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<!DOCTYPE html> <html class='v2 list-page' dir='ltr' itemscope='' itemtype='http://schema.org/Blog' lang='en' xmlns='http://www.w3.org/1999/xhtml' xmlns:b='http://www.google.com/2005/gml/b' xmlns:data='http://www.google.com/2005/gml/data' xmlns:expr='http://www.google.com/2005/gml/expr'> <head> <link href='https://www.blogger.com/static/v1/widgets/3566091532-css_bundle_v2.css' rel='stylesheet' type='text/css'/> <title> Google Analytics Solutions: May 2009 </title> <meta content='width=device-width, height=device-height, minimum-scale=1.0, initial-scale=1.0, user-scalable=0' name='viewport'/> <meta content='IE=Edge' http-equiv='X-UA-Compatible'/> <meta content='Google Analytics Solutions' property='og:title'/> <meta content='en_US' property='og:locale'/> <meta content='https://analytics.googleblog.com/2009/05/' property='og:url'/> <meta content='Google Analytics Solutions' property='og:site_name'/>  <meta content='Google Analytics Solutions' property='og:title'/> <meta content='summary' name='twitter:card'/> <meta content='@google' name='twitter:creator'/> <link href='https://fonts.googleapis.com/css?family=Roboto:400italic,400,500,500italic,700,700italic' rel='stylesheet' type='text/css'/> <link href='https://fonts.googleapis.com/icon?family=Material+Icons' rel='stylesheet'/> <script src='https://ajax.googleapis.com/ajax/libs/jquery/1.11.3/jquery.min.js' type='text/javascript'></script> <script src='https://apis.google.com/js/platform.js'></script>  <style id='page-skin-1' type='text/css'></style> <style id='template-skin-1' type='text/css'></style>  <meta content='text/html; 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-webkit-font-smoothing: antialiased; } body { padding: 0; /* This ensures that the scroll bar is always present, which is needed */ /* because content render happens after page load; otherwise the header */ /* would "bounce" in-between states. */ min-height: 150%; } h2 { font-size: 16px; } h1, h2, h3, h4, h5 { line-height: 2em; } html, h4, h5, h6 { font-size: 14px; } a, a:visited { color: #4184F3; text-decoration: none; } a:focus, a:hover, a:active { text-decoration: none; } .Header { margin-top: 15px; } .Header h1 { font-size: 32px; font-weight: 300; line-height: 32px; height: 42px; } .header-inner .Header .titlewrapper { padding: 0; margin-top: 30px; } .header-inner .Header .descriptionwrapper { padding: 0; margin: 0; } .cols-wrapper { margin-top: 120px; } .footer-outer, .google-footer-outer { padding: 0 60px; } .header-outer { padding: 0 20px; position: fixed; width: 100%; top: 0px; height: 71px; z-index: 999; box-shadow: 0px 0px 4px #888; } .header-inner { height: 100px; position: relative; } html, .header-inner a { color: #212121; color: rgba(0,0,0,.87); } .header-inner .google-logo { display: inline-block; background-size: contain; z-index: 1; height: 46px; overflow: hidden; margin-top: 4px; } .header-left { position: absolute; top: 35%; -webkit-transform: translateY(-50%); transform: translateY(-50%); margin-top: 12px; width: 100%; } .google-logo { margin-left: -4px; } .header-inner .google-logo img { height: 30px; margin-top: 4px; } #google-footer { position: relative; font-size: 13px; list-style: none; text-align: right; } #google-footer a { color: #444; } #google-footer ul { margin: 0; padding: 0; height: 144px; line-height: 144px; } #google-footer ul li { display: inline; } #google-footer ul li:before { color: #999; content: "\00b7"; font-weight: bold; margin: 5px; } #google-footer ul li:first-child:before { content: ''; } #google-footer .google-logo-dark { left: 0; margin-top: -16px; position: absolute; top: 50%; } /** Sitemap links. **/ .footer-inner-2 { font-size: 14px; padding-top: 42px; padding-bottom: 74px; } .footer-inner-2 .HTML h2 { color: #212121; color: rgba(0,0,0,.87); font-size: 14px; font-weight: 500; padding-left: 0; margin: 10px 0; } .footer-inner-2 .HTML ul { font-weight: normal; list-style: none; padding-left: 0; } .footer-inner-2 .HTML li { line-height: 24px; padding: 0; } .footer-inner-2 li a { color: rgba(65,132,243,.87); } /** Archive widget. **/ .BlogArchive { font-size: 13px; font-weight: normal; } .BlogArchive .widget-content { display: none; } .BlogArchive h2, .Label h2 { color: #4184F3; text-decoration: none; } .BlogArchive .hierarchy li { display: inline-block; } /* Specificity needed here to override widget CSS defaults. */ .BlogArchive #ArchiveList ul li, .BlogArchive #ArchiveList ul ul li { margin: 0; padding-left: 0; text-indent: 0; } .BlogArchive .intervalToggle { cursor: pointer; } .BlogArchive .expanded .intervalToggle .new-toggle { -ms-transform: rotate(180deg); transform: rotate(180deg); } .BlogArchive .new-toggle { float: right; padding-top: 3px; opacity: 0.87; } #ArchiveList { text-transform: uppercase; } #ArchiveList .expanded > ul:last-child { margin-bottom: 16px; } #ArchiveList .archivedate { width: 100%; } /* Months */ .BlogArchive .items { max-width: 150px; margin-left: -4px; } .BlogArchive .expanded .items { margin-bottom: 10px; overflow: hidden; } .BlogArchive .items > ul { float: left; height: 32px; } .BlogArchive .items a { padding: 0 4px; } .Label { font-size: 13px; font-weight: normal; } .sidebar-icon { display: inline-block; width: 24px; height: 24px; vertical-align: middle; margin-right: 12px; margin-top: -1px } .Label a { margin-right: 4px; } .Label .widget-content { display: none; } .FollowByEmail { font-size: 13px; font-weight: normal; } .FollowByEmail h2 { background: url("data:image/png;base64,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"); background-repeat: no-repeat; background-position: 0 50%; text-indent: 30px; } .FollowByEmail .widget-content { display: none; } .searchBox input { border: 1px solid #eee; color: #212121; color: rgba(0,0,0,.87); font-size: 14px; padding: 8px 8px 8px 40px; width: 164px; font-family: Roboto, sans-serif; background: url("https://www.gstatic.com/images/icons/material/system/1x/search_grey600_24dp.png") 8px center no-repeat; } .searchBox ::-webkit-input-placeholder { /* WebKit, Blink, Edge */ color: rgba(0,0,0,.54); } .searchBox :-moz-placeholder { /* Mozilla Firefox 4 to 18 */ color: #000; opacity: 0.54; } .searchBox ::-moz-placeholder { /* Mozilla Firefox 19+ */ color: #000; opacity: 0.54; } .searchBox :-ms-input-placeholder { /* Internet Explorer 10-11 */ color: #757575; } .widget-item-control { margin-top: 0px; } .section { margin: 0; padding: 0; } #sidebar-top { border: 1px solid #eee; } #sidebar-top > div { margin: 16px 0; } .widget ul { line-height: 1.6; } /* Navigation */ .nav { position: absolute; top: 16px; right: 50px; } .nav ul { list-style: none; } .nav ul li { display: inline; margin-right: 10px; } /* Featured section*/ .featured { background-color: #FAFAFA; padding: 36px 40px 56px 40px; margin: 62px 0; } .featured .feature-section { color: #E46841; font-weight: bold; font-size: 14px; margin-top: 0; margin-bottom: 36px; } .featured h2 { font: Roboto, sans-serif; font-weight: normal; font-size: 24px; margin-bottom: 26px; line-height:0; } .featured .feature-desc { font-weight: normal; font-size: 17px; font: Roboto, sans-serif; line-height: 32px; margin-top: 0; margin-bottom: 0; } .featured .feature-desc a { text-decoration: underline; color: #000; font-weight: bold; } /*main post*/ .post { display: inline-block; margin-bottom:30px; } #main .post .title { margin: 0; } #main .post .title a, .featured .title { color: #212121; color: rgba(0,0,0,.87); font-weight: normal; font-size: 24px; } #main .post .title a:hover { text-decoration:none; color:#4184F3; } .message, #main .post .post-header { margin: 0; padding: 0; } #main .post .post-header .caption, #main .post .post-header .labels-caption, #main .post .post-footer .caption, #main .post .post-footer .labels-caption { color: #444; font-weight: 500; } #main .tr-caption-container td { text-align: left; } #main .post .tr-caption { color: #757575; color: rgba(0,0,0,.54); display: block; max-width: 560px; padding-bottom: 20px; } #main .post .tr-caption-container { line-height: 24px; margin: -1px 0 0 0 !important; padding: 4px 0; text-align: left; } #main .post .post-header .published{ font-size:11px; font-weight:bold; } .post-header .publishdate { font-size: 17px; font-weight:normal; color: #757575; color: rgba(0,0,0,.54); } #main .post .post-footer{ font-size:12px; padding-bottom: 21px; } .label-footer { margin-bottom: 12px; margin-top: 12px; } .comment-img { margin-right: 16px; opacity: 0.54; vertical-align: middle; } #main .post .post-header .published { margin-bottom: 40px; margin-top: -2px; } .post .post-content { color: #212121; color: rgba(0,0,0,.87); font-size: 17px; margin: 25px 0 36px 0; line-height: 32px; } .post-body .post-content ul, .post-body .post-content ol { margin: 16px 0; padding: 0 48px; } .post-summary { display: none; } /* Another old-style caption. */ .post-content div i, .post-content div + i { font-size: 14px; font-style: normal; color: #757575; color: rgba(0,0,0,.54); display: block; line-height: 24px; margin-bottom: 16px; text-align: left; } /* Another old-style caption (with link) */ .post-content a > i { color: #4184F3 !important; } /* Old-style captions for images. */ .post-content .separator + div:not(.separator) { margin-top: -16px; } /* Capture section headers. */ .post-content br + br + b, .post-content .space + .space + b, .post-content .separator + b { display: inline-block; margin-bottom: 8px; margin-top: 24px; } .post-content li { line-height: 32px; } /* Override all post images/videos to left align. */ .post-content .separator, .post-content > div { text-align: left; } .post-content .separator > a, .post-content .separator > span { margin-left: 0 !important; } .post-content img { max-width: 100%; height: auto; width: auto; } .post-content .tr-caption-container img { margin-bottom: 12px; } .post-content iframe, .post-content embed { max-width: 100%; } .post-content .carousel-container { margin-bottom: 48px; } #main .post-content b { font-weight: 500; } /* These are the main paragraph spacing tweaks. */ #main .post-content br { content: ' '; display: block; padding: 4px; } .post-content .space { display: block; height: 8px; } .post-content iframe + .space, .post-content iframe + br { padding: 0 !important; } #main .post .jump-link { margin-bottom:10px; } .post-content img, .post-content iframe { margin: 30px 0 20px 0; } .post-content > img:first-child, .post-content > iframe:first-child { margin-top: 0; } .col-right .section { padding: 0 16px; } #aside { background:#fff; border:1px solid #eee; border-top: 0; } #aside .widget { margin:0; } #aside .widget h2, #ArchiveList .toggle + a.post-count-link { color: #212121; color: rgba(0,0,0,.87); font-weight: 400 !important; margin: 0; } #ArchiveList .toggle { float: right; } #ArchiveList .toggle .material-icons { padding-top: 4px; } #sidebar .tab { cursor: pointer; } #sidebar .tab .arrow { display: inline-block; float: right; } #sidebar .tab .icon { display: inline-block; vertical-align: top; height: 24px; width: 24px; margin-right: 13px; margin-left: -1px; margin-top: 1px; color: #757575; color: rgba(0,0,0,.54); } #sidebar .widget-content > :first-child { padding-top: 8px; } #sidebar .active .tab .arrow { -ms-transform: rotate(180deg); transform: rotate(180deg); } #sidebar .arrow { color: #757575; color: rgba(0,0,0,.54); } #sidebar .widget h2 { font-size: 14px; line-height: 24px; display: inline-block; } #sidebar .widget .BlogArchive { padding-bottom: 8px; } #sidebar .widget { border-bottom: 1px solid #eee; box-shadow: 0px 1px 0 white; margin-bottom: 0; padding: 14px 0; min-height: 20px; } #sidebar .widget:last-child { border-bottom: none; box-shadow: none; margin-bottom: 0; } #sidebar ul { margin: 0; padding: 0; } #sidebar ul li { list-style:none; padding:0; } #sidebar ul li a { line-height: 32px; } #sidebar .archive { background-image: url("data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABAAAAAYCAYAAADzoH0MAAAAGXRFWHRTb2Z0d2FyZQBBZG9iZSBJbWFnZVJlYWR5ccllPAAAAE1JREFUeNpiNDY23s9AAWBioBCwYBM8c+YMVsUmJibEGYBNMS5DaeMFfDYSZQA2v9I3FrB5AZeriI4FmnrBccCT8mhmGs1MwyAzAQQYAKEWG9zm9QFEAAAAAElFTkSuQmCC"); height: 24px; line-height: 24px; padding-left: 30px; } #sidebar .labels { background-image: url("data:image/png;base64,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"); height: 20px; line-height: 20px; padding-left: 30px; } #sidebar .rss a { background-image: url("data:image/png;base64,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"); } #sidebar .subscription a { background-image: url("data:image/png;base64,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"); } #sidebar-bottom { background: #f5f5f5; border-top:1px solid #eee; } #sidebar-bottom .widget { border-bottom: 1px solid #e0e0e0; padding: 15px 0; text-align: center; } #sidebar-bottom > div:last-child { border-bottom: 0; } #sidebar-bottom .text { line-height: 20px; } /* Home, forward, and backward pagination. */ .blog-pager { border-top : 1px #e0e0e0 solid; padding-top: 10px; margin-top: 15px; text-align: right !important; } #blog-pager { margin-botom: 0; margin-top: -14px; padding: 16px 0 0 0; } #blog-pager a { display: inline-block; } .blog-pager i.disabled { opacity: 0.2 !important; } .blog-pager i { color: black; margin-left: 16px; opacity: 0.54; } .blog-pager i:hover, .blog-pager i:active { opacity: 0.87; } #blog-pager-older-link, #blog-pager-newer-link { float: none; } .gplus-profile { background-color: #fafafa; border: 1px solid #eee; overflow: hidden; width: 212px; } .gplus-profile-inner { margin-left: -1px; margin-top: -1px; } /* Sidebar follow buttons. */ .followgooglewrapper { padding: 12px 0 0 0; } .loading { visibility: hidden; } .detail-page .post-footer .cmt_iframe_holder { padding-top: 40px !important; } /** Desktop **/ @media (max-width: 1200px) { .header-outer { height: 100px; } .nav { top: 60px; left: 40px; } .featured .title { line-height: 1em; } } @media (max-width: 900px) { .col-right { display: none; } .col-main { margin-right: 0; min-width: initial; } .footer-outer { display: none; } .cols-wrapper { min-width: initial; } .google-footer-outer { background-color: #f5f5f5; } #main .post .title a{ line-height: 1em; } } /** Custom for nav**/ @media (max-width: 820px) { .header-outer { height: 71px; } .nav { display: none; } } /** Tablet **/ @media (max-width: 712px) { .header-outer, .cols-wrapper, .footer-outer, .google-footer-outer { padding: 0 40px; } } /* An extra breakpoint accommodating for long blog titles. */ @media (max-width: 600px) { .header-left { height: 100%; top: inherit; margin-top: 0; -webkit-transform: initial; transform: initial; } .header-title { margin-top: 18px; } .header-inner .google-logo { height: 40px; margin-top: 3px; } .header-inner .google-logo img { height: 30px; } .header-title { margin-left: 0; } .header-title h2 { font-size: 24px; line-height: 40px; } .header-desc { bottom: 24px; position: absolute; } } /** Mobile/small desktop window; also landscape. **/ @media (max-width: 480px), (max-height: 480px) { .header-outer, .cols-wrapper, .footer-outer, .google-footer-outer { padding: 0 16px; } .cols-wrapper { margin-top: 0; } .featured { margin-top: 100px; } .post-header .publishdate, .post .post-content { font-size: 16px; } .post .post-content { line-height: 28px; margin-bottom: 30px; } .post { margin-top: 30px; } .byline-author { display: block; font-size: 12px; line-height: 24px; margin-top: 6px; } #main .post .title a { font-weight: 500; color: #4c4c4c; color: rgba(0,0,0,.70); } #main .post .post-header { padding-bottom: 12px; } #main .post .post-header .published { margin-bottom: -8px; margin-top: 3px; } .post .read-more { display: block; 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For new posts about enterprise products, check out the new <a href='https://www.blog.google/products/marketingplatform/360/' target='_blank'>Google Marketing Platform blog</a>. For information on free products, follow our new <a href='https://www.blog.google/products/marketingplatform/analytics/' target='_blank'>Google Analytics products blog</a>. Don’t worry: We’ll still keep this blog around in case you want to check out past posts.</p> </div> <div class='section' id='main'><div class='widget Blog' data-version='1' id='Blog1'> <div class='post' data-id='8057968784616999010' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2009/05/top-ten-myths-about-google-analytics.html' itemprop='url' title='Top Ten Myths About Google Analytics'> Top Ten Myths About Google Analytics </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> May 28, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> We've noticed some misconceptions about Google Analytics floating around, and we thought we'd take a shot at correcting the most common ones. Without further ado, here they are, the top ten myths about Google Analytics debunked.<br /><div><br /></div> <span style="font-size:130%;"><b style="background-color: rgb(255, 255, 255);"><i>MYTH 1: "You get what you pay for." Google Analytics is free, which means the system is down a lot. </i></b></span> <span style="background-color: rgb(255, 255, 255);"><br /><br />Google Analytics makes use of the same network of secure and reliable data centers used to power Google.com, making downtime an extremely rare occurrence. We have a large team focused exclusively on keeping your data safe and accessible, and benefit from multiple redundancies in our infrastructure around the globe (this makes us fast as well).<br /><br /></span><span style="background-color: rgb(255, 255, 255);">We even rely on Google Analytics for our own mission-critical products such as AdWords, which see huge volumes of traffic every day. </span><span style="background-color: rgb(255, 255, 255);">If you're still having doubts, we'd encourage you to <a title="ask some of our regular users" href="//www.google.com/support/forum/p/Google+Analytics/" id="yv3s">talk to some users</a> and ask them how their experience has been with uptime.<br /></span><span style="font-size:130%;"><b><i><br />MYTH 2: Google Analytics is basic and doesn't have any "advanced" features or metrics </i></b></span><br /><div><br />Ack, this one is a tough one to swallow! A more frequent complaint is actually that Google Analytics has <i>too much</i> data. The product includes over 90 standard reports with more than 125 metrics and dimensions covering everything from visits to internal site search queries.<br /><br />Custom reports and user-defined variables allow you to create your own metrics and reports where the standard ones don't meet your needs. <span style="background-color: rgb(255, 255, 0);"><span style="background-color: rgb(255, 255, 255);">With </span><a style="background-color: rgb(255, 255, 255);" title="Pivoting" href="http://analytics.blogspot.com/2009/05/share-customizations-and-dive-much.html" id="grkf">Pivoting</a><span style="background-color: rgb(255, 255, 255);">, </span><a style="background-color: rgb(255, 255, 255);" title="Advanced Segmentation" href="http://analytics.blogspot.com/2008/11/deeper-look-at-advanced-segmentation.html" id="tb-w">Advanced Segmentation</a><span style="background-color: rgb(255, 255, 255);">, </span><a style="background-color: rgb(255, 255, 255);" title="Secondary Dimensions" href="http://analytics.blogspot.com/2009/05/share-customizations-and-dive-much.html" id="b8hf">Secondary Dimensions</a><span style="background-color: rgb(255, 255, 255);">, </span><a style="background-color: rgb(255, 255, 255);" title="Event Tracking" href="http://code.google.com/apis/analytics/docs/tracking/eventTrackerGuide.html" id="r.54">Event Tracking</a><span style="background-color: rgb(255, 255, 255);"> and the ability to <a title="share customizations" href="http://analytics.blogspot.com/2009/05/share-customizations-and-dive-much.html" id="anwf">share customizations</a>, Google Analytics reports are more powerful than ever. </span> </span><br /><br />Google Analytics may look "basic," on the surface, but it can do a lot more than you think! If you have complex needs try talking to a <a title="Google Analytics Authorized Consultant" href="//www.google.com/analytics/authorized_consultants.html" id="s3i_">Google Analytics Authorized Consultant</a> or diving into the documentation on the <a title="Google Code Site" href="http://code.google.com/apis/analytics/" id="x.r9">Google Code Site</a>.<br /><br /><span style="font-size:85%;">More Info (<a href="//www.google.com/analytics/features.html" id="hri2" title="Features">Feature List</a>, <a title="Custom Reports" href="http://analytics.blogspot.com/2009/01/eyes-on-prize-with-custom-reports.html" id="d2ed">Custom Reports</a>, <a title="Advanced Segmentation" href="http://analytics.blogspot.com/2008/11/deeper-look-at-advanced-segmentation.html" id="potc">Advanced Segmentation</a>, <a href="http://analytics.blogspot.com/2009/04/attention-developers-google-analytics.html" id="bp-5" title="Analytics API">Analytics API</a>)</span><br /><br /><span style="font-size:130%;"><b><i>MYTH 3: Google Analytics only supports third-party cookies</i></b></span><br /><br />False! Google Analytics has always used first-party, not third-party cookies. First-party cookies are important because they allow Google Analytics to track repeat visitors, so you can see which keyword, referring site, etc is responsible for bringing buyers even when it takes multiple visits for them to convert.<br /><span style="font-size:130%;"><br /></span><i><span style="font-size:130%;"><b>MYTH 4: Google Analytics is not really accurate</b></span><br /><br /></i>If you've spent time doing web analytics work, you'll know the sinking feeling that comes when two sets of numbers don't match. If you're experiencing a data discrepancy, don't panic. There are many others in the same boat.<br /><br />Google Analytics uses JavaScript tags to collect data. This industry-standard method yields reliable trends and a high degree of precision, but it's not perfect. Most of the time, if you are noticing data discrepancies greater than 10%, it's due to an installation issue. <a title="Common problems" href="//www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=66983" id="bbla">Common problems</a> include JavaScript errors, redirects, untagged pages and slow client-side load times.<br /><br />For tips on how to sensibly approach data reconciliation, check out <a title="this post" href="http://www.kaushik.net/avinash/2008/11/ultimate-web-analytics-data-reconciliation-checklist.html" id="ievp">this post</a> by Avinash Kaushik, Google's Analytics Evangelist, or this <a title="whitepaper" href="http://www.advanced-web-metrics.com/docs/accuracy-whitepaper.pdf" id="clz3">whitepaper</a> on accuracy in Google Analytics. You can also <a title="talk to an expert" href="//www.google.com/analytics/authorized_consultants.html" id="ci4j">talk to an expert</a>.<br /><br />All web analytics tools face the same technical limitations posed by JavaScript tags, so if another vendor claims their tool is more accurate, ask for some evidence.<br /><br /><span style="font-size:85%;">More Info (<a title="Web Analytics Data Reconciliation Checklist" href="http://www.kaushik.net/avinash/2008/11/ultimate-web-analytics-data-reconciliation-checklist.html" id="d03m">Web Analytics Data Reconciliation Checklist</a>, <a title="Whitepaper" href="http://www.advanced-web-metrics.com/docs/accuracy-whitepaper.pdf" id="iu5g">Whitepaper</a>)</span><br /><br /><span style="font-size:130%;"><b><i>MYTH 5: </i></b></span><i><span style="font-size:130%;"><b>It's not possible to export your data from Google Analytics</b></span><br /><br /></i>Not true! You have two options for exporting data. Use the "export" button at the top of each report to export the current view in PDF or XML (up to 500 rows). Or, use the new Analytics Export API to extract large amounts of data in any format you like. Also, if you want to share data with a colleague, you can schedule reports to be delivered directly to their email inbox, or even send regular updates to your own email address.