Enterprise Advertising & Analytics Solutions

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class="h-c-header__drawer-cta-list"> <li class="h-c-header__drawer-cta-li h-c-header__drawer-cta-li--secondary"> <a data-g-event="for enterprises" data-g-action="partners" data-g-label="global nav" href="/web/20210425135424/https://marketingplatform.google.com/about/partners/" title="Partners" class="h-c-header__drawer-cta-li-link h-c-header__drawer-cta-li-link--secondary"> Partners </a> </li> <li class="h-c-header__drawer-cta-li h-c-header__drawer-cta-li--secondary"> <a data-g-event="for enterprises" data-g-action="support" data-g-label="global nav" href="/web/20210425135424/https://marketingplatform.google.com/about/support/" title="Support" class="h-c-header__drawer-cta-li-link h-c-header__drawer-cta-li-link--secondary"> Support </a> </li> </ul> </div> </div> <div id="h-js-header__drawer-backdrop" class="h-c-header__drawer-backdrop"></div></div><div class="racial-equity-bar"> <p class="racial-equity-bar-text"> Google is committed to advancing racial equity for Black communities. <a class="racial-equity-bar-link" href="https://web.archive.org/web/20210425135424/https://about.google/commitments/racialequity/" target="_blank" rel="nofollow noopener"> See how. </a> </p> </div><main class="gmp-page"> <section class="gmp-section gmp-mb-l"> <div class="hero-landing"> <div class="hero-landing__background"> <div class="gmp-banner"> <picture> <source media="(max-width: 640px)" srcset="/web/20210425135424im_/https://marketingplatform.google.com/about/static/images/gmp/enterprise-hero-mobile.jpg, /web/20210425135424im_/https://marketingplatform.google.com/about/static/images/gmp/enterprise-hero-mobile_2x.jpg 2x"> <source media="(min-width: 641px)" srcset="/web/20210425135424im_/https://marketingplatform.google.com/about/static/images/gmp/enterprise-hero.jpg, /web/20210425135424im_/https://marketingplatform.google.com/about/static/images/gmp/enterprise-hero_2x.jpg 2x"> <img src="/web/20210425135424im_/https://marketingplatform.google.com/about/static/images/gmp/enterprise-hero.jpg" alt="Meaningful insights.<br>Smarter marketing.<br>Better results." class="gmp-no-grab hero-landing__image"> </picture> </div> </div> <div class="hero-landing__content"> <div class="h-c-page"> <div class="h-c-grid"> <div class="h-c-grid__col h-c-grid__col--12 h-c-grid__col--align-middle"> <h1 class="h-c-headline h-c-headline--display-two h-has-bottom-margin"> Meaningful insights.<br>Smarter marketing.<br>Better results. </h1> <h2 class="h-c-headline h-c-headline--four">Google Marketing Platform brings together your advertising and analytics to help you make quality customer connections, surface deeper insights, and drive better marketing results.</h2> <a data-g-event="for enterprises" data-g-action="talk to sales cta" data-g-label="hero" href="/web/20210425135424/https://marketingplatform.google.com/about/contact-us/" class="h-c-button h-c-button--primary" title="Talk to Sales">Talk to Sales</a> </div> </div> </div> </div> </div> </section> <section class="gmp-section gmp-mb-l"> <div class="highlights-module"> <div class="h-c-page"> <div class="h-c-grid highlights-module__sticky-wrapper"> <div class="h-c-grid__col h-c-grid__col-l--6"> <div class="highlights-module__sticky-el"> <img alt="A smarter platform for better results." srcset="/web/20210425135424im_/https://marketingplatform.google.com/about/static/images/gmp/enterprise-benefits.jpg 1x, /web/20210425135424im_/https://marketingplatform.google.com/about/static/images/gmp/enterprise-benefits_2x.jpg 2x" src="/web/20210425135424im_/https://marketingplatform.google.com/about/static/images/gmp/enterprise-benefits.jpg" class="gmp-no-grab highlights-module__image-desktop"> </div> </div> <div class="h-c-grid__col h-c-grid__col-l--5 highlights-module__content"> <h3 class="h-c-headline h-c-headline--one h-has-bottom-margin">A smarter platform for better results.</h3> <p></p> <picture> <source media="(max-width: 767px)" srcset="/web/20210425135424im_/https://marketingplatform.google.com/about/static/images/gmp/enterprise-benefits-mobile.jpg 1x, /web/20210425135424im_/https://marketingplatform.google.com/about/static/images/gmp/enterprise-benefits-mobile_2x.jpg 2x"> <source media="(min-width: 768px)" srcset="/web/20210425135424im_/https://marketingplatform.google.com/about/static/images/gmp/enterprise-benefits.jpg 1x, /web/20210425135424im_/https://marketingplatform.google.com/about/static/images/gmp/enterprise-benefits_2x.jpg 2x"> <img src="/web/20210425135424im_/https://marketingplatform.google.com/about/static/images/gmp/enterprise-benefits.jpg" alt="A smarter platform for better results." class="gmp-no-grab highlights-module__image-mobile"> </picture> <div class="highlights-module__listing"> <ul class="highlights-module__highlights"> <li class="highlights-module__highlight"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45" alt="" role="img" aria-label="clock icon" class="gmp-circle-icon gmp-circle-icon--blue highlights-module__icon"> <title>clock icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <g fill="#fff"><path d="m23.32 10.22a12 12 0 1 0 12 12 12 12 0 0 0 -12-12zm0 21.57a9.58 9.58 0 1 1 9.58-9.58 9.58 9.58 0 0 1 -9.57 9.57z"/><path d="m23.93 16.21h-1.8v7.19l6.29 3.77.9-1.47-5.39-3.2z"/></g> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin"> Deliver faster, smarter marketing.</h4> <p>Built-in intelligence automatically surfaces your most valuable marketing insights so you can act quickly to achieve your goals.