CINXE.COM

<!DOCTYPE html><html dir="ltr" lang="en"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1.0"/><meta http-equiv="X-UA-Compatible" content="IE=edge"/><script>var McKinsey = {"ArticleTemplate":"","DaysSinceCMSPublication":"4","DisplayDate":"1/1/1","OriginalPublicationDate":"11/22/2024","SitecoreId":"{9EB002CC-593B-4F19-831B-960B7352DCD1}","Title":"How We Help Clients","ArticleType":"","ContentType":"Capabilities Overview","ServerNumber":"","IsPageRestricted":"false","UserID":"","RegistrationDate":"","LoginStatus":"logged_out","JobTitle":"","CompanyName":"","blogTags":null,"enableRegWall":false}; var pageMetaInformation = {"CurrentLanguage":"en","AlternateLanguages":[{"DisplayName":"English","LanguageCode":"en","Url":"/capabilities/growth-marketing-and-sales/how-we-help-clients"}],"NavigationLink":"capabilities","ActiveItemId":"{9EB002CC-593B-4F19-831B-960B7352DCD1}","OfficeCode":"","MiniSiteId":"{0FBE4E58-2D40-4192-894A-8ABF063AE2AF}"};</script><link rel="icon" href="/favicon.ico"/><link href="https://www.mckinsey.com/redesign/resources/css/styles-rc.css" rel="stylesheet"/><link rel="manifest" href="/manifest.json"/><link rel="dns-prefetch" href="//cdn.dynamicyield.com"/><link rel="dns-prefetch" href="//st.dynamicyield.com"/><link rel="dns-prefetch" href="//rcom.dynamicyield.com"/><link rel="dns-prefetch" href="//cdn.cookielaw.org"/><link rel="preconnect" href="//assets.adobedtm.com"/><link rel="preconnect" href="//connect.facebook.net"/><link rel="preconnect" href="//static.hotjar.com"/><link rel="preload" as="font" href="/next-static/fonts/bower/Bower-Bold.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/regular/McKinseySans-Regular.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/medium/McKinseySans-Medium.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/light/McKinseySans-Light.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/italic/McKinseySans-Italic.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/light-italic/McKinseySans-LightItalic.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/medium-italic/McKinseySans-MediumItalic.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/noto-sans-jp/NotoSansJP-Light.ttf" type="font/ttf" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/noto-sans-jp/NotoSansJP-Regular.ttf" type="font/ttf" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/noto-sans-jp/NotoSansJP-Medium.ttf" type="font/ttf" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/noto-sans-jp/NotoSansJP-Bold.ttf" type="font/ttf" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/noto-sans-jp/NotoSansJP-Black.ttf" type="font/ttf" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/noto-serif-jp/NotoSerifJP-Bold.ttf" type="font/ttf" crossorigin=""/><title>Growth, Marketing & Sales consulting | McKinsey & Company | Growth, Marketing & Sales | McKinsey & Company</title><meta name="apple-itunes-app" content="app-id=674902075"/><link rel="apple-touch-icon" sizes="57x57" href="/next-static/images/mck-touch-icon-57x57.png"/><link rel="apple-touch-icon" sizes="72x72" href="/next-static/images/mck-touch-icon-72x72.png"/><link rel="apple-touch-icon" sizes="114x114" href="/next-static/images/mck-touch-icon-114x114.png"/><link rel="apple-touch-icon" sizes="144x144" href="/next-static/images/mck-touch-icon-144x144.png"/><link rel="apple-touch-icon" sizes="152x152" href="/next-static/images/mck-touch-icon-152x152.png"/><link rel="apple-touch-icon" sizes="167x167" href="/next-static/images/mck-touch-icon-167x167.png"/><link rel="apple-touch-icon" sizes="180x180" href="/next-static/images/mck-touch-icon-180x180.png"/><meta content="no-referrer-when-downgrade" name="referrer"/><meta content="McKinsey & Company" property="og:site_name" name="site_name"/><meta content="How We Help Clients" property="og:title" name="title"/><meta content="We help companies strengthen their marketing capabilities by advising on digital processes, analytics, pricing, channel and sales management, and branding." property="og:description" name="description"/><meta content="https://www.mckinsey.com/capabilities/growth-marketing-and-sales/how-we-help-clients" name="url" property="og:url"/><meta content="index,follow,all" name="robots"/><meta content="https://www.mckinsey.com/~/media/mckinsey/business%20functions/marketing%20and%20sales/how%20we%20help%20clients/overview/capabilities_growth-marketing_thumb_1536x1536.jpg" property="og:image" name="image"/><meta content="{9EB002CC-593B-4F19-831B-960B7352DCD1}" name="sid"/><link href="https://www.mckinsey.com/capabilities/growth-marketing-and-sales/how-we-help-clients" rel="canonical"/><meta content="Marketing & Sales" name="practice-name"/><meta content="N08" name="practice-code"/><meta content="summary_large_image" name="twitter:card"/><meta content="@mckinsey" name="twitter:site"/><meta content="How We Help Clients" name="twitter:title"/><meta content="We help companies strengthen their marketing capabilities by advising on digital processes, analytics, pricing, channel and sales management, and branding." name="twitter:description"/><meta content="https://www.mckinsey.com/~/media/mckinsey/business%20functions/marketing%20and%20sales/how%20we%20help%20clients/overview/capabilities_growth-marketing_thumb_1536x1536.jpg?mw=677&car=42:25" name="twitter:image"/><meta content="How We Help Clients" name="twitter:image:alt"/><meta content="Growth, Marketing &amp; Sales | How We Help Clients" name="searchresults-tags"/><meta content="Capabilities Overview" name="contenttype"/><meta name="next-head-count" content="55"/><meta name="next-font-preconnect"/><script src="" id="onetrust-wrapperchecker" data-nscript="beforeInteractive">function OptanonWrapperChecker() {}</script><link rel="preload" href="/_next/static/css/e0c1ca92b5263a45.css" as="style"/><link rel="stylesheet" href="/_next/static/css/e0c1ca92b5263a45.css" data-n-g=""/><link rel="preload" href="/_next/static/css/985443d8095c0b48.css" as="style"/><link rel="stylesheet" href="/_next/static/css/985443d8095c0b48.css" data-n-p=""/><noscript data-n-css=""></noscript><script defer="" nomodule="" src="/_next/static/chunks/polyfills-5cd94c89d3acac5f.js"></script><script src="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js" data-document-language="true" type="text/javascript" data-domain-script="915b5091-0d7e-44d2-a8c4-cf08267e52fe" defer="" data-nscript="beforeInteractive"></script><script src="/_next/static/chunks/webpack.7b31c4548c626f3b.js" defer=""></script><script src="/_next/static/chunks/framework.62bbe2ca94854a85.js" defer=""></script><script src="/_next/static/chunks/main.51e10588adc949ca.js" defer=""></script><script src="/_next/static/chunks/pages/_app.5f99628c3d07543d.js" defer=""></script><script src="/_next/static/chunks/3b1baa31.cd6cdac6158774d8.js" defer=""></script><script src="/_next/static/chunks/7d0bf13e.8f3383787afb45af.js" defer=""></script><script src="/_next/static/chunks/1354.c34ddc4bd7c986c8.js" defer=""></script><script src="/_next/static/chunks/408.2780008a4c2ee197.js" defer=""></script><script src="/_next/static/chunks/pages/%5B%5B...path%5D%5D.eb738e7c87df0dc8.js" defer=""></script><script src="/_next/static/9vYT_fWQKRjfPT7lAZJdB/_buildManifest.js" defer=""></script><script src="/_next/static/9vYT_fWQKRjfPT7lAZJdB/_ssgManifest.js" defer=""></script><script src="/_next/static/9vYT_fWQKRjfPT7lAZJdB/_middlewareManifest.js" defer=""></script> <script>(window.BOOMR_mq=window.BOOMR_mq||[]).push(["addVar",{"rua.upush":"false","rua.cpush":"false","rua.upre":"false","rua.cpre":"false","rua.uprl":"false","rua.cprl":"false","rua.cprf":"false","rua.trans":"","rua.cook":"false","rua.ims":"false","rua.ufprl":"false","rua.cfprl":"false","rua.isuxp":"false","rua.texp":"norulematch","rua.ceh":"false","rua.ueh":"false","rua.ieh.st":"0"}]);</script> <script>!function(a){var e="https://s.go-mpulse.net/boomerang/",t="addEventListener";if("False"=="True")a.BOOMR_config=a.BOOMR_config||{},a.BOOMR_config.PageParams=a.BOOMR_config.PageParams||{},a.BOOMR_config.PageParams.pci=!0,e="https://s2.go-mpulse.net/boomerang/";if(window.BOOMR_API_key="TURRK-8ADJT-WDUC5-TC32E-KV9ND",function(){function n(e){a.BOOMR_onload=e&&e.timeStamp||(new Date).getTime()}if(!a.BOOMR||!a.BOOMR.version&&!a.BOOMR.snippetExecuted){a.BOOMR=a.BOOMR||{},a.BOOMR.snippetExecuted=!0;var i,_,o,r=document.createElement("iframe");if(a[t])a[t]("load",n,!1);else if(a.attachEvent)a.attachEvent("onload",n);r.src="javascript:void(0)",r.title="",r.role="presentation",(r.frameElement||r).style.cssText="width:0;height:0;border:0;display:none;",o=document.getElementsByTagName("script")[0],o.parentNode.insertBefore(r,o);try{_=r.contentWindow.document}catch(O){i=document.domain,r.src="javascript:var d=document.open();d.domain='"+i+"';void(0);",_=r.contentWindow.document}_.open()._l=function(){var a=this.createElement("script");if(i)this.domain=i;a.id="boomr-if-as",a.src=e+"TURRK-8ADJT-WDUC5-TC32E-KV9ND",BOOMR_lstart=(new Date).getTime(),this.body.appendChild(a)},_.write("<bo"+'dy onload="document._l();">'),_.close()}}(),"".length>0)if(a&&"performance"in a&&a.performance&&"function"==typeof a.performance.setResourceTimingBufferSize)a.performance.setResourceTimingBufferSize();!function(){if(BOOMR=a.BOOMR||{},BOOMR.plugins=BOOMR.plugins||{},!BOOMR.plugins.AK){var e=""=="true"?1:0,t="",n="bdpnbeqxgy4diz2g25aa-f-0e22e1f4f-clientnsv4-s.akamaihd.net",i="false"=="true"?2:1,_={"ak.v":"39","ak.cp":"19387","ak.ai":parseInt("285213",10),"ak.ol":"0","ak.cr":4,"ak.ipv":4,"ak.proto":"http/1.1","ak.rid":"41f81a70","ak.r":37669,"ak.a2":e,"ak.m":"a","ak.n":"essl","ak.bpcip":"8.222.208.0","ak.cport":59444,"ak.gh":"23.53.33.206","ak.quicv":"","ak.tlsv":"tls1.2","ak.0rtt":"","ak.0rtt.ed":"","ak.csrc":"-","ak.acc":"reno","ak.t":"1732695872","ak.ak":"hOBiQwZUYzCg5VSAfCLimQ==6kDHNCo4AsbHAM+8txwduhaf3i3CXOhO+BoQxy08xPFr716Ut5VRoin1Isl+maSncymweyHNIydBkR4u//eDwdCS63ljvoz/CWoIK9GT7NNVp51Y2tIHIMRY/rrDHxenwr0++51E/dgVFYBBZ2ookuqcBE9xkeWpGHJ8Jl0pshUdC3KDy3zAuNWkcnjMNNw/oCEcDimpql1OBojzHHIa6pKgISWKGbYLRuoJRQ4wm3ZF3uLkCk12ren52vpyxmuA/PcM9esu/ONCPkDCkwzoccH05J9irkKIpb/0ZWbFtWfhz9wNULYCXFbDLmATq3NkleYjTfJPis6bpGVGGo9rZmF6/go8KnYpzgdHe9fFc+ko/LpdZ1OP3+z3/W6iv5CMt+hDwtbPYQmU577NwcE/HawcXT1SBPx4Mwxa4KtOuOA=","ak.pv":"581","ak.dpoabenc":"","ak.tf":i};if(""!==t)_["ak.ruds"]=t;var o={i:!1,av:function(e){var t="http.initiator";if(e&&(!e[t]||"spa_hard"===e[t]))_["ak.feo"]=void 0!