<br /><br /><span style="font-size:85%;">More Info (<a href="//www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=57161" id="c.ga" title="ow to Export your Data">How to Export your Data</a>, <a href="http://analytics.blogspot.com/2009/04/attention-developers-google-analytics.html" id="b2qg" title="Analytics API">Analytics API</a>)</span><br /></div> <div><br /></div><span style="font-size:130%;"><b><i>MYTH 6: With Google Analytics you can't control your data</i></b></span><br /><div><br />You have three options for data sharing in Google Analytics. You can <a title="change these" href="//www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=87515" id="ihvh">change</a> these options at any time from inside your Analytics account.<br /><ul><li> do not share your data<br /></li><li> share your data with Google to improve its products<br /></li><li> share your data anonymously for benchmarking </li></ul><div id="g1os" style="text-align: left;"> <div id="k608" style="text-align: left;"><div id="ij:7" style="text-align: left;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFyN2DblWu2_fOU_kavufneSOlVDMoMOs1ghikHCwe-RBds9N2mN9804ie1lPZE6HQ2Xxn8RSSmHu7xYzc5FYruVcMMTYixl8p7k4fi4IY4mvPi85m_OszodCrFWSFU1i3byCZRA/s1600-h/privacy(2).png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5340977520119888434" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFyN2DblWu2_fOU_kavufneSOlVDMoMOs1ghikHCwe-RBds9N2mN9804ie1lPZE6HQ2Xxn8RSSmHu7xYzc5FYruVcMMTYixl8p7k4fi4IY4mvPi85m_OszodCrFWSFU1i3byCZRA/s400/privacy(2).png" style="cursor: pointer; width: 400px; height: 237px;" /></a></div></div> </div><br />No matter which option you choose, your data is protected by several layers of defense:<br /><ol><li>Dedicated security and infrastructure teams<br /></li><li>Multiple redundancies to prevent data loss</li><li>Network redundancies to keep data accessible</li><li>Advanced security, firewalling and routing to keep data secure</li><li>Restricted access and principle of least privilege for personnel<br /></li></ol>If you opt-out of data sharing, your data will remain within Google Analytics and will not be shared with other products or services. If you decide to share your data with Google, it will be used to improve those products and services. Lastly, if you decide to share your data anonymously with others, it will be blended with other data to support the Google Analytics benchmarking feature. For more information on these options and what they mean, refer to the Google Analytics <a title="data sharing FAQ" href="//www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=87515" id="ou.m">data sharing FAQ</a>.<br /><br /><span style="background-color: rgb(252, 229, 205);"><span style="background-color: rgb(255, 255, 255);">If you're still concerned, Google also offers a software product called Urchin (www.urchin.com) that you can run locally.</span></span><br /><br /><span style="font-size:85%;">More Info (<a href="//www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=87515" id="cdgl" title="FAQ">Data Sharing FAQ</a>, <a href="//www.google.com/privacy.html" id="n7jj" title="Privacy Policy">Google Privacy Policy</a>)</span><br /><br /></div><div><span style="font-size:130%;"><b><i>MYTH 7: There is no professional support for Google Analytics</i></b></span><br /><br />Contrar! We flipped the model. Instead of providing an expensive analytics product with a one-size-fits-all professional services plan, we provide a free product and let you purchase the professional services that fit your needs.<br /><br />There are several ways to get support: email support, <a title="user to user forums" href="//www.google.com/support/forum/p/Google+Analytics?hl=en" id="axfp">help forums</a>, the <a title="help center" href="//www.google.com/support/googleanalytics/" id="sdvi">help center</a>, and a network of <a title="Authorized Consultants" href="//www.google.com/analytics/authorized_consultants.html" id="n8bq">Authorized Consultants</a>. Authorized Consultants speak your language, accept your currency and often share your timezone. More than 80 companies across the globe provide a full range of installation and analysis support for Google Analytics. Some examples of things they can help you with are:<br /><ul><li>Validate and troubleshoot your installation</li><li>Integrate your analytics data with other data sources or CRM</li><li>Optimize your marketing efforts</li><li>Train your staff on how to use Analytics</li><li>Respond to support tickets, phone calls and provide on-site consulting<br /></li></ul>To find out more, <a href="//www.google.com/analytics/authorized_consultants.html" id="bj:4" title="give one or two of them a call">give one or two of them a call</a>. Our Authorized Consultants are hand-picked and are the best in the business.<br /><br /><span style="font-size:85%;">More Info (<a href="//www.google.com/analytics/authorized_consultants.html" id="cg9s" title="Google Analytics Authorized Consultants">Google Analytics Authorized Consultants</a>)</span><br /><br /><i><span style="font-size:130%;"><b>MYTH 8: Google Analytics does not support A/B or multivariate testing and isn't well-integrated with other tools</b></span><br /><br /></i>Google offers a full range of marketing products including a free testing tool called <a href="https://www.google.com/analytics/siteopt/splash?hl=en" id="yxcz" title="Google Website Optimizer">Google Website Optimizer</a>. You can use it to test different page elements and find out which ones yield the highest conversion rate and ROI. You can also use Google Analytics in conjunction with Website Optimizer to <a href="http://analytics.blogspot.com/2009/03/using-google-analytics-to-create.html" id="tbue" title="create an optimization plan">create an optimization plan</a> for your site.<br /><br />Google Analytics is also integrated with many of Google's other business products including <a title="AdWords" href="//www.google.com/adwords" id="b_8y">AdWords</a>, <a title="AdSense" href="//www.google.com/adsense" id="ql-v">AdSense</a>, and <a title="AdPlanner" href="//www.google.com/adplanner" id="kun2">AdPlanner</a>. It is also widely supported by third party tools ranging from content management systems, to email suites, to call center applications. In addition, you'll find many products that are complementary to Google Analytics including <a title="DoubleClick" href="http://www.doubleclick.com/" id="lb5n">DoubleClick</a>, <a title="TVAds" href="//www.google.com/adwords/tvads/" id="efax">TVAds</a>, <a title="Webmaster Tools" href="//www.google.com/webmasters/" id="drg2">Webmaster Tools</a>, <a title="Google Trends" href="//www.google.com/trends" id="pp4y">Google Trends</a>, <a title="Insights for Search" href="//www.google.com/insights/search/#" id="k8he">Insights for Search</a>, <a title="Feedburner" href="http://feedburner.google.com/fb/a/myfeeds?gsessionid=LN2GamExz6zShJm1NTPW2A" id="q-0w">Feedburner</a>, and more.<br /><br /><span style="font-size:85%;">More Info (<a href="https://www.google.com/analytics/siteopt/splash?hl=en" id="kthx" title="Google Website Optimizer">Google Website Optimizer</a>, <a href="http://websiteoptimizer.blogspot.com/" id="uhh0" title="GWO Blog">GWO Blog</a>)</span><br /><br /><span style="font-size:130%;"><i><b>MYTH 9: You can't segment data in Google Analytics</b></i></span><br /><br />In the fall of 2008, Google Analytics released three new Enterprise Features: <a href="http://analytics.blogspot.com/2008/11/deeper-look-at-advanced-segmentation.html" id="dpmi" title="Advanced Segmentation">Advanced Segmentation</a>, <a href="http://analytics.blogspot.com/2009/01/eyes-on-prize-with-custom-reports.html" id="uf:2" title="Custom Reports">Custom Reports</a> and <a href="http://analytics.blogspot.com/2008/11/new-features-are-now-available-in-your.html" id="ylkt" title="Motion Charts">Motion Charts</a>. Advanced Segmentation lets you segment visits by dozens of metrics and dimensions such as geographic location, time on site, referral site and much much more. You can create segments on the fly and apply them to virtually all the standard reports in Google Analytics as well as custom reports.<br /><br /><div id="v0lu" style="text-align: left;"> <div id="b-bd" style="text-align: left;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzPzbNjli1_mSFbIadlxG98-wNg5RKO2s4B27mKGwibmCuNUJ9fMvGMrQEht4VIep0o_7USOqzIIS4_OxWStJlCg3jaPzdvbd1ojqI0HLtvhSP1YptZoZlJDwwnsIgBTJKfqEwiw/s1600-h/segmentation.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5340977513439641538" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzPzbNjli1_mSFbIadlxG98-wNg5RKO2s4B27mKGwibmCuNUJ9fMvGMrQEht4VIep0o_7USOqzIIS4_OxWStJlCg3jaPzdvbd1ojqI0HLtvhSP1YptZoZlJDwwnsIgBTJKfqEwiw/s400/segmentation.png" style="cursor: pointer; width: 400px; height: 278px;" /></a></div> </div><br /><span style="font-size:85%;">More Info (<a href="http://analytics.blogspot.com/2008/11/deeper-look-at-advanced-segmentation.html" id="ln0n" title="Blog Post">In Depth Look at Advanced Segments</a>, <a href="//www.youtube.com/watch?v=wu8YzF0AM14" id="j1ms" title="Video">Video</a>) </span></div><br /><div> <span style="font-weight: bold;font-size:130%;" >MYTH</span><span style="font-size:130%;"><b> 10: You have to spend a lot of money to get "real" web analytics</b></span><br /><br />Getting a return from your Analytics data does take an investment. The most important investment to start with is making sure you or someone at your organization has the expertise and time to put your data to use. If at that point you still feel you need to pay more for a more complicated tool, that's OK, but remember that every dollar you spend on a tool takes away from money you could be spending on actually getting results, i.e. hiring or contracting a talented analyst (see the <a title="90/10 Rule" href="http://www.kaushik.net/avinash/2006/05/the-10-90-rule-for-magnificient-web-analytics-success.html" id="s8kk">90/10 Rule</a>).<br /><br />The question sometimes comes up, "if Google Analytics is free, what's in it for Google?" Google benefits from Google Analytics in two ways. First, if webmasters build better sites, it helps us connect searchers with the information they need faster. Second, if advertisers use Google Analytics, they are able to see their advertising ROI, which helps us demonstrate the value of Google AdWords. Both aspects have helped create a strong business case for Google Analytics over the years.<br /><br />Google Analytics is getting more powerful with each new update, and you may be surprised by what it can do. Find out more by attending an Analytics <a href="http://services.google.com/ads_inquiry/awseminars" id="nx6v" title="Seminar for Success">Seminar for Success</a> or talking to an <a href="//www.google.com/analytics/authorized_consultants.html" id="sxur" title="Authorized Consultant">Authorized Consultant</a> in your area. If you're an AdWords advertiser, you can also speak with your Customer Service Representative.<br /><br /><span style="font-size:85%;">More Info (<a title="90/10 Rule" href="http://www.kaushik.net/avinash/2006/05/the-10-90-rule-for-magnificient-web-analytics-success.html" id="lril">90/10 Rule</a>, <a href="//www.google.com/analytics/authorized_consultants.html" id="kq83" title="Google Analytics Authorized Consultants">Google Analytics Authorized Consultants</a>, <a href="http://services.google.com/ads_inquiry/awseminars" id="fb0m" title="Seminars for Success">Seminars for Success</a>)</span><br /></div><br /><div> <span style="font-weight: bold;font-size:130%;" >Leave a comment</span><br /><br />That's it for the top 10 myths. Still not convinced? Leave a comment and let us know!<br /></div><br />Posted by Sebastian Tonkin, Google Analytics Team<span class="byline-author"><br /></span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> We've noticed some misconceptions about Google Analytics floating around, and we thought we'd take a shot at correcting the most common ones. Without further ado, here they are, the top ten myths about Google Analytics debunked.<br /><div><br /></div> <span style="font-size:130%;"><b style="background-color: rgb(255, 255, 255);"><i>MYTH 1: "You get what you pay for." Google Analytics is free, which means the system is down a lot. </i></b></span> <span style="background-color: rgb(255, 255, 255);"><br /><br />Google Analytics makes use of the same network of secure and reliable data centers used to power Google.com, making downtime an extremely rare occurrence. We have a large team focused exclusively on keeping your data safe and accessible, and benefit from multiple redundancies in our infrastructure around the globe (this makes us fast as well).<br /><br /></span><span style="background-color: rgb(255, 255, 255);">We even rely on Google Analytics for our own mission-critical products such as AdWords, which see huge volumes of traffic every day. </span><span style="background-color: rgb(255, 255, 255);">If you're still having doubts, we'd encourage you to <a title="ask some of our regular users" href="//www.google.com/support/forum/p/Google+Analytics/" id="yv3s">talk to some users</a> and ask them how their experience has been with uptime.<br /></span><span style="font-size:130%;"><b><i><br />MYTH 2: Google Analytics is basic and doesn't have any "advanced" features or metrics </i></b></span><br /><div><br />Ack, this one is a tough one to swallow! A more frequent complaint is actually that Google Analytics has <i>too much</i> data. The product includes over 90 standard reports with more than 125 metrics and dimensions covering everything from visits to internal site search queries.<br /><br />Custom reports and user-defined variables allow you to create your own metrics and reports where the standard ones don't meet your needs. <span style="background-color: rgb(255, 255, 0);"><span style="background-color: rgb(255, 255, 255);">With </span><a style="background-color: rgb(255, 255, 255);" title="Pivoting" href="http://analytics.blogspot.com/2009/05/share-customizations-and-dive-much.html" id="grkf">Pivoting</a><span style="background-color: rgb(255, 255, 255);">, </span><a style="background-color: rgb(255, 255, 255);" title="Advanced Segmentation" href="http://analytics.blogspot.com/2008/11/deeper-look-at-advanced-segmentation.html" id="tb-w">Advanced Segmentation</a><span style="background-color: rgb(255, 255, 255);">, </span><a style="background-color: rgb(255, 255, 255);" title="Secondary Dimensions" href="http://analytics.blogspot.com/2009/05/share-customizations-and-dive-much.html" id="b8hf">Secondary Dimensions</a><span style="background-color: rgb(255, 255, 255);">, </span><a style="background-color: rgb(255, 255, 255);" title="Event Tracking" href="http://code.google.com/apis/analytics/docs/tracking/eventTrackerGuide.html" id="r.54">Event Tracking</a><span style="background-color: rgb(255, 255, 255);"> and the ability to <a title="share customizations" href="http://analytics.blogspot.com/2009/05/share-customizations-and-dive-much.html" id="anwf">share customizations</a>, Google Analytics reports are more powerful than ever. </span> </span><br /><br />Google Analytics may look "basic," on the surface, but it can do a lot more than you think! If you have complex needs try talking to a <a title="Google Analytics Authorized Consultant" href="//www.google.com/analytics/authorized_consultants.html" id="s3i_">Google Analytics Authorized Consultant</a> or diving into the documentation on the <a title="Google Code Site" href="http://code.google.com/apis/analytics/" id="x.r9">Google Code Site</a>.<br /><br /><span style="font-size:85%;">More Info (<a href="//www.google.com/analytics/features.html" id="hri2" title="Features">Feature List</a>, <a title="Custom Reports" href="http://analytics.blogspot.com/2009/01/eyes-on-prize-with-custom-reports.html" id="d2ed">Custom Reports</a>, <a title="Advanced Segmentation" href="http://analytics.blogspot.com/2008/11/deeper-look-at-advanced-segmentation.html" id="potc">Advanced Segmentation</a>, <a href="http://analytics.blogspot.com/2009/04/attention-developers-google-analytics.html" id="bp-5" title="Analytics API">Analytics API</a>)</span><br /><br /><span style="font-size:130%;"><b><i>MYTH 3: Google Analytics only supports third-party cookies</i></b></span><br /><br />False! Google Analytics has always used first-party, not third-party cookies. First-party cookies are important because they allow Google Analytics to track repeat visitors, so you can see which keyword, referring site, etc is responsible for bringing buyers even when it takes multiple visits for them to convert.<br /><span style="font-size:130%;"><br /></span><i><span style="font-size:130%;"><b>MYTH 4: Google Analytics is not really accurate</b></span><br /><br /></i>If you've spent time doing web analytics work, you'll know the sinking feeling that comes when two sets of numbers don't match. If you're experiencing a data discrepancy, don't panic. There are many others in the same boat.<br /><br />Google Analytics uses JavaScript tags to collect data. This industry-standard method yields reliable trends and a high degree of precision, but it's not perfect. Most of the time, if you are noticing data discrepancies greater than 10%, it's due to an installation issue. <a title="Common problems" href="//www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=66983" id="bbla">Common problems</a> include JavaScript errors, redirects, untagged pages and slow client-side load times.<br /><br />For tips on how to sensibly approach data reconciliation, check out <a title="this post" href="http://www.kaushik.net/avinash/2008/11/ultimate-web-analytics-data-reconciliation-checklist.html" id="ievp">this post</a> by Avinash Kaushik, Google's Analytics Evangelist, or this <a title="whitepaper" href="http://www.advanced-web-metrics.com/docs/accuracy-whitepaper.pdf" id="clz3">whitepaper</a> on accuracy in Google Analytics. You can also <a title="talk to an expert" href="//www.google.com/analytics/authorized_consultants.html" id="ci4j">talk to an expert</a>.<br /><br />All web analytics tools face the same technical limitations posed by JavaScript tags, so if another vendor claims their tool is more accurate, ask for some evidence.<br /><br /><span style="font-size:85%;">More Info (<a title="Web Analytics Data Reconciliation Checklist" href="http://www.kaushik.net/avinash/2008/11/ultimate-web-analytics-data-reconciliation-checklist.html" id="d03m">Web Analytics Data Reconciliation Checklist</a>, <a title="Whitepaper" href="http://www.advanced-web-metrics.com/docs/accuracy-whitepaper.pdf" id="iu5g">Whitepaper</a>)</span><br /><br /><span style="font-size:130%;"><b><i>MYTH 5: </i></b></span><i><span style="font-size:130%;"><b>It's not possible to export your data from Google Analytics</b></span><br /><br /></i>Not true! You have two options for exporting data. Use the "export" button at the top of each report to export the current view in PDF or XML (up to 500 rows). Or, use the new Analytics Export API to extract large amounts of data in any format you like. Also, if you want to share data with a colleague, you can schedule reports to be delivered directly to their email inbox, or even send regular updates to your own email address.<br /><br /><span style="font-size:85%;">More Info (<a href="//www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=57161" id="c.ga" title="ow to Export your Data">How to Export your Data</a>, <a href="http://analytics.blogspot.com/2009/04/attention-developers-google-analytics.html" id="b2qg" title="Analytics API">Analytics API</a>)</span><br /></div> <div><br /></div><span style="font-size:130%;"><b><i>MYTH 6: With Google Analytics you can't control your data</i></b></span><br /><div><br />You have three options for data sharing in Google Analytics. You can <a title="change these" href="//www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=87515" id="ihvh">change</a> these options at any time from inside your Analytics account.<br /><ul><li> do not share your data<br /></li><li> share your data with Google to improve its products<br /></li><li> share your data anonymously for benchmarking </li></ul><div id="g1os" style="text-align: left;"> <div id="k608" style="text-align: left;"><div id="ij:7" style="text-align: left;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFyN2DblWu2_fOU_kavufneSOlVDMoMOs1ghikHCwe-RBds9N2mN9804ie1lPZE6HQ2Xxn8RSSmHu7xYzc5FYruVcMMTYixl8p7k4fi4IY4mvPi85m_OszodCrFWSFU1i3byCZRA/s1600-h/privacy(2).png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5340977520119888434" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFyN2DblWu2_fOU_kavufneSOlVDMoMOs1ghikHCwe-RBds9N2mN9804ie1lPZE6HQ2Xxn8RSSmHu7xYzc5FYruVcMMTYixl8p7k4fi4IY4mvPi85m_OszodCrFWSFU1i3byCZRA/s400/privacy(2).png" style="cursor: pointer; width: 400px; height: 237px;" /></a></div></div> </div><br />No matter which option you choose, your data is protected by several layers of defense:<br /><ol><li>Dedicated security and infrastructure teams<br /></li><li>Multiple redundancies to prevent data loss</li><li>Network redundancies to keep data accessible</li><li>Advanced security, firewalling and routing to keep data secure</li><li>Restricted access and principle of least privilege for personnel<br /></li></ol>If you opt-out of data sharing, your data will remain within Google Analytics and will not be shared with other products or services. If you decide to share your data with Google, it will be used to improve those products and services. Lastly, if you decide to share your data anonymously with others, it will be blended with other data to support the Google Analytics benchmarking feature. For more information on these options and what they mean, refer to the Google Analytics <a title="data sharing FAQ" href="//www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=87515" id="ou.m">data sharing FAQ</a>.<br /><br /><span style="background-color: rgb(252, 229, 205);"><span style="background-color: rgb(255, 255, 255);">If you're still concerned, Google also offers a software product called Urchin (www.urchin.com) that you can run locally.</span></span><br /><br /><span style="font-size:85%;">More Info (<a href="//www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=87515" id="cdgl" title="FAQ">Data Sharing FAQ</a>, <a href="//www.google.com/privacy.html" id="n7jj" title="Privacy Policy">Google Privacy Policy</a>)</span><br /><br /></div><div><span style="font-size:130%;"><b><i>MYTH 7: There is no professional support for Google Analytics</i></b></span><br /><br />Contrar! We flipped the model. Instead of providing an expensive analytics product with a one-size-fits-all professional services plan, we provide a free product and let you purchase the professional services that fit your needs.<br /><br />There are several ways to get support: email support, <a title="user to user forums" href="//www.google.com/support/forum/p/Google+Analytics?hl=en" id="axfp">help forums</a>, the <a title="help center" href="//www.google.com/support/googleanalytics/" id="sdvi">help center</a>, and a network of <a title="Authorized Consultants" href="//www.google.com/analytics/authorized_consultants.html" id="n8bq">Authorized Consultants</a>. Authorized Consultants speak your language, accept your currency and often share your timezone. More than 80 companies across the globe provide a full range of installation and analysis support for Google Analytics. Some examples of things they can help you with are:<br /><ul><li>Validate and troubleshoot your installation</li><li>Integrate your analytics data with other data sources or CRM</li><li>Optimize your marketing efforts</li><li>Train your staff on how to use Analytics</li><li>Respond to support tickets, phone calls and provide on-site consulting<br /></li></ul>To find out more, <a href="//www.google.com/analytics/authorized_consultants.html" id="bj:4" title="give one or two of them a call">give one or two of them a call</a>. Our Authorized Consultants are hand-picked and are the best in the business.