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href="//analytics.google.com/analytics/web/" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Tab: Analytics" track-name="analytics" data-category="Site-Wide Custom Events" data-label="Responsive Tab: Analytics" track-type="globalNav" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Analytics </span> </a> </li> <li class="devsite-nav-item"> <a href="//marketingplatform.google.com/about/" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Tab: Marketing Platform" track-name="marketing platform" data-category="Site-Wide Custom Events" data-label="Responsive Tab: Marketing Platform" track-type="globalNav" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Marketing Platform </span> </a> </li> <li class="devsite-nav-item"> <a href="//blog.google/products/marketingplatform/analytics/" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Tab: Blog" track-name="blog" data-category="Site-Wide Custom Events" data-label="Responsive Tab: Blog" track-type="globalNav" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Blog </span> </a> </li> <li class="devsite-nav-item"> <a href="//support.google.com/analytics/answer/14906673" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Tab: Discord" track-name="discord" data-category="Site-Wide Custom Events" data-label="Responsive Tab: Discord" track-type="globalNav" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Discord </span> </a> </li> </ul> </div> </div> </nav> </devsite-book-nav> <section id="gc-wrapper"> <main role="main" class="devsite-main-content" > <div class="devsite-sidebar"> <div class="devsite-sidebar-content"> <devsite-toc class="devsite-nav" role="navigation" aria-label="On this page" depth="2" scrollbars disabled></devsite-toc> <devsite-recommendations-sidebar class="nocontent devsite-nav"> </devsite-recommendations-sidebar> </div> </div> <devsite-content> <article class="devsite-article"><style> /* Styles inlined from /analytics/css/sublanding.css */ /* Enlarges the top header */ h1 { font-size: 44px; line-height: 52px; } /* Hides the search bar at the top of the page */ .devsite-search-form { display: none; } /* Removes padding between rows */ .devsite-landing-row { padding: 0; } /* Hides the "Google Developers" footer */ .devsite-footer-utility { display: none; } /* Controls the width of each section description */ .section-description { width: 1000px; } @media screen and (max-width:1000px) { .section-description { width: 100%; } } /* Styles the feedback section */ .feedback-section { padding-bottom: 60px; padding-top: 40px; } /* Sets the style for the search box */ .search-input { border: 1px solid white; width: 600px; padding: 8px 8px 8px 40px; border-radius: 8px; } .search-icon { position: absolute; left: 14px; top: 50%; transform: translateY(-50%); color: #757575; pointer-events: none; background-color: white; padding: 8px; border-radius: 6px 0 0 6px; } .search-input:focus { outline: none; } /* Resizes the "Was this help?" feedback text */ devsite-thumb-rating .devsite-thumb-label { font-size: 18px; padding-bottom: 4px; } /* Resizes the feedback button text */ .send-feedback-btn { font-size: 16px; } /* Resizes the feedback thumb buttons */ devsite-thumb-rating .devsite-thumb-icon { flex: none; height: 26px; width: 26px; } </style> <div class="devsite-article-meta nocontent" role="navigation"> <ul class="devsite-breadcrumb-list" aria-label="Breadcrumb"> <li class="devsite-breadcrumb-item "> <a href="https://developers.google.com/" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="1" track-type="globalNav" track-name="breadcrumb" track-metadata-position="1" track-metadata-eventdetail="" > Home </a> </li> <li class="devsite-breadcrumb-item "> <div class="devsite-breadcrumb-guillemet material-icons" aria-hidden="true"></div> <a href="https://developers.google.com/products" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="2" track-type="globalNav" track-name="breadcrumb" track-metadata-position="2" track-metadata-eventdetail="" > Products </a> </li> <li class="devsite-breadcrumb-item "> <div class="devsite-breadcrumb-guillemet material-icons" aria-hidden="true"></div> <a href="https://developers.google.com/analytics" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="3" track-type="globalNav" track-name="breadcrumb" track-metadata-position="3" track-metadata-eventdetail="Google Analytics" > Google Analytics </a> </li> </ul> </div> <devsite-feedback position="header" project-name="Google