==a.aFeoApplied?1:0,BOOMR.addVar(_)},rv:function(){var a=["ak.bpcip","ak.cport","ak.cr","ak.csrc","ak.gh","ak.ipv","ak.m","ak.n","ak.ol","ak.proto","ak.quicv","ak.tlsv","ak.0rtt","ak.0rtt.ed","ak.r","ak.acc","ak.t","ak.tf"];BOOMR.removeVar(a)}};BOOMR.plugins.AK={akVars:_,akDNSPreFetchDomain:n,init:function(){if(!o.i){var a=BOOMR.subscribe;a("before_beacon",o.av,null,null),a("onbeacon",o.rv,null,null),o.i=!0}return this},is_complete:function(){return!0}}}}()}(window);</script></head><body><div id="__next" data-reactroot=""><div class="Layout_mck-c-skipbar__K684J"><a data-component="mdc-c-link" href="#skipToMain" class="mdc-c-button___U4iY2_2734c4f mdc-c-button--primary___Ed-lT_2734c4f mdc-c-button--size-medium"><span class="mdc-c-link__label___Pfqtd_2734c4f">Skip to main content</span></a></div><main class="mck-o-container--outer mdc-u-grid-gutter-xxs" data-layer-region="body" role="main" id="skipToMain"><div class="mck-o-container-universal-header" data-layer-region="hero"><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="light-gradient" data-module-category="" data-module-gradient-position="top-right" class="mck-o-edge-to-edge EnhancedHero_mck-c-enhanced-hero__WYifg"><div class="EnhancedHero_mck-c-enhanced-hero__container__xqk6k EnhancedHero_mck-c-enhanced-hero__container--default__CmClc EnhancedHero_mck-c-enhanced-hero__container--not-over-image__tUHjD"><div class="EnhancedHero_mck-c-enhanced-hero__image-container__dApRp"><div><style></style><div data-component="mdc-c-background-image" class="mdc-c-bg-image___GJdv1_2734c4f background-image-c503925a-8f56-42e7-8e59-5257a83c6e6b-enhanced-hero EnhancedHero_mck-c-enhanced-hero__bg-image__cJs31 EnhancedHero_mck-c-enhanced-hero__bg-image--not-over-image__6VFON" role="img" aria-label="Abstract blue wave"></div><style> .mck-c-enhanced-hero-gradient-c503925a-8f56-42e7-8e59-5257a83c6e6b { display: none; background-image: linear-gradient(to bottom, rgb(255 255 255 / 0%) 0%, rgb(0 0 0 / 100%) 100%, rgb(0 0 0 / 100%) 100%); position: absolute; top: 50%; bottom: 0; left: 0; right: 0; opacity: 0; } @media screen and (min-width: 768px){ .mck-c-enhanced-hero-gradient-c503925a-8f56-42e7-8e59-5257a83c6e6b { display: block; } } </style><div class="mck-c-enhanced-hero-gradient-c503925a-8f56-42e7-8e59-5257a83c6e6b"></div></div></div><div class="EnhancedHero_mck-c-enhanced-hero__text-wrapper__USo_H EnhancedHero_mck-c-enhanced-hero__text-wrapper-with-bg-image__Fwh0C"><div class="mck-o-container EnhancedHero_mck-c-enhanced-hero__full-height__paEpc"><div class="mck-o-container--wrapped mck-o-container--mobile-spacing EnhancedHero_mck-c-enhanced-hero__full-height__paEpc"><div class="EnhancedHero_mck-c-enhanced-hero__full-height__paEpc mdc-u-grid-col-lg-span-9"><style> @media screen and (min-width: 768px){ .mck-c-enhanced-hero-generic-items-wrapper-c503925a-8f56-42e7-8e59-5257a83c6e6b { width: 50%; } } </style><div class="EnhancedHero_mck-c-enhanced-hero__generic-items-wrapper__8_oCV EnhancedHero_mck-c-enhanced-hero__generic-items-wrapper--not-over-image__KTtr1 EnhancedHero_mck-c-enhanced-hero__text-align-v-top__EV_yp EnhancedHero_mck-c-enhanced-hero__generic-items-wrapper-align-h-left__ObUXi EnhancedHero_mck-c-enhanced-hero__text-content__IUhpM mck-c-enhanced-hero__text-content--default-top"><div class="mck-c-enhanced-hero-generic-items-wrapper-c503925a-8f56-42e7-8e59-5257a83c6e6b"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start mdc-u-grid-col-span-12 GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-c-content-block--size-xxl___N8MW3_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h1 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-1"><div>Growth, Marketing & Sales</div></h1><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">Helping clients grow faster than the market</div></div><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f mdc-c-link-container--align-left mdc-c-link-container--display-column___X0HDD_2734c4f mdc-u-grid-gutter-lg"><a data-component="mdc-c-link" href="/capabilities/growth-marketing-and-sales/how-we-help-clients/about-this-practice" class="mdc-c-link-cta___NBQVi_2734c4f" aria-label=""><span class="mdc-c-link__label___Pfqtd_2734c4f">Learn more</span><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-link-arrow-right-icon"></span></a></div></div></div></div></div></div></div></div></div></div></div></div></div><div class="mck-o-container mck-o-container__area-c"><div class="mck-o-container--wrapped mck-o-container--mobile-spacing"><div class="mdc-u-grid mdc-u-grid-col-1 mdc-u-grid-gutter-xxs mck-o-container-universal-body"><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="FloatingHeroes" class="mck-c-module-wrapper"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="mdc-u-grid mdc-u-grid-col-md-12"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-c-content-block--align-center___KRLtu_2734c4f mdc-u-grid-gutter-lg mdc-u-grid-col-md-end-12 mdc-u-grid-col-md-span-12"><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-4"><div class="mck-u-links-inline mdc-u-font-face-primary"><p>We help leaders realize meaningful growth transformations so that companies can deliver substantial value today and tomorrow.</p></div></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="ThreeUpLinkList_mck-c-3ull__F0W5g mck-c-module-wrapper"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="UpModule_mck-c-up__header__OR_Vx"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-c-heading--border___K8dj3_2734c4f UpModule_mdc-c-heading--title__4XbMT"><div>HOW WE HELP CLIENTS</div></h2></div><div class="mck-c-up__content mdc-u-grid mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xl mdc-u-grid--align-start"><ul class="LinkListItems_mck-c-ll-items__list__LSn64"><li><a data-component="mdc-c-link" href="/capabilities/growth-marketing-and-sales/how-we-help-clients/branding" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">Branding</span></a></li><li><a data-component="mdc-c-link" href="/capabilities/growth-marketing-and-sales/how-we-help-clients/consumer-shopper-insights" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">Consumer & Shopper Insights</span></a></li><li><a data-component="mdc-c-link" href="/capabilities/growth-marketing-and-sales/how-we-help-clients/customer-experience" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">Customer Experience</span></a></li><li><a data-component="mdc-c-link" href="/capabilities/growth-marketing-and-sales/how-we-help-clients/customer-lifecycle-management" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">Customer Lifecycle Management</span></a></li><li><a data-component="mdc-c-link" href="/capabilities/growth-marketing-and-sales/how-we-help-clients/digital-marketing" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">Digital Marketing</span></a></li><li><a data-component="mdc-c-link" href="/capabilities/growth-marketing-and-sales/how-we-help-clients/green-growth" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">Green Growth</span></a></li><li><a data-component="mdc-c-link" href="/capabilities/growth-marketing-and-sales/how-we-help-clients/insights-and-analytics" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">Insights & Analytics</span></a></li><li><a data-component="mdc-c-link" href="/capabilities/growth-marketing-and-sales/how-we-help-clients/marketing-return-on-investment" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">Marketing Return on Investment</span></a></li><li><a data-component="mdc-c-link" href="/capabilities/growth-marketing-and-sales/how-we-help-clients/next-commerce" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">NeXT Commerce</span></a></li><li><a data-component="mdc-c-link" href="/capabilities/growth-marketing-and-sales/how-we-help-clients/organization-and-capabilities" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">Organization & Capabilities</span></a></li><li><a data-component="mdc-c-link" href="/capabilities/growth-marketing-and-sales/how-we-help-clients/pricing" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">Pricing</span></a></li><li><a data-component="mdc-c-link" href="/capabilities/growth-marketing-and-sales/how-we-help-clients/sales-and-channel-management" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">Sales & Channel Management</span></a></li></ul></div><div class="mck-c-up__footer"></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-module-wrapper" data-module-name="one-up-medium"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="UpModule_mck-c-up__header__OR_Vx"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-c-heading--border___K8dj3_2734c4f UpModule_mdc-c-heading--title__4XbMT"><div>Featured case study</div></h2></div><div class="mck-c-up__content mdc-u-grid mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xl mdc-u-grid--align-start"><div class="mdc-u-grid mdc-u-grid-gutter-xl mdc-u-grid-col-sm-1 mdc-u-grid--align-start GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2 GenericItem_mck-c-generic-item--1by1__6krte"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/capabilities/growth-marketing-and-sales/how-we-help-clients/adding-a-powerful-new-tool-to-the-field-mechanics-toolbelt-ai" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><img alt="Adding a powerful new tool to the field mechanic鈥檚 toolbelt: AI" src="/~/media/mckinsey/business%20functions/marketing%20and%20sales/how%20we%20help%20clients/adding%20a%20powerful%20new%20tool%20to%20the%20field%20mechanics%20toolbelt%20ai/ascendum_thumbnail_clientphoto_1536x1536.jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/capabilities/growth-marketing-and-sales/how-we-help-clients/adding-a-powerful-new-tool-to-the-field-mechanics-toolbelt-ai" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>Adding a powerful new tool to the field mechanic鈥檚 toolbelt: AI</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-6 mdc-c-heading__icon___TbFKK_2734c4f"></span></h2><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><span class="GenericItem_mck-c-generic-item__display-date__6Py5E"><time dateTime="2024-11-13T12:00:00Z">November 13, 2024</time> - </span><div class="mck-u-links-inline mck-c-generic-item__description GenericItem_mck-c-generic-item__description--with-date__KRltZ">Ascendum partnered with McKinsey and Salesforce to give service agents the capabilities and technology to work smarter and faster in addressing customer needs.</div></div></div></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="" data-module-gradient-position="top-right" class="mdc-u-grid mck-c-two-up-medium TwoUpMedium_mck-c-two-up-medium--reverse-order__wrFnB mck-o-edge-to-edge mck-c-module-wrapper" data-module-type="StandalonePromo" data-module-name="two-up-medium"><div class="TwoUpMedium_mck-c-two-up-medium__column-container__wpLlL mdc-u-grid mdc-u-grid-col-md-2 mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xxs"><div data-component="mdc-c-module-wrapper" data-module-theme="dark" data-module-background="deep-blue" data-module-category="" class="mck-o-container--mobile-spacing TwoUpMedium_mck-c-two-up-medium__column__69jG3 TwoUpMedium_mck-c-two-up-medium__column--centered__xm2lN TwoUpMedium_mck-c-two-up-medium__column--left__rgxUN"><div class="TwoUpMedium_mck-c-two-up-medium__item-container__xg9_U"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h3 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-2"><div>Creating value beyond the hype</div></h3><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">Let’s deliver on the promise of technology from strategy to scale.</div></div><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f mdc-c-link-container--align-left"><a data-component="mdc-c-link" href="/capabilities/mckinsey-digital/how-we-help-clients??cid=njt-ste-crk-mbm-mbm--2403-promo02-njt-bam-web" class="mdc-c-link-cta___NBQVi_2734c4f" aria-label=""><span class="mdc-c-link__label___Pfqtd_2734c4f">Get started</span><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-link-arrow-right-icon"></span></a></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="dark" data-module-background="deep-blue" data-module-category="" class="mck-o-container--mobile-spacing TwoUpMedium_mck-c-two-up-medium__column__69jG3 TwoUpMedium_mck-c-two-up-medium__column--centered__xm2lN TwoUpMedium_mck-c-two-up-medium__column--right__GpqGn"><style></style><div data-component="mdc-c-background-image" class="mdc-c-bg-image___GJdv1_2734c4f background-image-981b2517-f912-4a4f-9166-b8096a9a30a2-right TwoUpMedium_mck-c-two-up-medium__bg-image__Zkj2w "></div><div class="TwoUpMedium_mck-c-two-up-medium__item-container__xg9_U"></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-three-up-circle mck-c-module-wrapper"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="UpModule_mck-c-up__header__OR_Vx"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-c-heading--border___K8dj3_2734c4f UpModule_mdc-c-heading--title__4XbMT"><div>Our people</div></h2></div><div class="mck-c-up__content mdc-u-grid mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xl mdc-u-grid--align-start ThreeUpCircle_mck-c-three-up-circle__generic-item-wrapper__WIJxr mdc-u-grid-col-sm-1"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start ThreeUpCircle_mck-c-three-up-circle__generic-item__s6Lcu GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2 GenericItem_mck-c-generic-item--1by4__vpFeq"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><div data-component="mdc-c-avatar" class="mdc-c-avatar-7fdaad02-8a58-4107-a182-9f0190c26c20 mdc-c-avatar___kVSTP_2734c4f mdc-c-avatar--image___levct_2734c4f mdc-c-avatar--size-3"><style> .mdc-c-avatar-7fdaad02-8a58-4107-a182-9f0190c26c20 { --mdc-avatar-size: 128px; } @container (max-width: 480px){ .mdc-c-avatar-7fdaad02-8a58-4107-a182-9f0190c26c20 { --mdc-avatar-size: 64px; } } @container (min-width: 768px){ .mdc-c-avatar-7fdaad02-8a58-4107-a182-9f0190c26c20 { --mdc-avatar-size: 96px; } } @container (min-width: 1180px){ .mdc-c-avatar-7fdaad02-8a58-4107-a182-9f0190c26c20 { --mdc-avatar-size: 128px; } } </style><a href="/our-people/tjark-freundt" aria-label="Tjark Freundt"><img src="/~/media/mckinsey/our people/tjark freundt/tjark freundt_9604-1_fc-mask_headshot_988x741.png?cq=50&mw=480&car=1:1&cpy=Center" alt=""/></a></div></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xxs"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/our-people/tjark-freundt" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link___lBbY1_2734c4f"><div>Tjark Freundt</div></a></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-8"><div class="mck-u-links-inline">Senior PartnerHamburg</div></div><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-8"><div class="mck-u-links-inline mck-c-generic-item__description">Leads McKinsey鈥檚 Growth, Marketing & Sales Practice in Europe and helps organizations achieve sustainable, inclusive growth and...