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In particular, we provide information on why, how and where we process which personal data. We also provide information on the rights of persons whose data we process.</p> <p>Further data protection declarations and other legal documents, such as general terms and conditions (GTCs), terms of use, or terms of participation, may apply to individual or additional activities and operations.</p> <p>We are subject to Swiss data protection law and any applicable foreign data protection law, such as the European Union (EU) General Data Protection Regulation (GDPR) in particular. The European Commission <a href="https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A32000D0518" target="_blank" rel="noreferrer">acknowledges</a> that Swiss data protection law ensures adequate data protection.</p> <h2>1. Contact addresses</h2> <p>Responsibility for the processing of personal data:</p> <p><strong>Swiss Academy of Engineering Sciences SATW</strong><br><strong>St. Annagasse 18</strong><br><strong>8001 Zurich</strong><br><strong>Switzerland</strong></p> <p><a href="#" data-mailto-token="ocknvq,kphqBucvy0ej" data-mailto-vector="2">info(at)satw(dot)ch</a></p> <p>In any individual cases where other controllers are responsible for the processing of personal data, we explicitly point this out.</p> <h2>2. Terminology and legal basis</h2> <h3>2.1 Terminology</h3> <p><strong>Personal data</strong> is <i>any</i> information relating to an identified or identifiable individual. A <strong>data subject</strong> is a person whose personal data we process.</p> <p><strong>Processing</strong> includes <i>any</i> handling of personal data, <i>regardless</i> of the means or procedures used, such as querying, matching, adapting, archiving, filing, reading, disclosing, procuring, recording, collecting, deleting, revealing, sorting, organising, storing, modifying, disseminating, linking, destroying or using personal data.</p> <p>The <strong>European Economic Area (EEA)</strong> comprises the <a href="https://en.wikipedia.org/wiki/Member_state_of_the_European_Union" target="_blank" rel="noreferrer">member states of the European Union</a> (EU), along with the Principality of Liechtenstein, Iceland and Norway. The General Data Protection Regulation (GDPR) describes the processing of personal data as the performing of operations on person-specific data.</p> <h3>2.2 Legal basis</h3> <p>We process personal data in accordance with Swiss data protection law, including the <a href="https://www.fedlex.admin.ch/eli/oc/2022/491/de" target="_blank" rel="noreferrer">Federal Act on Data Protection</a> (Data Protection Act, FADP) and the <a href="https://www.fedlex.admin.ch/eli/oc/2022/568/de" target="_blank" rel="noreferrer">Data Protection Ordinance</a> (DSV) in particular.</p> <p>If (and to the extent that) the General Data Protection Regulation (GDPR) is applicable, we process personal data on <i>at least</i> one of the following legal bases:</p><ul><li><a href="https://steigerlegal.ch/dsgvo/dsgvo-6/" target="_blank" rel="noreferrer">Art. 6 para. 1 lit. b GDPR</a> for the processing of personal data necessary in order to fulfil a contract with the data subject and to take pre-contractual measures.</li><li>Art. 6 para. 1 lit. f GDPR for the processing of personal data necessary in order to protect legitimate interests pursued by us or by third parties, except where overridden by the interests or fundamental rights and freedoms of the data subject. Legitimate interests include, in particular, our interest in being able to carry out and communicate about our activities and operations sustainably in a user-friendly, secure and reliable manner, in ensuring information security, in guarding against misuse, in enforcing our own legal claims, and in complying with Swiss law.</li><li>Art. 6 para. 1 lit. c GDPR for the processing of personal data necessary in order to comply with a legal obligation to which we are subject under any applicable law pertaining to member states in the European Economic Area (EEA).</li><li>Art. 6 para. 1 lit. e GDPR for the processing of personal data necessary in order to perform a task that is in the public interest.</li><li>Art. 6 para. 1 lit. a GDPR for the processing of personal data with the consent of the data subject.</li><li>Art. 6 para. 1 lit. d GDPR for the processing of personal data necessary in order to protect the vital interests of the data subject or another individual.</li></ul><h2>3. Type, scope and purpose</h2> <p>We process the personal data that is <i>necessary</i> in order to be able to carry out our activities and operations sustainably in a user-friendly, secure and reliable manner. Such personal data can fall into the following categories in particular: inventory and contact data, browser and device data, content data, meta or secondary data and usage data, location data, sales data, or contract and payment data.