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pk-font-secondary">0</span> </a> </div> </div> </div> </div> <a href="#search" class="navbar-search"><i class="cs-icon cs-icon-search"></i></a> </div> </div> </nav> </div> </div> </header> <div class="site-content layout-sidebar layout-sidebar-left post-sidebar-enabled layout-narrow-enabled section-heading-default-style-7"> <div class="cs-container"> <div id="content" class="main-content"> <div id="primary" class="content-area"> <main id="main" class="site-main" role="main"> <article data-scroll id="post-68468" class="post-68468 post type-post status-publish format-standard has-post-thumbnail category-growth-strategies tag-growth"> <header class="page-header page-header-simple"> <h1 class="entry-title">Four Must-Hires for Business Growth</h1><ul class="post-meta"><li class="meta-author"><span class="author"><a class="url fn n" href="https://alltopstartups.com/author/thomas/" title="View all posts by Thomas Oppong">Thomas Oppong</a></span></li><li class="meta-date"><a href="https://alltopstartups.com/2024/09/03/four-must-hires-for-business-growth/" rel="bookmark">Sep 3, 2024</a></li><li class="meta-reading-time">3 minute read</li></ul> </header> <section class="post-media"> <figure> <a href="https://alltopstartups.com/wp-content/uploads/2024/09/Four-Must-Hires-for-Business-Growth.jpg.webp"> <img width="800" height="502" src="https://alltopstartups.com/wp-content/uploads/2024/09/Four-Must-Hires-for-Business-Growth-800x502.jpg.webp" class="attachment-csco-800 size-csco-800 wp-post-image" alt="" decoding="async" fetchpriority="high" srcset="https://alltopstartups.com/wp-content/uploads/2024/09/Four-Must-Hires-for-Business-Growth-800x502.jpg.webp 800w,https://alltopstartups.com/wp-content/uploads/2024/09/Four-Must-Hires-for-Business-Growth-120x75.jpg.webp 120w,https://alltopstartups.com/wp-content/uploads/2024/09/Four-Must-Hires-for-Business-Growth-90x56.jpg.webp 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href="https://twitter.com/share?&text=Four%20Must-Hires%20for%20Business%20Growth&via=Alltopstartups&url=https://alltopstartups.com/2024/09/03/four-must-hires-for-business-growth/" class="pk-share-buttons-link" target="_blank"> <i class="pk-share-buttons-icon pk-icon pk-icon-twitter"></i> </a> </div> <div class="pk-share-buttons-item pk-share-buttons-linkedin pk-share-buttons-no-count" data-id="linkedin"> <a href="https://www.linkedin.com/shareArticle?mini=true&url=https://alltopstartups.com/2024/09/03/four-must-hires-for-business-growth/" class="pk-share-buttons-link" target="_blank"> <i class="pk-share-buttons-icon pk-icon pk-icon-linkedin"></i> </a> </div> <div class="pk-share-buttons-item pk-share-buttons-facebook pk-share-buttons-no-count" data-id="facebook"> <a href="https://www.facebook.com/sharer.php?u=https://alltopstartups.com/2024/09/03/four-must-hires-for-business-growth/" class="pk-share-buttons-link" target="_blank"> <i class="pk-share-buttons-icon pk-icon pk-icon-facebook"></i> </a> </div> <div class="pk-share-buttons-item pk-share-buttons-mail pk-share-buttons-no-count" data-id="mail"> <a href="/cdn-cgi/l/email-protection#cdf2beb8afa7a8aeb9f08ba2b8bfe8fffd80b8beb9e085a4bfa8bee8fffdaba2bfe8fffd8fb8bea4a3a8bebee8fffd8abfa2bab9a5ebafa2a9b4f08ba2b8bfe8fffd80b8beb9e085a4bfa8bee8fffdaba2bfe8fffd8fb8bea4a3a8bebee8fffd8abfa2bab9a5e8fffda5b9b9bdbef7e2e2aca1a1b9a2bdbeb9acbfb9b8bdbee3aea2a0e2fffdfff9e2fdf4e2fdfee2aba2b8bfe0a0b8beb9e0a5a4bfa8bee0aba2bfe0afb8bea4a3a8bebee0aabfa2bab9a5e2" class="pk-share-buttons-link" target="_blank"> <i class="pk-share-buttons-icon pk-icon pk-icon-mail"></i> </a> </div> </div> </div> </aside> <div class="post-main"> <section class="entry-content"> <p>Every business owner wants to grow their business, says <a href="https://danielaronowitz93.medium.com/about">Daniel Aronowitz</a>, but few can do it alone. Business owners need the talents of a savvy web developer, a marketing agency, a certified public accountant (CPA), and a sales person. While most fledgling companies don鈥檛 have the start-up capital to hire these positions full-time, hiring independent contractors through platforms like Upwork and Freelancer provides the staff needed.</p> <p>How do those positions contribute to your business growth? In 2024, every business needs a website, and to advertise digitally. Retail operations sell online through corporate platforms like Etsy, Walmart, and Temu. These four positions build this online presence and keep it hopping.