</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start ThreeUpCircle_mck-c-three-up-circle__generic-item__s6Lcu GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2 GenericItem_mck-c-generic-item--1by4__vpFeq"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><div data-component="mdc-c-avatar" class="mdc-c-avatar-513217e2-4d2c-4127-a102-02b776d227f4 mdc-c-avatar___kVSTP_2734c4f mdc-c-avatar--image___levct_2734c4f mdc-c-avatar--size-3"><style> .mdc-c-avatar-513217e2-4d2c-4127-a102-02b776d227f4 { --mdc-avatar-size: 128px; } @container (max-width: 480px){ .mdc-c-avatar-513217e2-4d2c-4127-a102-02b776d227f4 { --mdc-avatar-size: 64px; } } @container (min-width: 768px){ .mdc-c-avatar-513217e2-4d2c-4127-a102-02b776d227f4 { --mdc-avatar-size: 96px; } } @container (min-width: 1180px){ .mdc-c-avatar-513217e2-4d2c-4127-a102-02b776d227f4 { --mdc-avatar-size: 128px; } } </style><a href="/our-people/liz-hilton-segel" aria-label="Liz Hilton Segel"><img src="/~/media/mckinsey/our people/liz hilton segel/new blue/liz_hilton_segel_016293_fc-mask_headshot_988x741.png?cq=50&mw=480&car=1:1&cpy=Center" alt=""/></a></div></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xxs"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/our-people/liz-hilton-segel" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link___lBbY1_2734c4f"><div>Liz Hilton Segel</div></a></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-8"><div class="mck-u-links-inline">Senior PartnerNew York</div></div><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-8"><div class="mck-u-links-inline mck-c-generic-item__description">Counsels CEOs and aligns with their teams and broader organizations to build new capabilities and businesses with a focus on...</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start ThreeUpCircle_mck-c-three-up-circle__generic-item__s6Lcu GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2 GenericItem_mck-c-generic-item--1by4__vpFeq"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><div data-component="mdc-c-avatar" class="mdc-c-avatar-d716fd2c-ede2-450e-b755-bea2a48c93f7 mdc-c-avatar___kVSTP_2734c4f mdc-c-avatar--image___levct_2734c4f mdc-c-avatar--size-3"><style> .mdc-c-avatar-d716fd2c-ede2-450e-b755-bea2a48c93f7 { --mdc-avatar-size: 128px; } @container (max-width: 480px){ .mdc-c-avatar-d716fd2c-ede2-450e-b755-bea2a48c93f7 { --mdc-avatar-size: 64px; } } @container (min-width: 768px){ .mdc-c-avatar-d716fd2c-ede2-450e-b755-bea2a48c93f7 { --mdc-avatar-size: 96px; } } @container (min-width: 1180px){ .mdc-c-avatar-d716fd2c-ede2-450e-b755-bea2a48c93f7 { --mdc-avatar-size: 128px; } } </style><a href="/our-people/greg-kelly" aria-label="Greg Kelly"><img src="/~/media/mckinsey/our people/greg kelly/greg_kelly_fc-mask_headshot_988x741.jpg?cq=50&mw=480&car=1:1&cpy=Center" alt=""/></a></div></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xxs"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/our-people/greg-kelly" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link___lBbY1_2734c4f"><div>Greg Kelly</div></a></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-8"><div class="mck-u-links-inline">Senior PartnerAtlanta</div></div><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-8"><div class="mck-u-links-inline mck-c-generic-item__description">Leads McKinsey鈥檚 Growth, Marketing & Sales Practice globally and drives transformational growth for consumer and retail companies...</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start ThreeUpCircle_mck-c-three-up-circle__generic-item__s6Lcu GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2 GenericItem_mck-c-generic-item--1by4__vpFeq"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><div data-component="mdc-c-avatar" class="mdc-c-avatar-7f923866-3f24-4503-a7be-4c6b3c2b721a mdc-c-avatar___kVSTP_2734c4f mdc-c-avatar--image___levct_2734c4f mdc-c-avatar--size-3"><style> .mdc-c-avatar-7f923866-3f24-4503-a7be-4c6b3c2b721a { --mdc-avatar-size: 128px; } @container (max-width: 480px){ .mdc-c-avatar-7f923866-3f24-4503-a7be-4c6b3c2b721a { --mdc-avatar-size: 64px; } } @container (min-width: 768px){ .mdc-c-avatar-7f923866-3f24-4503-a7be-4c6b3c2b721a { --mdc-avatar-size: 96px; } } @container (min-width: 1180px){ .mdc-c-avatar-7f923866-3f24-4503-a7be-4c6b3c2b721a { --mdc-avatar-size: 128px; } } </style><a href="/our-people/brian-gregg" aria-label="Brian Gregg"><img src="/~/media/mckinsey/our people/brian gregg/gregg_brian_fc-mask_headshot_988x741.jpg?cq=50&mw=480&car=1:1&cpy=Center" alt=""/></a></div></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xxs"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/our-people/brian-gregg" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link___lBbY1_2734c4f"><div>Brian Gregg</div></a></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-8"><div class="mck-u-links-inline">Senior PartnerBay Area</div></div><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-8"><div class="mck-u-links-inline mck-c-generic-item__description">Coleads McKinsey鈥檚 Growth, Marketing & Sales Practice in North America; enabling clients to achieve above-market growth by combining...</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start ThreeUpCircle_mck-c-three-up-circle__generic-item__s6Lcu GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2 GenericItem_mck-c-generic-item--1by4__vpFeq"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><div data-component="mdc-c-avatar" class="mdc-c-avatar-e8a07a78-9835-4956-899e-67d4037c8f29 mdc-c-avatar___kVSTP_2734c4f mdc-c-avatar--image___levct_2734c4f mdc-c-avatar--size-3"><style> .mdc-c-avatar-e8a07a78-9835-4956-899e-67d4037c8f29 { --mdc-avatar-size: 128px; } @container (max-width: 480px){ .mdc-c-avatar-e8a07a78-9835-4956-899e-67d4037c8f29 { --mdc-avatar-size: 64px; } } @container (min-width: 768px){ .mdc-c-avatar-e8a07a78-9835-4956-899e-67d4037c8f29 { --mdc-avatar-size: 96px; } } @container (min-width: 1180px){ .mdc-c-avatar-e8a07a78-9835-4956-899e-67d4037c8f29 { --mdc-avatar-size: 128px; } } </style><a href="/our-people/mazen-ramsay-najjar" aria-label="Dr. Mazen Ramsay Najjar"><img src="/~/media/mckinsey/our people/mazen najjar/mazen_najjar_headshot_988x741.jpg?cq=50&mw=480&car=1:1&cpy=Center" alt=""/></a></div></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xxs"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/our-people/mazen-ramsay-najjar" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link___lBbY1_2734c4f"><div>Dr. Mazen Ramsay Najjar</div></a></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-8"><div class="mck-u-links-inline">Senior Partner and Managing PartnerKuwait</div></div><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-8"><div class="mck-u-links-inline mck-c-generic-item__description">Leads McKinsey鈥檚 Leap and Grow units in Eastern Europe, the Middle East, and Africa (EEMA), overseeing business building (Leap),...</div></div></div></div></div></div><div class="mck-c-up__footer"><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f"><a data-component="mdc-c-link" href="/capabilities/growth-marketing-and-sales/our-people" class="mdc-c-link-cta___NBQVi_2734c4f" aria-label=""><span class="mdc-c-link__label___Pfqtd_2734c4f">More people</span><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-link-arrow-right-icon"></span></a></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-general-up mck-c-module-wrapper" data-module-name="general-up"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="UpModule_mck-c-up__header__OR_Vx"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-c-heading--border___K8dj3_2734c4f UpModule_mdc-c-heading--title__4XbMT"><div>FEATURED CAPABILITIES</div></h2></div><div class="mck-c-up__content mdc-u-grid mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xl mdc-u-grid--align-start mdc-u-grid-col-md-2 mdc-u-grid-col-lg-3"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/capabilities/growth-marketing-and-sales/solutions/periscope" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><img alt="Periscope by McKinsey" src="/~/media/mckinsey/business%20functions/marketing%20and%20sales/periscope/overview/periscope-overview-thumb-157475707-1536x1536.jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/capabilities/growth-marketing-and-sales/solutions/periscope" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>Periscope by McKinsey</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_2734c4f"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">The Periscope platform combines world-class intellectual property, prescriptive analytics and cloud-based tools with expert support and training to drive revenue growth now and into the future.</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/capabilities/growth-marketing-and-sales/solutions/customerone" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><img alt="blue wavy lines illustration" src="/~/media/mckinsey/business%20functions/marketing%20and%20sales/solutions/customerone/thumb-customer-one-banner-1-1536x1536.jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/capabilities/growth-marketing-and-sales/solutions/customerone" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>CustomerOne</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_2734c4f"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">We combine human understanding with AI-powered analytics to reveal customer insights, identify opportunities for growth, and deliver lasting impact at speed.</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/capabilities/growth-marketing-and-sales/solutions/periscope/solutions/customer-experience-solutions/xdna" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><img alt="Experience DNA" src="/~/media/mckinsey/business%20functions/marketing%20and%20sales/periscope/solutions/customer%20experience%20solutions/thumbnail_1536x1536_experience-dna.jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/capabilities/growth-marketing-and-sales/solutions/periscope/solutions/customer-experience-solutions/xdna" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>Experience DNA</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_2734c4f"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">A data and analytics platform to maximize the value of customer experience management and design.