The Replatforming Guide: How, When & Why to Switch Ecommerce Platforms

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"> <span class=" header-text "> The Replatforming Guide: How, When & Why to Switch Ecommerce Platforms </span> </h1> </div> <div class="headingComponent parbase section"> <h2 id="everything-you-need-to-know-for-a-cost-effective-efficient-ecommerce-migration" class=" h3 text-stratus text-left salesforce-sans-bold col-lg-12 margin-30-bottom-lg " style="; "> <span class=" header-text "> Everything you need to know for a cost-effective, efficient ecommerce migration. </span> </h2> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-10-top-lg column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="labelSmallComponent headingComponent parbase section"> <div id="11-minutes" class=" h5 text-altostratus text-left salesforce-sans-bold margin-10-top-sm margin-10-top-xs margin-20-bottom-lg margin-20-bottom-sm margin-20-bottom-xs " style="; 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500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="bodyCopyComponent parbase section"><div class="margin-30-top-lg margin-30-top-xs margin-100-left-lg margin-100-left-xs text-size-default line-height-default "> <b>Andy Peebler</b><br /> VP Business Strategy & Growth, Salesforce Commerce Cloud </div> </div> </div> </div> <div class="row"> </div> </div> </div> <div class="bodyCopyComponent parbase section"><div class="margin-10-top-lg margin-10-top-sm margin-60-right-lg margin-0-right-md margin-30-bottom-lg text-size-default line-height-32 col-lg-11 "> <p>When it comes to ecommerce, pivots and shifting priorities are simply par for the course. Consider all the changes teams have had to navigate in just the past few years: emerging channels, new payment types, increasing customer expectations, and more. To keep the pace, businesses depend on their ecommerce platforms. Your platform is what connects your business to your customers, and it is often the linchpin of success. It’s a make-or-break technology that can either give you the freedom to innovate and deliver the digital experiences your customers want — or it can hold you back. </p> <p>As the market changes and business needs evolve, many commerce leaders find their current platform can’t keep up with growth, won’t allow them to expand globally, or is too cumbersome to support innovation. This moment is a proverbial fork in the road: Leaders need to decide whether to switch ecommerce platforms (also known as “replatforming”), or make changes to their existing technology.</p> <p> So how do you determine which option is right for your business? Start by defining your business goals to decide whether your platform can meet all of your needs. Then, use a holistic, objective framework to evaluate your current platform’s success — both past and present. This guide will give you clear, practical advice to help you decide when (and how) to replatform.</p> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-rain bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-6-ten col-md-6-ten col-lg-6-ten"><div class="headingComponent parbase section"> <h2 id="planning-an-ecommerce-migration-start-here" class=" h3 text-stratus text-left salesforce-sans-bold margin-60-top-lg margin-40-top-sm margin-30-right-lg margin-40-left-lg " style="; "> <span class=" header-text "> Planning an ecommerce migration? Start here. </span> </h2> </div> <div class="bodyCopyComponent parbase section"><div class="margin-10-top-lg margin-40-left-lg text-size-default line-height-default "> Read the playbook to learn how to: </div> </div> <div class="bodyCopyComponent parbase section"><div class="margin-10-top-lg margin-20-right-xs margin-40-left-lg text-size-default line-height-default "> <ul class="enhanced-unordered-list"> <li>Weigh your options and determine costs</li> <li>Identify the best timing for your migration</li> <li>Keep costs to a minimum</li> </ul> </div> </div> <div class="formContainerV2 parbase section"><div class="form-container-v2 sfdc-form-day sfdc-form-closed sfdc-form-small bg-default "> <div class="form-header-wrap"> <div class="headingComponent parbase section"> <h4 id="fill-out-the-form-to-get-the-playbook" class=" h4gn text-night text-left salesforce-sans-regular col-xs-12 col-sm-12 col-md-12 col-lg-12 margin-0-bottom-xs margin-30-left-lg " style="; " data-qe="form-header"> <span class=" header-text "> Fill out the form to get the playbook. </span> </h4> </div>  </div>  <form