Sport & Leisure

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With Kantar’s dedicated solutions, you can understand the power of sport as a commercial platform. Understand the brand power of different sporting events and the marketability of particular athletes, and explore the habits and preferences of sports fans, including how, when and where they consume sports-related content. </p> </div> </div> </div> </div> <div class="component row c-card-list" id="inspiration" data-nav-item=""> <div class="col-4 col-sm-8 off-md-1 col-md-10 off-lg-2 col-lg-12 c-card-list__title override-typo">Inspiration</div> <div class="col-4 col-f-sm-8 off-md-1 col-f-md-10 off-lg-2 col-f-lg-12 flex-grid-replacer"> <div class="component row c-card js-card c-card--horizontal"> <div class="col-4 col-sm-3 col-f-md-3 col-f-lg-3 c-card__image-content"><div class="c-card__image-container"><div class="aspect-ratio-container field-image"><a title="Super Bowl LVII The fan perspective" href="/inspiration/sport-leisure/super-bowl-lvii-the-fan-perspective"><img 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src="/-/media/project/kantar/global/articles/images/2023/football.png?h=480&iar=0&w=720&hash=238FC43B833450193622FF4D2CB3B8CD" alt="football value" width="720" height="480" data-variantitemid="{F9CC069E-ED52-44FC-AC40-3A550E51B35E}" data-variantfieldname="Image" /></a></div></div></div><div class="col-4 col-sm-5 col-f-md-7 col-f-lg-9 c-card__content c-card__title field-title"><a title="Lionel Messi dominates social ad" href="/inspiration/sport-leisure/lionel-messi-dominates-social-ad">Lionel Messi dominates Social Ad Value at 2022 World Cup</a></div> </div> <div class="component row c-card js-card c-card--horizontal"> <div class="col-4 col-sm-3 col-f-md-3 col-f-lg-3 c-card__image-content"><div class="c-card__image-container"><div class="aspect-ratio-container field-image"><a title="The imperative at hand Ally with positivity" href="/inspiration/sport-leisure/the-imperative-at-hand-ally-with-positivity"><img src="/-/media/project/kantar/north-america/articles/images/2023/jan-2023/football-fieldgoal.jpg?h=514&iar=0&w=720&hash=7CA78F6D9597F95A241E596742A805D5" alt="Field Goal" width="720" height="514" data-variantitemid="{B4E048A0-595E-4134-9AC8-AFA3FA63F0C1}" data-variantfieldname="Image" /></a></div></div></div><div class="col-4 col-sm-5 col-f-md-7 col-f-lg-9 c-card__content c-card__title field-title"><a title="The imperative at hand Ally with positivity" href="/inspiration/sport-leisure/the-imperative-at-hand-ally-with-positivity">The imperative at hand: Ally with positivity</a></div> </div> </div> <div class="col-4 col-f-sm-8 off-md-1 col-f-md-10 off-lg-2 col-f-lg-12 flex-grid-replacer divider"> <div class="col-4 col-sm-8 col-md-8 col-lg-10 c-card-list__cta"> <div class="c-inspiration_title"> </div> <p class="c-inspiration_summary"> </p> </div> <div class="col-4 col-sm-8 col-md-4 col-lg-6 c-card-list__cta"> <a href="/inspiration#Industry=Sports+%26+Leisure" class="btn btn--right-bottom 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For each trend you can find Kantar’s point of view and datapoints to help you set your strategy up for success.<br/></div><a href="/campaigns/marketing-trends" target="_blank" class="btn btn--primary "><span class="btn__inner">Find out more</span></a></div> </div> </div> <div class="component c-feature-row-promo js-feature-row-promo dark-variant"> <div class="component-content row"> <div class="feature-row-promo__image-content feature-row-promo__image-content--golden-bar col-4 col-sm-4 col-md-6 col-lg-8"><div class="aspect-ratio-container field-image"><img src="/-/media/project/kantar/global/outstanding-innovation-awards-campaign-pg20242-fotor-20240920132310.png?h=560&iar=0&w=720&hash=76599F20CE94B91927133F19C1F3F37C" alt="oi" width="720" height="560" data-variantitemid="{34FF875D-1782-4B06-AE7B-6D1739502D50}" data-variantfieldname="Image" /></div></div><div class="col-4 col-sm-4 col-md-6 col-lg-8 feature-row-promo__content"><div class="feature-row-promo__title field-title">Get inspired by the 5 key