</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/capabilities/growth-marketing-and-sales/solutions/periscope/solutions/marketing-solutions" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><img alt="Marketing solutions" src="/~/media/mckinsey/business%20functions/marketing%20and%20sales/periscope/solutions/marketing%20solutions/marketing_overview_thumb_%20944880328_1536x1536.jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/capabilities/growth-marketing-and-sales/solutions/periscope/solutions/marketing-solutions" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>Marketing Solutions</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_2734c4f"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">Get cutting-edge insights into consumer behavior, brand perception, and innovation opportunities and make data-driven decisions to optimize marketing spend and personalize customer communication so that you can drive sustainable growth and outperform competitors</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/capabilities/growth-marketing-and-sales/how-we-help-clients/cmac" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><img alt="" src="/~/media/mckinsey/business%20functions/marketing%20and%20sales/how%20we%20help%20clients/tools%20and%20solutions/cmac_170412005_1536x1536.jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/capabilities/growth-marketing-and-sales/how-we-help-clients/cmac" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>Consumer Marketing Analytics Center</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_2734c4f"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">We accelerate your company鈥檚 ability using advanced analytics to translate insights from big data into actions for your consumer-facing marketing organization.</div></div></div></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-general-up mck-c-module-wrapper" data-module-name="general-up"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="UpModule_mck-c-up__header__OR_Vx"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-c-heading--border___K8dj3_2734c4f UpModule_mdc-c-heading--title__4XbMT"><div>IMPACT STORIES</div></h2></div><div class="mck-c-up__content mdc-u-grid mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xl mdc-u-grid--align-start mdc-u-grid-col-md-2 mdc-u-grid-col-lg-4"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/capabilities/growth-marketing-and-sales/how-we-help-clients/branding-logistics" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>Logistics company builds value by consolidating brands</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_2734c4f"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">Campaign focused on developing a consistent global portfolio helps create a Top 100 global brand.</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/capabilities/growth-marketing-and-sales/how-we-help-clients/clm-online-retailer" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>Targeted online marketing programs boost customer conversion rates</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_2734c4f"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">Cross-selling and category-penetration techniques yield a 20 percent jump in sales and a 30 percent increase in profits.</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/capabilities/growth-marketing-and-sales/how-we-help-clients/csi-european-retail-bank" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>Understanding the customer's true preferences to improve profits</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_2734c4f"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">Migrating banking customers to more profitable products increases checking account revenues by 20 percent.</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/capabilities/growth-marketing-and-sales/how-we-help-clients/digital-marketing-consumer-electronics" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>Finding out where consumers make their decisions</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_2734c4f"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">A consumer electronics maker's targeted investment in digital media sells out the product as part of a first phase to build a more effective marketing organization. </div></div></div></div></div></div><div class="mck-c-up__footer"><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f mdc-c-link-container--align-center___ar3mu_2734c4f"><a data-component="mdc-c-link" href="/capabilities/growth-marketing-and-sales/how-we-help-clients/impact-stories" class="mdc-c-link-cta___NBQVi_2734c4f"><span class="mdc-c-link__label___Pfqtd_2734c4f">See all impact stories</span><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-link-arrow-right-icon"></span></a></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-module-wrapper" data-module-name="one-up-medium"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="UpModule_mck-c-up__header__OR_Vx"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-c-heading--border___K8dj3_2734c4f UpModule_mdc-c-heading--title__4XbMT"><div>FEATURED PUBLICATION</div></h2></div><div class="mck-c-up__content mdc-u-grid mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xl mdc-u-grid--align-start"><div class="mdc-u-grid mdc-u-grid-gutter-xl mdc-u-grid-col-sm-1 mdc-u-grid--align-start GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2 GenericItem_mck-c-generic-item--1by1__6krte"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/capabilities/growth-marketing-and-sales/our-insights/marketing-performance" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><img alt="Marketing Performance" src="/~/media/mckinsey/business%20functions/marketing%20and%20sales/our%20insights/marketing%20performance/marketing-performance_book_thumb_1536x1536.jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div class="mck-c-eyebrow mdc-u-ts-10"><span>Book - Practices Capabilities</span></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/capabilities/growth-marketing-and-sales/our-insights/marketing-performance" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>Marketing Performance: How Marketers Drive Profitable Growth</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-6 mdc-c-heading__icon___TbFKK_2734c4f"></span></h2><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">Drive marketing ROI with an investor’s mindset and a proven toolkit</div></div></div></div></div></div><div class="mck-c-up__footer"><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f"><a data-component="mdc-c-link" href="/capabilities/growth-marketing-and-sales/our-insights" class="mdc-c-link-cta___NBQVi_2734c4f" aria-label=""><span class="mdc-c-link__label___Pfqtd_2734c4f">See all insights</span><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-link-arrow-right-icon"></span></a></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-module-wrapper"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="UpModule_mck-c-up__header__OR_Vx"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-c-heading--border___K8dj3_2734c4f UpModule_mdc-c-heading--title__4XbMT"><div>MORE FROM THIS PRACTICE</div></h2></div><div class="mck-c-up__content mdc-u-grid mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xl mdc-u-grid--align-start"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--1by4__vpFeq"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><picture data-component="mdc-c-picture"><source media="(min-width: 768px)" srcSet="/~/media/mckinsey/business%20functions/marketing%20and%20sales/how%20we%20help%20clients/overview/130614_hboyce_mckinsey_2125_1536x1536.jpg?cq=50&mw=767&car=16:9&cpy=Center"/><source media="(min-width: 1180px)" srcSet="/~/media/mckinsey/business%20functions/marketing%20and%20sales/how%20we%20help%20clients/overview/130614_hboyce_mckinsey_2125_1536x1536.jpg?cq=50&mw=767&car=16:9&cpy=Center"/><img alt="" src="/~/media/mckinsey/business%20functions/marketing%20and%20sales/how%20we%20help%20clients/overview/130614_hboyce_mckinsey_2125_1536x1536.jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h3 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-5"><span>Interested in a career in Growth, Marketing & Sales?</span></h3><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">We are currently looking for experienced professionals across all marketing and sales disciplines.</div></div><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f mdc-c-link-container--align-left"><a data-component="mdc-c-link" href="/capabilities/growth-marketing-and-sales/how-we-help-clients/marketing-and-sales-careers" class="mdc-c-link-cta___NBQVi_2734c4f" aria-label=""><span class="mdc-c-link__label___Pfqtd_2734c4f">Learn more</span><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-link-arrow-right-icon"></span></a></div></div></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="lightest-grey" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="PromoBar_mck-c-promo-bar__tebi0 mck-o-edge-to-edge mck-c-module-wrapper" data-module-name="promo-bar"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8 mck-o-container--wrapped mck-o-container--mobile-spacing"><div class="mdc-u-grid mdc-u-grid-col-lg-12 mdc-u-grid-col-md-12 mdc-u-grid-col-sm-12"><div class="mdc-u-grid-col-lg-span-9 mdc-u-grid-col-md-span-8 mdc-u-grid-col-sm-span-12"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-4"><div>Connect with our Growth, Marketing & Sales Practice</div></h2></div></div></div></div><div class="PromoBar_mck-c-promo-bar__section-cta-wrapper__5UayI mdc-u-grid-col-lg-span-3 mdc-u-grid-col-md-span-4 mdc-u-grid-col-sm-span-12"><div class="mck-c-up__footer"><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f PromoBar_mck-c-promo-bar__section-cta-container__TZKYO"><a data-component="mdc-c-link" href="/capabilities/growth-marketing-and-sales/contact-us" class="mdc-c-button___U4iY2_2734c4f mdc-c-button--primary___Ed-lT_2734c4f mdc-c-button--size-large___jwpUy_2734c4f" aria-label=""><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-email-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">Contact</span></a></div></div></div><div class="PromoBar_mck-c-promo-bar__social-wrapper__e4Lwu mdc-u-grid-col-lg-span-12 mdc-u-grid-col-md-span-12 mdc-u-grid-col-sm-span-12"><h4 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f"></h4><div class="mck-c-up__footer"><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f mdc-c-link-container--display-column___X0HDD_2734c4f"><a data-component="mdc-c-link" href="https://www.linkedin.com/company/mckinsey-marketing-&-sales" class="mdc-c-link-icon___SEKyg_2734c4f" aria-label=""><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--radial___y3csX_2734c4f mdc-c-icon--size-xl___3BEee_2734c4f mck-linkedin-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">LinkedIn</span></a><a data-component="mdc-c-link" href="https://www.facebook.com/mckinseyonmarketingandsales" class="mdc-c-link-icon___SEKyg_2734c4f" aria-label=""><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--radial___y3csX_2734c4f mdc-c-icon--size-xl___3BEee_2734c4f mck-facebook-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">Facebook</span></a><a data-component="mdc-c-link" href="https://twitter.com/McK_MktgSales" class="mdc-c-link-icon___SEKyg_2734c4f" aria-label=""><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--radial___y3csX_2734c4f mdc-c-icon--size-xl___3BEee_2734c4f mck-twitter-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">Twitter</span></a><a data-component="mdc-c-link" href="https://www.youtube.com/user/McKinseyCMSOforum/featured" class="mdc-c-link-icon___SEKyg_2734c4f" aria-label=""><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--radial___y3csX_2734c4f mdc-c-icon--size-xl___3BEee_2734c4f mck-youtube-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">YouTube</span></a></div></div></div></div></div></div></div></div></div></div></main></div><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"locale":"en","dictionary":{},"sitecoreContext":{"route":{"name":"How We Help Clients","displayName":"How We Help Clients","fields":null,"databaseName":"web","deviceId":"fe5d7fdf-89c0-4d99-9aa3-b5fbd009c9f3","itemId":"9eb002cc-593b-4f19-831b-960b7352dcd1","itemLanguage":"en","itemVersion":5,"layoutId":"ae753eb4-a035-40b4-83bf-4b4438df6742","templateId":"85ff0530-7883-480f-9a4c-82123f72ffd8","templateName":"Universal Base JSS","placeholders":{"jss-main":[{"uid":"18acb685-acc2-43e6-ae42-aaba930ff664","componentName":"BaseTemplate","dataSource":"","fields":{"data":{"baseTemplate":{"name":"How We Help Clients","id":"9EB002CC593B4F19831B960B7352DCD1","displayName":"How We Help Clients","title":{"jsonValue":{"value":"How We Help Clients"}},"pageVerificationCodes":{"value":""},"sEOTitle":{"value":"Growth, Marketing \u0026amp; Sales consulting | McKinsey \u0026amp; Company\n"},"pageSubheader":{"value":""},"Body":{"value":"\u003cp class=\"lead\"\u003eWe help clients grow faster than the market.