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With multipage split tests, hybrid split tests, 90+ integrations, you’re sorted." /> <link rel="canonical" href="https://www.convert.com/features/split-testing/" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Split Testing" /> <meta property="og:description" content="Your search for a split testing tool that’s efficient and cost effective ends here. With multipage split tests, hybrid split tests, 90+ integrations, you’re sorted." /> <meta property="og:url" content="https://www.convert.com/features/split-testing/" /> <meta property="og:site_name" content="A/B Testing Software" /> <meta property="article:publisher" content="https://www.facebook.com/convert" /> <meta property="article:modified_time" content="2022-09-08T18:56:22+00:00" /> <meta property="og:image" content="https://www.convert.com/wp-content/uploads/2023/07/convert-meta-image.jpg" /> <meta property="og:image:width" content="1299" /> <meta property="og:image:height" content="650" /> <meta property="og:image:type" content="image/jpeg" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:site" content="@convert" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://www.convert.com/features/split-testing/","url":"https://www.convert.com/features/split-testing/","name":"Best Split Testing Features & Tool | Convert Experiences.","isPartOf":{"@id":"https://www.convert.com/#website"},"datePublished":"2022-09-08T18:56:21+00:00","dateModified":"2022-09-08T18:56:22+00:00","description":"Your search for a split testing tool that’s efficient and cost effective ends here. With multipage split tests, hybrid split tests, 90+ integrations, you’re sorted.","breadcrumb":{"@id":"https://www.convert.com/features/split-testing/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://www.convert.com/features/split-testing/"]}],"mainEntity":[{"@type":"Question","name":"What is Split URL testing?","acceptedAnswer":{"@type":"Answer","text":"\n<p>A split test or a split URL test is often used interchangeably with an A/B test. This isn’t wholly accurate. While you would still compare two different versions of an element or an asset, in split testing the beauty lies in the simple execution and broad scope. </p>\n\n\n\n<p>Here’s why. </p>\n\n\n\n<p>In a split URL test, in most cases, your A/B testing tool is in charge of splitting traffic between two URLs that already exist on your site. Some examples include: </p>\n\n\n\n<ul><li><a href=\"https://www.convert.com/blog/shopify-ab-testing/ab-test-shopify-themes/\">Two different store designs/ themes</a>. </li></ul>\n\n\n\n<ul><li>Implementing a widget like a loyalty program pop-up that significantly impacts the way people perceive your offering and constitutes you innovating on your existing business model.  </li></ul>\n\n\n\n<ul><li>Different checkout flows for different product categories - a bare bones one-page checkout vs something more elaborate with upgrade nudges and reasons to shop your brand. </li></ul>\n\n\n\n<p>What this means is the A/B testing tool is mostly exempt from manipulating the code and CSS of your website. That part is taken care of by your development team. </p>\n\n\n\n<p>Yes, the variant pitched against the original may not be a high fidelity, fully functional version of the change you wish to see later down the line. But its delivery isn’t restricted to the code editor of your experimentation platform. </p>\n\n\n\n<p><em>Split testing is thus more strategic. Think of it as a compass, pointing you in the direction of paths and experiences that are worth thinking granularly about and optimizing iteratively. </em></p>\n\n\n\n<p>Another factor here is the scope of the experiment. If your old site competes against your newly redesigned website, you aren’t interested in minute 1% conversion lifts. You know there is a change. One that is likely to alter traffic response.</p>\n\n\n\n<p>This is why you can use a wider net in statistical terms and go with a high <a href=\"https://www.convert.com/blog/a-b-testing/statistical-significance/\">MDE (Minimum Detectable Effect)</a>. This means, given the same traffic, your split tests will usually conclude faster than a more nuanced A/B test, as the lift will usually be stronger in either direction.</p>\n"}},{"@type":"Question","name":"Does split testing affect SEO?","acceptedAnswer":{"@type":"Answer","text":"\n<p><a href=\"https://www.convert.com/blog/a-b-testing/ab-testing-doesnt-impact-seo/\">Not if you conduct your split tests the right way</a>. </p>\n\n\n\n<p>To better understand the risks, let’s talk about cloaking. </p>\n\n\n\n<p>Cloaking content was mentioned in the early days of search engines (around 1990s). In those days, SEO was all about keyword stuffing. So SEO agencies would display a page full of keywords when a search engine bot visited to crawl / index the page. </p>\n\n\n\n<p>While if a user visited the same page, they displayed the default (normal) version. This strategy of keyword stuffing used to work like wonders so naturally search engines started devising clever ways to detect and penalize such cloaking. But thanks to Google’s PageRank algorithm, keyword stuffing no longer works.