Website Tag Management Tools & Solutions

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class="dd-menu__nav-item__desc">Understand your customers so you can deliver better experiences.</p> </a> </li> <li class="dd-menu__nav-item" aria-level="2"> <a data-g-event="product: tag manager: overview" data-g-action="for small businesses: tag manager" data-g-label="global nav" href="/about/tag-manager/" class="dd-menu__nav-item__link "> <span class="dd-menu__nav-item__title">Tag Manager</span> <p class="dd-menu__nav-item__desc">Manage all your tags without editing code.</p> </a> </li> </ul> </div> <div class="dd-menu__nav-list-ctr" data-dropdown-item="enterprise-subnav"> <span class="dd-menu__eyebrow">advertising</span> <ul class="dd-menu__nav-list"> <li class="dd-menu__nav-item" aria-level="2"> <a data-g-event="product: tag manager: overview" data-g-action="for enterprises: campaign manager 360" data-g-label="global nav" href="/about/campaign-manager-360/" class="dd-menu__nav-item__link "> <span class="dd-menu__nav-item__title">Campaign Manager 360</span> <p class="dd-menu__nav-item__desc">Get a complete view of all your digital media campaigns.</p> </a> </li> <li class="dd-menu__nav-item" aria-level="2"> <a data-g-event="product: tag manager: overview" data-g-action="for enterprises: display and video 360" data-g-label="global nav" href="/about/display-video-360/" class="dd-menu__nav-item__link "> <span class="dd-menu__nav-item__title">Display & Video 360</span> <p class="dd-menu__nav-item__desc">Reach today’s always-connected audiences wherever they are.</p> </a> </li> <li class="dd-menu__nav-item" aria-level="2"> <a data-g-event="product: tag manager: overview" data-g-action="for enterprises: search ads 360" data-g-label="global nav" href="/about/search-ads-360/" class="dd-menu__nav-item__link "> <span class="dd-menu__nav-item__title">Search Ads 360</span> <p class="dd-menu__nav-item__desc">Get real-time data and unified insights for your search campaigns.</p> </a> </li> </ul> </div> <div class="dd-menu__nav-list-ctr" data-dropdown-item="enterprise-subnav"> <span class="dd-menu__eyebrow">analytics</span> <ul class="dd-menu__nav-list"> <li class="dd-menu__nav-item" aria-level="2"> <a data-g-event="product: tag manager: overview" data-g-action="for enterprises: analytics 360" data-g-label="global nav" href="/about/analytics-360/" class="dd-menu__nav-item__link "> <span class="dd-menu__nav-item__title">Analytics 360</span> <p class="dd-menu__nav-item__desc">Use advanced tools to get a deeper understanding of your customers so you can deliver better experiences.</p> </a> </li> <li class="dd-menu__nav-item" aria-level="2"> <a data-g-event="product: tag manager: overview" data-g-action="for enterprises: tag manager 360" data-g-label="global nav" href="/about/tag-manager-360/" class="dd-menu__nav-item__link "> <span class="dd-menu__nav-item__title">Tag Manager 360</span> <p class="dd-menu__nav-item__desc">Manage all your tags in one place for a smarter, simpler way to oversee your marketing.</p> </a> </li> 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</div> </div> </div> <div class="h-c-header__drawer-initiative-logo"> <div class="h-c-header__drawer-initiative-logo-link"> <span class="h-c-header__drawer-initiative-logo-text"> Tag Manager</span> </div> </div> </div> <nav class="h-c-header__drawer-nav"> <ul class="h-c-header__drawer-nav-list"> <li class="h-c-header__drawer-nav-li" aria-level="1"> <a data-g-event="product: tag manager: overview" data-g-action="overview" data-g-label="sub nav" href="/about/tag-manager/" class="h-c-header__drawer-nav-li-link h-is-active"> Overview </a> </li> <li class="h-c-header__drawer-nav-li" aria-level="1"> <a data-g-event="product: tag manager: overview" data-g-action="benefits" data-g-label="sub nav" href="/about/tag-manager/benefits/" class="h-c-header__drawer-nav-li-link "> Benefits </a> </li> <li class="h-c-header__drawer-nav-li" aria-level="1"> <a data-g-event="product: tag manager: overview" data-g-action="features" data-g-label="sub nav" href="/about/tag-manager/features/" class="h-c-header__drawer-nav-li-link "> Features </a> </li> <li class="h-c-header__drawer-nav-li" aria-level="1"> <a data-g-event="product: tag manager: overview" data-g-action="compare" data-g-label="sub nav" href="/about/tag-manager/compare/" class="h-c-header__drawer-nav-li-link "> Compare </a> </li> </ul> </nav> </div> <div class="h-c-header__drawer-cta"> <ul class="h-c-header__drawer-cta-list"> <li class="h-c-header__drawer-cta-li h-c-header__drawer-cta-li--secondary"> <a data-g-event="product: tag manager: overview" data-g-action="sign in cta" data-g-label="global nav" href="https://tagmanager.google.com/?utm_source=marketingplatform.google.com&utm_medium=et&utm_campaign=marketingplatform.google.com%2Fabout%2Ftag-manager%2F" title="Sign in to Tag Manager" class="h-c-header__drawer-cta-li-link