Materialien für Agenturen

<!DOCTYPE html> <html lang="de" dir="ltr" prefix="og: http://ogp.me/ns#" data-behavior="i18n" data-environment="prod" data-server-mode="publish" data-dc="a"> <head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("https://business.twitter.com/de/resources/agency.html","20230324021739","https://web.archive.org/","web","/_static/", "1679624259"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" />  <meta charset="utf-8"/> <meta name="viewport" content="width=device-width, initial-scale=1"/> <title>Materialien für Agenturen</title> <meta name="description" content="Wichtige Materialien für Agenturen, die dir helfen, für starke Ergebnisse für dich und deine Kunden auf Twitter zu sorgen. "/> <link rel="canonical" href="https://web.archive.org/web/20230324021739/https://business.twitter.com/de/resources/agency.html"/> <meta property="og:url" content="https://web.archive.org/web/20230324021739/https://business.twitter.com/de/resources/agency.html"/> <meta property="og:type" content="article"/> <meta property="og:title" content="Materialien für Agenturen"/> <meta property="og:description" content="Wichtige Materialien für Agenturen, die dir helfen, für starke Ergebnisse für dich und deine Kunden auf Twitter zu sorgen. "/> <meta property="og:image" content="https://web.archive.org/web/20230324021739im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/resources/agency/articlecard-resources-agency-resources.jpg.twimg.768.jpg"/> <meta name="keywords"/> <meta name="twitter:card" content="summary_large_image"/> <link rel="alternate" hreflang="en" href="https://web.archive.org/web/20230324021739/https://business.twitter.com/en/resources/agency.html"/> <link rel="alternate" hreflang="es" href="https://web.archive.org/web/20230324021739/https://business.twitter.com/es/resources/agency.html"/> <link rel="alternate" hreflang="fr" href="https://web.archive.org/web/20230324021739/https://business.twitter.com/fr/resources/agency.html"/> <link rel="alternate" hreflang="pt" href="https://web.archive.org/web/20230324021739/https://business.twitter.com/pt/resources/agency.html"/> <link rel="alternate" hreflang="ja" href="https://web.archive.org/web/20230324021739/https://business.twitter.com/ja/resources/agency.html"/> <link rel="alternate" hreflang="ar" href="https://web.archive.org/web/20230324021739/https://business.twitter.com/ar/resources/agency.html"/> <link rel="alternate" hreflang="zh-cn" href="https://web.archive.org/web/20230324021739/https://business.twitter.com/zh-cn/resources/agency.html"/> <meta name="twitter:widgets:new-embed-design" content="on"/> <meta name="twitter:widgets:csp" content="on"/> <link href="https://web.archive.org/web/20230324021739im_/https://abs.twimg.com/favicons/favicon.ico" rel="shortcut icon" type="image/x-icon"/> <script type="application/json" id="analytics-settings">{"google":{"accounts":[],"options":{"customVars":{"dimension2":"2"},"domains":["business.twitter.com"],"displayAdvertisingFeatures":false,"trackerUrl":"https://web.archive.org/web/20230324021739/https://business.twitter.com/etc/designs/common-twitter/analytics/js/google-analytics.js"}},"scribe":{"client":"gazebo","scribeSectionWithImpression":true},"trackingPixel":{"pixel_ids":["num2q"]},"bing":{"trackingId":"4064013"}}</script> <script type="application/json" class="u14-data-layer" data-component="u14-data-layer" id="data-layer">{"page":{"pageId":"f0c3144","pageKey":"f0c3144-de-de","pageName":"Materialien für Agenturen","pagePath":"/content/business-twitter/de/resources/agency","pageType":"content-page","pagePublishDate":"","language":"de","geoRegion":"de","category":{"tags":{"tagIDs":[],"tagNames":[]},"scribe":{"component":"agency","section":"resources","page":"business","element":"page"}},"attribute":{}}}</script> <script type="text/javascript" src="/web/20230324021739js_/https://business.twitter.com/etc/clientlibs/dtm/business-twitter/c411b4930511/b87d0323d56d/launch-667620fdf853.min.js.twhash.a.f.f6387d15755fa1ef8e6e7e0ecc247206.js" async></script> <link rel="stylesheet" href="https://web.archive.org/web/20230324021739cs_/https://cdn.cms-twdigitalassets.com/etc/designs/business2-twitter/public/css/core.css.twhash.a.f.ae30d52e9ae32b4794fda5c672ac1999.css" media="screen" type="text/css"/> <link rel="stylesheet" href="https://web.archive.org/web/20230324021739cs_/https://cdn.cms-twdigitalassets.com/etc/designs/business2-twitter/public/css/legacy-colors.css.twhash.a.f.20fd26d638816cbce52d44904fc9c3c2.css" type="text/css"/> <link rel="stylesheet" href="https://web.archive.org/web/20230324021739cs_/https://cdn.cms-twdigitalassets.com/etc/designs/business2-twitter/public/css/project.css.twhash.a.f.b494653e6556588740eabeb814adb570.css" media="screen" type="text/css"/> <link rel="stylesheet" href="https://web.archive.org/web/20230324021739cs_/https://cdn.cms-twdigitalassets.com/etc/designs/business2-twitter/public/css/print.css.twhash.a.f.67de1c964d9398cbf614aab841910ad6.css" media="print" type="text/css"/> <link rel="stylesheet" href="https://web.archive.org/web/20230324021739cs_/https://cdn.cms-twdigitalassets.com/etc/designs/business2-twitter/public/css/languages.css.twhash.a.f.ad7062672948db2fe784ee48cbba355a.css" type="text/css"/> <script src="https://web.archive.org/web/20230324021739js_/https://cdn.cms-twdigitalassets.com/etc/designs/common-twitter/global-vars.min.twhash.a.cl.d124ce9017ad534db9653f8308be25d0.js"></script> <script id="contexthub-json" type="application/json"> { "CONTEXTHUB_PATH": "/etc/cloudsettings/default/contexthub", "RESOURCE_PATH": "\/content\/business\u002Dtwitter\/de\/resources\/agency\/_jcr_content\/contexthub", "SEGMENTATION_PATH": "\/etc\/segmentation\/contexthub", "CQ_CONTEXT_PATH": "", "ANONYMOUS_HOME": "/home/users/F/F4I-BMhxoJ1kqQxGQQIO", "MODE": "no-ui" } </script> <script id="contexthub-script" type="text/javascript"> (function () { window.ContextHub = window.ContextHub || {}; const values = JSON.parse(document.getElementById('contexthub-json').textContent); /* setting paths */ ContextHub.Paths = ContextHub.Paths || {}; ContextHub.Paths.CONTEXTHUB_PATH = values.CONTEXTHUB_PATH; ContextHub.Paths.RESOURCE_PATH = values.RESOURCE_PATH; ContextHub.Paths.SEGMENTATION_PATH = values.SEGMENTATION_PATH; ContextHub.Paths.CQ_CONTEXT_PATH = values.CQ_CONTEXT_PATH; /* setting initial constants */ ContextHub.Constants = ContextHub.Constants || {}; ContextHub.Constants.ANONYMOUS_HOME = values.ANONYMOUS_HOME; ContextHub.Constants.MODE = values.MODE; }()); </script><script src="/web/20230324021739js_/https://business.twitter.com/etc/cloudsettings/default/contexthub.kernel.js" type="text/javascript"></script>  <script src="https://web.archive.org/web/20230324021739js_/https://cdn.cms-twdigitalassets.com/etc/designs/common-twitter/clientlib-twtr-scribe.min.twhash.a.cl.194e09295d8f3c5dd0438f62b5b891a4.js"></script> </head> <body class=" twtr-theme--blue page content-page page-- twtr-color-bg--white-neutral js-no-scroll atm-light " style="--theme-color: var(--blue-dark)" data-analytics-page="business" data-analytics-section="resources" data-analytics-component="agency" data-analytics-element="page"> <div style="--nav-height: var(--navbar-tall)"> <div id="twBearerToken" data-value="AAAAAAAAAAAAAAAAAAAAACHguwAAAAAAaSlT0G31NDEyg%2BSnBN5JuyKjMCU%3Dlhg0gv0nE7KKyiJNEAojQbn8Y3wJm1xidDK7VnKGBP4ByJwHPb" style="display:none"></div> <div id="twAuthenticationFlag" data-value="guest" style="display:none"></div> <div id="twGeoLocationRegion" data-value="eu" style="display:none"></div> <div class="u01b__page-padding"></div> <div class="u01b js-twtr-nav u01b--white u01b--text-dark twtr-color-bg--white-neutral is-fixed"> <div class="twtr-container--wide"> <div class="twtr-grid"> <div class="twtr-col-12"> <div class="u01b__nav-content"> <a class="u01b__skip-nav-content" href="#twtr-main">Skip to main content</a> <div class="u01b__nav-home"> <div class="u01b__nav-controls"> <a class="u01b__logo twtr-scribe-clicks" href="https://web.archive.org/web/20230324021739/https://business.twitter.com/de.html" data-twtr-scribe-section="u01b-navigation" data-twtr-scribe-element="3HSO" data-twtr-scribe-component="twitter-logo-icon" aria-label="Unternehmen home"> <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" aria-hidden="true" focusable="false" role="none" class="u01b__icon-home"> <path opacity="0" d="M0 0h24v24H0z"/> <path d="M23.643 4.937c-.835.37-1.732.62-2.675.733.962-.576 1.7-1.49 2.048-2.578-.9.534-1.897.922-2.958 1.13-.85-.904-2.06-1.47-3.4-1.47-2.572 0-4.658 2.086-4.658 4.66 0 .364.042.718.12 1.06-3.873-.195-7.304-2.05-9.602-4.868-.4.69-.63 1.49-.63 2.342 0 1.616.823 3.043 2.072 3.878-.764-.025-1.482-.234-2.11-.583v.06c0 2.257 1.605 4.14 3.737 4.568-.392.106-.803.162-1.227.162-.3 0-.593-.028-.877-.082.593 1.85 2.313 3.198 4.352 3.234-1.595 1.25-3.604 1.995-5.786 1.995-.376 0-.747-.022-1.112-.065 2.062 1.323 4.51 2.093 7.14 2.093 8.57 0 13.255-7.098 13.255-13.254 0-.2-.005-.402-.014-.602.91-.658 1.7-1.477 2.323-2.41z"/> </svg> <span class="u01b__home-link twtr-type--bold-24"> Unternehmen </span> </a> </div> </div> <div class="u01b__dynamic-nav" data-links-json="[{"isActive":false,"hasActiveChild":false,"children":[{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Einführung in Twitter","linkDisabled":false,"title":"Einführung in Twitter","path":"https://business.twitter.com/de/basics/intro-twitter-for-business.html"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Erstelle ein Profil","linkDisabled":false,"title":"Erstelle ein Profil","path":"https://business.twitter.com/de/basics/create-a-twitter-business-profile.html"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Twitter Follower","linkDisabled":false,"title":"Twitter Follower","path":"https://business.twitter.com/de/basics/twitter-followers.html"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Gute Tweet-Inhalte","linkDisabled":false,"title":"Gute Tweet-Inhalte","path":"https://business.twitter.com/de/basics/what-to-tweet.html"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Best Practices für organische Tweets","linkDisabled":false,"title":"Best Practices für organische Tweets","path":"https://business.twitter.com/de/basics/organic-best-practices.html"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Community Management","linkDisabled":false,"title":"Community Management","path":"https://business.twitter.com/de/basics/community-management.html"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Quick Promote","linkDisabled":false,"title":"Quick Promote","path":"https://business.twitter.com/de/basics/promote-a-tweet.html"}],"overviewTitle":"Grundlagen","linkDisabled":false,"title":"Grundlagen","path":"https://business.twitter.com/de/basics.html"},{"isActive":false,"hasActiveChild":false,"children":[{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Erste Schritte mit Twitter Ads","linkDisabled":false,"title":"Erste Schritte mit Twitter Ads","path":"https://business.twitter.com/de/advertising/get-started-with-twitter-ads.html"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Auswertung","linkDisabled":false,"title":"Auswertung","path":"https://business.twitter.com/de/advertising/measurement.html"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Targeting","linkDisabled":false,"title":"Targeting","path":"https://business.twitter.com/de/advertising/targeting.html"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Twitter Anzeigenformate","linkDisabled":false,"title":"Twitter