CINXE.COM

<!DOCTYPE html><html prefix="og: http://ogp.me/ns#" lang="en"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width"/><link rel="preload" as="image" href="https://images.ctfassets.net/9htf9uzhsn4z/4NX2ipIG7OjynDwOhEZtrG/f314fc00a6a983c2514f3212fc4ce5a9/lulu-glossary-of-publishing-terms-main-banner-2x.jpg?w=2880&h=960&fm=webp" fetchpriority="high"/><link rel="preload" as="image" href="https://images.ctfassets.net/9htf9uzhsn4z/7LYyLjI1I11y88S0Cf9W48/91a8e3fc8d8fa88bdb98e989939df566/lulu-glossary-of-publishing-terms-main-banner-mobile-med-2x.jpg?w=600&h=720&fm=webp" fetchpriority="high"/><link rel="canonical" href="https://www.lulu.com/glossary/glossary-of-terms"/><link rel="alternate" hrefLang="x-default" href="https://www.lulu.com/glossary/glossary-of-terms"/><link rel="alternate" href="https://www.lulu.com/glossary/glossary-of-terms" hrefLang="en"/><link rel="alternate" href="https://www.lulu.com/de/glossary/glossary-of-terms" hrefLang="de"/><link rel="alternate" href="https://www.lulu.com/es/glossary/glossary-of-terms" hrefLang="es"/><link rel="alternate" href="https://www.lulu.com/fr/glossary/glossary-of-terms" hrefLang="fr"/><link rel="alternate" href="https://www.lulu.com/it/glossary/glossary-of-terms" hrefLang="it"/><title>Publishing & Print-On-Demand Glossary | Lulu</title><meta property="og:title" content="Publishing & Print-On-Demand Glossary | Lulu"/><meta property="og:url" content="https://www.lulu.com/glossary/glossary-of-terms"/><meta property="og:image" content="https://images.ctfassets.net/9htf9uzhsn4z/QXWw1X4bquBDot2h7eN21/696406601ec71d26e23d94c3264eabc0/lulu-glossary-of-publishing-terms-og-image.jpg"/><meta property="og:description" content="Learn important industry terms for publishing, writing, book marketing, book printing, & more"/><meta property="og:type" content="website"/><meta property="og:site_name" content="Lulu"/><meta property="og:locale" content="en_US"/><meta property="og:locale:alternate" content="de_DE"/><meta property="og:locale:alternate" content="es_ES"/><meta property="og:locale:alternate" content="fr_FR"/><meta property="og:locale:alternate" content="it_IT"/><meta name="description" content="Learn important industry terms for publishing, writing, book marketing, book printing, & more"/><script type="application/ld+json">{ "@context": "http://schema.org", "@type": "Corporation", "name": "Publishing & Print-On-Demand Glossary | Lulu", "description": "Learn important industry terms for publishing, writing, book marketing, book printing, & more", "logo": "https://www.lulu.com/_next/static/media/social_logo.ea0db9b3.png", "url": "https://www.lulu.com/glossary/glossary-of-terms" }</script><meta name="robots" content="max-image-preview:large"/><meta name="next-head-count" content="26"/><script type="application/javascript" id="lulu_geolocation">window.user_geolocation = "SG"</script><link data-next-font="" rel="preconnect" href="/" crossorigin="anonymous"/><link rel="preload" href="/_next/static/css/7ef13bd55337290a.css" as="style"/><link rel="stylesheet" href="/_next/static/css/7ef13bd55337290a.css" data-n-g=""/><link rel="preload" href="/_next/static/css/e78e198c16ef6499.css" as="style"/><link rel="stylesheet" href="/_next/static/css/e78e198c16ef6499.css" data-n-p=""/><noscript data-n-css=""></noscript><script defer="" nomodule="" src="/_next/static/chunks/polyfills-78c92fac7aa8fdd8.js"></script><script src="/_next/static/chunks/webpack-6dcb439776a6a849.js" defer=""></script><script src="/_next/static/chunks/framework-b9b262e39597e8cd.js" defer=""></script><script src="/_next/static/chunks/main-6a34f2b3766b916e.js" defer=""></script><script src="/_next/static/chunks/pages/_app-e7087a64aad988ab.js" defer=""></script><script src="/_next/static/chunks/9075-fd49ebe1bfd00a08.js" defer=""></script><script src="/_next/static/chunks/pages/glossary/%5B...page%5D-7d5d634460e5724d.js" defer=""></script><script src="/_next/static/M3EjSMy7H3XF5pw4iVTLP/_buildManifest.js" defer=""></script><script src="/_next/static/M3EjSMy7H3XF5pw4iVTLP/_ssgManifest.js" defer=""></script></head><body><div id="__next"><div class="Toastify"></div><div class="full-height-container"><header><div class="TopBar_wrapper__G9Mfe"><div></div><div class="TopBar_content__8Onhu"><div></div></div><div></div></div><nav role="navigation" class="MainNavigation_navigation__TOcBY max-width-container"><div class="MainNavigation_left__KhEGS"><div class="MainNavigation_navigationItem__BF3AE"><a class="MainNavigation_logo__0BOee" data-testid="main-nav-logo" href="/"><img src="https://images.ctfassets.net/9htf9uzhsn4z/3tSSOSmHDmAKXuhUbZD27g/a3af19924d8e4eb75ce6a09514a1f2ea/lulu-logo.svg" alt="Lulu Logo"/></a></div><ul class="MainNavigation_menuItems__cYNHu" style="--top-bar-height:0px"><li class="MainNavigation_menuItem__S_TGB MainNavigation_menuItemMain__oyriR MainNavigation_withoutDropdown__OI4nf"><div class="MainNavigation_title__m2BGo"><a data-testid="main-nav-products" style="text-decoration:none" href="/products">Products</a></div></li><li class="MainNavigation_menuItem__S_TGB MainNavigation_menuItemMain__oyriR"><div class="MainNavigation_title__m2BGo"><a data-testid="main-nav-pricing" style="text-decoration:none" href="/pricing">Pricing</a><i class="icon-arrow-down-extrasmall MainNavigation_sectionIcon__iY6K5" role="img" aria-label="arrow-down-extrasmall"></i></div><div class="MainNavigation_dropdownMenu__tz5vf"><a data-testid="main-nav-/pricing" href="/pricing">Book Pricing</a><a data-testid="main-nav-pricing/volume-discounts" href="/pricing/volume-discounts">Bulk Ordering</a></div></li><li class="MainNavigation_menuItem__S_TGB MainNavigation_menuItemMain__oyriR"><div class="MainNavigation_title__m2BGo"><a data-testid="main-nav-create" style="text-decoration:none" href="/create">Create</a><i class="icon-arrow-down-extrasmall MainNavigation_sectionIcon__iY6K5" role="img" aria-label="arrow-down-extrasmall"></i></div><div class="MainNavigation_dropdownMenu__tz5vf"><a data-testid="main-nav-create/print-books" href="/create/print-books">Print Books</a><a data-testid="main-nav-create/photo-books" href="/create/photo-books">Photo Books</a><a data-testid="main-nav-create/notebooks" href="/create/notebooks">Notebooks</a><a data-testid="main-nav-create/calendars" href="/create/calendars">Calendars</a><a data-testid="main-nav-create/childrens-books" href="/create/childrens-books">Children's Books</a><a data-testid="main-nav-create/comic-books" href="/create/comic-books">Comic Books</a><a data-testid="main-nav-create/magazines" href="/create/magazines">Magazines</a><a data-testid="main-nav-create/cookbooks" href="/create/cookbooks">Cookbooks</a><a data-testid="main-nav-create/yearbooks" href="/create/yearbooks">Yearbooks</a><a data-testid="main-nav-create/educational-books" href="/create/educational-books">Educational Books</a><a data-testid="main-nav-create/ebooks" href="/create/ebooks">Ebooks</a></div></li><li class="MainNavigation_menuItem__S_TGB MainNavigation_menuItemMain__oyriR"><div class="MainNavigation_title__m2BGo"><a data-testid="main-nav-sell" style="text-decoration:none" href="/sell">Sell</a><i class="icon-arrow-down-extrasmall MainNavigation_sectionIcon__iY6K5" role="img" aria-label="arrow-down-extrasmall"></i></div><div class="MainNavigation_dropdownMenu__tz5vf"><a data-testid="main-nav-sell/sell-on-lulu" href="/sell/sell-on-lulu">Sell on Lulu Bookstore</a><a data-testid="main-nav-sell/sell-on-your-site" href="/sell/sell-on-your-site">Sell Direct</a><a data-testid="main-nav-sell/retail-distribution" href="/sell/retail-distribution">Retail Distribution</a><a data-testid="main-nav-sell/order-import" href="/sell/order-import">Order Import</a><a data-testid="main-nav-sell/sell-on-your-site/print-api" href="/sell/sell-on-your-site/print-api">API Printing</a><a data-testid="main-nav-resources/kickstarter" href="/resources/kickstarter">Crowdfunding</a></div></li><li class="MainNavigation_menuItem__S_TGB MainNavigation_menuItemMain__oyriR"><div class="MainNavigation_title__m2BGo"><a data-testid="main-nav-resources" style="text-decoration:none" href="/resources">Resources</a><i class="icon-arrow-down-extrasmall MainNavigation_sectionIcon__iY6K5" role="img" aria-label="arrow-down-extrasmall"></i></div><div class="MainNavigation_dropdownMenu__tz5vf"><a href="https://help.lulu.com/en/support/home" target="_blank" rel="noopener noreferrer" data-testid="main-nav-knowledge-base" aria-label="Knowledge Base">Knowledge Base</a><a data-testid="main-nav-publishing-toolkit" href="/publishing-toolkit">Guides & Templates</a><a data-testid="main-nav-author-toolkit" href="/author-toolkit">Author Tools</a><a data-testid="main-nav-partners" href="/partners">Hire A Professional</a><a data-testid="main-nav-glossary/glossary-of-terms" href="/glossary/glossary-of-terms">Glossary of Publishing Terms</a><a href="https://www.youtube.com/@luludotcom" target="_blank" rel="noopener noreferrer" data-testid="main-nav-videos" aria-label="Videos">Videos</a><a href="https://blog.lulu.com/" target="_blank" rel="noopener noreferrer" data-testid="main-nav-blog" aria-label="Blog">Blog</a><a href="https://help.lulu.com/en/support/tickets/new" target="_blank" rel="noopener noreferrer" data-testid="main-nav-contact-support" aria-label="Contact Support">Contact Support</a></div></li><li class="MainNavigation_menuItem__S_TGB MainNavigation_menuItemMain__oyriR MainNavigation_withoutDropdown__OI4nf"><div class="MainNavigation_title__m2BGo"><a data-testid="main-nav-bookstore" style="text-decoration:none" href="/shop">Bookstore</a></div></li></ul></div><ul class="MainNavigation_right__u7mWY"><li><span class="MainNavigation_navigationItemIcon__m2TIV" data-testid="main-nav-search"><i class="icon-navigation-search" style="font-size:24px" role="img" aria-label="navigation-search"></i></span></li><li></li><li class="MainNavigation_navigationItem__BF3AE"><div class="MainNavigation_menuItem__S_TGB MainNavigation_accountMenuItem__jIqvf" data-testid="main-nav-login-container"><span class="MainNavigation_title__m2BGo MainNavigation_navigationItemIcon__m2TIV"><i class="icon-navigation-signed-out" style="font-size:24px" role="img" aria-label="navigation-signed-out"></i><span class="MainNavigation_itemIndicator__Kil58 spinner MainNavigation_itemIndicatorLoading__ppxxq"></span></span><div class="MainNavigation_dropdownMenu__tz5vf MainNavigation_accountBar__prS3t" data-testid="main-nav-login-container-active"><span data-testid="main-nav-login">Sign in</span><span data-testid="main-nav-register">Register</span><div class="MainNavigation_breakLine__ckn4Y"></div><span data-testid="main-nav-order-lookup">Order Lookup</span></div></div></li><li class="MainNavigation_mobileMenu__4BerV"><div class="MainNavigation_navigationItemIcon__m2TIV"><i class="icon-navigation-menu" style="font-size:24px" role="img" aria-label="navigation-menu"></i></div></li></ul></nav></header><main class="fill-vertical-space"><div><section class="MainBanner-module_mainBannerWrapper__QQZHx"></section><section class="ContentLinkNavigationBar-module_contentLinkNavContainer__2TOE4" style="background:#0A101A"><a class="ContentLinkNavigationBar-module_navItem__XdKZu" href="#A" target="_self">A</a><a class="ContentLinkNavigationBar-module_navItem__XdKZu" href="#B" target="_self">B</a><a class="ContentLinkNavigationBar-module_navItem__XdKZu" href="#C" target="_self">C</a><a class="ContentLinkNavigationBar-module_navItem__XdKZu" href="#D" target="_self">D</a><a class="ContentLinkNavigationBar-module_navItem__XdKZu" href="#E" target="_self">E</a><a class="ContentLinkNavigationBar-module_navItem__XdKZu" href="#F" target="_self">F</a><a class="ContentLinkNavigationBar-module_navItem__XdKZu" href="#G" target="_self">G</a><a class="ContentLinkNavigationBar-module_navItem__XdKZu" href="#H" target="_self">H</a><a class="ContentLinkNavigationBar-module_navItem__XdKZu" href="#I" target="_self">I</a><a class="ContentLinkNavigationBar-module_navItem__XdKZu" href="#J" target="_self">J</a><a class="ContentLinkNavigationBar-module_navItem__XdKZu" href="#K" target="_self">K</a><a class="ContentLinkNavigationBar-module_navItem__XdKZu" href="#L" target="_self">L</a><a class="ContentLinkNavigationBar-module_navItem__XdKZu" href="#M" target="_self">M</a><a class="ContentLinkNavigationBar-module_navItem__XdKZu" href="#N" target="_self">N</a><a class="ContentLinkNavigationBar-module_navItem__XdKZu" href="#O" target="_self">O</a><a class="ContentLinkNavigationBar-module_navItem__XdKZu" href="#P" target="_self">P</a><a class="ContentLinkNavigationBar-module_navItem__XdKZu" href="#Q" target="_self">Q</a><a class="ContentLinkNavigationBar-module_navItem__XdKZu" href="#R" target="_self">R</a><a class="ContentLinkNavigationBar-module_navItem__XdKZu" href="#S" target="_self">S</a><a class="ContentLinkNavigationBar-module_navItem__XdKZu" href="#T" target="_self">T</a><a class="ContentLinkNavigationBar-module_navItem__XdKZu" href="#U" target="_self">U</a><a class="ContentLinkNavigationBar-module_navItem__XdKZu" href="#V" target="_self">V</a><a class="ContentLinkNavigationBar-module_navItem__XdKZu" href="#W" target="_self">W</a><a class="ContentLinkNavigationBar-module_navItem__XdKZu" href="#X" target="_self">X</a><a class="ContentLinkNavigationBar-module_navItem__XdKZu" href="#Y" target="_self">Y</a><a class="ContentLinkNavigationBar-module_navItem__XdKZu" href="#Z" target="_self">Z</a></section><section style="background:#F2F4FA"><section id="A" class="ContentLinkTextBlock-module_contentLinkTextBlockContainer__v-9Yq"><h2 class="max-width-container large">A</h2></section><div class="max-width-container res-bottom-padding-48"><div class="grid-default"><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Advanced Review Copy</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Advanced Review Copies or ARCs are draft copies of your manuscript that you give to beta readers or book reviewers prior to publication in order to receive reviews, feedback, or endorsements.</p></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">API</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">An acronym for “Application Programming Interface.” An API lets different software systems communicate with each other.</p></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Author Bio</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Your Author Bio is a brief description of you as an author. Your interests, influences, and background can all be a part of your author bio. This information can be included on the back cover or inside flap of your book, and should also be listed on your author website.</p></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Author Brand</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Your Author Brand is the story of what makes you a unique writer. It’s what comes to mind when your readers think of you. A well-managed author brand will build lasting connections with your readers and deliver a promise about what kind of work you’ll consistently create.</p></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Author Network</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">An Author Network refers to the readers, authors, colleagues, and other partners that make up your audience. Building an author network is an important part of maintaining your author brand and promoting your book(s).</p><div class="ContentLinkImageCard-module_linkedIconAndText__hc5bJ"><div class="LinkedIconAndText-module_linkedIconAndTextContainer__m00BI"><i class="icon-knowledge-base-article LinkedIconAndText-module_icon__l1GPS" role="img" aria-label="knowledge-base-article"></i><a href="https://blog.lulu.com/how-to-grow-your-author-network/" target="_blank" rel="noopener noreferrer" aria-label="How to Grow Your Author Network" class="contentful-body">How to Grow Your Author Network</a></div></div></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Author Newsletter</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">An Author Newsletter is content you distribute to your readers via your email list. Your newsletter can include any information you feel would be relevant or beneficial to your readers, including updates on projects you’re working on or any special promotions or discounts you may be offering.</p><div class="ContentLinkImageCard-module_linkedIconAndText__hc5bJ"><div class="LinkedIconAndText-module_linkedIconAndTextContainer__m00BI"><i class="icon-knowledge-base-article LinkedIconAndText-module_icon__l1GPS" role="img" aria-label="knowledge-base-article"></i><a href="https://blog.lulu.com/email-marketing-for-authors/" target="_blank" rel="noopener noreferrer" aria-label="Email Marketing For Authors" class="contentful-body">Email Marketing For Authors</a></div></div><div class="ContentLinkImageCard-module_linkedIconAndText__hc5bJ"><div class="LinkedIconAndText-module_linkedIconAndTextContainer__m00BI"><i class="icon-knowledge-base-video LinkedIconAndText-module_icon__l1GPS" role="img" aria-label="knowledge-base-video"></i><a href="https://www.youtube.com/watch?v=TT4jiqthF_s" target="_blank" rel="noopener noreferrer" aria-label="How To Create an Author Newsletter" class="contentful-body">How To Create an Author Newsletter</a></div></div></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Author Platform</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">If your author brand is what distinguishes you as a writer, then your Author Platform can be described as the tools you collectively use to create that distinction. The main pillar of your author platform should be your author website, but will also include your social media channels, blog, email list, and any other methods you use to connect and communicate with your audience.</p><div class="ContentLinkImageCard-module_linkedIconAndText__hc5bJ"><div class="LinkedIconAndText-module_linkedIconAndTextContainer__m00BI"><i class="icon-knowledge-base-video LinkedIconAndText-module_icon__l1GPS" role="img" aria-label="knowledge-base-video"></i><a href="https://www.youtube.com/watch?v=QkVwCbF7Udg" target="_blank" rel="noopener noreferrer" aria-label="Building Your Author Platform" class="contentful-body">Building Your Author Platform</a></div></div><div class="ContentLinkImageCard-module_linkedIconAndText__hc5bJ"><div class="LinkedIconAndText-module_linkedIconAndTextContainer__m00BI"><i class="icon-knowledge-base-video LinkedIconAndText-module_icon__l1GPS" role="img" aria-label="knowledge-base-video"></i><a href="https://www.youtube.com/watch?v=1QLzxRXivt4" target="_blank" rel="noopener noreferrer" aria-label="How To Create An Author Website" class="contentful-body">How To Create An Author Website</a></div></div></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Author Spotlight Page</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Author Spotlight Pages are unique to Lulu authors. This provides a place in the Lulu bookstore to list all of your available titles, as well as your author bio and social channels.</p></div></div></div></div></div></div></section><section style="background:#F2F4FA"><section id="B" class="ContentLinkTextBlock-module_contentLinkTextBlockContainer__v-9Yq"><h2 class="max-width-container large">B</h2></section><div class="max-width-container res-bottom-padding-48"><div class="grid-default"><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Back Cover Blurb</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Also known as Cover Copy, a Blurb is a sales pitch for your book that should sound interesting and represent what’s in the book without giving too much away. If a blurb makes a reader want to read more, it’s successful; if a blurb bores or overwhelms the reader, or fails to explain what the book is about, it needs to be rewritten. For a novel, a back cover blurb is a short description of the book's main character and conflict, usually between 100 and 200 words, that traditionally is included on the inside cover or on the back of a print book. For a nonfiction book, a back cover blurb is a short description of the book’s content, goals, and what message or information the book promises to deliver.</p></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Back Matter</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Back Matter refers to the pages, such as the acknowledgements, index, and author bio, that follow the main text of a book.</p></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Beta Readers</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Beta Readers are people from your ideal audience who will read your book and offer feedback on characters, plot, story flow (fiction), and content organization (non-fiction).</p><div class="ContentLinkImageCard-module_linkedIconAndText__hc5bJ"><div class="LinkedIconAndText-module_linkedIconAndTextContainer__m00BI"><i class="icon-knowledge-base-article LinkedIconAndText-module_icon__l1GPS" role="img" aria-label="knowledge-base-article"></i><a href="https://blog.lulu.com/how-to-grow-your-author-network/" target="_blank" rel="noopener noreferrer" aria-label="How to Grow Your Author Network" class="contentful-body">How to Grow Your Author Network</a></div></div></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Binding Type</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">The Binding Type defines the method by which your book is held together. Examples include perfect bound (better known as paperback), hardcover, saddle stitch, coil bound, and more.</p></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">BISAC</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">BISAC is an acronym for Book Industry Standards and Communications. BISAC is a standard used by many companies and retailers throughout the supply chain to categorize books based on genre, keywords, and topical content to help with your book’s discoverability.</p><div class="ContentLinkImageCard-module_linkedIconAndText__hc5bJ"><div class="LinkedIconAndText-module_linkedIconAndTextContainer__m00BI"><i class="icon-knowledge-base-article LinkedIconAndText-module_icon__l1GPS" role="img" aria-label="knowledge-base-article"></i><a href="https://blog.lulu.com/bisac-what-it-is-and-why-it-matters/" target="_blank" rel="noopener noreferrer" aria-label="BISAC: What It Is And Why It Matters" class="contentful-body">BISAC: What It Is And Why It Matters</a></div></div></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Bleed</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">In printing, Bleed is printing that goes beyond the edge of where the sheet will be trimmed. In other words, the bleed is the area to be trimmed off. The bleed is the part on the side of a document that gives the printer a small amount of space to account for movement of the paper, and design inconsistencies.</p><div class="ContentLinkImageCard-module_linkedIconAndText__hc5bJ"><div class="LinkedIconAndText-module_linkedIconAndTextContainer__m00BI"><i class="icon-knowledge-base-article LinkedIconAndText-module_icon__l1GPS" role="img" aria-label="knowledge-base-article"></i><a href="https://help.lulu.com/en/support/solutions/articles/64000255584-how-do-i-make-my-content-cover-the-whole-page-what-is-bleed" target="_blank" rel="noopener noreferrer" aria-label="What Is Bleed?" class="contentful-body">What Is Bleed?</a></div></div></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Blog</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">A regularly updated section on your website that is typically written in an informal or conversational style. Blogs can provide a consistent source of fresh content for your author newsletter and social media.</p><div class="ContentLinkImageCard-module_linkedIconAndText__hc5bJ"><div class="LinkedIconAndText-module_linkedIconAndTextContainer__m00BI"><i class="icon-knowledge-base-video LinkedIconAndText-module_icon__l1GPS" role="img" aria-label="knowledge-base-video"></i><a href="https://www.youtube.com/watch?v=AO9xeOWFupA" target="_blank" rel="noopener noreferrer" aria-label="How To Create an Author Blog" class="contentful-body">How To Create an Author Blog</a></div></div></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Blog Tour</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Blog Tours are a method for gaining exposure for new projects or releases by working with a group of bloggers in your genre or audience that are willing to interview you about your work or review your latest book.</p></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Book Block</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">The Book Block is the printer term for the interior printed pages of a book before it has been bound into the cover.</p></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Book Launch</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">A Book Launch is a set date where you make your published book available for purchase. This can include multiple elements such as a release party, book signing, or social media campaign to drive sales. </p><div class="ContentLinkImageCard-module_linkedIconAndText__hc5bJ"><div class="LinkedIconAndText-module_linkedIconAndTextContainer__m00BI"><i class="icon-knowledge-base-video LinkedIconAndText-module_icon__l1GPS" role="img" aria-label="knowledge-base-video"></i><a href="https://www.youtube.com/watch?v=3znS_cbRSfI" target="_blank" rel="noopener noreferrer" aria-label="How To Plan Your Book Launch" class="contentful-body">How To Plan Your Book Launch</a></div></div><div class="ContentLinkImageCard-module_linkedIconAndText__hc5bJ"><div class="LinkedIconAndText-module_linkedIconAndTextContainer__m00BI"><i class="icon-knowledge-base-video LinkedIconAndText-module_icon__l1GPS" role="img" aria-label="knowledge-base-video"></i><a href="https://www.youtube.com/watch?v=Eb32DZjT7pY" target="_blank" rel="noopener noreferrer" aria-label="Why Direct Sales Should Be Part of Your Book Launch" class="contentful-body">Why Direct Sales Should Be Part of Your Book Launch</a></div></div></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Book Reviews</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Book Reviews are usually written by a reader or media professional offering a critical synopsis of your book. Book reviews from your ideal readers can be incredibly useful for marketing purposes. When looking for people to review your book, you should aim for a mix of professional and reader reviews.</p><div class="ContentLinkImageCard-module_linkedIconAndText__hc5bJ"><div class="LinkedIconAndText-module_linkedIconAndTextContainer__m00BI"><i class="icon-knowledge-base-video LinkedIconAndText-module_icon__l1GPS" role="img" aria-label="knowledge-base-video"></i><a href="https://www.youtube.com/watch?v=w-2HTjNI4H4" target="_blank" rel="noopener noreferrer" aria-label="How To Get Book Reviews" class="contentful-body">How To Get Book Reviews</a></div></div></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Budget</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">A Budget refers to the money you have allotted to spend on a specific project. This could be money used for editors, formatting, cover designers, social media ads, and any other products or services purchased in the process of completing your book.</p></div></div></div></div></div></div></section><section style="background:#F2F4FA"><section id="C" class="ContentLinkTextBlock-module_contentLinkTextBlockContainer__v-9Yq"><h2 class="max-width-container large">C</h2></section><div class="max-width-container res-bottom-padding-48"><div class="grid-default"><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Call To Action (CTA)</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Call To Action is a marketing term for any device designed to prompt an immediate response or encourage an immediate sale. For an author, this would be anything that directly encourages your readers to purchase your book, join your newsletter, follow you on social media, or leave a review of your book.</p></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Canva</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Canva is a powerful online graphics designer and editor that allows users to create anything from book covers to interior planner and journal pages to marketing assets like social graphics, ads, website banners, etc. Canva offers both free and premium paid services for users - learn more about both at Canva.com.</p><div class="ContentLinkImageCard-module_linkedIconAndText__hc5bJ"><div class="LinkedIconAndText-module_linkedIconAndTextContainer__m00BI"><i class="icon-knowledge-base-article LinkedIconAndText-module_icon__l1GPS" role="img" aria-label="knowledge-base-article"></i><a href="https://blog.lulu.com/canva-for-your-cover-integration/" target="_blank" rel="noopener noreferrer" aria-label="Canva For Your Cover (Integration)" class="contentful-body">Canva For Your Cover (Integration)</a></div></div><div class="ContentLinkImageCard-module_linkedIconAndText__hc5bJ"><div class="LinkedIconAndText-module_linkedIconAndTextContainer__m00BI"><i class="icon-knowledge-base-article LinkedIconAndText-module_icon__l1GPS" role="img" aria-label="knowledge-base-article"></i><a href="https://blog.lulu.com/using-canva-to-create-your-photo-book/" target="_blank" rel="noopener noreferrer" aria-label="Using Canva To Create Your Photo Book" class="contentful-body">Using Canva To Create Your Photo Book</a></div></div></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Casewrap</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Casewrap refers to traditional hardcover binding with the cover image printed on the cover. Casewrap binding is most often used for textbooks and hardcover portfolios.