h-c-header__drawer-cta-li-link--secondary" target="_blank" rel="nofollow noreferrer noopener" > Sign in to Tag Manager </a> </li> <li class="h-c-header__drawer-cta-li 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https://lh3.googleusercontent.com/wLoRUzmQUs15Jtew2eM5mvC8Dx19Y8MmdxFYqbV-5mdTzfPnvTLK_NVDxu0mBFrS9pHBfGWVtPerobWO_SYeWRtjR15MhxBkmHj1=s960 2x"> <source media="(min-width: 641px)" srcset="https://lh3.googleusercontent.com/5hMSBuzNjTbBg2kQystdBs-RWT647HJq6lKPxsCKoUTH0kgnSAzr9u-mFXhHgpajJZhN88qBzcCCBtwyfSG0_unml6JzTNFL6_5B=s1500 1x, https://lh3.googleusercontent.com/wQ-fkeM38ZQat97nzDvsZLO2M3IWtiJo-8CnBkGEVIX8twj5qQisMO9zIyy5amQZMgbvWINugv7ORI_WF6aGZNVEMK-cNof0KJcj=s3000 2x"> <img src="https://lh3.googleusercontent.com/5hMSBuzNjTbBg2kQystdBs-RWT647HJq6lKPxsCKoUTH0kgnSAzr9u-mFXhHgpajJZhN88qBzcCCBtwyfSG0_unml6JzTNFL6_5B=s1500" alt="Tag management made easy." class="gmp-no-grab secondary-hero__image"> </picture> </div> </div> <div class="secondary-hero__content"> <div class="h-c-page"> <div class="h-c-grid"> <div class="h-c-grid__col h-c-grid__col--8 h-c-grid__col-l--6 h-c-grid__col-l--offset-1 h-c-grid__col-xl--5"> <div class="secondary-hero__text-box"> <h1 class="h-c-headline secondary-hero__headline h-has-bottom-margin"> Tag management made easy. </h1> <h2 class="h-c-description secondary-hero__description"><p>Manage all your website tags without editing code. Google Tag Manager delivers simple, reliable, easily integrated tag management solutions— for free.</p></h2> <a data-g-event="product: tag manager: overview" data-g-action="sign up cta" data-g-label="hero" href="https://tagmanager.google.com/" class="h-c-button h-c-button--primary" title="Start for free" target="_blank" rel="nofollow noreferrer noopener" >Start for free</a> </div> </div> </div> </div> </div> </div> </div> </section> <section class="gmp-section gmp-mb-l"> <div class="highlights-module"> <div class="h-c-page"> <div class="h-c-grid highlights-module__sticky-wrapper"> <div class="h-c-grid__col h-c-grid__col-l--6"> <div class="highlights-module__sticky-el"> <img alt="How tag management solutions can help." srcset="https://lh3.googleusercontent.com/9ZfUqVYg6xmTCqcdKKc4CvtGuDgBlZw6SLQffqSbmBr2j8yEEpjXVCfNpNHB2BXfZmITR4rnN7h2QjxdSrXta5hry5MuNtaIdXDbVw=s768 1x, https://lh3.googleusercontent.com/2_xmP3iB10EbyONumZ1QDk9OGyJdAbrBBB3lYa_aDT0DXsrotGkM1a2uQxkutSEi-tVxmWojs7KNTGc5Pan5w_nZuSMKRA1zmDrGQg=s1536 2x" src="https://lh3.googleusercontent.com/9ZfUqVYg6xmTCqcdKKc4CvtGuDgBlZw6SLQffqSbmBr2j8yEEpjXVCfNpNHB2BXfZmITR4rnN7h2QjxdSrXta5hry5MuNtaIdXDbVw=s768" class="gmp-no-grab highlights-module__image-desktop"> </div> </div> <div class="h-c-grid__col h-c-grid__col-l--5 highlights-module__content"> <h3 class="h-c-headline h-c-headline--one h-has-bottom-margin">How tag management solutions can help.</h3> <p></p> <picture> <source media="(max-width: 767px)" srcset="https://lh3.googleusercontent.com/rCpelmGka8V9-LvieEiy3ownUJTNu3ZZopKIiuqNwXgZgmUU8adbxQtM8ZaTmh9Ko7CEKbPB8bKLEG0SlUt2p0yzQeyN3B0Q-ZYG=s480 1x, https://lh3.googleusercontent.com/AeyVcU8Rje721JjM6N6_YAng0vGnuF7Fb1cFLA2NNzCrFgZfv_SnU7Ce9a-gDKA6V6lNyD_ZCzke1rfApmWtHZ-M5AI-hpWzCLR-ZA=s960 2x"> <source media="(min-width: 768px)" srcset="https://lh3.googleusercontent.com/9ZfUqVYg6xmTCqcdKKc4CvtGuDgBlZw6SLQffqSbmBr2j8yEEpjXVCfNpNHB2BXfZmITR4rnN7h2QjxdSrXta5hry5MuNtaIdXDbVw=s1500 1x, https://lh3.googleusercontent.com/2_xmP3iB10EbyONumZ1QDk9OGyJdAbrBBB3lYa_aDT0DXsrotGkM1a2uQxkutSEi-tVxmWojs7KNTGc5Pan5w_nZuSMKRA1zmDrGQg=s3000 2x"> <img src="https://lh3.googleusercontent.com/9ZfUqVYg6xmTCqcdKKc4CvtGuDgBlZw6SLQffqSbmBr2j8yEEpjXVCfNpNHB2BXfZmITR4rnN7h2QjxdSrXta5hry5MuNtaIdXDbVw=s1500" alt="How tag management solutions can help." class='gmp-no-grab highlights-module__image-mobile'> </picture> <div class="highlights-module__listing"> <ul class="highlights-module__highlights"> <li class="highlights-module__highlight"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 45 45" alt="" role="img" aria-label="running-man icon" class="gmp-circle-icon gmp-circle-icon--green highlights-module__icon"> <title>running-man icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m25.27 14a2.38 2.38 0 1 0 -2.38-2.38 2.38 2.38 0 0 0 2.38 2.38zm-4.27 16.46 1.19-5.23 2.49 2.38v7.13h2.32v-8.91l-2.49-2.38.71-3.56a8.7 8.7 0 0 0 6.53 3v-2.41a5.84 5.84 0 0 1 -5.11-2.85l-1.19-1.9a2.45 2.45 0 0 0 -2-1.19c-.36 0-.59.12-1 .12l-6.18 2.61v5.58h2.38v-4l2.22-.85-1.87 9.61-5.82-1.19-.48 2.38z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin"> Increase your agility. </h4> <p>Efficiently add and update your own website tags to better understand conversions, site analytics, and more.