<br /><br /><span style="font-size:85%;">More Info (<a href="//www.google.com/analytics/authorized_consultants.html" id="cg9s" title="Google Analytics Authorized Consultants">Google Analytics Authorized Consultants</a>)</span><br /><br /><i><span style="font-size:130%;"><b>MYTH 8: Google Analytics does not support A/B or multivariate testing and isn't well-integrated with other tools</b></span><br /><br /></i>Google offers a full range of marketing products including a free testing tool called <a href="https://www.google.com/analytics/siteopt/splash?hl=en" id="yxcz" title="Google Website Optimizer">Google Website Optimizer</a>. You can use it to test different page elements and find out which ones yield the highest conversion rate and ROI. You can also use Google Analytics in conjunction with Website Optimizer to <a href="http://analytics.blogspot.com/2009/03/using-google-analytics-to-create.html" id="tbue" title="create an optimization plan">create an optimization plan</a> for your site.<br /><br />Google Analytics is also integrated with many of Google's other business products including <a title="AdWords" href="//www.google.com/adwords" id="b_8y">AdWords</a>, <a title="AdSense" href="//www.google.com/adsense" id="ql-v">AdSense</a>, and <a title="AdPlanner" href="//www.google.com/adplanner" id="kun2">AdPlanner</a>. It is also widely supported by third party tools ranging from content management systems, to email suites, to call center applications. In addition, you'll find many products that are complementary to Google Analytics including <a title="DoubleClick" href="http://www.doubleclick.com/" id="lb5n">DoubleClick</a>, <a title="TVAds" href="//www.google.com/adwords/tvads/" id="efax">TVAds</a>, <a title="Webmaster Tools" href="//www.google.com/webmasters/" id="drg2">Webmaster Tools</a>, <a title="Google Trends" href="//www.google.com/trends" id="pp4y">Google Trends</a>, <a title="Insights for Search" href="//www.google.com/insights/search/#" id="k8he">Insights for Search</a>, <a title="Feedburner" href="http://feedburner.google.com/fb/a/myfeeds?gsessionid=LN2GamExz6zShJm1NTPW2A" id="q-0w">Feedburner</a>, and more.<br /><br /><span style="font-size:85%;">More Info (<a href="https://www.google.com/analytics/siteopt/splash?hl=en" id="kthx" title="Google Website Optimizer">Google Website Optimizer</a>, <a href="http://websiteoptimizer.blogspot.com/" id="uhh0" title="GWO Blog">GWO Blog</a>)</span><br /><br /><span style="font-size:130%;"><i><b>MYTH 9: You can't segment data in Google Analytics</b></i></span><br /><br />In the fall of 2008, Google Analytics released three new Enterprise Features: <a href="http://analytics.blogspot.com/2008/11/deeper-look-at-advanced-segmentation.html" id="dpmi" title="Advanced Segmentation">Advanced Segmentation</a>, <a href="http://analytics.blogspot.com/2009/01/eyes-on-prize-with-custom-reports.html" id="uf:2" title="Custom Reports">Custom Reports</a> and <a href="http://analytics.blogspot.com/2008/11/new-features-are-now-available-in-your.html" id="ylkt" title="Motion Charts">Motion Charts</a>. Advanced Segmentation lets you segment visits by dozens of metrics and dimensions such as geographic location, time on site, referral site and much much more. You can create segments on the fly and apply them to virtually all the standard reports in Google Analytics as well as custom reports.<br /><br /><div id="v0lu" style="text-align: left;"> <div id="b-bd" style="text-align: left;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzPzbNjli1_mSFbIadlxG98-wNg5RKO2s4B27mKGwibmCuNUJ9fMvGMrQEht4VIep0o_7USOqzIIS4_OxWStJlCg3jaPzdvbd1ojqI0HLtvhSP1YptZoZlJDwwnsIgBTJKfqEwiw/s1600-h/segmentation.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5340977513439641538" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzPzbNjli1_mSFbIadlxG98-wNg5RKO2s4B27mKGwibmCuNUJ9fMvGMrQEht4VIep0o_7USOqzIIS4_OxWStJlCg3jaPzdvbd1ojqI0HLtvhSP1YptZoZlJDwwnsIgBTJKfqEwiw/s400/segmentation.png" style="cursor: pointer; width: 400px; height: 278px;" /></a></div> </div><br /><span style="font-size:85%;">More Info (<a href="http://analytics.blogspot.com/2008/11/deeper-look-at-advanced-segmentation.html" id="ln0n" title="Blog Post">In Depth Look at Advanced Segments</a>, <a href="//www.youtube.com/watch?v=wu8YzF0AM14" id="j1ms" title="Video">Video</a>) </span></div><br /><div> <span style="font-weight: bold;font-size:130%;" >MYTH</span><span style="font-size:130%;"><b> 10: You have to spend a lot of money to get "real" web analytics</b></span><br /><br />Getting a return from your Analytics data does take an investment. The most important investment to start with is making sure you or someone at your organization has the expertise and time to put your data to use. If at that point you still feel you need to pay more for a more complicated tool, that's OK, but remember that every dollar you spend on a tool takes away from money you could be spending on actually getting results, i.e. hiring or contracting a talented analyst (see the <a title="90/10 Rule" href="http://www.kaushik.net/avinash/2006/05/the-10-90-rule-for-magnificient-web-analytics-success.html" id="s8kk">90/10 Rule</a>).<br /><br />The question sometimes comes up, "if Google Analytics is free, what's in it for Google?" Google benefits from Google Analytics in two ways. First, if webmasters build better sites, it helps us connect searchers with the information they need faster. Second, if advertisers use Google Analytics, they are able to see their advertising ROI, which helps us demonstrate the value of Google AdWords. Both aspects have helped create a strong business case for Google Analytics over the years.<br /><br />Google Analytics is getting more powerful with each new update, and you may be surprised by what it can do. Find out more by attending an Analytics <a href="http://services.google.com/ads_inquiry/awseminars" id="nx6v" title="Seminar for Success">Seminar for Success</a> or talking to an <a href="//www.google.com/analytics/authorized_consultants.html" id="sxur" title="Authorized Consultant">Authorized Consultant</a> in your area. If you're an AdWords advertiser, you can also speak with your Customer Service Representative.<br /><br /><span style="font-size:85%;">More Info (<a title="90/10 Rule" href="http://www.kaushik.net/avinash/2006/05/the-10-90-rule-for-magnificient-web-analytics-success.html" id="lril">90/10 Rule</a>, <a href="//www.google.com/analytics/authorized_consultants.html" id="kq83" title="Google Analytics Authorized Consultants">Google Analytics Authorized Consultants</a>, <a href="http://services.google.com/ads_inquiry/awseminars" id="fb0m" title="Seminars for Success">Seminars for Success</a>)</span><br /></div><br /><div> <span style="font-weight: bold;font-size:130%;" >Leave a comment</span><br /><br />That's it for the top 10 myths. Still not convinced? Leave a comment and let us know!<br /></div><br />Posted by Sebastian Tonkin, Google Analytics Team<span class="byline-author"><br /></span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2009/05/top-ten-myths-about-google-analytics.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Top Ten Myths About Google Analytics&url=https://analytics.googleblog.com/2009/05/top-ten-myths-about-google-analytics.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2009/05/top-ten-myths-about-google-analytics.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='5477147287802731075' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2009/05/share-your-google-analytics-data-with.html' itemprop='url' title='Share Your Google Analytics Data With Everyone'> Share Your Google Analytics Data With Everyone </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> May 22, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Almost everyone uses Google Analytics to calculate overall site traffic as a way to measure the value of their website.<br /><br />Many users are clamoring for a simpler way to <a href="http://www.techcrunch.com/2008/03/05/google-analytics-data-sharing-why-not-go-all-the-way/" id="c-a5" title="share their Analytics traffic data">share their Analytics traffic data</a> with their external stakeholders. These stakeholders, such as investors and advertisers, typically use data reported by other services to evaluate the performance of a company. Many times these estimates are significantly different than that from Google Analytics.<br /><br />One way to share your Analytics data with everyone is to use our recent <a href="http://analytics.blogspot.com/2009/05/surface-your-google-analytics-data-in.html" id="zt4-" title="Google Analytics integration with Google Ad Planner">integration with Google Ad Planner</a>. With this, you can replace Ad Planner traffic estimates with actual data collected by Google Analytics.<br /><br />Now you can use the Google Analytics Data Export API to create your own integrations to share Google Analytics data with everyone. For example, if you use WordPress blogging software, you can display Google Analytics traffic data directly on your website using the new <a href="http://plugins.spiralwebconsulting.com/analyticator.html" id="b.v0" title="Google Analyticator plugin">Analyticator plugin</a> by <a href="http://www.spiralwebconsulting.com/" id="ovoy" title="Sprial Web Consulting">Sprial Web Consulting</a>.<br /><br />Ronald Heft explains, "this plugin allows WordPress users to easily configure tracking and reporting of Google Analytics data without having to manually edit their WordPress template files. The plugin uses the new Google Analytics API to retrieve the unique visitor information and display it directly on your blog."<br /><br /><div id="opwm" style="text-align: left;"> <div id="n1n3" style="text-align: left;"><div id="o-ak" style="text-align: left;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfGfILZ9f9YSsQ9JAPhpgjBjGqtH8lJWf2Ly4LL9YZr9dNxnrbbE8Rpb6IKwWAAGG_oziejnHEgum1oUnlHKQMxfPAbino_D2QnsS9E1dzuPLlnegMoKQvVrYMiDC1uEIadh96lg/s1600-h/counter"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5338686081890013746" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfGfILZ9f9YSsQ9JAPhpgjBjGqtH8lJWf2Ly4LL9YZr9dNxnrbbE8Rpb6IKwWAAGG_oziejnHEgum1oUnlHKQMxfPAbino_D2QnsS9E1dzuPLlnegMoKQvVrYMiDC1uEIadh96lg/s400/counter" style="cursor: pointer; width: 174px; height: 72px;" /></a></div></div> </div><span style="color: rgb(102, 102, 102);font-size:78%;" >Example of the Analyticator plugin display</span><br /><br />To use the plugin, download it from the <a href="http://wordpress.org/extend/plugins/google-analyticator/" id="ihbv" title="WordPress plugin Website">WordPress plugin Website</a> or just search for, "analyticator<i>" </i>in the "Add a New Plugin" section of the WordPress Administration page. According to Heft, Sprial plans to surface more Google Analytics API data, such as a summary dashboard of website statistics and a widget to display the most popular pages. <div id="i6_t" style="text-align: left;"> </div><br />We're looking forward to watching the evolution of this plugin and excited to see the applications developers are building with the Google Analytics Data Export API.<br /><br />Posted by Nick Mihailovski, The Google Analytics API Team<br /><span class="byline-author"></span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> Almost everyone uses Google Analytics to calculate overall site traffic as a way to measure the value of their website.<br /><br />Many users are clamoring for a simpler way to <a href="http://www.techcrunch.com/2008/03/05/google-analytics-data-sharing-why-not-go-all-the-way/" id="c-a5" title="share their Analytics traffic data">share their Analytics traffic data</a> with their external stakeholders. These stakeholders, such as investors and advertisers, typically use data reported by other services to evaluate the performance of a company. Many times these estimates are significantly different than that from Google Analytics.<br /><br />One way to share your Analytics data with everyone is to use our recent <a href="http://analytics.blogspot.com/2009/05/surface-your-google-analytics-data-in.html" id="zt4-" title="Google Analytics integration with Google Ad Planner">integration with Google Ad Planner</a>. With this, you can replace Ad Planner traffic estimates with actual data collected by Google Analytics.<br /><br />Now you can use the Google Analytics Data Export API to create your own integrations to share Google Analytics data with everyone. For example, if you use WordPress blogging software, you can display Google Analytics traffic data directly on your website using the new <a href="http://plugins.spiralwebconsulting.com/analyticator.html" id="b.v0" title="Google Analyticator plugin">Analyticator plugin</a> by <a href="http://www.spiralwebconsulting.com/" id="ovoy" title="Sprial Web Consulting">Sprial Web Consulting</a>.<br /><br />Ronald Heft explains, "this plugin allows WordPress users to easily configure tracking and reporting of Google Analytics data without having to manually edit their WordPress template files. The plugin uses the new Google Analytics API to retrieve the unique visitor information and display it directly on your blog."<br /><br /><div id="opwm" style="text-align: left;"> <div id="n1n3" style="text-align: left;"><div id="o-ak" style="text-align: left;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfGfILZ9f9YSsQ9JAPhpgjBjGqtH8lJWf2Ly4LL9YZr9dNxnrbbE8Rpb6IKwWAAGG_oziejnHEgum1oUnlHKQMxfPAbino_D2QnsS9E1dzuPLlnegMoKQvVrYMiDC1uEIadh96lg/s1600-h/counter"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5338686081890013746" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfGfILZ9f9YSsQ9JAPhpgjBjGqtH8lJWf2Ly4LL9YZr9dNxnrbbE8Rpb6IKwWAAGG_oziejnHEgum1oUnlHKQMxfPAbino_D2QnsS9E1dzuPLlnegMoKQvVrYMiDC1uEIadh96lg/s400/counter" style="cursor: pointer; width: 174px; height: 72px;" /></a></div></div> </div><span style="color: rgb(102, 102, 102);font-size:78%;" >Example of the Analyticator plugin display</span><br /><br />To use the plugin, download it from the <a href="http://wordpress.org/extend/plugins/google-analyticator/" id="ihbv" title="WordPress plugin Website">WordPress plugin Website</a> or just search for, "analyticator<i>" </i>in the "Add a New Plugin" section of the WordPress Administration page. According to Heft, Sprial plans to surface more Google Analytics API data, such as a summary dashboard of website statistics and a widget to display the most popular pages. <div id="i6_t" style="text-align: left;"> </div><br />We're looking forward to watching the evolution of this plugin and excited to see the applications developers are building with the Google Analytics Data Export API.<br /><br />Posted by Nick Mihailovski, The Google Analytics API Team<br /><span class="byline-author"></span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2009/05/share-your-google-analytics-data-with.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Share Your Google Analytics Data With Everyone&url=https://analytics.googleblog.com/2009/05/share-your-google-analytics-data-with.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2009/05/share-your-google-analytics-data-with.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='8077575258806054132' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2009/05/analytics-tracking-for-youtube-brand.html' itemprop='url' title='Analytics Tracking for YouTube Brand Channels'> Analytics Tracking for YouTube Brand Channels </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> May 20, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Today we're excited to announce a new feature in Google Analytics, tracking for YouTube brand channels. YouTube brand channels allow partners and advertisers to have a hub of content on YouTube, where they can collect videos, publish playlists, and get YouTube users deeply engaged with their brand. Now brand channel owners can get fully enabled Google Analytics reporting on their channel as if it were their own site.<br /><br />For more information, check out the newly launched <a href="http://ytbizblog.blogspot.com/2009/05/google-analytics-now-providing-data-on.html">YouTube Biz Blog</a>.<br /><br /><span class="byline-author">Posted by </span>Beth Liebert<span class="byline-author">, Google Analytics Team</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> Today we're excited to announce a new feature in Google Analytics, tracking for YouTube brand channels. YouTube brand channels allow partners and advertisers to have a hub of content on YouTube, where they can collect videos, publish playlists, and get YouTube users deeply engaged with their brand. Now brand channel owners can get fully enabled Google Analytics reporting on their channel as if it were their own site.<br /><br />For more information, check out the newly launched <a href="http://ytbizblog.blogspot.com/2009/05/google-analytics-now-providing-data-on.html">YouTube Biz Blog</a>.<br /><br /><span class="byline-author">Posted by </span>Beth Liebert<span class="byline-author">, Google Analytics Team</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2009/05/analytics-tracking-for-youtube-brand.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Analytics Tracking for YouTube Brand Channels&url=https://analytics.googleblog.com/2009/05/analytics-tracking-for-youtube-brand.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2009/05/analytics-tracking-for-youtube-brand.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='2409793320332129499' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2009/05/how-to-setup-goals-in-google-analytics.html' itemprop='url' title='How to Setup Goals in Google Analytics'> How to Setup Goals in Google Analytics </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> May 19, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> In this post, we'll explain what Goals are in Google Analytics, why they're useful, and how to set them up. Let us make two assumptions before we start. First, you know the <a title="rules of basketball" href="http://en.wikipedia.org/wiki/Rules_of_basketball" id="hz5:">rules of basketball</a>, and second, you are a Lakers fan (or at least you know who the Lakers are).<br /><br />Note that if you run an ecommerce site, Google Analytics has additional features to help you track purchases. For more information on this, check out <a title="how to configure ecommerce tracking" href="http://analytics.blogspot.com/2009/05/how-to-use-ecommerce-tracking-in-google.html" id="w_ku">how to configure ecommerce tracking</a>.<b id="op1q"><br /><br /><span style="font-size:130%;">Understanding Goals in Google Analytics</span></b><br /><br />Goals (with a capital G) are a way to measure business objectives for your website in Google Analytics. Goals must correspond to a measurable action performed by your website's visitors, for example, a visit to a "thank you" page. This combination of a business objective and a measurable action make up a Goal. Here are some common examples.<br /><br /><table style="width: 505px; height: 101px;" class="" id="lv.h" border="1" bordercolor="#000000" cellpadding="3" cellspacing="0"><tbody><tr></tr><tr><td width="33%"><span style="font-size:78%;"><b id="e6mq">Business Objective<br /></b></span></td><td width="33%"><span style="font-size:78%;"><b id="e6mq">Visitor Action<br /></b></span></td><td width="33%"><span style="font-size:78%;"><b id="e6mq">Success Measure<br /></b></span></td></tr><tr><td width="33%"><span style="font-size:78%;">Generate Leads<br /></span></td><td width="33%"><span style="font-size:78%;">Complete Contact Form</span></td><td width="33%"><span style="font-size:78%;">form_submitted.html</span></td></tr><tr><td width="33%"><span style="font-size:78%;">Drive Loyalty<br /></span></td><td width="33%"><span style="font-size:78%;">Sign up for Newsletter<br /></span></td><td width="33%"><span style="font-size:78%;">subscription_confirmed.html</span></td></tr><tr><td width="33%"><span style="font-size:78%;">Drive Revenue<br /></span></td><td width="33%"><span style="font-size:78%;">Complete a Purchase</span></td><td width="33%"><span style="font-size:78%;">thankyou.html</span></td></tr><tr><td width="33%"><span style="font-size:78%;">Raise Awareness </span></td><td width="33%"><span style="font-size:78%;">Whitepaper Download<br /></span></td><td width="33%"><span style="font-size:78%;">download_redirect.html</span></td></tr></tbody></table><br />To use a real world example, the Lakers objective is to win games, and the measurable action is scoring baskets. Keeping this goal in mind helps the team focus on winning and not worry about things that don't matter -- like the number of times the team is photographed or their average height. Goals serve this same purpose in Google Analytics.<br /><b id="in6:"><br /><span style="font-size:130%;">Understanding the Goal Funnel</span><br /></b><br />Usually the visitor action that's associated with a goal involves multiple steps. Together these steps make up the Goal Funnel, or the sequence of steps that lead up to the successful completion of a Goal. Like the Goal itself, each of these steps must correspond to a measurable action, such as a pageview of a specific page.<br /><br />Here's a real world example. Let's assume that Phil Jackson, the Lakers head coach, wants to score more baskets using a specific play. The path for that play is as follows: Kobe Bryant passes the ball to Derek Fisher, Derek Fisher passed the ball to Pau Gasol, and then Pau Gasol scores.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpXzCsjrw7d9tGzSb6CGNUBLC78CiQ5z90PXm1-BFT54nQMH2d4BDCbiTaa3SQDlE3THx0hi67HIkgopFFYYReeZRQkjlDSXgFJ-r5WmE7Q9UmJ3IIlbIhFjlXdvIH8DzOS1hwPA/s1600-h/EXTERN_0000.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5337638321473501618" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpXzCsjrw7d9tGzSb6CGNUBLC78CiQ5z90PXm1-BFT54nQMH2d4BDCbiTaa3SQDlE3THx0hi67HIkgopFFYYReeZRQkjlDSXgFJ-r5WmE7Q9UmJ3IIlbIhFjlXdvIH8DzOS1hwPA/s400/EXTERN_0000.jpg" style="cursor: pointer; width: 282px; height: 269px;" /></a><br /><br />In this example, the Goal is scoring a basket and the Goal Funnel is Kobe > Derek > Pau. The ball moves from player to player until either Pau scores (Goal completed) or they lose the ball (Goal abandoned).<br /><br />Now pretend the Lakers players are pages on a website and the ball is the website visitor. From now on we will look at the players as the following:<br /><ul><li>Kobe Bryant: kobe-bryant.html</li><li>Derek Fisher: derek-fisher.html</li><li>Pau Gasol: pau-gasol.html</li><li>Point: point.html<br /><br /> </li></ul> <span style="font-weight: bold;font-size:130%;" >How to set up a Goal and Funnel:</span> <p id="lyya"> <b id="c.yx">Step 1) </b><b id="gx.-">Define your Goal Funnel</b><br /></p><p id="2zd4.">Navigate to your website, and move through through the steps required to complete your Goal. As you navigate, note down the URLs for each page in the sequence (or take screenshots).<br /></p><p id="2pxj2">If the sequence includes only one step (the Goal) than you don't need to define a funnel at all. If the sequence includes events other than pageviews (such as clicks), you will need to use <a href="//www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55521">virtual pageviews</a> or another method beyond the scope of this tutorial.