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LinkedIn Conversion Tracking | Marketing Solutions Help
<!DOCTYPE html> <html lang="en" data-ui-framework="glimmer" data-presentation-type="FULL_PAGE" class="theme--artdeco"> <head> <title>LinkedIn Conversion Tracking | Marketing Solutions Help</title> <meta name="apple-mobile-web-app-capable" content="yes"> <meta name="apple-mobile-web-app-status-bar-style" content="default"> <meta name="viewport" content="width=device-width, initial-scale=1"> <meta name="description" content="LinkedIn Conversion Tracking"> <meta name="locale" content="en_US"> <meta name="robots" content="index,follow"> <meta name="og:title" content="LinkedIn Conversion Tracking | Marketing Solutions Help"> <meta name="og:site_name" content="Marketing Solutions Help"> <meta name="og:description" content="LinkedIn Conversion Tracking"> <meta name="og:url" content="https://www.linkedin.com/help/lms/answer/a420536"> <meta name="pageKey" content="hc_search_entity"> <meta name="asset-url" id="artdeco/static/images/icons.svg" content="https://static.licdn.com/sc/h/6sz1e821vgereyxaakx87tt4z"> <meta name="helpcenter:bootstrap" content="{"cdnUrl":"https://static.licdn.com","application":{"name":"helpcenter-frontend","instance":"i001","version":"0.5.5242","multiproductName":"helpcenter"},"availableHelpCenters":[{"urn":"urn:li:helpCenterInstance:linkedin","longLabel":"LinkedIn Help","shortLabel":"LinkedIn"},{"urn":"urn:li:helpCenterInstance:billing","longLabel":"Corporate Billing Help","shortLabel":"Corporate Billing"},{"urn":"urn:li:helpCenterInstance:learning","longLabel":"Learning Help","shortLabel":"Learning"},{"urn":"urn:li:helpCenterInstance:lms","longLabel":"Marketing Solutions Help","shortLabel":"Marketing Solutions"},{"urn":"urn:li:helpCenterInstance:recruiter","longLabel":"Recruiter Help","shortLabel":"Recruiter"},{"urn":"urn:li:helpCenterInstance:sales-navigator","longLabel":"Sales Navigator Help","shortLabel":"Sales Navigator"},{"urn":"urn:li:helpCenterInstance:talent-insights","longLabel":"Talent Insights Help","shortLabel":"Talent Insights"}],"globalAlerts":[],"helpCenterInstance":"urn:li:helpCenterInstance:lms","lixResults":[],"locale":"en_US","pageKey":"hc_search_entity","presentationType":"FULL_PAGE","uiTheme":"ART_DECO","uiDesignSystem":"hue-infra","siteSearch":{},"contactChannels":{"contactUs":{"href":"https://www.linkedin.com/help/lms/ask"},"shouldHideStartChatEntrypointInFooter":true},"allowOpenChatWithQueryParam":false,"shouldEnableClickToCall":false}"> <meta name="helpcenter:clientdata" content="{"helpCenterArticleUrn":"urn:li:helpCenterArticle:(420536,LITHOGRAPH)"}"> <meta name="helpcenter:tracking-id" content="ZpOZ+I1HR1umccO3K7lZcA=="> <link rel="canonical" href="https://www.linkedin.com/help/lms/answer/a420536"> <!----> <link rel="icon" href="https://static.licdn.com/scds/common/u/images/logos/favicons/v1/favicon.ico"> <script>(function(){function a(){var a,b;var c=new Promise(function(c,d){a=c,b=d});return c.resolve=a,c.reject=b,c}window.helpcenter=a()})();</script> <script src="https://static.licdn.com/sc/h/8hfbuq1ftcvnnx4dd5067pi0t" async defer type="text/javascript"></script> <script src="https://static.licdn.com/sc/h/5bql963fpqe0icl2kk8ml84wi" defer type="text/javascript"></script> <script src="https://static.licdn.com/sc/h/bjdhxfg71fle28sjlpbpul3m8" defer type="text/javascript"></script> <script src="https://static.licdn.com/sc/h/e3ujvk53a4sug96dd6amn4yur" defer type="text/javascript"></script> <!----> <!----> <script src="https://static.licdn.com/sc/h/7gj84cskzeajckg58sq3j5oby" defer type="text/javascript"></script> <link rel="stylesheet" href="https://static.licdn.com/sc/h/5xeufzc2c97mapmyf53p7pzb4"> <link rel="stylesheet" href="https://static.licdn.com/sc/h/axlgil7gtc4n76t2f2r0ojrbw"> <script src="https://static.licdn.com/sc/h/1leys5ukigdori94q80ue066t" defer type="text/javascript"></script> <link rel="stylesheet" href="https://static.licdn.com/sc/h/cac1afnv6a207jsp703gom9fe"> </head> <body dir="ltr" class="base-page hue-web-theme--classic hue-web-color-scheme--light" data-test-id="base-page-body" data-in-hueify-scope="true"> <header class="global-header" data-test-id="global-header"> <div class="placeholder " id="system-message-outlet" data-inert-toggle-target="me-menu-inert-toggle-target" data-test-id="system-message-outlet"> </div> <!----> <div class="page-width-content"> <div class="accessibility-menu" data-test-selector="accessibility-menu" data-inert-toggle-target="me-menu-inert-toggle-target"> <div class="visually-hidden" aria-live="polite"> <p class="mobile-view-on-desktop">Attention screen reader users, you are in a mobile optimized view and content may not appear where you expect it to be. 