Anzeigenformate","path":"https://business.twitter.com/de/advertising/formats.html"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Kampagnenziele","linkDisabled":false,"title":"Kampagnenziele","path":"https://business.twitter.com/de/advertising/campaign-types.html"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Best Practices für Anzeigen","linkDisabled":false,"title":"Best Practices für Anzeigen","path":"https://business.twitter.com/de/advertising/ads-best-practices.html"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Analytics","linkDisabled":false,"title":"Analytics","path":"https://business.twitter.com/de/advertising/analytics.html"}],"overviewTitle":"Anzeigen nach Maß","linkDisabled":false,"title":"Anzeigen nach Maß","path":"https://business.twitter.com/de/advertising.html"},{"isActive":false,"hasActiveChild":false,"children":[{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Shopping Manager","linkDisabled":false,"title":"Shopping Manager","path":"https://business.twitter.com/de/shopping/shopping-manager.html"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Shop-Spotlight","linkDisabled":false,"title":"Shop-Spotlight","path":"https://business.twitter.com/de/shopping/shop-spotlight.html"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Twitter Shops","linkDisabled":false,"title":"Twitter Shops","path":"https://business.twitter.com/de/shopping/twitter-shops.html"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Live Shopping","linkDisabled":false,"title":"Live Shopping","path":"https://business.twitter.com/de/shopping/live-shopping.html"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Produktveröffentlichungen","linkDisabled":false,"title":"Produktveröffentlichungen","path":"https://business.twitter.com/de/shopping/product-drops.html"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Shopify x Twitter","linkDisabled":false,"title":"Shopify x Twitter","path":"https://business.twitter.com/de/shopping/shopify.html"}],"overviewTitle":"Twitter Shopping","linkDisabled":false,"title":"Twitter Shopping","path":"https://business.twitter.com/de/shopping.html"},{"isActive":false,"hasActiveChild":true,"children":[{"isActive":true,"hasActiveChild":false,"children":[],"overviewTitle":"Materialien für Agenturen","linkDisabled":false,"title":"Materialien für Agenturen","path":"https://business.twitter.com/de/resources/agency.html"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Hilfreiche Artikel","linkDisabled":false,"title":"Hilfreiche Artikel","path":"https://business.twitter.com/de/blog.html"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Twitter Planer 2022","linkDisabled":false,"title":"Twitter Planer 2022","path":"https://business.twitter.com/de/resources/twitter-planner.html"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Downloadbare Leitfäden und Webinare","linkDisabled":false,"title":"Downloadbare Leitfäden und Webinare","path":"https://business.twitter.com/de/resources/guides-and-webinars.html"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Ressourcen für kleine Unternehmen","linkDisabled":false,"title":"Ressourcen für kleine Unternehmen","path":"https://business.twitter.com/de/resources/small-business.html"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Erfolgsgeschichten","linkDisabled":false,"title":"Erfolgsgeschichten","path":"https://business.twitter.com/de/success-stories.html"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Videomaterialien","linkDisabled":false,"title":"Videomaterialien","path":"https://business.twitter.com/de/resources/video.html"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Twitter Kalender 2023 für Deutschland","linkDisabled":false,"title":"Twitter Kalender 2023 für Deutschland","path":"https://business.twitter.com/de/resources/twitter-marketing-calendar.html"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Performance-Werbung auf Twitter","linkDisabled":false,"title":"Performance-Werbung auf Twitter","path":"https://business.twitter.com/de/resources/perfomance-advertising-hub.html"}],"overviewTitle":"Ressourcen und Leitfäden","linkDisabled":false,"title":"Ressourcen und Leitfäden","path":"https://business.twitter.com/de/resources.html"},{"isActive":false,"hasActiveChild":false,"children":[{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Twitter Ads im Überblick","linkDisabled":false,"title":"Twitter Ads im Überblick","path":"https://business.twitter.com/de/help/overview.html"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Erste Schritte mit deinem Ads-Account","linkDisabled":false,"title":"Erste Schritte mit deinem Ads-Account","path":"https://business.twitter.com/de/help/account-setup.html"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Kampagne einrichten","linkDisabled":false,"title":"Kampagne einrichten","path":"https://business.twitter.com/de/help/campaign-setup.html"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Bearbeiten und optimieren","linkDisabled":false,"title":"Bearbeiten und optimieren","path":"https://business.twitter.com/de/help/campaign-editing-and-optimization.html"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Messung","linkDisabled":false,"title":"Messung","path":"https://business.twitter.com/de/help/campaign-measurement-and-analytics.html"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Fehlerbehebung und FAQs","linkDisabled":false,"title":"Fehlerbehebung und FAQs","path":"https://business.twitter.com/de/help/troubleshooting.html"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Richtlinien für Twitter Ads","linkDisabled":false,"title":"Richtlinien für Twitter Ads","path":"https://business.twitter.com/de/help/ads-policies.html"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Shopping-Richtlinien @Twitter","linkDisabled":false,"title":"Shopping-Richtlinien @Twitter","path":"https://business.twitter.com/de/help/shopping-policies.html"}],"overviewTitle":"Ads-Hilfe-Center","linkDisabled":false,"title":"Ads-Hilfe-Center","path":"https://business.twitter.com/de/help.html"}]" data-icon-chevron-right="<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" aria-hidden="true" focusable="false" role="none" class="twtr-icon"> <path opacity="0" d="M0 0h24v24H0z" /> <path d="M17.207 11.293l-7.5-7.5c-.39-.39-1.023-.39-1.414 0s-.39 1.023 0 1.414L15.086 12l-6.793 6.793c-.39.39-.39 1.023 0 1.414.195.195.45.293.707.293s.512-.098.707-.293l7.5-7.5c.39-.39.39-1.023 0-1.414z" /> </svg>" data-icon-arrow-left="<svg width="28px" height="28px" viewbox="0 0 28 28" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" aria-hidden="true" focusable="false" role="none" class="twtr-icon u01b__icon-arrow-left"> <g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"> <g transform="translate(-1216.000000, -298.000000)" stroke-width="2.25"> <g transform="translate(1200.000000, 282.000000)"> <g transform="translate(17.000000, 17.000000)"> <path d="M0.756410256,12.8589744 L25.7179487,12.8589744"></path> <path d="M13.2371795,25.3397436 L25.7179487,12.8589744"></path> <path d="M13.2371795,12.4807692 L25.3397436,0.378205128" transform="translate(19.288462, 6.429487) rotate(-90.000000) translate(-19.288462, -6.429487) "></path> </g> </g> </g> </g> </svg>" data-icon-chevron-down="<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" aria-hidden="true" focusable="false" role="none" class="twtr-icon"> <path opacity="0" d="M0 0h24v24H0z" /> <path d="M20.207 7.043c-.39-.39-1.023-.39-1.414 0L12 13.836 5.207 7.043c-.39-.39-1.023-.39-1.414 0s-.39 1.023 0 1.414l7.5 7.5c.195.195.45.293.707.293s.512-.098.707-.293l7.5-7.5c.39-.39.39-1.023 0-1.414z" /> </svg>" data-icon-close="<svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewbox="0 0 24 24" style="enable-background:new 0 0 24 24;" xml:space="preserve" aria-hidden="true" focusable="false" role="none" class="twtr-icon--md"> <g> <g> <defs> <rect id="SVGID_1_" x="-468" y="-1360" width="1440" height="3027" /> </defs> <clippath id="SVGID_2_"> <use xlink:href="#SVGID_1_" style="overflow:visible;" /> </clippath> </g> </g> <rect x="-468" y="-1360" class="st0" width="1440" height="3027" style="fill:rgb(0,0,0,0);stroke-width:3;stroke:rgb(0,0,0)" /> <path d="M13.4,12l5.8-5.8c0.4-0.4,0.4-1,0-1.4c-0.4-0.4-1-0.4-1.4,0L12,10.6L6.2,4.8c-0.4-0.4-1-0.4-1.4,0c-0.4,0.4-0.4,1,0,1.4 l5.8,5.8l-5.8,5.8c-0.4,0.4-0.4,1,0,1.4c0.2,0.2,0.4,0.3,0.7,0.3s0.5-0.1,0.7-0.3l5.8-5.8l5.8,5.8c0.2,0.2,0.5,0.3,0.7,0.3 s0.5-0.1,0.7-0.3c0.4-0.4,0.4-1,0-1.4L13.4,12z" /> </svg>" data-icon-search="<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" aria-hidden="true" focusable="false" role="none" class="twtr-icon"> <path opacity="0" d="M0 0h24v24H0z" /> <path d="M22.06 19.94l-3.73-3.73C19.38 14.737 20 12.942 20 11c0-4.97-4.03-9-9-9s-9 4.03-9 9 4.03 9 9 9c1.943 0 3.738-.622 5.21-1.67l3.73 3.73c.292.294.676.44 1.06.44s.768-.146 1.06-.44c.586-.585.586-1.535 0-2.12zM11 17c-3.308 0-6-2.692-6-6s2.692-6 6-6 6 2.692 6 6-2.692 6-6 6z" /> </svg>" data-icon-search-submit="<svg width="21" height="21" viewbox="0 0 21 21" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" role="none" class="twtr-icon"> <path fill-rule="evenodd" clip-rule="evenodd" d="M16.33 14.21L20.06 17.94C20.646 18.525 20.646 19.475 20.06 20.06C19.768 20.354 19.384 20.5 19 20.5C18.616 20.5 18.232 20.354 17.94 20.06L14.21 16.33C12.738 17.378 10.943 18 9 18C4.03 18 0 13.97 0 9C0 4.03 4.03 0 9 0C13.97 0 18 4.03 18 9C18 10.942 17.38 12.737 16.33 14.21ZM3 9C3 12.308 5.692 15 9 15C12.308 15 15 12.308 15 9C15 5.692 12.308 3 9 3C5.692 3 3 5.692 3 9Z" fill="white" /> </svg>" data-bg-color="white-neutral" data-root-page-title="Unternehmen" data-search-placeholder="Suche" data-search-enabled="true" data-search-page="https://business.twitter.com/de/search.html" data-search-query-key="q" data-search-query-type="?" data-scribe-element="3HSO" data-scribe-section="u01b-navigation" data-cta-enabled="true" data-profile-enabled="true" data-cta-text="Kampagne starten" data-cta-link="https://ads.twitter.com" data-cta-link-new-tab="false"> </div> <div class="u01b__static-nav"> </div> </div> </div> </div> </div> </div> <main class="twtr-color-bg--white-neutral business__header-banner-margin" id="twtr-main"> <div class="cr02-responsive-visibility"> <div class="cr02"> <div class="cr02__item twtr-hidden--sm twtr-hidden--xs "> <div class="c01-masthead twtr-component--last twtr-component twtr-component--first"> <div class="c01 twtr-color-bg--extra-light-gray-neutral c01__min-height--sm has-image " data-end-aniation-on-last="false"> <div class="c01__background"> <picture> <source srcset="https://web.archive.org/web/20230324021739im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/resources/agency/agency-resources-header-desktop.jpg.twimg.768.jpg" media="(max-width: 767px)"/> <source srcset="https://web.archive.org/web/20230324021739im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/resources/agency/agency-resources-header-desktop.jpg.twimg.2560.jpg" media="(min-width: 1920px)"/> <img src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="/content/dam/business-twitter/resources/agency/agency-resources-header-desktop.jpg.twimg.1920.jpg" width="1441" height="600" alt data-object-fit="cover" class="c01__background-img lazyload"/> </picture> </div> <div class="c01__wrapper twtr-container "> <div class="c01__item has-no-animation"> <div class="twtr-grid"> <div class="twtr-col-md-6"> <h1 class="c01__headline twtr-type--headline-xl twtr-color--black-neutral "> Materialien für Agenturen </h1> </div> </div> <div class="twtr-grid"> <div class="twtr-col-md-6"> <p