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text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-1 menu-type-no_text"><ul class="menu gap-4 menu-level-2"><li class="menu-item menu-item--view-mode--card-link"><div class="card-promo flex gap-1 px-2 py-1 md:p-3 rounded-3xl items-center justify-between md:w-[404px] bg-primary-bass_black ut-bg-dark mb-2 last:mb-0"><div><p class="text-base md:text-xl font-bold">Pulse Report: Retail, Q4 2024</p><p class="mt-1 text-primary-adagio_gray"><div>Get your finger on the pulse of consumer trends</div></p> <a aria-label="Pulse Report: Retail, Q4 2024" class="link link-primary" href="/resources/pulse-reports" ><div>Get the report</div> </a></div><div><div><article class="media media--type-acquia-dam-image-asset media--view-mode-width-120px"><div> <picture> <source srcset="https://usertesting.widen.net/content/ypq8xbcxus/webp/IMAGE-mega-menu-pulse-retail-120x120.png?w=120&itok=GzOi8Jxu 1x, https://usertesting.widen.net/content/ypq8xbcxus/webp/IMAGE-mega-menu-pulse-retail-120x120.png?w=240&itok=1Gh092Es 2x" media="(min-width: 1024px)" width="120" height="120"/> <source srcset="https://usertesting.widen.net/content/ypq8xbcxus/webp/IMAGE-mega-menu-pulse-retail-120x120.png?w=88&itok=u3Q3RdTa 1x, https://usertesting.widen.net/content/ypq8xbcxus/webp/IMAGE-mega-menu-pulse-retail-120x120.png?w=176&itok=SML3ESL7 2x" media="(min-width: 360px)" width="88" height="88"/> <img loading="eager" src="https://usertesting.widen.net/content/ypq8xbcxus/webp/IMAGE-mega-menu-pulse-retail-120x120.png?w=120&itok=GzOi8Jxu" width="120" height="120" alt="Images for Pulse Reports for use in the mega menu tiles only" /> </picture></div> </article></div></div></div></li><li class="menu-item menu-item--view-mode--card-link"><div class="card-promo flex gap-1 px-2 py-1 md:p-3 rounded-3xl items-center justify-between md:w-[404px] bg-primary-bass_black ut-bg-dark mb-2 last:mb-0"><div><p class="text-base md:text-xl font-bold">Top rated by TrustRadius Best of 2024 Award</p><p class="mt-1 text-primary-adagio_gray"><div>Learn how our end-to-end solution can help you and your team</div></p> <a aria-label="Top rated by TrustRadius Best of 2024 Award" class="link link-primary" href="/start-here-form" ><div>Get started</div> </a></div><div><div><article class="media media--type-acquia-dam-image-asset media--view-mode-width-120px"><div> <picture> <source srcset="https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=0olCR_kF 1x, https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=fMs7FNfX 2x" media="(min-width: 1024px)" width="120" height="138"/> <source srcset="https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=CxOK7pvs 1x, https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=7IfeeTIZ 2x" media="(min-width: 360px)" width="88" height="101"/> <img loading="eager" src="https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=0olCR_kF" width="120" height="138" alt="TrustRadius - Top Rated 2024" /> </picture></div> </article></div></div></div></li></ul></div></li><li class="menu-item menu-item--view-mode--divider"> <span data-text="Divider">Divider</span><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-divider menu-dropdown menu-dropdown-1 menu-type-divider"></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--columns"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Links">Links</span> <button aria-label="Expand menu Links" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-columns menu-dropdown menu-dropdown-1 menu-type-columns"><ul class="menu gap-4 menu-level-2"><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Teams">Teams</span> <button aria-label="Expand menu Teams" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/teams/product-design" data-text="UX design teams" data-drupal-link-system-path="node/901">UX design teams</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--no-text"> <a href="/solutions/teams/digital-product" data-text="Digital product teams" data-drupal-link-system-path="node/881">Digital product teams</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-3 menu-type-no_text"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/teams/marketing" data-text="Marketing teams" data-drupal-link-system-path="node/896">Marketing