Analytics" product-id="69256" bucket="google-analytics-4" context="" version="t-devsite-webserver-20241114-r00-rc02.464922260396498922" data-label="Send Feedback Button" track-type="feedback" track-name="sendFeedbackLink" track-metadata-position="header" class="nocontent" disable-product-feedback project-icon="//www.gstatic.com/analytics-suite/header/suite/v2/ic_analytics.svg" project-support-url="https://developers.google.com/analytics/help" > <button> Send feedback </button> </devsite-feedback> <devsite-feature-tooltip ack-key="AckCollectionsBookmarkTooltipDismiss" analytics-category="Site-Wide Custom Events" analytics-action-show="Callout Profile displayed" analytics-action-close="Callout Profile dismissed" analytics-label="Create Collection Callout" class="devsite-page-bookmark-tooltip nocontent" dismiss-button="true" id="devsite-collections-dropdown" dismiss-button-text="Dismiss" close-button-text="Got it"> <devsite-bookmark></devsite-bookmark> <span slot="popout-heading"> Stay organized with collections </span> <span slot="popout-contents"> Save and categorize content based on your preferences. </span> </devsite-feature-tooltip> <devsite-toc class="devsite-nav" depth="2" devsite-toc-embedded disabled> </devsite-toc> <div class="devsite-article-body clearfix "> <section class="devsite-landing-row devsite-landing-row-1-up devsite-landing-row-50 devsite-landing-row-marquee" header-position="top" > <div class="devsite-landing-row-inner"> <div class="devsite-landing-row-group"> <div class="devsite-landing-row-item" description-position="bottom" > <div class="devsite-landing-row-item-media "> <figure class="devsite-landing-row-item-image"> <picture> <img alt="" src="https://developers.google.com/static/analytics/images/landing-page/Rectangular-16x9/E02877824-GMP-Google-Analytics-Help-Center-Assets-Apr23-Graphic-3.1@300x.svg" srcset="https://developers.google.com/static/analytics/images/landing-page/Rectangular-16x9/E02877824-GMP-Google-Analytics-Help-Center-Assets-Apr23-Graphic-3.1@300x.svg" sizes="(max-width: 600px) 100vw, (max-width: 840px) 50vw, 708px" fetchpriority="high"> </picture> </figure> </div> <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <div class="devsite-landing-row-item-description-content"> <h1 id="analytics-for-marketing-specialists-and-digital-analysts" data-text="Analytics for marketing specialists and digital analysts" tabindex="-1">Analytics for marketing specialists and digital analysts</h1> <p>This guide is for marketers and data analysts who are already familiar with digital marketing and want to explore how to set up and use Google Analytics, including advanced features and capabilities across different specializations.</p> <div class="devsite-landing-row-item-buttons"> <a href="#step-1:-begin-to-collect-data"><button class="button button-primary">Get started</button></a> <a href="/analytics/learn"><button class="button">Return home</button></a> </div> </div> </div> </div> </div> </div> </div> </section> <section class="devsite-landing-row devsite-landing-row-1-up devsite-landing-row-cards" header-position="top" > <div class="devsite-landing-row-inner"> <div class="devsite-landing-row-html"> <h2 id="step-1:-begin-to-collect-data" data-text="Step 1: Begin to collect data" tabindex="-1">Step 1: Begin to collect data</h2> <p class="section-description">In this section, you will learn to set up a property on your website or app, use events to collect more data, set up conversions for the actions that are valuable to your business, and tag your URLs to attribute conversions properly.</p> </div> </div> </section> <section class="devsite-landing-row devsite-landing-row-3-up devsite-landing-row-cards" header-position="top" > <div class="devsite-landing-row-inner"> <div class="devsite-landing-row-group"> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom" > <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <div class="devsite-landing-row-item-labels"> <span class=" " >Part 1</span> </div> <h3 id="set-up-a-property" data-text="Set up a property" class="hide-from-toc no-link" tabindex="0"> <a href="https://support.google.com/analytics/answer/9304153" target="_blank" > Set up a property </a> </h3> <div class="devsite-landing-row-item-description-content"> Discover how to set up Google Analytics for your website or app by creating a Google Analytics 4 property, adding a data stream, and adding your Google Analytics code. </div> <div