</p></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Coil Bound</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Coil Bound books are bound with a flexible plastic coil wound through punched holes along the entire length of the spine. This allows the book to lie flat when open.</p></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Content</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Content, in this capacity, refers to the material you are creating for your social media channels, website, blog, newsletter, and more. This can be video, written, or audio content but all serves to help you connect with your audience and engage new readers.</p></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Conversion</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Conversion is a term used by marketers to denote someone who visited your website and took an action; like buying a book or signing up for emails.</p></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Copy</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">In marketing, Copy refers to the specific text being used in a project, design, graphic, ad, or other marketing tool. “Back Cover Copy” refers to the text that goes on your book’s back cover. “Ad Copy” is the text that makes up the description or body of, for example, a Facebook Ad.</p></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Copyediting</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Copyediting is the process of reviewing a manuscript for spelling, punctuation, grammar, basic fact checking, usage and style inconsistencies or errors. However, the copyeditor’s job is not just to check grammar and spelling. They also check to make sure every element of your story is consistent, cohesive, and complete.</p></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Copyright</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">A form of protection provided by the laws of the United States for "original works of authorship," including literary, dramatic, musical, architectural, cartographic, choreographic, pantomimic, pictorial, graphic, sculptural, and audiovisual creations.</p><div class="ContentLinkImageCard-module_linkedIconAndText__hc5bJ"><div class="LinkedIconAndText-module_linkedIconAndTextContainer__m00BI"><i class="icon-arrow-link-right-small LinkedIconAndText-module_icon__l1GPS" role="img" aria-label="arrow-link-right-small"></i><a href="https://www.copyright.gov/help/faq/definitions.html" target="_blank" rel="noopener noreferrer" aria-label="US Copyright Definitions" class="contentful-body">US Copyright Definitions</a></div></div></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Cover Design</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Cover Design is the process of creating and curating the images and text that will visually represent your book on the cover. Well designed covers can be incredible marketing tools that draw your readers in and establish genre expectations. </p><div class="ContentLinkImageCard-module_linkedIconAndText__hc5bJ"><div class="LinkedIconAndText-module_linkedIconAndTextContainer__m00BI"><i class="icon-knowledge-base-video LinkedIconAndText-module_icon__l1GPS" role="img" aria-label="knowledge-base-video"></i><a href="https://youtu.be/S2i-VGZdHlU" target="_blank" rel="noopener noreferrer" aria-label="Design Basics for Creating a Book Cover" class="contentful-body">Design Basics for Creating a Book Cover</a></div></div><div class="ContentLinkImageCard-module_linkedIconAndText__hc5bJ"><div class="LinkedIconAndText-module_linkedIconAndTextContainer__m00BI"><i class="icon-knowledge-base-video LinkedIconAndText-module_icon__l1GPS" role="img" aria-label="knowledge-base-video"></i><a href="https://www.youtube.com/watch?v=g6_YpCvt24E" target="_blank" rel="noopener noreferrer" aria-label="How To Design a Book Cover" class="contentful-body">How To Design a Book Cover</a></div></div><div class="ContentLinkImageCard-module_linkedIconAndText__hc5bJ"><div class="LinkedIconAndText-module_linkedIconAndTextContainer__m00BI"><i class="icon-knowledge-base-video LinkedIconAndText-module_icon__l1GPS" role="img" aria-label="knowledge-base-video"></i><a href="https://www.youtube.com/watch?v=DJI0FdUwzLY" target="_blank" rel="noopener noreferrer" aria-label="How To Use Your Book Cover as a Marketing Tool" class="contentful-body">How To Use Your Book Cover as a Marketing Tool</a></div></div><div class="ContentLinkImageCard-module_linkedIconAndText__hc5bJ"><div class="LinkedIconAndText-module_linkedIconAndTextContainer__m00BI"><i class="icon-knowledge-base-video LinkedIconAndText-module_icon__l1GPS" role="img" aria-label="knowledge-base-video"></i><a href="https://youtu.be/HM410PAhnAg" target="_blank" rel="noopener noreferrer" aria-label="Cover File Setup Using Adobe Photoshop" class="contentful-body">Cover File Setup Using Adobe Photoshop</a></div></div></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Crowdfunding</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Crowdfunding is a method of raising capital through the collective effort of friends, family, customers, and individual investors. You can employ crowdfunding to raise funds to complete the publication of your book.</p><div class="ContentLinkImageCard-module_linkedIconAndText__hc5bJ"><div class="LinkedIconAndText-module_linkedIconAndTextContainer__m00BI"><i class="icon-knowledge-base-video LinkedIconAndText-module_icon__l1GPS" role="img" aria-label="knowledge-base-video"></i><a href="https://www.youtube.com/watch?v=hHcBVgU1iPE" target="_blank" rel="noopener noreferrer" aria-label="How to Crowdfund Your Book" class="contentful-body">How to Crowdfund Your Book</a></div></div></div></div></div></div></div></div></section><section style="background:#F2F4FA"><section id="D" class="ContentLinkTextBlock-module_contentLinkTextBlockContainer__v-9Yq"><h2 class="max-width-container large">D</h2></section><div class="max-width-container res-bottom-padding-48"><div class="grid-default"><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Developmental Editor</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Developmental Editors work to improve the structure, content and focus of your book. Developmental editing is also where problems of inconsistent tone or an unclear audience often surface.</p></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Direct Sales</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Direct Sales refer to selling your books directly to your audience via Lulu’s Print API, Lulu Direct, or hand-filling in person or through your own website. Selling directly cuts out the “middleman” retailers and distributors like Amazon, Bookshop.org, etc., often resulting in more direct profits for the author.</p><div class="ContentLinkImageCard-module_linkedIconAndText__hc5bJ"><div class="LinkedIconAndText-module_linkedIconAndTextContainer__m00BI"><i class="icon-knowledge-base-video LinkedIconAndText-module_icon__l1GPS" role="img" aria-label="knowledge-base-video"></i><a href="https://www.youtube.com/watch?v=Eb32DZjT7pY" target="_blank" rel="noopener noreferrer" aria-label="Why Direct Sales Should Be Part of Your Book Launch" class="contentful-body">Why Direct Sales Should Be Part of Your Book Launch</a></div></div><div class="ContentLinkImageCard-module_linkedIconAndText__hc5bJ"><div class="LinkedIconAndText-module_linkedIconAndTextContainer__m00BI"><i class="icon-knowledge-base-video LinkedIconAndText-module_icon__l1GPS" role="img" aria-label="knowledge-base-video"></i><a href="https://www.youtube.com/watch?v=TNNRTR_E4aA" target="_blank" rel="noopener noreferrer" aria-label="How To Build Your Bookstore and Maximize Profits" class="contentful-body">How To Build Your Bookstore and Maximize Profits</a></div></div></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Discoverability</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Discoverability refers to the likelihood of your book to be found online by potential readers. Keywords, metadata, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) can all contribute to your book’s discoverability.</p><div class="ContentLinkImageCard-module_linkedIconAndText__hc5bJ"><div class="LinkedIconAndText-module_linkedIconAndTextContainer__m00BI"><i class="icon-knowledge-base-video LinkedIconAndText-module_icon__l1GPS" role="img" aria-label="knowledge-base-video"></i><a href="https://www.youtube.com/watch?v=4dX4_HZJWzY" target="_blank" rel="noopener noreferrer" aria-label="SEM for Authors" class="contentful-body">SEM for Authors</a></div></div><div class="ContentLinkImageCard-module_linkedIconAndText__hc5bJ"><div class="LinkedIconAndText-module_linkedIconAndTextContainer__m00BI"><i class="icon-knowledge-base-video LinkedIconAndText-module_icon__l1GPS" role="img" aria-label="knowledge-base-video"></i><a href="https://www.youtube.com/watch?v=1ihW2IUcWts" target="_blank" rel="noopener noreferrer" aria-label="SEO for Authors" class="contentful-body">SEO for Authors</a></div></div><div class="ContentLinkImageCard-module_linkedIconAndText__hc5bJ"><div class="LinkedIconAndText-module_linkedIconAndTextContainer__m00BI"><i class="icon-knowledge-base-video LinkedIconAndText-module_icon__l1GPS" role="img" aria-label="knowledge-base-video"></i><a href="https://www.youtube.com/watch?v=Lrl0EFH-kfs&t=3s" target="_blank" rel="noopener noreferrer" aria-label="What the Hell is Metadata?" class="contentful-body">What the Hell is Metadata?</a></div></div></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Distribution</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Distribution refers to the methods or channels you use to sell your books to your readers. This can include third-party sellers, popular retailers, direct sales, and more. Lulu offers distribution through our bookstore as well as our Global Distribution service that reaches over 40,000 retailers and schools around the world.</p></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Dust Jacket</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">A hardcover book with linen wrap on the cover and foil stamping on the spine. The Dust Jacket is a glossy or matte finished printed cover jacket with flaps. Commonly used for first edition fiction, memoirs, and gift books.</p></div></div></div></div></div></div></section><section style="background:#F2F4FA"><section id="E" class="ContentLinkTextBlock-module_contentLinkTextBlockContainer__v-9Yq"><h2 class="max-width-container large">E</h2></section><div class="max-width-container res-bottom-padding-48"><div class="grid-default"><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Ebook</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">An Ebook is a book publication made available in digital form, consisting of text, images, or both, readable on the flat-panel display of computers, ereaders, or other electronic devices.</p></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Ecommerce</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Ecommerce is short for Electronic Commerce. Any time you buy or sell something online, that's ecommerce. For authors, ecommerce presents an avenue to sell books directly to readers, leading to higher revenue and the opportunity to develop a direct relationship with that reader. </p></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Elevator Pitch</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">An Elevator Pitch is a brief, persuasive speech that you use to spark interest in your book. A good elevator pitch should last no longer than a short elevator ride of 20 to 30 seconds, hence the name. If you can’t summarize the content and value of your book in 20-30 seconds, you may need to rethink your approach and cut unnecessary information. This should be just enough information to get potential readers or influencers interested in learning more.</p><div class="ContentLinkImageCard-module_linkedIconAndText__hc5bJ"><div class="LinkedIconAndText-module_linkedIconAndTextContainer__m00BI"><i class="icon-knowledge-base-article LinkedIconAndText-module_icon__l1GPS" role="img" aria-label="knowledge-base-article"></i><a href="https://blog.lulu.com/going-up-crafting-an-elevator-pitch-for-your-book/" target="_blank" rel="noopener noreferrer" aria-label="Crafting An Elevator Pitch " class="contentful-body">Crafting An Elevator Pitch </a></div></div></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Email Marketing</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Email Marketing is a form of direct marketing that uses email to promote your business’s products or services. It can also play a pivotal role in your marketing strategy with lead generation, brand awareness, building relationships or keeping customers engaged between purchases through different types of marketing emails.</p><div class="ContentLinkImageCard-module_linkedIconAndText__hc5bJ"><div class="LinkedIconAndText-module_linkedIconAndTextContainer__m00BI"><i class="icon-knowledge-base-video LinkedIconAndText-module_icon__l1GPS" role="img" aria-label="knowledge-base-video"></i><a href="https://www.youtube.com/watch?v=jKEaB5IAMJA" target="_blank" rel="noopener noreferrer" aria-label="Next Level Email Marketing" class="contentful-body">Next Level Email Marketing</a></div></div></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Endpaper</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Endsheets are the pages at the beginning and end of hardcover books that are used to glue the inside pages, known as the book block, to the hardcover.</p></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">EPUB</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">An EPUB is an ebook file format that uses the ".epub" file extension. EPUB is the most commonly used format for ebooks.</p></div></div></div></div></div></div></section><section style="background:#F2F4FA"><section id="F" class="ContentLinkTextBlock-module_contentLinkTextBlockContainer__v-9Yq"><h2 class="max-width-container large">F</h2></section><div class="max-width-container res-bottom-padding-48"><div class="grid-default"><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Facebook Ads</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Facebook Ads are posts that you pay to promote to a targeted audience of users on Facebook and their associated platforms (Messenger and Instagram). Facebook ads are a great way to get your book in front of like-minded or “lookalike” audiences of potential readers.</p></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Facebook Author Page</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Authors may choose to have an Author Fan Page on Facebook, which allows friends and fans to follow your page and engage with content you share. Visit the “Pages” tab on your Facebook dashboard to get your page started. </p><div class="ContentLinkImageCard-module_linkedIconAndText__hc5bJ"><div class="LinkedIconAndText-module_linkedIconAndTextContainer__m00BI"><i class="icon-knowledge-base-video LinkedIconAndText-module_icon__l1GPS" role="img" aria-label="knowledge-base-video"></i><a href="https://www.youtube.com/watch?v=vaZvCXkgIe4" target="_blank" rel="noopener noreferrer" aria-label="Facebook For Authors" class="contentful-body">Facebook For Authors</a></div></div></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Facebook Insights</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Facebook Insights provide information about your page's performance, such as demographic data about your audience and how people are responding to your posts. You can use Insights to understand how people are engaging with your page and view metrics about your page's performance.</p></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Flyleaf</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">The Flyleaf is an extra blank page inserted during the binding process between the endsheet and the book block at the beginning and end of the book.</p></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Folds</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">The Folds are represented by dotted blue lines in Lulu's book preview tool (on the Design step) and indicate where your cover is folded. In the case of paperback (perfect bound) books, there is one fold between the front cover and spine, and another between the spine and back cover. A book with a dust jacket will have additional folds where the front and back cover flaps wrap around the inside of the book cover, while our saddle-stitch books will have only one fold between the front and back cover.</p></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Formatting</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Formatting refers to the arrangement and stylistic presentation of text. This includes headings, paragraphs, quotations, and footnotes/endnotes, any images or graphics, and other elements like page numbering included in the manuscript. Another word for formatting is layout.</p></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Front Matter</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Front Matter refers to the pages, such as the title page, copyright page, and preface, that precede the main text of a book.</p></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Fulfillment</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Fulfillment refers to a sequence of steps a business undertakes to process the order from the point of sale to the delivery of goods with customer satisfaction. </p></div></div></div></div></div></div></section><section style="background:#F2F4FA"><section id="G" class="ContentLinkTextBlock-module_contentLinkTextBlockContainer__v-9Yq"><h2 class="max-width-container large">G</h2></section><div class="max-width-container res-bottom-padding-48"><div class="grid-default"><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Galley Copy</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">A Galley Copy is a rough copy of a manuscript that has not yet been copyedited or formatted, but has been bound and printed for early review or advance promotional purposes. Galley copies are usually limited to just the body of text, as front matter, back matter, interior art and formatting, and cover art usually haven’t been finished yet.</p></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Gatekeeping</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Gatekeeping is the activity of controlling, and usually limiting, general access to something. Gatekeepers are much more prevalent in traditional publishing and almost non-existent in self or independent publishing.</p><div class="ContentLinkImageCard-module_linkedIconAndText__hc5bJ"><div class="LinkedIconAndText-module_linkedIconAndTextContainer__m00BI"><i class="icon-knowledge-base-article LinkedIconAndText-module_icon__l1GPS" role="img" aria-label="knowledge-base-article"></i><a href="https://blog.lulu.com/understanding-the-publishing-gatekeepers/" target="_blank" rel="noopener noreferrer" aria-label="Understanding The Publishing Gatekeepers" class="contentful-body">Understanding The Publishing Gatekeepers</a></div></div></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Genre</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Genre is a category of artistic composition characterized by similarities in form, style, or subject matter. Your book’s genre can refer to the general distinction between Fiction and Nonfiction, but may also be more nuanced to include the main theme, such as Mystery, Memoir, Personal Growth, or Poetry.</p></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Global Distribution</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Global Distribution is Lulu's service enabling you to list your book on retail channels. All sales are reported to Lulu and listed in your dashboard for easy access and tracking. When a reader buys your book from one of the participating sales channels, that retailer handles the print-on-demand and shipping. The entire process is automated; meaning once you’ve set up your account and published your book, you’ll be selling any time, to anyone!</p></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Glossy (Cover)</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Gloss coating on the book cover creates bright covers that emphasize the cover art or photography.</p></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Google</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Google offers free tools like Adwords, Analytics, and Search Console you can use to enhance your author website and marketing efforts. Adwords is an advertising platform. You bid on keywords associated with your book, and when someone searches with those keywords, your ad might appear. Analytics offers traffic data from your author website like new visitors, pages visited, how long they spend on a page, and what link they clicked to get to your site. Search Console expands on the analytics data to help you understand what people who visit your site are searching.</p></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Guest Blogging</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Guest Blogging refers to penning an article for a blog other than your own. This can be a great marketing tool if you pick blogs that are relevant to your genre or content and an excellent way to grow your author network.</p></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Gutter</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">A page Gutter is the space on the inside of the page that leads into the binding of print books.</p></div></div></div></div></div></div></section><section style="background:#F2F4FA"><section id="H" class="ContentLinkTextBlock-module_contentLinkTextBlockContainer__v-9Yq"><h2 class="max-width-container large">H</h2></section><div class="max-width-container res-bottom-padding-48"><div class="grid-default"><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Hardcover</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">A book bound with Binder Board or another stiff material. Usually covered in cloth or paper with a stitch spine and endsheets.</p></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Hybrid Publisher</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Hybrid Publishers fill the gap between self-publishing and traditional publishing. Sometimes called Vanity Presses, these publishers provide “traditional” editorial, creative, and marketing services directly to authors. There is no formal barrier to entry outside of the sometimes steep cost associated with the services.</p><div class="ContentLinkImageCard-module_linkedIconAndText__hc5bJ"><div class="LinkedIconAndText-module_linkedIconAndTextContainer__m00BI"><i class="icon-knowledge-base-video LinkedIconAndText-module_icon__l1GPS" role="img" aria-label="knowledge-base-video"></i><a href="https://www.youtube.com/watch?v=xxXeHtMizP4" target="_blank" rel="noopener noreferrer" aria-label="5 Ways to Know if a Publisher is Right for you" class="contentful-body">5 Ways to Know if a Publisher is Right for you</a></div></div></div></div></div></div></div></div></section><section style="background:#F2F4FA"><section id="I" class="ContentLinkTextBlock-module_contentLinkTextBlockContainer__v-9Yq"><h2 class="max-width-container large">I</h2></section><div class="max-width-container res-bottom-padding-48"><div class="grid-default"><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Imprint</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">In self-publishing, an Imprint is the business or trade name under which you publish your work. As a self-published author, it can be extremely beneficial to create your own imprint to publish under to build authority and brand awareness. Authors publishing similar or related content may also agree to publish their individual works under one united imprint.</p><div class="ContentLinkImageCard-module_linkedIconAndText__hc5bJ"><div class="LinkedIconAndText-module_linkedIconAndTextContainer__m00BI"><i class="icon-knowledge-base-video LinkedIconAndText-module_icon__l1GPS" role="img" aria-label="knowledge-base-video"></i><a href="https://www.youtube.com/watch?v=AyL0HMW2LmY" target="_blank" rel="noopener noreferrer" aria-label="How to Use Metadata to Start Your Own Publishing Imprint" class="contentful-body">How to Use Metadata to Start Your Own Publishing Imprint</a></div></div></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">ISBN</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">An International Standard Book Number (ISBN) identifies the following information about your book: title, author, type of book, physical properties, and location of publisher. An ISBN is a unique identifier for every single published version of a book; a paperback, hardcover, ebook, and revised second edition of the same book would each have a different ISBN.</p></div></div></div></div></div></div></section><section style="background:#F2F4FA"><section id="J" class="ContentLinkTextBlock-module_contentLinkTextBlockContainer__v-9Yq"><h2 class="max-width-container large">J</h2></section><div class="max-width-container res-bottom-padding-48"><div class="grid-default"></div></div></section><section style="background:#F2F4FA"><section id="K" class="ContentLinkTextBlock-module_contentLinkTextBlockContainer__v-9Yq"><h2 class="max-width-container large">K</h2></section><div class="max-width-container res-bottom-padding-48"><div class="grid-default"><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Keywords</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Keywords are ideas and topics that define what your content is about. In terms of SEO, they're the words and phrases that searchers enter into search engines, also called "search queries." If you boil everything in your book down to simple words and phrases, those are your primary keywords.</p><div class="ContentLinkImageCard-module_linkedIconAndText__hc5bJ"><div class="LinkedIconAndText-module_linkedIconAndTextContainer__m00BI"><i class="icon-knowledge-base-video LinkedIconAndText-module_icon__l1GPS" role="img" aria-label="knowledge-base-video"></i><a href="https://www.youtube.com/watch?v=1ihW2IUcWts" target="_blank" rel="noopener noreferrer" aria-label="SEO for Authors" class="contentful-body">SEO for Authors</a></div></div><div class="ContentLinkImageCard-module_linkedIconAndText__hc5bJ"><div class="LinkedIconAndText-module_linkedIconAndTextContainer__m00BI"><i class="icon-knowledge-base-video LinkedIconAndText-module_icon__l1GPS" role="img" aria-label="knowledge-base-video"></i><a href="https://www.youtube.com/watch?v=4dX4_HZJWzY" target="_blank" rel="noopener noreferrer" aria-label="SEM for Authors" class="contentful-body">SEM for Authors</a></div></div></div></div></div></div></div></div></section><section style="background:#F2F4FA"><section id="L" class="ContentLinkTextBlock-module_contentLinkTextBlockContainer__v-9Yq"><h2 class="max-width-container large">L</h2></section><div class="max-width-container res-bottom-padding-48"><div class="grid-default"><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Landing Page</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">A Landing Page is a unique page you send your customers to, usually through social media or email marketing. A landing page uses important keywords and is usually focused on a single product or service you offer. Landing pages may also be known as a ‘Lead Capture Page’ or ‘Destination Page’, usually with a single goal in mind. Goals can include email capture, buying a product, signing up for a webinar, and more.</p></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Line Editing</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Line Editing ensures that the sentences in your manuscript are as effective as possible. A line editor is attentive to your individual style and approaches the manuscript as a careful reader. While a copyeditor looks for typos, grammatical errors, etc., line editors work line-by-line, tightening up sentence structure so the language is sharp and clear. They look closely at how your word choice and syntax contribute to the tone or emotion of your writing. Finally, a line editor is concerned with the overall pacing and logical flow of your manuscript.