CINXE.COM

<!DOCTYPE html> <html class="client-nojs vector-feature-language-in-header-enabled vector-feature-language-in-main-page-header-disabled vector-feature-sticky-header-disabled vector-feature-page-tools-pinned-disabled vector-feature-toc-pinned-clientpref-1 vector-feature-main-menu-pinned-disabled vector-feature-limited-width-clientpref-1 vector-feature-limited-width-content-enabled vector-feature-custom-font-size-clientpref-1 vector-feature-appearance-pinned-clientpref-1 vector-feature-night-mode-enabled skin-theme-clientpref-day vector-toc-available" lang="fr" dir="ltr"> <head> <meta charset="UTF-8"> <title>Slogan publicitaire — Wikipédia</title> <script>(function(){var className="client-js vector-feature-language-in-header-enabled vector-feature-language-in-main-page-header-disabled vector-feature-sticky-header-disabled vector-feature-page-tools-pinned-disabled vector-feature-toc-pinned-clientpref-1 vector-feature-main-menu-pinned-disabled vector-feature-limited-width-clientpref-1 vector-feature-limited-width-content-enabled vector-feature-custom-font-size-clientpref-1 vector-feature-appearance-pinned-clientpref-1 vector-feature-night-mode-enabled skin-theme-clientpref-day vector-toc-available";var cookie=document.cookie.match(/(?:^|; )frwikimwclientpreferences=([^;]+)/);if(cookie){cookie[1].split('%2C').forEach(function(pref){className=className.replace(new RegExp('(^| )'+pref.replace(/-clientpref-\w+$|[^\w-]+/g,'')+'-clientpref-\\w+( |$)'),'$1'+pref+'$2');});}document.documentElement.className=className;}());RLCONF={"wgBreakFrames":false,"wgSeparatorTransformTable":[",\t."," \t,"],"wgDigitTransformTable":["",""], "wgDefaultDateFormat":"dmy","wgMonthNames":["","janvier","février","mars","avril","mai","juin","juillet","août","septembre","octobre","novembre","décembre"],"wgRequestId":"46d3a40f-7620-49d4-b4c7-50da5067057e","wgCanonicalNamespace":"","wgCanonicalSpecialPageName":false,"wgNamespaceNumber":0,"wgPageName":"Slogan_publicitaire","wgTitle":"Slogan publicitaire","wgCurRevisionId":217940433,"wgRevisionId":217940433,"wgArticleId":24306,"wgIsArticle":true,"wgIsRedirect":false,"wgAction":"view","wgUserName":null,"wgUserGroups":["*"],"wgCategories":["Article de Wikipédia avec notice d'autorité","Portail:Commerce/Articles liés","Portail:Économie/Articles liés","Portail:Société/Articles liés","Portail:Publicité/Articles liés","Portail:Médias/Articles liés","Slogan publicitaire","Promotion commerciale","Technique publicitaire"],"wgPageViewLanguage":"fr","wgPageContentLanguage":"fr","wgPageContentModel":"wikitext","wgRelevantPageName":"Slogan_publicitaire","wgRelevantArticleId":24306, "wgIsProbablyEditable":true,"wgRelevantPageIsProbablyEditable":true,"wgRestrictionEdit":[],"wgRestrictionMove":[],"wgNoticeProject":"wikipedia","wgCiteReferencePreviewsActive":true,"wgMediaViewerOnClick":true,"wgMediaViewerEnabledByDefault":true,"wgPopupsFlags":0,"wgVisualEditor":{"pageLanguageCode":"fr","pageLanguageDir":"ltr","pageVariantFallbacks":"fr"},"wgMFDisplayWikibaseDescriptions":{"search":true,"watchlist":true,"tagline":true,"nearby":true},"wgWMESchemaEditAttemptStepOversample":false,"wgWMEPageLength":4000,"wgRelatedArticlesCompat":[],"wgCentralAuthMobileDomain":false,"wgEditSubmitButtonLabelPublish":true,"wgULSPosition":"interlanguage","wgULSisCompactLinksEnabled":false,"wgVector2022LanguageInHeader":true,"wgULSisLanguageSelectorEmpty":false,"wgWikibaseItemId":"Q1094729","wgCheckUserClientHintsHeadersJsApi":["brands","architecture","bitness","fullVersionList","mobile","model","platform","platformVersion"],"GEHomepageSuggestedEditsEnableTopics":true, "wgGETopicsMatchModeEnabled":false,"wgGEStructuredTaskRejectionReasonTextInputEnabled":false,"wgGELevelingUpEnabledForUser":false};RLSTATE={"ext.globalCssJs.user.styles":"ready","site.styles":"ready","user.styles":"ready","ext.globalCssJs.user":"ready","user":"ready","user.options":"loading","ext.cite.styles":"ready","skins.vector.search.codex.styles":"ready","skins.vector.styles":"ready","skins.vector.icons":"ready","ext.wikimediamessages.styles":"ready","ext.visualEditor.desktopArticleTarget.noscript":"ready","ext.uls.interlanguage":"ready","wikibase.client.init":"ready","ext.wikimediaBadges":"ready"};RLPAGEMODULES=["ext.cite.ux-enhancements","mediawiki.page.media","site","mediawiki.page.ready","mediawiki.toc","skins.vector.js","ext.centralNotice.geoIP","ext.centralNotice.startUp","ext.gadget.ArchiveLinks","ext.gadget.Wdsearch","ext.urlShortener.toolbar","ext.centralauth.centralautologin","mmv.bootstrap","ext.popups","ext.visualEditor.desktopArticleTarget.init", "ext.visualEditor.targetLoader","ext.echo.centralauth","ext.eventLogging","ext.wikimediaEvents","ext.navigationTiming","ext.uls.interface","ext.cx.eventlogging.campaigns","ext.cx.uls.quick.actions","wikibase.client.vector-2022","ext.checkUser.clientHints","ext.growthExperiments.SuggestedEditSession","wikibase.sidebar.tracking"];</script> <script>(RLQ=window.RLQ||[]).push(function(){mw.loader.impl(function(){return["user.options@12s5i",function($,jQuery,require,module){mw.user.tokens.set({"patrolToken":"+\\","watchToken":"+\\","csrfToken":"+\\"}); }];});});</script> <link rel="stylesheet" href="/w/load.php?lang=fr&modules=ext.cite.styles%7Cext.uls.interlanguage%7Cext.visualEditor.desktopArticleTarget.noscript%7Cext.wikimediaBadges%7Cext.wikimediamessages.styles%7Cskins.vector.icons%2Cstyles%7Cskins.vector.search.codex.styles%7Cwikibase.client.init&only=styles&skin=vector-2022"> <script async="" src="/w/load.php?lang=fr&modules=startup&only=scripts&raw=1&skin=vector-2022"></script> <meta name="ResourceLoaderDynamicStyles" content=""> <link rel="stylesheet" href="/w/load.php?lang=fr&modules=site.styles&only=styles&skin=vector-2022"> <meta name="generator" content="MediaWiki 1.44.0-wmf.4"> <meta name="referrer" content="origin"> <meta name="referrer" content="origin-when-cross-origin"> <meta name="robots" content="max-image-preview:standard"> <meta name="format-detection" content="telephone=no"> <meta property="og:image" content="https://upload.wikimedia.org/wikipedia/commons/thumb/8/88/Michelin_Poster_1898.jpg/1200px-Michelin_Poster_1898.jpg"> <meta property="og:image:width" content="1200"> <meta property="og:image:height" content="1612"> <meta property="og:image" content="https://upload.wikimedia.org/wikipedia/commons/thumb/8/88/Michelin_Poster_1898.jpg/800px-Michelin_Poster_1898.jpg"> <meta property="og:image:width" content="800"> <meta property="og:image:height" content="1075"> <meta property="og:image" content="https://upload.wikimedia.org/wikipedia/commons/thumb/8/88/Michelin_Poster_1898.jpg/640px-Michelin_Poster_1898.jpg"> <meta property="og:image:width" content="640"> <meta property="og:image:height" content="860"> <meta name="viewport" content="width=1120"> <meta property="og:title" content="Slogan publicitaire — Wikipédia"> <meta property="og:type" content="website"> <link rel="preconnect" href="//upload.wikimedia.org"> <link rel="alternate" media="only screen and (max-width: 640px)" href="//fr.m.wikipedia.org/wiki/Slogan_publicitaire"> <link rel="alternate" type="application/x-wiki" title="Modifier" href="/w/index.php?title=Slogan_publicitaire&action=edit"> <link rel="apple-touch-icon" href="/static/apple-touch/wikipedia.png"> <link rel="icon" href="/static/favicon/wikipedia.ico"> <link rel="search" type="application/opensearchdescription+xml" href="/w/rest.php/v1/search" title="Wikipédia (fr)"> <link rel="EditURI" type="application/rsd+xml" href="//fr.wikipedia.org/w/api.php?action=rsd"> <link rel="canonical" href="https://fr.wikipedia.org/wiki/Slogan_publicitaire"> <link rel="license" href="https://creativecommons.org/licenses/by-sa/4.0/deed.fr"> <link rel="alternate" type="application/atom+xml" title="Flux Atom de Wikipédia" href="/w/index.php?title=Sp%C3%A9cial:Modifications_r%C3%A9centes&feed=atom"> <link rel="dns-prefetch" href="//meta.wikimedia.org" /> <link