class="c01__subtitle twtr-type--bold-400 twtr-color--black-neutral">Starke Ergebnisse für deine Kunden auf Twitter</p> </div> </div> <div class="c01__cta"> <div class="b03 twtr-component-space--sm " data-redirect-to-login="false" style="width:auto;"> <a class="b03__button twtr-btn twtr-btn--primary twtr-btn--size-jumbo twtr-btn-color--primary-black twtr-btn__icon--noicon twtr-scribe-clicks" href="https://web.archive.org/web/20230324021739/https://business.twitter.com/de/form/contact-us.html" rel="noopener noreferrer" target="_blank" data-twtr-scribe-section="b03-button" data-twtr-scribe-element="D2OJ" data-twtr-scribe-component="ads-support-anfragen" data-text="Ads-Support anfragen">  Ads-Support anfragen </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="cr02-responsive-visibility"> <div class="cr02"> <div class="cr02__item twtr-hidden--md twtr-hidden--lg twtr-hidden--xl "> <div class="ct01-columns twtr-component--last twtr-component twtr-component--first"> <div class="ct01 twtr-padding__section--top twtr-padding__section--bottom has-no-gutter "> <div class="ct01__content "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b01-headline twtr-component twtr-component--first"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h2 class="b01__headline twtr-type--headline-xl twtr-color--gray-900 "> Materialien für Agenturen </h2> </div> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="NN6H"> <h5>Starke Ergebnisse für deine Kunden auf Twitter</h5> </div> </div> <div class="b27-spacing twtr-component"> <div class="b27 twtr-spacing--mb-300"> </div></div> <div class="b03-button twtr-component--last twtr-component"> <div class="b03 " data-redirect-to-login="false" style="width:auto;"> <a class="b03__button twtr-btn twtr-btn--primary twtr-btn--size-jumbo twtr-btn-color--primary-black twtr-btn__icon--noicon twtr-scribe-clicks" href="https://web.archive.org/web/20230324021739/https://business.twitter.com/de/form/contact-us.html" rel="noopener noreferrer" target="_blank" data-twtr-scribe-section="b03-button" data-twtr-scribe-element="0X8B" data-twtr-scribe-component="ads-support-anfragen" data-text="Ads-Support anfragen">  Ads-Support anfragen </a> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="cr02-responsive-visibility"> <div class="cr02"> <div class="cr02__item twtr-hidden--md twtr-hidden--lg twtr-hidden--xl "> <div class="b04-image twtr-component--last twtr-component twtr-component--first"> <div class="b04 "> <div class="b04__image b04__image--auto"> <picture> <source srcset="https://web.archive.org/web/20230324021739im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/resources/agency/header-agency-resources-m.jpg.twimg.768.jpg" media="(max-width: 767px)"/> <source srcset="https://web.archive.org/web/20230324021739im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/resources/agency/header-agency-resources-m.jpg.twimg.2560.jpg" media="(min-width: 1920px)"/> <img src="data:image/svg+xml,%3Csvg xmlns=%22http://www.w3.org/2000/svg%22 viewBox=%220 0 752 600%22%3E%3C/svg%3E" width="752" height="600" data-src="/content/dam/business-twitter/resources/agency/header-agency-resources-m.jpg.twimg.1920.jpg" alt data-object-fit="cover" class="b04__img b04__img-cover b04__img--auto is-aligned-center lazyload "/> </picture> </div> </div> </div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__section--top twtr-padding__section--bottom twtr-background--blue-500 "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-4 "> <div class="ct01__wrapper "> <div class="b16-statistic twtr-component-space--xs twtr-component twtr-component--first"> <div class="b16"> <div class="b16__text twtr-type--headline-xl twtr-color--white-neutral">16 %</div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--white-neutral); --paragraph-color: var(--white-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="F8FT"> <p>Der ROI auf Twitter ist 16 % stärker als der durchschnittliche Gesamtmedien-ROI von Neustar.<sup>1</sup></p> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-4 "> <div class="ct01__wrapper "> <div class="b16-statistic twtr-component-space--xs twtr-component twtr-component--first"> <div class="b16"> <div class="b16__text twtr-type--headline-xl twtr-color--white-neutral">+2,2 %</div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--white-neutral); --paragraph-color: var(--white-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="BG9Y"> <p>Twitter sorgt durch Synergieeffekte mit Online-Videos und bezahlter Suche für höhere Umsätze im Vergleich zu anderen sozialen Plattformen.<sup>2</sup></p> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-4 "> <div class="ct01__wrapper "> <div class="b16-statistic twtr-component-space--xs twtr-component"> <div class="b16"> <div class="b16__text twtr-type--headline-xl twtr-color--white-neutral">+153 %</div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--white-neutral); --paragraph-color: var(--white-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="1A8Z"> <p>Das Anzeigen von Twitter Ads sorgt durchschnittlich für eine inkrementelle Steigerung der Tweet-Konversation um 153 %<sup>3</sup></p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="cr02-responsive-visibility"> <div class="cr02"> <div class="cr02__item twtr-hidden--sm twtr-hidden--xs "> <div class="ct01-columns twtr-component--last twtr-component twtr-component--first"> <div class="ct01 twtr-padding__section--top twtr-padding__section--bottom twtr-background--gray-50 "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-12 "> <div class="ct01__wrapper "> <div class="b27-spacing twtr-component twtr-component--first"> <div class="b27 twtr-spacing--mb-200"> </div></div> <div class="b01-headline twtr-component"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h2 class="b01__headline twtr-type--headline-lg twtr-color--gray-900 "> Nützliche Ressourcen </h2> </div> </div> </div> </div> <div class="ct04-panels twtr-component"> <div class="ct04 twtr-padding__nested--top twtr-padding__nested--bottom"> <div class="ct04__item"> <div class="ct04__panels twtr-container--wide "> <div class="ct04__panel ct04__panel--left has-background is-first"> <div class="ct04__bg ct04__bg--left twtr-background--gray-0">  </div> <div class="ct04__panel-content ct04__panel-content--left is-left "> <div class="ct01-columns"> <div class="ct01 twtr-padding__nested--top twtr-padding__nested--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-12 "> <div class="ct01__wrapper "> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="KFB4"> <h4>TwitterPerformance-Werbung auf Twitter</h4> <h6>Ressourcen für Performance-Werbung und Kampagnenmessung.</h6> </div> </div> <div class="b03-button twtr-component--last twtr-component"> <div class="b03 twtr-component-space--sm " data-redirect-to-login="false" style="width:auto;"> <a class="b03__button twtr-btn twtr-btn--primary twtr-btn--size-default twtr-btn-color--primary-black twtr-btn__icon--noicon twtr-scribe-clicks" href="https://web.archive.org/web/20230324021739/https://business.twitter.com/de/resources/perfomance-advertising-hub.html" rel="noopener noreferrer" target="_blank" data-twtr-scribe-section="b03-button" data-twtr-scribe-element="69HJ" data-twtr-scribe-component="mehr-erfahren" data-text="Mehr erfahren">  Mehr erfahren </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct04__panel ct04__panel--right has-background is-second"> <div class="ct04__bg ct04__bg--right twtr-background--blue-500">  </div> <div class="ct04__panel-content ct04__panel-content--right is-left"> <div class="ct01-columns"> <div class="ct01 twtr-padding__nested--top twtr-padding__nested--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-12 "> <div class="ct01__wrapper "> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--white-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="KK8H"> <h4><span class="twtr-color--gray-0">Twitter Kalender 2022</span></h4> <h6><span class="twtr-color--gray-0">Verbinde dich mit den größten Moments des Jahres 2022.</span></h6> </div> </div> <div class="b03-button twtr-component--last twtr-component"> <div class="b03 twtr-component-space--sm " data-redirect-to-login="false" style="width:auto;"> <a class="b03__button twtr-btn twtr-btn--secondary twtr-btn--size-default twtr-btn-color--secondary-white twtr-btn__icon--noicon twtr-scribe-clicks" href="https://web.archive.org/web/20230324021739/https://business.twitter.com/de/resources/twitter-marketing-calendar.html#country=de" rel="noopener noreferrer" target="_blank" data-twtr-scribe-section="b03-button" data-twtr-scribe-element="8ST4" data-twtr-scribe-component="mehr-erfahren" data-text="Mehr erfahren">  Mehr erfahren </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct04-panels twtr-component"> <div class="ct04 twtr-padding__nested--top twtr-padding__nested--bottom"> <div class="ct04__item"> <div class="ct04__panels twtr-container--wide "> <div class="ct04__panel ct04__panel--left has-background is-first"> <div class="ct04__bg ct04__bg--left "> <picture> <source srcset="https://web.archive.org/web/20230324021739im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/de/resources/blog/agency-playbook-blog-header.jpg.twimg.768.jpg" media="(max-width: 1280px)"/> <img src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="/content/dam/business-twitter/de/resources/blog/agency-playbook-blog-header.jpg.twimg.1280.jpg" width="1000" height="500" data-object-fit="cover" alt class="ct04__bg-img lazyload"/> </picture>  </div> <div class="ct04__panel-content ct04__panel-content--left is-left "> </div> </div> <div class="ct04__panel ct04__panel--right has-background is-second"> <div class="ct04__bg ct04__bg--right twtr-background--gray-0">  </div> <div class="ct04__panel-content ct04__panel-content--right is-left"> <div class="ct01-columns"> <div class="ct01 twtr-padding__nested--top twtr-padding__nested--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-11 has-no-margin-bottom "> <div class="ct01__wrapper "> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="8D17"> <h4><span class="twtr-color--gray-0"><span class="twtr-color--gray-900">Playbook für Agenturen</span></span></h4> <h6>Alles, was du und deine Kunden für das Erzielen starker Ergebnisse auf Twitter wissen müssen.</h6> </div> </div> <div class="b03-button twtr-component--last twtr-component"> <div class="b03 twtr-component-space--sm " data-redirect-to-login="false" style="width:auto;"> <a class="b03__button twtr-btn twtr-btn--primary twtr-btn--size-default twtr-btn-color--primary-black twtr-btn__icon--noicon twtr-scribe-clicks" href="https://web.archive.org/web/20230324021739/https://business.twitter.com/de/resources/agency-playbook.html" rel="noopener noreferrer" target="_blank" data-twtr-scribe-section="b03-button" data-twtr-scribe-element="59EM" data-twtr-scribe-component="download" data-text="Download">  Download </a> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-1 twtr-order-1-xs twtr-order-1-md has-no-margin-bottom "> <div class="ct01__wrapper "> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct04-panels twtr-component--last twtr-component"> <div class="ct04 twtr-padding__nested--top twtr-padding__nested--bottom"> <div class="ct04__item"> <div class="ct04__panels twtr-container--wide "> <div class="ct04__panel ct04__panel--left has-background is-second"> <div class="ct04__bg ct04__bg--left twtr-background--blue-500">  </div> <div class="ct04__panel-content ct04__panel-content--left is-left "> <div class="ct01-columns"> <div class="ct01 twtr-padding__nested--top twtr-padding__nested--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-12 "> <div class="ct01__wrapper "> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--white-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="0AIB"> <h4><span class="twtr-color--gray-0">Blog-Inhalt für Agenturen</span></h4> <h6><span class="twtr-color--gray-0">Interviews und Insights speziell für dich.