Descifrando la comunicación climática

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alt="El reporte de net zero de South Pole de 2024" loading="lazy"/> </picture> </div> <div class="menu-cta__text"> <div class="menu-cta__text-heading"> El reporte de net zero de South Pole de 2024 </div> <div class="menu-cta__text-caption"> La encuesta revela que la mayoría de las empresas de casi todos los sectores guardan silencio respecto a sus objetivos verdes. </div> <div class="menu-cta__text-link"> <a href="https://www.southpole.com/es/news/survey-finds-most-companies-going-quiet-on-green-goals" class="link-left-arrow link-animation-arrow menu-cta__text-cta tm-menu-cta" >Leer más</a> </div> </div> </div> <div class="menu-cta"> <div class="menu-cta__image"> <picture> <source srcset="https://www.southpole.com/uploads/thumbs/south-pole-blue-rainbow-banner-mobile-v2-1_200x200.jpeg.webp" type="image/webp"> <img src="https://www.southpole.com/uploads/thumbs/south-pole-blue-rainbow-banner-mobile-v2-1_200x200.jpeg" alt="Al d&iacute;a con el cambio clim&aacute;tico" loading="lazy"/> </picture> </div> <div class="menu-cta__text"> <div class="menu-cta__text-heading"> Al día con el cambio climático </div> <div class="menu-cta__text-caption"> Mantengase al día sobre las noticias, políticas e inovaciones más importantes sobre el cambio climático </div> <div class="menu-cta__text-link"> <a href="#" class="link-left-arrow link-animation-arrow menu-cta__text-cta tm-menu-cta" data-formid="2" data-formurl="https://go.southpole.com/l/881182/2021-12-16/2dbm2" data-controller="components/form-modal" data-popupid="pardot-modal" data-fields="W10=">Suscríbase a nuestro boletín de noticias</a> </div> </div> </div> </div> </div> </div> </div> <div class="menu-drawer__banner" data-role="menu-banner"> <div class="menu-drawer__banner-content"> <div data-menu="what-we-do-1" data-role="banner" class="menu-drawer__banner-item"> <img src="https://www.southpole.com/uploads/thumbs/iconmonstr-target-white_90x90.png" alt="Net Zero - Su camino empieza aqu&iacute;." /> <div 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class="menu-drawer__banner-label"> Comienza hoy tu camino por el liderazgo climático. </div> <a href="https://www.southpole.com/es/your-climate-journey" class="menu-drawer__banner-cta link-left-arrow link-animation-arrow tm-menu-banner" >Read more</a> </div> <div data-menu="our-projects-1" data-role="banner" class="menu-drawer__banner-item"> <img src="https://www.southpole.com/uploads/thumbs/map-icon-white_90x90.png" alt="Comienza hoy tu camino por el liderazgo clim&aacute;tico" /> <div class="menu-drawer__banner-label"> Comienza hoy tu camino por el liderazgo climático </div> <a href="https://www.southpole.com/es/your-climate-journey" class="menu-drawer__banner-cta link-left-arrow link-animation-arrow tm-menu-banner" >Conozca más</a> </div> <div data-menu="blogs-publications" data-role="banner" class="menu-drawer__banner-item"> <img src="https://www.southpole.com/uploads/thumbs/map-icon-white_90x90.png" alt="Comienza hoy tu camino por el liderazgo clim&aacute;tico." /> <div class="menu-drawer__banner-label"> Comienza hoy tu camino por el liderazgo climático. </div> <a href="https://www.southpole.com/es/your-climate-journey" class="menu-drawer__banner-cta link-left-arrow link-animation-arrow tm-menu-banner" >Conozca más</a> </div> <div data-menu="events-news" data-role="banner" class="menu-drawer__banner-item"> <img src="https://www.southpole.com/uploads/thumbs/map-icon-white_90x90.png" alt="Comienza