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js-hero-switch"> <h1 class="c-hero-switch__title toggle-header js-hero-switch-title"> Kantar BrandZ </h1> <div class="c-hero-switch__items toggle-content js-hero-switch-content"> <ul> <li class="c-hero-switch__item"> <a href="/solutions/brand-growth" class="c-hero-switch__link"> Brand Strategy and Guidance </a> </li> <li class="c-hero-switch__item"> <a href="/solutions/consulting" class="c-hero-switch__link"> Consulting </a> </li> <li class="c-hero-switch__item"> <a href="/solutions/consumer-and-shopper-behaviour" class="c-hero-switch__link"> Consumer and Shopper Behaviour </a> </li> <li class="c-hero-switch__item"> <a href="/solutions/creative" class="c-hero-switch__link"> Creative Testing and Optimisation </a> </li> <li class="c-hero-switch__item"> <a href="/solutions/customer-experience" class="c-hero-switch__link"> Customer Experience </a> </li> <li class="c-hero-switch__item"> <a href="/solutions/innovation" class="c-hero-switch__link"> Innovation and Product Development </a> </li> <li class="c-hero-switch__item"> <a href="/solutions/kantar-brandz" class="c-hero-switch__link c-hero-switch__link--active"> Kantar BrandZ </a> </li> <li class="c-hero-switch__item"> <a href="/solutions/media" class="c-hero-switch__link"> Media Effectiveness </a> </li> <li class="c-hero-switch__item"> <a href="/solutions/research-services" class="c-hero-switch__link"> Research Services </a> </li> <li class="c-hero-switch__item"> <a href="/solutions/sustainability" class="c-hero-switch__link"> Sustainability </a> </li> </ul> </div> </div> </div> <div class="col-4 col-sm-7 col-md-10 off-lg-1 col-lg-12 c-hero-media__animation js-hero-media-figure low-height-video"> <div class="c-hero-media__figure"> <div class="aspect-ratio-container"> <img src="/-/media/project/kantar/global/kantar-brandz-master.jpg?h=1000&iar=0&w=1500&hash=2AB8F56151431BB2A4807A2BE88A59DD" alt="brandz" width="1500" height="1000" HeadingTag="h3" Item="Sitecore.Data.Items.Item" VariantFields="System.Collections.Generic.List`1[Sitecore.XA.Foundation.Variants.Abstractions.Fields.BaseVariantField]" ImageOnly="True" HeroNavigationRenderingId="{80967951-9B60-4D97-A817-CC0720EBD3BB}" PageItem="Sitecore.Data.Items.Item" Autoplay="False" IsControlEditable="False" ImageFieldId="{2ACFE144-5450-4848-A322-DDD3E6C9704A}" Attributes="System.Collections.Generic.Dictionary`2[System.String,System.Collections.Generic.IList`1[System.String]]" IsEdit="False" Rendering="Sitecore.XA.Foundation.Mvc.Wrappers.Rendering" Autoloop="False" IsLowHeightVideo="True" DataSourceItem="Sitecore.Data.Items.Item" /> </div> </div> </div> </div> </div> <div class="component container"> <div class="component-content" > <div class="component row component c-equal-columns"> <div class="equal-columns-layout"> <div class="c-equal-columns__title override-typo"> The definitive guide to brand building </div> <div class="c-equal-columns__content"> <div class=""> <div class="component rich-text"> <div class="component-content"> Access insights from the world鈥檚 most extensive, customer-focused source of brand equity insight, which also powers our proprietary brand valuation methodology. <br /> <br /> <a href="/campaigns/brandz">Our series of brand ranking reports</a> diagnose and contextualise the growth strategies of the world鈥檚 most valuable brands, against the current macroeconomic landscape. <br /><a href="/campaigns/brandz"><br /> </a>BrandZ has been measuring brand equity around the world since 1998. Our database forms a unique resource, which is now available as a consulting and analysis tool. It covers the widest range of brand health, brand perceptions, corporate reputation and brand personality metrics for over 20,000 brands in more than 50 markets. <br /> <br /> Our validated framework measures how Meaningful, Different and Salient brands are perceived to be by their customers, in a real-world competitive context. In addition to customised brand reports, syndicated BrandZ data and insights are available for individual brands and categories across multiple markets or categories and over time. BrandZ data and workshops help you formulate marketing