\u003c/p\u003e\n\u003ca class=\"-arrow\" href=\"/business-functions/marketing-and-sales/how-we-help-clients/about-this-practice\"\u003eMore about this practice\u003c/a\u003e"},"addTitleDivider":{"value":""},"standardImage":{"src":"/~/media/mckinsey/business functions/marketing and sales/how we help clients/overview/capabilities_growth-marketing_thumb_1536x1536.jpg","alt":"Abstract blue wave","height":1536,"width":1536,"Description":""},"displayDate":{"jsonValue":{"value":"0001-01-01T00:00:00Z"}},"description":{"jsonValue":{"value":"Learn how we help companies across industries and geographies strengthen their marketing capabilities. We advise them on digital processes, analytics, pricing, channel and sales management, and branding."}},"sEODescription":{"value":"We help companies strengthen their marketing capabilities by advising on digital processes, analytics, pricing, channel and sales management, and branding."},"uniqueLogo":{"jsonValue":null},"isMinisiteParent":{"value":false},"contactPage":{"value":false},"hideFromNav":{"value":false},"transparentNavBackground":{"value":false},"navigationTitle":{"value":""},"contentType":{"jsonValue":{"name":"Capabilities Overview","displayName":"Capabilities Overview","id":"{06D84F13-56B1-473E-A8B3-D4EAB87194F8}","fields":{}}},"hideFromSearchEngines":{"boolValue":false},"hideStickySubscriptionBar":{"value":false},"ancestors":[{"id":"0FBE4E582D404192894A8ABF063AE2AF","pageTitle":"Growth Marketing and Sales","displayName":"Growth, Marketing \u0026amp; Sales"},{"id":"6B4AAC92FD7E4AE280E66D4D4CE32BB6","pageTitle":"Capabilities","displayName":"Capabilities","index":1},{"id":"367E40410C4A4A6D99D77D83F5A73EA7","pageTitle":"Home","displayName":"Home"},{"id":"258857D050FA4C3E8C1155EDFF84A992","pageTitle":"McKinsey","displayName":"McKinsey"},{"id":"0DE95AE441AB4D019EB067441B7C2450","pageTitle":"content","displayName":"Content"},{"id":"11111111111111111111111111111111","pageTitle":"sitecore","displayName":"sitecore"}],"selectedModalSubscriptions":null}}},"placeholders":{"area-c":[{"uid":"45a58e18-a845-44a8-a315-731057da7167","componentName":"IntroCopyC","dataSource":"{BF838DBD-B703-43F5-AB26-51DB08422C1C}","params":{"Background Color":"{\"Key\":{\"value\":\"White\"},\"Value\":{\"value\":\"white\"}}","Font Size":"{\"Key\":{\"value\":\"Small\"},\"Value\":{\"value\":\"text-s\"}}","Text Position":"{\"Key\":{\"value\":\"Center\"},\"Value\":{\"value\":\"-center\"}}","Container Width":"{\"Key\":{\"value\":\"Full Width\"},\"Value\":{\"value\":\"-full-width\"}}","CacheClearingBehavior":"Clear on publish"},"fields":{"data":{"datasource":{"introCopy":{"jsonValue":{"value":"\u003cp\u003eWe help leaders realize meaningful growth transformations so that companies can deliver substantial value today and tomorrow.\u003c/p\u003e"}},"callToActionLink":{"url":"","linkType":"internal","className":"","text":"","target":"","name":"Call To Action Link","queryString":"","anchor":""}}}},"placeholders":{"area-c":[]}},{"uid":"51c1e04a-3dd3-4096-9291-6693824f2c04","componentName":"ThreeUpLinkList","dataSource":"{53258BCD-CA2C-4E7A-A885-1F76F43313F1}","params":{"Gradient Direction":"{\"Key\":{\"value\":\"Top Right\"},\"Value\":{\"value\":\"top-right\"}}","Background Color":"{\"Key\":{\"value\":\"White\"},\"Value\":{\"value\":\"white\"}}","CacheClearingBehavior":"Clear on publish"},"fields":{"data":{"datasource":{"sectionTitle":{"jsonValue":{"value":"HOW WE HELP CLIENTS"}},"sectionHeader":{"jsonValue":{"value":""}},"sectionDek":{"jsonValue":{"value":""}},"readMoreLink":{"jsonValue":{"value":{"href":""}}},"selectItems":{"jsonValue":{"value":[{"LinkType":"internal","Title":"","Text":"Branding","Url":"/capabilities/growth-marketing-and-sales/how-we-help-clients/branding","Target":"","CssClass":"","QueryString":"","Anchor":"","LinkTitle":"Branding"},{"LinkType":"internal","Title":"","Text":"Consumer \u0026 Shopper Insights","Url":"/capabilities/growth-marketing-and-sales/how-we-help-clients/consumer-shopper-insights","Target":"","CssClass":"","QueryString":"","Anchor":"","LinkTitle":"Consumer \u0026amp; Shopper Insights"},{"LinkType":"internal","Title":"","Text":"Customer Experience","Url":"/capabilities/growth-marketing-and-sales/how-we-help-clients/customer-experience","Target":"","CssClass":"","QueryString":"","Anchor":"","LinkTitle":"Customer experience"},{"LinkType":"internal","Title":"","Text":"Customer Lifecycle Management","Url":"/capabilities/growth-marketing-and-sales/how-we-help-clients/customer-lifecycle-management","Target":"","CssClass":"","QueryString":"","Anchor":"","LinkTitle":"Customer Lifecycle Management"},{"LinkType":"internal","Title":"","Text":"Digital Marketing","Url":"/capabilities/growth-marketing-and-sales/how-we-help-clients/digital-marketing","Target":"","CssClass":"","QueryString":"","Anchor":"","LinkTitle":"Digital Marketing"},{"LinkType":"internal","Title":"","Text":"Green Growth","Url":"/capabilities/growth-marketing-and-sales/how-we-help-clients/green-growth","Target":"","CssClass":"","QueryString":"","Anchor":"","LinkTitle":"Green Growth"},{"LinkType":"internal","Title":"","Text":"Insights \u0026 Analytics","Url":"/capabilities/growth-marketing-and-sales/how-we-help-clients/insights-and-analytics","Target":"","CssClass":"","QueryString":"","Anchor":"","LinkTitle":"Insights \u0026amp; Analytics"},{"LinkType":"internal","Title":"","Text":"Marketing Return on Investment","Url":"/capabilities/growth-marketing-and-sales/how-we-help-clients/marketing-return-on-investment","Target":"","CssClass":"","QueryString":"","Anchor":"","LinkTitle":"Marketing Return on Investment"},{"LinkType":"internal","Title":"","Text":"NeXT Commerce","Url":"/capabilities/growth-marketing-and-sales/how-we-help-clients/next-commerce","Target":"","CssClass":"","QueryString":"","Anchor":"","LinkTitle":"NeXT Commerce"},{"LinkType":"internal","Title":"","Text":"Organization \u0026 Capabilities","Url":"/capabilities/growth-marketing-and-sales/how-we-help-clients/organization-and-capabilities","Target":"","CssClass":"","QueryString":"","Anchor":"","LinkTitle":"Organization \u0026amp; Capabilities"},{"LinkType":"internal","Title":"","Text":"Pricing","Url":"/capabilities/growth-marketing-and-sales/how-we-help-clients/pricing","Target":"","CssClass":"","QueryString":"","Anchor":"","LinkTitle":"Pricing"},{"LinkType":"internal","Title":"","Text":"Sales \u0026 Channel Management","Url":"/capabilities/growth-marketing-and-sales/how-we-help-clients/sales-and-channel-management","Target":"","CssClass":"","QueryString":"","Anchor":"","LinkTitle":"Sales \u0026amp; Channel Management"}]}}}}}},{"uid":"7ff843af-d4ce-4bb2-98fa-22b8b7906f9f","componentName":"OneUpMedium","dataSource":"{25AEF285-D89A-4A4A-AF98-8F615459A990}","params":{"Section-Title-Header-DekAlignment":"{\"Key\":{\"value\":\"Left\"},\"Value\":{\"value\":\"\"}}","Display Mode":"{\"Key\":{\"value\":\"Standard\"},\"Value\":{\"value\":\"standard\"}}","Hide Eyebrows":"1","Image Rendering Mode":"{\"Key\":{\"value\":\"Left\"},\"Value\":{\"value\":\"up-left\"}}","Background Color":"{\"Key\":{\"value\":\"White\"},\"Value\":{\"value\":\"white\"}}","Gradient Direction":"{\"Key\":{\"value\":\"Top Right\"},\"Value\":{\"value\":\"top-right\"}}"},"fields":{"data":{"datasource":{"sectionTitle":{"jsonValue":{"value":"Featured case study"}},"sectionHeader":{"jsonValue":{"value":""}},"sectionDek":{"jsonValue":{"value":""}},"readMoreLink":{"jsonValue":{"value":{"href":""}}},"manualSelection":{"targetItems":[{"url":{"path":"/capabilities/growth-marketing-and-sales/how-we-help-clients/adding-a-powerful-new-tool-to-the-field-mechanics-toolbelt-ai"},"template":{"id":"683910DB02BA40BA92E7726C880160A9"},"standardImage":{"src":"/~/media/mckinsey/business functions/marketing and sales/how we help clients/adding a powerful new tool to the field mechanics toolbelt ai/ascendum_thumbnail_clientphoto_1536x1536.jpg","alt":"Adding a powerful new tool to the field mechanic鈥檚 toolbelt: AI","height":1536,"width":1536},"heroImage":null,"thumbnailImage":null,"articleType":{"definition":{"name":"Article Type","__typename":"ItemTemplateField","type":"Droplink"},"jsonValue":{"name":"Case Study","displayName":"Case Study","id":"{D9FF9157-3839-4BF4-B5C3-1BB123258AF5}","fields":{}}},"description":{"jsonValue":{"value":"Ascendum partnered with McKinsey and Salesforce to give service agents the capabilities and technology to work smarter and faster in addressing customer needs."}},"eyebrow":null,"title":{"jsonValue":{"value":"Adding a powerful new tool to the field mechanic鈥檚 toolbelt: AI"}},"displayDate":{"value":"2024-11-13T12:00:00Z"},"displayDateBlog":null,"contentType":{"jsonValue":{"name":"Article","displayName":"Article","id":"{91CFE105-8DAD-437C-8734-3D740DCDB437}","fields":{}}},"cTALinks":null,"videoId":null,"genericItemUrl":null}]}}}},"placeholders":{"main-area":[]}},{"uid":"981b2517-f912-4a4f-9166-b8096a9a30a2","componentName":"TwoUpMedium","dataSource":"{6FB0E667-860B-4D1F-9EEC-4F9EF4662D1F}","params":{"Gradient Direction":"{\"Key\":{\"value\":\"Top Right\"},\"Value\":{\"value\":\"top-right\"}}","CacheClearingBehavior":"Clear on publish","Vertical Alignment":"{\"Key\":{\"value\":\"Centered\"},\"Value\":{\"value\":\"centered\"}}","Right Background Color":"{\"Key\":{\"value\":\"Deep Blue\"},\"Value\":{\"value\":\"deep-blue\"}}","Reverse Mobile Module Order":"1","Left Background Color":"{\"Key\":{\"value\":\"Deep Blue\"},\"Value\":{\"value\":\"deep-blue\"}}"},"fields":{"data":{"datasource":{"sectionTitle":{"jsonValue":{"value":""}},"sectionBackgroundImage":{"src":null,"alt":"","height":null,"width":null,"description":null},"rightColumnBackgroundImage":{"src":"/~/media/mckinsey/business functions/mckinsey digital/how we help clients/2024/never-just-tech_promo_1536x864.png","alt":"Never just tech","height":864,"width":1536,"description":""},"leftColumnBackgroundImage":{"src":null,"alt":"","height":null,"width":null,"description":null},"readMoreLink":{"url":"","linkType":"internal","className":"","text":"","target":"","name":"Read More Link","queryString":"","anchor":""},"manualSelection":{"targetItems":[{"id":"F1196054230A471998E4964A4E8B19D6","displayName":"Beyond the hype Generic Item","url":{"path":"/sitecore/content/mckinsey/modules/business-functions/digital-mckinsey/how-we-help-clients/2024-campaign/two-up-medium/beyond-the-hype-generic-item"},"description":{"jsonValue":{"value":"Let\u0026rsquo;s deliver on the promise of technology from strategy to scale."