</span></h6> </div> </div> <div class="b03-button twtr-component--last twtr-component"> <div class="b03 twtr-component-space--sm " data-redirect-to-login="false" style="width:auto;"> <a class="b03__button twtr-btn twtr-btn--secondary twtr-btn--size-default twtr-btn-color--secondary-white twtr-btn__icon--noicon twtr-scribe-clicks" href="https://web.archive.org/web/20230324021739/https://business.twitter.com/de/blog.html#id=business-twitter%3Abusiness-insights&value=business-twitter%3Abusiness-insights%2FAgency" rel="noopener noreferrer" target="_blank" data-twtr-scribe-section="b03-button" data-twtr-scribe-element="9VVQ" data-twtr-scribe-component="jetzt-lesen" data-text="Jetzt lesen">  Jetzt lesen </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct04__panel ct04__panel--right has-background is-first"> <div class="ct04__bg ct04__bg--right "> <picture> <source srcset="https://web.archive.org/web/20230324021739im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/resources/agency/sizzle-video-agency-page.gif" media="(max-width: 1280px)"/> <img src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="/content/dam/business-twitter/resources/agency/sizzle-video-agency-page.gif" data-object-fit="cover" alt class="ct04__bg-img lazyload"/> </picture>  </div> <div class="ct04__panel-content ct04__panel-content--right is-left"> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="cr02-responsive-visibility"> <div class="cr02"> <div class="cr02__item twtr-hidden--md twtr-hidden--lg twtr-hidden--xl "> <div class="ct01-columns twtr-component twtr-component--first"> <div class="ct01 twtr-padding__section--top twtr-padding__nested--bottom twtr-background--gray-50 "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-12 "> <div class="ct01__wrapper "> <div class="b01-headline twtr-component--last twtr-component twtr-component--first"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h2 class="b01__headline twtr-type--headline-lg twtr-color--gray-900 "> Nützliche Ressourcen </h2> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns twtr-component"> <div class="ct01 twtr-padding__group--top twtr-padding__section--bottom twtr-background--gray-50 "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="P27F"> <h4>TwitterPerformance-Werbung auf Twitter</h4> <h6>Ressourcen für Performance-Werbung und Kampagnenmessung.</h6> </div> </div> <div class="b03-button twtr-component--last twtr-component"> <div class="b03 twtr-component-space--sm " data-redirect-to-login="false" style="width:auto;"> <a class="b03__button twtr-btn twtr-btn--primary twtr-btn--size-default twtr-btn-color--primary-black twtr-btn__icon--noicon twtr-scribe-clicks" href="https://web.archive.org/web/20230324021739/https://business.twitter.com/de/resources/perfomance-advertising-hub.html" rel="noopener noreferrer" target="_blank" data-twtr-scribe-section="b03-button" data-twtr-scribe-element="C61N" data-twtr-scribe-component="mehr-erfahren" data-text="Mehr erfahren">  Mehr erfahren </a> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> </div> </div> </div> </div> </div> </div> <div class="b12-horizontal-rule twtr-component"> <div class=" b12 b12-thickness--base twtr-color-border--dark-gray-neutral twtr-margin__nested--top twtr-margin__nested--bottom"> </div> </div> <div class="ct01-columns twtr-component"> <div class="ct01 twtr-padding__section--top twtr-padding__section--bottom twtr-background--gray-50 "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="PADQ"> <h4><span class="twtr-color--gray-0"><span class="twtr-color--gray-900">Playbook für Agenturen</span></span></h4> <h6>Alles, was du und deine Kunden für das Erzielen starker Ergebnisse auf Twitter wissen müssen.</h6> </div> </div> <div class="b03-button twtr-component--last twtr-component"> <div class="b03 twtr-component-space--sm " data-redirect-to-login="false" style="width:auto;"> <a class="b03__button twtr-btn twtr-btn--primary twtr-btn--size-default twtr-btn-color--primary-black twtr-btn__icon--noicon twtr-scribe-clicks" href="https://web.archive.org/web/20230324021739/https://business.twitter.com/de/resources/agency-playbook.html" rel="noopener noreferrer" target="_blank" data-twtr-scribe-section="b03-button" data-twtr-scribe-element="CEZV" data-twtr-scribe-component="download" data-text="Download">  Download </a> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> </div> </div> </div> </div> </div> </div> <div class="b12-horizontal-rule twtr-component"> <div class=" b12 b12-thickness--base twtr-color-border--dark-gray-neutral twtr-margin__nested--top twtr-margin__nested--bottom"> </div> </div> <div class="ct01-columns twtr-component"> <div class="ct01 twtr-padding__section--top twtr-padding__section--bottom twtr-background--gray-50 "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="PV0N"> <h4><span class="twtr-color--gray-900">Blog-Inhalt für Agenturen</span></h4> <h6><span class="twtr-color--gray-900">Interviews und Insights speziell für dich.</span></h6> </div> </div> <div class="b03-button twtr-component--last twtr-component"> <div class="b03 twtr-component-space--sm " data-redirect-to-login="false" style="width:auto;"> <a class="b03__button twtr-btn twtr-btn--primary twtr-btn--size-default twtr-btn-color--primary-black twtr-btn__icon--noicon twtr-scribe-clicks" href="https://web.archive.org/web/20230324021739/https://business.twitter.com/de/blog.html#id=business-twitter%3Abusiness-insights&value=business-twitter%3Abusiness-insights%2FAgency" rel="noopener noreferrer" target="_blank" data-twtr-scribe-section="b03-button" data-twtr-scribe-element="41Y8" data-twtr-scribe-component="jetzt-lesen" data-text="Jetzt lesen">  Jetzt lesen </a> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> </div> </div> </div> </div> </div> </div> <div class="b12-horizontal-rule twtr-component--last twtr-component"> <div class=" b12 b12-thickness--base twtr-color-border--dark-gray-neutral twtr-margin__nested--top twtr-margin__nested--bottom"> </div> </div> </div> </div> </div> <div class="cr02-responsive-visibility"> <div class="cr02"> <div class="cr02__item twtr-hidden--md twtr-hidden--lg twtr-hidden--xl "> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__section--top twtr-padding__section--bottom twtr-background--gray-50 "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-6 twtr-order-1-xs twtr-order-0-md has-no-margin-bottom "> <div class="ct01__wrapper "> <div class="cr02-responsive-visibility twtr-component twtr-component--first"> <div class="cr02"> <div class="cr02__item twtr-hidden--sm twtr-hidden--xs "> <div class="b04-image twtr-component--last twtr-component twtr-component--first"> <div class="b04 twtr-component-space--md "> <div class="b04__image b04__image--fixed"> <picture> <source srcset="https://web.archive.org/web/20230324021739im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/new-brand-website-card-imagery/flight-school.jpg.twimg.768.jpg" media="(max-width: 767px)"/> <source srcset="https://web.archive.org/web/20230324021739im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/new-brand-website-card-imagery/flight-school.jpg.twimg.2560.jpg" media="(min-width: 1920px)"/> <img src="data:image/svg+xml,%3Csvg xmlns=%22http://www.w3.org/2000/svg%22 viewBox=%220 0 420 276%22%3E%3C/svg%3E" style="width: 375px" width="375px" height="276px" data-src="/content/dam/business-twitter/new-brand-website-card-imagery/flight-school.jpg.twimg.1920.jpg" alt data-object-fit="cover" class="b04__img b04__img-cover b04__img--fixed is-aligned-center lazyload "/> </picture> </div> </div> </div> </div> </div> </div> <div class="cr02-responsive-visibility twtr-component--last twtr-component"> <div class="cr02"> <div class="cr02__item twtr-hidden--md twtr-hidden--lg twtr-hidden--xl "> <div class="b04-image twtr-component--last twtr-component twtr-component--first"> <div class="b04 twtr-component-space--md "> <div class="b04__image b04__image--auto"> <picture> <source srcset="https://web.archive.org/web/20230324021739im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/new-brand-website-card-imagery/flight-school.jpg.twimg.768.jpg" media="(max-width: 767px)"/> <source srcset="https://web.archive.org/web/20230324021739im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/new-brand-website-card-imagery/flight-school.jpg.twimg.2560.jpg" media="(min-width: 1920px)"/> <img src="data:image/svg+xml,%3Csvg xmlns=%22http://www.w3.org/2000/svg%22 viewBox=%220 0 420 276%22%3E%3C/svg%3E" width="420" height="276" data-src="/content/dam/business-twitter/new-brand-website-card-imagery/flight-school.jpg.twimg.1920.jpg" alt data-object-fit="cover" class="b04__img b04__img-cover b04__img--auto is-aligned-center lazyload "/> </picture> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-6 twtr-order-0-xs twtr-order-1-md has-no-margin-bottom "> <div class="ct01__wrapper "> <div class="b01-headline twtr-component twtr-component--first"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h2 class="b01__headline twtr-type--headline-lg twtr-color--gray-900 "> Twitter Flight School </h2> </div> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="S9EF"> <p>Verdiene dein Kursabzeichen für Twitter for Creatives, erfahre alles über die kreativen Tools von Twitter und erhalte einen exklusiven Einblick in die Strategien, mit denen andere Marken mit ihren Creativen auf Twitter erfolgreich sind.</p> </div> </div> <div class="b03-button twtr-component--last twtr-component"> <div class="b03 twtr-component-space--sm " data-redirect-to-login="false" style="width:auto;"> <a class="b03__button twtr-btn twtr-btn--secondary twtr-btn--size-default twtr-btn-color--secondary-black twtr-btn__icon--noicon twtr-scribe-clicks" href="https://web.archive.org/web/20230324021739/https://www.twitterflightschool.com/student/path/1046408-twitter-for-creatives?sid_i=2?utm_source=twitter&utm_medium=referral&utm_campaign=agencyresourcespage&utm_content=btc-na-na-na-pro-smb-amer-us-en" rel="noopener noreferrer" target="_blank" data-twtr-scribe-section="b03-button" data-twtr-scribe-element="GE1L" data-twtr-scribe-component="mit-dem-lernen-beginnen" data-text="Mit dem Lernen beginnen">  Mit dem Lernen beginnen </a> </div> </div> </div> </div> </div> </div> </div> </div> <div class="cr02-responsive-visibility"> <div class="cr02"> <div class="cr02__item twtr-hidden--sm twtr-hidden--xs "> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__section--top twtr-padding__section--bottom twtr-background--blue-100 "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-1 twtr-order-0-xs twtr-order-0-md has-no-margin-bottom "> <div class="ct01__wrapper "> </div> </div> <div class="ct01__column twtr-col-md-10 twtr-order-1-xs twtr-order-1-md has-no-margin-bottom "> <div class="ct01__wrapper "> <div class="b14-quote twtr-component-space--md twtr-component--last twtr-component twtr-component--first"> <div class="b14 "> <blockquote class="b14__quote-container"> <p class="b14__quote-text twtr-color--black-neutral twtr-type--headline-md">Twitter bietet dir einen direkten Kanal, über den du dich mit deiner Zielgruppe verbinden kannst. Außerdem bleibst du immer aktuell und relevant – was im digitalen Raum unabhängig von der Branche entscheidend ist.