class="devsite-landing-row-item-buttons"> <a href="https://support.google.com/analytics/answer/9304153" class="button button-white " target="_blank" >Read more</a> <a href="https://support.google.com/analytics/topic/10985992" class="button button-white " target="_blank" >Learn about rollup and subproperties (360)</a> <a href="https://www.youtube.com/watch?v=UuE37-MM1ws" class="button button-white " target="_blank" >Watch a video</a> <a href="https://analytics.google.com/analytics/web/?gastartflowid=9351285" class="button button-white " target="_blank" >Take a tour</a> </div> </div> </div> </div> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom" > <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <div class="devsite-landing-row-item-labels"> <span class=" " >Part 2</span> </div> <h3 id="understand-events" data-text="Understand events" class="hide-from-toc no-link" tabindex="0"> <a href="https://support.google.com/analytics/answer/9322688" target="_blank" > Understand events </a> </h3> <div class="devsite-landing-row-item-description-content"> Learn about Google Analytics events including the different types of events, how they are grouped together, and implementation steps. </div> <div class="devsite-landing-row-item-buttons"> <a href="https://support.google.com/analytics/answer/9322688" class="button button-white " target="_blank" >Read more</a> <a href="https://www.youtube.com/watch?v=PEPb3uaVILk&list=PLI5YfMzCfRtZ4bHJJDl_IJejxMwZFiBwz&index=3" class="button button-white " target="_blank" >Watch a video</a> </div> </div> </div> </div> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom" > <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <div class="devsite-landing-row-item-labels"> <span class=" " >Part 3</span> </div> <h3 id="set-up-a-conversion" data-text="Set up a conversion" class="hide-from-toc no-link" tabindex="0"> <a href="https://support.google.com/analytics/answer/13128484" target="_blank" > Set up a conversion </a> </h3> <div class="devsite-landing-row-item-description-content"> Gain insights into the actions that are most important to your business by marking important actions as conversions and then using that data to improve your marketing efforts. </div> <div class="devsite-landing-row-item-buttons"> <a href="https://support.google.com/analytics/answer/13128484" class="button button-white " target="_blank" >Read more</a> <a href="https://youtu.be/47mpnwPQ10I" class="button button-white " target="_blank" >Watch a video</a> </div> </div> </div> </div> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom" > <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <div class="devsite-landing-row-item-labels"> <span class=" " >Part 4</span> </div> <h3 id="activate-google-signals" data-text="Activate Google signals" class="hide-from-toc no-link" tabindex="0"> <a href="https://support.google.com/analytics/answer/9445345" target="_blank" > Activate Google signals </a> </h3> <div class="devsite-landing-row-item-description-content"> Activate Google signals to get session data from sites and apps that Google associates with users who have signed in to their Google accounts and who have turned on Ads Personalization. </div> <div class="devsite-landing-row-item-buttons"> <a href="https://support.google.com/analytics/answer/9445345" class="button button-white " target="_blank" >Read more</a> </div> </div> </div> </div> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom" > <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <div class="devsite-landing-row-item-labels"> <span class=" " background="google-blue" >Advanced topic</span> </div> <h3 id="send-a-user-id" data-text="Send a user ID" class="hide-from-toc no-link" tabindex="0"> <a href="https://support.google.com/analytics/answer/9213390" target="_blank" > Send a user ID </a> </h3> <div class="devsite-landing-row-item-description-content"> Send user IDs generated by your business to your Analytics property. The User-ID feature lets you associate your own identifiers with individual users so you can connect their behavior across different sessions and on various devices and platforms. </div> <div class="devsite-landing-row-item-buttons"> <a href="https://support.google.com/analytics/answer/9213390" class="button button-white " target="_blank" >Read more</a> </div> </div> </div> </div> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom" > <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <div class="devsite-landing-row-item-labels"> <span