teams</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/teams/executives" data-text="Executives" data-drupal-link-system-path="node/891">Executives</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--no-text"> <a href="/solutions/teams/UX-teams" data-text="UX research teams" data-drupal-link-system-path="node/916">UX research teams</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-3 menu-type-no_text"></div></li></ul></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Company size">Company size</span> <button aria-label="Expand menu Company size" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/company-size/startups" data-text="Startup" data-drupal-link-system-path="node/956">Startup</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/company-size/small-businesses" data-text="Small business" data-drupal-link-system-path="node/951">Small business</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/company-size/mid-market" data-text="Mid-market" data-drupal-link-system-path="node/946">Mid-market</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/company-size/enterprise" data-text="Enterprise" data-drupal-link-system-path="node/941">Enterprise</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li></ul></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Industries">Industries</span> <button aria-label="Expand menu Industries" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/automotive" data-text="Automotive" data-drupal-link-system-path="node/971">Automotive</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/B2B" data-text="B2B" data-drupal-link-system-path="node/2531">B2B</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/consumer-technology" data-text="Consumer technology" data-drupal-link-system-path="node/976">Consumer technology</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/ecommerce" data-text="eCommerce" data-drupal-link-system-path="node/981">eCommerce</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/financial-services" data-text="Financial services" data-drupal-link-system-path="node/986">Financial services</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/gaming-gambling" data-text="Gaming & gambling" data-drupal-link-system-path="node/991">Gaming & gambling</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/healthcare" data-text="Healthcare tech" data-drupal-link-system-path="node/996">Healthcare tech</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/hospitals-and-healthcare-systems" data-text="Healthcare systems" data-drupal-link-system-path="node/2536">Healthcare systems</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/media-entertainment" data-text="Media & entertainment" data-drupal-link-system-path="node/1061">Media & entertainment</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/pharmaceutical" data-text="Pharmaceutical" data-drupal-link-system-path="node/2526">Pharmaceutical</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/travel-hospitality" data-text="Travel & hospitality" data-drupal-link-system-path="node/1066">Travel & hospitality</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li></ul></div></li></ul></div></li></ul></div></li><li class="menu-item menu-item--expanded"><div class="menu-link flex flex-row justify-between h-full"> <span data-text="Customers" class="menu-category-no-link" tabindex="0">Customers</span> <button aria-label="Expand menu Customers" class="menu-link-button w-[42px] text-right md:hidden"></button></div><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"><ul class="menu gap-4 menu-level-1 container"><li class="menu-item menu-item--expanded menu-item--view-mode--no-text"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Featured Card">Featured Card</span> <button aria-label="Expand menu Featured Card" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-1 menu-type-no_text"><ul class="menu gap-4 menu-level-2"><li class="menu-item menu-item--view-mode--card-link"><div class="card-promo flex gap-1 px-2 py-1 md:p-3 rounded-3xl items-center justify-between md:w-[404px] bg-primary-bass_black ut-bg-dark mb-2 last:mb-0"><div><p class="text-base md:text-xl font-bold">Canva</p><p class="mt-1 text-primary-adagio_gray"><div>See how Canva uses human insight to make design accessible to everyone.