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TechHive Audience: Reach, Engage & Advertise | Foundry
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experience-nav"><span class="accent olive">Select an experience</span><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-111163"><a href="https://foundryco.com/jp/" class="menu-link">Japan</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom menu-item-111208 current-experience-menu-item"><a href="/" class="menu-link">Global</a></li></ul> </div> </div><!-- .inner-right --> </div><!-- .inner-masthead --> </header><!-- #masthead --> <main id="primary" class="site-main"> <article id="post-94944" class="post-94944 page type-page status-publish has-post-thumbnail hentry"> <!-- THE REMAINING HERO FIELDS FROM LEGACY --> <header class="default-hero with-logo"> <div class="page-hero" style="background-image: url(https://foundryco.com/wp-content/uploads/2020/05/obd9_techhive_bg-1-1-prog.jpg)"></div> <div class="the-logo"> <h1 class="screen-reader-text">TechHive</h1> <img src="https://foundryco.com/wp-content/uploads/2020/05/logo-TechHive-header-1.svg" alt="logo for TechHive" /> </div> </header><!-- .with-logo --> <div class="hero-text narrow"> <div id="hero-blurb" class="medium-width grid-x grid-margin-x"> <div class="small-12 medium-12 large-11 cell max-ten"> <h2>Techhive</h2> <p>TechHive is the only consumer tech website 100% dedicated to smart-home and home-entertainment gear. No other website has TechHive’s razor-sharp focus on these specific, rapidly evolving technologies or caters exclusively to this passionate consumer base. TechHive believes that the home of the future is a fully automated smart home, that home security is paramount and that no one has to settle for antiquated technology. This site is curated by us, dedicated for you. See what TechHive has to offer.</p> <h4>What we cover</h4> <ul> <li>Connected home</li> <li>Home networking</li> <li>Home security</li> <li>Smart lighting</li> <li>Smart appliances</li> <li>Streaming media</li> <li>Smart heating</li> <li>Smart cleaning</li> </ul> <div class="hero-ctas"> <div class="hero-btn"> <div class="a11y-cta standard-cta left" role="button"> <a class="brand-button" href="https://www.techhive.com/" target="_blank"> Visit TechHive <span class="screen-reader-text">External link</span> </a> </div> </div> </div> </div> </div><!-- .hero-blurb --> </div><!-- .hero-text --> <div class="entry-content"> <section id="foundry-stats-block_3a433284ae12ee0e61220febdfefd2f4" class="stats-block custom-block "> <div class="wrapper"> <div class="the-stats grid-x"> <div class="single-stat-entry cell small-12 medium-4"> <div class="positioner"> <div class="the-stat-number">82%</div> <div class="color-break"></div> <span class="stat-under"><p>Like to consume a large volume of information on a product before making any purchase decision</p> </span> </div> </div><!-- END .single-stat-entry --> <div class="single-stat-entry cell small-12 medium-4"> <div class="positioner"> <div class="the-stat-number">47%</div> <div class="color-break"></div> <span class="stat-under"><p>Plan to purchase computer accessories in the next 12 months</p> </span> </div> </div><!-- END .single-stat-entry --> <div class="single-stat-entry cell small-12 medium-4"> <div class="positioner"> <div class="the-stat-number">45%</div> <div class="color-break"></div> <span class="stat-under"><p>Willing to pay more for cutting-edge products</p> </span> </div> </div><!-- END .single-stat-entry --> </div><!-- END .the-stats --> <div class="the-stat-source">2022 TechHive Audience portrait study</div> </div> </section><!