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</div> </div> </div> </header> <div id="primary-content" class="primary-content"> <div id="content" class="site-content theme-wrapper"> <div class="theme-wrap"> <main id="primary" class="site-main"> <header class="page-header"> <h1 class="page-title">Category: <span>Business</span></h1><div class="archive-description"><p>Business</p> </div> </header> <div id="breadcrumb-list"> <nav role="navigation" aria-label="Breadcrumbs" class="breadcrumb-trail breadcrumbs" itemprop="breadcrumb"><ul class="trail-items" itemscope itemtype="http://schema.org/BreadcrumbList"><meta name="numberOfItems" content="2" /><meta name="itemListOrder" content="Ascending" /><li itemprop="itemListElement" itemscope itemtype="http://schema.org/ListItem" class="trail-item trail-begin"><a href="https://africabusiness.com/" rel="home" itemprop="item"><span itemprop="name">Home</span></a><meta itemprop="position" content="1" /></li><li itemprop="itemListElement" itemscope itemtype="http://schema.org/ListItem" 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class="post-categories"> <li><a href="https://africabusiness.com/category/business/" rel="category tag">Business</a></li></ul> </div> <h2 class="entry-title"><a href="https://africabusiness.com/2025/03/26/the-rise-of-ai-in-advertising/" rel="bookmark">The Rise of AI in Advertising</a></h2> <ul class="entry-meta"> <li class="post-author"> <a href="https://africabusiness.com/author/admin/"><span class="far fa-user"></span>Africa Business</a></li> <li class="post-date"> <span class="far fa-calendar-alt"></span>March 26, 2025</li> <li class="post-comment"> <span class="far fa-comment"></span>0</li> </ul> <div class="post-content"> <p>Penquin, a leading advertising agency in Johannesburg, is embracing artificial intelligence (AI) to revolutionize creativity and operational efficiency in the industry. Creative AI expert Kenny Thomas leads the charge, exploring tools like DALL·E, Runway ML, and ChatGPT to enhance content creation and client service. Penquin’s commitment to innovation is evident through its dedicated AI team and comprehensive training program, positioning the agency as a forward-thinking leader in the evolving advertising landscape.</p> </div> </div> </div> </article> <article id="post-294781" class="post-294781 post type-post status-publish format-standard hentry category-business category-main tag-african-music-industry tag-female-african-artists tag-female-empowerment-african-music tag-impact-of-women-in-african-music tag-women-in-african-music tag-women-musicians-africa"> <div class="post-item post-grid"> <div class="post-item-image"> </div> <div class="post-item-content"> <div class="entry-cat"> <ul class="post-categories"> <li><a href="https://africabusiness.com/category/business/" rel="category tag">Business</a></li> <li><a href="https://africabusiness.com/category/main/" rel="category tag">Main</a></li></ul> </div> <h2 class="entry-title"><a href="https://africabusiness.com/2025/03/26/breaking-barriers-how-women-are-reshaping-africas-music-industry/" rel="bookmark">Breaking Barriers: How Women Are Reshaping Africa’s Music Industry</a></h2> <ul class="entry-meta"> <li class="post-author"> <a href="https://africabusiness.com/author/admin/"><span class="far fa-user"></span>Africa Business</a></li> <li class="post-date"> <span class="far fa-calendar-alt"></span>March 26, 2025</li> <li class="post-comment"> <span class="far fa-comment"></span>0</li> </ul> <div class="post-content"> <p>Explore how women are transforming Africa’s music industry by overcoming challenges and driving innovation.</p> </div> </div> </div> </article> <article id="post-294692" class="post-294692 post type-post status-publish format-standard hentry category-business category-south-africa-news category-startups tag-business-growth tag-business-innovation tag-business-strategy tag-data-monetization tag-data-monetization-blueprint tag-data-monetization-strategies tag-data-to-revenue tag-data-driven-business tag-digital-transformation tag-entrepreneurship tag-flow tag-revenue-growth tag-revenue-streams tag-startup-monetization tag-tech-for-business"> <div class="post-item post-grid"> <div class="post-item-image"> </div> <div class="post-item-content"> <div class="entry-cat"> <ul class="post-categories"> <li><a href="https://africabusiness.com/category/business/" rel="category tag">Business</a></li> <li><a href="https://africabusiness.com/category/south-africa-news/" rel="category tag">South Africa News</a></li> <li><a href="https://africabusiness.com/category/startups/" rel="category tag">Startups</a></li></ul> </div> <h2 class="entry-title"><a href="https://africabusiness.com/2025/03/14/zero-to-revenue-in-record-time-a-blueprint-for-monetising-your-data/" rel="bookmark">Zero to revenue in record time: A blueprint for monetising your data</a></h2> <ul class="entry-meta"> <li class="post-author"> <a href="https://africabusiness.com/author/admin/"><span class="far fa-user"></span>Africa Business</a></li> <li class="post-date"> <span class="far fa-calendar-alt"></span>March 14, 2025</li> <li class="post-comment"> <span class="far fa-comment"></span>0</li> </ul> <div class="post-content"> <p>This article explores how businesses can quickly monetize their data, taking them from zero to revenue in record time. It introduces a proven blueprint for leveraging data monetization strategies with Flow, offering companies a competitive edge in generating new revenue streams.