rel="dns-prefetch" href="//login.wikimedia.org"> </head> <body class="skin--responsive skin-vector skin-vector-search-vue mediawiki ltr sitedir-ltr mw-hide-empty-elt ns-0 ns-subject mw-editable page-Slogan_publicitaire rootpage-Slogan_publicitaire skin-vector-2022 action-view"><a class="mw-jump-link" href="#bodyContent">Aller au contenu</a> <div class="vector-header-container"> <header class="vector-header mw-header"> <div class="vector-header-start"> <nav class="vector-main-menu-landmark" aria-label="Site"> <div id="vector-main-menu-dropdown" class="vector-dropdown vector-main-menu-dropdown vector-button-flush-left vector-button-flush-right" > <input type="checkbox" id="vector-main-menu-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-main-menu-dropdown" class="vector-dropdown-checkbox " aria-label="Menu principal" > <label id="vector-main-menu-dropdown-label" for="vector-main-menu-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-menu mw-ui-icon-wikimedia-menu"></span> <span class="vector-dropdown-label-text">Menu principal</span> </label> <div class="vector-dropdown-content"> <div id="vector-main-menu-unpinned-container" class="vector-unpinned-container"> <div id="vector-main-menu" class="vector-main-menu vector-pinnable-element"> <div class="vector-pinnable-header vector-main-menu-pinnable-header vector-pinnable-header-unpinned" data-feature-name="main-menu-pinned" data-pinnable-element-id="vector-main-menu" data-pinned-container-id="vector-main-menu-pinned-container" data-unpinned-container-id="vector-main-menu-unpinned-container" > <div class="vector-pinnable-header-label">Menu principal</div> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-main-menu.pin">déplacer vers la barre latérale</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-main-menu.unpin">masquer</button> </div> <div id="p-navigation" class="vector-menu mw-portlet mw-portlet-navigation" > <div class="vector-menu-heading"> Navigation </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="n-mainpage-description" class="mw-list-item"><a href="/wiki/Wikip%C3%A9dia:Accueil_principal" title="Accueil général [z]" accesskey="z"><span>Accueil</span></a></li><li id="n-thema" class="mw-list-item"><a href="/wiki/Portail:Accueil"><span>Portails thématiques</span></a></li><li id="n-randompage" class="mw-list-item"><a href="/wiki/Sp%C3%A9cial:Page_au_hasard" title="Affiche un article au hasard [x]" accesskey="x"><span>Article au hasard</span></a></li><li id="n-contact" class="mw-list-item"><a href="/wiki/Wikip%C3%A9dia:Contact"><span>Contact</span></a></li> </ul> </div> </div> <div id="p-Contribuer" class="vector-menu mw-portlet mw-portlet-Contribuer" > <div class="vector-menu-heading"> Contribuer </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="n-aboutwp" class="mw-list-item"><a href="/wiki/Aide:D%C3%A9buter"><span>Débuter sur Wikipédia</span></a></li><li id="n-help" class="mw-list-item"><a href="/wiki/Aide:Accueil" title="Accès à l’aide"><span>Aide</span></a></li><li id="n-portal" class="mw-list-item"><a href="/wiki/Wikip%C3%A9dia:Accueil_de_la_communaut%C3%A9" title="À propos du projet, ce que vous pouvez faire, où trouver les informations"><span>Communauté</span></a></li><li id="n-recentchanges" class="mw-list-item"><a href="/wiki/Sp%C3%A9cial:Modifications_r%C3%A9centes" title="Liste des modifications récentes sur le wiki [r]" accesskey="r"><span>Modifications récentes</span></a></li> </ul> </div> </div> </div> </div> </div> </div> </nav> <a href="/wiki/Wikip%C3%A9dia:Accueil_principal" class="mw-logo"> <img class="mw-logo-icon" src="/static/images/icons/wikipedia.png" alt="" aria-hidden="true" height="50" width="50"> <span class="mw-logo-container skin-invert"> <img class="mw-logo-wordmark" alt="Wikipédia" src="/static/images/mobile/copyright/wikipedia-wordmark-fr.svg" style="width: 7.4375em; height: 1.125em;"> <img class="mw-logo-tagline" alt="l'encyclopédie libre" src="/static/images/mobile/copyright/wikipedia-tagline-fr.svg" width="120" height="13" style="width: 7.5em; height: 0.8125em;"> </span> </a> </div> <div class="vector-header-end"> <div id="p-search" role="search" class="vector-search-box-vue vector-search-box-collapses vector-search-box-show-thumbnail vector-search-box-auto-expand-width vector-search-box"> <a href="/wiki/Sp%C3%A9cial:Recherche" class="cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only search-toggle" title="Rechercher sur Wikipédia [f]" accesskey="f"><span class="vector-icon mw-ui-icon-search mw-ui-icon-wikimedia-search"></span> <span>Rechercher</span> </a> <div class="vector-typeahead-search-container"> <div class="cdx-typeahead-search cdx-typeahead-search--show-thumbnail cdx-typeahead-search--auto-expand-width"> <form action="/w/index.php" id="searchform" class="cdx-search-input cdx-search-input--has-end-button"> <div id="simpleSearch" class="cdx-search-input__input-wrapper" data-search-loc="header-moved"> <div class="cdx-text-input cdx-text-input--has-start-icon"> <input class="cdx-text-input__input" type="search" name="search" placeholder="Rechercher sur Wikipédia" aria-label="Rechercher sur Wikipédia" autocapitalize="sentences" title="Rechercher sur Wikipédia [f]" accesskey="f" id="searchInput" > <span class="cdx-text-input__icon cdx-text-input__start-icon"></span> </div> <input type="hidden" name="title" value="Spécial:Recherche"> </div> <button class="cdx-button cdx-search-input__end-button">Rechercher</button> </form> </div> </div> </div> <nav class="vector-user-links vector-user-links-wide" aria-label="Outils personnels"> <div class="vector-user-links-main"> <div id="p-vector-user-menu-preferences" class="vector-menu mw-portlet emptyPortlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> <div id="p-vector-user-menu-userpage" class="vector-menu mw-portlet emptyPortlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> <nav class="vector-appearance-landmark" aria-label="Apparence"> <div id="vector-appearance-dropdown" class="vector-dropdown " title="Modifier l'apparence de la taille, de la largeur et de la couleur de la police de la page" > <input type="checkbox" id="vector-appearance-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-appearance-dropdown" class="vector-dropdown-checkbox " aria-label="Apparence" > <label id="vector-appearance-dropdown-label" for="vector-appearance-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-appearance mw-ui-icon-wikimedia-appearance"></span> <span class="vector-dropdown-label-text">Apparence</span> </label> <div class="vector-dropdown-content"> <div id="vector-appearance-unpinned-container" class="vector-unpinned-container"> </div> </div> </div> </nav> <div id="p-vector-user-menu-notifications" class="vector-menu mw-portlet emptyPortlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> <div id="p-vector-user-menu-overflow" class="vector-menu mw-portlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="pt-sitesupport-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" href="//donate.wikimedia.org/wiki/Special:FundraiserRedirector?utm_source=donate&utm_medium=sidebar&utm_campaign=C13_fr.wikipedia.org&uselang=fr" class=""><span>Faire un don</span></a> </li> <li id="pt-createaccount-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" href="/w/index.php?title=Sp%C3%A9cial:Cr%C3%A9er_un_compte&returnto=Slogan+publicitaire" title="Nous vous encourageons à créer un compte utilisateur et vous connecter ; ce n’est cependant pas obligatoire." class=""><span>Créer un compte</span></a> </li> <li id="pt-login-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" href="/w/index.php?title=Sp%C3%A9cial:Connexion&returnto=Slogan+publicitaire" title="Nous vous encourageons à vous connecter ; ce n’est cependant pas obligatoire. [o]" accesskey="o" class=""><span>Se connecter</span></a> </li> </ul> </div> </div> </div> <div id="vector-user-links-dropdown" class="vector-dropdown