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<!DOCTYPE html> <html > <head> <meta charset="utf-8"> <meta rel="search" type="application/opensearchdescription+xml" href="/open_search.xml" title="Academia.edu"> <meta content="width=device-width, initial-scale=1" name="viewport"> <meta name="google-site-verification" content="bKJMBZA7E43xhDOopFZkssMMkBRjvYERV-NaN4R6mrs"> <meta name="csrf-param" content="authenticity_token" /> <meta name="csrf-token" content="gr2wzNDhaK0BKS8J6fjVqcCkVfpPXR1IkfUsAw_UhlO-BrXjITFgz9UwIlx1o74CGxXtHMdw3PO_UhiJM0kwgA" /> <meta name="citation_title" content="Roles of New Media in India Political Landscape" /> <meta name="citation_journal_title" content="International Journal of Law, Government and Communication" /> <meta name="citation_author" content="Nurul Hidayah Hamid" /> <meta name="twitter:card" content="summary" /> <meta name="twitter:url" content="https://www.academia.edu/48072956/Roles_of_New_Media_in_India_Political_Landscape" /> <meta name="twitter:title" content="Roles of New Media in India Political Landscape" /> <meta name="twitter:description" content="Today, new media especially social media became an important tool in human life from providing information, communication; discuss an issue to mobilize people. People can do whatever they want just by using social media every time for 24 hours and" /> <meta name="twitter:image" content="https://0.academia-photos.com/118865285/29273391/27264375/s200_nurul_hidayah.hamid.jpg" /> <meta property="fb:app_id" content="2369844204" /> <meta property="og:type" content="article" /> <meta property="og:url" content="https://www.academia.edu/48072956/Roles_of_New_Media_in_India_Political_Landscape" /> <meta property="og:title" content="Roles of New Media in India Political Landscape" /> <meta property="og:image" content="http://a.academia-assets.com/images/open-graph-icons/fb-paper.gif" /> <meta property="og:description" content="Today, new media especially social media became an important tool in human life from providing information, communication; discuss an issue to mobilize people. 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People can do whatever they want just by using social media every time for 24 hours and" /> <title>(PDF) Roles of New Media in India Political Landscape</title> <link rel="canonical" href="https://www.academia.edu/48072956/Roles_of_New_Media_in_India_Political_Landscape" /> <script async src="https://www.googletagmanager.com/gtag/js?id=G-5VKX33P2DS"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-5VKX33P2DS', { cookie_domain: 'academia.edu', send_page_view: false, }); gtag('event', 'page_view', { 'controller': "single_work", 'action': "show", 'controller_action': 'single_work#show', 'logged_in': 'false', 'edge': 'unknown', // Send nil if there is no A/B test bucket, in case some records get logged // with missing data - that way we can distinguish between the two cases. // ab_test_bucket should be of the form <ab_test_name>:<bucket> 'ab_test_bucket': null, }) </script> <script> var $controller_name = 'single_work'; var $action_name = "show"; var $rails_env = 'production'; var $app_rev = 'c3e65371540394fa16a6b85de54095502b039e97'; var $domain = 'academia.edu'; var $app_host = "academia.edu"; var $asset_host = "academia-assets.com"; var $start_time = new Date().getTime(); var $recaptcha_key = "6LdxlRMTAAAAADnu_zyLhLg0YF9uACwz78shpjJB"; var $recaptcha_invisible_key = "6Lf3KHUUAAAAACggoMpmGJdQDtiyrjVlvGJ6BbAj"; var $disableClientRecordHit = false; </script> <script> window.require = { config: function() { return function() {} } } </script> <script> window.Aedu = window.Aedu || {}; window.Aedu.hit_data = null; window.Aedu.serverRenderTime = new Date(1737266861000); window.Aedu.timeDifference = new Date().getTime() - 1737266861000; </script> <script type="application/ld+json">{"@context":"https://schema.org","@type":"ScholarlyArticle","abstract":"Today, new media especially social media became an important tool in human life from providing information, communication; discuss an issue to mobilize people. People can do whatever they want just by using social media every time for 24 hours and everywhere regardless of time or place. Moreover, new media either Facebook, Twitter or Youtube use by everyone including politicians these days to share their agenda, besides other methods. In India, the use of new media mainly Twitter seen play an important in Delhi General Election 2014. For example, most of the election participant such as Narendra Modi or and their parties, Bharatiya Janata Party (BPJ) seen using new media extensively in their online campaign to attract the voter. Thus, the purpose of this research is to understand the roles of new media