hoy tu camino por el liderazgo clim&aacute;tico." /> <div class="menu-drawer__banner-label"> Comienza hoy tu camino por el liderazgo climático. </div> <a href="https://www.southpole.com/es/your-climate-journey" class="menu-drawer__banner-cta link-left-arrow link-animation-arrow tm-menu-banner" >Conozca más</a> </div> </div> </div> </div> </div> <div class="main-header__scroll-indicator" data-role="scrcoll-indicator"><span></span></div> </header> <div class="" id="wrapper"> <div class="blog-detail__content-blocks"> <div class="blog-post-hero block-margin-top-- block-margin-bottom--"> <div class="blog-post-hero__wrapper"> <div class="blog-post-hero__container"> <div class="blog-post-hero__intro"> <div class="blog-post-hero__image-container"> <img src="https://www.southpole.com/uploads/thumbs/pexels-pavel-danilyuk-8638302_1440x1325.jpg" alt="Descifrando la comunicación climática: claves para el éxito empresarial" /> </div> <div class="blog-post-hero__title-container bg--yellow"> <span class="blog-post-hero__date"> 14 diciembre 2023 <span class="blog-post-hero__reading-info">5 minutos de lectura</span> </span> <h1 class="blog-post-hero__title">Descifrando la comunicación climática: claves para el éxito empresarial</h1> <div class="blog-post-hero__categories"> <a href="https://www.southpole.com/es/perspectives-blog?c=2" class="blog-post-hero__category"> Acción climática corporativa </a> </div> <div class="blog-post-hero__line"></div> </div> </div> <div class="blog-post-hero__info"> <div class="blog-post-hero__author-container"> <a href="https://www.southpole.com/es/blog-contributors/tara-oakley" class="blog-post-hero__author"> <div class="blog-post-hero__photo"> <img src="https://www.southpole.com/uploads/thumbs/tara-oakley_200x200.jpg" alt="Tara Oakley" /> </div> <div class="blog-post-hero__author-info"> <span class="blog-post-hero__name"> Tara Oakley </span> <span class="blog-post-hero__position"> Responsable Comercial, Oceanía </span> </div> </a> <a href="https://www.southpole.com/es/blog-contributors/lucy-curtin-1" class="blog-post-hero__author"> <div class="blog-post-hero__photo"> <img src="https://www.southpole.com/uploads/thumbs/lucy_200x200.jpg" alt="Lucy Curtin" /> </div> <div class="blog-post-hero__author-info"> <span class="blog-post-hero__name"> Lucy Curtin </span> <span class="blog-post-hero__position"> Directora Asociada Global de Comunicación, Compromiso y Lide </span> </div> </a> </div> <div class="blog-post-hero__share-container"> <span class="blog-post-hero__share">Compartir</span> <div 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block-bg--" data-aos="fade" data-aos-once="true"> <div class="project-text__container"> <h3 class="project-text__title"> Todos estamos familiarizados con el experimento mental favorito de la filosofía: "si un árbol cae en el bosque y no hay nadie para escucharlo, ¿hace ruido?" Ahora, apliquemos el mismo razonamiento a la acción climática. </h3> <div class="project-text__column rich-content-system"> <p> Si una empresa adopta medidas climáticas, pero no comunica al respecto, ¿alguien sabe que se llevaron a cabo? La respuesta es no, y eso significa que se ha perdido la oportunidad de generar impacto, <em>engagement</em> y aprendizaje. </p><p> Por tanto, aunque preferimos mantener los árboles en pie (debido a sus sorprendentes beneficios de almacenamiento de carbono), hay mucho que podemos aprender de este escenario hipotético cuando se trata de los beneficios de comunicar sobre la acción