</div></p> <a aria-label="Canva" class="link link-primary" href="/resources/customers/canva" ><div>Learn More</div> </a></div><div><div><article class="media media--type-acquia-dam-image-asset media--view-mode-width-120px"><div> <picture> <source srcset="https://usertesting.widen.net/content/pxj0wj143k/webp/LOGO-2023-customer-Canva-white-224x72.png?w=120&itok=8lqEFQeZ 1x, https://usertesting.widen.net/content/pxj0wj143k/webp/LOGO-2023-customer-Canva-white-224x72.png?w=224&itok=YE07rkwv 2x" media="(min-width: 1024px)" width="120" height="39"/> <source srcset="https://usertesting.widen.net/content/pxj0wj143k/webp/LOGO-2023-customer-Canva-white-224x72.png?w=88&itok=N3xWltls 1x, https://usertesting.widen.net/content/pxj0wj143k/webp/LOGO-2023-customer-Canva-white-224x72.png?w=176&itok=WvrysQrZ 2x" media="(min-width: 360px)" width="88" height="28"/> <img loading="eager" src="https://usertesting.widen.net/content/pxj0wj143k/webp/LOGO-2023-customer-Canva-white-224x72.png?w=120&itok=8lqEFQeZ" width="120" height="39" alt="UserTesting customer logos in white" /> </picture></div> </article></div></div></div></li><li class="menu-item menu-item--view-mode--card-link"><div class="card-promo flex gap-1 px-2 py-1 md:p-3 rounded-3xl items-center justify-between md:w-[404px] bg-primary-bass_black ut-bg-dark mb-2 last:mb-0"><div><p class="text-base md:text-xl font-bold">Adobe Photoshop</p><p class="mt-1 text-primary-adagio_gray"><div>"UserTesting makes getting feedback from a wide range of users fast and easy for us at Adobe"</div></p> <a aria-label="Adobe Photoshop" class="link link-primary" href="/resources/customers/microsoft" ><div>Learn more</div> </a></div><div><div><article class="media media--type-acquia-dam-image-asset media--view-mode-width-120px"><div> <picture> <source srcset="https://usertesting.widen.net/content/yinjgc45cy/webp/LOGO-2023-customer-Adobe-white-224x58.png?w=120&itok=Aya4KvW3 1x, https://usertesting.widen.net/content/yinjgc45cy/webp/LOGO-2023-customer-Adobe-white-224x58.png?w=224&itok=BHSr17H1 2x" media="(min-width: 1024px)" width="120" height="31"/> <source srcset="https://usertesting.widen.net/content/yinjgc45cy/webp/LOGO-2023-customer-Adobe-white-224x58.png?w=88&itok=rueVDqGK 1x, https://usertesting.widen.net/content/yinjgc45cy/webp/LOGO-2023-customer-Adobe-white-224x58.png?w=176&itok=pK-IjxH4 2x" media="(min-width: 360px)" width="88" height="23"/> <img loading="eager" src="https://usertesting.widen.net/content/yinjgc45cy/webp/LOGO-2023-customer-Adobe-white-224x58.png?w=120&itok=Aya4KvW3" width="120" height="31" alt="UserTesting customer logos in white" /> </picture></div> </article></div></div></div></li></ul></div></li><li class="menu-item menu-item--view-mode--divider"> <span data-text="Divider">Divider</span><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-divider menu-dropdown menu-dropdown-1 menu-type-divider"></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--columns"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Links">Links</span> <button aria-label="Expand menu Links" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-columns menu-dropdown menu-dropdown-1 menu-type-columns"><ul class="menu gap-4 menu-level-2"><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Customer Stories">Customer Stories</span> <button aria-label="Expand menu Customer Stories" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="/resources/customers" data-text="View all customer stories" data-drupal-link-system-path="node/1056">View all customer stories</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li></ul></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Featured stories">Featured stories</span> <button aria-label="Expand menu Featured stories" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="/resources/customers/burberry" data-text="Burberry" data-drupal-link-system-path="node/8481">Burberry</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/resources/customers/costa-coffee-usertesting" data-text="Costa Coffee" data-drupal-link-system-path="node/8576">Costa Coffee</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 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justify-start px-2 pb-3 sm:pb-5.5"><p class="pill py-0.5 px-1 uppercase text-sm rounded-4xl w-fit font-bold bg-gray_blue text-primary-bass_black">Financial services</p></div><div class="text flex flex-col