<br /></p><p id="14zd4.">In our Lakers example, the funnel is defined as:</p> <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4mjbtl57awfRD9FkHmR4dYx514BMCwK7DCwcangiwmHmHDgz3gz3GFyJjy24ZHnD5RlsYqNZj7PabcX5c8neddT-Ezs-C_Igw-pEyb6sW6DEcr2jWxXnMl2kFQs2BlGQmS8f5og/s1600-h/EXTERN_0001.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5337638319214690466" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4mjbtl57awfRD9FkHmR4dYx514BMCwK7DCwcangiwmHmHDgz3gz3GFyJjy24ZHnD5RlsYqNZj7PabcX5c8neddT-Ezs-C_Igw-pEyb6sW6DEcr2jWxXnMl2kFQs2BlGQmS8f5og/s400/EXTERN_0001.jpg" style="cursor: pointer; width: 273px; height: 239px;" /></a> <p id="1f0tu">Another example might be:<br /></p><ol id="nv.0"><li id="0nv.0">start_registration.html<br /></li><li id="1nv.0">enter_shipping_info.html<br /></li><li id="3nv.0">enter_subscriber_preferences.html<br /></li><li id="5nv.0">finalize_registration.html<br /></li><li id="7nv.0">thank_you.html</li></ol><p id="4c.yx"><b id="6c.yx">Step 2) Configure Goal Settings for Each Profile<br /></b></p><p id="9c.yx">Log in to your Google Analytics account and then click "Edit" beside your profile. You will need to configure goals for each profile you want them to show up in.<br /></p><p id="15c.yx">Go to Conversion Goals and Funnel and click "Edit"</p> <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRt8lfSghDauFw-iHFuB1rqvpE-kr7AjpY6R3A49goMWrIBchEQ5kG4Ecrbnsz50ttJhIK-BNp-nofKUwR5hXKmqe_JeiLAC2af6BNMoN23ZWAiT5GaMrBdeuBbicexu9G8mWvHA/s1600-h/EXTERN_0002.gif"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5337638329947903122" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRt8lfSghDauFw-iHFuB1rqvpE-kr7AjpY6R3A49goMWrIBchEQ5kG4Ecrbnsz50ttJhIK-BNp-nofKUwR5hXKmqe_JeiLAC2af6BNMoN23ZWAiT5GaMrBdeuBbicexu9G8mWvHA/s400/EXTERN_0002.gif" style="cursor: pointer; width: 392px; height: 387px;" /></a><br /><br />Set "Active Goal" to "On"<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-5l-IfxLzO5ZTeJQcEWpyDaSYreW9JehMwkdepoYjcv8MJuy-dLDg62gEyPulFLbOySF2T1hEAiXI_7O6cGJW-_2zS8wVB11X88WaReEnE0giViWNtIIStyoYEuFieLWRwEr8QA/s1600-h/EXTERN_0003.gif"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5337638327977760306" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-5l-IfxLzO5ZTeJQcEWpyDaSYreW9JehMwkdepoYjcv8MJuy-dLDg62gEyPulFLbOySF2T1hEAiXI_7O6cGJW-_2zS8wVB11X88WaReEnE0giViWNtIIStyoYEuFieLWRwEr8QA/s400/EXTERN_0003.gif" style="cursor: pointer; width: 400px; height: 261px;" /></a><br /><br /><p id="16kw4g">Set "Match Type" to to either "Exact Match," "Head Match," or "Regular Expression Match." In our example, we chose "Exact Match," because there is only one exact URL for our Goal page "point.html."<br /></p><p id="3t4hu">If you have multiple Goal pages, or multiple pages for one of the steps leading up to the goal, you might need to use a different match type. For more information about the difference between Head, Exact, and Regular Expression match, visit this <a href="https://www.google.com/support/googleanalytics/bin/answer.py?answer=72285&hl=en_US" target="_blank" id="sehh">Help Center article.</a></p><p id="1ms9y">If your Goal has a specific dollar value, be sure to enter it under "Goal Value". You may need to look at your financial data to determine how much a Goal completion is worth to you.<br /></p><b id="1gtyg">Step 3) Define Your Goal Funnel</b><br /><p id="20kw4g">Enter the URL and a meaningful name for each step in your funnel. In our example the Goal URL is "/point.html" and the name we gave it is "Point." If you only have one step (the Goal) than you don't need to complete this section.<br /></p> <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8bJ-qr6CyYf9ajgi0BNooY_KYYksSsN-m1fOvashZfW1ryb-XDrJrQAGPBl6l0_2ckHr6jNaHXjA6K8I1FyQ1lwjZMgEKz_gOHOn4__VUqrSh2uOupOcMB8CQGyadpuUPqfckMg/s1600-h/EXTERN_0004.gif"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5337638333806416514" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8bJ-qr6CyYf9ajgi0BNooY_KYYksSsN-m1fOvashZfW1ryb-XDrJrQAGPBl6l0_2ckHr6jNaHXjA6K8I1FyQ1lwjZMgEKz_gOHOn4__VUqrSh2uOupOcMB8CQGyadpuUPqfckMg/s400/EXTERN_0004.gif" style="cursor: pointer; width: 279px; height: 400px;" /></a><br /><br /><p id="27kw4g"><b id="wtzq">Step 4) Wait a Few Days and Analyze your Goal Performance</b></p><p id="2wtzq">Your Goals will not work backwards, so you will need to wait for Goal data to appear in your reports. Once you have data to analyze, navigate to the Goals section and open the Funnel Visualization Report.<br /><br />Now we can analyze the entire goal funnel or just an individual page. </p><p id="1r048"> <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgS-2MkMtxua21f54X7WaCRhoUgiTh11lrIQuayYO2d3PlT-o58QvU-le9RTJCK37b8fNGKIUWaebYJbVD6PvZHPfVNveCA0EdFXokyYrUv0_Sgd5OokWGM51Ga1RaxaRO5-zBfuA/s1600-h/EXTERN_0005.gif"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5337638672802661826" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgS-2MkMtxua21f54X7WaCRhoUgiTh11lrIQuayYO2d3PlT-o58QvU-le9RTJCK37b8fNGKIUWaebYJbVD6PvZHPfVNveCA0EdFXokyYrUv0_Sgd5OokWGM51Ga1RaxaRO5-zBfuA/s400/EXTERN_0005.gif" style="cursor: pointer; width: 290px; height: 400px;" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwY_RF3H1cwZMAEo0r7mZ51Ke-uA_cm5LhElgTVIksvYzLQ_Ikh5zZXUFZ471V-SPHK0c5M52oO_Kg6RyYW1UNZHGly5nnJK4NbcjZJcN9qgfOo0PpdqfnzmgkvnBfSz6KNwZQZg/s1600-h/EXTERN_0006.gif"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5337638679862473458" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwY_RF3H1cwZMAEo0r7mZ51Ke-uA_cm5LhElgTVIksvYzLQ_Ikh5zZXUFZ471V-SPHK0c5M52oO_Kg6RyYW1UNZHGly5nnJK4NbcjZJcN9qgfOo0PpdqfnzmgkvnBfSz6KNwZQZg/s400/EXTERN_0006.gif" style="cursor: pointer; width: 400px; height: 196px;" /></a><br /></p> <p id="0x7jk">This report shows<br /></p><ul id="vx3c"><li id="dk-q"> 356 visits entering the funnel (at kobe-bryant.html)</li><li id="k558"> 88 visits in which the person moved from "kobe-bryant.html" to the next step in the funnel "derek-fisher.html"</li><li id="y-do">55 visits that completed the entire funnel and reached the Goal<br /></li></ul>Looking across the entire Funnel, it looks like Kobe Bryant is not doing a great job getting the ball to Derek Fisher, so the team should consider working on that part of the play. Derek's doing a great job getting the ball to Pau, so he'll get some more playing time. Overall, the play leads to a basket 15% of the time, which is below the average for the team, so Phil might consider scrapping this play for a new one (site redesign anyone?).<br /><br /><span style="font-size:130%;"><b id="1l-.l">Summary</b></span><br /><br />So there you have it. Goals and Funnels in Google Analytics let you see how well your website is living up to your business objectives. They also help you identify specific areas of your website to improve on. Overall, they're a crucial element in a successful web strategy.<br /><ul id="obyp"><li id="xx4:">Before implementing Google Analytics Goals, identify what your business objectives are for your website, and what visitor actions they correspond to.</li><li id="or9u">Identify the steps visitors must go through to complete the desired action, and note down the specific pages that make up those steps.<br /></li><li id="xonu">Use this information to configure Goals and Funnels.<br /></li><li id="gf9e">Take action on the data. Make simple design changes or try using <a title="Website Optimizer" href="https://www.google.com/analytics/siteopt/splash?hl=en" id="bidy">Website Optimizer</a> to make improvements.<br /></li></ul><span style="font-size:130%;"><b id="2atzo">Other Resources</b></span><br /><ul id="qqg2"><li id="jjc0">Google Analytics IQ Lesson: <a title="Goals in Google Analytics" href="http://services.google.com/analytics/breeze/en/goals/index.html" id="jfn1">Goals in Google Analytics</a><br /></li><li id="jjc0"><a title="How to Use Ecommerce Tracking" href="http://analytics.blogspot.com/2009/05/how-to-use-ecommerce-tracking-in-google.html" id="q0w_">How to Use Ecommerce Tracking</a></li><li id="jjc0"><a href="http://www.e-nor.com/blog/index.php/web-analytics/tracking-e-mail-clicks-across-multiple-pages/" target="_blank" id="qapw">Tracking E-mail Clicks as a Goal</a></li><li id="c..i"><a title="All About Analytics Goals" href="http://www.epikone.com/blog/2007/07/07/google-analytics-goals/" id="ri1y">All About Analytics Goals</a></li><li id="0fnhz"><a title="Goals for Bloggers" href="http://www.kaushik.net/avinash/blog-goals" id="si2v">Goals for Bloggers</a><br /></li><li id="s_0o"><a title="Video: Google Analytics Conversion Funnels" href="//www.youtube.com/watch?v=IibCs23EuiE&feature=related" id="lcoi">Video: Setting up Google Analytics Conversion Funnels</a></li><li id="0s_0o"><a title="How to Video for Goals" href="//www.youtube.com/watch?v=S5XpYm-B5Fs" id="e-0j">Video: Goals and Ecommerce<br /></a></li></ul><p id="4qqg2">Still have questions? Get help at the Google Analytics <a title="help forum" href="//www.google.com/support/forum/p/Google+Analytics/" id="lwj9">help forum</a>. Or, leave a comment and let us know how you use goals.<br /></p>Posted by Sebastian Tonkin, Google Analytics Team, and Allaedin Ezzedin of <a href="http://www.e-nor.com/web-analytics/google-analytics-services.aspx">E-Nor</a>, a <a href="//www.google.com/analytics/authorized_consultants.html">Google Analytics Authorized Consultant</a><span class="byline-author"><br /></span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> In this post, we'll explain what Goals are in Google Analytics, why they're useful, and how to set them up. Let us make two assumptions before we start. First, you know the <a title="rules of basketball" href="http://en.wikipedia.org/wiki/Rules_of_basketball" id="hz5:">rules of basketball</a>, and second, you are a Lakers fan (or at least you know who the Lakers are).<br /><br />Note that if you run an ecommerce site, Google Analytics has additional features to help you track purchases. For more information on this, check out <a title="how to configure ecommerce tracking" href="http://analytics.blogspot.com/2009/05/how-to-use-ecommerce-tracking-in-google.html" id="w_ku">how to configure ecommerce tracking</a>.<b id="op1q"><br /><br /><span style="font-size:130%;">Understanding Goals in Google Analytics</span></b><br /><br />Goals (with a capital G) are a way to measure business objectives for your website in Google Analytics. Goals must correspond to a measurable action performed by your website's visitors, for example, a visit to a "thank you" page. This combination of a business objective and a measurable action make up a Goal. Here are some common examples.<br /><br /><table style="width: 505px; height: 101px;" class="" id="lv.h" border="1" bordercolor="#000000" cellpadding="3" cellspacing="0"><tbody><tr></tr><tr><td width="33%"><span style="font-size:78%;"><b id="e6mq">Business Objective<br /></b></span></td><td width="33%"><span style="font-size:78%;"><b id="e6mq">Visitor Action<br /></b></span></td><td width="33%"><span style="font-size:78%;"><b id="e6mq">Success Measure<br /></b></span></td></tr><tr><td width="33%"><span style="font-size:78%;">Generate Leads<br /></span></td><td width="33%"><span style="font-size:78%;">Complete Contact Form</span></td><td width="33%"><span style="font-size:78%;">form_submitted.html</span></td></tr><tr><td width="33%"><span style="font-size:78%;">Drive Loyalty<br /></span></td><td width="33%"><span style="font-size:78%;">Sign up for Newsletter<br /></span></td><td width="33%"><span style="font-size:78%;">subscription_confirmed.html</span></td></tr><tr><td width="33%"><span style="font-size:78%;">Drive Revenue<br /></span></td><td width="33%"><span style="font-size:78%;">Complete a Purchase</span></td><td width="33%"><span style="font-size:78%;">thankyou.html</span></td></tr><tr><td width="33%"><span style="font-size:78%;">Raise Awareness </span></td><td width="33%"><span style="font-size:78%;">Whitepaper Download<br /></span></td><td width="33%"><span style="font-size:78%;">download_redirect.html</span></td></tr></tbody></table><br />To use a real world example, the Lakers objective is to win games, and the measurable action is scoring baskets. Keeping this goal in mind helps the team focus on winning and not worry about things that don't matter -- like the number of times the team is photographed or their average height. Goals serve this same purpose in Google Analytics.<br /><b id="in6:"><br /><span style="font-size:130%;">Understanding the Goal Funnel</span><br /></b><br />Usually the visitor action that's associated with a goal involves multiple steps. Together these steps make up the Goal Funnel, or the sequence of steps that lead up to the successful completion of a Goal. Like the Goal itself, each of these steps must correspond to a measurable action, such as a pageview of a specific page.<br /><br />Here's a real world example. Let's assume that Phil Jackson, the Lakers head coach, wants to score more baskets using a specific play. The path for that play is as follows: Kobe Bryant passes the ball to Derek Fisher, Derek Fisher passed the ball to Pau Gasol, and then Pau Gasol scores.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpXzCsjrw7d9tGzSb6CGNUBLC78CiQ5z90PXm1-BFT54nQMH2d4BDCbiTaa3SQDlE3THx0hi67HIkgopFFYYReeZRQkjlDSXgFJ-r5WmE7Q9UmJ3IIlbIhFjlXdvIH8DzOS1hwPA/s1600-h/EXTERN_0000.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5337638321473501618" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpXzCsjrw7d9tGzSb6CGNUBLC78CiQ5z90PXm1-BFT54nQMH2d4BDCbiTaa3SQDlE3THx0hi67HIkgopFFYYReeZRQkjlDSXgFJ-r5WmE7Q9UmJ3IIlbIhFjlXdvIH8DzOS1hwPA/s400/EXTERN_0000.jpg" style="cursor: pointer; width: 282px; height: 269px;" /></a><br /><br />In this example, the Goal is scoring a basket and the Goal Funnel is Kobe > Derek > Pau. The ball moves from player to player until either Pau scores (Goal completed) or they lose the ball (Goal abandoned).<br /><br />Now pretend the Lakers players are pages on a website and the ball is the website visitor. From now on we will look at the players as the following:<br /><ul><li>Kobe Bryant: kobe-bryant.html</li><li>Derek Fisher: derek-fisher.html</li><li>Pau Gasol: pau-gasol.html</li><li>Point: point.html<br /><br /> </li></ul> <span style="font-weight: bold;font-size:130%;" >How to set up a Goal and Funnel:</span> <p id="lyya"> <b id="c.yx">Step 1) </b><b id="gx.-">Define your Goal Funnel</b><br /></p><p id="2zd4.">Navigate to your website, and move through through the steps required to complete your Goal. As you navigate, note down the URLs for each page in the sequence (or take screenshots).<br /></p><p id="2pxj2">If the sequence includes only one step (the Goal) than you don't need to define a funnel at all. If the sequence includes events other than pageviews (such as clicks), you will need to use <a href="//www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55521">virtual pageviews</a> or another method beyond the scope of this tutorial.<br /></p><p id="14zd4.">In our Lakers example, the funnel is defined as:</p> <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4mjbtl57awfRD9FkHmR4dYx514BMCwK7DCwcangiwmHmHDgz3gz3GFyJjy24ZHnD5RlsYqNZj7PabcX5c8neddT-Ezs-C_Igw-pEyb6sW6DEcr2jWxXnMl2kFQs2BlGQmS8f5og/s1600-h/EXTERN_0001.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5337638319214690466" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4mjbtl57awfRD9FkHmR4dYx514BMCwK7DCwcangiwmHmHDgz3gz3GFyJjy24ZHnD5RlsYqNZj7PabcX5c8neddT-Ezs-C_Igw-pEyb6sW6DEcr2jWxXnMl2kFQs2BlGQmS8f5og/s400/EXTERN_0001.jpg" style="cursor: pointer; width: 273px; height: 239px;" /></a> <p id="1f0tu">Another example might be:<br /></p><ol id="nv.0"><li id="0nv.0">start_registration.html<br /></li><li id="1nv.0">enter_shipping_info.html<br /></li><li id="3nv.0">enter_subscriber_preferences.html<br /></li><li id="5nv.0">finalize_registration.html<br /></li><li id="7nv.0">thank_you.html</li></ol><p id="4c.yx"><b id="6c.yx">Step 2) Configure Goal Settings for Each Profile<br /></b></p><p id="9c.yx">Log in to your Google Analytics account and then click "Edit" beside your profile. You will need to configure goals for each profile you want them to show up in.<br /></p><p id="15c.yx">Go to Conversion Goals and Funnel and click "Edit"</p> <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRt8lfSghDauFw-iHFuB1rqvpE-kr7AjpY6R3A49goMWrIBchEQ5kG4Ecrbnsz50ttJhIK-BNp-nofKUwR5hXKmqe_JeiLAC2af6BNMoN23ZWAiT5GaMrBdeuBbicexu9G8mWvHA/s1600-h/EXTERN_0002.gif"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5337638329947903122" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRt8lfSghDauFw-iHFuB1rqvpE-kr7AjpY6R3A49goMWrIBchEQ5kG4Ecrbnsz50ttJhIK-BNp-nofKUwR5hXKmqe_JeiLAC2af6BNMoN23ZWAiT5GaMrBdeuBbicexu9G8mWvHA/s400/EXTERN_0002.gif" style="cursor: pointer; width: 392px; height: 387px;" /></a><br /><br />Set "Active Goal" to "On"<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-5l-IfxLzO5ZTeJQcEWpyDaSYreW9JehMwkdepoYjcv8MJuy-dLDg62gEyPulFLbOySF2T1hEAiXI_7O6cGJW-_2zS8wVB11X88WaReEnE0giViWNtIIStyoYEuFieLWRwEr8QA/s1600-h/EXTERN_0003.gif"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5337638327977760306" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-5l-IfxLzO5ZTeJQcEWpyDaSYreW9JehMwkdepoYjcv8MJuy-dLDg62gEyPulFLbOySF2T1hEAiXI_7O6cGJW-_2zS8wVB11X88WaReEnE0giViWNtIIStyoYEuFieLWRwEr8QA/s400/EXTERN_0003.gif" style="cursor: pointer; width: 400px; height: 261px;" /></a><br /><br /><p id="16kw4g">Set "Match Type" to to either "Exact Match," "Head Match," or "Regular Expression Match." In our example, we chose "Exact Match," because there is only one exact URL for our Goal page "point.html."<br /></p><p id="3t4hu">If you have multiple Goal pages, or multiple pages for one of the steps leading up to the goal, you might need to use a different match type. For more information about the difference between Head, Exact, and Regular Expression match, visit this <a href="https://www.google.com/support/googleanalytics/bin/answer.py?answer=72285&hl=en_US" target="_blank" id="sehh">Help Center article.</a></p><p id="1ms9y">If your Goal has a specific dollar value, be sure to enter it under "Goal Value". You may need to look at your financial data to determine how much a Goal completion is worth to you.<br /></p><b id="1gtyg">Step 3) Define Your Goal Funnel</b><br /><p id="20kw4g">Enter the URL and a meaningful name for each step in your funnel. In our example the Goal URL is "/point.html" and the name we gave it is "Point." If you only have one step (the Goal) than you don't need to complete this section.<br /></p> <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8bJ-qr6CyYf9ajgi0BNooY_KYYksSsN-m1fOvashZfW1ryb-XDrJrQAGPBl6l0_2ckHr6jNaHXjA6K8I1FyQ1lwjZMgEKz_gOHOn4__VUqrSh2uOupOcMB8CQGyadpuUPqfckMg/s1600-h/EXTERN_0004.gif"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5337638333806416514" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8bJ-qr6CyYf9ajgi0BNooY_KYYksSsN-m1fOvashZfW1ryb-XDrJrQAGPBl6l0_2ckHr6jNaHXjA6K8I1FyQ1lwjZMgEKz_gOHOn4__VUqrSh2uOupOcMB8CQGyadpuUPqfckMg/s400/EXTERN_0004.gif" style="cursor: pointer; width: 279px; height: 400px;" /></a><br /><br /><p id="27kw4g"><b id="wtzq">Step 4) Wait a Few Days and Analyze your Goal Performance</b></p><p id="2wtzq">Your Goals will not work backwards, so you will need to wait for Goal data to appear in your reports. Once you have data to analyze, navigate to the Goals section and open the Funnel Visualization Report.<br /><br />Now we can analyze the entire goal funnel or just an individual page. </p><p id="1r048"> <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgS-2MkMtxua21f54X7WaCRhoUgiTh11lrIQuayYO2d3PlT-o58QvU-le9RTJCK37b8fNGKIUWaebYJbVD6PvZHPfVNveCA0EdFXokyYrUv0_Sgd5OokWGM51Ga1RaxaRO5-zBfuA/s1600-h/EXTERN_0005.gif"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5337638672802661826" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgS-2MkMtxua21f54X7WaCRhoUgiTh11lrIQuayYO2d3PlT-o58QvU-le9RTJCK37b8fNGKIUWaebYJbVD6PvZHPfVNveCA0EdFXokyYrUv0_Sgd5OokWGM51Ga1RaxaRO5-zBfuA/s400/EXTERN_0005.gif" style="cursor: pointer; width: 290px; height: 400px;" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwY_RF3H1cwZMAEo0r7mZ51Ke-uA_cm5LhElgTVIksvYzLQ_Ikh5zZXUFZ471V-SPHK0c5M52oO_Kg6RyYW1UNZHGly5nnJK4NbcjZJcN9qgfOo0PpdqfnzmgkvnBfSz6KNwZQZg/s1600-h/EXTERN_0006.gif"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5337638679862473458" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwY_RF3H1cwZMAEo0r7mZ51Ke-uA_cm5LhElgTVIksvYzLQ_Ikh5zZXUFZ471V-SPHK0c5M52oO_Kg6RyYW1UNZHGly5nnJK4NbcjZJcN9qgfOo0PpdqfnzmgkvnBfSz6KNwZQZg/s400/EXTERN_0006.gif" style="cursor: pointer; width: 400px; height: 196px;" /></a><br /></p> <p id="0x7jk">This report shows<br /></p><ul id="vx3c"><li id="dk-q"> 356 visits entering the funnel (at kobe-bryant.html)</li><li id="k558"> 88 visits in which the person moved from "kobe-bryant.html" to the next step in the funnel "derek-fisher.html"</li><li id="y-do">55 visits that completed the entire funnel and reached the Goal<br /></li></ul>Looking across the entire Funnel, it looks like Kobe Bryant is not doing a great job getting the ball to Derek Fisher, so the team should consider working on that part of the play. Derek's doing a great job getting the ball to Pau, so he'll get some more playing time. Overall, the play leads to a basket 15% of the time, which is below the average for the team, so Phil might consider scrapping this play for a new one (site redesign anyone?).<br /><br /><span style="font-size:130%;"><b id="1l-.l">Summary</b></span><br /><br />So there you have it. Goals and Funnels in Google Analytics let you see how well your website is living up to your business objectives. They also help you identify specific areas of your website to improve on. Overall, they're a crucial element in a successful web strategy.<br /><ul id="obyp"><li id="xx4:">Before implementing Google Analytics Goals, identify what your business objectives are for your website, and what visitor actions they correspond to.</li><li id="or9u">Identify the steps visitors must go through to complete the desired action, and note down the specific pages that make up those steps.<br /></li><li id="xonu">Use this information to configure Goals and Funnels.<br /></li><li id="gf9e">Take action on the data. Make simple design changes or try using <a title="Website Optimizer" href="https://www.google.com/analytics/siteopt/splash?hl=en" id="bidy">Website Optimizer</a> to make improvements.<br /></li></ul><span style="font-size:130%;"><b id="2atzo">Other Resources</b></span><br /><ul id="qqg2"><li id="jjc0">Google Analytics IQ Lesson: <a title="Goals in Google Analytics" href="http://services.google.com/analytics/breeze/en/goals/index.html" id="jfn1">Goals in Google Analytics</a><br /></li><li id="jjc0"><a title="How to Use Ecommerce Tracking" href="http://analytics.blogspot.com/2009/05/how-to-use-ecommerce-tracking-in-google.html" id="q0w_">How to Use Ecommerce Tracking</a></li><li id="jjc0"><a href="http://www.e-nor.com/blog/index.php/web-analytics/tracking-e-mail-clicks-across-multiple-pages/" target="_blank" id="qapw">Tracking E-mail Clicks as a Goal</a></li><li id="c..i"><a title="All About Analytics Goals" href="http://www.epikone.com/blog/2007/07/07/google-analytics-goals/" id="ri1y">All About Analytics Goals</a></li><li id="0fnhz"><a title="Goals for Bloggers" href="http://www.kaushik.net/avinash/blog-goals" id="si2v">Goals for Bloggers</a><br /></li><li id="s_0o"><a title="Video: Google Analytics Conversion Funnels" href="//www.youtube.com/watch?v=IibCs23EuiE&feature=related" id="lcoi">Video: Setting up Google Analytics Conversion Funnels</a></li><li id="0s_0o"><a title="How to Video for Goals" href="//www.youtube.com/watch?v=S5XpYm-B5Fs" id="e-0j">Video: Goals and Ecommerce<br /></a></li></ul><p id="4qqg2">Still have questions? Get help at the Google Analytics <a title="help forum" href="//www.google.com/support/forum/p/Google+Analytics/" id="lwj9">help forum</a>. Or, leave a comment and let us know how you use goals.