=1);"></div> <div class="card-body"> <a href="https://personifycorp.com/blog/category/blog/" rel="category tag">Blog</a> <p class="card-text"><a href="https://personifycorp.com/blog/people-of-personify-get-to-know-john-rosa/">People of Personify: Get to Know John Rosa <span class="rarr">→</span></a></p> </div> </div> <!-- end ALM resource block --> <!-- start ALM resource block --> <div class="card"> <div class="card-img-top" style="background-image: url(https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/11/Brown-Doodle-Company-profile-Presentation.jpg?lossy=1&strip=1&webp=1);"></div> <div class="card-body"> <a href="https://personifycorp.com/blog/category/blog/" rel="category tag">Blog</a> <p class="card-text"><a href="https://personifycorp.com/blog/top-blog-posts-of-2022/">A Year in Review: Our Top Blog Posts of 2022 <span class="rarr">→</span></a></p> </div> </div> <!-- end ALM resource block --> <!-- start ALM resource block --> <div class="card"> <div class="card-img-top" style="background-image: url(https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/09/PER_Webinar-Title_LP-image.png?lossy=1&strip=1&webp=1);"></div> <div class="card-body"> <a href="https://personifycorp.com/blog/category/blog/" rel="category tag">Blog</a> <p class="card-text"><a href="https://personifycorp.com/blog/webinar-recap-blog-the-online-community-advantage/">Webinar Recap: The Online Community Advantage <span class="rarr">→</span></a></p> </div> </div> <!-- end ALM resource block --> <!-- start ALM resource block --> <div class="card"> <div class="card-img-top" style="background-image: url(https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/10/Picture1.jpg?lossy=1&strip=1&webp=1);"></div> <div class="card-body"> <a href="https://personifycorp.com/blog/category/blog/" rel="category tag">Blog</a> <p class="card-text"><a href="https://personifycorp.com/blog/tradeshow-issues/">Navigating the Unknown: Solutions for Unexpected Trade Show and Conference Issues <span class="rarr">→</span></a></p> </div> </div> <!-- end ALM resource block --> <!-- start ALM resource block --> <div class="card"> <div class="card-img-top" style="background-image: url(https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/09/PER_Webinar-Title_LP-image.png?lossy=1&strip=1&webp=1);"></div> <div class="card-body"> <a href="https://personifycorp.com/blog/category/blog/" rel="category tag">Blog</a> <p class="card-text"><a href="https://personifycorp.com/blog/3-benefits-of-online-communities/">3 Benefits of Online Communities <span class="rarr">→</span></a></p> </div> </div> <!-- end ALM resource block --> <!-- start ALM resource block --> <div class="card"> <div class="card-img-top" style="background-image: url(https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/10/PER_Association-Marketing-101_LP-image.webp?lossy=1&strip=1&webp=1);"></div> <div class="card-body"> <a href="https://personifycorp.com/blog/category/blog/" rel="category tag">Blog</a> <p 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url(https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/09/IMG_7532-scaled.jpg?lossy=1&strip=1&webp=1);"></div> <div class="card-body"> <a href="https://personifycorp.com/blog/category/blog/" rel="category tag">Blog</a> <p class="card-text"><a href="https://personifycorp.com/blog/top-five-takeaways-from-ceir-predict-recap/">Top Five Takeaways from CEIR Predict Recap <span class="rarr">→</span></a></p> </div> </div> <!-- end ALM resource block --> <!-- start ALM resource block --> <div class="card"> <div class="card-img-top" style="background-image: url(https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/09/1662084025465.jpg?lossy=1&strip=1&webp=1);"></div> <div class="card-body"> <a href="https://personifycorp.com/blog/category/blog/" rel="category tag">Blog</a> <p class="card-text"><a href="https://personifycorp.com/blog/cem-week/">A Week in the Life of a CEM Student: What It’s Really Like <span class="rarr">→</span></a></p> </div> </div> <!-- end ALM resource 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url(https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/08/bruce-mars-FWVMhUa_wbY-unsplash-scaled.jpg?lossy=1&strip=1&webp=1);"></div> <div class="card-body"> <a href="https://personifycorp.com/blog/category/blog/" rel="category tag">Blog</a> <p class="card-text"><a href="https://personifycorp.com/blog/new-members-online-community/">Delighting New Members with an Online Community <span class="rarr">→</span></a></p> </div> </div> <!-- end ALM resource block --> <!-- start ALM resource block --> <div class="card"> <div class="card-img-top" style="background-image: url(https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/08/PER_A2Z_Nurture_Email6_feature-1.jpg?lossy=1&strip=1&webp=1);"></div> <div class="card-body"> <a href="https://personifycorp.com/blog/category/blog/" rel="category tag">Blog</a> <p class="card-text"><a href="https://personifycorp.com/blog/boost-event-revenue-and-exhibitor-experience/">Enhanced Digital Content: Increase Exhibitor Visibility and Grow 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tag">Blog</a> <p class="card-text"><a href="https://personifycorp.com/blog/empowering-moms-at-personify/">Empowering Moms at Personify <span class="rarr">→</span></a></p> </div> </div> <!-- end ALM resource block --> <!-- start ALM resource block --> <div class="card"> <div class="card-img-top" style="background-image: url(https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/04/suitcase-scaled.jpg?lossy=1&strip=1&webp=1);"></div> <div class="card-body"> <a href="https://personifycorp.com/blog/category/blog/" rel="category tag">Blog</a> <p class="card-text"><a href="https://personifycorp.com/blog/the-eventprofs-suitcase/">The EventProfs Suitcase <span class="rarr">→</span></a></p> </div> </div> <!-- end ALM resource block --> <!-- start ALM resource block --> <div class="card"> <div class="card-img-top" style="background-image: url(https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/04/PER_Community-Lab_FBimg_NoCTA-PR-copy.jpg?lossy=1&strip=1&webp=1);"></div> <div 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