</p> </li> <li class="highlights-module__highlight"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 45 45" alt="" role="img" aria-label="infinity icon" class="gmp-circle-icon gmp-circle-icon--green highlights-module__icon"> <title>infinity icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m30.62 15.64a6.56 6.56 0 0 0 -4.62 1.88l-3.5 3.09-1.87 1.65-3.3 2.94a4.17 4.17 0 1 1 -3-7.1 4.18 4.18 0 0 1 3 1.27l1.39 1.23 1.86-1.65-1.55-1.37a6.62 6.62 0 1 0 -.03 9.42l3.48-3.08 1.86-1.67 3.31-2.94a4.17 4.17 0 1 1 3 7.1 4.2 4.2 0 0 1 -3-1.27l-1.4-1.24-1.86 1.65 1.56 1.38a6.63 6.63 0 1 0 4.7-11.3z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin"> Integrate easily. </h4> <p>Tag Manager supports and integrates with all Google and third-party tags.</p> </li> <li class="highlights-module__highlight"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 45 45" alt="" role="img" aria-label="checklist icon" class="gmp-circle-icon gmp-circle-icon--green highlights-module__icon"> <title>checklist icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m25 20h-16v2.67h16zm0-5.34h-16v2.67h16zm-16 13.34h10.68v-2.66h-10.68zm26-6 2 2-9.3 9.35-6-6 2-2 4 4z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin"> Put your mind at ease. </h4> <p>Error checking, security features, and speedy tag loading ensure that all your tags work.</p> </li> <li class="highlights-module__highlight"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 45 45" alt="" role="img" aria-label="people icon" class="gmp-circle-icon gmp-circle-icon--green highlights-module__icon"> <title>people icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m26.75 21.5a3 3 0 1 0 -3-3 3 3 0 0 0 3 3zm-8 0a3 3 0 1 0 -3-3 3 3 0 0 0 3 3zm0 2c-2.33 0-7 1.17-7 3.5v2.5h14v-2.5c0-2.33-4.67-3.5-7-3.5zm8 0c-.29 0-.62 0-1 .05a4.22 4.22 0 0 1 2 3.45v2.5h6v-2.5c0-2.33-4.67-3.5-7-3.5z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin"> Collaborate across your team. </h4> <p>Improve collaboration across your business. Features like workspaces, granular access controls, and support for multi-environment testing mean that marketing and IT can work together efficiently.</p> </li> </ul> <a data-g-event="product: tag manager: overview" data-g-action="see all benefits" data-g-label="see whats in it for you" href="/about/tag-manager/benefits/" title="See all benefits" class="h-c-link gmp-link" >See all benefits</a> </div> </div> </div> <div class="highlights-module__carousel highlights-module__carousel--horizontal"> <div class="glue-pagination h-c-carousel h-c-carousel--simple"> <div class="h-c-carousel__wrap"> <ul class="glue-carousel" data-glue-carousel data-glue-pagination="demo-cyclical" data-glue-carousel-breakpoints="['x-small','small']"> <li class="h-c-carousel__item"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 45 45" alt="" role="img" aria-label="running-man icon" class="gmp-circle-icon gmp-circle-icon--green highlights-module__icon"> <title>running-man icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m25.27 14a2.38 2.38 0 1 0 -2.38-2.38 2.38 2.38 0 0 0 2.38 2.38zm-4.27 16.46 1.19-5.23 2.49 2.38v7.13h2.32v-8.91l-2.49-2.38.71-3.56a8.7 8.7 0 0 0 6.53 3v-2.41a5.84 5.84 0 0 1 -5.11-2.85l-1.19-1.9a2.45 2.45 0 0 0 -2-1.19c-.36 0-.59.12-1 .12l-6.18 2.61v5.58h2.38v-4l2.22-.85-1.87 9.61-5.82-1.19-.48 2.38z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four highlights-module__subhead">Increase your agility.</h4> <div class="highlights-module__description"><p>Efficiently add and update your own website tags to better understand conversions, site analytics, and more.</p></div> </li> <li class="h-c-carousel__item"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 45 45" alt="" role="img" aria-label="infinity icon" class="gmp-circle-icon gmp-circle-icon--green highlights-module__icon"> <title>infinity icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m30.62 15.64a6.56 6.56 0 0 0 -4.62 1.88l-3.5 3.09-1.87 1.65-3.3 2.94a4.17 4.17 0 1 1 -3-7.1 4.18 4.18 0 0 1 3 1.27l1.39 1.23 1.86-1.65-1.55-1.37a6.62 6.62 0 1 0 -.03 9.42l3.48-3.08 1.86-1.67 3.31-2.94a4.17 4.17 0 1 1 3 7.1 4.2 4.2 0 0 1 -3-1.27l-1.4-1.24-1.86 1.65 1.56 1.38a6.63 6.63 0 1 0 4.7-11.3z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four highlights-module__subhead">Integrate easily.</h4> <div class="highlights-module__description"><p>Tag Manager supports and integrates with all Google and third-party tags.</p></div> </li> <li class="h-c-carousel__item"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 45 45" alt="" role="img" aria-label="checklist icon" class="gmp-circle-icon gmp-circle-icon--green highlights-module__icon"> <title>checklist icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m25 20h-16v2.67h16zm0-5.34h-16v2.67h16zm-16 13.34h10.68v-2.66h-10.68zm26-6 2 2-9.3 9.35-6-6 2-2 4 4z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four highlights-module__subhead">Put your mind at ease.</h4> <div class="highlights-module__description"><p>Error checking, security features, and speedy tag loading ensure that all your tags work.