</p> </div> </div> </div> </article> <article id="post-294680" class="post-294680 post type-post status-publish format-standard hentry category-business tag-adeolu-adewumi-zer tag-african-business-leadership tag-african-entrepreneurship tag-african-excellence-in-business tag-african-startups tag-afro-optimism tag-afro-optimism-unleashed tag-business-growth-africa tag-business-integrity-africa tag-business-strategies-africa tag-community-driven-business tag-corporate-governance-africa tag-diversity-in-african-business tag-economic-development-africa tag-ethical-leadership-africa tag-financial-inclusion-africa tag-innovation-in-africa tag-investing-in-africa tag-leadership-in-africa tag-mentorship-in-africa tag-scale-framework tag-sustainable-business-africa tag-sustainable-growth-africa tag-tech-innovation-africa"> <div class="post-item post-grid"> <div class="post-item-image"> </div> <div class="post-item-content"> <div class="entry-cat"> <ul class="post-categories"> <li><a href="https://africabusiness.com/category/business/" rel="category tag">Business</a></li></ul> </div> <h2 class="entry-title"><a href="https://africabusiness.com/2025/03/11/3-strategies-that-businesses-can-embody-for-african-excellence/" rel="bookmark">3 strategies that businesses can embody for African Excellence</a></h2> <ul class="entry-meta"> <li class="post-author"> <a href="https://africabusiness.com/author/admin/"><span class="far fa-user"></span>Africa Business</a></li> <li class="post-date"> <span class="far fa-calendar-alt"></span>March 11, 2025</li> <li class="post-comment"> <span class="far fa-comment"></span>0</li> </ul> <div class="post-content"> <p>Discover three powerful strategies for African excellence in business: purpose-driven innovation, strong community building, and ethical leadership. Learn how to scale success with Adeolu Adewumi-Zer’s insights.</p> </div> </div> </div> </article> <article id="post-294670" class="post-294670 post type-post status-publish format-standard hentry category-art category-business tag-african-art tag-art-appreciation tag-art-auctions tag-art-collecting-tips tag-art-investment tag-art-investment-strategies tag-art-market-insights tag-art-market-trends tag-art-valuation tag-aspire-art tag-buy-art-online tag-cinga-samson tag-contemporary-african-art tag-contemporary-art tag-emerging-artists tag-georgina-gratrix tag-investing-in-art tag-investment-in-contemporary-art tag-lisa-brice tag-long-term-art-investment"> <div class="post-item post-grid"> <div class="post-item-image"> </div> <div class="post-item-content"> <div class="entry-cat"> <ul class="post-categories"> <li><a href="https://africabusiness.com/category/art/" rel="category tag">Art</a></li> <li><a href="https://africabusiness.com/category/business/" rel="category tag">Business</a></li></ul> </div> <h2 class="entry-title"><a href="https://africabusiness.com/2025/03/11/how-to-invest-in-art-like-a-pro/" rel="bookmark">How to Invest in Art Like a Pro</a></h2> <ul class="entry-meta"> <li class="post-author"> <a href="https://africabusiness.com/author/admin/"><span class="far fa-user"></span>Africa Business</a></li> <li class="post-date"> <span class="far fa-calendar-alt"></span>March 11, 2025</li> <li class="post-comment"> <span class="far fa-comment"></span>0</li> </ul> <div class="post-content"> <p>Art has become an increasingly attractive alternative investment, offering the opportunity to diversify one’s portfolio, while having the potential for significant returns. One of its biggest advantages is that, at the very least, it tends to hold its value, and, over time, it can appreciate, all while offering buyers the pleasure of enjoying their acquisitions.