Ressourcen und Leitfäden für Twitter Ads

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4.03 18 9C18 10.942 17.38 12.737 16.33 14.21ZM3 9C3 12.308 5.692 15 9 15C12.308 15 15 12.308 15 9C15 5.692 12.308 3 9 3C5.692 3 3 5.692 3 9Z" fill="white" /> </svg>" data-bg-color="white-neutral" data-root-page-title="Unternehmen" data-search-placeholder="Suche" data-search-enabled="true" data-search-page="https://business.twitter.com/de/search.html" data-search-query-key="q" data-search-query-type="?" data-scribe-element="YRBS" data-scribe-section="u01b-navigation" data-cta-enabled="true" data-profile-enabled="true" data-cta-text="Kampagne starten" data-cta-link="https://ads.twitter.com" data-cta-link-new-tab="false"> </div> <div class="u01b__static-nav"> </div> </div> </div> </div> </div> </div> <main class="twtr-color-bg--white-neutral business__header-banner-margin" id="twtr-main"> <div class="c01-masthead"> <div class="c01 twtr-color-bg--extra-light-gray-neutral c01__min-height--auto has-image " data-end-aniation-on-last="false"> <div class="c01__background"> <picture> <source srcset="https://web.archive.org/web/20230608212744im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/resources/resources-page/btc-resources-page-header-mobile.jpg.twimg.768.jpg" media="(max-width: 767px)"/> <source srcset="https://web.archive.org/web/20230608212744im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/resources/resources-page/btc-resources-page-header-desktop.jpg.twimg.2560.jpg" media="(min-width: 1920px)"/> <img src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="/content/dam/business-twitter/resources/resources-page/btc-resources-page-header-desktop.jpg.twimg.1920.jpg" width="1680" height="696" alt="Twitter Ads-Ressourcen" data-object-fit="cover" class="c01__background-img lazyload"/> </picture> </div> <div class="c01__wrapper twtr-container "> <div class="c01__item has-no-animation"> <div class="twtr-grid"> <div class="twtr-col-md-9"> <h1 class="c01__headline twtr-type--headline-lg twtr-color--white-neutral "> Twitter Ressourcen und Leitfäden </h1> </div> </div> </div> <div class="c01__hairline"></div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__paragraph--top twtr-padding__paragraph--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-12 "> <div class="ct01__wrapper "> <div class="ct09-justify-content twtr-component--last twtr-component twtr-component--first"> <div class="ct09 " style="--ct09-fixed-height: ;"> <div class="ct09__item"> <div class="ct09__wrapper is-direction--row is-justified-center is-aligned-center has-no-margin-bottom twtr-spacing--pb-0"> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="LHX1"> <p><b>Startklar für deine Twitter Ads-Kampagne?</b></p> </div> </div> <div class="b03-button twtr-component--last twtr-component"> <div class="b03 twtr-component-space--sm " data-redirect-to-login="false" style="width:auto;"> <a class="b03__button twtr-btn twtr-btn--primary twtr-btn--size-default twtr-btn-color--primary-black twtr-btn__icon--noicon twtr-scribe-clicks" href="https://web.archive.org/web/20230608212744/https://ads.twitter.com/login" rel="noopener noreferrer" target="_blank" data-twtr-scribe-section="b03-button" data-twtr-scribe-element="COAZ" data-twtr-scribe-component="los-geht-s" data-text="Los geht's">  Los geht's </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01__background"> <picture> <source srcset="https://web.archive.org/web/20230608212744im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/textured-backgrounds/grey-scratches.jpg.twimg.768.jpg" media="(max-width: 600px)"/> <source srcset="https://web.archive.org/web/20230608212744im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/textured-backgrounds/grey-scratches.jpg.twimg.2560.jpg" media="(min-width: 1920px)"/> <img src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="/content/dam/business-twitter/textured-backgrounds/grey-scratches.jpg.twimg.1920.jpg" width="1920" height="1080" alt data-object-fit="cover" class="ct01__background-img lazyload"/> </picture> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__block--top twtr-padding__block--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-12 none "> <div class="ct01__wrapper "> <div class="b01-headline twtr-component twtr-component--first"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h2 class="b01__headline twtr-type--headline-md twtr-color--gray-900 "> Best Practices zur Werbung auf Twitter </h2> </div> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="5JOC"> <p>Mit diesen Best Practices, nützlichen Tipps und wichtigen Ressourcen verstärkst und optimierst du deine Twitter Ads-Strategie.</p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__section--top twtr-padding__nested--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="cr02-responsive-visibility twtr-component twtr-component--first"> <div class="cr02"> <div class="cr02__item twtr-hidden--md twtr-hidden--lg twtr-hidden--xl "> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="74Q5"> <p> </p> <p> </p> </div> </div> </div> </div> </div> <div class="b01-headline twtr-component"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h3 class="b01__headline twtr-type--headline-md twtr-color--gray-900 "> Materialien für Agenturen </h3> </div> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="8Q0O"> <p>Kundenfreundliche Präsentationen, Infoblätter und vieles mehr zum Downloaden. Das richtige Rüstzeug, um deine Kunden (oder Vorgesetzten) mit starken Storylines und Statistiken zu beeindrucken.