px-2 text-left "><h1 >Tesco Bank + UserTesting</h1><div class="ut-component-global-spacing text-formatted"><div><p>Learn how the UK retail bank understands customer behaviors, tests marketing materials, and developed their online claims process</p></div></div></div></div><div class="w-full"><div><div class="video-wrapper"><div class="w-full ut-component-global-spacing wistia-video relative mx-auto"><div> <article><div class="w-full mx-auto"><div class="visually-hidden">Remote video URL</div><div><div class="wistia-video-wrapper"><div class="thumbnail wisita-video-placeholder mx-auto"><img src="https://embed-ssl.wistia.com/deliveries/8e7bcd08d1451e838f99530eda85b471.jpg?image_crop_resized=960x540"></div><iframe frameborder="0" allowtransparency width="100%" height="100%" class="media-oembed-content mx-auto player-setting-" title="Tesco Bank + UserTesting" data-wistia-id="v557eoql3y" lazy-load-on-click="true" style="display: none;" data-src="/media/v3/oembed?url=https%3A//usertesting.wistia.com/medias/v557eoql3y&max_width=1280&max_height=720&hash=Kyyt-C91UcPY6SpblLdhU1nTQOCB1VTWoV-XVxZfMCM"></iframe><button style='position: absolute; width: 100%; height: 100%; z-index: 10; cursor: pointer; top: 0; left: 0;' class='wisita-video-overlay'></button></div></div></div> </article></div></div></div></div></div></div></div></section> <section class="section py-8 bg-white ut-bg-light overflow-x-clip"><div class="container"><div class="flex flex-col md:grid two-columns gap-4 md:gap-5 md:grid-cols-12 lg:grid-cols-12 ut-component-global-spacing"><div class="col-span-4 w-full"><div class="sidebar md:sticky md:top-[100px] mt-4 md:mt-0"><div class="card-accordion border-solid border-primary-insight_gray border mb-4 ut-bg-light p-3 rounded-4xl"><div class="logo"><div><article class="media media--type-acquia-dam-image-asset media--view-mode-height-70px"><div> <picture> <source srcset="https://usertesting.widen.net/content/7lpocpem0a/webp/LOGO-2023-customer-tesco-bank-full-color-262x45.png?h=70&itok=KFNUJix0 1x, https://usertesting.widen.net/content/7lpocpem0a/webp/LOGO-2023-customer-tesco-bank-full-color-262x45.png?h=140&itok=uIjeitjv 2x" media="(min-width: 360px)" width="399" height="70"/> <img loading="lazy" src="https://usertesting.widen.net/content/7lpocpem0a/webp/LOGO-2023-customer-tesco-bank-full-color-262x45.png?h=70&itok=KFNUJix0" width="399" height="70" alt="Usertesting customer logo" /> </picture></div> </article></div></div><div class="about-company my-2"><h2 class="h4">About the company</h2><div class="ut-component-global-spacing text-formatted"><div><p><a href="https://bank.tescoplc.com/" target="_blank">Tesco Bank</a> is a UK retail bank formed in 1997 and is wholly-owned by Tesco, the largest supermarket in the United Kingdom. Today, Tesco Bank serves more than five million customers across a range of banking, insurance, and money services products. Tesco Bank's goal is to help Tesco shoppers manage their money a little better every day.</p></div></div></div><div><div class="flex mt-2"> <span class="font-bold">Industry:</span>  Financial services</div><div class="flex mt-2"> <span class="font-bold">Company Size:</span>  Enterprise</div><div class="flex mt-2"> <span class="font-bold">Role:</span>  Marketing,  Research</div><div class="flex mt-2"> <span class="font-bold">Customer Type:</span>  B2C or D2C</div><div class="flex mt-2"> <span class="font-bold">Headquarters:</span>  Europe</div></div><div class="award mt-2"><div><div class="storage"><div><article class="media media--type-image media--view-mode-small"><div> <img loading="lazy" src="/sites/default/files/usertestingv3/styles/small/public/2024-09/illumi_winner_badge_500x500_2022-150x150.png.webp?itok=MfIp8wD2" width="150" height="150" alt="Illumi 2022 Award" /></div> </article></div></div></div></div></div><div class="bg-secondary-symphony_white rounded-4xl"><div class="p-2.5"><p class="h3 text-xl font-bold mb-2">Get started now</p> <a class="btn btn-primary" href="/contact-sales-form" > Contact Sales</a></div></div></div></div><div class="col-span-8 w-full"><div class="mb-4 text-center"> <section class="ut-component-global-spacing splide mobile-only-slider relative" aria-label="Splide Basic HTML Example"><div class="splide__track w-full"><ul class="splide__list flex flex-row md:flex md:flex-row