</p> </li> <li class="highlights-module__highlight"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45" alt="" role="img" aria-label="slider-controls icon" class="gmp-circle-icon gmp-circle-icon--blue highlights-module__icon"> <title>slider-controls icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m11.73 28.48v2.39h7.18v-2.39zm0-14.36v2.39h12v-2.39zm12 19.14v-2.38h9.57v-2.4h-9.6v-2.39h-2.4v7.18zm-7.21-14.35v2.39h-4.79v2.4h4.79v2.39h2.39v-7.18zm16.75 4.79v-2.4h-12v2.4zm-7.18-4.79h2.39v-2.39h4.79v-2.4h-4.79v-2.39h-2.39z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin"> Gain more control over your investments.</h4> <p>Easily see what parts of your marketing are working and make informed decisions to improve performance — ensuring that you’re delivering quality experiences.</p> </li> <li class="highlights-module__highlight"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45" alt="" role="img" aria-label="people icon" class="gmp-circle-icon gmp-circle-icon--blue highlights-module__icon"> <title>people icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m26.75 21.5a3 3 0 1 0 -3-3 3 3 0 0 0 3 3zm-8 0a3 3 0 1 0 -3-3 3 3 0 0 0 3 3zm0 2c-2.33 0-7 1.17-7 3.5v2.5h14v-2.5c0-2.33-4.67-3.5-7-3.5zm8 0c-.29 0-.62 0-1 .05a4.22 4.22 0 0 1 2 3.45v2.5h6v-2.5c0-2.33-4.67-3.5-7-3.5z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin"> Understand your audience on a deeper level.</h4> <p>Easily integrate and access your data to gain a deeper understanding of your customers and identify your most valuable audiences.</p> </li> <li class="highlights-module__highlight"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45" alt="" role="img" aria-label="bulb icon" class="gmp-circle-icon gmp-circle-icon--blue highlights-module__icon"> <title>bulb icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m18.74 33a1.26 1.26 0 0 0 1.26 1.21h5a1.26 1.26 0 0 0 1.26-1.21v-1.29h-7.52zm3.76-23.84a8.71 8.71 0 0 0 -8.77 8.77 8.55 8.55 0 0 0 3.76 7.14v2.93a1.26 1.26 0 0 0 1.25 1.25h7.52a1.26 1.26 0 0 0 1.25-1.25v-2.93a8.9 8.9 0 0 0 3.76-7.14 8.71 8.71 0 0 0 -8.77-8.77z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin"> Share insights across your team.</h4> <p>Make information and insights accessible to your entire enterprise so teams can work better together.</p> </li> </ul> </div> </div> </div> <div class="highlights-module__carousel highlights-module__carousel--horizontal"> <div class="glue-pagination h-c-carousel h-c-carousel--simple"> <div class="h-c-carousel__wrap"> <ul class="glue-carousel" data-glue-carousel data-glue-pagination="demo-cyclical" data-glue-carousel-breakpoints="['x-small','small']"> <li class="h-c-carousel__item"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45" alt="" role="img" aria-label="clock icon" class="gmp-circle-icon gmp-circle-icon--blue highlights-module__icon"> <title>clock icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <g fill="#fff"><path d="m23.32 10.22a12 12 0 1 0 12 12 12 12 0 0 0 -12-12zm0 21.57a9.58 9.58 0 1 1 9.58-9.58 9.58 9.58 0 0 1 -9.57 9.57z"/><path d="m23.93 16.21h-1.8v7.19l6.29 3.77.9-1.47-5.39-3.2z"/></g> </svg> </picture> <h4 class="h-c-headline h-c-headline--four highlights-module__subhead">Deliver faster, smarter marketing.</h4> <p class="highlights-module__description">Built-in intelligence automatically surfaces your most valuable marketing insights so you can act quickly to achieve your goals.</p> </li> <li class="h-c-carousel__item"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45" alt="" role="img" aria-label="slider-controls icon" class="gmp-circle-icon gmp-circle-icon--blue highlights-module__icon"> <title>slider-controls icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m11.73 28.48v2.39h7.18v-2.39zm0-14.36v2.39h12v-2.39zm12 19.14v-2.38h9.57v-2.4h-9.6v-2.39h-2.4v7.18zm-7.21-14.35v2.39h-4.79v2.4h4.79v2.39h2.39v-7.18zm16.75 4.79v-2.4h-12v2.4zm-7.18-4.79h2.39v-2.39h4.79v-2.4h-4.79v-2.39h-2.39z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four highlights-module__subhead">Gain more control over your investments.</h4> <p class="highlights-module__description">Easily see what parts of your marketing are working and make informed decisions to improve performance — ensuring that you’re delivering quality experiences.</p> </li> <li class="h-c-carousel__item"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45" alt="" role="img" aria-label="people icon" class="gmp-circle-icon gmp-circle-icon--blue highlights-module__icon"> <title>people icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m26.75 21.5a3 3 0 1 0 -3-3 3 3 0 0 0 3 3zm-8 0a3 3 0 1 0 -3-3 3 3 0 0 0 3 3zm0 2c-2.33 0-7 1.17-7 3.5v2.5h14v-2.5c0-2.33-4.67-3.5-7-3.5zm8 0c-.29 0-.62 0-1 .05a4.22 4.22 0 0 1 2 3.45v2.5h6v-2.5c0-2.33-4.67-3.5-7-3.5z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four highlights-module__subhead">Understand your audience on a deeper level.</h4> <p class="highlights-module__description">Easily integrate and access your data to gain a deeper understanding of your customers and identify your most valuable audiences.</p> </li> <li class="h-c-carousel__item"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45" alt="" role="img" aria-label="bulb icon" class="gmp-circle-icon gmp-circle-icon--blue highlights-module__icon"> <title>bulb icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m18.74 33a1.26 1.26 0 0 0 1.26 1.21h5a1.26 1.26 0 0 0 1.26-1.21v-1.29h-7.52zm3.76-23.84a8.71 8.71 0 0 0 -8.77 8.77 8.55 8.55 0 0 0 3.76 7.14v2.93a1.26 1.26 0 0 0 1.25 1.25h7.52a1.26 1.26 0 0 0 1.25-1.25v-2.93a8.9 8.9 0 0 0 3.76-7.14 8.71 8.71 0 0 0 -8.77-8.77z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four highlights-module__subhead">Share insights across your team.