</p> </div> </div> </div> </article> <article id="post-294624" class="post-294624 post type-post status-publish format-standard hentry category-business category-south-africa-news tag-black-friday-2024 tag-black-friday-index tag-black-friday-weekend tag-consumer-behavior tag-data-driven-marketing tag-e-commerce tag-holiday-retail-trends tag-in-store-shopping-surge tag-mobile-optimization tag-omnichannel-strategy tag-retail-analysis tag-retail-insights tag-retail-sales-growth tag-south-africa-black-friday tag-transaction-growth"> <div class="post-item post-grid"> <div class="post-item-image"> </div> <div class="post-item-content"> <div class="entry-cat"> <ul class="post-categories"> <li><a href="https://africabusiness.com/category/business/" rel="category tag">Business</a></li> <li><a href="https://africabusiness.com/category/south-africa-news/" rel="category tag">South Africa News</a></li></ul> </div> <h2 class="entry-title"><a href="https://africabusiness.com/2025/03/11/new-index-categorically-shows-black-friday-is-the-single-biggest-retail-bonanza-of-the-holiday-period/" rel="bookmark">New index categorically shows Black Friday is the single-biggest retail bonanza of the holiday period</a></h2> <ul class="entry-meta"> <li class="post-author"> <a href="https://africabusiness.com/author/admin/"><span class="far fa-user"></span>Africa Business</a></li> <li class="post-date"> <span class="far fa-calendar-alt"></span>March 11, 2025</li> <li class="post-comment"> <span class="far fa-comment"></span>0</li> </ul> <div class="post-content"> <p>This article highlights the findings of South Africa’s first formal Black Friday Index, showcasing that Black Friday to Cyber Monday remains the most lucrative retail period of the year. The index, based on data from Ecentric Payment Solutions and World Wide Worx, reveals substantial transaction and revenue growth, with online and in-store retail seeing significant surges. Key insights emphasize the continued dominance of e-commerce, the resurgence of in-store shopping, and the necessity for omnichannel integration and data-driven strategies for future success in the retail sector.</p> </div> </div> </div> </article> <article id="post-294609" class="post-294609 post type-post status-publish format-standard hentry category-business tag-confidence-building tag-mental-resilience tag-mindset-shift tag-overcoming-self-doubt tag-personal-growth tag-positive-thinking tag-self-improvement tag-thought-control tag-thought-patterns tag-transformation-coach"> <div class="post-item post-grid"> <div class="post-item-image"> </div> <div class="post-item-content"> <div class="entry-cat"> <ul class="post-categories"> <li><a href="https://africabusiness.com/category/business/" rel="category tag">Business</a></li></ul> </div> <h2 class="entry-title"><a href="https://africabusiness.com/2025/02/27/master-your-mind-master-your-life-5-hacks-to-control-your-thoughts/" rel="bookmark">Master Your Mind, Master Your Life: 5 Hacks to Control Your Thoughts</a></h2> <ul class="entry-meta"> <li class="post-author"> <a href="https://africabusiness.com/author/admin/"><span class="far fa-user"></span>Africa Business</a></li> <li class="post-date"> <span class="far fa-calendar-alt"></span>February 27, 2025</li> <li class="post-comment"> <span class="far fa-comment"></span>0</li> </ul> <div class="post-content"> <p>This article explores the power of thought control in shaping one’s reality. Jacqueline van Rooijen, a Transformation Coach, shares five actionable strategies to rewire negative thinking, build resilience, and cultivate unstoppable confidence.</p> </div> </div> </div> </article> <article id="post-294538" class="post-294538 post type-post status-publish format-standard hentry category-art category-business tag-africa-art-market tag-african-art tag-african-art-collection tag-alternative-investments-in-art tag-art-investment-strategies tag-contemporary-art-gallery tag-diversifying-portfolios-with-art tag-financial-potential-of-new-artists tag-investing-in-emerging-artists"> <div class="post-item post-grid"> <div class="post-item-image"> </div> <div class="post-item-content"> <div class="entry-cat"> <ul class="post-categories"> <li><a href="https://africabusiness.com/category/art/" rel="category tag">Art</a></li> <li><a href="https://africabusiness.com/category/business/" rel="category tag">Business</a></li></ul> </div> <h2 class="entry-title"><a href="https://africabusiness.com/2025/02/25/alternative-investments-contemporary-art/" rel="bookmark">Alternative investments: Don’t overlook the potential of up-and-coming artists</a></h2> <ul class="entry-meta"> <li class="post-author"> <a href="https://africabusiness.com/author/admin/"><span class="far fa-user"></span>Africa Business</a></li> <li class="post-date"> <span class="far fa-calendar-alt"></span>February 25, 2025</li> <li class="post-comment"> <span class="far fa-comment"></span>0</li> </ul> <div class="post-content"> <p>Investing in emerging artists offers a unique opportunity to diversify portfolios while supporting cultural innovation. This article explores the financial potential of artworks by up-and-coming talents, highlighting how early investments can lead to significant returns as these artists gain recognition. It also discusses strategies for identifying promising artists and the benefits of incorporating art into alternative investment portfolios.