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Components__ColumnsWrapper-sc-117hxr5-4 cMEVEq eLtcDp"><div class="Box-sc-9k7r7d-0 Components__RichTextContainer-sc-117hxr5-1 iVsbkJ kEVCto"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU ioRtZF"><h5 font-weight="bold" font-size="xs" letter-spacing="-0.011em" class="Headers__StyledHeader-sc-1erae96-1 KhzpO">Locka nya kunder</h5><h1 font-weight="bold" font-size="xl,,,xxl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 iCnxbC">Stärk förtroendet för ditt varumärke vid varje steg av kundresan</h1><p font-size="lg" font-weight="600" class="Box-sc-9k7r7d-0 irXGZa">Visa upp omdömen på din webbsajt och öka dina konverteringar med upp till <span data-tip="true" data-for="71XbCHDz1nHDiGIfarBtKW" tabindex="0" aria-describedby="71XbCHDz1nHDiGIfarBtKW">23%</span><template data-dgst="DYNAMIC_SERVER_USAGE"></template>.</p></div></div><div display="none" class="Box-sc-9k7r7d-0 cCjKEN"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU iBgmld"></div></div></div></div><div class="Box-sc-9k7r7d-0 Components__MediaContainer-sc-117hxr5-2 bheGU jOvWrx"><div class="Box-sc-9k7r7d-0 lmlRTy"></div></div></div></div></div><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU ihWHht"><div overflow="hidden" title="Page - Rich Text - Attract new customers" class="Box-sc-9k7r7d-0 ctrDNJ"><div class="Box-sc-9k7r7d-0 fqMubq"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU szctu"><h2 font-weight="bold" font-size="lg,,,xl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 bkEXvw">Varför visa upp omdömen utanför Trustpilot?</h2><p font-size="sm" class="Box-sc-9k7r7d-0 iydXDA">Folk som funderar på att köpa från ett företag, läser ofta omdömen innan de bestämmer sig. När du visar Trustpilot-omdömen på din webbsajt, ökar kundförtroendet och dina chanser till försäljning.</p><p font-size="sm" class="Box-sc-9k7r7d-0 iydXDA"><span display="inline-block" class="Box-sc-9k7r7d-0 iFnBbZ"><a for="button" href="/request-demo" font-weight="700" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 NewBrandButtons__Button-sc-jbqyih-0 gNZZyz fOEsty">Boka en demo</a></span></p></div></div></div></div></div><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU ihWHht"><div overflow="hidden" class="Box-sc-9k7r7d-0 eSixcG"><div class="Box-sc-9k7r7d-0 Components__RoundedBox-sc-117hxr5-0 fqMubq HIXau"><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU kxTykt"><div class="Box-sc-9k7r7d-0 Components__ColumnsWrapper-sc-117hxr5-4 fjxxZn eLtcDp"><div class="Box-sc-9k7r7d-0 Components__RichTextContainer-sc-117hxr5-1 bheGU evGhSG"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU dyuQLC"><h2 font-weight="bold" font-size="lg,,,xl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 bkEXvw">Visa upp dina omdömen med widgetar på din webbsajt</h2><p font-size="xs" font-weight="400" class="Box-sc-9k7r7d-0 fSXxMx">Våra företagskunder som använder widgetar för att visa TrustScore eller omdömesinnehåll på sin webbsajt och marknadsföring har noterat en ökning av konverteringsgraden med upp till <span data-tip="true" data-for="71XbCHDz1nHDiGIfarBtKW" tabindex="0" aria-describedby="71XbCHDz1nHDiGIfarBtKW">23%</span><template data-dgst="DYNAMIC_SERVER_USAGE"></template>. Med vår samling av dynamiska widgetar kan du visa upp dina senaste och mest relevanta kundomdömen på din webbsajt och i dina e-postmeddelanden. </p><p font-size="xs" font-weight="400" class="Box-sc-9k7r7d-0 fSXxMx"><a href="/features/trustbox-widgets" font-weight="500" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 Links__ArrowedLink-sc-hi52k0-2 fRnNZF fdCNgY">Trustpilots widgetar</a></p></div></div></div><div class="Box-sc-9k7r7d-0 Components__MediaContainer-sc-117hxr5-2 bheGU jOvWrx"></div></div></div></div></div></div><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU ihWHht"><div overflow="hidden" class="Box-sc-9k7r7d-0 iJeukW"><div class="Box-sc-9k7r7d-0 Components__RoundedBox-sc-117hxr5-0 fqMubq HIXau"><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU gnqopi"><div class="Box-sc-9k7r7d-0 Components__ColumnsWrapper-sc-117hxr5-4 fjxxZn eLtcDp"><div class="Box-sc-9k7r7d-0 Components__MediaContainer-sc-117hxr5-2 bheGU eDPNAy"></div><div class="Box-sc-9k7r7d-0 Components__RichTextContainer-sc-117hxr5-1 bheGU jKOLlV"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU dyuQLC"><h2 font-weight="bold" font-size="lg,,,xl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 bkEXvw">Öka din försäljning med produktomdömen</h2><p font-size="xs" font-weight="400" class="Box-sc-9k7r7d-0 fSXxMx">Klättra upp i sökresultaten när sökmotorer indexerar innehållet i dina produktomdömen. Ta sociala bevis till nästa nivå med riktiga bilder och videor från dina kunder i produktomdömen.</p><p font-size="xs" font-weight="400" class="Box-sc-9k7r7d-0 fSXxMx"><a href="/features/product-reviews" font-weight="500" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 Links__ArrowedLink-sc-hi52k0-2 fRnNZF fdCNgY">Produktomdömen</a></p></div></div></div></div></div></div></div></div><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU ihWHht"><div overflow="hidden" class="Box-sc-9k7r7d-0 iJeukW"><div class="Box-sc-9k7r7d-0 Components__RoundedBox-sc-117hxr5-0 fqMubq HIXau"><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU byUlyN"><div class="Box-sc-9k7r7d-0 Components__ColumnsWrapper-sc-117hxr5-4 fjxxZn eLtcDp"><div class="Box-sc-9k7r7d-0 Components__RichTextContainer-sc-117hxr5-1 bheGU evGhSG"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU dyuQLC"><h2 font-weight="bold" font-size="lg,,,xl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 bkEXvw">Använd Trustpilots marknadsföringsmaterial i dina annonser</h2><p font-size="xs" font-weight="400" class="Box-sc-9k7r7d-0 fSXxMx">Konsumenter i Europa är <a href="https://marketing.trustpilot.com/hubfs/Report%20+%20Infographic%20-%20The%20Value%20of%20Customer%20Ratings%20and%20Reviews%20in%20Advertising/The%20Value%20of%20Customer%20Ratings%20and%20Reviews%20in%20EU%20Advertising.pdf?utm_source=hubspot&utm_medium=report&utm_campaign=ratings_reviews_in_EU_ads" font-size="sm" target="_blank" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 NewBrandRichText__SmallLink-sc-3fce28-4 eoARFP cFTwJk">58 %</a> mer benägna att klicka på en annons med Trustpilot-innehåll som även visar <span data-tip="true" data-for="6AeOzfIApkhfstv8bEymfU" tabindex="0" aria-describedby="6AeOzfIApkhfstv8bEymfU"> ett äkta kundomdöme</span><template data-dgst="DYNAMIC_SERVER_USAGE"></template>. Spara tid och pengar med färdiga mallar som förvandlar din kundfeedback till unikt reklammaterial.