</h4> <p class="highlights-module__description">Make information and insights accessible to your entire enterprise so teams can work better together.</p> </li> </ul> </div> <div class="h-c-carousel__navigation"> <ul class="glue-pagination-page-list" data-glue-pagination-page-list data-glue-pagination="demo-cyclical" role="tablist"> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="2">2</button> </li> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="3">3</button> </li> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="4">4</button> </li> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="5">5</button> </li> </ul> </div> </div> </div> </div></div> </section> <section class="gmp-section gmp-mb-l"> <div class="color-bar"> <div class="h-c-page"> <div class="h-c-grid"> <div class="h-c-grid__col h-c-grid__col-l--8 h-c-grid__col-l--offset-2 h-c-grid__col--align-middle"> <div class="color-bar__icon color-bar__icon--blue "></div> <h3 class="h-c-headline h-c-headline--two color-bar__quote"> <span>The results are incredible, it actually helped us transform our whole vision. </span><span class="color-bar__highlight color-bar__highlight--blue">We want to be a global brand. Google Marketing Platform facilitates that growth.</span></h3> <p class="color-bar__credit"> <span class="color-bar__author">Martijin van der Zee</span>, Digital Director, Rituals </p> </div> </div> </div> </div> </section> <section class="gmp-section gmp-mb-xl"> <div class="gmp-section-header"> <div class="h-c-page"> <div class="h-c-grid"> <div class="h-c-grid__col"> <h3 class="h-c-headline h-c-headline--one gmp-section-header--center">Powerful solutions, together in one platform.</h3> </div> </div> </div> </div> <div class="h-c-page"> <div class="product-tout product-tout--narrow"> <div class="product-tout__content"> <div class="product-tout__icon"> <picture> <svg id="display-video-360_icon_svg" data-name="display-video-360_icon" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 48 48" alt="" role="img" aria-label="display-video-360 icon" class="gmp-product-icon gmp-product-icon--fixed"> <title>GMP_Logo_display-video-360</title> <path class="green-1" d="M36.6,19.06a5.81,5.81,0,1,1,5.81,10.06L12.14,46.55A5.81,5.81,0,1,1,6.33,36.49Z"/><path class="green-2" d="M14.85,6.63a5.8,5.8,0,0,0-7-5.7A6,6,0,0,0,3.28,6.84V41.46l11.56.21Z"/><path class="green-3" d="M36.73,29.14A6.08,6.08,0,0,0,44.66,27a5.76,5.76,0,0,0-2.07-7.93L12.12,1.61a5.74,5.74,0,0,0-8,2.15A5.78,5.78,0,0,0,6.25,11.7Z"/><path class="green-1" d="M42.39,29.18,14.84,44.57V31.35L36.7,19.16a6,6,0,0,1,8.54,3.18A5.8,5.8,0,0,1,42.39,29.18Z"/><circle class="green-4" cx="9.07" cy="41.75" r="5.78"/> </svg> </picture> </div> <div class="product-tout__copy"> <h4 class="h-c-headline product-tout__headline">Display & Video 360</h4> <p class="h-c-headline h-c-headline--four">Reach today’s always-connected audiences wherever they are.</p> </div> <div class="product-tout__link"> <a data-g-event="for enterprises" data-g-action="featured product: display and video 360: learn more" data-g-label="product tiles" href="/web/20210425135424/https://marketingplatform.google.com/about/display-video-360/" title="Learn more about Display & Video 360" class="h-c-link h-c-link--internal gmp-link">Learn more about Display & Video 360</a> </div> </div> <div class="product-tout__image"> <img alt="Display & Video 360" srcset="/web/20210425135424im_/https://marketingplatform.google.com/about/static/images/gmp/enterprise-featured-product.jpg 1x, /web/20210425135424im_/https://marketingplatform.google.com/about/static/images/gmp/enterprise-featured-product_2x.jpg 2x" src="/web/20210425135424im_/https://marketingplatform.google.com/about/static/images/gmp/enterprise-featured-product.jpg" class="gmp-no-grab "> </div> </div> </div> <div class="product-card-grid"> <div class="h-c-page"> <div class="glue-pagination h-c-carousel h-c-carousel--tile h-c-carousel--tile-small-only h-u-mt-std"> <div class="h-c-carousel__wrap product-card-grid__wrap--narrow"> <ul class="glue-carousel" data-glue-carousel data-glue-pagination="carousel-tile" data-glue-carousel-breakpoints="['x-small']"> <li class="h-c-carousel__item product-card"> <a data-g-event="for enterprises" data-g-action="product tile: analytics 360" data-g-label="product tiles" class="h-c-tile h-c-tile--border h-c-tile--hoverable h-c-tile--small-height" href="/web/20210425135424/https://marketingplatform.google.com/about/analytics-360/"> <div class="h-c-tile__header h-c-tile__header--icon product-card__header"> <picture> <svg id="analytics_icon_svg" data-name="analytics_icon" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 48 48" alt="" role="img" aria-label="analytics icon" class="gmp-product-icon gmp-product-icon--fixed"> <title>GMP_Logo_analytics</title> <path class="yellow-1" d="M45.26,41.65a5.85,5.85,0,0,1-6.54,5.84,6,6,0,0,1-5.12-6.08V6.59A6,6,0,0,1,38.73.51a5.85,5.85,0,0,1,6.53,5.84Z"/><path class="yellow-2" d="M8.57,35.88a5.83,5.83,0,1,1-5.83,5.83A5.83,5.83,0,0,1,8.57,35.88ZM23.91,18.21a6,6,0,0,0-5.67,6.13V40c0,4.25,1.87,6.83,4.61,7.38a5.84,5.84,0,0,0,7-5.74V24.07A5.85,5.85,0,0,0,23.91,18.21Z"/> </svg> </picture> </div> <div class="h-c-tile__body"> <h4 class="h-c-tile__headline product-card__headline">Analytics 360</h4> <p class="h-c-tile__description">Use advanced tools to get a deeper understanding of your customers so you can deliver better experiences.