</p></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Linen Wrap</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">When a hardcover book has the cover art printed on a dust jacket, the solid book binding beneath the dust jacket is a linen fabric cover known as Linen Wrap. For a hardcover book with the cover art printed directly on the book itself, see casewrap.</p></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Lulu</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Lulu is a self-publishing print-on-demand platform that is free to use and offers over 3,000 book formats combinations, ecommerce integrations with Lulu Direct, and distribution thorugh the Lulu Bookstore and our Global Distirbution service, reaching over 40,000 retailers and libraries.</p></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Lulu Print API</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">The Lulu Print API is a book printing API that allows users to incorporate print-on-demand book manufacturing and distribution into their business quickly and easily at the best commercial rates in the industry.</p><div class="ContentLinkImageCard-module_linkedIconAndText__hc5bJ"><div class="LinkedIconAndText-module_linkedIconAndTextContainer__m00BI"><i class="icon-knowledge-base-video LinkedIconAndText-module_icon__l1GPS" role="img" aria-label="knowledge-base-video"></i><a href="https://www.youtube.com/watch?v=ykFYCtFZRQ0" target="_blank" rel="noopener noreferrer" aria-label="Selling Direct with a Print API" class="contentful-body">Selling Direct with a Print API</a></div></div></div></div></div></div></div></div></section><section style="background:#F2F4FA"><section id="M" class="ContentLinkTextBlock-module_contentLinkTextBlockContainer__v-9Yq"><h2 class="max-width-container large">M</h2></section><div class="max-width-container res-bottom-padding-48"><div class="grid-default"><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Margins</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">The Margin is the space between your text and the edge of the printed page. Margins are important because they prevent the image or text on your manuscript from being cut off.</p></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Marketing</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Marketing refers to any effort on your part to promote or share your work or author brand in an attempt to drive sales or raise awareness about your platform.</p><div class="ContentLinkImageCard-module_linkedIconAndText__hc5bJ"><div class="LinkedIconAndText-module_linkedIconAndTextContainer__m00BI"><i class="icon-knowledge-base-video LinkedIconAndText-module_icon__l1GPS" role="img" aria-label="knowledge-base-video"></i><a href="https://www.youtube.com/watch?v=hnXwZRVgMhE" target="_blank" rel="noopener noreferrer" aria-label="Planning Your Marketing Timeline" class="contentful-body">Planning Your Marketing Timeline</a></div></div><div class="ContentLinkImageCard-module_linkedIconAndText__hc5bJ"><div class="LinkedIconAndText-module_linkedIconAndTextContainer__m00BI"><i class="icon-knowledge-base-video LinkedIconAndText-module_icon__l1GPS" role="img" aria-label="knowledge-base-video"></i><a href="https://www.youtube.com/watch?v=DJI0FdUwzLY" target="_blank" rel="noopener noreferrer" aria-label="How To Use Your Book Cover as a Marketing Tool" class="contentful-body">How To Use Your Book Cover as a Marketing Tool</a></div></div><div class="ContentLinkImageCard-module_linkedIconAndText__hc5bJ"><div class="LinkedIconAndText-module_linkedIconAndTextContainer__m00BI"><i class="icon-knowledge-base-video LinkedIconAndText-module_icon__l1GPS" role="img" aria-label="knowledge-base-video"></i><a href="https://www.youtube.com/watch?v=QkVwCbF7Udg" target="_blank" rel="noopener noreferrer" aria-label="Building Your Author Platform" class="contentful-body">Building Your Author Platform</a></div></div></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Matte (Cover)</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">A matte finish gives your cover a more subdued, natural look. Used most often with novels and notebooks, matte finish withstands scratches and wear better than any other cover finish.</p></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Metadata</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Metadata refers to all of the data elements that describe your book. These include the title, author, description, author bio, publication date, BISAC categories, ISBN, and copyright information. It’s important to keep this information consistent throughout the publishing process or your book will not be eligible for retail distribution.</p><div class="ContentLinkImageCard-module_linkedIconAndText__hc5bJ"><div class="LinkedIconAndText-module_linkedIconAndTextContainer__m00BI"><i class="icon-knowledge-base-video LinkedIconAndText-module_icon__l1GPS" role="img" aria-label="knowledge-base-video"></i><a href="https://www.youtube.com/watch?v=Lrl0EFH-kfs&t=3s" target="_blank" rel="noopener noreferrer" aria-label="What the Hell is Metadata?" class="contentful-body">What the Hell is Metadata?</a></div></div></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Metrics</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Metrics are used to track and measure performance on the web. Some common metrics include site visits, social engagement, and click-through rates. </p></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">MOBI</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">MOBI is the proprietary format used exclusively by Amazon Kindle ereaders. Amazon retired MOBI in 2011, but continues to use AZW3, KF8, and KFX formats (based on MOBI) for their ebooks. Despite using a proprietary format for their ebooks, Amazon Kindle devices will usually read EPUBs as well.</p></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Mobile Optimization</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Mobile Optimization is the practice of building your website with mobile devices in mind. This is achieved by optimizing your website content and design so that all your website pages are clear and easy to navigate on mobile devices. Mobile optimization involves reformatting the website by keeping larger navigation buttons, only having purpose-rich content, and optimized images that fit well on any handheld devices. This helps mobile audiences to remain engaged while viewing your site.</p></div></div></div></div></div></div></section><section style="background:#F2F4FA"><section id="N" class="ContentLinkTextBlock-module_contentLinkTextBlockContainer__v-9Yq"><h2 class="max-width-container large">N</h2></section><div class="max-width-container res-bottom-padding-48"><div class="grid-default"></div></div></section><section style="background:#F2F4FA"><section id="O" class="ContentLinkTextBlock-module_contentLinkTextBlockContainer__v-9Yq"><h2 class="max-width-container large">O</h2></section><div class="max-width-container res-bottom-padding-48"><div class="grid-default"><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Offset Printing</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Offset Printing or offset lithography is the primary method used to print large runs of magazines, books, manuals, and other printed materials. Because of the fixed costs involved with setting up each job for offset printing, the cost of each copy in a 250-copy order will be higher than the cost of each piece in a 10,000-copy job.</p></div></div></div></div></div></div></section><section style="background:#F2F4FA"><section id="P" class="ContentLinkTextBlock-module_contentLinkTextBlockContainer__v-9Yq"><h2 class="max-width-container large">P</h2></section><div class="max-width-container res-bottom-padding-48"><div class="grid-default"><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Paperback</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Stiff paper is used to bind the pages of a Paperback book. The most efficient and cost effective way to print high-quality books.</p></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Partners Page</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Lulu’s Partner’s Page features service providers to help you every step along the way of the publishing process, from editing and formatting to cover design and marketing.</p><div class="ContentLinkImageCard-module_linkedIconAndText__hc5bJ"><div class="LinkedIconAndText-module_linkedIconAndTextContainer__m00BI"><i class="icon-arrow-link-right-small LinkedIconAndText-module_icon__l1GPS" role="img" aria-label="arrow-link-right-small"></i><a href="/partners" target="_self" aria-label="Hire A Professional" class="contentful-body">Hire A Professional</a></div></div></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">PDF</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Portable Document Format (PDF) files are the best format when creating a print-ready file. Lulu only accepts PDF files when creating your book as it ensures there will be no changes to the document (such as fonts and layers) once it has been through our automated review process.</p><div class="ContentLinkImageCard-module_linkedIconAndText__hc5bJ"><div class="LinkedIconAndText-module_linkedIconAndTextContainer__m00BI"><i class="icon-knowledge-base-video LinkedIconAndText-module_icon__l1GPS" role="img" aria-label="knowledge-base-video"></i><a href="https://youtu.be/hEPjYaR-TlE" target="_blank" rel="noopener noreferrer" aria-label="Interior and Cover File Setup Using Adobe Indesign" class="contentful-body">Interior and Cover File Setup Using Adobe Indesign</a></div></div><div class="ContentLinkImageCard-module_linkedIconAndText__hc5bJ"><div class="LinkedIconAndText-module_linkedIconAndTextContainer__m00BI"><i class="icon-knowledge-base-video LinkedIconAndText-module_icon__l1GPS" role="img" aria-label="knowledge-base-video"></i><a href="https://www.youtube.com/watch?v=CN9mQa4iHnM" target="_blank" rel="noopener noreferrer" aria-label="Exporting an Interior File with Microsoft Word" class="contentful-body">Exporting an Interior File with Microsoft Word</a></div></div></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Pen Name</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">A Pen Name is an assumed name used by a writer instead of their real name.</p></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Perfect Bound</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">The industry term for traditional paperback binding, Perfect Bound is the most cost-efficient and popular way to bind on-demand products. Suitable for most print projects.</p></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Print</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Printing a book involves transmitting PDF files for the interior and cover to a printer. The interior pages are printed and cut into a book block, which is then bound to the cover.</p></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Print-On-Demand</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Print-On-Demand (POD) refers to the process of printing items as they are ordered, rather than ordering inventory in bulk and fulfilling orders after the fact. Print-on-demand technology is more environmentally friendly and cost-effective than traditional methods of printing such as offset. With Lulu’s POD model, authors can order the exact number of books they need, when they need them with no minimums or maximums.</p><div class="ContentLinkImageCard-module_linkedIconAndText__hc5bJ"><div class="LinkedIconAndText-module_linkedIconAndTextContainer__m00BI"><i class="icon-knowledge-base-video LinkedIconAndText-module_icon__l1GPS" role="img" aria-label="knowledge-base-video"></i><a href="https://www.youtube.com/watch?v=i11zdTh5CFU" target="_blank" rel="noopener noreferrer" aria-label="5 Things To Know About Print-On-Demand" class="contentful-body">5 Things To Know About Print-On-Demand</a></div></div><div class="ContentLinkImageCard-module_linkedIconAndText__hc5bJ"><div class="LinkedIconAndText-module_linkedIconAndTextContainer__m00BI"><i class="icon-knowledge-base-video LinkedIconAndText-module_icon__l1GPS" role="img" aria-label="knowledge-base-video"></i><a href="https://www.youtube.com/watch?v=46ZQ89EqNfY" target="_blank" rel="noopener noreferrer" aria-label="How to Start Your Own Publishing Company Using Print-On-Demand" class="contentful-body">How to Start Your Own Publishing Company Using Print-On-Demand</a></div></div></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Proof Copy</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">A Proof Copy is a copy of your completed book ordered after publishing but before making the book available for sale, to ensure everything is perfect. Ordering and approving a proof copy is required to be accepted into Global Distribution. This is a best practice that should precede making your book available to your audience or ordering bulk copies of your book.</p></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Publish</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Publishing a book or any kind of content (art, games, music) means to prepare and make available for sale and distribution.</p></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Publishing Team</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Your Publishing Team is composed of the individuals you contract to help you complete your book. This could include services such as editing, formatting, cover design, marketing, and more.</p><div class="ContentLinkImageCard-module_linkedIconAndText__hc5bJ"><div class="LinkedIconAndText-module_linkedIconAndTextContainer__m00BI"><i class="icon-knowledge-base-video LinkedIconAndText-module_icon__l1GPS" role="img" aria-label="knowledge-base-video"></i><a href="https://www.youtube.com/watch?v=mFOyKfKJ5Uk" target="_blank" rel="noopener noreferrer" aria-label="Building Your Publishing Dream Team" class="contentful-body">Building Your Publishing Dream Team</a></div></div><div class="ContentLinkImageCard-module_linkedIconAndText__hc5bJ"><div class="LinkedIconAndText-module_linkedIconAndTextContainer__m00BI"><i class="icon-arrow-link-right-small LinkedIconAndText-module_icon__l1GPS" role="img" aria-label="arrow-link-right-small"></i><a href="/partners" target="_self" aria-label="Hire A Professional" class="contentful-body">Hire A Professional</a></div></div></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Publishing Timeline</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">A Publishing Timeline is an estimate of how long it will take you to complete all of the steps of the publishing process from writing your first draft to your official book launch. Key points on your publishing timeline may include drafting, editing, fundraising, formatting, cover design, event planning, networking, or pre-launch marketing.</p></div></div></div></div></div></div></section><section style="background:#F2F4FA"><section id="Q" class="ContentLinkTextBlock-module_contentLinkTextBlockContainer__v-9Yq"><h2 class="max-width-container large">Q</h2></section><div class="max-width-container res-bottom-padding-48"><div class="grid-default"></div></div></section><section style="background:#F2F4FA"><section id="R" class="ContentLinkTextBlock-module_contentLinkTextBlockContainer__v-9Yq"><h2 class="max-width-container large">R</h2></section><div class="max-width-container res-bottom-padding-48"><div class="grid-default"><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Reader Persona</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">A Reader Persona is a fictional character built by compiling data about a larger set of people, based on the actions (both actual and desired) of your readers. Personas are useful when developing marketing strategies and to better understand your audience.</p><div class="ContentLinkImageCard-module_linkedIconAndText__hc5bJ"><div class="LinkedIconAndText-module_linkedIconAndTextContainer__m00BI"><i class="icon-knowledge-base-video LinkedIconAndText-module_icon__l1GPS" role="img" aria-label="knowledge-base-video"></i><a href="https://www.youtube.com/watch?v=HV2On-pUA5c" target="_blank" rel="noopener noreferrer" aria-label="Creating a Reader Persona" class="contentful-body">Creating a Reader Persona</a></div></div></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Revenue</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">If your book does not have a Lulu-owned ISBN, then your earnings simply Revenue, which is the amount of money you make on each sale of your published material. Revenue is not subject to withholding and is not reported to the IRS.</p></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Royalties</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">If you use Global Distribution for your book and assign a Lulu-owned ISBN, Lulu becomes the publisher of record and all earnings are regarded as Royalties for that material, regardless of delivery format. The creator revenue generated by sales of material with a Lulu-owned ISBN meets the true and legal definition of a royalty. Royalties are reported to the IRS and are subject to withholding according to United States of America tax laws. For more information about tax withholding, see:</p><div class="ContentLinkImageCard-module_linkedIconAndText__hc5bJ"><div class="LinkedIconAndText-module_linkedIconAndTextContainer__m00BI"><i class="icon-knowledge-base-article LinkedIconAndText-module_icon__l1GPS" role="img" aria-label="knowledge-base-article"></i><a href="https://help.lulu.com/en/support/solutions/articles/64000255468-tax-and-withholding-faq" target="_blank" rel="noopener noreferrer" aria-label="Tax and Withholding FAQ" class="contentful-body">Tax and Withholding FAQ</a></div></div></div></div></div></div></div></div></section><section style="background:#F2F4FA"><section id="S" class="ContentLinkTextBlock-module_contentLinkTextBlockContainer__v-9Yq"><h2 class="max-width-container large">S</h2></section><div class="max-width-container res-bottom-padding-48"><div class="grid-default"><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Saddle Stitch</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Saddle Stitch is the name of a binding method that does not use glue to connect the pages. The interior pages are folded and inserted between the cover, then stapled along the spine edge. Saddle stitch binding is designed for supplementary materials, coloring books, magazines, comic books, and other smaller projects.</p></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Self-Publishing</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Self-Publishing is any publishing done by you (the author or creator), without sharing the rights or profits with anyone else. Generally, self-publishing involves designing the contents, formatting the files to be ready for publication, designing a cover, and marketing the project on your own or using paid freelancer creators.</p><div class="ContentLinkImageCard-module_linkedIconAndText__hc5bJ"><div class="LinkedIconAndText-module_linkedIconAndTextContainer__m00BI"><i class="icon-knowledge-base-article LinkedIconAndText-module_icon__l1GPS" role="img" aria-label="knowledge-base-article"></i><a href="https://blog.lulu.com/self-publishing-basics-for-new-authors/" target="_blank" rel="noopener noreferrer" aria-label="Self-publishing Basics For New Authors" class="contentful-body">Self-publishing Basics For New Authors</a></div></div><div class="ContentLinkImageCard-module_linkedIconAndText__hc5bJ"><div class="LinkedIconAndText-module_linkedIconAndTextContainer__m00BI"><i class="icon-knowledge-base-video LinkedIconAndText-module_icon__l1GPS" role="img" aria-label="knowledge-base-video"></i><a href="https://www.youtube.com/watch?v=tSA-wcKVEE0" target="_blank" rel="noopener noreferrer" aria-label="What is Self-Publishing?" class="contentful-body">What is Self-Publishing?</a></div></div><div class="ContentLinkImageCard-module_linkedIconAndText__hc5bJ"><div class="LinkedIconAndText-module_linkedIconAndTextContainer__m00BI"><i class="icon-knowledge-base-video LinkedIconAndText-module_icon__l1GPS" role="img" aria-label="knowledge-base-video"></i><a href="https://www.youtube.com/watch?v=AAj7RnZGIVU" target="_blank" rel="noopener noreferrer" aria-label="Why Should I Self-Publish?" class="contentful-body">Why Should I Self-Publish?</a></div></div><div class="ContentLinkImageCard-module_linkedIconAndText__hc5bJ"><div class="LinkedIconAndText-module_linkedIconAndTextContainer__m00BI"><i class="icon-knowledge-base-video LinkedIconAndText-module_icon__l1GPS" role="img" aria-label="knowledge-base-video"></i><a href="https://www.youtube.com/watch?v=7YPRfCON2G0" target="_blank" rel="noopener noreferrer" aria-label="7 Myths of Self-Publishing" class="contentful-body">7 Myths of Self-Publishing</a></div></div></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">SEM</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Search Engine Marketing (SEM) is a marketing practice using search results pages (like Google). You purchase ad space on these pages. When a user searches for related terms (based on the keywords you supply), your ad may appear.</p><div class="ContentLinkImageCard-module_linkedIconAndText__hc5bJ"><div class="LinkedIconAndText-module_linkedIconAndTextContainer__m00BI"><i class="icon-knowledge-base-video LinkedIconAndText-module_icon__l1GPS" role="img" aria-label="knowledge-base-video"></i><a href="https://www.youtube.com/watch?v=4dX4_HZJWzY" target="_blank" rel="noopener noreferrer" aria-label="SEM for Authors" class="contentful-body">SEM for Authors</a></div></div></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">SEO</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Search Engine Optimization (SEO) is the process of improving your website discoverability data, information, and keywords to increase visibility for relevant searches.</p><div class="ContentLinkImageCard-module_linkedIconAndText__hc5bJ"><div class="LinkedIconAndText-module_linkedIconAndTextContainer__m00BI"><i class="icon-knowledge-base-video LinkedIconAndText-module_icon__l1GPS" role="img" aria-label="knowledge-base-video"></i><a href="https://www.youtube.com/watch?v=1ihW2IUcWts" target="_blank" rel="noopener noreferrer" aria-label="SEO for Authors" class="contentful-body">SEO for Authors</a></div></div><div class="ContentLinkImageCard-module_linkedIconAndText__hc5bJ"><div class="LinkedIconAndText-module_linkedIconAndTextContainer__m00BI"><i class="icon-knowledge-base-article LinkedIconAndText-module_icon__l1GPS" role="img" aria-label="knowledge-base-article"></i><a href="https://blog.lulu.com/seo-for-authors/" target="_blank" rel="noopener noreferrer" aria-label="SEO For Your Author Website" class="contentful-body">SEO For Your Author Website</a></div></div></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Shopify</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Shopify is the premiere ecommerce tool for independent creators and storefronts. Their service enables sales, payment processing, and order management, allowing anyone to create an online store. The Lulu Direct app for Shopify users enables you to sell your print-on-demand book through your own website.</p><div class="ContentLinkImageCard-module_linkedIconAndText__hc5bJ"><div class="LinkedIconAndText-module_linkedIconAndTextContainer__m00BI"><i class="icon-arrow-link-right-small LinkedIconAndText-module_icon__l1GPS" role="img" aria-label="arrow-link-right-small"></i><a href="/sell/sell-on-your-site/shopify" target="_self" aria-label="Lulu Direct Integrations: Shopify" class="contentful-body">Lulu Direct Integrations: Shopify</a></div></div></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Shopping Cart</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Often referred to as Cart or Basket, your Shopping Cart is where a customer adds different products prior to checkout. When you go shopping in a Walmart or Target, the first thing you do is grab a cart and start adding products you want to purchase. When you shop online, the experience is the same. All the products that you want to purchase, you add to your cart.</p></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Social Media</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Social Media platforms - including Facebook, X, Instagram, YouTube, LinkedIn, Pinterest, TikTok, Snapchat, etc. - can be an excellent networking and marketing tool for any author.</p><div class="ContentLinkImageCard-module_linkedIconAndText__hc5bJ"><div class="LinkedIconAndText-module_linkedIconAndTextContainer__m00BI"><i class="icon-knowledge-base-article LinkedIconAndText-module_icon__l1GPS" role="img" aria-label="knowledge-base-article"></i><a href="https://blog.lulu.com/social-media-book-promotion/" target="_blank" rel="noopener noreferrer" aria-label="Basic Book Promotion On Social Media" class="contentful-body">Basic Book Promotion On Social Media</a></div></div><div class="ContentLinkImageCard-module_linkedIconAndText__hc5bJ"><div class="LinkedIconAndText-module_linkedIconAndTextContainer__m00BI"><i class="icon-knowledge-base-video LinkedIconAndText-module_icon__l1GPS" role="img" aria-label="knowledge-base-video"></i><a href="https://www.youtube.com/watch?v=vaZvCXkgIe4" target="_blank" rel="noopener noreferrer" aria-label="Facebook For Authors" class="contentful-body">Facebook For Authors</a></div></div><div class="ContentLinkImageCard-module_linkedIconAndText__hc5bJ"><div class="LinkedIconAndText-module_linkedIconAndTextContainer__m00BI"><i class="icon-knowledge-base-video LinkedIconAndText-module_icon__l1GPS" role="img" aria-label="knowledge-base-video"></i><a href="https://www.youtube.com/watch?v=0cTl7WJywZ8" target="_blank" rel="noopener noreferrer" aria-label="X for Authors" class="contentful-body">X for Authors</a></div></div></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Specs</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Short for Specifications, your project’s Specs include all the defining features you select. These include the size, binding, page count, paper type, ink, cover, finish, and other information related to your print-ready file.</p></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Synopsis</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Similar to your back cover blurb, a Synopsis should be a brief but descriptive summary of the content of your book. Unlike the back cover blurb, which is a public marketing tool and therefore should tease your book’s content, not give too much away, your synopsis should be a comprehensive description.</p></div></div></div></div></div></div></section><section style="background:#F2F4FA"><section id="T" class="ContentLinkTextBlock-module_contentLinkTextBlockContainer__v-9Yq"><h2 class="max-width-container large">T</h2></section><div class="max-width-container res-bottom-padding-48"><div class="grid-default"><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Target Audience</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Your Target Audience is the group of readers most suited to the content in your book. Sometimes a target audience can be defined by age, by career, by gender, even by geographical location. It is important to know your target audience before you start marketing your book in order to best direct your marketing efforts.</p><div class="ContentLinkImageCard-module_linkedIconAndText__hc5bJ"><div class="LinkedIconAndText-module_linkedIconAndTextContainer__m00BI"><i class="icon-knowledge-base-video LinkedIconAndText-module_icon__l1GPS" role="img" aria-label="knowledge-base-video"></i><a href="https://www.youtube.com/watch?v=3c6gwRTyXP4&t=12s" target="_blank" rel="noopener noreferrer" aria-label="How to Build Your Audience" class="contentful-body">How to Build Your Audience</a></div></div></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Trade Book</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Historically referring to mass produced paperbacks, Trade Books are designed to be low-cost to make the book available to as many readers as possible.</p></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Trim</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Trim refers to the final size of your print book.</p></div></div></div></div></div></div></section><section style="background:#F2F4FA"><section id="U" class="ContentLinkTextBlock-module_contentLinkTextBlockContainer__v-9Yq"><h2 class="max-width-container large">U</h2></section><div class="max-width-container res-bottom-padding-48"><div class="grid-default"><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">USP</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">The Unique Selling Point (USP) of your book or product is a particular feature or quality about it that makes it different or unique from other books about similar topics or in the same genre. Your USP is why readers should buy your book instead of someone else’s.