name="reg_form" method="post" class="form-builder-form margin-20-left-lg sfdc-form-adaptive-label " data-sfdc-form="dynamic:true,signup:false,event:false,paginated:false,formType:lead,cookieRead:true,cookieWrite:true,closeTimeout:-1,minHeight:,disableDB:false,locale:en_us,submitEvent:"> <input type="hidden" name="skipForm" value="true"/> <input type="hidden" data-skip-form name="mcloudFormName" value="GLOB_MAIN_T2L1_OCMS_LCS1"/> <input type="hidden" data-skip-form name="conf_page"/> <input type="hidden" data-skip-form name="FormCampaignId" value="7013y000002RJrWAAW"/> <input type="hidden" data-skip-form name="Lead.Primary_Product_Interest__c" value="Commerce Cloud"/> <input type="hidden" data-skip-form name="PartnerPromoCode" value="Commerce Cloud"/> <input type="hidden" data-skip-form name="tab_campaign_id"/> <input type="hidden" data-skip-form name="formCategory"/> <input type="hidden" data-skip-form name="DriverCampaignId" value="70130000000sUVq"/> <input class="sr-hidden" type="text" name="Region__c" autocomplete="off" tabindex="-1" aria-hidden="true"/> <input class="sr-hidden" type="checkbox" name="validForm" autocomplete="off" tabindex="-1" aria-hidden="true"/> <input type="hidden" data-skip-form name="nurture"/> <input type="hidden" data-skip-form name="ProductInterest" value="Sales"/> <input type="hidden" data-skip-form name="videoId"/> <input type="hidden" data-skip-form name="playlistId"/> <input type="hidden" data-skip-form name="player"/> <input type="hidden" data-skip-form name="chapter"/> <div class="fields-container section"> <div class="fields-wrapper clearfix"> <div class="field-container-50"><div class="firstName textFieldInput section"> <div class="field "> <input id="UserFirstName" type="text" name="UserFirstName" aria-required="true" required="true"/> <label for="UserFirstName" class="placeholder"> First name </label> <span class="error-msg">Enter your first name</span> </div> </div> </div> <div class="field-container-50"><div class="lastName textFieldInput section"> <div class="field "> <input id="UserLastName" type="text" name="UserLastName" aria-required="true" required="true"/> <label for="UserLastName" class="placeholder"> Last name </label> <span class="error-msg">Enter your last name</span> </div> </div> </div> </div> </div> <div class="fields-container section"> <div class="fields-wrapper clearfix"> <div class="field-container-50"><div class="title textFieldInput section"> <div class="field "> <input id="UserTitle" type="text" name="UserTitle" aria-required="true" required="true"/> <label for="UserTitle" class="placeholder"> Job title </label> <span class="error-msg">Enter your title</span> </div> </div> </div> <div class="field-container-50"><div class="emailInput textFieldInput section"> <div class="field "> <input autocomplete="email" id="UserEmail" type="email" name="UserEmail" aria-required="true" required="true"/> <label for="UserEmail" class="placeholder"> Email </label> <span class="error-msg">Enter a valid email address</span> </div> </div> </div> </div> </div> <div class="fields-container section"> <div class="fields-wrapper clearfix"> <div class="field-container-50"><div class="company textFieldInput section"> <div class="field hide " data-db-field aria-hidden="true"> <input id="CompanyName" type="text" name="CompanyName" placeholder="Company" aria-required="true" required="true"/> <label for="CompanyName" class="placeholder"> Company </label> <span class="error-msg">Enter your company name</span> </div> </div> </div> <div class="field-container-50"><div class="companyEmployees selectFieldInput section"> <div class="field hide" data-db-field aria-hidden="true"> <select id="CompanyEmployees" name="CompanyEmployees" aria-required="true" required="true"> <option disabled label="Employees" selected value="">Employees</option> <option value="10">1 - 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"> <span class=" header-text "> Blog </span> </p> </div> <div class="headingComponent parbase section"> <p id="is-it-better-to-buy-or-build-your-ecommerce-platform" class=" h4 text-cirrus text-left salesforce-sans-regular " style="; "> <span class=" header-text "> Is It Better To Buy or Build Your Ecommerce Platform? </span> </p> </div> </div> <div class="card-overlay-container"> <a class="screen-reader-text" href="https://www.salesforce.com/blog/buying-building-an-ecommerce-platform/">Is It Better To Buy or Build Your Ecommerce Platform?