</p> <p>We process personal data for the <i>duration</i> that is necessary for the relevant purpose(s) or required by law. Personal data that no longer has to be processed is anonymised or deleted.</p> <p>We may have personal data processed <i>by third parties</i>. We may process personal data jointly with third parties or transmit it to third parties. Such third parties include, in particular, specialised providers whose services we use. We also ensure data protection when such third parties are involved.</p> <p>We only process personal data with the consent of the data subject, unless the processing is permitted for other legal reasons. Processing without consent may, for example, be permissible for fulfilment of a contract with the data subject and for corresponding pre-contractual measures in order to protect our overriding legitimate interests, due to the need for such processing being indicated by the circumstances or after prior information.</p> <p>In this context, we process, in particular, information that a data subject <i>voluntarily</i> provides us with when contact is made (for example via letter, email, instant messaging, contact form, social media or telephone) or when registering for a user account. We may store such information, for instance in an address book, in a customer relationship management (CRM) system, or by using similar means. If we receive transmitted data about other persons, the transmitting persons are obliged to guarantee data protection vis-à-vis these persons and to ensure the accuracy of this personal data.</p> <p>We also process personal data that we receive from third parties, obtain from publicly accessible sources, or collect while carrying out our activities and operations, if (and to the extent that) such processing is permitted for legal reasons.</p> <h2>4. Personal data abroad</h2> <p>We <i>generally</i> process personal data in Switzerland and the European Economic Area (EEA). However, we may also export or transfer personal data to other countries, particularly in order to process it there or have it processed there.</p> <p>We may export personal data to all <a href="https://en.wikipedia.org/wiki/List_of_sovereign_states#Tabelle" target="_blank" rel="noreferrer">countries and territories on Earth</a> or elsewhere in the <a href="https://www.datenschutzpartner.ch/2022/04/23/datenschutzerklaerung-daten-export-universum-mond/" target="_blank" rel="noreferrer">universe</a>, provided that the law there ensures adequate data protection as per the <a href="https://steigerlegal.ch/2022/09/10/ndsg-schweiz-staatenliste/" target="_blank" rel="noreferrer">decree of the Swiss Federal Council</a> and, if (and to the extent that) the General Data Protection Regulation (GDPR) is applicable, as per the <a href="https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/adequacy-decisions_en" target="_blank" rel="noreferrer">decision of the European Commission</a>.</p> <p>We may transfer personal data to countries whose law does not ensure adequate data protection, provided that data protection is ensured for other reasons, in particular on the basis of standard data protection clauses or other appropriate guarantees. By way of exception, we may export personal data to countries without adequate or appropriate data protection if the special legal requirements pertaining to data protection are met, for example with the express consent of the data subjects, or if the export is directly related to arranging or fulfilling a contract. On request, we gladly provide data subjects with information about any guarantees or a copy of any guarantees.</p> <h2>5. Rights of data subjects</h2> <h3>5.1 Entitlements under data protection law</h3> <p>We grant data subjects all their entitlements under applicable data protection law. In particular, data subjects have the following rights:</p><ul><li><strong>Information:</strong> Data subjects may request information as to whether we are processing their personal data and, if so, which personal data. Data subjects also receive the information necessary in order to secure their entitlements under data protection law and to ensure transparency. This includes the processed personal data itself, but also, among other things, information on the purpose of processing, on the duration of storage, on any disclosure or export of data to other countries, and on the origins of the personal data.</li><li><strong>Correction and restriction:</strong> Data subjects can have inaccurate personal data corrected, incomplete data completed and the processing of their data restricted.</li><li><strong>Deletion and objection:</strong> Data subjects can have personal data deleted (‘right to be forgotten’) and object to future processing of their data.