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<!DOCTYPE html> <html class='v2 list-page' dir='ltr' itemscope='' itemtype='http://schema.org/Blog' lang='en' xmlns='http://www.w3.org/1999/xhtml' xmlns:b='http://www.google.com/2005/gml/b' xmlns:data='http://www.google.com/2005/gml/data' xmlns:expr='http://www.google.com/2005/gml/expr'> <head> <link href='https://www.blogger.com/static/v1/widgets/3566091532-css_bundle_v2.css' rel='stylesheet' type='text/css'/> <title> Google Analytics Solutions: June 2013 </title> <meta content='width=device-width, height=device-height, minimum-scale=1.0, initial-scale=1.0, user-scalable=0' name='viewport'/> <meta content='IE=Edge' http-equiv='X-UA-Compatible'/> <meta content='Google Analytics Solutions' property='og:title'/> <meta content='en_US' property='og:locale'/> <meta content='https://analytics.googleblog.com/2013/06/' property='og:url'/> <meta content='Google Analytics Solutions' property='og:site_name'/>  <meta content='Google Analytics Solutions' property='og:title'/> <meta content='summary' name='twitter:card'/> <meta content='@google' name='twitter:creator'/> <link href='https://fonts.googleapis.com/css?family=Roboto:400italic,400,500,500italic,700,700italic' rel='stylesheet' type='text/css'/> <link href='https://fonts.googleapis.com/icon?family=Material+Icons' rel='stylesheet'/> <script src='https://ajax.googleapis.com/ajax/libs/jquery/1.11.3/jquery.min.js' type='text/javascript'></script> <script src='https://apis.google.com/js/platform.js'></script>  <style id='page-skin-1' type='text/css'></style> <style id='template-skin-1' type='text/css'></style>  <meta content='text/html; 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-webkit-font-smoothing: antialiased; } body { padding: 0; /* This ensures that the scroll bar is always present, which is needed */ /* because content render happens after page load; otherwise the header */ /* would "bounce" in-between states. */ min-height: 150%; } h2 { font-size: 16px; } h1, h2, h3, h4, h5 { line-height: 2em; } html, h4, h5, h6 { font-size: 14px; } a, a:visited { color: #4184F3; text-decoration: none; } a:focus, a:hover, a:active { text-decoration: none; } .Header { margin-top: 15px; } .Header h1 { font-size: 32px; font-weight: 300; line-height: 32px; height: 42px; } .header-inner .Header .titlewrapper { padding: 0; margin-top: 30px; } .header-inner .Header .descriptionwrapper { padding: 0; margin: 0; } .cols-wrapper { margin-top: 120px; } .footer-outer, .google-footer-outer { padding: 0 60px; } .header-outer { padding: 0 20px; position: fixed; width: 100%; top: 0px; height: 71px; z-index: 999; box-shadow: 0px 0px 4px #888; } .header-inner { height: 100px; position: relative; } html, .header-inner a { color: #212121; color: rgba(0,0,0,.87); } .header-inner .google-logo { display: inline-block; background-size: contain; z-index: 1; height: 46px; overflow: hidden; margin-top: 4px; } .header-left { position: absolute; top: 35%; -webkit-transform: translateY(-50%); transform: translateY(-50%); margin-top: 12px; width: 100%; } .google-logo { margin-left: -4px; } .header-inner .google-logo img { height: 30px; margin-top: 4px; } #google-footer { position: relative; font-size: 13px; list-style: none; text-align: right; } #google-footer a { color: #444; } #google-footer ul { margin: 0; padding: 0; height: 144px; line-height: 144px; } #google-footer ul li { display: inline; } #google-footer ul li:before { color: #999; content: "\00b7"; font-weight: bold; margin: 5px; } #google-footer ul li:first-child:before { content: ''; } #google-footer .google-logo-dark { left: 0; margin-top: -16px; position: absolute; top: 50%; } /** Sitemap links. **/ .footer-inner-2 { font-size: 14px; padding-top: 42px; padding-bottom: 74px; } .footer-inner-2 .HTML h2 { color: #212121; color: rgba(0,0,0,.87); font-size: 14px; font-weight: 500; padding-left: 0; margin: 10px 0; } .footer-inner-2 .HTML ul { font-weight: normal; list-style: none; padding-left: 0; } .footer-inner-2 .HTML li { line-height: 24px; padding: 0; } .footer-inner-2 li a { color: rgba(65,132,243,.87); } /** Archive widget. **/ .BlogArchive { font-size: 13px; font-weight: normal; } .BlogArchive .widget-content { display: none; } .BlogArchive h2, .Label h2 { color: #4184F3; text-decoration: none; } .BlogArchive .hierarchy li { display: inline-block; } /* Specificity needed here to override widget CSS defaults. */ .BlogArchive #ArchiveList ul li, .BlogArchive #ArchiveList ul ul li { margin: 0; padding-left: 0; text-indent: 0; } .BlogArchive .intervalToggle { cursor: pointer; } .BlogArchive .expanded .intervalToggle .new-toggle { -ms-transform: rotate(180deg); transform: rotate(180deg); } .BlogArchive .new-toggle { float: right; padding-top: 3px; opacity: 0.87; } #ArchiveList { text-transform: uppercase; } #ArchiveList .expanded > ul:last-child { margin-bottom: 16px; } #ArchiveList .archivedate { width: 100%; } /* Months */ .BlogArchive .items { max-width: 150px; margin-left: -4px; } .BlogArchive .expanded .items { margin-bottom: 10px; overflow: hidden; } .BlogArchive .items > ul { float: left; height: 32px; } .BlogArchive .items a { padding: 0 4px; } .Label { font-size: 13px; font-weight: normal; } .sidebar-icon { display: inline-block; width: 24px; height: 24px; vertical-align: middle; margin-right: 12px; margin-top: -1px } .Label a { margin-right: 4px; } .Label .widget-content { display: none; } .FollowByEmail { font-size: 13px; font-weight: normal; } .FollowByEmail h2 { background: url("data:image/png;base64,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"); background-repeat: no-repeat; background-position: 0 50%; text-indent: 30px; } .FollowByEmail .widget-content { display: none; } .searchBox input { border: 1px solid #eee; color: #212121; color: rgba(0,0,0,.87); font-size: 14px; padding: 8px 8px 8px 40px; width: 164px; font-family: Roboto, sans-serif; background: url("https://www.gstatic.com/images/icons/material/system/1x/search_grey600_24dp.png") 8px center no-repeat; } .searchBox ::-webkit-input-placeholder { /* WebKit, Blink, Edge */ color: rgba(0,0,0,.54); } .searchBox :-moz-placeholder { /* Mozilla Firefox 4 to 18 */ color: #000; opacity: 0.54; } .searchBox ::-moz-placeholder { /* Mozilla Firefox 19+ */ color: #000; opacity: 0.54; } .searchBox :-ms-input-placeholder { /* Internet Explorer 10-11 */ color: #757575; } .widget-item-control { margin-top: 0px; } .section { margin: 0; padding: 0; } #sidebar-top { border: 1px solid #eee; } #sidebar-top > div { margin: 16px 0; } .widget ul { line-height: 1.6; } /* Navigation */ .nav { position: absolute; top: 16px; right: 50px; } .nav ul { list-style: none; } .nav ul li { display: inline; margin-right: 10px; } /* Featured section*/ .featured { background-color: #FAFAFA; padding: 36px 40px 56px 40px; margin: 62px 0; } .featured .feature-section { color: #E46841; font-weight: bold; font-size: 14px; margin-top: 0; margin-bottom: 36px; } .featured h2 { font: Roboto, sans-serif; font-weight: normal; font-size: 24px; margin-bottom: 26px; line-height:0; } .featured .feature-desc { font-weight: normal; font-size: 17px; font: Roboto, sans-serif; line-height: 32px; margin-top: 0; margin-bottom: 0; } .featured .feature-desc a { text-decoration: underline; color: #000; font-weight: bold; } /*main post*/ .post { display: inline-block; margin-bottom:30px; } #main .post .title { margin: 0; } #main .post .title a, .featured .title { color: #212121; color: rgba(0,0,0,.87); font-weight: normal; font-size: 24px; } #main .post .title a:hover { text-decoration:none; color:#4184F3; } .message, #main .post .post-header { margin: 0; padding: 0; } #main .post .post-header .caption, #main .post .post-header .labels-caption, #main .post .post-footer .caption, #main .post .post-footer .labels-caption { color: #444; font-weight: 500; } #main .tr-caption-container td { text-align: left; } #main .post .tr-caption { color: #757575; color: rgba(0,0,0,.54); display: block; max-width: 560px; padding-bottom: 20px; } #main .post .tr-caption-container { line-height: 24px; margin: -1px 0 0 0 !important; padding: 4px 0; text-align: left; } #main .post .post-header .published{ font-size:11px; font-weight:bold; } .post-header .publishdate { font-size: 17px; font-weight:normal; color: #757575; color: rgba(0,0,0,.54); } #main .post .post-footer{ font-size:12px; padding-bottom: 21px; } .label-footer { margin-bottom: 12px; margin-top: 12px; } .comment-img { margin-right: 16px; opacity: 0.54; vertical-align: middle; } #main .post .post-header .published { margin-bottom: 40px; margin-top: -2px; } .post .post-content { color: #212121; color: rgba(0,0,0,.87); font-size: 17px; margin: 25px 0 36px 0; line-height: 32px; } .post-body .post-content ul, .post-body .post-content ol { margin: 16px 0; padding: 0 48px; } .post-summary { display: none; } /* Another old-style caption. */ .post-content div i, .post-content div + i { font-size: 14px; font-style: normal; color: #757575; color: rgba(0,0,0,.54); display: block; line-height: 24px; margin-bottom: 16px; text-align: left; } /* Another old-style caption (with link) */ .post-content a > i { color: #4184F3 !important; } /* Old-style captions for images. */ .post-content .separator + div:not(.separator) { margin-top: -16px; } /* Capture section headers. */ .post-content br + br + b, .post-content .space + .space + b, .post-content .separator + b { display: inline-block; margin-bottom: 8px; margin-top: 24px; } .post-content li { line-height: 32px; } /* Override all post images/videos to left align. */ .post-content .separator, .post-content > div { text-align: left; } .post-content .separator > a, .post-content .separator > span { margin-left: 0 !important; } .post-content img { max-width: 100%; height: auto; width: auto; } .post-content .tr-caption-container img { margin-bottom: 12px; } .post-content iframe, .post-content embed { max-width: 100%; } .post-content .carousel-container { margin-bottom: 48px; } #main .post-content b { font-weight: 500; } /* These are the main paragraph spacing tweaks. */ #main .post-content br { content: ' '; display: block; padding: 4px; } .post-content .space { display: block; height: 8px; } .post-content iframe + .space, .post-content iframe + br { padding: 0 !important; } #main .post .jump-link { margin-bottom:10px; } .post-content img, .post-content iframe { margin: 30px 0 20px 0; } .post-content > img:first-child, .post-content > iframe:first-child { margin-top: 0; } .col-right .section { padding: 0 16px; } #aside { background:#fff; border:1px solid #eee; border-top: 0; } #aside .widget { margin:0; } #aside .widget h2, #ArchiveList .toggle + a.post-count-link { color: #212121; color: rgba(0,0,0,.87); font-weight: 400 !important; margin: 0; } #ArchiveList .toggle { float: right; } #ArchiveList .toggle .material-icons { padding-top: 4px; } #sidebar .tab { cursor: pointer; } #sidebar .tab .arrow { display: inline-block; float: right; } #sidebar .tab .icon { display: inline-block; vertical-align: top; height: 24px; width: 24px; margin-right: 13px; margin-left: -1px; margin-top: 1px; color: #757575; color: rgba(0,0,0,.54); } #sidebar .widget-content > :first-child { padding-top: 8px; } #sidebar .active .tab .arrow { -ms-transform: rotate(180deg); transform: rotate(180deg); } #sidebar .arrow { color: #757575; color: rgba(0,0,0,.54); } #sidebar .widget h2 { font-size: 14px; line-height: 24px; display: inline-block; } #sidebar .widget .BlogArchive { padding-bottom: 8px; } #sidebar .widget { border-bottom: 1px solid #eee; box-shadow: 0px 1px 0 white; margin-bottom: 0; padding: 14px 0; min-height: 20px; } #sidebar .widget:last-child { border-bottom: none; box-shadow: none; margin-bottom: 0; } #sidebar ul { margin: 0; padding: 0; } #sidebar ul li { list-style:none; padding:0; } #sidebar ul li a { line-height: 32px; } #sidebar .archive { background-image: url("data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABAAAAAYCAYAAADzoH0MAAAAGXRFWHRTb2Z0d2FyZQBBZG9iZSBJbWFnZVJlYWR5ccllPAAAAE1JREFUeNpiNDY23s9AAWBioBCwYBM8c+YMVsUmJibEGYBNMS5DaeMFfDYSZQA2v9I3FrB5AZeriI4FmnrBccCT8mhmGs1MwyAzAQQYAKEWG9zm9QFEAAAAAElFTkSuQmCC"); height: 24px; line-height: 24px; padding-left: 30px; } #sidebar .labels { background-image: url("data:image/png;base64,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"); height: 20px; line-height: 20px; padding-left: 30px; } #sidebar .rss a { background-image: url("data:image/png;base64,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"); } #sidebar .subscription a { background-image: url("data:image/png;base64,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"); } #sidebar-bottom { background: #f5f5f5; border-top:1px solid #eee; } #sidebar-bottom .widget { border-bottom: 1px solid #e0e0e0; padding: 15px 0; text-align: center; } #sidebar-bottom > div:last-child { border-bottom: 0; } #sidebar-bottom .text { line-height: 20px; } /* Home, forward, and backward pagination. */ .blog-pager { border-top : 1px #e0e0e0 solid; padding-top: 10px; margin-top: 15px; text-align: right !important; } #blog-pager { margin-botom: 0; margin-top: -14px; padding: 16px 0 0 0; } #blog-pager a { display: inline-block; } .blog-pager i.disabled { opacity: 0.2 !important; } .blog-pager i { color: black; margin-left: 16px; opacity: 0.54; } .blog-pager i:hover, .blog-pager i:active { opacity: 0.87; } #blog-pager-older-link, #blog-pager-newer-link { float: none; } .gplus-profile { background-color: #fafafa; border: 1px solid #eee; overflow: hidden; width: 212px; } .gplus-profile-inner { margin-left: -1px; margin-top: -1px; } /* Sidebar follow buttons. */ .followgooglewrapper { padding: 12px 0 0 0; } .loading { visibility: hidden; } .detail-page .post-footer .cmt_iframe_holder { padding-top: 40px !important; } /** Desktop **/ @media (max-width: 1200px) { .header-outer { height: 100px; } .nav { top: 60px; left: 40px; } .featured .title { line-height: 1em; } } @media (max-width: 900px) { .col-right { display: none; } .col-main { margin-right: 0; min-width: initial; } .footer-outer { display: none; } .cols-wrapper { min-width: initial; } .google-footer-outer { background-color: #f5f5f5; } #main .post .title a{ line-height: 1em; } } /** Custom for nav**/ @media (max-width: 820px) { .header-outer { height: 71px; } .nav { display: none; } } /** Tablet **/ @media (max-width: 712px) { .header-outer, .cols-wrapper, .footer-outer, .google-footer-outer { padding: 0 40px; } } /* An extra breakpoint accommodating for long blog titles. */ @media (max-width: 600px) { .header-left { height: 100%; top: inherit; margin-top: 0; -webkit-transform: initial; transform: initial; } .header-title { margin-top: 18px; } .header-inner .google-logo { height: 40px; margin-top: 3px; } .header-inner .google-logo img { height: 30px; } .header-title { margin-left: 0; } .header-title h2 { font-size: 24px; line-height: 40px; } .header-desc { bottom: 24px; position: absolute; } } /** Mobile/small desktop window; also landscape. **/ @media (max-width: 480px), (max-height: 480px) { .header-outer, .cols-wrapper, .footer-outer, .google-footer-outer { padding: 0 16px; } .cols-wrapper { margin-top: 0; } .featured { margin-top: 100px; } .post-header .publishdate, .post .post-content { font-size: 16px; } .post .post-content { line-height: 28px; margin-bottom: 30px; } .post { margin-top: 30px; } .byline-author { display: block; font-size: 12px; line-height: 24px; margin-top: 6px; } #main .post .title a { font-weight: 500; color: #4c4c4c; color: rgba(0,0,0,.70); } #main .post .post-header { padding-bottom: 12px; } #main .post .post-header .published { margin-bottom: -8px; margin-top: 3px; } .post .read-more { display: block; 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var a = axel * 10000000000000; document.write('<iframe src="https://2542116.fls.doubleclick.net/activityi;src=2542116;type=gblog;cat=googl0;ord=ord=' + a + '?" width="1" height="1" frameborder="0" style="display:none"></iframe>'); </script> <noscript> <img alt='' height='1' src='https://ad.doubleclick.net/ddm/activity/src=2542116;type=gblog;cat=googl0;ord=1?' width='1'/> </noscript>   <div class='header-outer'> <div class='header-inner'> <div class='section' id='header'><div class='widget Header' data-version='1' id='Header1'> <div class='header-left'> <div class='header-title'> <a class='google-logo' href='https://analytics.googleblog.com/'> <img src="//4.bp.blogspot.com/-zPIetIdlxhM/WKbfEpWJJkI/AAAAAAAATXo/mThItnppPMAy95wK9aspY1gWpju-vQQXwCK4B/s1600/Google_Analytics_Solutions_Lockup_color.png"> </a> </div> <div class='header-desc'> </div> </div> </div></div> </div> <div class='nav'> <ul> <li><a href='http://analytics.blogspot.in/search/label/Analytics'>Analytics</a></li> <li><a href='http://analytics.blogspot.in/search/label/Tag%20Manager'>Tag Management</a></li> <li><a href='http://analytics.blogspot.in/search/label/Experimentation'>Experimentation</a></li> <li><a href='http://analytics.blogspot.in/search/label/Attribution'>Attribution</a></li> <li><a href='http://analytics.blogspot.in/search/label/Audiences'>Audiences</a></li> <li><a href='http://analytics.blogspot.in/search/label/Data%20Studio'>Data Studio</a></li> <li><a href='http://analytics.blogspot.in/search/label/Business%20Insights'>Insights</a></li> </ul> </div> </div>  <div class='cols-wrapper loading'> <div class='col-main-wrapper'> <div class='col-main'> <div class='featured'> <p class='feature-section'>FEATURED</p> <p class='feature-desc'>We’ve moved. For new posts about enterprise products, check out the new <a href='https://www.blog.google/products/marketingplatform/360/' target='_blank'>Google Marketing Platform blog</a>. For information on free products, follow our new <a href='https://www.blog.google/products/marketingplatform/analytics/' target='_blank'>Google Analytics products blog</a>. Don’t worry: We’ll still keep this blog around in case you want to check out past posts.</p> </div> <div class='section' id='main'><div class='widget Blog' data-version='1' id='Blog1'> <div class='post' data-id='6915879405530479263' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2013/06/website-satisfaction-by-google-consumer.html' itemprop='url' title='Website Satisfaction By Google Consumer Surveys -- For Free'> Website Satisfaction By Google Consumer Surveys -- For Free </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> June 28, 2013 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <span style="color: #232323; font-family: Arial; font-size: 12px;">If you are like most business owners, you know how important a healthy online community is to your business’s success. Traditionally, collecting user feedback has been an expensive and time-consuming process, but now you can hear from your site visitors for free using Google Consumer Surveys.</span><br /> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="color: #232323; font-family: Arial; font-size: 12px;"> Website satisfaction surveys allow you to easily create customer satisfaction surveys in order to stay in tune with what your customers think. All you have to do is paste a small snippet of code in the HTML for your website. This will load a discreet satisfaction survey in the lower right hand corner of your website so you can get immediate feedback from your users. </div> <div style="color: #232323; font-family: Arial; font-size: 12px;"> <br /></div> <center> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5WVq064_cpmLBDseCKEmv0PZMoC-eDPKSr8LPFRMHxze470U1mYMP7BJWUoZPlbYlDuzjnbLQIJLipUnggrYeP1thLRl9ICOY-JCkfDGdoWpASTF0f8rred3ZqzOKBWyMICZy/s800/newroom_websat+_new.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="228" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5WVq064_cpmLBDseCKEmv0PZMoC-eDPKSr8LPFRMHxze470U1mYMP7BJWUoZPlbYlDuzjnbLQIJLipUnggrYeP1thLRl9ICOY-JCkfDGdoWpASTF0f8rred3ZqzOKBWyMICZy/s400/newroom_websat+_new.png" width="400" /></a></center> <div style="color: #232323; font-family: Arial; font-size: 12px;"> <br /></div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="color: #232323; font-family: Arial; font-size: 12px;"> Users will be asked to complete a four-question satisfaction survey. Surveys will run until they have received 500 responses and will start again after 30 days so you can track responses over time. This is currently limited to US English visitors on non-mobile devices.</div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <center> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2bZqNIkBzY8YChnbgUIrW0O8CAF84ZPq5RWnu2sj676gz_Gzxr3b5cJga1SepmBis4q8vsdXmUWpe5IF8UihQDFJYnHu9cGjtI_lgZvP58AebqDyWgsScABFPD_yDZ6dQ4IE2/s450/websat_email.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2bZqNIkBzY8YChnbgUIrW0O8CAF84ZPq5RWnu2sj676gz_Gzxr3b5cJga1SepmBis4q8vsdXmUWpe5IF8UihQDFJYnHu9cGjtI_lgZvP58AebqDyWgsScABFPD_yDZ6dQ4IE2/s1600/websat_email.png" /></a></center> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="color: #232323; font-family: Arial; font-size: 12px;"> The default questions are free and you can customize questions for just $0.01 per response or $5.00 for 500 responses. By using Google Consumer Surveys to measure website satisfaction you automatically get aggregated and analyzed responses, provided to you through a simple online interface.<br /> <br /> Creating a website satisfaction survey is simple. <span style="color: #1255cc;"><a href="//www.google.com/insights/consumersurveys/publishers">Give it a try now!</a></span><br /> <br /> <i>Posted by Marisa Currie-Rose, Product Marketing Manager, Google Consumer Surveys</i></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <span style="color: #232323; font-family: Arial; font-size: 12px;">If you are like most business owners, you know how important a healthy online community is to your business’s success. Traditionally, collecting user feedback has been an expensive and time-consuming process, but now you can hear from your site visitors for free using Google Consumer Surveys.</span><br /> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="color: #232323; font-family: Arial; font-size: 12px;"> Website satisfaction surveys allow you to easily create customer satisfaction surveys in order to stay in tune with what your customers think. All you have to do is paste a small snippet of code in the HTML for your website. This will load a discreet satisfaction survey in the lower right hand corner of your website so you can get immediate feedback from your users. </div> <div style="color: #232323; font-family: Arial; font-size: 12px;"> <br /></div> <center> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5WVq064_cpmLBDseCKEmv0PZMoC-eDPKSr8LPFRMHxze470U1mYMP7BJWUoZPlbYlDuzjnbLQIJLipUnggrYeP1thLRl9ICOY-JCkfDGdoWpASTF0f8rred3ZqzOKBWyMICZy/s800/newroom_websat+_new.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="228" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5WVq064_cpmLBDseCKEmv0PZMoC-eDPKSr8LPFRMHxze470U1mYMP7BJWUoZPlbYlDuzjnbLQIJLipUnggrYeP1thLRl9ICOY-JCkfDGdoWpASTF0f8rred3ZqzOKBWyMICZy/s400/newroom_websat+_new.png" width="400" /></a></center> <div style="color: #232323; font-family: Arial; font-size: 12px;"> <br /></div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="color: #232323; font-family: Arial; font-size: 12px;"> Users will be asked to complete a four-question satisfaction survey. Surveys will run until they have received 500 responses and will start again after 30 days so you can track responses over time. This is currently limited to US English visitors on non-mobile devices.</div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <center> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2bZqNIkBzY8YChnbgUIrW0O8CAF84ZPq5RWnu2sj676gz_Gzxr3b5cJga1SepmBis4q8vsdXmUWpe5IF8UihQDFJYnHu9cGjtI_lgZvP58AebqDyWgsScABFPD_yDZ6dQ4IE2/s450/websat_email.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2bZqNIkBzY8YChnbgUIrW0O8CAF84ZPq5RWnu2sj676gz_Gzxr3b5cJga1SepmBis4q8vsdXmUWpe5IF8UihQDFJYnHu9cGjtI_lgZvP58AebqDyWgsScABFPD_yDZ6dQ4IE2/s1600/websat_email.png" /></a></center> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="color: #232323; font-family: Arial; font-size: 12px;"> The default questions are free and you can customize questions for just $0.01 per response or $5.00 for 500 responses. By using Google Consumer Surveys to measure website satisfaction you automatically get aggregated and analyzed responses, provided to you through a simple online interface.<br /> <br /> Creating a website satisfaction survey is simple. <span style="color: #1255cc;"><a href="//www.google.com/insights/consumersurveys/publishers">Give it a try now!