<br/> </p> </div> </div> <div class="b03-button twtr-component--last twtr-component"> <div class="b03 twtr-component-space--sm " data-redirect-to-login="false" style="width:auto;"> <a class="b03__button twtr-btn twtr-btn--primary twtr-btn--size-default twtr-btn-color--primary-black twtr-btn__icon--noicon twtr-scribe-clicks" href="https://web.archive.org/web/20230608212744/https://business.twitter.com/de/resources/agency.html" target="_self" data-twtr-scribe-section="b03-button" data-twtr-scribe-element="I0W9" data-twtr-scribe-component="mehr-erfahren" data-text="Mehr erfahren">  Mehr erfahren </a> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b04-image twtr-component--last twtr-component twtr-component--first"> <div class="b04 twtr-component-space--md "> <div class="b04__image b04__image--auto"> <picture> <source srcset="https://web.archive.org/web/20230608212744im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/resources/resources-page/agency-resources-phone.png.twimg.768.png" media="(max-width: 767px)"/> <source srcset="https://web.archive.org/web/20230608212744im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/resources/resources-page/agency-resources-phone.png.twimg.2560.png" media="(min-width: 1920px)"/> <img src="data:image/svg+xml,%3Csvg xmlns=%22http://www.w3.org/2000/svg%22 viewBox=%220 0 956 570%22%3E%3C/svg%3E" width="956" height="570" data-src="/content/dam/business-twitter/resources/resources-page/agency-resources-phone.png.twimg.1920.png" alt data-object-fit="cover" class="b04__img b04__img-cover b04__img--auto is-aligned-left lazyload "/> </picture> </div> </div> </div> </div> </div> </div> </div> <div class="ct01__background"> <picture> <source srcset="https://web.archive.org/web/20230608212744im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/tears/white-bg/tear-gray-textured-med.png.twimg.768.png" media="(max-width: 600px)"/> <source srcset="https://web.archive.org/web/20230608212744im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/tears/white-bg/tear-gray-textured-med.png.twimg.2560.png" media="(min-width: 1920px)"/> <img src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="/content/dam/business-twitter/tears/white-bg/tear-gray-textured-med.png.twimg.1920.png" width="1920" height="550" alt data-object-fit="cover" class="ct01__background-img lazyload"/> </picture> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__block--top twtr-padding__group--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b04-image twtr-component--last twtr-component twtr-component--first"> <div class="b04 twtr-component-space--md "> <div class="b04__image b04__image--auto"> <picture> <source srcset="https://web.archive.org/web/20230608212744im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/resources/resources-page/GettyImages-1270455066-ht-dt.png.twimg.768.png" media="(max-width: 767px)"/> <source srcset="https://web.archive.org/web/20230608212744im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/resources/resources-page/GettyImages-1270455066-ht-dt.png.twimg.2560.png" media="(min-width: 1920px)"/> <img src="data:image/svg+xml,%3Csvg xmlns=%22http://www.w3.org/2000/svg%22 viewBox=%220 0 770 513%22%3E%3C/svg%3E" width="770" height="513" data-src="/content/dam/business-twitter/resources/resources-page/GettyImages-1270455066-ht-dt.png.twimg.1920.png" alt="Ressourcen für kleine Unternehmen" data-object-fit="cover" class="b04__img b04__img-cover b04__img--auto is-aligned-left lazyload "/> </picture> </div> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b01-headline twtr-component twtr-component--first"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h3 class="b01__headline twtr-type--headline-md twtr-color--gray-900 "> Ressourcen für kleine Unternehmen </h3> </div> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="U1EA"> <p>Führst du ein kleines Unternehmen auf Twitter? Mit diesen Tipps, Tricks und Ressourcen kannst du die Plattform noch effizienter nutzen und bessere Ergebnisse erzielen.</p> </div> </div> <div class="b03-button twtr-component--last twtr-component"> <div class="b03 twtr-component-space--sm " data-redirect-to-login="false" style="width:auto;"> <a class="b03__button twtr-btn twtr-btn--primary twtr-btn--size-default twtr-btn-color--primary-black twtr-btn__icon--noicon twtr-scribe-clicks" href="https://web.archive.org/web/20230608212744/https://business.twitter.com/de/resources/small-business.html" target="_self" data-twtr-scribe-section="b03-button" data-twtr-scribe-element="6QA9" data-twtr-scribe-component="mehr-erfahren" data-text="Mehr erfahren">  Mehr erfahren </a> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__block--top twtr-padding__nested--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b01-headline twtr-component twtr-component--first"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h3 class="b01__headline twtr-type--headline-md twtr-color--gray-900 "> Videomaterialien </h3> </div> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="D0BB"> <p>Videos, die für Twitter optimiert sind, steigern die emotionalen Interaktionen um 33 %.