class=" " background="google-blue" >Advanced topic</span> </div> <h3 id="import-external-data" data-text="Import external data" class="hide-from-toc no-link" tabindex="0"> <a href="https://support.google.com/analytics/answer/10071301" target="_blank" > Import external data </a> </h3> <div class="devsite-landing-row-item-description-content"> Upload data from external sources and join it with your Analytics data. You can export those CSV files from an offline business tool like your CRM or CMS system, or for smaller amounts of data, you can create the files manually in a text editor or spreadsheet. </div> <div class="devsite-landing-row-item-buttons"> <a href="https://support.google.com/analytics/answer/10071301" class="button button-white " target="_blank" >Read more</a> </div> </div> </div> </div> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom" > <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <div class="devsite-landing-row-item-labels"> <span class=" " background="google-blue" >Advanced topic</span> </div> <h3 id="collect-offline-data-measurement-protocol" data-text="Collect offline data Measurement Protocol" class="hide-from-toc no-link" tabindex="0"> <a href="https://developers.google.com/analytics/devguides/collection/protocol/ga4" target="_blank" > Collect offline data Measurement Protocol </a> </h3> <div class="devsite-landing-row-item-description-content"> Enhance the data in your web and app streams by sending events directly to Google Analytics servers via HTTP requests. Notably, this makes it easy to measure interactions that happen server-to-server and offline. </div> <div class="devsite-landing-row-item-buttons"> <a href="https://developers.google.com/analytics/devguides/collection/protocol/ga4" class="button button-white " target="_blank" >Read more</a> </div> </div> </div> </div> </div> </div> </section> <section class="devsite-landing-row devsite-landing-row-1-up devsite-landing-row-cards" header-position="top" > <div class="devsite-landing-row-inner"> <div class="devsite-landing-row-html"> <h2 id="step-2:-enhance-your-advertising" data-text="Step 2: Enhance your advertising" tabindex="-1">Step 2: Enhance your advertising</h2> <p class="section-description">In this section, you will learn how to link your Google Ads account to your Analytics property to see the entire customer cycle, from how users interact with your marketing to how they finally complete the goals you’ve set for them on your site or app.</p> </div> </div> </section> <section class="devsite-landing-row devsite-landing-row-3-up devsite-landing-row-cards" header-position="top" > <div class="devsite-landing-row-inner"> <div class="devsite-landing-row-group"> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom" > <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <div class="devsite-landing-row-item-labels"> <span class=" " >Part 1</span> </div> <h3 id="connect-your-ad-accounts" data-text="Connect your ad accounts" class="hide-from-toc no-link" tabindex="0"> <a href="https://support.google.com/analytics/answer/9379420" target="_blank" > Connect your ad accounts </a> </h3> <div class="devsite-landing-row-item-description-content"> Discover how to link your Google Ad account to a Google Analytics property to see the full customer cycle, from first interaction to goal completion. </div> <div class="devsite-landing-row-item-buttons"> <a href="https://support.google.com/analytics/answer/9379420" class="button button-white " target="_blank" >Link Google Ads</a> <a href="https://support.google.com/analytics/answer/10439659" class="button button-white " target="_blank" >Link Display & Video 360</a> <a href="https://support.google.com/analytics/answer/11085214" class="button button-white " target="_blank" >Link Search Ads 360</a> <a href="https://analytics.google.com/analytics/web/?gastartflowid=13052161" class="button button-white " target="_blank" >Take a tour (Admin access required)</a> </div> </div> </div> </div> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom" > <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <div class="devsite-landing-row-item-labels"> <span class=" " >Part 2</span> </div> <h3 id="tag-your-urls" data-text="Tag your URLs" class="hide-from-toc no-link" tabindex="0"> <a href="https://support.google.com/analytics/answer/10917952" target="_blank" > Tag your URLs </a> </h3> <div class="devsite-landing-row-item-description-content"> Discover how to use the URL builder