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href="https://www.linkedin.com/checkpoint/lg/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fhelp%2Flms%2Fanswer%2Fa420536" data-test-id="sign-in-button">Sign in</a> </nav> </div> </header> <main role="main" tabindex="-1" id="a11y-main" class="layout layout--one-column" aria-label="Help content" data-inert-toggle-target="me-menu-inert-toggle-target"> <div class="article-details-page"> <div class="hue-page-heading" data-test-selector="heading-container"> <div class="page-width-content"> <h2 class="hue-page-heading__title hue-default-color t-24 t-bold" data-test-selector="heading-title"> LinkedIn Conversion Tracking </h2> <span class="hue-default-secondary-color t-14" data-test-selector="relativeTime-container"> Last updated: 2 months ago </span> </div> </div> <div class="page-width-content article-details-content"> <div class="article-details-content__main"> <article data-test-selector="article" data-article-source="urn:li:helpCenterArticle:(420536,LITHOGRAPH)"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>With LinkedIn Conversion Tracking, you can share your important customer actions with LinkedIn to better understand how your ads helped drive conversions. There are three main types of conversions for Conversion Tracking: </p><ul><li>Insight Tag conversions </li><li>Conversions API </li><li>CSV conversions</li></ul> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>You can send multiple types of conversions together to provide the most comprehensive and accurate picture of the full customer journey.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>About conversions</h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Conversions are actions a potential or existing customer takes that are valuable to your business, such as submitting leads, downloading content, signing up for a free trial, and making purchases. They include Insight Tag, Conversions API, and CSV conversions. You can create specific conversions and add these to your LinkedIn campaigns, which will measure the impact of advertising on LinkedIn.</p> </div> <div class="article-content-callout article-content-callout__background--warning" data-test-selector="callout-container"> <div> <h3 class="t-16 article-content-callout__headline" data-test-selector="callout-headline"> Important to know </h3> <div class="article-content-callout__text-rich-description t-14 article-content-callout__text-rich-description--hue" data-test-selector="callout-rich-description"> <p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p>To protect member privacy, some conversions may be measured using predictive AI models or on-device attribution with differential privacy.<p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p> </div> </div> <!----> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>We don't link conversion data from third parties to individual member account's iOS app activity data. </p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Insight Tag conversions</h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>You can use Insight Tag conversions, also known as online conversions, to track conversions that happen on your website. For example, a member clicks on an ad that leads to your website and then fills out a form for a demo request. Insight Tag conversions in Campaign Manager include conversions based on the Insight Tag and conversions based on an image pixel.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>When using a conversion based on the Insight Tag, keep in mind: </p><ul><li>They require a lightweight JavaScript code that will need to be added to pages of your website. It only takes a few minutes to set up and requires no maintenance once in place. Once your Insight Tag is installed, you can use it for all your campaigns. </li><li>These conversions rely on cookie-based tracking. You can maximize the reliability of your tracking by sending the same signals through multiple methods, such as the Insight Tag and Conversions API.</li></ul> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>If you added the Insight Tag to your website before June 2021, we recommend you update the tag on your website to track events using the Insight Tag. Access your Insight Tag in Campaign Manager to view the updated code.