</p></div> </li> <li class="h-c-carousel__item"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 45 45" alt="" role="img" aria-label="people icon" class="gmp-circle-icon gmp-circle-icon--green highlights-module__icon"> <title>people icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m26.75 21.5a3 3 0 1 0 -3-3 3 3 0 0 0 3 3zm-8 0a3 3 0 1 0 -3-3 3 3 0 0 0 3 3zm0 2c-2.33 0-7 1.17-7 3.5v2.5h14v-2.5c0-2.33-4.67-3.5-7-3.5zm8 0c-.29 0-.62 0-1 .05a4.22 4.22 0 0 1 2 3.45v2.5h6v-2.5c0-2.33-4.67-3.5-7-3.5z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four highlights-module__subhead">Collaborate across your team.</h4> <div class="highlights-module__description"><p>Improve collaboration across your business. Features like workspaces, granular access controls, and support for multi-environment testing mean that marketing and IT can work together efficiently.</p></div> </li> </ul> </div> <div class="h-c-carousel__navigation"> <ul class="glue-pagination-page-list" data-glue-pagination-page-list data-glue-pagination="demo-cyclical" role="tablist"> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="2">2</button> </li> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="3">3</button> </li> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="4">4</button> </li> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="5">5</button> </li> </ul> </div> </div> <div class="highlights-module__cta highlights-module__cta--mobile"> <a data-g-event="product: tag manager: overview" data-g-action="see all benefits" data-g-label="see whats in it for you" href="/about/tag-manager/benefits/" title="See all benefits" class="h-c-link gmp-link" >See all benefits</a> </div> </div> </div></div> </section> <section class="gmp-section gmp-mb-l"> <div class="color-bar"> <div class="h-c-page"> <div class="h-c-grid"> <div class="h-c-grid__col h-c-grid__col-l--8 h-c-grid__col-l--offset-2 h-c-grid__col--align-middle"> <div class="color-bar__icon color-bar__icon--yellow "></div> <h3 class="h-c-headline h-c-headline--two color-bar__quote"> <span>With Google Tag Manager, it’s a matter of an hour or so from receiving a tag to testing to QA to deployment. </span> <span class="color-bar__highlight color-bar__highlight--yellow">It’s exponentially better.</span> </h3> <p class="color-bar__credit"> <span class="color-bar__author">Mona Gandhi</span>, Software Engineer, Airbnb </p> </div> </div> </div> </div> </section> <section class="gmp-section gmp-mb-xl"> <div class="two-column-tout"> <div class="h-c-page"> <div class="h-c-grid"> <div class="h-c-grid__col h-c-grid__col-xl--offset-1 h-c-grid__col-l--6 h-c-grid__col-xl--5 h-c-grid__col--align-middle two-column-tout__content"> <h3 class="h-c-headline h-c-headline--one"> Dive into the details. </h3> <div class="h-u-mb-std two-column-tout__description"> <p>Get access to features like easy preview and debug tools, auto-event triggers, and a user-friendly interface to help you manage your tags.</p> </div> <a data-g-event="product: tag manager: overview" data-g-action="see all features" data-g-label="dive into the details" href="/about/tag-manager/features/" title="See all features" class="h-c-link h-c-link--internal gmp-link" >See all features</a> </div> <div class="h-c-grid__col h-c-grid__col-l--6 h-c-grid__col--align-middle"> <div class="two-column-tout__image two-column-tout__image--right text-center"> <picture> <source media="(max-width: 767px)" srcset="https://lh3.googleusercontent.com/_mxt6bs3hOYYSxFP_clpP52yhMWJj4OaAYeEHfSoYeqFHlWCiw5gJisdHL-b7icDn1Ev4TxpSmEkiJyPdNwTr_arK9UlQvXkG0grjw=s480 1x, https://lh3.googleusercontent.com/gkF4D9UOOxIS459j5Vlrf0MARMScwTIxOKasJOnBMdpatgSvFhMFtwIPfe7aCX--D-BKSXyNASznsbLSZIGYgRgUUVT-_4Y1XvdG=s960 2x"> <source media="(min-width: 768px)" srcset="https://lh3.googleusercontent.com/WWofZ3a9TWziKyCr2YXEq5mno1UkiTOETycJj5xuDuJJ1dNGFRPBI7WJt2sJtQtDjxH4V099YVijECveySffaLQAUhyx4E3HauKwxA=s1500 1x, https://lh3.googleusercontent.com/-D_xsY6eC__St78G3RaZgeEB0TiCMQkkfXwV4ATgjfCzpxj-6kW-WAlNRM_UXUYedQY9zAxfxG6EzsqZ-Uz2-kITb0RnILrXZpnvdlo=s3000 2x"> <img src="https://lh3.googleusercontent.com/WWofZ3a9TWziKyCr2YXEq5mno1UkiTOETycJj5xuDuJJ1dNGFRPBI7WJt2sJtQtDjxH4V099YVijECveySffaLQAUhyx4E3HauKwxA=s1500" alt="Dive into the details." class='gmp-no-grab '> </picture> </div> </div> </div> </div> </div> </section> <section class="gmp-section gmp-mb-l"> <div class="highlights-module"> <div class="h-c-page"> <div class="h-c-grid highlights-module__sticky-wrapper"> <div class="h-c-grid__col h-c-grid__col-l--6"> <div class="highlights-module__sticky-el"> <img alt="Designed to work together." srcset="https://lh3.googleusercontent.com/hM5fAAtLRfjvOyxF5pDarxQ5TlNb6-qLbllx-pMVbe1X0SRgF2AydSHX4rgt2HA_m-j3WFSXOpQx4iGGQcWWi28cdyqvHBtNVKrqwQ=s768 1x, https://lh3.googleusercontent.com/ioz3lEP1vxYSDvNcX3_reAu74qKNrCVn-TXczG4OVUS8gZ2l9mkPTqr5R1MBWTpsLoqItG-Wi8J3nO9qt-LChBXQhEDJDd8v42wAFA=s1536 2x" src="https://lh3.googleusercontent.com/hM5fAAtLRfjvOyxF5pDarxQ5TlNb6-qLbllx-pMVbe1X0SRgF2AydSHX4rgt2HA_m-j3WFSXOpQx4iGGQcWWi28cdyqvHBtNVKrqwQ=s768" class="gmp-no-grab highlights-module__image-desktop"> </div> </div> <div class="h-c-grid__col h-c-grid__col-l--5 highlights-module__content"> <h3 class="h-c-headline h-c-headline--one h-has-bottom-margin">Designed to work together.