</p>\n\n\n\n<p>But you still have to be mindful of the following when you redirect your traffic to your variant. </p>\n\n\n\n<ol><li>Place the rel=canonical link attribute on all of your alternate links, pointing to your original page. This will help point bots indexing your website to your original page. Experiments involving redirects should be fine as long as they don't redirect to unexpected or unrelated content.</li></ol>\n\n\n\n<ol start=\"2\"><li>As long as you are not basing your traffic allocation on a search engine vs human distinction (using Googlebot user-agent in Audiences feature), you will not be punished for cloaking. Google doesn’t care if their bot sees one version or another; it just cares that its bot has the same user experience as that of a random visitor.</li></ol>\n\n\n\n<ol><li>Run the split URL test only as long as it is necessary. You have the right to use the power of experimentation to grow your business. But an experiment, by its very definition, runs for a limited period of time. Respect that.</li></ol>\n"}}]},{"@type":"BreadcrumbList","@id":"https://www.convert.com/features/split-testing/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Features","item":"https://www.convert.com/features/"},{"@type":"ListItem","position":2,"name":"Split Testing"}]},{"@type":"WebSite","@id":"https://www.convert.com/#website","url":"https://www.convert.com/","name":"A/B Testing Software","description":"A Visual Website Optimizer Ways to Maximizer High Conversion Rates for eCommerce Agencies","publisher":{"@id":"https://www.convert.com/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.convert.com/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://www.convert.com/#organization","name":"Convert.com","url":"https://www.convert.com/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://www.convert.com/#/schema/logo/image/","url":"https://www.convert.com/wp-content/uploads/2021/01/convert-logo-black-transparent.png","contentUrl":"https://www.convert.com/wp-content/uploads/2021/01/convert-logo-black-transparent.png","width":567,"height":122,"caption":"Convert.com"},"image":{"@id":"https://www.convert.com/#/schema/logo/image/"},"sameAs":["https://www.facebook.com/convert","https://x.com/convert","https://www.linkedin.com/company/convert-com","http://pinterest.com/convertcom/","https://www.youtube.com/channel/UCb3MRutvDELM_843ZJ-5tww"],"publishingPrinciples":"https://www.convert.com/write-for-us/","ethicsPolicy":"https://www.convert.com/conscious-business/","diversityStaffingReport":"https://www.convert.com/jobs/"}]}</script> <link rel='dns-prefetch' href='//js.hs-scripts.com' /> <link rel='dns-prefetch' href='//plausible.io' /> <link rel="alternate" type="application/rss+xml" title="A/B Testing Software » Feed" href="https://www.convert.com/feed/" /> <link rel='stylesheet' id='wp-block-library-css' href='https://www.convert.com/wp-includes/css/dist/block-library/style.min.css?ver=6.6.2' type='text/css' media='all' /> <style id='wp-block-library-inline-css' type='text/css'> .is-style-table-card{ box-shadow: 0 4px 8px rgb(133 46 126 / 25%); border-radius: 1rem; padding: 24px; } .is-style-table-card table thead{ background-color: #FFF2F9; color: #770046; } .is-style-table-card table th{ border: 0; text-align: left; } .is-style-table-card table td{ border: 0; } .is-style-table-card table tr{ border-bottom: 1px dashed #d4e0e7; } .is-style-table-card table tr:last-child{ border-bottom: 0; } .wp-block-image.is-style-img-no-dropshadow img{ box-shadow: none; } </style> <style id='co-authors-plus-coauthors-style-inline-css' type='text/css'> .wp-block-co-authors-plus-coauthors.is-layout-flow [class*=wp-block-co-authors-plus]{display:inline} </style> <style id='co-authors-plus-avatar-style-inline-css' type='text/css'> .wp-block-co-authors-plus-avatar :where(img){height:auto;max-width:100%;vertical-align:bottom}.wp-block-co-authors-plus-coauthors.is-layout-flow .wp-block-co-authors-plus-avatar :where(img){vertical-align:middle}.wp-block-co-authors-plus-avatar:is(.alignleft,.alignright){display:table}.wp-block-co-authors-plus-avatar.aligncenter{display:table;margin-inline:auto} </style> <style id='co-authors-plus-image-style-inline-css' type='text/css'> .wp-block-co-authors-plus-image{margin-bottom:0}.wp-block-co-authors-plus-image :where(img){height:auto;max-width:100%;vertical-align:bottom}.wp-block-co-authors-plus-coauthors.is-layout-flow .wp-block-co-authors-plus-image :where(img){vertical-align:middle}.wp-block-co-authors-plus-image:is(.alignfull,.alignwide) :where(img){width:100%}.wp-block-co-authors-plus-image:is(.alignleft,.alignright){display:table}.wp-block-co-authors-plus-image.aligncenter{display:table;margin-inline:auto} </style> <style id='classic-theme-styles-inline-css' type='text/css'> /*! 