strategies and identify the future drivers of success for your brand. </div> </div> </div> <div class=""> <div class="component c-hero-media c-hero-media--video js-hero-media js-video-stand-alone"> <div class="c-hero-media__figure"> <div class="c-hero-media__poster js-hero-poster"> <div class="aspect-ratio-container"> </div> </div> <div id="37492a52-c91a-4347-af3b-01ff863e1da2" class="c-hero-media__video js-hero-player" data-vimeo-id="1015174567"></div> <div class="c-hero-media__play js-hero-play-button active"> <a href="#" class="btn btn--secondary"> <div class="c-hero-media__play-icon btn__icon"> <span class="icon"> <span class="icon__wrapper"> <svg viewBox="0 0 256 256" role="img"> <use xlink:href="/-/media/Themes/Kantar/Global/KantarMain/images/sprite.svg#play"></use> </svg> </span> </span> </div> <span class="btn__inner">Watch (<span class="js-hero-figure-time"></span>)</span> </a> </div> </div></div> </div> </div> </div> </div> <div class="component row component c-extended-tab c-tabstrip js-tabstrip remove-vertical-padding"> <div class="col-4 col-sm-8 col-md-12 col-lg-16"> <div class="c-extended-tab-select-container c-tabstrip__select-container"> <select> <option value="#tabstrip-panel1"> <div class="component content"> <div class="component-content"> <div class="field-heading">Kantar BrandZ</div> </div> </div> </option> </select> <div class="c-tabstrip__icon-container"> <span class="icon"> <span class="icon__wrapper"> <svg viewBox="0 0 256 256" role="img"> <use xlink:href="/-/media/Themes/Kantar/Global/KantarMain/images/sprite.svg#pagination-next"></use> </svg> </span> </span> </div> </div> <div class="c-tabstrip__tablist-container horizontal-sweeper"> <div class="horizontal-sweeper-btn horizontal-sweeper-btn-prev"> <span class="icon icon-pagination-next"> <span class="icon__wrapper"> <svg viewBox="0 0 256 256" role="img"> <use xlink:href="/-/media/Themes/Kantar/Global/KantarMain/images/sprite.svg#pagination-next"></use> </svg> </span> </span> </div> <div class="horizontal-sweeper-btn horizontal-sweeper-btn-next"> <span class="icon icon-pagination-next"> <span class="icon__wrapper"> <svg viewBox="0 0 256 256" role="img"> <use xlink:href="/-/media/Themes/Kantar/Global/KantarMain/images/sprite.svg#pagination-next"></use> </svg> </span> </span> </div> <ul class="c-tabstrip__tablist swiper-wrapper" role="tablist"> <li class="c-extended-tab-tablist-item c-tabstrip__tablist-item swiper-slide"> <a class="c-extended-tab-tabs c-tabstrip__tab" id="tabstrip-tab1" href="#tabstrip-panel1"> <div class="component content"> <div class="component-content"> <div class="field-heading">Kantar BrandZ</div> </div> </div> </a> </li> </ul> </div> <div class="c-extended-tab-container c-tabstrip__section-container"> <section class="c-tabstrip__panel rich-text" id="tabstrip-panel1"> <div class="extented-tab-title"> <div class="component rich-text remove-vertical-padding"> <div class="component-content"> <h2>Key Features</h2> <h3>Business-oriented brand assessments</h3> The world鈥檚 most detailed brand equity database that is uniquely linked to financial outcomes.  <h3><br />Actionable diagnostics</h3> Increase market share and margins. Learn from our extensively validated framework, trusted by the world鈥檚 top brands.  <h3><br />Future-focussed</h3> <p>Over 25 years of data on the world鈥檚 leading brands and market sales. Explore trends and high potential brands.</p> <h3><span style="font-size: 3rem; font-weight: 300; letter-spacing: 0.3px;">Global scope </span></h3> <p>5.5 billion data points, 4.3 million interviews, 21,000 brands, 532 categories, 54 markets.   </p> <p><a class="btn btn--primary" href="https://www.kantar.com/contact/brandz-contact" target="_Blank"><span class="btn__inner">Get in touch</span> </a></p> </div> </div> </div> <div class="component-content row animate--slide animate--run"> <span class="three-columns"> </span> <div class="row component column-splitter"> <div class="col-4 col-sm-4 col-md-6 col-lg-8 c-extended-tab-two-columns"> </div> <div class="col-4 col-sm-4 col-md-6 col-lg-8 c-extended-tab-two-columns"> </div> </div> <span class="three-columns"> </span> </div> </section> </div> </div> </div> <div class="component row c-card-grid c-card-grid--default js-card-grid c-card-grid--three remove-vertical-padding"> <div class="row col-4 col-sm-8 off-md-0 col-md-12 off-lg-1 col-lg-14"> <div class="c-card-grid__title override-typo"> Inspiration </div> <div class="c-card-grid__stacked-cards-container"> <div class="flex-grid-replacer"> <div class="c-card-grid__item-container"> <div class="component row c-card js-card c-card--horizontal"> <div class="col-4 col-sm-3 col-f-md-3 col-f-lg-3 c-card__image-content"><div class="c-card__image-container"><div class="aspect-ratio-container field-image"><a title="Revealed the worlds most valuable brands of 2024" href="/inspiration/brands/revealed-the-worlds-most-valuable-brands-of-2024"><img src="/-/media/project/kantar/global/articles/kantar-brandz-most-valuable-global-brand-apple.jpg?h=480&iar=0&w=720&hash=496E05262A0FFF3E6B3549F864F20B03" alt="Kantar BrandZ most valuable brands Apple" width="720" height="480" data-variantitemid="{BE07BC62-57FB-47C0-AD27-70E5C156A9E5}" data-variantfieldname="Image" /></a></div></div></div><div class="col-4 col-sm-5 col-f-md-7 col-f-lg-9 c-card__content c-card__title field-title"><a title="Revealed the worlds most valuable brands of 2024" href="/inspiration/brands/revealed-the-worlds-most-valuable-brands-of-2024">Revealed: the world鈥檚 most valuable brands of 2024</a></div><div class="col-4 col-sm-5 col-f-md-7 col-f-lg-9 c-card__content c-card__info"><div class="c-card__summary field-summary">Apple revealed as the world鈥檚 first trillion dollar brand</div></div> </div> </div> <div class="c-card-grid__item-container"> <div class="component row c-card js-card c-card--horizontal"> <div class="col-4 col-sm-3 col-f-md-3 col-f-lg-3 c-card__image-content"><div class="c-card__image-container"><div class="aspect-ratio-container field-image"><a title="The pivotal brand opportunity for generative AI" href="/inspiration/brands/the-pivotal-brand-opportunity-for-generative-ai"><img src="/-/media/project/kantar/global/articles/2023/kantar-brandz-gen-ai-brands-study.jpg?h=480&iar=0&w=720&hash=2CCF98267959A50AC22FFEE83405B443" alt="generative AI" width="720" height="480" data-variantitemid="{F703802A-9CC7-41F7-9C71-7D5537B22AD7}" data-variantfieldname="Image" /></a></div></div></div><div class="col-4 col-sm-5 col-f-md-7 col-f-lg-9 c-card__content c-card__title field-title"><a title="The pivotal brand opportunity for generative AI" href="/inspiration/brands/the-pivotal-brand-opportunity-for-generative-ai">The pivotal brand opportunity for generative AI</a></div><div class="col-4 col-sm-5 col-f-md-7 col-f-lg-9 c-card__content c-card__info"><div class="c-card__summary field-summary">The role of brand is currently an underestimated opportunity for AI tools</div></div> </div> </div> <div class="c-card-grid__item-container"> <div class="component row c-card js-card c-card--horizontal"> <div class="col-4 col-sm-3 col-f-md-3 col-f-lg-3 c-card__image-content"><div class="c-card__image-container"><div class="aspect-ratio-container field-image"><a title="Top UK brands lag global rivals" href="/inspiration/brands/top-uk-brands-lag-global-rivals"><img src="/-/media/project/kantar/global/campaigns/brandz/brandz-uk/kantar-brandz-uk-header-image-3.jpg?h=480&iar=0&w=720&hash=488605C14577A3BCBB504B96C9F8558A" alt="UK" width="720" height="480" data-variantitemid="{F80174C4-0FC5-41A0-B80E-2B942E9DF126}" data-variantfieldname="Image" /></a></div></div></div><div class="col-4 col-sm-5 col-f-md-7 col-f-lg-9 c-card__content c-card__title field-title"><a title="Top UK brands lag global rivals" href="/inspiration/brands/top-uk-brands-lag-global-rivals">Top UK brands lag global rivals</a></div><div class="col-4 col-sm-5 col-f-md-7 col-f-lg-9 c-card__content c-card__info"><div class="c-card__summary field-summary">Discover the UK鈥檚 top 75 most valuable brands and the strategies accelerating their growth </div></div> </div> </div> </div> </div> </div> </div> <div class="component c-feature-row-promo js-feature-row-promo dark-variant remove-vertical-padding"> <div class="component-content row"> <div class="feature-row-promo__image-content 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