</a></span><br /> <br /> <i>Posted by Marisa Currie-Rose, Product Marketing Manager, Google Consumer Surveys</i></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2013/06/website-satisfaction-by-google-consumer.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Website Satisfaction By Google Consumer Surveys -- For Free&url=https://analytics.googleblog.com/2013/06/website-satisfaction-by-google-consumer.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2013/06/website-satisfaction-by-google-consumer.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='4814669933906896900' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2013/06/4-ways-to-win-in-retail-this-4th-of.html' itemprop='url' title='4 Ways To Win In Retail This 4th Of July With DoubleClick Search'> 4 Ways To Win In Retail This 4th Of July With DoubleClick Search </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> June 27, 2013 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;"> </div> <i style="font-family: Arial; font-size: 12px;">The following post originally appeared on the </i><span style="color: #1255cc; font-family: Arial; font-size: 12px;"><i><a href="http://www.doubleclicksearch.blogspot.com/2013/06/4-ways-to-win-in-retail-this-4th-of-july.html" style="font-family: Arial; font-size: 12px;">DoubleClick Search blog</a>.</i></span><br /> <div style="font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> Ah, the 4th of July: a time for day-long picnics at the park, fishing trips by the lake, night skies filled with fireworks -- and of course, shopping. If you’re a search marketer focused on retail, you know that holidays like the upcoming 4th of July can be an enormous opportunity to capture additional traffic from shoppers looking for the best deals online. So while you’re planning your annual hot dog eating contest, we want to help you start a new tradition this year to win in retail, using integrated solutions from DoubleClick Search. Today, we’re offering up a few retail-ready features to make sure you kick off your holiday search campaigns with a bang:</div> <table cellpadding="0" cellspacing="0" style="border-collapse: collapse;"><tbody> <tr><td style="border-color: #ffffff #ffffff #ffffff #ffffff; border-style: solid; border-width: 1.0px 1.0px 1.0px 1.0px; padding: 7.0px 7.0px 7.0px 7.0px; width: 86.0px;" valign="top"><div style="font-size: 12px;"> <br /></div> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDWS0NGGrJtGiasgo9kcqo0LnhkLnlEun-YT6Ty7znVlDaHES77DixDFS20-hW-lRCL7GTKu39cPbXL-EV2EXydbzkP3Ma9f_5TuofnFasw69vdWxc0r0gCR8RcPPHwVT5vcHY/s85/BBQ-1.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDWS0NGGrJtGiasgo9kcqo0LnhkLnlEun-YT6Ty7znVlDaHES77DixDFS20-hW-lRCL7GTKu39cPbXL-EV2EXydbzkP3Ma9f_5TuofnFasw69vdWxc0r0gCR8RcPPHwVT5vcHY/s85/BBQ-1.png" /></a></div> </td> <td style="border-color: #ffffff #ffffff #ffffff #ffffff; border-style: solid; border-width: 1.0px 1.0px 1.0px 1.0px; padding: 7.0px 7.0px 7.0px 7.0px; width: 607.0px;" valign="top"><div style="font-family: Arial; font-size: 12px;"> <b><br /></b></div> <div style="font-family: Arial; font-size: 12px;"> <b>Manage your product inventory, along with your barbecuing</b>.</div> <div style="font-family: Arial; font-size: 12px;"> There’s no need to step away from the grill: with <a href="https://support.google.com/ds/answer/2640556?hl=en"><span style="color: #1255cc;">inventory-aware campaigns</span></a>, create and update your search ads, keywords, and bids automatically, based on your product inventory. And seamless integration with <a href="https://support.google.com/merchants/answer/188493?hl=en"><span style="color: #1255cc;">Google Merchant Center</span></a> means you can leverage your existing feeds, with no extra work, at no extra cost. Set up rules in the UI that let you: </div> </td> </tr> </tbody> </table> <ul> <li style="font-family: Arial; font-size: 12px; margin: 0px;"><b>Expand your reach</b> by automatically creating new ad groups, ads, and keywords based on product availability. And with deep coverage across your product catalogues, we’ll generate those highly relevant long-tail keywords that can be a chore to manage manually. In fact, we’ve seen that inventory-managed keywords more than doubled return on ad spend for heavy users(1) (<i>cite: Google Internal Data</i>).</li> <li style="color: #232323; font-family: Arial; font-size: 12px; margin: 0px;"><span style="color: black;"><b>Cut out the repetition</b> in<b> </b>managing existing campaigns, by </span>tying the behavior of ads and keywords to your inventory levels. For example, you can pause keywords when a related product is out of stock, and reactivate them when it’s back in stock, or update ad copy to align with promotions and style changes. You can also change landing page URLs when the links in the feed change. </li> <li style="font-family: Arial; font-size: 12px; margin: 0px;"><b>Express rich customization</b> with <a href="http://doubleclicksearch.blogspot.com/2012/12/inventory-management-new-ad-template.html"><span style="color: #1255cc;">ad templates</span></a> that enable granular product-level messaging at scale. We’ve seen that this <span style="color: #232323;">rich customization delivers higher conversion rates by attracting only the most qualified clicks.</span></li> </ul> <table cellpadding="0" cellspacing="0" style="border-collapse: collapse;"> <tbody> <tr> <td style="border-color: #ffffff #ffffff #ffffff #ffffff; border-style: solid; border-width: 1.0px 1.0px 1.0px 1.0px; padding: 7.0px 7.0px 7.0px 7.0px; width: 90.0px;" valign="top"><div style="font-size: 12px;"> <br /></div> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhm4umM6NSgye6yGGUazzQo1juhBT4uJfnUvFQJGIxpD1aK1vIjQDMbkQ_WueT8XbJvd-w9U1OKtmu2hLYunr1RpOnv4tAfTueoSHu1UqHv0jQe_SbUomiZLSmgo2RjALqB9bQ9/s84/Picnic-1.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhm4umM6NSgye6yGGUazzQo1juhBT4uJfnUvFQJGIxpD1aK1vIjQDMbkQ_WueT8XbJvd-w9U1OKtmu2hLYunr1RpOnv4tAfTueoSHu1UqHv0jQe_SbUomiZLSmgo2RjALqB9bQ9/s84/Picnic-1.png" /></a></div> </td> <td style="border-color: #ffffff #ffffff #ffffff #ffffff; border-style: solid; border-width: 1.0px 1.0px 1.0px 1.0px; padding: 7.0px 7.0px 7.0px 7.0px; width: 607.0px;" valign="top"><div style="font-family: Arial; font-size: 12px;"> <b><br /></b></div> <div style="font-family: Arial; font-size: 12px;"> <b>Plan a PLA picnic: you bring the fruit salad, we’ll bring the richer search ads</b>.</div> <div style="font-family: Arial; font-size: 12px;"> With our fully integrated solution, DoubleClick Search makes creating and managing Google Shopping <a href="https://support.google.com/ds/answer/3077668"><span style="color: #1255cc;">Product Listing Ads</span></a> (PLA) campaigns as easy as apple pie. Incorporate product-rich information and measure, optimize, and report on PLA performance using the same familiar workflow you use with the rest of your ads:</div> </td> </tr> </tbody> </table> <ul> <li style="font-family: Arial; font-size: 12px; margin: 0px;"><b>Integrate with Google Merchant Center</b> to easily view Merchant Center feeds in the DoubleClick Search UI, and to preview exactly what products fall under a product target.</li> <li style="font-family: Arial; font-size: 12px; margin: 0px;"><b>Save time and upload product targets in bulk,</b> using our standard <a href="https://support.google.com/ds/answer/191323?hl=en"><span style="color: #1255cc;">upload sheet workflow</span></a> to quickly create product targets for your highest revenue-generating products.</li> <li style="font-family: Arial; font-size: 12px; margin: 0px;"><b>Analyze PLA campaign success</b> with existing reporting features from Doubleclick Search. For example, track budget and key KPIs for PLA campaigns using our<b> </b><a href="https://support.google.com/ds/answer/2682462?hl=en"><span style="color: #1255cc;">budget pacing reports</span></a>. And with full PLA integration, your reports reflect the same <a href="https://support.google.com/dfa/answer/154039?hl=en&ref_topic=28549&rd=1"><span style="color: #1255cc;">Floodlight</span></a> or <a href="https://support.google.com/ds/answer/2815980?hl=en"><span style="color: #1255cc;">Google Analytics conversion data</span></a> you use for the rest of your campaigns, to give you a more accurate view of attribution. </li> </ul> <table cellpadding="0" cellspacing="0" style="border-collapse: collapse;"> <tbody> <tr> <td style="border-color: #ffffff #ffffff #ffffff #ffffff; border-style: solid; border-width: 1.0px 1.0px 1.0px 1.0px; padding: 7.0px 7.0px 7.0px 7.0px; width: 102.0px;" valign="top"><div style="font-size: 12px;"> <br /></div> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpfkt0zjg_aHpKP0NSU1po9G-nYdencE3G_ZK1u4up4NhD8BL1OES7D1rerS8h4yqD7vM5DpV6did-1Hta9GPkigTAFmo0vH-MhaTrsGCOPaAxj1RtUJr85L72B8jbrHN6WWaL/s96/fiery-1.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpfkt0zjg_aHpKP0NSU1po9G-nYdencE3G_ZK1u4up4NhD8BL1OES7D1rerS8h4yqD7vM5DpV6did-1Hta9GPkigTAFmo0vH-MhaTrsGCOPaAxj1RtUJr85L72B8jbrHN6WWaL/s96/fiery-1.png" /></a></div> </td> <td style="border-color: #ffffff #ffffff #ffffff #ffffff; border-style: solid; border-width: 1.0px 1.0px 1.0px 1.0px; padding: 7.0px 7.0px 7.0px 7.0px; width: 607.0px;" valign="top"><div style="font-family: Arial; font-size: 12px;"> <b><br /></b></div> <div style="font-family: Arial; font-size: 12px;"> <b>Light up your most fiery landing pages through A/B testing</b>. <span style="color: #444444;">W</span>hich landing page is worthy of a fireworks show? With DoubleClick Search <a href="https://support.google.com/ds/answer/2813356?hl=en"><span style="color: #1255cc;">landing page testing</span></a><span style="color: #444444;">, </span>identify and drive traffic to the highest ROI landing pages; then, calculate the exact impact of your landing page optimizations and update your ads immediately to boost results:</div> </td> </tr> </tbody> </table> <ul> <li style="font-family: Arial; font-size: 12px; margin: 0px;"><b>Easily split your search ads traffic across multiple landing pages</b> to get just the insights you’re looking for. In addition to evenly splitting traffic across your search ads, you can define custom traffic splits (for example, a 90-10 split). </li> <li style="font-family: Arial; font-size: 12px; margin: 0px;"><b>Analyze and compare</b> <b>through historical reporting</b> from previously completed tests to help you determine the exact impact of your landing page changes.</li> </ul> <table cellpadding="0" cellspacing="0" style="border-collapse: collapse;"><tbody> <tr><td style="border-color: #ffffff #ffffff #ffffff #ffffff; border-style: solid; border-width: 1.0px 1.0px 1.0px 1.0px; padding: 7.0px 7.0px 7.0px 7.0px; width: 89.0px;" valign="top"><div style="font-size: 12px;"> <br /></div> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiBQcF5HHej9wExHkLCycEIWbazjLLFmbfe8xwneklQJMFgOIuXmfHD6FA654OJZ0yk3Wtr7WvK_nFV3rMsWkLyLMUWgOWnf9Gm1fi3xhZZn59UPa87tcrqL_mYnCOjHvh7KUZ/s83/party-1.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiBQcF5HHej9wExHkLCycEIWbazjLLFmbfe8xwneklQJMFgOIuXmfHD6FA654OJZ0yk3Wtr7WvK_nFV3rMsWkLyLMUWgOWnf9Gm1fi3xhZZn59UPa87tcrqL_mYnCOjHvh7KUZ/s83/party-1.png" /></a></div> </td> <td style="border-color: #ffffff #ffffff #ffffff #ffffff; border-style: solid; border-width: 1.0px 1.0px 1.0px 1.0px; padding: 7.0px 7.0px 7.0px 7.0px; width: 607.0px;" valign="top"><div style="color: #232323; font-family: Arial; font-size: 12px;"> <span style="color: black;"><b><br /></b></span></div> <div style="color: #232323; font-family: Arial; font-size: 12px;"> <span style="color: black;"><b>Host a cross-channel block party, get search and display talking. </b></span>It’s the perfect opportunity to mingle with the neighbors. With <a href="https://support.google.com/ds/answer/2694306?hl=en"><span style="color: #1255cc;">display remarketing from search ads</span></a> -- a cross-channel feature from the <a href="//www.google.com/doubleclick/"><span style="color: #1255cc;">DoubleClick Digital Marketing platform</span></a> -- use paid search clicks from DoubleClick Search to show consumers display ads across major ad exchanges via DoubleClick Bid Manager, or across the Google Display Network, all with an easy and tagless workflow. With this feature, you can:</div> </td> </tr> </tbody> </table> <ul> <li style="font-family: Arial; font-size: 12px; margin: 0px;"><span style="color: #232323;"><b>Take advantage of new opportunities immediately</b></span><b> </b>with a turn-key setup on one integrated platform. Set up your remarketing lists in 4 easy steps, and begin remarketing to users to quickly deliver the right message to the right consumer, soon after they’ve left your site. And with<span style="color: #232323;"> <a href="//www.youtube.com/watch?v=NCGVhLtYd9o"><span style="color: #1255cc;">instant conversions</span></a>, immediately report on the impact of your remarketing efforts, and fine-tune your approach to improve performance. </span></li> <li style="color: #232323; font-family: Arial; font-size: 12px; margin: 0px;"><b>Convert browsers to buyers</b>. Re-engage consumers who visited your website, but left without making a purchase. For example, you can reach consumers who placed a pair of sparklers in their shopping cart, but did not complete the checkout process.</li> <li style="color: #232323; font-family: Arial; font-size: 12px; margin: 0px;"><b>Increase loyalty or reinforce brand messages</b>. Re-engage consumers by introducing new product categories from the same brand. For example, show a display ad for Brand X lawn chair to someone who previously purchased Brand X outdoor umbrella after clicking on the brand’s search ads.</li> <li style="color: #232323; font-family: Arial; font-size: 12px; margin: 0px;"><b>Up-sell to converted audiences</b>. For example, after a consumer purchases tickets to an amusement park in Anaheim, CA, show him/her display ads for hotel deals in Anaheim.</li> </ul> <div style="font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> Don’t miss a beat this year. With solutions from DoubleClick Search, stay connected to in-market audiences with the right message at the right time, and report on it all <a href="http://doubleclicksearch.blogspot.com/2012/11/report-on-conversions-even-faster-in.html"><span style="color: #1255cc;">in real-time</span></a> to capture even more seasonal opportunities. Now that’s certainly something to celebrate!</div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> <i>Posted by the DoubleClick Team</i></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;"> </div> <i style="font-family: Arial; font-size: 12px;">The following post originally appeared on the </i><span style="color: #1255cc; font-family: Arial; font-size: 12px;"><i><a href="http://www.doubleclicksearch.blogspot.com/2013/06/4-ways-to-win-in-retail-this-4th-of-july.html" style="font-family: Arial; font-size: 12px;">DoubleClick Search blog</a>.</i></span><br /> <div style="font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> Ah, the 4th of July: a time for day-long picnics at the park, fishing trips by the lake, night skies filled with fireworks -- and of course, shopping. If you’re a search marketer focused on retail, you know that holidays like the upcoming 4th of July can be an enormous opportunity to capture additional traffic from shoppers looking for the best deals online. So while you’re planning your annual hot dog eating contest, we want to help you start a new tradition this year to win in retail, using integrated solutions from DoubleClick Search. Today, we’re offering up a few retail-ready features to make sure you kick off your holiday search campaigns with a bang:</div> <table cellpadding="0" cellspacing="0" style="border-collapse: collapse;"><tbody> <tr><td style="border-color: #ffffff #ffffff #ffffff #ffffff; border-style: solid; border-width: 1.0px 1.0px 1.0px 1.0px; padding: 7.0px 7.0px 7.0px 7.0px; width: 86.0px;" valign="top"><div style="font-size: 12px;"> <br /></div> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDWS0NGGrJtGiasgo9kcqo0LnhkLnlEun-YT6Ty7znVlDaHES77DixDFS20-hW-lRCL7GTKu39cPbXL-EV2EXydbzkP3Ma9f_5TuofnFasw69vdWxc0r0gCR8RcPPHwVT5vcHY/s85/BBQ-1.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDWS0NGGrJtGiasgo9kcqo0LnhkLnlEun-YT6Ty7znVlDaHES77DixDFS20-hW-lRCL7GTKu39cPbXL-EV2EXydbzkP3Ma9f_5TuofnFasw69vdWxc0r0gCR8RcPPHwVT5vcHY/s85/BBQ-1.png" /></a></div> </td> <td style="border-color: #ffffff #ffffff #ffffff #ffffff; border-style: solid; border-width: 1.0px 1.0px 1.0px 1.0px; padding: 7.0px 7.0px 7.0px 7.0px; width: 607.0px;" valign="top"><div style="font-family: Arial; font-size: 12px;"> <b><br /></b></div> <div style="font-family: Arial; font-size: 12px;"> <b>Manage your product inventory, along with your barbecuing</b>.</div> <div style="font-family: Arial; font-size: 12px;"> There’s no need to step away from the grill: with <a href="https://support.google.com/ds/answer/2640556?hl=en"><span style="color: #1255cc;">inventory-aware campaigns</span></a>, create and update your search ads, keywords, and bids automatically, based on your product inventory. And seamless integration with <a href="https://support.google.com/merchants/answer/188493?hl=en"><span style="color: #1255cc;">Google Merchant Center</span></a> means you can leverage your existing feeds, with no extra work, at no extra cost. Set up rules in the UI that let you: </div> </td> </tr> </tbody> </table> <ul> <li style="font-family: Arial; font-size: 12px; margin: 0px;"><b>Expand your reach</b> by automatically creating new ad groups, ads, and keywords based on product availability. And with deep coverage across your product catalogues, we’ll generate those highly relevant long-tail keywords that can be a chore to manage manually. In fact, we’ve seen that inventory-managed keywords more than doubled return on ad spend for heavy users(1) (<i>cite: Google Internal Data</i>).</li> <li style="color: #232323; font-family: Arial; font-size: 12px; margin: 0px;"><span style="color: black;"><b>Cut out the repetition</b> in<b> </b>managing existing campaigns, by </span>tying the behavior of ads and keywords to your inventory levels. For example, you can pause keywords when a related product is out of stock, and reactivate them when it’s back in stock, or update ad copy to align with promotions and style changes. You can also change landing page URLs when the links in the feed change. </li> <li style="font-family: Arial; font-size: 12px; margin: 0px;"><b>Express rich customization</b> with <a href="http://doubleclicksearch.blogspot.com/2012/12/inventory-management-new-ad-template.html"><span style="color: #1255cc;">ad templates</span></a> that enable granular product-level messaging at scale. We’ve seen that this <span style="color: #232323;">rich customization delivers higher conversion rates by attracting only the most qualified clicks.</span></li> </ul> <table cellpadding="0" cellspacing="0" style="border-collapse: collapse;"> <tbody> <tr> <td style="border-color: #ffffff #ffffff #ffffff #ffffff; border-style: solid; border-width: 1.0px 1.0px 1.0px 1.0px; padding: 7.0px 7.0px 7.0px 7.0px; width: 90.0px;" valign="top"><div style="font-size: 12px;"> <br /></div> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhm4umM6NSgye6yGGUazzQo1juhBT4uJfnUvFQJGIxpD1aK1vIjQDMbkQ_WueT8XbJvd-w9U1OKtmu2hLYunr1RpOnv4tAfTueoSHu1UqHv0jQe_SbUomiZLSmgo2RjALqB9bQ9/s84/Picnic-1.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhm4umM6NSgye6yGGUazzQo1juhBT4uJfnUvFQJGIxpD1aK1vIjQDMbkQ_WueT8XbJvd-w9U1OKtmu2hLYunr1RpOnv4tAfTueoSHu1UqHv0jQe_SbUomiZLSmgo2RjALqB9bQ9/s84/Picnic-1.png" /></a></div> </td> <td style="border-color: #ffffff #ffffff #ffffff #ffffff; border-style: solid; border-width: 1.0px 1.0px 1.0px 1.0px; padding: 7.0px 7.0px 7.0px 7.0px; width: 607.0px;" valign="top"><div style="font-family: Arial; font-size: 12px;"> <b><br /></b></div> <div style="font-family: Arial; font-size: 12px;"> <b>Plan a PLA picnic: you bring the fruit salad, we’ll bring the richer search ads</b>.</div> <div style="font-family: Arial; font-size: 12px;"> With our fully integrated solution, DoubleClick Search makes creating and managing Google Shopping <a href="https://support.google.com/ds/answer/3077668"><span style="color: #1255cc;">Product Listing Ads</span></a> (PLA) campaigns as easy as apple pie. Incorporate product-rich information and measure, optimize, and report on PLA performance using the same familiar workflow you use with the rest of your ads:</div> </td> </tr> </tbody> </table> <ul> <li style="font-family: Arial; font-size: 12px; margin: 0px;"><b>Integrate with Google Merchant Center</b> to easily view Merchant Center feeds in the DoubleClick Search UI, and to preview exactly what products fall under a product target.</li> <li style="font-family: Arial; font-size: 12px; margin: 0px;"><b>Save time and upload product targets in bulk,</b> using our standard <a href="https://support.google.com/ds/answer/191323?hl=en"><span style="color: #1255cc;">upload sheet workflow</span></a> to quickly create product targets for your highest revenue-generating products.</li> <li style="font-family: Arial; font-size: 12px; margin: 0px;"><b>Analyze PLA campaign success</b> with existing reporting features from Doubleclick Search. For example, track budget and key KPIs for PLA campaigns using our<b> </b><a href="https://support.google.com/ds/answer/2682462?hl=en"><span style="color: #1255cc;">budget pacing reports</span></a>. And with full PLA integration, your reports reflect the same <a href="https://support.google.com/dfa/answer/154039?hl=en&ref_topic=28549&rd=1"><span style="color: #1255cc;">Floodlight</span></a> or <a href="https://support.google.com/ds/answer/2815980?hl=en"><span style="color: #1255cc;">Google Analytics conversion data</span></a> you use for the rest of your campaigns, to give you a more accurate view of attribution. </li> </ul> <table cellpadding="0" cellspacing="0" style="border-collapse: collapse;"> <tbody> <tr> <td style="border-color: #ffffff #ffffff #ffffff #ffffff; border-style: solid; border-width: 1.0px 1.0px 1.0px 1.0px; padding: 7.0px 7.0px 7.0px 7.0px; width: 102.0px;" valign="top"><div style="font-size: 12px;"> <br /></div> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpfkt0zjg_aHpKP0NSU1po9G-nYdencE3G_ZK1u4up4NhD8BL1OES7D1rerS8h4yqD7vM5DpV6did-1Hta9GPkigTAFmo0vH-MhaTrsGCOPaAxj1RtUJr85L72B8jbrHN6WWaL/s96/fiery-1.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpfkt0zjg_aHpKP0NSU1po9G-nYdencE3G_ZK1u4up4NhD8BL1OES7D1rerS8h4yqD7vM5DpV6did-1Hta9GPkigTAFmo0vH-MhaTrsGCOPaAxj1RtUJr85L72B8jbrHN6WWaL/s96/fiery-1.png" /></a></div> </td> <td style="border-color: #ffffff #ffffff #ffffff #ffffff; border-style: solid; border-width: 1.0px 1.0px 1.0px 1.0px; padding: 7.0px 7.0px 7.0px 7.0px; width: 607.0px;" valign="top"><div style="font-family: Arial; font-size: 12px;"> <b><br /></b></div> <div style="font-family: Arial; font-size: 12px;"> <b>Light up your most fiery landing pages through A/B testing</b>. <span style="color: #444444;">W</span>hich landing page is worthy of a fireworks show? With DoubleClick Search <a href="https://support.google.com/ds/answer/2813356?hl=en"><span style="color: #1255cc;">landing page testing</span></a><span style="color: #444444;">, </span>identify and drive traffic to the highest ROI landing pages; then, calculate the exact impact of your landing page optimizations and update your ads immediately to boost results:</div> </td> </tr> </tbody> </table> <ul> <li style="font-family: Arial; font-size: 12px; margin: 0px;"><b>Easily split your search ads traffic across multiple landing pages</b> to get just the insights you’re looking for. In addition to evenly splitting traffic across your search ads, you can define custom traffic splits (for example, a 90-10 split). </li> <li style="font-family: Arial; font-size: 12px; margin: 0px;"><b>Analyze and compare</b> <b>through historical reporting</b> from previously completed tests to help you determine the exact impact of your landing page changes.</li> </ul> <table cellpadding="0" cellspacing="0" style="border-collapse: collapse;"><tbody> <tr><td style="border-color: #ffffff #ffffff #ffffff #ffffff; border-style: solid; border-width: 1.0px 1.0px 1.0px 1.0px; padding: 7.0px 7.0px 7.0px 7.0px; width: 89.0px;" valign="top"><div style="font-size: 12px;"> <br /></div> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiBQcF5HHej9wExHkLCycEIWbazjLLFmbfe8xwneklQJMFgOIuXmfHD6FA654OJZ0yk3Wtr7WvK_nFV3rMsWkLyLMUWgOWnf9Gm1fi3xhZZn59UPa87tcrqL_mYnCOjHvh7KUZ/s83/party-1.