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data-src="https://www.convert.com/wp-content/themes/olympus/img/g2c-winter-2023.svg" alt="High Performer Winter 2023" width="93" height="104"> </div> </div> <div class="u-mb-32 u-tb-mb-0"> <div class="u-px-24 center"> <img data-src="https://www.convert.com/wp-content/themes/olympus/img/g2c-spring-2023.svg" alt="High Performer Spring 2023" width="93" height="104"> </div> </div> <div class="u-mb-32 u-tb-mb-0"> <div class="u-px-24 center"> <img data-src="https://www.convert.com/wp-content/themes/olympus/img/g2c-summer-2023.svg" alt="High Performer Summer 2023" width="93" height="104"> </div> </div> </div> </div> </div> </div> <div class="grid center"> <h3 class="u-mb-24">Split Test To:</h3> </div> <div class="grid flex flex-wrap u-mb-48"> <div class="grid__6--dt bg-brand-color-white br4 u-pa-24 u-mb-24 dropshadow-light-blue"> <div > <div> <img data-src="https://www.convert.com/wp-content/themes/olympus/img/checked-alt.svg" alt="Checked Icon" class="u-mb-12" width="75" height="75"> <h3 class="h4 u-my-0 bold">Validate Your Website Redesign</h3> </div> <div> <p class="u-my-0">Ideally each change you make to your site should go through your A/B testing machine. In the real world, you split test the older version of your site against your shiny new design to understand the impact on metrics that matter.</p> </div> </div> </div> <div class="grid__6--dt bg-brand-color-white br4 u-pa-24 u-mb-24 dropshadow-light-blue"> <div> <div> <img data-src="https://www.convert.com/wp-content/themes/olympus/img/choose.svg" alt="Choose Icon" class="u-mb-12" width="75" height="75"> <h3 class="h4 u-my-0 bold">Pick a Theme That Encourages Buying</h3> </div> <div> <p class="u-my-0">Your store theme can make or break your buyers’ experience. It’s the difference between added to cart and bounced from page. It’s also notoriously difficult to quantify for performance. Split testing is a good start.</p> </div> </div> </div> <div class="grid__6--dt bg-brand-color-white br4 u-pa-24 u-mb-24 u-dt-mb-0 dropshadow-light-blue"> <div> <div> <img data-src="https://www.convert.com/wp-content/themes/olympus/img/compare.svg" alt="Compare Icon" class="u-mb-12" width="75" height="75"> <h3 class="h4 u-my-0 bold">Pitch Checkouts Against Each Other</h3> </div> <div> <p class="u-my-0">Go beyond adding and removing trust symbols. How about changing the way your checkout behaves? How about testing checkout apps and customization? This is possible, with split testing.</p> </div> </div> </div> <div class="grid__6--dt bg-brand-color-white br4 u-pa-24 u-mb-24 u-dt-mb-0 dropshadow-light-blue"> <div> <div> <img data-src="https://www.convert.com/wp-content/themes/olympus/img/idea.svg" alt="Idea Icon" class="u-mb-12" width="75" height="75"> <h3 class="h4 u-my-0 bold">Bring Innovation to Your Business</h3> </div> <div> <p class="u-my-0">Got a breakthrough you know will improve sign-ups, boost revenue or make retention a reality? Create a Minimum Viable version of your brainwave and split test it against the original. If the numbers you want to move, actually move, you have a data driven case for the C-suite. Split testing will vouch for your “best ideas”. </p> </div> </div> </div> </div> <div class="center"> <a id="first-freetrial" href="#subscribeFreeTrial" class="signup_link button u-my-0">Let Convert Help You</a> <span class="db brand-color-cta mini uppercase u-mt-4" style="letter-spacing: 1.5px;">**Start 15-day free trial</span> </div> </div> <div class="section-main"> <div class="grid center"> <div class="grid-center__6"> <h2 class="bg-brand-color-blue-gradient-text">Split URL Testing Features People Don’t Talk About on Social.</h2> </div> </div> <div class="grid center"> <div class="grid-center__6"> <p class="u-my-0">Split URL testing isn’t meant for headline swaps and button color changes. You crave to conduct sweeping, strategic experiments with it. We let you do that.</p> <p class="u-my-0">With plans starting at USD $299/month</b>.</p> </div> </div> <div class="grid flex flex-wrap-reverse items-center u-my-56"> <div class="grid__12 grid__6--dt u-pa-0 u-dt-pa-24"> <b class="brand-color-dark-black lead">Hybrid Split Tests</b> <p class="brand-color-dark-black u-mb-0">For the perfectionists and last minute planners. We got your back. Your split test candidates could do with some style tweaks right? Don’t go running to Dev. Apply changes to the experiences by running a Deploy on top of a split URL test. The best part? Deploys are drag and drop. You’ll get it done all on your own.</p> </div> <div class="grid__12 grid__6--dt u-mb-24 u-dt-mb-0 u-dt-pa-24 center"> <img data-src="https://www.convert.com/wp-content/themes/olympus/img/Split-and-Deploy.png" alt="Split and Deploy" width="599" height="329"> </div> </div> <div class="grid flex flex-wrap items-center u-mb-56"> <div class="grid__12 grid__6--dt u-mb-24 u-dt-mb-0 center"> <img data-src="https://www.convert.com/wp-content/themes/olympus/img/Multipage-Split-Tests.png" alt="Multipage Split Tests" width="572" height="414"> </div> <div class="grid__12 grid__6--dt u-pa-0 u-dt-pa-24"> <b class="brand-color-dark-black lead">Multipage Split Tests</b> <p class="brand-color-dark-black">Need multiple (original) URLs to point to a host of variations? While passing query parameters along the way.</p> <p class="brand-color-dark-black umb-0">This complex scenario is possible with Convert Experiences.