</li><li><strong>Data release and data transfer:</strong> Data subjects may request the release of personal data or the transfer of their data to another controller.</li></ul><p>We may suspend, restrict or refuse the exercising of data subjects’ rights to the extent permitted by law. We can draw data subjects’ attention to any requirements that must be met in order to secure their entitlements under data protection law. For example, we may refuse to provide information, in whole or in part, citing trade secrets or the protection of other persons. We may also, for example, refuse to delete personal data, in whole or in part, citing statutory retention obligations.</p> <p>We may, <i>by way of exception</i>, stipulate costs for exercising rights. We inform data subjects of any costs in advance.</p> <p>We are obliged to take appropriate measures to identify data subjects who request information or assert other rights. Data subjects are obliged to cooperate.</p> <h3>5.2 Right of objection</h3> <p>Data subjects have the right to secure their entitlements under data protection law through legal channels or to lodge an objection with a competent data protection supervisory authority.</p> <p>The data protection supervisory authority for private controllers and federal bodies in Switzerland is the <a href="https://www.edoeb.admin.ch/" target="_blank" rel="noreferrer">Federal Data Protection and Information Commissioner</a> (FDPIC).</p> <p>If (and to the extent that) the General Data Protection Regulation (GDPR) is applicable, data subjects have the right to lodge an objection with a competent <a href="https://edpb.europa.eu/about-edpb/about-edpb/members_en" target="_blank" rel="noreferrer">European data protection supervisory authority</a>.</p> <h2>6. Data security</h2> <p>We take suitable technical and organisational measures to ensure data security as appropriate for the respective risk. However, we cannot guarantee absolute data security.</p> <p>Access to our website is provided via transport encryption (SSL/TLS, in particular with Hypertext Transfer Protocol Secure, HTTPS for short). Most browsers indicate transport encryption with a padlock in the address bar.</p> <p>Our digital communication, like all digital communication <i>in general</i>, is subject to mass surveillance without cause or suspicion, as well as other monitoring by security authorities in Switzerland, the rest of Europe, the United States of America (USA) and other countries. We cannot directly influence the corresponding processing of personal data by secret services, police agencies or other security authorities.</p> <h2>7. Use of the website</h2> <h3>7.1 Cookies</h3> <p>We may use cookies. Cookies, be they our own (first-party cookies) or those of third parties whose services we use (third-party cookies), are blocks of data that are stored in the browser. Such stored data need not be limited to traditional cookies in text form.</p> <p>Cookies can be stored in the browser temporarily as ‘session cookies’ or for a certain period of time, as so-called ‘persistent cookies’. Session cookies are automatically deleted when the browser is closed. Persistent cookies have a specific storage period. In particular, cookies make it possible to recognise a browser the next time it visits our website and thus, for example, to measure our website’s reach. However, persistent cookies can, for example, also be used for online marketing.</p> <p>Cookies can be completely or partially deactivated or deleted in the browser settings at any time. Without cookies, the full scope of our website might no longer be available. We actively request explicit consent to the use of cookies, at least if (and to the extent that) this is necessary.</p> <p>In the case of cookies used for measuring performance and reach, or for advertising, a general objection (‘opt-out’) is possible for numerous services via <a href="https://youradchoices.ca/" target="_blank" rel="noreferrer">AdChoices</a> (Digital Advertising Alliance of Canada), the <a href="https://optout.networkadvertising.org/" target="_blank" rel="noreferrer">Network Advertising Initiative</a> (NAI), <a href="https://optout.aboutads.info/" target="_blank" rel="noreferrer">YourAdChoices</a> (Digital Advertising Alliance) or <a href="https://www.youronlinechoices.com/ch-de/praferenzmanagement" target="_blank" rel="noreferrer">Your Online Choices</a> (European Interactive Digital Advertising Alliance, EDAA).</p> <h3>7.2 Server log files</h3> <p>We may collect the following information each time our website is accessed, provided that this information is transmitted by your browser to our server infrastructure or can be determined by our web server: date and time (including time zone), Internet Protocol (IP) address, access status (HTTP status code), operating system (including user interface and version), browser (including language and version), individual subpage accessed on our website (including volume of transferred data), website last accessed in the same browser window (referer or referrer).