climática, así como de los riesgos de mantenernos en silencio. </p><p> Nuestro informe de Net Zero de 2022 reveló que una de cada cuatro empresas que toman medidas climáticas está practicando el "greenhushing" o eligiendo no dar publicidad a su progreso climático. Para evitar esto y animarte a comenzar, o continuar, tu estrategia de comunicación climática, este blog analiza por qué las empresas deben comunicar sus acciones climáticas y cómo hacerlo correctamente. </p> </div> </div> </div> <div class="more-info-block more-info-block--medium block-margin-top-- block-margin-bottom--small"> <div class="more-info-block__wrapper"> <div class="more-info-block__container"> <div class="more-info-block__image"> <picture> <source srcset="https://www.southpole.com/uploads/thumbs/nz-breakfast-new-sp-hero-image_640x440.jpeg.webp" type="image/webp"> <img src="https://www.southpole.com/uploads/thumbs/nz-breakfast-new-sp-hero-image_640x440.jpeg" alt="Más allá del Net Zero" /> </picture> </div> <div class="more-info-block__info"> <h4 class="more-info-block__title"> Más allá del Net Zero </h4> <div class="more-info-block__content"> El informe de net zero 2022 de South Pole </div> <a href="https://www.southpole.com/es/publications/net-zero-and-beyond" class="link-left-arrow link-animation-arrow more-info-block__cta" >Leer más</a> </div> </div> </div> </div> ; <div class="title-block block-margin-top-- block-margin-bottom--"> <div data-aos="fade-up" data-aos-once="true" data-aos-delay="500"> <h3>¿Por qué debo comunicar la acción climática de mi empresa?</h3> <p>Mostrar los avances, celebrar los logros y reconocer los retos es fundamental para alcanzar el objetivo global de cero neto lo antes posible. Aquí te presentamos las razones por las cuales las empresas deberían comunicar las acciones climáticas que están llevando a cabo:</p> <div class="title-block__cta"> </div> </div> </div> <div class="project-text project-text--small project-text--1col block-margin-top--small block-margin-bottom--small block-bg--" data-aos="fade" data-aos-once="true"> <div class="project-text__container"> <div class="project-text__column rich-content-system"> <h4 class="big-check">Atraerás talento </h4><p> Los estudios también han demostrado que un 60% de los empleados afirman que las empresas son más atractivas si cuentan con una estrategia de sostenibilidad. Este movimiento hacia el empleo centrado en la sostenibilidad se ve acentuado por la reciente <a href="https://www.smh.com.au/business/companies/tech-billionaire-cannon-brookes-backs-climate-jobs-platform-20231025-p5eew6.html">inversión</a> de personalidades como Mike Cannon-Brookes en Terra.do, lo que subraya la creciente importancia de la sostenibilidad en el mercado laboral. </p><h4 class="big-check">Destacarás ante los consumidores</h4><p> Según un estudio realizado por Republic of Everyone (ahora parte de South Pole), el 78% de los encuestados tuvieron en cuenta las acciones sociales y ambientales de una marca al realizar una compra. Los consumidores están cada vez más concienciados con el medio ambiente y respaldan a aquellas marcas que están comprometidas con la lucha climática.