</p> </div> </div> <div class="grid u-pt-28 u-pb-24"> <div class="grid-center__6"> <h3>Companies like Conversion Rate Experiments Use tools like Convert Experiences</h3> <div class="media-video video-margin"> <div class="lazy-vimeo" data-src="https://player.vimeo.com/video/231668864"></div> </div> </div> </div> <div class="center" > <a id="second-freetrial" href="#subscribeFreeTrial" class="signup_link button u-my-0">Split Test To Growth</a> <span class="db brand-color-cta mini uppercase u-mt-4" style="letter-spacing: 1.5px;">**Start 15-day free trial</span> </div> </div> <div data-wpr-lazyrender="1" class="section-main"> <div class="grid flex flex-wrap-reverse items-center u-pb-56"> <div class="grid__12 grid__6--dt u-pa-0 u-dt-pa-24"> <b class="brand-color-dark-black lead">Audience Targeting With 40+ Filters</b> <p>Split tests are about going broad in scope. And accurate in targeting. We give you an advanced drag & drop targeting engine where you can mix and match 40+ filters to create segments by:</p> <div class="flex flex-wrap u-mb-24"> <div class="grid__6 grid__4--tb u-mb-12"> <div class="tooltip-bubble tooltip-bubble--center" data-tooltip="Includes conditions like Campaign, Medium, Source Name and Keyword. Performance marketers love this."> <img class="u-mr-8" data-src="https://www.convert.com/wp-content/themes/olympus/img/traffic-blue-outline.svg" alt="Traffic Sources" width="25" height="25"> <div class="dib bbd">Traffic Sources</div> </div> </div> <div class="grid__6 grid__4--tb u-mb-12"> <div class="tooltip-bubble tooltip-bubble--center" data-tooltip="Includes conditions like Average time on page, region, visit duration, visitor type, city and language. Ideal for tests that tweak 1:1 messaging."> <img class="u-mr-8" data-src="https://www.convert.com/wp-content/themes/olympus/img/id-blue-outline.svg" alt="Traffic Sources" width="25" height="25"> <div class="dib bbd">Visitor Data</div> </div> </div> <div class="grid__6 grid__4--tb u-mb-12 omega"> <div class="tooltip-bubble tooltip-bubble--center" data-tooltip="Includes conditions like day of week, hour of day and minute. Ideal for testing time sensitive offers."> <img class="u-mr-8" data-src="https://www.convert.com/wp-content/themes/olympus/img/time-blue-outline.svg" alt="Traffic Sources" width="25" height="25"> <div class="dib bbd">Visit Times</div> </div> </div> <div class="grid__6 grid__4--tb u-mb-12 u-tb-mb-0"> <div class="tooltip-bubble tooltip-bubble--center" data-tooltip="Includes conditions like browser version and device category. Ideal for tests to standardize omni channel marketing."> <img class="u-mr-8" data-src="https://www.convert.com/wp-content/themes/olympus/img/code-blue-outline.svg" alt="Traffic Sources" width="25" height="25"> <div class="dib bbd">Systems</div> </div> </div> <div class="grid__6 grid__4--tb u-mb-12 u-tb-mb-0"> <div class="tooltip-bubble tooltip-bubble--center" data-tooltip="Includes conditions like page type, product SKU, product price and product name. Advanced targeting for Ecommerce and Shopify users."> <img class="u-mr-8" data-src="https://www.convert.com/wp-content/themes/olympus/img/tag-blue-outline.svg" alt="Traffic Sources" width="25" height="25"> <div class="dib bbd">Page Tags</div> </div> </div> <div class="grid__6 grid__4--tb"> <div> <img class="u-mr-8" data-src="https://www.convert.com/wp-content/themes/olympus/img/weather-blue-outline.svg" alt="Traffic Sources" width="25" height="25"> Weather </div> </div> </div> <a href="/ab-testing-tool/audience-targeting/" class="button u-my-0">Explore Audience Targeting in Detail</a> </div> <div class="grid__12 grid__6--dt u-mb-24 u-dt-mb-0"> <img class="dropshadow-light-blue" data-src="https://www.convert.com/wp-content/themes/olympus/img/convert-audiences.gif" alt="Audience Targeting Engine with 40+ Filters" width="800" height="394"> </div> </div> <div class="grid flex flex-wrap items-center u-py-56"> <div class="grid__12 grid__6--dt u-mb-24 u-dt-mb-0 center"> <img class="br2 dropshadow-light-blue" data-src="https://www.convert.com/wp-content/themes/olympus/img/experiments-goal-types.png" alt="10 Experiment Goals To Quantify Impact" width="800" height="439"> </div> <div class="grid__12 grid__6--dt u-pa-0 u-dt-pa-24"> <b class="brand-color-dark-black lead">10 Experiment Goals To Quantify Impact</b> <p class="brand-color-dark-black">Split URL tests demand exhaustive monitoring. Since so many new inputs are introduced, all at the same time, you should not only track a primary KPI, but also secondary goals, and guardrails to ensure nothing is broken by the interventions.</p> <div class="flex flex-wrap u-mb-24"> <div class="grid__6 grid__4--tb u-mb-12"> <div> <img class="u-mr-8" data-src="https://www.convert.com/wp-content/themes/olympus/img/weather-blue-outline.svg" alt="Traffic Sources" width="25" height="25"> Page Visits </div> </div> <div class="grid__6 grid__4--tb u-mb-12"> <div> <img class="u-mr-8" data-src="https://www.convert.com/wp-content/themes/olympus/img/weather-blue-outline.svg" alt="Traffic Sources" width="25" height="25"> Revenue Goals </div> </div> <div class="grid__6 grid__4--tb u-mb-12 omega"> <div> <img class="u-mr-8" data-src="https://www.convert.com/wp-content/themes/olympus/img/weather-blue-outline.svg" alt="Traffic Sources" width="25" height="25"> Click Goals </div> </div> <div class="grid__6 grid__4--tb u-mb-12 u-tb-mb-0"> <div class="tooltip-bubble tooltip-bubble--center" data-tooltip="Track actions like Facebook likes directly through JavaScript code."