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menu-item-111208 current-experience-menu-item"><a href="/" class="menu-link">Global</a></li></ul> </div> </div> </div> </header> <main id="primary" class="site-main"> <article id="post-94942" class="post-94942 page type-page status-publish has-post-thumbnail hentry">  <header class="default-hero with-logo"> <div class="page-hero" style="background-image: url(https://foundryco.com/wp-content/uploads/2020/05/obd6_macworld_bg-1-1-prog.jpg)"></div> <div class="the-logo"> <h1 class="screen-reader-text">Macworld</h1> <img src="https://foundryco.com/wp-content/uploads/2020/04/logo-macworld-white.png" alt="logo for Macworld" /> </div> </header> <div class="hero-text narrow"> <div id="hero-blurb" class="medium-width grid-x grid-margin-x"> <div class="small-12 medium-12 large-11 cell max-ten"> <h2>Macworld</h2> <p>Macworld is the premiere, one-stop shop for Apple enthusiasts. With editorial expertise at its core, Macworld delivers essential tips and buying advice to passionate Apple users worldwide. Macworld focuses its content on practical information; deep-dive hardware and software reviews; clear, concise tips and tutorials; and penetrating analysis that only true Apple experts can deliver.</p> <h4>What we cover</h4> <ul> <li>Macs</li> <li>iPhones</li> <li>iPads</li> <li>Software</li> <li>Security</li> <li>Wearables</li> <li>Storage</li> <li>Accessories</li> <li>Home tech</li> <li>Small-medium business</li> </ul> <div class="hero-ctas"> <div class="hero-btn"> <div class="button-container"> <a class="button-link standard-cta left" href="https://www.macworld.com/" target="_blank" role="button"> Visit Macworld <span class="screen-reader-text">External link</span> </a> </div> </div> </div> </div> </div> </div> <div class="entry-content"> <section id="stats-block-block_19a1b1847d32766c9d342dcdf52c27ba" class="stats-block custom-block full-teal "> <div class="wrapper"> <h2 class="title">Macworld's Connected Audience</h2> <div class="the-stats grid-x grid-margin-x"> <div class="single-stat-entry cell small-12 large-4"> <div class="positioner"> <div class="display-1">80%</div> <div class="color-break"></div> <span class="stat-under"><p>Consume a high amount of editorial and/or personal information before making a purchase decision</p> </span> </div> </div> <div class="single-stat-entry cell small-12 large-4"> <div class="positioner"> <div class="display-1">63%</div> <div class="color-break"></div> <span class="stat-under"><p>Plan to purchase computers in the next 12 months</p> </span> </div> </div> <div class="single-stat-entry cell small-12 large-4"> <div class="positioner"> <div class="display-1">$108K</div> <div class="color-break"></div> <span class="stat-under"><p>Average salary</p> </span> </div> </div> </div> <div class="the-stat-source">2022 Macworld Audience Portrait Study</div> </div> </section> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <section id="media-text-block_29e176cc568ac2d054e90d8b67be570f" class="media-text custom-block contain white-back black-text no-media"> <div class="wrapper"> <div class="grid-x grid-margin-x "> <div class="cell small-12 "> <h3>See what’s special about Macworld</h3> <p><a href="https://www.macworld.com/" target="_blank" rel="noreferrer noopener">Macworld.com</a><strong>:</strong> Macworld.com is an acclaimed website dedicated to serving the highly knowledgeable and enthusiastic niche audience of Mac users. By focusing efforts solely on this audience, our editorial staff of experts are able to produce the most accurate, cutting-edge and up-to-date news and reviews for our dedicated audience, all in one place.</p> <p><a href="https://www.macworld.com/faq" target="_blank" rel="noreferrer noopener">Macworld digital magazine</a><strong>: </strong>In a monthly digital issue, Macworld brings essential news and must-see stories about everything Apple.</p> <hr /> <h5>Newsletters</h5> <p><a href="https://www.macworld.com/newsletters/signup" target="_blank" rel="noreferrer noopener">Macworld deals</a><strong>:</strong> Discover the hottest deals on products for Apple lovers.</p> <p><a href="https://www.macworld.com/newsletters/signup" target="_blank" rel="noreferrer noopener">Macworld daily</a><strong>:</strong> News, reviews, tips: Stay up to speed on the world of Apple.