</p> </div> <div class="article-content-callout article-content-callout__background--warning" data-test-selector="callout-container"> <div> <h3 class="t-16 article-content-callout__headline" data-test-selector="callout-headline"> Important to know </h3> <div class="article-content-callout__text-rich-description t-14 article-content-callout__text-rich-description--hue" data-test-selector="callout-rich-description"> <p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p>Consistent with our <a rel="" href="https://www.linkedin.com/legal/sas-terms" target="_blank">terms</a>, the Insight Tag should not be installed on web pages that collect or contain Sensitive Data. This can include pages offering specific health-related or financial services or products to consumers. <p></p><p></p> <p></p><p></p>For example, depending on the content of the pages, the Insight Tag may be included on a generic homepage for a pharmacy or a bank, or business-to-business pages directed only to organizations and financial or healthcare professionals, but should not be included on consumer pages for certain types of medications or pages where users manage their financial accounts and transactions or medical appointments, since it could lead to the inadvertent collection and sharing of sensitive information regarding the health or finances of individuals who visited that page. <p></p><p></p> <p></p><p></p>This does not constitute legal advice. Please consult with your webmaster and legal counsel to determine which pages may or may not collect sensitive data. <p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p> </div> </div> <!----> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>When setting up conversion tracking, you can choose how to define your conversions. How you define your conversion will depend on your website and the type of conversion you’d like to track. </p> </div> <div class="article-content-callout article-content-callout__background--note" data-test-selector="callout-container"> <div> <h3 class="t-16 article-content-callout__headline" data-test-selector="callout-headline"> Here's a tip </h3> <div class="article-content-callout__text-rich-description t-14 article-content-callout__text-rich-description--hue" data-test-selector="callout-rich-description"> <p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p>We recommend creating conversions based on the Insight Tag and enabling enhanced Conversion Tracking to avoid a loss in reported conversions. Conversions based on the Insight Tag, such as page load or event, enable both first- and third-party cookies. Event-specific image pixel conversions only enable third-party cookies.<p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p> </div> </div> <!----> </div> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text-table" data-test-selector="preRenderedMarkup-container"> <table class="artdeco-table--striped"> <thead class="artdeco-table-header"> <tr class="artdeco-table-row"> <th class="artdeco-table-header">Conversion Tracking method</th> <th class="artdeco-table-header">Insight Tag required</th> <th class="artdeco-table-header">Description</th> </tr> </thead> <tbody> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Website Actions</td> <td class="artdeco-table-cell">Required</td> <td class="artdeco-table-cell"> <p>Website Actions automatically collects and tags all the actions potential buyers perform on your website, like button clicks, page visits, or form submissions, without requiring additional setup or coding.</p> </td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Manual conversions setup: Page load (sitewide tracking)</td> <td class="artdeco-table-cell">Required</td> <td class="artdeco-table-cell">Page load conversions are counted when LinkedIn member accounts visit pages on your website. Define which page conversions are counted from by setting URL parameters.</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Manual conversions setup: Event specific</td> <td class="artdeco-table-cell">Required</td> <td class="artdeco-table-cell">Event-specific conversions are counted when LinkedIn member accounts take an action on your website. Add an event-specific code to a link or button on your website to define which actions conversions are counted for. </td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Manual conversions setup: Image pixel</td> <td class="artdeco-table-cell">Not required (image pixel)</td> <td class="artdeco-table-cell">Image pixel (event-specific tracking) conversions are counted when LinkedIn member accounts take an action on your website. You'll need to install an event-specific image pixel that loads when the conversion action is taken.</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Tag manager</td> <td class="artdeco-table-cell">Required</td> <td class="artdeco-table-cell">Choose this option if you’re using a tag manager to implement your Insight Tag and track conversions. The LinkedIn Insight Tag is currently supported by Google, Adobe, Tealium, Ensighten, and Floodlight.</td> </tr> </tbody> </table> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Conversions API or CSV conversions</h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Conversions API conversions are connected to LinkedIn from a server or partner platform. CSV conversions are manually uploaded into Campaign Manager using our <strong><a rel="" href="https://content.linkedin.com/content/dam/help/en-us/lms/offline_conversions_template.csv" target="_blank">CSV template</a></strong>. These conversions can take place anywhere, both online (on your website) or offline (on a phone call, in-store, or at a live event). They don’t rely on cookie-based tracking, so they can help minimize signal loss.