vector-user-menu vector-button-flush-right vector-user-menu-logged-out" title="Plus d’options" > <input type="checkbox" id="vector-user-links-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-user-links-dropdown" class="vector-dropdown-checkbox " aria-label="Outils personnels" > <label id="vector-user-links-dropdown-label" for="vector-user-links-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-ellipsis mw-ui-icon-wikimedia-ellipsis"></span> <span class="vector-dropdown-label-text">Outils personnels</span> </label> <div class="vector-dropdown-content"> <div id="p-personal" class="vector-menu mw-portlet mw-portlet-personal user-links-collapsible-item" title="Menu utilisateur" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="pt-sitesupport" class="user-links-collapsible-item mw-list-item"><a href="//donate.wikimedia.org/wiki/Special:FundraiserRedirector?utm_source=donate&utm_medium=sidebar&utm_campaign=C13_fr.wikipedia.org&uselang=fr"><span>Faire un don</span></a></li><li id="pt-createaccount" class="user-links-collapsible-item mw-list-item"><a href="/w/index.php?title=Sp%C3%A9cial:Cr%C3%A9er_un_compte&returnto=Slogan+publicitaire" title="Nous vous encourageons à créer un compte utilisateur et vous connecter ; ce n’est cependant pas obligatoire."><span class="vector-icon mw-ui-icon-userAdd mw-ui-icon-wikimedia-userAdd"></span> <span>Créer un compte</span></a></li><li id="pt-login" class="user-links-collapsible-item mw-list-item"><a href="/w/index.php?title=Sp%C3%A9cial:Connexion&returnto=Slogan+publicitaire" title="Nous vous encourageons à vous connecter ; ce n’est cependant pas obligatoire. [o]" accesskey="o"><span class="vector-icon mw-ui-icon-logIn mw-ui-icon-wikimedia-logIn"></span> <span>Se connecter</span></a></li> </ul> </div> </div> <div id="p-user-menu-anon-editor" class="vector-menu mw-portlet mw-portlet-user-menu-anon-editor" > <div class="vector-menu-heading"> Pages pour les contributeurs déconnectés <a href="/wiki/Aide:Premiers_pas" aria-label="En savoir plus sur la contribution"><span>en savoir plus</span></a> </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="pt-anoncontribs" class="mw-list-item"><a href="/wiki/Sp%C3%A9cial:Mes_contributions" title="Une liste des modifications effectuées depuis cette adresse IP [y]" accesskey="y"><span>Contributions</span></a></li><li id="pt-anontalk" class="mw-list-item"><a href="/wiki/Sp%C3%A9cial:Mes_discussions" title="La page de discussion pour les contributions depuis cette adresse IP [n]" accesskey="n"><span>Discussion</span></a></li> </ul> </div> </div> </div> </div> </nav> </div> </header> </div> <div class="mw-page-container"> <div class="mw-page-container-inner"> <div class="vector-sitenotice-container"> <div id="siteNotice"></div> </div> <div class="vector-column-start"> <div class="vector-main-menu-container"> <div id="mw-navigation"> <nav id="mw-panel" class="vector-main-menu-landmark" aria-label="Site"> <div id="vector-main-menu-pinned-container" class="vector-pinned-container"> </div> </nav> </div> </div> <div class="vector-sticky-pinned-container"> <nav id="mw-panel-toc" aria-label="Sommaire" data-event-name="ui.sidebar-toc" class="mw-table-of-contents-container vector-toc-landmark"> <div id="vector-toc-pinned-container" class="vector-pinned-container"> <div id="vector-toc" class="vector-toc vector-pinnable-element"> <div class="vector-pinnable-header vector-toc-pinnable-header vector-pinnable-header-pinned" data-feature-name="toc-pinned" data-pinnable-element-id="vector-toc" > <h2 class="vector-pinnable-header-label">Sommaire</h2> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-toc.pin">déplacer vers la barre latérale</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-toc.unpin">masquer</button> </div> <ul class="vector-toc-contents" id="mw-panel-toc-list"> <li id="toc-mw-content-text" class="vector-toc-list-item vector-toc-level-1"> <a href="#" class="vector-toc-link"> <div class="vector-toc-text">Début</div> </a> </li> <li id="toc-Règles_implicites" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Règles_implicites"> <div class="vector-toc-text"> <span class="vector-toc-numb">1</span> <span>Règles implicites</span> </div> </a> <ul id="toc-Règles_implicites-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Influence_dans_les_arts" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Influence_dans_les_arts"> <div class="vector-toc-text"> <span class="vector-toc-numb">2</span> <span>Influence dans les arts</span> </div> </a> <ul id="toc-Influence_dans_les_arts-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Notes_et_références" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Notes_et_références"> <div class="vector-toc-text"> <span class="vector-toc-numb">3</span> <span>Notes et références</span> </div> </a> <ul id="toc-Notes_et_références-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Voir_aussi" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Voir_aussi"> <div class="vector-toc-text"> <span class="vector-toc-numb">4</span> <span>Voir aussi</span> </div> </a> <button aria-controls="toc-Voir_aussi-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> <span class="vector-icon mw-ui-icon-wikimedia-expand"></span> <span>Afficher / masquer la sous-section Voir aussi</span> </button> <ul id="toc-Voir_aussi-sublist" class="vector-toc-list"> <li id="toc-Bibliographie" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Bibliographie"> <div class="vector-toc-text"> <span class="vector-toc-numb">4.1</span> <span>Bibliographie</span> </div> </a> <ul id="toc-Bibliographie-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Articles_connexes" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Articles_connexes"> <div class="vector-toc-text"> <span class="vector-toc-numb">4.2</span> <span>Articles connexes</span> </div> </a> <ul id="toc-Articles_connexes-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Liens_externes" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Liens_externes"> <div class="vector-toc-text"> <span class="vector-toc-numb">4.3</span> <span>Liens externes</span> </div> </a> <ul id="toc-Liens_externes-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> </ul> </div> </div> </nav> </div> </div> <div class="mw-content-container"> <main id="content" class="mw-body"> <header class="mw-body-header vector-page-titlebar"> <nav aria-label="Sommaire" class="vector-toc-landmark"> <div id="vector-page-titlebar-toc" class="vector-dropdown vector-page-titlebar-toc vector-button-flush-left" > <input type="checkbox" id="vector-page-titlebar-toc-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-page-titlebar-toc" class="vector-dropdown-checkbox " aria-label="Basculer la table des matières" > <label id="vector-page-titlebar-toc-label" for="vector-page-titlebar-toc-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-listBullet mw-ui-icon-wikimedia-listBullet"></span> <span class="vector-dropdown-label-text">Basculer la table des matières</span> </label> <div class="vector-dropdown-content"> <div id="vector-page-titlebar-toc-unpinned-container" class="vector-unpinned-container"> </div> </div> </div> </nav> <h1 id="firstHeading" class="firstHeading mw-first-heading"><span class="mw-page-title-main">Slogan publicitaire</span></h1> <div id="p-lang-btn" class="vector-dropdown mw-portlet mw-portlet-lang" > <input type="checkbox" id="p-lang-btn-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-p-lang-btn" class="vector-dropdown-checkbox mw-interlanguage-selector" aria-label="Aller à un article dans une autre langue. Disponible en 20 langues." > <label id="p-lang-btn-label" for="p-lang-btn-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--action-progressive mw-portlet-lang-heading-20" aria-hidden="true" ><span class="vector-icon mw-ui-icon-language-progressive mw-ui-icon-wikimedia-language-progressive"></span> <span