</p></div></div></div></div></div></div></section><section style="background:#F2F4FA"><section id="V" class="ContentLinkTextBlock-module_contentLinkTextBlockContainer__v-9Yq"><h2 class="max-width-container large">V</h2></section><div class="max-width-container res-bottom-padding-48"><div class="grid-default"><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Variance (Print & Color)</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">Printing books often results in Variance; slight color or trim irregularities. For both off-set and on-demand printing, variance is common. Often subtle trim or color variance is completely unnoticeable. </p></div></div></div></div></div></div></section><section style="background:#F2F4FA"><section id="W" class="ContentLinkTextBlock-module_contentLinkTextBlockContainer__v-9Yq"><h2 class="max-width-container large">W</h2></section><div class="max-width-container res-bottom-padding-48"><div class="grid-default"><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">White-Label </h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">A White-Label product is free from the producer's branding and offers you the option to apply your own branding.</p></div></div></div></div><div class="col-4"><div class="ContentLinkImageCard-module_contentLinkImageCard__hTsjh"><div class="ContentLinkImageCard-module_content__9-enT"><div><div class="ContentLinkImageCard-module_headerBottomBorder__lK1pA"><div><h4 class="ContentLinkImageCard-module_heading__cwIYJ contentful-h4">Word Processor</h4></div></div><p class="ContentLinkImageCard-module_description__nZ9FZ contentful-body">A Word Processor is the device or computer program on which you type your manuscript. Popular word processors (and some of our favorites) include Microsoft Word, Google Docs, Scribus, Scrivener, Plot Factory, and Nisus Writer.</p><div class="ContentLinkImageCard-module_linkedIconAndText__hc5bJ"><div class="LinkedIconAndText-module_linkedIconAndTextContainer__m00BI"><i class="icon-arrow-link-right-small LinkedIconAndText-module_icon__l1GPS" role="img" aria-label="arrow-link-right-small"></i><a href="/author-toolkit" target="_self" aria-label="Author Tools" class="contentful-body">Author Tools</a></div></div></div></div></div></div></div></div></section><section style="background:#F2F4FA"><section id="X" class="ContentLinkTextBlock-module_contentLinkTextBlockContainer__v-9Yq"><h2 class="max-width-container large">X</h2></section><div class="max-width-container res-bottom-padding-48"><div class="grid-default"></div></div></section><section style="background:#F2F4FA"><section id="Y" class="ContentLinkTextBlock-module_contentLinkTextBlockContainer__v-9Yq"><h2 class="max-width-container large">Y</h2></section><div class="max-width-container res-bottom-padding-48"><div class="grid-default"></div></div></section><section style="background:#F2F4FA"><section id="Z" class="ContentLinkTextBlock-module_contentLinkTextBlockContainer__v-9Yq"><h2 class="max-width-container large">Z</h2></section><div class="max-width-container res-bottom-padding-48"><div class="grid-default"></div></div></section></div></main><footer class="Footer-module_footerContainer__3YcQ- white-text-80"><div class="max-width-container Footer-module_footerTopRow__Gpog8"><div><div class="Footer-module_mainNavLinks__JYA3D"><div class="Footer-module_footerLinkCollection__iETux"><div class="Footer-module_linkCollection__l8nNn"><span class="Footer-module_footerLink__l4v7i Footer-module_mainNavLink__ylNeV">Our Team</span><i class="icon-arrow-down-small" role="img" aria-label="arrow-down-small"></i><div class="Footer-module_dropdownMenu__u17RO"><a href="/about-us" target="_self" aria-label="About Us" class="Footer-module_footerLink__l4v7i Footer-module_mainNavLink__ylNeV">About Us</a><a href="/careers" target="_self" aria-label="Careers" class="Footer-module_footerLink__l4v7i Footer-module_mainNavLink__ylNeV">Careers</a></div></div></div><a href="/newsroom" target="_blank" rel="noopener noreferrer" aria-label="Newsroom" class="Footer-module_footerLink__l4v7i Footer-module_mainNavLink__ylNeV">Newsroom</a><div class="Footer-module_footerLinkCollection__iETux"><div class="Footer-module_linkCollection__l8nNn"><span class="Footer-module_footerLink__l4v7i Footer-module_mainNavLink__ylNeV">Community</span><i class="icon-arrow-down-small" role="img" aria-label="arrow-down-small"></i><div class="Footer-module_dropdownMenu__u17RO"><a href="https://blog.lulu.com/" target="_blank" rel="noopener noreferrer" aria-label="Blog" class="Footer-module_footerLink__l4v7i Footer-module_mainNavLink__ylNeV">Blog</a><a href="https://www.youtube.com/@luludotcom" target="_blank" rel="noopener noreferrer" aria-label="Videos" class="Footer-module_footerLink__l4v7i Footer-module_mainNavLink__ylNeV">Videos</a><a href="https://www.publishprosperpodcast.com/" target="_blank" rel="noopener noreferrer" aria-label="Podcast" class="Footer-module_footerLink__l4v7i Footer-module_mainNavLink__ylNeV">Podcast</a></div></div></div><div class="Footer-module_footerLinkCollection__iETux"><div class="Footer-module_linkCollection__l8nNn"><span class="Footer-module_footerLink__l4v7i Footer-module_mainNavLink__ylNeV">Help</span><i class="icon-arrow-down-small" role="img" aria-label="arrow-down-small"></i><div class="Footer-module_dropdownMenu__u17RO"><a href="https://www.lulu.com/order-lookup?" target="_blank" rel="noopener noreferrer" aria-label="Order Lookup" class="Footer-module_footerLink__l4v7i Footer-module_mainNavLink__ylNeV">Order Lookup</a><a href="https://help.lulu.com/en/support/home" target="_blank" rel="noopener noreferrer" aria-label="Knowledge Base" class="Footer-module_footerLink__l4v7i Footer-module_mainNavLink__ylNeV">Knowledge Base</a><a href="https://help.lulu.com/en/support/tickets/new" target="_blank" rel="noopener noreferrer" aria-label="Contact Support" class="Footer-module_footerLink__l4v7i Footer-module_mainNavLink__ylNeV">Contact Support</a></div></div></div><a href="https://developers.lulu.com/home" target="_blank" rel="noopener noreferrer" aria-label="Developers" class="Footer-module_footerLink__l4v7i Footer-module_mainNavLink__ylNeV">Developers</a><div class="Footer-module_footerSelect__-oOd-" aria-label="footerSelect"><div class="Footer-module_footerSelected__WPTOt"><div class="Footer-module_footerLink__l4v7i Footer-module_mainNavLink__ylNeV" data-testid="language-selector"> English</div><i class="icon-arrow-down-extrasmall" role="img" aria-label="arrow-down-extrasmall"></i></div><div class="Footer-module_dropdownMenu__u17RO"><div class="Footer-module_dropdownMenuLabel__WRoz8">Change language</div><div class="Footer-module_selectOption__ehr3-" data-testid="language-selector-english">English</div><div class="Footer-module_selectOption__ehr3-" data-testid="language-selector-deutsch">Deutsch</div><div class="Footer-module_selectOption__ehr3-" data-testid="language-selector-français">Français</div><div class="Footer-module_selectOption__ehr3-" data-testid="language-selector-italiano">Italiano</div><div class="Footer-module_selectOption__ehr3-" data-testid="language-selector-español">Español</div></div></div></div><div class="Footer-module_socialLinksContainer__3-SrO"><div class="Footer-module_socialLinks__OF12I"><a href="https://www.instagram.com/luludotcom/" target="_blank" rel="noopener noreferrer"><i class="icon-social-instagram" title="Lulu Instagram Icon" aria-label="Lulu Instagram Icon"></i></a><a href="https://www.facebook.com/Luludotcom/" target="_blank" rel="noopener noreferrer"><i class="icon-social-facebook" title="Lulu Facebook Icon" aria-label="Lulu Facebook Icon"></i></a><a href="https://www.linkedin.com/company/luludotcom" target="_blank" rel="noopener noreferrer"><i class="icon-social-linked-in" title="Lulu LinkedIn Icon" aria-label="Lulu LinkedIn Icon"></i></a><a href="https://www.youtube.com/@luludotcom" target="_blank" rel="noopener noreferrer"><i class="icon-social-youtube" title="Lulu YouTube Icon" aria-label="Lulu YouTube Icon"></i></a><a href="https://blog.lulu.com/" target="_blank" rel="noopener noreferrer"><i class="icon-social-blog" title="Lulu Blog Icon" aria-label="Lulu Blog Icon"></i></a><a href="https://www.publishprosperpodcast.com/" target="_blank" rel="noopener noreferrer"><i class="icon-social-podcast" title="Lulu Podcast Icon" aria-label="Lulu Podcast Icon"></i></a><a href="https://www.tiktok.com/@lulupublishing" target="_blank" rel="noopener noreferrer"><i class="icon-social-tik-tok" title="Lulu TikTok Icon" aria-label="Lulu TikTok Icon"></i></a><a href="https://www.twitter.com/Luludotcom" target="_blank" rel="noopener noreferrer"><i class="icon-social-twitter" title="Lulu X/Twitter Icon" aria-label="Lulu X/Twitter Icon"></i></a></div></div></div><div class="Footer-module_subscribeContainer__5s-Hp"><div class="Footer-module_subscribe__aSP1Q"><div class="Footer-module_newsletterText__nXecA">Get exclusive Publishing & Marketing tips to help you create and sell your books more effectively! You can unsubscribe at any time.</div><form action="#"><div class="Footer_subscribe__TejEo"><div class="field Footer_field__bxV4D"><div class="field__input-wrapper field__input-btn-wrapper"><label><input name="email" required="" type="email" placeholder="Your Email" class="field__input Footer_fieldInput__Nwi4L" value=""/></label></div></div></div></form></div></div><div class="Footer-module_socialLinksContainer__3-SrO Footer-module_hidden__90ZW1"><div class="Footer-module_socialLinks__OF12I"><a href="https://www.instagram.com/luludotcom/" target="_blank" rel="noopener noreferrer"><i class="icon-social-instagram" title="Lulu Instagram Icon" aria-label="Lulu Instagram Icon"></i></a><a href="https://www.facebook.com/Luludotcom/" target="_blank" rel="noopener noreferrer"><i class="icon-social-facebook" title="Lulu Facebook Icon" aria-label="Lulu Facebook Icon"></i></a><a href="https://www.linkedin.com/company/luludotcom" target="_blank" rel="noopener noreferrer"><i class="icon-social-linked-in" title="Lulu LinkedIn Icon" aria-label="Lulu LinkedIn Icon"></i></a><a href="https://www.youtube.com/@luludotcom" target="_blank" rel="noopener noreferrer"><i class="icon-social-youtube" title="Lulu YouTube Icon" aria-label="Lulu YouTube Icon"></i></a><a href="https://blog.lulu.com/" target="_blank" rel="noopener noreferrer"><i class="icon-social-blog" title="Lulu Blog Icon" aria-label="Lulu Blog Icon"></i></a><a href="https://www.publishprosperpodcast.com/" target="_blank" rel="noopener noreferrer"><i class="icon-social-podcast" title="Lulu Podcast Icon" aria-label="Lulu Podcast Icon"></i></a><a href="https://www.tiktok.com/@lulupublishing" target="_blank" rel="noopener noreferrer"><i class="icon-social-tik-tok" title="Lulu TikTok Icon" aria-label="Lulu TikTok Icon"></i></a><a href="https://www.twitter.com/Luludotcom" target="_blank" rel="noopener noreferrer"><i class="icon-social-twitter" title="Lulu X/Twitter Icon" aria-label="Lulu X/Twitter Icon"></i></a></div></div></div><div class="Footer-module_footerBottomRow__ID20O"><div class="max-width-container Footer-module_bottomRowContent__VH11R"><div class="Footer-module_platformLinks__iBZKn"><a href="https://www.lulu.com/" target="_blank" rel="noopener noreferrer" title="Lulu Logo"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 500 175" alt="Lulu Logo" class="Footer-module_luluLogo__9OYyb Footer-module_svgLink__BdilV"><path d="m138.462 147.212 15.084-100.276a4.23 4.23 0 0 1 3.007-3.436l30.147-8.74a2.822 2.822 0 0 1 3.576 3.129L175.19 138.467c-.583 4.859 1.36 6.801 6.024 6.801a27.5 27.5 0 0 0 4.566-.416 3.03 3.03 0 0 1 3.52 3.424l-3.112 20.653a5.01 5.01 0 0 1-3.84 4.138A65 65 0 0 1 166.638 175c-20.987 0-30.897-9.716-28.177-27.788M351.138 175a65 65 0 0 0 15.707-1.933 5.01 5.01 0 0 0 3.841-4.138l3.113-20.653a3.03 3.03 0 0 0-3.52-3.424 27.5 27.5 0 0 1-4.567.416c-4.663 0-6.607-1.942-6.024-6.801l15.087-100.578a2.822 2.822 0 0 0-3.576-3.13l-30.147 8.74a4.23 4.23 0 0 0-3.007 3.437l-15.084 100.276C320.24 165.284 330.15 175 351.138 175m-39.431-30.177a23 23 0 0 1-4.362.445c-4.858 0-6.801-2.137-6.023-6.801l8.815-59.685a3.028 3.028 0 0 0-2.996-3.47H277.89a3.03 3.03 0 0 0-2.994 2.58l-7.386 49.304c-1.555 11.077-9.133 17.684-19.82 17.684-10.494 0-15.353-6.996-13.603-18.267l7.065-47.83a3.028 3.028 0 0 0-2.995-3.471h-29.245a3.03 3.03 0 0 0-2.995 2.585l-8.168 55.323c-3.692 24.874 10.299 41.78 35.56 41.78 13.408 0 25.651-4.859 33.813-12.048C270.618 170.53 279.169 175 292.77 175a69 69 0 0 0 15.948-1.994 4.6 4.6 0 0 0 3.542-3.828l3.014-20.953a3.034 3.034 0 0 0-3.568-3.402m184.693 0a23 23 0 0 1-4.361.445c-4.858 0-6.802-2.137-6.024-6.801l8.815-59.685a3.028 3.028 0 0 0-2.995-3.47h-29.252a3.03 3.03 0 0 0-2.994 2.58l-7.387 49.304c-1.554 11.077-9.132 17.684-19.82 17.684-10.493 0-15.352-6.996-13.603-18.267l7.066-47.83a3.028 3.028 0 0 0-2.995-3.47h-29.246a3.03 3.03 0 0 0-2.995 2.585l-8.168 55.322c-3.692 24.874 10.3 41.78 35.56 41.78 13.409 0 25.652-4.859 33.814-12.048 3.497 7.578 12.047 12.048 25.65 12.048a71.2 71.2 0 0 0 17.004-2.235 3.04 3.04 0 0 0 2.333-2.523l3.166-22.017a3.034 3.034 0 0 0-3.568-3.402m-439.316-.537a122 122 0 0 0-30.764-10.493 10.677 10.677 0 0 1-8.626-12.125l13.124-87.2a128 128 0 0 0-13.202-.081 1.64 1.64 0 0 0-1.53 1.4L.018 142.538a1.64 1.64 0 0 0 1.662 1.89c9.94-.245 55.318-.296 79.312 17.87-5.96-6.935-13.942-12.966-23.91-18.013m47.898 25.661s7.028-46.19 15.426-102.463C127.937 17.043 81.208 2.519 71.441.05a1.643 1.643 0 0 0-2.028 1.352L58.879 71.602a21 21 0 0 0-.264 3.096C58.613 86.82 69.22 89.136 74.469 89.541a1.64 1.64 0 0 1 1.28 2.486c-3.37 5.554-10.27 19.485-2.027 29.513 0 0 27.603 24.929 31.26 48.407M67.644 128.27a9 9 0 0 1-.927-.972c-6.74-8.2-7.771-19.2-3.156-31.075-8.842-3.715-14.015-11.386-14.014-21.525a29.4 29.4 0 0 1 .365-4.442l8.152-54.33a98.4 98.4 0 0 0-13.654-1.32 1.64 1.64 0 0 0-1.644 1.4L26.661 123.019a1.646 1.646 0 0 0 1.327 1.862c8.455 1.584 48.91 10.606 66.641 40.941-5.15-15.281-20.735-31.888-26.985-37.551" data-name="Logo Artwork"></path></svg></a><a href="https://www.lulu.com/sell/sell-on-your-site/print-api" target="_blank" rel="noopener noreferrer" title="Lulu API Logo"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 762.532 211.418" alt="Lulu API Logo" class="Footer-module_apiLogo__-k--z Footer-module_svgLink__BdilV"><path d="M747.623 75.342h8.744a2.185 2.185 0 0 1 2.16 2.511l-14.439 95.372a2.185 2.185 0 0 1-2.16 1.858h-8.742a2.185 2.185 0 0 1-2.16-2.511L745.462 77.2a2.185 2.185 0 0 1 2.16-1.858m-25.648 36.777c-1.048-24.002-14.676-39.1-37.71-39.1-16.338 0-27.975 9.14-34.368 19.544l2.163-14.718a2.185 2.185 0 0 0-2.161-2.503h-8.17a2.185 2.185 0 0 0-2.161 1.861L619.836 208.91a2.185 2.185 0 0 0 2.16 2.509h8.546a2.185 2.185 0 0 0 2.161-1.867l7.943-54.045c5.034 13.143 17.304 19.522 31.424 19.522 26.906 0 51.526-25.744 49.905-62.909m-51.582 51.101c-16.645 0-24.946-12.775-25.614-28.067-1.047-24.001 14.072-50.132 37.88-50.132 15.486 0 25.048 10.646 25.807 28.066 1.37 31.357-19.104 50.133-38.073 50.133m-56.147-62.52c-.836-19.164-13.983-27.68-33.34-27.68a65.2 65.2 0 0 0-32.794 9.03 2.185 2.185 0 0 0-.878 2.732l2.993 6.97a2.18 2.18 0 0 0 3.129 1.012c4.3-2.578 14.704-7.937 26.904-7.937 14.904 0 20.275 7.743 20.698 17.42a43.6 43.6 0 0 1-.908 10.26h-6.194c-26.905 0-65.339 6.387-63.962 37.938.684 15.679 14.622 24.583 30.301 24.583 20.79 0 32.134-16.946 34.287-21.002l-2.83 18.544a2.185 2.185 0 0 0 2.16 2.513h8.162a2.185 2.185 0 0 0 2.16-1.856l9.416-61.882a53.6 53.6 0 0 0 .696-10.646m-16.086 26.13c-3.128 17.034-17.163 36.972-35.358 36.972-12.97 0-19.088-7.162-19.435-15.1-1.03-23.614 33.542-25.356 49.801-25.356h5.614Zm163.018-66.509 1.33-8.793a2.185 2.185 0 0 0-2.16-2.511h-8.744a2.185 2.185 0 0 0-2.16 1.858l-1.33 8.793a2.185 2.185 0 0 0 2.16 2.512h8.744a2.185 2.185 0 0 0 2.16-1.859m-622.716 86.89 15.084-100.275a4.23 4.23 0 0 1 3.007-3.436l30.147-8.74a2.822 2.822 0 0 1 3.576 3.129L175.19 138.467c-.583 4.859 1.36 6.801 6.024 6.801a27.5 27.5 0 0 0 4.566-.416 3.03 3.03 0 0 1 3.52 3.424l-3.112 20.653a5.01 5.01 0 0 1-3.84 4.138A65 65 0 0 1 166.638 175c-20.987 0-30.897-9.716-28.177-27.788M351.138 175a65 65 0 0 0 15.707-1.933 5.01 5.01 0 0 0 3.841-4.138l3.113-20.653a3.03 3.03 0 0 0-3.52-3.424 27.5 27.5 0 0 1-4.567.416c-4.663 0-6.607-1.942-6.024-6.801l15.087-100.578a2.822 2.822 0 0 0-3.576-3.13l-30.147 8.74a4.23 4.23 0 0 0-3.007 3.437l-15.084 100.276C320.24 165.284 330.15 175 351.138 175m-39.431-30.177a23 23 0 0 1-4.362.445c-4.858 0-6.801-2.137-6.023-6.801l8.815-59.685a3.028 3.028 0 0 0-2.996-3.47H277.89a3.03 3.03 0 0 0-2.994 2.58l-7.386 49.304c-1.555 11.077-9.133 17.684-19.82 17.684-10.494 0-15.353-6.996-13.603-18.267l7.065-47.83a3.028 3.028 0 0 0-2.995-3.471h-29.245a3.03 3.03 0 0 0-2.995 2.585l-8.168 55.323c-3.692 24.874 10.299 41.78 35.56 41.78 13.408 0 25.651-4.859 33.813-12.048C270.618 170.53 279.169 175 292.77 175a69 69 0 0 0 15.948-1.994 4.6 4.6 0 0 0 3.542-3.828l3.014-20.953a3.034 3.034 0 0 0-3.568-3.402m184.693 0a23 23 0 0 1-4.361.445c-4.858 0-6.802-2.137-6.024-6.801l8.815-59.685a3.028 3.028 0 0 0-2.995-3.47h-29.252a3.03 3.03 0 0 0-2.994 2.58l-7.387 49.304c-1.554 11.077-9.132 17.684-19.82 17.684-10.493 0-15.352-6.996-13.603-18.267l7.066-47.83a3.028 3.028 0 0 0-2.995-3.47h-29.246a3.03 3.03 0 0 0-2.995 2.585l-8.168 55.322c-3.692 24.874 10.3 41.78 35.56 41.78 13.409 0 25.652-4.859 33.814-12.048 3.497 7.578 12.047 12.048 25.65 12.048a71.2 71.2 0 0 0 17.004-2.235 3.04 3.04 0 0 0 2.333-2.523l3.166-22.017a3.034 3.034 0 0 0-3.568-3.402m-439.316-.537a122 122 0 0 0-30.764-10.493 10.677 10.677 0 0 1-8.626-12.125l13.124-87.2a128 128 0 0 0-13.202-.081 1.64 1.64 0 0 0-1.53 1.4L.018 142.538a1.64 1.64 0 0 0 1.662 1.89c9.94-.245 55.318-.296 79.312 17.87-5.96-6.935-13.942-12.966-23.91-18.013m47.898 25.661s7.028-46.19 15.426-102.463C127.937 17.043 81.208 2.519 71.441.05a1.643 1.643 0 0 0-2.028 1.352L58.879 71.602a21 21 0 0 0-.264 3.096C58.613 86.82 69.22 89.136 74.469 89.541a1.64 1.64 0 0 1 1.28 2.486c-3.37 5.554-10.27 19.485-2.027 29.513 0 0 27.603 24.929 31.26 48.407M67.644 128.27a9 9 0 0 1-.927-.972c-6.74-8.2-7.771-19.2-3.156-31.075-8.842-3.715-14.015-11.386-14.014-21.525a29.4 29.4 0 0 1 .365-4.442l8.152-54.33a98.4 98.4 0 0 0-13.654-1.32 1.64 1.64 0 0 0-1.644 1.4L26.661 123.019a1.646 1.646 0 0 0 1.327 1.862c8.455 1.584 48.91 10.606 66.641 40.941-5.15-15.281-20.735-31.888-26.985-37.551" data-name="Logo Artwork"></path></svg></a><a href="https://www.lulujr.com/" target="_blank" rel="noopener noreferrer" title="Lulu Jr. Logo"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 310 200" alt="Lulu Jr. Logo" class="Footer-module_jrLogo__bxiBz Footer-module_svgLink__BdilV"><path d="M250.01 143.522c-31.41 31.536-102.034 57.952-160.29 45.135-20.193-4.458-39.986-13.265-55.213-27.594-20.488-18.979-32.124-49.079-21.22-75.984 6.827-17.138 21.994-29.808 38.9-35.814-11.18 9.412-21.05 21.004-25.2 34.754-8.355 26.59 7.908 54.89 29.911 69.206 55.824 36.248 144.788 14.608 193.112-9.703"></path><path d="M116.416 127.53a1.9 1.9 0 0 1-.721-1.462c0-1.014.797-1.833 1.816-1.833.475 0 .772.125 1.145.399.773.568 1.447.864 2.318.864 1.492 0 2.39-.864 2.39-2.87v-9.416c0-1.064.846-1.907 1.916-1.907s1.918.843 1.918 1.907v9.587c0 2.058-.597 3.592-1.645 4.632-1.07 1.066-2.638 1.61-4.53 1.61-1.992 0-3.512-.669-4.607-1.51m18.394-6.168c0 5.103 2.863 7.703 7.544 7.703S150 126.49 150 121.238v-8.025c0-1.066-.847-1.907-1.917-1.907s-1.918.84-1.918 1.907v8.176c0 2.748-1.42 4.159-3.76 4.159-2.341 0-3.761-1.46-3.761-4.284v-8.05c0-1.067-.846-1.908-1.916-1.908s-1.917.84-1.917 1.907zm23.076 5.697c0 1.04.847 1.884 1.893 1.884a1.89 1.89 0 0 0 1.894-1.884v-9.288l7.667 10.006c.523.67 1.072 1.115 1.992 1.115h.125c1.07 0 1.918-.841 1.918-1.907v-13.797c0-1.042-.848-1.882-1.893-1.882s-1.893.84-1.893 1.882v8.942l-7.394-9.66c-.522-.67-1.071-1.116-1.993-1.116h-.398c-1.07 0-1.918.841-1.918 1.908zm23.826-.025c0 1.067.848 1.908 1.917 1.908 1.07 0 1.916-.841 1.916-1.908v-13.822a1.895 1.895 0 0 0-1.916-1.907c-1.07 0-1.917.84-1.917 1.907zm25.414-6.861c0 2.973-2.14 5.4-5.228 5.4s-5.28-2.477-5.28-5.448v-.052c0-2.973 2.142-5.4 5.23-5.4s5.278 2.478 5.278 5.452zm-14.516 0c0 4.93 3.86 8.917 9.237 8.917s9.288-4.036 9.288-8.965v-.052c0-4.929-3.858-8.916-9.237-8.916s-9.288 4.036-9.288 8.968zm27.76-.296v-4.98h3.808c1.869 0 3.013.841 3.013 2.477v.049c0 1.462-1.07 2.454-2.937 2.454zm-3.836 7.158c0 1.064.847 1.908 1.918 1.908a1.897 1.897 0 0 0 1.917-1.908v-3.79h3.063l3.735 4.706c.447.57 1.022.992 1.89.992.923 0 1.819-.695 1.819-1.76 0-.595-.248-.99-.62-1.462l-2.664-3.218c2.114-.87 3.483-2.554 3.483-5.277v-.051c0-1.634-.523-2.996-1.493-3.963-1.145-1.14-2.863-1.759-5.08-1.759h-6.05c-1.07 0-1.918.842-1.918 1.908zM105.966 128.173c-17.972-.141-46.716-.823-52.462-.963a.98.98 0 0 1-.962-1.04c.405-7.357 2.885-53.684 3.966-105.746a1 1 0 0 1 .79-.964c3.822-.784 11.898-.633 15.741.251a.985.985 0 0 1 .766.993c-.176 6.68-1.453 54.7-2.804 88.95 11.274.603 30.96.479 35.368.445.51-.004.94.379.993.886.708 6.91-.085 13.927-.412 16.328a.985.985 0 0 1-.984.86"></path><path d="M125.629 98.499c-.695-4.91-1.099-8.084-1.586-11.136-4.918 7.764-13.069 10.998-19.798 10.998-12.29 0-18.372-7.892-18.372-23.936 0-7.582 1.48-21.332 2.515-34.143.042-.52.485-.922 1.007-.917 5.727.054 10.437.604 14.04 1.473.473.114.787.563.755 1.048-.88 13.322-1.627 23.961-1.627 28.27 0 3.788.071 6.38 1.061 8.688 1.155 2.692 5.213 3.872 8.337 2.693 5.888-2.222 8.803-6.635 9.883-11.94.244-1.199.296-2.425.236-3.647-.175-3.578-.524-12.379-.132-19.052a.98.98 0 0 1 .88-.92c3.428-.35 10.724-.21 14.26.657a.98.98 0 0 1 .742 1.025c-.109 1.711-.202 4.351-.202 5.676 0 13.243.159 26.37 3.248 42.447.088.46-.152.921-.58 1.11-2.938 1.302-5.696 2.096-13.62 2.474a1.015 1.015 0 0 1-1.047-.868ZM223.148 98.499c-.695-4.91-1.1-8.084-1.586-11.136-4.918 7.764-13.07 10.998-19.798 10.998-12.29 0-18.372-7.892-18.372-23.936 0-7.582 1.48-21.332 2.514-34.143.043-.52.485-.922 1.008-.917 5.727.054 10.437.604 14.04 1.473.473.114.786.563.754 1.048-.88 13.322-1.626 23.961-1.626 28.27 0 3.788.07 6.38 1.061 8.688 1.155 2.692 5.213 3.872 8.337 2.693 5.888-2.222 8.803-6.635 9.883-11.94.244-1.199.295-2.425.236-3.647-.175-3.578-.524-12.379-.132-19.052a.98.98 0 0 1 .879-.92c3.429-.35 10.725-.21 14.262.657a.98.98 0 0 1 .74 1.025c-.108 1.711-.201 4.351-.201 5.676 0 13.243.158 26.37 3.247 42.447.089.46-.151.921-.579 1.11-2.939 1.302-5.696 2.096-13.62 2.474a1.015 1.015 0 0 1-1.047-.868ZM157.923 99.368c-1.217 0-2.433-.08-3.462-.238a.994.994 0 0 1-.852-.96c-.046-1.807.063-5.454.173-9.93.128-6.211 0-27.948-.518-50.461-.431-15.76-1.453-25.228-1.78-27.935a.98.98 0 0 1 .713-1.073c3.974-1.076 12.913-1.035 16.238.551.376.18.585.579.541.993-.229 2.19-.898 10.253-.574 27.335.259 17.725.776 36.745 1.423 50.849.196 3.126.613 6.917.806 8.585a1 1 0 0 1-.778 1.09c-2.57.588-7.703 1.194-11.93 1.194M240.33 112.39l7.76 6.373a2 2 0 0 0 1.969.328l35.631-13.319-30.153 17.879a2 2 0 0 0-.97 1.52l-1.434 14.27c-.092.913.993 1.457 1.67.837l4.943-4.527a2 2 0 0 0 .627-1.77l-.875-5.85 16.158 13.27a1 1 0 0 0 1.512-.293l23.594-43.166c.416-.76-.268-1.654-1.11-1.452l-58.922 14.155a1 1 0 0 0-.4 1.745Z"></path></svg></a><a href="https://www.thetilt.com/" target="_blank" rel="noopener noreferrer" title="Tilt Logo"><svg xmlns="http://www.w3.org/2000/svg" id="the-tilt-logo-black_svg__Layer_1" data-name="Layer 1" viewBox="0 0 1067.11 332.4" alt="Tilt Logo" class="Footer-module_theTiltLogo__b39U- Footer-module_svgLink__BdilV"><defs><style>.the-tilt-logo-black_svg__cls-1{stroke-width:0}</style></defs><path d="M0 68.27c0 6.63 5.37 12 12 12h67.48a4.11 4.11 0 0 1 4.11 4.11v236.01c0 6.63 5.37 12 12 12h56.27c6.63 0 12-5.37 12-12V84.38a4.11 4.11 0 0 1 4.11-4.11h67.48c6.63 0 12-5.37 12-12V12c0-6.63-5.37-12-12-12H12C5.37 0 0 5.37 0 12zm10.44-2.55V49.47a4.11 4.11 0 0 1 4.11-4.11h64.92a4.11 4.11 0 0 1 4.11 4.11v16.25a4.11 4.11 0 0 1-4.11 4.11H14.56a4.11 4.11 0 0 1-4.11-4.11Zm138.87 256.24h-16.25a4.11 4.11 0 0 1-4.11-4.11V62.67c0-3.66 4.43-5.5 7.02-2.91l16.25 16.25c.77.77 1.2 1.82 1.2 2.91v238.93a4.11 4.11 0 0 1-4.11 4.11M232.9 69.83h-70.39c-1.09 0-2.14-.43-2.91-1.2l-16.25-16.25c-2.59-2.59-.76-7.02 2.91-7.02h86.64a4.11 4.11 0 0 1 4.11 4.11v16.25a4.11 4.11 0 0 1-4.11 4.11M14.56 10.44H232.9a4.11 4.11 0 0 1 4.11 4.11V30.8a4.11 4.11 0 0 1-4.11 4.11H122.62a4.11 4.11 0 0 0-4.11 4.11v278.82a4.11 4.11 0 0 1-4.11 4.11H98.15a4.11 4.11 0 0 1-4.11-4.11V39.03a4.11 4.11 0 0 0-4.11-4.11H14.56a4.11 4.11 0 0 1-4.11-4.11V14.56a4.11 4.11 0 0 1 4.11-4.11ZM831.65 0c-6.63 0-12 5.37-12 12v56.27c0 6.63 5.37 12 12 12h67.48a4.11 4.11 0 0 1 4.11 4.11v236.01c0 6.63 5.37 12 12 12h56.27c6.63 0 12-5.37 12-12V84.38a4.11 4.11 0 0 1 4.11-4.11h67.48c6.63 0 12-5.37 12-12V12c.01-6.63-5.37-12-11.99-12H831.66Zm-1.55 65.72V49.47a4.11 4.11 0 0 1 4.11-4.11h64.92a4.11 4.11 0 0 1 4.11 4.11v16.25a4.11 4.11 0 0 1-4.11 4.11h-64.92a4.11 4.11 0 0 1-4.11-4.11m138.86 256.24h-16.25a4.11 4.11 0 0 1-4.11-4.11V62.67c0-3.66 4.43-5.5 7.02-2.91l16.25 16.25c.77.77 1.2 1.82 1.2 2.91v238.93a4.11 4.11 0 0 1-4.11 4.11m83.59-252.13h-70.39c-1.09 0-2.14-.43-2.91-1.2L963 52.38c-2.59-2.59-.76-7.02 2.91-7.02h86.64a4.11 4.11 0 0 1 4.11 4.11v16.25a4.11 4.11 0 0 1-4.11 4.11M942.27 34.91a4.11 4.11 0 0 0-4.11 4.11v278.82a4.11 4.11 0 0 1-4.11 4.11H917.8a4.11 4.11 0 0 1-4.11-4.11V39.03a4.11 4.11 0 0 0-4.11-4.11h-75.37a4.11 4.11 0 0 1-4.11-4.11V14.56a4.11 4.11 0 0 1 4.11-4.11h218.34a4.11 4.11 0 0 1 4.11 4.11v16.25a4.11 4.11 0 0 1-4.11 4.11H942.27ZM656.88 12c0-6.63-5.37-12-12-12h-56.27c-6.63 0-12 5.37-12 12v308.4c0 6.63 5.37 12 12 12h150.31c6.63 0 12-5.37 12-12v-56.27c0-6.63-5.37-12-12-12H661a4.11 4.11 0 0 1-4.11-4.11V12Zm-30.8-1.56h16.25a4.11 4.11 0 0 1 4.11 4.11v238.93c0 1.09-.43 2.14-1.2 2.91l-16.25 16.25c-2.59 2.59-7.02.76-7.02-2.91V14.56a4.11 4.11 0 0 1 4.11-4.11Zm110.28 311.52h-145.2a4.11 4.11 0 0 1-4.11-4.11V14.56a4.11 4.11 0 0 1 4.11-4.11h16.25a4.11 4.11 0 0 1 4.11 4.11v278.82a4.11 4.11 0 0 0 4.11 4.11h120.73a4.11 4.11 0 0 1 4.11 4.11v16.25a4.11 4.11 0 0 1-4.11 4.11m4.11-55.28v16.25a4.11 4.11 0 0 1-4.11 4.11h-97.08c-3.66 0-5.5-4.43-2.91-7.02l16.25-16.25c.77-.77 1.82-1.2 2.91-1.2h80.83a4.11 4.11 0 0 1 4.11 4.11M429.31 0h-56.27c-6.63 0-12 5.37-12 12v308.4c0 6.63 5.37 12 12 12h56.27c6.63 0 12-5.37 12-12V12c0-6.63-5.37-12-12-12m-57.83 317.84V14.55a4.11 4.11 0 0 1 4.11-4.11h16.25a4.11 4.11 0 0 1 4.11 4.11v303.29a4.11 4.11 0 0 1-4.11 4.11h-16.25a4.11 4.11 0 0 1-4.11-4.11m55.28 4.12h-16.25a4.11 4.11 0 0 1-4.11-4.11V14.56a4.11 4.11 0 0 1 4.11-4.11h16.25a4.11 4.11 0 0 1 4.11 4.11v303.29a4.11 4.11 0 0 1-4.11 4.11" class="the-tilt-logo-black_svg__cls-1"></path></svg></a></div><div class="Footer-module_legalInfoContainer__jJKMY"><div class="Footer-module_legalInfo__ZDqc6"><div class="Footer-module_legalLinks__kDNT-"><a href="/privacy-policy" target="_self" data-testid="footer-link-/privacy-policy" aria-label="Privacy Policy" class="Footer-module_footerLink__l4v7i">Privacy Policy</a><a href="/terms-and-conditions" target="_self" data-testid="footer-link-/terms-and-conditions" aria-label="Terms & Conditions" class="Footer-module_footerLink__l4v7i">Terms & Conditions</a></div><div class="Footer-module_copyrightMessage__rO7-f">Copyright © 2024 Lulu Press, Inc. All rights reserved.