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Some things to consider when deciding to connect your external data or manually uploading a CSV file:</p> </div> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text-table" data-test-selector="preRenderedMarkup-container"> <table class="artdeco-table--striped"> <tbody> <tr class="artdeco-table-row"> <td class="artdeco-table-cell"><strong>API integration</strong></td> <td class="artdeco-table-cell"><strong>Manual upload (using CSV file)</strong></td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Sends data continuously and automatically, making this a good choice when data freshness is critical.</td> <td class="artdeco-table-cell">Requires regular, manual updating. Once you’ve uploaded your file, it can take between 24 and 48 hours (or on occasion, longer) for the data to be available. For best results, we recommend updating your information daily to weekly.</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell"> <p>Ideal for larger volumes of conversions that need to be sent at high frequency.</p> </td> <td class="artdeco-table-cell">Better for lower volumes of conversions that need to be sent less frequently.</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell"> <p>Partner integrations are typically a one-time set up with limited technical lift from your team, making it easier to get started.</p> <p>You can also build a direct API integration with Conversions API. Building to the API requires developer resources and ongoing maintenance. </p> </td> <td class="artdeco-table-cell">No partner or coding required, but your team will need to regularly upload new data.</td> </tr> </tbody> </table> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Learn more about Insight Tag conversions</strong></p><ul><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a423304" target="_self">Enable first-party cookies on a LinkedIn Insight Tag</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a415868" target="_self">Access your LinkedIn Insight Tag in Campaign Manager</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a425606" target="_blank">Set up Conversion Tracking for Insight Tag conversions in Campaign Manager</a> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a546228" target="_blank">Using modeled conversions to measure conversions for LinkedIn Ads</a> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a543469" target="_blank">On-device Conversion Tracking for LinkedIn Ads</a> </li><li><a rel="" href="https://learn.microsoft.com/en-us/linkedin/marketing/integrations/conversions/deduplication" target="_self">Conversions deduplication</a> in the Microsoft Help Center</li></ul> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Learn more about Conversions API and CSV conversions</strong> </p><ul><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a1655394" target="_self">LinkedIn Conversions API </a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a794643" target="_blank">Offline conversions partners</a> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a796520" target="_blank">Manually upload conversions data CSV file to Campaign Manager</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a530615" target="_blank">Conversions data manual upload template requirements</a></li></ul> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Learn more about Conversion Tracking</strong> </p><ul><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a528686" target="_blank">Conversion Tracking event types on LinkedIn</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a420533" target="_blank">LinkedIn Conversion Tracking FAQs</a> </li></ul> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Learn more about LinkedIn’s privacy policies </strong> </p><ul><li><a rel="" href="https://www.linkedin.com/legal/cookie-policy" target="_blank">Cookie Policy</a> </li><li><a rel="" href="https://www.linkedin.com/legal/privacy-policy" target="_blank">LinkedIn Privacy Policy</a> </li><li><a rel="" href="https://www.linkedin.com/legal/sas-terms#additional-terms-for-optional-conversion-tracking" target="_blank">LinkedIn Ads Agreement</a> </li><li><a rel="" href="https://www.linkedin.com/legal/l/dpa" target="_blank">LinkedIn Data Processing Agreement</a> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/4448" target="_blank">Commonly Viewed Agreements, Guidelines, Policies, Terms and Conditions</a></li></ul> </div> </article> <section class="people-also-viewed"> <h3 class="people-also-viewed__header t-bold t-black t-20">People also viewed</h3> <ul class="people-also-viewed__article-list"> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-gxwuv" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Set up Conversion Tracking for Insight Tag conversions </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-gxwuv" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>You can use Insight Tag conversions, also known as online conversions, to track conversions that happen on your website. For example, a member account clicks on an ad that leads to your website and then fills out a form for a demo request. Insight Tag conversions in Campaign Manager include conversions based on the Insight Tag and conversions based on an image pixel.