class="vector-dropdown-label-text">20 langues</span> </label> <div class="vector-dropdown-content"> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li class="interlanguage-link interwiki-ar mw-list-item"><a href="https://ar.wikipedia.org/wiki/%D8%B4%D8%B9%D8%A7%D8%B1_%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86" title="شعار الإعلان – arabe" lang="ar" hreflang="ar" data-title="شعار الإعلان" data-language-autonym="العربية" data-language-local-name="arabe" class="interlanguage-link-target"><span>العربية</span></a></li><li class="interlanguage-link interwiki-cs mw-list-item"><a href="https://cs.wikipedia.org/wiki/Claim_(reklama)" title="Claim (reklama) – tchèque" lang="cs" hreflang="cs" data-title="Claim (reklama)" data-language-autonym="Čeština" data-language-local-name="tchèque" class="interlanguage-link-target"><span>Čeština</span></a></li><li class="interlanguage-link interwiki-de mw-list-item"><a href="https://de.wikipedia.org/wiki/Claim_(Werbung)" title="Claim (Werbung) – allemand" lang="de" hreflang="de" data-title="Claim (Werbung)" data-language-autonym="Deutsch" data-language-local-name="allemand" class="interlanguage-link-target"><span>Deutsch</span></a></li><li class="interlanguage-link interwiki-en mw-list-item"><a href="https://en.wikipedia.org/wiki/Advertising_slogan" title="Advertising slogan – anglais" lang="en" hreflang="en" data-title="Advertising slogan" data-language-autonym="English" data-language-local-name="anglais" class="interlanguage-link-target"><span>English</span></a></li><li class="interlanguage-link interwiki-es mw-list-item"><a href="https://es.wikipedia.org/wiki/Anuncio" title="Anuncio – espagnol" lang="es" hreflang="es" data-title="Anuncio" data-language-autonym="Español" data-language-local-name="espagnol" class="interlanguage-link-target"><span>Español</span></a></li><li class="interlanguage-link interwiki-eu mw-list-item"><a href="https://eu.wikipedia.org/wiki/Iragarki_(publizitatea)" title="Iragarki (publizitatea) – basque" lang="eu" hreflang="eu" data-title="Iragarki (publizitatea)" data-language-autonym="Euskara" data-language-local-name="basque" class="interlanguage-link-target"><span>Euskara</span></a></li><li class="interlanguage-link interwiki-fi mw-list-item"><a href="https://fi.wikipedia.org/wiki/Mainoslause" title="Mainoslause – finnois" lang="fi" hreflang="fi" data-title="Mainoslause" data-language-autonym="Suomi" data-language-local-name="finnois" class="interlanguage-link-target"><span>Suomi</span></a></li><li class="interlanguage-link interwiki-hi mw-list-item"><a href="https://hi.wikipedia.org/wiki/%E0%A4%B5%E0%A4%BF%E0%A4%9C%E0%A5%8D%E0%A4%9E%E0%A4%BE%E0%A4%AA%E0%A4%A8_%E0%A4%A8%E0%A4%BE%E0%A4%B0%E0%A4%BE" title="विज्ञापन नारा – hindi" lang="hi" hreflang="hi" data-title="विज्ञापन नारा" data-language-autonym="हिन्दी" data-language-local-name="hindi" class="interlanguage-link-target"><span>हिन्दी</span></a></li><li class="interlanguage-link interwiki-hy mw-list-item"><a href="https://hy.wikipedia.org/wiki/%D4%B3%D5%B8%D5%BE%D5%A1%D5%A6%D5%A4%D5%A1%D5%B5%D5%AB%D5%B6_%D5%AF%D5%A1%D6%80%D5%A3%D5%A1%D5%AD%D5%B8%D5%BD" title="Գովազդային կարգախոս – arménien" lang="hy" hreflang="hy" data-title="Գովազդային կարգախոս" data-language-autonym="Հայերեն" data-language-local-name="arménien" class="interlanguage-link-target"><span>Հայերեն</span></a></li><li class="interlanguage-link interwiki-id mw-list-item"><a href="https://id.wikipedia.org/wiki/Slogan_iklan" title="Slogan iklan – indonésien" lang="id" hreflang="id" data-title="Slogan iklan" data-language-autonym="Bahasa Indonesia" data-language-local-name="indonésien" class="interlanguage-link-target"><span>Bahasa Indonesia</span></a></li><li class="interlanguage-link interwiki-it mw-list-item"><a href="https://it.wikipedia.org/wiki/Slogan_pubblicitario" title="Slogan pubblicitario – italien" lang="it" hreflang="it" data-title="Slogan pubblicitario" data-language-autonym="Italiano" data-language-local-name="italien" class="interlanguage-link-target"><span>Italiano</span></a></li><li class="interlanguage-link interwiki-ja mw-list-item"><a href="https://ja.wikipedia.org/wiki/%E3%82%AD%E3%83%A3%E3%83%83%E3%83%81%E3%82%B3%E3%83%94%E3%83%BC" title="キャッチコピー – japonais" lang="ja" hreflang="ja" data-title="キャッチコピー" data-language-autonym="日本語" data-language-local-name="japonais" class="interlanguage-link-target"><span>日本語</span></a></li><li class="interlanguage-link interwiki-ko mw-list-item"><a href="https://ko.wikipedia.org/wiki/%EA%B4%91%EA%B3%A0_%EB%AC%B8%EA%B5%AC" title="광고 문구 – coréen" lang="ko" hreflang="ko" data-title="광고 문구" data-language-autonym="한국어" data-language-local-name="coréen" class="interlanguage-link-target"><span>한국어</span></a></li><li class="interlanguage-link interwiki-lv mw-list-item"><a href="https://lv.wikipedia.org/wiki/Rekl%C4%81mas_sauklis" title="Reklāmas sauklis – letton" lang="lv" hreflang="lv" data-title="Reklāmas sauklis" data-language-autonym="Latviešu" data-language-local-name="letton" class="interlanguage-link-target"><span>Latviešu</span></a></li><li class="interlanguage-link interwiki-pt mw-list-item"><a href="https://pt.wikipedia.org/wiki/Spot" title="Spot – portugais" lang="pt" hreflang="pt" data-title="Spot" data-language-autonym="Português" data-language-local-name="portugais" class="interlanguage-link-target"><span>Português</span></a></li><li class="interlanguage-link interwiki-ru mw-list-item"><a href="https://ru.wikipedia.org/wiki/%D0%A0%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%BD%D1%8B%D0%B9_%D0%BB%D0%BE%D0%B7%D1%83%D0%BD%D0%B3" title="Рекламный лозунг – russe" lang="ru" hreflang="ru" data-title="Рекламный лозунг" data-language-autonym="Русский" data-language-local-name="russe" class="interlanguage-link-target"><span>Русский</span></a></li><li class="interlanguage-link interwiki-sv mw-list-item"><a href="https://sv.wikipedia.org/wiki/Kommersiella_sloganer" title="Kommersiella sloganer – suédois" lang="sv" hreflang="sv" data-title="Kommersiella sloganer" data-language-autonym="Svenska" data-language-local-name="suédois" class="interlanguage-link-target"><span>Svenska</span></a></li><li class="interlanguage-link interwiki-uk mw-list-item"><a href="https://uk.wikipedia.org/wiki/%D0%A0%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%BD%D0%B5_%D0%B3%D0%B0%D1%81%D0%BB%D0%BE" title="Рекламне гасло – ukrainien" lang="uk" hreflang="uk" data-title="Рекламне гасло" data-language-autonym="Українська" data-language-local-name="ukrainien" class="interlanguage-link-target"><span>Українська</span></a></li><li class="interlanguage-link interwiki-uz mw-list-item"><a href="https://uz.wikipedia.org/wiki/Reklama_shiori" title="Reklama shiori – ouzbek" lang="uz" hreflang="uz" data-title="Reklama shiori" data-language-autonym="Oʻzbekcha / ўзбекча" data-language-local-name="ouzbek" class="interlanguage-link-target"><span>Oʻzbekcha / ўзбекча</span></a></li><li class="interlanguage-link interwiki-zh mw-list-item"><a href="https://zh.wikipedia.org/wiki/%E5%BB%A3%E5%91%8A%E6%A8%99%E8%AA%9E" title="廣告標語 – chinois" lang="zh" hreflang="zh" data-title="廣告標語" data-language-autonym="中文" data-language-local-name="chinois" class="interlanguage-link-target"><span>中文</span></a></li> </ul> <div class="after-portlet after-portlet-lang"><span class="wb-langlinks-edit wb-langlinks-link"><a href="https://www.wikidata.org/wiki/Special:EntityPage/Q1094729#sitelinks-wikipedia" title="Modifier les liens interlangues" class="wbc-editpage">Modifier les liens</a></span></div> </div> </div> </div> </header> <div class="vector-page-toolbar"> <div class="vector-page-toolbar-container"> <div id="left-navigation"> <nav aria-label="Espaces de noms"> <div id="p-associated-pages" class="vector-menu vector-menu-tabs mw-portlet mw-portlet-associated-pages" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-nstab-main" class="selected