</p> </blockquote> <div class="b14__author has-md-text"> <span class="b14__author-name twtr-color--black-neutral twtr-type--bold-16">Jake Cuthbert<span>,</span></span> <span class="b14__author-title twtr-color--black-neutral twtr-type--bold-16">Paid Media Manager bei Net Natives</span> </div> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-1 twtr-order-2-xs twtr-order-2-md has-no-margin-bottom "> <div class="ct01__wrapper "> </div> </div> </div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__section--top twtr-padding__section--bottom twtr-background--gray-50 "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-12 "> <div class="ct01__wrapper "> <div class="ct01-columns twtr-component twtr-component--first"> <div class="ct01 twtr-padding__nested--top twtr-padding__nested--bottom has-no-gutter "> <div class="ct01__content "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-9 "> <div class="ct01__wrapper "> <div class="b01-headline twtr-component--last twtr-component twtr-component--first"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h2 class="b01__headline twtr-type--headline-lg twtr-color--gray-900 "> Von Agenturen durchgeführte Kampagnen </h2> </div> </div> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-3 "> <div class="ct01__wrapper "> </div> </div> </div> </div> </div> </div> <div class="ct01-columns twtr-component"> <div class="ct01 twtr-padding__paragraph--top twtr-padding__paragraph--bottom has-no-gutter "> <div class="ct01__content "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-4 "> <div class="ct01__wrapper "> <div class="b23-article-card twtr-component--last twtr-component twtr-component--first"> <div class="b23__root" data-class-name="b23--article-card" data-card-size="b23--height-md" data-drop-shadow="false" data-link-target="true" data-image-animated="true" data-image="https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/en/success-stories/gdk-thumbnail.jpg.twimg.768.jpg" data-label="Reichweite" data-title="German Doner Kebab" data-subtitle="Wie eine Lebensmittelmarke die Unterhaltung über das neue Jahr auf Twitter revolutioniert hat" data-cta-text="Read more" data-cta-link="https://business.twitter.com/de/success-stories/german-doner-kebab-new-year-campaign.html" data-hide-image="false" data-hide-eyebrow="false" data-hide-title="false" data-hide-subtitle="false" data-hide-cta="false" data-image-type="THUMBNAIL" data-alt-text="German Doner Kebab"></div> </div> </div> </div> <div class="ct01__column twtr-col-md-4 "> <div class="ct01__wrapper "> <div class="b23-article-card twtr-component--last twtr-component twtr-component--first"> <div class="b23__root" data-class-name="b23--article-card" data-card-size="b23--height-md" data-drop-shadow="false" data-link-target="true" data-image-animated="true" data-image="https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/en/success-stories/hatch-rugby-league.png.twimg.768.png" data-label="Website-Klicks" data-title="Rugby League World Cup 2021" data-subtitle="Wie ein großes Sportereignis eine neue Zielgruppe erreicht und die Aktion auf Twitter anfeuert." data-cta-text="Read more" data-cta-link="https://business.twitter.com/de/success-stories/rugby-league-world-cup-2021-campaign.html" data-hide-image="false" data-hide-eyebrow="false" data-hide-title="false" data-hide-subtitle="false" data-hide-cta="false" data-image-type="THUMBNAIL" data-alt-text="Rugby League World Cup 2021"></div> </div> </div> </div> <div class="ct01__column twtr-col-md-4 "> <div class="ct01__wrapper "> <div class="b23-article-card twtr-component--last twtr-component twtr-component--first"> <div class="b23__root" data-class-name="b23--article-card" data-card-size="b23--height-md" data-drop-shadow="false" data-link-target="true" data-image-animated="true" data-image="https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/en/success-stories/hyperice-thumbnail.jpg.twimg.768.jpg" data-label="Website-Klicks" data-title="Hyperice" data-subtitle="Wie eine Premium-Wellness-Marke durch die neue Conversion-API von Twitter die Kampagnenmessung verbesserte." data-cta-text="Read more" data-cta-link="https://business.twitter.com/de/success-stories/hyperice.html" data-hide-image="false" data-hide-eyebrow="false" data-hide-title="false" data-hide-subtitle="false" data-hide-cta="false" data-image-type="THUMBNAIL" data-alt-text="Hyperice"></div> </div> </div> </div> </div> </div> </div> </div> <div class="b27-spacing twtr-component"> <div class="b27 twtr-spacing--mb-300"> </div></div> <div class="ct09-justify-content twtr-component--last twtr-component"> <div class="ct09 " style="--ct09-fixed-height: ;"> <div class="ct09__item"> <div class="ct09__wrapper is-direction--row is-justified-start is-aligned-center twtr-spacing--pb-0"> <div class="b03-button twtr-component--last twtr-component twtr-component--first"> <div class="b03 twtr-component-space--sm " data-redirect-to-login="false" style="width:auto;"> <a class="b03__button twtr-btn twtr-btn--secondary twtr-btn--size-default twtr-btn-color--secondary-black twtr-btn__icon--noicon twtr-scribe-clicks" href="https://web.archive.org/web/20230324021739/https://business.twitter.com/de/success-stories.html" rel="noopener noreferrer" target="_blank" data-twtr-scribe-section="b03-button" data-twtr-scribe-element="7TRW" data-twtr-scribe-component="erfolgsgeschichten-durchst-bern-" data-text="Erfolgsgeschichten durchstöbern ">  Erfolgsgeschichten durchstöbern </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__group--top twtr-padding__nested--bottom twtr-background--gray-50 "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-12 "> <div class="ct01__wrapper "> <div class="b01-headline twtr-component--last twtr-component twtr-component--first"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h2 class="b01__headline twtr-type--headline-lg twtr-color--gray-900 "> Zusätzliche Ressourcen </h2> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__nested--top twtr-padding__nested--bottom twtr-background--gray-50 has-no-gutter "> <div class="ct01__content "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-12 "> <div class="ct01__wrapper "> <div class="ct15-off-screen-carousel twtr-component--last twtr-component twtr-component--first"> <div class="ct15 has-pagination twtr-padding__group--top twtr-padding__section--bottom twtr-color-bg--white" style="--theme-color: var(--black-neutral);" data-isfullwidth="true" data-haspagination="true"> <div class="ct15__item"> <div class="twtr-container is-fullwidth"> <div class="twtr-grid"> <div class="twtr-col-12"> <div class="ct15__carousel-container swiper swiper-container"> <div class="ct15__carousel-wrapper swiper-wrapper" aria-live="off"> <div class="ct15__carousel-slide swiper-slide" tabindex="-1" role="group"> <div> <div class="b08-icon twtr-component twtr-component--first"> <div class="b08 twtr-component-space--md b08-alignment--left b08-size--sm"> <img class="twtr-emoji" src="https://web.archive.org/web/20230324021739im_/https://abs.twimg.com/emoji/v2/svg/1f4a1.svg"/> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="M209"> <h5>Anzeigen-Hilfe-Center </h5> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="3560"> <p>Du brauchst Hilfe? Hier erhältst du umgehend Antworten auf die häufigsten Fragen zu Twitter Ads und erfährst, wie du Twitter wie ein Profi nutzt.</p> </div> </div> <div class="b03-button twtr-component--last twtr-component"> <div class="b03 twtr-component-space--sm " data-redirect-to-login="false" style="width:auto;"> <a class="b03__button twtr-btn twtr-btn--tertiary twtr-btn--size-default twtr-btn-color--tertiary-black twtr-btn__icon--right twtr-scribe-clicks" href="https://web.archive.org/web/20230324021739/https://business.twitter.com/de/help.html" rel="noopener noreferrer" target="_blank" data-twtr-scribe-section="b03-button" data-twtr-scribe-element="1MVZ" data-twtr-scribe-component="mehr-erfahren" data-text="Mehr erfahren">  Mehr erfahren <svg width="24" height="24" viewbox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" role="none" class="b03__icon twtr-icon twtr-color-fill--white-neutral"> <path d="M19.707 11.293L13.707 5.29299C13.317 4.90299 12.684 4.90299 12.293 5.29299C11.902 5.68299 11.903 6.31599 12.293 6.70699L16.586 11H4C3.447 11 3 11.447 3 12C3 12.553 3.447 13 4 13H16.586L12.293 17.293C11.903 17.683 11.903 18.316 12.293 18.707C12.488 18.902 12.743 19 13 19C13.257 19 13.512 18.902 13.707 18.707L19.707 12.707C20.097 12.317 20.097 11.684 19.707 11.293Z" fill="#14171A"/> </svg> </a> </div> </div> </div> </div> <div class="ct15__carousel-slide swiper-slide" tabindex="-1" role="group"> <div> <div class="b08-icon twtr-component twtr-component--first"> <div class="b08 twtr-component-space--md b08-alignment--left b08-size--sm"> <img class="twtr-emoji" src="https://web.archive.org/web/20230324021739im_/https://abs.twimg.com/emoji/v2/svg/2705.svg"/> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="LJI4"> <h5>Connect Playbook</h5> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="HTHV"> <p>Lade deinen Leitfaden dazu herunter, wie du starten und für kulturelle Relevanz für dich und deine Kunden sorgen kannst.</p> </div> </div> <div class="b03-button twtr-component--last twtr-component"> <div class="b03 twtr-component-space--sm " data-redirect-to-login="false" style="width:auto;"> <a class="b03__button twtr-btn twtr-btn--tertiary twtr-btn--size-default twtr-btn-color--tertiary-black twtr-btn__icon--right twtr-scribe-clicks" href="https://web.archive.org/web/20230324021739/https://business.twitter.com/de/resources/connect-playbook.html" rel="noopener noreferrer" target="_blank" data-twtr-scribe-section="b03-button" data-twtr-scribe-element="7CD0" data-twtr-scribe-component="mehr-erfahren" data-ga-custom-event="connect_playbook_button" data-text="Mehr erfahren">  Mehr erfahren <svg width="24" height="24" viewbox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" role="none" class="b03__icon twtr-icon twtr-color-fill--white-neutral"> <path d="M19.707 11.293L13.707 5.29299C13.317 4.90299 12.684 4.90299 12.293 5.29299C11.902 5.68299 11.903 6.31599 12.293 6.70699L16.586 11H4C3.447 11 3 11.447 3 12C3 12.553 3.447 13 4 13H16.586L12.293 17.293C11.903 17.683 11.903 18.316 12.293 18.707C12.488 18.902 12.743 19 13 19C13.257 19 13.512 18.902 13.707 18.707L19.707 12.707C20.097 12.317 20.097 11.684 19.707 11.293Z" fill="#14171A"/> </svg> </a> </div> </div> </div> </div> <div class="ct15__carousel-slide swiper-slide" tabindex="-1" role="group"> <div> <div class="b08-icon twtr-component twtr-component--first"> <div class="b08 twtr-component-space--md b08-alignment--left b08-size--sm"> <img class="twtr-emoji" src="https://web.archive.org/web/20230324021739im_/https://abs.twimg.com/emoji/v2/svg/1f4dd.svg"/> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="T2SL"> <h5>Twitter Planer</h5> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="SBSA"> <p>Dieser kostenpflichtige, organische Planer lässt sich vollständig bearbeiten und hilft dir beim Brainstorming zu neuen Inhalten und der Verbesserung deiner Tweets.