-- END .stats-block --> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <section id="basic-foundry-col-block_6703cb0fee53c561105313873b66460f" class="basic-foundry-col custom-block " style="background-color: "> <div class="wrapper"> <div class="grid-x grid-margin-x"> <div class="cell cell small-12"> <h3>See what’s special about TechHive</h3> <p><a href="https://www.techhive.com/" target="_blank" rel="noreferrer noopener">TechHive.com</a>: TechHive.com is unique in that its sole focus is on sharing the latest news, reviews and tips to help consumers make their homes smart and secure. Keep your finger on the pulse of home tech through this interactive site built by us and meant for you.</p> <hr /> <h5>Newsletter</h5> <p><a href="https://www.techhive.com/newsletters/signup.html" target="_blank" rel="noreferrer noopener">Best of TechHive</a>: Receive the top connected-home and home-entertainment news, reviews and how-to’s.</p> <hr /> <h5>Reviews & Deals</h5> <p><a href="https://www.techhive.com/reviews/" target="_blank" rel="noreferrer noopener">Reviews</a>: Trusted to provide buying advice, TechHive provides fair and honest reviews on the latest smart-home technology, in-home gadgets and more.</p> <p><a href="https://www.techhive.com/deals/" target="_blank" rel="noreferrer noopener">Deals</a>:Don’t miss the sales and price drops of popular products; stay in touch as TechHive reports the latest deals.</p> <hr /> <h5>Videos</h5> <p><a href="https://www.youtube.com/user/TechHiveTV" target="_blank" rel="noreferrer noopener">Videos</a>:Follow the biggest home tech trends, learn about connected gadgets and get unbiased reviews of the latest smart-home products.</p> </div> </div> </div> </section> <div style="height:100px" aria-hidden="true" class="wp-block-spacer"></div> <section id="basic-foundry-col-block_7e9743e9717b25513553df6cb0dd95ac" class="basic-foundry-col custom-block narrow" style="background-color: "> <div class="wrapper"> <div class="grid-x grid-margin-x"> <div class="cell cell small-12"> <h3>Use our insights to reach your audience of future customers</h3> <h4>Explore our product offerings</h4> <ul id="block-204148ff-cfad-416b-b33c-101ab8d5062f" class="block-editor-rich-text__editable block-editor-block-list__block wp-block is-selected wp-block-list rich-text" role="document" aria-label="Block: List" data-block="204148ff-cfad-416b-b33c-101ab8d5062f" data-type="core/list" data-title="List"> <li><strong data-rich-text-format-boundary="true">Branding & awareness</strong> – Generating brand awareness is the first step toward fostering relationships with enthusiasts. Establishing trust increases the likelihood a tech decision-maker will consider your brand during the buying process.</li> <li><strong>Native & sponsored content</strong> – <span class="NormalTextRun SCXW93483522 BCX0">Showcase</span><span class="NormalTextRun SCXW93483522 BCX0"> your message to a tailored and engaged audience through seamless native integration on Foundry’s editorial sites.</span></li> <li><strong>Social</strong> – Drive awareness and engagement by tapping into Foundry’s suite of social products to showcase your message to a broad audience.</li> <li><strong><span class="TextRun Underlined MacChromeBold SCXW261456765 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW261456765 BCX0">Audience</span><span class="NormalTextRun SCXW261456765 BCX0"> targeting</span></span></strong><span class="TextRun Underlined SCXW261456765 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW261456765 BCX0"> – Target the relevant audience with our first-party data</span><span class="NormalTextRun SCXW261456765 BCX0"> based on behavior, interest, </span><span class="NormalTextRun SCXW261456765 BCX0">context</span><span class="NormalTextRun SCXW261456765 BCX0"> and intent</span><span class="NormalTextRun SCXW261456765 BCX0">.