STB Marketing College

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}); </script> </div> <div class="richtext section"> <div class="content-component-holder"><div class="text-holder"><h3 _msthash="26273" _msttexthash="383006" style="text-align: center;">Our journey in upskilling destination marketers</h3> <h3 _msthash="26273" _msttexthash="383006" style="text-align: center;"> </h3> </div></div> </div> <div class="column-three section"> <div class="row"> <div class="col-xs-12 col-md-4"> <div class="grid-4-left-par parsys"><div class="richtext section"> <div class="content-component-holder"><div class="text-holder"><h1 _msthash="26065" _msttexthash="10062" style="text-align: center;">32</h1> </div></div> </div> <div class="image parbase section"> <div style="margin-bottom:2em"> <img src="/content/stb/en/trade-events-and-resources/stb-marketing-college/_jcr_content/mainpar/column_three_1742508947/grid-4-left-par/image/image.img.jpg/1640322616568.jpg" alt="file" title=""/> </div> </div> </div> </div> <div class="col-xs-12 col-md-4"> <div class="grid-4-middle-par parsys"><div class="richtext section"> <div class="content-component-holder"><div class="text-holder"><h1 _msthash="26066" _msttexthash="28795" style="text-align: center;">8,457</h1> </div></div> </div> <div class="image parbase section"> <div style="margin-bottom:2em"> <img src="/content/stb/en/trade-events-and-resources/stb-marketing-college/_jcr_content/mainpar/column_three_1742508947/grid-4-middle-par/image/image.img.jpg/1640322687712.jpg" alt="file" title=""/> </div> </div> </div> </div> <div class="col-xs-12 col-md-4"> <div class="grid-4-right-par parsys"><div class="richtext section"> <div class="content-component-holder"><div class="text-holder"><h1 _msthash="26067" _msttexthash="15145" style="text-align: center;">88%</h1> </div></div> </div> <div class="image parbase section"> <div style="margin-bottom:2em"> <img src="/content/stb/en/trade-events-and-resources/stb-marketing-college/_jcr_content/mainpar/column_three_1742508947/grid-4-right-par/image/image.img.jpg/1640322702803.jpg" alt="file" title=""/> </div> </div> </div> </div> </div> </div> <div class="column-one section">  <div class="row" style=""> <div class="col-12 col-md-12"> <div class="content-component-holder"> <div class="par parsys"><div class="richtext section"> <div class="content-component-holder"><div class="text-holder"><p style="text-align: center;"><i>Last Updated: January 2023</i></p> </div></div> </div> </div> </div> </div> </div> </div> <div class="richtext section"> <div class="content-component-holder"><div class="text-holder"><h3 _msthash="26274" _msttexthash="1957072" style="text-align: center;"> </h3> <h3 _msthash="26274" _msttexthash="1957072" style="text-align: center;">What our learners have to say about STB Marketing College</h3> <h3 _msthash="26274" _msttexthash="1957072" style="text-align: center;"> </h3> 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src="/content/stb/en/trade-events-and-resources/stb-marketing-college/_jcr_content/mainpar/column_three_1049161089/grid-4-left-par/image_413321008/image.img.jpg/1699253481672.jpg" alt="file" title=""/></a> </div> </div> <div class="richtext section"> <div class="content-component-holder"><div class="text-holder"><p>Marketing College Masterclass Series: Unlocking the Power of Creators</p> </div></div> </div> </div> </div> <div class="col-xs-12 col-md-4"> <div class="grid-4-middle-par parsys"><div class="image parbase section"> <div style="margin-bottom:2em"> <a target="_blank" href="/content/stb/en/trade-events-and-resources/stb-marketing-college/news-and-events/Marketing-College-Masterclass-Series-Going-Beyond-Transactions-To-Brand-Love.html"><img src="/content/stb/en/trade-events-and-resources/stb-marketing-college/_jcr_content/mainpar/column_three_1049161089/grid-4-middle-par/image/image.img.jpg/1699253454824.jpg" alt="file" title=""/></a> </div> </div> <div class="richtext section"> <div class="content-component-holder"><div class="text-holder"><p>Marketing College Masterclass Series: Going Beyond Transactions to Brand Love</p> </div></div> </div> </div> </div> <div