Ads Data Hub | Google Developers

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track-metadata-position="4" track-metadata-eventdetail="Ads Data Hub"> Ads Data Hub </a> </li> </ul> </div> <devsite-feedback position="header" project-name="Ads Data Hub" product-id="5156472" bucket="Docs" context="" version="t-devsite-webserver-20210316-r01-rc00.433836478178093499" data-label="Send Feedback Button" track-type="feedback" track-name="sendFeedbackLink" track-metadata-position="header" project-icon="https://www.gstatic.com/images/branding/product/1x/ads_data_hub_24dp.png" feedback-type="thumb-rating"> <button> Send feedback </button> </devsite-feedback> <devsite-toc class="devsite-nav" devsite-toc-embedded disabled> </devsite-toc> <div class="devsite-article-body clearfix devsite-no-page-title"> <section class="devsite-landing-row devsite-landing-row-2-up" header-position="top"> <div class="devsite-landing-row-inner"> <header class="devsite-landing-row-header"> <div class="devsite-landing-row-header-text"> <h2 id="ads-data-hub" data-text="Ads Data Hub" tabindex="0"> Ads Data Hub </h2> </div> </header> <div class="devsite-landing-row-group"> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom"> <div class="devsite-landing-row-item-description"> <div class="devsite-landing-row-item-body"> <div class="devsite-landing-row-item-description-content"> <p>Tailor your marketing measurement approach to your unique business needs. Ads Data Hub enables customized analysis that aligns with your specific business objectives, while respecting user privacy and upholding Google’s high standards of data security.</p> <p>With Ads Data Hub, you can upload your first-party data into BigQuery and join it with Google event-level ad campaign data. Combining your data with Google event data can unlock insights, improve advertising efficiency, help you achieve data-driven business goals, and yield more effective campaign optimization. Results from Ads Data Hub are aggregated over a group of users, which allows Google to provide more complete data and still maintain end-user privacy.</p> </div> <div class="devsite-landing-row-item-buttons"> <a href="https://web.archive.org/web/20210324202037/https://developers.google.com/ads-data-hub/guides/intro" class="button button-primary ">View documentation</a> <a href="https://web.archive.org/web/20210324202037/https://adsdatahub.google.com/" class="button button-secondary ">Go to interface</a> </div> </div> </div> </div> <div class="devsite-landing-row-item devsite-landing-row-item-no-description" description-position="bottom"> <div class="devsite-landing-row-item-media "> <devsite-youtube autohide="1" showinfo="0" video-id="o4XwkOZsEQM"></devsite-youtube> </div> </div> </div> </div> </section> <section class="devsite-landing-row devsite-landing-row-1-up" header-position="top"> <div class="devsite-landing-row-inner"> <header class="devsite-landing-row-header"> <div class="devsite-landing-row-header-text"> <h2 id="a-privacy-centric-data-warehouse" data-text="A privacy-centric data warehouse" tabindex="0"> A privacy-centric data warehouse </h2> </div> </header> </div> </section> <section class="devsite-landing-row devsite-landing-row-1-up devsite-landing-row-50" header-position="top"> <div class="devsite-landing-row-inner"> <div class="devsite-landing-row-group"> <div class="devsite-landing-row-item" description-position="bottom"> <div class="devsite-landing-row-item-media devsite-landing-row-item-media-left "> <figure class="devsite-landing-row-item-image"> <a href="https://web.archive.org/web/20210324202037/https://developers.google.com/ads-data-hub/guides/privacy-checks"> <img alt="" src="https://web.archive.org/web/20210324202037im_/https://developers.google.com/ads-data-hub/images/reports.svg" srcset="" sizes="(max-width: 600px) 100vw, (max-width: 840px) 50vw, 708px" loading="lazy"> </a> </figure> </div> <div class="devsite-landing-row-item-description"> <div class="devsite-landing-row-item-body"> <div class="devsite-landing-row-item-description-content"> <p>Because Ads Data Hub is built with privacy restrictions, its functionality differs significantly from other data warehousing solutions. Even experts with experience using other clean rooms and data warehousing solutions may need to learn how to operate effectively in Ads Data Hub.