</span></span></li> <li><strong><span class="TextRun Underlined MacChromeBold SCXW134092760 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW134092760 BCX0">Performance marketing </span></span></strong><span class="TextRun Underlined SCXW134092760 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW134092760 BCX0">– </span></span><span class="TextRun Underlined SCXW134092760 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW134092760 BCX0">A</span><span class="NormalTextRun SCXW134092760 BCX0">dd</span><span class="NormalTextRun SCXW134092760 BCX0"> a performance element to your campaign to focus on conversion.</span></span></li> <li><strong>Video</strong> – Reach and engage with enthusiasts through interactive video on Foundry’s editorial sites.</li> </ul> </div> </div> </div> </section> <!-- CHECK FOR STYLES FIRST --> <div id="foundry-cta-block_fe7927ef9a12097632179ff1c16fe51f" class="fw-cta custom-block light" style="background-color:#ffb81c;color:#000000;"> <div class="fwcta-max"> <!-- SINGLE VERTICAL COLUMN WITH TITLE, TAGLINE, IMAGE, CTA. TITLE & CTA CENTERED --> <!-- GENERIC FALLBACK FOR SIMPLE NEW OR EXISTING CTAS --> <h3 style="text-align: center;">$7.5M spent annually on technology purchases via TechHive</h3> <p style="text-align: center;">Publisher’s data</p> <!-- FOOTNOTE IS OPTIONAL AND INSIDE THE CONTAINER --> </div><!-- fwcta-max --> </div><!-- fw-cta --> <section id="foundry-feed-block_5962a60bf3f34604ec6212a5ae279a65" class="feed-block custom-block"> <div class="all-feed-wrapper"> <div class="team-heading"> <h2>Meet TechHive's editorial leaders</h2> <p></p> </div> <div class="mobile-only">Click each person to read bio</div> <div class="team-feed four"> <div class="flyout-entry has-bio" data-bio=true> <div class="flyout-base"> <div class="flyout-thumb"> <img decoding="async" width="150" height="150" src="https://foundryco.com/wp-content/uploads/2020/04/obd9_Michael_Brown_bw_2x-1.jpg?w=150&h=150&crop=1" class="attachment-thumbnail size-thumbnail" alt="" srcset="https://foundryco.com/wp-content/uploads/2020/04/obd9_Michael_Brown_bw_2x-1.jpg?resize=150,150 150w, https://foundryco.com/wp-content/uploads/2020/04/obd9_Michael_Brown_bw_2x-1.jpg?resize=12,12 12w, https://foundryco.com/wp-content/uploads/2020/04/obd9_Michael_Brown_bw_2x-1.jpg?resize=49,50 49w" sizes="(max-width: 150px) 100vw, 150px" /> </div> <h4>Michael Brown</h4> <h6>Executive Editor, TechHive </h6> </div><!-- END .flyout-base --> <div class="full-flyout"> <div class="full-inner"> <div class="grid-x"> <div class="cell small-12 large-6"> <div class="full-flyout-thumb show-for-large" role="image" aria-label="" style="background-image: url('https://foundryco.com/wp-content/uploads/2020/04/obd9_Michael_Brown_bw_2x-1.jpg?w=532&h=540&crop=1'); background-size: cover;background-position: center; background-repeat: no-repeat; padding-bottom: 75%; width: 100%; height: 100%;"> </div> </div> <div class="cell small-12 large-6"> <div class="full-flyout-content"> <header> <div class="controls"> <div class="toggle-team"> <button class="prev-team toggle-team-entry"><i class="fa fa-chevron-left" aria-hidden="true"></i></button> <button class="next-team toggle-team-entry"><i class="fa fa-chevron-right" aria-hidden="true"></i></button> </div> <button class="full-inner-close" aria-label="Click to close modal"> <i class="fa fa-close" aria-hidden="true"></i> </button> </div> <div class="grid-x grid-margin-x"> <div class="full-flyout-thumb hide-for-large cell small-6 medium-4"> <img fetchpriority="high" decoding="async" width="296" height="300" src="https://foundryco.com/wp-content/uploads/2020/04/obd9_Michael_Brown_bw_2x-1.jpg?w=296" class="attachment-medium size-medium" alt="" srcset="https://foundryco.com/wp-content/uploads/2020/04/obd9_Michael_Brown_bw_2x-1.jpg 