class="col-xs-12 col-md-4"> <div class="grid-4-right-par parsys"><div class="image parbase section"> <div style="margin-bottom:2em"> <a target="_blank" href="https://www.stb.gov.sg/content/stb/en/trade-events-and-resources/stb-marketing-college/news-and-events/Marketing-College-Masterclass-Series-Connecting-With-Your-Consumers.html"><img src="/content/stb/en/trade-events-and-resources/stb-marketing-college/_jcr_content/mainpar/column_three_1049161089/grid-4-right-par/image/image.img.jpg/1681722439949.jpg" alt="file" title=""/></a> </div> </div> <div class="richtext section"> <div class="content-component-holder"><div class="text-holder"><p>Marketing College Masterclass Series: Connecting With Your Consumers With Messaging That Matters</p> </div></div> </div> </div> </div> </div> </div> <div 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type="radio" name="q1c" id="q1c" value="xii_CORE"> <label for="" class="form-check-label">Tourist Guides</label> <input class="form-check-input" type="radio" name="q1c" id="q1c" value="xiii_CORE"> <label for="" class="form-check-label">Travel Agents</label> </div> <div class="formcontrol active" id="divQ2" data-title="About the Project Objective" style="display:none;"> <h6><label for="Q2">What best describes the <b> <u>key</u> </b> intent of the project that your organisation is seeking funding for? </label></h6> <input class="form-check-input" type="radio" name="Q2" id="Q2" value="a" > <label class="form-check-label" for="" class="inline">Organise an event in Singapore.</label> <input class="form-check-input" type="radio" name="Q2" id="Q2" value="b"> <label class="form-check-label">Deploying cruise ships in Singapore and/or developing initiatives that will grow the cruise industry.</label> <input class="form-check-input" type="radio" name="Q2" id="Q2" value="c"> <label class="form-check-label">Enhance tourists' experience and satisfaction through development of tourism products (such as souvenirs and tours) and experiences (including virtual experiences leveraging on technology such as AR/VR).</label> <input class="form-check-input" type="radio" name="Q2" id="Q2" value="d"> <label class="form-check-label">Create or rejuvenate a tourism product (such as standalone infrastructure development or major attraction) to heighten interest in Singapore as a tourist destination.</label> <input class="form-check-input" type="radio" name="Q2" id="Q2" value="e"> <label class="form-check-label">Improve our organisation's and/or staff's capability and/or productivity.</label> <input class="form-check-input" type="radio" name="Q2" id="Q2" value="f"> <label class="form-check-label">Conduct market feasibility study relating to the tourism sector.</label> <input class="form-check-input" type="radio" name="Q2" id="Q2" value="g"> <label class="form-check-label">None of the above.</label> </div> <div class="formcontrol" style="display:none" data-title="About the Organization" id="divq1a"> <h6><label for="q1a">Is your organisation a Singapore-registered legal entity?</label> </h6> <input class="form-check-input" type="radio" name="q1a" id="q1a" value="a"> <label class="form-check-label" >Yes</label> <input class="form-check-input"type="radio" name="q1a" id="q1a" value="b"> <label for="" class="form-check-label" >No</label> </div> <div class="formcontrol" style="display:none" data-title="About the Organization" id="divq1b"> <h6><label for="q1b">Is your organisation an association?</label></h6> <input class="form-check-input" type="radio" name="q1b" id="q1b" value="a" > <label class="form-check-label">Yes, we are a precinct association.</label> <input class="form-check-input" type="radio" name="q1b" id="q1b" value="b"> <label for="" class="form-check-label">Yes, we are an industry association in the core/key tourism industry.</label> <input class="form-check-input" type="radio" name="q1b" id="q1b" value="c"> <label for="" class="form-check-label">Yes, we are an industry association but not in the core/key tourism industry.