</div></div><div><a class="Footer-module_footerLink__l4v7i" href="https://bcorporation.net/en-us/find-a-b-corp/company/lulu-press-inc" rel="noopener noreferrer" target="_blank" title="B-Corp Logo"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 30 50" alt="B-Corp Logo" class="Footer-module_bCorpLogo__6YCKw Footer-module_svgLink__BdilV"><path d="M2.574 46.29a.8.8 0 0 0-.184-.207.9.9 0 0 0-.25-.14.9.9 0 0 0-.292-.05.96.96 0 0 0-.474.108.9.9 0 0 0-.316.29 1.3 1.3 0 0 0-.176.413 2 2 0 0 0-.055.48 2 2 0 0 0 .055.46 1.2 1.2 0 0 0 .176.403.9.9 0 0 0 .316.287.96.96 0 0 0 .474.108.77.77 0 0 0 .592-.232 1.07 1.07 0 0 0 .26-.61h.8a1.9 1.9 0 0 1-.162.636 1.5 1.5 0 0 1-.348.484 1.5 1.5 0 0 1-.505.306 1.9 1.9 0 0 1-.637.105 1.9 1.9 0 0 1-.777-.15 1.7 1.7 0 0 1-.581-.413 1.8 1.8 0 0 1-.364-.619A2.3 2.3 0 0 1 0 47.183a2.3 2.3 0 0 1 .126-.781 1.9 1.9 0 0 1 .364-.63 1.7 1.7 0 0 1 .581-.42 1.9 1.9 0 0 1 .777-.154 1.9 1.9 0 0 1 .587.09 1.6 1.6 0 0 1 .495.26 1.4 1.4 0 0 1 .36.424 1.5 1.5 0 0 1 .18.58h-.8a.7.7 0 0 0-.096-.261M4.654 48.007a.9.9 0 0 0 .108.28.6.6 0 0 0 .203.197.6.6 0 0 0 .315.073.64.64 0 0 0 .32-.073.6.6 0 0 0 .204-.198.9.9 0 0 0 .108-.279 1.6 1.6 0 0 0 .032-.318 1.6 1.6 0 0 0-.032-.321.8.8 0 0 0-.108-.28.6.6 0 0 0-.205-.197.6.6 0 0 0-.319-.076.57.57 0 0 0-.518.274.8.8 0 0 0-.108.279 1.6 1.6 0 0 0-.032.32 1.6 1.6 0 0 0 .032.32m-.68-.912a1.24 1.24 0 0 1 .727-.742 1.6 1.6 0 0 1 .58-.102 1.6 1.6 0 0 1 .581.102 1.24 1.24 0 0 1 .729.742 1.7 1.7 0 0 1 .1.593 1.7 1.7 0 0 1-.1.59 1.3 1.3 0 0 1-.284.45 1.25 1.25 0 0 1-.445.286 1.6 1.6 0 0 1-.582.1 1.6 1.6 0 0 1-.579-.1 1.25 1.25 0 0 1-.442-.286 1.3 1.3 0 0 1-.284-.45 1.7 1.7 0 0 1-.1-.59 1.7 1.7 0 0 1 .1-.593M7.86 46.325v.505h.01a1 1 0 0 1 .143-.234 1 1 0 0 1 .205-.184 1 1 0 0 1 .247-.118.9.9 0 0 1 .274-.043.6.6 0 0 1 .163.027v.695a2 2 0 0 0-.126-.019 1 1 0 0 0-.142-.008.8.8 0 0 0-.347.069.6.6 0 0 0-.23.187.75.75 0 0 0-.123.276 1.5 1.5 0 0 0-.037.342v1.227h-.748v-2.722ZM10.853 48.484a.6.6 0 0 0 .2-.192.8.8 0 0 0 .108-.277 1.6 1.6 0 0 0 .031-.321 1.5 1.5 0 0 0-.034-.321.9.9 0 0 0-.113-.282.6.6 0 0 0-.203-.2.57.57 0 0 0-.302-.076.6.6 0 0 0-.308.076.6.6 0 0 0-.2.197.8.8 0 0 0-.108.28 1.7 1.7 0 0 0-.032.326 1.5 1.5 0 0 0 .034.321.8.8 0 0 0 .111.277.64.64 0 0 0 .816.192m-.971-2.159v.348h.01a.8.8 0 0 1 .348-.321 1.1 1.1 0 0 1 .463-.1 1.2 1.2 0 0 1 .553.12 1.14 1.14 0 0 1 .384.322 1.4 1.4 0 0 1 .227.466 2 2 0 0 1 .073.555 1.9 1.9 0 0 1-.073.527 1.3 1.3 0 0 1-.224.447 1.1 1.1 0 0 1-.374.31 1.1 1.1 0 0 1-.524.116 1.06 1.06 0 0 1-.466-.102.9.9 0 0 1-.35-.303h-.01V50H9.17v-3.675ZM13.056 48.007a.9.9 0 0 0 .108.28.6.6 0 0 0 .203.197.6.6 0 0 0 .316.073.64.64 0 0 0 .318-.073.6.6 0 0 0 .205-.198.9.9 0 0 0 .109-.279 1.6 1.6 0 0 0 .031-.318 1.6 1.6 0 0 0-.031-.321.8.8 0 0 0-.109-.28.6.6 0 0 0-.205-.197.6.6 0 0 0-.318-.076.57.57 0 0 0-.519.274.8.8 0 0 0-.108.279 1.6 1.6 0 0 0-.032.32 1.6 1.6 0 0 0 .032.32m-.679-.912a1.24 1.24 0 0 1 .727-.742 1.6 1.6 0 0 1 .579-.102 1.6 1.6 0 0 1 .581.102 1.24 1.24 0 0 1 .73.742 1.7 1.7 0 0 1 .1.593 1.7 1.7 0 0 1-.1.59 1.3 1.3 0 0 1-.285.45 1.25 1.25 0 0 1-.445.286 1.6 1.6 0 0 1-.581.1 1.6 1.6 0 0 1-.58-.1 1.25 1.25 0 0 1-.442-.286 1.3 1.3 0 0 1-.284-.45 1.7 1.7 0 0 1-.1-.59 1.7 1.7 0 0 1 .1-.593M16.262 46.325v.505h.011a1 1 0 0 1 .142-.234 1 1 0 0 1 .205-.184 1 1 0 0 1 .248-.118.9.9 0 0 1 .274-.043.6.6 0 0 1 .163.027v.695a2 2 0 0 0-.127-.019 1 1 0 0 0-.142-.008.8.8 0 0 0-.347.069.6.6 0 0 0-.23.187.75.75 0 0 0-.123.276 1.5 1.5 0 0 0-.037.342v1.227h-.747v-2.722ZM19.268 47.715a.3.3 0 0 1-.118.066 1 1 0 0 1-.153.04q-.081.015-.17.026t-.18.026a1.4 1.4 0 0 0-.166.042.5.5 0 0 0-.142.07.34.34 0 0 0-.097.114.36.36 0 0 0-.037.174.35.35 0 0 0 .037.169.3.3 0 0 0 .1.108.4.4 0 0 0 .147.055 1 1 0 0 0 .174.015.66.66 0 0 0 .342-.073.5.5 0 0 0 .18-.177.6.6 0 0 0 .07-.208 1.4 1.4 0 0 0 .013-.168Zm-1.726-.553a.86.86 0 0 1 .131-.437.9.9 0 0 1 .295-.279 1.3 1.3 0 0 1 .403-.15 2.3 2.3 0 0 1 .45-.045 3 3 0 0 1 .416.03 1.3 1.3 0 0 1 .384.113.76.76 0 0 1 .285.234.66.66 0 0 1 .11.397v1.417a3 3 0 0 0 .021.352.6.6 0 0 0 .074.253h-.758a1 1 0 0 1-.035-.13 1 1 0 0 1-.018-.133 1 1 0 0 1-.421.258 1.7 1.7 0 0 1-.495.073 1.3 1.3 0 0 1-.363-.047.8.8 0 0 1-.295-.147.7.7 0 0 1-.198-.253.86.86 0 0 1-.07-.364.8.8 0 0 1 .08-.381.7.7 0 0 1 .212-.24 1 1 0 0 1 .295-.134 3 3 0 0 1 .334-.07q.168-.028.331-.043a2 2 0 0 0 .29-.047.5.5 0 0 0 .2-.093.2.2 0 0 0 .068-.176.4.4 0 0 0-.039-.192.3.3 0 0 0-.105-.11.4.4 0 0 0-.153-.053 1 1 0 0 0-.187-.014.57.57 0 0 0-.347.095.42.42 0 0 0-.148.316ZM22.064 46.325v.5h-.547v1.348a.253.253 0 0 0 .316.316q.062 0 .12-.005a1 1 0 0 0 .111-.016v.579a2 2 0 0 1-.21.021q-.116.005-.227.005a2 2 0 0 1-.33-.023.8.8 0 0 1-.273-.092.5.5 0 0 1-.187-.195.7.7 0 0 1-.068-.332v-1.606h-.453v-.5h.453v-.816h.748v.816ZM23.164 49.047h-.747v-2.722h.747Zm-.747-3.76h.747v.617h-.747ZM24.423 48.007a.9.9 0 0 0 .107.28.6.6 0 0 0 .203.197.6.6 0 0 0 .316.073.64.64 0 0 0 .319-.073.6.6 0 0 0 .205-.198.9.9 0 0 0 .108-.279 1.6 1.6 0 0 0 .031-.318 1.7 1.7 0 0 0-.031-.321.8.8 0 0 0-.108-.28.6.6 0 0 0-.205-.197.6.6 0 0 0-.32-.076.57.57 0 0 0-.518.274.8.8 0 0 0-.107.279 1.6 1.6 0 0 0-.032.32 1.6 1.6 0 0 0 .032.32m-.68-.912a1.24 1.24 0 0 1 .727-.742 1.6 1.6 0 0 1 .579-.102 1.6 1.6 0 0 1 .582.102 1.24 1.24 0 0 1 .729.742 1.7 1.7 0 0 1 .1.593 1.7 1.7 0 0 1-.1.59 1.3 1.3 0 0 1-.284.45 1.25 1.25 0 0 1-.445.286 1.6 1.6 0 0 1-.582.1 1.6 1.6 0 0 1-.58-.1 1.25 1.25 0 0 1-.442-.286 1.3 1.3 0 0 1-.284-.45 1.7 1.7 0 0 1-.1-.59 1.7 1.7 0 0 1 .1-.593M27.629 46.325v.38h.015a.86.86 0 0 1 .369-.345 1.1 1.1 0 0 1 .463-.109 1.3 1.3 0 0 1 .492.082.73.73 0 0 1 .303.227.9.9 0 0 1 .155.352 2.2 2.2 0 0 1 .045.461v1.674h-.747V47.51a.96.96 0 0 0-.106-.503.41.41 0 0 0-.374-.166.52.52 0 0 0-.442.182 1 1 0 0 0-.137.597v1.427h-.747v-2.722ZM3.588 1.502a1.2 1.2 0 0 0-.254-.286 1.2 1.2 0 0 0-.745-.26 1.3 1.3 0 0 0-.652.148 1.2 1.2 0 0 0-.434.398 1.8 1.8 0 0 0-.243.568 2.8 2.8 0 0 0-.076.66 2.6 2.6 0 0 0 .076.633 1.7 1.7 0 0 0 .243.553 1.24 1.24 0 0 0 .434.395 1.3 1.3 0 0 0 .652.148 1.05 1.05 0 0 0 .814-.318 1.47 1.47 0 0 0 .358-.84h1.1a2.6 2.6 0 0 1-.224.876 2.1 2.1 0 0 1-.477.666 2 2 0 0 1-.695.42 2.6 2.6 0 0 1-.876.145A2.65 2.65 0 0 1 1.52 5.2a2.3 2.3 0 0 1-.8-.568 2.5 2.5 0 0 1-.5-.85 3.1 3.1 0 0 1-.173-1.054A3.2 3.2 0 0 1 .22 1.654a2.6 2.6 0 0 1 .5-.865 2.3 2.3 0 0 1 .8-.579A2.6 2.6 0 0 1 2.589 0a2.6 2.6 0 0 1 .807.123 2.2 2.2 0 0 1 .68.359 1.9 1.9 0 0 1 .496.582 2.1 2.1 0 0 1 .246.796h-1.1a.9.9 0 0 0-.13-.358M7.79 2.425a.72.72 0 0 0-.561-.203.9.9 0 0 0-.41.084.8.8 0 0 0-.26.206.8.8 0 0 0-.137.26 1.2 1.2 0 0 0-.048.247h1.673a1.2 1.2 0 0 0-.257-.594m-1.162 1.97a.92.92 0 0 0 .666.224.9.9 0 0 0 .536-.156.65.65 0 0 0 .275-.33h.905a1.72 1.72 0 0 1-.666.963 1.96 1.96 0 0 1-1.086.29 2.1 2.1 0 0 1-.797-.141 1.7 1.7 0 0 1-.6-.402 1.8 1.8 0 0 1-.38-.622 2.3 2.3 0 0 1-.135-.797 2.2 2.2 0 0 1 .138-.782A1.8 1.8 0 0 1 6.48 1.6a1.9 1.9 0 0 1 .778-.152 1.8 1.8 0 0 1 .832.185 1.66 1.66 0 0 1 .583.495 2 2 0 0 1 .33.71 2.7 2.7 0 0 1 .072.832h-2.7a1.04 1.04 0 0 0 .253.724M10.66 1.55v.694h.014a1.3 1.3 0 0 1 .196-.322 1.3 1.3 0 0 1 .282-.253 1.4 1.4 0 0 1 .34-.163 1.2 1.2 0 0 1 .377-.058.8.8 0 0 1 .224.036v.956a2 2 0 0 0-.174-.026 2 2 0 0 0-.195-.01 1.1 1.1 0 0 0-.478.093.83.83 0 0 0-.315.257 1 1 0 0 0-.17.38 2 2 0 0 0-.05.471v1.687H9.681V1.549ZM14.989 1.55v.687h-.753V4.09a.5.5 0 0 0 .087.348.5.5 0 0 0 .347.087q.087 0 .167-.008a1 1 0 0 0 .152-.021v.796a2 2 0 0 1-.29.029q-.159.007-.311.007a3 3 0 0 1-.452-.033 1.1 1.1 0 0 1-.377-.126.67.67 0 0 1-.257-.268.96.96 0 0 1-.094-.456V2.237h-.623v-.688h.623V.427h1.028V1.55ZM16.538 5.292H15.51V1.549h1.028ZM15.51.123h1.028V.97H15.51ZM16.958 2.237v-.688h.615v-.29a1.12 1.12 0 0 1 .311-.817 1.26 1.26 0 0 1 .941-.319q.138 0 .276.011l.268.018v.767a3 3 0 0 0-.377-.021.4.4 0 0 0-.3.097.48.48 0 0 0-.091.33v.224h.71v.688h-.71v3.055h-1.028V2.237ZM20.816 5.292h-1.028V1.549h1.028ZM19.788.123h1.028V.97h-1.028ZM23.889 2.425a.72.72 0 0 0-.561-.203.9.9 0 0 0-.41.084.8.8 0 0 0-.26.206.8.8 0 0 0-.137.26 1.2 1.2 0 0 0-.047.247h1.672a1.2 1.2 0 0 0-.257-.594m-1.162 1.97a1.05 1.05 0 0 0 1.201.068.64.64 0 0 0 .275-.33h.905a1.7 1.7 0 0 1-.666.963 1.96 1.96 0 0 1-1.085.29 2.1 2.1 0 0 1-.796-.141 1.7 1.7 0 0 1-.601-.402 1.8 1.8 0 0 1-.38-.622 2.3 2.3 0 0 1-.134-.797 2.2 2.2 0 0 1 .137-.782A1.8 1.8 0 0 1 22.58 1.6a1.9 1.9 0 0 1 .778-.152 1.8 1.8 0 0 1 .832.185 1.7 1.7 0 0 1 .583.495 2 2 0 0 1 .33.71 2.6 2.6 0 0 1 .071.832h-2.7a1.04 1.04 0 0 0 .254.724M28.395 2.964a1.1 1.1 0 0 0-.148-.376.84.84 0 0 0-.272-.264.8.8 0 0 0-.42-.101.84.84 0 0 0-.427.1.8.8 0 0 0-.279.269 1.2 1.2 0 0 0-.152.38 2 2 0 0 0-.046.445 2 2 0 0 0 .05.434 1.2 1.2 0 0 0 .163.387.9.9 0 0 0 .282.276.76.76 0 0 0 .41.104.8.8 0 0 0 .423-.101.76.76 0 0 0 .271-.271 1.2 1.2 0 0 0 .145-.388 2.3 2.3 0 0 0 .043-.449 2.2 2.2 0 0 0-.043-.445m.043 1.85a1.06 1.06 0 0 1-.474.438 1.6 1.6 0 0 1-.662.134 1.6 1.6 0 0 1-.738-.163 1.5 1.5 0 0 1-.525-.441 2 2 0 0 1-.312-.641 2.7 2.7 0 0 1-.104-.753 2.5 2.5 0 0 1 .104-.728 1.9 1.9 0 0 1 .312-.618 1.51 1.51 0 0 1 1.241-.594 1.5 1.5 0 0 1 .634.14 1.1 1.1 0 0 1 .474.418h.014V.123h1.028v5.169h-.977v-.478ZM.225 40.982h29.22v1.91H.225zM16.725 29.777a3.26 3.26 0 0 0 2.35-.811 2.96 2.96 0 0 0 .847-2.243 2.8 2.8 0 0 0-.31-1.383 2.4 2.4 0 0 0-.823-.871 3.5 3.5 0 0 0-1.181-.453 7 7 0 0 0-1.384-.132h-5.177v5.893Zm-1.145-7.8a4.47 4.47 0 0 0 2.78-.681 2.46 2.46 0 0 0 .846-2.04 3 3 0 0 0-.286-1.43 2.03 2.03 0 0 0-.787-.812 3.1 3.1 0 0 0-1.157-.37 11 11 0 0 0-1.396-.083h-4.533v5.415Zm-.62-7.325q.548 0 1.18.012t1.253.072a10 10 0 0 1 1.157.179 2.9 2.9 0 0 1 .918.357 4.45 4.45 0 0 1 1.42 1.384 3.85 3.85 0 0 1 .585 2.171 4.16 4.16 0 0 1-.656 2.35 3.87 3.87 0 0 1-1.873 1.467v.048a3.92 3.92 0 0 1 2.41 1.431 4.3 4.3 0 0 1 .834 2.672 5.1 5.1 0 0 1-.334 1.813 4.55 4.55 0 0 1-.99 1.563 5 5 0 0 1-1.622 1.097 5.6 5.6 0 0 1-2.23.417h-8.23V14.652Z"></path><path d="M14.88 8.38a14.73 14.73 0 1 0 14.73 14.729 14.73 14.73 0 0 0-14.73-14.73m12.672 14.737a12.671 12.671 0 1 1-12.673-12.67 12.67 12.67 0 0 1 12.673 12.67M28.331 37.542a.4.4 0 0 0 .176-.03q.067-.028.067-.142a.13.13 0 0 0-.023-.08.2.2 0 0 0-.061-.046.3.3 0 0 0-.083-.021 1 1 0 0 0-.087-.007h-.208v.326Zm.004-.518a.65.65 0 0 1 .36.083.31.31 0 0 1 .126.284.4.4 0 0 1-.026.147.3.3 0 0 1-.07.1.3.3 0 0 1-.103.058.5.5 0 0 1-.127.027l.33.542h-.256l-.303-.53h-.154v.53h-.245v-1.24Zm-.797.971a.9.9 0 0 0 .178.277.8.8 0 0 0 .265.182.8.8 0 0 0 .327.066.8.8 0 0 0 .324-.066.8.8 0 0 0 .265-.182.9.9 0 0 0 .18-.277.9.9 0 0 0 .066-.35.9.9 0 0 0-.067-.347.9.9 0 0 0-.179-.274.82.82 0 0 0-.59-.246.8.8 0 0 0-.326.066.8.8 0 0 0-.265.18.9.9 0 0 0-.178.274.9.9 0 0 0-.065.348.9.9 0 0 0 .065.35m-.274-.806a1.1 1.1 0 0 1 .25-.348 1.1 1.1 0 0 1 .363-.222 1.22 1.22 0 0 1 .862 0 1.1 1.1 0 0 1 .363.222 1.1 1.1 0 0 1 .25.348 1.094 1.094 0 0 1-.613 1.487 1.25 1.25 0 0 1-.862 0 1.075 1.075 0 0 1-.706-1.031 1.1 1.1 0 0 1 .093-.456"></path></svg></a></div></div></div></div></footer></div></div><script id="__NEXT_DATA__" type="application/json">{"props":{"cookies":{},"translation":{"166881":"Blissymbols, Blissymbolics","wMALlX":[["0"]," - Books and Publications Spotlight | Lulu"],"4vat4M":[["cartItemsQuantity","plural",{"one":"item","other":"items"}]],"+Yxfvu":[["cartItemsQuantity","plural",{"one":"Your cart contains 1 item","other":["Your cart contains ",["cartItemsQuantity"]," items"]}]],"TeA4+W":[["helpfulReviewCount","plural",{"one":"person","other":"people"}]],"4VifUi":[["hiddenResultsCount"]," ",["hiddenResultsCount","plural",{"one":"result","other":"results"}]," marked as Explicit Content ",["hiddenResultsCount","plural",{"one":"is","other":"are"}]," hidden. \u003c0\u003eShow Explicit Content\u003c/0\u003e"],"Eop6gz":[["itemsTotal","plural",{"one":"Review","other":"Reviews"}]],"ltT+38":[["pageCount","plural",{"one":"page","other":"pages"}]],"Cw78Qt":[["ratingCount","plural",{"one":"rating","other":"ratings"}]],"c8n3lY":[["value","plural",{"one":"Calendar","other":"Calendars"}]],"ARQXsh":[["value","plural",{"one":"Comic Book","other":"Comic Books"}]],"ZIhBN1":[["value","plural",{"one":"Ebook","other":"Ebooks"}]],"iX/6re":[["value","plural",{"one":"Magazine","other":"Magazines"}]],"S2g88G":[["value","plural",{"one":"Photo Book","other":"Photo Books"}]],"wPPV4a":[["value","plural",{"one":"Print Book","other":"Print Books"}]],"ENMdD3":[["value","plural",{"one":"Yearbook","other":"Yearbooks"}]],"kQZ63G":"\u0026 Up","z+4eYN":"1 or 2","AYOaKM":"100# White — Coated","nACave":"60# Cream — Uncoated","k63PFm":"60# White — Coated","wbAXnS":"60# White — Uncoated","PudfE/":"70# White — Coated","i2AMud":"80# White — Coated","QtRsg8":"A smaller trade size, digest is one of the most commonly used sizes for fiction and nonfiction works.","oGcLFq":"A to Z","i+5kKa":"A4","NL1p/Z":"A4 (8.27 x 11.69 in / 210 x 297 mm)","G/lJBA":"A4 (8.27 x 11.69 in | 210 x 297 mm)","Z2o1g5":"A4 is the standard size used for many magazines and catalogs.","2l7bYj":"A4 Landscape","o2nu8M":"A4 Landscape (11.69 x 8.27 in / 297 x 210 mm)","4Es1UP":"A4 Landscape (11.69 x 8.27 in | 297 x 210 mm)","4WK5om":"A5","PrZS+R":"A5 (5.83 x 8.27 in / 148 x 210 mm)","1ApvU5":"A5 (5.83 x 8.27 in | 148 x 210 mm)","uyJsf6":"About","S2aBQR":"Abridged by","xx5eQ1":"Abridged edition","Puv7+X":"Account Settings","KV6v/H":"Achinese","+92NwQ":"Acoli","4B0yiK":"Acting edition","Bk2KvH":"Adangme","+w343U":"Adapted by","IgjDN3":"Adapted edition","A7VNVF":"Add an optional Purchase Order Number for your records","ZjjOSj":"Add Global Distribution","bglgMN":"Add to Cart","JdTb7T":"Added to Cart","wUV+mg":"Adygei","2+4tgU":"Afrihili (artificial language)","BGKbQ5":"Afroasiatic","xPPipL":"Afterword by","0ERHJh":"Age Verification","/T+OVQ":"Ainu","SRaErp":"Akkadian","0FPXrK":"Aleut","UW1IKw":"Algonquin","irLsP3":"All Rights Reserved - Standard Copyright License","G7bUDS":"Altaic (Other)","TZqwBR":"Amazon Kindle","d2QCOs":"An even number of pages is required for printing.","o0kZyJ":"Angika","rJ0DQi":"Annotated edition","METiCb":"Apache","RymCJk":"Apple Books","a2oHOh":"Applied Discounts","GC/ZwZ":"Aramaic","Beej9c":"Aranés","6JRu2P":"Arapaho","gXhaXn":"Arawak","tIRB8s":"Aromanian, Arumanian, Macedo-Romanian","1M4N9C":"Art \u0026 Photography","2sCYZS":"Artificial languages","V1zU2J":"Associate editor","WdTTdQ":"Athapascan languages","VOBqrU":"Australian languages","VPA2h6":"Austronesian","QFyO5I":"Author's Website","dbxBBf":"Available for Global Distribution","h8MuRO":"Avg. Customer Rating","K6PrfB":"Awadhi","3VUxtt":"Aztec","FhVMnw":"Back Cover","FxDSHY":"Back to Lulu","3AkMf4":"Balau","mqb2Ef":"Balinese","uQpwlX":"Baltic","DWgA/9":"Baluchi","x+aE5f":"Bamileke languages","8XEdxV":"Banda languages","w4GrA7":"Banned","6Rn6dQ":"Bantu (Other)","5RqNq5":"Barnes \u0026 Noble Nook","MvJN/I":"Basa","wrbs0k":"Beja, Bedawiyet","eBnfgq":"Berber","MBOzQ3":"Best Seller - Last 30 Days","/JGNFg":"Best Seller - Last 90 Days","+sOTcK":"Bhojpuri","IWdvTf":"Bikol","iCNZ3p":"Bilingual ‘facing page’ edition","jCWiMO":"Bilingual edition","W46RTR":"BILLING ADDRESS","V/WGSZ":"Binding Type","gJjDy4":"Bini, Edo","ZunC/4":"Biographies \u0026 Memoirs","bFFhkm":"Black \u0026 White","d6ehX4":"Blin, Bilin","5F8dF8":"Book Cost Calculator","H2l09i":"Book Quantity","q/4msr":"Book Size","J/M2wW":"Book Size \u0026 Page Count","0ftaOI":"Book Subtotal","bESQzZ":"Book Templates","tKNujR":"Braj","z6FBkx":"Buginese","ghpZlY":"Bulk Discount","ZYLViv":"BULK DISCOUNT RANGES","YMNP8x":"Buriat","SAzW1s":"Business \u0026 Economics","Z1ALE7":"business days","Vi2Pqx":"by","g+0MOn":"By","RHAaRk":"By (artist)","p0+aF/":"By (author)","A1sJwk":"By (photographer)","D3pjUu":"Caddo","9TDmkl":"Calculate your book's printing costs, see distribution options, estimate potential earnings, and download free templates with our book cost calculator.","020iM6":"Calculated at checkout","AjVXBS":"Calendar","f0givO":"Calendar Size","heeKTO":"Calendar Size \u0026 Page Count","C6ynLM":"Calendar Templates","GGWsTU":"Canceled","fLSYQG":"Cantonese","K2ByPf":"Carib","dLFE9R":"Cart | Lulu","6ZajFH":"Cart Subtotal","kR7LZ3":"Case Wrap","NUrY9o":"Categories","K7tIrx":"Category","Aa83Si":"Caucasian","i+KIDm":"Cebuano","lbZl7/":"Celtic Languages","NAIGWg":"Central American Indian","PKum7n":"Chagatai","l97Jh3":"Chamic languages","+DEogc":"Change language","znIg+z":"Checkout","5iX0zQ":"Chewa, Chichewa, Nyanja","Pu9nf0":"Cheyenne","McxY1J":"Chibcha","WR+Act":"Children's","MzQZf5":"Chinook Jargon","wcTF4R":"Chipewyan, Dene Suline","//WK0t":"Choctaw","pHvGCS":"Church Slavic, Old Slavonic","QW65KS":"Chuukese (Truk)","wTivOp":"Classical Newari, Old Newari","o5hpae":"Classical Syriac","yYxB17":"Clear all","jxXYfN":"Coil Bound","BBtVak":"Collapse All","jZlrte":"Color","MyEACa":"Combined volume","QWYVOX":"Comic Book","HEDotz":"Comic Book (6.625 x 10.25 in / 168 x 260 mm)","hFTF1T":"Comic Book (6.63 x 10.25 in | 168 x 260 mm)","xLi0uW":"Comics \u0026 Graphic Novels","HhZZjf":"Commentaries by","IRKzWG":"Common internationally, A4 landscape is perfect for photo books or art books.","YRWjKN":"Compare With Another Size","6iLmPR":"Compiled by","/CTYFC":"Computers \u0026 Technology","4d03bh":"Contact our bulk sales specialist for the best price on your order","1ajmyi":"Continue Shopping","3L51iw":"Contributor","YqsXfH":"Contributors","c0X61k":"Cookbooks","NitRGC":"Coptic","4zue79":"Copyright","luOjvd":"Coursepack","IF7RiR":"Cover","Pfw2yA":"Cover design or artwork by","TxWuSU":"Cover Finish","mz6X51":"Cover Page Count","OyojyD":"Crafts \u0026 Hobbies","LwyL9G":"Cream","X3C2pF":"Create an ebook from your PDF, DOCX, or EPUB file.","zHNmsq":"Create Your","d9LKt1":"Creative Commons NoDerivatives (CC BY-ND)","Bm6Rz1":"Creative Commons NonCommercial (CC BY-NC)","4zWfXx":"Creative Commons NonCommercial, NoDerivatives (CC BY-NC-ND)","oS9C2e":"Creative Commons NonCommercial, ShareAlike (CC BY-NC-SA)","sqtelw":"Creative Commons ShareAlike (CC BY-SA)","xOvKgk":"Creative Commons Zero (CC 0)","2PChnZ":"Credit Card","XNiTxM":"Creek","LnVHxW":"Creoles and Pidgins - English base","J5oSFg":"Creoles and Pidgins - French base","OMV5BJ":"Creoles and Pidgins - other","fr05sN":"Creoles and Pidgins - Portuguese base","XSRaE3":"Crimean Turkish, Crimean Tatar","OGilnx":"Critical edition","dNYSMb":"Crown Quarto","Vdykhr":"Crown Quarto (7.44 x 9.68 in / 189 x 246 mm)","PfPK9i":"Crown Quarto (7.44 x 9.68 in | 189 x 246 mm)","AjfZPN":"Crown quarto provides a wider page than US trade, and is perfect for a book with two-column printing.","Q2lUR2":"Currency","QkEkHV":"Currency Conversion","kQWzsf":"Cushitic languages","Tlbfl/":"Custom Cover Template","VV64y0":"Dakota","Xyhf+9":"Dargwa","/ITcnz":"day","3nTShm":"Delaware","cnGeoo":"Delete","vGjmyl":"Deleted","gtgJEp":"Destination Country","URmyfc":"Details","+zzH+o":"Did you leave something in your cart? \u003c0\u003eLog in now\u003c/0\u003e to see your saved cart.","WG5Bun":"Did you love this book? Leave a review for other readers!","xUvgy/":"Digest","2vNGtM":"Digest (5.5 x 8.5 in / 140 x 216 mm)","2VtYCy":"Digest (5.5 x 8.5 in | 140 x 216 mm)","6aSpxo":"Digital original","7bRShe":"Dimensions","yolVmn":"Dinka","JF99Ew":"Distribution Eligible","ZETsgC":"Distribution Fee","dfmci5":"Divehi, Dhivehi, Maldivian","yD0pqD":"Dogri","XZwOzm":"Dogrib","IXYSmk":"Download Ebook","eneWvv":"Draft","PDzBto":"Dravidian","5z6R/1":"Drawings by","ecrxEL":"Duala","LInBB0":"Dutch, Middle(ca. 1050-1350)","x0pMEZ":"Dyula","guc7oI":"Ebook","RWiS37":"Ebook Creation Guide","bGmsAC":"ebook retail pricing","v1qM0g":"Ebooks sold on the Lulu Bookstore are free to publish.","xtism1":"Ebooks using Global Distribution require a one-time processing fee of","LCv2oM":"Edit your review","veg9hp":"Edited by","ZPNw79":"Editor-in-chief","F1tXD+":"Education \u0026 Language","eGO2Zf":"Efik","cVUwDd":"Egyptian","iSurt2":"Ekajuk","LLvY9+":"Elamite","O3oNi5":"Email","9Qs99X":"Email:","SUXBxp":"Engineering","OmcIcN":"English, Middle (1100-1500)","v2nHp2":"English, Old (ca.450-1100)","Z1P6Zd":"Enhanced edition","CkQz34":"Enlarged edition","u0VnaM":"Enter a quantity of 1 or more copies","xoqD/n":"Enter a valid email address.","EVi+9E":"Enter the intended list price for your store. We’ll display the print cost and fulfillment fee to calculate a gross profit estimate.","x7ZLZ3":"Entertainment","67miOt":"EPUB or PDF","SlfejT":"Error","vYppzq":"Erzya","vG28ZH":"Eskimo","kdP6XW":"EST ARRIVAL DATE","nKNSsf":"EST SHIP DATE","UTxwrt":"Estimated delivery in","3P324U":"Ethiopic","t0l3RH":"Ewondo","vCYIFv":"Excluding Shipping \u0026 Tax","yGt/TJ":"Excluding Tax","/P9aEn":"Excluding tax and applicable fees","/ORSXS":"Executive","vsuAUR":"Executive (7 x 10 in / 178 x 254 mm)","1JoT5C":"Executive (7 x 10 in | 178 x 254 mm)","Xs0iep":"Executive size fits between US trade and US letter and is commonly used for journals and graphic novels.","b392Dr":"Expand All","tDdnMk":"Explicit Content","8tpZbN":"Expurgated edition","34llmw":"Facsimile edition","ySVR12":"Family \u0026 Relationships","uhNfGq":"Fang","Tmgnts":"Fanti","gKNP7S":"Farsi","FtuVyB":"Festschrift","nAqX/X":"Fiction","AP8hlL":"File Format","SSIm4A":"Filipino, Pilipino","D+8yZJ":"Finno-Ugrian languages","jhBvWl":"Fon","Ji2MaD":"For product details, check out the","Gy7J0p":"Foreword by","kI1qVD":"Format","UuiXf4":"found this helpful","1wNip9":"French, Middle (1400-1600)","u0JqxX":"French, Old (842-1400)","wyzf8p":"Friesian","kjdX6C":"Frisian Eastern","VZV/+n":"Frisian Northern","9CKzIZ":"Friulian","NXMij3":"Front Cover","MNvG54":"Fulfillment Fee","DYCWfW":"Fulfillment fee for orders placed through connected stores. Learn more about","d/sf9L":"Ga","VwN8nG":"Games","2BjbsG":"Gayo","kc2NMH":"Gbaya","BSGLwL":"German, Middle High 1050-1500","mxA0yh":"German, Old High (750-1050)","7BvLAD":"Germanic (Other)","sz3IJG":"Gilbertese","dvfPHN":"Global Distribution","fDJc32":"Glossy","ZzPkpF":"Go to author's page","J4zaCT":"Gondi","DBbu+N":"Gorontalo","AlIG9K":"Gothic","zZJHam":"Grebo","0vokge":"Greek, Ancient (to 1453)","ej8S3s":"Greek, Modern (after 1453)","piA0qY":"Gross Profit","Opbivj":"Guarani","VYjVqp":"Gwich’in","Zk8cv2":"Haida","ARKl3E":"Hardcover","q/clGA":"Hardcover Options","7wOL0x":"Hawaiian","FdyySk":"Head back to \u003c0\u003ethe Bookstore\u003c/0\u003e to continue shopping!","bLbRrJ":"Health \u0026 Fitness","CgrULx":"Helpful","u5xmYC":"Hide all","uTBAx0":"Hide Bookstore Categories","1H20KE":"Hide full description","kPBuoe":"Hiligaynon","x2P1gP":"Himachali languages, Western Pahari","0caMy7":"History","pP5q8B":"Hittite","gvv1NH":"Hmong","kVtpno":"Hmong, Mong","9WmEw2":"Home \u0026 Garden","C/k7F/":"Hopi","4ssAYt":"Humor","hqSWZu":"Hupa","0yKf1H":"Iban","5itrDh":"Ijo languages","x0uoBS":"Illustrated by","vPL0tG":"Illustrated edition","Hsby+f":"Ilocano","fSC3qW":"Iloko","xNQfyq":"Image of Author","JxhWxU":"in","BE5Q6v":"In Production","OnmYO3":"Inari Sami","s4/Ypv":"Indic languages","QIozWE":"Indicates the option is available for Global Distribution","DPvWhK":"Indo-European languages","M7xzZw":"Ingush","RQBj4U":"Inside Cover","pSigze":"Interior Color","SPP23P":"Interior Page Count","sMaQWt":"Internal Error","TYpl8G":"Internal server Error","A/jHx9":"International edition","nTXkoe":"Introduction by","nOiRW4":"Invalid page count","KE8Tnz":"Invoice Payment","OD3LHH":"Iranian (Other)","p8DmDF":"Irish, Gaelic","Yw/goJ":"Irish, Middle (ca. 1100-1550)","Yvfx+b":"Irish, Old (to 1100)","9jafYE":"Iroquoian","aG2xqM":"ISBN","n4Bj48":"Item Removed","QN4Ys8":"Item Subtotal","hgr8eo":"items","Dv1cIH":"Judeo-Arabic","F9VpS2":"Judeo-Persian","hEgJIg":"Kabardian (Circassian)","Q2rmPt":"Kabyle","H2kg+z":"Kachin, Jingpho","VK2WsM":"Kalaallisut","21l1V0":"Kalmyk","4dZJvt":"Kalumpang","pZwvAj":"Kamba","ZkWkju":"Kara-Kalpak","T4Zga/":"Karachay-Balkar","ZyNd7X":"Karaim","9O/iCn":"Karelian","U8fHz8":"Karen languages","8KzMPy":"Kashubian","1NWg+M":"Kawi","nhxAdQ":"Keyword","/n/HCO":"Keywords","CdQyVt":"Khasi","bw1X3q":"Khoisan languages","/kZgsO":"Khotanese, Sakan","qReG/G":"Kikuyu, Gikuyu","V9Vkfu":"Kimbundu","+Nk5EF":"Kirghiz","rWT2bZ":"Klingon","tFBsDq":"Kobo Bookstore","tecPzj":"Konkani","08s4Bi":"Koulango","bGcmae":"Kpelle","U8ZTSw":"Kru Languages","cl83z/":"Kuanyama, Kwanyama","76epzP":"Kumyk","Y96OmB":"Kusaiean (Caroline Islands)","2wrXtI":"Kutenai","1JE1cd":"Kvensk","ljxgw+":"Ladino","r+TgWF":"Lahnda","0w5/rQ":"Laka (Chad)","fu0Y04":"Lakota","d7P7L/":"Lamba","vbC4Ge":"Land Dayak languages","vXIe7J":"Language","ZSDQwQ":"Language:","YiNFPp":"Large type / large print edition","uq2BmQ":"Last 30 days","XgOuA7":"Last 90 days","iqhOTb":"Law","5VAzM9":"Learn more about","KCo/aX":"Lezgian","eiJaOE":"Limburgan; Limburger","phSm8G":"Linen Wrap","iY1X5D":"List Price","ADVQ46":"Log In","FgAxTj":"Log out","4MNZx7":"Low German, Low Saxon","S+nyHm":"Lower Sorbian","gSLh9X":"Luba-Lulua","AdhWo2":"Luganda","eU1U1G":"Luiseño","0GoW1s":"Lule Sami","u9kKZ9":"Lulu Bookstore","TSCOp0":"Lulu Bookstore \u0026 Global Distribution","U1r8CG":"Lulu Bookstore \u0026 Global Distribution","DTucO5":"Lulu Direct","CXmAoH":"Lulu Direct pricing","GH1zw5":"Lulu encountered an Unknown Error. Please try again later.","k12uHa":"Lulu Share","nhtUn9":"Lunda","V7sP2h":"Luo (Kenya and Tanzania)","TAQf0K":"Lushai","JV5f7b":"Madurese","jYMR//":"Magahi","ibzlZO":"Magazine","DpKgbK":"Maithili","/XRpdP":"Makasar","egaVWp":"Managing editor","xT5v92":"Mandar","ROa4ae":"Mandarin","+yJc3k":"Mandingo","Ff9DnZ":"Manipuri","qGBSyJ":"Manobo languages","mlvRbR":"Mapudungun; Mapuche","zF2aCq":"Mari","55Ov2M":"Marwari","9HsQXr":"Masai","5EeU5m":"Matte","U82U3a":"Mayan","dkRaSg":"Meänkieli / Tornedalen Finnis","4MyjZV":"Media tie-in","INqkqs":"Mende","A3oW55":"Mi’kmaq; Micmac","+IMq95":"MIN-MAX:","5qyP2j":"Minangkabau","/cevQ7":"Minimum List Price","nA48+q":"Mirandese","a5WINf":"Miscellaneous Languages","L6kiFD":"mm","Fk5k2t":"Mohawk","w7O9o+":"Moksha","xjUHVz":"Moldavian; Moldovan","RrDJ0Q":"Mon-Khmer (Other)","iKPQLn":"Mongo-Nkundu","kY2ll9":"month","WHau/6":"Months","jAlu38":"Mooré; Mossi","6DU+gF":"Multilingual edition","4hFx2Q":"Multiple Languages","JDsOJf":"Munda languages","GfaxEk":"Music","EVY201":"Must be between 2 and 18 months.","qhwV2C":"My Account","pqIZDv":"My Projects","vosqge":"My Stores","2DKyY0":"N'Ko","ghsTEH":"New edition","cPK3oK":"New releases","dUCJry":"Newest","UK6Aep":"Newest to Oldest","wddUnn":"Nias","Ted7oK":"Niger-Kordofanian","8S/1dr":"Niuean","1UzENP":"No","E0Cf2A":"No Cover","OvVNat":"NO COVER","LUdY6Y":"No Known Copyright (Public Domain)","lGobvZ":"No Linguistic Content","rt+gLq":"No publications by this author","AxPAXW":"No results found","t2prdI":"No search results","HTzHs2":"No shipping options are available for the country you've selected.","CeJTHl":"Nogai","+NnFWU":"Non-Trackable","XHbRnu":"North American Indian","ispbnl":"Not Applicable","+t/TZo":"Notebooks \u0026 Journals","GSKxL0":"Notes by","5yDJMy":"Novella","AYh7G/":"Novella (5 x 8 in / 127 x 203 mm)","f12B4w":"Novella (5 x 8 in | 127 x 203 mm)","dbp9zP":"Novella is a standard trade size, best used for fiction, poetry, and other short books.","qVVtr0":"Nubian languages","D4jPSD":"Number of Copies","1cyXf5":"Nyakyusa","+8o6AE":"Nyamwezi","j6K2cy":"Nyankole","ncLfW4":"Nyoro","0CzdjB":"Nzima","k/C2P9":"Occitan (Post-1550), Provencal","BwJKBw":"of","az8lvo":"Off","HOYt0Q":"Offer for Free","ZNmUll":"Oh No! Looks like this page is missing. We'll go looking for it. In the meantime, you should head back to the home page.","/M5frc":"Oh no! We are unable to show the reviews for this publication right now","n9eyuy":"Old Dutch / Old Low Franconian","bgLQzc":"Old Norse","d+mueC":"Old Persian (ca. 600-400 B.C.)","zsJUbn":"Oldest","wxto4D":"Oldest to Newest","DNvwqy":"on your website or ecommerce store.","3goRK4":"Option not available","/UmZp9":"Order Complete","wvgF6w":"Order History","A0P6eN":"Order information","NRGgnl":"Order Lookup","Il5e64":"Order No","ldq8yT":"Order number","ySwZCY":"Order tracking","cxeB0z":"Ordering 500+ Books","IaO1GM":"Original author","Lny5v+":"Other Channels","iQ/6j/":"Other primary creator","1hc4Mz":"Oto-Manguean languages","HRx30n":"Otomian languages","xeJdZf":"overall rating","MnbH31":"page","yTz0se":"Page Count","boJlGf":"Page Not Found","Gl8Wkc":"Page Not Found | Lulu","9nhhVW":"pages","wRR604":"Pages","cCYbMu":"Pahlavi","KaWYUP":"Palauan","dTk5sL":"Pampanga; Kapampangan","BEew4q":"Pangasinan","nkf8cc":"Paper Type","Ep+tc7":"Paperback","Gtlyi9":"Paperback Options","Wy+Cym":"Papiamento","cJVo+k":"Papuan languages","27O0eU":"Parenting \u0026 Families","T03BEw":"Partially Shipped","9Ns46w":"PAYMENT METHOD","J6ePKf":"Payment Total","nUdKPB":"Pedi; Sepedi; Northern Sotho","4XkQGe":"Pending Publication","b2jAb+":"per","Gf3vm8":"per page","MrO2xT":"Perfect Bound","FgFxl9":"Personal Growth","nkqs9W":"Pets","IODJ+r":"Philippine languages","EGM8x6":"Phoenician","F6p/C4":"Phone:","z6FedY":"Photo Book","7v2Umt":"Photographs by","sFAUEn":"Placed on","jUPoJW":"Plan your order and estimate shipping costs.","eYKmzz":"Plan your order, estimate shipping costs, and see available bulk discounts.","ppqkN/":"Plan your project before you print. With our print cost and shipping calculator, you can experiment with different layouts, binding, paper, and size options.","JYMDXE":"Planners","Qu25kh":"Please verify your age to continue.","lKW5k0":"Pocket Book","10Z5sb":"Pocket Book (4.25 x 6.875 in / 108 x 175 mm)","aQ+6Kn":"Pocket Book (4.25 x 6.875 in | 108 x 175 mm)","xPOYCI":"Poetry","yEVuGv":"Ponapeian","x+E/ag":"Prakrit","XM6J/0":"Preface by","f0GFko":"Preliminary work by","RY5kDp":"Premium","JDmzYr":"Premium Black \u0026 White","BWGJjn":"Premium Color","rdUucN":"Preview","Qttxo/":"Price per Book","5X6pFm":"Price too high","AnzyrS":"Price too low","kJ2Gsc":"Price: High to Low","e/AeCs":"Price: Low to High","oyIs+l":"Prices","TQ5oHD":"Pricing Calculator","nslfHH":"Print Book","1v2epA":"Print Cost","mQo2tA":"Processing Order","SfCTsG":"Products page","+0B+ue":"Projects","WOA4wf":"Provençal","pBhbPy":"Provide your order number and the email address used to place the order to view your order details page.","nO+T/f":"Publication Date","qcfOM5":["Publications by ",["0"]],"u3wRF+":"Published","w4IB8P":"Pushto","+EV+Z1":"QTY:","3cwoVY":"Quantity \u0026 Shipping Estimates","x9kJtI":"Quantity Estimate","o3/BzM":"Rajasthani","87h1C5":"Rapanui","OkwPIh":"Rarotongan; Cook Islands Maori","bYXDjX":"Ratings \u0026 Reviews","H48g1i":"Reach out today","QFG3f8":"Receiving a 10% bulk discount. Earn 15% off this item with 1000 or more copies.","NRSlpc":"Receiving a 15% bulk discount.","dVM+DI":"Receiving a 5% bulk discount. Earn 10% off this item with 500-999 copies.","N2C89m":"Reference","uVfEEM":"Refine Results by","fgLNSM":"Register","7dZnmw":"Relevance","Ap0YhA":"Religion \u0026 Spirituality","3cOOMl":"Report This Content to Lulu","Tp98wa":"Report this review","mhsnB6":"Retired","t+/T9D":"Revenue Estimates","1yT8nO":"Revenue Goal","agQlqS":"review","bjw5YM":["Review this ",["0"]],"p3m6C7":"Revised by","WVZiE1":"Revised edition","kHgIIR":"Romance (Other)","Ky8w7t":"Romany","V5jGAK":"Royal","e9MCLV":"Royal (6.14 x 9.21 in / 156 x 234 mm)","Wk6Yh7":"Royal (6.14 x 9.21 in | 156 x 234 mm)","LL/KyX":"Royal is slightly larger than US trade, and works well for the same fiction and nonfiction content.","uKSSoZ":"Rulers","KUqMbI":"Saddle Stitch","TEjVGm":"Sales Tax","J5pfkr":"Salishan languages","Tnt9Az":"Samaritan Aramaic","cOOKk4":"Sami","vTtTju":"Sami Southern","aNRejK":"Sandawe","ac0PE1":"Sasak","678p/r":"School edition","5DdWjo":"Science \u0026 Medicine","TK4srv":"Scientific editor","Q1vRCY":"Scots","PRkLSE":"Search Bookstore","bl46vt":"Select all product options","NyZDfc":"Select Book Size","RpBNPC":"Selected