Overview | STB

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id="search-button"><strong>Search</strong></button> </div> </div> </div> </div> </div>  </header> <div id="mainContentHolder" class="content-section"> <div class="container corner-shadow-effect"> <div class="content-holder"> <div class="breadcrumb-holder main-nav-tab-color-2"> <nav aria-label="breadcrumb"> <ol class="breadcrumb"> <li class="breadcrumb-item "> <a href="/content/stb/en.html">Home</a> </li> <li class="breadcrumb-item "> <a href="/content/stb/en/about-stb.html">About STB</a> </li> </ol> </nav> <div class="page-title"> <h1>Overview</h1> </div> </div> <div class="text-holder"> <div class="mainpar parsys"><div class="imageandtext textimage parbase section"> <div class="text-holder" style="margin-top: 1rem;"> <img src="/content/stb/en/about-stb/overview/_jcr_content/mainpar/imageandtext/image.img.jpg/1593874335366.jpg" alt="1-MVV" title="1-MVV" class="float-right"/>  <h2>Vision</h2> <p>A vibrant and inspiring Destination Singapore that we are proud of.</p> <h2>Mission</h2> <p>To shape a dynamic tourism landscape for Singapore in partnership with industry and community</p> </div> </div> <div class="hr section"> <hr class="defaultline"></div> <div class="richtext section"> <div class="content-component-holder"><div class="text-holder"><h2>Overview</h2> <p>The Singapore Tourism Board (STB) is a statutory board under the Ministry of Trade and Industry of Singapore. It champions the development of Singapore's tourism sector, one of the country's key service sectors and economic pillars, and undertakes the marketing and promotion of Singapore as a tourism destination.</p> <p>The tourism sector contributed on average 3 per cent of Singapore’s gross domestic product over the last 10 years<sup>1</sup>. Tourism plays an essential role in reinforcing Singapore’s status as a vibrant global city that is a magnet for capital, businesses and talent. It also enhances the quality and diversity of leisure options for local residents and helps to create a living environment that Singaporeans can be proud to call home.</p> <p>STB strives to ensure that tourism remains an important economic pillar through long-term strategic planning, and by forging partnerships, driving innovation and ensuring excellence in the tourism sector. It continues to market Singapore’s multi-faceted appeal as a premier business and leisure destination, and offer empowering and customised experiences. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions. This is a unified brand between STB and Economic Development Board (EDB) which will allow the international marketing of Singapore for tourism and business purposes. STB also regularly reviews and updates the tourism regulatory framework to ensure its relevance in the current business environment, while providing support and incentives to catalyse the private sector to take the lead in investing for growth.</p> <p>While STB leads in driving tourism development, it cannot do it alone; continued support from industry players is crucial in ensuring the success and sustainable growth of the sector. In the face of growing challenges such as resource scarcity and increasingly discerning travellers, there is a need to focus on yield-driven quality growth. As such, STB and tourism industry players have to work collaboratively to continue to innovate and create value for visitors. STB also aims to facilitate the sharing of experiences, expertise and resources among industry players to raise industry capability and competitiveness, maximise business opportunities and forge long-term win-win partnerships.</p> <p>Strong support and active participation from Singapore residents are also imperative to the tourism sector as they are an integral part of Singapore’s identity and appeal. STB will continue to work with tourism industry partners to nurture public engagement as part of its tourism development efforts; every local resident is a potential advocate for tourism and together, their collective ideas and energies can contribute to the sustainable development of the tourism sector.</p> <p>To navigate the tourism sector through the next phase of growth, STB will be pursuing <a title="Achieving Quality Tourism" href="/content/stb/en/about-stb/achieving-quality-tourism.html">Quality Tourism</a> - a model of tourism development that emphasises innovative enterprise, local engagement and strong economic contribution.