}},"displayDate":{"value":"0001-01-01T12:00:00Z"},"displayDateBlog":null,"title":{"jsonValue":{"value":"Creating value beyond the hype"}},"eyebrow":{"jsonValue":{"value":""}},"callToActionLinks":{"jsonValue":{"value":[{"LinkType":"internal","Title":"","Text":"Get started","Url":"/capabilities/mckinsey-digital/how-we-help-clients","Target":"","CssClass":"","QueryString":"?cid=njt-ste-crk-mbm-mbm--2403-promo02-njt-bam-web","Anchor":"","LinkTitle":"McKinsey Digital"}]}},"contentType":{"jsonValue":{"id":"d9ca650f-b9ec-4b52-959c-71b7d7872d2a","url":"/taxonomy/content-types/flexi","name":"Flexi","displayName":"Flexi","fields":{"Faceted Search":[]}}},"articleType":null,"sourcePublication":null,"publicationSource":{"targetItem":null},"externalPublication":null,"videoId":{"value":""},"template":{"id":"C0C26A6874804ED1A38E8EDF7CD058C0"},"genericItemUrl":{"url":"","linkType":"internal","text":"","target":"","className":"","queryString":"","anchor":"","targetItem":null},"standardImage":{"src":null,"alt":"","height":null,"width":null,"Description":null},"heroImage":null,"thumbnailImage":null,"readMoreLinks":null},{"id":"F705F14A3096439EAFEC39A6D82C95F1","displayName":"Impact story slug Generic Item","url":{"path":"/sitecore/content/mckinsey/modules/industries/agriculture/how-we-help-clients/acre/overview/our-impact-2up-m/impact-story-slug-generic-item"},"description":{"jsonValue":{"value":""}},"displayDate":{"value":"0001-01-01T12:00:00Z"},"displayDateBlog":null,"title":{"jsonValue":{"value":""}},"eyebrow":{"jsonValue":{"value":""}},"callToActionLinks":{"jsonValue":{"value":[]}},"contentType":{"jsonValue":{"id":"d9ca650f-b9ec-4b52-959c-71b7d7872d2a","url":"/taxonomy/content-types/flexi","name":"Flexi","displayName":"Flexi","fields":{"Faceted Search":[]}}},"articleType":null,"sourcePublication":null,"publicationSource":{"targetItem":null},"externalPublication":null,"videoId":{"value":""},"template":{"id":"C0C26A6874804ED1A38E8EDF7CD058C0"},"genericItemUrl":{"url":"","linkType":"internal","text":"","target":"","className":"","queryString":"","anchor":"","targetItem":null},"standardImage":{"src":null,"alt":"","height":null,"width":null,"Description":null},"heroImage":null,"thumbnailImage":null,"readMoreLinks":null}]}}}}},{"uid":"b5a63da2-1dbe-47f0-aa00-9cb617ea19e5","componentName":"ThreeUpCircle","dataSource":"{BDA9976A-E479-46E4-9238-B5357D120D5E}","params":{"Gradient Direction":"{\"Key\":{\"value\":\"Top Right\"},\"Value\":{\"value\":\"top-right\"}}","CacheClearingBehavior":"Clear on publish"},"fields":{"data":{"datasource":{"sectionTitle":{"jsonValue":{"value":"Our people"}},"sectionHeader":{"jsonValue":{"value":""}},"sectionDek":{"jsonValue":{"value":""}},"readMoreLink":{"jsonValue":{"value":{"href":"/capabilities/growth-marketing-and-sales/our-people","id":"{A52F50C3-328C-4A42-87E7-C42370CFB4BA}","querystring":"","text":"More people","title":"","class":"","url":"/McKinsey/Home/Capabilities/Growth Marketing and Sales/Our People","linktype":"internal","name":"Our People"}}},"manualSelection":{"targetItems":[{"id":"89BD7EAA5C1B42FBAEE69A517F983D12","url":{"path":"/our-people/tjark-freundt"},"firmTitle":{"jsonValue":{"value":"Senior Partner"}},"title":{"jsonValue":{"value":"Tjark Freundt"}},"locations":{"jsonValue":[{"id":"34a91434-82f7-4667-89a2-8eff8ae20b18","url":"","name":"Hamburg","displayName":"Hamburg","fields":{"Office Address":{"value":"Am Sandtorkai 77\r\n20457 Hamburg\r\nGermany"},"Related Link":{"value":{"href":"/de","linktype":"external","url":"/de","anchor":"","target":""}},"Office Fax Number":{"value":"+49 (40) 3612 1700"},"Map Longitude":{"value":"9.98237"},"Global Landing Links":{"value":[{"LinkType":"external","Title":"","Text":"Deutsch","Url":"/de","Target":"","CssClass":"","Anchor":""}]},"Map Latitude":{"value":"53.54221"},"Map Zoom":{"value":"15"},"Office Phone Number":{"value":"+49 (40) 3612 10"}}}]},"thumbnailImage":{"src":"/~/media/mckinsey/our people/tjark freundt/tjark freundt_9604-1_fc-mask_headshot_988x741.png","alt":"","height":741,"width":988,"Description":""},"readMoreLink":null,"callToActions":null,"eyebrow":null,"description":{"jsonValue":{"value":"Leads McKinsey鈥檚 Growth, Marketing \u0026 Sales Practice in Europe and helps organizations achieve sustainable, inclusive growth and customer centricity"}}},{"id":"D97D827239CD418384EA4606F364B36A","url":{"path":"/our-people/liz-hilton-segel"},"firmTitle":{"jsonValue":{"value":"Senior Partner"}},"title":{"jsonValue":{"value":"Liz Hilton Segel"}},"locations":{"jsonValue":[{"id":"84b41e6f-5143-4a0c-8916-b4f5049ee458","url":"","name":"New York","displayName":"New York","fields":{"Office Address":{"value":"3 World Trade Center\r\n175 Greenwich Street\r\nNew York, NY 10007\r\nUnited States"},"Related Link":{"value":{"href":"/us/new-york","text":"","anchor":"","linktype":"internal","class":"","title":"","target":"","querystring":"","id":"{6718BFC7-3D8D-4C9B-97FC-4310B78FE0EF}","name":"New York"}},"Map Module Link":{"value":{"href":"/us/new-york","text":"","anchor":"","linktype":"internal","class":"","title":"","target":"","querystring":"","id":"{6718BFC7-3D8D-4C9B-97FC-4310B78FE0EF}","name":"New York"}},"Office Fax Number":{"value":""},"Map Longitude":{"value":"-74.012117"},"Global Landing Links":{"value":[{"LinkType":"internal","Title":"","Text":"English","Url":"/us/new-york","Target":"","CssClass":"","QueryString":"","Anchor":"","LinkTitle":"New York"}]},"Map Latitude":{"value":"40.711163"},"Map Zoom":{"value":"15"},"Office Phone Number":{"value":"+1 (212) 446 7000"}}}]},"thumbnailImage":{"src":"/~/media/mckinsey/our people/liz hilton segel/new blue/liz_hilton_segel_016293_fc-mask_headshot_988x741.png","alt":"","height":741,"width":988,"Description":""},"readMoreLink":null,"callToActions":null,"eyebrow":null,"description":{"jsonValue":{"value":"Counsels CEOs and aligns with their teams and broader organizations to build new capabilities and businesses with a focus on growth and performance transformation; leads McKinsey鈥檚 sector groups and global industry practices"}}},{"id":"DD91EEB103DA468C8D9A27A23E6BFBDD","url":{"path":"/our-people/greg-kelly"},"firmTitle":{"jsonValue":{"value":"Senior Partner"}},"title":{"jsonValue":{"value":"Greg Kelly"}},"locations":{"jsonValue":[{"id":"7e754dc5-fa49-4bd6-b4c5-fbabc2381229","url":"","name":"Atlanta","displayName":"Atlanta","fields":{"Office Address":{"value":"725 Ponce de Leon Ave\r\nSuite 700\r\nAtlanta, GA 30306\r\nUnited States"},"Related Link":{"value":{"href":"/us/atlanta","text":"","anchor":"","linktype":"internal","class":"","title":"","target":"","querystring":"","id":"{B8E1BB0F-1D13-4AB7-ABC6-44C82A7C070C}","name":"Atlanta"}},"Map Module Link":{"value":{"href":"/us/atlanta","text":"","anchor":"","linktype":"internal","class":"","title":"","target":"","querystring":"","id":"{B8E1BB0F-1D13-4AB7-ABC6-44C82A7C070C}","name":"Atlanta"}},"Office Fax Number":{"value":"+1 (404) 521 1743"},"Map Longitude":{"value":"-84.363020"},"Global Landing Links":{"value":[{"LinkType":"internal","Title":"","Text":"English","Url":"/us/atlanta","Target":"","CssClass":"","QueryString":"","Anchor":"","LinkTitle":"Atlanta"}]},"Map Latitude":{"value":"33.773760"},"Map Zoom":{"value":"15"},"Office Phone Number":{"value":"+1 (404) 335 3000"}}}]},"thumbnailImage":{"src":"/~/media/mckinsey/our people/greg kelly/greg_kelly_fc-mask_headshot_988x741.jpg","alt":"","height":741,"width":988,"Description":""},"readMoreLink":null,"callToActions":null,"eyebrow":null,"description":{"jsonValue":{"value":"Leads McKinsey鈥檚 Growth, Marketing \u0026 Sales Practice globally and drives transformational growth for consumer and retail companies through the development of sharper strategies and stronger capabilities to achieve above-market growth"}}},{"id":"2E12E22568144B439751FE3D8B1AF7B0","url":{"path":"/our-people/brian-gregg"},"firmTitle":{"jsonValue":{"value":"Senior Partner"}},"title":{"jsonValue":{"value":"Brian Gregg"}},"locations":{"jsonValue":[{"id":"d84f5a1c-26d9-4ad0-9410-e9eed70f6009","url":"","name":"Bay Area","displayName":"Bay Area","fields":{"Office Address":{"value":"555 California Street\r\nSuite 4700\r\nSan Francisco, CA 94104\r\nUnited States"},"Related Link":{"value":{"href":"/us/bay-area","text":"","anchor":"","linktype":"internal","class":"","title":"","target":"","querystring":"","id":"{B3C2FB6B-3521-4B97-85FB-E7384BC9690E}","name":"Bay Area"}},"Map Module Link":{"value":{"href":""}},"Office Fax Number":{"value":"+1 (415) 318-5200"},"Map Longitude":{"value":"-122.403697"},"Global Landing Links":{"value":[]},"Map Latitude":{"value":"37.792062"},"Map Zoom":{"value":"15"},"Office Phone Number":{"value":"+1 (415) 981-0250"},"Hide from Locations":{"value":true}}}]},"thumbnailImage":{"src":"/~/media/mckinsey/our people/brian gregg/gregg_brian_fc-mask_headshot_988x741.jpg","alt":"","height":741,"width":988,"Description":""},"readMoreLink":null,"callToActions":null,"eyebrow":null,"description":{"jsonValue":{"value":"Coleads McKinsey鈥檚 Growth, Marketing \u0026 Sales Practice in North America; enabling clients to achieve above-market growth by combining advanced analytics, consumer insights, and agile operating models to power commercial excellence; with deep expertise in digital marketing, e-commerce, multichannel excellence, customer experience, and customer-relationship management/loyalty."}}},{"id":"1E6910CBAF6F49E8ADA564291D5CCD7F","url":{"path":"/our-people/mazen-ramsay-najjar"},"firmTitle":{"jsonValue":{"value":"Senior Partner and Managing Partner"}},"title":{"jsonValue":{"value":"Dr. Mazen Ramsay Najjar"}},"locations":{"jsonValue":[{"id":"b7fb07a1-7abc-4395-963f-4fe967f18776","url":"","name":"Kuwait","displayName":"Kuwait","fields":{"Office Address":{"value":"Al Shaya Building.\r\nLevel 14, Al Soor Street, Al Mirqab,\r\nP.O. Box 181, Safat 13002, Kuwait"},"Related Link":{"value":{"href":"/middle-east/kuwait","text":"","anchor":"","linktype":"internal","class":"","title":"","querystring":"","id":"{D479767B-5F3C-4FB6-8C7B-AC9BD0477E41}","name":"Kuwait"}},"Title":{"value":"Kuwait"},"Lat Lng Zoom Only":{"value":true},"Map Module Link":{"value":{"href":"/middle-east/kuwait","text":"About this location","anchor":"","linktype":"internal","class":"","title":"","querystring":"","id":"{D479767B-5F3C-4FB6-8C7B-AC9BD0477E41}","name":"Kuwait"}},"Office Fax Number":{"value":"+965 222 03 511"},"Map Longitude":{"value":"47.9805564"},"Global Landing Links":{"value":[{"LinkType":"internal","Title":"","Text":"English","Url":"/middle-east/kuwait","Target":"","CssClass":"","QueryString":"","Anchor":"","LinkTitle":"Kuwait"},{"LinkType":"external","Title":"","Text":"毓乇亘賶","Url":"https://www.mckinsey.com/middle-east/ar/kuwait","Target":"","CssClass":"","Anchor":""}]},"Map Latitude":{"value":"29.3622779"},"Map Zoom":{"value":"15"},"Office Phone Number":{"value":"+965 2239 2000"}}}]},"thumbnailImage":{"src":"/~/media/mckinsey/our people/mazen najjar/mazen_najjar_headshot_988x741.jpg","alt":"Photo of Dr. Mazen Ramsay Najjar, Senior Partner and Managing Partner, McKinsey \u0026 Company","height":741,"width":988,"Description":""},"readMoreLink":null,"callToActions":null,"eyebrow":null,"description":{"jsonValue":{"value":"Leads McKinsey鈥檚 Leap and Grow units in Eastern Europe, the Middle East, and Africa (EEMA), overseeing business building (Leap), Growth, Marketing \u0026 Sales (GM\u0026S), and fuel"}}}]}}}}},{"uid":"804d90b7-caf4-4d4c-9a90-ad13462309f6","componentName":"GeneralUp","dataSource":"{79851471-48E0-4544-9523-A809C0E06220}","params":{"Gradient Direction":"{\"Key\":{\"value\":\"Top Right\"},\"Value\":{\"value\":\"top-right\"}}","Hide Eyebrows":"1","CacheClearingBehavior":"Clear on publish","Display Mode":"{\"Key\":{\"value\":\"Standard\"},\"Value\":{\"value\":\"standard\"}}","Background Color":"{\"Key\":{\"value\":\"White\"},\"Value\":{\"value\":\"white\"}}","Module Type":"{\"Key\":{\"value\":\"3 UP\"},\"Value\":{\"value\":\"three-up\"}}","Show Full Dek":"1"},"fields":{"data":{"datasource":{"sectionDek":{"jsonValue":{"value":""}},"sectionTitle":{"jsonValue":{"value":"FEATURED CAPABILITIES"}},"sectionHeader":{"jsonValue":{"value":""}},"readMoreLink":{"url":"","linkType":"internal","className":"","text":"","target":"","name":"Read More Link","queryString":"","anchor":""},"manualSelection":{"targetItems":[{"url":{"path":"/capabilities/growth-marketing-and-sales/solutions/periscope"},"description":{"jsonValue":{"value":"The Periscope platform combines world-class intellectual property, prescriptive analytics and cloud-based tools with expert support and training to drive revenue growth now and into the future."}},"title":{"jsonValue":{"value":"Periscope by McKinsey"}},"eyebrow":null,"displayDate":{"value":"0001-01-01T12:00:00Z"},"displayDateBlog":null,"callToActionLinks":null,"contentType":{"jsonValue":{"name":"Capabilities Solutions - Tech Tools","displayName":"Capabilities Solutions - Tech Tools","id":"{44D4D5E3-A831-4D5B-BC59-6C2E7CC93FBA}","fields":{}}},"articleType":null,"videoId":null,"sourcePublication":null,"publicationSource":null,"externalPublication":null,"standardImage":{"src":"/~/media/mckinsey/business functions/marketing and sales/periscope/overview/periscope-overview-thumb-157475707-1536x1536.jpg","alt":"Periscope by McKinsey","height":1536,"width":1536,"Description":""},"heroImage":null,"thumbnailImage":null,"template":{"id":"85FF05307883480F9A4C82123F72FFD8"},"genericItemUrl":null},{"url":{"path":"/capabilities/growth-marketing-and-sales/solutions/customerone"},"description":{"jsonValue":{"value":"We combine human understanding with AI-powered analytics to reveal customer insights, identify opportunities for growth, and deliver lasting impact at speed."