by","lAeVHF":"Selecting Global Distribution will increase your minimum list price based on retailer pricing requirements.","H44BEt":"Sell your","Bb0mbg":"Sell your Book on the Lulu Bookstore and through 40,000+ global retailers using Lulu’s Global Distribution service.","XDvZG5":"Sell your ebook on the Lulu Bookstore and retail sites with our Global Distribution service. You’ll earn 90% of the revenue, after any retailer fees and markups.","QQU8f6":"Sell your Ebook on the Lulu Bookstore and with major Ebook retailers using Lulu’s Global Distribution service.","llYYZJ":"Semitic","7CS317":"Serbo-Croatian (Cyrillic)","b0juS4":"Serbo-Croatian (Roman)","dAvEZB":"Serer","OhDRVL":"Set Price By","pF+rvT":"Shan","Z8lGw6":"Share","CBnrpZ":"Sheet music","IRxErQ":"Shipping \u0026 Handling","cJOamb":"Shipping \u0026 Handling Estimate","OgLDy+":"Shipping \u0026 Taxes","ANMzkx":"SHIPPING ADDRESS","enBz1O":"Shipping Method","NC000+":"SHIPPING METHOD","1KECc+":"Shop the Independent Bookstore | Lulu","8vETh9":"Show","lZw9AX":"Show all","EzkUbR":"Show Bookstore Categories","09MiO1":"Show explicit content","DcxsDf":"Show full description","YHc0+l":"Show More","R2sEFt":"Sichuan Yi","Ywgly2":"Sicilian","HcjfaO":"Sidamo","5lWFkC":"Sign in","y6nBCp":"Sign languages","fcWrnU":"Sign out","mErq7F":"Sign Up","fPDYk/":"Signed in as:","o1WvoO":"Signing you up.","cxeXn/":"Siksika","tY+pHM":"Simplified language edition","05vxHU":"Sindhi","Fw6ffj":"Sinhala; Sinhalese","J8WPAs":"Siouan","Cj2Gtd":"Size","A9UUZX":"Skolt Sami","PDoluC":"Slave (Athapascan)","/XfUwe":"Slavic (Other)","yqGM8b":"Small Landscape","VLfNnJ":"Small Landscape (9 x 7 in / 229 x 178 mm)","PD6p//":"Small Landscape (9 x 7 in | 229 x 178 mm)","XPIWx8":"Small landscape is ideal for photo books and product guides meant to highlight images and photos.","5jYPIZ":"Small Square","hzY6BP":"Small Square (7.5 x 7.5 in / 190 x 190 mm)","dktpjp":"Small Square (7.5 x 7.5 in | 190 x 190 mm)","EJeu2P":"Small square is perfect for image-heavy content, such as a travel book, children’s book, or memory book.","Jy3k2H":"Social Science","f08apc":"Sogdian","IQJQ/n":"Some Rights Reserved - Creative Commons (CC BY)","sHupPa":"Someone tripped over a cord. We're working on getting everything plugged in again.","cPh4qN":"Something went wrong. Try to refresh the page.","LTWeeq":"Songhai languages","gLw9Ry":"Soninke","+P7Ow4":"Sorbian Languages","/HgF9q":"Sort by","bhoFP5":"Southern Altai","eSNWYY":"Special edition","9qRlt8":"Specifications","7JFNej":"Sports","1DA6ap":"Square","MFFh0v":"Square (8.5 x 8.5 in / 216 x 216 mm)","WNtOCA":"Square (8.5 x 8.5 in | 216 x 216 mm)","O907eO":"Square format best for accommodating full-bleed images without constraints on landscape or portrait formatting.","gxZK1t":"Sranan Tongo","TJBHlP":"Standard","OFg4ms":"Standard Black \u0026 White","4tAAow":"Standard Color","gFW/jB":"Standard Moroccan Tamazight","aUeufe":"Standard size for international trade paperbacks and hardcovers. Similar to US trade size but slightly smaller.","YaJvjk":"STARTING AT:","N3+VRT":"Stores","s5pNuZ":"Student edition","hQRttt":"Submit","X2rrlw":"Subtotal","Fkc2JE":"Success! You are now subscribed.","bRYL5Z":"Sukuma","Y8lNXg":"Sumerian","OPt7s/":"Swiss German; Alemannic","+kUmm4":"Syriac","99iWHH":"Teacher’s edition","rJqJRi":"Technical editor","wBYKPC":"Teens","FDdVul":"Text by","j70aIk":"The information you provided does not match an order. Please review your order information or contact support for more assistance","rGtsu/":"The most common size for trade paperbacks and hardcovers, used primarily for fiction but well suited for a variety of book designs.","UFeVKA":"The printer reported an error for this product and is unable to print it. Lulu Support will contact you soon to provide more information.","WpfHA0":"The product(s) you're viewing was marked as explicit by the creator.","sW4iw2":"The smallest Lulu format, used for fiction as well as references and poetry collections.","3UxMNI":"There was an error processing your request. Please try again later.","3+2x5P":"Thesis advisor or supervisor","Aws8wx":"Tigré","zuDiQp":"Timne","d0NUf2":"Tiv","h+2UUk":"Tlingit","dMtLDE":"to","ebr4Qu":"Tok Pisin","kTL1ak":"Tokelauan","/iyIYB":"Tonga (Nyasa)","W85mRL":"Total Page Count","y6MnU0":"Trackable","cukL01":"TRACKING","+a3ylu":"Traditional size used for comic book printing.","HyRQFz":"Translated by","jG4MgE":"Travel \u0026 Adventure","Jju44k":"Tsimshian","y0UZt+":"Tumbuka","BTabpz":"Tupi Languages","zeAnrq":"Turkish, Ottoman","GiKo+n":"Tuvaluan","z5HgRZ":"Tuvinian","B56TQ3":"Ugaritic","cEjPU7":"Ultra large print edition","whlqv8":"Umbundu","qXmwpl":"Unabridged edition","ngdkGT":"Uncoated","v2r3sT":"Undetermined","GqnvCG":"Unexpurgated edition","QrhaVg":"Units","IUxYn+":"Unknown product","7yiFvZ":"Unpaid","EkH9pt":"Update","dvxX3e":"Upper Sorbian","ocFqrP":"US Letter","oFevBb":"US Letter (8.5 x 11 in / 216 x 279 mm)","CI/LL3":"US Letter (8.5 x 11 in | 216 x 279 mm)","xLoWyL":"US Letter Landscape","1LyQmK":"US Letter Landscape (11 x 8.5 in / 279 x 216 mm)","WUTU3s":"US Letter Landscape (11 x 8.5 in | 279 x 216 mm)","fOeGhu":"US letter size in landscape format, great for children's books or photo books.","XdJAtB":"US Trade","VRUHX+":"US Trade (6 x 9 in / 152 x 229 mm)","TLS8p6":"US Trade (6 x 9 in | 152 x 229 mm)","DsVvDM":"Used for hardcover books, manuals, and other large size works, US letter is a great option for image-heavy books.","Hml6wK":"Usually printed in 3 - 5 business days","KHlRuE":"Vai","FoAghG":"Valencian","xn9TUQ":"Variorum edition","uSMfoN":"Verify","eOOSvx":"View Cart","67OJ7t":"View Order","9qerJi":"Votic","RsSOTf":"Wakashan languages","4DGYkL":"Waray","I5Q8la":"Washo","gQEHqQ":"We're sorry, you must be 18+ to view this content.","5Ex+AP":"White","oiQF1M":"Wire-O","omQSBe":"with Dust Jacket","mY73dg":"Wolaitta, Wolaytta","mpYvUM":"Write a review","fUe3ls":"Yakut","rlJq2U":"Yao","0poPuN":"Yapese","7qI8sJ":"year","XSv+bZ":"Yearbook","l75CjT":"Yes","abdhKn":"Young Adult","cSXIMk":"Your Cart","FirXvs":"Your Cart is Empty","nzIg2c":["Your cookie and browser settings are preventing some features from working. Please check your browser settings and enable cookies on ",["PUBLIC_HOSTNAME"]," to continue using the site."],"nBqgQb":"Your Email","vCtTgd":"Your Estimated Revenue","7Wy5Lu":"Your List Price","tZfiEb":"Your PO Number","DbAVeN":"Yupik","In2v7W":"Z to A","ITOIp1":"Zande languages","TtmBiX":"Zapotec","3jrf/y":"Zaza, Dimili, Kirdki, Zazaki","Sq4QQp":"Zenaga","ezifkV":"Zuni"},"__N_SSP":true,"pageProps":{"navigationData":{"announcementCollection":{"items":[],"__typename":"AnnouncementCollection"},"footerCollection":{"__typename":"FooterCollection","items":[{"__typename":"Footer","copyrightText":"Lulu Press, Inc. All rights reserved.","newsletterText":"Get exclusive Publishing \u0026 Marketing tips to help you create and sell your books more effectively! You can unsubscribe at any time.","luluAltText":"Lulu Logo","apiAltText":"Lulu API Logo","luluJrAltText":"Lulu Jr. Logo","theTiltAltText":"Tilt Logo","bCorpAltText":"B-Corp Logo","socialLinksCollection":{"__typename":"FooterSocialLinksCollection","items":[{"__typename":"IconWithMetadata","icon":"icon-social-instagram","iconAltText":"Lulu Instagram Icon","iconLinkUrl":"https://www.instagram.com/luludotcom/","iconLinkPage":null,"iconColor":null,"newTab":true},{"__typename":"IconWithMetadata","icon":"icon-social-facebook","iconAltText":"Lulu Facebook Icon","iconLinkUrl":"https://www.facebook.com/Luludotcom/","iconLinkPage":null,"iconColor":null,"newTab":true},{"__typename":"IconWithMetadata","icon":"icon-social-linked-in","iconAltText":"Lulu LinkedIn Icon","iconLinkUrl":"https://www.linkedin.com/company/luludotcom","iconLinkPage":null,"iconColor":null,"newTab":true},{"__typename":"IconWithMetadata","icon":"icon-social-youtube","iconAltText":"Lulu YouTube Icon","iconLinkUrl":"https://www.youtube.com/@luludotcom","iconLinkPage":null,"iconColor":null,"newTab":true},{"__typename":"IconWithMetadata","icon":"icon-social-blog","iconAltText":"Lulu Blog Icon","iconLinkUrl":"https://blog.lulu.com/","iconLinkPage":null,"iconColor":null,"newTab":true},{"__typename":"IconWithMetadata","icon":"icon-social-podcast","iconAltText":"Lulu Podcast Icon","iconLinkUrl":"https://www.publishprosperpodcast.com/","iconLinkPage":null,"iconColor":null,"newTab":true},{"__typename":"IconWithMetadata","icon":"icon-social-tik-tok","iconAltText":"Lulu TikTok Icon","iconLinkUrl":"https://www.tiktok.com/@lulupublishing","iconLinkPage":null,"iconColor":null,"newTab":true},{"__typename":"IconWithMetadata","icon":"icon-social-twitter","iconAltText":"Lulu X/Twitter Icon","iconLinkUrl":"https://www.twitter.com/Luludotcom","iconLinkPage":null,"iconColor":null,"newTab":true}]},"legalLinksCollection":{"__typename":"FooterLegalLinksCollection","items":[{"__typename":"Link","name":"Privacy Policy","newTab":false,"url":null,"page":{"__typename":"Page","url":"privacy-policy"}},{"__typename":"Link","name":"Terms \u0026 Conditions","newTab":false,"url":null,"page":{"__typename":"Page","url":"terms-and-conditions"}}]},"navigationLinksCollection":{"__typename":"FooterNavigationLinksCollection","items":[{"__typename":"LinkCollection","name":"Our Team","rootLink":null,"sublinksCollection":{"__typename":"LinkCollectionSublinksCollection","items":[{"__typename":"Link","name":"About Us","newTab":false,"url":null,"page":{"__typename":"Page","url":"about-us"}},{"__typename":"Link","name":"Careers","newTab":false,"url":null,"page":{"__typename":"Page","url":"careers"}}]}},{"__typename":"Link","name":"Newsroom","newTab":true,"url":null,"page":{"__typename":"Page","url":"newsroom"}},{"__typename":"LinkCollection","name":"Community","rootLink":null,"sublinksCollection":{"__typename":"LinkCollectionSublinksCollection","items":[{"__typename":"Link","name":"Blog","newTab":true,"url":"https://blog.lulu.com/","page":null},{"__typename":"Link","name":"Videos","newTab":true,"url":"https://www.youtube.com/@luludotcom","page":null},{"__typename":"Link","name":"Podcast","newTab":true,"url":"https://www.publishprosperpodcast.com/","page":null}]}},{"__typename":"LinkCollection","name":"Help","rootLink":null,"sublinksCollection":{"__typename":"LinkCollectionSublinksCollection","items":[{"__typename":"Link","name":"Order Lookup","newTab":true,"url":"https://www.lulu.com/order-lookup?","page":null},{"__typename":"Link","name":"Knowledge Base","newTab":true,"url":"https://help.lulu.com/en/support/home","page":null},{"__typename":"Link","name":"Contact Support","newTab":true,"url":"https://help.lulu.com/en/support/tickets/new","page":null}]}},{"__typename":"Link","name":"Developers","newTab":true,"url":"https://developers.lulu.com/home","page":null}]}}]},"navbarCollection":{"__typename":"NavbarCollection","items":[{"__typename":"Navbar","logo":{"__typename":"Asset","url":"https://images.ctfassets.net/9htf9uzhsn4z/3tSSOSmHDmAKXuhUbZD27g/a3af19924d8e4eb75ce6a09514a1f2ea/lulu-logo.svg"},"bookstoreCategoryCollection":{"__typename":"BookstoreCategoryCollection","categoriesCollection":{"__typename":"BookstoreCategoryCollectionCategoriesCollection","items":[{"__typename":"BookstoreCategory","name":"Art \u0026 Photography","url":"/search?category=Art+%26+Photography"},{"__typename":"BookstoreCategory","name":"Biographies \u0026 Memoirs","url":"/search?category=Biographies+%26+Memoirs"},{"__typename":"BookstoreCategory","name":"Business \u0026 Economics","url":"/search?category=Business+%26+Economics"},{"__typename":"BookstoreCategory","name":"Children's","url":"/search?category=Children's"},{"__typename":"BookstoreCategory","name":"Comics \u0026 Graphic Novels","url":"/search?category=Comics+%26+Graphic+Novels"},{"__typename":"BookstoreCategory","name":"Computers \u0026 Technology","url":"/search?category=Computers+%26+Technology"},{"__typename":"BookstoreCategory","name":"Cookbooks","url":"/search?category=Cookbooks"},{"__typename":"BookstoreCategory","name":"Crafts \u0026 Hobbies","url":"/search?category=Crafts+%26+Hobbies"},{"__typename":"BookstoreCategory","name":"Education \u0026 Language","url":"/search?category=Education+%26+Language"},{"__typename":"BookstoreCategory","name":"Engineering","url":"/search?category=Engineering"},{"__typename":"BookstoreCategory","name":"Entertainment","url":"/search?category=Entertainment"},{"__typename":"BookstoreCategory","name":"Family \u0026 Relationships","url":"/search?category=Family+%26+Relationships"},{"__typename":"BookstoreCategory","name":"Fiction","url":"/search?category=Fiction"},{"__typename":"BookstoreCategory","name":"Games","url":"/search?category=Games"},{"__typename":"BookstoreCategory","name":"Health \u0026 Fitness","url":"/search?category=Health+%26+Fitness"},{"__typename":"BookstoreCategory","name":"History","url":"/search?category=History"},{"__typename":"BookstoreCategory","name":"Home \u0026 Garden","url":"/search?category=Home+%26+Garden"},{"__typename":"BookstoreCategory","name":"Humor","url":"/search?category=Humor"},{"__typename":"BookstoreCategory","name":"Law","url":"/search?category=Law"},{"__typename":"BookstoreCategory","name":"Music","url":"/search?category=Music"},{"__typename":"BookstoreCategory","name":"Notebooks \u0026 Journals","url":"/search?category=Notebooks+%26+Journals"},{"__typename":"BookstoreCategory","name":"Parenting \u0026 Families","url":"/search?category=Parenting+%26+Families"},{"__typename":"BookstoreCategory","name":"Personal Growth","url":"/search?category=Personal+Growth"},{"__typename":"BookstoreCategory","name":"Pets","url":"/search?category=Pets"},{"__typename":"BookstoreCategory","name":"Planners","url":"/search?category=Planners"},{"__typename":"BookstoreCategory","name":"Poetry","url":"/search?category=Poetry"},{"__typename":"BookstoreCategory","name":"Reference","url":"/search?category=Reference"},{"__typename":"BookstoreCategory","name":"Religion \u0026 Spirituality","url":"/search?category=Religion+%26+Spirituality"},{"__typename":"BookstoreCategory","name":"Science \u0026 Medicine","url":"/search?category=Science+%26+Medicine"},{"__typename":"BookstoreCategory","name":"Social Science","url":"/search?category=Social+Science"},{"__typename":"BookstoreCategory","name":"Sports","url":"/search?category=Sports"},{"__typename":"BookstoreCategory","name":"Travel \u0026 Adventure","url":"/search?category=Travel+%26+Adventure"},{"__typename":"BookstoreCategory","name":"Young Adult","url":"/search?category=Young+Adult"}]}},"itemsCollection":{"__typename":"NavbarItemsCollection","items":[{"__typename":"Link","name":"Products","newTab":false,"url":null,"page":{"__typename":"Page","url":"products"}},{"__typename":"LinkCollection","name":"Pricing","rootLink":{"__typename":"Link","name":"Pricing","newTab":false,"url":"/pricing","page":null},"sublinksCollection":{"__typename":"LinkCollectionSublinksCollection","items":[{"__typename":"Link","name":"Book Pricing","newTab":false,"url":"/pricing","page":null},{"__typename":"Link","name":"Bulk Ordering","newTab":false,"url":null,"page":{"__typename":"Page","url":"pricing/volume-discounts"}}]}},{"__typename":"LinkCollection","name":"Create","rootLink":{"__typename":"Link","name":"Create","newTab":false,"url":null,"page":{"__typename":"Page","url":"create"}},"sublinksCollection":{"__typename":"LinkCollectionSublinksCollection","items":[{"__typename":"Link","name":"Print Books","newTab":false,"url":null,"page":{"__typename":"Page","url":"create/print-books"}},{"__typename":"Link","name":"Photo Books","newTab":false,"url":null,"page":{"__typename":"Page","url":"create/photo-books"}},{"__typename":"Link","name":"Notebooks","newTab":false,"url":null,"page":{"__typename":"Page","url":"create/notebooks"}},{"__typename":"Link","name":"Calendars","newTab":false,"url":null,"page":{"__typename":"Page","url":"create/calendars"}},{"__typename":"Link","name":"Children's Books","newTab":false,"url":null,"page":{"__typename":"Page","url":"create/childrens-books"}},{"__typename":"Link","name":"Comic Books","newTab":false,"url":null,"page":{"__typename":"Page","url":"create/comic-books"}},{"__typename":"Link","name":"Magazines","newTab":false,"url":null,"page":{"__typename":"Page","url":"create/magazines"}},{"__typename":"Link","name":"Cookbooks","newTab":false,"url":null,"page":{"__typename":"Page","url":"create/cookbooks"}},{"__typename":"Link","name":"Yearbooks","newTab":false,"url":null,"page":{"__typename":"Page","url":"create/yearbooks"}},{"__typename":"Link","name":"Educational Books","newTab":false,"url":null,"page":{"__typename":"Page","url":"create/educational-books"}},{"__typename":"Link","name":"Ebooks","newTab":false,"url":null,"page":{"__typename":"Page","url":"create/ebooks"}}]}},{"__typename":"LinkCollection","name":"Sell","rootLink":{"__typename":"Link","name":"Sell","newTab":false,"url":null,"page":{"__typename":"Page","url":"sell"}},"sublinksCollection":{"__typename":"LinkCollectionSublinksCollection","items":[{"__typename":"Link","name":"Sell on Lulu Bookstore","newTab":false,"url":null,"page":{"__typename":"Page","url":"sell/sell-on-lulu"}},{"__typename":"Link","name":"Sell Direct","newTab":false,"url":null,"page":{"__typename":"Page","url":"sell/sell-on-your-site"}},{"__typename":"Link","name":"Retail Distribution","newTab":false,"url":null,"page":{"__typename":"Page","url":"sell/retail-distribution"}},{"__typename":"Link","name":"Order Import","newTab":false,"url":null,"page":{"__typename":"Page","url":"sell/order-import"}},{"__typename":"Link","name":"API Printing","newTab":false,"url":null,"page":{"__typename":"Page","url":"sell/sell-on-your-site/print-api"}},{"__typename":"Link","name":"Crowdfunding","newTab":false,"url":null,"page":{"__typename":"Page","url":"resources/kickstarter"}}]}},{"__typename":"LinkCollection","name":"Resources","rootLink":{"__typename":"Link","name":"Resources","newTab":false,"url":null,"page":{"__typename":"Page","url":"resources"}},"sublinksCollection":{"__typename":"LinkCollectionSublinksCollection","items":[{"__typename":"Link","name":"Knowledge Base","newTab":true,"url":"https://help.lulu.com/en/support/home","page":null},{"__typename":"Link","name":"Guides \u0026 Templates","newTab":false,"url":null,"page":{"__typename":"Page","url":"publishing-toolkit"}},{"__typename":"Link","name":"Author Tools","newTab":false,"url":null,"page":{"__typename":"Page","url":"author-toolkit"}},{"__typename":"Link","name":"Hire A Professional","newTab":false,"url":null,"page":{"__typename":"Page","url":"partners"}},{"__typename":"Link","name":"Glossary of Publishing Terms","newTab":false,"url":null,"page":{"__typename":"GlossaryPage","url":"glossary/glossary-of-terms"}},{"__typename":"Link","name":"Videos","newTab":true,"url":"https://www.youtube.com/@luludotcom","page":null},{"__typename":"Link","name":"Blog","newTab":true,"url":"https://blog.lulu.com/","page":null},{"__typename":"Link","name":"Contact Support","newTab":true,"url":"https://help.lulu.com/en/support/tickets/new","page":null}]}},{"__typename":"Link","name":"Bookstore","newTab":false,"url":null,"page":{"__typename":"Page","url":"shop"}}]}}]}},"data":{"glossaryPageCollection":{"__typename":"GlossaryPageCollection","items":[{"__typename":"GlossaryPage","title":"Publishing \u0026 Print-On-Demand Glossary | Lulu","metaTitle":"Publishing \u0026 Print-On-Demand Glossary | Lulu","metaDescription":"Learn important industry terms for publishing, writing, book marketing, book printing, \u0026 more","metaKeywords":null,"metaThumbnail":{"__typename":"Asset","url":"https://images.ctfassets.net/9htf9uzhsn4z/QXWw1X4bquBDot2h7eN21/696406601ec71d26e23d94c3264eabc0/lulu-glossary-of-publishing-terms-og-image.jpg"},"elementsCollection":{"__typename":"GlossaryPageElementsCollection","items":[{"__typename":"MainBanner","backgroundColor":null,"backgroundVideo":null,"buttonLinkRef":null,"containerHeight":"short","containerHeightForMobile":"short","contentBlockClassNames":"col-8 col-start-3 col-m-big-10 col-start-m-big-2 col-m-10 col-start-m-2","fullWidthImage":true,"isVerticallyCentered":true,"unsetTopPadding":null,"idForQuickLink":null,"backgroundImageRef":{"__typename":"ImageWithMetadata","imageAltText":"Lulu Glossary of Publishing Terms banner","imageClasses":null,"imageLinkUrl":null,"imageLinkPage":null,"newTab":false,"image":{"__typename":"Asset","url":"https://images.ctfassets.net/9htf9uzhsn4z/4NX2ipIG7OjynDwOhEZtrG/f314fc00a6a983c2514f3212fc4ce5a9/lulu-glossary-of-publishing-terms-main-banner-2x.jpg?w=2880\u0026h=960\u0026fm=webp","retina":"https://images.ctfassets.net/9htf9uzhsn4z/4NX2ipIG7OjynDwOhEZtrG/f314fc00a6a983c2514f3212fc4ce5a9/lulu-glossary-of-publishing-terms-main-banner-2x.jpg?w=4000\u0026h=1920\u0026fm=webp"},"imageForMobile":{"__typename":"Asset","url":"https://images.ctfassets.net/9htf9uzhsn4z/7LYyLjI1I11y88S0Cf9W48/91a8e3fc8d8fa88bdb98e989939df566/lulu-glossary-of-publishing-terms-main-banner-mobile-med-2x.jpg?w=600\u0026h=720\u0026fm=webp","retina":"https://images.ctfassets.net/9htf9uzhsn4z/7LYyLjI1I11y88S0Cf9W48/91a8e3fc8d8fa88bdb98e989939df566/lulu-glossary-of-publishing-terms-main-banner-mobile-med-2x.jpg?w=1200\u0026h=1440\u0026fm=webp"}},"richTextContainerRef":{"__typename":"RichTextContainer","richTextContainerClassNames":null,"standaloneEntry":false,"richTextFieldsCollection":{"__typename":"RichTextContainerRichTextFieldsCollection","items":[{"__typename":"RichTextBlock","richTextContent":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Glossary of Publishing Terms","nodeType":"text"}],"nodeType":"heading-1"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"__typename":"RichTextBlockRichTextContent"},"textBlockContainerClassNames":"res-bottom-padding-16","textAlignment":"center","headingTextColor":"White","headingClasses":"large text-no-margin","normalTextClasses":null},{"__typename":"RichTextBlock","richTextContent":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Lulu presents a comprehensive list of publishing terms to help you publish, print, and prosper.","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"__typename":"RichTextBlockRichTextContent"},"textBlockContainerClassNames":null,"textAlignment":"center","headingTextColor":"White","headingClasses":"subhead text-no-margin","normalTextClasses":null}]}}},{"__typename":"ContentLinkNavigationBar","backgroundColor":"Lulu Almost Black"},{"__typename":"ContentLinkImageCardCollection","backgroundColor":"Lulu Pale Gray 1","classes":"res-bottom-padding-48","contentLinkTextBlockRef":{"__typename":"ContentLinkTextBlock","text":"A","backgroundColor":null,"textColor":null,"centeredText":false,"idAttribute":"A"},"contentLinkImageCardsCollection":{"__typename":"ContentLinkImageCardCollectionContentLinkImageCardsCollection","items":[{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Advanced Review Copy","description":"Advanced Review Copies or ARCs are draft copies of your manuscript that you give to beta readers or book reviewers prior to publication in order to receive reviews, feedback, or endorsements.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"API","description":"An acronym for “Application Programming Interface.” An API lets different software systems communicate with each other.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Author Bio","description":"Your Author Bio is a brief description of you as an author. Your interests, influences, and background can all be a part of your author bio. This information can be included on the back cover or inside flap of your book, and should also be listed on your author website.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Author Brand","description":"Your Author Brand is the story of what makes you a unique writer. It’s what comes to mind when your readers think of you. A well-managed author brand will build lasting connections with your readers and deliver a promise about what kind of work you’ll consistently create.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Author Network","description":"An Author Network refers to the readers, authors, colleagues, and other partners that make up your audience. Building an author network is an important part of maintaining your author brand and promoting your book(s).","classes":null,"linksCollection":{"__typename":"ContentLinkImageCardLinksCollection","items":[{"__typename":"LinkedIconAndText","icon":"knowledge-base-article","iconSize":null,"linkRef":{"__typename":"Link","name":"How to Grow Your Author Network","newTab":true,"url":"https://blog.lulu.com/how-to-grow-your-author-network/","page":null}}]}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Author Newsletter","description":"An Author Newsletter is content you distribute to your readers via your email list. Your newsletter can include any information you feel would be relevant or beneficial to your readers, including updates on projects you’re working on or any special promotions or discounts you may be offering.","classes":null,"linksCollection":{"__typename":"ContentLinkImageCardLinksCollection","items":[{"__typename":"LinkedIconAndText","icon":"knowledge-base-article","iconSize":null,"linkRef":{"__typename":"Link","name":"Email Marketing For Authors","newTab":true,"url":"https://blog.lulu.com/email-marketing-for-authors/","page":null}},{"__typename":"LinkedIconAndText","icon":"knowledge-base-video","iconSize":null,"linkRef":{"__typename":"Link","name":"How To Create an Author Newsletter","newTab":true,"url":"https://www.youtube.com/watch?v=TT4jiqthF_s","page":null}}]}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Author Platform","description":"If your author brand is what distinguishes you as a writer, then your Author Platform can be described as the tools you collectively use to create that distinction. The main pillar of your author platform should be your author website, but will also include your social media channels, blog, email list, and any other methods you use to connect and communicate with your audience.","classes":null,"linksCollection":{"__typename":"ContentLinkImageCardLinksCollection","items":[{"__typename":"LinkedIconAndText","icon":"knowledge-base-video","iconSize":0,"linkRef":{"__typename":"Link","name":"Building Your Author Platform","newTab":true,"url":"https://www.youtube.com/watch?v=QkVwCbF7Udg","page":null}},{"__typename":"LinkedIconAndText","icon":"knowledge-base-video","iconSize":null,"linkRef":{"__typename":"Link","name":"How To Create An Author Website","newTab":true,"url":"https://www.youtube.com/watch?v=1QLzxRXivt4","page":null}}]}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Author Spotlight Page","description":"Author Spotlight Pages are unique to Lulu authors. This provides a place in the Lulu bookstore to list all of your available titles, as well as your author bio and social channels.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}}]}},{"__typename":"ContentLinkImageCardCollection","backgroundColor":"Lulu Pale Gray 1","classes":"res-bottom-padding-48","contentLinkTextBlockRef":{"__typename":"ContentLinkTextBlock","text":"B","backgroundColor":null,"textColor":null,"centeredText":false,"idAttribute":"B"},"contentLinkImageCardsCollection":{"__typename":"ContentLinkImageCardCollectionContentLinkImageCardsCollection","items":[{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Back Cover Blurb","description":"Also known as Cover Copy, a Blurb is a sales pitch for your book that should sound interesting and represent what’s in the book without giving too much away. If a blurb makes a reader want to read more, it’s successful; if a blurb bores or overwhelms the reader, or fails to explain what the book is about, it needs to be rewritten.\nFor a novel, a back cover blurb is a short description of the book's main character and conflict, usually between 100 and 200 words, that traditionally is included on the inside cover or on the back of a print book. \nFor a nonfiction book, a back cover blurb is a short description of the book’s content, goals, and what message or information the book promises to deliver.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Back Matter","description":"Back Matter refers to the pages, such as the acknowledgements, index, and author bio, that follow the main text of a book.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Beta Readers","description":"Beta Readers are people from your ideal audience who will read your book and offer feedback on characters, plot, story flow (fiction), and content organization (non-fiction).","classes":null,"linksCollection":{"__typename":"ContentLinkImageCardLinksCollection","items":[{"__typename":"LinkedIconAndText","icon":"knowledge-base-article","iconSize":null,"linkRef":{"__typename":"Link","name":"How to Grow Your Author Network","newTab":true,"url":"https://blog.lulu.com/how-to-grow-your-author-network/","page":null}}]}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Binding Type","description":"The Binding Type defines the method by which your book is held together. Examples include perfect bound (better known as paperback), hardcover, saddle stitch, coil bound, and more.