Consumer Packaged Goods CPG: Research, data, insights & consulting

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c-feature-description rich-text"> <div class="col-4 off-sm-1 col-sm-6 off-md-1 col-md-6 off-lg-2 col-lg-8 c-feature-description__text"> Whether old favourites or innovative challengers, FMCG brands touch the lives of most consumers multiple times each day. Kantar helps you deliver the goods. </div> <div class="col-4 off-sm-1 col-sm-6 off-md-1 col-md-2 off-lg-0 col-lg-3 c-feature-description__cta"> <a href="/contact/hq-general-contact" class="btn carousel__cta btn--primary "><span class="btn__inner">Get in touch</span></a> </div> </div> <div class="c-navigation-in-page js-navigation-in-page row" > <div class="c-navigation-in-page__inner-container"> <div class="component container"> <div class="component-content row"> <div class="col-4 col-sm-8 col-md-12 off-lg-1 col-lg-14"> <div class="c-navigation-in-page__nav-container"> <div class="c-navigation-in-page__menu-dropdown"> <div class="custom-dropdown js-custom-dropdown" tabindex="0"> <div class="custom-dropdown__active-item"> <span>Consumer Packaged Goods</span> <div class="custom-dropdown__open-icon"> <span class="icon"> <span class="icon__wrapper"> <svg viewBox="0 0 256 256" role="img"> <use xlink:href="/-/media/Themes/Kantar/Global/KantarMain/images/sprite.svg#pagination-next"></use> </svg> </span> </span> </div> </div> <ul class="custom-dropdown__content"> <div class="swiper-container"> <div class="swiper-wrapper"> <div class="swiper-slide"> <ul class="custom-dropdown__list"> <li class="custom-dropdown__item "> <a href="/industries/automotive-and-mobility">Automotive & Mobility</a> </li> <li class="custom-dropdown__item custom-dropdown__item--active"> <a href="/industries/consumer-packaged-goods">Consumer Packaged Goods</a> </li> <li class="custom-dropdown__item "> <a href="/industries/energy">Energy & Utilities</a> </li> <li class="custom-dropdown__item "> <a href="/industries/fashion-and-beauty">Fashion, Beauty & Luxury</a> </li> <li class="custom-dropdown__item "> <a href="/industries/finance">Finance</a> </li> <li class="custom-dropdown__item "> <a href="/industries/health">Health</a> </li> <li class="custom-dropdown__item "> <a href="/industries/hospitality">Hospitality, Leisure & Travel</a> </li> <li class="custom-dropdown__item "> <a href="/industries/media">Media</a> </li> <li class="custom-dropdown__item "> <a href="/industries/post-and-logistics">Post and logistics</a> </li> <li class="custom-dropdown__item "> <a href="/industries/retail">Retail</a> </li> <li class="custom-dropdown__item "> <a href="/industries/sport-and-leisure">Sport & Leisure</a> </li> <li class="custom-dropdown__item "> <a href="/industries/technology-and-telecoms">Technology & Telecoms</a> </li> </ul> </div> </div> <div class="swiper-scrollbar"></div> </div> </ul> </div> </div> <div class="c-navigation-in-page__menu-content"> <nav> <div class="c-navigation-in-page__select-container"> <select class="c-navigation-in-page__select-nav"> <option value="contents" class="c-navigation-in-page__hidden-option"> Page Contents </option> <option value="client-results">Client results</option> <option value="inspiration">Inspiration</option> <option value="how-we-help-you">How we help you</option> </select> <div class="c-navigation-in-page__select-container-icon"> <span class="icon"> <span class="icon__wrapper"> <svg viewBox="0 0 256 256" role="img"> <use xlink:href="/-/media/Themes/Kantar/Global/KantarMain/images/sprite.svg#pagination-next"></use> </svg> </span> </span> </div> </div> <ul class="c-navigation-in-page__nav-list"> <li class="c-navigation-in-page__nav-item"> <a href="#client-results"> Client results </a> </li> <li class="c-navigation-in-page__nav-item"> <a href="#inspiration"> Inspiration </a> </li> <li class="c-navigation-in-page__nav-item"> <a href="#how-we-help-you"> How we help you </a> </li> <li class="c-navigation-in-page__nav-scroll"></li> </ul> </nav> <div class="c-navigation-in-page__cta"> </div> </div> </div> </div> </div> </div> </div> </div> <div class="row component column-splitter"> <div class="col-4 col-sm-8 col-md-8 col-lg-8 off-sm-1 off-md-1 off-lg-2"> <div class="component rich-text"> <div class="component-content"> <h2>Overview</h2> <p>Consumers’ desire for physical goods covering both life’s essentials and lifestyle choices remains a constant. But everything about meeting these desires is in flux. Personal health and the shared environment have moved up the agenda for many individuals and governments. How, where, what and why people consume is influenced by the evolving world they live in. Not only do FMCG brands need to anticipate trends, they also need to deal with changing routes to market and retailer offers.