</label> <input class="form-check-input" type="radio" name="q1b" id="q1b" value="d"> <label for="" class="form-check-label">No</label> <br/> <label for="q1b">Note: Core/key industry includes Attractions, Cruise, Hotels, MICE, Tourist Guides, Travel Agents, Arts, Dining, Entertainment, Retail</label> </div> <div class="formcontrol" id="divQ2A" data-title="About the Project Scope" style="display:none;"> <h6><label for="Q2A">Is the project able to achieve one or more of the following outcome?</h6> <ol style="padding-left: 2rem;" type="i"> <li>Increase no. of sailings to/from Singapore</li> <li>Increase no. of foreign cruise passengers to Singapore through sailings to/from Singapore </li> <li>Increase no. of pre/post nights for cruise passengers sailing to/from Singapore</li> <li>Increase capability of industry players via cruise-specific industry training programmes</li> <li>Strengthen the potential/ attractiveness of cruising in Singapore and/or Southeast Asia</li> </ol> <input class="form-check-input" type="radio" name="Q2A" id="Q2A" value="a" > <label class="form-check-label" for="" class="inline">Yes.</label> <input class="form-check-input" type="radio" name="Q2A" id="Q2A" value="b"> <label class="form-check-label">No.</label> </div> <div class="formcontrol" id="divQ5A" data-title="About the Project Scope" style="display:none;"> <h6><label for="Q2A">Is the project able to achieve one or more of the following?</h6> <ol style="padding-left: 2rem;" type="i"> <li>Improve visitor satisfaction (especially foreign visitors)</li> <li>Increase footfall</li> <li>Increase revenue </li> <li>Significant branding and PR value</li> </ol> <input class="form-check-input" type="radio" name="Q5A" id="Q5A" value="a" > <label class="form-check-label" for="" class="inline">Yes.</label> <input class="form-check-input" type="radio" name="Q5A" id="Q5A" value="b"> <label class="form-check-label">No.</label> </div> <div class="formcontrol" id="divQ5C" data-title="About the Project Scope" style="display:none;"> <h6><label for="Q5C">Is the project able to attract foreign visitors and contribute to foreign visitors' spend?</h6> <input class="form-check-input" type="radio" name="Q5C" id="Q5C" value="a" > <label class="form-check-label" for="" class="inline">Yes.</label> <input class="form-check-input" type="radio" name="Q5C" id="Q5C" value="b"> <label class="form-check-label">No.</label> </div> <div class="formcontrol" id="divQ3A" data-title="About the Target Audience" style="display:none"> <h6><label for="Q3A" class="formlabel">Who will be the main target audience of your project?</label></h6> <input class="form-check-input" type="radio" name="Q3A" id="Q3A" value="a"> <label class="form-check-label">Locals (i.e. Singapore citizens, permanent residents or foreigners residing in Singapore).</label> <input class="form-check-input" type="radio" name="Q3A" id="Q3A" value="b"> <label class="form-check-label">Non-local (i.e. foreign visitors to Singapore) business delegates.</label> <input class="form-check-input" type="radio" name="Q3A" id="Q3A" value="c"> <label class="form-check-label">Non-local (i.e. foreign visitors to Singapore) leisure consumers.</label> </div> <div class="formcontrol" id="divQ4AA" data-title="About the Project Scope" style="display:none"> <h6><label for="Q4AA" class="formlabel">Is your project innovative and/or a new event in Singapore with tourism potential?</label></h6> <input class="form-check-input" type="radio" name="Q4AA" id="Q4AA" value="a"> <label class="form-check-label" for="">Yes.</label> <input class="form-check-input" type="radio" name="Q4AA" id="Q4AA" value="b"> <label class="form-check-label" for="">No.</label> </div> <div class="formcontrol" id="divQ4AB" data-title="About the Project Scope" style="display:none"> <h6><label for="Q4AB" class="formlabel">What best describes your project?</label></h6>  <input class="form-check-input" type="radio" name="Q4AB" id="Q4AB" value="a"> <label class="form-check-label" for="Q4AB">We want to organise and/or bid to organise an association convention in Singapore.</label> <input class="form-check-input" type="radio" name="Q4AB" id="Q4AB" value="b"> <label class="form-check-label" for="Q4AB">We want to organise a trade conference in Singapore.