<br /></p>Posted by Sebastian Tonkin, Google Analytics Team, and Allaedin Ezzedin of <a href="http://www.e-nor.com/web-analytics/google-analytics-services.aspx">E-Nor</a>, a <a href="//www.google.com/analytics/authorized_consultants.html">Google Analytics Authorized Consultant</a><span class="byline-author"><br /></span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2009/05/how-to-setup-goals-in-google-analytics.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:How to Setup Goals in Google Analytics&url=https://analytics.googleblog.com/2009/05/how-to-setup-goals-in-google-analytics.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2009/05/how-to-setup-goals-in-google-analytics.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='6031647728675175937' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2009/05/back-to-basics-graph-mode.html' itemprop='url' title='Back to Basics: Graph mode'> Back to Basics: Graph mode </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> May 18, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div style="text-align: left;"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style=" ;font-family:Verdana;font-size:13px;"><div style="margin-top: 0px; margin-bottom: 0px; "><span class="Apple-style-span" style="font-family:Arial;">One way Google Analytics can help you quickly spot trends and anomalies is through the 'Graph mode' feature. This feature lets you compare multiple metrics on your graph to see if there are any obvious correlations. You can graph by one metric, compare one metric to another (e.g. visitors versus average time on site), or compare a metric to your site average. Once you graph your selected metrics, you can roll your mouse over the graph to see the actual values of the two metrics you're comparing. </span></div><div style="margin-top: 0px; margin-bottom: 0px; "><span class="Apple-style-span" style="font-family:Arial;"><br /></span></div><div style="margin-top: 0px; margin-bottom: 0px; "><span class="Apple-style-span" style="font-family:Arial;">For example, let's say your site saw a sudden surge in traffic from an search engine optimization effort. You can use the 'Graph mode' option to graph 'visits' and '% new visitors' on the same graph. This will show you whether the SEO campaign successfully reached new visitors or whether it was more successful in driving repeat visits.</span></div></span></span></div><span class="Apple-style-span" style=" ;font-family:Verdana;font-size:13px;"><div style="margin-top: 0px; margin-bottom: 0px; "><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></div><div style="margin-top: 0px; margin-bottom: 0px; "><span class="Apple-style-span" style=" color: rgb(0, 0, 238); -webkit-text-decorations-in-effect: underline; "><img alt="" border="0" id="BLOGGER_PHOTO_ID_5337304112687732674" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEje4AnjzW3kyhEcNR_8W1vKNaCr7201aA-XKDEHMFUSnEys82fqAmaV6Z_aWbFtMjUavoOE6cceTVE4ldoN9YrVbB2qkTmdf1K8qWGr44ETHX3_sOQcKsHOQmiAiKHuhBtmYPnOBQ/s400/Graph+mode+comparison.jpg" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 400px; height: 166px; " /></span></div><div style="margin-top: 0px; margin-bottom: 0px; "><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></div><div style="margin-top: 0px; margin-bottom: 0px; "><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">To use graph mode, click the pulldown menu in the top left of the graph of a selected report. Then, select the graph view you'd like to see. To finish, click the pulldown menu tab one more time.</span></span></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></div><div><span class="Apple-style-span" style=" color: rgb(0, 0, 238); -webkit-text-decorations-in-effect: underline; "><img alt="" border="0" id="BLOGGER_PHOTO_ID_5337304252913320162" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPLbMsaF97_OSWWIcNVfrQffk86J1lIbOcrw1rJhyUDhBPo0QAOYTyiryC1xvQabzGNtiKqHNeT75fpqZeaIK4ctgZkdCUAQQXUvFsYxHs5kJPv_3SjAkG7qqXMH2QVj_7XAgjUg/s400/Graph+mode.jpg" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 400px; height: 254px; " /></span></div><div><br /></div></span><br /><span class="byline-author">Posted by Christina Park, Google Analytics Team</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div style="text-align: left;"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style=" ;font-family:Verdana;font-size:13px;"><div style="margin-top: 0px; margin-bottom: 0px; "><span class="Apple-style-span" style="font-family:Arial;">One way Google Analytics can help you quickly spot trends and anomalies is through the 'Graph mode' feature. This feature lets you compare multiple metrics on your graph to see if there are any obvious correlations. You can graph by one metric, compare one metric to another (e.g. visitors versus average time on site), or compare a metric to your site average. Once you graph your selected metrics, you can roll your mouse over the graph to see the actual values of the two metrics you're comparing. </span></div><div style="margin-top: 0px; margin-bottom: 0px; "><span class="Apple-style-span" style="font-family:Arial;"><br /></span></div><div style="margin-top: 0px; margin-bottom: 0px; "><span class="Apple-style-span" style="font-family:Arial;">For example, let's say your site saw a sudden surge in traffic from an search engine optimization effort. You can use the 'Graph mode' option to graph 'visits' and '% new visitors' on the same graph. This will show you whether the SEO campaign successfully reached new visitors or whether it was more successful in driving repeat visits.</span></div></span></span></div><span class="Apple-style-span" style=" ;font-family:Verdana;font-size:13px;"><div style="margin-top: 0px; margin-bottom: 0px; "><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></div><div style="margin-top: 0px; margin-bottom: 0px; "><span class="Apple-style-span" style=" color: rgb(0, 0, 238); -webkit-text-decorations-in-effect: underline; "><img alt="" border="0" id="BLOGGER_PHOTO_ID_5337304112687732674" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEje4AnjzW3kyhEcNR_8W1vKNaCr7201aA-XKDEHMFUSnEys82fqAmaV6Z_aWbFtMjUavoOE6cceTVE4ldoN9YrVbB2qkTmdf1K8qWGr44ETHX3_sOQcKsHOQmiAiKHuhBtmYPnOBQ/s400/Graph+mode+comparison.jpg" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 400px; height: 166px; " /></span></div><div style="margin-top: 0px; margin-bottom: 0px; "><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></div><div style="margin-top: 0px; margin-bottom: 0px; "><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">To use graph mode, click the pulldown menu in the top left of the graph of a selected report. Then, select the graph view you'd like to see. To finish, click the pulldown menu tab one more time.</span></span></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></div><div><span class="Apple-style-span" style=" color: rgb(0, 0, 238); -webkit-text-decorations-in-effect: underline; "><img alt="" border="0" id="BLOGGER_PHOTO_ID_5337304252913320162" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPLbMsaF97_OSWWIcNVfrQffk86J1lIbOcrw1rJhyUDhBPo0QAOYTyiryC1xvQabzGNtiKqHNeT75fpqZeaIK4ctgZkdCUAQQXUvFsYxHs5kJPv_3SjAkG7qqXMH2QVj_7XAgjUg/s400/Graph+mode.jpg" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 400px; height: 254px; " /></span></div><div><br /></div></span><br /><span class="byline-author">Posted by Christina Park, Google Analytics Team</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2009/05/back-to-basics-graph-mode.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Back to Basics: Graph mode&url=https://analytics.googleblog.com/2009/05/back-to-basics-graph-mode.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2009/05/back-to-basics-graph-mode.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='491153226849598801' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2009/05/lollapalooza-tracks-social-media.html' itemprop='url' title='Lollapalooza Tracks Social Media Campaigns with Google Analytics'> Lollapalooza Tracks Social Media Campaigns with Google Analytics </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> May 15, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Let’s face it: Social media is here to stay, and day by day it continues to encroach on nearly every aspect of our online lives. But to publishers, promoters, advertisers and site owners, there’s one essential question left hanging in the air long after the race to join the social media crowd: “Is it working?”<br /><br />This year’s <a href="http://www.lollapalooza.com/">Lollapalooza Music Festival</a> is using Event Tracking and Google Analytics to find out.<br /><br /><span style="font-weight: bold;font-size:130%;" >Social Media Applications</span><br /><br />There may not be a more perfect application of social media than promoting a music festival, and <a href="http://www.c3presents.com/">C3 Presents</a>, (the folks behind Lollapalooza) came up with some good ways to capitalize. This year’s lineup page alone features a Facebook Connect application to maintain and share personal lineups, MySpace blog, bulletin and site postings, Twitter updates and email sharing, and AddThis social bookmarking.<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiS4oUmrLhtj2ON1XCj65QrksEeT-1tIwzPYyG78C2F5LTw0WtWUSeO5pZywxrJ-ChqjEROUrpvCzaSyixWZmWdRb4ZP2GomRD4yS-MxoAiOflvL16JNgKiwvZhZV3a0BQl0ueu1Q/s1600-h/dcntfm9d_2czpn78hb_b.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5336119451981185858" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiS4oUmrLhtj2ON1XCj65QrksEeT-1tIwzPYyG78C2F5LTw0WtWUSeO5pZywxrJ-ChqjEROUrpvCzaSyixWZmWdRb4ZP2GomRD4yS-MxoAiOflvL16JNgKiwvZhZV3a0BQl0ueu1Q/s400/dcntfm9d_2czpn78hb_b.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 362px; height: 400px;" /></a>“You don’t find anyone who thinks social media is a bad idea, but the questions on our minds are, ‘what is this doing for our fans and what kind of return are we getting back on this investment?’” says Michael Feferman of C3 Presents.<br /><br /><span style="font-weight: bold;font-size:130%;" >Questions to Answer</span><br /><br />As with any successful web analytics strategy, this one started out by posing the questions that Google Analytics should answer. Specifically:<br /><ul><li>Who’s using these sharing and social media outlets? Are they benefiting?</li><li>Which ones are being used the most and what are their applications?<br /></li><li>Does social media make a visitor more likely to buy a ticket?</li><li>Are we driving more traffic to our site as a result? Are we driving more sales and revenue?</li></ul><a href="http://www.websharedesign.com/">WebShare</a>, a Google Analytics Authorized Consultant, was brought in to help implement and configure Google Analytics to help answer these questions. Measuring the impact of social media for Lollapalooza has two sides:<br /><ul><li>The impact on those who use social media applications while on the site</li><li>The impact of those who arrive at the site as a result of social media</li></ul><span style="font-weight: bold;font-size:130%;" >The Implementation </span><br /><br />Event Tracking and Campaign Tagging were employed in order to provide the data required to answer these questions.<br /><br /><span style="font-weight: bold;">Event Tracking</span><br /><br />While a user is on the site, events “fire” as the visitor interacts with the various social media applications. Lollapalooza tracks when sharing applications are clicked, when users log into Facebook accounts via Facebook Connect and perform various actions, and when visitors register or log into their Lollapalooza accounts.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg67dtgmow_KArukO0hNh3Fglj6jYqSe7AUdeVmh6T_GVHkbIXV9UAxBZIT4Fy2Qt73QQsERHb71sSZChOmkF6r1ANx0ChM5y8zDP4rYJYjGuoYqRLYVralQqodXWlSzhBRpFVaBw/s1600-h/dcntfm9d_3d6zwrngd_b.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5336119455477194210" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg67dtgmow_KArukO0hNh3Fglj6jYqSe7AUdeVmh6T_GVHkbIXV9UAxBZIT4Fy2Qt73QQsERHb71sSZChOmkF6r1ANx0ChM5y8zDP4rYJYjGuoYqRLYVralQqodXWlSzhBRpFVaBw/s400/dcntfm9d_3d6zwrngd_b.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 355px; height: 317px;" /></a><br /><span style="font-style: italic;font-size:85%;" >*Actual values have been modified</span><br /><br />Drilling down into the event categories, actions and labels reveals even more about user behavior, and coupled with the secondary dimensions and pivot tables that were recently announced, we can answer some very detailed questions, like:<br /><br />How much revenue and how many transactions resulted from visitors in Chicago that used Facebook Connect and found the site via the keyword “lollapalooza 2009”?<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjp3Fqdm_7TToxANKmWe14XylwYXR4ttINWkEUYNY50T9NyXFUg8JC4Zs4Kjv36sbGINUk_1FgKxIRSYoFvjPpxicjhqpAYSpxazuAOiWqZyRiBu_OLh1aKpW3VPz8f3pfJzNwng/s1600-h/dcntfm9d_4256g4vfn_b.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5336119465625864946" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjp3Fqdm_7TToxANKmWe14XylwYXR4ttINWkEUYNY50T9NyXFUg8JC4Zs4Kjv36sbGINUk_1FgKxIRSYoFvjPpxicjhqpAYSpxazuAOiWqZyRiBu_OLh1aKpW3VPz8f3pfJzNwng/s400/dcntfm9d_4256g4vfn_b.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 239px;" /></a><span style="font-size:85%;"><span style="font-style: italic;">*Actual values have been modified</span><br /></span><br /><span style="font-weight: bold;">Campaign Tagging</span><br /><br />In order to track visitors arriving at the site as a result of social media, links that are generated and shared are tagged with unique values to define campaign parameters. The reports and segmentation options of Analytics then help us understand these visitors and their value in terms of Goal and Ecommerce conversions.<br /><br />When visitors share via Twitter, for example, a pre-populated message with a bit.ly compressed link is used that includes Google Analytics campaign tag parameters:<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdHuOeUAGSzZ2pUyLVysrDV9lC47frmJKHhYXVW7N3lmIF38Oyy_jfCv2df_KE1X5szptUa1c05zyL1s9LJgQfeIySWcd6yupdws4FRmelT5_Bmuj71l7SSahkQV6AzhygH_7MKg/s1600-h/dcntfm9d_5fzfvqvdj_b.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5336119460369207554" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdHuOeUAGSzZ2pUyLVysrDV9lC47frmJKHhYXVW7N3lmIF38Oyy_jfCv2df_KE1X5szptUa1c05zyL1s9LJgQfeIySWcd6yupdws4FRmelT5_Bmuj71l7SSahkQV6AzhygH_7MKg/s400/dcntfm9d_5fzfvqvdj_b.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 137px;" /></a><br />When followers of this user click on the link, Google Analytics attributes the visit to a source of “twitter” and a medium of “share”. This data is then available in our reports, and we can answer questions like:<br /><br />What kind of revenue and ticket sales resulted from Twitter sharing yesterday?<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgN5MycP5ZTzTYvVpIxVZHOUKn_DSjrw4gLLQCcLVu4NLXtDQcfvPlKJEVViRhthKvN8H5-4WSC52MjOA9BAAhSRbwJtvZxFhWSwSIbejJihEsAWdqQRn6EPkk9D252qQuVOYKs5w/s1600-h/dcntfm9d_6g3qdtddk_b.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5336119460875507314" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgN5MycP5ZTzTYvVpIxVZHOUKn_DSjrw4gLLQCcLVu4NLXtDQcfvPlKJEVViRhthKvN8H5-4WSC52MjOA9BAAhSRbwJtvZxFhWSwSIbejJihEsAWdqQRn6EPkk9D252qQuVOYKs5w/s400/dcntfm9d_6g3qdtddk_b.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 61px;" /></a><span style="font-style: italic;font-size:85%;" >*Actual values have been modified</span><br /><br /><span style="font-weight: bold;font-size:130%;" >The Results</span><br /><br />The data continues to roll in, but some impressive insights have been gained so far:<br /><ul><li>Over 2/3 of the traffic referred from Facebook, MySpace and Twitter is a result of sharing applications and Lollapalooza’s messaging to its fans on those platforms.</li><li>Users of the social media applications on Lollapalooza.com spend twice as much as users that don’t.</li><li>“Fan Engagement” metrics such as time on site, bounce rate, page views per visit and interaction have seen significant boosts across the board as a result of social media applications.</li></ul>More details and findings are available on C3's <a href="http://www.c3presents.com/digitalblog">digital marketing blog</a>.<br /><br />“This kind of data is fantastic,” says Michael. “Not only does it help us give our fans what they want, it let’s us know how they respond to it and tells us that these efforts are worth it.”<br /><br /><span style="font-weight: bold;font-size:130%;" >Other Resources</span><br /><br />To learn more about the reports, configurations and features highlighted in this post, take a look at the following resources:<br /><ul><li><a href="http://code.google.com/apis/analytics/docs/tracking/eventTrackerGuide.html">Event Tracking</a> with Google Analytics</li><li><a href="//www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55518">Campaign Tagging</a> and tracking traffic sources</li><li><a href="http://analytics.blogspot.com/2009/05/share-customizations-and-dive-much.html">Secondary Dimensions and Pivot Tables</a></li></ul> Posted by David Booth of <a href="http://www.websharedesign.com/">WebShare</a>, a <a href="//www.google.com/analytics/authorized_consultants.html">Google Analytics Authorized Consultant</a> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> Let’s face it: Social media is here to stay, and day by day it continues to encroach on nearly every aspect of our online lives. But to publishers, promoters, advertisers and site owners, there’s one essential question left hanging in the air long after the race to join the social media crowd: “Is it working?”<br /><br />This year’s <a href="http://www.lollapalooza.com/">Lollapalooza Music Festival</a> is using Event Tracking and Google Analytics to find out.<br /><br /><span style="font-weight: bold;font-size:130%;" >Social Media Applications</span><br /><br />There may not be a more perfect application of social media than promoting a music festival, and <a href="http://www.c3presents.com/">C3 Presents</a>, (the folks behind Lollapalooza) came up with some good ways to capitalize. This year’s lineup page alone features a Facebook Connect application to maintain and share personal lineups, MySpace blog, bulletin and site postings, Twitter updates and email sharing, and AddThis social bookmarking.<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiS4oUmrLhtj2ON1XCj65QrksEeT-1tIwzPYyG78C2F5LTw0WtWUSeO5pZywxrJ-ChqjEROUrpvCzaSyixWZmWdRb4ZP2GomRD4yS-MxoAiOflvL16JNgKiwvZhZV3a0BQl0ueu1Q/s1600-h/dcntfm9d_2czpn78hb_b.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5336119451981185858" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiS4oUmrLhtj2ON1XCj65QrksEeT-1tIwzPYyG78C2F5LTw0WtWUSeO5pZywxrJ-ChqjEROUrpvCzaSyixWZmWdRb4ZP2GomRD4yS-MxoAiOflvL16JNgKiwvZhZV3a0BQl0ueu1Q/s400/dcntfm9d_2czpn78hb_b.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 362px; height: 400px;" /></a>“You don’t find anyone who thinks social media is a bad idea, but the questions on our minds are, ‘what is this doing for our fans and what kind of return are we getting back on this investment?’” says Michael Feferman of C3 Presents.<br /><br /><span style="font-weight: bold;font-size:130%;" >Questions to Answer</span><br /><br />As with any successful web analytics strategy, this one started out by posing the questions that Google Analytics should answer. Specifically:<br /><ul><li>Who’s using these sharing and social media outlets? Are they benefiting?</li><li>Which ones are being used the most and what are their applications?<br /></li><li>Does social media make a visitor more likely to buy a ticket?</li><li>Are we driving more traffic to our site as a result? Are we driving more sales and revenue?</li></ul><a href="http://www.websharedesign.com/">WebShare</a>, a Google Analytics Authorized Consultant, was brought in to help implement and configure Google Analytics to help answer these questions. Measuring the impact of social media for Lollapalooza has two sides:<br /><ul><li>The impact on those who use social media applications while on the site</li><li>The impact of those who arrive at the site as a result of social media</li></ul><span style="font-weight: bold;font-size:130%;" >The Implementation </span><br /><br />Event Tracking and Campaign Tagging were employed in order to provide the data required to answer these questions.<br /><br /><span style="font-weight: bold;">Event Tracking</span><br /><br />While a user is on the site, events “fire” as the visitor interacts with the various social media applications. Lollapalooza tracks when sharing applications are clicked, when users log into Facebook accounts via Facebook Connect and perform various actions, and when visitors register or log into their Lollapalooza accounts.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg67dtgmow_KArukO0hNh3Fglj6jYqSe7AUdeVmh6T_GVHkbIXV9UAxBZIT4Fy2Qt73QQsERHb71sSZChOmkF6r1ANx0ChM5y8zDP4rYJYjGuoYqRLYVralQqodXWlSzhBRpFVaBw/s1600-h/dcntfm9d_3d6zwrngd_b.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5336119455477194210" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg67dtgmow_KArukO0hNh3Fglj6jYqSe7AUdeVmh6T_GVHkbIXV9UAxBZIT4Fy2Qt73QQsERHb71sSZChOmkF6r1ANx0ChM5y8zDP4rYJYjGuoYqRLYVralQqodXWlSzhBRpFVaBw/s400/dcntfm9d_3d6zwrngd_b.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 355px; height: 317px;" /></a><br /><span style="font-style: italic;font-size:85%;" >*Actual values have been modified</span><br /><br />Drilling down into the event categories, actions and labels reveals even more about user behavior, and coupled with the secondary dimensions and pivot tables that were recently announced, we can answer some very detailed questions, like:<br /><br />How much revenue and how many transactions resulted from visitors in Chicago that used Facebook Connect and found the site via the keyword “lollapalooza 2009”?<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjp3Fqdm_7TToxANKmWe14XylwYXR4ttINWkEUYNY50T9NyXFUg8JC4Zs4Kjv36sbGINUk_1FgKxIRSYoFvjPpxicjhqpAYSpxazuAOiWqZyRiBu_OLh1aKpW3VPz8f3pfJzNwng/s1600-h/dcntfm9d_4256g4vfn_b.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5336119465625864946" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjp3Fqdm_7TToxANKmWe14XylwYXR4ttINWkEUYNY50T9NyXFUg8JC4Zs4Kjv36sbGINUk_1FgKxIRSYoFvjPpxicjhqpAYSpxazuAOiWqZyRiBu_OLh1aKpW3VPz8f3pfJzNwng/s400/dcntfm9d_4256g4vfn_b.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 239px;" /></a><span style="font-size:85%;"><span style="font-style: italic;">*Actual values have been modified</span><br /></span><br /><span style="font-weight: bold;">Campaign Tagging</span><br /><br />In order to track visitors arriving at the site as a result of social media, links that are generated and shared are tagged with unique values to define campaign parameters. The reports and segmentation options of Analytics then help us understand these visitors and their value in terms of Goal and Ecommerce conversions.<br /><br />When visitors share via Twitter, for example, a pre-populated message with a bit.ly compressed link is used that includes Google Analytics campaign tag parameters:<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdHuOeUAGSzZ2pUyLVysrDV9lC47frmJKHhYXVW7N3lmIF38Oyy_jfCv2df_KE1X5szptUa1c05zyL1s9LJgQfeIySWcd6yupdws4FRmelT5_Bmuj71l7SSahkQV6AzhygH_7MKg/s1600-h/dcntfm9d_5fzfvqvdj_b.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5336119460369207554" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdHuOeUAGSzZ2pUyLVysrDV9lC47frmJKHhYXVW7N3lmIF38Oyy_jfCv2df_KE1X5szptUa1c05zyL1s9LJgQfeIySWcd6yupdws4FRmelT5_Bmuj71l7SSahkQV6AzhygH_7MKg/s400/dcntfm9d_5fzfvqvdj_b.