</p> <p><a href="https://www.macworld.com/newsletters/signup" target="_blank" rel="noreferrer noopener">MacWeek</a><strong>: </strong>The biggest stories from Macworld.com.</p> <hr /> <h5>Reviews & Deals</h5> <p><a href="https://www.macworld.com/reviews/" target="_blank" rel="noreferrer noopener">Reviews</a>: Trusted to provide buying advice, Macworld offers fair and honest reviews on the latest tech, software, equipment and more.</p> <p><a href="https://www.macworld.com/deals/" target="_blank" rel="noreferrer noopener">Deals</a>: Don’t miss the sales and price drops of popular products; stay in touch as Macworld reports the latest deals.</p> <hr /> <h5>How-to’s</h5> <p><a href="https://www.macworld.com/howto/" target="_blank" rel="noreferrer noopener">How-to’s</a>:Looking for help on how to do something tech-related? Macworld experts are here to provide step-by-step advice on how to navigate setup and maintenance and how to fully utilize tech to your advantage.</p> <hr /> <h5>Videos</h5> <p><a href="https://www.youtube.com/user/macworld" target="_blank" rel="noreferrer noopener">Videos</a>:Follow the biggest tech trends and news about Apple, Mac, iPod and iPhone, plus reviews, help and tips through video.</p> </div> </div> </div> </section> <section id="media-text-block_ca416ecf2742b69304ed07f91b7d3316" class="media-text custom-block contain white-back black-text no-media"> <div class="wrapper"> <div class="grid-x grid-margin-x "> <div class="cell small-12 "> <h3>Use our insights to reach your audience of future customers</h3> <h4>Explore our product offerings</h4> <ul id="block-204148ff-cfad-416b-b33c-101ab8d5062f" role="document" aria-label="Block: List" data-block="204148ff-cfad-416b-b33c-101ab8d5062f" data-type="core/list" data-title="List"> <li><strong data-rich-text-format-boundary="true">Branding & awareness</strong> – Generating brand awareness is the first step toward fostering relationships with enthusiasts. Establishing trust increases the likelihood a tech decision-maker will consider your brand during the buying process.</li> <li><strong>Native & sponsored content</strong> – <span class="NormalTextRun SCXW93483522 BCX0">Showcase</span><span class="NormalTextRun SCXW93483522 BCX0"> your message to a tailored and engaged audience through seamless native integration on Foundry’s editorial sites.</span></li> <li><strong>Social</strong> – Drive awareness and engagement by tapping into Foundry’s suite of social products to showcase your message to a broad audience.</li> <li><strong><span class="TextRun Underlined MacChromeBold SCXW261456765 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW261456765 BCX0">Audience</span><span class="NormalTextRun SCXW261456765 BCX0"> targeting</span></span></strong><span class="TextRun Underlined SCXW261456765 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW261456765 BCX0"> – Target the relevant audience with our first-party data</span><span class="NormalTextRun SCXW261456765 BCX0"> based on behavior, interest, </span><span class="NormalTextRun SCXW261456765 BCX0">context</span><span class="NormalTextRun SCXW261456765 BCX0"> and intent</span><span class="NormalTextRun SCXW261456765 BCX0">.</span></span></li> <li><strong><span class="TextRun Underlined MacChromeBold SCXW134092760 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW134092760 BCX0">Performance marketing </span></span></strong><span class="TextRun Underlined SCXW134092760 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW134092760 BCX0">– </span></span><span class="TextRun Underlined SCXW134092760 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW134092760 BCX0">A</span><span class="NormalTextRun SCXW134092760 BCX0">dd</span><span class="NormalTextRun SCXW134092760 BCX0"> a performance element to your campaign to focus on conversion.</span></span></li> <li><strong>Video</strong> – Reach and engage with enthusiasts through interactive video on Foundry’s editorial sites.