</p> </div> </div> <div class="b03-button twtr-component--last twtr-component"> <div class="b03 twtr-component-space--sm " data-redirect-to-login="false" style="width:auto;"> <a class="b03__button twtr-btn twtr-btn--tertiary twtr-btn--size-default twtr-btn-color--tertiary-black twtr-btn__icon--right twtr-scribe-clicks" href="https://web.archive.org/web/20230324021739/https://business.twitter.com/de/resources/twitter-planner.html" rel="noopener noreferrer" target="_blank" data-twtr-scribe-section="b03-button" data-twtr-scribe-element="QTI9" data-twtr-scribe-component="mehr-erfahren" data-ga-custom-event="twitter_planner" data-text="Mehr erfahren">  Mehr erfahren <svg width="24" height="24" viewbox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" role="none" class="b03__icon twtr-icon twtr-color-fill--white-neutral"> <path d="M19.707 11.293L13.707 5.29299C13.317 4.90299 12.684 4.90299 12.293 5.29299C11.902 5.68299 11.903 6.31599 12.293 6.70699L16.586 11H4C3.447 11 3 11.447 3 12C3 12.553 3.447 13 4 13H16.586L12.293 17.293C11.903 17.683 11.903 18.316 12.293 18.707C12.488 18.902 12.743 19 13 19C13.257 19 13.512 18.902 13.707 18.707L19.707 12.707C20.097 12.317 20.097 11.684 19.707 11.293Z" fill="#14171A"/> </svg> </a> </div> </div> </div> </div> <div class="ct15__carousel-slide swiper-slide" tabindex="-1" role="group"> <div> <div class="b08-icon twtr-component twtr-component--first"> <div class="b08 twtr-component-space--md b08-alignment--left b08-size--sm"> <img class="twtr-emoji" src="https://web.archive.org/web/20230324021739im_/https://abs.twimg.com/emoji/v2/svg/1f4e2.svg"/> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="WCVU"> <h5>Targeting 101</h5> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="X3W5"> <p>Ein tiefer Einblick in das Twitter Ads Targeting mit Tipps und Best Practices von einem unserer Account Manager.</p> </div> </div> <div class="b03-button twtr-component--last twtr-component"> <div class="b03 twtr-component-space--sm " data-redirect-to-login="false" style="width:auto;"> <a class="b03__button twtr-btn twtr-btn--tertiary twtr-btn--size-default twtr-btn-color--tertiary-black twtr-btn__icon--right twtr-scribe-clicks" href="https://web.archive.org/web/20230324021739/https://business.twitter.com/de/blog/twitter-ads-targeting-best-practices.html" rel="noopener noreferrer" target="_blank" data-twtr-scribe-section="b03-button" data-twtr-scribe-element="YM66" data-twtr-scribe-component="mehr-erfahren" data-text="Mehr erfahren">  Mehr erfahren <svg width="24" height="24" viewbox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" role="none" class="b03__icon twtr-icon twtr-color-fill--white-neutral"> <path d="M19.707 11.293L13.707 5.29299C13.317 4.90299 12.684 4.90299 12.293 5.29299C11.902 5.68299 11.903 6.31599 12.293 6.70699L16.586 11H4C3.447 11 3 11.447 3 12C3 12.553 3.447 13 4 13H16.586L12.293 17.293C11.903 17.683 11.903 18.316 12.293 18.707C12.488 18.902 12.743 19 13 19C13.257 19 13.512 18.902 13.707 18.707L19.707 12.707C20.097 12.317 20.097 11.684 19.707 11.293Z" fill="#14171A"/> </svg> </a> </div> </div> </div> </div> </div> </div> </div> </div> <div class="twtr-grid"> <div class="ct15__nav twtr-col-12"> <div class="ct15__nav-half ct15__nav-half--bullets"> <div class="ct15__pagination"></div> </div> <div class="ct15__nav-half ct15__nav-half--right "> <button class="ct15__prev"><svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewbox="0 0 40 40" style="enable-background:new 0 0 40 40;" xml:space="preserve" aria-hidden="true" focusable="false" role="none" class="ct15__arrow-icon twtr-icon"> <style type="text/css"> .st0{fill-rule:evenodd;clip-rule:evenodd;} </style> <g> <path class="st0" d="M20,2C10.06,2,2,10.06,2,20s8.06,18,18,18s18-8.06,18-18S29.94,2,20,2z M20,0C8.95,0,0,8.95,0,20 s8.95,20,20,20s20-8.95,20-20S31.05,0,20,0z"/> <path d="M11.79,20.71l6,6c0.39,0.39,1.02,0.39,1.41,0c0.39-0.39,0.39-1.02,0-1.41L14.91,21H27.5c0.55,0,1-0.45,1-1s-0.45-1-1-1 H14.91l4.29-4.29c0.39-0.39,0.39-1.02,0-1.41C19.01,13.1,18.76,13,18.5,13s-0.51,0.1-0.71,0.29l-6,6 C11.4,19.68,11.4,20.32,11.79,20.71z"/> </g> </svg></button> <button class="ct15__next"><svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewbox="0 0 40 40" style="enable-background:new 0 0 40 40;" xml:space="preserve" aria-hidden="true" focusable="false" role="none" class="ct15__arrow-icon twtr-icon"> <style type="text/css"> .st0{fill-rule:evenodd;clip-rule:evenodd;} </style> <g> <path class="st0" d="M20,38c9.94,0,18-8.06,18-18S29.94,2,20,2S2,10.06,2,20S10.06,38,20,38z M20,40c11.05,0,20-8.95,20-20 S31.05,0,20,0C8.95,0,0,8.95,0,20C0,31.05,8.95,40,20,40z"/> <path d="M28.21,19.29l-6-6c-0.39-0.39-1.02-0.39-1.41,0c-0.39,0.39-0.39,1.02,0,1.41L25.09,19H12.5c-0.55,0-1,0.45-1,1s0.45,1,1,1 h12.59l-4.29,4.29c-0.39,0.39-0.39,1.02,0,1.41C20.99,26.9,21.24,27,21.5,27s0.51-0.1,0.71-0.29l6-6 C28.6,20.32,28.6,19.68,28.21,19.29z"/> </g> </svg></button> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__section--top twtr-padding__section--bottom twtr-background--gray-50 "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-9 "> <div class="ct01__wrapper "> <div class="b27-spacing twtr-component twtr-component--first"> <div class="b27 twtr-spacing--mb-800"> </div></div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="DA9G"> <h3>Planst du deine nächste große Kampagne auf Twitter?</h3> <p> </p> </div> </div> <div class="b03-button twtr-component--last twtr-component"> <div class="b03 twtr-component-space--sm " data-redirect-to-login="false" style="width:auto;"> <a class="b03__button twtr-btn twtr-btn--primary twtr-btn--size-jumbo twtr-btn-color--primary-black twtr-btn__icon--noicon twtr-scribe-clicks" href="https://web.archive.org/web/20230324021739/https://business.twitter.com/de/form/contact-us.html" rel="noopener noreferrer" target="_blank" data-twtr-scribe-section="b03-button" data-twtr-scribe-element="5YO7" data-twtr-scribe-component="kontaktiere-das-vertriebsteam" data-ga-custom-event="contact_cta" data-text="Kontaktiere das Vertriebsteam">  Kontaktiere das Vertriebsteam </a> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-3 "> <div class="ct01__wrapper "> </div> </div> </div> </div> <div class="ct01__background"> <picture> <source srcset="https://web.archive.org/web/20230324021739im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/sandbox/tear-ss.svg" media="(max-width: 600px)"/> <source srcset="https://web.archive.org/web/20230324021739im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/sandbox/tear-ss.svg" media="(min-width: 1920px)"/> <img src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="/content/dam/business-twitter/sandbox/tear-ss.svg" width="1" height="1" alt data-object-fit="cover" class="ct01__background-img lazyload"/> </picture> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__paragraph--top twtr-padding__nested--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-12 "> <div class="ct01__wrapper "> <div class="ct05-content-dropdown twtr-component-space--md twtr-component--last twtr-component twtr-component--first"> <div class="ct05 twtr-color-bg-- twtr-color-- ct05--no-bg"> <button type="button" aria-expanded="false" aria-controls="num80718265" id="num71522740" class="ct05__wrapper twtr-color-bg-- has-hover"> <div class="ct05__headline"> <h3 class="twtr-type--bold-16">Quellenangaben</h3> </div> <div class="ct05__icons twtr-type--bold-16"> <div class="ct05__icon_up"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" aria-hidden="true" focusable="false"> <path opacity="0" d="M0 0h24v24H0z"/> <path d="M20.207 14.543l-7.5-7.5c-.39-.39-1.023-.39-1.414 0l-7.5 7.5c-.39.39-.39 1.023 0 1.414.195.195.45.293.707.293s.512-.098.707-.293L12 9.164l6.793 6.793c.195.195.45.293.707.293s.512-.098.707-.293c.39-.39.39-1.023 0-1.414z"/> </svg> </div> <div class="ct05__icon_down"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" aria-hidden="true" aria-hidden="true" focusable="false"> <path opacity="0" d="M0 0h24v24H0z"/> <path d="M20.207 7.043c-.39-.39-1.023-.39-1.414 0L12 13.836 5.207 7.043c-.39-.39-1.023-.39-1.414 0s-.39 1.023 0 1.414l7.5 7.5c.195.195.45.293.707.293s.512-.098.707-.293l7.5-7.5c.39-.39.39-1.023 0-1.414z"/> </svg> </div> </div> </button> <div class="ct05__content" id="num80718265" role="region" aria-labelledby="num71522740"> <div class="ct05__content_inner"> <div class="ct01-columns twtr-component--last twtr-component twtr-component--first"> <div class="ct01 twtr-padding__paragraph--top twtr-padding__nested--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-12 "> <div class="ct01__wrapper "> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--medium " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="THZ8"> <p>1. Quelle: Circulars, Digital Audio, Other Social</p> <p>2. Quelle: Twitter Global Synergy Analysis, Nielsen, US; UK; JP; CA (Februar 2022)</p> <p>3. Quelle: Twitter Global Synergy Analysis, Nielsen, US; UK; JP; CA (Februar 2022)</p> <p> </p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </main> <div> <footer class="u02 twtr-background--gray-900"> <div class="twtr-container"> <div class="u02__wrapper"> <div class="u02__row u02__network-map"> <div class="twtr-grid u02__twtr-grid"> <div class="js-accordion u02__column"> <h4 class="u02__column__parent twtr-type--bold-14 twtr-color--gray-0 is-opaque"> <button class="u02__trigger" type="button"> Twitter Plattform <span class="u02__icon twtr-color-fill--gray-0 twtr-hidden--md twtr-hidden--lg twtr-hidden--xl"> <svg xmlns="http://www.w3.org/2000/svg" width="17" height="9.5" viewbox="0 0 17 9.5" aria-hidden="true" focusable="false" role="none" class="twtr-icon--sm"> <path d="M16.707.293c-.39-.39-1.023-.39-1.414 0L8.5 7.086 1.707.293c-.39-.39-1.023-.39-1.414 0s-.39 1.023 0 1.414l7.5 7.5c.195.195.45.293.707.293s.512-.098.707-.293l7.5-7.5c.39-.39.39-1.023 0-1.414z"/> </svg> </span> </button> </h4> <ul class="u02__column__list" role="region"> <li class="u02__link-item"> <a href="https://web.archive.org/web/20230324021739/https://twitter.com/" title="Twitter.com" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="R0WH" data-twtr-scribe-component="twitter-com"> Twitter.com </a> </li> <li class="u02__link-item"> <a href="https://web.archive.org/web/20230324021739/https://status.twitterstat.us/" title="Status" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="R0WH" data-twtr-scribe-component="status"> Status </a> </li> <li class="u02__link-item"> <a href="https://web.archive.org/web/20230324021739/https://help.twitter.com/de/resources/accessibility" title="Barrierefreiheit" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="R0WH" data-twtr-scribe-component="barrierefreiheit"> Barrierefreiheit </a> </li> <li class="u02__link-item"> <a href="https://web.archive.org/web/20230324021739/https://publish.twitter.com/" title="Tweet einbetten" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="R0WH" data-twtr-scribe-component="tweet-einbetten"> Tweet einbetten </a> </li> <li class="u02__link-item"> <a href="https://web.archive.org/web/20230324021739/https://privacy.twitter.com/de" title="Privacy Center" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="R0WH" data-twtr-scribe-component="privacy-center"> Privacy Center </a> </li> <li class="u02__link-item"> <a href="https://web.archive.org/web/20230324021739/https://transparency.twitter.com/de.html" title="Transparency Center" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="R0WH" data-twtr-scribe-component="transparency-center"> Transparency Center </a> </li> </ul> </div> <div class="js-accordion u02__column"> <h4 class="u02__column__parent twtr-type--bold-14 twtr-color--gray-0 is-opaque"> <button class="u02__trigger" type="button"> Twitter, Inc. <span class="u02__icon twtr-color-fill--gray-0 twtr-hidden--md twtr-hidden--lg twtr-hidden--xl"> <svg