vector-tab-noicon mw-list-item"><a href="/wiki/Slogan_publicitaire" title="Voir le contenu de la page [c]" accesskey="c"><span>Article</span></a></li><li id="ca-talk" class="vector-tab-noicon mw-list-item"><a href="/wiki/Discussion:Slogan_publicitaire" rel="discussion" title="Discussion au sujet de cette page de contenu [t]" accesskey="t"><span>Discussion</span></a></li> </ul> </div> </div> <div id="vector-variants-dropdown" class="vector-dropdown emptyPortlet" > <input type="checkbox" id="vector-variants-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-variants-dropdown" class="vector-dropdown-checkbox " aria-label="Modifier la variante de langue" > <label id="vector-variants-dropdown-label" for="vector-variants-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet" aria-hidden="true" ><span class="vector-dropdown-label-text">français</span> </label> <div class="vector-dropdown-content"> <div id="p-variants" class="vector-menu mw-portlet mw-portlet-variants emptyPortlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> </div> </div> </nav> </div> <div id="right-navigation" class="vector-collapsible"> <nav aria-label="Affichages"> <div id="p-views" class="vector-menu vector-menu-tabs mw-portlet mw-portlet-views" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-view" class="selected vector-tab-noicon mw-list-item"><a href="/wiki/Slogan_publicitaire"><span>Lire</span></a></li><li id="ca-ve-edit" class="vector-tab-noicon mw-list-item"><a href="/w/index.php?title=Slogan_publicitaire&veaction=edit" title="Modifier cette page [v]" accesskey="v"><span>Modifier</span></a></li><li id="ca-edit" class="collapsible vector-tab-noicon mw-list-item"><a href="/w/index.php?title=Slogan_publicitaire&action=edit" title="Modifier le wikicode de cette page [e]" accesskey="e"><span>Modifier le code</span></a></li><li id="ca-history" class="vector-tab-noicon mw-list-item"><a href="/w/index.php?title=Slogan_publicitaire&action=history" title="Historique des versions de cette page [h]" accesskey="h"><span>Voir l’historique</span></a></li> </ul> </div> </div> </nav> <nav class="vector-page-tools-landmark" aria-label="Outils de la page"> <div id="vector-page-tools-dropdown" class="vector-dropdown vector-page-tools-dropdown" > <input type="checkbox" id="vector-page-tools-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-page-tools-dropdown" class="vector-dropdown-checkbox " aria-label="Outils" > <label id="vector-page-tools-dropdown-label" for="vector-page-tools-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet" aria-hidden="true" ><span class="vector-dropdown-label-text">Outils</span> </label> <div class="vector-dropdown-content"> <div id="vector-page-tools-unpinned-container" class="vector-unpinned-container"> <div id="vector-page-tools" class="vector-page-tools vector-pinnable-element"> <div class="vector-pinnable-header vector-page-tools-pinnable-header vector-pinnable-header-unpinned" data-feature-name="page-tools-pinned" data-pinnable-element-id="vector-page-tools" data-pinned-container-id="vector-page-tools-pinned-container" data-unpinned-container-id="vector-page-tools-unpinned-container" > <div class="vector-pinnable-header-label">Outils</div> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-page-tools.pin">déplacer vers la barre latérale</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-page-tools.unpin">masquer</button> </div> <div id="p-cactions" class="vector-menu mw-portlet mw-portlet-cactions emptyPortlet vector-has-collapsible-items" title="Plus d’options" > <div class="vector-menu-heading"> Actions </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-more-view" class="selected vector-more-collapsible-item mw-list-item"><a href="/wiki/Slogan_publicitaire"><span>Lire</span></a></li><li id="ca-more-ve-edit" class="vector-more-collapsible-item mw-list-item"><a href="/w/index.php?title=Slogan_publicitaire&veaction=edit" title="Modifier cette page [v]" accesskey="v"><span>Modifier</span></a></li><li id="ca-more-edit" class="collapsible vector-more-collapsible-item mw-list-item"><a href="/w/index.php?title=Slogan_publicitaire&action=edit" title="Modifier le wikicode de cette page [e]" accesskey="e"><span>Modifier le code</span></a></li><li id="ca-more-history" class="vector-more-collapsible-item mw-list-item"><a href="/w/index.php?title=Slogan_publicitaire&action=history"><span>Voir l’historique</span></a></li> </ul> </div> </div> <div id="p-tb" class="vector-menu mw-portlet mw-portlet-tb" > <div class="vector-menu-heading"> Général </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="t-whatlinkshere" class="mw-list-item"><a href="/wiki/Sp%C3%A9cial:Pages_li%C3%A9es/Slogan_publicitaire" title="Liste des pages liées qui pointent sur celle-ci [j]" accesskey="j"><span>Pages liées</span></a></li><li id="t-recentchangeslinked" class="mw-list-item"><a href="/wiki/Sp%C3%A9cial:Suivi_des_liens/Slogan_publicitaire" rel="nofollow" title="Liste des modifications récentes des pages appelées par celle-ci [k]" accesskey="k"><span>Suivi des pages liées</span></a></li><li id="t-upload" class="mw-list-item"><a href="/wiki/Aide:Importer_un_fichier" title="Téléverser des fichiers [u]" accesskey="u"><span>Téléverser un fichier</span></a></li><li id="t-specialpages" class="mw-list-item"><a href="/wiki/Sp%C3%A9cial:Pages_sp%C3%A9ciales" title="Liste de toutes les pages spéciales [q]" accesskey="q"><span>Pages spéciales</span></a></li><li id="t-permalink" class="mw-list-item"><a href="/w/index.php?title=Slogan_publicitaire&oldid=217940433" title="Adresse permanente de cette version de cette page"><span>Lien permanent</span></a></li><li id="t-info" class="mw-list-item"><a href="/w/index.php?title=Slogan_publicitaire&action=info" title="Davantage d’informations sur cette page"><span>Informations sur la page</span></a></li><li id="t-cite" class="mw-list-item"><a href="/w/index.php?title=Sp%C3%A9cial:Citer&page=Slogan_publicitaire&id=217940433&wpFormIdentifier=titleform" title="Informations sur la manière de citer cette page"><span>Citer cette page</span></a></li><li id="t-urlshortener" class="mw-list-item"><a href="/w/index.php?title=Sp%C3%A9cial:UrlShortener&url=https%3A%2F%2Ffr.wikipedia.org%2Fwiki%2FSlogan_publicitaire"><span>Obtenir l'URL raccourcie</span></a></li><li id="t-urlshortener-qrcode" class="mw-list-item"><a href="/w/index.php?title=Sp%C3%A9cial:QrCode&url=https%3A%2F%2Ffr.wikipedia.org%2Fwiki%2FSlogan_publicitaire"><span>Télécharger le code QR</span></a></li> </ul> </div> </div> <div id="p-coll-print_export" class="vector-menu mw-portlet mw-portlet-coll-print_export" > <div class="vector-menu-heading"> Imprimer / exporter </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="coll-create_a_book" class="mw-list-item"><a href="/w/index.php?title=Sp%C3%A9cial:Livre&bookcmd=book_creator&referer=Slogan+publicitaire"><span>Créer un livre</span></a></li><li id="coll-download-as-rl" class="mw-list-item"><a href="/w/index.php?title=Sp%C3%A9cial:DownloadAsPdf&page=Slogan_publicitaire&action=show-download-screen"><span>Télécharger comme PDF</span></a></li><li id="t-print" class="mw-list-item"><a href="/w/index.php?title=Slogan_publicitaire&printable=yes" title="Version imprimable de cette page [p]" accesskey="p"><span>Version imprimable</span></a></li> </ul> </div> </div> <div id="p-wikibase-otherprojects" class="vector-menu mw-portlet mw-portlet-wikibase-otherprojects" > <div class="vector-menu-heading"> Dans d’autres projets </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li class="wb-otherproject-link wb-otherproject-commons mw-list-item"><a href="https://commons.wikimedia.org/wiki/Category:Advertising_slogans" hreflang="en"><span>Wikimedia Commons</span></a></li><li id="t-wikibase" class="wb-otherproject-link wb-otherproject-wikibase-dataitem mw-list-item"><a href="https://www.wikidata.org/wiki/Special:EntityPage/Q1094729" title="Lien vers l’élément