</p> <p> Unlike other data warehousing solutions, with Ads Data Hub: <ul> <li>You can’t inspect the underlying data, as doing so would violate Ads Data Hub’s goal to share data in aggregate to prevent the re-identification of end users.</li> <li>When privacy checks are triggered, rows can be filtered without warning.</li> <li>Some privacy checks compare against your historical results, and can be triggered if your results don’t change adequately between jobs.</li> <li>The data that feeds into Ads Data Hub is mutable and subject to change.</li> </ul> </p> </div> <div class="devsite-landing-row-item-buttons"> <a href="https://web.archive.org/web/20210324202037/https://developers.google.com/ads-data-hub/guides/privacy-checks" class="button button-primary ">Privacy checks</a> <a href="https://web.archive.org/web/20210324202037/https://developers.google.com/ads-data-hub/policies" class="button button-secondary ">Policies</a> </div> </div> </div> </div> </div> </div> </section> <section class="devsite-landing-row devsite-landing-row-1-up devsite-landing-row-cta" header-position="top"> <div class="devsite-landing-row-inner"> <div class="devsite-landing-row-group"> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom"> <div class="devsite-landing-row-item-description"> <div class="devsite-landing-row-item-body"> <h3 id="sandbox-dataset" data-text="Sandbox dataset" class="hide-from-toc no-link" tabindex="0"> <a href="https://web.archive.org/web/20210324202037/https://developers.google.com/ads-data-hub/guides/sandbox"> Sandbox dataset </a> </h3> <div class="devsite-landing-row-item-description-content"> In order to help users operate effectively amidst privacy checks in Ads Data Hub, the platform includes a synthetic dataset. This dataset isn’t subject to privacy checks, and as such should be used for experimentation and query development. The sandbox can improve your query development workflow by giving you a better understanding of the underlying data. </div> <div class="devsite-landing-row-item-buttons"> <a href="https://web.archive.org/web/20210324202037/https://developers.google.com/ads-data-hub/guides/sandbox" class="button button-primary ">Test queries</a> </div> </div> </div> </div> </div> </div> </section> <section class="devsite-landing-row devsite-landing-row-2-up devsite-landing-row-cards" header-position="top"> <div class="devsite-landing-row-inner"> <header class="devsite-landing-row-header"> <div class="devsite-landing-row-header-text"> <h2 id="features" data-text="Features" tabindex="0"> Features </h2> </div> </header> <div class="devsite-landing-row-group"> <div class="devsite-landing-row-item" description-position="bottom"> <div class="devsite-landing-row-item-media "> <figure class="devsite-landing-row-item-custom-image" background="/web/20210324202037im_/https://developers.google.com/grey"> <div class="devsite-landing-row-item-custom-image-icon-wrapper"> <a href="https://web.archive.org/web/20210324202037/https://developers.google.com/ads-data-hub/guides/privacy-checks"> <div class="devsite-landing-row-item-custom-image-icon-container" background="/web/20210324202037im_/https://developers.google.com/grey" size="medium"> <div class="devsite-landing-row-item-custom-image-icon material-icons" aria-hidden="true"> lock </div> </div> </a> </div> </figure> </div> <div class="devsite-landing-row-item-description"> <div class="devsite-landing-row-item-body"> <h3 id="privacy-centric" data-text="Privacy-centric" class="hide-from-toc no-link" tabindex="0"> <a href="https://web.archive.org/web/20210324202037/https://developers.google.com/ads-data-hub/guides/privacy-checks"> Privacy-centric </a> </h3> <div class="devsite-landing-row-item-description-content"> Ads Data Hub makes it easy for you to protect and respect end-user privacy. In addition to robust privacy checks that help ensure the data from the platform is privacy-centric, Ads Data Hub lets you: <ul> <li>Match your first-party data to Google-hosted data in a privacy-centric manner.</li> <li>Grant Ads Data Hub users (within and outside of your organization) access to your data, while maintaining privacy controls and not requiring them to acquire your data.