in Google Analytics to add UTM parameters in order to identify the campaigns that refer traffic. </div> <div class="devsite-landing-row-item-buttons"> <a href="https://support.google.com/analytics/answer/10917952" class="button button-white " target="_blank" >Use the URL builder</a> <a href="https://support.google.com/analytics/answer/10723328" class="button button-white " target="_blank" >Use Google Ads auto-tagging</a> </div> </div> </div> </div> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom" > <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <div class="devsite-landing-row-item-labels"> <span class=" " >Part 3</span> </div> <h3 id="create-and-use-audiences" data-text="Create and use audiences" class="hide-from-toc no-link" tabindex="0"> <a href="https://support.google.com/analytics/answer/12799087" target="_blank" > Create and use audiences </a> </h3> <div class="devsite-landing-row-item-description-content"> Explore how you can use audiences to segment your users in the ways that are important to your business. You can share audiences with the advertising products you use, like Google Ads, so you can market to specific groups of users. </div> <div class="devsite-landing-row-item-buttons"> <a href="https://support.google.com/analytics/answer/12799087" class="button button-white " target="_blank" >Understand audiences</a> <a href="https://support.google.com/analytics/answer/9267572" class="button button-white " target="_blank" >Create audiences</a> <a href="https://www.youtube.com/watch?v=TzvXmwO5Qq0" class="button button-white " target="_blank" >Watch a video</a> <a href="https://support.google.com/analytics/answer/12799863" class="button button-white " target="_blank" >See audience examples</a> <a href="https://support.google.com/analytics/answer/12800258" class="button button-white " target="_blank" >Share audiences with Ads</a> </div> </div> </div> </div> </div> </div> </section> <section class="devsite-landing-row devsite-landing-row-1-up devsite-landing-row-cards" header-position="top" > <div class="devsite-landing-row-inner"> <div class="devsite-landing-row-html"> <h2 id="step-3:-visualize-your-data" data-text="Step 3: Visualize your data" tabindex="-1">Step 3: Visualize your data</h2> <p class="section-description">Google Analytics collects data from your websites and apps to create reports that provide insights into your business. In this section, you will learn to see the data you've collected in the available reports, how to customize reports, and how to use more advanced tools to access the data.</p> </div> </div> </section> <section class="devsite-landing-row devsite-landing-row-3-up devsite-landing-row-cards" header-position="top" > <div class="devsite-landing-row-inner"> <div class="devsite-landing-row-group"> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom" > <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <div class="devsite-landing-row-item-labels"> <span class=" " >Part 1</span> </div> <h3 id="browse-reports" data-text="Browse reports" class="hide-from-toc no-link" tabindex="0"> <a href="https://support.google.com/analytics/answer/9212670" target="_blank" > Browse reports </a> </h3> <div class="devsite-landing-row-item-description-content"> Explore our reporting guide to understand the basics of reports and see examples of the kinds of data that is collected. You can use reports to monitor traffic, investigate data, and better understand user activity. </div> <div class="devsite-landing-row-item-buttons"> <a href="https://support.google.com/analytics/answer/9212670" class="button button-white " target="_blank" >Understand your reports</a> <a href="https://support.google.com/analytics/answer/10445879" class="button button-white " target="_blank" >Customize reports</a> <a href="https://support.google.com/analytics/answer/12964614" class="button button-white " target="_blank" >Review common reports</a> <a href="https://support.google.com/analytics/answer/9317657" class="button button-white " target="_blank" >Share and export reports</a> </div> </div> </div> </div> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom" > <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <div class="devsite-landing-row-item-labels"> <span class=" " >Part 2</span> </div> <h3 id="learn-about-attribution" data-text="Learn about attribution" class="hide-from-toc no-link" tabindex="0"> <a href="https://support.google.com/analytics/topic/10597959" target="_blank" > Learn