532w, https://foundryco.com/wp-content/uploads/2020/04/obd9_Michael_Brown_bw_2x-1.jpg?resize=296,300 296w, https://foundryco.com/wp-content/uploads/2020/04/obd9_Michael_Brown_bw_2x-1.jpg?resize=12,12 12w, https://foundryco.com/wp-content/uploads/2020/04/obd9_Michael_Brown_bw_2x-1.jpg?resize=49,50 49w" sizes="(max-width: 296px) 100vw, 296px" /> </div> <div class="cell small-6 medium-8 large-12"> <h4>Michael Brown</h4> <h6>Executive Editor, TechHive</h6> <ul class="social-links"> <li><a href="https://twitter.com/BrowniesHQ" target="_blank"><i class="fa-brands fa-x-twitter" aria-hidden="true"></i></a></li> </ul> </div> </header> <div class="bio-wrap"> <p>Michael Brown joined International Data Group in April 2012 and is currently Executive Editor at TechHive, an IDG B2C editorial property focused on the smart home (home security, smart thermostats, smart lighting, etc.) and home entertainment (smart TVs, home audio, cord-cutting, etc.). He also covers home networking for PCWorld. Michael works out of a smart home he built in 2007, which he uses as a real-world product testing lab.</p> <p>Prior to his current role, Michael was a Senior Editor at PCWorld and he has held editorial positions at a wide variety of other tech publishing companies, including CNET (Director of CNET Gamecenter), Future (Executive Editor at Maximum PC, Maximum Tech, EZ Tech Guides), and Electronic Musician (Associate Editor). As a freelancer, he has contributed to Computerworld, New Media magazine, Networkworld, Macweek, and similar publications. He graduated from California State University East Bay with a degree in Multimedia Journalism in 1987.</p> </div> </div> </div> </div> </div><!-- END .full-inner --> </div><!-- END .full-flyout --> </div><!-- END .flyout-entry --> <div class="flyout-entry has-bio" data-bio=true> <div class="flyout-base"> <div class="flyout-thumb"> <img decoding="async" width="150" height="150" src="https://foundryco.com/wp-content/uploads/2020/04/6_Matt-Egan.jpg?w=150&h=150&crop=1" class="attachment-thumbnail size-thumbnail" alt="" srcset="https://foundryco.com/wp-content/uploads/2020/04/6_Matt-Egan.jpg 800w, https://foundryco.com/wp-content/uploads/2020/04/6_Matt-Egan.jpg?resize=150,150 150w, https://foundryco.com/wp-content/uploads/2020/04/6_Matt-Egan.jpg?resize=300,300 300w, https://foundryco.com/wp-content/uploads/2020/04/6_Matt-Egan.jpg?resize=768,768 768w, https://foundryco.com/wp-content/uploads/2020/04/6_Matt-Egan.jpg?resize=12,12 12w, https://foundryco.com/wp-content/uploads/2020/04/6_Matt-Egan.jpg?resize=50,50 50w" sizes="(max-width: 150px) 100vw, 150px" /> </div> <h4>Matt Egan</h4> <h6>Global Content Director </h6> </div><!-- END .flyout-base --> <div class="full-flyout"> <div class="full-inner"> <div class="grid-x"> <div class="cell small-12 large-6"> <div class="full-flyout-thumb show-for-large" role="image" aria-label="" style="background-image: url('https://foundryco.com/wp-content/uploads/2020/04/6_Matt-Egan.jpg?w=800&h=800&crop=1'); background-size: cover;background-position: center; background-repeat: no-repeat; padding-bottom: 75%; width: 100%; height: 100%;"> </div> </div> <div class="cell small-12 large-6"> <div class="full-flyout-content"> <header> <div class="controls"> <div class="toggle-team"> <button class="prev-team toggle-team-entry"><i class="fa fa-chevron-left" aria-hidden="true"></i></button> <button class="next-team toggle-team-entry"><i class="fa fa-chevron-right" aria-hidden="true"></i></button> </div> <button class="full-inner-close" aria-label="Click to close modal"> <i class="fa fa-close" aria-hidden="true"></i> </button> </div> <div class="grid-x grid-margin-x"> <div class="full-flyout-thumb hide-for-large cell small-6 medium-4"> <img