</p> <p>We store such information, which may also constitute personal data, in server log files. This information is needed in order to provide our website sustainably in a user-friendly and reliable manner, as well as to ensure data security and thus, in particular, the protection of personal data – also on the part of third parties or with the aid of third parties.</p> <h3>7.3 Tracking pixels</h3> <p>We may use tracking pixels on our website. Tracking pixels are also referred to as ‘web beacons’. Tracking pixels, including those from third parties whose services we use, are small, usually invisible images that are automatically downloaded upon a visit to our website. Tracking pixels can be used to collect the same information that is stored in server log files.</p> <h2>8. Notifications and messages</h2> <p>We send notifications and messages via email and other communication channels, such as instant messaging or SMS.</p> <h3>8.1 Measuring performance and reach</h3> <p>Notifications and messages may contain web links or tracking pixels that record whether an individual message has been opened and which web links have been clicked in that context. Such web links and tracking pixels may also record usage of notifications and messages on a person-specific basis. We need to record such usage statistics for measuring performance and reach, so that we can send notifications and messages based on the recipients’ needs and reading habits – effectively, sustainably, and in a user-friendly, secure and reliable manner.</p> <h3>8.2 Consent and objection</h3> <p>Use of your email address and other contact addresses <i>generally</i> requires your express consent, unless such use is permitted for other legal reasons. For any consent, we use the ‘double opt-in’ procedure where possible, meaning that you receive an email with a web link, which has to be clicked by you as confirmation, so that no misuse by unauthorised third parties can take place. We may keep a record of such consents, including Internet Protocol (IP) address, date and time, as evidence and for security reasons.</p> <p><i>In general</i>, you can object to receiving notifications and messages, such as newsletters, at any time. With such an objection, you can simultaneously object to the recording of usage statistics for measuring performance and reach. We reserve the right to send necessary notifications and messages in connection with our activities and operations.</p> <h3>8.3 Service providers for notifications and messages</h3> <p>We send notifications and messages with the aid of specialised service providers.</p> <h2>9. Social media</h2> <p>We are present on social media platforms and other online platforms, so that we can communicate with interested persons, and provide information about our activities and operations. In connection with such platforms, personal data may also be processed outside of Switzerland and the European Economic Area (EEA).</p> <p>For each such platform, the individual operators’ General Terms and Conditions (GTCs), terms of use, data protection declarations and other provisions apply. In particular, such provisions provide information on the rights of data subjects directly regarding the respective platform, which include, for example, the right to information.</p> <p>For our <strong>social media presence on Facebook</strong>, including so-called ‘Page Insights’, we hold joint responsibility with Meta Platforms Ireland Limited (Ireland) – if (and to the extent that) the General Data Protection Regulation (GDPR) is applicable. Meta Platforms Ireland Limited is one of the <a href="https://www.facebook.com/help/111814505650678" target="_blank" rel="noreferrer">Meta companies</a> (including in the USA). Page Insights provide information about how visitors interact with our Facebook page. We use Page Insights so that we can run our social media presence on Facebook in an effective and user-friendly manner.</p> <p>Further information on the type, scope and purpose of data processing, information on the rights of data subjects, and the contact details of Facebook and Facebook’s data protection officer can be found in <a href="https://www.facebook.com/about/privacy" target="_blank" rel="noreferrer">Facebook’s privacy policy</a>. We have accepted Facebook’s so-called <a href="https://www.facebook.com/legal/controller_addendum" target="_blank" rel="noreferrer">‘Controller Addendum’</a> and have thus agreed, in particular, that Facebook is responsible for ensuring the rights of data subjects. For the so-called ‘Page Insights’, the corresponding information can be found on the pages <a href="https://www.facebook.com/legal/terms/page_controller_addendum" target="_blank" rel="noreferrer">‘information about Page Insights’</a> and <a href="https://www.facebook.com/legal/terms/information_about_page_insights_data" target="_blank" rel="noreferrer">‘information about Page Insights data’</a>.