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiBQcF5HHej9wExHkLCycEIWbazjLLFmbfe8xwneklQJMFgOIuXmfHD6FA654OJZ0yk3Wtr7WvK_nFV3rMsWkLyLMUWgOWnf9Gm1fi3xhZZn59UPa87tcrqL_mYnCOjHvh7KUZ/s83/party-1.png" /></a></div> </td> <td style="border-color: #ffffff #ffffff #ffffff #ffffff; border-style: solid; border-width: 1.0px 1.0px 1.0px 1.0px; padding: 7.0px 7.0px 7.0px 7.0px; width: 607.0px;" valign="top"><div style="color: #232323; font-family: Arial; font-size: 12px;"> <span style="color: black;"><b><br /></b></span></div> <div style="color: #232323; font-family: Arial; font-size: 12px;"> <span style="color: black;"><b>Host a cross-channel block party, get search and display talking. </b></span>It’s the perfect opportunity to mingle with the neighbors. With <a href="https://support.google.com/ds/answer/2694306?hl=en"><span style="color: #1255cc;">display remarketing from search ads</span></a> -- a cross-channel feature from the <a href="//www.google.com/doubleclick/"><span style="color: #1255cc;">DoubleClick Digital Marketing platform</span></a> -- use paid search clicks from DoubleClick Search to show consumers display ads across major ad exchanges via DoubleClick Bid Manager, or across the Google Display Network, all with an easy and tagless workflow. With this feature, you can:</div> </td> </tr> </tbody> </table> <ul> <li style="font-family: Arial; font-size: 12px; margin: 0px;"><span style="color: #232323;"><b>Take advantage of new opportunities immediately</b></span><b> </b>with a turn-key setup on one integrated platform. Set up your remarketing lists in 4 easy steps, and begin remarketing to users to quickly deliver the right message to the right consumer, soon after they’ve left your site. And with<span style="color: #232323;"> <a href="//www.youtube.com/watch?v=NCGVhLtYd9o"><span style="color: #1255cc;">instant conversions</span></a>, immediately report on the impact of your remarketing efforts, and fine-tune your approach to improve performance. </span></li> <li style="color: #232323; font-family: Arial; font-size: 12px; margin: 0px;"><b>Convert browsers to buyers</b>. Re-engage consumers who visited your website, but left without making a purchase. For example, you can reach consumers who placed a pair of sparklers in their shopping cart, but did not complete the checkout process.</li> <li style="color: #232323; font-family: Arial; font-size: 12px; margin: 0px;"><b>Increase loyalty or reinforce brand messages</b>. Re-engage consumers by introducing new product categories from the same brand. For example, show a display ad for Brand X lawn chair to someone who previously purchased Brand X outdoor umbrella after clicking on the brand’s search ads.</li> <li style="color: #232323; font-family: Arial; font-size: 12px; margin: 0px;"><b>Up-sell to converted audiences</b>. For example, after a consumer purchases tickets to an amusement park in Anaheim, CA, show him/her display ads for hotel deals in Anaheim.</li> </ul> <div style="font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> Don’t miss a beat this year. With solutions from DoubleClick Search, stay connected to in-market audiences with the right message at the right time, and report on it all <a href="http://doubleclicksearch.blogspot.com/2012/11/report-on-conversions-even-faster-in.html"><span style="color: #1255cc;">in real-time</span></a> to capture even more seasonal opportunities. Now that’s certainly something to celebrate!</div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> <i>Posted by the DoubleClick Team</i></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2013/06/4-ways-to-win-in-retail-this-4th-of.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:4 Ways To Win In Retail This 4th Of July With DoubleClick Search&url=https://analytics.googleblog.com/2013/06/4-ways-to-win-in-retail-this-4th-of.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2013/06/4-ways-to-win-in-retail-this-4th-of.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='5119376476533958395' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2013/06/webinar-video-combined-power-of-adwords.html' itemprop='url' title='Webinar Video: Combined Power of AdWords and Analytics'> Webinar Video: Combined Power of AdWords and Analytics </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> June 26, 2013 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> Last Tuesday, Rachel Witalec and Simon Rosen, Global Sales Strategy Leads, shared tips for getting more out of your Google Analytics and AdWords accounts by using them together. During the webinar, they showed why it’s important to <a href="https://support.google.com/analytics/answer/1033961?hl=en" target="_blank">link your Google Analytics and AdWords accounts </a>(which is now <a href="http://analytics.blogspot.com/2013/06/improving-analytics-adwords-account.html" target="_blank">even easier to do</a>) and how to see Google Analytics data in AdWords as well as AdWords data in Google Analytics. They also presented a live demo of the reports and how to use them.<br /> <br /> If you missed the webinar, you can check it out here:<br /> <br /> <iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/j_21x_djAR0" width="420"></iframe> <br /> <br /> Read on below for answers to some of the top questions we received during the webinar:<br /> <br /> <b>Why should I link my AdWords and Google Analytics accounts?</b><br /> Linking your AdWords and Google Analytics accounts is an important practice to ensure the two measurement tools can work together to help you get the most from your advertising. The bottom line is that linking Analytics and AdWords gives you powerful information that can tell you where you should be spending more or less based on real ROI data. When you link accounts, the data can flow both ways - from Google Analytics to AdWords (for example, <a href="https://support.google.com/adwords/answer/3207321?hl=en&rd=1" target="_blank">engagement metrics</a> or r<a href="//www.google.com/analytics/features/remarketing.html" target="_blank">emarketing lists</a>), and from AdWords to Google Analytics (for example your <a href="https://support.google.com/analytics/answer/1034150" target="_blank">AdWords cost data</a>). In particular, you can take advantage of powerful features such as:<br /> <ul style="text-align: left;"> <li>The ability to dig into campaign/keyword performance by real revenue and cost in Google Analytics</li> <li><a href="https://support.google.com/analytics/answer/1034306?hl=en-GB" target="_blank">Importing goals and e-commerce transactions</a> from Google Analytics into AdWords</li> <li><a href="https://support.google.com/adwords/answer/3207321?hl=en&rd=1" target="_blank">Importing Google Analytics metrics</a> like bounce rate, time-on-site, and % new visits into AdWords</li> <li>Using <a href="//www.google.com/analytics/features/remarketing.html" target="_blank">Remarketing with Google Analytics</a> to more effectively reach your customers</li> <li>Seeing AdWords data in rich reports such as <a href="//www.google.com/analytics/features/multichannel-funnels.html" target="_blank">Google Analytics Multi-Channel Funnels</a></li> </ul> We covered this topic in detail during the webinar, so watch the video above to learn more. <br /> <ul style="text-align: left;"> </ul> <div style="text-align: left;"> <b>Could you share the list of resources that were provided during the webinar?</b><br /> Of course! Here are the links and resources we shared:</div> <ul style="text-align: left;"> <li><a href="https://support.google.com/analytics/answer/1033961?hl=en" target="_blank">How to Link AdWords & Google Analytics</a></li> <li><a href="https://support.google.com/adwords/answer/2617364?hl=en" target="_blank">How to import Google Analytics data into AdWords</a></li> <li><a href="https://support.google.com/analytics/answer/2404395?hl=en&ref_topic=1631776&rd=1" target="_blank">Optimizing AdWords data in Google Analytics</a></li> <li><a href="https://support.google.com/analytics/answer/1006230?hl=en&ref_topic=1631741" target="_blank">Setting up Google Analytics Goals/Ecommerce</a></li> <li><a href="https://www.google.com/analytics/web/template?uid=NEcTz2GXQmiwh5uu4GtVsg" target="_blank">End-to-End Google Analytics Custom Report</a><b> (</b>requires a Google Analytics account)</li> </ul> <div style="text-align: left;"> <b>What are the best practices around importing Google Analytics Goals? If i’m using AdWords Conversion Tracking should I also import goals?</b><br /> If you’re currently using <a href="https://support.google.com/adwords/answer/1722054?hl=en-GB" target="_blank">AdWords Conversion Tracking</a>, there are still benefits to also importing some of your <a href="https://support.google.com/analytics/answer/1012040?hl=en&ref_topic=1007030" target="_blank">goals</a> from Google Analytics. In particular, some goals (such as engagement goals) can’t be tracked with AdWords Conversion Tracking, so importing these into AdWords can complement your Conversion Tracking data. However, it’s important not to import any goals that you are already tracking through AdWords Conversion Tracking as this can create double-counting and duplication, which would make your conversion data hard to interpret.<br /> <br /> <b>Is it possible to link a <a href="https://support.google.com/adwords/answer/2375468" target="_blank">My Client Center (MCC)</a> account to Google Analytics?</b><br /> At this time it’s not possible to link an MCC to Google Analytics. Each individual AdWords account within an MCC needs to be linked to the appropriate Google Analytics property. Learn more <a href="https://support.google.com/analytics/answer/1033961?hl=en" target="_blank">here</a>. <br /> <br /> <b>How do I import Google Analytics engagement metrics into AdWords?</b><br /> The process for importing the metrics is straightforward, but it’s important to note that there are a couple of additional steps needed beyond linking the AdWords and Analytics account. The full set of instructions can be found <a href="https://support.google.com/adwords/answer/3207321?hl=en&rd=1" target="_blank">here</a>.<br /> <br /> <b>I have noticed discrepancies between the data in my AdWords and Google Analytics accounts, do you know why? </b><br /> AdWords and Google Analytics differ in some very important ways regarding how they measure and report on data. It’s important to understand these key differences, which are outlined <a href="https://support.google.com/analytics/answer/1034383?hl=en" target="_blank">here</a>. Additionally, there are key differences between AdWords Conversion Tracking and Google Analytics, which are covered in detail <a href="https://support.google.com/adwords/answer/3207154?hl=en&ref_topic=1713972&rd=1" target="_blank">here</a>.<br /> <br /> <b>Can someone help me get more support with AdWords and Google Analytics? </b><br /> Yes, Google partners with a global network of certified partners to help. For AdWords, you can get support directly from Google or you can work with a Google Certified Partner to help with your AdWords management. You can learn more about both of those options <a href="//www.google.com/adwords/get-started.html#subid=ww-en-et-awhp1-1c2a3a4a5a6c7a&sourceid=awo" target="_blank">here</a>. If you’re looking for help with Google Analytics, you can tap into our global network of Google Analytics Certified Partners, who offer paid services for anything from Google Analytics tag implementation to product training to more strategic support. Learn more <a href="//www.google.com/analytics/partners/index.html" target="_blank">here</a>. <br /> <br /> <b>What is a tag?</b><br /> Tags are tiny bits of website code that let you measure traffic and visitor behavior, understand the impact of online advertising and social channels, use remarketing and audience-based marketing, test and improve your site, and more. The tags we mentioned in the webinar are AdWords Conversion Tracking and Google Analytics. These both help you understand the performance of your digital campaigns. While AdWords tracks the performance of your Google AdWords campaigns, Google Analytics tracks the performance of any traffic to your website -- such as from email marketing campaigns or social media. You can learn more about how they’re different <a href="https://support.google.com/adwords/answer/2375435?hl=en&ref_topic=1713972" target="_blank">here</a> and through some of the content in the webinar. <br /> <br /> <b>What is a conversion?</b><br /> A conversion is an action that a customer takes on your website that has value to your business, such as a purchase, a sign-up, or a view of a key page. These actions are called conversions because a customer's click translated -- or converted -- to business. Think of it as the cha-ching! from your cash register. A conversion happens when someone clicks your ad and then does something that’s valuable to your business, such as an online purchase or a call to your business from a mobile phone. Conversions help you understand how much value your ads bring to your business. You can read more <a href="https://support.google.com/adwords/answer/1722022?hl=en" target="_blank">here</a>. </div> <br /> <i><span class="byline-author">Posted by Sara Jablon Moked, Product Marketing Manager, Google Analytics</span></i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> Last Tuesday, Rachel Witalec and Simon Rosen, Global Sales Strategy Leads, shared tips for getting more out of your Google Analytics and AdWords accounts by using them together. During the webinar, they showed why it’s important to <a href="https://support.google.com/analytics/answer/1033961?hl=en" target="_blank">link your Google Analytics and AdWords accounts </a>(which is now <a href="http://analytics.blogspot.com/2013/06/improving-analytics-adwords-account.html" target="_blank">even easier to do</a>) and how to see Google Analytics data in AdWords as well as AdWords data in Google Analytics. They also presented a live demo of the reports and how to use them.<br /> <br /> If you missed the webinar, you can check it out here:<br /> <br /> <iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/j_21x_djAR0" width="420"></iframe> <br /> <br /> Read on below for answers to some of the top questions we received during the webinar:<br /> <br /> <b>Why should I link my AdWords and Google Analytics accounts?</b><br /> Linking your AdWords and Google Analytics accounts is an important practice to ensure the two measurement tools can work together to help you get the most from your advertising. The bottom line is that linking Analytics and AdWords gives you powerful information that can tell you where you should be spending more or less based on real ROI data. When you link accounts, the data can flow both ways - from Google Analytics to AdWords (for example, <a href="https://support.google.com/adwords/answer/3207321?hl=en&rd=1" target="_blank">engagement metrics</a> or r<a href="//www.google.com/analytics/features/remarketing.html" target="_blank">emarketing lists</a>), and from AdWords to Google Analytics (for example your <a href="https://support.google.com/analytics/answer/1034150" target="_blank">AdWords cost data</a>). In particular, you can take advantage of powerful features such as:<br /> <ul style="text-align: left;"> <li>The ability to dig into campaign/keyword performance by real revenue and cost in Google Analytics</li> <li><a href="https://support.google.com/analytics/answer/1034306?hl=en-GB" target="_blank">Importing goals and e-commerce transactions</a> from Google Analytics into AdWords</li> <li><a href="https://support.google.com/adwords/answer/3207321?hl=en&rd=1" target="_blank">Importing Google Analytics metrics</a> like bounce rate, time-on-site, and % new visits into AdWords</li> <li>Using <a href="//www.google.com/analytics/features/remarketing.html" target="_blank">Remarketing with Google Analytics</a> to more effectively reach your customers</li> <li>Seeing AdWords data in rich reports such as <a href="//www.google.com/analytics/features/multichannel-funnels.html" target="_blank">Google Analytics Multi-Channel Funnels</a></li> </ul> We covered this topic in detail during the webinar, so watch the video above to learn more. <br /> <ul style="text-align: left;"> </ul> <div style="text-align: left;"> <b>Could you share the list of resources that were provided during the webinar?</b><br /> Of course! Here are the links and resources we shared:</div> <ul style="text-align: left;"> <li><a href="https://support.google.com/analytics/answer/1033961?hl=en" target="_blank">How to Link AdWords & Google Analytics</a></li> <li><a href="https://support.google.com/adwords/answer/2617364?hl=en" target="_blank">How to import Google Analytics data into AdWords</a></li> <li><a href="https://support.google.com/analytics/answer/2404395?hl=en&ref_topic=1631776&rd=1" target="_blank">Optimizing AdWords data in Google Analytics</a></li> <li><a href="https://support.google.com/analytics/answer/1006230?hl=en&ref_topic=1631741" target="_blank">Setting up Google Analytics Goals/Ecommerce</a></li> <li><a href="https://www.google.com/analytics/web/template?uid=NEcTz2GXQmiwh5uu4GtVsg" target="_blank">End-to-End Google Analytics Custom Report</a><b> (</b>requires a Google Analytics account)</li> </ul> <div style="text-align: left;"> <b>What are the best practices around importing Google Analytics Goals? If i’m using AdWords Conversion Tracking should I also import goals?</b><br /> If you’re currently using <a href="https://support.google.com/adwords/answer/1722054?hl=en-GB" target="_blank">AdWords Conversion Tracking</a>, there are still benefits to also importing some of your <a href="https://support.google.com/analytics/answer/1012040?hl=en&ref_topic=1007030" target="_blank">goals</a> from Google Analytics. In particular, some goals (such as engagement goals) can’t be tracked with AdWords Conversion Tracking, so importing these into AdWords can complement your Conversion Tracking data. However, it’s important not to import any goals that you are already tracking through AdWords Conversion Tracking as this can create double-counting and duplication, which would make your conversion data hard to interpret.<br /> <br /> <b>Is it possible to link a <a href="https://support.google.com/adwords/answer/2375468" target="_blank">My Client Center (MCC)</a> account to Google Analytics?</b><br /> At this time it’s not possible to link an MCC to Google Analytics. Each individual AdWords account within an MCC needs to be linked to the appropriate Google Analytics property. Learn more <a href="https://support.google.com/analytics/answer/1033961?hl=en" target="_blank">here</a>. <br /> <br /> <b>How do I import Google Analytics engagement metrics into AdWords?</b><br /> The process for importing the metrics is straightforward, but it’s important to note that there are a couple of additional steps needed beyond linking the AdWords and Analytics account. The full set of instructions can be found <a href="https://support.google.com/adwords/answer/3207321?hl=en&rd=1" target="_blank">here</a>.<br /> <br /> <b>I have noticed discrepancies between the data in my AdWords and Google Analytics accounts, do you know why? </b><br /> AdWords and Google Analytics differ in some very important ways regarding how they measure and report on data. It’s important to understand these key differences, which are outlined <a href="https://support.google.com/analytics/answer/1034383?hl=en" target="_blank">here</a>. Additionally, there are key differences between AdWords Conversion Tracking and Google Analytics, which are covered in detail <a href="https://support.google.com/adwords/answer/3207154?hl=en&ref_topic=1713972&rd=1" target="_blank">here</a>.<br /> <br /> <b>Can someone help me get more support with AdWords and Google Analytics? </b><br /> Yes, Google partners with a global network of certified partners to help. For AdWords, you can get support directly from Google or you can work with a Google Certified Partner to help with your AdWords management. You can learn more about both of those options <a href="//www.google.com/adwords/get-started.html#subid=ww-en-et-awhp1-1c2a3a4a5a6c7a&sourceid=awo" target="_blank">here</a>. If you’re looking for help with Google Analytics, you can tap into our global network of Google Analytics Certified Partners, who offer paid services for anything from Google Analytics tag implementation to product training to more strategic support. Learn more <a href="//www.google.com/analytics/partners/index.html" target="_blank">here</a>. <br /> <br /> <b>What is a tag?</b><br /> Tags are tiny bits of website code that let you measure traffic and visitor behavior, understand the impact of online advertising and social channels, use remarketing and audience-based marketing, test and improve your site, and more. The tags we mentioned in the webinar are AdWords Conversion Tracking and Google Analytics. These both help you understand the performance of your digital campaigns. While AdWords tracks the performance of your Google AdWords campaigns, Google Analytics tracks the performance of any traffic to your website -- such as from email marketing campaigns or social media. You can learn more about how they’re different <a href="https://support.google.com/adwords/answer/2375435?hl=en&ref_topic=1713972" target="_blank">here</a> and through some of the content in the webinar. <br /> <br /> <b>What is a conversion?</b><br /> A conversion is an action that a customer takes on your website that has value to your business, such as a purchase, a sign-up, or a view of a key page. These actions are called conversions because a customer's click translated -- or converted -- to business. Think of it as the cha-ching! from your cash register. A conversion happens when someone clicks your ad and then does something that’s valuable to your business, such as an online purchase or a call to your business from a mobile phone. Conversions help you understand how much value your ads bring to your business. You can read more <a href="https://support.google.com/adwords/answer/1722022?hl=en" target="_blank">here</a>. </div> <br /> <i><span class="byline-author">Posted by Sara Jablon Moked, Product Marketing Manager, Google Analytics</span></i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2013/06/webinar-video-combined-power-of-adwords.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Webinar Video: Combined Power of AdWords and Analytics&url=https://analytics.googleblog.com/2013/06/webinar-video-combined-power-of-adwords.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2013/06/webinar-video-combined-power-of-adwords.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='8657670434872562854' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2013/06/improving-analytics-adwords-account.html' itemprop='url' title='Improving Analytics & AdWords Account Linking '> Improving Analytics & AdWords Account Linking </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> June 25, 2013 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <span style="font-family: Arial; font-size: 12px;">Many businesses advertise to find new customers, and optimizing advertising campaigns to reach the right people will increase marketing effectiveness and ROI. Google Analytics helps marketers achieve this by offering insights into customer behavior on an advertiser’s websites, apps, and other properties. By linking AdWords and Analytics accounts together, these rich insights from Analytics can flow into AdWords.</span><br /> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> Today, we’re happy to announce some useful improvements making it easier for Google Analytics and AdWords account owners to link their accounts.</div> <div style="font-family: Arial; font-size: 12px;"> <br /></div> <center> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhb9yN1eyGCv8iVbpL1l1QmUODx0Tx4whtHPjTGtlfZv9PsmMblOyZrOoGlJfzWw4TEZYaishC4w_n1wiARS1c6hzDVCSTRzTvU-ZeMnnZWSPPXgl7vuQmwGxBnyFsUUTq7DJ1k/s1600/GA-AW+linking.