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</div>  <nav class="navbar navbar-collapse navbar-expand-sm navbar-right"> <div class="main-menu"> <ul class="nav navbar-nav navbar-right"> <li class=" dropdown menu0"><a href="javascript:showMenu(0)"><span><i class="fa fa-angle-down"></i> Summit</span></a> <div class="dropdown-menu"> <ul> <li class="menu-item"><a href="government-december-2024/summit/agenda-at-a-glance/">Agenda at a Glance</a></li> <li class="menu-item"><a href="government-december-2024/summit/attendee-faq.html">Attendee FAQ</a></li> <li class="menu-item menu-highlight"><a href="government-december-2024/summit/download-the-program.html">Download the Program</a></li> </ul> </div> </li><li class=" dropdown menu1"><a href="javascript:showMenu(1)"><span><i class="fa fa-angle-down"></i> Sponsor</span></a> <div class="dropdown-menu"> <ul> <li class="menu-item"><a href="government-december-2024/sponsor/why-sponsor-an-smssummit-virtual-event.html">Become a Sponsor</a></li> <li class="menu-item"><a 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Affairs Manager<br>City of Anna, TX</span> <div class="indiv-socials" style="margin-bottom: 0; padding-bottom: 0;"> <a href="https://twitter.com/cityofanna" target="_blank" class="no-underline"><i class="fab fa-x-twitter" style="color: var(--blue)"></i></a> <a href="https://www.facebook.com/cityofannatx" target="_blank" class="no-underline"><i class="fab fa-facebook" style="color: var(--blue)"></i></a> <a href="http://www.instagram.com/cityofanna" target="_blank" class="no-underline"><i class="fab fa-instagram" style="color: var(--blue)"></i></a> </div></div> <div class="speaker-bio-social"><img src="/assets/components/phpthumbof/cache/City%20of%20Anna%2C%20TX.a13f4a2536e4042ec8fe48746924cec1.d5eacde586c6b3929b3d33696fba727a.png" style="max-width: 200px; height: auto; position: relative; top:30px;"> </div> </div> <div style="padding-top: 24px;"> <p>Frances La Rue is the Communications Manager for the City of Anna, Texas. As a 1-person shop, she is responsible for implementing the strategic integrated communications plan for the city. From graphic design and video production to copywriting, social media management, and PIO, she wears many hats. Before Anna, Frances worked in municipal communications for McKinney, TX, and Corona, CA.</p> <p>Frances received a master's degree in Strategic Communication & Innovation and a Graduate Certificate in Advanced Digital & Social Media from Texas Tech University. She received her bachelor's degree in Marketing and a master's degree in Organizational Leadership from California Baptist University.</p> <p>Frances spends her free time with her husband and two young children, reading and road-tripping.</p> </div> </div> </div> </div> </header> <section style="padding-top:12px; background-color:#f8fbff;"> <div class="container main-content"> <div class="main-content-inner"> <h2 style="margin: 0 0 32px 0; font-weight:700; font-size: 24px; text-align: center;">Frances La Rue’s Session</h2> <div style="margin-bottom: 30px;"><p style="margin-bottom:0;"><i class="fa fa-clock-o"></i> 12:00 p.m.–12:45 p.m. PT — Thursday, December 12, 2024</p><h3 style="margin-top:0; line-height: 130%;"><a href="/government-december-2024/summit/agenda-at-a-glance/day2/1145-a.m.1245-p.m.-pt.html" >Tips for Repurposing, Remixing, & Refreshing Social Media Content for Recurring Events & Announcements</a></h3> <p>Recurring events and announcements are essential to any social media strategy, but keeping the content fresh and engaging can be challenging. In this session, we'll explore practical tips for repurposing, remixing, and refreshing your social media content to maintain audience interest and maximize impact. Learn how to breathe new life into your existing content, creatively adapt it for different platforms, and ensure your recurring events and announcements stay relevant and captivating. Join us to discover time-saving strategies that keep your content dynamic and your audience engaged, even for the most frequent updates.