</p> <h3 class="wp-block-heading">Web Developer</h3> <p>The <a href="https://cynoteck.com/blog-post/web-development-for-business-growth/">web developer</a> creates the design and initial text of the website. Most business websites begin with a homepage, contact page, services page, and privacy policy page. The developer codes the back end of the website using HTML, CSS, JavaScript, and other modern computer languages. On the front end of the website, they use a sans serif font and a logical organization that provides a menu linking to each secondary page. The web developer also creates graphics, photos, and videos and intersperses them logically throughout the site. They may work for the marketing agency or independently.</p> <h3 class="wp-block-heading">Marketing Agency</h3> <p>A <a href="https://w3financialgroup.com/resources/blog/accounting/business-growth-with-cpa/">marketing agency</a> develops the brand name, logo, and marketing collateral for the business. When you start a company, it needs a name that people remember and that describes the business. The marketing agency handles developing this for you within constraints that you provide them, such as including your first and last name in the business name. This agency also creates marketing collateral, such as your business cards, letterhead, business signage, and advertisements. Depending on the type of business you operate, you鈥檒l need print or digital ads, perhaps both.</p> <h3 class="wp-block-heading">Certified Public Accountant</h3> <p>To <a href="https://alltopstartups.com/2023/09/12/6-effective-customer-retention-strategies-to-grow-your-business/">grow your business</a>, you need to manage your money well and a聽<a href="https://w3financialgroup.com/resources/blog/accounting/business-growth-with-cpa/">CPA</a>聽helps you do that. This accountant maintains your business鈥檚 books for you, completes and submits your taxes annually, and creates monthly reports, such as balance sheets that help you keep on track of your business鈥檚 finances. The CPA may also cut paychecks for your staff and pay the monthly bills, including invoices from vendors with which you do business. If you have not already set up your business bank account and merchant account, the CPA can handle that for you, too.</p> <h3 class="wp-block-heading">Sales Person</h3> <p>Some businesses misunderstand the term sales person, says <a href="https://www.crunchbase.com/person/daniel-aronowitz-3057">Daniel Aronowitz</a>. Retail businesses need a sales person who remains on the sales floor helping customers. This added assistance ensures customers find what they need and that the retailer makes more sales by up-selling.</p> <p>Service-based businesses need sales help, too, but they need someone to do <a href="https://www.forbes.com/councils/theyec/2021/04/20/top-five-outbound-sales-strategies-to-grow-your-business/">outbound sales</a>. That person cold-calls relevant individuals or businesses who express interest in your business鈥檚 products or in the type of service it offers. Using these hot leads, as they鈥檙e called, ensures more sales. The sales person might conduct an online survey using a company like Survey Savvy to find potential customers interested in your service. Alternately, they might buy leads from a lead sales company.</p> <h3 class="wp-block-heading">Bringing It All Together</h3> <p>Most businesses need a small staff, even in their start-up phase. Using an independent contract platform like Upwork or Freelancer lets you contract with the web developer, marketing agency, CPA, and outbound sales person that many businesses need to succeed.</p> </section> <section class="post-author"> <div class="authors-compact"> <div class="author-wrap"> <div class="author"> <div class="author-avatar"> <a href="https://alltopstartups.com/author/thomas/" rel="author"> <img data-del="avatar" src="https://alltopstartups.com/wp-content/uploads/2024/09/Tomm-120x120.jpeg.webp" class='avatar pp-user-avatar avatar-120 photo ' height='120' width='120'/> </a> </div> <div class="author-description"> <h5><span class="fn"><a href="https://alltopstartups.com/author/thomas/" rel="author">Thomas Oppong</a></span></h5> <p class="note">Founder at Alltopstartups and author of Working in The Gig Economy. His work has been featured at Forbes, Business Insider, Entrepreneur, and Inc. Magazine.