</li> <li>Host your data on servers in: <ul> <li>Australia</li> <li>Europe (excluding London and Zurich)</li> <li>Japan</li> <li>the United States</li> </ul> </ul> </div> <div class="devsite-landing-row-item-buttons"> <a href="https://web.archive.org/web/20210324202037/https://developers.google.com/ads-data-hub/guides/privacy-checks" class="button ">Learn more</a> </div> </div> </div> </div> <div class="devsite-landing-row-item" description-position="bottom"> <div class="devsite-landing-row-item-media "> <figure class="devsite-landing-row-item-custom-image" background="/web/20210324202037im_/https://developers.google.com/grey"> <div class="devsite-landing-row-item-custom-image-icon-wrapper"> <a href="https://web.archive.org/web/20210324202037/https://developers.google.com/ads-data-hub/reference/table-format/advertisers"> <div class="devsite-landing-row-item-custom-image-icon-container" background="/web/20210324202037im_/https://developers.google.com/grey" size="medium"> <div class="devsite-landing-row-item-custom-image-icon material-icons" aria-hidden="true"> visibility </div> </div> </a> </div> </figure> </div> <div class="devsite-landing-row-item-description"> <div class="devsite-landing-row-item-body"> <h3 id="holistic-campaign-view" data-text="Holistic campaign view" class="hide-from-toc no-link" tabindex="0"> <a href="https://web.archive.org/web/20210324202037/https://developers.google.com/ads-data-hub/reference/table-format/advertisers"> Holistic campaign view </a> </h3> <div class="devsite-landing-row-item-description-content"> Ads Data Hub is the only access point for events based on Google IDs and mobile device IDs, including user ids from publishers for measurement which enable holistic campaign measurement and analysis. Note that user IDs from certain publishers are only made available for measurement and not for activation. </div> <div class="devsite-landing-row-item-buttons"> <a href="https://web.archive.org/web/20210324202037/https://developers.google.com/ads-data-hub/reference/table-format/advertisers" class="button ">Learn more</a> </div> </div> </div> </div> </div> </div> </section> <section class="devsite-landing-row devsite-landing-row-3-up devsite-landing-row-cards" header-position="top"> <div class="devsite-landing-row-inner"> <div class="devsite-landing-row-group"> <div class="devsite-landing-row-item" description-position="bottom"> <div class="devsite-landing-row-item-media "> <figure class="devsite-landing-row-item-custom-image" background="/web/20210324202037im_/https://developers.google.com/grey"> <div class="devsite-landing-row-item-custom-image-icon-wrapper"> <a href="https://web.archive.org/web/20210324202037/https://developers.google.com/ads-data-hub/guides/audience-activation"> <div class="devsite-landing-row-item-custom-image-icon-container" background="/web/20210324202037im_/https://developers.google.com/grey" size="medium"> <div class="devsite-landing-row-item-custom-image-icon material-icons" aria-hidden="true"> people </div> </div> </a> </div> </figure> </div> <div class="devsite-landing-row-item-description"> <div class="devsite-landing-row-item-body"> <h3 id="audience-activation" data-text="Audience activation" class="hide-from-toc no-link" tabindex="0"> <a href="https://web.archive.org/web/20210324202037/https://developers.google.com/ads-data-hub/guides/audience-activation"> Audience activation </a> </h3> <div class="devsite-landing-row-item-description-content"> Build and manage audiences for use in other Google ads products using the analyses that you perform using Ads Data Hub. </div> <div class="devsite-landing-row-item-buttons"> <a href="https://web.archive.org/web/20210324202037/https://developers.google.com/ads-data-hub/guides/audience-activation" class="button ">Activate audiences</a> </div> </div> </div> </div> <div class="devsite-landing-row-item" description-position="bottom"> <div class="devsite-landing-row-item-media "> <figure class="devsite-landing-row-item-custom-image" background="/web/20210324202037im_/https://developers.google.com/grey"> <div class="devsite-landing-row-item-custom-image-icon-wrapper"> <a href="https://web.archive.org/web/20210324202037/https://developers.google.com/ads-data-hub/guides/join-your-data"> <div class="devsite-landing-row-item-custom-image-icon-container" background="/web/20210324202037im_/https://developers.google.com/grey" size="medium"> <div class="devsite-landing-row-item-custom-image-icon material-icons" aria-hidden="true"> link </div> </div> </a> </div> </figure> </div> <div class="devsite-landing-row-item-description"> <div