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Vladimir Kulagin | McKinsey & Company
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class="IndependentProfile_mck-c-independent-profile__wrapper-text__iYyLm"><h1 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-2"><span>Vladimir Kulagin</span></h1><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-8">Senior Partner</div><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-8 mdc-u-mt-3"><p>Leads projects on strategy, marketing, pricing, customer centricity, organizational development, and operational efficiency in the telecommunications, metals and mining, and transport sectors</p></div><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f mdc-c-link-container--display-column___X0HDD_2734c4f mdc-u-mb-2 mdc-u-mt-3 mdc-u-grid-gutter-md"><a data-component="mdc-c-link" href="#" class="mdc-c-link-icon___SEKyg_2734c4f" aria-haspopup="dialog" title="Email" aria-label="Email" data-sid="33AB286D-BA18-44E5-A2A4-E4C0732BC203" data-layer-event-prefix="Exit Link" data-layer-action="click" data-layer-category="social" data-layer-subcategory="partner" data-layer-subcategory2="email" data-layer-text="Share this profile on email"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--radial___y3csX_2734c4f mdc-c-icon--size-xl___3BEee_2734c4f mdc-c-icon--primary mck-email-icon"></span></a><a data-component="mdc-c-link" href="https://www.linkedin.com/in/vladimir-kulagin-0b88002" class="mdc-c-link-icon___SEKyg_2734c4f" target="_blank" title="LinkedIn" data-sid="" aria-label="LinkedIn" data-layer-event-prefix="Exit Link" data-layer-action="click" data-layer-category="social" data-layer-subcategory="partner" data-layer-subcategory2="LinkedIn" data-layer-text="Share this profile on LinkedIn"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--radial___y3csX_2734c4f mdc-c-icon--size-xl___3BEee_2734c4f mdc-c-icon--primary mck-linkedin-thin-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">LinkedIn</span></a></div></div></div></div></div><div class="mck-o-container"><div class="mck-o-container--wrapped mck-o-container--mobile-spacing"><div class="mdc-o-container__body Profile_mck-c-profile__wrapper__BqMov"><div class="Profile_mck-c-profile__container-main__rUO05"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-c-heading--border___K8dj3_2734c4f"></h2><div class="mdc-o-content-body Profile_mck-c-profile__content-body__r8B5S"><p>Vladimir coleads McKinsey鈥檚 Telecommunications, Media & Entertainment, and High Tech Practices globally. He leads the firm鈥檚 work in digital and analytics in the TMT sector in Africa, CIS, the Middle East, and Turkey.</p> <p>Vladimir specializes in large-scale company transformations, growth strategy, launching new products and services, and building new digital businesses, using advanced analytics, digital tools, design thinking, and new management strategies. He contributes to McKinsey鈥檚 global practices in strategy, marketing and pricing, digital ecosystems, advanced analytics, and organization. He has led large-scale transformations in these areas in over 20 countries of Europe, the Middle East, and Southeast Asia.</p> <p>Prior to joining McKinsey, Vladimir worked as a technology and legal-compliance expert in an electrical-power company.</p></div><div class="Profile_mck-c-profile__area-a__YIGXu container-placeholder mdc-u-grid mdc-u-grid-gutter-lg"></div></div><div class="Profile_mck-c-profile__sidebar-wrapper__E52KM"><div class="container-sidebar mdc-u-grid mdc-u-grid-gutter-xxl"><button data-component="mdc-c-button" aria-label="" type="button" id="button_id" class="mdc-c-button___U4iY2_2734c4f mdc-c-button--primary___Ed-lT_2734c4f mdc-c-button--size-large___jwpUy_2734c4f" data-layer-event-prefix="Exit Link" data-layer-action="click" data-layer-category="social" data-layer-subcategory="partner" data-layer-subcategory2="email" data-layer-text="Share this profile on email"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-email-icon Profile_mck-c-profile__contact-icon__Xw5Jp"></span></button><div class="mdc-u-grid mdc-u-grid-gutter-xxl" data-layer-region="profile-expertise"><div><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-c-heading--border___K8dj3_2734c4f"></h2><div><ul class="List_mck-c-list___Lb7q"><li><a data-component="mdc-c-link" href="/industries/technology-media-and-telecommunications/how-we-help-clients" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">Technology, Media & Telecommunications</span></a></li><li><a data-component="mdc-c-link" href="/capabilities/mckinsey-digital/how-we-help-clients" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">McKinsey Digital</span></a></li><li><a data-component="mdc-c-link" href="/capabilities/growth-marketing-and-sales/how-we-help-clients" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">Growth, Marketing & Sales</span></a></li><li><a data-component="mdc-c-link" href="/capabilities/people-and-organizational-performance/how-we-help-clients" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">People & Organizational Performance</span></a></li><li><a data-component="mdc-c-link" href="/industries/retail/how-we-help-clients" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">Retail</span></a></li></ul></div></div></div></div></div><div class="mdc-o-content-body Profile_mck-c-profile__content-body__r8B5S Profile_mck-c-profile__additional-body__hv_Ft"><h3>Published Work</h3> <p>“<span style="background-color: #ffffff; color: #000000;"><a href="/featured-insights/middle-east-and-africa/next-generation-operating-models-for-the-next-normal">Next-generation operating models for the next normal</a></span>,” McKinsey & Company, July 2020</p> <p>“<a href="https://hbr-russia.ru/marketing/marketingovaya-strategiya/833733">What to do with consumption poverty during pandemic?</a> [in Russian],” Kommersant, June 2020</p> <p><span>“<a href="/ru/our-insights/digital-at-scale-the-playbook-you-need-to-transform-your-company">Digital @ Scale: The Playbook You Need to Transform Your Company</a>,” McKinsey & Company, September 2019</span></p> <p><span>“<a href="https://www.mckinsey.com/ru/~/media/mckinsey/locations/europe%20and%20middle%20east/russia/our%20insights/digital%20russia/digital-russia-report.pdf">Digital Russia: New reality</a>,” McKinsey & Company, July 2017</span></p> <h3>Education</h3> <p><strong>Georgia Institute of Technology</strong><br /> MBA</p> <p><strong>Far Eastern Federal University (Vladivostok, Russia)</strong><br /> BA, international economics</p> <p><strong>University of Maryland University College (Russia and Germany)</strong><br /> BA, business</p></div></div><div class="mdc-u-grid mdc-u-grid-gutter-xl mdc-u-mt-5"></div></div></div></main></div><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"locale":"en","dictionary":{},"sitecoreContext":{"route":{"name":"Vladimir Kulagin","displayName":"Vladimir Kulagin","fields":null,"databaseName":"web","deviceId":"fe5d7fdf-89c0-4d99-9aa3-b5fbd009c9f3","itemId":"33ab286d-ba18-44e5-a2a4-e4c0732bc203","itemLanguage":"en","itemVersion":1,"layoutId":"ae753eb4-a035-40b4-83bf-4b4438df6742","templateId":"882cb5bd-9600-43d9-9d6b-de8134d4a7eb","templateName":"Profile","placeholders":{"jss-main":[{"uid":"8babdffb-0cfb-45a5-8364-eb32fa63d241","componentName":"Profile","dataSource":"","fields":{"data":{"profile":{"id":"33AB286DBA1844E5A2A4E4C0732BC203","name":"Vladimir Kulagin","engTitle":"Vladimir Kulagin","displayName":"Vladimir Kulagin","url":"/sitecore/content/McKinsey/Home/Our People/Vladimir Kulagin","template":{"name":"Profile"},"title":{"jsonValue":{"value":"Vladimir Kulagin"}},"background":{"jsonValue":{"value":"\u003ch3\u003ePublished Work\u003c/h3\u003e\n\u003cp\u003e\u0026ldquo;\u003cspan style=\"background-color: #ffffff; color: #000000;\"\u003e\u003ca href=\"/featured-insights/middle-east-and-africa/next-generation-operating-models-for-the-next-normal\"\u003eNext-generation operating models for the next normal\u003c/a\u003e\u003c/span\u003e,\u0026rdquo; McKinsey \u0026amp; Company, July 2020\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"https://hbr-russia.ru/marketing/marketingovaya-strategiya/833733\"\u003eWhat to do with consumption poverty during pandemic?\u003c/a\u003e [in Russian],\u0026rdquo; Kommersant, June 2020\u003c/p\u003e\n\u003cp\u003e\u003cspan\u003e\u0026ldquo;\u003ca href=\"/ru/our-insights/digital-at-scale-the-playbook-you-need-to-transform-your-company\"\u003eDigital @ Scale: The Playbook You Need to Transform Your Company\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, September 2019\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan\u003e\u0026ldquo;\u003ca href=\"https://www.mckinsey.com/ru/~/media/mckinsey/locations/europe%20and%20middle%20east/russia/our%20insights/digital%20russia/digital-russia-report.pdf\"\u003eDigital Russia: New reality\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, July 2017\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003eEducation\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eGeorgia Institute of Technology\u003c/strong\u003e\u003cbr /\u003e\nMBA\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eFar Eastern Federal University (Vladivostok, Russia)\u003c/strong\u003e\u003cbr /\u003e\nBA, international economics\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eUniversity of Maryland University College (Russia and Germany)\u003c/strong\u003e\u003cbr /\u003e\nBA, business\u003c/p\u003e"}},"about":{"jsonValue":{"value":"\u003cp\u003eVladimir coleads McKinsey\u0026rsquo;s Telecommunications, Media \u0026amp; Entertainment, and High Tech Practices globally. 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