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 137px;" /></a><br />When followers of this user click on the link, Google Analytics attributes the visit to a source of “twitter” and a medium of “share”. This data is then available in our reports, and we can answer questions like:<br /><br />What kind of revenue and ticket sales resulted from Twitter sharing yesterday?<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgN5MycP5ZTzTYvVpIxVZHOUKn_DSjrw4gLLQCcLVu4NLXtDQcfvPlKJEVViRhthKvN8H5-4WSC52MjOA9BAAhSRbwJtvZxFhWSwSIbejJihEsAWdqQRn6EPkk9D252qQuVOYKs5w/s1600-h/dcntfm9d_6g3qdtddk_b.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5336119460875507314" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgN5MycP5ZTzTYvVpIxVZHOUKn_DSjrw4gLLQCcLVu4NLXtDQcfvPlKJEVViRhthKvN8H5-4WSC52MjOA9BAAhSRbwJtvZxFhWSwSIbejJihEsAWdqQRn6EPkk9D252qQuVOYKs5w/s400/dcntfm9d_6g3qdtddk_b.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 61px;" /></a><span style="font-style: italic;font-size:85%;" >*Actual values have been modified</span><br /><br /><span style="font-weight: bold;font-size:130%;" >The Results</span><br /><br />The data continues to roll in, but some impressive insights have been gained so far:<br /><ul><li>Over 2/3 of the traffic referred from Facebook, MySpace and Twitter is a result of sharing applications and Lollapalooza’s messaging to its fans on those platforms.</li><li>Users of the social media applications on Lollapalooza.com spend twice as much as users that don’t.</li><li>“Fan Engagement” metrics such as time on site, bounce rate, page views per visit and interaction have seen significant boosts across the board as a result of social media applications.</li></ul>More details and findings are available on C3's <a href="http://www.c3presents.com/digitalblog">digital marketing blog</a>.<br /><br />“This kind of data is fantastic,” says Michael. “Not only does it help us give our fans what they want, it let’s us know how they respond to it and tells us that these efforts are worth it.”<br /><br /><span style="font-weight: bold;font-size:130%;" >Other Resources</span><br /><br />To learn more about the reports, configurations and features highlighted in this post, take a look at the following resources:<br /><ul><li><a href="http://code.google.com/apis/analytics/docs/tracking/eventTrackerGuide.html">Event Tracking</a> with Google Analytics</li><li><a href="//www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55518">Campaign Tagging</a> and tracking traffic sources</li><li><a href="http://analytics.blogspot.com/2009/05/share-customizations-and-dive-much.html">Secondary Dimensions and Pivot Tables</a></li></ul> Posted by David Booth of <a href="http://www.websharedesign.com/">WebShare</a>, a <a href="//www.google.com/analytics/authorized_consultants.html">Google Analytics Authorized Consultant</a> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2009/05/lollapalooza-tracks-social-media.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Lollapalooza Tracks Social Media Campaigns with Google Analytics&url=https://analytics.googleblog.com/2009/05/lollapalooza-tracks-social-media.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2009/05/lollapalooza-tracks-social-media.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='5800963038066257684' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2009/05/temporary-system-error-this-morning-now.html' itemprop='url' title='Temporary System Error this Morning - Now Resolved'> Temporary System Error this Morning - Now Resolved </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> May 14, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <span style="font-size:100%;">For approximately one hour today starting at 7:48 am Pacific Time</span><span style="font-size:100%;">, Google had an error in routing traffic that prevented Google Analytics from collecting a small amount of data for some web properties.<br /><br />On average, this will appear as roughly a 1% decrease in traffic for Thursday, May 14. The exact amount may be more or less depending on the concentration of traffic your site experienced during this one hour time period.<br /><br /></span><span style="font-size:100%;">On behalf of our team, we're very sorry for the inconvenience this error has caused.</span><span style="font-size:100%;"> For additional information on the error, see the <a href="http://googleblog.blogspot.com/2009/05/this-is-your-pilot-speaking-now-about.html" id="bvsf" title="Official Google Blog">Official Google Blog</a>. </span><br /><br /><span class="byline-author">Posted by Sebastian Tonkin, Google Analytics Team</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <span style="font-size:100%;">For approximately one hour today starting at 7:48 am Pacific Time</span><span style="font-size:100%;">, Google had an error in routing traffic that prevented Google Analytics from collecting a small amount of data for some web properties.<br /><br />On average, this will appear as roughly a 1% decrease in traffic for Thursday, May 14. The exact amount may be more or less depending on the concentration of traffic your site experienced during this one hour time period.<br /><br /></span><span style="font-size:100%;">On behalf of our team, we're very sorry for the inconvenience this error has caused.</span><span style="font-size:100%;"> For additional information on the error, see the <a href="http://googleblog.blogspot.com/2009/05/this-is-your-pilot-speaking-now-about.html" id="bvsf" title="Official Google Blog">Official Google Blog</a>. </span><br /><br /><span class="byline-author">Posted by Sebastian Tonkin, Google Analytics Team</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2009/05/temporary-system-error-this-morning-now.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Temporary System Error this Morning - Now Resolved&url=https://analytics.googleblog.com/2009/05/temporary-system-error-this-morning-now.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2009/05/temporary-system-error-this-morning-now.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='6752746540826846953' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2009/05/worlds-best-advanced-segment-contest.html' itemprop='url' title='The World's Best Advanced Segment Contest'> The World's Best Advanced Segment Contest </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> May 12, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Last week we announced some <a href="http://analytics.blogspot.com/2009/05/share-customizations-and-dive-much.html">new features</a> in Analytics including pivoting, secondary dimensions and the option to share customizations (like Advanced Segments). These features will be rolling out to everyone over the next few weeks. In anticipation of the release, we'd like to announce a contest for the coolest, most useful Advanced Segments. For example, one of the engineers from Google's mobile team created a <a href="http://analytics.blogspot.com/2009/02/how-many-of-your-visits-are-from.html">segment for iPhone users</a> that's now available to everyone.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTQRj9xI_pohNYycopL_uQHR4R2uXzIU3dZA72ZF92X0BXyvi-tANS3OpT2g6Z40muovaXsZO2fnTfm1qLokbSVwgNxWjywmfIDoaUoiiePZLFilTkJmqERFJ-IlaA4KIFJOJvzQ/s1600-h/Picture+19.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5335062849547412898" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTQRj9xI_pohNYycopL_uQHR4R2uXzIU3dZA72ZF92X0BXyvi-tANS3OpT2g6Z40muovaXsZO2fnTfm1qLokbSVwgNxWjywmfIDoaUoiiePZLFilTkJmqERFJ-IlaA4KIFJOJvzQ/s400/Picture+19.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 142px;" /></a><br /><br /><div id="v0lu" style="text-align: left;"> <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKbVmI-OpVfebEfas7Sd7iK3bbDBX_PtebQDuXntu42Oe_hnjoqnvLQWOGQzAFv-5iPe11FKnWgRvNx22j6q4nGtOKgCJLaYWn0E480aBuJPleN3GWGrhQ4jRKlLGHB0eSZ6hAXg/s1600-h/segment"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5335060631564351874" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKbVmI-OpVfebEfas7Sd7iK3bbDBX_PtebQDuXntu42Oe_hnjoqnvLQWOGQzAFv-5iPe11FKnWgRvNx22j6q4nGtOKgCJLaYWn0E480aBuJPleN3GWGrhQ4jRKlLGHB0eSZ6hAXg/s400/segment" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 170px;" /></a> </div><br />The winning segment should be applicable to a wide audience and have a clear use case. If you can explain how you've used the segment to increase your website ROI, that's even better.<br /><br />The winner will receive a Google Analytics teeshirt, stickers, a GAIQ voucher and a shower of praise on the blog. We'll even email your boss to tell him or her about your Google Analytics mastery. Once the new features launch for everyone, we'll follow up with a request for URLs, so get your segments ready today!<br /><br />Check out <a href="http://analytics.blogspot.com/2008/11/deeper-look-at-advanced-segmentation.html">this post</a> for more information on how to configure Advanced Segments.<br /><br /><span class="byline-author">Posted by Sebastian Tonkin, Google Analytics Team</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> Last week we announced some <a href="http://analytics.blogspot.com/2009/05/share-customizations-and-dive-much.html">new features</a> in Analytics including pivoting, secondary dimensions and the option to share customizations (like Advanced Segments). These features will be rolling out to everyone over the next few weeks. In anticipation of the release, we'd like to announce a contest for the coolest, most useful Advanced Segments. For example, one of the engineers from Google's mobile team created a <a href="http://analytics.blogspot.com/2009/02/how-many-of-your-visits-are-from.html">segment for iPhone users</a> that's now available to everyone.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTQRj9xI_pohNYycopL_uQHR4R2uXzIU3dZA72ZF92X0BXyvi-tANS3OpT2g6Z40muovaXsZO2fnTfm1qLokbSVwgNxWjywmfIDoaUoiiePZLFilTkJmqERFJ-IlaA4KIFJOJvzQ/s1600-h/Picture+19.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5335062849547412898" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTQRj9xI_pohNYycopL_uQHR4R2uXzIU3dZA72ZF92X0BXyvi-tANS3OpT2g6Z40muovaXsZO2fnTfm1qLokbSVwgNxWjywmfIDoaUoiiePZLFilTkJmqERFJ-IlaA4KIFJOJvzQ/s400/Picture+19.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 142px;" /></a><br /><br /><div id="v0lu" style="text-align: left;"> <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKbVmI-OpVfebEfas7Sd7iK3bbDBX_PtebQDuXntu42Oe_hnjoqnvLQWOGQzAFv-5iPe11FKnWgRvNx22j6q4nGtOKgCJLaYWn0E480aBuJPleN3GWGrhQ4jRKlLGHB0eSZ6hAXg/s1600-h/segment"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5335060631564351874" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKbVmI-OpVfebEfas7Sd7iK3bbDBX_PtebQDuXntu42Oe_hnjoqnvLQWOGQzAFv-5iPe11FKnWgRvNx22j6q4nGtOKgCJLaYWn0E480aBuJPleN3GWGrhQ4jRKlLGHB0eSZ6hAXg/s400/segment" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 170px;" /></a> </div><br />The winning segment should be applicable to a wide audience and have a clear use case. If you can explain how you've used the segment to increase your website ROI, that's even better.<br /><br />The winner will receive a Google Analytics teeshirt, stickers, a GAIQ voucher and a shower of praise on the blog. We'll even email your boss to tell him or her about your Google Analytics mastery. Once the new features launch for everyone, we'll follow up with a request for URLs, so get your segments ready today!<br /><br />Check out <a href="http://analytics.blogspot.com/2008/11/deeper-look-at-advanced-segmentation.html">this post</a> for more information on how to configure Advanced Segments.<br /><br /><span class="byline-author">Posted by Sebastian Tonkin, Google Analytics Team</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2009/05/worlds-best-advanced-segment-contest.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:The World's Best Advanced Segment Contest&url=https://analytics.googleblog.com/2009/05/worlds-best-advanced-segment-contest.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2009/05/worlds-best-advanced-segment-contest.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='4219390325724089956' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2009/05/back-to-basics-emailing-reports.html' itemprop='url' title='Back to Basics: Emailing reports'> Back to Basics: Emailing reports </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> May 11, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEji_067Oo2j_PHVquSnveNHs8V3O6u1EwXAQEp6HMwovB8goiQuZnigQ-67hByXbT2HRmD0SZ1hJw8rdOxKXNFnP2BuSUSrPf9xXtlsWxrpKZGpJDQWJT2KcsNqW1ahRutsr82jRA/s1600-h/Delete+scheduled+emails.jpg"></a><div style="text-align: left;"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">Usually reports are mailed out to marketing managers or directors to measure any change in progress from week-to-week. With Google Analytics, you can make the process completely automated -- you can schedule your reports to be emailed daily, weekly, monthly, or quarterly. To start emailing your reports in PDF, CSV, XML, and TSV format, just click the 'Email' icon above all your reports:</span></span></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></div><div><span class="Apple-style-span" style="color: rgb(0, 0, 238);"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5334683364809083970" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbigy1DjHm9txUMReJwcrkzJ0OfTkPvwVIWu7D3Fu-2IKpTBWluUNW0gk0LlQOJ8CgtaCAQbWmYueO0xrU1qmomXpuLFgoMh8TbXwewSNzLpwmtumHGbGS-9XPuFUGKcoy566QCA/s400/Email+icon.jpg" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 260px; height: 112px;" /></span></div><div><span class="Apple-style-span" style="font-family:Verdana;"><a id="k7gd" href="//www.google.com/support/googleanalytics/bin/answer.py?answer=67752" title="this Help Center article"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">This Help Center article</span></span></a><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color: rgb(102, 102, 102);"><span class="Apple-style-span" style="font-size:small;"> has comprehensive instructions on how to schedule your reports or email them on the fly.</span></span></span></span></div><div><span class="Apple-style-span" style=";font-family:Verdana;font-size:100%;" ><span class="Apple-style-span" style="font-size:13;"><div style="margin-top: 0px; margin-bottom: 0px;"><span class="Apple-style-span" style="color: rgb(255, 0, 0);"><span style="color: rgb(0, 0, 0);"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span></span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">If after scheduling reports you want to delete them, you can do so at any time by going to the 'Manage Scheduled Emails' dashboard. This may be a little hard to find since you have to click a separate 'Email' icon in the reports page. </span></span></div><div style="margin-top: 0px; margin-bottom: 0px;"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></div><div style="margin-top: 0px; margin-bottom: 0px;"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">To delete a scheduled email, please follow these steps: </span></span></div><div style="margin-top: 0px; margin-bottom: 0px;"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></div><div style="margin-top: 0px; margin-bottom: 0px;"><b><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">1.</span></span></b><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"> Find the other 'Email' icon on the left hand side of the reports page. Look at the image below to get an idea of where it's located.</span></span></div><div style="margin-top: 0px; margin-bottom: 0px;"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></div><div style="margin-top: 0px; margin-bottom: 0px;"><span class="Apple-style-span" style="color: rgb(0, 0, 238);"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5334683507664720818" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNhQ085m2HgleiewH7U7NvACR4ovMvFnb_MpPFb8o24pFzXLs10Ar2e-qxvlNEOWAyDJYRPcdDARJUf0p5zXVtLvL7mjBgz-CbtmNYRVXlxYgCIJeSKat7xF225DY7EIX0mlLL7A/s400/Email+icon+2.jpg" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 346px;" /></span></div><div style="margin-top: 0px; margin-bottom: 0px;"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></div><div style="margin-top: 0px; margin-bottom: 0px;"><b><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">2.</span></span></b><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"> After clicking the icon, you should see a list of scheduled reports. Click the icon that looks like a trash can in the upper right hand corner to delete them forever.</span></span></div><div style="margin-top: 0px; margin-bottom: 0px;"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></div><div style="margin-top: 0px; margin-bottom: 0px;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEji_067Oo2j_PHVquSnveNHs8V3O6u1EwXAQEp6HMwovB8goiQuZnigQ-67hByXbT2HRmD0SZ1hJw8rdOxKXNFnP2BuSUSrPf9xXtlsWxrpKZGpJDQWJT2KcsNqW1ahRutsr82jRA/s1600-h/Delete+scheduled+emails.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5334683840826666802" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEji_067Oo2j_PHVquSnveNHs8V3O6u1EwXAQEp6HMwovB8goiQuZnigQ-67hByXbT2HRmD0SZ1hJw8rdOxKXNFnP2BuSUSrPf9xXtlsWxrpKZGpJDQWJT2KcsNqW1ahRutsr82jRA/s400/Delete+scheduled+emails.jpg" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 60px;" /></a><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></div><div style="margin-top: 0px; margin-bottom: 0px;"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">Hopefully after reading this post, you've automated sending out reports and have one less thing to worry about on Mondays!</span></span></div></span></span><br /><span class="byline-author">Posted by Christina Park, Google Analytics Team</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEji_067Oo2j_PHVquSnveNHs8V3O6u1EwXAQEp6HMwovB8goiQuZnigQ-67hByXbT2HRmD0SZ1hJw8rdOxKXNFnP2BuSUSrPf9xXtlsWxrpKZGpJDQWJT2KcsNqW1ahRutsr82jRA/s1600-h/Delete+scheduled+emails.jpg"></a><div style="text-align: left;"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">Usually reports are mailed out to marketing managers or directors to measure any change in progress from week-to-week. With Google Analytics, you can make the process completely automated -- you can schedule your reports to be emailed daily, weekly, monthly, or quarterly. To start emailing your reports in PDF, CSV, XML, and TSV format, just click the 'Email' icon above all your reports:</span></span></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></div><div><span class="Apple-style-span" style="color: rgb(0, 0, 238);"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5334683364809083970" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbigy1DjHm9txUMReJwcrkzJ0OfTkPvwVIWu7D3Fu-2IKpTBWluUNW0gk0LlQOJ8CgtaCAQbWmYueO0xrU1qmomXpuLFgoMh8TbXwewSNzLpwmtumHGbGS-9XPuFUGKcoy566QCA/s400/Email+icon.jpg" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 260px; height: 112px;" /></span></div><div><span class="Apple-style-span" style="font-family:Verdana;"><a id="k7gd" href="//www.google.com/support/googleanalytics/bin/answer.py?answer=67752" title="this Help Center article"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">This Help Center article</span></span></a><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color: rgb(102, 102, 102);"><span class="Apple-style-span" style="font-size:small;"> has comprehensive instructions on how to schedule your reports or email them on the fly.</span></span></span></span></div><div><span class="Apple-style-span" style=";font-family:Verdana;font-size:100%;" ><span class="Apple-style-span" style="font-size:13;"><div style="margin-top: 0px; margin-bottom: 0px;"><span class="Apple-style-span" style="color: rgb(255, 0, 0);"><span style="color: rgb(0, 0, 0);"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span></span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">If after scheduling reports you want to delete them, you can do so at any time by going to the 'Manage Scheduled Emails' dashboard. This may be a little hard to find since you have to click a separate 'Email' icon in the reports page. </span></span></div><div style="margin-top: 0px; margin-bottom: 0px;"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></div><div style="margin-top: 0px; margin-bottom: 0px;"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">To delete a scheduled email, please follow these steps: </span></span></div><div style="margin-top: 0px; margin-bottom: 0px;"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></div><div style="margin-top: 0px; margin-bottom: 0px;"><b><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">1.</span></span></b><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"> Find the other 'Email' icon on the left hand side of the reports page. Look at the image below to get an idea of where it's located.</span></span></div><div style="margin-top: 0px; margin-bottom: 0px;"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></div><div style="margin-top: 0px; margin-bottom: 0px;"><span class="Apple-style-span" style="color: rgb(0, 0, 238);"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5334683507664720818" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNhQ085m2HgleiewH7U7NvACR4ovMvFnb_MpPFb8o24pFzXLs10Ar2e-qxvlNEOWAyDJYRPcdDARJUf0p5zXVtLvL7mjBgz-CbtmNYRVXlxYgCIJeSKat7xF225DY7EIX0mlLL7A/s400/Email+icon+2.jpg" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 346px;" /></span></div><div style="margin-top: 0px; margin-bottom: 0px;"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></div><div style="margin-top: 0px; margin-bottom: 0px;"><b><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">2.</span></span></b><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"> After clicking the icon, you should see a list of scheduled reports. Click the icon that looks like a trash can in the upper right hand corner to delete them forever.</span></span></div><div style="margin-top: 0px; margin-bottom: 0px;"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></div><div style="margin-top: 0px; margin-bottom: 0px;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEji_067Oo2j_PHVquSnveNHs8V3O6u1EwXAQEp6HMwovB8goiQuZnigQ-67hByXbT2HRmD0SZ1hJw8rdOxKXNFnP2BuSUSrPf9xXtlsWxrpKZGpJDQWJT2KcsNqW1ahRutsr82jRA/s1600-h/Delete+scheduled+emails.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5334683840826666802" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEji_067Oo2j_PHVquSnveNHs8V3O6u1EwXAQEp6HMwovB8goiQuZnigQ-67hByXbT2HRmD0SZ1hJw8rdOxKXNFnP2BuSUSrPf9xXtlsWxrpKZGpJDQWJT2KcsNqW1ahRutsr82jRA/s400/Delete+scheduled+emails.jpg" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 60px;" /></a><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></div><div style="margin-top: 0px; margin-bottom: 0px;"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">Hopefully after reading this post, you've automated sending out reports and have one less thing to worry about on Mondays!</span></span></div></span></span><br /><span class="byline-author">Posted by Christina Park, Google Analytics Team</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2009/05/back-to-basics-emailing-reports.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Back to Basics: Emailing reports&url=https://analytics.googleblog.com/2009/05/back-to-basics-emailing-reports.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2009/05/back-to-basics-emailing-reports.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='2743222657099015384' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2009/05/how-to-use-ecommerce-tracking-in-google.html' itemprop='url' title='How to Use Ecommerce Tracking in Google Analytics'> How to Use Ecommerce Tracking in Google Analytics </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> May 7, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Last year, Justin Cutroni of <a href="http://www.epikone.com/">EpikOne</a> published a four-part tutorial on how to use Ecommerce Tracking in Google Analytics. We've seen a lot of interest in this topic, so we thought we'd republish the first part of the series here on the Analytics blog.