loading="lazy" decoding="async" width="300" height="300" src="https://foundryco.com/wp-content/uploads/2020/04/6_Matt-Egan.jpg?w=300" class="attachment-medium size-medium" alt="" srcset="https://foundryco.com/wp-content/uploads/2020/04/6_Matt-Egan.jpg 800w, https://foundryco.com/wp-content/uploads/2020/04/6_Matt-Egan.jpg?resize=150,150 150w, https://foundryco.com/wp-content/uploads/2020/04/6_Matt-Egan.jpg?resize=300,300 300w, https://foundryco.com/wp-content/uploads/2020/04/6_Matt-Egan.jpg?resize=768,768 768w, https://foundryco.com/wp-content/uploads/2020/04/6_Matt-Egan.jpg?resize=12,12 12w, https://foundryco.com/wp-content/uploads/2020/04/6_Matt-Egan.jpg?resize=50,50 50w" sizes="auto, (max-width: 300px) 100vw, 300px" /> </div> <div class="cell small-6 medium-8 large-12"> <h4>Matt Egan</h4> <h6>Global Content Director</h6> <ul class="social-links"> <li><a href="https://twitter.com/MattJEgan" target="_blank"><i class="fa-brands fa-x-twitter" aria-hidden="true"></i></a></li> </ul> </div> </header> <div class="bio-wrap"> <p>An executive leader with more than two decades experience leading successful editorial teams, Matt Egan is Foundry’s (formerly IDG Communications) first ever Editorial Director.</p> <p>Matt leads and supports Foundry’s world class teams of journalists in key markets across the globe, as they create expert content in multiple major world languages. He is responsible for audience development, data, content, ecommerce, analytics, video, and content strategy for the world’s most popular business-to-business and B2C technology publications and events.</p> <p>Prior to his global role Matt managed Foundry’s award-winning enterprise and B2C editorial teams in the US, UK, ASEAN, France and Spain.</p> <p>Matt holds a BA in English and Drama from the University of Hull. He’s married with two children and enjoys running.</p> </div> </div> </div> </div> </div><!-- END .full-inner --> </div><!-- END .full-flyout --> </div><!-- END .flyout-entry --> <div class="flyout-entry has-bio" data-bio=true> <div class="flyout-base"> <div class="flyout-thumb"> <img loading="lazy" decoding="async" width="150" height="150" src="https://foundryco.com/wp-content/uploads/2020/11/cl_Portraits_Gross_18_von_93-scaled.jpg?w=150&h=150&crop=1" class="attachment-thumbnail size-thumbnail" alt="" srcset="https://foundryco.com/wp-content/uploads/2020/11/cl_Portraits_Gross_18_von_93-scaled.jpg?resize=150,150 150w, https://foundryco.com/wp-content/uploads/2020/11/cl_Portraits_Gross_18_von_93-scaled.jpg?resize=800,800 800w" sizes="auto, (max-width: 150px) 100vw, 150px" /> </div> <h4>Christian Löbering</h4> <h6>Managing Director – Consumer B2C</h6> </div><!-- END .flyout-base --> <div class="full-flyout"> <div class="full-inner"> <div class="grid-x"> <div class="cell small-12 large-6"> <div class="full-flyout-thumb show-for-large" role="image" aria-label="" style="background-image: url('https://foundryco.com/wp-content/uploads/2020/11/cl_Portraits_Gross_18_von_93-scaled.jpg?w=800&h=800&crop=1'); background-size: cover;background-position: center; background-repeat: no-repeat; padding-bottom: 75%; width: 100%; height: 100%;"> </div> </div> <div class="cell small-12 large-6"> <div class="full-flyout-content"> <header> <div class="controls"> <div class="toggle-team"> <button class="prev-team toggle-team-entry"><i class="fa fa-chevron-left" aria-hidden="true"></i></button> <button class="next-team toggle-team-entry"><i class="fa fa-chevron-right" aria-hidden="true"></i></button> </div> <button class="full-inner-close" aria-label="Click to close modal"> <i class="fa fa-close" aria-hidden="true"></i> </button> </div> <div class="grid-x grid-margin-x"> <div class="full-flyout-thumb hide-for-large cell small-6 