> <img class="u-mr-8" data-src="https://www.convert.com/wp-content/themes/olympus/img/code-blue-outline.svg" alt="Traffic Sources" width="25" height="25"> <div class="dib bbd">JS Triggered Goals</div> </div> </div> <div class="grid__6 grid__4--tb u-mb-12"> <div> <img class="u-mr-8" data-src="https://www.convert.com/wp-content/themes/olympus/img/weather-blue-outline.svg" alt="Traffic Sources" width="25" height="25"> Scroll Goals </div> </div> <div class="grid__6 grid__4--tb u-mb-12 omega"> <div class="tooltip-bubble tooltip-bubble--center" data-tooltip="Use the same 40 filters in the targeting engine to track complex, tiered actions that involve two or more elements."> <img class="u-mr-8" data-src="https://www.convert.com/wp-content/themes/olympus/img/tag-blue-outline.svg" alt="Traffic Sources" width="25" height="25"> <div class="dib bbd">Advanced Goals</div> </div> </div> <div class="grid__6 grid__5--tb"> <div class="tooltip-bubble tooltip-bubble--center" data-tooltip="Import your goals from the Google Analytics set up and use them in your Convert environment."> <img class="u-mr-8" data-src="https://www.convert.com/wp-content/themes/olympus/img/tag-blue-outline.svg" alt="Traffic Sources" width="25" height="25"> <div class="dib bbd">Google Analytics Goals</div> </div> </div> </div> <a href="/ab-testing-tool/advanced-goals/" class="button u-my-0">Explore Goals in Detail</a> </div> </div> <div class="grid flex flex-wrap-reverse items-center u-pb-56"> <div class="grid__12 grid__6--dt u-pa-0 u-dt-pa-24"> <b class="brand-color-dark-black lead">90+ integrations And Counting</b> <p class="brand-color-dark-black">We don’t know the specs of your tech stack. But from simple to downright scary, whatever you’ve got going on behind the scenes, Convert Experiences can work with it.</p> </div> <div class="grid__12 grid__6--dt u-mb-24 u-dt-mb-0"> <img data-src="https://www.convert.com/wp-content/themes/olympus/img/IntegrationsGraphic.png" alt="Integrations" width="552" height="506"> </div> </div> </div> <div data-wpr-lazyrender="1" class="section-main"> <div class="grid u-mb-56"> <div class="grid-center__8 center"> <h2 class="bg-brand-color-blue-gradient-text">Should You Hop on a Convert Free Trial?</h2> <p class="u-mb-0"> We aren't afraid of a little competition. <br class="dn db--tb">Compare Convert's feature set to <br class="dn db--tb">VWO, Google Optimize, Optimizely, AB Tasty, Amplitude, Qubit and more </p> <a href="/a-b-testing-tools-comparison/" class="button" target="_blank" rel="noopener noreferrer">Get Unbiased Comparison</a> </div> </div> <div class="grid u-mb-56"> <div class="grid-center__7"> <div> <div class="customers-slider" data-flickity='{ "cellAlign": "left", "contain": true, "adaptiveHeight":true, "freeScroll": false, "freeScrollFriction": 0.2}'> <blockquote class="u-my-0 no-blockquote relative u-pt-56 u-pl-56 u-tb-pt-80 u-tb-pl-80 full-width"> <img width="183" height="187" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20183%20187'%3E%3C/svg%3E" alt="Blockquote Icon" class="absolute" style="top: 0; left: 0; z-index: 0;" data-lazy-src="https://www.convert.com/wp-content/themes/olympus/partials/components/blockquote/blockquoute-icon.png"><noscript><img width="183" height="187" src="https://www.convert.com/wp-content/themes/olympus/partials/components/blockquote/blockquoute-icon.png" alt="Blockquote Icon" class="absolute" style="top: 0; left: 0; z-index: 0;"></noscript> <p class="lead relative">Hivelocity is growing lightning fast. With growth comes more website traffic. Convert allows us to use data from our website visitors to not only better define our customers interest but also build a better product. Any B2B SaaS company looking to better their customer experience and reach more targeted prospects will find Convert a vital addition to their marketing assets.</p> <div class="flex items-center u-mt-40"> <img data-src="https://www.convert.com/wp-content/themes/olympus/img/mike-a.jpg" class="circle u-mr-28" alt="Mike Architetto" style="width: 80px; height: 80px;"> <div> <div> <span class="h4 bold brand-color-pink">Mike Architetto<br>President of Hivelocity</span> </div> </div> </div> </blockquote> <blockquote class="u-my-0 no-blockquote relative u-pt-56 u-pl-56 u-tb-pt-80 u-tb-pl-80 full-width"> <img width="183" height="187" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20183%20187'%3E%3C/svg%3E" alt="Blockquote Icon" class="absolute" style="top: 0; left: 0; z-index: 0;" data-lazy-src="https://www.convert.com/wp-content/themes/olympus/partials/components/blockquote/blockquoute-icon.png"><noscript><img width="183" height="187" src="https://www.convert.com/wp-content/themes/olympus/partials/components/blockquote/blockquoute-icon.png" alt="Blockquote Icon" class="absolute" style="top: 0; left: 0; z-index: 0;"></noscript> <p class="lead relative">Where the client has never done any testing before, we typically look first to use Convert (convert.com). I like Convert for a number of reasons. From the very beginning, it has been one of the easiest tools to integrate with Google Analytics. Also, for tricky variations, I’ve had better luck with Convert than others (Optimizely) at getting the variation to display just the way we want. And the support at Convert has always been excellent—again, better than most of their competitors.