</p> <ul class="h-c-tile__links"> <li class="h-c-tile__link"> <svg alt="" role="img" class="h-c-tile__link h-c-tile__link--arrow"> <use xlink:href="/web/20210425135424im_/https://marketingplatform.google.com/about/#mi-arrow-forward-no-bg"></use> </svg> </li> </ul> </div> </a> </li> <li class="h-c-carousel__item product-card"> <a data-g-event="for enterprises" data-g-action="product tile: data studio" data-g-label="product tiles" class="h-c-tile h-c-tile--border h-c-tile--hoverable h-c-tile--small-height" href="/web/20210425135424/https://marketingplatform.google.com/about/data-studio/"> <div class="h-c-tile__header h-c-tile__header--icon product-card__header"> <picture> <svg id="data-studio_icon_svg" data-name="data-studio_icon" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 48 48" alt="" role="img" aria-label="data-studio icon" class="gmp-product-icon gmp-product-icon--fixed"> <title>GMP_Logo_data-studio</title> <path class="blue-2" d="M41.08,33.63H24.54c-4,0-6.24,2.8-6.24,5.78,0,2.75,1.9,5.78,6.24,5.78H41.08Z"/><ellipse class="blue-1" cx="41.08" cy="39.4" rx="5.69" ry="5.78"/><g id="middle"><path class="blue-2" d="M24,18.22H7.46c-4,0-6.24,2.8-6.24,5.78,0,2.75,1.9,5.78,6.24,5.78H24Z"/><ellipse class="blue-1" cx="24" cy="24" rx="5.69" ry="5.78"/></g><g id="top"><path class="blue-2" d="M41.08,2.82H24.54c-4,0-6.24,2.8-6.24,5.78,0,2.75,1.9,5.78,6.24,5.78H41.08Z"/><ellipse class="blue-1" cx="41.08" cy="8.6" rx="5.69" ry="5.78"/></g> </svg> </picture> </div> <div class="h-c-tile__body"> <h4 class="h-c-tile__headline product-card__headline">Data Studio</h4> <p class="h-c-tile__description">Unlock insights from your data with engaging, customizable reports.</p> <ul class="h-c-tile__links"> <li class="h-c-tile__link"> <svg alt="" role="img" class="h-c-tile__link h-c-tile__link--arrow"> <use xlink:href="/web/20210425135424im_/https://marketingplatform.google.com/about/#mi-arrow-forward-no-bg"></use> </svg> </li> </ul> </div> </a> </li> <li class="h-c-carousel__item product-card product-card--hide-for-large"> <a data-g-event="for enterprises" data-g-action="product tile: display and video 360" data-g-label="product tiles" class="h-c-tile h-c-tile--border h-c-tile--hoverable h-c-tile--small-height" href="/web/20210425135424/https://marketingplatform.google.com/about/display-video-360/"> <div class="h-c-tile__header h-c-tile__header--icon product-card__header"> <picture> <svg id="display-video-360_icon_svg" data-name="display-video-360_icon" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 48 48" alt="" role="img" aria-label="display-video-360 icon" class="gmp-product-icon gmp-product-icon--fixed"> <title>GMP_Logo_display-video-360</title> <path class="green-1" d="M36.6,19.06a5.81,5.81,0,1,1,5.81,10.06L12.14,46.55A5.81,5.81,0,1,1,6.33,36.49Z"/><path class="green-2" d="M14.85,6.63a5.8,5.8,0,0,0-7-5.7A6,6,0,0,0,3.28,6.84V41.46l11.56.21Z"/><path class="green-3" d="M36.73,29.14A6.08,6.08,0,0,0,44.66,27a5.76,5.76,0,0,0-2.07-7.93L12.12,1.61a5.74,5.74,0,0,0-8,2.15A5.78,5.78,0,0,0,6.25,11.7Z"/><path class="green-1" d="M42.39,29.18,14.84,44.57V31.35L36.7,19.16a6,6,0,0,1,8.54,3.18A5.8,5.8,0,0,1,42.39,29.18Z"/><circle class="green-4" cx="9.07" cy="41.75" r="5.78"/> </svg> </picture> </div> <div class="h-c-tile__body"> <h4 class="h-c-tile__headline product-card__headline">Display & Video 360</h4> <p class="h-c-tile__description">Reach today’s always-connected audiences wherever they are.</p> <ul class="h-c-tile__links"> <li class="h-c-tile__link"> <svg alt="" role="img" class="h-c-tile__link h-c-tile__link--arrow"> <use xlink:href="/web/20210425135424im_/https://marketingplatform.google.com/about/#mi-arrow-forward-no-bg"></use> </svg> </li> </ul> </div> </a> </li> <li class="h-c-carousel__item product-card"> <a data-g-event="for enterprises" data-g-action="product tile: optimize 360" data-g-label="product tiles" class="h-c-tile h-c-tile--border h-c-tile--hoverable h-c-tile--small-height" href="/web/20210425135424/https://marketingplatform.google.com/about/optimize-360/"> <div class="h-c-tile__header h-c-tile__header--icon product-card__header"> <picture> <svg id="optimize_icon_svg" data-name="optimize_icon" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 48 48" alt="" role="img" aria-label="optimize icon" class="gmp-product-icon gmp-product-icon--fixed"> <title>GMP_Logo_optimize</title> <path class="violet-1" d="M30.68,23.91A6.05,6.05,0,0,0,24.56,18H8.78V29.82H19v9.94a5.8,5.8,0,0,0,5.68,6.12,6.06,6.06,0,0,0,6-6.12V23.91Z"/><circle class="violet-2" cx="8.71" cy="23.98" r="5.97"/><path class="violet-3" d="M45.25,8.07a6,6,0,0,0-6-5.94H23.11a6,6,0,0,0,0,11.94H33.45V24a5.91,5.91,0,1,0,11.81,0Z"/> </svg> </picture> </div> <div class="h-c-tile__body"> <h4 class="h-c-tile__headline product-card__headline">Optimize 360</h4> <p class="h-c-tile__description">Test variations of your sites and apps with advanced tools for enterprise marketers.</p> <ul class="h-c-tile__links"> <li class="h-c-tile__link"> <svg alt="" role="img" class="h-c-tile__link h-c-tile__link--arrow"> <use xlink:href="/web/20210425135424im_/https://marketingplatform.google.com/about/#mi-arrow-forward-no-bg"></use> </svg> </li> </ul> </div> </a> </li> <li class="h-c-carousel__item product-card"> <a data-g-event="for enterprises" data-g-action="product tile: search ads 360" data-g-label="product tiles" class="h-c-tile h-c-tile--border h-c-tile--hoverable h-c-tile--small-height" href="/web/20210425135424/https://marketingplatform.google.com/about/search-ads-360/"> <div class="h-c-tile__header h-c-tile__header--icon product-card__header"> <picture> <svg id="search-ads-360_icon_svg" data-name="search-ads-360_icon" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 48 48" alt="" role="img" aria-label="search-ads-360 icon" class="gmp-product-icon gmp-product-icon--fixed"> <title>GMP_Logo_search-ads-360</title> <path class="blue-1" d="M45.34,37.54l-6.92-7-7.89,8,6.92,7a5.55,5.55,0,0,0,7.89,0A5.66,5.66,0,0,0,45.34,37.54Z"/><path class="blue-2" d="M35.57,6.86A20.23,20.23,0,0,0,7,6.86H7A20.23,20.23,0,0,0,35.57,35.47h0A20.23,20.23,0,0,0,35.57,6.86ZM27.62,27.52h0A9,9,0,0,1,14.9,14.81h0A9,9,0,0,1,27.62,27.52Z"/> </svg> </picture> </div> <div class="h-c-tile__body"> <h4 class="h-c-tile__headline product-card__headline">Search Ads 360</h4> <p class="h-c-tile__description">Get real-time data and unified insights for your search campaigns.