</p><p font-size="xs" font-weight="400" class="Box-sc-9k7r7d-0 fSXxMx"><a href="/features/marketing-assets" font-weight="500" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 Links__ArrowedLink-sc-hi52k0-2 fRnNZF fdCNgY">Marknadsföringsmaterial</a></p></div></div></div><div class="Box-sc-9k7r7d-0 Components__MediaContainer-sc-117hxr5-2 bheGU jOvWrx"></div></div></div></div></div></div><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU ihWHht"><div overflow="hidden" class="Box-sc-9k7r7d-0 bJbryZ"><div class="Box-sc-9k7r7d-0 Components__RoundedBox-sc-117hxr5-0 fqMubq HIXau"><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU cxSUPd"><div class="Box-sc-9k7r7d-0 Components__ColumnsWrapper-sc-117hxr5-4 fjxxZn eLtcDp"><div class="Box-sc-9k7r7d-0 Components__MediaContainer-sc-117hxr5-2 bheGU eDPNAy"></div><div class="Box-sc-9k7r7d-0 Components__RichTextContainer-sc-117hxr5-1 bheGU jKOLlV"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU dyuQLC"><h2 font-weight="bold" font-size="lg,,,xl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 bkEXvw">Perfekta inlägg i sociala medier</h2><p font-size="xs" font-weight="400" class="Box-sc-9k7r7d-0 fSXxMx">Förvandla dina omdömen till snygga bilder och videor på bara några sekunder.</p><p font-size="xs" font-weight="400" class="Box-sc-9k7r7d-0 fSXxMx"><a href="/features/social-media-tools" font-weight="500" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 Links__ArrowedLink-sc-hi52k0-2 fRnNZF fdCNgY">Verktyg för sociala medier</a></p></div></div></div></div></div></div></div></div><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU ihWHht"><div overflow="hidden" class="Box-sc-9k7r7d-0 iIuGoG"><div class="Box-sc-9k7r7d-0 fqMubq"><h2 font-weight="bold" font-size="xl,,,xxl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 kqAGkT">Vad sägs om lite inspiration?</h2><div display="flex" class="Box-sc-9k7r7d-0 ckwvnr"><div class="NewBrandPageResources__PreviewWrapper-sc-1djb4vy-0 gNBtIf"><a href="/reviews/browsers-to-buyers/allt-du-behoever-veta-om-social-commerce-campaign" aria-label="Läs artikeln - Allt du behöver veta om social commerce" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 hRKPDT"><div class="react-aspect-ratio-placeholder" style="max-width:826px;width:100%;--aspect-ratio:(16/9)"><img alt="Comercio social: Qué es y cómo empezar" title="Comercio social: Qué es y cómo empezar" sizes="25vw" srcSet="https://images.ctfassets.net/b7g9mrbfayuu/2wGJcnHdEEeKeMCxlmuehv/588e5e28ffc22fc6d000d7b8c575ddcb/Screenshot_2022-11-17_at_10.05.32.png?q=85&w=256&fm=webp 256w, https://images.ctfassets.net/b7g9mrbfayuu/2wGJcnHdEEeKeMCxlmuehv/588e5e28ffc22fc6d000d7b8c575ddcb/Screenshot_2022-11-17_at_10.05.32.png?q=85&w=384&fm=webp 384w, https://images.ctfassets.net/b7g9mrbfayuu/2wGJcnHdEEeKeMCxlmuehv/588e5e28ffc22fc6d000d7b8c575ddcb/Screenshot_2022-11-17_at_10.05.32.png?q=85&w=640&fm=webp 640w, https://images.ctfassets.net/b7g9mrbfayuu/2wGJcnHdEEeKeMCxlmuehv/588e5e28ffc22fc6d000d7b8c575ddcb/Screenshot_2022-11-17_at_10.05.32.png?q=85&w=750&fm=webp 750w, https://images.ctfassets.net/b7g9mrbfayuu/2wGJcnHdEEeKeMCxlmuehv/588e5e28ffc22fc6d000d7b8c575ddcb/Screenshot_2022-11-17_at_10.05.32.png?q=85&w=828&fm=webp 828w, https://images.ctfassets.net/b7g9mrbfayuu/2wGJcnHdEEeKeMCxlmuehv/588e5e28ffc22fc6d000d7b8c575ddcb/Screenshot_2022-11-17_at_10.05.32.png?q=85&w=1080&fm=webp 1080w, https://images.ctfassets.net/b7g9mrbfayuu/2wGJcnHdEEeKeMCxlmuehv/588e5e28ffc22fc6d000d7b8c575ddcb/Screenshot_2022-11-17_at_10.05.32.png?q=85&w=1200&fm=webp 1200w, https://images.ctfassets.net/b7g9mrbfayuu/2wGJcnHdEEeKeMCxlmuehv/588e5e28ffc22fc6d000d7b8c575ddcb/Screenshot_2022-11-17_at_10.05.32.png?q=85&w=1920&fm=webp 1920w, https://images.ctfassets.net/b7g9mrbfayuu/2wGJcnHdEEeKeMCxlmuehv/588e5e28ffc22fc6d000d7b8c575ddcb/Screenshot_2022-11-17_at_10.05.32.png?q=85&w=2048&fm=webp 2048w, https://images.ctfassets.net/b7g9mrbfayuu/2wGJcnHdEEeKeMCxlmuehv/588e5e28ffc22fc6d000d7b8c575ddcb/Screenshot_2022-11-17_at_10.05.32.png?q=85&w=3840&fm=webp 3840w" src="https://images.ctfassets.net/b7g9mrbfayuu/2wGJcnHdEEeKeMCxlmuehv/588e5e28ffc22fc6d000d7b8c575ddcb/Screenshot_2022-11-17_at_10.05.32.png?q=85&w=3840&fm=webp" decoding="async" data-nimg="fill" loading="lazy" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent"/></div><div display="flex" class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 fEVDHU cKHvGa"><h3 font-weight="bold" font-size="md" letter-spacing="-0.011em" color="black" class="Headers__StyledHeader-sc-1erae96-1 fQMGVR">Allt du behöver veta om social commerce</h3><div color="blue-300" aria-hidden="true" class="Links__Link-sc-hi52k0-1 Links__ArrowedLink-sc-hi52k0-2 duNRCA fdCNgY">Läs artikeln</div></div></a></div><div class="NewBrandPageResources__PreviewWrapper-sc-1djb4vy-0 gNBtIf"><a href="/reviews/browsers-to-buyers/har-ar-de-nya-shoppingvanorna-hos-generation-z-som-visar-vaegen-for-dagens-varumarken" aria-label="Läs artikeln - Här är de nya shoppingvanorna hos Generation Z som visar vägen för dagens varumärken" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 hRKPDT"><div class="react-aspect-ratio-placeholder" style="max-width:1920px;width:100%;--aspect-ratio:(16/9)"><img alt="How brands can adapt to Gen Z’s new shopping habits V2" sizes="25vw" srcSet="https://images.ctfassets.net/b7g9mrbfayuu/4170AR20gCevQImr9JRws2/52a806a1670f6aab423e8f5259e1f15a/How_brands_can_adapt_to_Gen_Z___s_new_shopping_habits_1_1920x1080.jpg?q=85&w=256&fm=webp 256w, https://images.ctfassets.net/b7g9mrbfayuu/4170AR20gCevQImr9JRws2/52a806a1670f6aab423e8f5259e1f15a/How_brands_can_adapt_to_Gen_Z___s_new_shopping_habits_1_1920x1080.jpg?q=85&w=384&fm=webp 384w, https://images.ctfassets.net/b7g9mrbfayuu/4170AR20gCevQImr9JRws2/52a806a1670f6aab423e8f5259e1f15a/How_brands_can_adapt_to_Gen_Z___s_new_shopping_habits_1_1920x1080.jpg?q=85&w=640&fm=webp 640w, https://images.ctfassets.net/b7g9mrbfayuu/4170AR20gCevQImr9JRws2/52a806a1670f6aab423e8f5259e1f15a/How_brands_can_adapt_to_Gen_Z___s_new_shopping_habits_1_1920x1080.jpg?q=85&w=750&fm=webp 750w, https://images.ctfassets.net/b7g9mrbfayuu/4170AR20gCevQImr9JRws2/52a806a1670f6aab423e8f5259e1f15a/How_brands_can_adapt_to_Gen_Z___s_new_shopping_habits_1_1920x1080.jpg?q=85&w=828&fm=webp 828w, https://images.ctfassets.net/b7g9mrbfayuu/4170AR20gCevQImr9JRws2/52a806a1670f6aab423e8f5259e1f15a/How_brands_can_adapt_to_Gen_Z___s_new_shopping_habits_1_1920x1080.jpg?q=85&w=1080&fm=webp 