</p> <p><sub><i><sup>1 </sup>From 2014 to 2023, excluding 2020 to 2022 due to Covid-19 pandemic.</i></sub></p> </div></div> </div> <div class="richtext section"> <div class="content-component-holder"><div class="text-holder"><h2>History</h2> <p>The Singapore Tourist Promotion Board (STPB) was first established in 1964 with the mandate to promote Singapore as a tourist destination. It signalled the government’s recognition of tourism’s potential as an important contributor to the country’s economy.</p> <p>STPB started out with a staff strength of 25. That year, Singapore welcomed 91,000 visitors.</p> <p>Under STPB, the early stages of Singapore’s tourism development focused on raising the awareness of Singapore as a destination and building up tourism infrastructure, including major attractions such as Sentosa Island and the Singapore Zoological Gardens.</p> <p>In the 1970s, the Board started marketing the city as a venue for conventions and organised events to draw visitors.</p> <p>In the 1980s, STPB oversaw the implementation of a S$1 billion Tourism Product Development Plan, which called for the preservation of the Singapore's historic districts, such as Chinatown, Little India and Arab Street, the rejuvenation of the Singapore River, and the creation of new iconic products and events.</p> <p>To reflect a major shift in the way tourism was championed as a key economic driver, STPB was renamed the Singapore Tourism Board (STB) in 1997. STB expanded its role beyond destination promotion and started to establish Singapore as a regional tourism hub for both tourism companies and tourists. It marked a decisive move towards tourism industry development, an approach that continues to distinguish STB from many other national tourism organisations that focus almost exclusively on marketing and promotional activities.</p> </div></div> </div> <div class="richtext section"> <div class="content-component-holder"><div class="text-holder"><h2>Corporate Identity</h2> <p>The Board's new name and corporate identity were officially unveiled by then-Second Minister for Trade and Industry BG (NS) George Yeo on 19 November 1997 to reflect the Board expanding its role beyond that of simply promoting tourism.</p> <p>The new identity of the Singapore Tourism Board is encased in a shape that is derived from an architectural detail found in Singapore's Peranakan shophouses. This, together with the 'Singapore' logotype in calligraphic script, reflects the modern, multi-cultural yet distinctly Asian nature of our island republic and its people.</p> <p>The rich green colour of the identity is corporate and distinctive. It also signifies the tropical Garden City that is home to STB, and continued growth of Singapore’s tourism sector.</p> </div></div> </div> <div class="hr section"> <hr class="defaultline"></div> <div class="imageandtext textimage parbase section"> <div class="text-holder" style="margin-top: 1rem;"> <img src="/content/stb/en/about-stb/overview/_jcr_content/mainpar/imageandtext_1316389518/image.img.jpg/1593874303472.jpg" alt="Tourism-Court" title="Tourism-Court" class="float-right"/>  <h2>Head Office</h2> <p>Singapore Tourism Board<br /> Tourism Court<br /> 1 Orchard Spring Lane<br /> Singapore 247729</p> <p>Tel: (65) 6736 6622<br /> Fax: (65) 6736 9423<br /> Tourist Information: 1800-736 2000 (toll free in Singapore only)</p> <p>Quality Service Manager: 1800 - 736 6638</p> <p>Destination Website: <a href="https://www.visitsingapore.com/">www.visitsingapore.com<i class="sgds-icon sgds-icon-external"></i></a></p> </div> </div> <div class="richtext section"> <div class="content-component-holder"><div class="text-holder"><h2>Regional Offices</h2> <p>STB has an extensive network of offices spanning the globe. Currently, there are 20 Regional Offices and five Marketing Representatives spread over seven regions.</p> <p>STB Regional Offices undertake the entire spectrum of tourism functions, from tourism marketing to investment promotion. They work together with in-market industry partners to promote Singapore to overseas consumers, facilitate tourism companies in investment plans and business alliances, monitor competitive activities and support the development of bi- or multi-lateral agreements.</p> <p>For contact information on STB Regional Offices and Marketing Representatives, please click <a href="/content/stb/en/footer/contact-us/regional-offices.html">here</a>.