</label> <input class="form-check-input" type="radio" name="Q4AB" id="Q4AB" value="c"> <label class="form-check-label" for="Q4AB" >We want to organise an exhibition in Singapore.</label> <input class="form-check-input" type="radio" name="Q4AB" id="Q4AB" value="d"> <label for="Q4AB" class="form-check-label">We want to hold our corporate activity (e.g. board meeting, incentive trip, etc) in Singapore.</label> <input class="form-check-input" type="radio" name="Q4AB" id="Q4AB" value="e"> <label for="Q4AB" class="form-check-label">None of the above.</label> </div> <div class="formcontrol" id="divQ4AC" data-title="About the Project Scope" style="display:none"> <h6><label for="Q4AB">What best describes your project?</label></h6> <input class="form-check-input" type="radio" name="Q4AC" id="Q4AC" value="a"> <label for="" class="form-check-label">We want to organise an innovative and/or new event in Singapore.</label>   <input class="form-check-input" type="radio" name="Q4AC" id="Q4AC" value="b"> <label for="" class="form-check-label"> We want to organise an existing event in Singapore. </label> <input class="form-check-input" type="radio" name="Q4AC" id="Q4AC" value="c"> <label for="" class="form-check-label"> None of the above. </label> </div> <div class="formcontrol" id="divQ4AD" data-title="About the Project Scope" style="display:none"> <h6><label for="Q4AB">What best describes your project?</label></h6> <input class="form-check-input" type="radio" name="Q4AD" id="Q4AD" value="a"> <label for="" class="form-check-label">We want to organize a new event with some tourism potential in Singapore.</label>   <input class="form-check-input" type="radio" name="Q4AD" id="Q4AD" value="b"> <label for="" class="form-check-label"> We want to organize a new event with high tourism potential in Singapore. </label> </div> <div class="formcontrol" id="divQ4AE" data-title="About the Project Scope" style="display:none"> <h6><label for="Q4AE">Does the event have proven track records in Singapore or overseas, and/or growth in tourism value such as growing foreign visitorship, and/or enhancement of precinct vibrancy etc? </label></h6> <input class="form-check-input" type="radio" name="Q4AE" id="Q4AE" value="a"> <label for="" class="form-check-label">Yes.</label>   <input class="form-check-input" type="radio" name="Q4AE" id="Q4AE" value="b"> <label for="" class="form-check-label"> No. </label> </div> <div class="formcontrol" id="divQ5B" data-title="About the Project Scope" style="display:none"> <h6><label for="Q4AE">Does the project have a clear <u>tourism focus</u> (e.g. tourism-related trainings, tourism companies taking on capability development initiatives or technology companies creating technology products and services for the tourism businesses)?</label></h6> <input class="form-check-input" type="radio" name="Q5B" id="Q5B" value="a"> <label for="" class="form-check-label">Yes.</label> <input class="form-check-input" type="radio" name="Q5B" id="Q5B" value="b"> <label for="" class="form-check-label">No.</label> </div> <div class="formcontrol" id="divQ3G" data-title="About the Project Scope" style="display:none"> <h6><label for="Q4AE">What best describes your project?</label></h6> <input class="form-check-input" type="radio" name="Q3G" id="Q3G" value="a"> <label for="" class="form-check-label">We want to upgrade our employees' and/or members' skill sets, and/or build talent(s) for the industry through training.</label> <input class="form-check-input" type="radio" name="Q3G" id="Q3G" value="b"> <label for="" class="form-check-label">We want to improve our productivity and competitiveness through capability development initiatives.</label> <input class="form-check-input" type="radio" name="Q3G" id="Q3G" value="c"> <label for="" class="form-check-label">We want to develop a technology product and/or service to improve the productivity of businesses in the tourism sector.</label> </div> <div class="formcontrol" id="divQ1Cv1" data-title="About the Organization"style="display:none;"> <h6><label for="q1b">What Industry does your organization fall within?</label></h6> <input class="form-check-input" type="radio" name="Q1C" id="Q1C" value="a" > <label class="form-check-label">Core tourism industries: Attractions, Cruise, Hotels, MICE, Tourist Guides, Travel Agents.