</p> </div> </div> </div> </div> <div class="component c-case-study-carousel" id="client-results" data-nav-item=""> <div class="component-content"> <div class="row"> <h2 class="col-4 off-sm-1 col-sm-8 col-md-10 off-lg-2 col-lg-12 carousel__title override-typo"> Client results </h2> </div> <div data-id="divCarousel_33a555c4-9997-494e-91a9-4e199a716201" class="carousel js-case-study-carousel"> <div class="carousel__wrapper"> <div class="carousel__slide"> <div class="carousel__image"> <div class="aspect-ratio-container"> <img src="/-/media/project/kantar/global/kitchenaid-case-study.jpg?h=454&iar=0&w=680&hash=B17432D8DC8CCCBE5AEFD49C985E0C83" alt="KitchAid" width="680" height="454" /> </div> </div> <div class="carousel__slide-content"> <div class="carousel__slide-logo-container"> </div> <p class="carousel__slide-block"> <a 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href="/industries/consumer-packaged-goods/innovating-ferreros-holiday-confectionary-concepts-for-sweet-success"> Innovating Ferrero’s holiday confectionary concepts for sweet success </a> </p> <a class="carousel__cta btn btn--secondary" href="/industries/consumer-packaged-goods/innovating-ferreros-holiday-confectionary-concepts-for-sweet-success"> <span class="btn__inner"> Read case study </span> </a> </div> </div> <div class="carousel__slide"> <div class="carousel__image"> <div class="aspect-ratio-container"> <img src="/-/media/project/kantar/global/case-studies/consumer-packaged-goods/97-gettyimages-1015304312.jpg?h=453&iar=0&w=680&hash=C7DF94D5021ED04BE7D1A6421B190C10" alt="Woman walking down street" width="680" height="453" /> </div> </div> <div class="carousel__slide-content"> <div class="carousel__slide-logo-container"> </div> <p class="carousel__slide-block"> <a href="/industries/consumer-packaged-goods/helping-unilever-to-win-with-effective-promotions"> Helping Unilever to win 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col-f-lg-9 c-card__content c-card__title field-title"><a title="Diary of a CMO I am a small brand with big dreams how can I grow faster" href="/inspiration/brands/diary-of-a-cmo-i-am-a-small-brand-with-big-dreams-how-can-i-grow-faster">Diary of a CMO: I am a small brand with big dreams, how can I grow faster?</a></div> </div> </div> <div class="col-4 col-f-sm-8 off-md-1 col-f-md-10 off-lg-2 col-f-lg-12 flex-grid-replacer divider"> <div class="col-4 col-sm-8 col-md-8 col-lg-10 c-card-list__cta"> <div class="c-inspiration_title"> </div> <p class="c-inspiration_summary"> </p> </div> <div class="col-4 col-sm-8 col-md-4 col-lg-6 c-card-list__cta"> <a href="/inspiration#Industry=CPG" class="btn btn--right-bottom btn--primary "><span class="btn__inner">Get more Inspiration</span></a> </div> </div> </div> <div class="component container"> <div class="component-content" > <div class="component c-feature-row-promo js-feature-row-promo dark-variant"> <div class="component-content row"> <div class="feature-row-promo__image-content feature-row-promo__image-content--golden-bar col-4 col-sm-4 col-md-6 col-lg-8"><div class="aspect-ratio-container field-image"><img src="/-/media/project/kantar/global/cristina-articles/marketing-trends-2024_website-banner-v2.png?h=480&iar=0&w=720&hash=CD51F83557821F9EFBCF526BA007B064" alt="marketing trends" width="720" height="480" data-variantitemid="{BF71A146-868C-4973-917B-7C30375E650E}" data-variantfieldname="Image" /></div></div><div class="col-4 col-sm-4 col-md-6 col-lg-8 feature-row-promo__content"><div class="feature-row-promo__title field-title">Marketing Trends 2025</div><div class="feature-row-promo__summary field-summary">Discover the key 10 trends that marketers need to know in 2025. For each trend you can find Kantar’s point of view and datapoints to help you set your strategy up for success.<br/></div><a href="/campaigns/marketing-trends" target="_blank" class="btn btn--primary "><span class="btn__inner">Find out more</span></a></div> </div> </div> <div class="component c-feature-row-promo js-feature-row-promo dark-variant"> <div class="component-content row"> <div class="feature-row-promo__image-content feature-row-promo__image-content--golden-bar col-4 col-sm-4 col-md-6 col-lg-8"><div class="aspect-ratio-container field-image"><img src="/-/media/project/kantar/global/media-reactions-2024-1500x1000_hero-image-and-wordmark.png?h=480&iar=0&w=720&hash=991FCD5FFF5FB74D0BA15BE9CB38F687" alt="Media Reactions 2024" width="720" height="480" data-variantitemid="{F5178E2E-3A2F-4E8A-A84B-AE1CE6267E12}" data-variantfieldname="Image" /></div></div><div class="col-4 col-sm-4 col-md-6 col-lg-8 feature-row-promo__content"><div class="feature-row-promo__title field-title">Media 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src="/-/media/project/kantar/global/outstanding-innovation-awards-campaign-pg20242-fotor-20240920132310.png?h=560&iar=0&w=720&hash=76599F20CE94B91927133F19C1F3F37C" alt="oi" width="720" height="560" data-variantitemid="{34FF875D-1782-4B06-AE7B-6D1739502D50}" data-variantfieldname="Image" /></div></div><div class="col-4 col-sm-4 col-md-6 col-lg-8 feature-row-promo__content"><div class="feature-row-promo__title field-title">Get inspired by the 5 key lessons learned from the winners</div><div class="feature-row-promo__summary field-summary">Discover what makes them perceive so innovative from consumers  </div><a href="/campaigns/outstanding-innovation-awards/download-the-guide" target="_blank" class="btn btn--primary "><span class="btn__inner">Download the free guide</span></a></div> </div> </div> <div class="component c-feature-row-promo js-feature-row-promo feature-row-promo--left-aligned dark-variant"> <div class="component-content row"> <div class="feature-row-promo__image-content 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