xmlns="http://www.w3.org/2000/svg" width="17" height="9.5" viewbox="0 0 17 9.5" aria-hidden="true" focusable="false" role="none" class="twtr-icon--sm"> <path d="M16.707.293c-.39-.39-1.023-.39-1.414 0L8.5 7.086 1.707.293c-.39-.39-1.023-.39-1.414 0s-.39 1.023 0 1.414l7.5 7.5c.195.195.45.293.707.293s.512-.098.707-.293l7.5-7.5c.39-.39.39-1.023 0-1.414z"/> </svg> </span> </button> </h4> <ul class="u02__column__list" role="region"> <li class="u02__link-item"> <a href="https://web.archive.org/web/20230324021739/https://about.twitter.com/en/who-we-are/our-company" title="Über das Unternehmen" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="R0WH" data-twtr-scribe-component="-ber-das-unternehmen"> Über das Unternehmen </a> </li> <li class="u02__link-item"> <a href="https://web.archive.org/web/20230324021739/https://about.twitter.com/en/who-we-are/twitter-for-good" title="Twitter for Good" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="R0WH" data-twtr-scribe-component="twitter-for-good"> Twitter for Good </a> </li> <li class="u02__link-item"> <a href="https://web.archive.org/web/20230324021739/https://blog.twitter.com/" title="Unternehmens-News" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="R0WH" data-twtr-scribe-component="unternehmens-news"> Unternehmens-News </a> </li> <li class="u02__link-item"> <a href="https://web.archive.org/web/20230324021739/https://about.twitter.com/en/who-we-are/brand-toolkit" title="Marken-Toolkit" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="R0WH" data-twtr-scribe-component="marken-toolkit"> Marken-Toolkit </a> </li> <li class="u02__link-item"> <a href="https://web.archive.org/web/20230324021739/https://careers.twitter.com/" title="Jobs und Praktika" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="R0WH" data-twtr-scribe-component="jobs-und-praktika"> Jobs und Praktika </a> </li> <li class="u02__link-item"> <a href="https://web.archive.org/web/20230324021739/https://investor.twitterinc.com/" title="Investoren" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="R0WH" data-twtr-scribe-component="investoren"> Investoren </a> </li> </ul> </div> <div class="js-accordion u02__column"> <h4 class="u02__column__parent twtr-type--bold-14 twtr-color--gray-0 is-opaque"> <button class="u02__trigger" type="button"> Hilfe <span class="u02__icon twtr-color-fill--gray-0 twtr-hidden--md twtr-hidden--lg twtr-hidden--xl"> <svg xmlns="http://www.w3.org/2000/svg" width="17" height="9.5" viewbox="0 0 17 9.5" aria-hidden="true" focusable="false" role="none" class="twtr-icon--sm"> <path d="M16.707.293c-.39-.39-1.023-.39-1.414 0L8.5 7.086 1.707.293c-.39-.39-1.023-.39-1.414 0s-.39 1.023 0 1.414l7.5 7.5c.195.195.45.293.707.293s.512-.098.707-.293l7.5-7.5c.39-.39.39-1.023 0-1.414z"/> </svg> </span> </button> </h4> <ul class="u02__column__list" role="region"> <li class="u02__link-item"> <a href="https://web.archive.org/web/20230324021739/https://help.twitter.com/de" title="Hilfe-Center" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="R0WH" data-twtr-scribe-component="hilfe-center"> Hilfe-Center </a> </li> <li class="u02__link-item"> <a href="https://web.archive.org/web/20230324021739/https://help.twitter.com/de/using-twitter" title="Nutzung von Twitter" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="R0WH" data-twtr-scribe-component="nutzung-von-twitter"> Nutzung von Twitter </a> </li> <li class="u02__link-item"> <a href="https://web.archive.org/web/20230324021739/https://create.twitter.com/" title=" Twitter für Gestalter*innen" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="R0WH" data-twtr-scribe-component="-twitter-f-r-gestalter-innen"> Twitter für Gestalter*innen </a> </li> <li class="u02__link-item"> <a href="https://web.archive.org/web/20230324021739/https://business.twitter.com/de/help.html" title="Ads-Hilfe-Center" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="R0WH" data-twtr-scribe-component="ads-hilfe-center"> Ads-Hilfe-Center </a> </li> <li class="u02__link-item"> <a href="https://web.archive.org/web/20230324021739/https://help.twitter.com/de/managing-your-account" title="Account-Verwaltung" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="R0WH" data-twtr-scribe-component="account-verwaltung"> Account-Verwaltung </a> </li> <li class="u02__link-item"> <a href="https://web.archive.org/web/20230324021739/https://preferencecenter.twitter.com/" title="E-Mail-Einstellungen" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="R0WH" data-twtr-scribe-component="e-mail-einstellungen"> E-Mail-Einstellungen </a> </li> <li class="u02__link-item"> <a href="https://web.archive.org/web/20230324021739/https://help.twitter.com/de/rules-and-policies" title="Regeln und Richtlinien" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="R0WH" data-twtr-scribe-component="regeln-und-richtlinien"> Regeln und Richtlinien </a> </li> <li class="u02__link-item"> <a href="https://web.archive.org/web/20230324021739/https://help.twitter.com/de/contact-us" title="Kontakt" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="R0WH" data-twtr-scribe-component="kontakt"> Kontakt </a> </li> </ul> </div> <div class="js-accordion u02__column"> <h4 class="u02__column__parent twtr-type--bold-14 twtr-color--gray-0 is-opaque"> <button class="u02__trigger" type="button"> Entwicklerressourcen <span class="u02__icon twtr-color-fill--gray-0 twtr-hidden--md twtr-hidden--lg twtr-hidden--xl"> <svg xmlns="http://www.w3.org/2000/svg" width="17" height="9.5" viewbox="0 0 17 9.5" aria-hidden="true" focusable="false" role="none" class="twtr-icon--sm"> <path d="M16.707.293c-.39-.39-1.023-.39-1.414 0L8.5 7.086 1.707.293c-.39-.39-1.023-.39-1.414 0s-.39 1.023 0 1.414l7.5 7.5c.195.195.45.293.707.293s.512-.098.707-.293l7.5-7.5c.39-.39.39-1.023 0-1.414z"/> </svg> </span> </button> </h4> <ul class="u02__column__list" role="region"> <li class="u02__link-item"> <a href="https://web.archive.org/web/20230324021739/https://developer.twitter.com/en" title="Home für Entwickler" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="R0WH" data-twtr-scribe-component="home-f-r-entwickler"> Home für Entwickler </a> </li> <li class="u02__link-item"> <a href="https://web.archive.org/web/20230324021739/https://developer.twitter.com/en/docs" title="Dokumentation" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="R0WH" data-twtr-scribe-component="dokumentation"> Dokumentation </a> </li> <li class="u02__link-item"> <a href="https://web.archive.org/web/20230324021739/https://twittercommunity.com/" title="Foren" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="R0WH" data-twtr-scribe-component="foren"> Foren </a> </li> <li class="u02__link-item"> <a href="https://web.archive.org/web/20230324021739/https://developer.twitter.com/en/community" title="Communitys" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="R0WH" data-twtr-scribe-component="communitys"> Communitys </a> </li> <li class="u02__link-item"> <a href="https://web.archive.org/web/20230324021739/https://blog.twitter.com/developer/" title="Entwickler-Blog" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="R0WH" data-twtr-scribe-component="entwickler-blog"> Entwickler-Blog </a> </li> <li class="u02__link-item"> <a href="https://web.archive.org/web/20230324021739/https://blog.twitter.com/engineering/en_us.html" title="Engineering-Blog" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="R0WH" data-twtr-scribe-component="engineering-blog"> Engineering-Blog </a> </li> <li class="u02__link-item"> <a href="https://web.archive.org/web/20230324021739/https://developer.twitter.com/en/more/developer-terms" title="Bedingungen für Entwickler" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="R0WH" data-twtr-scribe-component="bedingungen-f-r-entwickler"> Bedingungen für Entwickler </a> </li> </ul> </div> <div class="js-accordion u02__column"> <h4 class="u02__column__parent twtr-type--bold-14 twtr-color--gray-0 is-opaque"> <button class="u02__trigger" type="button"> Unternehmensressourcen <span class="u02__icon twtr-color-fill--gray-0 twtr-hidden--md twtr-hidden--lg twtr-hidden--xl"> <svg xmlns="http://www.w3.org/2000/svg" width="17" height="9.5" viewbox="0 0 17 9.5" aria-hidden="true" focusable="false" role="none" class="twtr-icon--sm"> <path d="M16.707.293c-.39-.39-1.023-.39-1.414 0L8.5 7.086 1.707.293c-.39-.39-1.023-.39-1.414 0s-.39 1.023 0 1.414l7.5 7.5c.195.195.45.293.707.293s.512-.098.707-.293l7.5-7.5c.39-.39.39-1.023 0-1.414z"/> </svg> </span> </button> </h4> <ul class="u02__column__list" role="region"> <li class="u02__link-item"> <a href="https://web.archive.org/web/20230324021739/https://business.twitter.com/de/advertising.html" title="Werben" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="R0WH" data-twtr-scribe-component="werben"> Werben </a> </li> <li class="u02__link-item"> <a href="https://web.archive.org/web/20230324021739/https://business.twitter.com/de" title="Twitter für Unternehmen" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="R0WH" data-twtr-scribe-component="twitter-f-r-unternehmen"> Twitter für Unternehmen </a> </li> <li class="u02__link-item"> <a href="https://web.archive.org/web/20230324021739/https://business.twitter.com/de/resources.html" title="Ressourcen u. Leitfäden" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="R0WH" data-twtr-scribe-component="ressourcen-u-leitf-den"> Ressourcen u. Leitfäden </a> </li> <li class="u02__link-item"> <a href="https://web.archive.org/web/20230324021739/https://marketing.twitter.com/de" title="Twitter für Marketer" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="R0WH" data-twtr-scribe-component="twitter-f-r-marketer"> Twitter für Marketer </a> </li> <li class="u02__link-item"> <a href="https://web.archive.org/web/20230324021739/https://marketing.twitter.com/de/insights" title="Marketing-Insights" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="R0WH" data-twtr-scribe-component="marketing-insights"> Marketing-Insights </a> </li> <li class="u02__link-item"> <a href="https://web.archive.org/web/20230324021739/https://marketing.twitter.com/de/success-stories" title="Markeninspiration" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="R0WH" data-twtr-scribe-component="markeninspiration"> Markeninspiration </a> </li> <li class="u02__link-item"> <a href="https://web.archive.org/web/20230324021739/https://www.twitterflightschool.com/sl/382652bc" title="Twitter Flight School" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="R0WH" data-twtr-scribe-component="twitter-flight-school"> Twitter Flight School </a> </li> </ul> </div> </div> </div> <div class="u02__row u02__legal"> <div class="twtr-grid u02__twtr-grid u02__bottom-container"> <div class="u02__column u02__column--bottom"> <span class="u02__column-footnote twtr-type--roman-14 twtr-color--gray-0 is-opaque"> © 2023 Twitter, Inc. </span> </div> <div class="u02__column u02__column--bottom"> <a href="https://web.archive.org/web/20230324021739/https://help.twitter.com/de/rules-and-policies/twitter-cookies" title="Cookies" target="_blank" class="u02__column-footnote u02__meta-links twtr-type--roman-14 twtr-color--gray-0 is-opaque has-hover twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="R0WH" data-twtr-scribe-component="cookies"> Cookies </a> </div> <div class="u02__column u02__column--bottom"> <a href="https://web.archive.org/web/20230324021739/https://twitter.com/privacy" title="Datenschutz" target="_blank" class="u02__column-footnote u02__meta-links twtr-type--roman-14 twtr-color--gray-0 