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhb9yN1eyGCv8iVbpL1l1QmUODx0Tx4whtHPjTGtlfZv9PsmMblOyZrOoGlJfzWw4TEZYaishC4w_n1wiARS1c6hzDVCSTRzTvU-ZeMnnZWSPPXgl7vuQmwGxBnyFsUUTq7DJ1k/s1600/GA-AW+linking.png" /></a></center> <div style="font-family: Arial; font-size: 12px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> Here are a few specific benefits of combining AdWords and Analytics data:</div> <ul> <li style="font-family: Arial; font-size: 12px; margin: 0px 0px 2px;">Importing<span style="color: #666666;"> <a href="https://support.google.com/analytics/answer/1034306?hl=en"><span style="color: #1255cc;">Analytics goals and transactions into AdWords</span></a> </span>allows marketers to define success in powerful ways, often without having to retag your site</li> <li style="font-family: Arial; font-size: 12px; margin: 0px;"><span style="color: #1255cc;"><a href="http://analytics.blogspot.com/2012/10/make-better-decisions-in-adwords-with.html">Site engagement stats</a></span> help marketers better understand marketing performance and how to optimize</li> <li style="font-family: Arial; font-size: 12px; margin: 0px;"><span style="color: #1255cc;"><a href="http://analytics.blogspot.com/2012/07/a-simpler-way-to-reconnect.html">Remarketing with Google Analytics</a></span> allows marketers to reach new audiences</li> <li style="font-family: Arial; font-size: 12px; margin: 0px;">Importing <a href="http://analytics.blogspot.com/2010/06/new-adwords-reports-in-google-analytics.html"><span style="color: #1255cc;">AdWords data into Analytics</span></a> lets marketers see data across many accounts in aggregate and combined with rich site metrics</li> </ul> <div style="font-family: Arial; font-size: 12px;"> All of these features depend on linking AdWords and Analytics accounts, and this process is now easier than ever before. Previously, linking accounts involved multiple steps on many pages spread out between two products, and this process has now been consolidated into just a couple steps all in one linking wizard.<br /> <br /></div> <iframe allowfullscreen="" frameborder="0" height="293" src="//www.youtube.com/embed/8EmXFM1_xEo" width="520"></iframe><br /> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> Once the new linking process launches to all Analytics accounts in the coming weeks, you’ll be able to create additional links from the <b>Admin</b> section of your Analytics account. (If you’re logged in to your AdWords account, you can also link accounts by going to <i>Tools and Analysis > Google Analytics </i>and following these same instructions.)  Just click <b>AdWords Linking </b>in the <i>Account</i> column, and then click the <b>New link</b> button to start the linking wizard.</div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> To take advantage of simplified account linking, benefit from combining data in both products, and get more out of your marketing campaigns, follow the steps above to link your accounts or <a href="https://support.google.com/analytics/answer/1033961"><span style="color: #1255cc;">learn more</span></a> in our help center.</div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> <i>Posted by Chris Morgan and Matt Matyas, Google Analytics Team</i></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <span style="font-family: Arial; font-size: 12px;">Many businesses advertise to find new customers, and optimizing advertising campaigns to reach the right people will increase marketing effectiveness and ROI. Google Analytics helps marketers achieve this by offering insights into customer behavior on an advertiser’s websites, apps, and other properties. By linking AdWords and Analytics accounts together, these rich insights from Analytics can flow into AdWords.</span><br /> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> Today, we’re happy to announce some useful improvements making it easier for Google Analytics and AdWords account owners to link their accounts.</div> <div style="font-family: Arial; font-size: 12px;"> <br /></div> <center> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhb9yN1eyGCv8iVbpL1l1QmUODx0Tx4whtHPjTGtlfZv9PsmMblOyZrOoGlJfzWw4TEZYaishC4w_n1wiARS1c6hzDVCSTRzTvU-ZeMnnZWSPPXgl7vuQmwGxBnyFsUUTq7DJ1k/s1600/GA-AW+linking.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhb9yN1eyGCv8iVbpL1l1QmUODx0Tx4whtHPjTGtlfZv9PsmMblOyZrOoGlJfzWw4TEZYaishC4w_n1wiARS1c6hzDVCSTRzTvU-ZeMnnZWSPPXgl7vuQmwGxBnyFsUUTq7DJ1k/s1600/GA-AW+linking.png" /></a></center> <div style="font-family: Arial; font-size: 12px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> Here are a few specific benefits of combining AdWords and Analytics data:</div> <ul> <li style="font-family: Arial; font-size: 12px; margin: 0px 0px 2px;">Importing<span style="color: #666666;"> <a href="https://support.google.com/analytics/answer/1034306?hl=en"><span style="color: #1255cc;">Analytics goals and transactions into AdWords</span></a> </span>allows marketers to define success in powerful ways, often without having to retag your site</li> <li style="font-family: Arial; font-size: 12px; margin: 0px;"><span style="color: #1255cc;"><a href="http://analytics.blogspot.com/2012/10/make-better-decisions-in-adwords-with.html">Site engagement stats</a></span> help marketers better understand marketing performance and how to optimize</li> <li style="font-family: Arial; font-size: 12px; margin: 0px;"><span style="color: #1255cc;"><a href="http://analytics.blogspot.com/2012/07/a-simpler-way-to-reconnect.html">Remarketing with Google Analytics</a></span> allows marketers to reach new audiences</li> <li style="font-family: Arial; font-size: 12px; margin: 0px;">Importing <a href="http://analytics.blogspot.com/2010/06/new-adwords-reports-in-google-analytics.html"><span style="color: #1255cc;">AdWords data into Analytics</span></a> lets marketers see data across many accounts in aggregate and combined with rich site metrics</li> </ul> <div style="font-family: Arial; font-size: 12px;"> All of these features depend on linking AdWords and Analytics accounts, and this process is now easier than ever before. Previously, linking accounts involved multiple steps on many pages spread out between two products, and this process has now been consolidated into just a couple steps all in one linking wizard.<br /> <br /></div> <iframe allowfullscreen="" frameborder="0" height="293" src="//www.youtube.com/embed/8EmXFM1_xEo" width="520"></iframe><br /> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> Once the new linking process launches to all Analytics accounts in the coming weeks, you’ll be able to create additional links from the <b>Admin</b> section of your Analytics account. (If you’re logged in to your AdWords account, you can also link accounts by going to <i>Tools and Analysis > Google Analytics </i>and following these same instructions.)  Just click <b>AdWords Linking </b>in the <i>Account</i> column, and then click the <b>New link</b> button to start the linking wizard.</div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> To take advantage of simplified account linking, benefit from combining data in both products, and get more out of your marketing campaigns, follow the steps above to link your accounts or <a href="https://support.google.com/analytics/answer/1033961"><span style="color: #1255cc;">learn more</span></a> in our help center.</div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> <i>Posted by Chris Morgan and Matt Matyas, Google Analytics Team</i></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2013/06/improving-analytics-adwords-account.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Improving Analytics & AdWords Account Linking &url=https://analytics.googleblog.com/2013/06/improving-analytics-adwords-account.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2013/06/improving-analytics-adwords-account.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='8853744623932680531' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2013/06/evaluate-marketing-spend-efficiency.html' itemprop='url' title='Evaluate Marketing Spend Efficiency with our Conversion and Attribution Tools'> Evaluate Marketing Spend Efficiency with our Conversion and Attribution Tools </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> June 24, 2013 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> You invest a lot to create your marketing campaigns, and it’s important to see how your spend impacts results. In addition to comparing the conversion performance of your marketing activities, you can now view your <a href="https://support.google.com/analytics/answer/1034150?hl=en" target="_blank">imported AdWords cost data</a> directly in the Google Analytics <a href="//www.google.com/analytics/features/attribution.html" target="_blank">Attribution Model Comparison Tool</a>. By evaluating your AdWords cost data under various lenses offered through Attribution, you’ll get further insight into the effectiveness of your marketing spend. We will gradually roll out this feature out to all of Google Analytics. <br /> <br /> <b>Extended Set of conversion data</b><br /> As <a href="http://analytics.blogspot.com/2012/10/attribution-modeling-for-digital.html" target="_blank">previously announced</a>, to make the analysis of your conversion path data even more meaningful, we extended the lookback window within Multi-Channel Funnels to 90 days. This functionality is now available through the standard lookback window selector. Please see <a href="https://support.google.com/analytics/answer/1319312" target="_blank">our help center</a> for more details.<br /> <br /> <b>Explore different attribution models to see revised performance figures</b><br /> Cost Per Acquisition (CPA) is one of the strongest indicators for marketers. Our Model Comparison Tool now makes this important metric available to advertisers in Google Analytics. In addition to CPA, we also allow users to look at the Return On Ad Spend (ROAS) figure, which compares the value or revenue driven by conversions under different attribution models.<br /> <br /> As described in the <a href="//www.google.com/think/tools/customer-journey-to-online-purchase.html" target="_blank">Customer Journey to Online Purchase</a>, marketing channels influence the customer at multiple touchpoints on the path to conversion. Display touchpoints, in aggregate, appear 3.1 times more often in the upper funnel (awareness, consideration, intent phase) than in the lower part of the funnel (decision phase).*<br /> <br /> <center> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgq-GOX-smJkvER7xE3XvwNqX5v13d11l4yxWLnaQNDdTImINSJkgRnfGI26-lYoLirzoKkchCElV05GYNMF68ZsIywQ1iH-tIHi88z9-76wM65y6I816lR0VQP60l7wHDYOw53/s1600/BlogPostChart_ROAS.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgq-GOX-smJkvER7xE3XvwNqX5v13d11l4yxWLnaQNDdTImINSJkgRnfGI26-lYoLirzoKkchCElV05GYNMF68ZsIywQ1iH-tIHi88z9-76wM65y6I816lR0VQP60l7wHDYOw53/s1600/BlogPostChart_ROAS.png" /></a></center> <br /> Selecting <i>Conversion Value & ROAS</i> from the selector in the Attribution Model Comparison Tool allows you to contrast the value driven by your spend. Comparing the performance of a channel by looking at two different attribution models can uncover hidden performance of this channel. In the above example, the Display channel drives 20% more value under a First Interaction model. <br /> <br /> <b>Interpret your analysis</b><br /> The <b>direction of the arrow</b> in the <i>% change</i> column indicates the orientation of the shift. Please note that it matters which model is the reference model, and which model is the comparison model. A positive shift away from the valuation of the reference model will be visualized with an upwards arrow, a negative shift with a downwards arrow. The <b>color of the arrows</b> is used to indicate whether the alternative valuation of the comparison model has caused a favorable shift. Green indicates a significant shift in favor of the comparison model, and red indicates a significant shift in favor of the reference model. A <b>gray dot symbol</b> indicates that there is no relevant change between the reference and comparison model.<br /> <br /> <center> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9QZke1X3yPCelJTRfV6eYtC8SCQw5cQqbo6pypADvyZqb0I49vhCkQEU8SGIKoiGQYuYi6gTFdByaBTrg6CvGAw3wTg6YQFQIPBbmbzusxHl2g-5UUA-Sr1o3Qh_4ZN7KmA3w/s1600/CostVisual_Arrows_all.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="63" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9QZke1X3yPCelJTRfV6eYtC8SCQw5cQqbo6pypADvyZqb0I49vhCkQEU8SGIKoiGQYuYi6gTFdByaBTrg6CvGAw3wTg6YQFQIPBbmbzusxHl2g-5UUA-Sr1o3Qh_4ZN7KmA3w/s200/CostVisual_Arrows_all.png" width="200" /></a></center> <br /> Get started today by <a href="https://support.google.com/analytics/answer/1034150" target="_blank">linking your account</a> to an AdWords cost data source. The more complete your cost data is for a given profile, the more stable and accurate are the insights you can gain from the analysis. Consider using the <a href="https://developers.google.com/analytics/devguides/platform/features/cost-data-import" target="_blank">Cost Data Import service</a> provided through the GA API to add cost data beyond AdWords.<br /> <br /> *Source: Google Analytics, Q4 2012. N = US: 130M conversions (12K profiles) <br /> <br /> <span class="byline-author"><i>Posted by Stefan F. Schnabl, Product Manager, Google Analytics</i> </span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> You invest a lot to create your marketing campaigns, and it’s important to see how your spend impacts results. In addition to comparing the conversion performance of your marketing activities, you can now view your <a href="https://support.google.com/analytics/answer/1034150?hl=en" target="_blank">imported AdWords cost data</a> directly in the Google Analytics <a href="//www.google.com/analytics/features/attribution.html" target="_blank">Attribution Model Comparison Tool</a>. By evaluating your AdWords cost data under various lenses offered through Attribution, you’ll get further insight into the effectiveness of your marketing spend. We will gradually roll out this feature out to all of Google Analytics. <br /> <br /> <b>Extended Set of conversion data</b><br /> As <a href="http://analytics.blogspot.com/2012/10/attribution-modeling-for-digital.html" target="_blank">previously announced</a>, to make the analysis of your conversion path data even more meaningful, we extended the lookback window within Multi-Channel Funnels to 90 days. This functionality is now available through the standard lookback window selector. Please see <a href="https://support.google.com/analytics/answer/1319312" target="_blank">our help center</a> for more details.<br /> <br /> <b>Explore different attribution models to see revised performance figures</b><br /> Cost Per Acquisition (CPA) is one of the strongest indicators for marketers. Our Model Comparison Tool now makes this important metric available to advertisers in Google Analytics. In addition to CPA, we also allow users to look at the Return On Ad Spend (ROAS) figure, which compares the value or revenue driven by conversions under different attribution models.<br /> <br /> As described in the <a href="//www.google.com/think/tools/customer-journey-to-online-purchase.html" target="_blank">Customer Journey to Online Purchase</a>, marketing channels influence the customer at multiple touchpoints on the path to conversion. Display touchpoints, in aggregate, appear 3.1 times more often in the upper funnel (awareness, consideration, intent phase) than in the lower part of the funnel (decision phase).*<br /> <br /> <center> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgq-GOX-smJkvER7xE3XvwNqX5v13d11l4yxWLnaQNDdTImINSJkgRnfGI26-lYoLirzoKkchCElV05GYNMF68ZsIywQ1iH-tIHi88z9-76wM65y6I816lR0VQP60l7wHDYOw53/s1600/BlogPostChart_ROAS.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgq-GOX-smJkvER7xE3XvwNqX5v13d11l4yxWLnaQNDdTImINSJkgRnfGI26-lYoLirzoKkchCElV05GYNMF68ZsIywQ1iH-tIHi88z9-76wM65y6I816lR0VQP60l7wHDYOw53/s1600/BlogPostChart_ROAS.png" /></a></center> <br /> Selecting <i>Conversion Value & ROAS</i> from the selector in the Attribution Model Comparison Tool allows you to contrast the value driven by your spend. Comparing the performance of a channel by looking at two different attribution models can uncover hidden performance of this channel. In the above example, the Display channel drives 20% more value under a First Interaction model. <br /> <br /> <b>Interpret your analysis</b><br /> The <b>direction of the arrow</b> in the <i>% change</i> column indicates the orientation of the shift. Please note that it matters which model is the reference model, and which model is the comparison model. A positive shift away from the valuation of the reference model will be visualized with an upwards arrow, a negative shift with a downwards arrow. The <b>color of the arrows</b> is used to indicate whether the alternative valuation of the comparison model has caused a favorable shift. Green indicates a significant shift in favor of the comparison model, and red indicates a significant shift in favor of the reference model. A <b>gray dot symbol</b> indicates that there is no relevant change between the reference and comparison model.<br /> <br /> <center> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9QZke1X3yPCelJTRfV6eYtC8SCQw5cQqbo6pypADvyZqb0I49vhCkQEU8SGIKoiGQYuYi6gTFdByaBTrg6CvGAw3wTg6YQFQIPBbmbzusxHl2g-5UUA-Sr1o3Qh_4ZN7KmA3w/s1600/CostVisual_Arrows_all.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="63" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9QZke1X3yPCelJTRfV6eYtC8SCQw5cQqbo6pypADvyZqb0I49vhCkQEU8SGIKoiGQYuYi6gTFdByaBTrg6CvGAw3wTg6YQFQIPBbmbzusxHl2g-5UUA-Sr1o3Qh_4ZN7KmA3w/s200/CostVisual_Arrows_all.png" width="200" /></a></center> <br /> Get started today by <a href="https://support.google.com/analytics/answer/1034150" target="_blank">linking your account</a> to an AdWords cost data source. The more complete your cost data is for a given profile, the more stable and accurate are the insights you can gain from the analysis. Consider using the <a href="https://developers.google.com/analytics/devguides/platform/features/cost-data-import" target="_blank">Cost Data Import service</a> provided through the GA API to add cost data beyond AdWords.<br /> <br /> *Source: Google Analytics, Q4 2012. N = US: 130M conversions (12K profiles) <br /> <br /> <span class="byline-author"><i>Posted by Stefan F. Schnabl, Product Manager, Google Analytics</i> </span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2013/06/evaluate-marketing-spend-efficiency.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Evaluate Marketing Spend Efficiency with our Conversion and Attribution Tools&url=https://analytics.googleblog.com/2013/06/evaluate-marketing-spend-efficiency.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2013/06/evaluate-marketing-spend-efficiency.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='3831034031851135527' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2013/06/how-rasmussen-college-uses-analytics-to.html' itemprop='url' title='How Rasmussen College Uses Analytics To Better Understand Prospective Students'> How Rasmussen College Uses Analytics To Better Understand Prospective Students </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> June 21, 2013 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <span style="font-family: Arial; font-size: 12px;">Rasmussen College, founded in 1900, is a private, regionally accredited, career-focused college with 24 campuses in MN, ND, IL, WI, KS, and FL, and online throughout the nation. </span><a href="http://www.rasmussen.edu/" style="font-family: Arial; font-size: 12px;"><span style="color: #1255cc;">Rasmussen.edu</span></a><span style="font-family: Arial; font-size: 12px;"> provides prospective students with information about degrees and other credential programs offered at Rasmussen College, as well as associated tuition costs.</span><br /> <span style="font-family: Arial; font-size: 12px;"><br /></span> <br /> <center> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnoIHGl_bdrD8obntfZAzDllATx5DbQTnUZZ8iZX5tg6c4Aba-5Ky1jNAZ0EtwVbvyBqRRtP9ZihIiCxFWI6p4E-SQPMAlc5GEvp_m9_afakifqSZJqI-QrMtk7nhbQHzWmnJQ/s1600/rasmussen-college.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="197" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnoIHGl_bdrD8obntfZAzDllATx5DbQTnUZZ8iZX5tg6c4Aba-5Ky1jNAZ0EtwVbvyBqRRtP9ZihIiCxFWI6p4E-SQPMAlc5GEvp_m9_afakifqSZJqI-QrMtk7nhbQHzWmnJQ/s320/rasmussen-college.png" width="320" /></a></center> <center> <br /></center> <center> </center> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <b>Goals: Understand the importance of tuition in higher education marketing</b></div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> Rasmussen College wanted to know the importance of tuition costs to prospective students, and if that information was a factor in their higher education selection process. Although Rasmussen College had created a tuition cost estimator for prospective students to use on the site, there was no way to track engagement. This lack of knowledge regarding a prospective student’s use of the tuition estimator tool limited the ability of Rasmussen College to accurately position the value of an investment in a college education.</div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> <b>Approach: Events and offline analysis unlock significant insights</b></div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> Rasmussen College integrated Google Analytics events and <a href="https://developers.google.com/analytics/devguides/collection/gajs/gaTrackingCustomVariables" target="_blank">custom variables</a> with the tuition estimator to capture geographic and programmatic information as prospective students interacted with the widget. Specific business questions Rasmussen College sought to answer included:</div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <table cellpadding="0" cellspacing="0" style="border-collapse: collapse;"> <tbody> <tr> <td style="border-color: #000000 #000000 #000000 #000000; border-style: solid; border-width: 1.0px 1.0px 1.0px 1.0px; padding: 7.0px 7.0px 7.0px 7.0px; width: 177.0px;" valign="top"><div style="font-family: Arial; font-size: 12px;"> <b>Business Question</b></div> </td> <td style="border-color: #000000 #000000 #000000 #000000; border-style: solid; border-width: 1.0px 1.0px 1.0px 1.0px; padding: 7.0px 7.0px 7.0px 7.0px; width: 561.0px;" valign="top"><div style="font-family: Arial; font-size: 12px;"> <b>GA Solution</b></div> </td> </tr> <tr> <td style="border-color: #000000 #000000 #000000 #000000; border-style: solid; border-width: 1.0px 1.0px 1.0px 1.0px; padding: 7.0px 7.0px 7.0px 7.0px; width: 177.0px;" valign="top"><div style="font-family: Arial; font-size: 12px;"> What schools of study had the most price-interested students?</div> </td> <td style="border-color: #000000 #000000 #000000 #000000; border-style: solid; border-width: 1.0px 1.0px 1.0px 1.0px; padding: 7.0px 7.0px 7.0px 7.0px; width: 561.0px;" valign="top"><div style="font-family: Arial; font-size: 12px;"> Custom events, custom reports, custom segments</div> </td> </tr> <tr> <td style="border-color: #000000 #000000 #000000 #000000; border-style: solid; border-width: 1.0px 1.0px 1.0px 1.0px; padding: 7.0px 7.0px 7.0px 7.0px; width: 177.0px;" valign="top"><div style="font-family: Arial; font-size: 12px;"> Which regions of the U.S. contained the most price-interested students?</div> </td> <td style="border-color: #000000 #000000 #000000 #000000; border-style: solid; border-width: 1.0px 1.0px 1.0px 1.0px; padding: 7.0px 7.0px 7.0px 7.0px; width: 561.0px;" valign="top"><div style="font-family: Arial; font-size: 12px;"> Map overlay with custom segments to show cities where tuition estimations occur</div> </td> </tr> <tr> <td style="border-color: #000000 #000000 #000000 #000000; border-style: solid; border-width: 1.0px 1.0px 1.0px 1.0px; padding: 7.0px 7.0px 7.0px 7.0px; width: 177.0px;" valign="top"><div style="font-family: Arial; font-size: 12px;"> What is the relationship between tuition estimation and lead generation?</div> </td> <td style="border-color: #000000 #000000 #000000 #000000; border-style: solid; border-width: 1.0px 1.0px 1.0px 1.0px; padding: 7.0px 7.0px 7.0px 7.0px; width: 561.0px;" valign="top"><div style="font-family: Arial; font-size: 12px;"> Custom events, custom variables to track tuition estimations over multiple visits, custom segments to show differences in lead generation rates for tuition estimators, and tracking days from tuition estimation to conversion</div> </td> </tr> <tr> <td style="border-color: #000000 #000000 #000000 #000000; border-style: solid; border-width: 1.0px 1.0px 1.0px 1.0px; padding: 7.0px 7.0px 7.0px 7.0px; width: 177.0px;" valign="top"><div style="font-family: Arial; font-size: 12px;"> Are students able to find the information they want regarding tuition?