</p> <h2>10. Third-party services</h2> <p>We use services provided by specialised third parties, so that we can carry out our activities and operations sustainably in a user-friendly, secure and reliable manner. With such services, we can, among other things, embed functions and content in our website. In the context of such embedding, the utilised services record users’ Internet Protocol (IP) addresses, at least temporarily, for reasons of technical necessity.</p> <p>In order to fulfil necessary security-related, statistical and technical purposes, third parties whose services we use may process data in connection with our activities and operations, in aggregated, anonymised or pseudonymised form. For example, this data can be the performance or usage data required in order to offer the respective service.</p> <p>In particular, we use:</p><ul><li><a href="https://about.google/products/" target="_blank" rel="noreferrer"><strong>Google services:</strong></a> providers: Google LLC (USA) / Google Ireland Limited (Ireland) for users in the European Economic Area (EEA) and Switzerland; general information on data protection: <a href="https://safety.google/intl/en/principles/" target="_blank" rel="noreferrer">‘privacy and security principles’</a>, <a href="https://policies.google.com/privacy?hl=en" target="_blank" rel="noreferrer">privacy policy</a>, <a href="https://business.safety.google/intl/en/compliance/" target="_blank" rel="noreferrer">‘we are committed to complying with applicable data protection laws’</a>, <a href="https://policies.google.com/technologies/product-privacy?hl=en" target="_blank" rel="noreferrer">‘Google product privacy guide’</a>, <a href="https://policies.google.com/technologies/partner-sites?hl=en" target="_blank" rel="noreferrer">‘how Google uses information from sites or apps that use our services’ (information provided by Google)</a>, <a href="https://policies.google.com/technologies/cookies?hl=en" target="_blank" rel="noreferrer">‘types of cookies and other technologies used by Google’</a>, <a href="https://adssettings.google.com/" target="_blank" rel="noreferrer">‘personalised ads’ (activation/deactivation/settings)</a>.</li><li><a href="https://www.microsoft.com/en-gb/" target="_blank" rel="noreferrer"><strong>Microsoft services:</strong></a> providers: Microsoft Corporation (USA) / Microsoft Ireland Operations Limited (Ireland) for users in the European Economic Area (EEA), Great Britain and Switzerland; general information on data protection: <a href="https://privacy.microsoft.com/en-gb" target="_blank" rel="noreferrer">‘privacy at Microsoft’</a>, <a href="https://www.microsoft.com/en-gb/trust-center/privacy" target="_blank" rel="noreferrer">‘data protection and privacy (trust center)’</a>, <a href="https://privacy.microsoft.com/en-gb/privacystatement" target="_blank" rel="noreferrer">privacy statement</a>, <a href="https://account.microsoft.com/account/privacy?lang=en-gb" target="_blank" rel="noreferrer">privacy dashboard (data and privacy settings)</a>.</li></ul><h3>10.1 Digital infrastructure</h3> <p>We use services provided by specialised third parties so that we can utilise necessary digital infrastructure in connection with our activities and operations. They include, for example, hosting and storage services from selected providers.</p> <p>In particular, we use:</p><ul><li><a href="https://opsone.ch/de/" target="_blank" rel="noreferrer"><strong>Ops One:</strong></a> hosting; provider: Ops One AG (Switzerland); information on data protection: <a href="https://docs.opsone.ch/legal/dse_index.html" target="_blank" rel="noreferrer">data protection declaration</a>.</li></ul><h3>10.2 Contact options</h3> <p>We use services from selected providers so that we can communicate better with third parties, such as potential and existing customers.</p> <h3>10.3 Audio and video conferencing</h3> <p>We use specialised audio and video conferencing services so that we can communicate online. For example, this enables us to hold virtual meetings or conduct online classes and webinars. For participation in audio and video conferences, the legal texts pertaining to the individual services, such as data protection declarations and terms of use, also apply.</p> <p>We recommend that participants in audio or video conferences mute the microphone by default and either blur the background or insert a virtual background, depending on their current situation.</p> <p>In particular, we use:</p><ul><li><a href="https://meet.google.com/" target="_blank" rel="noreferrer"><strong>Google Meet:</strong></a> video conferencing; provider: Google; information specific to Google Meet: <a href="https://support.google.com/meet/answer/9852160" target="_blank" rel="noreferrer">‘Google Meet security and privacy for users’</a>.