</p> <div class="flex items-center u-mt-40"> <img data-src="https://www.convert.com/wp-content/themes/olympus/img/tom-bowen.jpeg" class="circle u-mr-28" alt="Julien Le Nestour" style="width: 80px; height: 80px;"> <div> <div class="u-mb-8"> <span class="h4 bold brand-color-pink">Tom Bowen <br>Website Optimizers</span> </div> <div class="u-mb-8"> <img class="presenter-logo" data-src="https://www.convert.com/wp-content/themes/olympus/img/companies/wso-logo.gif" alt="WSO" style="width: 90px;"> </div> </div> </div> </blockquote> <blockquote class="u-my-0 no-blockquote relative u-pt-56 u-pl-56 u-tb-pt-80 u-tb-pl-80 full-width"> <img width="183" height="187" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20183%20187'%3E%3C/svg%3E" alt="Blockquote Icon" class="absolute" style="top: 0; left: 0; z-index: 0;" data-lazy-src="https://www.convert.com/wp-content/themes/olympus/partials/components/blockquote/blockquoute-icon.png"><noscript><img width="183" height="187" src="https://www.convert.com/wp-content/themes/olympus/partials/components/blockquote/blockquoute-icon.png" alt="Blockquote Icon" class="absolute" style="top: 0; left: 0; z-index: 0;"></noscript> <p class="lead relative">I appreciated the transparency in pricing and the free trial. Having looked into a few similar solutions, it took weeks of back and forth with demos, multiple phone calls, etc. before the other companies would finally quote me a price. In the end, the other solutions were 2-3X the cost and required 12-month commitment. Convert publishes their pricing, let's you run through the entire interface with the free trial and offers month-to-month subscriptions.</p> <div class="flex items-center u-mt-40"> <img data-src="https://www.convert.com/wp-content/themes/olympus/img/chris-watts.jpg" class="circle u-mr-28" alt="Chris Watts" style="width: 80px; height: 80px;"> <div> <div> <span class="h4 bold brand-color-pink">Chris Watts <br>BeFrugal</span> </div> </div> </div> </blockquote> </div> </div> </div> </div> </div> <div data-wpr-lazyrender="1" class="section-main"> <div class="grid flex flex-wrap items-center"> <div class="grid__12 grid__6--dt u-mb-24 u-dt-mb-0"> <div class="relative" style="z-index:2;"> <div class="absolute grid__8 h-100 bg-brand-color-light-blue" style=" top: 0; left: 18%; transform: rotate(5deg); filter: blur(30px);"> </div> <div class="absolute grid__8 h-100 bg-brand-color-light-blue" style=" top: 0; left: 18%; transform: rotate(352deg); filter: blur(16px);"> </div> <div class="lazy-vimeo" data-src="https://player.vimeo.com/video/812829171"></div> </div> </div> <div class="grid__12 grid__6--dt u-pa-0 u-dt-pa-24"> <b class="brand-color-dark-black lead">Reports You'll Share on Social</b> <p class="brand-color-dark-black">For two reasons - one, they are just so visual and comprehensible. And two - cause you’re seeing great results by testing more, better, faster. </p> <a href="https://www.convert.com/wp-content/uploads/2022/02/Convert-React-report.pdf" target="_blank" rel="noopener noreferrer" class="button u-my-0">Go ahead, peek at a sample report</a> </div> </div> </div> <div data-wpr-lazyrender="1" class="section-main"> <div class="grid u-mb-24"> <div class="grid-center__8"> <div class="relative"> <div class="center"> <img class="br3 full-width" data-src="https://www.convert.com/wp-content/themes/olympus/img/convert-team-celebrating.jpg" alt="Convert Team" width="800" height="456"> </div> <div class="bg-brand-gradient-transparent-black absolute u-px-12 u-dt-px-24 br3" style="bottom: 0;"> <h2 class="h3 brand-color-white">Do the Planet Some Good:</h2> </div> </div> </div> </div> <div class="grid"> <div class="grid-center__7"> <b class="lead">Why should you use Convert Experiences?</b> <p> The features and support are only part of the story. </p> <p> In today's market tech is duplicated. </p> <p> That's why we are betting on who we are to set us apart. </p> <p> Convert is a <a href="/conscious-business/">Conscious Business</a>. </p> <p> This means we only work with companies that do not cause harm to the planet, don't spread hate and divisiveness, and do not suppress the rights and freedom of under-served communities. </p> <p> Most importantly, we put our money where our mouth is. </p> <b class="lead"> We are the only Climate Neutral certified A/B testing tool out there. </b> <p> And a portion of our monthly revenue goes towards our goal of being <b>100x climate positive</b>. </p> <p class="center"> <img data-src="https://www.convert.com/wp-content/themes/olympus/img/climate-neutral-certified-badge-black.png" alt="Climate Badge" width="215" height="87"> </p> <p> <b>So if partnering with a fun, async and “remote since 2010” team of passionate purpose driven individuals sounds like your thing, sign up for a custom demo.