md:space-y-2"><li class="splide__slide slider-item flex"><div class="achievements-card w-[calc(100vw-32px)] sm:w-[624px] md:w-full md:min-h-[167px] flex flex-col rounded-4xl bg-secondary-symphony_white px-2 pt-3 pb-2.5 text-center items-center"><div class="mb-[5px]"><div><article class="media media--type-image media--view-mode-icon"><div> <img src="/sites/default/files/usertestingv3/2022-10/Share.png?width=88&height=88&dpr=2" width="88" height="88" loading="lazy" /></div> </article></div></div><div>Testing of in-store ads for credit cards and letters to customers</div></div></li><li class="splide__slide slider-item flex"><div class="achievements-card w-[calc(100vw-32px)] sm:w-[624px] md:w-full md:min-h-[167px] flex flex-col rounded-4xl bg-secondary-symphony_white px-2 pt-3 pb-2.5 text-center items-center"><div class="mb-[5px]"><div><article class="media media--type-image media--view-mode-icon"><div> <img src="/sites/default/files/usertestingv3/2022-10/Navigation.png?width=88&height=88&dpr=2" width="88" height="88" loading="lazy" /></div> </article></div></div><div>Development of the online claims process for auto accidents</div></div></li><li class="splide__slide slider-item flex"><div class="achievements-card w-[calc(100vw-32px)] sm:w-[624px] md:w-full md:min-h-[167px] flex flex-col rounded-4xl bg-secondary-symphony_white px-2 pt-3 pb-2.5 text-center items-center"><div class="mb-[5px]"><div><article class="media media--type-image media--view-mode-icon"><div> <img src="/sites/default/files/usertestingv3/2022-10/Iterate.png?width=88&height=88&dpr=2" width="88" height="88" loading="lazy" /></div> </article></div></div><div>Ethnographic study helped build the Clubcard Pay+ program</div></div></li></ul></div></section></div><div class="card-accordion mt-2"><div><div><div class="accordion-item border-solid border-b-[0.5px] border-primary-insight_gray"> <button class="accordion-item-trigger relative flex items-center w-full md:px-2 py-3 text-left font-bold text-base leading-150 rounded-lg md:text-xl md:leading-140 after:font-icomoon after:text-sm after:text-primary-bravado_blue after:absolute after:right-0 md:after:right-2 focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-8 focus-visible:outline-primary-bravado_blue" type="button" id="accordion-trigger-978" aria-expanded="false" aria-controls="accordion-content-978"><h3 class="h5">Challenge</h3> </button><div id="accordion-content-978" role="region" aria-labelledby="accordion-trigger-978" class="accordion-item-content hidden mb-3 md:mx-2"><div class="line-clamp-wrapper"><div class="line-clamp" data-line-clamp-all="false" data-see-more="Read More" data-see-less="Read Less" data-see-more-inline="true"><div class="ut-component-global-spacing text-formatted"><p>Catherine Richards, Head of Customer Design at Tesco Bank, recognized that working with <a href="https://www.usertesting.com/platform/contributor-network " target="_blank">UserTesting contributors</a>, to hear their perspectives and observe their interactions with marketing programs, would help the organization become even more customer-obsessed.</p><p>And gathering <a href="https://www.usertesting.com/glossary/h/human-insight " target="_blank">human insight</a> during the discovery phase of projects helps Tesco Bank mitigate risk before they go live with a product or service. With that in mind, Tesco Bank solicits human insight toward many of their important projects.</p></div></div></div></div></div></div><div><div class="accordion-item border-solid border-b-[0.5px] border-primary-insight_gray"> <button class="accordion-item-trigger relative flex items-center w-full md:px-2 py-3 text-left font-bold text-base leading-150 rounded-lg md:text-xl md:leading-140 after:font-icomoon after:text-sm after:text-primary-bravado_blue after:absolute after:right-0 md:after:right-2 focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-8 focus-visible:outline-primary-bravado_blue" type="button" id="accordion-trigger-966" aria-expanded="false" aria-controls="accordion-content-966"><h3 class="h5">Solution</h3> </button><div id="accordion-content-966" role="region" aria-labelledby="accordion-trigger-966" class="accordion-item-content hidden mb-3 md:mx-2"><div class="ut-component-global-spacing text-formatted"><p>Tesco Bank’s Customer Design Team tested