lessons learned from the winners</div><div class="feature-row-promo__summary field-summary">Discover what makes them perceive so innovative from consumers  </div><a href="/campaigns/outstanding-innovation-awards/download-the-guide" target="_blank" class="btn btn--primary "><span class="btn__inner">Download the free guide</span></a></div> </div> </div> </div> </div> <div class="component c-feature-row-teaser" id="how-we-help-you" data-nav-item=""> <div class="component-content"> <div class="row"> <div class="col-4 col-sm-8 col-md-10 off-md-1 col-lg-12 off-lg-2"> <h2 class="c-feature-row-teaser__header"> How we help you </h2> </div> </div> <div class="row"> <div class="col-4 col-sm-8 col-md-10 off-md-1 col-lg-12 off-lg-2"> <div class="component accordion c-feature-row-teaser__accordion js-feature-row-teaser__accordion"> <div class="component-content"> <div> <ul class="items"> <li class="item"> <div class="toggle-header" tabindex="-1"> <div class="label"> <h3> Understand the brand opportunities in sport </h3> </div> </div> <div class="rich-text toggle-content toggle-content--reset"> <div class="row c-feature-row-teaser__main-content"> <div class="col-4 col-sm-5 col-f-md-5 col-f-lg-7 c-feature-row-teaser__content-desc"> <h4 class="c-feature-row-teaser__inner-title"> Opportunity </h4> <div> <p>Get deep insights around an individual athlete’s characteristics and learn how to optimise marketing opportunities around them, with Kantar. You can also assess the effectiveness of your sponsorship against business goals, and learn more about the impact and power of sports teams and franchises, related brands, rights holders and sports competitions.</p> </div> </div> <div class="col-4 col-sm-3 off-f-md-1 col-f-md-4 col-lg-3 toggle-content__aside"> <h4 class="c-feature-row-teaser__inner-title"> How we help </h4> <span><a href="/Kantar/Global/Home/Solutions/Advertising-Media-PR/Advertising Intelligence/MVP Understand the brand power of athletes">MVP: Understand the brand power of athletes</a></span> <span><a href="/Kantar/Global/Home/Solutions/Analytics/Advertising Media and Communication Analytics/Sponsorship Effectiveness">/Kantar/Global/Home/Solutions/Analytics/Advertising Media and Communication Analytics/Sponsorship Effectiveness</a></span> <span><a href="/Kantar/Global/Home/Solutions/Advertising-Media-PR/Consumer Profiling and Targeting/Global SportScope Understand the sports market">Global SportScope</a></span> </div> </div> </div> </li><li class="item"> <div class="toggle-header" tabindex="-1"> <div class="label"> <h3> Learn more about sports fans </h3> </div> </div> <div class="rich-text toggle-content toggle-content--reset"> <div class="row c-feature-row-teaser__main-content"> <div class="col-4 col-sm-5 col-f-md-5 col-f-lg-7 c-feature-row-teaser__content-desc"> <h4 class="c-feature-row-teaser__inner-title"> Opportunity </h4> <div> <p>Get rich insights about fan engagement and content consumption, so you can build a strategy that places sports fans at the centre. What will engage the relevant fans effectively? With our global audience data and analysis, you can get a richer understanding of how sports fans consume media – and the effectiveness of different sports properties for reaching consumers. </p> </div> </div> <div class="col-4 col-sm-3 off-f-md-1 col-f-md-4 col-lg-3 toggle-content__aside"> <h4 class="c-feature-row-teaser__inner-title"> How we help </h4> <span><a href="/Kantar/Global/Home/Solutions/Advertising-Media-PR/Consumer Profiling and Targeting/Global SportScope Understand the sports market">Global SportScope</a></span> <span><a href="/Kantar/Global/Home/Solutions/Advertising-Media-PR/Advertising Intelligence/Sport Viewing and Media Analysis">/Kantar/Global/Home/Solutions/Advertising-Media-PR/Advertising Intelligence/Sport Viewing and Media Analysis</a></span> </div> </div> </div> </li> </ul> </div> </div> </div> </div> </div> </div> </div> <div class="component container"> <div class="component-content" > </div> </div> <div class="component container"> <div 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