</p> <ul class="h-c-tile__links"> <li class="h-c-tile__link"> <svg alt="" role="img" class="h-c-tile__link h-c-tile__link--arrow"> <use xlink:href="/web/20210425135424im_/https://marketingplatform.google.com/about/#mi-arrow-forward-no-bg"></use> </svg> </li> </ul> </div> </a> </li> <li class="h-c-carousel__item product-card"> <a data-g-event="for enterprises" data-g-action="product tile: surveys 360" data-g-label="product tiles" class="h-c-tile h-c-tile--border h-c-tile--hoverable h-c-tile--small-height" href="/web/20210425135424/https://marketingplatform.google.com/about/surveys-360/"> <div class="h-c-tile__header h-c-tile__header--icon product-card__header"> <picture> <svg id="surveys_icon_svg" data-name="surveys_icon" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 48 48" alt="" role="img" aria-label="surveys icon" class="gmp-product-icon gmp-product-icon--fixed"> <title>GMP_Logo_surveys</title> <path class="yellow-11" d="M28.51,42.53,46,11.58a5.75,5.75,0,0,0-2.08-7.82,5.64,5.64,0,0,0-7.75,2.1L18.54,36.73Z"/><path class="yellow-12" d="M9.83,25.33l16.73,9.33a5.44,5.44,0,0,1,2.13,7.59,5.94,5.94,0,0,1-7.93,2.1L4,35Z"/><circle class="yellow-13" cx="6.88" cy="30.14" r="5.67" transform="translate(-22.66 21.03) rotate(-60)"/> </svg> </picture> </div> <div class="h-c-tile__body"> <h4 class="h-c-tile__headline product-card__headline">Surveys 360</h4> <p class="h-c-tile__description">Get fast, reliable market research from real people.</p> <ul class="h-c-tile__links"> <li class="h-c-tile__link"> <svg alt="" role="img" class="h-c-tile__link h-c-tile__link--arrow"> <use xlink:href="/web/20210425135424im_/https://marketingplatform.google.com/about/#mi-arrow-forward-no-bg"></use> </svg> </li> </ul> </div> </a> </li> <li class="h-c-carousel__item product-card"> <a data-g-event="for enterprises" data-g-action="product tile: tag manager 360" data-g-label="product tiles" class="h-c-tile h-c-tile--border h-c-tile--hoverable h-c-tile--small-height" href="/web/20210425135424/https://marketingplatform.google.com/about/tag-manager-360/"> <div class="h-c-tile__header h-c-tile__header--icon product-card__header"> <picture> <svg id="tag-manager_icon_svg" data-name="tag-manager_icon" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 48 48" alt="" role="img" aria-label="tag-manager icon" class="gmp-product-icon gmp-product-icon--fixed"> <title>GMP_Logo_tag-manager</title> <polygon class="blue-11" points="28.1 45.74 19.93 37.56 37.48 19.83 45.8 28.15 28.1 45.74"/><path class="blue-12" d="M28.16,10.51,19.84,2.19,2.2,19.83a5.88,5.88,0,0,0,0,8.32L19.84,45.79,28,37.59,14.67,24Z"/><path class="blue-11" d="M45.8,19.83,28.16,2.19a5.88,5.88,0,0,0-8.32,8.32L37.49,28.15a5.88,5.88,0,0,0,8.32-8.32Z"/><circle class="blue-13" cx="23.94" cy="41.7" r="5.83" transform="translate(-22.48 29.14) rotate(-45)"/> </svg> </picture> </div> <div class="h-c-tile__body"> <h4 class="h-c-tile__headline product-card__headline">Tag Manager 360</h4> <p class="h-c-tile__description">Manage all your tags in one place for a smarter, simpler way to oversee your marketing.</p> <ul class="h-c-tile__links"> <li class="h-c-tile__link"> <svg alt="" role="img" class="h-c-tile__link h-c-tile__link--arrow"> <use xlink:href="/web/20210425135424im_/https://marketingplatform.google.com/about/#mi-arrow-forward-no-bg"></use> </svg> </li> </ul> </div> </a> </li> <li class="h-c-carousel__item product-card"> <a data-g-event="for enterprises" data-g-action="product tile: campaign manager 360" data-g-label="product tiles" class="h-c-tile h-c-tile--border h-c-tile--hoverable h-c-tile--small-height" href="/web/20210425135424/https://marketingplatform.google.com/about/campaign-manager-360/"> <div class="h-c-tile__header h-c-tile__header--icon product-card__header"> <picture> <svg id="campaign-manager_icon_svg" data-name="campaign-manager_icon" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 48 48" alt="" role="img" aria-label="campaign-manager icon" class="gmp-product-icon gmp-product-icon--fixed"> <title>GMP_Logo_campaign-manager</title> <path d="m20.68 34.6a4.75 4.75 0 0 1 -6.74 0l-7.12 7.11a14.93 14.93 0 0 0 21.1-21.1l-7.12 7.12a5 5 0 0 1 -.12 6.87z" fill="#34a853"/><path d="m34.66 20.61a4.9 4.9 0 0 1 -6.87 0l-7.12 7.12a14.93 14.93 0 0 0 21.1-21.1l-7.12 7.12a4.9 4.9 0 0 1 0 6.87z" fill="#5bb974"/><path d="m41.9 6.63a14.93 14.93 0 0 0 -21.1 21.1l7.12-7.12a4.77 4.77 0 0 1 6.74-6.74 5.12 5.12 0 0 0 7.24-7.24z" fill="#1e8e3e"/><path d="m27.92 20.61a14.93 14.93 0 0 0 -21.1 21.1 5.5 5.5 0 0 0 7.74 0c2.12-2.12 1.62-5-.5-7.12a4.77 4.77 0 0 1 6.74-6.74 5 5 0 1 0 7.49-6.74 1.72 1.72 0 0 0 -.37-.5z" fill="#5bb974"/> </svg> </picture> </div> <div class="h-c-tile__body"> <h4 class="h-c-tile__headline product-card__headline">Campaign Manager 360</h4> <p class="h-c-tile__description">Get a complete view of all your digital media campaigns.