</a> </div> </div> </div> </div> <div class="cardComponent parbase section"> <div class="thumbnail margin-40-top-lg bg-snow "> <div class="thumbnail-content thumbnail-linked" data-href="https://www.salesforce.com/blog/mvp-ecommerce/?d=cta-right-rail-2" data-new-window="true"> <a href="https://www.salesforce.com/blog/mvp-ecommerce/?d=cta-right-rail-2" class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs" target="_blank"></a> <div class="graphic "> <div class=" image-link"> <img class="lazy img-responsive margin-0-top-lg margin-0-bottom-lg " alt="A person holding a credit card in front of the laptop " src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resource-center/rp-rc-2.png"/> </div> </div> <div class="caption"> <div class="labelSmallComponent headingComponent parbase section"> <p id="blog" class=" h5 text-altostratus text-left salesforce-sans-bold margin-10-right-lg margin-10-bottom-lg " style="; 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"> <span class=" header-text "> More resources </span> </h4> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-4 col-md-4 col-lg-4"><div class="cardComponent parbase section"> <div class="thumbnail margin-0-top-lg margin-60-bottom-lg bg-snow "> <div class="thumbnail-content thumbnail-linked" data-href="/resources/guides/ecommerce-success-form/?d=cta-bottom-row-1" data-new-window="true"> <a href="/resources/guides/ecommerce-success-form/?d=cta-bottom-row-1" class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs" title="How to Prepare Your Business for Ecommerce Success" target="_blank">How to Prepare Your Business for Ecommerce Success</a> <div class="graphic "> <div class=" image-link"> <img class="lazy img-responsive margin-0-top-lg margin-0-bottom-lg " alt="Astro unfolding the map" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resource-center/rp-ecommerce-success.png"/> </div> </div> <div class="caption"> <div class="labelSmallComponent headingComponent parbase section"> <div id="guide" class=" h5 text-altostratus text-left salesforce-sans-bold margin-10-top-lg margin-10-top-md margin-10-top-sm margin-10-top-xs margin-10-bottom-lg " style="; "> <span class=" header-text "> Guide </span> </div> </div> <div class="headingComponent parbase section"> <h5 id="how-to-prepare-your-business-for-ecommerce-success" class=" h3 text-cirrus text-left salesforce-sans-regular margin-10-bottom-lg sales-head-1" style="; " data-equalize="sales-head-1"> <span class=" header-text "> How to Prepare Your Business for Ecommerce Success </span> </h5> </div> <div class="buttonCTAComponent parbase section"> <div class="margin-10-top-lg margin-10-bottom-lg text-left "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container hidden-xs hidden-sm hidden-md hidden-lg "> <a class="btn btn-lg simple-link salesforce-sans-bold " aria-label="Visit the Service Leader's Guide to Resiliency article." data-content-replacement-close-color="sfdc-swap-button-day" href="/resources/guides/service-leaders-guide-to-resiliency/"> <span> LEARN MORE <span class="salesforce-icon icon-sfdc-icon-right-arrow"></span> </span> </a> </div> </div> </div></div> </div> <div class="card-overlay-container"> <a class="screen-reader-text" href="/resources/guides/ecommerce-success-form/">How to Prepare Your Business for Ecommerce Success</a> </div> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-4 col-md-4 col-lg-4"><div class="cardComponent parbase section"> <div class="thumbnail margin-0-top-lg margin-60-bottom-lg bg-snow "> <div class="thumbnail-content thumbnail-linked" data-href="/form/commerce/conf/commerce-cloud-overview-demo/?d=cta-bottom-row-2" data-new-window="true"> <a href="/form/commerce/conf/commerce-cloud-overview-demo/?d=cta-bottom-row-2" class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs" title="Demo: Commerce Cloud" target="_blank">Demo: Commerce Cloud</a> <div class="graphic "> <div class=" image-link"> <img class="lazy img-responsive margin-0-top-lg margin-0-bottom-lg " alt="a desktop screen featuring the business customer storefront featuring B2B tools and prodcut UI" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resource-center/rp-commerce-cloud-overview-image-1200.png"/> </div> </div> <div class="caption"> <div class="labelSmallComponent headingComponent parbase section"> <div id="demo" class=" h5 text-altostratus text-left salesforce-sans-bold margin-10-top-lg margin-10-top-md margin-10-top-sm margin-10-top-xs margin-10-bottom-lg " style="; "> <span class=" header-text "> DEMO </span> </div> </div> <div class="headingComponent