</h3> <p>Tag Manager works seamlessly with Google and third-party tags, so you can change tags on the fly – saving time and increasing efficiency.</p> <picture> <source media="(max-width: 767px)" srcset="https://lh3.googleusercontent.com/eWGNpKHlKFaoFKQ_pJxm9duoYvezgiCljovkbN9TL-eqynlOTRrh_0SAhy9h_ScFsapbImZDBhmjHqlx5GofTg4O91HBjnJEgCRjyA=s480 1x, https://lh3.googleusercontent.com/5DSldR95RCwJanL908vgvlIIg-Ld0YBY0fQWhB2sm4Rzz0bDveActd-RZhGiK9hYGzh7DOPlyVRnIPDsJcP3Zk4fzgKaVnYg8lYb=s960 2x"> <source media="(min-width: 768px)" srcset="https://lh3.googleusercontent.com/hM5fAAtLRfjvOyxF5pDarxQ5TlNb6-qLbllx-pMVbe1X0SRgF2AydSHX4rgt2HA_m-j3WFSXOpQx4iGGQcWWi28cdyqvHBtNVKrqwQ=s1500 1x, https://lh3.googleusercontent.com/ioz3lEP1vxYSDvNcX3_reAu74qKNrCVn-TXczG4OVUS8gZ2l9mkPTqr5R1MBWTpsLoqItG-Wi8J3nO9qt-LChBXQhEDJDd8v42wAFA=s3000 2x"> <img src="https://lh3.googleusercontent.com/hM5fAAtLRfjvOyxF5pDarxQ5TlNb6-qLbllx-pMVbe1X0SRgF2AydSHX4rgt2HA_m-j3WFSXOpQx4iGGQcWWi28cdyqvHBtNVKrqwQ=s1500" alt="Designed to work together." class='gmp-no-grab highlights-module__image-mobile'> </picture> <div class="highlights-module__listing"> <ul class="highlights-module__highlights"> <li class="highlights-module__highlight"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 45 45" alt="" role="img" aria-label="googleads icon" class="gmp-circle-icon gmp-circle-icon--yellow highlights-module__icon"> <title>googleads icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <rect width="45" height="45" fill="#ffffff"/><g transform="matrix(1.18, 0, 0, 1.18, -10, 1)"><path d="m9.28 16.03h17.59v8.8h-17.59z" fill="#fbbc04" transform="matrix(.5 -.8660254 .8660254 .5 -8.65 25.87)"/><path d="m35.09 25.85-8.8-15.24a4.4 4.4 0 1 0 -7.62 4.39l8.8 15.24a4.4 4.4 0 1 0 7.62-4.4z" fill="#4285f4"/><circle cx="13.68" cy="28.05" fill="#34a853" r="4.4"/></g> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin"> Google Ads </h4> <p>Conversion tracking, basic remarketing, and dynamic remarketing are fully supported with Google Ads.</p> </li> <li class="highlights-module__highlight"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 45 45" alt="" role="img" aria-label="bookmarks icon" class="gmp-circle-icon gmp-circle-icon--yellow highlights-module__icon"> <title>bookmarks icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m28.76 28.48 2 1v-15.95a2 2 0 0 0 -2-2h-10a2 2 0 0 0 -2 2h10a2 2 0 0 1 2 2zm-4-13h-10a2 2 0 0 0 -2 2v15.99l7-3 7 3v-15.95a2 2 0 0 0 -1.99-2z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin"> Third-Party Tag Support </h4> <p>Templates for third-party vendor tags simplify code publishing and help eliminate errors. Find <a href="https://support.google.com/tagmanager/answer/6106924" target="_blank" rel="nofollow noopener">vendor templates</a> already available in Tag Manager or explore additional templates from the <a href="https://tagmanager.google.com/gallery/#/?page=1" target="_blank" rel="nofollow noopener">Community Template Gallery.</a></p> </li> </ul> <a data-g-event="product: tag manager: overview" data-g-action="see all integrations" data-g-label="designed to work together" href="/about/tag-manager/features/#integrations" title="See all integrations" class="h-c-link gmp-link" >See all integrations</a> </div> </div> </div> <div class="highlights-module__carousel highlights-module__carousel--horizontal"> <div class="glue-pagination h-c-carousel h-c-carousel--simple"> <div class="h-c-carousel__wrap"> <ul class="glue-carousel" data-glue-carousel data-glue-pagination="demo-cyclical" data-glue-carousel-breakpoints="['x-small','small']"> <li class="h-c-carousel__item"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 45 45" alt="" role="img" aria-label="googleads icon" class="gmp-circle-icon gmp-circle-icon--yellow highlights-module__icon"> <title>googleads icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <rect width="45" height="45" fill="#ffffff"/><g transform="matrix(1.18, 0, 0, 1.18, -10, 1)"><path d="m9.28 16.03h17.59v8.8h-17.59z" fill="#fbbc04" transform="matrix(.5 -.8660254 .8660254 .5 -8.65 25.87)"/><path d="m35.09 25.85-8.8-15.24a4.4 4.4 0 1 0 -7.62 4.39l8.8 15.24a4.4 4.4 0 1 0 7.62-4.4z" fill="#4285f4"/><circle cx="13.68" cy="28.05" fill="#34a853" r="4.4"/></g> </svg> </picture> <h4 class="h-c-headline h-c-headline--four highlights-module__subhead">Google Ads</h4> <div class="highlights-module__description"><p>Conversion tracking, basic remarketing, and dynamic remarketing are fully supported with Google Ads.