</div> </td> <td style="border-color: #000000 #000000 #000000 #000000; border-style: solid; border-width: 1.0px 1.0px 1.0px 1.0px; padding: 7.0px 7.0px 7.0px 7.0px; width: 561.0px;" valign="top"><div style="font-family: Arial; font-size: 12px;"> Third-party task completion software was used to assess usability of tuition estimator</div> </td> </tr> </tbody> </table> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> <b>Results: Price and ROI key drivers to new student inquiry conversion</b></div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> Rasmussen College exported custom event and variable information from Google Analytics and analyzed the data. They developed price interest metrics across  program and geography using the Google Analytics data. For example, they determined students interested in some schools of study were more than twice as interested in price as students interested in other schools.<br /> <br /></div> <center> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6B5fD9gHZbxmGRpW8gu8oXdUkWIbGfHVJfVE_Ugm6vhgjkK6010RMiZ2Qrii3H_JMU1r44QpeXPfTZ-AGd5OTL6yp39y0BNnOcPX1fLUqOiupQaz0ErbbbmQfWvc5MPGCyiEb/s1600/price-interest-by-school.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6B5fD9gHZbxmGRpW8gu8oXdUkWIbGfHVJfVE_Ugm6vhgjkK6010RMiZ2Qrii3H_JMU1r44QpeXPfTZ-AGd5OTL6yp39y0BNnOcPX1fLUqOiupQaz0ErbbbmQfWvc5MPGCyiEb/s1600/price-interest-by-school.png" /></a></center> <center> </center> <div style="font-family: Arial; font-size: 12px;"> In addition, tuition estimator users were four times more likely to complete the website inquiry form. Those who went on to perform a separate ROI calculator were 7.3 times more likely to complete the website inquiry form.</div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> As a result, Rasmussen College found a correlation between tuition information and a prospective student’s readiness to take the next steps.</div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> Check out the whole case study <a href="http://services.google.com/fh/files/blogs/rasmussen-college-ga-case-study.pdf" target="_blank">as a PDF here</a>.</div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> <i>Posted by the Google Analytics Team</i></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <span style="font-family: Arial; font-size: 12px;">Rasmussen College, founded in 1900, is a private, regionally accredited, career-focused college with 24 campuses in MN, ND, IL, WI, KS, and FL, and online throughout the nation. </span><a href="http://www.rasmussen.edu/" style="font-family: Arial; font-size: 12px;"><span style="color: #1255cc;">Rasmussen.edu</span></a><span style="font-family: Arial; font-size: 12px;"> provides prospective students with information about degrees and other credential programs offered at Rasmussen College, as well as associated tuition costs.</span><br /> <span style="font-family: Arial; font-size: 12px;"><br /></span> <br /> <center> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnoIHGl_bdrD8obntfZAzDllATx5DbQTnUZZ8iZX5tg6c4Aba-5Ky1jNAZ0EtwVbvyBqRRtP9ZihIiCxFWI6p4E-SQPMAlc5GEvp_m9_afakifqSZJqI-QrMtk7nhbQHzWmnJQ/s1600/rasmussen-college.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="197" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnoIHGl_bdrD8obntfZAzDllATx5DbQTnUZZ8iZX5tg6c4Aba-5Ky1jNAZ0EtwVbvyBqRRtP9ZihIiCxFWI6p4E-SQPMAlc5GEvp_m9_afakifqSZJqI-QrMtk7nhbQHzWmnJQ/s320/rasmussen-college.png" width="320" /></a></center> <center> <br /></center> <center> </center> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <b>Goals: Understand the importance of tuition in higher education marketing</b></div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> Rasmussen College wanted to know the importance of tuition costs to prospective students, and if that information was a factor in their higher education selection process. Although Rasmussen College had created a tuition cost estimator for prospective students to use on the site, there was no way to track engagement. This lack of knowledge regarding a prospective student’s use of the tuition estimator tool limited the ability of Rasmussen College to accurately position the value of an investment in a college education.</div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> <b>Approach: Events and offline analysis unlock significant insights</b></div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> Rasmussen College integrated Google Analytics events and <a href="https://developers.google.com/analytics/devguides/collection/gajs/gaTrackingCustomVariables" target="_blank">custom variables</a> with the tuition estimator to capture geographic and programmatic information as prospective students interacted with the widget. Specific business questions Rasmussen College sought to answer included:</div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <table cellpadding="0" cellspacing="0" style="border-collapse: collapse;"> <tbody> <tr> <td style="border-color: #000000 #000000 #000000 #000000; border-style: solid; border-width: 1.0px 1.0px 1.0px 1.0px; padding: 7.0px 7.0px 7.0px 7.0px; width: 177.0px;" valign="top"><div style="font-family: Arial; font-size: 12px;"> <b>Business Question</b></div> </td> <td style="border-color: #000000 #000000 #000000 #000000; border-style: solid; border-width: 1.0px 1.0px 1.0px 1.0px; padding: 7.0px 7.0px 7.0px 7.0px; width: 561.0px;" valign="top"><div style="font-family: Arial; font-size: 12px;"> <b>GA Solution</b></div> </td> </tr> <tr> <td style="border-color: #000000 #000000 #000000 #000000; border-style: solid; border-width: 1.0px 1.0px 1.0px 1.0px; padding: 7.0px 7.0px 7.0px 7.0px; width: 177.0px;" valign="top"><div style="font-family: Arial; font-size: 12px;"> What schools of study had the most price-interested students?</div> </td> <td style="border-color: #000000 #000000 #000000 #000000; border-style: solid; border-width: 1.0px 1.0px 1.0px 1.0px; padding: 7.0px 7.0px 7.0px 7.0px; width: 561.0px;" valign="top"><div style="font-family: Arial; font-size: 12px;"> Custom events, custom reports, custom segments</div> </td> </tr> <tr> <td style="border-color: #000000 #000000 #000000 #000000; border-style: solid; border-width: 1.0px 1.0px 1.0px 1.0px; padding: 7.0px 7.0px 7.0px 7.0px; width: 177.0px;" valign="top"><div style="font-family: Arial; font-size: 12px;"> Which regions of the U.S. contained the most price-interested students?</div> </td> <td style="border-color: #000000 #000000 #000000 #000000; border-style: solid; border-width: 1.0px 1.0px 1.0px 1.0px; padding: 7.0px 7.0px 7.0px 7.0px; width: 561.0px;" valign="top"><div style="font-family: Arial; font-size: 12px;"> Map overlay with custom segments to show cities where tuition estimations occur</div> </td> </tr> <tr> <td style="border-color: #000000 #000000 #000000 #000000; border-style: solid; border-width: 1.0px 1.0px 1.0px 1.0px; padding: 7.0px 7.0px 7.0px 7.0px; width: 177.0px;" valign="top"><div style="font-family: Arial; font-size: 12px;"> What is the relationship between tuition estimation and lead generation?</div> </td> <td style="border-color: #000000 #000000 #000000 #000000; border-style: solid; border-width: 1.0px 1.0px 1.0px 1.0px; padding: 7.0px 7.0px 7.0px 7.0px; width: 561.0px;" valign="top"><div style="font-family: Arial; font-size: 12px;"> Custom events, custom variables to track tuition estimations over multiple visits, custom segments to show differences in lead generation rates for tuition estimators, and tracking days from tuition estimation to conversion</div> </td> </tr> <tr> <td style="border-color: #000000 #000000 #000000 #000000; border-style: solid; border-width: 1.0px 1.0px 1.0px 1.0px; padding: 7.0px 7.0px 7.0px 7.0px; width: 177.0px;" valign="top"><div style="font-family: Arial; font-size: 12px;"> Are students able to find the information they want regarding tuition?</div> </td> <td style="border-color: #000000 #000000 #000000 #000000; border-style: solid; border-width: 1.0px 1.0px 1.0px 1.0px; padding: 7.0px 7.0px 7.0px 7.0px; width: 561.0px;" valign="top"><div style="font-family: Arial; font-size: 12px;"> Third-party task completion software was used to assess usability of tuition estimator</div> </td> </tr> </tbody> </table> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> <b>Results: Price and ROI key drivers to new student inquiry conversion</b></div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> Rasmussen College exported custom event and variable information from Google Analytics and analyzed the data. They developed price interest metrics across  program and geography using the Google Analytics data. For example, they determined students interested in some schools of study were more than twice as interested in price as students interested in other schools.<br /> <br /></div> <center> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6B5fD9gHZbxmGRpW8gu8oXdUkWIbGfHVJfVE_Ugm6vhgjkK6010RMiZ2Qrii3H_JMU1r44QpeXPfTZ-AGd5OTL6yp39y0BNnOcPX1fLUqOiupQaz0ErbbbmQfWvc5MPGCyiEb/s1600/price-interest-by-school.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6B5fD9gHZbxmGRpW8gu8oXdUkWIbGfHVJfVE_Ugm6vhgjkK6010RMiZ2Qrii3H_JMU1r44QpeXPfTZ-AGd5OTL6yp39y0BNnOcPX1fLUqOiupQaz0ErbbbmQfWvc5MPGCyiEb/s1600/price-interest-by-school.png" /></a></center> <center> </center> <div style="font-family: Arial; font-size: 12px;"> In addition, tuition estimator users were four times more likely to complete the website inquiry form. Those who went on to perform a separate ROI calculator were 7.3 times more likely to complete the website inquiry form.</div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> As a result, Rasmussen College found a correlation between tuition information and a prospective student’s readiness to take the next steps.</div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> Check out the whole case study <a href="http://services.google.com/fh/files/blogs/rasmussen-college-ga-case-study.pdf" target="_blank">as a PDF here</a>.</div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> <i>Posted by the Google Analytics Team</i></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2013/06/how-rasmussen-college-uses-analytics-to.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:How Rasmussen College Uses Analytics To Better Understand Prospective Students&url=https://analytics.googleblog.com/2013/06/how-rasmussen-college-uses-analytics-to.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2013/06/how-rasmussen-college-uses-analytics-to.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='5308943544836274974' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2013/06/full-credit-measurement-attribution.html' itemprop='url' title='Full Credit Measurement: Attribution with Google Analytics'> Full Credit Measurement: Attribution with Google Analytics </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> June 20, 2013 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> As we’ve discussed in many previous posts, the customer journey is evolving — most consumers will interact with many different marketing channels before a sale or conversion. And marketers are recognizing this shift in consumer behavior. Instead of “last click” measurement, a strategy that only gives credit to the final interaction, they’re turning to full credit measurement. To help you make sense of the full customer journey, we’ve been focused on bringing you the very best full credit measurement tools in Google Analytics.<br /> <br /> <center> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIpLozEDVWjRWcZhd53mdHL6ZiNGLRUcD8WEvHFiyknibk3ZN45ZytjQ4jQmj7Er6-dMZBPbQzYJXB7czIEo6PD9txntRbVDqgJ_imJohkWl06urKNVV6PBDybWiZ1YUwqj9HQ/s1600/attribution_graphic.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIpLozEDVWjRWcZhd53mdHL6ZiNGLRUcD8WEvHFiyknibk3ZN45ZytjQ4jQmj7Er6-dMZBPbQzYJXB7czIEo6PD9txntRbVDqgJ_imJohkWl06urKNVV6PBDybWiZ1YUwqj9HQ/s1600/attribution_graphic.png" /></a></center> Nearly two years ago, we announced our first Google Analytics attribution product, <a href="//www.google.com/analytics/features/multichannel-funnels.html" target="_blank">Multi-Channel Funnels</a>. With its ability to measure customers’ different paths to conversion, it quickly became one of our most popular reports for advertisers and publishers alike. We’ve seen great results from our users, including online travel agency <a href="http://www.onthebeach.co.uk/" target="_blank">On the Beach</a>, who used data from the Multi-Channel Funnels reports and <a href="//www.google.com/think/products/adwords-search-funnels.html" target="_blank">AdWords Search Funnels</a> to explore and adjust their strategy for generic keywords. These attribution adjustments helped On the Beach to drive a 25% uplift in ROI — see the <a href="http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/analytics/customers/pdfs/on-the-beach.pdf" target="_blank">full case study here</a>.<br /> <br /> Beyond Multi-Channel Funnels, we also wanted to provide our users with an advanced platform for testing entirely new, more robust attribution strategies, including the ability to test alternative models or understand how metrics, such as site engagement, could impact their existing investments. So last year we released our Attribution Modeling feature — the <a href="//www.google.com/analytics/features/attribution.html" target="_blank">Model Comparison Tool</a>.<br /> <br /> After several months of testing on a public allowlist, we're now in the process of rolling out the Attribution Model Comparison Tool to make it generally available to Google Analytics users without allowlist.  To reflect the importance of attribution, we also created a new “Attribution” section under the “Conversions” reports, so the tool will be found there.<br /> <br /> Be sure to check out a previously recorded <a href="//www.youtube.com/watch?v=JRTWNN2J6Jo" target="_blank">webinar</a> with Product Manager Bill Kee for a complete walkthrough of the Attribution Model Comparison Tool, or view our <a href="http://analytics.blogspot.com/2012/06/building-blocks-of-digital-attribution.html" target="_blank">multi-part attribution webinar series</a> covering our entire selection of full-credit measurement tools.<br /> <br /> <span class="byline-author"><i>Posted by Sara Jablon Moked, Product Marketing Manager, Google Analytics</i> </span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> As we’ve discussed in many previous posts, the customer journey is evolving — most consumers will interact with many different marketing channels before a sale or conversion. And marketers are recognizing this shift in consumer behavior. Instead of “last click” measurement, a strategy that only gives credit to the final interaction, they’re turning to full credit measurement. To help you make sense of the full customer journey, we’ve been focused on bringing you the very best full credit measurement tools in Google Analytics.<br /> <br /> <center> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIpLozEDVWjRWcZhd53mdHL6ZiNGLRUcD8WEvHFiyknibk3ZN45ZytjQ4jQmj7Er6-dMZBPbQzYJXB7czIEo6PD9txntRbVDqgJ_imJohkWl06urKNVV6PBDybWiZ1YUwqj9HQ/s1600/attribution_graphic.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIpLozEDVWjRWcZhd53mdHL6ZiNGLRUcD8WEvHFiyknibk3ZN45ZytjQ4jQmj7Er6-dMZBPbQzYJXB7czIEo6PD9txntRbVDqgJ_imJohkWl06urKNVV6PBDybWiZ1YUwqj9HQ/s1600/attribution_graphic.png" /></a></center> Nearly two years ago, we announced our first Google Analytics attribution product, <a href="//www.google.com/analytics/features/multichannel-funnels.html" target="_blank">Multi-Channel Funnels</a>. With its ability to measure customers’ different paths to conversion, it quickly became one of our most popular reports for advertisers and publishers alike. We’ve seen great results from our users, including online travel agency <a href="http://www.onthebeach.co.uk/" target="_blank">On the Beach</a>, who used data from the Multi-Channel Funnels reports and <a href="//www.google.com/think/products/adwords-search-funnels.html" target="_blank">AdWords Search Funnels</a> to explore and adjust their strategy for generic keywords. These attribution adjustments helped On the Beach to drive a 25% uplift in ROI — see the <a href="http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/analytics/customers/pdfs/on-the-beach.pdf" target="_blank">full case study here</a>.<br /> <br /> Beyond Multi-Channel Funnels, we also wanted to provide our users with an advanced platform for testing entirely new, more robust attribution strategies, including the ability to test alternative models or understand how metrics, such as site engagement, could impact their existing investments. So last year we released our Attribution Modeling feature — the <a href="//www.google.com/analytics/features/attribution.html" target="_blank">Model Comparison Tool</a>.<br /> <br /> After several months of testing on a public allowlist, we're now in the process of rolling out the Attribution Model Comparison Tool to make it generally available to Google Analytics users without allowlist.  To reflect the importance of attribution, we also created a new “Attribution” section under the “Conversions” reports, so the tool will be found there.<br /> <br /> Be sure to check out a previously recorded <a href="//www.youtube.com/watch?v=JRTWNN2J6Jo" target="_blank">webinar</a> with Product Manager Bill Kee for a complete walkthrough of the Attribution Model Comparison Tool, or view our <a href="http://analytics.blogspot.com/2012/06/building-blocks-of-digital-attribution.html" target="_blank">multi-part attribution webinar series</a> covering our entire selection of full-credit measurement tools.<br /> <br /> <span class="byline-author"><i>Posted by Sara Jablon Moked, Product Marketing Manager, Google Analytics</i> </span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2013/06/full-credit-measurement-attribution.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Full Credit Measurement: Attribution with Google Analytics&url=https://analytics.googleblog.com/2013/06/full-credit-measurement-attribution.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2013/06/full-credit-measurement-attribution.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='3029862307492560298' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2013/06/see-full-impact-of-unclicked-display.html' itemprop='url' title='See the full Impact of Unclicked Display and Video Ad Impressions using Google Analytics'> See the full Impact of Unclicked Display and Video Ad Impressions using Google Analytics </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> June 19, 2013 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> Every customer journey is different — a customer may see your display or video ads, receive an email, and then click through to your site from a search ad or organic search listing. Often, viewing display ads can attract your clients’ interest in your product and brand even if no click occurs. Traditionally, measurement technology separated out impressions or “view throughs” from clicks, but this separation missed out on valuable data on the impact of display advertising. <br /> <br /> Thanks to our integration with the Google Display Network (GDN), Google Analytics can now break down the separation between clicks and impressions and give a more complete view of the customer journey. When a user views display ads on the GDN, or video ads on YouTube, and later visits your website and converts, these interactions with your brand can now be captured in Google Analytics <a href="//www.google.com/analytics/features/multichannel-funnels.html" target="_blank">Multi-Channel Funnels</a> reporting.<br /> <br /> GDN Impression Reporting is now available through limited allowlist. Reach out to your Google Analytics Premium point of contact to request feature activation. Please note that we cannot guarantee access, but we will do our best to provide this feature to as many users as possible. Please also note that this data will only surface in the Multi-channel Funnels reports in Google Analytics. For more information on how to enable the feature in GA please see our <a href="https://support.google.com/analytics/answer/3105620" target="_blank">help center article</a>.<br /> <br /> Read on below for more tips on how to make the most of this new feature.<br /> <br /> <b>How does Display fit on the conversion path?</b><br /> By enabling GDN Impression Reporting in Google Analytics, you can learn how your display impressions assist your conversions.<br /> <br /> <center> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgI248pLmbVUMxzDeBevM3_z1oBnaRnS5yHfCS9AClHON_LRlD1VKmVUN7_lBbVhtpYdH_nfgVNCs0OMjUWvREms6P0MIwE59ap_sIx8YQaoshvvX8_ULrgE_9sxS1hpzmgJEMC/s1600/Overview_MCF.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="157" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgI248pLmbVUMxzDeBevM3_z1oBnaRnS5yHfCS9AClHON_LRlD1VKmVUN7_lBbVhtpYdH_nfgVNCs0OMjUWvREms6P0MIwE59ap_sIx8YQaoshvvX8_ULrgE_9sxS1hpzmgJEMC/s320/Overview_MCF.png" width="320" /></a></center> <br /> In the Multi-Channel Funnels <b>Overview Report</b> you will see two additional conversion metrics. <b>Impression Assisted Conversions</b> shows how many of your conversion paths were touched by a display impression. <b>Rich Media Assisted Conversions</b> shows how many of your conversions had a rich media interaction on the path to conversion. Rich media interactions are user interaction with YouTube or rich media ad formats, such as ad expansion, video control (such as play, pause, and resume), or switching a video ad to full screen.<br /> <br /> <center> </center> With the new <b>Interaction Type</b> selector you can now immediately filter your reports based how your users interacted with your marketing.<br /> <br /> <center> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6YwW3zkETDK02Df7l7MAsTPx7cP5iCFn-bSOgwL1awhcIauUcE9ogJthU6n0fOm2vzkHj9OLXOb6Yz660r5pG4Yy6VvaJtdE0U-eDN0FPC7ImZoc3OdRThR7l-wXUB-aDeMp3/s1600/InterActionTypeSelector.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6YwW3zkETDK02Df7l7MAsTPx7cP5iCFn-bSOgwL1awhcIauUcE9ogJthU6n0fOm2vzkHj9OLXOb6Yz660r5pG4Yy6VvaJtdE0U-eDN0FPC7ImZoc3OdRThR7l-wXUB-aDeMp3/s1600/InterActionTypeSelector.png" /></a></center> <ul style="text-align: left;"> <li>Select<b> Impression</b> to see conversion paths from customers who saw your GDN display ads but did not click on them.</li> <li>Add <b>Direct</b> to the mix, to see who saw an ad and then visited your site directly to convert on a relevant transaction or Goal. </li> <li>If you want to focus on <b>Rich Media</b> interactions, you can select this interaction type to see how your users convert after interacting with your rich media and YouTube ads.</li> </ul> <br /> <b>How do I quantify the impact of display on the conversion path?</b><br /> In the Multi-Channel Funnels <b>Top Conversion Path</b> report you can see two new path elements, which indicate the presence of a display interaction. The “eye” symbol indicates a pure display impression from a non-interactive display image. This means a user has been exposed to your display ad on the journey to conversion, without clicking on it. The “movie” symbol indicates a user has interacted with one of your Rich Media ads, such as a YouTube video ad.<br /> <center> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFr2ji2Rho-_-JNzZS2Ex3rZyNCszA7I0lUtoqCqQUlwkdldPhfvXz0hjo73aqfaKdgkECw6t70DT_XDhLknrjtyfzCi1emWcmTiWEp980sRMielqTeVJZc93yLTyl_jRRCepf/s1600/Screen+Shot+2013-06-18+at+9.44.24+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFr2ji2Rho-_-JNzZS2Ex3rZyNCszA7I0lUtoqCqQUlwkdldPhfvXz0hjo73aqfaKdgkECw6t70DT_XDhLknrjtyfzCi1emWcmTiWEp980sRMielqTeVJZc93yLTyl_jRRCepf/s1600/Screen+Shot+2013-06-18+at+9.44.24+PM.png" /></a></center> <br /> Now you can see how many conversion paths, and how much associated value, has been driven through paths which benefited from a display impression or rich media interactions. To better quantify your brand targeted display efforts, consider breaking out these campaigns using <a href="https://support.google.com/analytics/answer/1250116?hl=en" target="_blank">custom channel grouping</a>.