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Prerequisites</h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Before you set up Insight Tag conversions, decide the conversion tracking method you’d like to use:</p> </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a425606?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Set up Conversion Tracking for Insight Tag conversions”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-eq0p7" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> LinkedIn Conversion Tracking FAQs </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-eq0p7" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>LinkedIn Conversion Tracking gathers insights into conversions of your LinkedIn Ads campaigns, giving you the ability to measure the impact of your ads.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Related tasks</strong></p><ul><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a425606" target="_self">Set up Conversion Tracking for Insight Tag conversions</a><br> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a420433" target="_blank">Get started with LinkedIn website retargeting</a></li></ul> </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a420533?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “LinkedIn Conversion Tracking FAQs”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-kkmj3" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> LinkedIn Insight Tag FAQs </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-kkmj3" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>The LinkedIn Insight Tag is a piece of lightweight JavaScript code that you can add to your website to enable in-depth campaign reporting and unlock professional insights about your audiences. You can use the LinkedIn Insight Tag to track conversions, retarget website visitors, and learn aggregate insights about categories of members interacting with your ads.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Related tasks</strong></p><ul><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a418880" target="_self">Add the LinkedIn Insight Tag to your website</a><br> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a415868" target="_self">Manage your LinkedIn Insight Tag in Campaign Manager</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a425606" target="_self">Set up Conversion Tracking for Insight Tag conversions</a><br> </li></ul> </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a427660?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “LinkedIn Insight Tag FAQs”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-7hlpn" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Use event-specific conversion tracking with Google Tag Manager </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-7hlpn" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>You can use tag management systems, like Google Tag Manager, to manage multiple tags added on your website in one place for conversion tracking.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>When you use Google Tag Manager, you'll need to:</p> </div> <ul class="article-content__unordered-list" data-test-selector="unorderedList-container"> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Choose event-specific conversions when setting up your conversions. Event-specific conversions help you track actions taken on your website after your ad has been displayed.</p> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Access your Insight Tag conversion ID and partner ID from your LinkedIn Ads account.</p> </div> </div> </li> </ul> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a417886?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Use event-specific conversion tracking with Google Tag Manager”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-rlqvn" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Understanding campaign settings in Campaign Manager </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-rlqvn" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>When you create a Classic campaign, you’ll choose from settings to determine who your ad is displayed to, where your ad is displayed, how much your campaign spends, and when your campaign runs. Optionally, you can also add tracking such as conversion tracking or URL tracking parameters.