</p></div> </li> <li class="h-c-carousel__item"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 45 45" alt="" role="img" aria-label="bookmarks icon" class="gmp-circle-icon gmp-circle-icon--yellow highlights-module__icon"> <title>bookmarks icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m28.76 28.48 2 1v-15.95a2 2 0 0 0 -2-2h-10a2 2 0 0 0 -2 2h10a2 2 0 0 1 2 2zm-4-13h-10a2 2 0 0 0 -2 2v15.99l7-3 7 3v-15.95a2 2 0 0 0 -1.99-2z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four highlights-module__subhead">Third-Party Tag Support</h4> <div class="highlights-module__description"><p>Templates for third-party vendor tags simplify code publishing and help eliminate errors. Find <a href="https://support.google.com/tagmanager/answer/6106924" target="_blank" rel="nofollow noopener">vendor templates</a> already available in Tag Manager or explore additional templates from the <a href="https://tagmanager.google.com/gallery/#/?page=1" target="_blank" rel="nofollow noopener">Community Template Gallery.</a></p></div> </li> </ul> </div> <div class="h-c-carousel__navigation"> <ul class="glue-pagination-page-list" data-glue-pagination-page-list data-glue-pagination="demo-cyclical" role="tablist"> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="2">2</button> </li> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="3">3</button> </li> </ul> </div> </div> <div class="highlights-module__cta highlights-module__cta--mobile"> <a data-g-event="product: tag manager: overview" data-g-action="see all integrations" data-g-label="designed to work together" href="/about/tag-manager/features/#integrations" title="See all integrations" class="h-c-link gmp-link" >See all integrations</a> </div> </div> </div></div> </section> <section class="gmp-section gmp-mb-xl"> <div class="compare-module"> <div class="h-c-page"> <div class="h-c-grid"> <div class="h-c-grid__col h-c-grid__col--6 h-c-grid__col-l--4 h-c-grid__col--offset-1 compare-module__header"> <h3 class="h-c-headline h-c-headline--one">Find a tag management solution that fits.</h3> <p class="h-c-tile__description">Tag Manager offers simple, yet powerful solutions to help small businesses and large enterprises get up and running with measurement faster.</p> <p> <a data-g-event="product: tag manager: overview" data-g-action="compare versions" data-g-label="find a solution that fits" href="/about/tag-manager/compare/" title="Compare versions" class="h-c-link h-c-link--internal gmp-link" >Compare versions</a></p> </div> <div class="h-c-grid__col h-c-grid__col-l--7 compare-module__cards"> <div class="product-card-grid"> <div class="h-c-page"> <div class="glue-pagination h-c-carousel h-c-carousel--tile h-c-carousel--tile-small-only h-u-mt-std"> <div class="h-c-carousel__wrap"> <ul class="glue-carousel" data-glue-carousel data-glue-pagination="carousel-tile" data-glue-carousel-breakpoints="['x-small']"> <li class="h-c-carousel__item product-card"> <div class="h-c-tile h-c-tile--border h-c-tile--hoverable h-c-tile--small-height product-card--active"> <div class="h-c-tile__header h-c-tile__header--icon product-card__header"> <picture> <svg id="tag-manager_icon_svg" data-name="tag-manager_icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 48 48" alt="" role="img" aria-label="tag-manager icon" class="gmp-product-icon gmp-product-icon--fixed"> <title>GMP_Logo_tag-manager</title> <polygon class="blue-11" points="28.1 45.74 19.93 37.56 37.48 19.83 45.8 28.15 28.1 45.74"/><path class="blue-12" d="M28.16,10.51,19.84,2.19,2.2,19.83a5.88,5.88,0,0,0,0,8.32L19.84,45.79,28,37.59,14.67,24Z"/><path class="blue-11" d="M45.8,19.83,28.16,2.19a5.88,5.88,0,0,0-8.32,8.32L37.49,28.15a5.88,5.88,0,0,0,8.32-8.32Z"/><circle class="blue-13" cx="23.94" cy="41.7" r="5.83" transform="translate(-22.48 29.14) rotate(-45)"/> </svg> </picture> </div> <div class="h-c-tile__body"> <h4 class="h-c-tile__headline product-card__headline">Tag Manager</h4> <p class="h-c-tile__description">Manage all your tags without editing code - for free.</p> </div> </div> </li> <li class="h-c-carousel__item product-card"> <a data-g-event="product: tag manager: overview" data-g-action="product tile: tag manager 360" data-g-label="product tiles" class="h-c-tile h-c-tile--border h-c-tile--hoverable h-c-tile--small-height" href="/about/tag-manager-360/" > <div class="h-c-tile__header h-c-tile__header--icon product-card__header"> <picture> <svg id="tag-manager_icon_svg" data-name="tag-manager_icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 48 48" alt="" role="img" aria-label="tag-manager icon" class="gmp-product-icon gmp-product-icon--fixed"> <title>GMP_Logo_tag-manager</title> <polygon class="blue-11" points="28.1 45.74 19.93 37.56 37.48 19.83 45.8 28.15 28.1 45.74"/><path class="blue-12" d="M28.16,10.51,19.84,2.19,2.2,19.83a5.88,5.88,0,0,0,0,8.32L19.84,45.79,28,37.59,14.67,24Z"/><path class="blue-11" d="M45.8,19.83,28.16,2.19a5.88,5.88,0,0,0-8.32,8.32L37.49,28.15a5.88,5.88,0,0,0,8.32-8.32Z"/><circle class="blue-13" cx="23.94" cy="41.7" r="5.83" transform="translate(-22.48 29.14) rotate(-45)"/> </svg> </picture> </div> <div class="h-c-tile__body"> <h4 class="h-c-tile__headline product-card__headline">Tag Manager 360</h4> <p class="h-c-tile__description">Manage all your tags in one place for a smarter, simpler way to oversee your marketing.