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"BISAC","description":"BISAC is an acronym for Book Industry Standards and Communications. BISAC is a standard used by many companies and retailers throughout the supply chain to categorize books based on genre, keywords, and topical content to help with your book’s discoverability.","classes":null,"linksCollection":{"__typename":"ContentLinkImageCardLinksCollection","items":[{"__typename":"LinkedIconAndText","icon":"knowledge-base-article","iconSize":null,"linkRef":{"__typename":"Link","name":"BISAC: What It Is And Why It Matters","newTab":true,"url":"https://blog.lulu.com/bisac-what-it-is-and-why-it-matters/","page":null}}]}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Bleed","description":"In printing, Bleed is printing that goes beyond the edge of where the sheet will be trimmed. In other words, the bleed is the area to be trimmed off. The bleed is the part on the side of a document that gives the printer a small amount of space to account for movement of the paper, and design inconsistencies.","classes":null,"linksCollection":{"__typename":"ContentLinkImageCardLinksCollection","items":[{"__typename":"LinkedIconAndText","icon":"knowledge-base-article","iconSize":null,"linkRef":{"__typename":"Link","name":"What Is Bleed?","newTab":true,"url":"https://help.lulu.com/en/support/solutions/articles/64000255584-how-do-i-make-my-content-cover-the-whole-page-what-is-bleed","page":null}}]}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Blog","description":"A regularly updated section on your website that is typically written in an informal or conversational style. Blogs can provide a consistent source of fresh content for your author newsletter and social media.","classes":null,"linksCollection":{"__typename":"ContentLinkImageCardLinksCollection","items":[{"__typename":"LinkedIconAndText","icon":"knowledge-base-video","iconSize":null,"linkRef":{"__typename":"Link","name":"How To Create an Author Blog","newTab":true,"url":"https://www.youtube.com/watch?v=AO9xeOWFupA","page":null}}]}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Blog Tour","description":"Blog Tours are a method for gaining exposure for new projects or releases by working with a group of bloggers in your genre or audience that are willing to interview you about your work or review your latest book.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Book Block","description":"The Book Block is the printer term for the interior printed pages of a book before it has been bound into the cover.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Book Launch","description":"A Book Launch is a set date where you make your published book available for purchase. This can include multiple elements such as a release party, book signing, or social media campaign to drive sales. ","classes":null,"linksCollection":{"__typename":"ContentLinkImageCardLinksCollection","items":[{"__typename":"LinkedIconAndText","icon":"knowledge-base-video","iconSize":null,"linkRef":{"__typename":"Link","name":"How To Plan Your Book Launch","newTab":true,"url":"https://www.youtube.com/watch?v=3znS_cbRSfI","page":null}},{"__typename":"LinkedIconAndText","icon":"knowledge-base-video","iconSize":null,"linkRef":{"__typename":"Link","name":"Why Direct Sales Should Be Part of Your Book Launch","newTab":true,"url":"https://www.youtube.com/watch?v=Eb32DZjT7pY","page":null}}]}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Book Reviews","description":"Book Reviews are usually written by a reader or media professional offering a critical synopsis of your book. Book reviews from your ideal readers can be incredibly useful for marketing purposes. When looking for people to review your book, you should aim for a mix of professional and reader reviews.","classes":null,"linksCollection":{"__typename":"ContentLinkImageCardLinksCollection","items":[{"__typename":"LinkedIconAndText","icon":"knowledge-base-video","iconSize":null,"linkRef":{"__typename":"Link","name":"How To Get Book Reviews","newTab":true,"url":"https://www.youtube.com/watch?v=w-2HTjNI4H4","page":null}}]}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Budget","description":"A Budget refers to the money you have allotted to spend on a specific project. This could be money used for editors, formatting, cover designers, social media ads, and any other products or services purchased in the process of completing your book.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}}]}},{"__typename":"ContentLinkImageCardCollection","backgroundColor":"Lulu Pale Gray 1","classes":"res-bottom-padding-48","contentLinkTextBlockRef":{"__typename":"ContentLinkTextBlock","text":"C","backgroundColor":null,"textColor":null,"centeredText":false,"idAttribute":"C"},"contentLinkImageCardsCollection":{"__typename":"ContentLinkImageCardCollectionContentLinkImageCardsCollection","items":[{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Call To Action (CTA)","description":"Call To Action is a marketing term for any device designed to prompt an immediate response or encourage an immediate sale. For an author, this would be anything that directly encourages your readers to purchase your book, join your newsletter, follow you on social media, or leave a review of your book.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Canva","description":"Canva is a powerful online graphics designer and editor that allows users to create anything from book covers to interior planner and journal pages to marketing assets like social graphics, ads, website banners, etc. Canva offers both free and premium paid services for users - learn more about both at Canva.com.","classes":null,"linksCollection":{"__typename":"ContentLinkImageCardLinksCollection","items":[{"__typename":"LinkedIconAndText","icon":"knowledge-base-article","iconSize":null,"linkRef":{"__typename":"Link","name":"Canva For Your Cover (Integration)","newTab":true,"url":"https://blog.lulu.com/canva-for-your-cover-integration/","page":null}},{"__typename":"LinkedIconAndText","icon":"knowledge-base-article","iconSize":0,"linkRef":{"__typename":"Link","name":"Using Canva To Create Your Photo Book","newTab":true,"url":"https://blog.lulu.com/using-canva-to-create-your-photo-book/","page":null}}]}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Casewrap","description":"Casewrap refers to traditional hardcover binding with the cover image printed on the cover. Casewrap binding is most often used for textbooks and hardcover portfolios.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Coil Bound","description":"Coil Bound books are bound with a flexible plastic coil wound through punched holes along the entire length of the spine. This allows the book to lie flat when open.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Content","description":"Content, in this capacity, refers to the material you are creating for your social media channels, website, blog, newsletter, and more. This can be video, written, or audio content but all serves to help you connect with your audience and engage new readers.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Conversion","description":"Conversion is a term used by marketers to denote someone who visited your website and took an action; like buying a book or signing up for emails.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Copy","description":"In marketing, Copy refers to the specific text being used in a project, design, graphic, ad, or other marketing tool. “Back Cover Copy” refers to the text that goes on your book’s back cover. “Ad Copy” is the text that makes up the description or body of, for example, a Facebook Ad.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Copyediting","description":"Copyediting is the process of reviewing a manuscript for spelling, punctuation, grammar, basic fact checking, usage and style inconsistencies or errors. However, the copyeditor’s job is not just to check grammar and spelling. They also check to make sure every element of your story is consistent, cohesive, and complete.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Copyright","description":"A form of protection provided by the laws of the United States for \"original works of authorship,\" including literary, dramatic, musical, architectural, cartographic, choreographic, pantomimic, pictorial, graphic, sculptural, and audiovisual creations.","classes":null,"linksCollection":{"__typename":"ContentLinkImageCardLinksCollection","items":[{"__typename":"LinkedIconAndText","icon":"arrow-link-right-small","iconSize":null,"linkRef":{"__typename":"Link","name":"US Copyright Definitions","newTab":true,"url":"https://www.copyright.gov/help/faq/definitions.html","page":null}}]}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Cover Design","description":"Cover Design is the process of creating and curating the images and text that will visually represent your book on the cover. Well designed covers can be incredible marketing tools that draw your readers in and establish genre expectations. ","classes":null,"linksCollection":{"__typename":"ContentLinkImageCardLinksCollection","items":[{"__typename":"LinkedIconAndText","icon":"knowledge-base-video","iconSize":null,"linkRef":{"__typename":"Link","name":"Design Basics for Creating a Book Cover","newTab":true,"url":"https://youtu.be/S2i-VGZdHlU","page":null}},{"__typename":"LinkedIconAndText","icon":"knowledge-base-video","iconSize":null,"linkRef":{"__typename":"Link","name":"How To Design a Book Cover","newTab":true,"url":"https://www.youtube.com/watch?v=g6_YpCvt24E","page":null}},{"__typename":"LinkedIconAndText","icon":"knowledge-base-video","iconSize":null,"linkRef":{"__typename":"Link","name":"How To Use Your Book Cover as a Marketing Tool","newTab":true,"url":"https://www.youtube.com/watch?v=DJI0FdUwzLY","page":null}},{"__typename":"LinkedIconAndText","icon":"knowledge-base-video","iconSize":null,"linkRef":{"__typename":"Link","name":"Cover File Setup Using Adobe Photoshop","newTab":true,"url":"https://youtu.be/HM410PAhnAg","page":null}}]}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Crowdfunding","description":"Crowdfunding is a method of raising capital through the collective effort of friends, family, customers, and individual investors. You can employ crowdfunding to raise funds to complete the publication of your book.","classes":null,"linksCollection":{"__typename":"ContentLinkImageCardLinksCollection","items":[{"__typename":"LinkedIconAndText","icon":"knowledge-base-video","iconSize":null,"linkRef":{"__typename":"Link","name":"How to Crowdfund Your Book","newTab":true,"url":"https://www.youtube.com/watch?v=hHcBVgU1iPE","page":null}}]}}]}},{"__typename":"ContentLinkImageCardCollection","backgroundColor":"Lulu Pale Gray 1","classes":"res-bottom-padding-48","contentLinkTextBlockRef":{"__typename":"ContentLinkTextBlock","text":"D","backgroundColor":null,"textColor":null,"centeredText":false,"idAttribute":"D"},"contentLinkImageCardsCollection":{"__typename":"ContentLinkImageCardCollectionContentLinkImageCardsCollection","items":[{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Developmental Editor","description":"Developmental Editors work to improve the structure, content and focus of your book. Developmental editing is also where problems of inconsistent tone or an unclear audience often surface.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Direct Sales","description":"Direct Sales refer to selling your books directly to your audience via Lulu’s Print API, Lulu Direct, or hand-filling in person or through your own website. Selling directly cuts out the “middleman” retailers and distributors like Amazon, Bookshop.org, etc., often resulting in more direct profits for the author.","classes":null,"linksCollection":{"__typename":"ContentLinkImageCardLinksCollection","items":[{"__typename":"LinkedIconAndText","icon":"knowledge-base-video","iconSize":null,"linkRef":{"__typename":"Link","name":"Why Direct Sales Should Be Part of Your Book Launch","newTab":true,"url":"https://www.youtube.com/watch?v=Eb32DZjT7pY","page":null}},{"__typename":"LinkedIconAndText","icon":"knowledge-base-video","iconSize":null,"linkRef":{"__typename":"Link","name":"How To Build Your Bookstore and Maximize Profits","newTab":true,"url":"https://www.youtube.com/watch?v=TNNRTR_E4aA","page":null}}]}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Discoverability","description":"Discoverability refers to the likelihood of your book to be found online by potential readers. Keywords, metadata, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) can all contribute to your book’s discoverability.","classes":null,"linksCollection":{"__typename":"ContentLinkImageCardLinksCollection","items":[{"__typename":"LinkedIconAndText","icon":"knowledge-base-video","iconSize":null,"linkRef":{"__typename":"Link","name":"SEM for Authors","newTab":true,"url":"https://www.youtube.com/watch?v=4dX4_HZJWzY","page":null}},{"__typename":"LinkedIconAndText","icon":"knowledge-base-video","iconSize":null,"linkRef":{"__typename":"Link","name":"SEO for Authors","newTab":true,"url":"https://www.youtube.com/watch?v=1ihW2IUcWts","page":null}},{"__typename":"LinkedIconAndText","icon":"knowledge-base-video","iconSize":null,"linkRef":{"__typename":"Link","name":"What the Hell is Metadata?","newTab":true,"url":"https://www.youtube.com/watch?v=Lrl0EFH-kfs\u0026t=3s","page":null}}]}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Distribution","description":"Distribution refers to the methods or channels you use to sell your books to your readers. This can include third-party sellers, popular retailers, direct sales, and more. Lulu offers distribution through our bookstore as well as our Global Distribution service that reaches over 40,000 retailers and schools around the world.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Dust Jacket","description":"A hardcover book with linen wrap on the cover and foil stamping on the spine. The Dust Jacket is a glossy or matte finished printed cover jacket with flaps. Commonly used for first edition fiction, memoirs, and gift books.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}}]}},{"__typename":"ContentLinkImageCardCollection","backgroundColor":"Lulu Pale Gray 1","classes":"res-bottom-padding-48","contentLinkTextBlockRef":{"__typename":"ContentLinkTextBlock","text":"E","backgroundColor":null,"textColor":null,"centeredText":false,"idAttribute":"E"},"contentLinkImageCardsCollection":{"__typename":"ContentLinkImageCardCollectionContentLinkImageCardsCollection","items":[{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Ebook","description":"An Ebook is a book publication made available in digital form, consisting of text, images, or both, readable on the flat-panel display of computers, ereaders, or other electronic devices.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Ecommerce","description":"Ecommerce is short for Electronic Commerce. Any time you buy or sell something online, that's ecommerce. For authors, ecommerce presents an avenue to sell books directly to readers, leading to higher revenue and the opportunity to develop a direct relationship with that reader. \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Elevator Pitch","description":"An Elevator Pitch is a brief, persuasive speech that you use to spark interest in your book. A good elevator pitch should last no longer than a short elevator ride of 20 to 30 seconds, hence the name. If you can’t summarize the content and value of your book in 20-30 seconds, you may need to rethink your approach and cut unnecessary information. This should be just enough information to get potential readers or influencers interested in learning more.","classes":null,"linksCollection":{"__typename":"ContentLinkImageCardLinksCollection","items":[{"__typename":"LinkedIconAndText","icon":"knowledge-base-article","iconSize":null,"linkRef":{"__typename":"Link","name":"Crafting An Elevator Pitch ","newTab":true,"url":"https://blog.lulu.com/going-up-crafting-an-elevator-pitch-for-your-book/","page":null}}]}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Email Marketing","description":"Email Marketing is a form of direct marketing that uses email to promote your business’s products or services. It can also play a pivotal role in your marketing strategy with lead generation, brand awareness, building relationships or keeping customers engaged between purchases through different types of marketing emails.","classes":null,"linksCollection":{"__typename":"ContentLinkImageCardLinksCollection","items":[{"__typename":"LinkedIconAndText","icon":"knowledge-base-video","iconSize":null,"linkRef":{"__typename":"Link","name":"Next Level Email Marketing","newTab":true,"url":"https://www.youtube.com/watch?v=jKEaB5IAMJA","page":null}}]}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Endpaper","description":"Endsheets are the pages at the beginning and end of hardcover books that are used to glue the inside pages, known as the book block, to the hardcover.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"EPUB","description":"An EPUB is an ebook file format that uses the \".epub\" file extension. EPUB is the most commonly used format for ebooks.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}}]}},{"__typename":"ContentLinkImageCardCollection","backgroundColor":"Lulu Pale Gray 1","classes":"res-bottom-padding-48","contentLinkTextBlockRef":{"__typename":"ContentLinkTextBlock","text":"F","backgroundColor":null,"textColor":null,"centeredText":false,"idAttribute":"F"},"contentLinkImageCardsCollection":{"__typename":"ContentLinkImageCardCollectionContentLinkImageCardsCollection","items":[{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Facebook Ads","description":"Facebook Ads are posts that you pay to promote to a targeted audience of users on Facebook and their associated platforms (Messenger and Instagram). Facebook ads are a great way to get your book in front of like-minded or “lookalike” audiences of potential readers.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Facebook Author Page","description":"Authors may choose to have an Author Fan Page on Facebook, which allows friends and fans to follow your page and engage with content you share. Visit the “Pages” tab on your Facebook dashboard to get your page started. ","classes":null,"linksCollection":{"__typename":"ContentLinkImageCardLinksCollection","items":[{"__typename":"LinkedIconAndText","icon":"knowledge-base-video","iconSize":null,"linkRef":{"__typename":"Link","name":"Facebook For Authors","newTab":true,"url":"https://www.youtube.com/watch?v=vaZvCXkgIe4","page":null}}]}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Facebook Insights","description":"Facebook Insights provide information about your page's performance, such as demographic data about your audience and how people are responding to your posts. You can use Insights to understand how people are engaging with your page and view metrics about your page's performance.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Flyleaf","description":"The Flyleaf is an extra blank page inserted during the binding process between the endsheet and the book block at the beginning and end of the book.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Folds","description":"The Folds are represented by dotted blue lines in Lulu's book preview tool (on the Design step) and indicate where your cover is folded. In the case of paperback (perfect bound) books, there is one fold between the front cover and spine, and another between the spine and back cover. A book with a dust jacket will have additional folds where the front and back cover flaps wrap around the inside of the book cover, while our saddle-stitch books will have only one fold between the front and back cover.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Formatting","description":"Formatting refers to the arrangement and stylistic presentation of text. This includes headings, paragraphs, quotations, and footnotes/endnotes, any images or graphics, and other elements like page numbering included in the manuscript. Another word for formatting is layout.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Front Matter","description":"Front Matter refers to the pages, such as the title page, copyright page, and preface, that precede the main text of a book.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Fulfillment","description":"Fulfillment refers to a sequence of steps a business undertakes to process the order from the point of sale to the delivery of goods with customer satisfaction. ","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}}]}},{"__typename":"ContentLinkImageCardCollection","backgroundColor":"Lulu Pale Gray 1","classes":"res-bottom-padding-48","contentLinkTextBlockRef":{"__typename":"ContentLinkTextBlock","text":"G","backgroundColor":null,"textColor":null,"centeredText":false,"idAttribute":"G"},"contentLinkImageCardsCollection":{"__typename":"ContentLinkImageCardCollectionContentLinkImageCardsCollection","items":[{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Galley Copy","description":"A Galley Copy is a rough copy of a manuscript that has not yet been copyedited or formatted, but has been bound and printed for early review or advance promotional purposes. Galley copies are usually limited to just the body of text, as front matter, back matter, interior art and formatting, and cover art usually haven’t been finished yet.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Gatekeeping","description":"Gatekeeping is the activity of controlling, and usually limiting, general access to something. Gatekeepers are much more prevalent in traditional publishing and almost non-existent in self or independent publishing.","classes":null,"linksCollection":{"__typename":"ContentLinkImageCardLinksCollection","items":[{"__typename":"LinkedIconAndText","icon":"knowledge-base-article","iconSize":null,"linkRef":{"__typename":"Link","name":"Understanding The Publishing Gatekeepers","newTab":true,"url":"https://blog.lulu.com/understanding-the-publishing-gatekeepers/","page":null}}]}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Genre","description":"Genre is a category of artistic composition characterized by similarities in form, style, or subject matter. Your book’s genre can refer to the general distinction between Fiction and Nonfiction, but may also be more nuanced to include the main theme, such as Mystery, Memoir, Personal Growth, or Poetry.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Global Distribution","description":"Global Distribution is Lulu's service enabling you to list your book on retail channels. All sales are reported to Lulu and listed in your dashboard for easy access and tracking. When a reader buys your book from one of the participating sales channels, that retailer handles the print-on-demand and shipping. The entire process is automated; meaning once you’ve set up your account and published your book, you’ll be selling any time, to anyone!","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Glossy (Cover)","description":"Gloss coating on the book cover creates bright covers that emphasize the cover art or photography.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Google","description":"Google offers free tools like Adwords, Analytics, and Search Console you can use to enhance your author website and marketing efforts.\nAdwords is an advertising platform. You bid on keywords associated with your book, and when someone searches with those keywords, your ad might appear.\nAnalytics offers traffic data from your author website like new visitors, pages visited, how long they spend on a page, and what link they clicked to get to your site.\nSearch Console expands on the analytics data to help you understand what people who visit your site are searching.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Guest Blogging","description":"Guest Blogging refers to penning an article for a blog other than your own. This can be a great marketing tool if you pick blogs that are relevant to your genre or content and an excellent way to grow your author network.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Gutter","description":"A page Gutter is the space on the inside of the page that leads into the binding of print books.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}}]}},{"__typename":"ContentLinkImageCardCollection","backgroundColor":"Lulu Pale Gray 1","classes":"res-bottom-padding-48","contentLinkTextBlockRef":{"__typename":"ContentLinkTextBlock","text":"H","backgroundColor":null,"textColor":null,"centeredText":false,"idAttribute":"H"},"contentLinkImageCardsCollection":{"__typename":"ContentLinkImageCardCollectionContentLinkImageCardsCollection","items":[{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Hardcover","description":"A book bound with Binder Board or another stiff material. Usually covered in cloth or paper with a stitch spine and endsheets.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Hybrid Publisher","description":"Hybrid Publishers fill the gap between self-publishing and traditional publishing. Sometimes called Vanity Presses, these publishers provide “traditional” editorial, creative, and marketing services directly to authors. There is no formal barrier to entry outside of the sometimes steep cost associated with the services.","classes":null,"linksCollection":{"__typename":"ContentLinkImageCardLinksCollection","items":[{"__typename":"LinkedIconAndText","icon":"knowledge-base-video","iconSize":null,"linkRef":{"__typename":"Link","name":"5 Ways to Know if a Publisher is Right for you","newTab":true,"url":"https://www.youtube.com/watch?v=xxXeHtMizP4","page":null}}]}}]}},{"__typename":"ContentLinkImageCardCollection","backgroundColor":"Lulu Pale Gray 1","classes":"res-bottom-padding-48","contentLinkTextBlockRef":{"__typename":"ContentLinkTextBlock","text":"I","backgroundColor":null,"textColor":null,"centeredText":false,"idAttribute":"I"},"contentLinkImageCardsCollection":{"__typename":"ContentLinkImageCardCollectionContentLinkImageCardsCollection","items":[{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Imprint","description":"In self-publishing, an Imprint is the business or trade name under which you publish your work. As a self-published author, it can be extremely beneficial to create your own imprint to publish under to build authority and brand awareness. Authors publishing similar or related content may also agree to publish their individual works under one united imprint.","classes":null,"linksCollection":{"__typename":"ContentLinkImageCardLinksCollection","items":[{"__typename":"LinkedIconAndText","icon":"knowledge-base-video","iconSize":null,"linkRef":{"__typename":"Link","name":"How to Use Metadata to Start Your Own Publishing Imprint","newTab":true,"url":"https://www.youtube.com/watch?v=AyL0HMW2LmY","page":null}}]}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"ISBN","description":"An International Standard Book Number (ISBN) identifies the following information about your book: title, author, type of book, physical properties, and location of publisher. An ISBN is a unique identifier for every single published version of a book; a paperback, hardcover, ebook, and revised second edition of the same book would each have a different ISBN.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}}]}},{"__typename":"ContentLinkImageCardCollection","backgroundColor":"Lulu Pale Gray 1","classes":"res-bottom-padding-48","contentLinkImageCardsCollection":{"items":[],"__typename":"ContentLinkImageCardCollectionContentLinkImageCardsCollection"},"contentLinkTextBlockRef":{"__typename":"ContentLinkTextBlock","text":"J","backgroundColor":null,"textColor":null,"centeredText":false,"idAttribute":"J"}},{"__typename":"ContentLinkImageCardCollection","backgroundColor":"Lulu Pale Gray 1","classes":"res-bottom-padding-48","contentLinkTextBlockRef":{"__typename":"ContentLinkTextBlock","text":"K","backgroundColor":null,"textColor":null,"centeredText":false,"idAttribute":"K"},"contentLinkImageCardsCollection":{"__typename":"ContentLinkImageCardCollectionContentLinkImageCardsCollection","items":[{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Keywords","description":"Keywords are ideas and topics that define what your content is about. In terms of SEO, they're the words and phrases that searchers enter into search engines, also called \"search queries.