on politic in India and how politician uses Facebook, Twitter or Youtube in their online campaign and spread out agenda. For this purpose, an in-depth interview (qualitative) was used...","author":[{"@context":"https://schema.org","@type":"Person","name":"Nurul Hidayah Hamid"}],"contributor":[],"dateCreated":"2021-05-04","dateModified":"2021-05-04","headline":"Roles of New Media in India Political Landscape","image":"https://attachments.academia-assets.com/66874337/thumbnails/1.jpg","inLanguage":"en","keywords":[],"publication":"International Journal of Law, Government and Communication","publisher":{"@context":"https://schema.org","@type":"Organization","name":"Global Academic Excellence (M) Sdn Bhd"},"sourceOrganization":[{"@context":"https://schema.org","@type":"EducationalOrganization","name":null}],"thumbnailUrl":"https://attachments.academia-assets.com/66874337/thumbnails/1.jpg","url":"https://www.academia.edu/48072956/Roles_of_New_Media_in_India_Political_Landscape"}</script><style type="text/css">@media(max-width: 567px){:root{--token-mode: Rebrand;--dropshadow: 0 2px 4px 0 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important tool in human life from providing information, communication; discuss an issue to mobilize people. People can do whatever they want just by using social media every time for 24 hours and everywhere regardless of time or place. Moreover, new media either Facebook, Twitter or Youtube use by everyone including politicians these days to share their agenda, besides other methods. In India, the use of new media mainly Twitter seen play an important in Delhi General Election 2014. For example, most of the election participant such as Narendra Modi or and their parties, Bharatiya Janata Party (BPJ) seen using new media extensively in their online campaign to attract the voter. Thus, the purpose of this research is to understand the roles of new media on politic in India and how politician uses Facebook, Twitter or Youtube in their online campaign and spread out agenda. For this purpose, an in-depth interview (qualitative) was used...","publisher":"Global Academic Excellence (M) Sdn Bhd","publication_name":"International Journal of Law, Government and Communication"},"document_type":"paper","pre_hit_view_count_baseline":null,"quality":"high","language":"en","title":"Roles of New Media in India Political Landscape","broadcastable":true,"draft":null,"has_indexable_attachment":true,"indexable":true}}["work"]; window.loswp.workCoauthors = [118865285]; window.loswp.locale = "en"; window.loswp.countryCode = "SG"; window.loswp.cwvAbTestBucket = ""; window.loswp.designVariant = "ds_vanilla"; window.loswp.fullPageMobileSutdModalVariant = "control"; window.loswp.useOptimizedScribd4genScript = false; window.loginModal = {}; window.loginModal.appleClientId = 'edu.academia.applesignon';</script><script defer="" src="https://accounts.google.com/gsi/client"></script><div class="ds-loswp-container"><div class="ds-work-card--grid-container"><div class="ds-work-card--container js-loswp-work-card ds-work-card--prominent-pdf"><div class="ds-work-card--cover"><div class="ds-work-cover--wrapper"><div class="ds-work-cover--container"><button class="ds-work-cover--clickable js-swp-download-button" data-signup-modal="{"location":"swp-splash-paper-cover","attachmentId":66874337,"attachmentType":"pdf"}"><img alt="First page of “Roles of New Media in India Political Landscape”" class="ds-work-cover--cover-thumbnail" src="https://0.academia-photos.com/attachment_thumbnails/66874337/mini_magick20210504-11522-1y63vsp.png?1620124391" /><img alt="PDF Icon" class="ds-work-cover--file-icon" src="//a.academia-assets.com/images/single_work_splash/adobe_icon.svg" /><div class="ds-work-cover--hover-container"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">download</span><p>Download Free PDF</p></div><div class="ds-work-cover--ribbon-container">Download Free PDF</div><div class="ds-work-cover--ribbon-triangle"></div></button></div></div></div><div class="ds-work-card--work-information"><h1 class="ds-work-card--work-title">Roles of New Media in India Political Landscape</h1><div class="ds-work-card--work-authors ds-work-card--detail"><a class="ds-work-card--author js-wsj-grid-card-author ds2-5-body-md ds2-5-body-link" data-author-id="118865285" href="https://independent.academia.edu/NurulHidayahHamid"><img alt="Profile image of Nurul Hidayah Hamid" class="ds-work-card--author-avatar" src="https://0.academia-photos.com/118865285/29273391/27264375/s65_nurul_hidayah.hamid.jpg" />Nurul Hidayah Hamid</a></div><div class="ds-work-card--detail"><p class="ds-work-card--detail ds2-5-body-sm">International Journal of Law, Government and Communication</p><div