</p> <p> </p> </div></div> </div> </div> </div> </div> </div> </div> <div id="footer"> <footer class="sgds-footer top-section"> <div class="container"> <div class="row"> <div class="col footer-col header"> <h4 class="sub-header has-text-white"><strong>Singapore Tourism Board</strong></h4> </div> </div> <div class="row"> <div class="col-12 col-md-6 footer-col"> <p class="sub-header has-text-white"><strong>Site Index</strong></p> <div class="row"> <div class="col-12 col-lg-6"> <ul class="footer-links"> <li><a href="/content/stb/en.html" class="nav-home">Home 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class="form-check-input" type="radio" name="q1c" id="q1c" value="i_KEY" > <label for="" class="form-check-label">Arts</label> <input class="form-check-input" type="radio" name="q1c" id="q1c" value="ii_CORE"> <label for="" class="form-check-label">Attractions</label> <input class="form-check-input" type="radio" name="q1c" id="q1c" value="iii_CORE"> <label for="" class="form-check-label">Cruise</label> <input class="form-check-input" type="radio" name="q1c" id="q1c" value="iv_KEY"> <label for="" class="form-check-label">Dining</label> <input class="form-check-input" type="radio" name="q1c" id="q1c" value="v_KEY"> <label for="" class="form-check-label">Entertainment</label> <input class="form-check-input" type="radio" name="q1c" id="q1c" value="vi_EO"> <label for="" class="form-check-label">Event Organisers</label> <input class="form-check-input" type="radio" name="q1c" id="q1c" value="vii_CORE"> <label for="" class="form-check-label">Hotels</label> <input class="form-check-input" type="radio" name="q1c" id="q1c" value="viii_CORE"> <label for="" class="form-check-label">Meetings, Incentive Travel, Conferences & Exhibitions (MICE)</label> <input class="form-check-input" type="radio" name="q1c" id="q1c" value="ix_KEY"> <label for="" class="form-check-label">Retail</label> <input class="form-check-input" type="radio" name="q1c" id="q1c" value="x_EO"> <label for="" class="form-check-label">Sports</label>  <input class="form-check-input" type="radio" name="q1c" id="q1c" value="xi_IT"> <label for="" class="form-check-label">Technology / IT-related</label> <input class="form-check-input" type="radio" name="q1c" id="q1c" value="xii_CORE"> <label for="" class="form-check-label">Tourist Guides</label> <input class="form-check-input" type="radio" name="q1c" id="q1c" value="xiii_CORE"> <label for="" class="form-check-label">Travel Agents</label> </div> <div class="formcontrol active" id="divQ2" data-title="About the Project Objective" style="display:none;"> <h6><label for="Q2">What best describes the <b> <u>key</u> </b> intent of the project that your organisation is seeking funding for? </label></h6> <input class="form-check-input" type="radio" name="Q2" id="Q2" value="a" > <label class="form-check-label" for="" class="inline">Organise an event in Singapore.</label> <input class="form-check-input" type="radio" name="Q2" id="Q2" value="b"> <label class="form-check-label">Deploying cruise ships in Singapore and/or developing initiatives that will grow the cruise industry.</label> <input class="form-check-input" type="radio" name="Q2" id="Q2" value="c"> <label class="form-check-label">Enhance tourists' experience and satisfaction through development of tourism products (such as souvenirs and tours) and experiences (including virtual experiences leveraging on technology such as AR/VR).</label> <input class="form-check-input" type="radio" name="Q2" id="Q2" value="d"> <label class="form-check-label">Create or rejuvenate a tourism product (such as standalone infrastructure development or major attraction) to heighten interest in Singapore as a tourist destination.</label> <input class="form-check-input" type="radio" name="Q2" id="Q2" value="e"> <label class="form-check-label">Improve our organisation's and/or staff's capability and/or productivity.</label> <input class="form-check-input" type="radio" name="Q2" id="Q2" value="f"> <label class="form-check-label">Conduct market feasibility study relating to the tourism sector.</label> <input class="form-check-input" type="radio" name="Q2" id="Q2" value="g"> <label class="form-check-label">None of the above.</label> </div> <div class="formcontrol" style="display:none" data-title="About the Organization" id="divq1a"> <h6><label for="q1a">Is your organisation a Singapore-registered legal entity?