posters for credit cards in Tesco stores. They had three options: two different creative posters with photography or a more functional poster that showed credit cards with explanations about rates. Contributors preferred the functional option, and this insight helped settle the debate among Tesco Bank’s Marketing leadership. </p><p>Tesco Bank also tested letters to customers who face critical problems with debt. The bank wanted to test the explanations and the calls to action with UserTesting contributors, to ensure that customers reading the letter could select the right paths from among some relatively complex financial explanations. Human insight helped Tesco Bank settle on the right tone, as well as accurate wording that helped customers understand how to follow up as needed. </p><p>Tesco Clubcard is one of the oldest supermarket loyalty programs in the world. As of 2021, the Clubcard program has more than 20 million members in the UK alone. Catherine Richards and Andy Dykes, Design Principal, have investigated Clubcard pricing for Tesco Bank. They use UserTesting to evaluate the in-store execution and merchandising of this program. Insights from contributors help them decide on the optimal layouts, explanations, and offers that customers will understand and enjoy.  </p><article class="media media--type-image media--view-mode-large"><div> <img loading="lazy" src="/sites/default/files/usertestingv3/styles/lazy_loading/public/2022-10/Banner%20image-Tesco%20Bank-1310x500-1.png.webp?itok=GBg9V0GB" width="1024" height="391" class="lazyload" data-src="/sites/default/files/usertestingv3/styles/large/public/2022-10/Banner%20image-Tesco%20Bank-1310x500-1.png.webp?itok=6RQGkUWM"></div> </article><p>Similarly, Tesco Bank recently tested the rollout for their <a href="https://www.tescobank.com/clubcard-pay-plus/"><u>Clubcard Pay+</u></a> card. After the completion of a 12-week ethnographic study, Tesco Bank ran tests with UserTesting contributors to review the program - including the Round Up feature, which has successfully helped Clubcard Pay+ customers to save. </p><p>Tesco Bank has also made major improvements to its online insurance claims process—one of the first in the industry—enabling customers to submit accident claims 100% online. Customers can upload photos, digitally enhance those photos, and receive directions to a local garage through Google Maps. Improving the online claims process mitigated risk for Tesco Bank because it provides protection and confidence for customers during what can often be a difficult and vulnerable time. As a result, this program has helped the organization achieve its highest <a href="https://www.usertesting.com/blog/nps-customer-experience" target="_blank">net promoter score</a>.</p></div></div></div></div></div></div><div class="mt-4 first:mt-0 quote"><div class="quote-content mb-3">UserTesting is a real staple for us in the design practice at Tesco Bank. It allows us to connect with customers and understand customers in much more depth.</div><div class="author-content"><div> <img loading="lazy" src="/sites/default/files/usertestingv3/styles/media_library/public/2024-05/Catherine%20Richards%20-%20Tesco%20Bank%20-%201534422140318.jpg?itok=91lj2dxl" width="220" height="220" alt="Catherine Richards - Tesco Bank" /></div><div class="author-data"> <strong>Catherine Richards</strong> Head of Customer Design, Tesco Bank</div></div></div></div></div></div></section> <section class="section py-8 bg-white more-customer-stories overflow-x-clip"><div class="container"><div class="flex ut-component-global-spacing flex-col text-center items-center mx-auto" id="related-customer-stories"><h2 >Related customer stories</h2></div> <section class="ut-component-global-spacing splide mobile-only-slider relative" aria-label="Splide Basic HTML Example"><div class="splide__track w-full"><ul class="splide__list flex flex-row md:flex md:flex-row md:space-y-2"><li class="splide__slide slider-item flex"><div class="ut-component-global-spacing max-w-full w-[410px] slider-width"><div class="teaser relative overflow-hidden h-full flex max-w-full sm:w-[410px] rounded-4xl shadow-card hover:shadow-card-hover horizontal-style flex-col lg:flex-row "><div class="teaser-media w-full max-w-full relative play-button"><div><article class="media