1080w, https://images.ctfassets.net/b7g9mrbfayuu/4170AR20gCevQImr9JRws2/52a806a1670f6aab423e8f5259e1f15a/How_brands_can_adapt_to_Gen_Z___s_new_shopping_habits_1_1920x1080.jpg?q=85&w=1200&fm=webp 1200w, https://images.ctfassets.net/b7g9mrbfayuu/4170AR20gCevQImr9JRws2/52a806a1670f6aab423e8f5259e1f15a/How_brands_can_adapt_to_Gen_Z___s_new_shopping_habits_1_1920x1080.jpg?q=85&w=1920&fm=webp 1920w, https://images.ctfassets.net/b7g9mrbfayuu/4170AR20gCevQImr9JRws2/52a806a1670f6aab423e8f5259e1f15a/How_brands_can_adapt_to_Gen_Z___s_new_shopping_habits_1_1920x1080.jpg?q=85&w=2048&fm=webp 2048w, https://images.ctfassets.net/b7g9mrbfayuu/4170AR20gCevQImr9JRws2/52a806a1670f6aab423e8f5259e1f15a/How_brands_can_adapt_to_Gen_Z___s_new_shopping_habits_1_1920x1080.jpg?q=85&w=3840&fm=webp 3840w" src="https://images.ctfassets.net/b7g9mrbfayuu/4170AR20gCevQImr9JRws2/52a806a1670f6aab423e8f5259e1f15a/How_brands_can_adapt_to_Gen_Z___s_new_shopping_habits_1_1920x1080.jpg?q=85&w=3840&fm=webp" decoding="async" data-nimg="fill" loading="lazy" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent"/></div><div display="flex" class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 fEVDHU cKHvGa"><h3 font-weight="bold" font-size="md" letter-spacing="-0.011em" color="black" class="Headers__StyledHeader-sc-1erae96-1 fQMGVR">Här är de nya shoppingvanorna hos Generation Z som visar vägen för dagens varumärken</h3><div color="blue-300" aria-hidden="true" class="Links__Link-sc-hi52k0-1 Links__ArrowedLink-sc-hi52k0-2 duNRCA fdCNgY">Läs artikeln</div></div></a></div><div class="NewBrandPageResources__PreviewWrapper-sc-1djb4vy-0 gNBtIf"><a href="/reviews/browsers-to-buyers/sa-kan-en-smart-omnikanalstrategi-ge-resultat" 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https://images.ctfassets.net/b7g9mrbfayuu/3Q6apiP5KgyE66wAiwiiCE/c4be797eb6a6b5b7a3410e02603e2063/Screenshot_2022-11-17_at_09.44.41.png?q=85&w=750&fm=webp 750w, https://images.ctfassets.net/b7g9mrbfayuu/3Q6apiP5KgyE66wAiwiiCE/c4be797eb6a6b5b7a3410e02603e2063/Screenshot_2022-11-17_at_09.44.41.png?q=85&w=828&fm=webp 828w, https://images.ctfassets.net/b7g9mrbfayuu/3Q6apiP5KgyE66wAiwiiCE/c4be797eb6a6b5b7a3410e02603e2063/Screenshot_2022-11-17_at_09.44.41.png?q=85&w=1080&fm=webp 1080w, https://images.ctfassets.net/b7g9mrbfayuu/3Q6apiP5KgyE66wAiwiiCE/c4be797eb6a6b5b7a3410e02603e2063/Screenshot_2022-11-17_at_09.44.41.png?q=85&w=1200&fm=webp 1200w, https://images.ctfassets.net/b7g9mrbfayuu/3Q6apiP5KgyE66wAiwiiCE/c4be797eb6a6b5b7a3410e02603e2063/Screenshot_2022-11-17_at_09.44.41.png?q=85&w=1920&fm=webp 1920w, https://images.ctfassets.net/b7g9mrbfayuu/3Q6apiP5KgyE66wAiwiiCE/c4be797eb6a6b5b7a3410e02603e2063/Screenshot_2022-11-17_at_09.44.41.png?q=85&w=2048&fm=webp 2048w, https://images.ctfassets.net/b7g9mrbfayuu/3Q6apiP5KgyE66wAiwiiCE/c4be797eb6a6b5b7a3410e02603e2063/Screenshot_2022-11-17_at_09.44.41.png?q=85&w=3840&fm=webp 3840w" src="https://images.ctfassets.net/b7g9mrbfayuu/3Q6apiP5KgyE66wAiwiiCE/c4be797eb6a6b5b7a3410e02603e2063/Screenshot_2022-11-17_at_09.44.41.png?q=85&w=3840&fm=webp" decoding="async" data-nimg="fill" loading="lazy" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent"/></div><div display="flex" class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 fEVDHU cKHvGa"><h3 font-weight="bold" font-size="md" letter-spacing="-0.011em" color="black" class="Headers__StyledHeader-sc-1erae96-1 fQMGVR">Så kan en smart omnikanalstrategi ge resultat</h3><div color="blue-300" aria-hidden="true" class="Links__Link-sc-hi52k0-1 Links__ArrowedLink-sc-hi52k0-2 duNRCA fdCNgY">Läs artikeln</div></div></a></div></div></div></div></div><div class="Box-sc-9k7r7d-0 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Under pandemin kunde vi se hur social commerce ökade, och under 2020 spenderades så mycket som ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.iab.com/news/iab-internet-advertising-revenue/"},"content":[{"nodeType":"text","value":"41,5 miljarder USD","marks":[],"data":{}}]},{"nodeType":"text","value":" på sociala medier-annonsering.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Tillväxten för social commerce är så pass kraftig att ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://influencermarketinghub.com/social-commerce-stats/#toc-4"},"content":[{"nodeType":"text","value":"antalet social commerce-konsumenter i Kina beräknas uppgå till 446,8 miljoner under 2023","marks":[],"data":{}}]},{"nodeType":"text","value":", och globalt sett spås social commerce omsätta hela ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.prnewswire.com/news-releases/assessment-of-the-social-commerce-industry-2020-2027-and-impact-of-covid-19---mobiles-segment-readjusted-to-a-revised-39-2-cagr-for-the-next-7-year-period-301125465.html"},"content":[{"nodeType":"text","value":"605,4 miljarder USD innan 2027","marks":[],"data":{}}]},{"nodeType":"text","value":".","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Men vad är då social commerce? ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Enkelt uttryckt är social commerce den del av e-handeln som kretsar kring försäljning via social medier.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"I den här guiden går vi igenom de olika typerna av social commerce, så att du kan bygga kundupplevelser och skapa förtroende direkt i sociala medier!","marks":[],"data":{}}]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"1. Välj rätt sociala medier-plattform för ditt företag","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Idag finns det en uppsjö av olika sociala medier-plattformar att välja mellan. Att välja en plattform som passar just ditt företag är avgörande för att du ska kunna lyckas med social commerce.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Plattformen du väljer bör matcha din målgrupp, och samtidigt passa den typ av produkt eller tjänst som du säljer. För att hjälpa dig välja rätt plattform har vi sammanställt en översikt över olika social commerce-kanaler.