</p> <ul class="h-c-tile__links"> <li class="h-c-tile__link"> <svg alt="" role="img" class="h-c-tile__link h-c-tile__link--arrow"> <use xlink:href="#mi-arrow-forward-no-bg"></use> </svg> </li> </ul> </div> </a> </li> </ul> <div class="h-c-carousel__paginate glue-pagination-previous"> <button type="button" class="glue-o-pagination__button" data-glue-pagination-previous data-glue-pagination="carousel-tile" data-glue-pagination-update-model="false"> <div class="h-c-carousel__paginate-wrap"> <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" class="h-c-icon h-c-icon--keyboard-arrow-left" alt> <use xlink:href="#mi-keyboard-arrow-right"></use> </svg> </div> </button> </div> <div class="h-c-carousel__paginate glue-pagination-next"> <button type="button" class="glue-o-pagination__button" data-glue-pagination-next data-glue-pagination="carousel-tile" data-glue-pagination-update-model="false"> <div class="h-c-carousel__paginate-wrap"> <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" class="h-c-icon h-c-icon--keyboard-arrow-right" alt> <use xlink:href="#mi-keyboard-arrow-right"></use> </svg> </div> </button> </div> </div> <div class="h-c-carousel__navigation product-card-grid__navigation"> <ul class="glue-pagination-page-list" data-glue-pagination-page-list data-glue-pagination="carousel-tile" role="tablist"> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="2">2</button> </li> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="3">3</button> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="gmp-section gmp-mb-l"> <div class="two-column-tout"> <div class="h-c-page"> <div class="h-c-grid"> <div class="h-c-grid__col h-c-grid__col-xl--offset-1 h-c-grid__col-l--6 h-c-grid__col-xl--5 h-c-grid__col--align-middle two-column-tout__content"> <h3 class="h-c-headline h-c-headline--one"> Airbnb improves vendor data collection to 90% with Tag Manager. </h3> <div class="h-u-mb-std two-column-tout__description"> <p>Airbnb turned to Tag Manager to streamline its system for website tags. The result was better vendor data collection and a faster site.</p> </div> <a data-g-event="product: tag manager: overview" data-g-action="resource featured: case study" data-g-label="resource: airbnb improves vendor data collection to 90 percent with tag manager" data-g-restype="case study" data-g-resproduct="tag manager" href="/about/resources/airbnb-improves-vendor-data-collection-with-tag-manager/" title="Read more" class="h-c-link h-c-link--internal gmp-link" >Read more</a> </div> <div class="h-c-grid__col h-c-grid__col-l--6 h-c-grid__col--align-middle"> <div class="two-column-tout__image text-center"> <picture> <source media="(max-width: 767px)" srcset="https://lh3.googleusercontent.com/nsfZYfIDhhIlZhkBtdXEkUAf-EEQHmWIKsQ7dA53SMgtGf2WCxtlrBAqgIs5SInP0emETDzo0NZ8P-a2PWsuhEuPBYtvOoXHoBVm=s480 1x, https://lh3.googleusercontent.com/gHVDSiJZOnIq5ZGKTa94FkueqWTpo_P6oBZrDKDrBHyxnM8dSNNLRXaqusJvV5UqC-899xXpRW2MysSY3RL3SbT2eaCajp2z7mOr=s960 2x"> <source media="(min-width: 768px)" srcset="https://lh3.googleusercontent.com/YzFlgGWhnLtplq5kURH4agG0OUhGE2HuHpRSy-oVsMmu5O00BdODcZykv37lgKFr_xCUAY_UHusDPRw8aXDFOLT3pIRq4__oCJkvpg=s1500 1x, https://lh3.googleusercontent.com/xvSXEreDeqlGxXXfj6QwlmNa4stV80iYjok2LiaFT6i9HtAEOPD7yv29jEp_AF-HYfvGtkhjjTZNb7VbHe91todmoGI5SkULId16=s3000 2x"> <img src="https://lh3.googleusercontent.com/YzFlgGWhnLtplq5kURH4agG0OUhGE2HuHpRSy-oVsMmu5O00BdODcZykv37lgKFr_xCUAY_UHusDPRw8aXDFOLT3pIRq4__oCJkvpg=s1500" alt="Airbnb improves vendor data collection to 90% with Tag Manager." class='gmp-no-grab '> </picture> </div> </div> </div> </div> </div> </section> <section class="gmp-section gmp-mb-xl"> <div class="compare-module"> <div class="h-c-page"> <div class="h-c-grid"> <div class="h-c-grid__col h-c-grid__col--6 h-c-grid__col-l--4 h-c-grid__col--offset-1 compare-module__header"> <h3 class="h-c-headline h-c-headline--one">Related solution</h3> <p class="h-c-tile__description">Learn about our other tagging solution and how it works with Google’s advertising and analytics products</p> </div> <div class="h-c-grid__col h-c-grid__col-l--7 compare-module__cards"> <div class="product-card-grid"> <div class="h-c-page"> <div class="glue-pagination h-c-carousel h-c-carousel--tile h-c-carousel--tile-small-only h-u-mt-std"> <div class="h-c-carousel__wrap"> <ul class="glue-carousel" data-glue-carousel data-glue-pagination="carousel-tile" data-glue-carousel-breakpoints="['x-small']"> <li class="h-c-carousel__item product-card"> <a data-g-event="product: tag manager: overview" data-g-action="product tile: google tag" data-g-label="product tiles" class="h-c-tile h-c-tile--border h-c-tile--hoverable h-c-tile--small-height" href="https://support.google.com/tagmanager/answer/11994839" target="_blank" rel="nofollow noreferrer noopener" > <div class="h-c-tile__header