</p><h4 class="big-check">Serás el proveedor preferido</h4><p> Las empresas que trabajan hacia las cero emisiones netas están examinando detenidamente sus cadenas de suministro. Los datos de CDP muestran que más de 330 corporaciones multinacionales, con un poder de compra que supera los 6.4 billones de dólares estadounidenses, instan a sus proveedores a reportar datos sobre el clima. </p><h4 class="big-check">Serás una mejor opción para inversores y socios</h4><p> La comunidad financiera se enfrenta a una presión significativa para utilizar su influencia en impulsar la acción climática. La comunidad financiera se enfrenta a una importante presión para que utilice su influencia para impulsar la acción por el clima. El 80% de los inversores mundiales considera que la gestión de los riesgos medioambientales, sociales y de gobernanza (ESG, por sus siglas en inglés) de una empresa es fundamental en su proceso de toma de decisiones de inversión. </p><h4 class="big-check">Te adelantarás a la normativa</h4><p> Aunque existen muchas razones para hablar de la acción climática de forma voluntaria, el reporte de información relacionada con el clima se está convirtiendo en un requisito obligatorio en países de todo el mundo. Por ejemplo, tanto la Directiva sobre Informes de Sostenibilidad Corporativa (CSRD) de la Unión Europea como la divulgación financiera obligatoria relacionada con el clima para las empresas australianas entrarán en vigor en 2024. </p> </div> </div> </div> <div class="featured-slider block-margin-top-- block-margin-bottom--extra-large"> <div class="featured-slider__divider" data-aos="growline" data-aos-delay="500" data-aos-once="true"></div> </div> <div class="cards-block-highlight cards-block-highlight--colored-grid block-margin-top-- block-margin-bottom--" data-controller="blocks/triplet-highlight"> <div class="title-block block-margin-top-- block-margin-bottom--"> <div data-aos="fade-up" data-aos-once="true" data-aos-delay="500"> <h2>¿Cómo lograr una comunicación efectiva?</h2> <p>La comunicación climática efectiva tiene como objetivo inspirar, liderar, involucrar y tener un impacto duradero. Aquí te dejamos tres principios que pueden orientarte hacia su logro , ya seas un líder o un principiante en materia de acción climática:</p> <div class="title-block__cta"> </div> </div> </div> <div class="cards-block-highlight__wrapper"> <div class="cards-block-highlight__cards cards-block-highlight__cards--3"> <div class="cards-block-highlight__card bg--primary" data-role="card" data-card="0"> <div class="cards-block-highlight__card-header" data-action="toogle-card"> <div class="cards-block-highlight__card-icon"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="240.487" height="238.686" viewBox="0 0 240.487 238.686"><defs><clipPath id="a"><rect width="240.487" height="238.686" fill="none"></rect></clipPath></defs><g clip-path="url(#a)"><path d="M19.732,206.894a5,5,0,0,1-5-5V5a5,5,0,0,1,5-5H136.653a5,5,0,0,1,3.535,1.464L185.553,46.83a4.994,4.994,0,0,1,1.465,3.535V86.24a5,5,0,0,1-10,0v-33.8L134.582,10H24.732V201.894a5,5,0,0,1-5,5" fill="#fff"></path><path d="M165.01,238.686H21.46A21.484,21.484,0,0,1,0,217.226V204.233a5,5,0,0,1,5-5H148a5,5,0,0,1,5,5v12.445a12.008,12.008,0,0,0,24.017,0v-69.5a5,5,0,0,1,10,0v69.5a22.033,22.033,0,0,1-22.009,22.008M10,209.233v7.993a11.472,11.472,0,0,0,11.46,11.46H146.574A21.873,21.873,0,0,1,143,216.678v-7.445Z" fill="#fff"></path><path d="M63.46,93.014h0a5,5,0,0,1-3.536-1.464L44.491,76.116a5,5,0,0,1,7.073-7.071l11.9,11.9L90.792,53.611a5,5,0,1,1,7.07,7.071L67,91.55a5,5,0,0,1-3.535,1.464" fill="#fff"></path><path d="M63.46,137.874h0a5,5,0,0,1-3.536-1.465L44.491,120.976a5,5,0,0,1,7.073-7.071l11.9,11.9L90.792,98.471a5,5,0,1,1,7.07,7.071L67,136.409a4.993,4.993,0,0,1-3.535,1.465" fill="#fff"></path><path d="M63.46,179.382h0a5,5,0,0,1-3.536-1.465L44.491,162.484a5,5,0,0,1,7.073-7.071l11.9,11.9L90.792,139.98a5,5,0,1,1,7.07,7.07L67,177.917a4.993,4.993,0,0,1-3.535,1.465" fill="#fff"></path><path