<br /><br /><br /><h2>Ecommerce Tracking Part 1: How it Works</h2><p> This post is the first in a series of e-commerce transaction tracking with Google Analytics. Why is e-commerce tracking important? Well, transaction data is a vital piece of information when analyzing online business performance. </p> <p> Sure, it’s great to measure things like conversion rate, but revenue is much more tangible to many business owners. Having the e-commerce data in your web analytics application makes it easier to perform analysis. Do you need to set up e-commerce tracking? No, but it sure helps. :)<br /><br /></p> <h2> The Big Pictures </h2> <p> E-commerce tracking is based on the same principal as standard pageview tracking. JavaScript code sends the data to a Google Analytic servers by requesting an invisible gif file. The big difference is that e-commerce data is sent rather than pageview data.<br /></p> <p> But how does Google Analytics get the e-commerce data? That’s the tricky part. You, the site owner, must create some type of code that inserts the transaction data into the GA JavaScript. Sounds tricky, huh? Well, its not that bad.<br /><br /></p> <h2> Step by Step: How it Works </h2> <p> Let’s break it down and walk through what actually happens.<br /></p> <ol><li> The visitor submits their transaction to your server. </li><li> Your server receives the transaction data and processes the transaction. This may include a number of steps at the server level, such as sending a confirmation email, checking a credit card number, etc. </li><li> After processing the transaction the server prepares to send the receipt page back to the visitor. While preparing the receipt page your server must extract some the transaction data and insert it into the Google Analytics JavaScript. This is the code that you must create. </li><li> The receipt page is sent to the visitor’s browser. </li><li> While the receipt page renders in the visitor’s browser the e-commerce data is sent to Google Analytics via special GA JavaScript. </li><li> Here’s a basic diagram of the process. Again, the biggest challenge during implementation is adding code to your web server that inserts the transaction data, in the appropriate format, into the receipt page. I’ll cover the setup in part 2 of this series. </li></ol><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDKyMEP2YxFWVvprPyEWb_GIE2Q0QbJ8vKdL27IyZ5n_P7EGpgNss3hv6YRxI96eouJVkBoQYFpmcDULL96Z_WhpugVokf8cA80g74nrB-Gme5F4AVuVW1Wtjb6s_0j_lIsAzsWA/s1600-h/ecommerce.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5333204380664676834" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDKyMEP2YxFWVvprPyEWb_GIE2Q0QbJ8vKdL27IyZ5n_P7EGpgNss3hv6YRxI96eouJVkBoQYFpmcDULL96Z_WhpugVokf8cA80g74nrB-Gme5F4AVuVW1Wtjb6s_0j_lIsAzsWA/s400/ecommerce.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 395px;" /></a> <h2><br />What Data can be Tracked?</h2> <p> Google Analytics collect two types of e-commerce data: transaction data and item data. Transaction data describes the overall transaction (transaction ID, total sale, tax, shipping, etc.) while item data describes the items purchased in the transaction (sku, description, category, etc.). All of this data eventually ends up in GA reports. Here’s a complete list of the data:<br /></p> <p> <b>Transaction Data</b> </p> <ul><li> Transaction ID: your internal transaction ID [required] </li><li> Affiliate or store name </li><li> Total </li><li> Tax </li><li> Shipping </li><li> City </li><li> State or region </li><li> Country </li></ul> <p> <b>Item Data</b> </p> <ul><li> Transaction ID: same as in transaction data [required] </li><li> SKU </li><li> Product name </li><li> Product category or product variation </li><li> Unit price [required] </li><li> Quantity [required] </li></ul> <p> A few notes about the data. First, the geo-location data is no longer used by Google Analytics. The new version of GA tries to identify where the buyer is located using an IP address lookup.<br /></p> <p> Also, you should avoid using any non-alpha numeric characters in the data. Especially in the numeric fields. Do not add a currency identifier (i.e. dollar sign) in the total, tax or shipping fields. this can cause problems with the data.<br /></p><p>Continue reading <a href="http://www.epikone.com/blog/2008/01/13/google-analytics-e-commerce-tracking-pt-1-how-it-works/">parts 2-4</a> of this series on EpikOne's Blog, Analytics Talk</p>Posted by Sebastian Tonkin, Google Analytics<br /><span class="byline-author"></span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> Last year, Justin Cutroni of <a href="http://www.epikone.com/">EpikOne</a> published a four-part tutorial on how to use Ecommerce Tracking in Google Analytics. We've seen a lot of interest in this topic, so we thought we'd republish the first part of the series here on the Analytics blog.<br /><br /><br /><h2>Ecommerce Tracking Part 1: How it Works</h2><p> This post is the first in a series of e-commerce transaction tracking with Google Analytics. Why is e-commerce tracking important? Well, transaction data is a vital piece of information when analyzing online business performance. </p> <p> Sure, it’s great to measure things like conversion rate, but revenue is much more tangible to many business owners. Having the e-commerce data in your web analytics application makes it easier to perform analysis. Do you need to set up e-commerce tracking? No, but it sure helps. :)<br /><br /></p> <h2> The Big Pictures </h2> <p> E-commerce tracking is based on the same principal as standard pageview tracking. JavaScript code sends the data to a Google Analytic servers by requesting an invisible gif file. The big difference is that e-commerce data is sent rather than pageview data.<br /></p> <p> But how does Google Analytics get the e-commerce data? That’s the tricky part. You, the site owner, must create some type of code that inserts the transaction data into the GA JavaScript. Sounds tricky, huh? Well, its not that bad.<br /><br /></p> <h2> Step by Step: How it Works </h2> <p> Let’s break it down and walk through what actually happens.<br /></p> <ol><li> The visitor submits their transaction to your server. </li><li> Your server receives the transaction data and processes the transaction. This may include a number of steps at the server level, such as sending a confirmation email, checking a credit card number, etc. </li><li> After processing the transaction the server prepares to send the receipt page back to the visitor. While preparing the receipt page your server must extract some the transaction data and insert it into the Google Analytics JavaScript. This is the code that you must create. </li><li> The receipt page is sent to the visitor’s browser. </li><li> While the receipt page renders in the visitor’s browser the e-commerce data is sent to Google Analytics via special GA JavaScript. </li><li> Here’s a basic diagram of the process. Again, the biggest challenge during implementation is adding code to your web server that inserts the transaction data, in the appropriate format, into the receipt page. I’ll cover the setup in part 2 of this series. </li></ol><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDKyMEP2YxFWVvprPyEWb_GIE2Q0QbJ8vKdL27IyZ5n_P7EGpgNss3hv6YRxI96eouJVkBoQYFpmcDULL96Z_WhpugVokf8cA80g74nrB-Gme5F4AVuVW1Wtjb6s_0j_lIsAzsWA/s1600-h/ecommerce.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5333204380664676834" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDKyMEP2YxFWVvprPyEWb_GIE2Q0QbJ8vKdL27IyZ5n_P7EGpgNss3hv6YRxI96eouJVkBoQYFpmcDULL96Z_WhpugVokf8cA80g74nrB-Gme5F4AVuVW1Wtjb6s_0j_lIsAzsWA/s400/ecommerce.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 395px;" /></a> <h2><br />What Data can be Tracked?</h2> <p> Google Analytics collect two types of e-commerce data: transaction data and item data. Transaction data describes the overall transaction (transaction ID, total sale, tax, shipping, etc.) while item data describes the items purchased in the transaction (sku, description, category, etc.). All of this data eventually ends up in GA reports. Here’s a complete list of the data:<br /></p> <p> <b>Transaction Data</b> </p> <ul><li> Transaction ID: your internal transaction ID [required] </li><li> Affiliate or store name </li><li> Total </li><li> Tax </li><li> Shipping </li><li> City </li><li> State or region </li><li> Country </li></ul> <p> <b>Item Data</b> </p> <ul><li> Transaction ID: same as in transaction data [required] </li><li> SKU </li><li> Product name </li><li> Product category or product variation </li><li> Unit price [required] </li><li> Quantity [required] </li></ul> <p> A few notes about the data. First, the geo-location data is no longer used by Google Analytics. The new version of GA tries to identify where the buyer is located using an IP address lookup.<br /></p> <p> Also, you should avoid using any non-alpha numeric characters in the data. Especially in the numeric fields. Do not add a currency identifier (i.e. dollar sign) in the total, tax or shipping fields. this can cause problems with the data.<br /></p><p>Continue reading <a href="http://www.epikone.com/blog/2008/01/13/google-analytics-e-commerce-tracking-pt-1-how-it-works/">parts 2-4</a> of this series on EpikOne's Blog, Analytics Talk</p>Posted by Sebastian Tonkin, Google Analytics<br /><span class="byline-author"></span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2009/05/how-to-use-ecommerce-tracking-in-google.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:How to Use Ecommerce Tracking in Google Analytics&url=https://analytics.googleblog.com/2009/05/how-to-use-ecommerce-tracking-in-google.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2009/05/how-to-use-ecommerce-tracking-in-google.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='2422008936310749824' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2009/05/share-customizations-and-dive-much.html' itemprop='url' title='Share Customizations and Dive Much Deeper, Available Soon...'> Share Customizations and Dive Much Deeper, Available Soon... </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> May 6, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Today at eMmetrics San Jose, we announced four feature updates coming soon to Google Analytics. These features are especially relevant if you're an Advanced user of Google Analytics.<br /><br /><b>Pivoting and Secondary Dimensions</b><br /><br />Pivoting and Secondary Dimensions are new features available in most table views that allow inline cross-tabular analysis of data. You can use these new power features to do in-depth, on-the-fly analysis and see all the information in the same table. View data by two dimensions at once, such as keywords and cities. Next, pivot by another dimension such as source, while also viewing two additional metrics such as <span style="background-color: rgb(255, 255, 255);">visits and pages/visit</span>.... all within a single table view.<br /><br />The possibilities are virtually endless and potentially mind boggling (you've been warned!). Watch the video below.<br /><br /><object height="344" width="425"><param name="movie" value="//www.youtube.com/v/3YgbZg-Jb9o&hl=en&fs=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="//www.youtube.com/v/3YgbZg-Jb9o&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="344" width="425"></embed></object><br /><br /><b>Share Custom Reports and Advanced Segment Customizations</b><br /><br />Also announced today is the ability to share customizations you have made to Custom Reports and Advanced Segmentation by simply sharing a URL. Think you have the ultimate custom SEO report? Post the URL for the report to your blog or email it to a friend. When people click on it, they import the report structure, so rather than seeing your data, they see the report you built, but with their data in it. Now people can share their more interesting Google Analytics customizations without having to send detailed instructions, just share a URL! <div><br /></div> <div> <div id="p8en" style="text-align: left;"> <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIRGCT4KOS6mpqjSTmZRYsoofI0yCi16bEEQNFspMHXFQM1qU6ynB9m4K9ZE_4lnOYzX-sco-MuI0r1KaHjnw-V2YhU6hemkG-u80CdCQDXOcuFHtlcjwcVLwzIifT0nLsSJi1gQ/s1600-h/pivoting.gif"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5332817578205386258" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIRGCT4KOS6mpqjSTmZRYsoofI0yCi16bEEQNFspMHXFQM1qU6ynB9m4K9ZE_4lnOYzX-sco-MuI0r1KaHjnw-V2YhU6hemkG-u80CdCQDXOcuFHtlcjwcVLwzIifT0nLsSJi1gQ/s400/pivoting.gif" style="cursor: pointer; width: 400px; height: 171px;" /></a> </div><br /><b>Manage Customizations Across Profiles</b><br /><br />In addition, if you have multiple profiles you will be able to pick and choose which ones get which Custom Reports and Advanced Segments associated with your account. So if you import or create the ultimate Search Engine Marketing report and one of your profiles doesn't do SEM, simply don't add it to that profile.<br /><br /></div> <i>All of these new features are in beta and will first be available to show attendees, then will begin rolling out in everyone's reports over the coming weeks.</i><br /><br /><span class="byline-author">Posted by Brett Crosby, Google Analytics Team</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> Today at eMmetrics San Jose, we announced four feature updates coming soon to Google Analytics. These features are especially relevant if you're an Advanced user of Google Analytics.<br /><br /><b>Pivoting and Secondary Dimensions</b><br /><br />Pivoting and Secondary Dimensions are new features available in most table views that allow inline cross-tabular analysis of data. You can use these new power features to do in-depth, on-the-fly analysis and see all the information in the same table. View data by two dimensions at once, such as keywords and cities. Next, pivot by another dimension such as source, while also viewing two additional metrics such as <span style="background-color: rgb(255, 255, 255);">visits and pages/visit</span>.... all within a single table view.<br /><br />The possibilities are virtually endless and potentially mind boggling (you've been warned!). Watch the video below.<br /><br /><object height="344" width="425"><param name="movie" value="//www.youtube.com/v/3YgbZg-Jb9o&hl=en&fs=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="//www.youtube.com/v/3YgbZg-Jb9o&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="344" width="425"></embed></object><br /><br /><b>Share Custom Reports and Advanced Segment Customizations</b><br /><br />Also announced today is the ability to share customizations you have made to Custom Reports and Advanced Segmentation by simply sharing a URL. Think you have the ultimate custom SEO report? Post the URL for the report to your blog or email it to a friend. When people click on it, they import the report structure, so rather than seeing your data, they see the report you built, but with their data in it. Now people can share their more interesting Google Analytics customizations without having to send detailed instructions, just share a URL! <div><br /></div> <div> <div id="p8en" style="text-align: left;"> <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIRGCT4KOS6mpqjSTmZRYsoofI0yCi16bEEQNFspMHXFQM1qU6ynB9m4K9ZE_4lnOYzX-sco-MuI0r1KaHjnw-V2YhU6hemkG-u80CdCQDXOcuFHtlcjwcVLwzIifT0nLsSJi1gQ/s1600-h/pivoting.gif"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5332817578205386258" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIRGCT4KOS6mpqjSTmZRYsoofI0yCi16bEEQNFspMHXFQM1qU6ynB9m4K9ZE_4lnOYzX-sco-MuI0r1KaHjnw-V2YhU6hemkG-u80CdCQDXOcuFHtlcjwcVLwzIifT0nLsSJi1gQ/s400/pivoting.gif" style="cursor: pointer; width: 400px; height: 171px;" /></a> </div><br /><b>Manage Customizations Across Profiles</b><br /><br />In addition, if you have multiple profiles you will be able to pick and choose which ones get which Custom Reports and Advanced Segments associated with your account. So if you import or create the ultimate Search Engine Marketing report and one of your profiles doesn't do SEM, simply don't add it to that profile.<br /><br /></div> <i>All of these new features are in beta and will first be available to show attendees, then will begin rolling out in everyone's reports over the coming weeks.</i><br /><br /><span class="byline-author">Posted by Brett Crosby, Google Analytics Team</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2009/05/share-customizations-and-dive-much.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Share Customizations and Dive Much Deeper, Available Soon...&url=https://analytics.googleblog.com/2009/05/share-customizations-and-dive-much.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2009/05/share-customizations-and-dive-much.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='8057518549128810599' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2009/05/surface-your-google-analytics-data-in.html' itemprop='url' title='Surface your Google Analytics data in Google Ad Planner'> Surface your Google Analytics data in Google Ad Planner </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> May 5, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> We know that web publishers can get frustrated when public estimates of their traffic don't match what they're seeing in their web analytics accounts. Publishers with ad revenue at stake need to present the best possible data to advertisers, but they couldn't do much about it... until now.<br /><br />Today, we are <a href="http://adsense.blogspot.com/2009/05/showcase-your-site-with-google-ad.html">announcing</a> an integration with <a title="Google Ad Planner" href="https://www.google.com/adplanner" id="sz4h">Google Ad Planner Publisher Center</a> that allows you to opt in some of your Google Analytics data into Google Ad Planner so that you can replace <a title="traffic estimates" href="http://adwords.blogspot.com/2009/01/new-year-new-traffic-model-for-ad.html" id="n-3j">traffic estimates</a> with directly measured Google Analytics data. Of course, this feature is strictly optional and provides the most value to publishers who have ads on their site. A lot of publishers have requested this feature and we hope that those of you who do enable the feature will enjoy seeing data that matches what you see in Google Analytics. <div style="text-align: left;"><br /></div><div style="text-align: left;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfqHE5BAJySL1Yy7ndkXFX5pBYbD4fU4y9rGumftsYck8j3Er9pOtlbOYEJVBMj7S7kQa7XhSpwtABtjYovAXWU3-xqCbgkt88h-q3scjhD9TsPB4JFasp2llGBHA5gHKx-wDcnw/s1600-h/dcbf5zsv_1f8n5qbd8_b.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5332420465748043106" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfqHE5BAJySL1Yy7ndkXFX5pBYbD4fU4y9rGumftsYck8j3Er9pOtlbOYEJVBMj7S7kQa7XhSpwtABtjYovAXWU3-xqCbgkt88h-q3scjhD9TsPB4JFasp2llGBHA5gHKx-wDcnw/s400/dcbf5zsv_1f8n5qbd8_b.png" style="cursor: pointer; width: 400px; height: 326px;" /></a></div><div style="text-align: left;"><br /></div><div style="text-align: left;">To see how your site is currently displayed in Google Ad Planner, visit the <a href="//www.google.com/adplanner/publisher" id="ll63" target="_blank" title="Google Ad Planner Publisher Center">Google Ad Planner Publisher Center</a> and search for your site. If you want to get started managing your site profile in Google Ad Planner and opt in your Google Analytics traffic metrics, first enable the "<a title="Share my Google Analytics data with Google products only" href="//www.google.com/support/googleanalytics/bin/answer.py?answer=87515#0.1.1_5" id="y2s4" style="color: rgb(85, 26, 139);">Share my Google Analytics data with Google products only</a>" from within your <a title="Google Analytics data sharing settings page" href="https://www.google.com/analytics/settings/edit_account" id="sc7g" style="color: rgb(85, 26, 139);">Google Analytics data sharing settings page</a>. Then, go to your Google Ad Planner account, sign in, and select the Google Analytics metrics you'd like to share publicly. Once you do, your Google Analytics traffic metrics will replace Google Ad Planner's estimates of your traffic, and potential advertisers can see the important metrics that you are seeing.*<br /></div><div><br /></div><div>For more information about the Google Ad Planner Publisher Center, visit the Ad Planner <a id="p9jj" href="//www.google.com/support/adplanner/bin/topic.py?topic=15018" title="Help Center">Help Center</a>, or watch our video below:<br /></div><div><br /><br /><object height="344" width="425"><param name="movie" value="//www.youtube.com/v/8LQrSiqw_Zs&hl=en&fs=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="//www.youtube.com/v/8LQrSiqw_Zs&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="344" width="425"></embed></object><br /><br /></div><div><br /></div><div><span style="font-style: italic;">*Please note that publishers who decide to share their Analytics data for the first time may have to wait up to 48 hours to see the traffic data in their Ad Planner account.</span><br /></div><div><br /></div><span class="byline-author">Posted by Wayne Lin, Google Ad Planner Team</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> We know that web publishers can get frustrated when public estimates of their traffic don't match what they're seeing in their web analytics accounts. Publishers with ad revenue at stake need to present the best possible data to advertisers, but they couldn't do much about it... until now.<br /><br />Today, we are <a href="http://adsense.blogspot.com/2009/05/showcase-your-site-with-google-ad.html">announcing</a> an integration with <a title="Google Ad Planner" href="https://www.google.com/adplanner" id="sz4h">Google Ad Planner Publisher Center</a> that allows you to opt in some of your Google Analytics data into Google Ad Planner so that you can replace <a title="traffic estimates" href="http://adwords.blogspot.com/2009/01/new-year-new-traffic-model-for-ad.html" id="n-3j">traffic estimates</a> with directly measured Google Analytics data. Of course, this feature is strictly optional and provides the most value to publishers who have ads on their site. A lot of publishers have requested this feature and we hope that those of you who do enable the feature will enjoy seeing data that matches what you see in Google Analytics. <div style="text-align: left;"><br /></div><div style="text-align: left;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfqHE5BAJySL1Yy7ndkXFX5pBYbD4fU4y9rGumftsYck8j3Er9pOtlbOYEJVBMj7S7kQa7XhSpwtABtjYovAXWU3-xqCbgkt88h-q3scjhD9TsPB4JFasp2llGBHA5gHKx-wDcnw/s1600-h/dcbf5zsv_1f8n5qbd8_b.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5332420465748043106" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfqHE5BAJySL1Yy7ndkXFX5pBYbD4fU4y9rGumftsYck8j3Er9pOtlbOYEJVBMj7S7kQa7XhSpwtABtjYovAXWU3-xqCbgkt88h-q3scjhD9TsPB4JFasp2llGBHA5gHKx-wDcnw/s400/dcbf5zsv_1f8n5qbd8_b.png" style="cursor: pointer; width: 400px; height: 326px;" /></a></div><div style="text-align: left;"><br /></div><div style="text-align: left;">To see how your site is currently displayed in Google Ad Planner, visit the <a href="//www.google.com/adplanner/publisher" id="ll63" target="_blank" title="Google Ad Planner Publisher Center">Google Ad Planner Publisher Center</a> and search for your site. If you want to get started managing your site profile in Google Ad Planner and opt in your Google Analytics traffic metrics, first enable the "<a title="Share my Google Analytics data with Google products only" href="//www.google.com/support/googleanalytics/bin/answer.py?answer=87515#0.1.1_5" id="y2s4" style="color: rgb(85, 26, 139);">Share my Google Analytics data with Google products only</a>" from within your <a title="Google Analytics data sharing settings page" href="https://www.google.com/analytics/settings/edit_account" id="sc7g" style="color: rgb(85, 26, 139);">Google Analytics data sharing settings page</a>. Then, go to your Google Ad Planner account, sign in, and select the Google Analytics metrics you'd like to share publicly. Once you do, your Google Analytics traffic metrics will replace Google Ad Planner's estimates of your traffic, and potential advertisers can see the important metrics that you are seeing.