media--type-acquia-dam-image-asset media--view-mode-card"><div> <picture> <source srcset="https://usertesting.widen.net/content/pbkxsvignk/webp/STORY-teaser-BancoSabadell-725x408.png?crop=yes&k=c&w=410&h=205&itok=GnaW6B6f 1x, https://usertesting.widen.net/content/pbkxsvignk/webp/STORY-teaser-BancoSabadell-725x408.png?crop=yes&k=c&w=410&h=205&itok=abJxcK-y 2x" media="(min-width: 360px)" width="410" height="205"/> <img loading="lazy" src="https://usertesting.widen.net/content/pbkxsvignk/webp/STORY-teaser-BancoSabadell-725x408.png?crop=yes&k=c&w=410&h=205&itok=GnaW6B6f" width="410" height="205" alt="Customer Story Teaser Images. Images are used in the cards on the Customer Story Listing Page." /> </picture></div> </article></div> <a class="clickable-card absolute z-1 inset-0" href="/resources/customers/banco-sabadell-usertesting?autoplay=true" aria-label="See Story about Banco Sabadell"></a></div><div class="teaser-content bg-white px-3 pt-3 pb-4 h-full flex flex-col justify-between border-solid border-t-8 rounded-b-4xl lg:border-l-8 lg:border-t-0 lg:rounded-r-4xl lg:rounded-b-none"><div><div class="logo"><div><article class="media media--type-acquia-dam-image-asset media--view-mode-logo"><div><div><img src="https://usertesting.widen.net/content/d6bc6471-239d-4a6e-86a6-5b3425578ec9/webp/LOGO-2023-customer-BancoSabadell-full-color-224x84.png?w=180&itok=29F6aXjq" width="180" height="39" alt="Banco Sabadell color logo" loading="lazy" /></div></div> </article></div></div><div class=""><div> Witness what happened after Banco Sabadell set the standard that all their digital experiences earn a QXscore™ of 85 before they go live</div></div></div><div class="mt-2"> <a aria-label="See Story about Banco Sabadell" class="link link-primary" href="/resources/customers/banco-sabadell-usertesting" > See Story</a></div></div></div></div></li><li class="splide__slide slider-item flex"><div class="ut-component-global-spacing max-w-full w-[410px] slider-width"><div class="teaser relative overflow-hidden h-full flex max-w-full sm:w-[410px] rounded-4xl shadow-card hover:shadow-card-hover horizontal-style flex-col lg:flex-row "> <a class="clickable-card absolute w-full h-full z-1" href="/resources/customers/yorkshire-building-society" aria-label="See Story about Yorkshire Building Society"></a><div class="teaser-media w-full max-w-full relative "><div><article class="media media--type-acquia-dam-image-asset media--view-mode-card"><div> <picture> <source srcset="https://usertesting.widen.net/content/jtibkaf5vb/webp/STORY-Hero-Yorkshire%20Building%20Society-725x408.png?crop=yes&k=c&w=410&h=205&itok=cAjmh6pl 1x, https://usertesting.widen.net/content/jtibkaf5vb/webp/STORY-Hero-Yorkshire%20Building%20Society-725x408.png?crop=yes&k=c&w=410&h=205&itok=DVagIvgf 2x" media="(min-width: 360px)" width="410" height="205"/> <img loading="lazy" src="https://usertesting.widen.net/content/jtibkaf5vb/webp/STORY-Hero-Yorkshire%20Building%20Society-725x408.png?crop=yes&k=c&w=410&h=205&itok=cAjmh6pl" width="410" height="205" alt="Yorkshire Building Society customer story hero image" /> </picture></div> </article></div></div><div class="teaser-content bg-white px-3 pt-3 pb-4 h-full flex flex-col justify-between border-solid border-t-8 rounded-b-4xl lg:border-l-8 lg:border-t-0 lg:rounded-r-4xl lg:rounded-b-none"><div><div class="logo"><div><article class="media media--type-acquia-dam-image-asset media--view-mode-logo"><div><div><img src="https://usertesting.widen.net/content/0d0882c8-899d-428f-93fd-05f44236dd15/webp/Logo-2024-customer-Yorkshire%20Building%20Society-color%20224%20x%2053.png?w=180&itok=QDXG6Hmb" width="169" height="40" alt="Logo-2024-customer-Yorkshire Building Society-color-224x53" loading="lazy" /></div></div> </article></div></div><div class=""><div> Learn how YBS worked with UserTesting’s Professional Services team to address the UK Consumer Duty and raise customer understanding</div></div></div><div class="mt-2"> <a aria-label="See Story about Yorkshire Building Society" class="link link-primary" href="/resources/customers/yorkshire-building-society" > See Story</a></div></div></div></div></li><li class="splide__slide slider-item flex"><div class="ut-component-global-spacing max-w-full w-[410px] slider-width"><div class="teaser relative overflow-hidden h-full flex max-w-full