</label> <input class="form-check-input" type="radio" name="Q1C" id="Q1C" value="b"> <label for="" class="form-check-label">Key tourism Industries: Arts, Dining, Entertainment, Retail.</label> <input class="form-check-input" type="radio" name="Q1C" id="Q1C" value="c"> <label for="" class="form-check-label">Others: e.g. Event Organisers, Sports, Technology/IT-related.</label> </div> <div class="formcontrol" id="divQ1Cv2" data-title="About the Organization"style="display:none;"> <h6><label for="q1b">What Industry does your organization fall within?</label></h6> <input class="form-check-input" type="radio" name="Q1C" id="Q1C" value="a" > <label class="form-check-label">Core tourism industries: Attractions, Cruise, Hotels, MICE, Tourist Guides, Travel Agents.</label> <input class="form-check-input" type="radio" name="Q1C" id="Q1C" value="b"> <label for="" class="form-check-label">Key tourism Industries: Arts, Dining, Entertainment, Retail.</label> <input class="form-check-input" type="radio" name="Q1C" id="Q1C" value="c"> <label for="" class="form-check-label">Others: e.g. Event Organisers*, Sports, Technology/IT-related.</label> <br> <label>*For EOs organizing MICE, pls select option (a). </label> </div>  <div class="formcontrol" id="divQ3C" style="display:none;"> <h6><label for="Q3C" >What best describes your project?</label></h6> <input class="form-check-input" type="radio" name="Q3C" id="Q3C" value="a" > <label for="" class="form-check-label">We want to upgrade our employees' and/or members' skill sets, and/or build talent(s) for the industry through training.</label> <input class="form-check-input" type="radio" name="Q3C" id="Q3C" value="b"> <label for=""class="form-check-label">We want to improve our productivity and competitiveness through capability development initiatives. </label> <input class="form-check-input" type="radio" name="Q3C" id="Q3C" value="c"> <label for="" class="form-check-label">We want to develop a technology product and/or service to improve the productivity of businesses in the tourism sector.</label> </div> <div class="formcontrol" id="divQ3F" data-title="About the Project Scope" style="display:none;"> <h6><label for="Q3F" class="formlabel">What best describes your market feasibility study project?</label></h6> <input class="form-check-input" type="radio" name="Q3F" id="Q3F" value="a" > <label for="" class="form-check-label"> We want to conduct a market study related to cruising from Singapore. </label> <input class="form-check-input" type="radio" name="Q3F" id="Q3F" value="b"> <label for="" class="form-check-label"> We want to conduct a market study on the potential to create / rejuvenate a tourism product (such as standalone infrastructure development) in Singapore. </label> <input class="form-check-input" type="radio" name="Q3F" id="Q3F" value="c"> <label for="" class="form-check-label"> We want to conduct a market study on the potential of holding our business event in Singapore. </label> </div> </div> </form> <form> <div id="matrixparent"> <div id="divfunds" style="display:none;"> <div> <p> Based on your selection, the following STB grant/s may be applicable for your project: </p> <h4> <span style="font-weight: bold" id="ftitle"></span> </h4> <p id="synposis"> </p> <a href="#" target="_blank" id="fdetail">View Page for more details on the Fund</a> <br><br> <p> Please note that projects that have commenced prior to Singapore Tourism Board's offer may not be eligible for grant support. Examples where projects are deemed as having commenced include: </p> <ul style="margin-left: 2rem; list-style: unset"> <li>Applicant has started work on the project e.g. tender has been called.</li> <li>Applicant has made payment(s) to any supplier, vendor or third party.</li> <li>Applicant has signed a contractual agreement with any supplier, vendor or third party.</li> </ul> </div> </div> <div class="form-check-label" id="nofunds" style="display:none;"> <dl> Based on your selection, STB grants may not be applicable for your project. 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