*<br /></div><div><br /></div><div>For more information about the Google Ad Planner Publisher Center, visit the Ad Planner <a id="p9jj" href="//www.google.com/support/adplanner/bin/topic.py?topic=15018" title="Help Center">Help Center</a>, or watch our video below:<br /></div><div><br /><br /><object height="344" width="425"><param name="movie" value="//www.youtube.com/v/8LQrSiqw_Zs&hl=en&fs=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="//www.youtube.com/v/8LQrSiqw_Zs&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="344" width="425"></embed></object><br /><br /></div><div><br /></div><div><span style="font-style: italic;">*Please note that publishers who decide to share their Analytics data for the first time may have to wait up to 48 hours to see the traffic data in their Ad Planner account.</span><br /></div><div><br /></div><span class="byline-author">Posted by Wayne Lin, Google Ad Planner Team</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2009/05/surface-your-google-analytics-data-in.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Surface your Google Analytics data in Google Ad Planner&url=https://analytics.googleblog.com/2009/05/surface-your-google-analytics-data-in.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2009/05/surface-your-google-analytics-data-in.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='1497841413793849841' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2009/05/back-to-basics-easy-way-to-spot-quality.html' itemprop='url' title='Back to Basics: An easy way to spot quality traffic'> Back to Basics: An easy way to spot quality traffic </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> May 4, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <p><span style="font-size:10pt;"><span class="Apple-style-span" style="color:#666666;">Your site may be getting a lot of traffic from referring sites, but which websites refer visitors that actually convert to a </span><a href="//www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55580"><span class="Apple-style-span" style="color:#666666;">goal</span></a><span class="Apple-style-span" style="color:#666666;">? There’s a basic report that can show you where your quality traffic is coming from: the Traffic Sources report.</span><span class="Apple-style-span" style="color:#666666;"><o:p></o:p></span></span></p><p><span style="font-size:10pt;"><span class="Apple-style-span" style="color:#666666;">To spot which website links are referring visitors that convert to your goals, follow these steps:</span><span class="apple-converted-space"><span class="Apple-style-span" style="color:#666666;"> </span></span><span class="Apple-style-span" style="color:#666666;"><br /><br />1. On the main ‘View Reports’ screen, choose</span><span class="apple-converted-space"><span class="Apple-style-span" style="color:#666666;"> </span></span><b><span class="Apple-style-span" style="color:#666666;">Traffic Sources</span></b><span class="apple-converted-space"><span class="Apple-style-span" style="color:#666666;"> </span></span><span class="Apple-style-span" style="color:#666666;">in the lefthand navigation.<br /><br />2. In the same area you'll now see a list of subset of reports. Click on 'Referring Sites.'<br /><br />3. Now you'll see a report of all the top sites that refer traffic to you ("referral" = the user clicked a link on the </span><span style="background-repeat: initial; "><span class="Apple-style-span" style="color:#666666;"><span style="background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background- background-position: initial initial; "></span></span><span style="background-repeat: initial; "><span class="Apple-style-span" style="color:#666666;">source</span></span></span><span class="Apple-style-span" style="color:#666666;">site). Click on the</span><span class="apple-converted-space"><span class="Apple-style-span" style="color:#666666;"> </span></span><b><span class="Apple-style-span" style="color:#666666;">Goal Conversion</span></b><span class="apple-converted-space"><span class="Apple-style-span" style="color:#666666;"> </span></span><span class="Apple-style-span" style="color:#666666;">tab.<br /><br />4. Now you'll see the top 10 referral domains. In the bottom gray section, choose a larger number for 'show rows' in order to see them all.<br /><br />5. You'll get a breakdown of goal conversion percentages for every referral. Right above the data table, you'll see a score card listing your site average's data so that you can compare it to the information coming from specific sources.</span></span></p><p><span class="Apple-style-span" style="font-size:7;"><span class="Apple-style-span" style="font-size:48px;"><span class="Apple-style-span" style="-webkit-text-decorations-in-effect: underline; font-size:16px;"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5332107976627717378" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpMNt4VL5QEgLljjyKQfQ_o8AvDB98OMOogZhnw4XeRUk3V_dZSeuXIgcktea3XfW1AdBLJYUiaP7Plx_pfaXQKU9av2Dc44-9iIF6Tr12GkOTdUmHJjZIL1twNpOkM7BveyFwPA/s400/Picture-15.png" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 400px; height: 181px; " /></span></span></span></p><p><span style="font-size:10pt;"><span class="Apple-style-span" style="color:#666666;">Of course, for this report to actually show goal conversion data, you’ll need to have created goals for your website. You can either read a quick how-to from our </span><a href="//www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55515"><span class="Apple-style-span" style="color:#666666;">Help Center</span></a><span class="Apple-style-span" style="color:#666666;">, </span><a href="//www.youtube.com/watch?v=IibCs23EuiE&feature=PlayList&p=85CE2D27BC6FD84B&index=8"><span class="Apple-style-span" style="color:#666666;">watch a video</span></a><span class="Apple-style-span" style="color:#666666;">, or view a </span><a href="http://services.google.com/analytics/breeze/en/goals/index.html"><span class="Apple-style-span" style="color:#666666;">GA IQ</span></a><span class="Apple-style-span" style="color:#666666;"> learning module on it.</span><span class="Apple-style-span" style="color:#666666;"><o:p></o:p></span></span></p><p><span class="apple-style-span"><span style="font-size:10pt;"><span class="Apple-style-span" style="color:#666666;">If you run an ecommerce site and would like some more information on identifying valuable referrers, you may want to check out</span></span></span><span class="apple-converted-space"><span style="font-size:10pt;"><span class="Apple-style-span" style="color:#666666;"> </span></span></span><span class="apple-style-span"><span style="font-size:10pt;"><span><a href="http://analytics.blogspot.com/2009/03/marketing-optimization-with-google.html" target="_blank"><span class="Apple-style-span" style="color:#666666;">this post</span></a><span class="Apple-style-span" style="color:#666666;"> </span></span><span class="Apple-style-span" style="color:#666666;">written by one of our </span></span></span><span class="apple-converted-space"><span class="Apple-style-span" style="color:#666666;"><span style="font-size:10pt;"></span></span></span><span class="apple-style-span"><span style="font-size:10pt;"><a href="//www.google.com/analytics/authorized_consultants.html" target="_blank"><span class="Apple-style-span" style="color:#666666;">Authorized Consultants</span></a><span class="Apple-style-span" style="color:#666666;">.</span></span></span></p><br /><span class="byline-author">Posted by Christina Park, Google Analytics Team</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <p><span style="font-size:10pt;"><span class="Apple-style-span" style="color:#666666;">Your site may be getting a lot of traffic from referring sites, but which websites refer visitors that actually convert to a </span><a href="//www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55580"><span class="Apple-style-span" style="color:#666666;">goal</span></a><span class="Apple-style-span" style="color:#666666;">? There’s a basic report that can show you where your quality traffic is coming from: the Traffic Sources report.</span><span class="Apple-style-span" style="color:#666666;"><o:p></o:p></span></span></p><p><span style="font-size:10pt;"><span class="Apple-style-span" style="color:#666666;">To spot which website links are referring visitors that convert to your goals, follow these steps:</span><span class="apple-converted-space"><span class="Apple-style-span" style="color:#666666;"> </span></span><span class="Apple-style-span" style="color:#666666;"><br /><br />1. On the main ‘View Reports’ screen, choose</span><span class="apple-converted-space"><span class="Apple-style-span" style="color:#666666;"> </span></span><b><span class="Apple-style-span" style="color:#666666;">Traffic Sources</span></b><span class="apple-converted-space"><span class="Apple-style-span" style="color:#666666;"> </span></span><span class="Apple-style-span" style="color:#666666;">in the lefthand navigation.<br /><br />2. In the same area you'll now see a list of subset of reports. Click on 'Referring Sites.'<br /><br />3. Now you'll see a report of all the top sites that refer traffic to you ("referral" = the user clicked a link on the </span><span style="background-repeat: initial; "><span class="Apple-style-span" style="color:#666666;"><span style="background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background- background-position: initial initial; "></span></span><span style="background-repeat: initial; "><span class="Apple-style-span" style="color:#666666;">source</span></span></span><span class="Apple-style-span" style="color:#666666;">site). Click on the</span><span class="apple-converted-space"><span class="Apple-style-span" style="color:#666666;"> </span></span><b><span class="Apple-style-span" style="color:#666666;">Goal Conversion</span></b><span class="apple-converted-space"><span class="Apple-style-span" style="color:#666666;"> </span></span><span class="Apple-style-span" style="color:#666666;">tab.<br /><br />4. Now you'll see the top 10 referral domains. In the bottom gray section, choose a larger number for 'show rows' in order to see them all.<br /><br />5. You'll get a breakdown of goal conversion percentages for every referral. Right above the data table, you'll see a score card listing your site average's data so that you can compare it to the information coming from specific sources.</span></span></p><p><span class="Apple-style-span" style="font-size:7;"><span class="Apple-style-span" style="font-size:48px;"><span class="Apple-style-span" style="-webkit-text-decorations-in-effect: underline; font-size:16px;"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5332107976627717378" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpMNt4VL5QEgLljjyKQfQ_o8AvDB98OMOogZhnw4XeRUk3V_dZSeuXIgcktea3XfW1AdBLJYUiaP7Plx_pfaXQKU9av2Dc44-9iIF6Tr12GkOTdUmHJjZIL1twNpOkM7BveyFwPA/s400/Picture-15.png" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 400px; height: 181px; " /></span></span></span></p><p><span style="font-size:10pt;"><span class="Apple-style-span" style="color:#666666;">Of course, for this report to actually show goal conversion data, you’ll need to have created goals for your website. You can either read a quick how-to from our </span><a href="//www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55515"><span class="Apple-style-span" style="color:#666666;">Help Center</span></a><span class="Apple-style-span" style="color:#666666;">, </span><a href="//www.youtube.com/watch?v=IibCs23EuiE&feature=PlayList&p=85CE2D27BC6FD84B&index=8"><span class="Apple-style-span" style="color:#666666;">watch a video</span></a><span class="Apple-style-span" style="color:#666666;">, or view a </span><a href="http://services.google.com/analytics/breeze/en/goals/index.html"><span class="Apple-style-span" style="color:#666666;">GA IQ</span></a><span class="Apple-style-span" style="color:#666666;"> learning module on it.</span><span class="Apple-style-span" style="color:#666666;"><o:p></o:p></span></span></p><p><span class="apple-style-span"><span style="font-size:10pt;"><span class="Apple-style-span" style="color:#666666;">If you run an ecommerce site and would like some more information on identifying valuable referrers, you may want to check out</span></span></span><span class="apple-converted-space"><span style="font-size:10pt;"><span class="Apple-style-span" style="color:#666666;"> </span></span></span><span class="apple-style-span"><span style="font-size:10pt;"><span><a href="http://analytics.blogspot.com/2009/03/marketing-optimization-with-google.html" target="_blank"><span class="Apple-style-span" style="color:#666666;">this post</span></a><span class="Apple-style-span" style="color:#666666;"> </span></span><span class="Apple-style-span" style="color:#666666;">written by one of our </span></span></span><span class="apple-converted-space"><span class="Apple-style-span" style="color:#666666;"><span style="font-size:10pt;"></span></span></span><span class="apple-style-span"><span style="font-size:10pt;"><a href="//www.google.com/analytics/authorized_consultants.html" target="_blank"><span class="Apple-style-span" style="color:#666666;">Authorized Consultants</span></a><span class="Apple-style-span" style="color:#666666;">.</span></span></span></p><br /><span class="byline-author">Posted by Christina Park, Google Analytics Team</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2009/05/back-to-basics-easy-way-to-spot-quality.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Back to Basics: An easy way to spot quality traffic&url=https://analytics.googleblog.com/2009/05/back-to-basics-easy-way-to-spot-quality.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2009/05/back-to-basics-easy-way-to-spot-quality.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='6272987242738706746' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2009/05/nine-new-google-analytics-api-client.html' itemprop='url' title='Nine New Google Analytics API Client Libraries To Get You Started'> Nine New Google Analytics API Client Libraries To Get You Started </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> May 1, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Its been a week since we launched the Google Analytics Data Export API and we're already seeing Google Analytics being used in exciting new ways. For example, Michael L. of the New York Public Library is <a href="http://labs.nypl.org/2009/04/29/visualizing-search-data-whats-the-right-amount-of-visibility/" id="e_or" title="visualizing search data as tag clouds">visualizing search data as tag clouds</a>, and Patrick C. is using the Google Analytics API in conjunction with technical software to <a href="http://collison.ie/blog/2009/04/hacking-for-fun-and-profit-with-mathematica-and-the-google-analytics-api">generate plots of online buzz</a> and graphs of site traffic flows.<br /><br />Sometimes it's easier getting started using the tools you're most familiar with. While we initially released Java and JavaScript client libraries, a number of talented 3rd party developers have created <a href="http://code.google.com/apis/analytics/docs/gdata/gdataDeveloperLibraries.html" id="ztju" title="9 new client libraries">9 new Google Analytics Export API client libraries</a> in PHP, .NET, Python and Ruby. All of these libraries have been released as opensource and are supported by the developers themselves. We're very excited to see developers building on top of our API and giving back to the community.<br /><br />In addition to these libraries, we've added new <a href="http://code.google.com/apis/analytics/docs/gdata/1.0/gdataInteractiveSamples.html" id="p1_o" title="JavaScript interactive samples">JavaScript interactive samples</a> to play with the API in real time. These fully interactive examples allow you to see how the API gets data, visualize the data returned, review the code and even edit the functionality directly in the browser (You need a Google Analytics account to make this work).<br /><br />If you haven't done so already already, come share your new apps, tutorials, and best practices in the <a href="http://groups.google.com/group/google-analytics-api" id="pijm" title="join the GA API discussion group">Google Analytics API discussion group.</a><br /><br />We look forward to hearing from you!<br /><br /><span class="byline-author">Posted by Nick Mihailovski, </span>Google Analytics API Team<span class="byline-author"><br /></span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> Its been a week since we launched the Google Analytics Data Export API and we're already seeing Google Analytics being used in exciting new ways. For example, Michael L. of the New York Public Library is <a href="http://labs.nypl.org/2009/04/29/visualizing-search-data-whats-the-right-amount-of-visibility/" id="e_or" title="visualizing search data as tag clouds">visualizing search data as tag clouds</a>, and Patrick C. is using the Google Analytics API in conjunction with technical software to <a href="http://collison.ie/blog/2009/04/hacking-for-fun-and-profit-with-mathematica-and-the-google-analytics-api">generate plots of online buzz</a> and graphs of site traffic flows.<br /><br />Sometimes it's easier getting started using the tools you're most familiar with. While we initially released Java and JavaScript client libraries, a number of talented 3rd party developers have created <a href="http://code.google.com/apis/analytics/docs/gdata/gdataDeveloperLibraries.html" id="ztju" title="9 new client libraries">9 new Google Analytics Export API client libraries</a> in PHP, .NET, Python and Ruby. All of these libraries have been released as opensource and are supported by the developers themselves. We're very excited to see developers building on top of our API and giving back to the community.<br /><br />In addition to these libraries, we've added new <a href="http://code.google.com/apis/analytics/docs/gdata/1.0/gdataInteractiveSamples.html" id="p1_o" title="JavaScript interactive samples">JavaScript interactive samples</a> to play with the API in real time. These fully interactive examples allow you to see how the API gets data, visualize the data returned, review the code and even edit the functionality directly in the browser (You need a Google Analytics account to make this work).<br /><br />If you haven't done so already already, come share your new apps, tutorials, and best practices in the <a href="http://groups.google.com/group/google-analytics-api" id="pijm" title="join the GA API discussion group">Google Analytics API discussion group.</a><br /><br />We look forward to hearing from you!<br /><br /><span class="byline-author">Posted by Nick Mihailovski, </span>Google Analytics API Team<span class="byline-author"><br /></span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2009/05/nine-new-google-analytics-api-client.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Nine New Google Analytics API Client Libraries To Get You Started&url=https://analytics.googleblog.com/2009/05/nine-new-google-analytics-api-client.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2009/05/nine-new-google-analytics-api-client.html'> <img alt='Share on Facebook' height='24' 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href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2018/'> 2018 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2018/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2018/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2018/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2018/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2018/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2018/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2017/'> 2017 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/08/'> Aug </a> </div> 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href='https://analytics.googleblog.com/2014/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a 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class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2012/'> 2012 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2011/'> 2011 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2010/'> 2010 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate expanded'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy toggle-open'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2009/'> 2009 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate expanded'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2008/'> 2008 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2008/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2008/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2008/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2008/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2008/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2008/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2008/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2008/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2008/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2008/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2008/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2008/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> 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href='https://analytics.googleblog.com/2007/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2007/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2007/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2007/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2007/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2007/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2007/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2007/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2007/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' 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style='margin-top: -16px;' width='92'/> </a> <ul> <li> <a href='//www.google.com/'> Google </a> </li> <li> <a href='//www.google.com/policies/privacy/'> Privacy </a> </li> <li> <a href='//www.google.com/policies/terms/'> Terms </a> </li> </ul> </div> </div> <script type='text/javascript'> //<![CDATA[ // Social sharing popups. var postEl = document.getElementsByClassName('social-wrapper'); var postCount = postEl.length; for(i=0; i<postCount;i++){ postEl[i].addEventListener("click", function(event){ var postUrl = this.getAttribute("data-href"); window.open( postUrl,'popUpWindow','height=500,width=500,left=10,top=10,resizable=yes,scrollbars=yes,toolbar=yes,menubar=no,location=no,directories=no,status=yes'); });} //]]> </script> <script type='text/javascript'> //<![CDATA[ var BreakpointHandler = function() { this.initted = false; this.isHomePage = false; this.isMobile = false; }; BreakpointHandler.prototype.finalizeSummary = function(summaryHtml, lastNode) { // Use $.trim for IE8 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