</label> </h6> <input class="form-check-input" type="radio" name="q1a" id="q1a" value="a"> <label class="form-check-label" >Yes</label> <input class="form-check-input"type="radio" name="q1a" id="q1a" value="b"> <label for="" class="form-check-label" >No</label> </div> <div class="formcontrol" style="display:none" data-title="About the Organization" id="divq1b"> <h6><label for="q1b">Is your organisation an association?</label></h6> <input class="form-check-input" type="radio" name="q1b" id="q1b" value="a" > <label class="form-check-label">Yes, we are a precinct association.</label> <input class="form-check-input" type="radio" name="q1b" id="q1b" value="b"> <label for="" class="form-check-label">Yes, we are an industry association in the core/key tourism industry.</label> <input class="form-check-input" type="radio" name="q1b" id="q1b" value="c"> <label for="" class="form-check-label">Yes, we are an industry association but not in the core/key tourism industry.</label> <input class="form-check-input" type="radio" name="q1b" id="q1b" value="d"> <label for="" class="form-check-label">No</label> <br/> <label for="q1b">Note: Core/key industry includes Attractions, Cruise, Hotels, MICE, Tourist Guides, Travel Agents, Arts, Dining, Entertainment, Retail</label> </div> <div class="formcontrol" id="divQ2A" data-title="About the Project Scope" style="display:none;"> <h6><label for="Q2A">Is the project able to achieve one or more of the following outcome?</h6> <ol style="padding-left: 2rem;" type="i"> <li>Increase no. of sailings to/from Singapore</li> <li>Increase no. of foreign cruise passengers to Singapore through sailings to/from Singapore </li> <li>Increase no. of pre/post nights for cruise passengers sailing to/from Singapore</li> <li>Increase capability of industry players via cruise-specific industry training programmes</li> <li>Strengthen the potential/ attractiveness of cruising in Singapore and/or Southeast Asia</li> </ol> <input class="form-check-input" type="radio" name="Q2A" id="Q2A" value="a" > <label class="form-check-label" for="" class="inline">Yes.</label> <input class="form-check-input" type="radio" name="Q2A" id="Q2A" value="b"> <label class="form-check-label">No.</label> </div> <div class="formcontrol" id="divQ5A" data-title="About the Project Scope" style="display:none;"> <h6><label for="Q2A">Is the project able to achieve one or more of the following?</h6> <ol style="padding-left: 2rem;" type="i"> <li>Improve visitor satisfaction (especially foreign visitors)</li> <li>Increase footfall</li> <li>Increase revenue </li> <li>Significant branding and PR value</li> </ol> <input class="form-check-input" type="radio" name="Q5A" id="Q5A" value="a" > <label class="form-check-label" for="" class="inline">Yes.</label> <input class="form-check-input" type="radio" name="Q5A" id="Q5A" value="b"> <label class="form-check-label">No.</label> </div> <div class="formcontrol" id="divQ5C" data-title="About the Project Scope" style="display:none;"> <h6><label for="Q5C">Is the project able to attract foreign visitors and contribute to foreign visitors' spend?</h6> <input class="form-check-input" type="radio" name="Q5C" id="Q5C" value="a" > <label class="form-check-label" for="" class="inline">Yes.</label> <input class="form-check-input" type="radio" name="Q5C" id="Q5C" value="b"> <label class="form-check-label">No.</label> </div> <div class="formcontrol" id="divQ3A" data-title="About the Target Audience" style="display:none"> <h6><label for="Q3A" class="formlabel">Who will be the main target audience of your project?</label></h6> <input class="form-check-input" type="radio" name="Q3A" id="Q3A" value="a"> <label class="form-check-label">Locals (i.e. Singapore citizens, permanent residents or foreigners residing in Singapore).</label> <input class="form-check-input" type="radio" name="Q3A" id="Q3A" value="b"> <label class="form-check-label">Non-local (i.e. foreign visitors to Singapore) business delegates.</label> <input class="form-check-input" type="radio" name="Q3A" id="Q3A" value="c"> <label class="form-check-label">Non-local (i.e. foreign visitors to Singapore) leisure consumers.</label> </div> <div class="formcontrol" id="divQ4AA" data-title="About the Project Scope" style="display:none"> <h6><label for="Q4AA" class="formlabel">Is your project innovative and/or a new event in Singapore with tourism potential?</label></h6> <input class="form-check-input" type="radio" name="Q4AA" id="Q4AA" value="a"> <label class="form-check-label" for="">Yes.</label> <input class="form-check-input" type="radio" name="Q4AA" id="Q4AA" value="b"> <label class="form-check-label" for="">No.