<br /> <br /> <center> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOj0XqPckqLKc3Y4q4ND0qgJaoca4M0um2SQd6qx7mt2AYjzNmYaDIzDdi-rTeYFf-Ce2H0XjkXpQoaHika9VxjeQ6_oVcGGiWWQcvoj80MYGG3HyYeC522-PTbjJHYBsa-Zu0/s1600/Screen+Shot+2013-06-18+at+9.57.18+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOj0XqPckqLKc3Y4q4ND0qgJaoca4M0um2SQd6qx7mt2AYjzNmYaDIzDdi-rTeYFf-Ce2H0XjkXpQoaHika9VxjeQ6_oVcGGiWWQcvoj80MYGG3HyYeC522-PTbjJHYBsa-Zu0/s1600/Screen+Shot+2013-06-18+at+9.57.18+PM.png" /></a></center> <br /> <br /> <b>Assigning partial credit to valuable display interaction touchpoints</b><br /> You can use the custom model builder from the <a href="https://support.google.com/analytics/answer/1662518" target="_blank">Attribution Modeling</a> tool to assign partial credit to these display events. Consider giving these events on the user’s conversion path more credit, and compare this against your baseline model.<br /> <br /> We also added a new set of dimensions to help you define valuable custom segments for your analysis. Want to see how many users are watching your TrueView video ads fully? Just create a <a href="https://support.google.com/analytics/answer/1033017?hl=en" target="_blank">custom segment</a> using one of our new dimensions, TrueView. The full list of new dimensions is:<br /> <ul style="text-align: left;"> <li><b>Above the Fold:</b> This dimension uses the Google <a href="//www.google.com/ads/innovations/abovethefold.html" target="_blank">Above the Fold</a> measurement solution. The value is “Yes” if the ad was in the visible area of the screen when the page was loaded.</li> <li><b>Video Played Percent:</b> The value can be “>=25%”, “>=50%”, “>=75%”, and “100%”, allowing you to see how much of a video ad was watched.</li> <li><b>TrueView:</b> If a user has watched more than 30 seconds of an ad, or watched the ad completely, this will have a value of “Yes.” This is a payable event.</li> </ul> <b>Enabling GDN Impression Reporting in Google Analytics</b><br /> Once we have allowlisted your account, please ensure you have successfully linked your AdWords account to your Google Analytics account. Linking accounts <a href="http://support.google.com/analytics/answer/1033961?hl=en" target="_blank">takes just a few moments</a>. Under ‘Data Sources’ > ‘AdWords’ you can then see an entry for each linked AdWords account. In the row there is a toggle switch named ‘GDN Impression Reports’, which turns the display impression data from the Google Display Network On and Off. Data is recorded from the time the switch is turned On.<br /> <br /> <center> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBfR35_JXzN8k6yAFkQC-L-PepZVfzgXyKtw19yigBxSagckvu6c7x57R_i1wBdorJydI_4Z9UdiugQjh-lPXRvODSmDm0dQ63CxFH-099u4_VTcOxDAMf8hp_4wTDXg0CryYX/s1600/Mock_DataSources.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBfR35_JXzN8k6yAFkQC-L-PepZVfzgXyKtw19yigBxSagckvu6c7x57R_i1wBdorJydI_4Z9UdiugQjh-lPXRvODSmDm0dQ63CxFH-099u4_VTcOxDAMf8hp_4wTDXg0CryYX/s1600/Mock_DataSources.png" /></a></center> <br /> We hope these new tools will help you understand the full impact of your display campaigns through Multi-Channel Funnels and Attribution. Please reach out to your Google Analytics Premium point of contact to request feature activation.<br /> <br /> <i><span class="byline-author">Posted by Stefan F. Schnabl, Product Manager, Google Analytics </span></i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> Every customer journey is different — a customer may see your display or video ads, receive an email, and then click through to your site from a search ad or organic search listing. Often, viewing display ads can attract your clients’ interest in your product and brand even if no click occurs. Traditionally, measurement technology separated out impressions or “view throughs” from clicks, but this separation missed out on valuable data on the impact of display advertising. <br /> <br /> Thanks to our integration with the Google Display Network (GDN), Google Analytics can now break down the separation between clicks and impressions and give a more complete view of the customer journey. When a user views display ads on the GDN, or video ads on YouTube, and later visits your website and converts, these interactions with your brand can now be captured in Google Analytics <a href="//www.google.com/analytics/features/multichannel-funnels.html" target="_blank">Multi-Channel Funnels</a> reporting.<br /> <br /> GDN Impression Reporting is now available through limited allowlist. Reach out to your Google Analytics Premium point of contact to request feature activation. Please note that we cannot guarantee access, but we will do our best to provide this feature to as many users as possible. Please also note that this data will only surface in the Multi-channel Funnels reports in Google Analytics. For more information on how to enable the feature in GA please see our <a href="https://support.google.com/analytics/answer/3105620" target="_blank">help center article</a>.<br /> <br /> Read on below for more tips on how to make the most of this new feature.<br /> <br /> <b>How does Display fit on the conversion path?</b><br /> By enabling GDN Impression Reporting in Google Analytics, you can learn how your display impressions assist your conversions.<br /> <br /> <center> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgI248pLmbVUMxzDeBevM3_z1oBnaRnS5yHfCS9AClHON_LRlD1VKmVUN7_lBbVhtpYdH_nfgVNCs0OMjUWvREms6P0MIwE59ap_sIx8YQaoshvvX8_ULrgE_9sxS1hpzmgJEMC/s1600/Overview_MCF.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="157" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgI248pLmbVUMxzDeBevM3_z1oBnaRnS5yHfCS9AClHON_LRlD1VKmVUN7_lBbVhtpYdH_nfgVNCs0OMjUWvREms6P0MIwE59ap_sIx8YQaoshvvX8_ULrgE_9sxS1hpzmgJEMC/s320/Overview_MCF.png" width="320" /></a></center> <br /> In the Multi-Channel Funnels <b>Overview Report</b> you will see two additional conversion metrics. <b>Impression Assisted Conversions</b> shows how many of your conversion paths were touched by a display impression. <b>Rich Media Assisted Conversions</b> shows how many of your conversions had a rich media interaction on the path to conversion. Rich media interactions are user interaction with YouTube or rich media ad formats, such as ad expansion, video control (such as play, pause, and resume), or switching a video ad to full screen.<br /> <br /> <center> </center> With the new <b>Interaction Type</b> selector you can now immediately filter your reports based how your users interacted with your marketing.<br /> <br /> <center> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6YwW3zkETDK02Df7l7MAsTPx7cP5iCFn-bSOgwL1awhcIauUcE9ogJthU6n0fOm2vzkHj9OLXOb6Yz660r5pG4Yy6VvaJtdE0U-eDN0FPC7ImZoc3OdRThR7l-wXUB-aDeMp3/s1600/InterActionTypeSelector.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6YwW3zkETDK02Df7l7MAsTPx7cP5iCFn-bSOgwL1awhcIauUcE9ogJthU6n0fOm2vzkHj9OLXOb6Yz660r5pG4Yy6VvaJtdE0U-eDN0FPC7ImZoc3OdRThR7l-wXUB-aDeMp3/s1600/InterActionTypeSelector.png" /></a></center> <ul style="text-align: left;"> <li>Select<b> Impression</b> to see conversion paths from customers who saw your GDN display ads but did not click on them.</li> <li>Add <b>Direct</b> to the mix, to see who saw an ad and then visited your site directly to convert on a relevant transaction or Goal. </li> <li>If you want to focus on <b>Rich Media</b> interactions, you can select this interaction type to see how your users convert after interacting with your rich media and YouTube ads.</li> </ul> <br /> <b>How do I quantify the impact of display on the conversion path?</b><br /> In the Multi-Channel Funnels <b>Top Conversion Path</b> report you can see two new path elements, which indicate the presence of a display interaction. The “eye” symbol indicates a pure display impression from a non-interactive display image. This means a user has been exposed to your display ad on the journey to conversion, without clicking on it. The “movie” symbol indicates a user has interacted with one of your Rich Media ads, such as a YouTube video ad.<br /> <center> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFr2ji2Rho-_-JNzZS2Ex3rZyNCszA7I0lUtoqCqQUlwkdldPhfvXz0hjo73aqfaKdgkECw6t70DT_XDhLknrjtyfzCi1emWcmTiWEp980sRMielqTeVJZc93yLTyl_jRRCepf/s1600/Screen+Shot+2013-06-18+at+9.44.24+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFr2ji2Rho-_-JNzZS2Ex3rZyNCszA7I0lUtoqCqQUlwkdldPhfvXz0hjo73aqfaKdgkECw6t70DT_XDhLknrjtyfzCi1emWcmTiWEp980sRMielqTeVJZc93yLTyl_jRRCepf/s1600/Screen+Shot+2013-06-18+at+9.44.24+PM.png" /></a></center> <br /> Now you can see how many conversion paths, and how much associated value, has been driven through paths which benefited from a display impression or rich media interactions. To better quantify your brand targeted display efforts, consider breaking out these campaigns using <a href="https://support.google.com/analytics/answer/1250116?hl=en" target="_blank">custom channel grouping</a>.<br /> <br /> <center> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOj0XqPckqLKc3Y4q4ND0qgJaoca4M0um2SQd6qx7mt2AYjzNmYaDIzDdi-rTeYFf-Ce2H0XjkXpQoaHika9VxjeQ6_oVcGGiWWQcvoj80MYGG3HyYeC522-PTbjJHYBsa-Zu0/s1600/Screen+Shot+2013-06-18+at+9.57.18+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOj0XqPckqLKc3Y4q4ND0qgJaoca4M0um2SQd6qx7mt2AYjzNmYaDIzDdi-rTeYFf-Ce2H0XjkXpQoaHika9VxjeQ6_oVcGGiWWQcvoj80MYGG3HyYeC522-PTbjJHYBsa-Zu0/s1600/Screen+Shot+2013-06-18+at+9.57.18+PM.png" /></a></center> <br /> <br /> <b>Assigning partial credit to valuable display interaction touchpoints</b><br /> You can use the custom model builder from the <a href="https://support.google.com/analytics/answer/1662518" target="_blank">Attribution Modeling</a> tool to assign partial credit to these display events. Consider giving these events on the user’s conversion path more credit, and compare this against your baseline model.<br /> <br /> We also added a new set of dimensions to help you define valuable custom segments for your analysis. Want to see how many users are watching your TrueView video ads fully? Just create a <a href="https://support.google.com/analytics/answer/1033017?hl=en" target="_blank">custom segment</a> using one of our new dimensions, TrueView. The full list of new dimensions is:<br /> <ul style="text-align: left;"> <li><b>Above the Fold:</b> This dimension uses the Google <a href="//www.google.com/ads/innovations/abovethefold.html" target="_blank">Above the Fold</a> measurement solution. The value is “Yes” if the ad was in the visible area of the screen when the page was loaded.</li> <li><b>Video Played Percent:</b> The value can be “>=25%”, “>=50%”, “>=75%”, and “100%”, allowing you to see how much of a video ad was watched.</li> <li><b>TrueView:</b> If a user has watched more than 30 seconds of an ad, or watched the ad completely, this will have a value of “Yes.” This is a payable event.</li> </ul> <b>Enabling GDN Impression Reporting in Google Analytics</b><br /> Once we have allowlisted your account, please ensure you have successfully linked your AdWords account to your Google Analytics account. Linking accounts <a href="http://support.google.com/analytics/answer/1033961?hl=en" target="_blank">takes just a few moments</a>. Under ‘Data Sources’ > ‘AdWords’ you can then see an entry for each linked AdWords account. In the row there is a toggle switch named ‘GDN Impression Reports’, which turns the display impression data from the Google Display Network On and Off. Data is recorded from the time the switch is turned On.<br /> <br /> <center> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBfR35_JXzN8k6yAFkQC-L-PepZVfzgXyKtw19yigBxSagckvu6c7x57R_i1wBdorJydI_4Z9UdiugQjh-lPXRvODSmDm0dQ63CxFH-099u4_VTcOxDAMf8hp_4wTDXg0CryYX/s1600/Mock_DataSources.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBfR35_JXzN8k6yAFkQC-L-PepZVfzgXyKtw19yigBxSagckvu6c7x57R_i1wBdorJydI_4Z9UdiugQjh-lPXRvODSmDm0dQ63CxFH-099u4_VTcOxDAMf8hp_4wTDXg0CryYX/s1600/Mock_DataSources.png" /></a></center> <br /> We hope these new tools will help you understand the full impact of your display campaigns through Multi-Channel Funnels and Attribution. Please reach out to your Google Analytics Premium point of contact to request feature activation.<br /> <br /> <i><span class="byline-author">Posted by Stefan F. Schnabl, Product Manager, Google Analytics </span></i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2013/06/see-full-impact-of-unclicked-display.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:See the full Impact of Unclicked Display and Video Ad Impressions using Google Analytics&url=https://analytics.googleblog.com/2013/06/see-full-impact-of-unclicked-display.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2013/06/see-full-impact-of-unclicked-display.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='3761007440515269228' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2013/06/streamlining-google-analytics.html' itemprop='url' title='Streamlining Google Analytics Administration Experience'> Streamlining Google Analytics Administration Experience </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> June 12, 2013 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <span style="font-family: Arial; font-size: 12px;">We’re proud to announce the launch of a dramatically streamlined user experience for managing Google Analytics administrative settings! When visiting the Analytics Admin tab, you will now find all major settings readily accessible from this new landing page. As we launch over the coming weeks, here’s what you’ll see:</span><br /> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiriri7MIEvrUwI-BXAKeSIvnlGgNRyMkqCFhiVWBT7Le1EFp7HAIHvYyfOCT4MmbtiEtGPX7pXEfkvOYoyi0TIQJ0sU1_3_RUIihnj104_snxrKH0YYqOYij4KDFIFCPFm2kEY/s1600/adminhome.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="256" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiriri7MIEvrUwI-BXAKeSIvnlGgNRyMkqCFhiVWBT7Le1EFp7HAIHvYyfOCT4MmbtiEtGPX7pXEfkvOYoyi0TIQJ0sU1_3_RUIihnj104_snxrKH0YYqOYij4KDFIFCPFm2kEY/s400/adminhome.png" width="400" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;"><i>Google Store admin shown as a sample (click above image for full-size)</i></td></tr> </tbody></table> <div style="font-family: Arial; font-size: 12px;"> Settings are organized into columns corresponding to the most prominent objects in Analytics: accounts, properties, and views (formerly called profiles). A single account, property, and view will be selected, and you may change these via the drop downs atop each column. We are also renaming profiles to views to most closely match the present and future meaning of what this object represents: a view of the data Analytics collected for your property.</div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> We’ve made a number of additional enhancements. To create a new account, property, or view, click the appropriate menu in the column heading and you’ll see an option to create a new object. You can load any settings page by clicking the appropriate name or icon. You'll notice animations that simplify the display of information, and you'll see new headers along with new navigational links on the left.</div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <center> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOlZVx8-7c9_MKDmKaPs1I-G64ttVeQiQlMcUpXLppUWSbtz3rOt7zT0sBZBWEVVqCMQzreYhX6nMaf2D74qx_2yDwajXq7BwqP3C7RIzppnNjrzFONRhUNtAtJ6pZ9L4T032T/s1600/admin-2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="317" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOlZVx8-7c9_MKDmKaPs1I-G64ttVeQiQlMcUpXLppUWSbtz3rOt7zT0sBZBWEVVqCMQzreYhX6nMaf2D74qx_2yDwajXq7BwqP3C7RIzppnNjrzFONRhUNtAtJ6pZ9L4T032T/s400/admin-2.png" width="400" /></a></center> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> Help content has moved to the “Help” tab near the top right corner of the page. We’ve also refreshed the help content to make account administration easy to understand.</div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> This is a large change over the old administrative user experience. For example, getting to property settings now takes just one click but used to take three. Simply compare the new look and feel above to the old:<br /> <br /></div> <center> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrnLOkyhcsksnQedSl6E7Q1TTM29OSfWYXcimjIL6ulvcumJxbr_RlwbIPVE9XbqrUrvlQdTWyYya3l066T3QJ0vdv3j6qaV2rBoj0SGUko96hVa3Jmrak_iumAOJw4E8FTVJP/s1600/propert-settings.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="343" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrnLOkyhcsksnQedSl6E7Q1TTM29OSfWYXcimjIL6ulvcumJxbr_RlwbIPVE9XbqrUrvlQdTWyYya3l066T3QJ0vdv3j6qaV2rBoj0SGUko96hVa3Jmrak_iumAOJw4E8FTVJP/s400/propert-settings.png" width="400" /></a></center> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> Experience simplified navigation, faster account configuration, and the power of having all settings at your fingertips.</div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> <i>Posted by Scott Bailey and Matt Matyas, Google Analytics Team</i></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <span style="font-family: Arial; font-size: 12px;">We’re proud to announce the launch of a dramatically streamlined user experience for managing Google Analytics administrative settings! When visiting the Analytics Admin tab, you will now find all major settings readily accessible from this new landing page. As we launch over the coming weeks, here’s what you’ll see:</span><br /> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiriri7MIEvrUwI-BXAKeSIvnlGgNRyMkqCFhiVWBT7Le1EFp7HAIHvYyfOCT4MmbtiEtGPX7pXEfkvOYoyi0TIQJ0sU1_3_RUIihnj104_snxrKH0YYqOYij4KDFIFCPFm2kEY/s1600/adminhome.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="256" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiriri7MIEvrUwI-BXAKeSIvnlGgNRyMkqCFhiVWBT7Le1EFp7HAIHvYyfOCT4MmbtiEtGPX7pXEfkvOYoyi0TIQJ0sU1_3_RUIihnj104_snxrKH0YYqOYij4KDFIFCPFm2kEY/s400/adminhome.png" width="400" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;"><i>Google Store admin shown as a sample (click above image for full-size)</i></td></tr> </tbody></table> <div style="font-family: Arial; font-size: 12px;"> Settings are organized into columns corresponding to the most prominent objects in Analytics: accounts, properties, and views (formerly called profiles). A single account, property, and view will be selected, and you may change these via the drop downs atop each column. We are also renaming profiles to views to most closely match the present and future meaning of what this object represents: a view of the data Analytics collected for your property.</div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> We’ve made a number of additional enhancements. To create a new account, property, or view, click the appropriate menu in the column heading and you’ll see an option to create a new object. You can load any settings page by clicking the appropriate name or icon. You'll notice animations that simplify the display of information, and you'll see new headers along with new navigational links on the left.</div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <center> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOlZVx8-7c9_MKDmKaPs1I-G64ttVeQiQlMcUpXLppUWSbtz3rOt7zT0sBZBWEVVqCMQzreYhX6nMaf2D74qx_2yDwajXq7BwqP3C7RIzppnNjrzFONRhUNtAtJ6pZ9L4T032T/s1600/admin-2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="317" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOlZVx8-7c9_MKDmKaPs1I-G64ttVeQiQlMcUpXLppUWSbtz3rOt7zT0sBZBWEVVqCMQzreYhX6nMaf2D74qx_2yDwajXq7BwqP3C7RIzppnNjrzFONRhUNtAtJ6pZ9L4T032T/s400/admin-2.png" width="400" /></a></center> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> Help content has moved to the “Help” tab near the top right corner of the page. We’ve also refreshed the help content to make account administration easy to understand.</div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> This is a large change over the old administrative user experience. For example, getting to property settings now takes just one click but used to take three. Simply compare the new look and feel above to the old:<br /> <br /></div> <center> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrnLOkyhcsksnQedSl6E7Q1TTM29OSfWYXcimjIL6ulvcumJxbr_RlwbIPVE9XbqrUrvlQdTWyYya3l066T3QJ0vdv3j6qaV2rBoj0SGUko96hVa3Jmrak_iumAOJw4E8FTVJP/s1600/propert-settings.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="343" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrnLOkyhcsksnQedSl6E7Q1TTM29OSfWYXcimjIL6ulvcumJxbr_RlwbIPVE9XbqrUrvlQdTWyYya3l066T3QJ0vdv3j6qaV2rBoj0SGUko96hVa3Jmrak_iumAOJw4E8FTVJP/s400/propert-settings.png" width="400" /></a></center> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> Experience simplified navigation, faster account configuration, and the power of having all settings at your fingertips.</div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> <i>Posted by Scott Bailey and Matt Matyas, Google Analytics Team</i></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2013/06/streamlining-google-analytics.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Streamlining Google Analytics Administration Experience&url=https://analytics.googleblog.com/2013/06/streamlining-google-analytics.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2013/06/streamlining-google-analytics.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='5205725795035496010' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2013/06/webinar-next-tuesday-618-unleashing.html' itemprop='url' title='Webinar Next Tuesday 6/18: Unleashing the Combined Power of Google Analytics and AdWords'> Webinar Next Tuesday 6/18: Unleashing the Combined Power of Google Analytics and AdWords </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> June 11, 2013 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> Register for next week’s webinar: <b><a href="http://vshow.on24.com/vshow/learnwebinars/registration/4132/content/614043" target="_blank">Register here</a></b><br /> <br /> In many ways, Google Analytics and AdWords were made for each other. AdWords helps advertisers reach an audience and reports on advertising performance, and Google Analytics can tell you what actions your users take when they actually get to your site. You may have a high clickthrough rate (CTR) in AdWords, but what if you could see that 70% of those users left immediately after arriving on your landing page? While understanding the conversion rate of AdWords ads is critical, it’s also important to understand what happened to the users that did not convert or complete the action you wanted them to. For example, did users ‘bounce’ after landing on your site or did they view a few other pages and then leave? How much time did they spend on your site? Which keywords drive the majority of your Ecommerce revenue?<br /> <br /> Thanks to built-in Google product integrations that provide unique insights into your data, you can view <a href="https://support.google.com/analytics/answer/2404395?hl=en&ref_topic=1631776" target="_blank">reporting and data in Google Analytics</a> that directly relates back to your advertising in AdWords. Understanding how to use both of them together will help you refine your AdWords campaigns and improve the performance of your business.<br /> <br /> <center> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7XhyPpT_wxt99jaZ4q4t7tD4Qxa5smRaVfkoRVqWLOTPcM1wMlpslAyUIhWX_RQbOu7nlL6UJxTRkzxbLMjl2Awsn0SgVhz4kuFMXBB7oMIROJzjDrtcg3PAhE8Z08XzRuOVm/s1600/GA-AW+image.