\" If you boil everything in your book down to simple words and phrases, those are your primary keywords.","classes":null,"linksCollection":{"__typename":"ContentLinkImageCardLinksCollection","items":[{"__typename":"LinkedIconAndText","icon":"knowledge-base-video","iconSize":null,"linkRef":{"__typename":"Link","name":"SEO for Authors","newTab":true,"url":"https://www.youtube.com/watch?v=1ihW2IUcWts","page":null}},{"__typename":"LinkedIconAndText","icon":"knowledge-base-video","iconSize":null,"linkRef":{"__typename":"Link","name":"SEM for Authors","newTab":true,"url":"https://www.youtube.com/watch?v=4dX4_HZJWzY","page":null}}]}}]}},{"__typename":"ContentLinkImageCardCollection","backgroundColor":"Lulu Pale Gray 1","classes":"res-bottom-padding-48","contentLinkTextBlockRef":{"__typename":"ContentLinkTextBlock","text":"L","backgroundColor":null,"textColor":null,"centeredText":false,"idAttribute":"L"},"contentLinkImageCardsCollection":{"__typename":"ContentLinkImageCardCollectionContentLinkImageCardsCollection","items":[{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Landing Page","description":"A Landing Page is a unique page you send your customers to, usually through social media or email marketing. A landing page uses important keywords and is usually focused on a single product or service you offer. Landing pages may also be known as a ‘Lead Capture Page’ or ‘Destination Page’, usually with a single goal in mind. Goals can include email capture, buying a product, signing up for a webinar, and more.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Line Editing","description":"Line Editing ensures that the sentences in your manuscript are as effective as possible. A line editor is attentive to your individual style and approaches the manuscript as a careful reader. While a copyeditor looks for typos, grammatical errors, etc., line editors work line-by-line, tightening up sentence structure so the language is sharp and clear. They look closely at how your word choice and syntax contribute to the tone or emotion of your writing. Finally, a line editor is concerned with the overall pacing and logical flow of your manuscript.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Linen Wrap","description":"When a hardcover book has the cover art printed on a dust jacket, the solid book binding beneath the dust jacket is a linen fabric cover known as Linen Wrap. For a hardcover book with the cover art printed directly on the book itself, see casewrap.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Lulu","description":"Lulu is a self-publishing print-on-demand platform that is free to use and offers over 3,000 book formats combinations, ecommerce integrations with Lulu Direct, and distribution thorugh the Lulu Bookstore and our Global Distirbution service, reaching over 40,000 retailers and libraries.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Lulu Print API","description":"The Lulu Print API is a book printing API that allows users to incorporate print-on-demand book manufacturing and distribution into their business quickly and easily at the best commercial rates in the industry.","classes":null,"linksCollection":{"__typename":"ContentLinkImageCardLinksCollection","items":[{"__typename":"LinkedIconAndText","icon":"knowledge-base-video","iconSize":null,"linkRef":{"__typename":"Link","name":"Selling Direct with a Print API","newTab":true,"url":"https://www.youtube.com/watch?v=ykFYCtFZRQ0","page":null}}]}}]}},{"__typename":"ContentLinkImageCardCollection","backgroundColor":"Lulu Pale Gray 1","classes":"res-bottom-padding-48","contentLinkTextBlockRef":{"__typename":"ContentLinkTextBlock","text":"M","backgroundColor":null,"textColor":null,"centeredText":false,"idAttribute":"M"},"contentLinkImageCardsCollection":{"__typename":"ContentLinkImageCardCollectionContentLinkImageCardsCollection","items":[{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Margins","description":"The Margin is the space between your text and the edge of the printed page. Margins are important because they prevent the image or text on your manuscript from being cut off.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Marketing","description":"Marketing refers to any effort on your part to promote or share your work or author brand in an attempt to drive sales or raise awareness about your platform.","classes":null,"linksCollection":{"__typename":"ContentLinkImageCardLinksCollection","items":[{"__typename":"LinkedIconAndText","icon":"knowledge-base-video","iconSize":null,"linkRef":{"__typename":"Link","name":"Planning Your Marketing Timeline","newTab":true,"url":"https://www.youtube.com/watch?v=hnXwZRVgMhE","page":null}},{"__typename":"LinkedIconAndText","icon":"knowledge-base-video","iconSize":null,"linkRef":{"__typename":"Link","name":"How To Use Your Book Cover as a Marketing Tool","newTab":true,"url":"https://www.youtube.com/watch?v=DJI0FdUwzLY","page":null}},{"__typename":"LinkedIconAndText","icon":"knowledge-base-video","iconSize":0,"linkRef":{"__typename":"Link","name":"Building Your Author Platform","newTab":true,"url":"https://www.youtube.com/watch?v=QkVwCbF7Udg","page":null}}]}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Matte (Cover)","description":"A matte finish gives your cover a more subdued, natural look. Used most often with novels and notebooks, matte finish withstands scratches and wear better than any other cover finish.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Metadata","description":"Metadata refers to all of the data elements that describe your book. These include the title, author, description, author bio, publication date, BISAC categories, ISBN, and copyright information. It’s important to keep this information consistent throughout the publishing process or your book will not be eligible for retail distribution.","classes":null,"linksCollection":{"__typename":"ContentLinkImageCardLinksCollection","items":[{"__typename":"LinkedIconAndText","icon":"knowledge-base-video","iconSize":null,"linkRef":{"__typename":"Link","name":"What the Hell is Metadata?","newTab":true,"url":"https://www.youtube.com/watch?v=Lrl0EFH-kfs\u0026t=3s","page":null}}]}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Metrics","description":"Metrics are used to track and measure performance on the web. Some common metrics include site visits, social engagement, and click-through rates.\t","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"MOBI","description":"MOBI is the proprietary format used exclusively by Amazon Kindle ereaders. Amazon retired MOBI in 2011, but continues to use AZW3, KF8, and KFX formats (based on MOBI) for their ebooks. Despite using a proprietary format for their ebooks, Amazon Kindle devices will usually read EPUBs as well.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Mobile Optimization","description":"Mobile Optimization is the practice of building your website with mobile devices in mind. This is achieved by optimizing your website content and design so that all your website pages are clear and easy to navigate on mobile devices. Mobile optimization involves reformatting the website by keeping larger navigation buttons, only having purpose-rich content, and optimized images that fit well on any handheld devices. This helps mobile audiences to remain engaged while viewing your site.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}}]}},{"__typename":"ContentLinkImageCardCollection","backgroundColor":"Lulu Pale Gray 1","classes":"res-bottom-padding-48","contentLinkImageCardsCollection":{"items":[],"__typename":"ContentLinkImageCardCollectionContentLinkImageCardsCollection"},"contentLinkTextBlockRef":{"__typename":"ContentLinkTextBlock","text":"N","backgroundColor":null,"textColor":null,"centeredText":false,"idAttribute":"N"}},{"__typename":"ContentLinkImageCardCollection","backgroundColor":"Lulu Pale Gray 1","classes":"res-bottom-padding-48","contentLinkTextBlockRef":{"__typename":"ContentLinkTextBlock","text":"O","backgroundColor":null,"textColor":null,"centeredText":false,"idAttribute":"O"},"contentLinkImageCardsCollection":{"__typename":"ContentLinkImageCardCollectionContentLinkImageCardsCollection","items":[{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Offset Printing","description":"Offset Printing or offset lithography is the primary method used to print large runs of magazines, books, manuals, and other printed materials. Because of the fixed costs involved with setting up each job for offset printing, the cost of each copy in a 250-copy order will be higher than the cost of each piece in a 10,000-copy job.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}}]}},{"__typename":"ContentLinkImageCardCollection","backgroundColor":"Lulu Pale Gray 1","classes":"res-bottom-padding-48","contentLinkTextBlockRef":{"__typename":"ContentLinkTextBlock","text":"P","backgroundColor":null,"textColor":null,"centeredText":false,"idAttribute":"P"},"contentLinkImageCardsCollection":{"__typename":"ContentLinkImageCardCollectionContentLinkImageCardsCollection","items":[{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Paperback","description":"Stiff paper is used to bind the pages of a Paperback book. The most efficient and cost effective way to print high-quality books.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Partners Page","description":"Lulu’s Partner’s Page features service providers to help you every step along the way of the publishing process, from editing and formatting to cover design and marketing.","classes":null,"linksCollection":{"__typename":"ContentLinkImageCardLinksCollection","items":[{"__typename":"LinkedIconAndText","icon":"arrow-link-right-small","iconSize":null,"linkRef":{"__typename":"Link","name":"Hire A Professional","newTab":false,"url":null,"page":{"__typename":"Page","url":"partners"}}}]}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"PDF","description":"Portable Document Format (PDF) files are the best format when creating a print-ready file. Lulu only accepts PDF files when creating your book as it ensures there will be no changes to the document (such as fonts and layers) once it has been through our automated review process.","classes":null,"linksCollection":{"__typename":"ContentLinkImageCardLinksCollection","items":[{"__typename":"LinkedIconAndText","icon":"knowledge-base-video","iconSize":null,"linkRef":{"__typename":"Link","name":"Interior and Cover File Setup Using Adobe Indesign","newTab":true,"url":"https://youtu.be/hEPjYaR-TlE","page":null}},{"__typename":"LinkedIconAndText","icon":"knowledge-base-video","iconSize":null,"linkRef":{"__typename":"Link","name":"Exporting an Interior File with Microsoft Word","newTab":true,"url":"https://www.youtube.com/watch?v=CN9mQa4iHnM","page":null}}]}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Pen Name","description":"A Pen Name is an assumed name used by a writer instead of their real name.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Perfect Bound","description":"The industry term for traditional paperback binding, Perfect Bound is the most cost-efficient and popular way to bind on-demand products. Suitable for most print projects.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Print","description":"Printing a book involves transmitting PDF files for the interior and cover to a printer. The interior pages are printed and cut into a book block, which is then bound to the cover.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Print-On-Demand","description":"Print-On-Demand (POD) refers to the process of printing items as they are ordered, rather than ordering inventory in bulk and fulfilling orders after the fact. Print-on-demand technology is more environmentally friendly and cost-effective than traditional methods of printing such as offset. With Lulu’s POD model, authors can order the exact number of books they need, when they need them with no minimums or maximums.","classes":null,"linksCollection":{"__typename":"ContentLinkImageCardLinksCollection","items":[{"__typename":"LinkedIconAndText","icon":"knowledge-base-video","iconSize":null,"linkRef":{"__typename":"Link","name":"5 Things To Know About Print-On-Demand","newTab":true,"url":"https://www.youtube.com/watch?v=i11zdTh5CFU","page":null}},{"__typename":"LinkedIconAndText","icon":"knowledge-base-video","iconSize":null,"linkRef":{"__typename":"Link","name":"How to Start Your Own Publishing Company Using Print-On-Demand","newTab":true,"url":"https://www.youtube.com/watch?v=46ZQ89EqNfY","page":null}}]}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Proof Copy","description":"A Proof Copy is a copy of your completed book ordered after publishing but before making the book available for sale, to ensure everything is perfect. Ordering and approving a proof copy is required to be accepted into Global Distribution. This is a best practice that should precede making your book available to your audience or ordering bulk copies of your book.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Publish","description":"Publishing a book or any kind of content (art, games, music) means to prepare and make available for sale and distribution.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Publishing Team","description":"Your Publishing Team is composed of the individuals you contract to help you complete your book. This could include services such as editing, formatting, cover design, marketing, and more.","classes":null,"linksCollection":{"__typename":"ContentLinkImageCardLinksCollection","items":[{"__typename":"LinkedIconAndText","icon":"knowledge-base-video","iconSize":null,"linkRef":{"__typename":"Link","name":"Building Your Publishing Dream Team","newTab":true,"url":"https://www.youtube.com/watch?v=mFOyKfKJ5Uk","page":null}},{"__typename":"LinkedIconAndText","icon":"arrow-link-right-small","iconSize":null,"linkRef":{"__typename":"Link","name":"Hire A Professional","newTab":false,"url":null,"page":{"__typename":"Page","url":"partners"}}}]}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Publishing Timeline","description":"A Publishing Timeline is an estimate of how long it will take you to complete all of the steps of the publishing process from writing your first draft to your official book launch. Key points on your publishing timeline may include drafting, editing, fundraising, formatting, cover design, event planning, networking, or pre-launch marketing.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}}]}},{"__typename":"ContentLinkImageCardCollection","backgroundColor":"Lulu Pale Gray 1","classes":"res-bottom-padding-48","contentLinkImageCardsCollection":{"items":[],"__typename":"ContentLinkImageCardCollectionContentLinkImageCardsCollection"},"contentLinkTextBlockRef":{"__typename":"ContentLinkTextBlock","text":"Q","backgroundColor":null,"textColor":null,"centeredText":false,"idAttribute":"Q"}},{"__typename":"ContentLinkImageCardCollection","backgroundColor":"Lulu Pale Gray 1","classes":"res-bottom-padding-48","contentLinkTextBlockRef":{"__typename":"ContentLinkTextBlock","text":"R","backgroundColor":null,"textColor":null,"centeredText":false,"idAttribute":"R"},"contentLinkImageCardsCollection":{"__typename":"ContentLinkImageCardCollectionContentLinkImageCardsCollection","items":[{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Reader Persona","description":"A Reader Persona is a fictional character built by compiling data about a larger set of people, based on the actions (both actual and desired) of your readers. Personas are useful when developing marketing strategies and to better understand your audience.","classes":null,"linksCollection":{"__typename":"ContentLinkImageCardLinksCollection","items":[{"__typename":"LinkedIconAndText","icon":"knowledge-base-video","iconSize":null,"linkRef":{"__typename":"Link","name":"Creating a Reader Persona","newTab":true,"url":"https://www.youtube.com/watch?v=HV2On-pUA5c","page":null}}]}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Revenue","description":"If your book does not have a Lulu-owned ISBN, then your earnings simply Revenue, which is the amount of money you make on each sale of your published material. Revenue is not subject to withholding and is not reported to the IRS.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Royalties","description":"If you use Global Distribution for your book and assign a Lulu-owned ISBN, Lulu becomes the publisher of record and all earnings are regarded as Royalties for that material, regardless of delivery format. The creator revenue generated by sales of material with a Lulu-owned ISBN meets the true and legal definition of a royalty. Royalties are reported to the IRS and are subject to withholding according to United States of America tax laws. For more information about tax withholding, see:","classes":null,"linksCollection":{"__typename":"ContentLinkImageCardLinksCollection","items":[{"__typename":"LinkedIconAndText","icon":"knowledge-base-article","iconSize":null,"linkRef":{"__typename":"Link","name":"Tax and Withholding FAQ","newTab":true,"url":"https://help.lulu.com/en/support/solutions/articles/64000255468-tax-and-withholding-faq","page":null}}]}}]}},{"__typename":"ContentLinkImageCardCollection","backgroundColor":"Lulu Pale Gray 1","classes":"res-bottom-padding-48","contentLinkTextBlockRef":{"__typename":"ContentLinkTextBlock","text":"S","backgroundColor":null,"textColor":null,"centeredText":false,"idAttribute":"S"},"contentLinkImageCardsCollection":{"__typename":"ContentLinkImageCardCollectionContentLinkImageCardsCollection","items":[{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Saddle Stitch","description":"Saddle Stitch is the name of a binding method that does not use glue to connect the pages. The interior pages are folded and inserted between the cover, then stapled along the spine edge. Saddle stitch binding is designed for supplementary materials, coloring books, magazines, comic books, and other smaller projects.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Self-Publishing","description":"Self-Publishing is any publishing done by you (the author or creator), without sharing the rights or profits with anyone else. Generally, self-publishing involves designing the contents, formatting the files to be ready for publication, designing a cover, and marketing the project on your own or using paid freelancer creators.","classes":null,"linksCollection":{"__typename":"ContentLinkImageCardLinksCollection","items":[{"__typename":"LinkedIconAndText","icon":"knowledge-base-article","iconSize":null,"linkRef":{"__typename":"Link","name":"Self-publishing Basics For New Authors","newTab":true,"url":"https://blog.lulu.com/self-publishing-basics-for-new-authors/","page":null}},{"__typename":"LinkedIconAndText","icon":"knowledge-base-video","iconSize":null,"linkRef":{"__typename":"Link","name":"What is Self-Publishing?","newTab":true,"url":"https://www.youtube.com/watch?v=tSA-wcKVEE0","page":null}},{"__typename":"LinkedIconAndText","icon":"knowledge-base-video","iconSize":null,"linkRef":{"__typename":"Link","name":"Why Should I Self-Publish?","newTab":true,"url":"https://www.youtube.com/watch?v=AAj7RnZGIVU","page":null}},{"__typename":"LinkedIconAndText","icon":"knowledge-base-video","iconSize":null,"linkRef":{"__typename":"Link","name":"7 Myths of Self-Publishing","newTab":true,"url":"https://www.youtube.com/watch?v=7YPRfCON2G0","page":null}}]}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"SEM","description":"Search Engine Marketing (SEM) is a marketing practice using search results pages (like Google). You purchase ad space on these pages. When a user searches for related terms (based on the keywords you supply), your ad may appear.","classes":null,"linksCollection":{"__typename":"ContentLinkImageCardLinksCollection","items":[{"__typename":"LinkedIconAndText","icon":"knowledge-base-video","iconSize":null,"linkRef":{"__typename":"Link","name":"SEM for Authors","newTab":true,"url":"https://www.youtube.com/watch?v=4dX4_HZJWzY","page":null}}]}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"SEO","description":"Search Engine Optimization (SEO) is the process of improving your website discoverability data, information, and keywords to increase visibility for relevant searches.","classes":null,"linksCollection":{"__typename":"ContentLinkImageCardLinksCollection","items":[{"__typename":"LinkedIconAndText","icon":"knowledge-base-video","iconSize":null,"linkRef":{"__typename":"Link","name":"SEO for Authors","newTab":true,"url":"https://www.youtube.com/watch?v=1ihW2IUcWts","page":null}},{"__typename":"LinkedIconAndText","icon":"knowledge-base-article","iconSize":null,"linkRef":{"__typename":"Link","name":"SEO For Your Author Website","newTab":true,"url":"https://blog.lulu.com/seo-for-authors/","page":null}}]}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Shopify","description":"Shopify is the premiere ecommerce tool for independent creators and storefronts. Their service enables sales, payment processing, and order management, allowing anyone to create an online store. The Lulu Direct app for Shopify users enables you to sell your print-on-demand book through your own website.","classes":null,"linksCollection":{"__typename":"ContentLinkImageCardLinksCollection","items":[{"__typename":"LinkedIconAndText","icon":"arrow-link-right-small","iconSize":0,"linkRef":{"__typename":"Link","name":"Lulu Direct Integrations: Shopify","newTab":false,"url":null,"page":{"__typename":"Page","url":"sell/sell-on-your-site/shopify"}}}]}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Shopping Cart","description":"Often referred to as Cart or Basket, your Shopping Cart is where a customer adds different products prior to checkout. When you go shopping in a Walmart or Target, the first thing you do is grab a cart and start adding products you want to purchase. When you shop online, the experience is the same. All the products that you want to purchase, you add to your cart.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Social Media","description":"Social Media platforms - including Facebook, X, Instagram, YouTube, LinkedIn, Pinterest, TikTok, Snapchat, etc. - can be an excellent networking and marketing tool for any author.","classes":null,"linksCollection":{"__typename":"ContentLinkImageCardLinksCollection","items":[{"__typename":"LinkedIconAndText","icon":"knowledge-base-article","iconSize":null,"linkRef":{"__typename":"Link","name":"Basic Book Promotion On Social Media","newTab":true,"url":"https://blog.lulu.com/social-media-book-promotion/","page":null}},{"__typename":"LinkedIconAndText","icon":"knowledge-base-video","iconSize":null,"linkRef":{"__typename":"Link","name":"Facebook For Authors","newTab":true,"url":"https://www.youtube.com/watch?v=vaZvCXkgIe4","page":null}},{"__typename":"LinkedIconAndText","icon":"knowledge-base-video","iconSize":null,"linkRef":{"__typename":"Link","name":"X for Authors","newTab":true,"url":"https://www.youtube.com/watch?v=0cTl7WJywZ8","page":null}}]}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Specs","description":"Short for Specifications, your project’s Specs include all the defining features you select. These include the size, binding, page count, paper type, ink, cover, finish, and other information related to your print-ready file.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Synopsis","description":"Similar to your back cover blurb, a Synopsis should be a brief but descriptive summary of the content of your book. Unlike the back cover blurb, which is a public marketing tool and therefore should tease your book’s content, not give too much away, your synopsis should be a comprehensive description.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}}]}},{"__typename":"ContentLinkImageCardCollection","backgroundColor":"Lulu Pale Gray 1","classes":"res-bottom-padding-48","contentLinkTextBlockRef":{"__typename":"ContentLinkTextBlock","text":"T","backgroundColor":null,"textColor":null,"centeredText":false,"idAttribute":"T"},"contentLinkImageCardsCollection":{"__typename":"ContentLinkImageCardCollectionContentLinkImageCardsCollection","items":[{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Target Audience","description":"Your Target Audience is the group of readers most suited to the content in your book. Sometimes a target audience can be defined by age, by career, by gender, even by geographical location. It is important to know your target audience before you start marketing your book in order to best direct your marketing efforts.","classes":null,"linksCollection":{"__typename":"ContentLinkImageCardLinksCollection","items":[{"__typename":"LinkedIconAndText","icon":"knowledge-base-video","iconSize":null,"linkRef":{"__typename":"Link","name":"How to Build Your Audience","newTab":true,"url":"https://www.youtube.com/watch?v=3c6gwRTyXP4\u0026t=12s","page":null}}]}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Trade Book","description":"Historically referring to mass produced paperbacks, Trade Books are designed to be low-cost to make the book available to as many readers as possible.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Trim","description":"Trim refers to the final size of your print book.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}}]}},{"__typename":"ContentLinkImageCardCollection","backgroundColor":"Lulu Pale Gray 1","classes":"res-bottom-padding-48","contentLinkTextBlockRef":{"__typename":"ContentLinkTextBlock","text":"U","backgroundColor":null,"textColor":null,"centeredText":false,"idAttribute":"U"},"contentLinkImageCardsCollection":{"__typename":"ContentLinkImageCardCollectionContentLinkImageCardsCollection","items":[{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"USP","description":"The Unique Selling Point (USP) of your book or product is a particular feature or quality about it that makes it different or unique from other books about similar topics or in the same genre. Your USP is why readers should buy your book instead of someone else’s.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}}]}},{"__typename":"ContentLinkImageCardCollection","backgroundColor":"Lulu Pale Gray 1","classes":"res-bottom-padding-48","contentLinkTextBlockRef":{"__typename":"ContentLinkTextBlock","text":"V","backgroundColor":null,"textColor":null,"centeredText":false,"idAttribute":"V"},"contentLinkImageCardsCollection":{"__typename":"ContentLinkImageCardCollectionContentLinkImageCardsCollection","items":[{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Variance (Print \u0026 Color)","description":"Printing books often results in Variance; slight color or trim irregularities. For both off-set and on-demand printing, variance is common. Often subtle trim or color variance is completely unnoticeable. ","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}}]}},{"__typename":"ContentLinkImageCardCollection","backgroundColor":"Lulu Pale Gray 1","classes":"res-bottom-padding-48","contentLinkTextBlockRef":{"__typename":"ContentLinkTextBlock","text":"W","backgroundColor":null,"textColor":null,"centeredText":false,"idAttribute":"W"},"contentLinkImageCardsCollection":{"__typename":"ContentLinkImageCardCollectionContentLinkImageCardsCollection","items":[{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"White-Label ","description":"A White-Label product is free from the producer's branding and offers you the option to apply your own branding.","classes":null,"linksCollection":{"items":[],"__typename":"ContentLinkImageCardLinksCollection"}},{"__typename":"ContentLinkImageCard","videoRef":null,"heading":"Word Processor","description":"A Word Processor is the device or computer program on which you type your manuscript. Popular word processors (and some of our favorites) include Microsoft Word, Google Docs, Scribus, Scrivener, Plot Factory, and Nisus Writer.","classes":null,"linksCollection":{"__typename":"ContentLinkImageCardLinksCollection","items":[{"__typename":"LinkedIconAndText","icon":"arrow-link-right-small","iconSize":null,"linkRef":{"__typename":"Link","name":"Author Tools","newTab":false,"url":null,"page":{"__typename":"Page","url":"author-toolkit"}}}]}}]}},{"__typename":"ContentLinkImageCardCollection","backgroundColor":"Lulu Pale Gray 1","classes":"res-bottom-padding-48","contentLinkImageCardsCollection":{"items":[],"__typename":"ContentLinkImageCardCollectionContentLinkImageCardsCollection"},"contentLinkTextBlockRef":{"__typename":"ContentLinkTextBlock","text":"X","backgroundColor":null,"textColor":null,"centeredText":false,"idAttribute":"X"}},{"__typename":"ContentLinkImageCardCollection","backgroundColor":"Lulu Pale Gray 1","classes":"res-bottom-padding-48","contentLinkImageCardsCollection":{"items":[],"__typename":"ContentLinkImageCardCollectionContentLinkImageCardsCollection"},"contentLinkTextBlockRef":{"__typename":"ContentLinkTextBlock","text":"Y","backgroundColor":null,"textColor":null,"centeredText":false,"idAttribute":"Y"}},{"__typename":"ContentLinkImageCardCollection","backgroundColor":"Lulu Pale Gray 1","classes":"res-bottom-padding-48","contentLinkImageCardsCollection":{"items":[],"__typename":"ContentLinkImageCardCollectionContentLinkImageCardsCollection"},"contentLinkTextBlockRef":{"__typename":"ContentLinkTextBlock","text":"Z","backgroundColor":null,"textColor":null,"centeredText":false,"idAttribute":"Z"}}]}}]}},"locale":"en","isPreview":null}},"page":"/glossary/[...page]","query":{"page":["glossary-of-terms"]},"buildId":"M3EjSMy7H3XF5pw4iVTLP","isFallback":false,"isExperimentalCompile":false,"gssp":true,"appGip":true,"locale":"en","locales":["en","de","es","fr","it"],"defaultLocale":"en","scriptLoader":[]}</script></body></html>