* Erweitere deine Twitter Ads-Strategie um Videos, damit deine Botschaft besser im Gedächtnis bleibt.</p> <p>*<i>Steigerung von 33 % im Vergleich zu nicht optimierten TVCs. Quelle: GroupM + Twitter, EyeSee, TVCs vs Optimized Ads on Twitter, Dezember 2018. </i></p> </div> </div> <div class="b03-button twtr-component--last twtr-component"> <div class="b03 twtr-component-space--sm " data-redirect-to-login="false" style="width:auto;"> <a class="b03__button twtr-btn twtr-btn--primary twtr-btn--size-default twtr-btn-color--primary-black twtr-btn__icon--noicon twtr-scribe-clicks" href="https://web.archive.org/web/20230608212744/https://business.twitter.com/de/resources/video.html" target="_self" data-twtr-scribe-section="b03-button" data-twtr-scribe-element="PIKQ" data-twtr-scribe-component="mehr-erfahren" data-text="Mehr erfahren">  Mehr erfahren </a> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b04-image twtr-component--last twtr-component twtr-component--first"> <div class="b04 twtr-component-space--md "> <div class="b04__image b04__image--auto"> <picture> <source srcset="https://web.archive.org/web/20230608212744im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/resources/resources-page/person-filming-halftone.png.twimg.768.png" media="(max-width: 767px)"/> <source srcset="https://web.archive.org/web/20230608212744im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/resources/resources-page/person-filming-halftone.png.twimg.2560.png" media="(min-width: 1920px)"/> <img src="data:image/svg+xml,%3Csvg xmlns=%22http://www.w3.org/2000/svg%22 viewBox=%220 0 1410 812%22%3E%3C/svg%3E" width="1410" height="812" data-src="/content/dam/business-twitter/resources/resources-page/person-filming-halftone.png.twimg.1920.png" alt="Videomaterialien" data-object-fit="cover" class="b04__img b04__img-cover b04__img--auto is-aligned-left lazyload "/> </picture> </div> </div> </div> </div> </div> </div> </div> <div class="ct01__background"> <picture> <source srcset="https://web.archive.org/web/20230608212744im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/textured-backgrounds/grey-scanned-3.jpg.twimg.768.jpg" media="(max-width: 600px)"/> <source srcset="https://web.archive.org/web/20230608212744im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/textured-backgrounds/grey-scanned-3.jpg.twimg.2560.jpg" media="(min-width: 1920px)"/> <img src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="/content/dam/business-twitter/textured-backgrounds/grey-scanned-3.jpg.twimg.1920.jpg" width="1920" height="1080" alt data-object-fit="cover" class="ct01__background-img lazyload"/> </picture> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__section--top twtr-padding__group--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b04-image twtr-component--last twtr-component twtr-component--first"> <div class="b04 twtr-component-space--md "> <div class="b04__image b04__image--fixed"> <picture> <source srcset="https://web.archive.org/web/20230608212744im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/en/resources/blog/mobile-app-guide.jpg.twimg.768.jpg" media="(max-width: 767px)"/> <source srcset="https://web.archive.org/web/20230608212744im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/en/resources/blog/mobile-app-guide.jpg.twimg.2560.jpg" media="(min-width: 1920px)"/> <img src="data:image/svg+xml,%3Csvg xmlns=%22http://www.w3.org/2000/svg%22 viewBox=%220 0 2000 1142%22%3E%3C/svg%3E" style="width: 2000px" width="2000px" height="1142px" data-src="/content/dam/business-twitter/en/resources/blog/mobile-app-guide.jpg.twimg.1920.jpg" alt="Leitfaden für mobile App-Werbung" data-object-fit="cover" class="b04__img b04__img-cover b04__img--fixed is-aligned-left lazyload "/> </picture> </div> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b01-headline twtr-component twtr-component--first"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h3 class="b01__headline twtr-type--headline-md twtr-color--gray-900 "> Leitfaden für mobile App-Werbung </h3> </div> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="VETP"> <p>Diese Ressource soll dir zu einem schnellen Start verhelfen, erfolgreiche Mobile-App-Kampagnen auf Twitter durchzuführen. Der umfassende Leitfaden, führt dich durch die Einrichtung von Kampagnen, die Gebotsabgabe, die Auswertung, das ATT-Framework, beantwortet alle wichtigen Fragen und vieles mehr.</p> </div> </div> <div class="b03-button twtr-component--last twtr-component"> <div class="b03 twtr-component-space--sm " data-redirect-to-login="false" style="width:auto;"> <a class="b03__button twtr-btn twtr-btn--primary twtr-btn--size-default twtr-btn-color--primary-black twtr-btn__icon--noicon twtr-scribe-clicks" href="https://web.archive.org/web/20230608212744/https://business.twitter.com/de/resources/mobile-app-advertising-guide.html" target="_self" data-twtr-scribe-section="b03-button" data-twtr-scribe-element="FOBW" data-twtr-scribe-component="mehr-erfahren" data-text="Mehr erfahren">  Mehr erfahren </a> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__section--top twtr-padding__section--bottom "> <div class="ct01__content twtr-container 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