</li><li><a href="https://www.microsoft.com/en-gb/microsoft-teams/group-chat-software" target="_blank" rel="noreferrer"><strong>Microsoft Teams:</strong></a> platform for audio and video conferencing, among other things; provider: Microsoft; Teams-specific information: <a href="https://docs.microsoft.com/en-gb/microsoftteams/teams-privacy" target="_blank" rel="noreferrer">‘privacy and Microsoft Teams’</a>.</li><li><a href="https://zoom.us/" target="_blank" rel="noreferrer"><strong>Zoom:</strong></a> video conferencing; provider: Zoom Video Communications Inc. (USA); information on data protection: <a href="https://explore.zoom.us/en/privacy/" target="_blank" rel="noreferrer">privacy statement</a>, <a href="https://explore.zoom.us/en/trust/privacy/" target="_blank" rel="noreferrer">‘privacy at Zoom’</a>, <a href="https://explore.zoom.us/en/trust/legal-compliance/" target="_blank" rel="noreferrer">‘legal compliance centre’</a>.</li></ul><h3>10.4 Maps</h3> <p>We use third-party services so that we can embed maps in our website.</p> <p>In particular, we use:</p><ul><li><a href="https://www.google.com/maps" target="_blank" rel="noreferrer"><strong>Google Maps</strong>,</a> including <a href="https://cloud.google.com/maps-platform" target="_blank" rel="noreferrer"><strong>Google Maps Platform:</strong></a> map service; provider: Google; information specific to Google Maps: <a href="https://policies.google.com/technologies/location-data?hl=en" target="_blank" rel="noreferrer">‘how Google uses location information’</a>.</li></ul><h3>10.5 Digital audio and video content</h3> <p>We use services from specialised third parties to enable direct playback of digital audio and video content, such as music or podcasts.</p> <p>In particular, we use:</p><ul><li><a href="https://vimeo.com/en/" target="_blank" rel="noreferrer"><strong>Vimeo:</strong></a> video platform; provider: Vimeo Inc. (USA); information on data protection: <a href="https://vimeo.com/privacy" target="_blank" rel="noreferrer">privacy policy</a>, <a href="https://vimeo.com/de/features/video-privacy" target="_blank" rel="noreferrer">‘private video hosting’</a>.</li><li><a href="https://www.youtube.com/" target="_blank" rel="noreferrer"><strong>YouTube:</strong></a> video platform; provider: Google; YouTube-specific information: <a href="https://support.google.com/youtube/topic/2803240?hl=en" target="_blank" rel="noreferrer">‘privacy and safety center’</a>, <a href="https://support.google.com/youtube/answer/9315727?hl=en" target="_blank" rel="noreferrer">‘your data in YouTube’</a>.</li></ul><h3>10.6 Fonts</h3> <p>We use third-party services so that we can embed selected fonts, icons, logos and symbols in our website.</p> <p>In particular, we use:</p><ul><li><a href="https://fonts.adobe.com/" target="_blank" rel="noreferrer"><strong>Adobe Fonts:</strong></a> fonts; providers: Adobe Inc. (USA) for users in North America / Adobe Systems Software Ireland Limited (Ireland) for users in the rest of the world; information on data protection: <a href="https://www.adobe.com/en/privacy.html" target="_blank" rel="noreferrer">‘Adobe privacy centre’</a>, <a href="https://www.adobe.com/uk/privacy/policies/adobe-fonts.html" target="_blank" rel="noreferrer">privacy policy (Adobe Fonts)</a>, <a href="https://www.adobe.com/uk/privacy/policy.html" target="_blank" rel="noreferrer">privacy policy (Adobe)</a>, <a href="https://www.adobe.com/uk/privacy/privacy-contact.html" target="_blank" rel="noreferrer">‘privacy questions?’</a>, <a href="https://www.adobe.com/uk/privacy/opt-out.html" target="_blank" rel="noreferrer">‘Adobe privacy choices’</a>.</li></ul><h3>10.7 Advertising</h3> <p>We make use of the possibility to have targeted <strong>advertising for our activities and operations</strong> displayed by third parties, for instance on social media platforms and in search engines.</p> <p>With such advertising, we particularly wish to reach persons who are already interested in our activities and operations, or who might be interested in them (<strong>remarketing</strong> and <strong>targeting</strong>). For this purpose, we may transmit corresponding (possibly also personal) information to third parties who enable such advertising. We may also determine whether our advertising is successful, meaning whether it results in visits to our website in particular <strong>(conversion tracking)</strong>.</p> <p>Third parties with whom we advertise and with whom you are registered as a user might be able to link your use of what we offer online to your profile with them.