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"1. Pinterest","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Visste du att användningen av Pinterest Shopping-verktyg ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://influencermarketinghub.com/social-commerce-stats/#toc-29"},"content":[{"nodeType":"text","value":"ökade med hela 350 % under 2020","marks":[],"data":{}}]},{"nodeType":"text","value":"?","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Pinterest är en sociala medier-plattform för bilddelning som utformats för att spara och upptäcka idéer i form av bilder, GIF:ar och videor. Det är en utmärkt plattform för bland annat varumärken inom heminredning, eller kreativa företag som inom exempelvis bröllop eller konsthantverk.","marks":[],"data":{}}]},{"nodeType":"embedded-entry-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"1z727SuhvPYAC2379fIt0Q","type":"Entry","createdAt":"2022-03-30T08:33:29.696Z","updatedAt":"2022-07-06T08:39:42.237Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":17,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"linkDivider"}},"locale":"sv-SE"},"fields":{"linkText":"Upptäck Pinterest Shopping ","url":"https://business.pinterest.com/sv/shopping/"}}},"content":[]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"2. Instagram","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Instagram behöver knappast någon introduktion. Det är en av de mest använda sociala medier-plattformarna ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://info.lse.ac.uk/staff/divisions/communications-division/digital-communications-team/assets/documents/guides/A-Guide-To-Social-Media-Platforms-and-Demographics.pdf"},"content":[{"nodeType":"text","value":"inom alla ålderkategorier","marks":[],"data":{}}]},{"nodeType":"text","value":", och är ett effektivt verktyg för inspiration. Ett antal influencers använder Instagram dagligen för att marknadsföra olika produkter och tjänster till sin målgrupp. På Instagram är det enkelt att tagga produkter och nå konsumenter med produkter som de tidigare interagerat med i Instagram-shopping. ","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://influencermarketinghub.com/social-commerce-stats/#toc-13"},"content":[{"nodeType":"text","value":"130 miljoner Instagram-användare klickar på shopping-inlägg","marks":[],"data":{}}]},{"nodeType":"text","value":" varje månad","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://influencermarketinghub.com/social-commerce-stats/#toc-11"},"content":[{"nodeType":"text","value":"60 % av konsumenterna säger att de upptäcker nya produkter","marks":[],"data":{}}]},{"nodeType":"text","value":" på Instagram","marks":[],"data":{}}]}]}]},{"nodeType":"embedded-entry-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"3IMDbJo0wxRyNModigPIFA","type":"Entry","createdAt":"2022-03-30T08:34:50.138Z","updatedAt":"2022-07-06T14:57:48.410Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":15,"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"linkDivider"}},"locale":"sv-SE"},"fields":{"linkText":"Kolla in Instagram-shopping ","url":"https://business.instagram.com/shopping?locale=en_GB"}}},"content":[]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"3. 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TikTok har en ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://talkinginfluence.com/2019/12/17/reach-young-audience-tiktok/"},"content":[{"nodeType":"text","value":"yngre målgrupp","marks":[],"data":{}}]},{"nodeType":"text","value":" och är en bra plattform för varumärken som säljer mindre exklusiva produkter, såsom köksprylar.","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"TikTok är ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://blog.hootsuite.com/tiktok-stats/"},"content":[{"nodeType":"text","value":"appen som konsumenter lägger mest pengar på","marks":[],"data":{}}]},{"nodeType":"text","value":".","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.businessofapps.com/news/tiktok-consumer-spending-up-77-in-2021/"},"content":[{"nodeType":"text","value":"Konsumtionen på TikTok ökade med hela 77 % under 2021","marks":[],"data":{}}]},{"nodeType":"text","value":". Användare spenderade 2,3 miljarder dollar via appen, att jämföra med 1,3 miljarder under föregående år.","marks":[],"data":{}}]}]}]},{"nodeType":"embedded-entry-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"6ogkw1T6wGVsZM12cJJHAH","type":"Entry","createdAt":"2022-03-30T08:36:54.016Z","updatedAt":"2022-07-06T12:05:21.551Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":13,"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"linkDivider"}},"locale":"sv-SE"},"fields":{"linkText":"Upptäck hur Shopify och TikTok Shopping fungerar tillsammans ","url":"https://blog.hootsuite.com/tiktok-shopping/"}}},"content":[]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"4. 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Med det sagt är mer än ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://sproutsocial.com/insights/facebook-stats-for-marketers/"},"content":[{"nodeType":"text","value":"36 % av Facebooks användare 45 år eller äldre","marks":[],"data":{}}]},{"nodeType":"text","value":".","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Visste du att det är ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.facebook.com/business/goals/add-live-chat-to-website-with-messenger#"},"content":[{"nodeType":"text","value":"53 % mer sannolikt att människor genomför ett köp via Facebooks livechatt","marks":[],"data":{}}]},{"nodeType":"text","value":"?","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Facebooks potentiella ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.hootsuite.com/resources/digital-trends"},"content":[{"nodeType":"text","value":"räckvidd för annonsering uppgår till 2,11 miljarder människor","marks":[],"data":{}}]},{"nodeType":"text","value":"","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.facebook.com/business/ads/stories-ad-format#"},"content":[{"nodeType":"text","value":"50 % av konsumenterna vill upptäcka nya produkter","marks":[],"data":{}}]},{"nodeType":"text","value":" genom Facebook Stories","marks":[],"data":{}}]}]}]},{"nodeType":"embedded-entry-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"7FnjENvLIaURVJfmOZ02um","type":"Entry","createdAt":"2022-03-30T08:38:49.972Z","updatedAt":"2022-07-06T08:40:18.937Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":10,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"linkDivider"}},"locale":"sv-SE"},"fields":{"linkText":"Upptäck Butiker på Facebook ","url":"https://www.facebook.com/business/shops"}}},"content":[]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"5. 