</label> </div> <div class="formcontrol" id="divQ4AB" data-title="About the Project Scope" style="display:none"> <h6><label for="Q4AB" class="formlabel">What best describes your project?</label></h6>  <input class="form-check-input" type="radio" name="Q4AB" id="Q4AB" value="a"> <label class="form-check-label" for="Q4AB">We want to organise and/or bid to organise an association convention in Singapore.</label> <input class="form-check-input" type="radio" name="Q4AB" id="Q4AB" value="b"> <label class="form-check-label" for="Q4AB">We want to organise a trade conference in Singapore.</label> <input class="form-check-input" type="radio" name="Q4AB" id="Q4AB" value="c"> <label class="form-check-label" for="Q4AB" >We want to organise an exhibition in Singapore.</label> <input class="form-check-input" type="radio" name="Q4AB" id="Q4AB" value="d"> <label for="Q4AB" class="form-check-label">We want to hold our corporate activity (e.g. board meeting, incentive trip, etc) in Singapore.</label> <input class="form-check-input" type="radio" name="Q4AB" id="Q4AB" value="e"> <label for="Q4AB" class="form-check-label">None of the above.</label> </div> <div class="formcontrol" id="divQ4AC" data-title="About the Project Scope" style="display:none"> <h6><label for="Q4AB">What best describes your project?</label></h6> <input class="form-check-input" type="radio" name="Q4AC" id="Q4AC" value="a"> <label for="" class="form-check-label">We want to organise an innovative and/or new event in Singapore.</label>   <input class="form-check-input" type="radio" name="Q4AC" id="Q4AC" value="b"> <label for="" class="form-check-label"> We want to organise an existing event in Singapore. </label> <input class="form-check-input" type="radio" name="Q4AC" id="Q4AC" value="c"> <label for="" class="form-check-label"> None of the above. </label> </div> <div class="formcontrol" id="divQ4AD" data-title="About the Project Scope" style="display:none"> <h6><label for="Q4AB">What best describes your project?</label></h6> <input class="form-check-input" type="radio" name="Q4AD" id="Q4AD" value="a"> <label for="" class="form-check-label">We want to organize a new event with some tourism potential in Singapore.</label>   <input class="form-check-input" type="radio" name="Q4AD" id="Q4AD" value="b"> <label for="" class="form-check-label"> We want to organize a new event with high tourism potential in Singapore. </label> </div> <div class="formcontrol" id="divQ4AE" data-title="About the Project Scope" style="display:none"> <h6><label for="Q4AE">Does the event have proven track records in Singapore or overseas, and/or growth in tourism value such as growing foreign visitorship, and/or enhancement of precinct vibrancy etc? </label></h6> <input class="form-check-input" type="radio" name="Q4AE" id="Q4AE" value="a"> <label for="" class="form-check-label">Yes.</label>   <input class="form-check-input" type="radio" name="Q4AE" id="Q4AE" value="b"> <label for="" class="form-check-label"> No. </label> </div> <div class="formcontrol" id="divQ5B" data-title="About the Project Scope" style="display:none"> <h6><label for="Q4AE">Does the project have a clear <u>tourism focus</u> (e.g. tourism-related trainings, tourism companies taking on capability development initiatives or technology companies creating technology products and services for the tourism businesses)?</label></h6> <input class="form-check-input" type="radio" name="Q5B" id="Q5B" value="a"> <label for="" class="form-check-label">Yes.</label> <input class="form-check-input" type="radio" name="Q5B" id="Q5B" value="b"> <label for="" class="form-check-label">No.</label> </div> <div class="formcontrol" id="divQ3G" data-title="About the Project Scope" style="display:none"> <h6><label for="Q4AE">What best describes your project?</label></h6> <input class="form-check-input" type="radio" name="Q3G" id="Q3G" value="a"> <label for="" class="form-check-label">We want to upgrade our employees' and/or members' skill sets, and/or build talent(s) for the industry through training.</label> <input class="form-check-input" type="radio" name="Q3G" id="Q3G" value="b"> <label for="" class="form-check-label">We want to improve our productivity and competitiveness through capability development initiatives.</label> <input class="form-check-input" type="radio" name="Q3G" id="Q3G" value="c"> <label for="" class="form-check-label">We want to develop a technology product and/or service to improve the productivity of businesses in the tourism sector.