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menu-item-object-category current-post-ancestor current-menu-parent current-post-parent"><a href="https://supermarketnews.co.nz/category/global/international-news/">Global News</a><div class="sub-menu"></div> </li> </ul> </div> </li> </ul></nav></div></div> </header> <main id="content" class="clearfix animated" role="main" itemprop="mainContentOfPage" itemscope itemtype="http://schema.org/Blog"> <article id="post-189582" class="post-189582 post type-post status-publish format-standard has-post-thumbnail hentry category-news category-global category-international-news tag-consumer-trends tag-economic-shifts tag-euromonitor tag-global-economy" itemscope itemtype="http://schema.org/Article"> <header class="wrapper entry-header page-header"> <div class="entry-meta"> <span class="entry-category"><a href="https://supermarketnews.co.nz/category/news/" >FMCG News</a>, <a href="https://supermarketnews.co.nz/category/global/" >GLOBAL</a>, <a href="https://supermarketnews.co.nz/category/global/international-news/" >International News</a></span><time class="entry-date updated" datetime="2024-10-11T11:50:20+13:00" itemprop="datePublished">11/10/2024</time> </div> <div class="title-with-sep single-title"> <h1 class="entry-title" itemprop="headline">Navigating Consumer Trends and Economic Shifts</h1> </div> </header> <div class="entry-media"> <figure class="base-image"><img width="1200" height="800" src="https://i0.wp.com/supermarketnews.co.nz/wp-content/uploads/2024/10/Feature-Image-All-Websites.jpg?fit=1200%2C800&ssl=1" class="attachment-big-size size-big-size wp-post-image" alt="Navigating Consumer Trends and Economic Shifts" itemprop="image" decoding="async" fetchpriority="high" srcset="https://i0.wp.com/supermarketnews.co.nz/wp-content/uploads/2024/10/Feature-Image-All-Websites.jpg?w=1200&ssl=1 1200w, https://i0.wp.com/supermarketnews.co.nz/wp-content/uploads/2024/10/Feature-Image-All-Websites.jpg?resize=500%2C333&ssl=1 500w, https://i0.wp.com/supermarketnews.co.nz/wp-content/uploads/2024/10/Feature-Image-All-Websites.jpg?resize=1024%2C683&ssl=1 1024w, https://i0.wp.com/supermarketnews.co.nz/wp-content/uploads/2024/10/Feature-Image-All-Websites.jpg?resize=290%2C193&ssl=1 290w, https://i0.wp.com/supermarketnews.co.nz/wp-content/uploads/2024/10/Feature-Image-All-Websites.jpg?resize=330%2C220&ssl=1 330w, https://i0.wp.com/supermarketnews.co.nz/wp-content/uploads/2024/10/Feature-Image-All-Websites.jpg?resize=296%2C197&ssl=1 296w, https://i0.wp.com/supermarketnews.co.nz/wp-content/uploads/2024/10/Feature-Image-All-Websites.jpg?resize=690%2C460&ssl=1 690w, https://i0.wp.com/supermarketnews.co.nz/wp-content/uploads/2024/10/Feature-Image-All-Websites.jpg?resize=750%2C500&ssl=1 750w" sizes="(max-width: 1200px) 100vw, 1200px" /></figure> </div> <div class="wrapper"> <div class="grids"> <div class="grid-8 column-1"> <div class="advertisement"> </div> <div class="single-box clearfix entry-content" itemprop="articleBody"> <h4><span data-preserver-spaces="true">Euromonitor recently shared insights from its research experts and comprehensive data platform, Passport. </span></h4> <p><span data-preserver-spaces="true">Key issues highlighted here can guide and improve brand strategic decision-making.</span></p> <p><strong><span data-preserver-spaces="true">Unlocking Consumer Engagement: The Power of Segmentation</span></strong></p> <p><span data-preserver-spaces="true">Understanding your consumers is paramount in today's market. Euromonitor highlights the importance of effectively segmenting your audience to engage the right shoppers. By identifying and catering to three distinct consumer types鈥攚ellness enthusiasts, brand champions, and connected shoppers鈥攂rands can deepen customer relationships and broaden their reach. Each segment has unique preferences and influences that shape purchasing decisions, with businesses aligning strategies accordingly.</span></p> <p><strong><span data-preserver-spaces="true">The 2024 US Election: A Catalyst for Global Economic Change</span></strong></p> <p><span data-preserver-spaces="true">The upcoming 2024 US election has significant implications for American policy and the global economy. The election outcome will dictate future fiscal, monetary, and trade policies, impacting the growth trajectory of the world's largest economy and reverberating across international markets. Businesses must assess economic risks and prepare for potential shocks, allowing them to navigate uncertainties with effective contingency plans.</span></p> <p><strong><span data-preserver-spaces="true">Flavours of Innovation: Exploring Culinary Trends</span></strong></p> <p><span data-preserver-spaces="true">Innovation in the food industry often hinges on flavour. Companies are constantly experimenting with new flavours while also reimagining classic ones. Understanding which flavours resonate with consumers can provide a competitive edge. Brands must stay attuned to emerging trends to ensure their product offerings align with evolving tastes.</span></p> <p><strong><span data-preserver-spaces="true">Tracking Snack Trends into 2025</span></strong></p> <p><span data-preserver-spaces="true">The snack market continues to flourish, but it has its challenges. As global sales grow, brands must contend with factors such as the cocoa crisis and changing consumer spending habits. Euromonitor identifies five key snack trends shaping this category in the coming year. Staying informed about these trends will be crucial for brands looking to capture consumer interest and loyalty.</span></p> <p><strong><span data-preserver-spaces="true">The Fintech Revolution in </span><span data-preserver-spaces="true">Foodservice</span></strong></p> <p><span data-preserver-spaces="true">The integration of fintech in the food service industry is transforming how restaurants operate. As profit margins tighten and customer expectations evolve, innovative financial solutions present new opportunities for enhancing the dining experience. Businesses that leverage these technologies can improve efficiency and profitability while adapting to consumers' changing demands.</span></p> <p><strong><span data-preserver-spaces="true">E-commerce Growth in East Asia: Strategies for Success</span></strong></p> <p><span data-preserver-spaces="true">East Asia, with China, Japan, and South Korea leading the charge, represents 40 percent of global e-commerce. Brands looking to expand must navigate these competitive markets with tailored strategies. Understanding local consumer behaviours and preferences is key to unlocking growth potential in this vibrant region.</span></p> <p><span data-preserver-spaces="true">Euromonitor's insights provide a roadmap for businesses navigating consumer trends and economic shifts. By focusing on targeted engagement, understanding market dynamics, and embracing innovation, brands can position themselves better for success in these challenging economic times.</span></p> <p><span data-preserver-spaces="true"><a href="https://www.euromonitor.com/our-expertise/passport" target="_blank" rel="noopener">Passport</a> gives brand owners essential insights into industry trends, market dynamics, economic shifts, and consumer behaviour. </span></p> <p>More <a href="https://supermarketnews.co.nz/features/women-in-business/women-in-business-julia-illera-euromonitor-international/" target="_blank" rel="noopener">here</a>.</p> </div> <div class="clearfix single-box social-box social-colors"> <h3 class="title">Share on</h3> <ul> <li class="share-facebook"> <a href="http://www.facebook.com/sharer.php?u=https://supermarketnews.co.nz/global/navigating-consumer-trends-and-economic-shifts/&t=Navigating Consumer Trends and Economic Shifts" target="blank"> <i 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