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Konsumenter kan vilja se videor om en produkter inför tet köp, och Youtube är en perfekt plattform för det ändamålet.","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.hootsuite.com/resources/digital-trends"},"content":[{"nodeType":"text","value":"Youtube-annonser har potential att nå upp till 2,56 miljarder användare","marks":[],"data":{}}]},{"nodeType":"text","value":"","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Youtubes globala ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.statista.com/statistics/289658/youtube-global-net-advertising-revenues/"},"content":[{"nodeType":"text","value":"annonsintäkter uppgick till 28 miljarder dollar","marks":[],"data":{}}]},{"nodeType":"text","value":" under 2021","marks":[],"data":{}}]}]}]},{"nodeType":"embedded-entry-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"3PmZEhPOXQ6rH7iQoDiLkA","type":"Entry","createdAt":"2022-03-30T08:40:23.532Z","updatedAt":"2022-07-06T08:40:27.362Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":10,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"linkDivider"}},"locale":"sv-SE"},"fields":{"linkText":"Upptäck hur social commerce fungerar på YouTube ","url":"https://blog.sellfy.com/sell-on-youtube/"}}},"content":[]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"2. 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Rikta in dig mot rätt målgrupp","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Det är viktigt att vända sig till rätt målgrupp och att välja rätt sociala medier-plattform för just dina produkter och tjänster.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Om dina produkter riktar sig mot en äldre demografi, gäller det att välja en plattform som matchar detta. Om ditt varumärke vänder sig till en yngre målgrupp, bör detta speglas i din strategi för sociala medier.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Dina produkter spelar här en stor roll. En del produkter är enklare att sälja via TikTok eller YouTube, medan andra är enklare att sälja via Pinterest eller Instagram.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"2. 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","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{"uri":"https://influencermarketinghub.com/social-commerce-stats/#toc-13"},"content":[{"data":{},"marks":[],"value":"130 miljoner Instagram-användare klickar på shopping-inlägg","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" varje månad","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{"uri":"https://influencermarketinghub.com/social-commerce-stats/#toc-11"},"content":[{"data":{},"marks":[],"value":"60 % av konsumenterna säger att de upptäcker nya produkter","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" på Instagram","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"3IMDbJo0wxRyNModigPIFA","type":"Entry","createdAt":"2022-03-30T08:34:50.138Z","updatedAt":"2022-07-06T14:57:48.410Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":15,"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"linkDivider"}},"locale":"sv-SE"},"fields":{"linkText":"Kolla in Instagram-shopping ","url":"https://business.instagram.com/shopping?locale=en_GB"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"3. 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Konsumenter kan vilja se videor om en produkter inför tet köp, och Youtube är en perfekt plattform för det ändamålet.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{"uri":"https://www.hootsuite.com/resources/digital-trends"},"content":[{"data":{},"marks":[],"value":"Youtube-annonser har potential att nå upp till 2,56 miljarder användare","nodeType":"text"}],"nodeType":"hyperlink"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Youtubes globala ","nodeType":"text"},{"data":{"uri":"https://www.statista.com/statistics/289658/youtube-global-net-advertising-revenues/"},"content":[{"data":{},"marks":[],"value":"annonsintäkter uppgick till 28 miljarder dollar","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" under 2021","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"3PmZEhPOXQ6rH7iQoDiLkA","type":"Entry","createdAt":"2022-03-30T08:40:23.532Z","updatedAt":"2022-07-06T08:40:27.362Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":10,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"linkDivider"}},"locale":"sv-SE"},"fields":{"linkText":"Upptäck hur social commerce fungerar på YouTube ","url":"https://blog.sellfy.com/sell-on-youtube/"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"2. Erbjud sociala medier-användare extraordinära upplevelser","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Kundupplevelsen inom social commerce är central, eftersom den representerar ditt varumärke. En bra kundupplevelse i sociala medier kan öka din konverteringsgrad inom social commerce.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Här är några tips på hur du kan få till en bra kundupplevelse.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"1. Rikta in dig mot rätt målgrupp","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Det är viktigt att vända sig till rätt målgrupp och att välja rätt sociala medier-plattform för just dina produkter och tjänster.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Om dina produkter riktar sig mot en äldre demografi, gäller det att välja en plattform som matchar detta. Om ditt varumärke vänder sig till en yngre målgrupp, bör detta speglas i din strategi för sociala medier.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Dina produkter spelar här en stor roll. En del produkter är enklare att sälja via TikTok eller YouTube, medan andra är enklare att sälja via Pinterest eller Instagram.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"2. Interagera med användare","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Uppdatera dina följare om ditt varumärke samt dina produkter och tjänster.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Med tankte på att 37 % av konsumenterna uppger att ","nodeType":"text"},{"data":{"uri":"https://www.pwc.com/gx/en/consumer-markets/consumer-insights-survey/2020/pwc-consumer-insights-survey-2020.pdf"},"content":[{"data":{},"marks":[],"value":"sociala nätverk är deras största inspirationskälla","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" inför ett köpbeslut, bör marknadsföringsinlägg vara en del av din strategi. Inlägg som direkt marknadsför dina produkter bör samtidigt endast utgöra en liten del av alla dina inlägg.