</label> </div> <div class="formcontrol" id="divQ1Cv1" data-title="About the Organization"style="display:none;"> <h6><label for="q1b">What Industry does your organization fall within?</label></h6> <input class="form-check-input" type="radio" name="Q1C" id="Q1C" value="a" > <label class="form-check-label">Core tourism industries: Attractions, Cruise, Hotels, MICE, Tourist Guides, Travel Agents.</label> <input class="form-check-input" type="radio" name="Q1C" id="Q1C" value="b"> <label for="" class="form-check-label">Key tourism Industries: Arts, Dining, Entertainment, Retail.</label> <input class="form-check-input" type="radio" name="Q1C" id="Q1C" value="c"> <label for="" class="form-check-label">Others: e.g. Event Organisers, Sports, Technology/IT-related.</label> </div> <div class="formcontrol" id="divQ1Cv2" data-title="About the Organization"style="display:none;"> <h6><label for="q1b">What Industry does your organization fall within?</label></h6> <input class="form-check-input" type="radio" name="Q1C" id="Q1C" value="a" > <label class="form-check-label">Core tourism industries: Attractions, Cruise, Hotels, MICE, Tourist Guides, Travel Agents.</label> <input class="form-check-input" type="radio" name="Q1C" id="Q1C" value="b"> <label for="" class="form-check-label">Key tourism Industries: Arts, Dining, Entertainment, Retail.</label> <input class="form-check-input" type="radio" name="Q1C" id="Q1C" value="c"> <label for="" class="form-check-label">Others: e.g. Event Organisers*, Sports, Technology/IT-related.</label> <br> <label>*For EOs organizing MICE, pls select option (a). </label> </div>  <div class="formcontrol" id="divQ3C" style="display:none;"> <h6><label for="Q3C" >What best describes your project?</label></h6> <input class="form-check-input" type="radio" name="Q3C" id="Q3C" value="a" > <label for="" class="form-check-label">We want to upgrade our employees' and/or members' skill sets, and/or build talent(s) for the industry through training.</label> <input class="form-check-input" type="radio" name="Q3C" id="Q3C" value="b"> <label for=""class="form-check-label">We want to improve our productivity and competitiveness through capability development initiatives. </label> <input class="form-check-input" type="radio" name="Q3C" id="Q3C" value="c"> <label for="" class="form-check-label">We want to develop a technology product and/or service to improve the productivity of businesses in the tourism sector.</label> </div> <div class="formcontrol" id="divQ3F" data-title="About the Project Scope" style="display:none;"> <h6><label for="Q3F" class="formlabel">What best describes your market feasibility study project?</label></h6> <input class="form-check-input" type="radio" name="Q3F" id="Q3F" value="a" > <label for="" class="form-check-label"> We want to conduct a market study related to cruising from Singapore. </label> <input class="form-check-input" type="radio" name="Q3F" id="Q3F" value="b"> <label for="" class="form-check-label"> We want to conduct a market study on the potential to create / rejuvenate a tourism product (such as standalone infrastructure development) in Singapore. </label> <input class="form-check-input" type="radio" name="Q3F" id="Q3F" value="c"> <label for="" class="form-check-label"> We want to conduct a market study on the potential of holding our business event in Singapore. </label> </div> </div> </form> <form> <div id="matrixparent"> <div id="divfunds" style="display:none;"> <div> <p> Based on your selection, the following STB grant/s may be applicable for your project: </p> <h4> <span style="font-weight: bold" id="ftitle"></span> </h4> <p id="synposis"> </p> <a href="#" target="_blank" id="fdetail">View Page for more details on the Fund</a> <br><br> <p> Please note that projects that have commenced prior to Singapore Tourism Board's offer may not be eligible for grant support. Examples where projects are deemed as having commenced include: </p> <ul style="margin-left: 2rem; list-style: unset"> <li>Applicant has started work on the project e.g. tender has been called.</li> <li>Applicant has made payment(s) to any supplier, vendor or third party.</li> <li>Applicant has signed a contractual agreement with any supplier, vendor or third party.</li> </ul> </div> </div> <div class="form-check-label" id="nofunds" style="display:none;"> <dl> Based on your selection, STB grants may not be applicable for your project. 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