parbase section"> <h5 id="drive-efficient-growth-with-salesforce-commerce-cloud" class=" h3 text-cirrus text-left salesforce-sans-regular margin-10-bottom-lg sales-head-1" style="; " data-equalize="sales-head-1"> <span class=" header-text "> Drive Efficient Growth with Salesforce Commerce Cloud </span> </h5> </div> <div class="buttonCTAComponent parbase section"> <div class="margin-10-top-lg margin-10-bottom-lg text-left "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container hidden-xs hidden-sm hidden-md hidden-lg "> <a role="button" class="btn btn-lg simple-link salesforce-sans-bold " data-content-replacement-close-color="sfdc-swap-button-day"> <span> LEARN MORE <span class="salesforce-icon icon-sfdc-icon-right-arrow"></span> </span> </a> </div> </div> </div></div> </div> <div class="card-overlay-container"> <a class="screen-reader-text" href="/form/commerce/conf/commerce-cloud-overview-demo/">Demo: Commerce Cloud</a> </div> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-4 col-md-4 col-lg-4"><div class="cardComponent parbase section"> <div class="thumbnail margin-0-top-lg margin-60-bottom-lg bg-snow "> <div class="thumbnail-content thumbnail-linked" data-href="https://www.salesforce.com/blog/define-headless-commerce/?d=cta-bottom-row-3" data-new-window="true"> <a href="https://www.salesforce.com/blog/define-headless-commerce/?d=cta-bottom-row-3" class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs" target="_blank"></a> <div class="graphic "> <div class=" image-link"> <img class="lazy img-responsive margin-0-top-lg margin-0-bottom-lg " alt="A woman on her laptop about to submit an online order" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resource-center/rp-rc-3.png"/> </div> </div> <div class="caption"> <div class="labelSmallComponent headingComponent parbase section"> <div id="blog" class=" h5 text-altostratus text-left salesforce-sans-bold margin-10-top-lg margin-10-top-md margin-10-top-sm margin-10-top-xs margin-10-bottom-lg " style="; "> <span class=" header-text "> Blog </span> </div> </div> <div class="headingComponent parbase section"> <h5 id="everything-you-need-to-know-about-headless-commerce" class=" h3 text-cirrus text-left salesforce-sans-regular margin-10-bottom-lg sales-head-1" style="; " data-equalize="sales-head-1"> <span class=" header-text "> Everything You Need To Know About Headless Commerce </span> </h5> </div> <div class="buttonCTAComponent parbase section"> <div class="margin-10-top-lg margin-10-bottom-lg text-left "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container hidden-xs hidden-sm hidden-md hidden-lg "> <a class="btn btn-lg simple-link salesforce-sans-bold " aria-label="Watch the Personalized Healthcare During COVID-19 video." data-content-replacement-close-color="sfdc-swap-button-day" href="/resources/videos/personalized-healthcare-mimit/"> <span> LEARN MORE <span class="salesforce-icon icon-sfdc-icon-right-arrow"></span> </span> </a> </div> </div> </div></div> </div> <div class="card-overlay-container"> <a class="screen-reader-text" href="https://www.salesforce.com/blog/define-headless-commerce/">Everything You Need To Know About Headless Commerce</a> </div> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="referenceComponent reference parbase section"><div class="cq-dd-paragraph"><div class="columncontainer_773f columnContainer parbase"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper column-container-component"> <div class="bg-rain bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-3 col-lg-3"><div class="spacerComponent parbase section"><div class="spacer hidden-xs hidden-sm hidden-lg" style="height:5px;"></div> </div> <div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy img-responsive hidden-xs hidden-sm margin--10-top-lg margin-80-top-md margin-60-top-sm " alt="" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resource-center/RC-RBN-footer-banner-fg.png"/> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-12 col-md-9 col-lg-9"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" hidden-md columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-8 col-lg-8"><div class="headingComponent parbase section"> <h2 id="get-timely-updates-and-fresh-ideas-delivered-to-your-inbox" class=" avantgarde-lgr text-stratus text-center avant-garde-demi col-md-12 col-lg-12 margin-40-top-lg margin-30-top-sm margin-20-bottom-lg margin-10-bottom-md margin-20-bottom-sm " style="; 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