dans le dépôt de données connecté [g]" accesskey="g"><span>Élément Wikidata</span></a></li> </ul> </div> </div> </div> </div> </div> </div> </nav> </div> </div> </div> <div class="vector-column-end"> <div class="vector-sticky-pinned-container"> <nav class="vector-page-tools-landmark" aria-label="Outils de la page"> <div id="vector-page-tools-pinned-container" class="vector-pinned-container"> </div> </nav> <nav class="vector-appearance-landmark" aria-label="Apparence"> <div id="vector-appearance-pinned-container" class="vector-pinned-container"> <div id="vector-appearance" class="vector-appearance vector-pinnable-element"> <div class="vector-pinnable-header vector-appearance-pinnable-header vector-pinnable-header-pinned" data-feature-name="appearance-pinned" data-pinnable-element-id="vector-appearance" data-pinned-container-id="vector-appearance-pinned-container" data-unpinned-container-id="vector-appearance-unpinned-container" > <div class="vector-pinnable-header-label">Apparence</div> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-appearance.pin">déplacer vers la barre latérale</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-appearance.unpin">masquer</button> </div> </div> </div> </nav> </div> </div> <div id="bodyContent" class="vector-body" aria-labelledby="firstHeading" data-mw-ve-target-container> <div class="vector-body-before-content"> <div class="mw-indicators"> </div> <div id="siteSub" class="noprint">Un article de Wikipédia, l'encyclopédie libre.</div> </div> <div id="contentSub"><div id="mw-content-subtitle"></div></div> <div id="mw-content-text" class="mw-body-content"><div class="mw-content-ltr mw-parser-output" lang="fr" dir="ltr"><figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/Fichier:Michelin_Poster_1898.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/8/88/Michelin_Poster_1898.jpg/170px-Michelin_Poster_1898.jpg" decoding="async" width="170" height="228" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/8/88/Michelin_Poster_1898.jpg/255px-Michelin_Poster_1898.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/8/88/Michelin_Poster_1898.jpg/340px-Michelin_Poster_1898.jpg 2x" data-file-width="1500" data-file-height="2015" /></a><figcaption><a href="/wiki/Affiche" title="Affiche">Affiche</a> publicitaire de la marque <a href="/wiki/Michelin" title="Michelin">Michelin</a> avec son slogan (1898).</figcaption></figure> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/Fichier:R%C3%A9clame_Dubonnet.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/5/51/R%C3%A9clame_Dubonnet.jpg/170px-R%C3%A9clame_Dubonnet.jpg" decoding="async" width="170" height="227" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/5/51/R%C3%A9clame_Dubonnet.jpg/255px-R%C3%A9clame_Dubonnet.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/5/51/R%C3%A9clame_Dubonnet.jpg/340px-R%C3%A9clame_Dubonnet.jpg 2x" data-file-width="2304" data-file-height="3072" /></a><figcaption>Ancienne affiche murale de la marque <a href="/wiki/Dubonnet" title="Dubonnet">Dubonnet</a>, reprenant son slogan fétiche <a href="/wiki/Cassandre_(graphiste)" title="Cassandre (graphiste)"><i>Dubo... du bon... Dubonnet !</i></a>.</figcaption></figure> <p>Un <b>slogan publicitaire</b> est un outil <a href="/wiki/Commerce" title="Commerce">commercial</a> entrant dans le processus de <a href="/wiki/Promotion_commerciale" title="Promotion commerciale">promotion commerciale</a> d'un produit quelconque, par le biais d'un <a href="/wiki/Spot_publicitaire" title="Spot publicitaire">spot publicitaire</a> télévisé, radiodiffusé ou une <a href="/wiki/Banni%C3%A8re_publicitaire" title="Bannière publicitaire">bannière publicitaire</a> sur <a href="/wiki/Internet" title="Internet">Internet</a>, un encart publicitaire dans un journal ou une revue, ou sous forme d'<a href="/wiki/Affichage_urbain" class="mw-redirect" title="Affichage urbain">affichage urbain</a>. </p><p>Il s'agit d'une phrase, souvent assez courte, qui a comme but d'être retenue facilement par celui qui l'entend et parfois d'associer un produit (objet du <a href="/wiki/Slogan" title="Slogan">slogan</a>) à des images positives qui inciteront le consommateur à acheter le produit. </p><p>À la télévision et la radio, les slogans sont souvent associés à un <a href="/wiki/Indicatif_musical" title="Indicatif musical">indicatif musical</a> (plus précisément un <i><a href="/wiki/Jingle" title="Jingle">jingle</a></i>) qui, en rythmant le message publicitaire, aide le <a href="/wiki/Consommateur" title="Consommateur">consommateur</a> à s'en souvenir. Par ailleurs, les slogans publicitaires dans la presse, à la télévision ou par voie d’affichage sont le plus souvent associés à des <a href="/wiki/Logotype" class="mw-redirect" title="Logotype">logotypes</a> bien identifiés, vecteurs de la marque. </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="Règles_implicites"><span id="R.C3.A8gles_implicites"></span>Règles implicites</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Slogan_publicitaire&veaction=edit&section=1" title="Modifier la section : Règles implicites" class="mw-editsection-visualeditor"><span>modifier</span></a><span class="mw-editsection-divider"> | </span><a href="/w/index.php?title=Slogan_publicitaire&action=edit&section=1" title="Modifier le code source de la section : Règles implicites"><span>modifier le code</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Le <a href="/wiki/Slogan" title="Slogan">slogan</a> devant être <a href="/wiki/M%C3%A9moire_(sciences_humaines)" title="Mémoire (sciences humaines)">retenu</a> par le consommateur, ses règles d'efficacité utilisent certains procédés de la <a href="/wiki/Po%C3%A9sie" title="Poésie">poésie</a>, jouant sur le rythme de la phrase, sur les <a href="/wiki/Assonance" title="Assonance">assonances</a> (« Un meuble signé Lévitan est garanti pour longtemps ») et/ou sur le <a href="/wiki/Zeugma_(stylistique)" title="Zeugma (stylistique)">zeugma</a> (« L'air était plein d'encens et les prés de verdure » —<a href="/wiki/Victor_Hugo" title="Victor Hugo">Victor Hugo</a>), pour se cantonner volontairement à des slogans non contemporains. </p><p>Les publicitaires distinguent des termes tels que : </p> <ul><li>l'<i><a href="/wiki/Accroche" title="Accroche">accroche</a></i> (ou « titre », la forme anglaise « <i>headline</i> » est aussi employée) : slogan utilisé pour un produit précis ou une campagne précise ;</li> <li>la <i>signature</i> (la forme anglaise <i>baseline</i> est également usitée) : slogan lié à la marque elle-même, qui fait partie de son identité.</li></ul> <div class="mw-heading mw-heading2"><h2 id="Influence_dans_les_arts">Influence dans les arts</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Slogan_publicitaire&veaction=edit&section=2" title="Modifier la section : Influence dans les arts" class="mw-editsection-visualeditor"><span>modifier</span></a><span class="mw-editsection-divider"> | </span><a href="/w/index.php?title=Slogan_publicitaire&action=edit&section=2" title="Modifier le code source de la section : Influence dans les arts"><span>modifier le code</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a href="/wiki/Jacques_Dutronc" title="Jacques Dutronc">Jacques Dutronc</a> a composé sa chanson <i>La publicité</i> avec nombre de slogans publicitaires de son époque, mais détournés<sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite_crochet">[</span>1<span class="cite_crochet">]</span></a></sup>.