d="M182.019,56.534H136.654a5,5,0,0,1-5-5V5a5,5,0,0,1,10,0V46.534h40.365a5,5,0,0,1,0,10" fill="#fff"></path><path d="M161.791,172.637a4.986,4.986,0,0,1-3.535-1.465l-30.089-30.088a5,5,0,0,1-.015-7.056l67.067-67.64a26.3,26.3,0,0,1,18.746-7.835h.058a26.478,26.478,0,0,1,18.721,45.2l-67.418,67.417a4.984,4.984,0,0,1-3.535,1.465m-23.033-35.1,23.033,23.031,63.883-63.882a16.478,16.478,0,0,0-11.651-28.13h-.036a16.362,16.362,0,0,0-11.666,4.876Z" fill="#fff"></path><path d="M222.823,111.6a4.983,4.983,0,0,1-3.535-1.464L190.369,81.22a5,5,0,0,1,7.07-7.071l28.919,28.919a5,5,0,0,1-3.535,8.536" fill="#fff"></path><path d="M122.622,180.47a5,5,0,0,1-4.862-6.164l9.08-37.922a5,5,0,1,1,9.724,2.328L129.3,169.034l31.505-6.3a5,5,0,1,1,1.961,9.806L123.6,180.373a5.009,5.009,0,0,1-.98.1" fill="#fff"></path></g></svg> </div> <div class="cards-block-highlight__card-title"> Autenticidad </div> <a href="#" class="cards-block-highlight__card-toggle"> <span><svg width="18px" height="18px" viewBox="0 0 18 18" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <g id="styles" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <g id="DS-icons" transform="translate(-553.000000, -216.000000)" fill="#002145" fill-rule="nonzero"> <g id="ico/plus" transform="translate(553.000000, 216.000000)"> <path d="M8.34824258,16.8275141 C8.51323416,16.9925056 8.70886704,17.0750014 8.93514121,17.0750014 C9.16141538,17.0750014 9.35704826,16.9925056 9.52203984,16.8275141 C9.68703142,16.6625225 9.76952721,16.4668896 9.76952721,16.2406154 L9.76952721,9.83013636 L16.1800063,9.83013636 C16.3497119,9.84899254 16.5052754,9.82542232 16.6466968,9.75942569 C16.7881181,9.69342905 16.9012552,9.58972006 16.986108,9.4482987 C17.0709608,9.30687735 17.1133872,9.1560279 17.1133872,8.99575036 C17.1133872,8.83547282 17.0709608,8.68462338 16.986108,8.54320202 C16.9012552,8.40178067 16.7881181,8.29807167 16.6466968,8.23207504 C16.5052754,8.16607841 16.3497119,8.14250818 16.1800063,8.16136436 L9.76952721,8.16136436 L9.76952721,1.75088529 C9.74124294,1.53403921 9.64931906,1.35726252 9.49375557,1.22055521 C9.33819207,1.0838479 9.15198729,1.01549424 8.93514121,1.01549424 C8.71829513,1.01549424 8.53209034,1.0838479 8.37652685,1.22055521 C8.22096336,1.35726252 8.12903948,1.53403921 8.10075521,1.75088529 L8.10075521,8.16136436 L1.69027614,8.16136436 C1.46400197,8.16136436 1.26836909,8.24386015 1.10337751,8.40885173 C0.93838593,8.57384332 0.855890139,8.76947619 0.855890139,8.99575036 C0.855890139,9.22202453 0.93838593,9.41765741 1.10337751,9.58264899 C1.26836909,9.74764057 1.46400197,9.83013636 1.69027614,9.83013636 L8.10075521,9.83013636 L8.10075521,16.2406154 C8.10075521,16.4668896 8.183251,16.6625225 8.34824258,16.8275141 Z" id="plus"></path> </g> </g> </g> </svg> </span> <span><svg width="18px" height="18px" viewBox="0 0 18 18" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <g id="ico/minus" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <path d="M16.1800063,9.83013636 C16.3497119,9.84899254 16.5052754,9.82542232 16.6466968,9.75942569 C16.7881181,9.69342905 16.9012552,9.58972006 16.986108,9.4482987 C17.0709608,9.30687735 17.1133872,9.1560279 17.1133872,8.99575036 C17.1133872,8.83547282 17.0709608,8.68462338 16.986108,8.54320202 C16.9012552,8.40178067 16.7881181,8.29807167 16.6466968,8.23207504 C16.5052754,8.16607841 16.3497119,8.14250818 16.1800063,8.16136436 L1.69027614,8.16136436 C1.46400197,8.16136436 1.26836909,8.24386015 1.10337751,8.40885173 