</b> </p> <div class="center"> <a id="first-freetrial" href="#subscribeFreeTrial" class="signup_link button u-my-0">See Convert in Action</a> <span class="db brand-color-cta mini uppercase u-mt-4" style="letter-spacing: 1.5px;">**Start a 15-Day Free trial.</span> </div> </div> </div> </div> <div data-wpr-lazyrender="1" class="section-main u-pt-0"> <div class="grid u-mb-56"> <div class="grid-center__8 center"> <h2>Just Browsing? No Problem.</h2> <p class="u-mb-0">We Create Ungated A/B Testing Resources with Industry Experts.</p> </div> </div> <div class="grid flex flex-wrap"> <div class="relative grid__12 grid__4--dt bg-brand-color-white br4 dropshadow-light-blue u-mb-24 u-dt-mb-0"> <div> <div> <img class="logo" data-src="https://www.convert.com/wp-content/uploads/2022/10/AB-Testing-Video-on-PDPs.jpg" width="800" height="360" alt="A/B Testing Video on PDPs: How to Get the Most Out of Your Videos (+ Real Case Study)"> <h3 class="h4 u-mt-12 u-mb-0 bold u-px-24">A/B Testing Video on PDPs: How to Get the Most Out of Your Videos (+ Real Case Study)</h3> </div> <div class="u-mb-80 u-pt-24 u-pb-56 u-px-24"> <p class="u-my-0">For many e-commerce businesses, the product detail page (PDP) is one of the most important pages on the website. After all, this is where potential customers make the decision to add an item to their cart. As such, it's important to ensure that the product detail page is as effective as possible and has all…</p> <a href="https://www.convert.com/blog/a-b-testing/ab-testing-video-pdp/" target="_blank" rel="noopener noreferrer" class="absolute button bg-brand-color-white ba brand-color-black u-mb-0" style="bottom: 24px;">Read Post</a> </div> </div> </div> <div class="relative grid__12 grid__4--dt bg-brand-color-white br4 dropshadow-light-blue u-mb-24 u-dt-mb-0"> <div> <div> <img class="logo" data-src="https://www.convert.com/wp-content/uploads/2022/05/Split-Testing-Shopify-Product-Pages.jpg" width="800" height="360" alt="Split Testing Shopify Product Pages: Start the Journey to Optimize Your Best-Sellers"> <h3 class="h4 u-mt-12 u-mb-0 bold u-px-24">Split Testing Shopify Product Pages: Start the Journey to Optimize Your Best-Sellers</h3> </div> <div class="u-mb-80 u-pt-24 u-pb-56 u-px-24"> <p class="u-my-0">Guessing is not a sound business practice. If you’ve been around the eCommerce block for a while, you’ve seen the evidence. So, when it comes to your Shopify product pages, the moneymakers of your online store, your growth strategy has to take a scientific approach. Even when you use best practices or the "secret weapon"…</p> <a href="https://www.convert.com/blog/shopify-ab-testing/shopify-product-testing/" target="_blank" rel="noopener noreferrer" class="absolute button bg-brand-color-white ba brand-color-black u-mb-0" style="bottom: 24px;">Read Post</a> </div> </div> </div> <div class="relative grid__12 grid__4--dt bg-brand-color-white br4 dropshadow-light-blue u-mb-24 u-dt-mb-0"> <div> <div> <img class="logo" data-src="https://www.convert.com/wp-content/uploads/2021/07/10-Split-Testing-Tools-to-Grow-Your-Optimization-Program.jpg" width="800" height="360" alt="10 Best Split Testing Tools to Grow Your Optimization Program"> <h3 class="h4 u-mt-12 u-mb-0 bold u-px-24">10 Best Split Testing Tools to Grow Your Optimization Program</h3> </div> <div class="u-mb-80 u-pt-24 u-pb-56 u-px-24"> <p class="u-my-0">If you want your website to perform better, you need to understand your audience. What they want, when they want it, and how to provide it in the best way possible. That’s where testing comes in. Whether you’re looking for your first split-testing tool to use or already running tests and looking to switch to…</p> <a href="https://www.convert.com/blog/a-b-testing/top-split-testing-tools/" target="_blank" rel="noopener noreferrer" class="absolute button bg-brand-color-white ba brand-color-black u-mb-0" style="bottom: 24px;">Read Post</a> </div> </div> </div> </div> </div> <div data-wpr-lazyrender="1" class="section-main bg-brand-color-light-gray u-mb-0"> <div class="grid center u-mb-56"> <div class="grid-center__10"> <h2>Frequently Asked Questions About Split Testing:</h2> </div> </div> <div class="grid"> <div class="masonry-grid-2"> <div class="masonry__item u-mb-24"> <div class='brand-color-gray bg-brand-color-white br4 u-pa-24 dropshadow-light-blue'> <div class='brand-color-dark-black'> <div class='u-mb-24' id='what-is-split-url-testing'> <p class='u-my-0 bold brand-color-dark-black'>What is Split URL testing?</p> </div> <div> <p>A split test or a split URL test is often used interchangeably with an A/B test. This isn’t wholly accurate. While you would still compare two different versions of an element or an asset, in split testing the beauty lies in the simple execution and broad scope. </p> <p>Here’s why. </p> <p>In a split URL test, in most cases, your A/B testing tool is in charge of splitting traffic between two URLs that already exist on your site. Some examples include: </p> <ul class="wp-block-list"><li><a href="https://www.convert.com/blog/shopify-ab-testing/ab-test-shopify-themes/">Two different store designs/ themes</a>. </li></ul> <ul class="wp-block-list"><li>Implementing a widget like a loyalty program pop-up that significantly impacts the way people perceive your offering and constitutes you innovating on your existing business model.  </li></ul> <ul class="wp-block-list"><li>Different checkout flows for different product categories – a bare bones one-page checkout vs something more elaborate with upgrade nudges and reasons to shop your brand. </li></ul> <p>What this means is the A/B testing tool is mostly exempt from manipulating the code and CSS of your website. That part is taken care of by your development team. </p> <p>Yes, the variant pitched against the original may not be a high fidelity, fully functional version of the change you wish to see later down the line. But its delivery isn’t restricted to the code editor of your experimentation platform. </p> <p><em>Split testing is thus more strategic. Think of it as a compass, pointing you in the direction of paths and experiences that are worth thinking granularly about and optimizing iteratively. </em></p> <p>Another factor here is the scope of the experiment. If your old site competes against your newly redesigned website, you aren’t interested in minute 1% conversion lifts. You know there is a change. One that is likely to alter traffic response.</p> <p>This is why you can use a wider net in statistical terms and go with a high <a href="https://www.convert.com/blog/a-b-testing/statistical-significance/">MDE (Minimum Detectable Effect)</a>. This means, given the same traffic, your split tests will usually conclude faster than a more nuanced A/B test, as the lift will usually be stronger in either direction.</p> </div> </div> </div> </div> <div class="masonry__item u-mb-24"> <div class='brand-color-gray bg-brand-color-white br4 u-pa-24 dropshadow-light-blue'> <div class='brand-color-dark-black'> <div class='u-mb-24' id='when-should-i-use-split-testing-and-when-can-i-opt-for-a-b-tests'> <p class='u-my-0 bold brand-color-dark-black'>When should I use split testing and when can I opt for A/B tests?</p> </div> <div> <p>Let’s keep this simple. </p> <p>Use split testing when you aren’t interested in barely detectable shifts. When you know you’ve made a significant change to the status quo and you wish to see how the buyer response pendulum will swing. </p> <p>Use A/B testing when you want to have a direct causal relationship between the change and the outcome. Many optimizers recommend adjusting only 1 element in an A/B test, so that with an adequate confidence level and the right sample size, you can be quite sure of the fact that your idea (the hypothesis) has indeed moved the needle – either positively or negatively. And the observed effect is not random noise. </p> <p>While split testing helps you efficiently discard or adopt approaches, A/B testing is your reliable channel to finesse an approach and take it to the next level, learning about what works for your audience along the way.</p> </div> </div> </div> </div> <div class="masonry__item u-mb-24"> <div class='brand-color-gray bg-brand-color-white br4 u-pa-24 dropshadow-light-blue'> <div class='brand-color-dark-black'> <div class='u-mb-24' id='does-split-testing-affect-seo'> <p class='u-my-0 bold brand-color-dark-black'>Does split testing affect SEO?</p> </div> <div> <p><a href="https://www.convert.com/blog/a-b-testing/ab-testing-doesnt-impact-seo/">Not if you conduct your split tests the right way</a>. </p> <p>To better understand the risks, let’s talk about cloaking. </p> <p>Cloaking content was mentioned in the early days of search engines (around 1990s). In those days, SEO was all about keyword stuffing. So SEO agencies would display a page full of keywords when a search engine bot visited to crawl / index the page. </p> <p>While if a user visited the same page, they displayed the default (normal) version. This strategy of keyword stuffing used to work like wonders so naturally search engines started devising clever ways to detect and penalize such cloaking. But thanks to Google’s PageRank algorithm, keyword stuffing no longer works.</p> <p>But you still have to be mindful of the following when you redirect your traffic to your variant. </p> <ol class="wp-block-list"><li>Place the rel=canonical link attribute on all of your alternate links, pointing to your original page. This will help point bots indexing your website to your original page. Experiments involving redirects should be fine as long as they don’t redirect to unexpected or unrelated content.</li></ol> <ol class="wp-block-list" start="2"><li>As long as you are not basing your traffic allocation on a search engine vs human distinction (using Googlebot user-agent in Audiences feature), you will not be punished for cloaking. Google doesn’t care if their bot sees one version or another; it just cares that its bot has the same user experience as that of a random visitor.</li></ol> <ol class="wp-block-list"><li>Run the split URL test only as long as it is necessary. You have the right to use the power of experimentation to grow your business. But an experiment, by its very definition, runs for a limited period of time. 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