</li> </ul> </div> </div> </div> </section> <section id="section-header-block_a2a5f6b0b42d5748cd94e9c8c9ec7f1d" class="section-header custom-block light-blue-back__10 black-text "> <div class="wrapper__xtra-narrow"> <header class="grid-x content-center"> <div class="cell small-12"> <h6></h6> <h3>$16M spent annually on technology purchases via Macworld</h3> <span class="source-label">Publisher's data</span> </div> <div class="cell small-12"> </div> </header> </div> </section> <section id="team-feed-block_9ebdfa3c5a480477632dbd912d6b028a" class="team-feed custom-block"> <div class="wrapper"> <div class="team-heading"> <h2>Meet Macworld's editorial leaders</h2> <p></p> </div> <div class="grid-x"> <div class="cell small-6 medium-4 large-3 flyout-entry has-bio" data-bio=true> <div class="flyout-base"> <div class="flyout-thumb"> <img fetchpriority="high" decoding="async" width="288" height="288" src="https://foundryco.com/wp-content/uploads/2020/04/6_Matt-Egan.jpg?w=288&h=288&crop=1" class="attachment-profile-square size-profile-square" alt="" srcset="https://foundryco.com/wp-content/uploads/2020/04/6_Matt-Egan.jpg 800w, https://foundryco.com/wp-content/uploads/2020/04/6_Matt-Egan.jpg?resize=150,150 150w, https://foundryco.com/wp-content/uploads/2020/04/6_Matt-Egan.jpg?resize=300,300 300w, https://foundryco.com/wp-content/uploads/2020/04/6_Matt-Egan.jpg?resize=768,768 768w, https://foundryco.com/wp-content/uploads/2020/04/6_Matt-Egan.jpg?resize=12,12 12w, https://foundryco.com/wp-content/uploads/2020/04/6_Matt-Egan.jpg?resize=288,288 288w, https://foundryco.com/wp-content/uploads/2020/04/6_Matt-Egan.jpg?resize=50,50 50w" sizes="(max-width: 288px) 100vw, 288px" /> </div> <h4>Matt Egan</h4> <h6>Global Content Director </h6> </div> <div class="full-flyout"> <div class="full-inner"> <div class="grid-x"> <div class="cell small-12 medium-6"> <div class="full-flyout-thumb show-for-medium" role="image" aria-label="" style="background-image: url('https://foundryco.com/wp-content/uploads/2020/04/6_Matt-Egan.jpg?w=720&h=800&crop=1'); background-size: cover;background-position: center; background-repeat: no-repeat; padding-bottom: 75%; width: 100%; height: 100%;"> </div> </div> <div class="cell small-12 medium-6"> <div class="full-flyout-content"> <header> <div class="controls"> <div class="toggle-team"> <button class="prev-team toggle-team-entry"><i aria-hidden="true"></i></button> <button class="next-team toggle-team-entry"><i aria-hidden="true"></i></button> </div> <button class="full-inner-close" aria-label="Click to close modal"> <i aria-hidden="true"></i> </button> </div> <div class="grid-x grid-margin-x"> <div class="full-flyout-thumb hide-for-medium cell small-6 medium-4"> <img decoding="async" width="300" height="400" src="https://foundryco.com/wp-content/uploads/2020/04/6_Matt-Egan.jpg?w=300&h=400&crop=1" class="attachment-profile-portrait size-profile-portrait" alt="" /> </div> <div class="cell small-6 medium-8 large-12"> <p class="member-name">Matt Egan</p> <p class="member-position">Global Content Director</p> <ul class="social-links"> <li><a href="https://twitter.com/MattJEgan" target="_blank"><i class="fa-brands fa-x-twitter" aria-hidden="true"></i></a></li> </ul> </div> </header> <div class="bio-wrap"> <p>An executive leader with more than two decades experience leading successful editorial teams, Matt Egan is Foundry’s (formerly IDG Communications) first ever Editorial Director.</p> <p>Matt leads and supports Foundry’s world class teams of journalists in key markets across the globe, as they create expert content in multiple major world languages. He is responsible for audience development, data, content, ecommerce, analytics, video, and content strategy for the world’s most popular business-to-business and B2C technology publications and events.</p> <p>Prior to his global role Matt managed Foundry’s award-winning enterprise and B2C editorial teams in the US, UK, ASEAN, France and Spain.</p> <p>Matt holds a BA in English and Drama from the University of Hull. He’s married with two children and enjoys running.