C0.93838593,8.57384332 0.855890139,8.76947619 0.855890139,8.99575036 C0.855890139,9.22202453 0.93838593,9.41765741 1.10337751,9.58264899 C1.26836909,9.74764057 1.46400197,9.83013636 1.69027614,9.83013636 L16.1800063,9.83013636 Z" id="plus" fill="#002145" fill-rule="nonzero"></path> </g> </svg> </span> </a> </div> <div class="cards-block-highlight__card-content-box" data-role="shutter"> <div class="cards-block-highlight__card-content rich-content"> <p>Comienza con un propósito: ¿por qué estás adoptando medidas contra el cambio climático?</p><p>El porqué de la estrategia climática de una empresa representa su narrativa y actúa como brújula. Garantiza la coherencia con los valores fundamentales de la empresa a la hora de articular los esfuerzos públicamente. Mantenerse fiel al "porqué" ayuda a mantener la integridad de la comunicación, evitando exageraciones sobre el clima.</p> </div> </div> </div> <div class="cards-block-highlight__card bg--orange" data-role="card" data-card="1"> <div class="cards-block-highlight__card-header" data-action="toogle-card"> <div class="cards-block-highlight__card-icon"> <?xml version="1.0" encoding="utf-8"?><svg version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 82.1 122.88" style="enable-background:new 0 0 82.1 122.88" xml:space="preserve"><style type="text/css">.st0{fill-rule:evenodd;clip-rule:evenodd;}</style><g><path class="st0" d="M19.62,0h50.2l-17.5,33.88L82.1,34.4L9.53,122.88l13.96-58.21L0,64.67L19.62,0L19.62,0L19.62,0z M13.92,53.48 l14.65-41.7h22.75L39.49,43.53l17.85,0.3L27.31,88.79l8.95-35.31L13.92,53.48L13.92,53.48L13.92,53.48z"/></g></svg> </div> <div class="cards-block-highlight__card-title"> Impacto </div> <a href="#" class="cards-block-highlight__card-toggle"> <span><svg width="18px" height="18px" viewBox="0 0 18 18" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <g id="styles" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <g id="DS-icons" transform="translate(-553.000000, -216.000000)" fill="#002145" fill-rule="nonzero"> <g id="ico/plus" transform="translate(553.000000, 216.000000)"> <path d="M8.34824258,16.8275141 C8.51323416,16.9925056 8.70886704,17.0750014 8.93514121,17.0750014 C9.16141538,17.0750014 9.35704826,16.9925056 9.52203984,16.8275141 C9.68703142,16.6625225 9.76952721,16.4668896 9.76952721,16.2406154 L9.76952721,9.83013636 L16.1800063,9.83013636 C16.3497119,9.84899254 16.5052754,9.82542232 16.6466968,9.75942569 C16.7881181,9.69342905 16.9012552,9.58972006 16.986108,9.4482987 C17.0709608,9.30687735 17.1133872,9.1560279 17.1133872,8.99575036 C17.1133872,8.83547282 17.0709608,8.68462338 16.986108,8.54320202 C16.9012552,8.40178067 16.7881181,8.29807167 16.6466968,8.23207504 C16.5052754,8.16607841 16.3497119,8.14250818 16.1800063,8.16136436 L9.76952721,8.16136436 L9.76952721,1.75088529 C9.74124294,1.53403921 9.64931906,1.35726252 9.49375557,1.22055521 C9.33819207,1.0838479 9.15198729,1.01549424 8.93514121,1.01549424 C8.71829513,1.01549424 8.53209034,1.0838479 8.37652685,1.22055521 C8.22096336,1.35726252 8.12903948,1.53403921 8.10075521,1.75088529 L8.10075521,8.16136436 L1.69027614,8.16136436 C1.46400197,8.16136436 1.26836909,8.24386015 1.10337751,8.40885173 C0.93838593,8.57384332 0.855890139,8.76947619 0.855890139,8.99575036 C0.855890139,9.22202453 0.93838593,9.41765741 1.10337751,9.58264899 C1.26836909,9.74764057 1.46400197,9.83013636 1.69027614,9.83013636 L8.10075521,9.83013636 L8.10075521,16.2406154 C8.10075521,16.4668896 8.183251,16.6625225 8.34824258,16.8275141 