sm:w-[410px] rounded-4xl shadow-card hover:shadow-card-hover horizontal-style flex-col lg:flex-row "> <a class="clickable-card absolute w-full h-full z-1" href="/resources/customers/keybank-usertesting" aria-label="See Story about KeyBank"></a><div class="teaser-media w-full max-w-full relative "><div><article class="media media--type-acquia-dam-image-asset media--view-mode-card"><div> <picture> <source srcset="https://usertesting.widen.net/content/ehgffufqwh/webp/STORY-2023-Hero-keybank-595x397.png?crop=yes&k=c&w=410&h=205&itok=QktZsOdh 1x, https://usertesting.widen.net/content/ehgffufqwh/webp/STORY-2023-Hero-keybank-595x397.png?crop=yes&k=c&w=410&h=205&itok=BkvI8DKM 2x" media="(min-width: 360px)" width="410" height="205"/> <img loading="lazy" src="https://usertesting.widen.net/content/ehgffufqwh/webp/STORY-2023-Hero-keybank-595x397.png?crop=yes&k=c&w=410&h=205&itok=QktZsOdh" width="410" height="205" alt="Keybank Customer Story assets" /> </picture></div> </article></div></div><div class="teaser-content bg-white px-3 pt-3 pb-4 h-full flex flex-col justify-between border-solid border-t-8 rounded-b-4xl lg:border-l-8 lg:border-t-0 lg:rounded-r-4xl lg:rounded-b-none"><div><div class="logo"><div><article class="media media--type-image media--view-mode-logo"><div> <img loading="lazy" src="/sites/default/files/usertestingv3/styles/logo_slide/public/2024-02/LOGO-2024-customer-keybank-342x168-color.png.webp?itok=E4BhRZV3" width="81" height="40" alt="KeyBank logo" /></div> </article></div></div><div class=""><div> See how KeyBank leveraged human insight to upgrade their ATMs and increase net promoter scores by 44%</div></div></div><div class="mt-2"> <a aria-label="See Story about KeyBank" class="link link-primary" href="/resources/customers/keybank-usertesting" > See Story</a></div></div></div></div></li><li class="splide__slide slider-item flex"><div class="ut-component-global-spacing max-w-full w-[410px] slider-width"><div class="teaser relative overflow-hidden h-full flex max-w-full sm:w-[410px] rounded-4xl shadow-card hover:shadow-card-hover horizontal-style flex-col lg:flex-row "> <a class="clickable-card absolute w-full h-full z-1" href="/resources/customers/atom-bank" aria-label="See Story about Atom bank"></a><div class="teaser-media w-full max-w-full relative "><div><article class="media media--type-acquia-dam-image-asset media--view-mode-card"><div> <picture> <source srcset="https://usertesting.widen.net/content/tzerbdp0vd/webp/STORY-teaser-Atom-bank-725x408.png?crop=yes&k=c&w=410&h=205&itok=WddxuzV0 1x, https://usertesting.widen.net/content/tzerbdp0vd/webp/STORY-teaser-Atom-bank-725x408.png?crop=yes&k=c&w=410&h=205&itok=SqJz5u2S 2x" media="(min-width: 360px)" width="410" height="205"/> <img loading="lazy" src="https://usertesting.widen.net/content/tzerbdp0vd/webp/STORY-teaser-Atom-bank-725x408.png?crop=yes&k=c&w=410&h=205&itok=WddxuzV0" width="410" height="205" alt="Usertesting customer story for Atom Bank" /> </picture></div> </article></div></div><div class="teaser-content bg-white px-3 pt-3 pb-4 h-full flex flex-col justify-between border-solid border-t-8 rounded-b-4xl lg:border-l-8 lg:border-t-0 lg:rounded-r-4xl lg:rounded-b-none"><div><div class="logo"><div><article class="media media--type-acquia-dam-image-asset media--view-mode-logo"><div><div><img src="https://usertesting.widen.net/content/4f9cfbc9-6237-48f8-9e1e-b0c7502fdc44/webp/LOGO-2024-customer-atom-bank-224x100-color.png?w=180&itok=s2iKx4Mw" width="90" height="40" alt="Atom Bank logo" loading="lazy" /></div></div> </article></div></div><div class=""><div> Read how the UK’s first digital-only bank used human insight to build better digital experiences and increase its App Store rating to 4.8</div></div></div><div class="mt-2"> <a aria-label="See Story about Atom bank" class="link link-primary" href="/resources/customers/atom-bank" > See Story</a></div></div></div></div></li></ul></div></section></div></section></div></div><div class="region-footer ut-bg-dark bg-primary-bass_black text-white"><div class="region-content max-w-wide mx-auto px-2 py-8"><div class="logo mb-4.5"> <a href="/" title="Home" rel="home"> <img src="/themes/custom/usertesting/assets/images/logo-white.svg" alt="UserTesting logo" width="191" height="49" /><p>Human 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