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7XhyPpT_wxt99jaZ4q4t7tD4Qxa5smRaVfkoRVqWLOTPcM1wMlpslAyUIhWX_RQbOu7nlL6UJxTRkzxbLMjl2Awsn0SgVhz4kuFMXBB7oMIROJzjDrtcg3PAhE8Z08XzRuOVm/s1600/GA-AW+image.png" /></a></center> <br /> Next Tuesday, join Rachel Witalec and Simon Rosen, Global Sales Strategy Leads, for a detailed look at how to use Google Analytics and AdWords together. In this webinar, we'll show you why it's important to <a href="https://support.google.com/analytics/answer/1033961?hl=en" target="_blank">link your Google Analytics and AdWords accounts</a>, how to see both Google Analytics data in AdWords and AdWords data in Google Analytics, and walk through a live demo of the reports and how to use them. You'll learn how to make your marketing more effective by analyzing Google Analytics data, such as bounce rate, pages per visit, conversion rate, and Ecommerce revenue in conjunction with AdWords factors, such as keyword performance, ad copy, ad groups, and more. The webinar will also include a live Q&A section. <br /> <br /> <b>Date:</b> Tuesday, June 18, 2013<br /> <b>Time: </b>10am PDT / 1pm EDT/ 6pm GMT<br /> <b>Duration:</b> 1 hr<br /> <b>Level: </b>101 / Beginner<br /> <b>Register:</b> <b><a href="http://vshow.on24.com/vshow/learnwebinars/registration/4132/content/614043" target="_blank">Register here</a></b><br /> <br /> <i><span class="byline-author">Posted by Sara Jablon Moked, Google Analytics team</span></i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> Register for next week’s webinar: <b><a href="http://vshow.on24.com/vshow/learnwebinars/registration/4132/content/614043" target="_blank">Register here</a></b><br /> <br /> In many ways, Google Analytics and AdWords were made for each other. AdWords helps advertisers reach an audience and reports on advertising performance, and Google Analytics can tell you what actions your users take when they actually get to your site. You may have a high clickthrough rate (CTR) in AdWords, but what if you could see that 70% of those users left immediately after arriving on your landing page? While understanding the conversion rate of AdWords ads is critical, it’s also important to understand what happened to the users that did not convert or complete the action you wanted them to. For example, did users ‘bounce’ after landing on your site or did they view a few other pages and then leave? How much time did they spend on your site? Which keywords drive the majority of your Ecommerce revenue?<br /> <br /> Thanks to built-in Google product integrations that provide unique insights into your data, you can view <a href="https://support.google.com/analytics/answer/2404395?hl=en&ref_topic=1631776" target="_blank">reporting and data in Google Analytics</a> that directly relates back to your advertising in AdWords. Understanding how to use both of them together will help you refine your AdWords campaigns and improve the performance of your business.<br /> <br /> <center> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7XhyPpT_wxt99jaZ4q4t7tD4Qxa5smRaVfkoRVqWLOTPcM1wMlpslAyUIhWX_RQbOu7nlL6UJxTRkzxbLMjl2Awsn0SgVhz4kuFMXBB7oMIROJzjDrtcg3PAhE8Z08XzRuOVm/s1600/GA-AW+image.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7XhyPpT_wxt99jaZ4q4t7tD4Qxa5smRaVfkoRVqWLOTPcM1wMlpslAyUIhWX_RQbOu7nlL6UJxTRkzxbLMjl2Awsn0SgVhz4kuFMXBB7oMIROJzjDrtcg3PAhE8Z08XzRuOVm/s1600/GA-AW+image.png" /></a></center> <br /> Next Tuesday, join Rachel Witalec and Simon Rosen, Global Sales Strategy Leads, for a detailed look at how to use Google Analytics and AdWords together. In this webinar, we'll show you why it's important to <a href="https://support.google.com/analytics/answer/1033961?hl=en" target="_blank">link your Google Analytics and AdWords accounts</a>, how to see both Google Analytics data in AdWords and AdWords data in Google Analytics, and walk through a live demo of the reports and how to use them. You'll learn how to make your marketing more effective by analyzing Google Analytics data, such as bounce rate, pages per visit, conversion rate, and Ecommerce revenue in conjunction with AdWords factors, such as keyword performance, ad copy, ad groups, and more. The webinar will also include a live Q&A section. <br /> <br /> <b>Date:</b> Tuesday, June 18, 2013<br /> <b>Time: </b>10am PDT / 1pm EDT/ 6pm GMT<br /> <b>Duration:</b> 1 hr<br /> <b>Level: </b>101 / Beginner<br /> <b>Register:</b> <b><a href="http://vshow.on24.com/vshow/learnwebinars/registration/4132/content/614043" target="_blank">Register here</a></b><br /> <br /> <i><span class="byline-author">Posted by Sara Jablon Moked, Google Analytics team</span></i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2013/06/webinar-next-tuesday-618-unleashing.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Webinar Next Tuesday 6/18: Unleashing the Combined Power of Google Analytics and AdWords&url=https://analytics.googleblog.com/2013/06/webinar-next-tuesday-618-unleashing.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2013/06/webinar-next-tuesday-618-unleashing.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='8479286810993668208' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2013/06/webinar-video-recap-measuring-success.html' itemprop='url' title='Webinar Video & Recap: Measuring Success in a Multi-Device World'> Webinar Video & Recap: Measuring Success in a Multi-Device World </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> June 7, 2013 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <span style="font-family: Arial; font-size: 12px;">Last Thursday, we held a webinar discussing how to effectively measure the customer’s journey in a multi-device world. We focused on high-level best practices and strategies, as well as how Google Analytics and other Google tools can help you measure and respond to the evolving customer journey.</span><br /> <span style="font-family: Arial; font-size: 12px;"><br /></span> <span id="docs-internal-guid-2e7e2419-1fce-3ce6-a1b9-97e0fbca373a"> </span> <div style="font-family: Arial; font-size: 12px; font-weight: normal; line-height: normal;"> <span id="docs-internal-guid-2e7e2419-1fce-3ce6-a1b9-97e0fbca373a">Watch the webinar video here to learn more about:</span></div> <span id="docs-internal-guid-2e7e2419-1fce-3ce6-a1b9-97e0fbca373a"> <ul style="font-weight: bold;"> <li style="font-family: Arial; font-size: 12px; font-weight: normal; line-height: normal; margin: 0px;">Holistic, full-credit, and active measurement</li> <li style="font-family: Arial; font-size: 12px; font-weight: normal; line-height: normal; margin: 0px;">Everyday strategies to improve your measurement and marketing performance</li> <li style="font-family: Arial; font-size: 12px; font-weight: normal; line-height: normal; margin: 0px;">Basic techniques for marketing attribution</li> <li style="font-family: Arial; font-size: 12px; font-weight: normal; line-height: normal; margin: 0px;">Google Analytics features and tools for measuring the full customer journey</li> </ul> <iframe allowfullscreen="" frameborder="0" height="360" src="//www.youtube.com/embed/cY3E1hzfJQs" width="480"></iframe> <div style="font-family: Arial; font-size: 12px; font-weight: normal; line-height: normal; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px; font-weight: normal; line-height: normal;"> <span style="background-color: white;">During the webinar, we received dozens of great questions from viewers. Read on below for responses to some of the mo</span>st common questions we received.</div> <div style="font-family: Arial; font-size: 12px; font-weight: normal; line-height: normal; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px; font-weight: normal; line-height: normal;"> <span style="text-decoration: underline;"><b>Questions and Answers</b></span></div> <div style="font-family: Arial; font-size: 12px; font-weight: normal; line-height: normal; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px; font-weight: normal; line-height: normal;"> <b>What other blogs would you recommend for advice on measurement best practices?</b></div> <div style="font-family: Arial; font-size: 12px; font-weight: normal; line-height: normal;"> Avinash Kaushik is the author of <i>Web Analytics 2.0</i> and <i>Web Analytics: An hour a day</i>. On his <a href="http://www.kaushik.net/avinash/"><span style="color: #1255cc;">blog</span></a><span style="color: #444444;">, </span>he discusses how to use digital marketing and measurement to focus on the customer while maintaining your ROI.</div> <div style="font-family: Arial; font-size: 12px; font-weight: normal; line-height: normal; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px; font-weight: normal; line-height: normal;"> Justin Cutroni is the author of <i>Google Analytics</i>, <i>Performancing Remarketing with Google Analytics</i>, and <i>Google Analytics Shortcut</i>. He uses his experience as a consultant to guide his blog topics. His <a href="http://cutroni.com/blog/"><span style="color: #1255cc;">blog</span></a> provides readers with techniques for using Google Analytics to maximize their marketing strategies.</div> <div style="font-family: Arial; font-size: 12px; font-weight: normal; line-height: normal; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px; font-weight: normal; line-height: normal;"> <b>Where can I find the “Think Insights” website referenced during the webinar?</b></div> <div style="font-family: Arial; font-size: 12px; font-weight: normal; line-height: normal;"> Visit <a href="//www.google.com/think"><span style="color: #1255cc;">www.google.com/think</span></a> for access to all sorts of statistics and articles about the latest trends in customer behavior. To learn more about the customer journey to online purchase, view the interactive benchmarking tool <a href="//www.google.com/think/tools/customer-journey-to-online-purchase.html?utm_medium=PDF&utm_source=webinar&utm_campaign=cust_journ"><span style="color: #1255cc;">here</span></a>.</div> <div style="font-family: Arial; font-size: 12px; font-weight: normal; line-height: normal; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px; font-weight: normal; line-height: normal;"> <b>How does marketing attribution help with intra-channel optimization?</b></div> <div style="font-family: Arial; font-size: 12px; font-weight: normal; line-height: normal;"> Marketing attribution can help you to optimize intra-channel campaigns by allowing you to see value for each of the specific moments in the customer journey that you may be addressing within that single channel. For example, if you are running a search campaign, you may think about the role that different types of keywords play at different moments to help generate awareness for your brand, move the customer to consider your product, or to help close the deal. Using tools such as <a href="//www.google.com/think/products/adwords-search-funnels.html"><span style="color: #1255cc;">AdWords Search Funnels</span></a>, you can determine where in the customer path those keywords had an impact, and this can help you optimize your keyword mix.</div> <div style="font-family: Arial; font-size: 12px; font-weight: normal; line-height: normal; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px; font-weight: normal; line-height: normal;"> <b>What are first-click and last-click attribution models?</b></div> <div style="font-family: Arial; font-size: 12px; font-weight: normal; line-height: normal;"> The first and last clicks are important parts of two  commonly used <a href="https://support.google.com/analytics/answer/1662518?hl=en"><span style="color: #1255cc;">attribution models</span></a>, the “first interaction” attribution model and the “last interaction” attribution model. Depending on which model you use, all credit for the sale (or conversion) is attributed to either the first or last click. In the “first interaction” model, the first touch point would receive 100% of the credit for the sale. In the “last interaction” model, the last touch point receives 100% of the credit. Historically, many businesses have relied on the last-click model alone, but since this model (like the first-click model) only addresses a single touch-point along the customer journey, it may miss other important marketing interactions.</div> <div style="font-family: Arial; font-size: 12px; font-weight: normal; line-height: normal; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px; font-weight: normal; line-height: normal;"> There is no one specific model that will work for every business or every program within your business. Rather, you should explore different models and experiment to see which model or combination of models best fits your needs. Check out Google Analytics <a href="https://www.google.com/analytics/features/multichannel-funnels.html"><span style="color: #1255cc;">Multi-Channel Funnels</span></a> and <a href="https://www.google.com/analytics/features/attribution.html"><span style="color: #1255cc;">Attribution Modeling</span></a> to get started.</div> <div style="font-family: Arial; font-size: 12px; font-weight: normal; line-height: normal; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px; font-weight: normal; line-height: normal;"> <b>What are some tips for measuring the customer journey with Universal Analytics?</b></div> <div style="font-family: Arial; font-size: 12px; font-weight: normal; line-height: normal;"> Consider integrating Universal Analytics with all of your digital touchpoints (see some examples <a href="http://analytics.blogspot.com/2013/04/universal-analytics-business.html"><span style="color: #1255cc;">in this post</span></a>). Here are a few use cases that our Certified Partners are already implementing to measure the customer journey beyond web:<br /> <br /> <ul> <li style="margin: 0px;"><b>I</b>ntegrated measurement and analysis of in-store POS systems along with desktop and mobile e-commerce platforms.</li> <li style="margin: 0px;">Measuring offline macro and micro conversions through physical buttons or integration with CRMs.</li> <li style="margin: 0px;">Measuring physical interactions -- for example at display booths at conventions or artworks at major exhibitions -- through to online engagement with associated websites.</li> </ul> </div> <div style="font-family: Arial; font-size: 12px; font-weight: normal; line-height: normal; margin-bottom: 24px;"> <i>Posted by <a href="https://plus.google.com/u/0/b/111224383669619377607/107641503023182082063/posts">Sara Jablon Moked</a> & <a href="//google.com/+AdamSinger">Adam Singer</a>, Google Analytics Team</i></div> <div style="font-weight: bold;"> </div> </span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <span style="font-family: Arial; font-size: 12px;">Last Thursday, we held a webinar discussing how to effectively measure the customer’s journey in a multi-device world. We focused on high-level best practices and strategies, as well as how Google Analytics and other Google tools can help you measure and respond to the evolving customer journey.</span><br /> <span style="font-family: Arial; font-size: 12px;"><br /></span> <span id="docs-internal-guid-2e7e2419-1fce-3ce6-a1b9-97e0fbca373a"> </span> <div style="font-family: Arial; font-size: 12px; font-weight: normal; line-height: normal;"> <span id="docs-internal-guid-2e7e2419-1fce-3ce6-a1b9-97e0fbca373a">Watch the webinar video here to learn more about:</span></div> <span id="docs-internal-guid-2e7e2419-1fce-3ce6-a1b9-97e0fbca373a"> <ul style="font-weight: bold;"> <li style="font-family: Arial; font-size: 12px; font-weight: normal; line-height: normal; margin: 0px;">Holistic, full-credit, and active measurement</li> <li style="font-family: Arial; font-size: 12px; font-weight: normal; line-height: normal; margin: 0px;">Everyday strategies to improve your measurement and marketing performance</li> <li style="font-family: Arial; font-size: 12px; font-weight: normal; line-height: normal; margin: 0px;">Basic techniques for marketing attribution</li> <li style="font-family: Arial; font-size: 12px; font-weight: normal; line-height: normal; margin: 0px;">Google Analytics features and tools for measuring the full customer journey</li> </ul> <iframe allowfullscreen="" frameborder="0" height="360" src="//www.youtube.com/embed/cY3E1hzfJQs" width="480"></iframe> <div style="font-family: Arial; font-size: 12px; font-weight: normal; line-height: normal; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px; font-weight: normal; line-height: normal;"> <span style="background-color: white;">During the webinar, we received dozens of great questions from viewers. Read on below for responses to some of the mo</span>st common questions we received.</div> <div style="font-family: Arial; font-size: 12px; font-weight: normal; line-height: normal; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px; font-weight: normal; line-height: normal;"> <span style="text-decoration: underline;"><b>Questions and Answers</b></span></div> <div style="font-family: Arial; font-size: 12px; font-weight: normal; line-height: normal; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px; font-weight: normal; line-height: normal;"> <b>What other blogs would you recommend for advice on measurement best practices?</b></div> <div style="font-family: Arial; font-size: 12px; font-weight: normal; line-height: normal;"> Avinash Kaushik is the author of <i>Web Analytics 2.0</i> and <i>Web Analytics: An hour a day</i>. On his <a href="http://www.kaushik.net/avinash/"><span style="color: #1255cc;">blog</span></a><span style="color: #444444;">, </span>he discusses how to use digital marketing and measurement to focus on the customer while maintaining your ROI.</div> <div style="font-family: Arial; font-size: 12px; font-weight: normal; line-height: normal; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px; font-weight: normal; line-height: normal;"> Justin Cutroni is the author of <i>Google Analytics</i>, <i>Performancing Remarketing with Google Analytics</i>, and <i>Google Analytics Shortcut</i>. He uses his experience as a consultant to guide his blog topics. His <a href="http://cutroni.com/blog/"><span style="color: #1255cc;">blog</span></a> provides readers with techniques for using Google Analytics to maximize their marketing strategies.</div> <div style="font-family: Arial; font-size: 12px; font-weight: normal; line-height: normal; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px; font-weight: normal; line-height: normal;"> <b>Where can I find the “Think Insights” website referenced during the webinar?</b></div> <div style="font-family: Arial; font-size: 12px; font-weight: normal; line-height: normal;"> Visit <a href="//www.google.com/think"><span style="color: #1255cc;">www.google.com/think</span></a> for access to all sorts of statistics and articles about the latest trends in customer behavior. To learn more about the customer journey to online purchase, view the interactive benchmarking tool <a href="//www.google.com/think/tools/customer-journey-to-online-purchase.html?utm_medium=PDF&utm_source=webinar&utm_campaign=cust_journ"><span style="color: #1255cc;">here</span></a>.</div> <div style="font-family: Arial; font-size: 12px; font-weight: normal; line-height: normal; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px; font-weight: normal; line-height: normal;"> <b>How does marketing attribution help with intra-channel optimization?</b></div> <div style="font-family: Arial; font-size: 12px; font-weight: normal; line-height: normal;"> Marketing attribution can help you to optimize intra-channel campaigns by allowing you to see value for each of the specific moments in the customer journey that you may be addressing within that single channel. For example, if you are running a search campaign, you may think about the role that different types of keywords play at different moments to help generate awareness for your brand, move the customer to consider your product, or to help close the deal. Using tools such as <a href="//www.google.com/think/products/adwords-search-funnels.html"><span style="color: #1255cc;">AdWords Search Funnels</span></a>, you can determine where in the customer path those keywords had an impact, and this can help you optimize your keyword mix.</div> <div style="font-family: Arial; font-size: 12px; font-weight: normal; line-height: normal; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px; font-weight: normal; line-height: normal;"> <b>What are first-click and last-click attribution models?</b></div> <div style="font-family: Arial; font-size: 12px; font-weight: normal; line-height: normal;"> The first and last clicks are important parts of two  commonly used <a href="https://support.google.com/analytics/answer/1662518?hl=en"><span style="color: #1255cc;">attribution models</span></a>, the “first interaction” attribution model and the “last interaction” attribution model. Depending on which model you use, all credit for the sale (or conversion) is attributed to either the first or last click. In the “first interaction” model, the first touch point would receive 100% of the credit for the sale. In the “last interaction” model, the last touch point receives 100% of the credit. Historically, many businesses have relied on the last-click model alone, but since this model (like the first-click model) only addresses a single touch-point along the customer journey, it may miss other important marketing interactions.</div> <div style="font-family: Arial; font-size: 12px; font-weight: normal; line-height: normal; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px; font-weight: normal; line-height: normal;"> There is no one specific model that will work for every business or every program within your business. Rather, you should explore different models and experiment to see which model or combination of models best fits your needs. Check out Google Analytics <a href="https://www.google.com/analytics/features/multichannel-funnels.html"><span style="color: #1255cc;">Multi-Channel Funnels</span></a> and <a href="https://www.google.com/analytics/features/attribution.html"><span style="color: #1255cc;">Attribution Modeling</span></a> to get started.</div> <div style="font-family: Arial; font-size: 12px; font-weight: normal; line-height: normal; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px; font-weight: normal; line-height: normal;"> <b>What are some tips for measuring the customer journey with Universal Analytics?</b></div> <div style="font-family: Arial; font-size: 12px; font-weight: normal; line-height: normal;"> Consider integrating Universal Analytics with all of your digital touchpoints (see some examples <a href="http://analytics.blogspot.com/2013/04/universal-analytics-business.html"><span style="color: #1255cc;">in this post</span></a>). Here are a few use cases that our Certified Partners are already implementing to measure the customer journey beyond web:<br /> <br /> <ul> <li style="margin: 0px;"><b>I</b>ntegrated measurement and analysis of in-store POS systems along with desktop and mobile e-commerce platforms.</li> <li style="margin: 0px;">Measuring offline macro and micro conversions through physical buttons or integration with CRMs.</li> <li style="margin: 0px;">Measuring physical interactions -- for example at display booths at conventions or artworks at major exhibitions -- through to online engagement with associated websites.</li> </ul> </div> <div style="font-family: Arial; font-size: 12px; font-weight: normal; line-height: normal; margin-bottom: 24px;"> <i>Posted by <a href="https://plus.google.com/u/0/b/111224383669619377607/107641503023182082063/posts">Sara Jablon Moked</a> & <a href="//google.com/+AdamSinger">Adam Singer</a>, Google Analytics Team</i></div> <div style="font-weight: bold;"> </div> </span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2013/06/webinar-video-recap-measuring-success.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Webinar Video & Recap: Measuring Success in a Multi-Device World&url=https://analytics.googleblog.com/2013/06/webinar-video-recap-measuring-success.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2013/06/webinar-video-recap-measuring-success.