h-c-tile__header--icon product-card__header"> <img alt="Google tag" srcset="https://lh3.googleusercontent.com/ZXAKNNn3VXJB5l32Z1y-6IX-IZZxJY2pySkbuRI2lYV4dB5NnTgEcIDf4yxREvzqo-B0tb3_0WFrHXOkrgpkVdNeeye871w78uvpGFn6u9NfswHMP2k=s48 1x, https://lh3.googleusercontent.com/ZXAKNNn3VXJB5l32Z1y-6IX-IZZxJY2pySkbuRI2lYV4dB5NnTgEcIDf4yxREvzqo-B0tb3_0WFrHXOkrgpkVdNeeye871w78uvpGFn6u9NfswHMP2k=s96 2x" src="https://lh3.googleusercontent.com/ZXAKNNn3VXJB5l32Z1y-6IX-IZZxJY2pySkbuRI2lYV4dB5NnTgEcIDf4yxREvzqo-B0tb3_0WFrHXOkrgpkVdNeeye871w78uvpGFn6u9NfswHMP2k=s48"> </div> <div class="h-c-tile__body"> <h4 class="h-c-tile__headline product-card__headline">Google tag</h4> <p class="h-c-tile__description">Implement Google ads and analytics products with a single tag</p> <ul class="h-c-tile__links"> <li class="h-c-tile__link"> <svg alt="" role="img" class="h-c-tile__link h-c-tile__link--arrow"> <use xlink:href="#mi-arrow-forward-no-bg"></use> </svg> </li> </ul> </div> </a> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </section> <section class="gmp-section gmp-mb-l"> <div class="gmp-section-header"> <div class="h-c-page"> <div class="h-c-grid"> <div class="h-c-grid__col"> <h3 class="h-c-headline h-c-headline--one gmp-section-header--center">Resources</h3> </div> </div> </div> </div> <div class="resource-card-grid"> <div class="h-c-page"> <div class="glue-pagination h-c-carousel h-c-carousel--tile h-c-carousel--tile-small-only h-u-mt-std"> <div class="h-c-carousel__wrap"> <ul class="resource-card-set glue-carousel" data-glue-carousel data-glue-pagination="resource-carousel" data-glue-carousel-breakpoints="['x-small']"> <li class="h-c-carousel__item resource-card" data-glue-filter-result-attrs="{ 'product': ['google-marketing-platform'], 'type': ['infographic']}"> <a data-g-event="product: tag manager: overview" data-g-action="resource tile: infographic" data-g-label="resource: how leading marketers get time on their side" data-g-restype="infographic" data-g-resproduct="google marketing platform" class="h-c-tile h-c-tile--border h-c-tile--hoverable" href="/about/resources/how-leading-marketers-get-time-on-their-side/"> <div class="h-c-tile__header"> <img alt="How leading marketers get time on their side" srcset="https://lh3.googleusercontent.com/1nSijHBdoLg9m8Hm4OeDwAM8zXDAAoTLWPw55gcQ6-RPuqwmn3GFeE9HUHKxZVdrbYDnroknsvxjfydPXcyOZK6-5xqDLQTlEIMwdZk=w298-h170-p-nu-pa 1x, https://lh3.googleusercontent.com/1nSijHBdoLg9m8Hm4OeDwAM8zXDAAoTLWPw55gcQ6-RPuqwmn3GFeE9HUHKxZVdrbYDnroknsvxjfydPXcyOZK6-5xqDLQTlEIMwdZk=w596-h340-p-nu-pa 2x" src="https://lh3.googleusercontent.com/1nSijHBdoLg9m8Hm4OeDwAM8zXDAAoTLWPw55gcQ6-RPuqwmn3GFeE9HUHKxZVdrbYDnroknsvxjfydPXcyOZK6-5xqDLQTlEIMwdZk=w298-h170-p-nu-pa" class="gmp-no-grab resource-card__image"> </div> <div class="h-c-tile__body"> <div class="h-c-eyebrow resource-card__eyebrow">Infographic</div> <h3 class="h-c-tile__headline">How leading marketers get time on their side</h3> <ul class="h-c-tile__links resource-card__links"> <li class="h-c-tile__link h-c-link gmp-link resource-card__link"> Read more </li> </ul> </div> </a> </li> <li class="h-c-carousel__item resource-card" data-glue-filter-result-attrs="{ 'product': ['tag-manager'], 'type': ['product overview']}"> <a data-g-event="product: tag manager: overview" data-g-action="resource tile: product overview" data-g-label="resource: tag manager" data-g-restype="product overview" data-g-resproduct="tag manager" class="h-c-tile h-c-tile--border h-c-tile--hoverable" href="/about/resources/tag-manager-product-overview/"> <div class="h-c-tile__header"> <img alt="Tag Manager" srcset="https://lh3.googleusercontent.com/zz2ZpzB5CN2YPmCDXSG-ARNVXWtLkLA0BKEJAXJ2awBxJCOCOt7rfj4djpmWABYdqIDo7efDdezCb6oVFS7tc7Esi5ApTO6ZjM9s=w298-h170-p-nu-pa 1x, https://lh3.googleusercontent.com/zz2ZpzB5CN2YPmCDXSG-ARNVXWtLkLA0BKEJAXJ2awBxJCOCOt7rfj4djpmWABYdqIDo7efDdezCb6oVFS7tc7Esi5ApTO6ZjM9s=w596-h340-p-nu-pa 2x" src="https://lh3.googleusercontent.com/zz2ZpzB5CN2YPmCDXSG-ARNVXWtLkLA0BKEJAXJ2awBxJCOCOt7rfj4djpmWABYdqIDo7efDdezCb6oVFS7tc7Esi5ApTO6ZjM9s=w298-h170-p-nu-pa" class="gmp-no-grab resource-card__image"> </div> <div class="h-c-tile__body"> <div class="h-c-eyebrow resource-card__eyebrow">Product Overview</div> <h3 class="h-c-tile__headline">Tag Manager</h3> <ul class="h-c-tile__links resource-card__links"> <li class="h-c-tile__link h-c-link gmp-link resource-card__link"> Read more </li> </ul> </div> </a> </li> <li class="h-c-carousel__item resource-card" data-glue-filter-result-attrs="{ 'product': ['tag-manager'], 'type': ['case study']}"> <a data-g-event="product: tag manager: overview" data-g-action="resource tile: case study" data-g-label="resource: jobs2careers doubles conversions and increases workflow efficiency using google tag manager" data-g-restype="case study" data-g-resproduct="tag manager" class="h-c-tile h-c-tile--border h-c-tile--hoverable" 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