</li></ul> <div class="mw-heading mw-heading2"><h2 id="Notes_et_références"><span id="Notes_et_r.C3.A9f.C3.A9rences"></span>Notes et références</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Slogan_publicitaire&veaction=edit&section=3" title="Modifier la section : Notes et références" class="mw-editsection-visualeditor"><span>modifier</span></a><span class="mw-editsection-divider"> | </span><a href="/w/index.php?title=Slogan_publicitaire&action=edit&section=3" title="Modifier le code source de la section : Notes et références"><span>modifier le code</span></a><span class="mw-editsection-bracket">]</span></span></div> <div class="references-small decimal" style=""><div class="mw-references-wrap"><ol class="references"> <li id="cite_note-1"><span class="mw-cite-backlink noprint"><a href="#cite_ref-1">↑</a> </span><span class="reference-text">Vidéo YouTube de <a rel="nofollow" class="external text" href="https://www.youtube.com/watch?v=vvXZzvAMfIA"><i>La publicité</i></a> (1967) de J. Dutronc.</span> </li> </ol></div> </div> <div class="mw-heading mw-heading2"><h2 id="Voir_aussi">Voir aussi</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Slogan_publicitaire&veaction=edit&section=4" title="Modifier la section : Voir aussi" class="mw-editsection-visualeditor"><span>modifier</span></a><span class="mw-editsection-divider"> | </span><a href="/w/index.php?title=Slogan_publicitaire&action=edit&section=4" title="Modifier le code source de la section : Voir aussi"><span>modifier le code</span></a><span class="mw-editsection-bracket">]</span></span></div> <div class="mw-heading mw-heading3"><h3 id="Bibliographie">Bibliographie</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Slogan_publicitaire&veaction=edit&section=5" title="Modifier la section : Bibliographie" class="mw-editsection-visualeditor"><span>modifier</span></a><span class="mw-editsection-divider"> | </span><a href="/w/index.php?title=Slogan_publicitaire&action=edit&section=5" title="Modifier le code source de la section : Bibliographie"><span>modifier le code</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><span class="ouvrage" id="Reboul1975/1984"><span class="ouvrage" id="Olivier_Reboul1975/1984"><a href="/wiki/Olivier_Reboul_(philosophe)" title="Olivier Reboul (philosophe)">Olivier <span class="nom_auteur">Reboul</span></a>, <cite class="italique">Le slogan</cite>, Bruxelles/Paris, Complexe/PUF, <abbr class="abbr" title="collection">coll.</abbr> « L'Humanité complexe/ », 1975/1984, 156 <abbr class="abbr" title="pages">p.</abbr><span class="Z3988" title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Le+slogan&rft.place=Bruxelles%2FParis&rft.pub=Complexe%2FPUF&rft.aulast=Reboul&rft.aufirst=Olivier&rft.date=1984&rft.tpages=156&rfr_id=info%3Asid%2Ffr.wikipedia.org%3ASlogan+publicitaire"></span></span></span></li> <li>Blanche-Noëlle Grunig, <i>Les Mots de la publicité. L'architecture du slogan</i>, Paris, Presses du CNRS, 1980, 240 pages. <small style="line-height:1em;">(<a href="/wiki/International_Standard_Book_Number" title="International Standard Book Number">ISBN</a> <a href="/wiki/Sp%C3%A9cial:Ouvrages_de_r%C3%A9f%C3%A9rence/2-87682-039-0" title="Spécial:Ouvrages de référence/2-87682-039-0"><span class="nowrap">2-87682-039-0</span></a>)</small></li> <li>Thierry Wellhoff, <i>15 ans de signatures publicitaires : quand le slogan devient devise…</i>, Paris, Dunod, 1991, 291 pages, illustré.</li></ul> <div class="mw-heading mw-heading3"><h3 id="Articles_connexes">Articles connexes</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Slogan_publicitaire&veaction=edit&section=6" title="Modifier la section : Articles connexes" class="mw-editsection-visualeditor"><span>modifier</span></a><span class="mw-editsection-divider"> | </span><a href="/w/index.php?title=Slogan_publicitaire&action=edit&section=6" title="Modifier le code source de la section : Articles connexes"><span>modifier le code</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><i><a href="/wiki/Just_Do_It" title="Just Do It">Just Do It</a></i></li> <li><a href="/wiki/Logo" title="Logo">Logo</a></li> <li><i><a href="/wiki/Parce_que_je_le_vaux_bien" title="Parce que je le vaux bien">Parce que je le vaux bien</a></i></li> <li><a href="/wiki/Publicit%C3%A9" title="Publicité">Publicité</a></li> <li><a href="/wiki/Publicit%C3%A9_ext%C3%A9rieure" title="Publicité extérieure">Publicité extérieure</a></li> <li><a href="/wiki/Slogan_politique" title="Slogan politique">Slogan politique</a></li> <li><i><a href="/wiki/Think_different" title="Think different">Think different</a></i></li></ul> <div class="mw-heading mw-heading3"><h3 id="Liens_externes">Liens externes</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Slogan_publicitaire&veaction=edit&section=7" title="Modifier la section : Liens externes" class="mw-editsection-visualeditor"><span>modifier</span></a><span class="mw-editsection-divider"> | </span><a href="/w/index.php?title=Slogan_publicitaire&action=edit&section=7" title="Modifier le code source de la section : Liens externes"><span>modifier le code</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><div class="liste-horizontale"><span class="wd_identifiers"><a href="/wiki/Autorit%C3%A9_(sciences_de_l%27information)" title="Autorité (sciences de l'information)">Notices d'autorité</a><span class="noprint wikidata-linkback skin-invert"><span class="mw-valign-baseline noviewer" typeof="mw:File"><a href="https://www.wikidata.org/wiki/Q1094729?uselang=fr#identifiers" title="Voir et modifier les données sur Wikidata"><img alt="Voir et modifier les données sur Wikidata" src="//upload.wikimedia.org/wikipedia/commons/thumb/7/73/Blue_pencil.svg/10px-Blue_pencil.svg.png" decoding="async" width="10" height="10" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/7/73/Blue_pencil.svg/15px-Blue_pencil.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/7/73/Blue_pencil.svg/20px-Blue_pencil.svg.png 2x" data-file-width="600" data-file-height="600" /></a></span></span></span> : <ul><li><span class="nowrap uid noarchive"><a rel="nofollow" class="external text" href="https://id.ndl.go.jp/auth/ndlna/01103524">Japon</a></span></li> </ul></div></li> <li><a rel="nofollow" class="external text" href="http://lefildelopinion.com/2011/12/04/slogans-de-campagne-produit-par-type-de-promesse-publicitaire/#.VEYSMRA8r8k">Slogans de campagne produit (par type de promesse publicitaire)</a></li> <li>« <a rel="nofollow" class="external text" href="http://www.echos-judiciaires.com/droit/comment-proteger-un-slogan-publicitaire-a1697.html">Droit : Comment protéger un slogan publicitaire</a> » Les Échos Judiciaires Girondins - Journal <abbr class="abbr" title="numéro">n<sup>o</sup></abbr> 4972, <time class="nowrap" datetime="2003-09-02" data-sort-value="2003-09-02">2 septembre 2003</time></li></ul> <ul id="bandeau-portail" class="bandeau-portail"><li><span class="bandeau-portail-element"><span class="bandeau-portail-icone"><span class="noviewer" typeof="mw:File"><a href="/wiki/Portail:Commerce" title="Portail du commerce"><img alt="icône décorative" src="//upload.wikimedia.org/wikipedia/commons/thumb/b/b2/Shopping_bag_ballonicon2.svg/24px-Shopping_bag_ballonicon2.svg.png" decoding="async" width="24" height="24" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/b2/Shopping_bag_ballonicon2.svg/36px-Shopping_bag_ballonicon2.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/b2/Shopping_bag_ballonicon2.svg/48px-Shopping_bag_ballonicon2.svg.png 2x" data-file-width="100" data-file-height="100" /></a></span></span> <span class="bandeau-portail-texte"><a href="/wiki/Portail:Commerce" title="Portail:Commerce">Portail du commerce</a></span> </span></li> <li><span class="bandeau-portail-element"><span class="bandeau-portail-icone"><span class="noviewer" typeof="mw:File"><a href="/wiki/Portail:Publicit%C3%A9" title="Portail de la publicité"><img alt="icône décorative" src="//upload.wikimedia.org/wikipedia/commons/thumb/6/62/Twemoji_1f4e3.svg/24px-Twemoji_1f4e3.svg.png" decoding="async" width="24" height="24" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/6/62/Twemoji_1f4e3.svg/36px-Twemoji_1f4e3.