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='5158644344396127750' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2013/06/google-analytics-becomes-robust-testing.html' itemprop='url' title='Google Analytics Becomes A Robust Testing Platform With Content Experiments API'> Google Analytics Becomes A Robust Testing Platform With Content Experiments API </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> June 4, 2013 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <span style="font-family: Arial; font-size: 12px;">Our </span><a href="https://developers.google.com/analytics/devguides/reporting/core/v3/" style="font-family: Arial; font-size: 12px;"><span style="color: #1255cc;">Analytics API</span></a><span style="font-family: Arial; font-size: 12px;"> enables marketers and developers to experiment and build new tools powered by Google Analytics. Over the past year, we’ve listened to your feedback and made improvements to the API such as </span><a href="http://analytics.blogspot.com/2012/09/get-social-mobile-and-40-new-data.html" style="font-family: Arial; font-size: 12px;"><span style="color: #1255cc;">expanding data points available</span></a><span style="font-family: Arial; font-size: 12px;"> and </span><a href="http://analytics.blogspot.com/2012/08/automate-google-analytics-reporting.html" style="font-family: Arial; font-size: 12px;"><span style="color: #1255cc;">integrating with Apps Script</span></a><span style="font-family: Arial; font-size: 12px;">. Our goal is to provide the most flexible and useful Analytics API on the web enabling you to do everything from </span><a href="//www.google.com/analytics/apps/" style="font-family: Arial; font-size: 12px;"><span style="color: #1255cc;">build great apps</span></a><span style="font-family: Arial; font-size: 12px;"> to automate / expedite busywork. </span><br /> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> Today, we’re excited to share the launch of an API for <a href="//www.google.com/analytics/features/content.html"><span style="color: #1255cc;">Content Experiments</span></a> — our tool for easily testing site content with programmatic optimization to achieve Analytics objectives. This API makes Google Analytics a full-blown A/B testing platform where developers of all types can leverage the power of Google Analytics to run their experiments. By utilizing our <a href="http://analytics.blogspot.com/2013/01/multi-armed-bandit-experiments.html"><span style="color: #1255cc;">multi-armed bandit approach</span></a>, you can maximize results by efficiently determining which assets on your site perform best to offer an improved experience for users. <span style="color: #272727;">Multi-armed bandit experiments are powerful and efficient tools and with the new Content Experiments API, you can get even more from them.</span><br /> <span style="color: #272727;"><br /></span></div> <center> <img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyxtcFbYpToAJWlnFbi68KgGuk8SIhztoRESZeJpFKUeDyR_zoUrdfZTmmGkn3B1dMr46Nsy4CAB6Str2tKbaemv-MEmYPVykZ1GkYhqJW5JVOo0QQA94kzlJX9TsICihQGlJc/s1600/content_promo_integration.png" /></center> <center> </center> <div style="font-family: Arial; font-size: 12px;"> The Content Experiments API allows you to pick and choose from all the testing functionality Google Analytics has to offer and to combine it into powerful solutions that best fit your particular needs:</div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> <b>Testing changes to content without redirects. </b></div> <div style="font-family: Arial; font-size: 12px;"> The original Content Experiments JavaScript snippet made testing a breeze. To keep things simple and consistent for all publishers, the snippet causes a page redirect which may take away from the end user experience in certain cases. Now, with the new Content Experiments API, testing changes to content without redirects is both possible and easy to implement.</div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> <b>Testing items server-side such as the result set of a database query.</b></div> <div style="font-family: Arial; font-size: 12px;"> Major testing platforms typically offer changes on the client-side but not server side. With Content Experiments API you can now run tests on the server side and try things like implementing different recommendation or search algorithms to determine what works best for your site.</div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> <b>Testing with your own variation selection logic and use Google Analytics for reporting.</b></div> <div style="font-family: Arial; font-size: 12px;"> While the <a href="http://analytics.blogspot.com/2013/01/multi-armed-bandit-experiments.html"><span style="color: #1255cc;">multi-armed bandit approach</span></a> to experimentation is one of Content Experiments most powerful features, there are times where publishers and developers would prefer to decide for themselves how to serve variations - be it evenly or using proprietary logic. The Content Experiments API makes it possible for you to bypass our programmatic optimization while allowing you to continue to enjoy the powerful experiment reporting Google Analytics provides.  </div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> <b>Testing in non-web environments using measurement protocol.</b></div> <div style="font-family: Arial; font-size: 12px;"> For example, if you have a kiosk in your physical location (such as airline terminal or retail store) you can test different layout variations of content and features and determine what users can complete quickest or at highest value.</div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> Developers are already putting the Content Experiments API to work and we’ve been hearing great feedback. <span style="color: #232323;">Paras Chopra, Founder & CEO of  <a href="http://visualwebsiteoptimizer.com/"><span style="color: #1255cc;">Visual Website Optimizer</span></a></span> reports:</div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="color: #232323; font-family: Arial; font-size: 12px;"> <left> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcVoSZC7vgY5AIxUT53yJqi0mPcT1eQ0QPllKSwooJDujw2YnUa8KMA5hSttWy0EcVqL1fbQbKqpWVP90ltOdWeFrC78BShOzxpK52FRRKA30GXagwRd_tbGEzleqy2AAJNYDT/s1600/Visual-Website--Optimizer_logo-black-on-transparent.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="86" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcVoSZC7vgY5AIxUT53yJqi0mPcT1eQ0QPllKSwooJDujw2YnUa8KMA5hSttWy0EcVqL1fbQbKqpWVP90ltOdWeFrC78BShOzxpK52FRRKA30GXagwRd_tbGEzleqy2AAJNYDT/s320/Visual-Website--Optimizer_logo-black-on-transparent.png" width="320" /></a></left><i>"We're thrilled about the possibilities opening up with the new Content Experiments API. This new API is specially designed to infuse the powers of Google Analytics into testing and experimentation domain. We're very proud to be one of the beta-testers with Google and soon we will start rolling out the integration of Visual Website Optimizer with Google Content Experiments across our joint customer base. When Google releases an API, it's a big move for the A/B testing industry and we're excited to be their launch partners."</i></div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> Learn how to get started with our Content Experiments API <a href="https://developers.google.com/analytics/devguides/platform/features/experiments-overview"><span style="color: #1255cc;">on our developer site</span></a> or if you’re still new to the platform, get an overview of Content Experiments <a href="https://support.google.com/analytics/answer/1745147?hl=en"><span style="color: #1255cc;">in our help center</span></a>.</div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> Happy testing & experimentation! </div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> <i>Posted by Russell Ketchum, Google Analytics Team</i></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <span style="font-family: Arial; font-size: 12px;">Our </span><a href="https://developers.google.com/analytics/devguides/reporting/core/v3/" style="font-family: Arial; font-size: 12px;"><span style="color: #1255cc;">Analytics API</span></a><span style="font-family: Arial; font-size: 12px;"> enables marketers and developers to experiment and build new tools powered by Google Analytics. Over the past year, we’ve listened to your feedback and made improvements to the API such as </span><a href="http://analytics.blogspot.com/2012/09/get-social-mobile-and-40-new-data.html" style="font-family: Arial; font-size: 12px;"><span style="color: #1255cc;">expanding data points available</span></a><span style="font-family: Arial; font-size: 12px;"> and </span><a href="http://analytics.blogspot.com/2012/08/automate-google-analytics-reporting.html" style="font-family: Arial; font-size: 12px;"><span style="color: #1255cc;">integrating with Apps Script</span></a><span style="font-family: Arial; font-size: 12px;">. Our goal is to provide the most flexible and useful Analytics API on the web enabling you to do everything from </span><a href="//www.google.com/analytics/apps/" style="font-family: Arial; font-size: 12px;"><span style="color: #1255cc;">build great apps</span></a><span style="font-family: Arial; font-size: 12px;"> to automate / expedite busywork. </span><br /> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> Today, we’re excited to share the launch of an API for <a href="//www.google.com/analytics/features/content.html"><span style="color: #1255cc;">Content Experiments</span></a> — our tool for easily testing site content with programmatic optimization to achieve Analytics objectives. This API makes Google Analytics a full-blown A/B testing platform where developers of all types can leverage the power of Google Analytics to run their experiments. By utilizing our <a href="http://analytics.blogspot.com/2013/01/multi-armed-bandit-experiments.html"><span style="color: #1255cc;">multi-armed bandit approach</span></a>, you can maximize results by efficiently determining which assets on your site perform best to offer an improved experience for users. <span style="color: #272727;">Multi-armed bandit experiments are powerful and efficient tools and with the new Content Experiments API, you can get even more from them.</span><br /> <span style="color: #272727;"><br /></span></div> <center> <img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyxtcFbYpToAJWlnFbi68KgGuk8SIhztoRESZeJpFKUeDyR_zoUrdfZTmmGkn3B1dMr46Nsy4CAB6Str2tKbaemv-MEmYPVykZ1GkYhqJW5JVOo0QQA94kzlJX9TsICihQGlJc/s1600/content_promo_integration.png" /></center> <center> </center> <div style="font-family: Arial; font-size: 12px;"> The Content Experiments API allows you to pick and choose from all the testing functionality Google Analytics has to offer and to combine it into powerful solutions that best fit your particular needs:</div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> <b>Testing changes to content without redirects. </b></div> <div style="font-family: Arial; font-size: 12px;"> The original Content Experiments JavaScript snippet made testing a breeze. To keep things simple and consistent for all publishers, the snippet causes a page redirect which may take away from the end user experience in certain cases. Now, with the new Content Experiments API, testing changes to content without redirects is both possible and easy to implement.</div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> <b>Testing items server-side such as the result set of a database query.</b></div> <div style="font-family: Arial; font-size: 12px;"> Major testing platforms typically offer changes on the client-side but not server side. With Content Experiments API you can now run tests on the server side and try things like implementing different recommendation or search algorithms to determine what works best for your site.</div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> <b>Testing with your own variation selection logic and use Google Analytics for reporting.</b></div> <div style="font-family: Arial; font-size: 12px;"> While the <a href="http://analytics.blogspot.com/2013/01/multi-armed-bandit-experiments.html"><span style="color: #1255cc;">multi-armed bandit approach</span></a> to experimentation is one of Content Experiments most powerful features, there are times where publishers and developers would prefer to decide for themselves how to serve variations - be it evenly or using proprietary logic. The Content Experiments API makes it possible for you to bypass our programmatic optimization while allowing you to continue to enjoy the powerful experiment reporting Google Analytics provides.  </div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> <b>Testing in non-web environments using measurement protocol.</b></div> <div style="font-family: Arial; font-size: 12px;"> For example, if you have a kiosk in your physical location (such as airline terminal or retail store) you can test different layout variations of content and features and determine what users can complete quickest or at highest value.</div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> Developers are already putting the Content Experiments API to work and we’ve been hearing great feedback. <span style="color: #232323;">Paras Chopra, Founder & CEO of  <a href="http://visualwebsiteoptimizer.com/"><span style="color: #1255cc;">Visual Website Optimizer</span></a></span> reports:</div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="color: #232323; font-family: Arial; font-size: 12px;"> <left> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcVoSZC7vgY5AIxUT53yJqi0mPcT1eQ0QPllKSwooJDujw2YnUa8KMA5hSttWy0EcVqL1fbQbKqpWVP90ltOdWeFrC78BShOzxpK52FRRKA30GXagwRd_tbGEzleqy2AAJNYDT/s1600/Visual-Website--Optimizer_logo-black-on-transparent.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="86" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcVoSZC7vgY5AIxUT53yJqi0mPcT1eQ0QPllKSwooJDujw2YnUa8KMA5hSttWy0EcVqL1fbQbKqpWVP90ltOdWeFrC78BShOzxpK52FRRKA30GXagwRd_tbGEzleqy2AAJNYDT/s320/Visual-Website--Optimizer_logo-black-on-transparent.png" width="320" /></a></left><i>"We're thrilled about the possibilities opening up with the new Content Experiments API. This new API is specially designed to infuse the powers of Google Analytics into testing and experimentation domain. We're very proud to be one of the beta-testers with Google and soon we will start rolling out the integration of Visual Website Optimizer with Google Content Experiments across our joint customer base. When Google releases an API, it's a big move for the A/B testing industry and we're excited to be their launch partners."</i></div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> Learn how to get started with our Content Experiments API <a href="https://developers.google.com/analytics/devguides/platform/features/experiments-overview"><span style="color: #1255cc;">on our developer site</span></a> or if you’re still new to the platform, get an overview of Content Experiments <a href="https://support.google.com/analytics/answer/1745147?hl=en"><span style="color: #1255cc;">in our help center</span></a>.</div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> Happy testing & experimentation! </div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> <i>Posted by Russell Ketchum, Google Analytics Team</i></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2013/06/google-analytics-becomes-robust-testing.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Google Analytics Becomes A Robust Testing Platform With Content Experiments API&url=https://analytics.googleblog.com/2013/06/google-analytics-becomes-robust-testing.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2013/06/google-analytics-becomes-robust-testing.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='5632276725976375050' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2013/06/improving-google-analytics-dashboard.html' itemprop='url' title='Improving Google Analytics Dashboard Sharing'> Improving Google Analytics Dashboard Sharing </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> June 3, 2013 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <span style="font-family: Arial; font-size: 12px;">We’re happy to announce you can soon share and collaborate on Google Analytics dashboards!</span><br /> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /> <center> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtd27a87hRou7ez8IVu946n74Alzj0ibyYCW3aNqCEvXEKZsYk4RWLacJByomrp5Pm33JWzXf5w5EbAsqTkaY3eNVSjwcrwfA9m5WlLWvbOATacKX5V7Fl4BqDGxd2u1Yxn54F/s1600/Screen+Shot+2013-06-03+at+9.33.21+AM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtd27a87hRou7ez8IVu946n74Alzj0ibyYCW3aNqCEvXEKZsYk4RWLacJByomrp5Pm33JWzXf5w5EbAsqTkaY3eNVSjwcrwfA9m5WlLWvbOATacKX5V7Fl4BqDGxd2u1Yxn54F/s1600/Screen+Shot+2013-06-03+at+9.33.21+AM.png" /></a></center> <br /></div> <div style="font-family: Arial; font-size: 12px;"> <span style="color: #1255cc;"><a href="https://support.google.com/analytics/answer/1068216?hl=en">Dashboards</a></span> give an overview on how your properties are performing, and are even more powerful as you can create dashboards that you and your teammates can see and edit. Dashboard sharing is a nice complement to dashboard <a href="https://support.google.com/analytics/answer/2485195?hl=en"><span style="color: #1255cc;">template</span></a> creation: templates enable creating copies of dashboard configurations, and dashboard sharing enables you to collaborate with your team on a single shared dashboard.</div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> You’ll be able to use this new feature as we roll this out in the coming weeks. At that time, start by creating a dashboard or viewing an existing one and then clicking on the “Share” menu. Look for the new “Share Dashboard” option:</div> <div style="font-family: Arial; font-size: 12px;"> <br /></div> <center> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYL5jmqVx3sHFaIziK0VwqEAMaYLaFry5a3uRfwSoinY7jZZwgqFgc0RpGN9zfedSlKEbGN8krf9NoKiz0cFzbZNY2ji-epxRr3kcaOk-Uw9SjXPAboHbAKjLxl-CkrAZpb_qv/s1600/dash-1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYL5jmqVx3sHFaIziK0VwqEAMaYLaFry5a3uRfwSoinY7jZZwgqFgc0RpGN9zfedSlKEbGN8krf9NoKiz0cFzbZNY2ji-epxRr3kcaOk-Uw9SjXPAboHbAKjLxl-CkrAZpb_qv/s1600/dash-1.png" /></a></center> <center> </center> <div style="font-family: Arial; font-size: 12px;"> This will make a copy of your dashboard that is available to everyone on the profile.  Private dashboards will be grouped together, and shared dashboards will be as can be seen in the report navigation on the left side of Google Analytics: </div> <div style="font-family: Arial; font-size: 12px;"> <br /></div> <center> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjstvbyEfdnR9UtAyYaChf6pefGNCX60y4Y9tUF273oPKETujfYGzWqD2xw6sIo1EvBkRi9Gra96Hx3jPtnvK3sBSwonpxio_MRxe7h4dvMrPT1ogxn4JdAhncQz7tbhl-cZKO/s1600/dash-2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjstvbyEfdnR9UtAyYaChf6pefGNCX60y4Y9tUF273oPKETujfYGzWqD2xw6sIo1EvBkRi9Gra96Hx3jPtnvK3sBSwonpxio_MRxe7h4dvMrPT1ogxn4JdAhncQz7tbhl-cZKO/s1600/dash-2.png" /></a></center> <div style="font-family: Arial; font-size: 12px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> <span style="color: #1255cc;"><a href="https://support.google.com/analytics/answer/1069386?hl=en">Learn more</a></span> about dashboard sharing.</div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> <b>Asset Sharing</b></div> <div style="font-family: Arial; font-size: 12px;"> This marks another enhancement in Google Analytics asset sharing, complementing the sharing capabilities of assets like annotations, advanced segments and custom reports. Google Analytics offers two forms of asset sharing today: creating asset <a href="https://support.google.com/analytics/answer/2485195?hl=en"><span style="color: #1255cc;">templates</span></a>, and collaborating on a single asset like we’re launching soon with dashboards. We are listening closely to user feedback on sharing, and planning more sharing features that you will see in the future.</div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> Use dashboard sharing today to work more effectively with your team, and to enable richer reporting and data analysis.</div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> <i>Posted by Shailen Pandya and Matt Matyas, Google Analytics Team</i></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <span style="font-family: Arial; font-size: 12px;">We’re happy to announce you can soon share and collaborate on Google Analytics dashboards!</span><br /> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /> <center> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtd27a87hRou7ez8IVu946n74Alzj0ibyYCW3aNqCEvXEKZsYk4RWLacJByomrp5Pm33JWzXf5w5EbAsqTkaY3eNVSjwcrwfA9m5WlLWvbOATacKX5V7Fl4BqDGxd2u1Yxn54F/s1600/Screen+Shot+2013-06-03+at+9.33.21+AM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtd27a87hRou7ez8IVu946n74Alzj0ibyYCW3aNqCEvXEKZsYk4RWLacJByomrp5Pm33JWzXf5w5EbAsqTkaY3eNVSjwcrwfA9m5WlLWvbOATacKX5V7Fl4BqDGxd2u1Yxn54F/s1600/Screen+Shot+2013-06-03+at+9.33.21+AM.png" /></a></center> <br /></div> <div style="font-family: Arial; font-size: 12px;"> <span style="color: #1255cc;"><a href="https://support.google.com/analytics/answer/1068216?hl=en">Dashboards</a></span> give an overview on how your properties are performing, and are even more powerful as you can create dashboards that you and your teammates can see and edit. Dashboard sharing is a nice complement to dashboard <a href="https://support.google.com/analytics/answer/2485195?hl=en"><span style="color: #1255cc;">template</span></a> creation: templates enable creating copies of dashboard configurations, and dashboard sharing enables you to collaborate with your team on a single shared dashboard.</div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> You’ll be able to use this new feature as we roll this out in the coming weeks. At that time, start by creating a dashboard or viewing an existing one and then clicking on the “Share” menu. Look for the new “Share Dashboard” option:</div> <div style="font-family: Arial; font-size: 12px;"> <br /></div> <center> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYL5jmqVx3sHFaIziK0VwqEAMaYLaFry5a3uRfwSoinY7jZZwgqFgc0RpGN9zfedSlKEbGN8krf9NoKiz0cFzbZNY2ji-epxRr3kcaOk-Uw9SjXPAboHbAKjLxl-CkrAZpb_qv/s1600/dash-1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYL5jmqVx3sHFaIziK0VwqEAMaYLaFry5a3uRfwSoinY7jZZwgqFgc0RpGN9zfedSlKEbGN8krf9NoKiz0cFzbZNY2ji-epxRr3kcaOk-Uw9SjXPAboHbAKjLxl-CkrAZpb_qv/s1600/dash-1.png" /></a></center> <center> </center> <div style="font-family: Arial; font-size: 12px;"> This will make a copy of your dashboard that is available to everyone on the profile.  Private dashboards will be grouped together, and shared dashboards will be as can be seen in the report navigation on the left side of Google Analytics: </div> <div style="font-family: Arial; font-size: 12px;"> <br /></div> <center> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjstvbyEfdnR9UtAyYaChf6pefGNCX60y4Y9tUF273oPKETujfYGzWqD2xw6sIo1EvBkRi9Gra96Hx3jPtnvK3sBSwonpxio_MRxe7h4dvMrPT1ogxn4JdAhncQz7tbhl-cZKO/s1600/dash-2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjstvbyEfdnR9UtAyYaChf6pefGNCX60y4Y9tUF273oPKETujfYGzWqD2xw6sIo1EvBkRi9Gra96Hx3jPtnvK3sBSwonpxio_MRxe7h4dvMrPT1ogxn4JdAhncQz7tbhl-cZKO/s1600/dash-2.png" /></a></center> <div style="font-family: Arial; font-size: 12px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> <span style="color: #1255cc;"><a href="https://support.google.com/analytics/answer/1069386?hl=en">Learn more</a></span> about dashboard sharing.</div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> <b>Asset Sharing</b></div> <div style="font-family: Arial; font-size: 12px;"> This marks another enhancement in Google Analytics asset sharing, complementing the sharing capabilities of assets like annotations, advanced segments and custom reports. Google Analytics offers two forms of asset sharing today: creating asset <a href="https://support.google.com/analytics/answer/2485195?hl=en"><span style="color: #1255cc;">templates</span></a>, and collaborating on a single asset like we’re launching soon with dashboards. We are listening closely to user feedback on sharing, and planning more sharing features that you will see in the future.</div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> Use dashboard sharing today to work more effectively with your team, and to enable richer reporting and data analysis.</div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> <i>Posted by Shailen Pandya and Matt Matyas, Google Analytics Team</i></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2013/06/improving-google-analytics-dashboard.html'> <img 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href='https://analytics.googleblog.com/2018/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2018/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2018/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2018/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2017/'> 2017 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2016/'> 2016 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2015/'> 2015 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2014/'> 2014 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate expanded'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy toggle-open'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2013/'> 2013 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate expanded'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2012/'> 2012 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a 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