</p> <p>In particular, we use:</p><ul><li><a href="https://www.facebook.com/business/ads" target="_blank" rel="noreferrer"><strong>Facebook advertising (Facebook ads):</strong></a> social media advertising; providers: Meta Platforms Ireland Limited (Ireland) and <a href="https://www.facebook.com/help/111814505650678" target="_blank" rel="noreferrer">other Meta companies</a> (including in the USA); information on data protection: remarketing and targeting, in particular with the <strong>Facebook pixel</strong> and <strong>custom audiences</strong>, including <strong>lookalike audiences</strong>, <a href="https://www.facebook.com/policy.php" target="_blank" rel="noreferrer">privacy policy</a>, <a href="https://www.facebook.com/ads/preferences" target="_blank" rel="noreferrer">‘ad preferences’</a> (user login required).</li><li><a href="https://ads.google.com/intl/en-gb/home/" target="_blank" rel="noreferrer"><strong>Google Ads:</strong></a> search engine advertising; provider: Google; information specific to Google Ads: advertising based on search queries, among other things, whereby various domain names (doubleclick.net, googleadservices.com and googlesyndication.com in particular) are used for Google Ads, <a href="https://policies.google.com/technologies/cookies?hl=en" target="_blank" rel="noreferrer">‘ads’ (Google)</a>, <a href="https://support.google.com/ads/answer/1634057?hl=en" target="_blank" rel="noreferrer">‘why this ad?’</a>.</li><li><a href="https://business.instagram.com/advertising/" target="_blank" rel="noreferrer"><strong>Instagram Ads:</strong></a> social media advertising; providers: Meta Platforms Ireland Limited (Ireland) and <a href="https://www.facebook.com/help/111814505650678" target="_blank" rel="noreferrer">other Meta companies</a> (including in the USA); information on data protection: remarketing and targeting, in particular with the <strong>Facebook pixel</strong> and <strong>custom audiences</strong>, including <strong>lookalike audiences</strong>, <a href="https://help.instagram.com/519522125107875" target="_blank" rel="noreferrer">privacy policy (Instagram)</a>, <a href="https://www.facebook.com/policy.php" target="_blank" rel="noreferrer">privacy policy (Facebook)</a>, <a href="https://www.instagram.com/accounts/access_tool/ads_interests" target="_blank" rel="noreferrer">‘ad preferences’ (Instagram)</a> (user login required), <a href="https://www.facebook.com/ads/preferences" target="_blank" rel="noreferrer">‘ad preferences’ (Facebook)</a> (user login required).</li><li><a href="https://business.linkedin.com/marketing-solutions/ads" target="_blank" rel="noreferrer"><strong>LinkedIn Ads:</strong></a> social media advertising; providers: LinkedIn Corporation (USA) / LinkedIn Ireland Unlimited Company (Ireland); information on data protection: remarketing and targeting, in particular with the <strong>LinkedIn Insight Tag</strong>, <a href="https://privacy.linkedin.com/" target="_blank" rel="noreferrer">‘privacy’</a>, <a href="https://www.linkedin.com/legal/privacy-policy" target="_blank" rel="noreferrer">privacy policy</a>, <a href="https://www.linkedin.com/legal/cookie-policy" target="_blank" rel="noreferrer">cookie policy</a>, <a href="https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out" target="_blank" rel="noreferrer">opt out of targeted advertising</a>.</li><li><a href="https://ads.tiktok.com/" target="_blank" rel="noreferrer"><strong>TikTok Ads:</strong></a> social media advertising; providers: TikTok Information Technologies UK Limited (Great Britain) and TikTok Technology Limited (Ireland) for users in the European Economic Area (EEA), Great Britain and Switzerland / TikTok Inc. (USA) for users in the USA / TikTok Pte. Ltd. (Singapore) for users in the rest of the world; information on data protection: remarketing and targeting, in particular with the <a href="https://ads.tiktok.com/help/article?aid=9663" target="_blank" rel="noreferrer"><strong>TikTok pixel</strong></a>, <a href="https://www.tiktok.com/legal/privacy-policy-eea?lang=en" target="_blank" rel="noreferrer">privacy policy</a>, <a href="https://www.tiktok.com/legal/privacy-policy-for-younger-users" target="_blank" rel="noreferrer">‘privacy policy for younger users’</a>, <a href="https://www.tiktok.com/legal/cookie-policy?lang=en" target="_blank" rel="noreferrer">cookies policy</a>, <a href="https://ads.tiktok.com/i18n/official/policy/privacy" target="_blank" rel="noreferrer">‘TikTok for business – privacy and cookie policy’</a>.</li></ul><h2>11. Measuring performance and reach</h2> <p>We use services and programs to find out how what we offer online is being used. In this context, we can, for example, measure the performance and reach of our activities and operations, as well as the effectiveness of third-party links to our website. However, we can also, for example, test and compare how different versions of what we offer online, or parts thereof, are being used (‘A/B testing’ methodology). Based on the resulting measurements of performance and reach, we can, in particular, correct errors, enhance popular content or make improvements to what we offer online.