</p> </div> </div> </div> </div> </div> </div> </div> <div class="cell small-6 medium-4 large-3 flyout-entry has-bio" data-bio=true> <div class="flyout-base"> <div class="flyout-thumb"> <img decoding="async" width="288" height="288" src="https://foundryco.com/wp-content/uploads/2021/12/Marie_Black_Headshot_2bw-scaled-e1639079256445.jpg?w=288&h=288&crop=1" class="attachment-profile-square size-profile-square" alt="" srcset="https://foundryco.com/wp-content/uploads/2021/12/Marie_Black_Headshot_2bw-scaled-e1639079256445.jpg?resize=150,150 150w, https://foundryco.com/wp-content/uploads/2021/12/Marie_Black_Headshot_2bw-scaled-e1639079256445.jpg?resize=12,12 12w, https://foundryco.com/wp-content/uploads/2021/12/Marie_Black_Headshot_2bw-scaled-e1639079256445.jpg?resize=800,800 800w, https://foundryco.com/wp-content/uploads/2021/12/Marie_Black_Headshot_2bw-scaled-e1639079256445.jpg?resize=288,288 288w" sizes="(max-width: 288px) 100vw, 288px" /> </div> <h4>Marie Black</h4> <h6>Editorial Director, Consumer</h6> </div> <div class="full-flyout"> <div class="full-inner"> <div class="grid-x"> <div class="cell small-12 medium-6"> <div class="full-flyout-thumb show-for-medium" role="image" aria-label="" style="background-image: url('https://foundryco.com/wp-content/uploads/2021/12/Marie_Black_Headshot_2bw-scaled-e1639079256445.jpg?w=720&h=960&crop=1'); background-size: cover;background-position: center; background-repeat: no-repeat; padding-bottom: 75%; width: 100%; height: 100%;"> </div> </div> <div class="cell small-12 medium-6"> <div class="full-flyout-content"> <header> <div class="controls"> <div class="toggle-team"> <button class="prev-team toggle-team-entry"><i aria-hidden="true"></i></button> <button class="next-team toggle-team-entry"><i aria-hidden="true"></i></button> </div> <button class="full-inner-close" aria-label="Click to close modal"> <i aria-hidden="true"></i> </button> </div> <div class="grid-x grid-margin-x"> <div class="full-flyout-thumb hide-for-medium cell small-6 medium-4"> <img loading="lazy" decoding="async" width="300" height="400" src="https://foundryco.com/wp-content/uploads/2021/12/Marie_Black_Headshot_2bw-scaled-e1639079256445.jpg?w=300&h=400&crop=1" class="attachment-profile-portrait size-profile-portrait" alt="" srcset="https://foundryco.com/wp-content/uploads/2021/12/Marie_Black_Headshot_2bw-scaled-e1639079256445.jpg?resize=720,960 720w, https://foundryco.com/wp-content/uploads/2021/12/Marie_Black_Headshot_2bw-scaled-e1639079256445.jpg?resize=300,400 300w" sizes="auto, (max-width: 300px) 100vw, 300px" /> </div> <div class="cell small-6 medium-8 large-12"> <p class="member-name">Marie Black</p> <p class="member-position">Editorial Director,</p> <ul class="social-links"> </ul> </div> </header> <div class="bio-wrap"> <p class="xmsonormal">Marie is Editorial Director – Consumer at Foundry. A Journalism graduate from the London College of Printing, she’s worked in tech media for more than 17 years, managing our consumer editorial teams and leading on content strategy through Foundry’s transition from print, to digital, to online – and beyond.</p> </div> </div> </div> </div> </div> </div> </div> <div class="cell small-6 medium-4 large-3 flyout-entry no-bio"> <div class="flyout-base"> <div class="flyout-thumb"> <img loading="lazy" decoding="async" width="288" height="288" src="https://foundryco.com/wp-content/uploads/2024/04/Kolokythas.jpg?w=288&h=288&crop=1" class="attachment-profile-square size-profile-square" alt="" srcset="https://foundryco.com/wp-content/uploads/2024/04/Kolokythas.jpg 500w, https://foundryco.com/wp-content/uploads/2024/04/Kolokythas.jpg?resize=150,150 150w, https://foundryco.com/wp-content/uploads/2024/04/Kolokythas.jpg?resize=300,300 300w, https://foundryco.com/wp-content/uploads/2024/04/Kolokythas.jpg?resize=12,12 12w, https://foundryco.com/wp-content/uploads/2024/04/Kolokythas.jpg?resize=288,288 288w, https://foundryco.com/wp-content/uploads/2024/04/Kolokythas.jpg?resize=50,50 50w" sizes="auto, (max-width: 288px) 100vw, 288px" /> </div> <h4>Panagiotis Kolokythas</h4> <h6>Editor in Chief, Germany </h6> </div> </div> <div class="cell small-6 medium-4 large-3 flyout-entry has-bio" data-bio=true> <div class="flyout-base"> <div class="flyout-thumb"> <img loading="lazy" decoding="async" width="288" height="288" src="https://foundryco.com/wp-content/uploads/2020/11/cl_Portraits_Gross_18_von_93-scaled.jpg?w=288&h=288&crop=1" class="attachment-profile-square size-profile-square" alt="" srcset="https://foundryco.com/wp-content/uploads/2020/11/cl_Portraits_Gross_18_von_93-scaled.jpg?resize=150,150 150w, https://foundryco.com/wp-content/uploads/2020/11/cl_Portraits_Gross_18_von_93-scaled.jpg?resize=800,800 