}},"title":{"jsonValue":{"value":"CustomerOne"}},"eyebrow":null,"displayDate":{"value":"0001-01-01T12:00:00Z"},"displayDateBlog":null,"callToActionLinks":null,"contentType":{"jsonValue":{"name":"Capabilities Solutions - Tech Tools","displayName":"Capabilities Solutions - Tech Tools","id":"{44D4D5E3-A831-4D5B-BC59-6C2E7CC93FBA}","fields":{}}},"articleType":null,"videoId":null,"sourcePublication":null,"publicationSource":null,"externalPublication":null,"standardImage":{"src":"/~/media/mckinsey/business functions/marketing and sales/solutions/customerone/thumb-customer-one-banner-1-1536x1536.jpg","alt":"blue wavy lines illustration","height":1536,"width":1536,"Description":""},"heroImage":null,"thumbnailImage":null,"template":{"id":"85FF05307883480F9A4C82123F72FFD8"},"genericItemUrl":null},{"url":{"path":"/capabilities/growth-marketing-and-sales/solutions/periscope/solutions/customer-experience-solutions/xdna"},"description":{"jsonValue":{"value":"A data and analytics platform to maximize the value of customer experience management and design."}},"title":{"jsonValue":{"value":"Experience DNA"}},"eyebrow":null,"displayDate":{"value":"0001-01-01T12:00:00Z"},"displayDateBlog":null,"callToActionLinks":null,"contentType":{"jsonValue":{"name":"Capabilities Solutions - Tech Tools","displayName":"Capabilities Solutions - Tech Tools","id":"{44D4D5E3-A831-4D5B-BC59-6C2E7CC93FBA}","fields":{}}},"articleType":null,"videoId":null,"sourcePublication":null,"publicationSource":null,"externalPublication":null,"standardImage":{"src":"/~/media/mckinsey/business functions/marketing and sales/periscope/solutions/customer experience solutions/thumbnail_1536x1536_experience-dna.jpg","alt":"Experience DNA","height":1536,"width":1536,"Description":""},"heroImage":null,"thumbnailImage":null,"template":{"id":"85FF05307883480F9A4C82123F72FFD8"},"genericItemUrl":null},{"url":{"path":"/capabilities/growth-marketing-and-sales/solutions/periscope/solutions/marketing-solutions"},"description":{"jsonValue":{"value":"Get cutting-edge insights into consumer behavior, brand perception, and innovation opportunities and make data-driven decisions to optimize marketing spend and personalize customer communication so that you can drive sustainable growth and outperform competitors"}},"title":{"jsonValue":{"value":"Marketing Solutions"}},"eyebrow":null,"displayDate":{"value":"0001-01-01T12:00:00Z"},"displayDateBlog":null,"callToActionLinks":null,"contentType":{"jsonValue":{"name":"Capabilities Solutions - Tech Tools","displayName":"Capabilities Solutions - Tech Tools","id":"{44D4D5E3-A831-4D5B-BC59-6C2E7CC93FBA}","fields":{}}},"articleType":null,"videoId":null,"sourcePublication":null,"publicationSource":null,"externalPublication":null,"standardImage":{"src":"/~/media/mckinsey/business functions/marketing and sales/periscope/solutions/marketing solutions/marketing_overview_thumb_ 944880328_1536x1536.jpg","alt":"Marketing solutions","height":1536,"width":1536,"Description":""},"heroImage":null,"thumbnailImage":null,"template":{"id":"85FF05307883480F9A4C82123F72FFD8"},"genericItemUrl":null},{"url":{"path":"/capabilities/growth-marketing-and-sales/how-we-help-clients/cmac"},"description":{"jsonValue":{"value":"We accelerate your company鈥檚 ability using advanced analytics to translate insights from big data into actions for your consumer-facing marketing organization."}},"title":{"jsonValue":{"value":"Consumer Marketing Analytics Center"}},"eyebrow":null,"displayDate":{"value":"0001-01-01T12:00:00Z"},"displayDateBlog":null,"callToActionLinks":null,"contentType":{"jsonValue":{"name":"Capabilities Solutions - Tech Tools","displayName":"Capabilities Solutions - Tech Tools","id":"{44D4D5E3-A831-4D5B-BC59-6C2E7CC93FBA}","fields":{}}},"articleType":null,"videoId":null,"sourcePublication":null,"publicationSource":null,"externalPublication":null,"standardImage":{"src":"/~/media/mckinsey/business functions/marketing and sales/how we help clients/tools and solutions/cmac_170412005_1536x1536.jpg","alt":"","height":1536,"width":1536,"Description":""},"heroImage":null,"thumbnailImage":null,"template":{"id":"85FF05307883480F9A4C82123F72FFD8"},"genericItemUrl":null}]}}}}},{"uid":"06bb2b02-04dc-4ab2-9738-467f23425c59","componentName":"GeneralUp","dataSource":"{2ED37DBF-DEBB-497C-B2EE-B0250FB63FD7}","params":{"Gradient Direction":"{\"Key\":{\"value\":\"Top Right\"},\"Value\":{\"value\":\"top-right\"}}","Hide Eyebrows":"1","CacheClearingBehavior":"Clear on publish","Hide Images":"1","Display Mode":"{\"Key\":{\"value\":\"Standard\"},\"Value\":{\"value\":\"standard\"}}","Background Color":"{\"Key\":{\"value\":\"White\"},\"Value\":{\"value\":\"white\"}}","Module Type":"{\"Key\":{\"value\":\"4 UP\"},\"Value\":{\"value\":\"four-up\"}}","Show Full Dek":"1"},"fields":{"data":{"datasource":{"sectionDek":{"jsonValue":{"value":""}},"sectionTitle":{"jsonValue":{"value":"IMPACT STORIES"}},"sectionHeader":{"jsonValue":{"value":""}},"readMoreLink":{"url":"/capabilities/growth-marketing-and-sales/how-we-help-clients/impact-stories","linkType":"internal","className":"","text":"See all impact stories","target":"","name":"Read More Link","queryString":"","anchor":""},"manualSelection":{"targetItems":[{"url":{"path":"/capabilities/growth-marketing-and-sales/how-we-help-clients/branding-logistics"},"description":{"jsonValue":{"value":"Campaign focused on developing a consistent global portfolio helps create a Top 100 global brand."}},"title":{"jsonValue":{"value":"Logistics company builds value by consolidating brands"}},"eyebrow":null,"displayDate":{"value":"0001-01-01T12:00:00Z"},"displayDateBlog":null,"callToActionLinks":null,"contentType":{"jsonValue":{"name":"Case Study","displayName":"Case Study","id":"{A8CF2E50-7C70-4C17-AA06-284972123380}","fields":{}}},"articleType":null,"videoId":null,"sourcePublication":null,"publicationSource":null,"externalPublication":null,"standardImage":{"src":null,"alt":"","height":null,"width":null,"Description":null},"heroImage":null,"thumbnailImage":null,"template":{"id":"85FF05307883480F9A4C82123F72FFD8"},"genericItemUrl":null},{"url":{"path":"/capabilities/growth-marketing-and-sales/how-we-help-clients/clm-online-retailer"},"description":{"jsonValue":{"value":"Cross-selling and category-penetration techniques yield a 20 percent jump in sales and a 30 percent increase in profits."}},"title":{"jsonValue":{"value":"Targeted online marketing programs boost customer conversion rates"}},"eyebrow":null,"displayDate":{"value":"0001-01-01T12:00:00Z"},"displayDateBlog":null,"callToActionLinks":null,"contentType":{"jsonValue":{"name":"Case Study","displayName":"Case Study","id":"{A8CF2E50-7C70-4C17-AA06-284972123380}","fields":{}}},"articleType":null,"videoId":null,"sourcePublication":null,"publicationSource":null,"externalPublication":null,"standardImage":{"src":null,"alt":"","height":null,"width":null,"Description":null},"heroImage":null,"thumbnailImage":null,"template":{"id":"85FF05307883480F9A4C82123F72FFD8"},"genericItemUrl":null},{"url":{"path":"/capabilities/growth-marketing-and-sales/how-we-help-clients/csi-european-retail-bank"},"description":{"jsonValue":{"value":"Migrating banking customers to more profitable products increases checking account revenues by 20 percent."}},"title":{"jsonValue":{"value":"Understanding the customer's true preferences to improve profits"}},"eyebrow":null,"displayDate":{"value":"0001-01-01T12:00:00Z"},"displayDateBlog":null,"callToActionLinks":null,"contentType":{"jsonValue":{"name":"Case Study","displayName":"Case Study","id":"{A8CF2E50-7C70-4C17-AA06-284972123380}","fields":{}}},"articleType":null,"videoId":null,"sourcePublication":null,"publicationSource":null,"externalPublication":null,"standardImage":{"src":null,"alt":"","height":null,"width":null,"Description":null},"heroImage":null,"thumbnailImage":null,"template":{"id":"85FF05307883480F9A4C82123F72FFD8"},"genericItemUrl":null},{"url":{"path":"/capabilities/growth-marketing-and-sales/how-we-help-clients/digital-marketing-consumer-electronics"},"description":{"jsonValue":{"value":"A consumer electronics maker's targeted investment in digital media sells out the product as part of a first phase to build a more effective marketing organization. \n"}},"title":{"jsonValue":{"value":"Finding out where consumers make their decisions"}},"eyebrow":null,"displayDate":{"value":"0001-01-01T12:00:00Z"},"displayDateBlog":null,"callToActionLinks":null,"contentType":{"jsonValue":{"name":"Case Study","displayName":"Case Study","id":"{A8CF2E50-7C70-4C17-AA06-284972123380}","fields":{}}},"articleType":null,"videoId":null,"sourcePublication":null,"publicationSource":null,"externalPublication":null,"standardImage":{"src":null,"alt":"","height":null,"width":null,"Description":null},"heroImage":null,"thumbnailImage":null,"template":{"id":"85FF05307883480F9A4C82123F72FFD8"},"genericItemUrl":null}]}}}}},{"uid":"c68dca43-f11a-403f-a7f7-0ab80b68b1bd","componentName":"OneUpMedium","dataSource":"{E0DE66C3-9992-4658-B94A-94990854CD44}","params":{"Gradient Direction":"{\"Key\":{\"value\":\"Top Right\"},\"Value\":{\"value\":\"top-right\"}}","CacheClearingBehavior":"Clear on publish","Background Color":"{\"Key\":{\"value\":\"White\"},\"Value\":{\"value\":\"white\"}}"},"fields":{"data":{"datasource":{"sectionTitle":{"jsonValue":{"value":"FEATURED PUBLICATION"}},"sectionHeader":{"jsonValue":{"value":""}},"sectionDek":{"jsonValue":{"value":""}},"readMoreLink":{"jsonValue":{"value":{"href":"/capabilities/growth-marketing-and-sales/our-insights","id":"{B942920F-AEAB-4C3F-AE7A-07C4427A234A}","querystring":"","text":"See all insights","title":"","class":"","url":"/McKinsey/Home/Business Functions/Growth Marketing and Sales/Our Insights","linktype":"internal","name":"Growth, Marketing \u0026#38; Sales Insights"}}},"manualSelection":{"targetItems":[{"url":{"path":"/capabilities/growth-marketing-and-sales/our-insights/marketing-performance"},"template":{"id":"85FF05307883480F9A4C82123F72FFD8"},"standardImage":{"src":"/~/media/mckinsey/business functions/marketing and sales/our insights/marketing performance/marketing-performance_book_thumb_1536x1536.jpg","alt":"Marketing Performance","height":1536,"width":1536},"heroImage":null,"thumbnailImage":null,"articleType":null,"description":{"jsonValue":{"value":"Drive marketing ROI with an investor\u0026rsquo;s mindset and a proven toolkit"}},"eyebrow":null,"title":{"jsonValue":{"value":"Marketing Performance: How Marketers Drive Profitable Growth"}},"displayDate":{"value":"0001-01-01T12:00:00Z"},"displayDateBlog":null,"contentType":{"jsonValue":{"name":"Book - Practices Capabilities","displayName":"Book - Practices Capabilities","id":"{F5569FF9-D1C9-4D54-B031-46F535F6FEF0}","fields":{}}},"cTALinks":null,"videoId":null,"genericItemUrl":null}]}}}},"placeholders":{"main-area":[]}},{"uid":"ffb032e1-ec38-496d-a706-3dacef3ccbe1","componentName":"OneUpMedium","dataSource":"","params":{"Gradient Direction":"{\"Key\":{\"value\":\"Top Right\"},\"Value\":{\"value\":\"top-right\"}}","CacheClearingBehavior":"Clear on publish","Header Alignment":"{\"Key\":{\"value\":\"Standard\"},\"Value\":{\"value\":\"standard\"}}","Image Rendering Mode":"{\"Key\":{\"value\":\"Left\"},\"Value\":{\"value\":\"up-left\"}}","Background Color":"{\"Key\":{\"value\":\"White\"},\"Value\":{\"value\":\"white\"}}","Show Full Dek":"1","Display Mode":"{\"Key\":{\"value\":\"Standard\"},\"Value\":{\"value\":\"standard\"}}"},"fields":{"data":{"datasource":null}},"placeholders":{"main-area":[]}},{"uid":"61f0dfa9-9ecc-46b1-92ee-1f5da0285228","componentName":"OneUpSmall","dataSource":"{A7BA3BFD-9B51-443D-913B-5AF5A74A5392}","params":{"CacheClearingBehavior":"Clear on publish","Gradient Direction":"{\"Key\":{\"value\":\"Top Right\"},\"Value\":{\"value\":\"top-right\"}}"},"fields":{"data":{"datasource":{"sectionDek":{"jsonValue":{"value":""}},"sectionTitle":{"jsonValue":{"value":"MORE FROM THIS PRACTICE"}},"sectionHeader":{"jsonValue":{"value":""}},"readMoreLink":{"jsonValue":{"value":{"href":""}}},"manualSelection":{"targetItems":[{"url":{"path":"/sitecore/content/mckinsey/modules/business-functions/growth-marketing-and-sales/how-we-help-clients/1up-m---mckinsey-on-marketing-and-sales/m-and-s-careers"},"readMoreLink":null,"description":{"jsonValue":{"value":"We are currently looking for experienced professionals across all marketing and sales disciplines."