</p> <p>During the use of services and programs for measuring performance and reach, the Internet Protocol (IP) addresses of individual users have to be stored. IP addresses are <i>generally</i> shortened (‘IP masking’) in order to adhere to the principle of data minimisation via appropriate pseudonymisation and thus to improve the protection of users’ data.</p> <p>During the use of services and programs for measuring performance and reach, cookies may be used and user profiles may be created. User profiles include, for example, the pages visited or content viewed on our website, information on the size of the screen or browser window and the (at least approximate) location. <i>In general</i>, user profiles are only created pseudonymously. We do not identify individual users via user profiles. Individual services provided by third parties with whom users are registered might be able to link usage of what we offer online to the user account or user profile pertaining to the respective service.</p> <p>In particular, we use:</p><ul><li><a href="https://analytics.google.com/" target="_blank" rel="noreferrer"><strong>Google Analytics:</strong></a> measurement of performance and reach; provider: Google; information specific to Google Analytics: measurement, also across different browsers and devices <strong>(cross-device tracking)</strong>, and with pseudonymised Internet Protocol (IP) addresses, which, <i>in exceptional cases</i> only, are transmitted in full to Google in the USA, <a href="https://support.google.com/analytics/answer/6004245" target="_blank" rel="noreferrer">‘safeguarding your data’</a>, <a href="https://tools.google.com/dlpage/gaoptout" target="_blank" rel="noreferrer">‘Google Analytics opt-out browser add-on’</a>.</li><li><a href="https://marketingplatform.google.com/about/tag-manager/" target="_blank" rel="noreferrer"><strong>Google Tag Manager:</strong></a> integration and management of various services for measuring performance and reach, as well as other services from Google and third parties; provider: Google; information specific to Google Tag Manager: <a href="https://support.google.com/tagmanager/answer/9323295?hl=en" target="_blank" rel="noreferrer">‘data collected by Google Tag Manager’</a>; more information on data protection can be found in connection with the individual integrated and managed services.</li></ul><h2>12. Final provisions</h2> <p>We compiled this data protection declaration using the tool <a href="https://www.datenschutzpartner.ch/angebot-datenschutz-generator/" target="_blank" rel="noreferrer">Datenschutz-Generator</a> provided by the firm <a href="https://datenschutzpartner.ch/" target="_blank" rel="noreferrer">Datenschutzpartner</a>.</p> <p>We may adjust or add to this data protection declaration at any time. We will provide information about such adjustments and additions in an appropriate form, in particular by publishing the respective current data protection declaration on our website.</p> </div> </div>  </div> <footer> <div class="container"> <div id="c6" class="frame frame-default frame-type-html frame-layout-0"> <div class="footer-grid row"> <div class="footer-grid-item col-lg-8 col-sm-12 col-12"> <div class="footer-logo"> <a href="https://www.satw.ch" target="_blank"><img class="footer-img" src="/fileadmin/satw_Logo_blau-grau_4-f.png" width="230"></a><br /> SATW is coordinating the SAIROP initiative and orchestrating interaction between the involved partners and additional stakeholders. </div> </div> <div class="footer-grid-item col-lg-4 col-sm-8 col-12 satw-addr"> <h4>Swiss Academy of Engineering Sciences SATW</h4> <div>St. Annagasse 18 | 8001 Zurich | Switzerland | <br> +41 44 226 5011 | E-mail</div> </div> </div> </div> <div class="footer-bottom"> <div class="footer-copylinks"> <ul ><li> ©  2024  SATW </li><li><a href="/imprint">Imprint</a></li><li><a href="/datenschutz">Data protection</a></li></ul> </div> <div class="social-links"> <ul> <li> <a href="https://www.linkedin.com/company/satw" > <i class="fab fa-linkedin-in"></i> </a> </li> <li> <a href="https://x.com/SATW_ch" > <i class="fab fa-x-twitter"></i> </a> </li> <li> <a href="https://www.youtube.com/channel/UCKgh2z3f_klFuU5w-x_qK2w" > <i class="fab fa-youtube"></i> </a> </li> <li> <a href="https://www.facebook.com/satw.ch/" > <i class="fab fa-facebook-f"></i> </a> </li> </ul> </div> </div> </div> </footer>  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-NS6QQF7" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  <script src="/_assets/345e0f4c0c485886c63d88b2720ff322/Scripts/scripts.js?1714533761"></script> <script async="async" src="/typo3temp/assets/js/ba19e614c16923a947df5b199324c770.js?1706027452"></script> </body> </html>