</p> <p><strong>Key takeaways:</strong></p> <ul> <li>See real examples of recurring messaging refreshed year over year.</li> <li>Gain time-saving tips to efficiently manage frequent updates while keeping your social media presence vibrant.</li> <li>Discover strategies for maintaining audience engagement with dynamic and relevant content.</li> </ul> </div> </div> </div> </section> <div style="padding:18px;text-align:center;"><a href="government-december-2024/pricing.html" class="btn button" style="text-align:center; font-size:20px;">Check out our early bird ticket prices!</a></div>  <footer id="footer"> <div class="container"> <div class="row"> <div class="col col-md-4" style="text-align: center"> <img src="/assets/client_files/images/homepage/smss-nav-white.png" alt="Social Media Strategies Summit logo" style="width: 260px; height: auto;"><br> <a href="https://www.facebook.com/SMSsummit" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-facebook" aria-hidden="true"></i></a> <a href="https://twitter.com/SMS_summit" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-x-twitter" aria-hidden="true"></i></a> <a href="https://www.linkedin.com/showcase/smssummit/" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-linkedin" aria-hidden="true"></i></a> <a href="https://blog.socialmediastrategiessummit.com/" style="margin-right: 8px;"><i style="color:#fff;" class="fa fa fa-rss" aria-hidden="true"></i></a> </div> <div class="col col-md-4" ><h4>Upcoming Events</h4> <ul><li style="list-style-type:none;"><a href="virtual-conference-february-2025/">Corporate Feb 2025</a></li> <li style="list-style-type:none;"><a href="first-responders-2025/">First Responders 2025</a></li> <li style="list-style-type:none;"><a href="government-may-2025/">Government May 2025</a></li> <li style="list-style-type:none;"><a href="higher-ed-2025/">Higher Ed October 2025</a></li> <li><a href="https://artificialintelligencesummit.com">AI for Marketers Summit</a></li></ul> </div> <div class="col col-md-4"> <h4>Contact Us</h4> <div>1501 India St. Suite 103-60<br> San Diego, CA 92101<br> Phone: 888-409-4418<br> <a href="/cdn-cgi/l/email-protection#3b52555d547b485458525a57565e5f525a484f495a4f5e5c525e48484e5656524f15585456"><span class="__cf_email__" data-cfemail="254c4b434a65564a464c44494840414c44565157445140424c4056565048484c510b464a48">[email protected]</span></a> </div> </div> </div> </footer>  <section style="text-align:center;background:#f9f9f9;padding:20px;"> Copyright © 2024 by Global Strategic Management Institute | <a href="government-december-2024/terms-and-conditions-of-attendance-and-participation.html">Terms and Conditions | Privacy Policy</a> | <a href="government-december-2024/code-of-conduct.html">Code of Conduct</a> </section> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script id="hs-script-loader" async defer src="//js.hs-scripts.com/3219216.js"></script>  <script type="text/javascript"> jQuery(document).ready(function ($) { var dcdomains = ['socialmediastrategiessummit.com', 'unityeventsolutions.com']; var params = window.location.search.replace(/ +/g, '%20'); if (params.length > 0 && params[0] == '?') params = params.substring(1, params.length); var finalList = ''; if (params.length > 0) { var splitList = params.split('&'); var append = new Array(); for (var idx = 0; idx < splitList.length; idx++) { if (splitList[idx].indexOf('utm_') == 0) append.push(splitList[idx]); } finalList = append.join('&'); } if (finalList.length > 0) { var button = $('a[href]').each(function (i) { for (var idx = 0; idx < dcdomains.length; idx++) { var domain = dcdomains[idx]; var re = new RegExp('^http[s]?://[a-zA-Z.]{0,15}' + domain + '.*$'); if (this.href.indexOf('#') < 0) { if (re.test(this.href)) { if (this.href.indexOf('?') < 0) this.href = this.href + '?' + finalList; else this.href = this.href + '&' + finalList; } } } }); } }); </script>  <script type="text/javascript"> function showMenu(bnum) { $('.menu'+bnum).addClass('showmenu'); } </script> <script async type="text/javascript" src="https://a.remarketstats.com/px/smart/?c=25b6628fb526c0a&seg=socialmediastrategiessummit"></script> </body> </html>