about attribution </a> </h3> <div class="devsite-landing-row-item-description-content"> Explore the touchpoints along a user's path to conversion and how well each of your channels perform. </div> <div class="devsite-landing-row-item-buttons"> <a href="https://support.google.com/analytics/topic/10597959" class="button button-white " target="_blank" >Read more</a> </div> </div> </div> </div> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom" > <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <div class="devsite-landing-row-item-labels"> <span class=" " >Part 3</span> </div> <h3 id="create-dashboards-with-looker-studio" data-text="Create dashboards with Looker Studio" class="hide-from-toc no-link" tabindex="0"> <a href="https://support.google.com/looker-studio/answer/6370352" target="_blank" > Create dashboards with Looker Studio </a> </h3> <div class="devsite-landing-row-item-description-content"> Visualize your Google Analytics data through highly configurable charts and tables, using a subset of the fields available in the Google Analytics Data API, including any custom fields defined for the property. </div> <div class="devsite-landing-row-item-buttons"> <a href="https://support.google.com/looker-studio/answer/6370352" class="button button-white " target="_blank" >Read more</a> </div> </div> </div> </div> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom" > <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <div class="devsite-landing-row-item-labels"> <span class=" " background="google-blue" >Advanced topic</span> </div> <h3 id="create-dimensions-and-metrics" data-text="Create dimensions and metrics" class="hide-from-toc no-link" tabindex="0"> <a href="https://support.google.com/analytics/answer/10075209" target="_blank" > Create dimensions and metrics </a> </h3> <div class="devsite-landing-row-item-description-content"> Create dimensions and metrics from event parameters and user properties so you can easily access data in reports and explorations. </div> <div class="devsite-landing-row-item-buttons"> <a href="https://support.google.com/analytics/answer/10075209" class="button button-white " target="_blank" >Read more</a> </div> </div> </div> </div> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom" > <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <div class="devsite-landing-row-item-labels"> <span class=" " background="google-blue" >Advanced topic</span> </div> <h3 id="automate-and-integrate-with-the-data-api" data-text="Automate and integrate with the Data API" class="hide-from-toc no-link" tabindex="0"> <a href="https://developers.google.com/analytics/devguides/reporting/data/v1" target="_blank" > Automate and integrate with the Data API </a> </h3> <div class="devsite-landing-row-item-description-content"> Get programmatic access to Google Analytics so you can create reports, build custom dashboards, automate complex reporting tasks, and integrate your data with other business applications. </div> <div class="devsite-landing-row-item-buttons"> <a href="https://developers.google.com/analytics/devguides/reporting/data/v1/" class="button button-white " target="_blank" >Read more</a> </div> </div> </div> </div> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom" > <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <div class="devsite-landing-row-item-labels"> <span class=" " background="google-blue" >Advanced topic</span> </div> <h3 id="export-data-to-bigquery" data-text="Export data to BigQuery" class="hide-from-toc no-link" tabindex="0"> <a href="https://support.google.com/analytics/answer/9358801" target="_blank" > Export data to BigQuery </a> </h3> <div class="devsite-landing-row-item-description-content"> Export all of your raw events from Google Analytics (including subproperties and roll-up properties) to BigQuery, and then use an SQL-like syntax to query that data/ </div> <div class="devsite-landing-row-item-buttons"> <a href="https://support.google.com/analytics/answer/9358801" class="button button-white " target="_blank" >Read more</a> <a href="https://www.youtube.com/watch?v=Yrls-PFVxcQ" class="button button-white " target="_blank" >Watch a video</a> </div> </div> </div> </div> </div> </div> </section> <section class="devsite-landing-row devsite-landing-row-1-up devsite-landing-row-cards" header-position="top" > <div class="devsite-landing-row-inner"> <div class="devsite-landing-row-html"> 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