</p> <ul class="h-c-tile__links"> <li class="h-c-tile__link"> <svg alt="" role="img" class="h-c-tile__link h-c-tile__link--arrow"> <use xlink:href="/web/20210425135424im_/https://marketingplatform.google.com/about/#mi-arrow-forward-no-bg"></use> </svg> </li> </ul> </div> </a> </li> </ul> <div class="h-c-carousel__paginate glue-pagination-previous"> <button type="button" class="glue-o-pagination__button" data-glue-pagination-previous data-glue-pagination="carousel-tile" data-glue-pagination-update-model="false"> <div class="h-c-carousel__paginate-wrap"> <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" class="h-c-icon h-c-icon--keyboard-arrow-left" alt> <use xlink:href="/web/20210425135424im_/https://marketingplatform.google.com/about/#mi-keyboard-arrow-right"></use> </svg> </div> </button> </div> <div class="h-c-carousel__paginate glue-pagination-next"> <button type="button" class="glue-o-pagination__button" data-glue-pagination-next data-glue-pagination="carousel-tile" data-glue-pagination-update-model="false"> <div class="h-c-carousel__paginate-wrap"> <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" class="h-c-icon h-c-icon--keyboard-arrow-right" alt> <use xlink:href="/web/20210425135424im_/https://marketingplatform.google.com/about/#mi-keyboard-arrow-right"></use> </svg> </div> </button> </div> </div> <div class="h-c-carousel__navigation product-card-grid__navigation"> <ul class="glue-pagination-page-list" data-glue-pagination-page-list data-glue-pagination="carousel-tile" role="tablist"> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="2">2</button> </li> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="3">3</button> </li> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="4">4</button> </li> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="5">5</button> </li> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="6">6</button> </li> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="7">7</button> </li> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="8">8</button> </li> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="9">9</button> </li> </ul> </div> </div> </div> </div> </section> <section class="gmp-section gmp-mb-l"> <div class="highlights-module"> <div class="h-c-page"> <div class="h-c-grid highlights-module__sticky-wrapper"> <div class="h-c-grid__col h-c-grid__col-l--6"> <div class="highlights-module__sticky-el"> <img alt="Designed to work together." srcset="/web/20210425135424im_/https://marketingplatform.google.com/about/static/images/gmp/enterprise-integration.jpg 1x, /web/20210425135424im_/https://marketingplatform.google.com/about/static/images/gmp/enterprise-integration_2x.jpg 2x" src="/web/20210425135424im_/https://marketingplatform.google.com/about/static/images/gmp/enterprise-integration.jpg" class="gmp-no-grab highlights-module__image-desktop"> </div> </div> <div class="h-c-grid__col h-c-grid__col-l--5 highlights-module__content"> <h3 class="h-c-headline h-c-headline--one h-has-bottom-margin">Designed to work together.</h3> <p>Google Marketing Platform solutions are built to work together, so you can easily access shared data across products — to deliver better customer experiences.</p> <picture> <source media="(max-width: 767px)" srcset="/web/20210425135424im_/https://marketingplatform.google.com/about/static/images/gmp/enterprise-integration-mobile.jpg 1x, /web/20210425135424im_/https://marketingplatform.google.com/about/static/images/gmp/enterprise-integration-mobile_2x.jpg 2x"> <source media="(min-width: 768px)" srcset="/web/20210425135424im_/https://marketingplatform.google.com/about/static/images/gmp/enterprise-integration.jpg 1x, /web/20210425135424im_/https://marketingplatform.google.com/about/static/images/gmp/enterprise-integration_2x.jpg 2x"> <img src="/web/20210425135424im_/https://marketingplatform.google.com/about/static/images/gmp/enterprise-integration.jpg" alt="Designed to work together." class="gmp-no-grab highlights-module__image-mobile"> </picture> <div class="highlights-module__listing"> <ul class="highlights-module__highlights"> <li class="highlights-module__highlight"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45" alt="" role="img" aria-label="people icon" class="gmp-circle-icon gmp-circle-icon--yellow highlights-module__icon"> <title>people icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m26.75 21.5a3 3 0 1 0 -3-3 3 3 0 0 0 3 3zm-8 0a3 3 0 1 0 -3-3 3 3 0 0 0 3 3zm0 2c-2.33 0-7 1.17-7 3.5v2.5h14v-2.5c0-2.33-4.67-3.5-7-3.5zm8 0c-.29 0-.62 0-1 .05a4.22 4.22 0 0 1 2 3.45v2.5h6v-2.5c0-2.33-4.67-3.5-7-3.5z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin"> Reach the right customers.</h4> <p>Easily connect data from across Google products, including Google Ads — to quickly uncover insights.</p> </li> </ul> <a data-g-event="for enterprises" data-g-action="go to integration center" data-g-label="designed to work together" href="https://web.archive.org/web/20210425135424/https://marketingplatform.google.com/home?openIntegrationCenter=true&utm_source=marketingplatform.google.com&utm_medium=et&utm_campaign=marketingplatform.google.com%2Fabout%2Fenterprise%2F" title="Go to Integration Center" class="h-c-link gmp-link" target="_blank" rel="nofollow noopener"><div class="gmp-link__content"> <span>Go to Integration Center</span> <svg role="img" class="gmp-link__icon gmp-link__icon--arrow h-c-icon h-c-icon--arrow-external" alt="Go to Integration Center icon"> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="/web/20210425135424im_/https://marketingplatform.google.com/about/#mi-arrow-forward"></use> </svg> </div></a> <ul class="highlights-module__highlights"> <li class="highlights-module__highlight"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45" alt="" role="img" aria-label="bar-graph icon" class="gmp-circle-icon gmp-circle-icon--yellow highlights-module__icon"> <title>bar-graph icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m20.37 30.86h5.05v-20.21h-5.05zm-7.58 0h5.05v-10.1h-5.04zm15.16-13.86v13.86h5.05v-13.86z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin"> Tailor your measurement with Ads Data Hub.