class="devsite-landing-row-item-body"> <h3 id="first-party-data" data-text="First-party data" class="hide-from-toc no-link" tabindex="0"> <a href="https://web.archive.org/web/20210324202037/https://developers.google.com/ads-data-hub/guides/join-your-data"> First-party data </a> </h3> <div class="devsite-landing-row-item-description-content"> Ads Data Hub supports a variety of first-party data links. Using Ads Data Hub, you can connect mobile app data, offline transaction data, or data from a connected ID space. </div> <div class="devsite-landing-row-item-buttons"> <a href="https://web.archive.org/web/20210324202037/https://developers.google.com/ads-data-hub/guides/join-your-data" class="button ">Join data</a> </div> </div> </div> </div> <div class="devsite-landing-row-item" description-position="bottom"> <div class="devsite-landing-row-item-media "> <figure class="devsite-landing-row-item-custom-image" background="/web/20210324202037im_/https://developers.google.com/grey"> <div class="devsite-landing-row-item-custom-image-icon-wrapper"> <a href="https://web.archive.org/web/20210324202037/https://developers.google.com/ads-data-hub/guides/query_viewability_metrics"> <div class="devsite-landing-row-item-custom-image-icon-container" background="/web/20210324202037im_/https://developers.google.com/grey" size="medium"> <div class="devsite-landing-row-item-custom-image-icon material-icons" aria-hidden="true"> picture_in_picture </div> </div> </a> </div> </figure> </div> <div class="devsite-landing-row-item-description"> <div class="devsite-landing-row-item-body"> <h3 id="viewability" data-text="Viewability" class="hide-from-toc no-link" tabindex="0"> <a href="https://web.archive.org/web/20210324202037/https://developers.google.com/ads-data-hub/guides/query_viewability_metrics"> Viewability </a> </h3> <div class="devsite-landing-row-item-description-content"> <b>Note:</b> Viewability measurement is only available to advertisers and agencies.<br> Ads Data Hub gives you access to Campaign Manager 360 and Display & Video 360 Active View metrics, in addition to advanced viewability measurement for YouTube. </div> <div class="devsite-landing-row-item-buttons"> <a href="https://web.archive.org/web/20210324202037/https://developers.google.com/ads-data-hub/guides/query_viewability_metrics" class="button ">Learn more</a> </div> </div> </div> </div> </div> </div> </section> <section class="devsite-landing-row devsite-landing-row-1-up devsite-landing-row-50" header-position="top"> <div class="devsite-landing-row-inner"> <div class="devsite-landing-row-group"> <div class="devsite-landing-row-item" description-position="bottom"> <div class="devsite-landing-row-item-media "> <figure class="devsite-landing-row-item-image"> <img alt="" src="https://web.archive.org/web/20210324202037im_/https://developers.google.com/ads-data-hub/images/integrate.svg" srcset="" sizes="(max-width: 600px) 100vw, (max-width: 840px) 50vw, 708px" loading="lazy"> </figure> </div> <div class="devsite-landing-row-item-description"> <div class="devsite-landing-row-item-body"> <h3 id="determine-if-ads-data-hub-will-work-for-your-advertising-needs" data-text="Determine if Ads Data Hub will work for your advertising needs" class="hide-from-toc no-link" tabindex="0"> Determine if Ads Data Hub will work for your advertising needs </h3> <div class="devsite-landing-row-item-description-content"> Although Ads Data Hub is in a closed beta, you can learn more about whether it's right for you by: <ul> <li> Working with your Google account team to determine if Ads Data Hub can meet your objectives. </li> <li> Contacting your agency to understand the reporting and services offered via Ads Data Hub. </li> <li> Checking the list of <a href="/web/20210324202037/https://developers.google.com/ads-data-hub/vendors/adh-vendors">third-party vendors</a> to to see if your preferred vendor is integrated with Ads Data Hub. </li> </ul> </p> </div> </div> </div> </div> </div> </div> </section> <section class="devsite-landing-row devsite-landing-row-1-up devsite-landing-row-cta" header-position="top"> <div class="devsite-landing-row-inner"> <div class="devsite-landing-row-group"> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom"> <div class="devsite-landing-row-item-description"> <div 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