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"När du vill lyfta fram en produkt i ett inlägg, kan det vara bra att överväga att lägga till en anledning för konsumenter att köpa produkten direkt. En sådan anledning kan vara ett tidsbegränsat erbjudande, eller också kan du uppmuntra kunder till att vara först bland vänner och bekanta med att äga en ny produkt. Du kan också skapa så kallad FOMO (fear of missing out) genom att dela hur många människor som köpt den specifika produkten under exempelvis de senaste 24 timmarna. Glöm inte att inkludera högkvalitativa bilder!","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Eftersom shopping via mobilen har ökat i popularitet, och ","nodeType":"text"},{"data":{"uri":"https://www.pwc.com/gx/en/consumer-markets/consumer-insights-survey/2020/pwc-consumer-insights-survey-2020.pdf"},"content":[{"data":{},"marks":[],"value":"45 % av konsumenterna har ökat antalet köp via mobilen","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" sedan pandemin, bör reklaminlägg göras ","nodeType":"text"},{"data":{"uri":"https://squareup.com/t/f_online/d_display/p_forbes/c_branding/o_eco_forbes_brandvoice_socialmediaroundup_shoppableposts/u_core/l_us/dt_alldevice/pr_ecosystem/?route=us/en/townsquare/how-to-sell-products-on-instagram"},"content":[{"data":{},"marks":[],"value":"köpbara","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Med det menas att kunder kan köpa direkt via inlägget, vilket gör det så enkelt som möjligt att köpa dina produkter direkt via sociala medier. Visste du att ","nodeType":"text"},{"data":{"uri":"https://business.instagram.com/blog/how-to-plan-for-holidays-on-instagram/"},"content":[{"data":{},"marks":[],"value":"130 miljoner Instagram-konton klickar på ett shoppinginlägg för att få veta mer om en produkt","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" – varje månad? Med andra ord kan det vara en enorm möjlighet för ditt företag att komma igång med social commerce.e.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"3. 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","intro":"Generation Z, alltså personer födda mellan mitten av 90-talet och slutet av 00-talet, är den generation som efterföljer gruppen “millenials”. ","content":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Hur skiljer sig då Generation Z från föregående generation?","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"En stor del av skillnaderna kretsar kring värderingar och medvetenhet. För Generation Z spelar autencitet och syfte en central roll. Gruppen vill interagera med företag och varumärken som speglar deras värderingar, har ett tydligt syfte och vill göra skillnad. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Det här resulterar i nya shoppingvanor hos en allt mer köpstark generation konsumenter, och dagens varumärken behöver anpassa sig. I den här artikeln tittar vi därför närmare på förväntningar och konsumentbeteenden hos Generation Z, och hur gruppens köpmönster faktiskt definierar framtidens shopping. ","marks":[],"data":{}}]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"Shoppingvanor hos Generation Z","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"1. Bekvämlighet","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Det råder knappast några tvivel kring att teknik och sociala medier har ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://thekeenfolks.com/the-impact-of-technology-on-consumer-behaviour/"},"content":[{"nodeType":"text","value":"har förändrat konsumenternas shoppingvanor","marks":[],"data":{}}]},{"nodeType":"text","value":" i grunden. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Dagens konsumenter förväntar sig allt oftare en omnikanalupplevelse. ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"/reviews/build-trusted-brand/why-an-omni-channel-experience-is-your-best-christmas-present"},"content":[{"nodeType":"text","value":"En omnikanalupplevels","marks":[],"data":{}}]},{"nodeType":"text","value":" sträcker sig över flertalet kanaler på ett sömlöst sätt, vilket ger en enhetlig upplevelse. Varumärken vars kommunikation är osammanhängande mellan digitala och analoga kanaler har inte lika goda förutsättningar att övertyga konsumenterna. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Generation Z är en riktig ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.marketingevolution.com/knowledge-center/trend-analysis-preparing-omnichannel-success-gen-z"},"content":[{"nodeType":"text","value":"omnikanalgeneration","marks":[],"data":{}}]},{"nodeType":"text","value":". Deras shoppingvanor visar att de föredrar att shoppa där helst det passar dem, och att de använder sig av många olika kanaler. Som en del av denna utveckling verkar Generation Z också hitta tillbaka till ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.theguardian.com/fashion/2020/may/25/shopping-habits-of-generation-z-could-spell-end-of-fast-fashion"},"content":[{"nodeType":"text","value":"fysiska butiker","marks":[],"data":{}}]},{"nodeType":"text","value":", medan den äldre generationen “millenials” i större utsträckning håller fast vid onlineshopping.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Det här innebär nu inte att Generation Z inte längre är intresserade av att handla online. Det betyder bara att denna stora grupp konsumenter är flexibla och använder sig av olika kanaler för en mer heltäckande upplevelse. Exempelvis kan de kolla upp en produkt online, genomföra ett köp vid ett senare tillfälle via retargeting på sociala medier eller också gå direkt till butik för att göra sitt köp.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Så även om intresset för fysiska butiker är större jämfört med föregående generation, uppskattar och värdesätter Generation Z flexibiliteten som en omnikanalupplevelse faktiskt innebär.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"2. Kvalitet","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"“Köp nu, betala senare” blir ett allt vanligare betalningsalternativ, och leder till att unga konsumenter (","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.voguebusiness.com/consumers/gen-z-shopping-trends-uncovered-pay-pal"},"content":[{"nodeType":"text","value":"22 % av Generation Z","marks":[],"data":{}}]},{"nodeType":"text","value":") handlar mer. Men detta är inte den enda anledning till varför unga konsumenter ofta väljer nämnda betalningsalternativ. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"En undersökning visar nämligen att produktkvalitet är en av ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.marketingdive.com/news/gen-z-wants-brands-to-be-fun-authentic-and-good-study-says/581191/"},"content":[{"nodeType":"text","value":"tre förtroendeingivande egenskaper","marks":[],"data":{}}]},{"nodeType":"text","value":" hos varumärken som Generation Z efterfrågar, tillsammans med positiva omdömen och kundservice. Nya betalningsalternativ gör det helt enkelt möjligt för unga konsumenter att köpa dyrare produkter som håller hög kvalitet.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Utöver nya betalningsalternativ använder sig Generation Z också av second hand-shopping för att köpa kvalitetsprodukter. Som nämnts inledningsvis vill konsumenter som tillhör Generation Z ofta interagera med varumärken som är syftesdrivna, och som strävar efter att göra skillnad. Dessa tendenser kan troligtvis kopplas till en ökad miljömedvetenhet. Ett tecken på det är ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.voguebusiness.com/consumers/gen-z-shopping-trends-uncovered-pay-pal"},"content":[{"nodeType":"text","value":"27 %","marks":[],"data":{}}]},{"nodeType":"text","value":" av Generation Z uppger att de i större utsträckning vill handla second hand.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"3. Nya konsumentbeteenden","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Det är tydligt att konsumentbeteendet bland Generation Z skiljer sig jämfört med äldre generationer. Köpmönster visar att Generation Z de både är trendmedvetna och tenderar att shoppa vid behov för att må bättre.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Generation Z shoppar helt enkelt inte bara ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/meet-generation-z-shaping-the-future-of-shopping"},"content":[{"nodeType":"text","value":"en gång i veckan eller månaden","marks":[],"data":{}}]},{"nodeType":"text","value":". I takt med att sociala medier och influerare får allt större makt förändras konsumentbeteendet. Generation Z föredrar att göra mindre inköp i snabbare takt – ibland mer än en gång i veckan. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Traditionell annonsering är inte längre lika effektiv som förut. Generation Z låter sig hellre inspireras av likasinnade, och ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"/reviews/build-trusted-brand/sociala-bevis-hur-fungerar-det-och-varfoer-aer-det-viktigt-inom-e-handel"},"content":[{"nodeType":"text","value":"har större förtroende för andra konsumenters upplevelser","marks":[],"data":{}}]},{"nodeType":"text","value":" än kommunikation direkt från företag och varumärken.","marks":[],"data":{}}]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"Så kan e-handelsföretag övertyga Generation Z","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"1. Prioritera omnikanalupplevelser","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Såväl stora som mindre företag behöver satsa på sömlösa omnikanalupplevelser för att nå Generation Z. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Dagens shopping äger rum dygnet runt, och konsumentera använder en uppsjö olika enheter. Allt är interaktivt och när det kommer till att erbjuda en omnikanalupplevelse, gäller det att leverera såväl digitalt som analogt. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Ett av de bästa tillvägagångssätten för att lyckas med detta göra digital närvaro till en del av fysiska butiker. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Genom att anpassa sig efter omnikanaltrenden kan varumärken erbjuda en bättre kundupplevelse i fysiska butiker, där konsumenter kan få all information de behöver inför ett köpbeslut. Det här skapar en enhetlig upplevelse som möjliggör för konsumenter att snabbare interagera med ett varumärke och överväga ett köp – oavsett kanal.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"2. Implementera nya betalningsalternativ – både online och i fysisk butik","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Visste du att ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"http://www.iqpc.com/media/1003982/39442.pdf"},"content":[{"nodeType":"text","value":"24 %","marks":[],"data":{}}]},{"nodeType":"text","value":" av dagens konsumenter överger sina köp i samband med betalningen, på grund av att butiken inte erbjuder rätt betalningsalternativ?","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"En undersökning visar att Generation Z räknar med att ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.emarketer.com/content/how-gen-z-embracing-digital-payments"},"content":[{"nodeType":"text","value":"minska sin användning","marks":[],"data":{}}]},{"nodeType":"text","value":" av betalkort från nuvarande 35 till 26 %, och kreditkort från nuvarande 16 % till 14 %. Kontanter används också i allt lägre utsträckning, och endast 22 % av Generation Z uppger sig vara redo att använda kontanter för framtida köp.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"De senaste två årens utveckling har snabbat på skiftet till digitala betalningar. Som ett resultat av utvecklingen är Generation Z mer redo att börja använda något av följande betalningsalternativ:","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"”Köp nu, betala senare”","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Plånbokstjänster och kontantlösa betalningar såsom Apple Pay, Google Pay och Paypal.","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"P2P-betalningar (peer-to-peer)","marks":[],"data":{}}]}]}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Att anpassa sig till nya shoppingvanor innebär att tillgodose konsumenter med olika behov och förväntningar, vilket Generation Z visar. 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Idag gäller det inte bara att komplettera den fysiska detaljhandeln med näthandel, utan att också använda sig av alla tillgängliga kanaler för att lyckas väl och nå kunderna där de befinner sig. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Att övergå till en helt kundcentrerad strategi är inte helt enkelt. Det innebär bland annat att handlare behöver engagera sina kunder via samtliga tillgängliga kanaler såsom webb, mobil, sociala medier och fysiskt i affären. En väl fungerande omnikanalstrategi ska standardisera budskap, metoder och marknadsföring så att kunden kan känna igen sig och röra sig fritt mellan olika kanaler utan att varumärkesupplevelsen försämras.