</h4> <p class="h-has-bottom-margin"> Use Ads Data Hub to join event-level campaign data from Google Marketing Platform and Google Ads with data from your own sources, such as a CRM system or marketing database, to run customized analysis that aligns to your specific business objectives while protecting user privacy.</p> <div class="highlights-module__cta"> <a data-g-event="for enterprises" data-g-action="ads data hub" data-g-label="learn more" href="https://web.archive.org/web/20210425135424/https://developers.google.com/ads-data-hub" class="h-c-button h-c-button--primary" title="Learn More" target="_blank" rel="nofollow noopener">Learn More</a> </div> </li> <li class="highlights-module__highlight"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45" alt="" role="img" aria-label="bulb icon" class="gmp-circle-icon gmp-circle-icon--yellow highlights-module__icon"> <title>bulb icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m18.74 33a1.26 1.26 0 0 0 1.26 1.21h5a1.26 1.26 0 0 0 1.26-1.21v-1.29h-7.52zm3.76-23.84a8.71 8.71 0 0 0 -8.77 8.77 8.55 8.55 0 0 0 3.76 7.14v2.93a1.26 1.26 0 0 0 1.25 1.25h7.52a1.26 1.26 0 0 0 1.25-1.25v-2.93a8.9 8.9 0 0 0 3.76-7.14 8.71 8.71 0 0 0 -8.77-8.77z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin"> Do more with Google Cloud.</h4> <p class="h-has-bottom-margin"> You can use Google Marketing Platform together with Google Cloud to unlock advanced marketing use cases like building predictive models to get new insights to improve marketing performance.</p> <div class="highlights-module__cta"> <a data-g-event="for enterprises" data-g-action="cloud" data-g-label="learn more" href="/web/20210425135424/https://marketingplatform.google.com/about/resources/meeting-the-data-challenge-with-google-marketing-platform-and-google-cloud/" class="h-c-button h-c-button--primary" title="Learn more">Learn more</a> </div> </li> </ul> </div> </div> </div> <div class="highlights-module__carousel highlights-module__carousel--horizontal"> <div class="glue-pagination h-c-carousel h-c-carousel--simple"> <div class="h-c-carousel__wrap"> <ul class="glue-carousel"> <li class="h-c-carousel__item"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45" alt="" role="img" aria-label="people icon" class="gmp-circle-icon gmp-circle-icon--yellow highlights-module__icon"> <title>people icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m26.75 21.5a3 3 0 1 0 -3-3 3 3 0 0 0 3 3zm-8 0a3 3 0 1 0 -3-3 3 3 0 0 0 3 3zm0 2c-2.33 0-7 1.17-7 3.5v2.5h14v-2.5c0-2.33-4.67-3.5-7-3.5zm8 0c-.29 0-.62 0-1 .05a4.22 4.22 0 0 1 2 3.45v2.5h6v-2.5c0-2.33-4.67-3.5-7-3.5z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four highlights-module__subhead">Reach the right customers.</h4> <p class="highlights-module__description">Easily connect data from across Google products, including Google Ads — to quickly uncover insights.</p> </li> </ul> </div> </div> <div class="highlights-module__cta highlights-module__cta--mobile"> <a data-g-event="for enterprises" data-g-action="go to integration center" data-g-label="designed to work together" href="https://web.archive.org/web/20210425135424/https://marketingplatform.google.com/home?openIntegrationCenter=true&utm_source=marketingplatform.google.com&utm_medium=et&utm_campaign=marketingplatform.google.com%2Fabout%2Fenterprise%2F" title="Go to Integration Center" class="h-c-link gmp-link" target="_blank" rel="nofollow noopener"><div class="gmp-link__content"> <span>Go to Integration Center</span> <svg role="img" class="gmp-link__icon gmp-link__icon--arrow h-c-icon h-c-icon--arrow-external" alt="Go to Integration Center icon"> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="/web/20210425135424im_/https://marketingplatform.google.com/about/#mi-arrow-forward"></use> </svg> </div></a> </div> </div> </div></div> </section> <section class="gmp-section gmp-mb-l"> <div class="two-column-tout"> <div class="h-c-page"> <div class="h-c-grid"> <div class="h-c-grid__col h-c-grid__col-xl--offset-1 h-c-grid__col-l--6 h-c-grid__col-xl--5 h-c-grid__col--align-middle two-column-tout__content"> <h3 class="h-c-headline h-c-headline--one"> The Future of Analytics. </h3> <p class="h-u-mb-std two-column-tout__description"> In new research from Forrester Consulting, commissioned by Google, marketers and digital analytics decision makers identify key challenges and opportunities for the next wave of analytics. </p> <a data-g-event="for enterprises" data-g-action="resource featured: report" data-g-label="resource: the future of analytics" data-g-restype="report" data-g-resproduct="analytics 360 optimize 360 attribution 360 tag manager 360 data studio" href="/web/20210425135424/https://marketingplatform.google.com/about/resources/the-future-of-analytics/" title="Read more" class="h-c-link h-c-link--internal gmp-link">Read more</a> </div> <div class="h-c-grid__col h-c-grid__col-l--6 h-c-grid__col--align-middle"> <div class="two-column-tout__image two-column-tout__image--right"> <picture> <source media="(max-width: 767px)" srcset="/web/20210425135424im_/https://marketingplatform.google.com/about/static/images/gmp/enterprise-featured-new-resource-mobile.jpg 1x, /web/20210425135424im_/https://marketingplatform.google.com/about/static/images/gmp/enterprise-featured-new-resource-mobile_2x.jpg 2x"> <source media="(min-width: 768px)" srcset="/web/20210425135424im_/https://marketingplatform.google.com/about/static/images/gmp/enterprise-featured-new-resource.jpg 1x, /web/20210425135424im_/https://marketingplatform.google.com/about/static/images/gmp/enterprise-featured-new-resource_2x.jpg 2x"> <img src="/web/20210425135424im_/https://marketingplatform.google.com/about/static/images/gmp/enterprise-featured-new-resource.jpg" alt="The Future of Analytics." class="gmp-no-grab "> </picture> </div> </div> </div> </div> </div> </section> <section class="gmp-section gmp-mb-l"> <div class="gmp-section-header"> <div class="h-c-page"> <div class="h-c-grid"> <div class="h-c-grid__col"> <h3 class="h-c-headline h-c-headline--one gmp-section-header--center">Stay in the know.