</p> </div> </div> </div> </article> <article id="post-294546" class="post-294546 post type-post status-publish format-standard hentry category-business category-kenya-news tag-accountability tag-africa tag-africa-briefing tag-blended-learning tag-bulk-discounts tag-business-practices tag-certification-programs tag-continuing-education tag-corporate-responsibility tag-corporate-strategy tag-digital-transformation tag-discounted-rates tag-dr-edward-mungai tag-environmental-impact tag-global-demand tag-global-landscape tag-global-standards tag-governance tag-green-future tag-greener-tomorrow tag-gri-academy tag-gri-academy-faqs tag-gri-certification tag-gri-community tag-gri-lst-partners tag-gri-professional-certification-program tag-gri-standards tag-gri-standards-certified-training-course tag-impact tag-impact-africa-consulting tag-impacting-africa tag-inclusivity tag-instructor-led-courses tag-materiality tag-materiality-assessment tag-online-courses tag-online-learning tag-organizational-growth tag-practical-knowledge tag-professional-development tag-professionals tag-report-content tag-responsible-business-practices tag-responsiveness tag-social-responsibility tag-stakeholder-engagement tag-students tag-sustainability-disclosures tag-sustainability-expertise tag-sustainability-initiatives tag-sustainability-knowledge tag-sustainability-professionals tag-sustainability-report-assurance tag-sustainability-reporting tag-sustainability-reporting-guide tag-sustainable-development tag-sustainable-development-goals tag-sustainable-solutions tag-technical-skills tag-training-programs tag-transparency tag-verification"> <div class="post-item post-grid"> <div class="post-item-image"> </div> <div class="post-item-content"> <div class="entry-cat"> <ul class="post-categories"> <li><a href="https://africabusiness.com/category/business/" rel="category tag">Business</a></li> <li><a href="https://africabusiness.com/category/kenya-news/" rel="category tag">Kenya News</a></li></ul> </div> <h2 class="entry-title"><a href="https://africabusiness.com/2025/02/24/consulting-firm-expands-access-to-gri-certification-with-offers-for-students-and-professionals/" rel="bookmark">Consulting firm expands access to GRI Certification with offers for students and professionals</a></h2> <ul class="entry-meta"> <li class="post-author"> <a href="https://africabusiness.com/author/admin/"><span class="far fa-user"></span>Africa Business</a></li> <li class="post-date"> <span class="far fa-calendar-alt"></span>February 24, 2025</li> <li class="post-comment"> <span class="far fa-comment"></span>0</li> </ul> <div class="post-content"> <p>Impact Africa Consulting has announced a significant reduction in fees for the Global Reporting Initiative (GRI) Certification Program, aiming to make sustainability reporting expertise more accessible to students and professionals across Africa. The program, now offered at discounted rates of €300 for students and €400 for professionals, is fully online, ensuring broad accessibility. This initiative underscores Impact Africa’s commitment to enhancing sustainability knowledge and practices throughout the continent.</p> </div> </div> </div> </article> <article id="post-294512" class="post-294512 post type-post status-publish format-standard hentry category-business tag-business-success tag-company-culture tag-corporate-culture tag-creative-work-environment tag-employee-engagement tag-employee-growth tag-employee-motivation tag-employee-retention tag-employee-satisfaction tag-inclusive-workplace tag-innovation tag-job-satisfaction tag-positive-culture tag-productivity tag-team-collaboration tag-workplace-belonging tag-workplace-culture"> <div class="post-item post-grid"> <div class="post-item-image"> </div> <div class="post-item-content"> <div class="entry-cat"> <ul class="post-categories"> <li><a href="https://africabusiness.com/category/business/" rel="category tag">Business</a></li></ul> </div> <h2 class="entry-title"><a href="https://africabusiness.com/2025/02/20/why-workplace-culture-matters-now-more-than-ever/" rel="bookmark">Why Workplace Culture Matters Now More Than Ever</a></h2> <ul class="entry-meta"> <li class="post-author"> <a href="https://africabusiness.com/author/admin/"><span class="far fa-user"></span>Africa Business</a></li> <li class="post-date"> <span class="far fa-calendar-alt"></span>February 20, 2025</li> <li class="post-comment"> <span class="far fa-comment"></span>0</li> </ul> <div class="post-content"> <p>Workplace culture has become a key driver of success in today’s business landscape, influencing employee satisfaction, retention, and overall productivity. Companies that prioritize a positive and inclusive culture see tangible benefits, such as improved creativity, collaboration, and a stronger bottom line. Employees who feel valued and engaged are more motivated, leading to better performance and a stronger connection to the company’s mission. A thriving workplace culture also helps attract top talent, enhances customer relationships, and fosters a sense of belonging among staff. 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