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/6/62/Twemoji_1f4e3.svg/48px-Twemoji_1f4e3.svg.png 2x" data-file-width="512" data-file-height="512" /></a></span></span> <span class="bandeau-portail-texte"><a href="/wiki/Portail:Publicit%C3%A9" title="Portail:Publicité">Portail de la publicité</a></span> </span></li> </ul>    </div><noscript><img src="https://login.wikimedia.org/wiki/Special:CentralAutoLogin/start?type=1x1" alt="" width="1" height="1" style="border: none; position: absolute;"></noscript> <div class="printfooter" data-nosnippet="">Ce document provient de « <a dir="ltr" href="https://fr.wikipedia.org/w/index.php?title=Slogan_publicitaire&oldid=217940433">https://fr.wikipedia.org/w/index.php?title=Slogan_publicitaire&oldid=217940433</a> ».</div></div> <div id="catlinks" class="catlinks" data-mw="interface"><div id="mw-normal-catlinks" class="mw-normal-catlinks"><a href="/wiki/Cat%C3%A9gorie:Accueil" title="Catégorie:Accueil">Catégories</a> : <ul><li><a href="/wiki/Cat%C3%A9gorie:Slogan_publicitaire" title="Catégorie:Slogan publicitaire">Slogan publicitaire</a></li><li><a href="/wiki/Cat%C3%A9gorie:Promotion_commerciale" title="Catégorie:Promotion commerciale">Promotion commerciale</a></li><li><a href="/wiki/Cat%C3%A9gorie:Technique_publicitaire" title="Catégorie:Technique publicitaire">Technique publicitaire</a></li></ul></div><div id="mw-hidden-catlinks" class="mw-hidden-catlinks mw-hidden-cats-hidden">Catégories cachées : <ul><li><a href="/wiki/Cat%C3%A9gorie:Article_de_Wikip%C3%A9dia_avec_notice_d%27autorit%C3%A9" title="Catégorie:Article de Wikipédia avec notice d'autorité">Article de Wikipédia avec notice d'autorité</a></li><li><a href="/wiki/Cat%C3%A9gorie:Portail:Commerce/Articles_li%C3%A9s" title="Catégorie:Portail:Commerce/Articles liés">Portail:Commerce/Articles liés</a></li><li><a href="/wiki/Cat%C3%A9gorie:Portail:%C3%89conomie/Articles_li%C3%A9s" title="Catégorie:Portail:Économie/Articles liés">Portail:Économie/Articles liés</a></li><li><a href="/wiki/Cat%C3%A9gorie:Portail:Soci%C3%A9t%C3%A9/Articles_li%C3%A9s" title="Catégorie:Portail:Société/Articles liés">Portail:Société/Articles liés</a></li><li><a href="/wiki/Cat%C3%A9gorie:Portail:Publicit%C3%A9/Articles_li%C3%A9s" title="Catégorie:Portail:Publicité/Articles liés">Portail:Publicité/Articles liés</a></li><li><a href="/wiki/Cat%C3%A9gorie:Portail:M%C3%A9dias/Articles_li%C3%A9s" title="Catégorie:Portail:Médias/Articles liés">Portail:Médias/Articles liés</a></li></ul></div></div> </div> </main> </div> <div class="mw-footer-container"> <footer id="footer" class="mw-footer" > <ul id="footer-info"> <li id="footer-info-lastmod"> La dernière modification de cette page a été faite le 23 août 2024 à 20:03.</li> <li id="footer-info-copyright"><span style="white-space: normal"><a href="/wiki/Wikip%C3%A9dia:Citation_et_r%C3%A9utilisation_du_contenu_de_Wikip%C3%A9dia" title="Wikipédia:Citation et réutilisation du contenu de Wikipédia">Droit d'auteur</a> : les textes sont disponibles sous <a rel="nofollow" class="external text" href="https://creativecommons.org/licenses/by-sa/4.0/deed.fr">licence Creative Commons attribution, partage dans les mêmes conditions</a> ; d’autres conditions peuvent s’appliquer. Voyez les <a class="external text" href="https://foundation.wikimedia.org/wiki/Policy:Terms_of_Use/fr">conditions d’utilisation</a> pour plus de détails, ainsi que les <a href="/wiki/Wikip%C3%A9dia:Cr%C3%A9dits_graphiques" title="Wikipédia:Crédits graphiques">crédits graphiques</a>. En cas de réutilisation des textes de cette page, voyez <a href="/wiki/Sp%C3%A9cial:Citer/Slogan_publicitaire" title="Spécial:Citer/Slogan publicitaire">comment citer les auteurs et mentionner la licence</a>.<br /> Wikipedia® est une marque déposée de la <a rel="nofollow" class="external text" href="https://wikimediafoundation.org/">Wikimedia Foundation, Inc.</a>, organisation de bienfaisance régie par le paragraphe <a href="/wiki/501c" title="501c">501(c)(3)</a> du code fiscal des États-Unis.</span><br /></li> </ul> <ul id="footer-places"> <li id="footer-places-privacy"><a href="https://foundation.wikimedia.org/wiki/Special:MyLanguage/Policy:Privacy_policy/fr">Politique de confidentialité</a></li> <li id="footer-places-about"><a href="/wiki/Wikip%C3%A9dia:%C3%80_propos_de_Wikip%C3%A9dia">À propos de Wikipédia</a></li> <li id="footer-places-disclaimers"><a href="/wiki/Wikip%C3%A9dia:Avertissements_g%C3%A9n%C3%A9raux">Avertissements</a></li> <li id="footer-places-contact"><a href="//fr.wikipedia.org/wiki/Wikipédia:Contact">Contact</a></li> <li id="footer-places-wm-codeofconduct"><a href="https://foundation.wikimedia.org/wiki/Special:MyLanguage/Policy:Universal_Code_of_Conduct">Code de conduite</a></li> <li id="footer-places-developers"><a href="https://developer.wikimedia.org">Développeurs</a></li> <li id="footer-places-statslink"><a href="https://stats.wikimedia.org/#/fr.wikipedia.org">Statistiques</a></li> <li id="footer-places-cookiestatement"><a href="https://foundation.wikimedia.org/wiki/Special:MyLanguage/Policy:Cookie_statement">Déclaration sur les témoins (cookies)</a></li> <li id="footer-places-mobileview"><a href="//fr.m.wikipedia.org/w/index.php?title=Slogan_publicitaire&mobileaction=toggle_view_mobile" class="noprint stopMobileRedirectToggle">Version mobile</a></li> </ul> <ul id="footer-icons" class="noprint"> <li id="footer-copyrightico"><a href="https://wikimediafoundation.org/" class="cdx-button cdx-button--fake-button cdx-button--size-large cdx-button--fake-button--enabled"><img src="/static/images/footer/wikimedia-button.svg" width="84" height="29" alt="Wikimedia Foundation" loading="lazy"></a></li> <li id="footer-poweredbyico"><a href="https://www.mediawiki.org/" class="cdx-button cdx-button--fake-button cdx-button--size-large cdx-button--fake-button--enabled"><img src="/w/resources/assets/poweredby_mediawiki.svg" alt="Powered by MediaWiki" width="88" height="31" loading="lazy"></a></li> </ul> </footer> </div> </div> </div> <div class="vector-settings" id="p-dock-bottom"> <ul></ul> </div><script>(RLQ=window.RLQ||[]).push(function(){mw.config.set({"wgHostname":"mw-web.codfw.main-f69cdc8f6-mkx9z","wgBackendResponseTime":150,"wgPageParseReport":{"limitreport":{"cputime":"0.139","walltime":"0.205","ppvisitednodes":{"value":427,"limit":1000000},"postexpandincludesize":{"value":7983,"limit":2097152},"templateargumentsize":{"value":344,"limit":2097152},"expansiondepth":{"value":12,"limit":100},"expensivefunctioncount":{"value":0,"limit":500},"unstrip-depth":{"value":0,"limit":20},"unstrip-size":{"value":573,"limit":5000000},"entityaccesscount":{"value":1,"limit":400},"timingprofile":["100.00% 162.593 1 -total"," 37.57% 61.081 1 Modèle:Ouvrage"," 23.32% 37.918 1 Modèle:Portail"," 22.76% 37.002 1 Modèle:Autorité"," 10.19% 16.569 1 Modèle:Références"," 8.31% 13.506 1 Modèle:Suivi_des_biographies"," 6.96% 11.313 1 Modèle:Catégorisation_badges"," 4.22% 6.863 1 Modèle:Portail_commerce"," 3.68% 5.976 2 Modèle:Méta_lien_vers_portail"," 2.62% 4.259 1 Modèle:Date-"]},"scribunto":{"limitreport-timeusage":{"value":"0.072","limit":"10.000"},"limitreport-memusage":{"value":3154376,"limit":52428800}},"cachereport":{"origin":"mw-web.codfw.main-f69cdc8f6-h8htn","timestamp":"20241124050131","ttl":2592000,"transientcontent":false}}});});</script> <script type="application/ld+json">{"@context":"https:\/\/schema.org","@type":"Article","name":"Slogan publicitaire","url":"https:\/\/fr.wikipedia.org\/wiki\/Slogan_publicitaire","sameAs":"http:\/\/www.wikidata.org\/entity\/Q1094729","mainEntity":"http:\/\/www.wikidata.org\/entity\/Q1094729","author":{"@type":"Organization","name":"Contributeurs aux projets Wikimedia"},"publisher":{"@type":"Organization","name":"Fondation Wikimedia, Inc.","logo":{"@type":"ImageObject","url":"https:\/\/www.wikimedia.org\/static\/images\/wmf-hor-googpub.png"}},"datePublished":"2003-08-01T13:05:17Z","dateModified":"2024-08-23T19:03:07Z","image":"https:\/\/upload.wikimedia.org\/wikipedia\/commons\/8\/88\/Michelin_Poster_1898.jpg"}</script> </body> </html>