medium-4"> <img loading="lazy" decoding="async" width="300" height="240" src="https://foundryco.com/wp-content/uploads/2020/11/cl_Portraits_Gross_18_von_93-scaled.jpg?w=300" class="attachment-medium size-medium" alt="" srcset="https://foundryco.com/wp-content/uploads/2020/11/cl_Portraits_Gross_18_von_93-scaled.jpg 2560w, https://foundryco.com/wp-content/uploads/2020/11/cl_Portraits_Gross_18_von_93-scaled.jpg?resize=300,240 300w, https://foundryco.com/wp-content/uploads/2020/11/cl_Portraits_Gross_18_von_93-scaled.jpg?resize=768,614 768w, https://foundryco.com/wp-content/uploads/2020/11/cl_Portraits_Gross_18_von_93-scaled.jpg?resize=1024,818 1024w, https://foundryco.com/wp-content/uploads/2020/11/cl_Portraits_Gross_18_von_93-scaled.jpg?resize=1536,1227 1536w, https://foundryco.com/wp-content/uploads/2020/11/cl_Portraits_Gross_18_von_93-scaled.jpg?resize=2048,1636 2048w, https://foundryco.com/wp-content/uploads/2020/11/cl_Portraits_Gross_18_von_93-scaled.jpg?resize=15,12 15w, https://foundryco.com/wp-content/uploads/2020/11/cl_Portraits_Gross_18_von_93-scaled.jpg?resize=1400,1118 1400w, https://foundryco.com/wp-content/uploads/2020/11/cl_Portraits_Gross_18_von_93-scaled.jpg?resize=63,50 63w" sizes="auto, (max-width: 300px) 100vw, 300px" /> </div> <div class="cell small-6 medium-8 large-12"> <h4>Christian Löbering</h4> <h6>Managing Director – Consumer </h6> <ul class="social-links"> <li><a href="https://twitter.com/cloebering" target="_blank"><i class="fa-brands fa-x-twitter" aria-hidden="true"></i></a></li> </ul> </div> </header> <div class="bio-wrap"> <p>Christian Löbering is a global executive leader with a holistic approach to digital media and a decade of experience in leading successful editorial and commercial teams. Christian leads and supports his teams across the world to reach and inspire a global tech-savvy audience through a data informed publishing strategy, combined with editorial excellence, embracing technology and partnerships.</p> </div> </div> </div> </div> </div><!-- END .full-inner --> </div><!-- END .full-flyout --> </div><!-- END .flyout-entry --> <div class="flyout-entry no-bio"> <div class="flyout-base"> <div class="flyout-thumb"> <img loading="lazy" decoding="async" width="150" height="150" src="https://foundryco.com/wp-content/uploads/2020/04/obd8_Philips_bw_2x-1.jpg?w=150&h=150&crop=1" class="attachment-thumbnail size-thumbnail" alt="" srcset="https://foundryco.com/wp-content/uploads/2020/04/obd8_Philips_bw_2x-1.jpg?resize=150,150 150w, https://foundryco.com/wp-content/uploads/2020/04/obd8_Philips_bw_2x-1.jpg?resize=12,12 12w, https://foundryco.com/wp-content/uploads/2020/04/obd8_Philips_bw_2x-1.jpg?resize=49,50 49w" sizes="auto, (max-width: 150px) 100vw, 150px" /> </div> <h4>Jon Phillips</h4> <h6>Editorial Director, Consumer </h6> </div><!-- END .flyout-base --> </div><!-- END .flyout-entry --> </div><!-- END .team-feed --> </div><!-- all-feed-wrapper --> </section><!-- END .feed-block --> <section id="basic-foundry-col-block_fec415bd48e99f09ff79dcffbc01f06f" class="basic-foundry-col custom-block " style="background-color: "> <div class="wrapper"> <div class="grid-x grid-margin-x"> <div class="cell cell small-12"> <h3>Contact us to learn more about how to reach and engage this TechHive audience:</h3> </div> </div> </div> </section> <div id="general-form-block_5006b9667d929ec9aa90d9b2e0d98cae" class="gen-form-entry custom-block contact-two"> <div class="gen-form-inner"><!--[if lte IE 8]> <script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/v2-legacy.js"></script> <![endif]--> <script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/v2.js"></script> <script> hbspt.forms.create({ portalId: "1624046", formId: 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