</p> <div class="pk-author-social-links pk-social-links-wrap pk-social-links-template-default"> <div class="pk-social-links-items"> <div class="pk-social-links-item pk-social-links-twitter"> <a href="https://twitter.com/Alltopstartups" class="pk-social-links-link" target="_blank" rel="nofollow"> <i class="pk-icon pk-icon-twitter"></i> </a> </div> <div class="pk-social-links-item pk-social-links-linkedin"> <a href="http://uk.linkedin.com/in/thomasoppong/" class="pk-social-links-link" target="_blank" rel="nofollow"> <i class="pk-icon pk-icon-linkedin"></i> </a> </div> </div> </div> </div> </div> </div> </div> </section> </div> </div> <section class="section-related-posts"> <h5 class="cnvs-block-section-heading is-style-cnvs-block-section-heading-default halignleft "><span class="cnvs-section-title"><span>Latest on AllTopStartups</span></span></h5> <div class="cnvs-block-posts pk-block-posts-single cnvs-block-posts-layout-carousel"> <div class="cs-block-carousel"> <div class="slider-container slider-loop" data-columns="3"> <div class="owl-carousel"> <article class="layout-size-large post-69861 post type-post status-publish format-standard has-post-thumbnail category-best-practices tag-certification tag-safety"> <div class="post-thumbnail"> <img width="560" height="420" src="https://alltopstartups.com/wp-content/uploads/2025/02/How-Small-Businesses-in-Utah-Can-Streamline-Compliance-and-Certification-560x420.jpg.webp" class="size-carousel wp-post-image" alt="" decoding="async" srcset="https://alltopstartups.com/wp-content/uploads/2025/02/How-Small-Businesses-in-Utah-Can-Streamline-Compliance-and-Certification-560x420.jpg.webp 560w,https://alltopstartups.com/wp-content/uploads/2025/02/How-Small-Businesses-in-Utah-Can-Streamline-Compliance-and-Certification-320x240.jpg.webp 320w,https://alltopstartups.com/wp-content/uploads/2025/02/How-Small-Businesses-in-Utah-Can-Streamline-Compliance-and-Certification-300x225.jpg.webp 300w,https://alltopstartups.com/wp-content/uploads/2025/02/How-Small-Businesses-in-Utah-Can-Streamline-Compliance-and-Certification-120x90.jpg.webp 120w,https://alltopstartups.com/wp-content/uploads/2025/02/How-Small-Businesses-in-Utah-Can-Streamline-Compliance-and-Certification-90x68.jpg.webp 90w,https://alltopstartups.com/wp-content/uploads/2025/02/How-Small-Businesses-in-Utah-Can-Streamline-Compliance-and-Certification-800x600.jpg.webp 800w" sizes="(max-width: 560px) 100vw, 560px" /> <div class="post-more"> <a href="https://alltopstartups.com/2025/02/19/how-small-businesses-in-utah-can-streamline-compliance-and-certification/" class="button-link"> <span>View Post</span> </a> </div> <a href="https://alltopstartups.com/2025/02/19/how-small-businesses-in-utah-can-streamline-compliance-and-certification/"></a> </div> <h2 class="entry-title"> <a href="https://alltopstartups.com/2025/02/19/how-small-businesses-in-utah-can-streamline-compliance-and-certification/">How Small Businesses in Utah Can Streamline Compliance and Certification</a> </h2> </article> <article class="layout-size-large post-69858 post type-post status-publish format-standard has-post-thumbnail category-best-practices tag-social-gaming"> <div class="post-thumbnail"> <img width="560" height="420" src="https://alltopstartups.com/wp-content/uploads/2025/02/Startups-are-Venturing-into-Social-Gaming.-Is-it-a-Sure-Bet-560x420.jpg.webp" class="size-carousel wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://alltopstartups.com/wp-content/uploads/2025/02/Startups-are-Venturing-into-Social-Gaming.-Is-it-a-Sure-Bet-560x420.jpg.webp 560w,https://alltopstartups.com/wp-content/uploads/2025/02/Startups-are-Venturing-into-Social-Gaming.-Is-it-a-Sure-Bet-320x240.jpg.webp 320w,https://alltopstartups.com/wp-content/uploads/2025/02/Startups-are-Venturing-into-Social-Gaming.-Is-it-a-Sure-Bet-300x225.jpg.webp 300w,https://alltopstartups.com/wp-content/uploads/2025/02/Startups-are-Venturing-into-Social-Gaming.-Is-it-a-Sure-Bet-120x90.jpg.webp 120w,https://alltopstartups.com/wp-content/uploads/2025/02/Startups-are-Venturing-into-Social-Gaming.-Is-it-a-Sure-Bet-90x68.jpg.webp 90w,https://alltopstartups.com/wp-content/uploads/2025/02/Startups-are-Venturing-into-Social-Gaming.-Is-it-a-Sure-Bet-800x600.jpg.webp 800w" sizes="auto, (max-width: 560px) 100vw, 560px" /> <div class="post-more"> <a href="https://alltopstartups.com/2025/02/19/startups-are-venturing-into-social-gaming-is-it-a-sure-bet/" class="button-link"> <span>View Post</span> </a> </div> <a href="https://alltopstartups.com/2025/02/19/startups-are-venturing-into-social-gaming-is-it-a-sure-bet/"></a> </div> <h2 class="entry-title"> <a href="https://alltopstartups.com/2025/02/19/startups-are-venturing-into-social-gaming-is-it-a-sure-bet/">Startups are Venturing into Social Gaming. 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