Z" id="plus"></path> </g> </g> </g> </svg> </span> <span><svg width="18px" height="18px" viewBox="0 0 18 18" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <g id="ico/minus" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <path d="M16.1800063,9.83013636 C16.3497119,9.84899254 16.5052754,9.82542232 16.6466968,9.75942569 C16.7881181,9.69342905 16.9012552,9.58972006 16.986108,9.4482987 C17.0709608,9.30687735 17.1133872,9.1560279 17.1133872,8.99575036 C17.1133872,8.83547282 17.0709608,8.68462338 16.986108,8.54320202 C16.9012552,8.40178067 16.7881181,8.29807167 16.6466968,8.23207504 C16.5052754,8.16607841 16.3497119,8.14250818 16.1800063,8.16136436 L1.69027614,8.16136436 C1.46400197,8.16136436 1.26836909,8.24386015 1.10337751,8.40885173 C0.93838593,8.57384332 0.855890139,8.76947619 0.855890139,8.99575036 C0.855890139,9.22202453 0.93838593,9.41765741 1.10337751,9.58264899 C1.26836909,9.74764057 1.46400197,9.83013636 1.69027614,9.83013636 L16.1800063,9.83013636 Z" id="plus" fill="#002145" fill-rule="nonzero"></path> </g> </svg> </span> </a> </div> <div class="cards-block-highlight__card-content-box" data-role="shutter"> <div class="cards-block-highlight__card-content rich-content"> <p>Asegúrate de marcar una diferencia significativa.</p><p>Céntrate en las acciones que tengan mayor impacto. Aunque es importante ocuparse de las pequeñas cosas, como el reciclaje interno o el cambio al papel reciclado, esas iniciativas no deben distraerte de la necesidad de asignar recursos significativos a cosas que generen un mayor impacto, como el cambio a energías renovables o la reducción de los viajes corporativos. Centrar tus comunicaciones en estos pasos más impactantes garantiza que tu mensaje se alinee con las acciones que realmente importan.</p> </div> </div> </div> <div class="cards-block-highlight__card bg--vivid-blue" data-role="card" data-card="2"> <div class="cards-block-highlight__card-header" data-action="toogle-card"> <div class="cards-block-highlight__card-icon"> <svg id="Layer_1" data-name="Layer 1" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 122.88 68.3"><title>visual-inspection</title><path d="M1.1,31.27A106.12,106.12,0,0,1,11.39,20.42C25.76,7.34,42.08.36,59,0S93,5.93,109.29,19.32a121.64,121.64,0,0,1,12.53,12,4.08,4.08,0,0,1,.25,5.18,80.29,80.29,0,0,1-15.36,16.4q-2.14,1.71-4.37,3.23l-5.73-6c1.71-1.11,3.39-2.33,5-3.64a70.31,70.31,0,0,0,11.88-12.15,112.51,112.51,0,0,0-9.39-8.75C89.44,13.5,74,7.83,59.12,8.14S29.77,14.71,16.87,26.45a96.58,96.58,0,0,0-7.48,7.63A80.69,80.69,0,0,0,23.88,47.29,67.91,67.91,0,0,0,63.4,60.17c1,0,2.07,0,3.1-.09l7.18,7.41a70.35,70.35,0,0,1-10.25.81A76,76,0,0,1,19.19,54,89.55,89.55,0,0,1,.88,36.58a4.07,4.07,0,0,1,.22-5.31ZM62.8,11.91a22,22,0,0,1,21,28.22,21.56,21.56,0,0,1-2.23,5L94.33,58.67a1,1,0,0,1-.06,1.48L88,65.85a1,1,0,0,1-1.48-.07L74.2,52.62a22,22,0,0,1-19.79,1.53,22,22,0,0,1-7.12-4.77l0-.05a22,22,0,0,1,7.17-35.75,21.77,21.77,0,0,1,8.39-1.67Zm12.39,9.56a17.64,17.64,0,0,0-5.69-3.8l0,0a17.66,17.66,0,0,0-13.35,0,17.82,17.82,0,0,0-5.68,3.8,17.52,17.52,0,0,0-3.8,5.7l0,0a17.62,17.62,0,0,0-1.3,6.64,17.51,17.51,0,0,0,5.13,12.39,17.51,17.51,0,0,0,24.77,0,17.51,17.51,0,0,0,5.13-12.39A17.25,17.25,0,0,0,79,27.17a17.52,17.52,0,0,0-3.8-5.7ZM59.32,22.7a7.4,7.4,0,1,1-7.39,7.39,7.39,7.39,0,0,1,7.39-7.39Z"/></svg> </div> <div class="cards-block-highlight__card-title"> Transparencia </div> <a href="#" class="cards-block-highlight__card-toggle"> <span><svg width="18px" height="18px" viewBox="0 0 18 18" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <g id="styles" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <g id="DS-icons" transform="translate(-553.000000, -216.000000)" fill="#002145" fill-rule="nonzero"> <g id="ico/plus" transform="translate(553.000000, 216.000000)"> <path d="M8.34824258,16.8275141 C8.51323416,16.9925056 8.70886704,17.0750014 8.93514121,17.0750014 C9.16141538,17.0750014 9.35704826,16.9925056 9.52203984,16.8275141 C9.68703142,16.6625225 9.76952721,16.4668896 9.76952721,16.2406154 L9.76952721,9.83013636 L16.1800063,9.83013636 C16.3497119,9.84899254 16.5052754,9.82542232 16.6466968,9.75942569 C16.7881181,9.69342905 16.9012552,9.58972006 16.986108,9.4482987 C17.0709608,9.30687735 17.1133872,9.1560279 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</svg> </span> <span><svg width="18px" height="18px" viewBox="0 0 18 18" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <g id="ico/minus" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <path d="M16.1800063,9.83013636 C16.3497119,9.84899254 16.5052754,9.82542232 16.6466968,9.75942569 C16.7881181,9.69342905 16.9012552,9.58972006 16.986108,9.4482987 C17.0709608,9.30687735 17.1133872,9.1560279 17.1133872,8.99575036 C17.1133872,8.83547282 17.0709608,8.68462338 16.986108,8.54320202 C16.9012552,8.40178067 16.7881181,8.29807167 16.6466968,8.23207504 C16.5052754,8.16607841 16.3497119,8.14250818 16.1800063,8.16136436 L1.69027614,8.16136436 C1.46400197,8.16136436 1.26836909,8.24386015 1.10337751,8.40885173 C0.93838593,8.57384332 0.855890139,8.76947619 0.855890139,8.99575036 C0.855890139,9.22202453 0.93838593,9.41765741 1.10337751,9.58264899 C1.26836909,9.74764057 1.46400197,9.83013636 1.69027614,9.83013636 L16.1800063,9.83013636 Z" id="plus" fill="#002145" fill-rule="nonzero"></path> </g> </svg> </span> </a> </div> <div class="cards-block-highlight__card-content-box" data-role="shutter"> <div class="cards-block-highlight__card-content rich-content"> <p>Sé honesto, cuenta toda la historia (no solo los aspectos positivos) y no escatimes en detalles.</p><p>Al contar toda la historia, incluyendo tanto los éxitos como los no tan éxitos, te asegurarás de que tu comunicación no sea engañosa. Asegúrate de no dejar espacio para suposiciones o confusiones al proporcionar detalles completos y ofrecer datos que respalden tus afirmaciones. Sé lo más transparente posible al comunicar tu trayectoria climática y reconoce, si es necesario, dónde has cometido errores y por qué has obtenido resultados diferentes a lo esperado. Ser humilde y permitir que otros aprendan de tus errores contribuye enormemente a la creación de un futuro sostenible.</p> </div> </div> </div> </div> <div class="cards-block-highlight__cta"> </div> </div> </div> <div class="featured-slider block-margin-top-- block-margin-bottom--large"> <div class="featured-slider__divider" data-aos="growline" data-aos-delay="500" data-aos-once="true"></div> </div> <div class="related-stories block-margin-top-- block-margin-bottom--" data-controller="blocks/related-stories"> <div class="related-stories__divider" data-aos="growline" data-aos-delay="500" data-aos-once="true"></div> <div class="related-stories__container-title" data-aos="fade-up" data-aos-delay="1000" data-aos-once="true"> <h2> Leer más </h2> </div> <div class="related-stories__viewport"> <div class="related-stories__container" data-role="slider" data-aos="fade-up" data-aos-delay="500" data-aos-once="true"> <div class="related-stories__slide" data-role="slide" data-id="0"> <div 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