class="ds-work-card--work-metadata"><div class="ds-work-card--work-metadata__stat"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">visibility</span><p class="ds2-5-body-sm" id="work-metadata-view-count">…</p></div><div class="ds-work-card--work-metadata__stat"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">description</span><p class="ds2-5-body-sm">17 pages</p></div><div class="ds-work-card--work-metadata__stat"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">link</span><p class="ds2-5-body-sm">1 file</p></div></div><script>(async () => { const workId = 48072956; 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if (!viewCountBody) { throw new Error('Failed to find work views element'); } viewCountBody.textContent = `${commaizedViewCount} views`; } catch (error) { // Remove the whole views element if there was some issue parsing. document.getElementById('work-metadata-view-count')?.parentNode?.remove(); throw new Error(`Failed to parse view count: ${viewCount}`, error); } }; // If the DOM is still loading, wait for it to be ready before updating the view count. if (document.readyState === "loading") { document.addEventListener('DOMContentLoaded', () => { updateViewCount(viewCount); }); // Otherwise, just update it immediately. } else { updateViewCount(viewCount); } })();</script></div><p class="ds-work-card--work-abstract ds-work-card--detail ds2-5-body-md">Today, new media especially social media became an important tool in human life from providing information, communication; discuss an issue to mobilize people. People can do whatever they want just by using social media every time for 24 hours and everywhere regardless of time or place. Moreover, new media either Facebook, Twitter or Youtube use by everyone including politicians these days to share their agenda, besides other methods. In India, the use of new media mainly Twitter seen play an important in Delhi General Election 2014. For example, most of the election participant such as Narendra Modi or and their parties, Bharatiya Janata Party (BPJ) seen using new media extensively in their online campaign to attract the voter. Thus, the purpose of this research is to understand the roles of new media on politic in India and how politician uses Facebook, Twitter or Youtube in their online campaign and spread out agenda. For this purpose, an in-depth interview (qualitative) was used...</p><div class="ds-work-card--button-container"><button class="ds2-5-button js-swp-download-button" data-signup-modal="{"location":"continue-reading-button--work-card","attachmentId":66874337,"attachmentType":"pdf","workUrl":"https://www.academia.edu/48072956/Roles_of_New_Media_in_India_Political_Landscape"}">See full PDF</button><button class="ds2-5-button ds2-5-button--secondary js-swp-download-button" data-signup-modal="{"location":"download-pdf-button--work-card","attachmentId":66874337,"attachmentType":"pdf","workUrl":"https://www.academia.edu/48072956/Roles_of_New_Media_in_India_Political_Landscape"}"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">download</span>Download PDF</button></div><div class="ds-signup-banner-trigger-container"><div class="ds-signup-banner-trigger"></div></div><div class="ds-signup-banner"><div id="ds-signup-banner-close-button"><button class="ds2-5-button ds2-5-button--secondary ds2-5-button--inverse"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">close</span></button></div><div class="ds-signup-banner-ctas"><img src="//a.academia-assets.com/images/academia-logo-capital-white.svg" /><h4 class="ds2-5-heading-serif-sm">Sign up for access to the world's latest research.</h4><button class="ds2-5-button ds2-5-button--inverse ds2-5-button--full-width js-swp-download-button" data-signup-modal="{"location":"signup-banner"}">Sign up for free</button></div><div class="ds-signup-banner-divider"></div><div class="ds-signup-banner-reasons"><div class="ds-signup-banner-reasons-item"><span class="material-symbols-outlined" style="font-size: 24px" translate="no">check</span><span>Get notified about relevant papers</span></div><div class="ds-signup-banner-reasons-item"><span class="material-symbols-outlined" style="font-size: 24px" translate="no">check</span><span>Save papers to use in your research</span></div><div class="ds-signup-banner-reasons-item"><span class="material-symbols-outlined" style="font-size: 24px" translate="no">check</span><span>Join the discussion with peers</span></div><div class="ds-signup-banner-reasons-item"><span class="material-symbols-outlined" style="font-size: 24px" translate="no">check</span><span>Track your impact</span></div></div></div><script>(() => { // Set up signup banner show/hide behavior: // 1. 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