800w, https://foundryco.com/wp-content/uploads/2020/11/cl_Portraits_Gross_18_von_93-scaled.jpg?resize=288,288 288w" sizes="auto, (max-width: 288px) 100vw, 288px" /> </div> <h4>Christian Löbering</h4> <h6>Managing Director – Consumer B2C</h6> </div> <div class="full-flyout"> <div class="full-inner"> <div class="grid-x"> <div class="cell small-12 medium-6"> <div class="full-flyout-thumb show-for-medium" role="image" aria-label="" style="background-image: url('https://foundryco.com/wp-content/uploads/2020/11/cl_Portraits_Gross_18_von_93-scaled.jpg?w=720&h=960&crop=1'); background-size: cover;background-position: center; background-repeat: no-repeat; padding-bottom: 75%; width: 100%; height: 100%;"> </div> </div> <div class="cell small-12 medium-6"> <div class="full-flyout-content"> <header> <div class="controls"> <div class="toggle-team"> <button class="prev-team toggle-team-entry"><i aria-hidden="true"></i></button> <button class="next-team toggle-team-entry"><i aria-hidden="true"></i></button> </div> <button class="full-inner-close" aria-label="Click to close modal"> <i aria-hidden="true"></i> </button> </div> <div class="grid-x grid-margin-x"> <div class="full-flyout-thumb hide-for-medium cell small-6 medium-4"> <img loading="lazy" decoding="async" width="300" height="400" src="https://foundryco.com/wp-content/uploads/2020/11/cl_Portraits_Gross_18_von_93-scaled.jpg?w=300&h=400&crop=1" class="attachment-profile-portrait size-profile-portrait" alt="" srcset="https://foundryco.com/wp-content/uploads/2020/11/cl_Portraits_Gross_18_von_93-scaled.jpg?resize=720,960 720w, https://foundryco.com/wp-content/uploads/2020/11/cl_Portraits_Gross_18_von_93-scaled.jpg?resize=300,400 300w" sizes="auto, (max-width: 300px) 100vw, 300px" /> </div> <div class="cell small-6 medium-8 large-12"> <p class="member-name">Christian Löbering</p> <p class="member-position">Managing Director – Consumer </p> <ul class="social-links"> <li><a href="https://twitter.com/cloebering" target="_blank"><i class="fa-brands fa-x-twitter" aria-hidden="true"></i></a></li> </ul> </div> </header> <div class="bio-wrap"> <p>Christian Löbering is a global executive leader with a holistic approach to digital media and a decade of experience in leading successful editorial and commercial teams. Christian leads and supports his teams across the world to reach and inspire a global tech-savvy audience through a data informed publishing strategy, combined with editorial excellence, embracing technology and partnerships.</p> </div> </div> </div> </div> </div> </div> </div> <div class="cell small-6 medium-4 large-3 flyout-entry no-bio"> <div class="flyout-base"> <div class="flyout-thumb"> <img loading="lazy" decoding="async" width="288" height="288" src="https://foundryco.com/wp-content/uploads/2021/12/Mike-Simon-IIbw-e1639079328678.jpg?w=288&h=288&crop=1" class="attachment-profile-square size-profile-square" alt="" srcset="https://foundryco.com/wp-content/uploads/2021/12/Mike-Simon-IIbw-e1639079328678.jpg?resize=150,150 150w, https://foundryco.com/wp-content/uploads/2021/12/Mike-Simon-IIbw-e1639079328678.jpg?resize=11,12 11w, https://foundryco.com/wp-content/uploads/2021/12/Mike-Simon-IIbw-e1639079328678.jpg?resize=800,800 800w, https://foundryco.com/wp-content/uploads/2021/12/Mike-Simon-IIbw-e1639079328678.jpg?resize=288,288 288w" sizes="auto, (max-width: 288px) 100vw, 288px" /> </div> <h4>Michael Simon</h4> <h6>Executive Editor Macworld</h6> </div> </div> </div> </div> </section> <section id="section-header-block_5ca417e63a16d1db0da8e27b14e104ca" class="section-header custom-block white-back black-text "> <div class="wrapper__xtra-narrow"> <header class="grid-x content-center"> <div class="cell small-12"> <h6></h6> <h3>Contact us to learn more about how to reach and engage this Macworld audience:</h3> </div> <div class="cell small-12"> </div> </header> </div> </section> <section id="foundry-form-block_3861622132a36df6e5d8104202a28727" class="foundry-form custom-block white-back"> <div class="wrapper"> <div class="wrapper__narrow"> <div class="grid-x grid-margin-x"> <div class="cell small-12 small-order-2 large-order-1"> <div class="hubspot-form-wrap" > <div class="hbspt-form 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