</h3> </div> </div> </div> </div> <div class="resource-card-grid"> <div class="h-c-page"> <div class="glue-pagination h-c-carousel h-c-carousel--tile h-c-carousel--tile-small-only h-u-mt-std"> <div class="h-c-carousel__wrap"> <ul class="resource-card-set glue-carousel" data-glue-carousel data-glue-pagination="resource-carousel" data-glue-carousel-breakpoints="['x-small']"> <li class="h-c-carousel__item resource-card" data-glue-filter-result-attrs="{ 'product': ['analytics-360', 'optimize-360', 'search-ads-360', 'surveys-360', 'tag-manager-360', 'data-studio'], 'type': ['report'] }"> <a data-g-event="for enterprises" data-g-action="resource tile: report" data-g-label="resource: harvard business review article collection: data driven marketing" data-g-restype="report" data-g-resproduct="analytics 360, optimize 360, search ads 360, surveys 360, tag manager 360, data studio" class="h-c-tile h-c-tile--border h-c-tile--hoverable" 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resource-card__eyebrow">Report</div> <h3 class="h-c-tile__headline">Harvard Business Review article collection: Data-driven marketing</h3> <ul class="h-c-tile__links resource-card__links"> <li class="h-c-tile__link h-c-link gmp-link resource-card__link"> Read more </li> </ul> </div> </a> </li> <li class="h-c-carousel__item resource-card" data-glue-filter-result-attrs="{ 'product': ['display-and-video-360'], 'type': ['report'] }"> <a data-g-event="for enterprises" data-g-action="resource tile: report" data-g-label="resource: a marketers guide to tv and video advertising with google display and video 360" data-g-restype="report" data-g-resproduct="display and video 360" class="h-c-tile h-c-tile--border h-c-tile--hoverable" href="/web/20210425135424/https://marketingplatform.google.com/about/resources/marketers-guide-to-tv-and-video-advertising-with-google-marketing-platform/"> <div class="h-c-tile__header"> <img alt="A marketer’s guide to TV and video advertising with Google Display & Video 360" srcset="https://web.archive.org/web/20210425135424im_/https://lh3.googleusercontent.com/2ixtbKrd00NDDLHlx5i-eLj43BEx4_cSpRnIkRh3DDg8ovVce0AI73mE5MR1I58WM25NMM6vQLR3cLNQC8_MknPoFQJY5X8p-BUolOE=w298-h170-p-nu-pa 1x, https://web.archive.org/web/20210425135424im_/https://lh3.googleusercontent.com/2ixtbKrd00NDDLHlx5i-eLj43BEx4_cSpRnIkRh3DDg8ovVce0AI73mE5MR1I58WM25NMM6vQLR3cLNQC8_MknPoFQJY5X8p-BUolOE=w596-h340-p-nu-pa 2x" src="https://web.archive.org/web/20210425135424im_/https://lh3.googleusercontent.com/2ixtbKrd00NDDLHlx5i-eLj43BEx4_cSpRnIkRh3DDg8ovVce0AI73mE5MR1I58WM25NMM6vQLR3cLNQC8_MknPoFQJY5X8p-BUolOE=w298-h170-p-nu-pa" class="gmp-no-grab resource-card__image"> </div> <div class="h-c-tile__body"> <div class="h-c-eyebrow resource-card__eyebrow">Report</div> <h3 class="h-c-tile__headline">A marketer’s guide to TV and video advertising with Google Display & Video 360</h3> <ul class="h-c-tile__links resource-card__links"> <li class="h-c-tile__link h-c-link gmp-link resource-card__link"> Read more </li> </ul> </div> </a> </li> <li class="h-c-carousel__item resource-card" data-glue-filter-result-attrs="{ 'product': ['display-and-video-360'], 'type': ['report'] }"> <a data-g-event="for enterprises" data-g-action="resource tile: report" data-g-label="resource: the benefits of consolidating media buys on a single platform" data-g-restype="report" data-g-resproduct="display and video 360" class="h-c-tile h-c-tile--border h-c-tile--hoverable" href="/web/20210425135424/https://marketingplatform.google.com/about/resources/benefits-of-consolidating-media-buys-on-a-single-platform/"> <div class="h-c-tile__header"> <img alt="The benefits of consolidating media buys on a single platform" srcset="https://web.archive.org/web/20210425135424im_/https://lh3.googleusercontent.com/20cvQ98y1YUVI38pgyeEs0dnkKhRG0Cr4wjLmHH4rRFs_KrOM_JK1feG5EWb1-eZkhKMAbeJ4cY3_nITovwK_b8H-4fNRWYEBHEFCA=w298-h170-p-nu-pa 1x, https://web.archive.org/web/20210425135424im_/https://lh3.googleusercontent.com/20cvQ98y1YUVI38pgyeEs0dnkKhRG0Cr4wjLmHH4rRFs_KrOM_JK1feG5EWb1-eZkhKMAbeJ4cY3_nITovwK_b8H-4fNRWYEBHEFCA=w596-h340-p-nu-pa 2x" src="https://web.archive.org/web/20210425135424im_/https://lh3.googleusercontent.com/20cvQ98y1YUVI38pgyeEs0dnkKhRG0Cr4wjLmHH4rRFs_KrOM_JK1feG5EWb1-eZkhKMAbeJ4cY3_nITovwK_b8H-4fNRWYEBHEFCA=w298-h170-p-nu-pa" class="gmp-no-grab resource-card__image"> </div> <div class="h-c-tile__body"> <div class="h-c-eyebrow resource-card__eyebrow">Report</div> <h3 class="h-c-tile__headline">The benefits of consolidating media buys on a single platform</h3> <ul class="h-c-tile__links resource-card__links"> <li class="h-c-tile__link h-c-link gmp-link resource-card__link"> Read more </li> </ul> </div> </a> </li> </ul> <div class="h-c-carousel__paginate glue-pagination-previous"> <button type="button" class="glue-o-pagination__button" data-glue-pagination-previous data-glue-pagination="carousel-tile" 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