}},"title":{"jsonValue":{"value":"Interested in a career in Growth, Marketing \u0026 Sales?"}},"eyebrow":{"jsonValue":{"value":""}},"displayDate":{"value":"0001-01-01T12:00:00Z"},"displayDateBlog":null,"callToActionLinks":{"jsonValue":{"value":[{"LinkType":"internal","Title":"","Text":"Learn more","Url":"/capabilities/growth-marketing-and-sales/how-we-help-clients/marketing-and-sales-careers","Target":"","CssClass":"","QueryString":"","Anchor":"","LinkTitle":"Marketing \u0026amp; Sales careers"}]}},"contentType":{"jsonValue":{"id":"d9ca650f-b9ec-4b52-959c-71b7d7872d2a","url":"/taxonomy/content-types/flexi","name":"Flexi","displayName":"Flexi","fields":{"Faceted Search":[]}}},"articleType":null,"videoId":{"value":""},"sourcePublication":null,"publicationSource":{"targetItem":null},"externalPublication":null,"standardImage":{"src":"/~/media/mckinsey/business functions/marketing and sales/how we help clients/overview/130614_hboyce_mckinsey_2125_1536x1536.jpg","alt":"","height":1536,"width":1536,"Description":""},"heroImage":null,"thumbnailImage":null,"template":{"id":"C0C26A6874804ED1A38E8EDF7CD058C0"},"genericItemUrl":{"url":"","linkType":"internal","text":"","target":"","className":"","queryString":"","anchor":"","targetItem":null}}]}}}},"placeholders":{"main-area":[]}},{"uid":"3f2d8f6a-fe2c-43c9-adbf-35289a1a5cce","componentName":"PromoBar","dataSource":"{3BC9C060-0D9E-4D58-A658-7C67CB9C0FEC}","params":{"Background Color":"{\"Key\":{\"value\":\"Lightest Grey\"},\"Value\":{\"value\":\"lightest-grey\"}}","Gradient Direction":"{\"Key\":{\"value\":\"Top Right\"},\"Value\":{\"value\":\"top-right\"}}"},"fields":{"data":{"datasource":{"sectionTitle":{"jsonValue":{"value":"Connect with our Growth, Marketing \u0026amp; Sales Practice"}},"socialHeader":{"jsonValue":{"value":""}},"sectionHeader":null,"sectionDek":{"jsonValue":{"value":""}},"sectionEyebrow":{"jsonValue":{"value":""}},"socialLinks":{"jsonValue":{"value":[{"LinkType":"external","Title":"","Text":"LinkedIn","Url":"https://www.linkedin.com/company/mckinsey-marketing-\u0026-sales","Target":"","CssClass":"icon-radial mck-linkedin-icon","Anchor":""},{"LinkType":"external","Title":"","Text":"Facebook","Url":"https://www.facebook.com/mckinseyonmarketingandsales","Target":"","CssClass":"icon-radial mck-facebook-icon","Anchor":""},{"LinkType":"external","Title":"","Text":"Twitter","Url":"https://twitter.com/McK_MktgSales","Target":"","CssClass":"icon-radial mck-twitter-icon","Anchor":""},{"LinkType":"external","Title":"","Text":"YouTube","Url":"https://www.youtube.com/user/McKinseyCMSOforum/featured","Target":"","CssClass":"icon-radial mck-youtube-icon","Anchor":""}]}},"selectItems":{"jsonValue":{"value":[{"LinkType":"internal","Title":"","Text":"Contact","Url":"/capabilities/growth-marketing-and-sales/contact-us","Target":"","CssClass":"btn-fill mck-email-icon","QueryString":"","Anchor":"","LinkTitle":"Contact Us","defaultLinkButton":true}]}},"backgroundImage":{"src":null,"alt":"","height":null,"width":null,"Description":null}}}}}],"universal-header":[{"uid":"c503925a-8f56-42e7-8e59-5257a83c6e6b","componentName":"EnhancedHero","dataSource":"{736CF600-2634-49BB-B6F0-441A21023C84}","params":{"Image Crop":"{\"Key\":{\"value\":\"Right\"},\"Value\":{\"value\":\"Right\"}}","Gradient Direction":"{\"Key\":{\"value\":\"Top Right\"},\"Value\":{\"value\":\"top-right\"}}","Vertical Alignment":"{\"Key\":{\"value\":\"Top\"},\"Value\":{\"value\":\"top\"}}","CacheClearingBehavior":"Clear on publish","Title Size":"{\"Key\":{\"value\":\"Huge\"},\"Value\":{\"value\":\"text-xxl\"}}","Hero Height":"{\"Key\":{\"value\":\"Default\"},\"Value\":{\"value\":\"\"}}","Background Color":"{\"Key\":{\"value\":\"Light Gradient\"},\"Value\":{\"value\":\"light-gradient\"}}","Hero Text Width":"50","Text Position":"{\"Key\":{\"value\":\"Left\"},\"Value\":{\"value\":\"left\"}}"},"fields":{"data":{"datasource":{"eyebrow":{"jsonValue":{"value":""}},"description":{"jsonValue":{"value":"Helping clients grow faster than the market"}},"title":{"jsonValue":{"value":"Growth, Marketing \u0026 Sales"}},"standardImage":{"src":"/~/media/mckinsey/business functions/marketing and sales/how we help clients/overview/capabilities_growth-marketing_enh-hero_1920x960.png","alt":"Abstract blue wave","height":960,"width":1920,"Description":""},"mobileMediaOptional":{"src":null,"alt":"","height":null,"width":null,"Description":null},"tabletMediaOptional":{"src":null,"alt":"","height":null,"width":null,"Description":null},"selectItems":{"jsonValue":{"value":[{"LinkType":"internal","Title":"","Text":"Learn more","Url":"/capabilities/growth-marketing-and-sales/how-we-help-clients/about-this-practice","Target":"","CssClass":"","QueryString":"","Anchor":"","LinkTitle":"About this practice"}]}},"callToActionLinks":{"jsonValue":{"value":[{"LinkType":"internal","Title":"","Text":"Learn more","Url":"/capabilities/growth-marketing-and-sales/how-we-help-clients/about-this-practice","Target":"","CssClass":"","QueryString":"","Anchor":"","LinkTitle":"About this practice"}]}}},"contextItem":{"ancestors":[{"breadCrumbUrl":{"path":"/capabilities/growth-marketing-and-sales/how-we-help-clients"},"breadCrumbTitle":null,"isMiniSite":{"boolValue":true},"displayName":"Growth, Marketing \u0026amp; Sales","template":{"id":"414C6C64AD35440E9668CF39D8A18CCF"}},{"breadCrumbUrl":{"path":"/capabilities"},"breadCrumbTitle":{"value":"Capabilities"},"isMiniSite":{"boolValue":false},"displayName":"Capabilities","template":{"id":"85FF05307883480F9A4C82123F72FFD8"}},{"breadCrumbUrl":{"path":"/"},"breadCrumbTitle":{"value":""},"isMiniSite":{"boolValue":false},"displayName":"Home","template":{"id":"85FF05307883480F9A4C82123F72FFD8"}}]}}}}]}}]}},"itemId":"9eb002cc-593b-4f19-831b-960b7352dcd1","pageEditing":false,"site":{"name":"website"},"pageState":"normal","language":"en","pageMetaData":{"alternateLanguages":[{"languageCode":"en","displayName":"English","url":"/capabilities/growth-marketing-and-sales/how-we-help-clients"}],"currentLanguage":"en","navigationLink":"capabilities","activeItemId":"{9EB002CC-593B-4F19-831B-960B7352DCD1}","miniSiteId":"{0FBE4E58-2D40-4192-894A-8ABF063AE2AF}","officeCode":"","officeDisplayName":"","subscriptionPracticeData":null,"isAlaisedPage":false,"originalHostName":"www.mckinsey.com","updatedDate":"2024-11-18T15:57:38Z","createdDate":"2016-01-04T10:24:41Z","practice":{"isDefaultPractice":false,"name":"Marketing \u0026 Sales","code":"N08","stickyTitle":"Sign up for emails on new Marketing \u0026 Sales articles","stickySubtitle":"Never miss an insight. We'll email you when new articles are published on this topic.","previewLink":"","previewLinkLabel":"Preview","description":null,"descriptionText":"Get the latest articles on this topic delivered to your inbox","frequency":"Alert","regFormTitle":null},"url":"/capabilities/growth-marketing-and-sales/how-we-help-clients","isCareersPage":false,"officePath":"","hideAppPromo":false,"itemInfo":{"id":"9eb002cc-593b-4f19-831b-960b7352dcd1","fullPath":"/sitecore/content/McKinsey/Home/Capabilities/Growth Marketing and Sales/How We Help Clients","templateName":"Universal Base JSS","templateID":"85ff0530-7883-480f-9a4c-82123f72ffd8"}},"defaultSettings":{"McKinsey Quarterly":"\u003cem\u003eMcKinsey Quarterly\u003c/em\u003e","FacebookCID":"soc-web","LinkedInCID":"soc-web","TwitterCID":"soc-web","Home Page SEO Details":{"Description":"McKinsey \u0026 Company is the trusted advisor and counselor to many of the world's most influential businesses and institutions.","Image_Url":"/~/media/images/global/seoimageplaceholder.jpg","Image_Alt":""}},"alumniDatalayerChunk":"static/chunks/alumnidatalayer.325ebb6069c1d69e.js"},"componentProps":{},"notFound":false,"noAccess":false},"__N_PREVIEW":true,"__N_SSP":true},"page":"/[[...path]]","query":{"timestamp":"1732261692967","path":["capabilities","growth-marketing-and-sales","how-we-help-clients"]},"buildId":"9vYT_fWQKRjfPT7lAZJdB","runtimeConfig":{"CONFIG_ENV":"production","CURRENT_ENV":"production","PUBLIC_URL":"https://www.mckinsey.com","PUBLIC_CMS_URL":"https://cms-prod.mckinsey.com","RECAPTCHA_V3_KEY":"6LdC5twSAAAAAF0dePIbY_ckeF05mKdYYJXn7uTg","INVISIBLE_RECAPTCHA_KEY":"6LcWCs0UAAAAAEik2NaGkfGH8mGHo1ThxIt-qUoE","USER_SERVICE_API_HOST":"https://prd-api.mckinsey.com","MOBILE_SERVICES_HOST":"https://mobileservices.mckinsey.com","SEARCH_SERVICE_API_HOST":"https://mckapi.mckinsey.com","OT_DATA_DOMAIN_SCRIPT_COM":"915b5091-0d7e-44d2-a8c4-cf08267e52fe","OT_DATA_DOMAIN_SCRIPT_DE":"13f50396-9d33-4d95-ba3e-1f108fa91009","OT_DATA_DOMAIN_SCRIPT_BR":"679eae24-1d5c-4f33-8aae-b35aa8269966","ADOBE_LAUNCH":"a400cfbb2fd3","BCOV_POLICY":"BCpkADawqM3Xn1B8iTmHawNytUSk0kXaQKMSM51CBVsYKHfwlRhZimTJqbOOq0NuyxTKQnvb4V9myMVRjwGkyGtJQO2HrUPOJHcsgkpbB-jyHwswonskf6XnZaF0TyyKkAQgbymSMtudeD9CLk-xCpqAzTaNUm7a3M3QKLN4pdLRNJ9_HbVMWzNpiUr5ezAVdMciDMwsD-gxNl43d7bfVP3wRhTNWbWUYn3WK7-Oz2gbxV6mMTm0jJU3SjK_x0meTprYUgdUWA-iDgwVglsnfJ_SVtVDPZypUokKv85GzFLM-ywjWlPM2Hg1ucemwwOpa-qvYBGfeMV7zP3n6s22hFCBveiWtHEBpV9N8f4rjmunMlxBx7kSlxIRjWquZm70hLRXMoxAgQ22BC86tBhgR_d1l9_-FzZuZIlZhzJwJi3ug1HszooHM8uEMOkHmB5nYj5XEgVk5JFYGcSwFSnMnNzE1ej2J3jcEiE3eSWHcremWjCZ0s9bs_8R08WpGWkBp8WMXUFfmhPBMk-MGixR_yIu7nJ6B_hYBnVhqKnnoW-xxEmRxgwG0Ev0S96cAcBG8qdlChGN7o1qN0heGTUIYnDk703q3lt9j7X4FgaITrlcPZOWZ96EHytVKUAtmtVp5BVGpiLn4viuUpEdAM_CLSBIaPVunk-39L8tm6m8iUYmbMX_KXPyaL900bQtVQgK39FCa0pUEZ_jSBOGNj1FH8NUPN2TS8_csNWfpN7gsaD9FBN3wUtawAD_RPdJ952odfwJqyvrkN89AyKnFdFMvUh6_4LCIQVYd4M5KC_k1WNLYb11KZhq6O4UaoyD4X1pV4-x0jBzEnc4VQTkL_04dw2xdPJ1uqUrmHuUcIBO0SKaEk6_5HYc3GKfYwmPz1oxMpOi-Rzw1QPyWIdbrcZdFbIHoVZ8FKfyslEv392pJMiKzUnVWL_3mZ0UqnGtddwlXYVdSs57AUdlrfOe7TVaaIMZ_kL7FSrbWrsaSufitSYr62xD1K1-qeb4wkx8QQEorxGJ3RG1Vpn97Pn5JEC_jvj0s7uzFgidYR9bp80EMmPCHUmRg-Hm1Aq1B4YMNc1ARnFz6UvT_8_pMhJEwKuypA-nPoJu4JZJNLVUdw","sitecoreApiKey":"{AD59BE63-BA20-47D4-A1B0-ECF30588E2E2}","sitecoreApiHost":"https://prod.mckinsey.com","FB_APP_ID":"1382278882079245","ARTICLE_API_HOST":"https://prd-api.mckinsey.com","SITECORE_FORMS_SERVICES_API_HOST":"https://prd-api.mckinsey.com","FEATURE_TOGGLES":"{\"stack_adapt_pixel\": true, \"article_seo_schema\":true, \"remember_me\": true, \"gql_promo_banner\": true, \"gql_highlight_bar\": true, \"gql_ceros_placeholder\": true, \"gql_two_up_medium\": true, \"gql_hero_with_partnership_mark\": true, \"gql_brightcove_gallery\": true, \"gql_one_up_medium\": true, \"gql_promo_bar_with_quote\": true, \"gql_fifty_fifty_hero\": true, \"gql_enhanched_hero\": true, \"gql_two_up_small\": true, \"gql_general_up\": true, \"gql_full_bleed_hero\": true, \"passwordless_login_enabled\": true, \"sso_enabled\": true, \"article_id\": \"\", \"personalisation_enabled\":true, \"hide_student_sticky_footer\":true, \"email_domain_validation_enabled\":true, \"enable_cid_cookie_qp\": true, \"otp_verification_enabled\": true}","HEADER_SCRIPT_HASH":"abcd1234","OKTA_AUTH_CLIENT_ID":"0oa8ppb3ypQ8uOI8y697","OKTA_AUTH_ISSUER":"https://dotcomidp.mckinsey.com/oauth2/aus2byav0jTElyFDD697/","AUTO_REDIRECTION_DURATION":"5","LINKEDIN_IDP":"0oaecyj1byxnfrfFk697","APPLE_IDP":"0oaeg2lxy6mq4PX5F697","GOOGLE_IDP":"0oaeczfkb03XL3E4O697","ALUMNI_BASE_API_URL":"https://dev-gateway.intranet.mckinsey.com/:apiKey/v1","ALUMNI_AUTHENTICATE_API_URL":"https://dev-ac3-okta-auth.intranet.mckinsey.com/authenticate","ALUMNI_OKTA_URL":"","ALUMNI_OKTA_ENABLED":"true","GOOGLE_MAP_API_KEY":"AIzaSyDqrGDNMDjy9pXHkMf-_Ut33LoC725GSe4","AWS_GATEWAY":"https://dev-gateway.mckinsey.com","AWS_API_GATEWAY_ID":"o63viscaj4","AWS_PERSONALIZATION_TRACKING_ID":"f3f97bc3-4ca7-4960-9e49-0bcff6294ab4","AWS_PERSONALIZATION_CID":"recommendations-onw-onw-mck-mck-art-2410-v1-user-ext-web","EVENTS_MODULE_CARDS_COUNT":"8","RECOMMENDATIONS_OFFER_ACTIVITY":"Article Recommendations"},"isFallback":false,"gssp":true,"locale":"en","locales":["en","da-DK"],"defaultLocale":"en","isPreview":true,"scriptLoader":[]}</script><script type="text/javascript" src="/4nI7/Dqwk/7B/nBsQ/ONiA/ariaDDVzf6XpO1aN/bTZxKC1lBA/FyIEUX/xKAk0"></script></body></html>