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Det finns tydlig data som visar att en väl fungerade omnikanalstrategi hjälper till att hålla kunden engagerad. Enligt ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.prnewswire.com/news-releases/more-than-80-of-shoppers-believe-theyre-more-knowledgeable-than-retail-store-associates-according-to-new-tulip-retail-survey-300423934.html"},"content":[{"nodeType":"text","value":"Aberdeen Group Inc.","marks":[],"data":{}}]},{"nodeType":"text","value":" kan företag med en stark omnikanalstrategi i genomsnitt behålla hela 89 % av sina kunder, medan motsvarande siffra för företag med en svag omnikanalstrategi ligger på endast 33 %.","marks":[],"data":{}}]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"Konsumenterna finns redan i alla kanaler","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"För handlarna gäller det att inte hamna på efterkälken i digitaliseringen och övergången till en bredare näthandel. Det handlar också om att, likt konsumenter, hänga med och anpassa sig till ny teknik. Flexibilitet är ett nyckelord, och för ökad flexibilitet krävs förståelse för kundernas behov och hur dessa förändras över tid.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Men det behöver inte vara särskilt kostsamt eller svårt att anpassa sig – tvärtom innebär förändringarna stora möjligheter för många handlare. De som går stärkta ur den rådande krisen kommer sannolikt vara de som drar nytta av omnikanalutvecklingen, är snabbrörliga och vågar anpassa sig till nya kundbeteenden. ","marks":[],"data":{}}]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"Ingen kanal är en egen ö","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Det personliga kundmötet är centralt och har flera fördelar när det kommer till att bygga långsiktiga kundrelationer, även om digitala miljöer kan ge liknande möjligheter idag. Fysiska kanaler tenderar att vara mer personliga än digitala motsvarigheter, som ofta når en bredare publik.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"De handlare som ligger i framkant ser redan till såväl sina fysiska som sina digitala kanaler, och suddar ut gränserna mellan dessa. Detta är något som mindre handlare kan ta efter, för att på så sätt erbjuda en sömlös kundupplevelse mellan de olika kanalerna.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Det amerikanska undersökningsföretaget Forrester Research uppger att 54 % av alla detaljhandelstransaktioner på ett eller annat sätt påverkas av nätet, vilket är ett tydligt tecken på att företag måste integrera sina kanaler och finnas där kunden befinner sig. En enhetlig upplevelse stärker varumärket och gör det möjligt för potentiella kunder att påbörja kundresan oavsett kanal. ","marks":[],"data":{}}]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"Konkreta tips för att dra nytta av en ökad digitalisering","marks":[],"data":{}}]},{"nodeType":"ordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Kundbemötande 2.0.","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" Med tillgång till rätt verktyg och kunddata kan medarbetare i butik bli viktiga ambassadörer och få en fördjupad förståelse för vilka behov och preferenser kunder har, vilket resulterar i en ökad kundnöjdhet.","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Ökad lagerflexibilitet.","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" Vidare är det viktigt att satsa på lagerhanteringssystem som möjliggör leverans både från butik till butik och från butik till kund. Kunder bör ha möjlighet handla i butik, oavsett om varan finns tillgänglighet eller ej. Att direkt på plats kunna erbjuda beställning via nätet till exempel minskar risken för kundbortfall. ","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Digital/fysisk marknadsföring.","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" Att i butik använda sig av så kallad beacon-teknik, skicka pushnotiser och erbjudanden till telefoner i närheten, är också ett utmärkt exempel på hur det digitala kan bli ett naturligt inslag i den fysiska butiken. ","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Börja småskaligt.","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" Att implementera ny teknik kan vara en utmaning för mindre företag med en begränsad budget, men det är en nödvändig investering som kan ske stegvis. Det kan börja med att i butik erbjuda wifi, upphämtning, kundomdömen eller kuponger via qr-koder. ","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Kunnig personal","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" kan förbättra kundupplevelsen avsevärt. Hela ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.prnewswire.com/news-releases/more-than-80-of-shoppers-believe-theyre-more-knowledgeable-than-retail-store-associates-according-to-new-tulip-retail-survey-300423934.html"},"content":[{"nodeType":"text","value":"83 % av konsumenterna","marks":[],"data":{}}]},{"nodeType":"text","value":" anser sig själva vara mer kunniga än butikspersonal, så det gäller för medarbetare att kunna svara på svåra och detaljerade frågor om de olika produkterna. Att ha tillgång till produktinformation via streckkodsskanning kan vara till stor hjälp. Personal som har tillgång till köphistorik eller liknande information kan också ge mer personligt anpassade rekommendationerna till kunderna. ","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Mer information.","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" Konsumenter vill ha mycket information om de produkter som de är intresserade av. Det här kan man dra nytta av genom att i butik implementera exempelvis surfplattor och andra sorters digitala skärmar, VR-teknik eller QR-koder. Att tillhandahålla kunderna produktinformation är någonting som kan uppmuntra till köp, samtidigt som det strömlinjeformar kundupplevelsen. 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Deras fysiska butiker erbjuder en kundupplevelse som är svårare att få till online, samtidigt som potentiella kunder kan boka in möten direkt via webbplatsen. Medarbetarna är dessutom duktiga på att dra nytta av webbplatsen, som när produkter inte finns i lager. 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Det kända varumärket, som i Sverige bland annat finns representerat i Sephora-butiker, har verkligen dragit nytta av digitaliseringens många möjligheter. Benefit Cosmetics sammanflätar nämligen kundupplevelserna på nätet med den i butik. Kunderna kan boka möten på nätet via en interaktiv och personlig webbsida. Trots sina många butiker kan kunderna ändå välja sin lokala avdelning och personliga skönhetsexpert, vilket ger en ökad kundlojalitet och stärker relationerna. 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