is-opaque has-hover twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="R0WH" data-twtr-scribe-component="datenschutz"> Datenschutz </a> </div> <div class="u02__column u02__column--bottom"> <a href="https://web.archive.org/web/20230324021739/https://twitter.com/tos" title="Allgemeine Geschäftsbedingungen" target="_blank" class="u02__column-footnote u02__meta-links twtr-type--roman-14 twtr-color--gray-0 is-opaque has-hover twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="R0WH" data-twtr-scribe-component="allgemeine-gesch-ftsbedingungen"> Allgemeine Geschäftsbedingungen </a> </div> <div class="u02__column u02__column--bottom"> <div class="u03"> <a class="u03__current-region js-open twtr-type--roman-14 twtr-color--white-neutral is-opaque has-hover" href="/web/20230324021739/https://business.twitter.com/de/resources/agency.html"> Deutsch <svg xmlns="http://www.w3.org/2000/svg" width="17" height="9.5" viewbox="0 0 17 9.5" aria-hidden="true" focusable="false" role="none" class="twtr-icon--sm twtr-color-fill--white-neutral has-hover"> <path d="M16.707.293c-.39-.39-1.023-.39-1.414 0L8.5 7.086 1.707.293c-.39-.39-1.023-.39-1.414 0s-.39 1.023 0 1.414l7.5 7.5c.195.195.45.293.707.293s.512-.098.707-.293l7.5-7.5c.39-.39.39-1.023 0-1.414z"/> </svg> </a> <div class="u03__modal twtr-color-bg--blue-extra-dark" role="dialog" aria-label="Select language" aria-modal="true"> <button type="button" class="u03__close-button js-close" aria-label="close"> <span class="twtr-hidden--xs twtr-hidden--sm"><svg xmlns="http://www.w3.org/2000/svg" width="46" height="72" viewbox="0 0 46 72" aria-hidden="true" focusable="false" role="none" class="twtr-icon--lg twtr-color-fill--white-neutral has-hover"> <path d="M27.243 36l14.879-14.879a2.998 2.998 0 0 0 0-4.242 2.998 2.998 0 0 0-4.242 0L23 31.758 8.122 16.879a2.998 2.998 0 0 0-4.242 0 2.998 2.998 0 0 0 0 4.242L18.758 36 3.879 50.879A2.998 2.998 0 0 0 6.001 56a2.99 2.99 0 0 0 2.121-.879L23 40.242l14.879 14.879A2.991 2.991 0 0 0 40 56a2.998 2.998 0 0 0 2.121-5.121L27.243 36z"/> </svg></span> <span class="twtr-hidden--md twtr-hidden--lg twtr-hidden--xl"><svg xmlns="http://www.w3.org/2000/svg" width="46" height="72" viewbox="0 0 46 72" aria-hidden="true" focusable="false" role="none" class="twtr-icon--lg twtr-color-fill--white-neutral has-hover"> <path d="M27.243 36l14.879-14.879a2.998 2.998 0 0 0 0-4.242 2.998 2.998 0 0 0-4.242 0L23 31.758 8.122 16.879a2.998 2.998 0 0 0-4.242 0 2.998 2.998 0 0 0 0 4.242L18.758 36 3.879 50.879A2.998 2.998 0 0 0 6.001 56a2.99 2.99 0 0 0 2.121-.879L23 40.242l14.879 14.879A2.991 2.991 0 0 0 40 56a2.998 2.998 0 0 0 2.121-5.121L27.243 36z"/> </svg></span> </button> <a href="/web/20230324021739/https://business.twitter.com/de.html" class="u03__brand"> <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" aria-hidden="true" focusable="false" role="none" class="u03__brand-icon twtr-icon--base twtr-color-fill--white-neutral"> <path opacity="0" d="M0 0h24v24H0z"/> <path d="M23.643 4.937c-.835.37-1.732.62-2.675.733.962-.576 1.7-1.49 2.048-2.578-.9.534-1.897.922-2.958 1.13-.85-.904-2.06-1.47-3.4-1.47-2.572 0-4.658 2.086-4.658 4.66 0 .364.042.718.12 1.06-3.873-.195-7.304-2.05-9.602-4.868-.4.69-.63 1.49-.63 2.342 0 1.616.823 3.043 2.072 3.878-.764-.025-1.482-.234-2.11-.583v.06c0 2.257 1.605 4.14 3.737 4.568-.392.106-.803.162-1.227.162-.3 0-.593-.028-.877-.082.593 1.85 2.313 3.198 4.352 3.234-1.595 1.25-3.604 1.995-5.786 1.995-.376 0-.747-.022-1.112-.065 2.062 1.323 4.51 2.093 7.14 2.093 8.57 0 13.255-7.098 13.255-13.254 0-.2-.005-.402-.014-.602.91-.658 1.7-1.477 2.323-2.41z"/> </svg> <span class="u03__site-name twtr-type--bold-16 twtr-color--white-neutral">Unternehmen</span> </a> <div class="u03__region-list-container"> <div class="twtr-container"> <ul class="u03__region-list twtr-grid" data-choose-text="Region auswählen" data-back-text="Zurück"> <li class="u03__region-list-item twtr-col-md-4"> <a href="/web/20230324021739/https://business.twitter.com/en/resources/agency.html" class="twtr-color--white-neutral twtr-type--bold-24 has-hover"> English </a> </li> <li class="u03__region-list-item twtr-col-md-4"> <a href="/web/20230324021739/https://business.twitter.com/de/resources/agency.html" class="twtr-color--blue-light twtr-type--bold-24 has-hover"> Deutsch </a> </li> <li class="u03__region-list-item twtr-col-md-4"> <a href="/web/20230324021739/https://business.twitter.com/es/resources/agency.html" class="twtr-color--white-neutral twtr-type--bold-24 has-hover"> Español </a> </li> <li class="u03__region-list-item twtr-col-md-4"> <a href="/web/20230324021739/https://business.twitter.com/fr/resources/agency.html" class="twtr-color--white-neutral twtr-type--bold-24 has-hover"> Français </a> </li> <li class="u03__region-list-item twtr-col-md-4"> <a href="/web/20230324021739/https://business.twitter.com/pt/resources/agency.html" class="twtr-color--white-neutral twtr-type--bold-24 has-hover"> Português </a> </li> <li class="u03__region-list-item twtr-col-md-4"> <a href="/web/20230324021739/https://business.twitter.com/ja/resources/agency.html" class="twtr-color--white-neutral twtr-type--bold-24 has-hover"> 日本語 </a> </li> <li class="u03__region-list-item twtr-col-md-4"> <a href="/web/20230324021739/https://business.twitter.com/ar/resources/agency.html" class="twtr-color--white-neutral twtr-type--bold-24 has-hover"> العربية </a> </li> <li class="u03__region-list-item twtr-col-md-4"> <a href="/web/20230324021739/https://business.twitter.com/nl.html" class="twtr-color--white-neutral twtr-type--bold-24 has-hover"> </a> </li> <li class="u03__region-list-item twtr-col-md-4"> <a href="/web/20230324021739/https://business.twitter.com/zh-cn/resources/agency.html" class="twtr-color--white-neutral twtr-type--bold-24 has-hover"> 简体中文 </a> </li> <li class="u03__region-list-item twtr-col-md-4"> <a href="/web/20230324021739/https://business.twitter.com/id.html" class="twtr-color--white-neutral twtr-type--bold-24 has-hover"> </a> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </footer> </div> <div id="page-props" data-privacy-config="advanced" data-page-title="Materialien für Agenturen" data-page-path="/content/business-twitter/de/resources/agency" data-exclude-refs="{"ref_paths":["ads.twitter.com/login"],"ref_codes":["web-btc-ao-gbl-homepage","web-btc-ao-gbl-gettingstartedtwads"]}"> </div> <script type="text/javascript" src="https://web.archive.org/web/20230324021739js_/https://platform.twitter.com/widgets.js"></script> <script type="text/javascript" src="https://web.archive.org/web/20230324021739js_/https://cdn.cms-twdigitalassets.com/etc/designs/business2-twitter/public/js/core.js.twhash.a.f.ba83a8e6669e329c7d21b4c0b22e979a.js"></script> <script type="text/javascript" src="https://web.archive.org/web/20230324021739js_/https://cdn.cms-twdigitalassets.com/etc/designs/business2-twitter/public/js/project.js.twhash.a.f.2423134f8416d4f855d46790313f89d6.js"></script> <script type="text/javascript" src="https://web.archive.org/web/20230324021739js_/https://cdn.cms-twdigitalassets.com/etc/designs/business2-twitter/public/js/languages.js.twhash.a.f.fb1c01199f340f8fde1ec50a6818b688.js"></script> <div id="u12" class="u12-data-protection-notice"> <div class="u12-data-protection-notice__item u12-data-protection-notice__item--a"> <div class="js-eu-countries-list" data-eu-countries-list="[AT,BE,BG,CY,CZ,DK,EE,FI,FR,DE,EL,HU,IE,IT,LV,LT,LU,MT,NL,PL,PT,RO,SK,SI,ES,SE,UK,IS,NO,LI,CH]"></div> <div class="u12a-eu-cookie-notice js-eu-cookie-notice" id="u12a" data-cname="eu_cn"> <div class="u12a-eu-cookie-notice__item u12-data-protection-notice__notice"> <div class="u12a-eu-cookie-notice__content"> <div class="u12a-eu-cookie-notice__copy"> <p class="mtc-font twtr-font js-cookie-copy"> Indem du dich registrierst, erklärst du dich mit unserer <a href="https://web.archive.org/web/20230324021739/https://help.twitter.com/de/rules-and-policies/twitter-cookies" target="_blank">Nutzung von Cookies</a> einverstanden. Wir nutzen Cookies z.B. für Statistiken, Personalisierung und Werbeanzeigen. </p> </div> <div class="u12a-eu-cookie-notice__choice"> <ul class="u12a-eu-cookie-notice__choice-list"> <li><button class="u12a-eu-cookie-notice__button is-blue u12a-eu-cookie-notice__button--accept mtc-font twtr-font js-accept">OK</button></li> </ul> </div> </div> </div> </div> </div> <div class="u12-data-protection-notice__item u12-data-protection-notice__item--b is-hidden"> <div class="u12b-opt-in" id="u12b" data-cname="btc_opt_in"> <div class="u12b-opt-in__item u12-data-protection-notice__notice"> <div class="u12b-opt-in__content"> <div class="u12b-opt-in__copy"> <p class="mtc-font twtr-font"> Bei dem Besuch dieser Seite und bestimmter anderer Twitter-Websites werden Drittanbieter-Cookies in deinem Browser platziert und gelesen, die für nicht die Funktion beeinflussende Zwecke, wie das Anzeigen-Targeting, verwendet werden. Über diese Cookies können <u><a href="https://web.archive.org/web/20230324021739/https://policies.google.com/privacy?hl=de">Google</a></u>, <u><a href="https://web.archive.org/web/20230324021739/https://www.linkedin.com/legal/privacy-policy">LinkedIn</a></u>, <u><a href="https://web.archive.org/web/20230324021739/https://www.newscred.com/privacypolicy/">NewsCred</a></u> und <u><a href="https://web.archive.org/web/20230324021739/http://www.so-netmedia.jp/privacypolicy/" target="_blank">Logicad</a></u> für ihre eigenen Zwecke persönliche Daten über dich erfassen. <u><a href="https://web.archive.org/web/20230324021739/https://help.twitter.com/de/rules-and-policies/twitter-cookies">Erfahre mehr darüber</a></u>.<br>    <br> </p> </div> <div class="u12b-opt-in__choice twtr-scribe-clicks-within"> <ul class="u12b-opt-in__choice-list"> <li> <button class="u12b-opt-in__button is-blue u12b-opt-in__button--accept mtc-font twtr-font js-accept twtr-scribe-clicks" data-twtr-scribe-section="u12-data-protection-notice" data-twtr-scribe-element="860R" data-twtr-scribe-component="data-protection-notice"> Akzeptieren </button> </li> <li> <button class="u12b-opt-in__button is-naked u12b-opt-in__button--decline mtc-font twtr-font js-decline twtr-scribe-clicks" data-twtr-scribe-section="u12-data-protection-notice" data-twtr-scribe-element="860R" data-twtr-scribe-component="data-protection-notice"> Ablehnen </button> </li> </ul> </div> </div> </div> </div> </div> </div> <link rel="stylesheet" href="https://web.archive.org/web/20230324021739cs_/https://cdn.cms-twdigitalassets.com/etc/designs/common-twitter/clientlib-u12-data-protection-notice.min.twhash.a.cl.e5f41c96ebe26adc278fe501d69fdebf.css" type="text/css"> <script src="https://web.archive.org/web/20230324021739js_/https://cdn.cms-twdigitalassets.com/etc/designs/common-twitter/clientlib-promise-polyfill.min.twhash.a.cl.678c3c47bfcf62393184734a7204fcdf.js"></script> <script src="https://web.archive.org/web/20230324021739js_/https://cdn.cms-twdigitalassets.com/etc/designs/common-twitter/clientlib-twtr-profile-adapter.min.twhash.a.cl.2f6a2e41ae41c33aba9f8a7dcf876eb6.js"></script> <script src="https://web.archive.org/web/20230324021739js_/https://cdn.cms-twdigitalassets.com/etc/designs/common-twitter/clientlib-u12-data-protection-notice.min.twhash.a.cl.dd36791d0d028510f49c89c6d8b44746.js"></script> <script src="https://web.archive.org/web/20230324021739js_/https://cdn.cms-twdigitalassets.com/etc/designs/boilerplate-twitter/clientlibs-refsource.min.twhash.a.cl.7130200325ea3a5900605ca508f725b9.js"></script> </div> </body> </html>

CINXE.COM

Materialien für Agenturen