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>The first step when you select your campaign settings is to choose a marketing objective. An objective is the goal you’d like to achieve with your campaign. Campaigns are optimized for delivery to people most likely to take the action you want based on the objective you select. Each objective offers ad formats and bidding strategies that align with the goals of that objective.</p> </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a423332?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Understanding campaign settings in Campaign Manager”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> </ul> </section> <!----> <div class="placeholder " id="helpfulness-rating"> </div> </div> <div class="article-details-content__delimiter"></div> <aside class="article-details-content__aside"> <div class="article-details-content__tags"> <h3 id="tagged-header" class="hue-web__header--aside t-bold t-16" data-test-selector="topicTags-header"> Tagged in </h3> <ul class="pill-list article-page-pill-list hue-artdeco-pill" data-test-selector="topicTags-container"> <li class="pill-list__item" id="topic-link-a139069" data-test-selector="topicTags-list-item"> <a class="pill basePadding label" href="/help/lms/topic/a139069" data-test-selector="topic-tag-link" aria-describedby="tagged-header"> <span data-test-selector="topicTags-title-a139069"> LinkedIn Insight Tag </span> </a> </li> <li class="pill-list__item" id="topic-link-a136050" data-test-selector="topicTags-list-item"> <a class="pill basePadding label" href="/help/lms/topic/a136050" data-test-selector="topic-tag-link" aria-describedby="tagged-header"> <span data-test-selector="topicTags-title-a136050"> Conversion Tracking </span> </a> </li> </ul> </div> <div class="related-articles"> <h3 id="related-articles" class="related-articles__header t-bold t-16" data-test-selector="relatedArticles-header"> Related articles </h3> <ul class="related-articles__list" data-test-selector="relatedArticles-container"> <li class="related-articles__list-item t-14" id="article-link-a530615" data-test-selector="relatedArticles-list-item"> <a href="/help/lms/answer/a530615" class="related-articles__link" data-test-selector="related-article-link" aria-describedby="related-articles"> <li-icon class="related-articles__icon" color size="small" type="document-icon"></li-icon> <span data-test-selector="relatedArticles-title-a530615"> CSV conversions template requirements </span> </a> </li> <li class="related-articles__list-item t-14" id="article-link-a5538676" data-test-selector="relatedArticles-list-item"> <a href="/help/lms/answer/a5538676" class="related-articles__link" data-test-selector="related-article-link" aria-describedby="related-articles"> <li-icon class="related-articles__icon" color size="small" type="document-icon"></li-icon> <span data-test-selector="relatedArticles-title-a5538676"> Conversions API best practices </span> </a> </li> <li class="related-articles__list-item t-14" id="article-link-a1716039" data-test-selector="relatedArticles-list-item"> <a href="/help/lms/answer/a1716039" class="related-articles__link" data-test-selector="related-article-link" aria-describedby="related-articles"> <li-icon class="related-articles__icon" color size="small" type="document-icon"></li-icon> <span data-test-selector="relatedArticles-title-a1716039"> Create a conversion with a CSV file manual upload </span> </a> </li> </ul> </div> <!----><!----> </aside> </div> <!----> </div> </main> <div class="placeholder " id="toasts__wormhole" data-inert-toggle-target="me-menu-inert-toggle-target"> </div> <footer class="global-footer" data-inert-toggle-target="me-menu-inert-toggle-target" data-component-selector="global-footer" data-test-id="global-footer" role="contentinfo"> <div class="global-footer__upper-row-wrapper"> <div class="page-width-content"> <ul class="global-footer__upper-row-items t-12 t-black"> <li class="global-footer__upper-row-item global-footer__logo"> <a class="global-footer__upper-row-item-link" href="https://www.linkedin.com"> <li-icon size="14dp" color="brand" tabindex="-1" aria-hidden="true" type="linkedin-logo"></li-icon> <span class="visually-hidden">LinkedIn</span> </a> </li> <li class="global-footer__upper-row-item "> <a class="global-footer__upper-row-item-link" data-test-id="footer-contact-us" href="https://www.linkedin.com/help/lms/ask"> Contact us </a> </li> <!----><!----> <!----> <!----> <li class="global-footer__upper-row-item global-footer__language-switcher-wrapper"> <form action method="GET" class="language-switcher__form"> <!----> <label class="language-switcher__select-label"> <span class="visually-hidden">Select a language. 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